All language subtitles for The.80s.Top.Ten.S01E02.Streetwear.1080p.DSNP.WEB-DL.DD+5.1.H.264-NTb_track4_[eng]

♪ ♪

ROB: It's been said that "Nostalgia ain't
what it used to be."

But there is a time and a place

we all love to look back on,

and that is the 80s.

It was a decade when
what we wore was big,

bold and not for everyone.

DMC: Yo!

TIFFANI: The colors!
My mind was blown!

ROB: A time when success
was defined by excess.

JEREMY: Power,
glamour, greed is good.

DEE: Men were peacocks.

JOAN: You could wear anything;
it was enormous fun.

ROB: But with all these
looks to choose from,

it is our mission to narrow
them down to a top ten,

the streetwear that
defined the decade.

But only one will be
the best of the best.

(theme music plays)

ROB: We're going to
start with a "bang".

The unlikely story of an
item that went from British

aristocracy to become one
of the signature looks

of hip hop.

Let's tip our caps to
number ten.

♪ ♪

NARRATOR: The 80s not only
marched to a different drummer

it marched to a
whole new rhythm...

♪ Put your hands in the air,
put your hands in the air ♪

NARRATOR: Hip Hop.

♪ Pick it up, pick it up ♪

NARRATOR: And the crowning
glory of hip-hop fashion is

our number ten...

♪ The party don't
start till I walk in ♪

NARRATOR: The Kangol hat.

DANA: Kangols was
hip hop at the time.

And if you had a Kangol,

you had a little juice
because you had a Kangol.

DMC: Did I wear a Kangol hat?

Yes. I'm on album
covers with Kangol hats on.

NARRATOR: The Kangol Hat
became the defining look of

80s hip hop and like
so many great stories,

ours begins in high school.

But LaGuardia High
isn't just any high school

It was made famous
in a movie and TV show...

♪ Fame! ♪

♪ I'm gonna live forever ♪

DANA: Let me stop right there and tell you
how I got into rapping.

We in the classroom and we
got a substitute teacher.

He starts banging
on the table,

him and a few other dudes,
you know, and he starts rapping.

And I'm like, I need to learn
how to do this and that night

I went home and
started writing a rap.

♪ Well, I walked into the
office, what did I see? ♪

♪ A well shaped body
with her back to me ♪

♪ Sitting in her chair with
an all-white gown she said ♪

♪ Dana Dane won't
you please lay down? ♪

The actual day that I can
remember us becoming the

Kangol Crew was a day
called hat and tie day.

You come in, you wear
any type of hat you want,

and you wear a tie.

And you wear an
incredible outfit.

So, we decided we were
going to wear Kangols.

That's when we became
the Kangol Crew .

What we had in common was
we liked to dress fresh,

and that's what they
called it, "Fresh".

MAN: How'd you
rock your hat man?

MAN 2: I sport
it fresh, Holmes.

MAN: Word, word.

DMC: Dressing fresh in
the 80s was a statement.

I am somebody and I
feel good about myself.

NARRATOR: And feeling
fresh was dressing like...

conservative golfers?

DANA: We saw cats on the golf course
with the Kangols and thought,

hey, that's a
cool look right there.

NARRATOR: Kangol started
making berets in the UK in 1938

and went on to make
headwear for generals,

princesses, and, yes, golfers.

Rappers like Dana Dane
introduce Kangol to the street.

DANA: We just repurposed
what was around us,

that's what hip hop
was built from.

NARRATOR: But it's the
Kangol bucket that becomes the

signature look of 80s hip-hop.

DMC: It was definitely
organic word of mouth,

when I was little, I saw

"Whoah, that red Kangol's
amazing, I gotta get one!"

♪ Pump, pump it up ♪

NARRATOR: Kangols took
off like wildfire,

as 80s hip hop
blazed up the charts.

♪ Pump, pump it up
pump, pump it up ♪

♪ Pump, pump it up ♪

♪ Pump, pump it up ♪

♪ Party all the time,
pump, pump it up ♪

LONI: When LL Cool J
came on, he had no shirt,

but he had on a Kangol,
men would just focus on the hat,

I would focusing on the chest.

(giggles)

DANA: We like to say about hip hop that
we didn't invent anything,

but we created everything.

DMC: When you
put that Kangol on,

you felt like the baddest
(bleep) on the planet.

ROB: Now, how on earth did
we arrive at our Top Ten?

Good question.

A panel of eight experts
ranked the items from ten to one

considering two factors:

80s 'wow',

their importance at
the time, and 'impact',

their legacy today.

The panel's mission: to
discover the most vital

streetwear fashion
of the decade.

The 80s was also the decade
when the fashion police had

trouble tracking many moving
violations of good taste.

And when it comes to movement
our number nine revolves

around a guy who inspired an
entire sport where defying

gravity was the easy part.

NARRATOR: In the mid 1970s the
skateboarding craze took off

among Southern California's
rebellious youth.

In the early 80s those
rebels were joined by a

new recruit who
would change their game.

TONY: I was a teenager when I
really got into skating most

heavily and had a pretty
good run of success.

I was making a living,
doing what I loved.

I was traveling the world.

NARRATOR: Tony Hawk knew
you had to have the

right shoes in order
to ride those urban waves.

TONY: I saw an advertisement
in a skate magazine,

and I'll never forget,
I thought,

"There's a shoe made for
skateboarding",

I have to have it.

Vans shoes in the 80s
were the skate shoes.

My dad drove me to the
Vans store,

it was, like, a half-hour
away from our house,

I knew right when I put
on my first pair of Vans

and stood on a skateboard
that that was the shoe.

NARRATOR: Steve Van Doren's
family co-founded Vans on the

West Coast in the 60s.

Their clunky shoes were
perfect for skaters.

STEVE: The special
thing about the sole,

it was a waffle design
that gripped the boards.

They "felt" the board better.

MAN: Tony, do that ollie dude,
that Delmar, come on!

So sick.

TONY: They identified
me as a skater probably most importantly,

I could feel that it was
sticking to my board and

they actually do
work on a skateboard.

NARRATOR: As
Tony Hawk's career takes off,

Vans soar in popularity.

And get another boost
from a stoner classic.

(thudding)

SPICOLI: That was my skull.
I'm so wasted!

♪ Matty told Hatty ♪

♪ That's the thing to do ♪

MAN: Hey, hey come
on down from there.

♪ To pull the wool with you ♪

♪ Wooly bully, wooly bully ♪

NARRATOR: But in the mid 80s
the fortunes of skateboarding

and Vans are set
to take a dive.

REPORTER: The sign
reads no skateboarding,

and you won't find
skateboarders, here on the

Loring Greenway where
skateboarding is prohibited.

NARRATOR: But the 80s
had a way of transforming

rebellion into merchandise.

Today, Vans is a
$4-billion company.

And Tony Hawk?

Well, 4 decades later
he's still riding Vans.

TONY: When I skate now,

I'm wearing the exact
same model shoes that

I skated in when I was 14.

MAN: Pretty hot.
That was mental!

ROB: We've gathered here
today to count down the top ten

streetwear fashions of the
1980s and I'm proud to say

that number eight was inspired
by one of my Outsiders co-stars.

♪ I can make love to you woman

♪ In five minutes' time ♪

BRYAN: All the
good sunglasses,

all of them come
out of the 80s.

NARRATOR: In the early 1980s
Ray-Ban is a brand on the way

down so they decide to
get busy getting noticed.

MARK: Tom Cruise
in Risky Business with

the famous poster.

NARRATOR: Called
'product placement' the idea

is just to get a star
to wear your product.

And after Tom Cruise turns Ray-Ban
Wayfarers into a smash hit,

the company focuses
on another of its

most iconic brands.

SETH: They're called Aviators,

these are things flyboys
would use to fight glare when

they're flying planes.

NARRATOR: Aviators are really just
standard military issue until...

♪ Highway to
the danger zone ♪

♪ Gonna take you right
into the danger zone ♪ ♪

NARRATOR: Tom Cruise relaunches
these iconic sunglasses.

TOM: I feel the need...

BOTH: The need for speed!

(slap)

SETH: Aviator sunglasses are
this innately all-American,

clean-cut heroic
movie-star look.

It's no wonder they took off.

NARRATOR: The movie star
coupled with Ray Ban Aviators

captures the mood
of the times,

as another movie-star leads
the charge for the US to

reclaim its military swagger.

(cheering)

Reagan (over PA):
You ain't seen nothing yet.

JEN: Ronald Reagan was
really starting to expand the

military at that time.

TOM: Let's go!

JEN: I'm sure they were really
glad when that movie came out

because it's basically a long,

patriotic music video
that all appealed very much

in Reagan's America.

SETH: Aviators just latched
onto that, everybody had them.

NARRATOR: One year after
Top Gun tops the box office,

Ray Ban's sales hit an
all-time high of $1.2 billion.

And thanks to some maverick
product placement Aviators are

as popular today as
they've ever been.

STACY: I hope that Tom
Cruise had stock in Ray-Bans,

that's all I'm saying.

NARRATOR: So far, we have
the Kangol Hat at number ten,

the Vans shoe at number nine
and Ray-Ban at number eight...

But our number seven is an
item invented in the 50s

that shaped a
fashion craze in the 80s.

DEE: It was incredibly
flexible, and moveable,

it was awesome.

ANNOUNCER: Turn up
your television okay,

'coz you're not gonna believe
what you're about to hear.

Would you please join with me
and welcome Twisted Sister.

DEE: I'm constantly asked what
I miss the most about the 80s,

and I always say spandex
because it was so liberating.

NARRATOR: In 1984 Twisted Sister
hit the big time by turning

traditionally macho
heavy metal on its head...

And stretching into a miracle
fabric that would cover the

80s in athletic and
not so athletic glory.

DEE: I cannot think of one
place that I wore my spandex

that I ever regretted it.

I looked cool.

Spandex was comfortable,
and everything was clear

as a bell.

There were no secrets.

I found out from some fans from back
in the earliest days of the band,

that they said,

"did you know that we
could see your junk?"

NARRATOR: And someone who had seen
it all before was Dee's main squeeze.

DEE: I've really got to give
credit to my wife, Suzette,

for introducing me and
the band to spandex.

And that all started with
her walking into the club one

night wearing a top she knew I
liked only to find me on stage

wearing the same top.

And when she asked me why
I was wearing the same top,

I said, "I told you
I loved your top.

You didn't think I
meant on you, did you?"

At that point she said, "I'm
not going to have my boyfriend

wearing my clothes
anymore." and started making

Twisted Sister's outfits as
she did for the whole time.

WOMAN: My girdle, my girdle,
I've lost my 18-hour girdle!

Oops, I've got it on.

NARRATOR: Bizarrely,
spandex emerged from a lab

in Nazi Germany...

It was then refined by Dupont Chemicals
and given the trade name Lycra.

JEREMY: Spandex and Lycra are
the same thing but it's like

Kleenex and tissue.

NARRATOR: Call it what
you will, Lycra or spandex,

just how did this
fabulous fiber stretch

from being the outfit of
choice for wrestlers and

rock-stars to becoming
mainstream fashion?

JANE: Are you ready
to do the workout?

GROUP: Yeah!

NARRATOR: After
breaking her ankle on the

set of The China Syndrome,

Jane Fonda turns
to aerobics to help

with her recovery.

JANE: Feel that burn.

NARRATOR: The 'Workout' video
becomes the best-selling VHS

of all time and millions
of keep fit fans ditch their

polyester for spandex.

JANE: One, two,
three, four, five, six...

LONI: Spandex are
you kidding me?

Everybody wore spandex.

STACY: It was a cornerstone
of fashion design.

WOMAN: Fall, 1987
Donna Karan sum it up.

DONNA: Stretch.

STACY: Where would Donna
Karan be without spandex?

Where would Gianni Versace
be without spandex?

Spandex made clothes
easier for women.

It became so popular because
it was so accessible.

LONI: And it came
in different colors.

I had some hot pink
spandex, I had white ones,

I looked like a
walking burrito,

I did not care because
I had on my spandex.

DEE: There's never a
bad time for spandex.

ROB: In the 80s, the
counterculture of the 60s became

over-the-counterculture.

Rock and roll became
corporate and got its own

24/7 TV channel.

Sitcoms like Family Ties
turned aging hippies

into a punchline.

Even jeans swapped the word
'ordinary' with 'designer'

creating a product that
re-invented another revolution.

Get ready for our number six.

♪ ♪

JEREMY: I thought acid wash
denim was disgusting.

Because it really was
associated with all the music

that was tacky, like Tiffany.

♪ I think we're alone now. ♪

♪ Alone now. ♪

♪ There doesn't seem
to be anyone around ♪ ♪

NARRATOR: In the early 1980s sales
of traditional denim are in decline.

The industry needs
a radical reboot.

Meet the guy
who would become the

"godfather of denim."

ADRIANO: When we started
working in the 80s,

we had totally
different concept.

My mission was to bring the
jean to a different level.

NARRATOR: Adriano's vision is
to create a new look inspired

by 1960s surfer culture.

The idea was to wash the
jeans with bleach and stones,

also known as 'stonewashing'.

Then, a happy accident.

At the factory, somebody
forgets to add the water that

dilutes the bleach.

♪ Ooh, I'll bet you're
wondering how I knew ♪

ADRIANO: And we realized that
was creating an effect that was

very, very interesting.

NARRATOR: Although acid wash
is born out of a blunder,

it's a very profitable one.

STACY: The treatment of
acid wash was revolutionary.

We'd never seen anything
like that before.

MAN: Technology helped invent
new ways to wear denim.

Everything that looked
old was new again.

NARRATOR: Within a few years,
acid wash denim is everywhere

and worn by every celebrity,

from Dolly Parton
to Andre Agassi.

TIFFANI: I loved it,
I had my fair share of

acid wash jeans and jackets.

And then when they started coming out
with the colored acid wash,

my mind was blown.

STACY: It totally
revived denim as its own

market within the
fashion industry,

it wasn't just denim
it was acid wash denim.

NARRATOR: And love
it or loathe it,

acid wash denim
just won't go away.

TIFFANI: It's neat to see
fashion always turn a little

bit like a full circle
and here we are,

acid wash is back again.

NARRATOR: Acid wash denim joins our top
ten at number six,

but as we close
in on the final five

80s streetwear fashions,

it's time to seriously
"pad" our numbers.

JOAN: They used to make bras
with built-in shoulder pads

that you'd wear under
a shirt or a t-shirt.

ROB: So, we've run through
some of the major food groups

of 80s fashion:
Ray-Bans, designer jeans,

sneakers and of course,
our beloved spandex.

Memorable items, but not
good enough to make it into

our top five.

Or in this case,
should I say 9 to 5.

NARRATOR: The 80s
were a time of wars,

both Cold and cultural.

Ronald Reagan took
on the Evil Empire,

and at the same time,

a battle of the
sexes was raging,

and that particular battle
wore an iconic uniform.

LONI: The 80s shoulder
pads was the business.

BRONSON: Shoulder pads and
big hair and bam and Dynasty.

(Dynasty theme music)

JOAN: Dressing up as
Alexis Colby was fantastic

because she had unlimited funds,

she had an unlimited budget to
buy her clothes and her jewels.

I like it. Very nice.

Much bigger than the
office that you used to have.

Excellent decorator,
anyone I know?

And by the second season
I could call the shots,

and one of the shots I called
was I had just been in Paris

and Pierre Cardin had brought out
the new look of shoulder pads.

And I loved it.

JOAN: It looks
rather good, doesn't it?

MAN: Yes, it does.

NARRATOR: It's not long before
the trend spreads to Southfork

and oozes onto the set of
every glamorous TV show.

PATRICK: Dynasty started high
fashion a little sooner than

we did and then all of the
women on our show went ahem

and then boy all of a sudden,

the wardrobe just got
to be the star of the show

for several years.

LUCY: I think this
is all so exciting.

Don't you Sue Ellen?

NARRATOR: Dynasty and
Dallas glamorized the look,

but real women in the
workplace also needed a

uniform that meant business.

KATIE: There's a lot
of different ways that

shoulder pads trickled down
to the average girl,

one would be through
films like Working Girl.

MELANIE: I've never worked
for somebody who was younger

than me before or for a woman.

SIGOURNEY: Well, there's a
first time for everything.

It's not gonna be a
problem is it, Tess?

MELANIE: No, no.
SIGOURNEY: Good.

Why don't you pour us a couple
coffees and come on inside?

I'm light and no sugar.

WOMAN: Good afternoon, do your
clothes get you respect?

Or whistles?

Do you dress for success?

Today I'll be speaking
to a clothing engineer.

He is John T. Molloy.
The book is called,

The Woman's
Dress for Success Book.

NARRATOR: Leave it to
a man to tell a woman that

she should dress like
a man to get ahead.

JOHN: If a woman
wants to give orders,

this is what she wears.

If a woman wishes to
be taken seriously,

this is what she wears.

Now, clothing never gets
anyone into the boardroom....

But the wrong clothing
can keep you out.

ELLEN: What women did in the
80s was basically do a female

version of a male silhouette.

CALVIN: Businesswomen
need to look a certain way.

They're attractive,
feminine clothes that fit

into a business world.

STACY: The higher the
shoulder pad, the closer to God.

And that held true for the
American working woman,

trying to muscle in,

into what was male
territory so the bigger

the shoulder
pad the easier it was to

make space for women.

JOAN: I think that there were
women who were role models on

television and in movies.

And I feel the 80s women
came into their own.

They were fabulous.

JOAN: I go or I
stay where I choose.

NARRATOR: Shoulder pads sits
at number five but with four

contenders left in the race
it's still all to play for.

But what will be
our number one?

Sneakers that got banned?

A shirt that bought you
into an exclusive club,

or a look ripped off from
Colombian drug lords?

So many choices,
so little time.

ROB: So, we're more than
halfway through

and the competition is ugly.

And so are some
of the outfits.

Our number four is the story of
a bunch of guys who saw both

beauty and cool in the
most unlikely of places.

♪ I think it's very vital
to rock a rhyme that's ♪

♪ right on time it's tricky,
here we go ♪

♪ It's tricky to rock a rhyme,
to rock a rhyme ♪ ♪

NARRATOR: Run DMC are the
first 80s hip hop band to make

it big in the charts and
they're about to make

streetwear history.

DMC: When we did
our first album,

Run's brother
Russell Simmons was like,

"Y'all need stage wardrobe."

But we wanted to be authentic,
and we wanted to be real.

So, our wardrobe
is the track suits,

it's what we wear, it's real.

♪ You keep on rock shock
cause this is it ♪

♪ Huh ♪ ♪

JASON: In the 80s,
Run DMC were saying,

we're just going to
do our own thing.

We're from the hood and we're
going to represent the hood.

And they wore track suits
because that's what they wore

every day and they
wore it on stage.

NARRATOR: Sneakers were
also part of the look.

And they loved one
particular brand so much they

made a record about it.

♪ My Adidas. ♪

♪ Walk through concert doors. ♪

♪ And roam all over
coliseum floors. ♪

♪ I stepped on stage, ♪

♪ at Live Aid. ♪

♪ All the people gave
and the poor got paid. ♪

♪ And out of speakers
I did speak, ♪

♪ I wore my sneakers
but I'm not a sneak. ♪

NARRATOR: In 1986
'My Adidas' is a top five hit.

Sales of the brand soar.

LONI: Run DMC
made Adidas popular.

The whole thing is about
look and when you're looking

for a certain type of look,
Adidas was giving it to you.

NARRATOR: This mysterious
spike in sales causes some

serious head-scratching
back at Adidas' headquarters

in Germany.

DMC: They couldn't understand
why is it selling like this,

and rumor has it,
it was like an intern,

you know what I'm sayin,
that was at Adidas

"Yo dude, what you don't know?

Run DMC made a hip-hop
song about Adidas.

Hold up, hold up, hold up.

"What the hell is a RUN DMC?"

So, what they did,

being the big mighty
corporation they are,

they sent a spy,
like the CIA

"You need to go to
New York and find out what

this Run DMC
thing is and what is

this hip-hop thing."

NARRATOR: It's a
hot July night at a

sold-out Run DMC
show and the spy,

marketing exec
Angelo Anastasio turns up to

see them play.

DMC: We get to the point where we're ready
to do the Adidas record

and Run says "Take it off."

I take off my shoe.

He says, "hold it up."

I hold up my shoe
and then Run was like

"D, what is that?"

And I looked at
Run and I said...

♪ My Adidas. ♪

♪ Walk through
concert doors. ♪

♪ And roam all over
coliseum floors. ♪

♪ My Adidas! ♪

And we did the record and
the whole place went crazy.

♪ With mic in my hand,
I cold took command ♪

♪ My Adidas and me
close as can be ♪ ♪

DMC: All 18,000 people,
held up their new sneakers,

Angelo called back
to Adidas in Germany

"It's true! It's true!

There is this thing called
Run DMC and this thing called

hip hop and they made
a sneaker and it's the

biggest thing that I ever saw.

DMC: After Adidas saw that
show "we're going to give you

an endorsement deal."

We said "Huh?"

We didn't understand
the language,

we couldn't comprehend that.

I'm gonna get new
Adidas for life?

NARRATOR: Adidas and Run
DMC sign a $1.6-million

endorsement deal, the first
ever between a sports brand

and a hip-hop group.

STACY: A track suit before
Run DMC was like a track suit.

You wore it to warm up for
tennis and after it was a

style street staple.

DMC: It wasn't like
we sat there and said,

"We're going to be pioneers of marketing
and commercialization,"

that wasn't the plan.

♪ We're down for
forever and we won't be ♪

DMC: It was crazy.

♪ My Adidas ♪

DMC: And we didn't make
that record to get money

from Adidas or nothing,

we just made it
cos it was like I said,

this is what all the
youth wearing,

it was like our tribute.

ROB: Now there are some 80s
streetwear fashions that are

better left in the
dustbin of history.

Uh, parachute pants anyone?

But coming up, three
must wear essentials.

ROB: So, let's
talk 80s Hollywood:

high concepts ruled
the TV airwaves,

who can forget NBC's
Alf, or the A-Team or,

as much as we try, Manimal?

Back in the day one of the
smart guys at the same network

bought another show idea
that had been delivered to him

on a cocktail napkin.

It would turn
into our number three.

That very high concept?

MTV Cops.

NARRATOR: September 16, 1984,

the first episode of
an entirely new kind of

TV show airs.

It fuses the narrative
rhythms of a cop drama...

DON: Freeze! Miami Vice.

NARRATOR: With the
designer looks and

execution of a music video.

An alluring mixture that's
going to launch a sleek kind

of men's fashion.

JEN: The Miami Vice look was
very much based on what the

two main characters Crockett
and Tubbs would wear.

Which were suits
with a t-shirt,

and then loafers
but with no socks.

Which was a revolution.

DON: This is me.
WOMAN: Where are your socks?

DON: I don't own
a pair anymore.

REGINALD: I loved that
show so much I took every

opportunity I could to
wear loafers without socks.

NARRATOR: Miami Vice is
one of the biggest TV cop

shows of the 80s.

DAVE: He plays Detective
Sonny Crockett on Miami Vice.

Please welcome Don Johnson.

STACY: Don Johnson, ugh, he
could wear a linen suit like

nobody's business.

DAVE: This is the hottest
show, I guess, on television.

Here you are on the
cover of Us Magazine.

Don Johnson.

Here you are on the cover of
Rolling Stone with your buddy

Philip Michael Thomas.

REGINALD: Anything
would look cool on him,

put a shower curtain on him!

DON: Just because you work
homicide doesn't mean you have

to dress like a corpse,
look at this guy!

MAN: Hey, alpha-106 1-A.
Camera mark!

NARRATOR: Show co-creator
Michael Mann and his costume

team had to keep up with
all these costume changes,

as many as eight per episode.

JEN: I don't think viewers
realized that Crockett and

Tubbs were wearing something
that might be worn by the kind

of guys that they were
actually trying to apprehend.

NARRATOR: In the early 80s
Colombian drug lords flood

Miami with cash from cocaine.

DON: On the one hand,
we're taking a little bit

of a license there.

But on the other hand,
these guys that we're after,

live that way.

So, in order to get them,
you gotta be like one of them.

MAN: Don't worry, I'm gonna
get you some new clothes.

NARRATOR: At its height,

Miami Vice is watched by
up to 22 million people...

DON: Eddie, no!

NARRATOR: Many of whom
then went out shopping.

STACY: They did make a
huge impact culturally.

So, once you started seeing
how popular the show was,

you started seeing the
fashion replicated.

MAN: This year, tradition
is out, and Miami Vice is in.

This outfit would
run you about $670.

Can you imagine how much
it would be if you had

to buy socks too?

MEAT LOAF: Don Johnson's
outfit was copied by a lot

a lot of people.

If he wore something
that Friday,

the next week you saw
15 guys walking down the

street with the same suit.

MAN: And when
the stars showed up,

the crowd went crazy.

Don Johnson smiled at you?
GIRL: Yeah.

MAN: And was that good?
GIRL: Oh God!

WOMAN: I touched Don Johnson!

REGINALD: If I'm perfectly
honest at that time if I had

to be a white man,
I'd have been Don Johnson.

NARRATOR: The Miami Vice
designer outfit literally

"wows" the 80s, and some
'cool dudes' continue to be

influenced by it today.

ROB: Come on, I think the
Miami Vice look could have

been a little
further up the chart.

I mean it was the first time a
TV series was designed to look

and feel a certain way,

but number two may
have the simplest,

most powerful
brand of all time:

a man on a horse
wielding a mallet.

RALPH: I think I offer
a value to the consumer.

I'm offering a product
that is beautiful.

And the best that I
can possibly make.

ALVIN: Ralph Lauren started
out as Ralph Lipshitz and one

of his first jobs was
working at Brooks' Brothers.

And what he saw there was
the iconic quality of the

buttoned-down shirt so when
he started Ralph Lauren,

he looked at what could
people wear that would make

them feel part of the club,

the way the
Brooks' Brothers customer felt.

RALPH: Bob, do you
wanna take off your hat?

When you're tipping it over,
take off your hat.

STACY: He did an amazing thing,

I think he
realized his own dream.

He wanted this air of
what would be, I guess,

American aristocracy.

NARRATOR: From his humble beginnings
selling ties in the 60s,

by the mid 80s Ralph Lauren
had hit the big time.

And in the spring of 1986,
he opens his first complete

lifestyle store in New York.

ALVIN: There was a building at
72nd and Madison Avenue called

the Rhinelander Mansion.

And he knew instinctively
that that mansion with all

of its Gothic details
would represent the clubbiness that his

clothes suggested.

STACY: The interior had old
leather couches, plaid blankets.

There was a library.

Part of his dream was
to live the fantasy to meet

his own aspirations.

NARRATOR: And all this
aspiration required was to

wear a simple shirt.

ELIZABETH: Ralph Lauren's
polo shirt is a classic.

And belongs to this very
short list of very established

iconic garments and that
is definitely one of them.

JEN: I think of Ralph Lauren
as the ultimate dresser

of preppy people.

And preppyness was a
huge phenomenon in the 80s.

So, if you were distinguishing
yourself as preppy,

you had to have a polo shirt.

NARRATOR: Lauren was
inspired by Lewis Lacey,

an Anglo Argentine polo
player of the 1920s.

ALVIN: You associated
it with class.

You saw Prince Charles
playing polo,

you saw all of those
men down in Venezuela on

their horses playing polo.

ALVIN: You could be a part of
that group or associated with

that group just by
wearing that shirt.

STACY: A show of wealth
was a very important aspect

of the 80s.

The 80s was really
show and tell.

That price point made it accessible enough
that if you had the shirt,

you could be
part of the brand.

You were buying the

Ralph Lauren
vision of the world.

NARRATOR: The polo shirt was a
bestseller in the aspirational

80s and led to the global
success of Lauren's vision,

success that paid
a big dividend.

REPORTER: It took Ralph Lauren
three decades to build

his two and a half
billion-dollar company.

But it will likely take him
just one day to earn half a

billion dollars
selling a piece of it.

MAN: Mr. Lauren and his
family can put in the bank

about $450 million
after this offering.

Which is not a bad
piece of lose change.

ELIZABETH: I always
loved his look,

it was very influential,

it was very thought out,

it was distinctive,
it was a very clear look.

That's why it's still here.

STACY: Ralph Lauren
was one of the first designers

to understand that fashion
could be lifestyle.

Everything about the
Ralph Lauren world was in

that one shirt.

(applause)

ROB: Now we've
celebrated branding,

logos and footwear in our
ranking of 80s streetwear.

When we come back,
our number one,

an item that truly
takes off into legend.

NARRATOR: So far, we've
seen nine of the streetwear

fashions that
defined a decade,

from fashions born on the
street to styles from Paris,

but nine contenders have fallen

and there can
be only one number one.

ROB: 80s fashion often revolved around
huge personalities,

from Tony Hawk and
Vans to Joan Collins and

shoulder pads to
Ralph Lauren and Polo,

but now a full court
press to our number one.

Inspired by my favorite
athlete of all time.

The GOAT.
His Airness himself.

FORREST: Once upon a time
not so long-ago shoes were just

shoes and basketball shoes
were no more glamorous than

any other piece of
sports equipment.

That was before Michael Jordan
learned how to fly.

MAN: Way up and the Tar Heels
go in front of...

AMBER: Michael Jordan
is the GOAT.

I'm a huge Michael Jordan fan.

MAN: Jordan, another
three pointer. Got it.

TONY: He defined basketball
he was that good.

MEAT LOAF: I don't think
anything was more iconic in

the 80s than Michael Jordan.

MAN: In the middle of
the break to Michael Jordan.

DMC: Michael Jordan was
dominant because he was so

damn good at what he did.

MAN: He's only played
professional basketball a few months,

but at age 21,

Michael Jordan is the National Basketball
Association's

hottest draw.

NARRATOR: In 1984
two worlds collide.

Michael Jordan is a young
player fresh from college and

just drafted, third,
by the Chicago Bulls.

He has a lot to prove.

Nike is an upstart
brand determined to

take on its rivals,
by any means necessary.

REPORTER: A total of 100 college coaches
have Nike contracts.

So, what's the point of
all of this for Nike?

SONNY: The exposure.

REPORTER: And that exposure
can give Nike a big boost

in its battle with
long-running industry leaders,

Converse and Adidas.

It has become
the sneaker wars.

NARRATOR: But recruiting a new soldier
to do battle with the competition

is no slam-dunk.

DAVID: Michael had
never heard of Nike.

He wanted to go with Adidas.

I wanted him to go with Nike
because I thought that they

needed him the most,

that they'd be the most
aggressive in promoting him.

He said 'David, there's
no way in history I'm going

to get on a plane
and fly seven hours to

Portland, Oregon,
to meet Nike.

So, I called his parents
and his mom said,

"Don't worry, he'll be there."

And sure enough
he got on the plane,

but he didn't crack a
smile the entire day.

I thought he was going to
fire me when the day was over.

NARRATOR: But Nike was about
to make an offer that few

mortals could refuse.

JACQUES: They offered him a
signature shoe which isn't

something that was happening
very often back then.

Unlike today, where a lot of
athletes have signature deals,

back then,
it wasn't part of the plan.

DAVID: No other basketball
player had that at the time.

To put his deal
in perspective,

he received the largest
guarantee by far of any player,

so I leaned over to say
to Michael, sheepishly,

"So what do you think?"

and he goes

"God this is amazing.
Sign me with Nike".

You could have blown
me away, I was stunned.

And I learned for the first time this guy
is a hell of a poker player.

NARRATOR:
Jordan lent his name,

and his agent's marketing
imagination took flight.

DAVID: And just instantly
in my mind I got this idea.

WOMAN (over speaker):
Welcome to Flight 23.

DAVID: Nike had just come
out with a new technology for

their running shoes
called air soles.

And I said okay we're going
to call it Air Jordans.

It's a double entendre.

Air for the air technology
and Air because Michael plays

above the rim.

MICHAEL: Who said man
was not meant to fly?

MAN: Air Jordans from Nike.

NARRATOR: Nike's Air Jordans
went on sale April 1st 1985

with promotional hype
that even stood out in the

larger-than-life 80s.

AMBER: People saw a black
man excelling and people

wanted to be like Mike,
so they got his shoe.

NARRATOR: Jordans were
popular on the streets but not

on the pro court.

DAVID: The NBA banned it
they said it didn't comport

with the color scheme.

DAVE: What's wrong
with the coloring?

What rule do we violate here?

MICHAEL: Well, it doesn't
have any white in it.

DAVE: Huh, well
neither does the NBA.

DAVID: My friend Rob Strasser
calls me in a panic and says

"God what have we done?
The League banned the shoes."

I said, "That is fantastic"
and he said, "Are you crazy?"

and I said "No, no,

we're going to do a banned in
Boston commercial tomorrow."

MAN: On September 15th
Nike created a revolutionary

new basketball shoe,
on October 18th,

the NBA, threw them
out of the game.

Fortunately, the NBA can't
stop you from wearing them.

DAVID: And it certainly worked.

NARRATOR: Air Jordans
send Nike, the NBA,

the Chicago Bulls and
Jordan on the way to becoming

multi-billion-dollar brands...

Sports revolve around statistics,

and our number one seriously
dunks on all the competition.

AMBER: I actually have a
whole closet full of Jordans,

it was just the shoe to have.

MAN: Michael Jordan style.

DAVID: Michael became so much
the face of Nike that a lot of

people in the early days
called the company 'Mikey'.

I think he established that it was cool
to be an African American athlete,

to be the face of a company,
that was unheard of.

So, Michael is truly a pioneer.

MICHAEL: I want to retire from
the game with the respect of my peers

and to be reviewed
as one of the game's best.

NARRATOR: No living,
breathing mere mortal

human being could deny
Michael Jordan that legacy,

and Michael
definitely stands alone.

MAN: How do you like that for fast?

NARRATOR: Doesn't he, Rob?

CREW: Whoo!

(laughter)