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Calcium, phosphorus, iron...
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vitamins A, B1, B2, niacin.
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Manpuki Ramen received an endorsement from the National Institute of Nutrition.
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How much did the sales go up?
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80 percent.
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80 percent?
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But...
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This won't do at all.
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Selling a bunch in the corner of a department store doesn't accomplish anything.
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Things weren't going as expected.
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"Penguin Soap"
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- What's this?
- It's an advertisement.
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- Advertisement...
- It's on every day.
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- Every day...
- Over and over.
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Over and over...
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"Penguin Soap from P Brand. It's 30 yen."
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This is it!
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TV's the answer!
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Manpuku
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♫Marumatteru senakani ni morai naki
♫I get infectious weeping looking at your stooped shoulders
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♫Haji datte issho ni
♫We'll share the humiliation too
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Week 21
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Please Come Up With a Strategy
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♫Hikoukigumo bonyari nagamu
♫Gazing absentmindedly at contrails
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♫Kokoro kokoni arazu
♫Here in body, but not in spirit
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♫Nenkan totaru moshi shitara
♫If I was to calculate an annual total
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♫Tsukiau watashi sugoi?
♫Aren't I amazing for keeping you company?
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♫Toboketeru mayuge ni morai warai
♫ I get infectious laughter looking at your comical eyebrows
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♫Tere datta nandatte
♫Be it embarrassment or whatever
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♫Ganko de mendou de hara mo tatsu kedo
♫Although you're obstinate and troublesome and you make me mad
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♫Anata no jounetsu wa
♫Your passion is
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♫Atashi no hokori de jiman de kakugo nano
♫My honor, my pride, and my resolve
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♫Morai naki morai warai morai ikari
♫Infectious weeping, infectious laughter, infectious anger
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♫Moraippaji don to koi!
♫Infectious embarrassment. Bring them on!
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♫Seiten mo donten mo hekireki mo
♫Sunny days, cloudy days, thunderous days too
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Advertise on TV?
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That's right. We're going to broadcast an ad for Manpuku Ramen on TV.
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Is it possible to do such a thing?
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- Won't it cost a lot of money?
- What? Does it cost money?
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Of course it will.
It's an advertisement.
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Why didn't I think of that?
Fuku-chan's idea isn't bad.
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The importance of advertisement was already proven by Daneihon.
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Besides, from what I heard,
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TV stations are in trouble because there aren't too many companies
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that want to broadcast commercials on TV.
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- Commercial?
- Yeah.
47
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Advertisements broadcast on TV are called commercials.
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Even basic things like that are still unknown.
49
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- Then if we do it now...
- We may not have to pay a lot for the ad.
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Let's do it then.
51
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We're going to broadcast this commercial of
Manpuku Ramen over and over on TV every day.
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That's nothing like from yelling out from a sales booth at a department store.
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Manpuku Ramen will be on TV?
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But it's still going to cost a fair amount of money, isn't it?
55
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What are we going to do, Sera-san?
56
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Well... What shall we do? Shinichi-san.
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I'll raise the money somehow.
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All right. Then let's do the commercial.
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The question now is what kind of commercial do we make.
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How is a commercial made?
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Normally, everything including planning and contents
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is delegated to an advertising agency.
But...
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If we consider the expense,
we should do as much as we can ourselves.
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- Yes, you're right.
- By ourselves?
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Even if filming is impossible,
we should at least come up with ideas for the content.
66
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- How can we do it ourselves?
- We can do it, Mom.
67
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- I'll come up with something.
- You will?
68
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Yeah. At the university, I was a member of the cinema fan club.
69
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- Were you making movies?!
- No. We just watched movies.,
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- What the heck.
- But having the desire to do it is important.
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- It is, indeed.
- Then Kanbe-san, please do that for us.
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- Sure.
- The important thing is to
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- convey the good points of Manpuku Ramen.
- Got it.
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- The fact that it's tasty.
- The fact that it's convenient.
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- That 20 yen isn't too expensive.
- That it's packed with nutrients.
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We're counting on you, Kanbe-kun.
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I can't wait to see it.
78
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He wants to borrow the studio?
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Yeah. He says he feels more likely to get an inspiration for the commercial in my studio.
80
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I wonder if he's planning to skip dinner.
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He said he won't be eating until he gets an idea.
With a scary look on his face like this.
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He must be really getting into it.
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Isn't he overdoing it?
He isn't even an employee of Manpuku Foods.
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He said he wants to work during the day too, and submitted a leave request at work.
85
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He might get fired one of these days.
86
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How can you say that so easily?
87
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When Manpuku Ramen starts selling,
he can go work for Manpuku Foods.
88
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- Right, Dai-chan?
- You're too optimistic, Taka.
89
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I wonder who you took after.
90
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- That's got to be you.
- Me?
91
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You married a poor struggling artist, didn't you?
In spite of Grandma's objection.
92
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That's... well, that's certainly true.
93
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Gosh, I want to help too.
94
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Why won't the president give us a call?
95
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I understand how you feel.
But you know,
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can you at least order a drink?
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We're providing Manpuku Ramen at cost
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so we're not making any money from it.
99
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But the sampling sales have been going on for more than 10 days now.
100
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If sales don't increase soon, wholesale dealers will give up on us.
101
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A 3-week period means 11 more days to go, huh?
102
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Will the TV ad be ready by that time?
103
00:06:50,850 --> 00:06:54,290
- It can just be coffee.
- Or soda.
104
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We'd be in trouble if it isn't.
Manpuku Foods might go under.
105
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- What!
- Before we even get a chance to help?
106
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How about fruit juice? Come on.
107
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Or cream soda?
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Juice doesn't go well with ramen.
Please give me water.
109
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- Yoshino-chan...
- Water for me too.
- Me too.
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Whose idea was it to sell Manpuku Ramen at cost?
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- It was yours!
- That's right.
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It's ready.
113
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- It's ready?!
- Yes, I have three.
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- Three?
- You have three ideas for a commercial?
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- Yes.
- That's amazing.
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Let's see them.
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The first one is this.
118
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You see this in other commercials too. It's what's called manga?
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- It's called animation.
- It's a commercial made from animation.
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Mr. Chicken and Ms. Chicken comes along.
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Mr. Chicken, who had his feathers plucked, was boiled in hot water and turned into chicken soup.
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And Ms. Chicken eats the Manpuku Ramen made from that soup.
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"Manpuku Ramen's soup is made from me. Enjoy!"
124
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"Look. Just pour in hot water and it's ready to eat.
125
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See how easy it is. It's ready to eat in just 3 minutes."
126
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" Manpuku Ramen is so delicious.
127
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What's more, it's also nutritious. Cock-a-doodle-doo."
128
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What do you think?
129
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- It's kinda scary.
- This is no good.
130
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- I think I might dream about this.
- That's what I was aiming for.
131
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- That's going overboard, Kanbe-kun.
- Show us the other ones.
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Next is... this one.
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This is...
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Manpei Brand's Manpuku Ramen.
135
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It's the same as Daneihon.
136
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That's right.
Manpei-san will be appearing again.
137
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- No way!
- It's been almost 10 years, but
138
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there's still a lot of people who remember that sign.
139
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- No!
- If we advertise the fact that
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the person who made Manpuku Ramen is that Manpei-san from Daneihon,
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everyone will be surprised and it would draw attention.
142
00:09:05,330 --> 00:09:08,020
- That's true.
- That is not true.
143
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But Manpei-kun was arrested by the Occupation Forces after that
144
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and drew attention in a bad way.
145
00:09:14,620 --> 00:09:17,980
Don't you think it's best to leave Manpei Brand alone anymore?
146
00:09:18,020 --> 00:09:21,910
- Oh, really?
- I'll never do it!
147
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Since Manpuku Ramen is a new type of ramen,
148
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I don't think we should bring up Manpei Brand after all these years...
149
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- I agree.
- What about you, Manpei-san?
150
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That's why I've been saying that I don't want to do it!
151
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I understand. Then...
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this is it.
153
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You may think it's too ordinary, but
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actually, I like this one the best.
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- Is this a housewife?
- Yes.
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The housewife makes Manpuku Ramen and the kids are eating it with delight.
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That's right.
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"Just put the noodle in a bowl and pour hot water over it."
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"Delicious ramen is ready to eat in just 3 minutes."
160
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"Endorsed to be packed with nutrients."
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"Loved by adults and children alike, Manpuku Ramen."
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"5 packages in every household, Manpuku Ramen."
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- "Yummy!"
- What do you think?
164
00:10:19,280 --> 00:10:22,300
It certainly does feel a bit too ordinary, but...
165
00:10:22,300 --> 00:10:25,970
Isn't 5 packages in every household being a bit too pushy?
166
00:10:25,970 --> 00:10:31,570
This line means you can always have some on hand so that you can eat it anytime.
167
00:10:31,580 --> 00:10:34,340
I think this one's the best.
168
00:10:34,360 --> 00:10:38,520
- I think it's good too.
- Not playing on its novelty leaves a good impression as well.
169
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This one's good from a man's point of view as well.
170
00:10:41,520 --> 00:10:44,560
- Then it's settled. This is it.
- What? It's decided?
171
00:10:44,600 --> 00:10:48,080
Thank you! What a relief.
172
00:10:48,120 --> 00:10:52,080
But who's going to play this part?
A well-known actress?
173
00:10:52,100 --> 00:10:56,760
- A well-known actress would cost too much.
- An unknown actress would cost money too, right?
174
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Then who?
175
00:10:59,160 --> 00:11:02,250
The ramen is the star here, so the housewife can be anyone.
176
00:11:03,270 --> 00:11:06,210
I can do it for you, you know.
177
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Actually, I had Madam in mind when I came up with this idea.
178
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What, me?!
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You've got to be kidding.
There's no way I'm appearing on TV.
180
00:11:16,950 --> 00:11:19,860
- Shall I do it?
- Fuku-chan would be perfect.
181
00:11:19,860 --> 00:11:22,530
That's right.
Together with Gen-chan and Sacchan.
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00:11:22,600 --> 00:11:25,080
Something like this happened before too, didn't it?
183
00:11:25,120 --> 00:11:29,170
It's for Manpuku Ramen.
No is unacceptable in this situation.
184
00:11:29,170 --> 00:11:31,770
But I don't want to do it.
185
00:11:31,770 --> 00:11:34,180
Then why don't you let me do it?
186
00:11:34,210 --> 00:11:36,920
Please, Fukuko.
Help us out here.
187
00:11:36,930 --> 00:11:39,420
- Please, Madam.
- Go ahead and ask me.
188
00:11:39,440 --> 00:11:43,380
Show your pride as an Osaka woman and say yes.
189
00:11:43,510 --> 00:11:47,990
- That's right.
- Can't you all hear me?
190
00:11:48,380 --> 00:11:53,320
All right, all right!
I shall be pleased to do it!
191
00:11:53,320 --> 00:11:57,190
- Ah~ Thank goodness.
- Thanks, Fuku-chan.
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Then we'll start working on producing the commercial right away.
193
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Isn't this exciting, Grandma?
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Yes, indeed...
195
00:12:06,810 --> 00:12:11,240
It was 2 days later that the filming crew showed up at Fuku-chan's house.
196
00:12:17,280 --> 00:12:21,730
So Madam, start pouring the hot water when you hear "Ready, start."
197
00:12:26,290 --> 00:12:31,590
- This won't do. She's terribly nervous.
- Fuku-chan, smile.
198
00:12:33,630 --> 00:12:38,300
Please finish pouring while I read the narration.
199
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Here we go then.
200
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Smile!
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Hold that smile.
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Roll the camera please.
203
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Ready~ start!
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"Just put the noodle in a bowl and pour hot water over it."
205
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Okay!
206
00:13:01,260 --> 00:13:03,290
What? That was okay?
207
00:13:03,620 --> 00:13:06,400
- That was good, Auntie Fukuko.
- You did good.
208
00:13:06,490 --> 00:13:09,600
- Hey, you think that was okay?
- She had a nice smile.
209
00:13:09,600 --> 00:13:11,940
What was nice about that smile!
210
00:13:11,940 --> 00:13:14,170
- It'll make the viewers feel uneasy.
- Really?
211
00:13:14,170 --> 00:13:17,010
- Take it over again.
- From the beginning?
212
00:13:17,050 --> 00:13:19,800
She was shaking so bad, the kettle was knocking into the bowl like crazy.
213
00:13:19,810 --> 00:13:21,920
- Really?
- You could hear it clanging.
214
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After that, the filming somehow managed to proceed and...
215
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This is the last scene.
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When I say "Ready, start," start eating
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and Gen-chan and Sacchan are going to say "It's delicious!"
218
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- In a loud voice, okay?
- Okay.
219
00:13:41,300 --> 00:13:44,640
Now then, Madam,
look at the camera...
220
00:13:44,640 --> 00:13:46,850
"5 packages in every household, Manpuku Ramen."
221
00:13:46,860 --> 00:13:50,480
That's right. But that wasn't good.
Smile, smile.
222
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I know.
223
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This is the only scene she has a line.
224
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But you're stiff as a board. Fukuko.
225
00:13:57,380 --> 00:14:01,500
Fuku-chan, relax.
226
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You're still tense.
227
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Fukuko.
228
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Look at Gen and Sachi.
229
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Smells good.
230
00:14:14,800 --> 00:14:20,270
- Can't we eat yet?
- Aren't you two nervous at all?
231
00:14:20,270 --> 00:14:22,740
- Not at all.
- You're here with us.
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You're right. We're here together, right?
233
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Her expression's getting much better.
234
00:14:29,850 --> 00:14:34,850
Let's go. Please get the camera rolling.
Ready, start!
235
00:14:42,960 --> 00:14:45,050
It's delicious!
236
00:14:46,630 --> 00:14:50,930
5 packages in every household, Manpuku Ramen.
19868
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