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Have you ever shared a story and it felt like it just didn't land?

Like people didn't respond the way you wanted them to?

Well, here's how to make sure that it resonates every time.

I'm doing an 11 part video series on how to master storytelling

to influence anyone, anywhere.

And this is lesson number three.

The magic. Framing.

A good story isn't just about what you say.

It's about the sequence in which you share it.

Which is another way of saying it's how you say it.

And framing is at the core.

In Lesson two,

we talked about using your personal stories to build trust.

But if you don't frame your story correctly,

it can fall flat.

We all use frames to understand meaning of what is being said.

If you frame your story correctly,

you're ensuring that audience understands the intention

and the meaning of your story.

And not to mention it resonates with their needs and emotions as well.

I've seen speakers fall flat on their face with facts and figures

because they didn't use a story to frame up their message.

They didn't do anything to connect,

tailor their message to their audience.

With the right story, frame the right way,

you can influence any audience to take action.

And that's at the core of leadership and influence.

So today's tool, I want you to think about this before sharing a story.

Ask yourself, what does my audience truly care about?

What is important? To them.

And how can you frame your story to address that?

And watch how the response completely shifts.

In lesson No. 4, we're gonna explore how to use storytelling

to overcome objections and resistance.