All language subtitles for playing.with.power.the.nintendo.story.s01e05.1080p.bluray.x264-13_track3_[eng]

[upbeat music]

id

- Rising tides lift all boats.

Nintendo had captured
the elusive casual gamer.

And thanks to years of competition

between three tech giants,
the audience was growing

and everyone was winning.
[cheers and applause]

id

The era of the console wars had dissipated,

and what was left was an industry
that had doubled in size.

id

[gentle music]

id

- It may be the most
addictive toy in history,

and it's definitely
the hottest thing this Christmas:

Nintendo video games.

id

[somber music]

- The man who turned Nintendo
into a video game giant has died.

Hiroshi Yamauchi
ran the company for 53 years

and was once Japan's richest man.

id

- He made Nintendo
a global powerhouse brand.

It started out
as a playing card manufacturer

before the electronic era
brought us "Super Mario"

and "Donkey Kong" and Game Boy and Wii.

id

- Hiroshi Yamauchi,
he didn't play many of his games.

He simply watched someone else
playing them on a VHS tape

and he had this iron gut

where he could determine
if a game was good or not

just based on watching someone else
play it for a couple of minutes.

So he had this real sixth sense
about what made a game good.

- It speaks to the philosophy of a company

that has weathered world wars, cold wars,

legal wars, patent wars, and console wars.

Make a good product, make a profit.

But that philosophy
would soon be challenged

by one company with one product.

- A wide-screen iPod with touch controls,

a revolutionary mobile phone,

and a breakthrough internet
communications device.

- No company had the
virtually-guaranteed success

of any handheld they produced,
except Nintendo...

until now.

[cheers and applause]
- And we are calling it iPhone.

[dramatic music]

[cheers and applause]

id

- A little treat on a Friday night.

Why not, right?

- | mean, it's Apple.
- The App Store.

- You want to check snow conditions?

There's an app for that.
There's an app for that.

There's even an app for that.

- Put it on every single iPhone.

id

- These new touchscreen,

browser-ready,
app-ready, magic machines

made any other handheld device
seem outdated by comparison.

id

- Hot space for indie
game developers is mobile.

- A lot of money in the industry

went into mobile and into free-to-play.

You know, companies like Zynga.

- You know, now our cell phones
have better graphics

and better memory, more complicated games.

- | mean, | always have
a portable game that I'm playing.

- Nintendo is now competing
with 99¢ smartphone apps.

- If anyone's playing
an iPad game nowadays,

and they're playing with a phone,

that is basically a DS game.

If you have an iPhone, if you have an iPad,

you are carrying around a Nintendo DS

that happens to be very large
and not made by Nintendo.

id

- By 2010, smartphones

and new tech like virtual reality
and augmented reality

were driving game development
and hardware,

London hosted the Summer Olympics,

and Disney bought Lucasfilm.

- You've got to live with it

and people are gonna talk about
it and all that kind of stuff.

- PSY's one-hit wonder "Gangnam Style"
took over all media.

- J Oppa Gangnam style f

- And in Hollywood, "The Hunger Games"
and "The Avengers" started franchises.

- | understood that reference.

- While "The Dark Knight Rises" closed one.

- He needs the Batman.

[suspenseful music]

id

- With all that in play,

Nintendo faced what would be their
most difficult year since 1889.

id

- Nintendo briefly tried
to make phones, mobile phones,

| think, back in the early '90s.

They thought of themselves
as an electronics maker like Sony,

but the rest of the world saw Nintendo

as a toy maker,
as an entertainment provider.

And that really rankled Nintendo execs
for a couple of years.

It took them a while to realize

that this is not a bug, it's a feature

that we are known throughout
the world for entertainment.

And we can use all of
this technological advancement

to make people enjoy playing

in ways that no one has ever done before.

- Ladies and gentlemen,
please welcome Satoru Iwata.

- Everyone...

this is

Nintendo 3DS.

[cheers and applause]

- The 3DS. Here it is.

This is a total makeover.

It's 3D gaming to the masses
without the glasses.

- [battle cry]
- You win!

- Nintendo's new 3D handheld

was no match for the elusive
draw of a smartphone screen.

- We're gonna take the biggest
leap since the original iPhone.

And so today, we're introducing iPhone 4.

- The era of a dedicated portable
gaming device seemed to be at an end.

But this would prove to be the least
of the company's problems.

[sparse suspenseful music]

id

- Good evening. the nation of Japan
has suffered a colossal,

historic earthquake that
has caused massive damage,

massive loss of life.

- At 2:46 p.m., on Friday, March 11th,

Nintendo's homeland, Japan,

was hit by the single largest
earthquake it had ever felt.

[dramatic music]

Measuring an inconceivable
9.0 on the Richter scale,

it caused massive damage,
devastation, and death.

id

Then came the tsunami.

A wall of water over 40 feet high
was launched at the island nation,

killing over 15,000 people,
injuring twice as many.

id

The costs of rebuilding were estimated
at over $120 billion,

making it the most costly natural disaster
in world history.

Nintendo employees were safe
in its Kyoto and Tokyo offices,

but they still shut down
for the next several weeks.

id

Designing a "Super Mario" video game

was at the bottom of any priority list.

id

[bright music]

Despite the devastation,

announcements had been made
and a company had to be run.

id

- But we think we've got something,

and we Call it the iPad.
[cheers and applause]

- In the wake of
Apple's iPad announcement,

the decision was made to replace
the Wii controllers with a tablet

and release a new system called...

- Welcome to the world of Wii U.

[upbeat rock music]

id

- The name confounded the public.

- It's a system we will all enjoy together,
tailor-made for you.

id

- Was this a new machine,

or an add-on to the Wii?

Is it really necessary to buy this?

Where exactly are the controllers?

id

- You saw there's the ability
to game on the TV screen.

You can have the TV off

and game can play on the controller.

- You know, you can lay it on the ground

and use your Wii remote
to hit golf balls off of it

or hold it and shoot, you know,
throwing stars out of it.

- Our games will feature
what we call asymmetric gaming.

So you might have one
experience with the GamePad,

other people will have other experiences
playing with the Wii Remote Plus.

- Consumer habits were
shifting under their feet.

The focus fell on digital distribution,

free-to-play games,

independent studios,

new pricing models, microtransactions,

and this new thing called esports.

[cheers and applause]

id

[suspenseful music]

- What Nintendo did wrong with the Wii U

was almost everything.

id

- | think it didn't have
that clarity of purpose

that the original Wii had.

- A lot of people left the show saying,

"| didn't get hardware specs,

"| don't really know what it's going to do.

"Is that controller a big deal?

Maybe it's just, you know, a gimmick."

- And now, the controllers got
complicated and the big screen.

- The most disjointed
game-playing platform I've ever seen.

- And why call it Wii U?

- It sounds like an ambulance.

[imitating ambulance]
Wee-ooh, wee-ooh, wee-ooh.

id

- | actually had almost
no experience with the Wii U.

At that point, | was no longer
working with Nintendo.

| wasn't very interested in what | viewed

as kind of the Wii Plus, in my mind.

[dramatic music]

id

- It wasn't like it was an upgrade to the Wil.

You should've called it
something else entirely different.

id

- All your Wii Remotes and balance boards

will be utilized with the Wii U.

What we're layering on

are all types of new, unique experiences.

- In order to launch
a console in modern day,

you have to have
a great message from day one.

You have to have a must-have
game that everybody wants

and it wasn't there.

id

- Everyone loves Nintendo games.

Everyone buys a Nintendo console
to play Nintendo games.

But if you don't have other games,

then you're only gonna be
buying one game every year,

every two years, maybe.

- But it appears the company's
share of the market is shrinking.

Nintendo originally said

it expected to sell 9 million
consoles in fiscal year 2013.

But last week, they revised
that forecast to 2.8 million.

id

- Sales for the Wii U have
been really disappointing,

so they've just been focusing
on the games this year.

- | can't think of a single piece of software

for the Wii U that was worth anything.

- [speaking Japanese]

- It wasn't fun.

- Game over!
- Oh, my gosh! Jimmy!

- | didn't know where to push it!

- You know, people
aren't getting into as much as

the Xbox One, the PS4,
or the console you already had, but.

- It just feels like they're
just slipping ever further behind.

- Mario is in for a huge world of hurt

in three, two, one...
- Stop!

- Nintendo, | think, did lose
a little bit of their audience.

They got a much
bigger audience with the Wii,

but they lost some
of their hard-core followers.

id

[soft dramatic music]

id

- There are two groups
of gamers in the world.

There's the core gamers
and the casual gamers.

And up until the Wil,

people thought of core gamers as gamers,

and casual gamers as just
everyone else in the world

who has occasionally played
"Minesweeper" or something.

- The original Wii came out in 2006.

There was no iPhone. Didn't exist.

There was no smartphones whatsoever.

id

By the time the Wii U came out,

there was the iPhone, the iPad,

Android, Google, smart devices,

all aggressively catering to the same big,

expanded audience.

- Today, we're announcing the new iPad,

and it is amazing.

We've taken it to a whole new level

and we are redefining the category.

[dramatic music]

- And then Nintendo finds, "Oops,
we can't just bring out a new game system

and have those people embrace it again."

- There's gonna be a new 3DS
hardware model called the New 3DS.

So what do you think about this?

- Goldman Sachs just cut

the Nintendo 12-month target price by 8%

and downgraded the stock to a sell.

id

- When you come off from selling the Wii

and selling over 100 million systems,

it's really tough to lap that performance.

What we're focused on is making sure

we have an effective transition
from the Wii U.

[downbeat music]

- The Wii U was a flop,

selling even worse than the GameCube.

Many thought this was
the beginning of the end

for the mighty Nintendo dynasty.

They'd stop making
consoles and handhelds,

and we'd only see Nintendo games
from here on out.

[music fades]

- And gaming is the biggest

and most popular category on the Store

with over a half a million games
to choose from.

But there's been something,

or rather, someone, missing.

And I'm so happy to announce today,

he is coming to the App Store.

[cheers and applause]

- Whoo-hoo!
[upbeat chime]

- Initially, | was not a fan of Nintendo.

| thought of them as a bully,

| didn't like the idea about
their monopoly and everything.

[dramatic music]

When they were in third place

and there was talk that they were
gonna get out of the game market,

| was upset, ‘cause
| think we needed Nintendo

only for their simple games
that kids could play.

id

We need something that's simple,
and Nintendo is very good at that.

id

- Nintendo! Whoa!

[screaming]

- [speaking Japanese]
- So Nintendo game systems,

for a long time, they were
the system that kids played first,

but over the last few years,
what we've seen is that kids

are first encountering
video games on, you know,

their parent's iPhone.

id

And so we felt that now was the right time

to bring Mario to iPhone,

to introduce a new generation
of players to Mario.

id

- More people play on mobile
phones than any other platform.

- Whoo-hoo!

- But the role that Nintendo has played

on making gaming kind of a safe
and inviting family experience

while also bringing core game
experiences to their platform,

| just think has been
foundational to the industry

that we have today.

| don't think you can decouple
the video game industry

from Nintendo. | think
they're just intrinsically tied.

- Just when the press
and the world at large

began to put Nintendo
in a world of irrelevance...

- It's what everybody's talking about--

- Going to be a smash hit--

- "Popular" would be an understatement.

- Seemingly out of the blue,

millions of people from all walks of life

began downloading an app.

- You're playing on your phone,
but you have to go to real-world locations.

- Nintendo had quietly been
at work with their partners

bringing one of their megastars

into the ultimate, modern incarnation.

- Brings characters
like Pikachu and Jigglypuff

to the real world using
GPS coordinates on your phone.

- Looking for some Growlithe.
- Pikachu!

- | found a Meowth.
- Just caught a Pidgey.

- Catch 'em all.
- Ta-da.

id

- You get to travel the world.

- The whole world was
transformed into a playground

by this augmented reality game.

Players created communities,
worked as a team,

and the cultural phenomenon

seemed to bring Nintendo
back into the limelight.

- Special buses shuttled excited fans
to the only place in South Korea

where they can play the game
that's sweeping the world.

- | like going out and walking
around and just catching them.

- The best part about this game

is that you are meeting
so many other people.

- It brings our community together
because you get to meet people

you never thought you could meet.

- The new "Pokémon GO" craze--
- All my kids love Pokémon.

- Pikachu, Pikachu!
- "Pokémon GO."

- Pokémon are here.

- "Pokémon GO."
- "Pokémon GO."

[cheers and applause]

- | remember an internal
Microsoft discussion

when "Pokémon GO" launched
of somebody saying,

"Man, this augmented reality gaming,

“that's gonna be the next thing. It's a hit.

Look at all these people
playing ‘Pokémon GO."

And | challenged them a bit to say,
"Well, really what you have

"is you're seeing the strength of Pokémon.

And it just happens to be an AR game."

- Nintendo has now seen,
with "Pokémon GO,"

a billion-dollar mobile game.

They've seen what potential there is

if they get more
of their brands executed well

on more of the devices that are out there.

| think it's time for Nintendo
to not be so preoccupied

only making games for their own hardware.

[soft dramatic music]

id

- Warren Beatty gave
"Moonlight"’s Oscar to "La La Land."

- Personally, | blame Steve Harvey for this.

- Gal Gadot had become Wonder Woman.

id

Comedian Jordan Peele
became a director with "Get Out."

- | mean, | told you not to go in the house.

- And "The Handmaid's Tale"
became a TV show.

- They should have never given us uniforms
if they didn't want us to be an army.

- In the midst of it all,

Nintendo gambled on its future.

id

In the spring of 2014,

deep inside Nintendo's
research and development lab,

a Silver lining presented itself.

Remember that instead of controllers,

the Wii U had a tablet-like GamePad?

A common criticism was that
the GamePad lost all its power

when people moved too far away
from the main console,

so Nintendo's mad scientists
started thinking.

What if this GamePad thing

could be used as a separate device?

id

What if, indeed.

This simple idea was the seed
for their next great evolution.

id

- Nintendo has done
so many different things

over more than a century.

It's challenging to say
"This is Nintendo's legacy."

| can only suggest
what | believe Nintendo's legacy is.

| think it is poetic, | think it is appropriate,

| think it is entirely unsurprising

that Nintendo started
as a company making playing cards

which fit in your hand
and go into your pocket.

And Nintendo revolutionized
the gaming industry

with the Game Boy,

which fits in your hand
and goes in your pocket.

And now, Nintendo
is changing the gaming world

with the Nintendo Switch,

which fits in your hand
and goes in your pocket.

- So can we get a drum roll?
- This is it.

- Jimmy, are you ready?
- No, no, no.

- Are you ready?
- Yeah, no, I'm freaking out.

This is not the Switch.

- This is the Nintendo Switch.

- That's what I'm talking about.

[cheers and applause]

id

- Gather around the TV
‘cause Nintendo has released

one of the most anticipated
consoles in recent memory.

- Nintendo is having
a strong start in sales this year

with the launch of that Switch console.

- Are you surprised by the response?

It's now the fastest-selling
console in Nintendo's history.

- Nintendo is heading towards
a billion dollars in profits

thanks to strong sales
of the popular Switch console.

- We can't keep
the Nintendo Switch in stock.

- 'Cause I've heard from
very reliable sources about Link,

the character, Link-- that Link is hot.

- Right now,

it's the fourth highest-rated
video game in history.

- Is Link hot to you?

- Link is hot. | gotta say, Link is hot.

- Dude, | am freaking out!

This is a game-changer!
Thank you so much!

- Absolutely.
- Reggie, | love this!

- When they decided
to call it the Nintendo Switch,

the Switch, that's a wonderful,

not-so-between-the-lines reading
of saying,

"Hey, those other consoles
you've been playing for ten,

"15 years at this point,
it's time to switch over

and play a Nintendo console."

- I'm a huge fan of the Switch.

Nintendo is always thinking in terms of,

"How do we bring smiles to people's faces?

How do we bring joy to people's lives?"

And that's not just a PR line.

| really, genuinely think
that everyone is thinking in terms of,

"How do we surprise and delight people

with experiences
that they haven't had before?"

- When | first saw the Switch, | thought,

"Oh, that looks great
but | don't understand

"why they're showing
all these older people

“playing in the commercials.

And are people really gonna do that?"

And last year, my son, who turned 30,

that's what he wanted
for Christmas was a Switch.

So it's clear that they have it right.

id

- They're sort of going
back to their roots in a way

by incorporating all of these cool toys

and add-ons and peripherals
and things that you can do

with still your video game
handheld console.

No other company
is doing anything like that.

Nintendo really, like,
has this strong, strong, focus

on creating entertainment that
you can't get anywhere else.

- | mean, just look at
"Animal Crossing" right now.

Their ability to bring in

their tried-and-true franchises

that have existed on other platforms

and make them feel so native
to what the Switch was

like you almost can't
envision those games existing

on any platform other than Switch,

and so many of their franchises

have been around for decades.

-A legendary, amazing Zelda game,

A groundbreaking Mario game,
"Mario Odyssey,"

was one of my
very favorite games of all time.

[upbeat music]

- "Super Mario Odyssey,"

I've never played where you throw a hat

and you can do a million things with it.

| would never have used that as a weapon.

| would've never thought
that it was a weapon or a tool.

- You know, when !| got
to the city festival level,

| was misty-eyed ‘cause it was awesome.

[music fades]

[indistinct chatter]

- | definitely expect this platform
to do better than Wii U.

How much will it approach
the experience of the Wii is yet to be seen.

[soft dramatic music]

id

- This Wii sold a game console to my mom.

In her 70s.

My mom isn't running out to buy a Switch.

Why is that?

Nintendo is doing now the opposite

of what made them big in the ‘80s.

Now, they seem to be
going for quantity again

with the Nintendo Switch.

There's a lot of great games,
but where do you start?

When | think of Nintendo,
| don't think about

a thousand casual games
and mediocre games, you know?

Nintendo has a level of quality,
and you know,

| just feel like by opening
the floodgates on the Switch,

they've kind of veered off

from what made them
great in the first place.

- This is the "Good Housekeeping" seal,

granted only when a product

meets very demanding requirements.

id

- | think they've been able to come back

based on the right innovation
at the right time, sometimes.

id

! still believe that they
have a weak underbelly

of trust in the industry.

| think that when you have

a lot of people rooting for you to fail,

you don't have
the resilience that you'd like.

- It's very difficult when
you're moderately successful

to take all the things that
you're moderately successful at

and throw them in the trash
to free yourself up

to become bigger,
you know, and more successtul.

They have no problem
shedding off layers of success.

Nintendo gave up on
traditional home gaming hardware

to essentially sell people on the idea of,

"We're gonna make a tablet

“and you're gonna hook
that tablet up to your TV

and play games on it."

And that's another big risk.

But it's why they're so successful now,

because they've got out
of that market again entirely

that is now taken up
by Xbox and PlayStation

and they're in a totally different space now.

And that's what Nintendo,

throughout the course
of its history, has done.

id

- We build our systems to sell well,

to make magic for the consumer,

but the fact that this
is now our best-selling system

after essentially a week
on the market is fantastic.

- Now Pete is over there playing...

id

- Risk, reward, stubbornness, willingness.

A console that seemed to mix together
all of Nintendo's personalities

and rich history.

- There have been so many moments

throughout the history of Nintendo

from the NES to the Wii to the Switch.

They announce something
and they're laughed at.

And they're literally
laughed at and called crazy.

And how could you ever think
that this would become successful?

And those are the times
when Nintendo just explodes.

And if Nintendo ever loses that,
it will be a sad day.

But so far, they have not lost that.

all: Five, four, three, two--

[cheering]

id

- What's the secret to success?

A bit of luck? Maybe.

Being prepared? Sure.

Getting your big break? Why not?

Some would say success
is about perseverance.

Others, it's about overcoming obstacles.

Others still might say

success is about finding and delivering
something unique and of lasting value,

something the world
doesn't know it needs...

until it does.

But this isn't a story about mere success,

this is a story about ambition,

competition, standing your ground,

and letting the best ideas win.

id

- It's so important to respect

and acknowledge the contributions

that the early console designers,

that the guys who had
hardly any memory to work with,

and how they just
pushed the limits of hardware

so that we could have games now

that we just totally take for granted,

that they are miracles of technology.

- From my discussions
with my friends at Nintendo,

| don't get the sense
they spend a lot of time

thinking about Xbox or PlayStation
in building their road map.

| think they think about
their customer and the players

and where they're trying to go,

and that's clearly been
a good approach for them.

- You know, someone asked me one time,

what does your
organization chart look like?

And | said it's one long line
with everybody on it

because we're all part of the company.

And that was really true at Nintendo.

We did everything,
everyone did everything,

and everyone complemented everyone.

And it was a family.

And | think that's
where success comes from.

- Mr. Arakawa and Howard and Ron

and Peter Main, and others,

those guys really instilled in us

that we needed to do the right thing,

whatever the circumstance.

Whether it was taking care of customers,

whether it was taking care of employees.

| think that was an important lesson

and, you know, | carry it to this day.

- Mr. Arakawa, he wasn't worried about

the cost that we'd spend
to take care of the customer.

He knew the value
of taking care of the customer

from a long-term perspective.

You never hear of Nintendo doing something

to improve quarterly earnings.

It's a longer game than that.

It's an eternal game for them
to stay in the gaming industry,

so that's why part of the reason is

that the customer service
is always so important.

- | would always say that | sell joy for a living.

And people that understand
that that's what it's about

and can really have
great passion about the game,

the experience, the characters,

are the ones that really
make the company sing.

- The Nintendo story is amazing.

Dedication and innovation
and trying and failing

and trying and winning.

It's what, frankly, we could
all hope for in our own lives.

- Nintendo is always
going to be remembered

as a company that has
been willing to take big risks

if it believes that it can change the world.

When Nintendo puts out a product,

if you hear the pundits say,

"Oh, that's a really good idea from Nintendo."

it's probably not gonna be a success

because those are the products

that match up with what
people's expectations are

and that they sound like

they should be something
that is successful.

When the pundits,
when the industry analysts,

when the entrenched gamers
don't understand something?

That's usually a good indication

that it's a brand-new, exciting idea.

- They're really aware
of every aspect of gaming.

Their games are created

so anyone from ages five to 100 can enjoy

and Nintendo's just always
gonna flourish because of that.

id

- The thing that | look at is

how many people are coming into gaming

because of their first experience
on a Nintendo platform

because their friend has one
and they bring it in?

I've always said
| think the health of Nintendo

is something that we
should cherish as an industry.

And watching them grow and innovate

is both great for us as an industry,

and also inspiration for us
at Xbox to do better.

id

- This industry can generally
be very engineer-driven.

And engineers are very much,

"Cut to the chase. What's the point?"

And when you think about it,

games are the perfect blend
of art and science.

You need to have that
surgical programmer sense,

but you also need to feel the moment.

And when you have
the game design mechanics

and the technology working in tandem,

that's where the magic comes from
and that's what Nintendo gets.

id

[cheers and applause]

- All right! It's close to that time!

id

- Nintendo is able to connect with kids

in a way that no movie can, no book can,

no other way of story can.

id

Kids love interactivity, they love playing,
they love having a friend.

Nintendo has been that friend
to two, three generations of children now.

id

Those children grow up

and pass on their
Nintendo lore to their kids.

- Nintendo Switch!
- "Super Mario 64."

This was my favorite growing up.

- After all the successes and failures,

hits and misses,

if there's one philosophy that
remains, it's a combination

of innovation and experimentation,

boldness and patience,

taking risks, and staying the course.

Following and leading.

Embracing principles and contradictions.

Nintendo's true legacy

is that success comes from knowing

that people don't know what
they want until they see it...

- Now Mario lives in a 3D world.

- Pokémon is proving
to be a smash hit this summer.

- Experience it...

- My name is Reggie
and we're about making games.

all: Wii, Wii, Wii,
Wii, Wii, Wii, Wii, Wii, Wii!

- Play it...

[dramatic music]

id

- Yes, yes!
- [chuckles]

id

- Their controllers are called Joy-Cons,
so I'm awaiting the day

that Nintendo has its own gaming convention,

which will probably be called Joy-Con.

[soft dramatic music]

- Yeah, | don't think--

| mean, it's kind of like at the end of the day,

gamers aren't really
looking for their consoles

to brew decaf lattes and seven other things.

They just want to play great games.

- | wouldn't mind if | could
get a latte out of my console.

That'd be kind of cool.
[chuckles]

id

- One of the many, many times

| knew | loved Lauren deep down--

we realized we both love "Tetris."

Myself back in, you know,
back in the day when | was 15,

and was in the
Nintendo World Championships.

Her "Tetris" is the DS one.

And | gained a tremendous
amount of respect for you

when we went to Mexico with our DSs

and you absolutely smoked me
with those T-spins.

- Oh, yeah, you gotta learn the T-spins.

And | used to compete in "Tetris"

at a couple tournaments,
so it was a lot of fun.

| would even go like,
me versus like, four people,

and | would still win on "Tetris" DS one, so.

id

- So during the '90s,
when my wife and | were dating

and then got married,
we would play Super Nintendo.

And we played "Street Fighter II Turbo"

and that got kind of ugly.
[chuckles]

| was better than her
and she did not like to lose,

and so when | was just
destroying her with E Honda

or whatever, and she's Chun-Li

and she's just dying over and over.

She didn't care for that too much.

And there were possibly tears shed,
but | won't say for sure.

- "Aladdin" is a wonderful game
that we did with Disney.

And the team that did it,

we couldn't get the
ROM cartridge down to the show,

the E3 show in time, when Jeff Katzenberg,

who was then President of Disney,
was coming around.

So | had to delay him.

I'm walking with him and getting him coffee

and taking him over to Electronic Arts.

And just delaying and delaying and delaying.

Finally he says, "Come on!

| came here to see
the Aladdin game! Where is it?"

And | hear in my earpiece that
the gal had the ROM cartridge

had fallen asleep with it

and she was rushing
from the hotel to the show.

Literally she got there
and put it into the Genesis machine

as the same time | came around the corner
with Jeffrey Katzenberg, President of Disney,

and showed him the game.

Of course, everybody loved it.

So, anyway. Fun, little story.

id

- [speaking Japanese]