Original subtitles

Hey, everyone.

Stephan here.

Welcome to the module on the five deadly sins of Lead Generation on Twitter.

I really like this piece.

I love explaining these challenges because so many of them feel like natural things to do on Twitter.

But, you know, they can be really damaging when it comes to actual lead generation.

So that's what we're talking about today.

And without further ado, let's dive right in.

The first thing is, you know, here's the high level.

Here are the five we are going to be talking about laziness, gawking, begging, bouncing and mislabeling.

And all of these can really damage finding leads on Twitter.

So let's continue forward.

First we have laziness with the lovely, lazy koala bear from Unsplash.

The thing here is making your prospects do all of the work.

What I mean by that is if you are actively on Twitter looking for work, you've probably seen some people

tweeting about it and saying, you know, hey, looking for work or looking to hire somebody if you

know someone.

This laziness is when you go, Yeah, I might be able to help you.

And then that's it.

Or even worse, you say, Here's my website, look at it and see if I'm a fit.

You're asking your prospect to do all the work here.

And this is a term called cognitive load.

And cognitive load is a fancy way of saying how much does someone have to think in order to do the thing

that you want them to do?

So it's not taking any action is taking the action you want.

And in this case, you want them to book a call with you or to look at your site and and see if you're

a good fit to work with them.

But you need to make those actions really easy and you need to think about why someone is doing that.

So let's say you want someone to look at your website.

Well, why you want them to assess if you're a good fit.

Is there a better way to do that?

That takes less time on the prospect side, but still accomplishes the goal that you need, which is

them assessing if you are fit to work together.

So that's the laziness deadly sin.

If you make someone do a lot of work to do, work with you.

If they have to do a lot of work upfront before they can pay you for something, it's less and less

likely that they're going to pay you.

The second is gawking, and this is when you take everything public on Twitter.

Now, Twitter is a public forum, so a lot of conversations are going to happen publicly.

But the problem is when that's all you do, or worse, if there's ever an attempt to make someone make

a decision publicly.

So that's when someone might say, Hey, I'm looking for work.

And you say, Great, you know, respond to this tweet if you want to work with me.

That can be really uncomfortable because, you know, you're just meeting online for the first time.

They don't know if you're a good fit.

You don't even know if you're a good fit yet.

So when you force people to accept you publicly, that that gawking of like, look at me, answer me,

that can really turn people off and and really make them not want to work with you.

And the way to figure that out or the way to avoid it is to use public properly, use public communication

the way you need to use it.

And that's part of the hand-raised.

So that's coming up.

And use private communication, which is also part of the hand-raised strategy.

The next is begging, tweeting too much that you are want that you want work or that you go into every

Twitter community or Twitter chat and say, Hi, I'm open to work, please work with me.

Here's my link or my profile or whatever this type of thing.

You know, sometimes you got to lay it all out on the table and the occasional like, Hey, I'm open

for work, or Hey, I've got some capacity, that's fine.

That's up to your personal style.

If you want to do that, go ahead.

If you don't, it's no problem.

The problem here is when you do it so often that it becomes almost your calling card.

And the reason this is a real problem is because you're asking people to use social credibility to support

you.

So when you say, Hey, I'm looking for work, please hire me, you're asking someone fundamentally

for a favor.

It's not about solving their problem.

You are getting a favor done by getting hired.

And that's not the perspective we want as freelancers, because we are entrepreneurs.

As freelancers, we are problem solvers for our clients.

We succeed when we are solving problems for our clients.

So you avoid this by honestly just not talking about it much.

Being open for work is great.

Focus that energy on meeting people with problems that you might be able to solve rather than just putting

out into the ether that you are available the next with you bouncing.

And this is a Twitter specific thing because the Twitter algorithm really likes focus because it wants

to surface content that people will engage with.

And so how it does that is it looks at different accounts and says, what are you tweeting about is

what you're tweeting about engaging.

If so, we're going to show it to more people.

And one of the best ways to have engaging tweets is consistency, because then all your followers will

know exactly what they're going to get from you, and that's really valuable.

So you don't want to bounce too much where one day you're tweeting about writing and then the next day

or tweeting about politics.

And the next day you're tweeting about news and local events and international events and tweeting random

food pictures.

You know, every now and again, it's kind of fun.

And the Internet does love food pictures and animal pictures.

So so, you know, you can bring your personality, but you still want to have a consistent bedrock

of what you are going to tweet about.

If you're active on Twitter, I will say that you don't need to be super active on Twitter to activate

the hand raise strategy, but you want to have a consistent profile with a few tweets here and there

just to get it going.

And then we come to labeling.

This is a big one.

And it comes when you think that a compliment is a sales opportunity.

So, for example, this actually happened to me.

I was talking to another freelancer online and just kind of complimented their writing and said, you

know, good for you.

This is this is a well-written article.

And they deemed me and said, Oh, do you have any positions for me?

Can you hire me?

Can you send me to some of your clients?

I'll do good work, I swear.

Blah, blah, blah.

And it immediately turned me off because it was just a compliment.

I wasn't saying that I have an open position.

And actually, frankly, if I had and that was how they responded, I wouldn't have gone well either.

But I was just complimenting another professional because as a freelance writer, I notice good writing.

And I say it's I tell people when they're writing, it's good, or at least in my opinion.

So this is a big issue because if you're mislabeling, then you can feel like people are either out

to get you were not supporting you and that can really harm your self-confidence over time.

So the real key is to understand the difference between intellectual curiosity and market curiosity.

Intellectual curiosity is when someone's just trying to understand you.

They're trying to figure out who you are, what you do, how you help people making conversation.

And they're going to ask more open ended questions such as, you know, what do you do?

Things like that.

When that's happening, that's not necessarily a bad thing.

That's just someone trying to understand you better.

That's intellectual curiosity.

What you want for a sales opportunity is market curiosity.

And that happens when someone is asking you questions.

That is assessing whether you can help them.

So the questions are a little more pointed saying, oh, you do freelance writing, for example, do

you work with.

Tech startups because that person works at a tech startups.

So they're suddenly asking very specific questions, contextual questions.

Oh, you're a virtual assistant.

What kind of virtual assistant work do you do?

Do you do travel booking?

Do you do finance?

And they start to provide specific examples that are probably related to their life.

That's when, you know, you've got some market curiosity and you can say, Well, interesting that

you say that.

If you're looking or if you think you might need a VA or a freelancer or something like that, let's

let's talk about it.

Let's book a call.

And then that goes into the handrails.

So the real problem is when you mistake intellectual curiosity for market curiosity and you start going

into a handrail style strategy for intellectual curiosity, that's the real problem.

So we want to avoid it by sussing out the difference between intellectual and market curiosity and chasing

market curiosity.

So those are the five deadly sins.

And these mistakes will cost you.

They will turn people off.

They will make people uncomfortable.

And they will make people feel like they can't work with you because you're asking for a favor, which

is not what you're doing, but that's how it can come across.

So make sure that you're identifying these issues in your own behavior if you do any of these.

And it's no judgment.

These are honest mistakes.

This is not a big problem.

But it is essential that you avoid them from now on.

And you also have to really change your mindset to realize that you're using Twitter as a business tool.

It's not just hanging out with your friends online.

It's not just posting some opinions.

This is a real business tool for you.

Now, starting now with the handrail strategy that you're in this course for.

So don't be afraid to change the mindset and realize that, yeah, you're not going to use Twitter the

way you did in the past.

For for the future, it just isn't going to serve you anymore.

That's totally fine.

That's what this is all about.

So it's not a judgment on you if you've done any of these.

It is just saying these are challenges that will make you have an uphill battle getting clients from

Twitter.

So avoid them at all costs.

And up next, we are going to introduce the Handre strategy just to give you a primer on what's going

on so that all of the details in the next lectures are going to make so much sense to you.

So head on over to the next lecture and I'll see you there.