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All language subtitles for 02 - Lead generation marketing applications

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,005 --> 00:00:01,004 - [Instructor] Now that we have learned 2 00:00:01,004 --> 00:00:03,008 what Agent AI is and how it works, 3 00:00:03,008 --> 00:00:05,008 let us look at some applications. 4 00:00:05,008 --> 00:00:08,007 Later in this course, I will guide you with some tools 5 00:00:08,007 --> 00:00:11,001 to build out agent AI applications 6 00:00:11,001 --> 00:00:13,005 absolutely with zero code. 7 00:00:13,005 --> 00:00:17,007 Agent AI automates workflow by making human decisions 8 00:00:17,007 --> 00:00:20,001 using reasoning power of LLMs. 9 00:00:20,001 --> 00:00:22,002 Can you imagine what you would like to automate 10 00:00:22,002 --> 00:00:24,005 with agent AI in marketing? 11 00:00:24,005 --> 00:00:26,003 Write your ideas in a notepad. 12 00:00:26,003 --> 00:00:28,000 Don't worry about whether you have the data 13 00:00:28,000 --> 00:00:29,003 to build this agent AI. 14 00:00:29,003 --> 00:00:32,008 We are exploring ideas without any limits. 15 00:00:32,008 --> 00:00:36,007 To design agent AI to automate purposefully to help humans, 16 00:00:36,007 --> 00:00:39,007 the first step in imagining use cases is always 17 00:00:39,007 --> 00:00:43,006 to think about why you want agent AI to do this work 18 00:00:43,006 --> 00:00:46,002 and what are the benefits to people. 19 00:00:46,002 --> 00:00:48,002 Here are top three use cases in marketing, 20 00:00:48,002 --> 00:00:50,004 which lend itself to using agent AI. 21 00:00:50,004 --> 00:00:53,005 Lead gen, campaign management, personalization. 22 00:00:53,005 --> 00:00:55,003 Let us look at lead gen. 23 00:00:55,003 --> 00:00:57,002 How is this done traditionally? 24 00:00:57,002 --> 00:00:59,006 Customers are engaged on a website or app, 25 00:00:59,006 --> 00:01:01,005 and the clicks are analyzed to optimize 26 00:01:01,005 --> 00:01:04,004 the customer path to lead them to an action. 27 00:01:04,004 --> 00:01:06,002 A customer funnel is built based on 28 00:01:06,002 --> 00:01:08,000 what stage of interest, consideration, 29 00:01:08,000 --> 00:01:10,005 or purchase is the customer at to lead them 30 00:01:10,005 --> 00:01:12,003 along the buyer cycle. 31 00:01:12,003 --> 00:01:14,007 This involves creating many different website 32 00:01:14,007 --> 00:01:18,005 landing pages and A/B testing what works for the customer. 33 00:01:18,005 --> 00:01:21,004 New creatives are created and new websites are created. 34 00:01:21,004 --> 00:01:23,002 Data is collected at every stage 35 00:01:23,002 --> 00:01:26,007 and analyzed to decide on the best next action 36 00:01:26,007 --> 00:01:30,006 on how to move the customer along with the customer funnel. 37 00:01:30,006 --> 00:01:33,007 Can you see how this lends itself to building an agent AI? 38 00:01:33,007 --> 00:01:38,004 Agent AI first breaks down the tasks to multiple steps, 39 00:01:38,004 --> 00:01:40,008 and then it runs each task 40 00:01:40,008 --> 00:01:44,006 and makes decision using reasoning along every step. 41 00:01:44,006 --> 00:01:47,009 So for lead gen, agent AI can generate websites, 42 00:01:47,009 --> 00:01:50,004 it can generate creatives and landing pages. 43 00:01:50,004 --> 00:01:51,006 How does it do it? 44 00:01:51,006 --> 00:01:54,002 It uses tools like web search 45 00:01:54,002 --> 00:01:57,000 and website generation tools. 46 00:01:57,000 --> 00:02:00,001 Next, it'll collect customer data to do A/B testing 47 00:02:00,001 --> 00:02:03,002 and compare what works best towards a goal 48 00:02:03,002 --> 00:02:05,006 of better leads collected. 49 00:02:05,006 --> 00:02:07,003 Can you say what type of Agent AI 50 00:02:07,003 --> 00:02:08,009 can be used for this step? 51 00:02:08,009 --> 00:02:11,006 Correct, it can be a goal-based agent, 52 00:02:11,006 --> 00:02:13,009 like what we learned in chapter one. 53 00:02:13,009 --> 00:02:16,009 Agent AI can analyze customer data and reason 54 00:02:16,009 --> 00:02:18,009 and filter customers to build out 55 00:02:18,009 --> 00:02:21,000 the customer funnel for us. 4299