Original subtitles

Have you ever wondered why some people just seem to influence

effortlessly? Well,

it's because they do this one thing really well.

They tell a story.

I'm doing 11 part video series on how to master storytelling

to influence anyone and anywhere.

And this is lesson number one.

How stories shape perception.

Here's the reality. Facts do not move people.

Stories do. Yet most people still rely on facts,

missing the chance to connect emotionally.

Stories have a magical way of engaging our entire brain.

They build bridges. And even better done right,

they build trust. And poor.

I want you to think about the most memorable presentation you've heard.

I guarantee it wasn't about the facts that you remembered.

It was a story. And even if you love stats,

you love the story that the stats tell even more.

If I had a nickel

for every time somebody fought me on telling their story,

only to come back saying, oh my god,

they love my story.

The reason stories are so powerful is because they make people feel

instead of just think. So here's today's tool.

Next time you're explaining something,

I want you to ask yourself this question.

What story will best frame the idea

or the message you're trying to deliver?

Make sure to start with a short,

relatable story before diving into the details.

Stories bypass the logical filters of the brain

and go straight to the heart.

If you can control the story,

can control How people perceive you,

and more importantly, how they feel.

And here's the secret. Feelings drive actions and behavior.

Stay tuned for lesson two,

where I'm gonna dive into how to use personal stories

to build credibility.