Original subtitles

[horns blaring]

[jaunty music plays]

[shower running]

[man] When I was ten years old,

I was in the car, driving with my grandfather,

and we went by a cemetery.

He turned around and he said, "Ryan, do you know who's in there?"

And he said, "In there, you have artists, mathematicians, athletes,

the greatest people in the world..."

Morning.

"...but you'll never know who they are."

"Do you know why?"

And he got really stern.

He said, "Because cemeteries are full

of wasted potential."

That's a lot to say to a ten-year-old kid, but I'll never forget it,

because that was the moment I realized I didn't wanna lead an ordinary life.

[dramatic choral rock music playing]

My name is Ryan Serhant.

I'm one of the top, if not the top, real estate brokers in the world,

and I do over a billion dollars in sales every year.

I'm the CEO and founder of SERHANT.,

the greatest real-estate brokerage in the history of the known universe.

And I never, ever exaggerate anything.

After selling real estate for 12 years

and being on a TV show called Million Dollar Listing New York for ten years,

like a lunatic, I decided to start my own company.

Worth it.

We're at about 350 agents, and it's been about two and a half years.

Every single person told me to not start my own company,

and when everyone said no,

I took that as a hard yes.

-[woman 1] What is going on today? -[man] Did you check your email?

-Oh, are we doing a sales huddle? -[man] Yeah.

-The sales huddle. -Oh, I didn't know that.

Now I'm competing against huge companies,

majorly funded companies with billions of dollars,

and then me, by myself.

Right now, we are the number six brokerage in New York City,

but I don't wanna be sixth at anything.

I wanna be first.

Z, I just wanna call and say I love you. You'll be in bed when I get home.

I'm going into our sales huddle. Do you have any advice for me?

-Bye, Daddy! -Okay, bye-bye, Zebu.

[Ryan] On top of running the brokerage, I gotta try to eat here and there,

sleep sometimes, work out,

pay attention to my wife so that she knows I still exist,

and try to be a dad at the same time.

It says "sewer."

-"Sewer"? -Know what's in there?

Do we have to teach her that?

Am I even alive right now?

-Hi! -How have you guys been?

-It's good. -I haven't seen you in a minute.

-I like the shades. -Keeping my head down, yeah.

[woman 2] Weird how many people I don't know.

-[woman 3] I know. -Hey.

[Ryan] I bet my entire life, my house,

and every single dollar I have,

'cause I am self-funded here,

on the success of this business.

I walk the plank by myself every day.

If this doesn't work out,

there... there is no plan B for me.

Plan B is... is...

is bankruptcy.

So, I mean...

So it, you know... so it has to work.

-What's going on? -Good to see you.

-Hi. Hello. -Hello.

[Ryan] We need a bigger boat.

-Excuse me. -Yes.

[Ryan] Excuse me. Excuse me.

-Oh, the hair! -[woman 3] Whoo!

Oh, so many colors.

Are we good? Ready?

[woman 2] Here he comes.

-[cheering] -[woman 2] The man of the hour!

[Ryan] Okay, okay, okay!

Listen, here's where I want to start. We have a packed slate.

There's a lot that we want to get to, and it's a beautiful day.

Right? The Knicks are playing a game tonight.

-Who's going? -[cheering]

[Ryan] You are? Where are you sittin'?

[man 2] Row two.

I'm on the court, but I'll wave to you.

[laughter]

I've spoken to a lot of you over the past couple days, past couple weeks.

Some of you are here for a matter of seconds.

There's agents who signed up literally today.

Some of you've been with me from the beginning of the firm.

Some of you've been with me for the last eight to ten years.

We look for agents who are incredibly hardworking,

have a great book of business.

I want multimillion-dollar producers.

I want the best of the best to work here.

And if you can't sell,

you can't be here.

You all have been crushing it, by the way.

We now just crossed $1.3 billion in active listings as a firm.

Which is the most we've had since we started.

-Give it up to every person in this room. -[cheering and whistling]

[Ryan] We'll have a couple people take it to the wall.

First, uh, where's Jordan Hurt?

[cheering]

Jordan started as my assistant,

He said, "I don't wanna be your assistant."

-"That's the worst job I could imagine." -[laughter]

"I wanna now be a power broker."

And he just broke a record in Tribeca.

Please go write it on the wall.

The wall is like a stamp of approval.

And when I'm writing myself down for a 3.5 million

next to somebody that did something worth 30 million,

I'm like, "Yeah, I did it."

-Where's Jess Taylor? -[woman 4] Yes!

Jess Taylor, Brad, Jim, and Jamie

sold an amazing apartment in Brooklyn Heights.

It was over $8 million, and you sold it.

Go write it up on the wall.

You know, I look on the wall and I see these $1 million deals.

I mean, why... why would I boast about a $1 million deal?

If we're doing, like, ten-plus, sure, let's boast about it. But...

[Ryan] And last, one of the strongest women I know.

She does a 20 and a half million-dollar deal over the phone.

Take all the markers and go to the wall, please.

[cheering and applause]

The SERHANT. office is 100% like a Lifetime movie. Yes.

Don't you need a little bit of crazy to do real estate in New York? I think so.

-So, you with me? Yeah? -[agents] Yeah!

[Ryan] You wanna change the game with me?

-[man] Yeah! -Yeah? You wanna build something big?

-[man] Yeah! -All right. So let's go!

Let's go! All right, ready, everybody?

Ready, set, SERHANT.!

[cheering and applause]

[dramatic music plays]

-[Ryan] Yuriy, you know what today is? -No, Ryan.

-Today is Make Money Monday. -[Yuriy] Ah.

-Ready, set, go. -[Ryan] Go.

Hey, do you know it's Make Money Monday?

[man] **** you!

Maybe not for them.

Right, Yuriy, we're going to Central Park Tower. Uptown.

[Ryan] Central Park Tower is

the newest residential tower in New York City,

and it rises 1,550 feet in the air,

which makes it the highest residential tower in the world.

Stay here. Don't move. This is a good spot for us. I'll be back.

It is the true definition of a trophy penthouse.

It really is.

And, man oh man, when we listed that thing,

it was the penthouse heard

around the world.

[woman] At 1,550 feet,

the just-completed Central Park Tower

is the tallest residential building in the world.

The most expensive home ever,

a quarter of a billion dollars.

[Ryan] I've had the penthouse listing at Central Park Tower for three months,

and I have three months left on the agreement,

which means I've gotta get this penthouse sold.

[Ryan] The elevators move at 2,000 feet a minute.

They're the fastest residential elevators on the planet.

So here we are, 129.

-I want you to close your eyes. -Okay.

Because it... it is a sight to be seen. So close your eyes.

Kayla is one of our top agents at SERHANT.

-Keep your eyes closed. Great. -Okay. Closed!

-Sorry. Okay, this way. Go straight. -[Kayla laughs]

[Ryan] She works with buyers all over the world.

She does mega deals,

and she has a buyer from Asia who's interested in the penthouse.

Wow!

This is insane.

[Ryan] Welcome to the penthouse at Central Park Tower.

So the apartment interior is 17,545 square feet.

You have 1,400 square feet of exterior.

Okay.

The family, they're all spread across the US and Asia,

and they're looking for a really large space.

[Ryan] The building was designed by Adrian Smith and Gordon Gill.

Wow, these views are like... I've never seen views like this.

[Ryan] When you look at this building from Long Island, Central Park,

or from the Moon, you know exactly where you are.

[Kayla] Wow.

Now, what I love about this room, and we've set this up as a den...

[Kayla] Okay.

[Ryan] ...is it's a $250 million apartment,

but you still need your TV room.

-Sure. Yeah. -You're still gonna live here.

You need a room to, you know, get cereal.

-The breakfast room. -[Kayla] Right.

You know, someone who's spending $250 million,

they have similar concerns about their family

that someone who's spending $250,000 has.

"Is my wife gonna be happy with this? Is the closet size enough?"

"Where's our personal security going to stay?"

I mean, there's some different concerns, obviously.

But at the end of the day, it's going to be someone's home.

And hopefully, it is these people's home.

Where we stand now, we're higher than helicopters.

[Kayla] Wow.

[Ryan] Helicopters fly through the city at about 1,100 feet.

You'll see helicopters fly beneath us.

-[Kayla] Oh my goodness. -[Ryan] Crazy, right?

[Kayla] My ear popped three times on the way up here.

So now I understand why.

[Ryan] And, as you know, there's a 100th floor private club

in this building called 10 Cubed.

You have a private restaurant curated by three Michelin star chefs.

-It is just for residents of the building. -Nice.

[Ryan] There's indoor pools, outdoor pools, amenities galore.

[Kayla] It's breathtaking. Wow.

-[Ryan] So there's three floors. -[Kayla] Okay.

Then maybe one of my favorite parts of this...

I mean, they're all... I mean, like...

This staircase took them years to design and construct.

[Kayla] That's insane.

[Ryan] It's some of the largest single-pane pieces of glass in the world.

So this is your view as you're coming down with your morning coffee.

Know what would be cool?

I think it might be hard for you to show this on video.

Why don't I go to the top there,

and then you can do your video and you'll see me?

I'm six foot three, to give them scale.

So we're going up. We're not even halfway.

-Do you see me? -[Kayla] I do. Oh, there...

-[laughs] -Do I look small yet?

[Kayla] Yes, you're tiny.

-[Ryan] Hello! -[Kayla] Hi.

You're not just buying an apartment, you're buying scale, right?

This is luxury scale.

[Kayla] Absolutely.

[Ryan] Now up to the 131st floor.

And then at the top,

you have your grand ballroom.

[Kayla] This is the appeal for them.

In South Korean culture, we have a huge Lunar New Year celebration,

where all the families come back to see the elders.

And this would be one of the best US gathering places.

This would be really nice.

One of the first billionaires I walked through here,

I told him this was the highest apartment in the world, and he turned and goes...

-[laughs] -And he...

-I don't know what's about to happen. -[Kayla] Right!

-[laughs] -[Ryan] And he says...

"If I put my ping-pong table here,

would it be the highest ping-pong table on the planet?"

What was your answer?

"Yes, it would be."

-♪ You're now tuned into the master ♪ -♪ Yeah, yeah ♪

♪ Original, never manufactured... ♪

[Kayla] Wow.

-[Ryan] So, 1,416 feet in the air. -[Kayla] Oh boy.

[Ryan] The highest terrace in the city.

You know, you're basically closer to God up here.

-[laughs] Good selling point. -[distant siren blares]

It's true!

[Kayla laughs] I mean, you could be naked out here.

By all means, please sell this to a billionaire nudist.

That would be great.

There are only 3,000 billionaires in the world

that can afford this apartment,

and I just need one.

-♪ Hey, hey ♪ -♪ But never do it like me ♪

♪ Never do it like this one ♪

♪ 'Cause I'm one of a kind ♪

[speaking Korean] This is Central Park Tower.

Here is the view.

You can see the river and the Empire State Building.

Also, lots of sunlight makes this place very bright.

Twenty-seven foot...

Oh, if you want to say it's 27-foot ceilings.

If you wanna put me in it, you can totally.

I'm six foot three to give them, like, scale.

[Kayla speaking Korean]

Uh, six feet...

-Three. Don't cut me short. -[Kayla in English] Three!

[Kayla continues in Korean]

-[in English] Okay. Excellent. -And your buyer, remind me?

So it's a really influential family from South Korea.

They operate an electronics conglomerate,

and they are branching out in different worlds.

This is gonna be the perfect spot for them.

So that's it. Bring me an offer.

Okay. I mean, I'm just... You know, they're really hard negotiators.

Honestly, if it were up to the developer, we would have priced it at $350 million.

-At the current square footage, at 250... -Okay.

...it's just over $14,000 a square foot.

The penthouse of that building sold not that long ago

for $20,000 a square foot.

-[Kayla] Okay. -So we're already at a discount per foot.

One of my special talents is I have this thing called "buy-dar."

I can tell you when buyers want to buy, even if they're not even here in person.

I will share feedback with them, and hopefully,

I could have one of the representatives of the family visit and do this tour.

-Ooh. I'll be here. -[Kayla] Okay.

[Ryan] What's different about Kayla's buyer

is that this wouldn't just be a trophy purchase.

It's an emotional one.

And once you get those emotions involved in the sale,

I can remove the money from the conversation,

and I can negotiate with feelings all day long.

-I'll walk you down. -Okay.

-Not down the stairs, obviously. Elevator. -[laughs] Hope not.

-[Jess T] How are you? -[man] All right.

[Jess T] There you go. We're celebrating Jordan.

-We're celebrating me. -[Jess T] 20...

-[woman] As always, celebrating. -Yes, thank you.

-Twenty million? -Last week I put 20 million into contract.

-God bless. -[woman] Wow.

-You've done Huxley, right? -Yeah.

-[Jess M] Yeah. -We've got the team over there. We...

-Seventy, wasn't it? -74% sold right now.

[Jordan H] Correct me if I'm wrong, but Chloe had it before you, right?

-[Nile] I believe so. -Okay.

-[Nile] Chloe was the previous broker. -[Jordan H] Right.

The vets at SERHANT. are myself. Hah! Of course.

Jordan Hurt, Jordan March,

Tricia Lee, Jeffrey, Jess Taylor.

-[Nile] I think she did a great job. Just... -Yeah.

I think they needed someone to come in and actually sell it.

-[Jess T] Finish it. -Damn.

The shade!

And the rookies are the agents that have started relatively recent.

We call them "pandemic brokers" in jest, who got their license during the pandemic.

Everybody from Jessica Markowski,

Jonathan, Jade, and Chloe.

I wanna be doing that, working like that with Ryan.

Do you need it?

I wanna prove to him that I'm the one

he should be giving these really high-profile residential deals.

If there is a big deal, I want it.

The rookies think that it's gonna be handed to them,

or Ryan's gonna give them a listing,

or we're gonna go make a million dollars.

And there is some cases where that does happen.

-Hey! -Hey!

Ryan's the big papa. Gotta make Ryan proud, right?

-What's up? Just got in? -Want some champagne?

I just got in. Did I show you the video from my client's garage this morning?

-The bikes? -This guy sounds like quite the client.

He is quite the client. Jessica is on the listing too.

-You are? So you know the deal. -I know the deal.

[Jonathan] See the Bentley, Ducati, then mine.

-[Jess T] Is this the penthouse down in... -No, this is a townhouse.

Some of the people on the SERHANT. team

really do not like me,

because I'm young, I'm new.

People are scared of change, and especially successful change.

-Well, that's very interesting. Um... -Yes.

-[man] This is really coming along! -Let us know how it goes.

My brand is celebrities, it's Instagram models,

it's Wall Street guys, it's crypto guys.

Basically, anyone young.

Would you rather work with me if you're young

or the guy over there in the boring suit?

It's pretty obvious to me.

[laughter]

♪ We are, we are ♪

♪ We are the new generation ♪

♪ We are, we are ♪

♪ A brand-new sensation ♪

What's up, Jay?

-I'm down ten pounds. -Looking good, sweetheart!

[laughs] Call you later.

I grew up in Los Angeles.

I always had dreams of coming to New York and being a big Broadway star.

I did a Broadway national tour.

I was playing Sophie in Mamma Mia.

I thought I'd see "Chloe Tucker Caine" on the marquee,

and it just turned out that I had bigger dreams.

I wanted the whole damn skyline.

[Ryan] Chloe's actually newer to the business.

But even though she didn't have that much experience in sales,

you just know sometimes with people.

She was a performer.

She didn't get into real estate to start. She was on stage.

♪ Simple me ♪

[Ryan] She is fiercely competitive

and she has a strong personality.

She does not take no for an answer,

for better and for worse.

Come on, we got a listing pitch. [chuckles]

[Chloe] I thought real estate was gonna be, like, a side gig,

and I've sold over $100 million worth of real estate

with $500 million in my portfolio, and I'm just getting started.

-[woman] Hey, you made it! -[Chloe] Hello, hello!

-Hi! -This is Sadie.

Hi, Sadie!

-I'm so happy to finally meet you. -[Chloe] Likewise.

-I literally feel like I know you. -I feel like... I know.

This neighborhood, just south of Greenwich Village,

has had a lot of growth in a really short amount of time.

And it might have been kind of ballsy, but all I did

was cold call a bunch of people in Hudson Square,

and all it takes is one person to say yes.

-[laughs] -Okay. Show me everything. I'm so excited.

♪ Show me what you got... ♪

[Chloe] It's open, bright.

It's great.

♪ Where we hide Show me what you got... ♪

[Marla] I mean, I will be very sad when we actually go.

-[Chloe] Yeah. -But we spend so little time here now.

-[Chloe] You're in Montecito a lot? -[Marla] Yes.

♪ Tell 'em now, say what you're gonna do ♪

♪ From day one, been makin' my moves ♪

♪ Play with fire, and you'll get burned ♪

♪ Take this as a lesson learned... ♪

[Marla] Here's my bathroom.

-[Chloe] I love the soaking tub. -It's great.

The shades do come down. You're not, like, all out there.

-[Chloe laughs] -Can you imagine?

I... I could, in fact.

I've seen some crazy things in this city, I'll tell you that much.

♪ Show me what you got... ♪

Oh! You don't see kitchens like this a lot in New York.

-[Marla] Carrara marble. It is so pretty. -[Chloe] Yeah, it's gorgeous. Wow.

Oh, this is Sadie's favorite, where all the dog treats live.

[Marla] Oh yeah. Here, can I give her one?

I don't know if she'll eat it. She's very picky.

-But we can try. Okay. -Wait. She might like this.

-[Marla gasps] -[Chloe] Oop...

-[Marla] Okay. Uh-oh. -[Chloe] That's okay. We tried.

So, talk to me about price.

We've had... two sales

in the building for 5.5.

So do you see yourself kind of listing around there?

-Or... -No.

-This whole area is on fire. -Mmm.

Disney and Google's headquarters are opening up in the next couple of years.

-Mm-hmm. -I can't see us selling for less than 5.7.

-5.7. -[Marla] For sure.

-Definitely north of that. -Okay.

[Chloe] 5.7, this is gonna be tricky.

The apartment above is for sale for 5.5.

This apartment is below, and she wants more.

-If we were gonna list it... -Yes.

Why would we... give you an exclusive

when you've got a guy who just got three offers on the unit above us?

-That is a great question, Marla. -I mean...

-And I'll tell ya! [laughing] -Will you...

She gives me a zang. I try to come back with a zing.

I'm just trying to keep my footing and make sure that I'm still the person

that's going to be the one to sell this thing.

-I just met you. What do you do? -Yes.

What I have that they don't have is SERHANT.

They really are transforming the industry

in terms of the tools they give us

to sell your home better than everyone else.

And it's using social media, which sounds crazy.

And with Ryan's platform...

He has, like, you know, four million followers plus, plus the YouTube.

People are looking to us to see...

Yeah, but people who can afford an apartment like this...

[Chloe] Yes.

-They're not necessarily on YouTube. -You'd be surprised.

-I mean... -I'll tell you why.

I have a lot of clients who are influencers and YouTubers.

-Really? -They are the ones making the money now.

-I know it sounds crazy, but that's... -That's interesting.

It's the world we're in now. It's such a different world.

-This has been great. -Yeah.

-You could consider it a pocket listing. -Sure.

-If somebody would be appropriate... -Yeah.

-...we can get you in to show it. -Yeah.

-I'm 100% on the same page. -Yeah.

-We'll be very strategic. -Yeah.

I am the queen of collecting off-markets.

If I could do a great job with her listing,

I will get all the other listings in the neighborhood too.

-I think that's a good plan. -I'm glad you're happy.

But what means more to me than anything is proving myself to Ryan.

That I have the potential to be his MVP of the company.

-Good. -We'll shake on it.

-Okay. Deal. -[both laugh]

-[woman] Let's make it perfect. -[man] Yeah.

[woman] We wanna open this at, like, 11:30 on the dot.

-When people come. [man] Yeah.

I'm looking for the strawberry-pineapple-banana juice.

Peach-mango juice? Is that in your car? You picked it up separate.

-Oh, no, I gotta go get it. -No, babes. We'll make it work. Uh...

I'm just gonna try not to be a psycho about it.

-Did I bring a gold spoon, by chance? -[man] Oh my God.

♪ Back it up... ♪

I love the cool factor that Brooklyn has. You can't create that anywhere else.

You can go to London, you can be in Shoreditch,

and it's like, "This is like the Brooklyn of London."

You're always gonna be emulating our shit. That's just what it is.

♪ Back it up... ♪

Tricia Lee is the honorary mayor of Brooklyn.

And she's a million-dollar producer.

I can go anywhere in Brooklyn with her,

and she would not only know how to sell every property,

she would also know who lives there.

[Tricia] Through owning my nail salon, polishbar,

I got to know every woman in Brooklyn.

Over the course of those ten years,

I had 23,000 clients in my database

that were probably the most powerful people in the city.

And that is the foundation I used to really build my real estate business on.

Do you want ginger ale, champagne, or sparkling water?

-I want nothing. No. -Okay.

-Ginger ale in a cup? -[doorbell rings]

No, I want a sold house in a cup.

-Do you? -Can you put that in a cup?

-What's goin' on? Jeff. -What's up, brother?

-Good to see you. -Nice to meet you.

-Hi, I'm Tricia Lee. Nice to meet you. -Nice to meet you.

Trish is my fiancée. We work together.

So Taj... You know nothing about basketball.

-But welcome to this amazing house, Taj. -[woman] Yeah!

Working with your significant other, um, I would never suggest it.

I don't suggest it. I do it, and I do it well.

I was coming over and forming a team at SERHANT.,

and he had decided to join me.

I would decide to join me too. Shit.

[laughs]

So this is it. This is beautiful property.

Come in. Come see the house.

♪ I will go anywhere I wanna go ♪

♪ See it, feel it, believe it... ♪

[Jeff] They just did a full renovation.

[Tricia] The floors have been restored. These are the original floors.

State-of-the-art kitchen.

The biggest island you could ever imagine in a home. [laughs]

[Jeff] This stove here is an ILVE stove,

so it's like top-of-the-line, 48 inch wide,

seven burners and griddle, so you can do any and everything here.

-Perfect for a chef who comes in. -Nice.

All of the stained glass up there is original as well.

All of the molding has either been restored or repaired.

-This is everything. -Gorgeous. Let me show you more.

♪ Watch out I'm takin' the best of this life... ♪

[Tricia] Patience... Girl.

Girl, I have, like, two inches bandwidth here.

♪ Watch out, I'm comin' Steppin' into the light... ♪

-[Jeff] Upstairs, to me, is the best part. -[woman] So nice.

[Tricia] What are you doing if you don't have a camel in your bedroom?

-[woman] Exactly. -[laughs]

[Jeff] And this bathroom is bananas.

[Tricia] So, we always decide which room is our favorite.

This is the room I wanna move into and never leave.

-This is... this is it. -Tricia...

-[Tricia] Isn't it pretty? -[woman] The details!

-[Tricia] Yeah. -Stunning.

[Jeff] See the ceiling height. A shower tall enough for you.

Well, we have to move it... we have to move it up a little bit. It's close.

-But... -Pretty good.

-Downstairs is stunning, but this is it. -Yeah.

Get naked and have a good time.

-[woman] I love it. -Yeah.

I think that since you're quiet, you like it.

-[laughs] -Nah, I'm just... I'm just observing it.

-Checking it out. -[Jeff] Okay.

-[man] What are you asking? -[Jeff] 3.6.

-[man] 3.6? -[Jeff] A little aggressive.

But I think it will get close.

3.6 million is a really ambitious price

for a brownstone in this area.

But I wanna set a record with this house.

Just being in the neighborhood for as long as I have, I get it.

I see the value.

-[Tricia] Well, send me some buyers! -[both laugh]

[Tricia] My brand is built around Brooklyn. It always has been.

But I don't want to be known as an agent that only sells in one location.

Manhattan is, like, the golden nugget of New York City.

So I wanna expand my business into Manhattan

so I can conquer all of New York.

And allow me to make more money. Hello!

You know, you and your husband,

you give, like, a Scottie Pippen, Michael Jordan thing.

Which one's Michael? Me, right?

[laughs] Hey, seriously. Me, right?

[upbeat music playing]

So I'm in Chelsea.

I was in FiDi this morning.

I went from FiDi to Tribeca,

and then Chelsea.

So this is city view.

I had to run from that listing,

see a friend who is now looking in Greenwich Village, West Village area.

-The detail is amazing. -[woman] So West Village.

[Savannah] And then got a wax.

I'm never doing sugar waxing ever again.

Holy mother of God.

Before I came to SERHANT., I worked for a custom home builder

back home in North Carolina,

and we sold high-end luxury properties.

As soon as I can afford laser,

we're doing that.

New York real estate is just a completely different animal.

But I came to the city 'cause I want to build an empire.

♪ I'm on the highway... ♪

[Ryan] Savannah is one of our newest agents.

She's a Southern belle.

I saw a unique personality in her,

a real hunger to survive and thrive.

And so I told her that she could join our firm

under what we call our Apprentice Program.

This is a good light. Okay.

Um... I don't have time. I have to go to my next... Okay.

My goal at SERHANT. is to work my way up and sell multimillion-dollar properties.

I have two more showings.

But right now, because I'm new to York City,

I have to start with rentals.

-Chris! Hi. -Hi, Savannah. Nice to see you.

-You too. Thank you for coming. -Thanks for having me.

This place is gorgeous.

[Savannah] Thank you.

This is 8,000 a month.

This is the only rental building on the Upper West Side in this location

that has these high-end condo-level finishes.

This is definitely rare for a rental building.

-You have high beam ceilings. -It's so nice.

-[Savannah] Washer-dryer. -That's clutch in New York City.

-At 8,000 a month, you'd hope to get that. -You get that. Absolutely.

[Savannah] This is the guest bath.

[Savannah] The rental market is really hard right now.

I'm working with, like, two million renters at once,

just trying to make ends meet.

And it's so exhausting.

-Hello, I'm Vienna. Nice to meet you. -Hi, Savannah. So nice to meet you too.

[Savannah] California king-size bed.

Walk-in shower.

-Secondary bedroom right here. -[Vienna] Oh. Mm-hmm.

The two bedrooms are nice because I wanna have my bedroom

but also maybe, like, an office or a place for all my extra clothes.

Perfect. Okay, so you can use the secondary as your closet.

-Perfect. -[Vienna] Yeah.

There is a pretty unique quality about the kitchen.

These are porcelain radiant heated floors.

-[Vienna] Okay. -[Savannah laughs]

-[man] I thought my feet were sweating! -[women laughing]

[Savannah] Feel it... Come right here. I'm feeling it there.

-[Vienna] This is nice. -[Savannah] Little bit, right?

-I feel it here too. -[man] Nice!

I think that's just because we were standing there.

I could've easily stayed in North Carolina,

but I wanted more for myself.

-Thanks for coming. -[Vienna] Thank you.

And I know I can make it here.

♪ Just give it to me, baby, baby ♪

♪ Gotta spend it to get it That just the way it goes ♪

♪ Ooh, ooh, ooh-ooh-ooh ♪

♪ Scam money don't make no money, no ♪

-♪ Ooh, ooh, ooh-ooh-ooh ♪ -♪ Yeah ♪

♪ Gotta spend it to get it That just the way it goes... ♪

[phone chimes]

♪ Gotta spend it to get it That just the way it goes ♪

-[Sydney] Hey, Chloe. -Yeah?

-[Sydney] Ryan needs to see you. -Right now?

-Yeah, if you have a second. -Okay.

-[Sydney] Ryan needs to see you. Now. -Okay. All right, cool.

[Chloe] What did you do?

-What did you get me into? -Oh, you know... Let's see.

[Chloe] Oh Lord. What did you do, Nile?

[Nile] I closed too many deals this month.

I'm still technically considered a "rookie,"

and Nile is one of the top dogs at the company.

Like, ugh. I want that to be me.

-[Chloe] Hello! -Ah, sh, sh... Yeah. Come in.

Uh-huh.

Chloe is Broadway.

She's talented. She puts on a show.

That's very important in New York City.

Putting on a show is different from selling real estate.

Okay, I'll get on it in... six and a half minutes. Bye.

So there's a really, really special listing that I have now.

-Okay. -It's the penthouse of the Jardim.

West Chelsea, 527 West 27th.

[Chloe] The Isay Weinfeld one?

-[Ryan] Yes. -Yeah.

[Ryan] I knew when I started SERHANT.

that I would no longer be doing all of the deals personally,

the way I did for the 12 years prior.

I've got, like, HR meetings, insurance meetings.

There's things I gotta do now.

So I gotta listen to the people around me

and delegate more of the work that I have.

The developer's name is Harlan. He's a killer. He's a beast.

-He's been around for a long time. -Okay.

Um... $20 million.

-[Chloe] Okay. -[Ryan] Okay? Big apartments.

-I can't service it completely by myself. -[Chloe] Mm-hmm.

I can't sell $20 million apartments

and build the entire company all at the same time.

-[Nile] Right. -So I told Harlan that I've got...

This is interesting.

[Ryan] ...two top producers.

-[Chloe and Nile] Okay. -Right.

-And I want him to meet both of you. -[Chloe] Mm-hmm.

I don't want the decision about who's gonna be on the listing be down to me.

-Hold. It's not us together? -No. It's one of you.

[Nile] Hmm.

-Okay. -[Nile] Okay.

I've really been looking for something

that I could really step up and show Ryan how capable I am

of taking the next step.

All I have to do is take Nile out,

Mr. Clean's schlubby brother.

I got this. Let's go.

And then you're each gonna pitch him as to why you.

At the end of the day, it comes down to experience.

Chloe's the new kid on the block, you know?

A $20 million deal is not the same as a $2 million deal. That's for sure.

And $20 million is my sweet spot.

He's already sold on me, sold on SERHANT.

-He's sold on everything. -[Nile] Okay.

[Ryan] It's an amazing apartment, but it's definitely a unique apartment, right?

Sweet. Indoor-outdoor living. Love it.

[Ryan] Yeah, so this insane architectural staircase, spiral, huge space...

-It's really pretty. -[Nile] Got it.

-[Ryan] So I need you to show up. -[Chloe] Mm-hmm.

-Bring your AAAAAAAA game. -Absolutely.

-Right? Wow him. -[Chloe] Yeah.

[Ryan] Make the difficult decision for him.

Agents hate competition, but they feed off of it.

Competition fuels greatness.

Nile is an incredibly accomplished real estate shark.

One day he's in New York City selling a $30 million mansion.

The next day he's in Abu Dhabi riding camels with billionaires.

Chloe, on the other hand,

is hungry for that next step.

I think she's ready for that next step.

I could not be more impressed

with Chloe cold-calling owners to land a listing

in Hudson Square.

So I'm giving her a shot at the big leagues.

You do this right here, possibilities are endless.

-Let's do it. -Great seein' ya.

[Ryan] Okay.

-Can't wait to beat ya. -Thank you.

Let the games begin.

-[Nile] Appreciate the opportunity. -So good seeing you as always.

[sighs]

[upbeat music plays]

Jess, how's it going?

-Good. How are you? -That workout class was so hard yesterday.

Why did you do that to me? I can't feel my legs.

[Savannah] Jessica is one of the first agents that I met at SERHANT.

And it's just so nice to have another friend here.

She's from New York City.

She's beautiful. She seems very well-connected.

You know, I wanna really learn how to enjoy New York.

I'm, like, so clueless.

-Last night, I went on a date. -Okay, how'd it go?

And... It was a Hinge date.

-Okay. -The guy was super-hot.

Like, super buttoned-up, and all of a sudden, he goes,

"Do you wanna do a line in the bathroom?"

-So not so prim and proper after all. -And, like...

[laughs] Ha-ha!

I got an Uber and got the heck out of Dodge.

-That's so traumatizing. -What is wrong with the guys here?

Welcome to New York City. We have the good, bad, ugly, crazy.

They're all lunatics.

[Jess M] When I was single, I would say,

"Real estate keeps me busy. It's my boyfriend."

"It keeps me financially okay, emotionally okay...

maybe not sexually, but everything else, it takes care of me."

So, you know, for now, let real estate be your boyfriend.

-[laughs] -That sounds great.

But real estate is not satisfying me in any capacity whatsoever.

Oh no.

I'm just trying to pay my rent right now, and it's really, really hard.

I have tons of clients right now. I would love, love, love for you to help me out.

-Wait. Really? -Yeah!

I have this one client who's looking in the downtown region

for his son who's going to law school here in the city.

He's looking for a three-bedroom.

-Okay, let me write this down. -Sure.

-And... -Full-service building?

Full-service building. It needs to be walking distance to school.

So around Washington Square Park. Budget is up to 30,000.

-So we have a little bit to play with. -Great. Wow.

The highest rental that I've closed so far is

3,500, 4,000 a month.

And to get the opportunity to work on a deal with her,

this is, like, equivalent to five rental deals for me.

-Put it all together. -Okay.

-See what, you know, what they like. -Perfect.

-Sound good? -Yeah!

-You have no idea how much this means. -Yay. Let's get it done!

Savannah is super sweet, super nice.

It's kind of refreshing in New York City.

-Okay, see you. Bye. -[Savannah] Thanks.

[Jess M] There's a reason why many people don't survive in New York.

Like, it's a fast-paced environment, like go, go, go, go, go.

It's not like, "Aaah..." [laughs]

We go to Florida for that.

[dramatic music plays]

-Hey. Morning. -Morning.

What did the seller say?

[Jeff] He's nervous. He's thinking it's not gonna happen.

But I'm just waiting for this call, and we should be...

I don't know, we should be all right.

-Well... -[Ryan] What's up? What's wrong?

-[Jeff groans] -You look stressed. What's the issue?

We're at the closing table, and now these buyers are balking.

-What house? -[Jeff and Tricia] Stuyvesant.

-[Ryan] Oh, the beautiful one. -[Jeff] Yes. Yes.

-It's all emotional now. -[phone rings]

-Actually, this is... Let me talk to her. -Okay.

-Every deal like this now is such a fight. -[Ryan] I know.

Even if it feels like it'll work in the beginning, at some point, we get stuck.

-Yeah. -[Tricia] But this house? No. No way.

It's just as important for us that we set this record as well.

All right. I'll talk to you soon. Bye.

All right. Well, I got to give our guy a call and give him the news that

we just set a record in Bed-Stuy!

Yes!

-[Ryan] Record price? -Record price.

-[Ryan] Good! -1,170 per square foot.

-1,170 Bed-Stuy. -[Ryan] Nice work. Awesome. Congrats!

Everybody, they just did a record-setting deal. What address?

-[Jeff] It's on Stuyvesant Avenue. -[Ryan] Okay.

-Stuyvesant... Stuyvesant and Jefferson? -[Jeff] Stuyvesant and Jefferson.

-Three family house. -They sell too many. They don't know.

-But it's a record, just closed. -[cheering and applause]

[Ryan] So sign the wall! Should they sign it?

-Let's go! -[man 1] Go, go, go!

-[Ryan] Take it to the wall! -[man 2] Whoo!

[Ryan] Wait, I'll give you a pen.

[Tricia] To have everyone come in

and see that we got a $3.6 million sale in Bed-Stuy is great.

I think it's important.

But for me, it's about us knowing that we've done it

and us knowing what is the next goal.

And we wanna grow the brand into Manhattan.

That is the ultimate goal.

[Ryan] Go! Sign it! Bigger.

[Tricia] I'm a very competitive person.

There are times when I see these numbers and names,

and I'm like, "Oh word? If you can do it, I can do it."

Some of you, if you can do ten, I can do 40.

And I think that if I keep on this path, I'll get there. Just click-clack.

With all the shade that was supposed to be in that,

I hope you got it... 'cause I meant it. [laughs]

Don't write over other people. It's not all about you. Okay?

[Tricia] Isn't it, though?

This one, you couldn't even remember the address.

[Jeff and Tricia laughing]

♪ I want it all, I want the best And nothing at all ♪

♪ I want it all, huh ♪

♪ Gimme this, gimme that, gimme more... ♪

I'm meeting the Studios team at the top of the Empire State Building.

♪ I want the best and nothin' at all... ♪

[Ryan] He won't do $95 million?

I would just say, "Today's price always feels expensive."

"In two years, it's gonna be 110. It'll be 115."

All right. Just get it done. Thank you.

-Brock? Oh, perfect. -Welcome. Studio team's right upstairs.

Studios, good. Let's do it. Do we have to take the stairs?

-[Brock] No, we'll find the elevator. -Oh, thank God. Okay. Thank you.

-[Brock] Number five for you. -[Ryan] Thank you, sir.

We're headed to the top of the Empire State Building

to make some SERHANT. promotional content that I can send out to my team.

-[Ryan] All right! -[man] Welcome. What's up? Are you ready?

[Ryan] Hi, guys.

[Ryan] Social media has changed everything.

If you can make billions of dollars selling makeup through Instagram,

you can sell real estate too.

So I built SERHANT. Studios,

which is really the first of its kind in-house production company.

If you are not moving forward, you are falling behind.

It's a wild world.

Action.

Hey, everybody. It's Ryan Serhant.

Right now, I'm standing at the top of the Empire State Building.

What got you here won't get you there.

You've heard me say that time and time again

because I believe it in my core.

Everyone told me I shouldn't move to New York,

I shouldn't get into real estate.

And everyone told me not to become a real estate technology CEO.

-And here I... -[phone ringing]

-Here I am. Hold on one second. -Yeah.

[Ryan] Hello.

Kayla. Hello. Can you hear me?

Kayla?

-[chimes] -[Kayla] Hey. Can you hear me?

Look, I'm at the top of the Empire State Building right now.

[Kayla] Wow! That's amazing!

Do you have a... Oh my God!

Do you have an offer? That why you're calling?

Are we about to sell the most expensive penthouse in the United States?

And do it from the top of the Empire State Building?

[Kayla] I wanted to give you some...

[line breaking up]

[Kayla] I just heard back, and thank you so much...

I can't... Kayla, can you see me?

Can you hear me?

Hello?

There should be better service inside, if you wanna step in.

[Ryan] Uh, okay. Hold on, hold on, hold on. Hold on.

Hold on. Let me get inside. Let me get inside. Hold on.

[Ryan groans]

Did I lose you? Did I lose you? Hello?

[Kayla] Hey. How are you?

Oh, now I can see you.

Okay, great.

Need to put a cell phone tower on the Empire State Building.

So wait. What did you just say? You have an offer for me?

I don't.

Kayla...

I'm so sorry.

I tried my best.

But he decided to divvy up his funds

and purchase a few units in New York City and a few in LA.

-Like, the investment thesis changed or... -Yes.

So basically, the daughter's family was all moving to New York City,

and so it was, like, a really nice place for all the family to get together,

'cause they're all spread out.

But the daughter decided to stay in LA.

I really wanted to do this deal.

-So... it's a disappointment. -Can you...

Can you get them to change their mind?

It's the greatest home of all time.

Um, unfortunately, you know, they're gonna pass.

-All right, bye. -Bye.

[emotional music playing]

Hmm...

-Okay. All right, ready? Ready, ready? -[director] Yeah.

-[woman] What's wrong? -[Ryan groaning]

-[man] Assuming positions or coming... -[Ryan] Let's just get into it.

[man] Okay. Center up with me.

Got it. Everything is great.

Everything is awesome all the time.

[dramatic music plays]

[alarm bleeping]

[bleeping continues]

[Ryan] I thought that I could be the best agent,

and start the best agency,

and be the one

who would sell the best penthouse in the world.

And so far, I've failed.

I... I... like, I take it so personally,

but I have to let go of the idea

of what I thought I was going to be able to achieve,

because I can't... I can't do it all.

I cannot do it all by myself.

Uh... and that is a weird feeling.

So I am gonna use the resources that I have built around me,

and I'm gonna bring in my top people.

My goal is to take our firm from number six

to number one.

And you don't get to number one by not selling this penthouse.

Wow. Wow!

-[woman] Oh my goodness. -[Nile] Bananas!

-This is insane. -[Jess T] Yeah.

-[Maggie] Wow. -[Ryan] Good, you're all here.

-[man] What's up? -[woman] How's it going?

[Ryan] Welcome to the penthouse at Central Park Tower.

[Jess T] It's insane.

I think I can see the curvature of the Earth.

You can.

[Rachel laughs] I'm serious!

[Ryan] You can see six different states from this view.

-[Jess] No way. -[Rachel] Wow.

[Ryan] Yes.

-Okay, let's talk. -[claps hands]

-[man] Okay. -[Maggie] Yes.

I've had this listing, and I need to get it sold.

It's one of the biggest developers in the United States.

And this is a big-ticket item.

The asking price on this, as you know, is $250 million.

It's the most expensive apartment in the world on the market right now.

So this is an incredible, incredible opportunity,

and I know that I've really worked on this by myself, a lot,

but you guys are the best of the best.

You're incredibly networked. You've got people all over the place.

You sell things in your sleep, at all price points, everywhere.

If I don't get it sold, they give it to another brokerage,

which is absolutely not okay with me.

Failure is 100% not an option.

[dynamic music playing]

So I have a challenge for you.

This listing is now your listing.

And I want you all to work your networks.

I want you to hit the phones. I want you to get creative.

The first one to get it sold,

to bring a buyer where we get a deal done...

you're going to get $10 million.

Let's see if it works.

The real estate business in New York is cutthroat.

They're sharks, and when they smell blood, they're gonna come.

All is fair in war and real estate.

♪ If there's a God... ♪

[Jonathan] 90% of real estate brokers in New York make less than 40K.

And 40K is... I mean, my... my watch is five times that.

Do you know these other CEOs that I now compete with?

We're gonna have these ups and downs.

Make it look awesome, or people will think I can't afford a ladder.

As a firm, the stakes are one trillion percent higher.

You fucked up. Royally.

He's looking for you to step up.

Ryan could've brought anyone to pitch with you. He brought me. So keep that in mind.

Central Park Tower penthouse. We have to sell it.

Some of us got called to Central Park Tower.

[Tricia] I've worked my ass off.

There is no reason why I shouldn't have been in that room.

How many times is your name on the deal wall?

♪ So I can pray later... ♪

[Ryan] This city will give you everything.

Whoo!

But it'll also take away everything.

If you don't start getting tough, people are gonna eat your food.

Why do you feel like I need to prove to you something?

-You do. -I am the reason you're at this company.

-Do you think you'd ever leave SERHANT.? -Yes.

-Chloe, like, is just all talk. -Your little podcast?

That's not acceptable. Get out.

[Ryan] I am ruthless when it comes to protecting our brand.

I don't give a shit how much you sell.

If you're gonna be an asshole, I will fire you.

Either hold yourself to a higher standard at this company,

or go start your own fucking company.

[upbeat music plays]