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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 01:00:01,000 --> 01:00:02,750 Hola, soy dora el inbrito. 2 01:00:03,000 --> 01:00:04,125 And soy dio jones burrito. 3 01:00:04,458 --> 01:00:06,541 And we're the founders of Yerba Buena, 4 01:00:06,541 --> 01:00:08,000 a license-founder of the Suspensory. 5 01:00:08,291 --> 01:00:08,958 And we're going to tell you, un Chin, about us. 6 01:00:08,958 --> 01:00:10,833 7 01:00:11,666 --> 01:00:13,458 So tell me a little bit about you. 8 01:00:14,041 --> 01:00:17,750 Sure. Born and raised in New York 9 01:00:17,750 --> 01:00:18,625 and in Dominican Republic. 10 01:00:19,375 --> 01:00:21,166 I am an attorney for many years, criminal attorney. 11 01:00:21,166 --> 01:00:22,916 12 01:00:23,500 --> 01:00:25,333 I was a prosecutor right in this neighborhood, 13 01:00:25,333 --> 01:00:27,166 14 01:00:27,166 --> 01:00:28,000 a domestic violence prosecutor. 15 01:00:28,000 --> 01:00:29,750 And then I opened my own law firm specializing in 16 01:00:29,750 --> 01:00:31,000 criminal defense and immigration law. 17 01:00:31,000 --> 01:00:32,416 18 01:00:33,000 --> 01:00:35,416 I'm also a community leader. 19 01:00:35,416 --> 01:00:37,208 I've sat on many community boards and nonprofit boards. 20 01:00:37,208 --> 01:00:39,208 21 01:00:39,541 --> 01:00:40,333 And now I'm opening my own business. 22 01:00:40,333 --> 01:00:42,541 Another one. Ten. 23 01:00:42,791 --> 01:00:43,208 24 01:00:44,208 --> 01:00:46,375 And I grew up in Washington Heights. 25 01:00:46,750 --> 01:00:48,291 I studied mechanical engineering and 26 01:00:48,291 --> 01:00:49,625 product design at school. 27 01:00:50,208 --> 01:00:52,041 And I've been in technology almost my whole career as a designer 28 01:00:52,041 --> 01:00:52,958 29 01:00:53,000 --> 01:00:56,541 until I took a hard left and decided to open up 30 01:00:56,541 --> 01:00:58,750 a licensed cannabis business. 31 01:00:59,208 --> 01:01:00,750 Which is why we're here. Talk to me about why did you 32 01:01:00,750 --> 01:01:02,166 33 01:01:02,166 --> 01:01:03,708 decide to start Yerba Buena? 34 01:01:05,250 --> 01:01:07,666 Yeah, honestly, I never imagined going into that industry. 35 01:01:07,666 --> 01:01:08,750 36 01:01:10,708 --> 01:01:14,416 But in 2021, when the legalization of marijuana started to take 37 01:01:14,416 --> 01:01:18,208 38 01:01:18,208 --> 01:01:19,500 place here in New York State, 39 01:01:20,000 --> 01:01:21,958 my husband and I were really inspired 40 01:01:21,958 --> 01:01:24,500 by the idea that the legalization was 41 01:01:24,500 --> 01:01:26,583 founded on giving back to the 42 01:01:26,583 --> 01:01:28,958 communities that were mostly impacted 43 01:01:28,958 --> 01:01:29,916 by the war on drugs. 44 01:01:30,666 --> 01:01:34,208 And we are strong advocates of giving 45 01:01:34,208 --> 01:01:35,833 to the community, whether that is 46 01:01:35,833 --> 01:01:37,500 with time or financially. 47 01:01:38,291 --> 01:01:39,916 And we wanted to create a business 48 01:01:39,916 --> 01:01:41,291 where we can do that, where we can bring in 49 01:01:41,291 --> 01:01:43,500 our family and build something 50 01:01:43,500 --> 01:01:44,666 really impactful together. 51 01:01:45,000 --> 01:01:47,083 And so we did a lot of research on the industry 52 01:01:47,083 --> 01:01:49,750 and we thought, why not? 53 01:01:49,750 --> 01:01:51,333 This would be like a really great pivot 54 01:01:51,333 --> 01:01:53,541 where we can change the narrative and 55 01:01:53,541 --> 01:01:54,500 do something special. 56 01:01:55,958 --> 01:01:57,208 What was your reasoning? 57 01:01:58,666 --> 01:02:00,541 That sounds pretty accurate. We were 58 01:02:00,541 --> 01:02:02,791 both wondering what to do next. 59 01:02:03,375 --> 01:02:05,291 And we were doing all right and we're thinking 60 01:02:05,291 --> 01:02:07,333 about how we can scale 61 01:02:07,333 --> 01:02:09,541 opportunity, give back to our family 62 01:02:09,541 --> 01:02:11,208 and community on an ongoing basis 63 01:02:11,208 --> 01:02:13,000 on a much bigger scale. 64 01:02:13,000 --> 01:02:15,250 And that to us meant we're starting a business. 65 01:02:15,250 --> 01:02:17,125 And the question was, which one? 66 01:02:17,125 --> 01:02:19,875 And it sort of aligned perfectly. 67 01:02:19,875 --> 01:02:22,500 The stars align because it seemed like 68 01:02:22,500 --> 01:02:24,583 they wanted people like us to apply for 69 01:02:24,583 --> 01:02:26,083 a license, people who cared about New York, 70 01:02:26,083 --> 01:02:27,500 New Yorkers who wanted to give 71 01:02:27,500 --> 01:02:30,041 to New York and the people in it. 72 01:02:30,666 --> 01:02:32,625 Beautiful. So we are a few days away 73 01:02:32,625 --> 01:02:35,416 from the big day opening. 74 01:02:36,166 --> 01:02:36,583 Exciting. 75 01:02:37,125 --> 01:02:37,833 Talk to me a little bit 76 01:02:37,833 --> 01:02:39,000 about how does that feel? 77 01:02:39,000 --> 01:02:41,625 It feels great. It's been a lot of work. 78 01:02:41,625 --> 01:02:43,291 There's been a lot of challenges 79 01:02:43,291 --> 01:02:44,708 in this industry and the state. 80 01:02:46,458 --> 01:02:49,166 But it feels good to be in this space, 81 01:02:49,166 --> 01:02:51,250 given our backgrounds as an attorney 82 01:02:51,250 --> 01:02:54,958 and as a tech expert. I think we bring 83 01:02:54,958 --> 01:02:57,000 a different type of sasson into this. 84 01:02:58,000 --> 01:03:02,041 It is a very taboo topic in 85 01:03:02,041 --> 01:03:03,458 our culture and our community. 86 01:03:04,166 --> 01:03:07,041 So we're really trying to re-envision 87 01:03:07,041 --> 01:03:09,166 that and change the narrative. So you 88 01:03:09,166 --> 01:03:11,291 had about when us really creating this 89 01:03:11,291 --> 01:03:15,291 unique subculture about mindfulness and 90 01:03:15,291 --> 01:03:17,583 intentionality in your consumption, 91 01:03:18,208 --> 01:03:20,125 where our consumers are really 92 01:03:20,125 --> 01:03:21,041 knowledgeable about 93 01:03:21,041 --> 01:03:22,083 what they're consuming. 94 01:03:22,458 --> 01:03:25,041 And it's all about in Chin 95 01:03:25,041 --> 01:03:26,750 rather than over consumption. 96 01:03:27,458 --> 01:03:29,750 By the way, true story that your 97 01:03:29,750 --> 01:03:31,000 marketing has that name, right? 98 01:03:31,000 --> 01:03:34,541 Correct. Yeah, we are trying to promote 99 01:03:34,541 --> 01:03:37,291 again consumption and moderation. And 100 01:03:37,291 --> 01:03:39,541 we thought one Ching was a perfect way 101 01:03:39,541 --> 01:03:40,208 that's high in our culture. 102 01:03:40,208 --> 01:03:42,500 Yeah, exactly. 103 01:03:42,916 --> 01:03:43,458 Amazing. I don't know. 104 01:03:43,458 --> 01:03:44,666 That's a great idea. 105 01:03:46,000 --> 01:03:47,666 So talk to me a little bit about the space, 106 01:03:47,666 --> 01:03:48,833 the design of the space. 107 01:03:48,833 --> 01:03:50,750 Anything special? 108 01:03:52,000 --> 01:03:56,625 I described it originally as your 109 01:03:56,625 --> 01:03:59,000 grandma's house, but your grandma is... 110 01:03:59,916 --> 01:04:01,458 she's cool. She's like 111 01:04:01,458 --> 01:04:03,125 a fairy put together. 112 01:04:03,458 --> 01:04:05,666 And so we want it to feel extremely 113 01:04:05,666 --> 01:04:07,875 welcoming and accessible, but also 114 01:04:07,875 --> 01:04:10,875 beautiful and a place that you're proud 115 01:04:10,875 --> 01:04:12,958 to have in your neighborhood and feel 116 01:04:12,958 --> 01:04:15,000 good walking into it. 117 01:04:15,000 --> 01:04:17,291 And feel like it's a legitimate 118 01:04:17,291 --> 01:04:19,500 establishment where we can help you and 119 01:04:19,500 --> 01:04:20,583 guide you on your journey. 120 01:04:20,583 --> 01:04:21,583 That's what it's going to be. 121 01:04:22,166 --> 01:04:24,125 Beautiful, beautiful. Well, so guys, 122 01:04:24,541 --> 01:04:27,166 best of luck. Thank you. Love the name. 123 01:04:27,791 --> 01:04:30,125 Yerva Buena and the marketing campaign 124 01:04:30,125 --> 01:04:32,541 Un Chin. Thank you. Anything else you 125 01:04:32,541 --> 01:04:34,125 want to say to the Un Chin audience? 126 01:04:34,583 --> 01:04:36,166 Yeah, of course. Please come visit us. 127 01:04:36,458 --> 01:04:37,875 Yeah, we're opening in February. So 128 01:04:37,875 --> 01:04:39,458 come on by. We're in Cobble Hill in 129 01:04:39,458 --> 01:04:41,375 Brooklyn, 292 Atlantic Avenue. 130 01:04:42,041 --> 01:04:43,000 Come get Un Chin. 131 01:04:43,000 --> 01:04:43,666 Un Chin. 9497