Original subtitles

Hey, guys, what's up?

And welcome to arguably the most important video lecture of this entire course in this video, I'm going

to be teaching you all about the Instagram algorithm and the five key interests when it comes to Instagram.

Now, first off, what exactly is an algorithm?

An algorithm is simply a process or set of rules to be followed in calculations or other problem solving

operations.

Basically, this is Instagram's way of grading your content.

Now, the exact Instagram algorithm is not known to the public.

So what I'm going to be teaching you are just my best theories based on my own experiences and using

Instagram.

I've also done a lot of research on the Instagram algorithm to form this video lecture.

First, there are multiple ways to publish content on Instagram.

You have picture posts, Instagram, TV videos, stories, real's, and I'm sure there will be even

more options in the future.

Now, before we get into the five key interest, I want you to know that the Instagram algorithm is

constantly changing and it's behaving a lot like artificial intelligence.

What that means is that they're using real time feedback.

Every time you post this way, no two posts will ever have the same experience.

There are also many different factors that go into posting, like what time of day?

The caption hashtags and so much more.

All right.

So let's talk about these five interests.

The first way that Instagram actually grades your content is it takes into consideration your own interests

and the different accounts that you've interacted with in the past.

Instagram's machine learning will visually analyze your posts and try to match it with other users who

would be interested in that type of content.

Instagram will then also look at past behaviors and how that is going to affect the new piece of content.

So what this means for you is that when you're creating your content, ask yourself who would be interested

in this content?

And is there actually a decent amount of people that would like to engage with it?

A post on last night's NFL Super Bowl game is going to be a lot more interesting to a wide variety of

people compared to completing a crossword puzzle.

Now, the main metrics that Instagram is going to be grading your account on are likes, comments and

shares.

And the other main one is the time spent on your post.

Instagram's goal is to get you to keep coming back to Instagram and staying on the platform for as long

as possible.

That's why it will reward people's posts where people spend the most time.

For example, if you were to be scrolling and you saw one of my posts and you only spent a second or

two with it, maybe you didn't even like it or give it a comment or a share and you kept scrolling.

If enough people did that, Instagram is going to stop sharing it to more people.

But if you shared that you commented you gave more engagement with that post, Instagram will go, oh,

people are spending more time on this piece of content.

We should probably share it because people are favoring it.

We'll get into more examples further out in the course so that you understand this concept better.

The second thing that Instagram algorithm takes into effect is your relationships.

Instagram is owned by Facebook and understands that for most people, their followers will actually

consist primarily of family and friends.

They take these relationships seriously and into account when they show your post and your content.

So the stronger relationships you have with your following, the more likely they're going to engage

with your posts as a protip.

This is why it's important to actually post quite often.

The more often you post, the more and the better chance you have of building relationships not only

with family and friends, but new followers.

These relationships will literally kick start more opportunities to grow, and it's something that Instagram

algorithm takes into effect immediately.

Now, a pro tip is to answer all of your comments and DBMS you're going to be driving more conversations

and attention to your account.

According to a recent statistic, people open more than 90 percent of their direct messages.

This open rate is insane and is something you should definitely be taking advantage of.

Number three, it's really important to what time you're posting because this is something that the

Instagram algorithm takes into effect greatly.

A pro tip would be to actually post when your audience is online.

This is we're having a pro account is going to really benefit you.

You're going to be able to see when your audience is around and online what time of the day, what days

of the week.

And this information is critical.

You don't want to be posting at 3:00 in the morning when no one's going to be available to engage with

your content.

In general, I find times where people are around their phones and have a down time to be very good

options for when to post an example would be a Sunday afternoon or evening or even during the.

After work, the fourth thing that the Instagram algorithm takes into effect is frequency now, not

only frequency on how often you're posting, but the frequency of how often you are actually on the

app itself and engaging with your following.

So if you're able to open the app and be on for, let's say, an hour a day compared to somebody who

is on Instagram for only five minutes a day, Instagram is going to take notice to this and it's going

to start favoring your content much more than somebody who spends less time on Instagram.

An analogy that's actually kind of funny but makes a lot of sense as Instagram is kind of like a jealous

girlfriend or boyfriend.

What I mean by this is if your girlfriend or boyfriend were to find out that you were actually spending

time with other people and away from them, they would probably get a little jealous and then they would

stop spending as much time, energy, effort and attention on you.

As funny as that sounds, this is actually kind of how the Instagram algorithm works to the more attention

that you give to it, the more attention it's going to give back to you.

The fifth and final interest is going to be a leader in your niche.

It's really important to understand that your followers are probably following more than just you.

In fact, they're probably following one hundred, two hundred, maybe even thousands or tens of thousands

of people.

What you want them to continue to keep doing is waking up every day and coming back to your page without

the Instagram algorithm, signaling a reminder to them.

The more you have an engaged group of people that want to consume your content on a daily basis, the

Instagram algorithm is going to love this and it's going to continue to keep pushing your content out

to more people.

Instagram is getting quite competitive, guys, so this is something I would highly recommend you spend

time at.

Now, a bonus sixth Instagram algorithm tip is going to be time spent and usage.

A protip is that photos and videos and even reels are treated equally, with the key being how long

people stay and engage with that piece of content as a super bonus.

I want you to understand that using a carousel with images that having multiple images and videos so

that people stay in your post longer is an effective way to actually help boost your posts on Instagram.

Also, fake engagement does not work if you buy fake followers, fake likes, or engage with these fake

engagement pods.

The Instagram algorithm and I will pick up on this and it will actually damage your account more than

helping it in the future.

It's also important to know is that all accounts are actually created equal.

Just because you have a pro account versus a regular account doesn't matter.

What's more important is everything that we've discussed in this video with the Instagram algorithm.

Now, one last super bonus.

Protip is that your first thirty minutes when your post goes live is critical to its success.

So the way that you can continue to actually attract more people on your post is to be around your post

within the first thirty minutes, engage with comments and engage with people who are engaging with

you.

Remember our jealous girlfriend or boyfriend analogy.

You want people to stay around and to come around you and you don't want them to go elsewhere.

All right, guys.

So those are the main interests and the things that the Instagram algorithm will be looking for when

you create and post your content.

I look forward to sharing with you now in our next videos.

Coming up, your first three posts and how to actually apply what we've just learned about the algorithm.

I'll see you guys in our next video coming up.

Stay tuned.