Original subtitles

Do you want to turn a no into a yes?

Well, here's how storytelling can change minds.

I'm doing an 11 part video series on how to master storytelling

to influence anyone, anywhere.

And this is lesson No. 4. How to overcome objections.

With storytelling, you have to surrender to the reality

that facts and logic just won't change your resistant mind.

But when you learn how to tell a story,

it can break through objections and resistance.

In a previous lesson,

we already Learned how to frame stories for impact.

Now let's talk about how stories can actually soften resistance

and win people over. When you recognize that someone is resistance,

know that logic will not work.

A relatable story can disarm objections

by making the listener see themselves in the narrative.

I can say that almost all my career

I have used third person stories to help people overcome objections.

Because that third person story is a safe way to heal here.

A way around what the concern might be.

Someone else did it. Well,

maybe that's what I can do too.

When facing any negotiation,

you can turn a tough situation around

just by telling a story that helps reframe the entire conversation.

Here's the best part. You see,

stories don't confront objections,

they actually bypass them.

People will feel like they're making the decision themselves.

When you're able to tell a story that aligns with the listeners

fears and doubts create an emotional shift.

That logic Alone just can't achieve.

So next time you encounter resistance,

I want you to use a story that helps reframe the conversation

and see how it softens the objection.

Stay tuned for Lesson 5, where we're gonna dive deep into how do you.

Storytelling to inspire action.