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(upbeat music)
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- MINI?
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Supercar?
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No, no.
5
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- The MINI is no supercar,
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but it's a lot of fun to drive
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and it's fun that you can afford.
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- [Narrator] The modern MINI Cooper,
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a non-traditional sports car,
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offering high performance, affordable fun.
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(engine revving)
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- MINI is such a fantastic British brand.
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It's got a lot of
heritage, a lot of culture.
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It's got a lot of history to it.
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- [Narrator] A quarter of a century ago,
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the Mark nearly fades away.
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- See, there was the uncertainty.
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There was some unrest.
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(engine revving)
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- Now this British icon
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(engine revving)
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is riding high thanks
to a tightly knit team.
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- There's a lot of camaraderie.
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We've worked together with a
lot of people for a long time.
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So you feel that team spirit.
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- [Narrator] A strong sense of family.
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(tires squealing)
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- I grew up in Oxford.
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My granddad worked here in 50s and 60s.
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Basically I'm following suit.
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- [Narrator] And a unique
apprentice program.
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- We're protecting old-school
engineering skills.
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- [Narrator] The result is
a beacon of industrial hope.
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- It just goes to show the
fact that we are still a forse
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for manufacturing within the UK.
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- [Narrator] - Confidence
that's best expressed
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in the fastest MINI ever made.
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The John Cooper Works edition
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that we make at the plant
here is our supercar.
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- [Narrator] the modern MINI Cooper,
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the every man's supercar.
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(engine revving)
(upbeat music)
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(tires squealing)
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(upbeat music)
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(intense music)
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It's a car born during
a global oil crisis,
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one of the most influential
designs of the 20th century,
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and a quirky machine that's
unapologetically British.
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- The MINI was born in England
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and it's great that it's
still produced here.
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- It's ours, it's quirky, it's gotta look.
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There's a lot of cars
out there at the moment
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that you look at and you have
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to see the badge before
you know what it is.
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You see a MINI, you know
you're seeing a MINI.
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(tires squealing)
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- [Narrator] MINIs aren't built
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for statistical bragging rights,
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but rather smiles per liter.
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- A facile, turbocharged, go-kart,
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you're pretty high on the
the thrills-per-dollar scale.
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- [Narrator] Few machines
offer as much performance
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in a smaller footprint.
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- The MINI brand has always
been about getting a lot
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of performance from a tiny little package.
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(engine revving)
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- [Narrator] Base models
start at just 18,000 euros,
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but if you want a little
more bang for your buck,
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(tires squealing)
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the top of the line John
Cooper Works edition clocks in
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at a very reasonable 32,000.
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(dramatic music)
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- It's gonna surprise people, but the MINI
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is democratized performance.
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It's a small, quick, sharp
handling car that's a lot of fun
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to drive at a reasonable price point.
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- [Narrator] Ultra
affordable performance paired
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with a fervently British sensibility.
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- You see stereotypical British things,
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you get the bulldog, you
get the the Union flag,
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and you get a MINI.
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It's so intrinsically
linked, which is, it's nice
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because every country's got their thing.
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(dramatic music)
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- [Narrator] Today the brand sells cars
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in over 110 countries
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and every single one
starts the very same way.
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- It's got a strong brand identity
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and reaches to every corner of the world.
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- So I often look at the
destinations of the cars
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that we build on the
line and it's amazing.
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One car to America, the next
car to China, then a car
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that goes to France, then
Australia, New Zealand.
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- You look at the bill
sheets, I mean Korea,
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I mean whoa, and the sales
in China, I mean amazing.
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- [Narrator] The MINI is
a worldwide phenomenon
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that requires three distinct
factories to get the job done.
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At the Swindon Pressing Plant,
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they manufacture body
panels and sub-assemblies.
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(machines whirring)
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They build three and four cylinder engines
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at Hams Hall in North Warwickshire.
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(dramatic music)
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And every day they produce a
thousand completed machines
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at the Oxford Assembly Plant.
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(upbeat music)
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- Currently we are building
the three-door hatch,
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the five-door hatch, and
the brand new MINI Clubman.
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In the past, we built up to
five models on the same line.
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- [Narrator] In a given
year, they manufacture more
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than 200,000 machines.
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- So the car has come
in from the paint shop,
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comes in a set sequence.
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We've already started to fit
some of the parts to the cars.
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- Every 68 seconds there's
a car leaving the line.
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We are working more or
less 24/5, so three shifts,
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five days a week.
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(upbeat music)
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- [Narrator] The speed necessitates
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a lengthy 1.7 kilometer assembly line.
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- There's 224 stations on the main line,
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so that's from when it first comes in
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from the paint shop to our final station.
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- [Narrator] nearly
5,000 crafts people bolt
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and wrench parts inside a facility
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that is nearly the size of
a hundred football pitches.
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We're now at harness fits, so this is one
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of the really complicated
parts of our process.
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- We've got a big thing
here, it's the oven
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and we've got 18 harnesses in
there, 60 degrees all the time
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and they're all sequenced in there.
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We get the harness one
by one, we take them out
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and then we fit them around
the car, clip them in
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and they're all ready for the
people to fix their parts to.
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- [Narrator] Each harness
weighs 20 kilograms
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and has over 500 clips that
have to be snapped into place.
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- My section is one of the
most physically demanding areas
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because of the harness,
because of the bending,
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because of the thickness of the harness,
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it's quite a hard area.
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- [Narrator] There's
little downtime thanks
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to the high station count
and the fast cycle times.
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To keep the line humming along,
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workers are backed up by
another team of associates.
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- These guys are the Formula One guys.
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These are the ones that
put the cars together.
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They're the most important
parts of our company.
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I'm here as a support function,
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so if they've got an issue,
any problems, they let me know
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and I jump in and let them
get on with the next bit.
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- We do do our best.
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All the blokes, we're all
basically on the same page
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most of the time and we all strive
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to build the perfect car
and that's what the MINI is.
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It's becoming the perfect
little car and it's a good job.
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It's a proud place to work for, isn't it?
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- [Narrator] The passion here
is palpable and historic.
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- This facility is
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the oldest mass
manufacturer of automotives.
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- [Narrator] Built in
1913, the Oxford site
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has produced over 11
and a half million cars,
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spread over seven different brands.
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- No, it's historic, it's iconic.
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We're very proud to work here
and work for the name MINI.
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- Very proud to know that I've been party
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to the manufacturing of that product.
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- To be a part of such an
iconic thing is MINI It's,
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I think for me it's a great opportunity.
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- There's so many companies
who change the basic formula.
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MINI hasn't done that.
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It's still a fun driving car
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as it was back in the 50s
when it was first launched.
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- [Narrator] The MINI
might be a British icon,
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but its roots take hold thanks
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to a French diplomat named
Ferdinand de Lesseps.
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He's inspired while reading a book
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about Napoleon's early attempt to connect
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the Mediterranean and the Red Sea.
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It takes 37 years, but in
1869 his dream becomes reality
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when the Suez Canal opens.
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The waterway becomes a hub
for international trade
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and by the early 50s, two thirds
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of Europe's oil supply travels through it.
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However, in 1956, Egypt
nationalizes the canal.
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The act starts a chain
reaction that eventually leads
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to a worldwide oil crisis.
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- The MINI story starts
with actually a fuel crisis,
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an oil crisis, and a need for vehicles
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to be fuel efficient and affordable.
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- [Narrator] In Britain,
the government institutes
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a fuel rationing program
that limits motorists
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to just four gallons of petrol per month.
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The restrictions inspire
the British Motor Company,
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or BMC, to focus on fuel economy
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and they ask car designer
Sir Alec Issigonis
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to create a thrifty machine.
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- BMC came to him and
Said, "We need a car."
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Due to the Suez crisis in 1956.
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- [Narrator] The task
has a single mandate,
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fit four people comfortably in a car
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that can't be longer than 10 feet.
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- He started in his kitchen, I
heard, setting up four chairs
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00:10:09,420 --> 00:10:10,950
and invited friends and looked
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how much space do four
people need actually?
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- [Narrator] Most cars at the
time offer rear wheel drive
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and use an engine that's
longitudinally mounted.
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Issigonis' inspiration is to
spin the engine 90 degrees.
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- His best move was to
turn the engine transverse.
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That's a principle which
is set I think for small
210
00:10:35,070 --> 00:10:37,170
and compact cars till today it's kind
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of a really genius construction principle.
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- [Narrator] Next, Issigonis decides
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to make his car front-wheel drive.
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Finally, he engineers
a compact transmission
215
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that fits beneath the
engine, not behind it.
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Issigonis's entire drivetrain
occupies just two feet
217
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of the new machine and allows
the remaining 80% of the space
218
00:10:59,280 --> 00:11:01,083
to be dedicated to passengers.
219
00:11:02,520 --> 00:11:04,740
- As it turns out, he also
designed a car that was a lot
220
00:11:04,740 --> 00:11:06,600
of fun to drive and
people started figuring
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00:11:06,600 --> 00:11:07,620
that out pretty quick.
222
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These things handled pretty good.
223
00:11:09,090 --> 00:11:10,020
They were a lot of fun.
224
00:11:10,020 --> 00:11:13,110
- [Narrator] In 1959, the
British Motor Company launches
225
00:11:13,110 --> 00:11:17,040
the MINI, a two-door, four-cylinder car,
226
00:11:17,040 --> 00:11:18,543
featuring a monocoque shell.
227
00:11:20,160 --> 00:11:21,600
Initially the machine is offered
228
00:11:21,600 --> 00:11:24,150
with a 34-horsepower engine,
229
00:11:24,150 --> 00:11:27,600
but gets a whopping 36
miles to the gallon,
230
00:11:27,600 --> 00:11:30,150
heady fuel efficiency numbers even today.
231
00:11:30,150 --> 00:11:31,780
Yet it's what happens next
232
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that helps coin the term hot hatch.
233
00:11:37,499 --> 00:11:40,082
(upbeat music)
234
00:11:41,700 --> 00:11:43,923
Just two years after its introduction,
235
00:11:44,850 --> 00:11:48,150
the MINI's unique design characteristics,
236
00:11:48,150 --> 00:11:53,150
remarkable handling, and
fun-filled driving experience,
237
00:11:54,420 --> 00:11:55,563
captivate Britain.
238
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- Alex Issigonis was
trying to make a compact
239
00:12:00,660 --> 00:12:04,830
and affordable little
run around family car,
240
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needed as much space as possible,
241
00:12:06,900 --> 00:12:08,400
but also be compact enough
242
00:12:08,400 --> 00:12:11,880
to fit in little tight
spaces, park in cities.
243
00:12:11,880 --> 00:12:14,837
As it turned out in the
way he designed the car,
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00:12:14,837 --> 00:12:15,900
it actually goes around
a corner really well
245
00:12:15,900 --> 00:12:18,050
and people figured this
out really quickly.
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00:12:22,410 --> 00:12:23,310
- [Narrator] Among those people
247
00:12:23,310 --> 00:12:25,890
is Formula One team owner John Cooper.
248
00:12:25,890 --> 00:12:28,410
- John Cooper actually was a
constructor who was working
249
00:12:28,410 --> 00:12:31,230
for Formula One and he was
a friend of Alex Issigonis.
250
00:12:31,230 --> 00:12:33,210
He recognizes the potential of the MINI.
251
00:12:33,210 --> 00:12:35,520
- [Narrator] In 1961 Cooper bores out
252
00:12:35,520 --> 00:12:37,230
the standard car's engine,
253
00:12:37,230 --> 00:12:40,170
fits twin carburetors, disc brakes,
254
00:12:40,170 --> 00:12:42,990
and a racing-derived close ratio gearbox.
255
00:12:42,990 --> 00:12:47,253
The result is the MINI Cooper,
a race car for the every man.
256
00:12:48,693 --> 00:12:51,450
(horns honking)
257
00:12:51,450 --> 00:12:53,280
- If you give man something motorized,
258
00:12:53,280 --> 00:12:55,290
they will find a way to race it.
259
00:12:55,290 --> 00:12:58,380
That's kind of how it works
and that's true for bar stools
260
00:12:58,380 --> 00:13:01,330
and that's true for motorcycles
and it's true for the MINI.
261
00:13:05,100 --> 00:13:06,210
- [Narrator] By the late seventies,
262
00:13:06,210 --> 00:13:09,690
the brand sells over
four million machines.
263
00:13:09,690 --> 00:13:12,510
- John Cooper was a racing
driver who raced MINIs
264
00:13:12,510 --> 00:13:14,550
and to also hot rodded 'em up.
265
00:13:14,550 --> 00:13:16,860
The company owes a bit of their popularity
266
00:13:16,860 --> 00:13:18,753
to his racing success.
267
00:13:20,010 --> 00:13:22,140
- [Narrator] Today
hot-rodded, compact three
268
00:13:22,140 --> 00:13:25,590
and five-door machines
are called hot hatches.
269
00:13:25,590 --> 00:13:28,560
A term that John Cooper helped originate
270
00:13:28,560 --> 00:13:32,163
and one benefiting the current
top of the line Mini JCW.
271
00:13:33,668 --> 00:13:35,040
(engine revving)
272
00:13:35,040 --> 00:13:36,870
- JCS stands for John Cooper Works
273
00:13:36,870 --> 00:13:39,138
and that's an homage to John Cooper
274
00:13:39,138 --> 00:13:40,710
who raced the first MINIs.
275
00:13:40,710 --> 00:13:44,070
- This is a brand that you
know for it's humble origins
276
00:13:44,070 --> 00:13:45,210
for being a cute car,
277
00:13:45,210 --> 00:13:47,370
actually has a lot of
performance behind it.
278
00:13:47,370 --> 00:13:51,030
- Supercar, super performance,
279
00:13:51,030 --> 00:13:53,100
but it's affordable to everybody.
280
00:13:53,100 --> 00:13:56,220
Leaving the plant I see so many
of these cars where people,
281
00:13:56,220 --> 00:13:58,920
you can see a big smile on
their face just driving them.
282
00:13:58,920 --> 00:14:01,713
- [Narrator] The JCW is
fun to whip around a track,
283
00:14:03,690 --> 00:14:06,420
but it begins just like
every other machine,
284
00:14:06,420 --> 00:14:08,073
at the Swindon Pressing Plant.
285
00:14:11,010 --> 00:14:13,388
- We're in the blanking area
286
00:14:13,388 --> 00:14:14,221
of the press shop at Swindon.
287
00:14:14,221 --> 00:14:15,780
This is sort of the initial
step of the process.
288
00:14:15,780 --> 00:14:19,050
We take coiled steel, which
you can see here behind me,
289
00:14:19,050 --> 00:14:21,450
and we sort of unwind that
into our blanking tools
290
00:14:21,450 --> 00:14:23,223
and we cut from that sheet steel.
291
00:14:28,770 --> 00:14:29,640
It is quite big.
292
00:14:29,640 --> 00:14:32,430
This coil, for example,
is about 20 tons worth.
293
00:14:32,430 --> 00:14:36,570
On average we get delivered
about 15 tons in each coil.
294
00:14:36,570 --> 00:14:38,800
- [Narrator] The plant starts in 1954
295
00:14:39,702 --> 00:14:40,650
and five years later becomes
296
00:14:40,650 --> 00:14:42,810
the largest employer in the area.
297
00:14:42,810 --> 00:14:44,130
- It's a real growing process.
298
00:14:44,130 --> 00:14:46,470
You know, you join here
as sort of a young guy,
299
00:14:46,470 --> 00:14:48,690
a little bit apprehensive
of the world around you.
300
00:14:48,690 --> 00:14:50,130
As you can see, it's a big factory.
301
00:14:50,130 --> 00:14:52,623
It makes you quite nervous,
but you grow into it.
302
00:14:53,790 --> 00:14:56,460
- [Narrator] At Swindon,
they produce nearly 90%
303
00:14:56,460 --> 00:14:57,923
of the MINI's pressings and the majority
304
00:14:57,923 --> 00:15:02,820
of the sub-assemblies, such as the doors,
305
00:15:02,820 --> 00:15:05,130
bonnets, and tailgates.
306
00:15:05,130 --> 00:15:07,860
- We're now at the sort of tail
end of the blanking process.
307
00:15:07,860 --> 00:15:10,260
What we saw earlier was
the coiled steel coming in.
308
00:15:10,260 --> 00:15:12,960
It's now been through this
blanking line, chopped,
309
00:15:12,960 --> 00:15:14,880
if you like, into sheet steel.
310
00:15:14,880 --> 00:15:17,040
What you can see here behind you is blanks
311
00:15:17,040 --> 00:15:18,423
for the MINI sunroof.
312
00:15:21,271 --> 00:15:24,021
(metal clanking)
313
00:15:25,290 --> 00:15:28,470
- [Narrator] The sunroof
blanks are extremely thin.
314
00:15:28,470 --> 00:15:31,290
The height of each one is
equal to just seven sheets
315
00:15:31,290 --> 00:15:33,190
of paper stacked on top of each other.
316
00:15:34,230 --> 00:15:36,240
- So with a press like this
in the first operation,
317
00:15:36,240 --> 00:15:39,923
which is the forming press,
where all the shaping's done.
318
00:15:42,540 --> 00:15:45,003
- [Narrator] Presses
vary in age and power.
319
00:15:46,650 --> 00:15:49,740
The largest uses 5,000 tons of force.
320
00:15:49,740 --> 00:15:52,140
That's half the weight of the Eiffel Tower
321
00:15:52,140 --> 00:15:55,623
and it presses down on a sheet
of metal in mere seconds.
322
00:15:57,308 --> 00:15:59,808
(light music)
323
00:16:02,580 --> 00:16:05,310
- This is the final stage
in the presses process.
324
00:16:05,310 --> 00:16:07,830
We've cut the sheet steel,
we've formed it into a panel,
325
00:16:07,830 --> 00:16:11,370
and now we just check the outer
surface for cosmetic defects
326
00:16:11,370 --> 00:16:13,703
to make sure it's just
perfect for the customer.
327
00:16:15,120 --> 00:16:16,620
- [Narrator] After a part is pressed,
328
00:16:16,620 --> 00:16:18,540
it heads next door to the welding hall.
329
00:16:18,540 --> 00:16:20,548
- The parts are brought here
330
00:16:20,548 --> 00:16:23,243
and we assemble them into
what we call sub-assemblies.
331
00:16:24,300 --> 00:16:27,840
- [Narrator] Over 200 welding
robots create body parts
332
00:16:27,840 --> 00:16:29,013
a jolt at a time.
333
00:16:29,940 --> 00:16:31,770
- Robots offer pinpoint accuracy,
334
00:16:31,770 --> 00:16:33,693
ability in the process and speed.
335
00:16:37,320 --> 00:16:39,270
- [Narrator] The robots better move fast,
336
00:16:39,270 --> 00:16:42,740
the welding shop's cycle time
is tied directly to the speed
337
00:16:42,740 --> 00:16:44,883
of the Oxford final assembly plant.
338
00:16:46,020 --> 00:16:48,420
- Each individual cell
is a 60 second, roughly,
339
00:16:48,420 --> 00:16:49,530
cycle time is what we aim for.
340
00:16:49,530 --> 00:16:51,750
We have to match the cycle time in Oxford.
341
00:16:51,750 --> 00:16:53,160
In that respect, I think the volume
342
00:16:53,160 --> 00:16:56,130
of panels produced here
is quite mind blowing.
343
00:16:56,130 --> 00:16:59,640
We produce 11,000 say assemblies a day
344
00:16:59,640 --> 00:17:00,990
which is pretty staggering.
345
00:17:02,855 --> 00:17:05,438
(upbeat music)
346
00:17:07,170 --> 00:17:08,880
- [Narrator] The majority
of the finished parts
347
00:17:08,880 --> 00:17:12,330
are sent nearly 35
miles to final assembly.
348
00:17:12,330 --> 00:17:13,920
- This is huge for us.
349
00:17:13,920 --> 00:17:16,440
The employment that it brings,
the kudos that it brings.
350
00:17:16,440 --> 00:17:17,730
I mean we see visitors every day
351
00:17:17,730 --> 00:17:19,350
of the week from all over
the world that wanna come in
352
00:17:19,350 --> 00:17:20,367
and see how their car's built
353
00:17:20,367 --> 00:17:21,720
and that's totally understandable.
354
00:17:21,720 --> 00:17:22,570
I'd wanna see it.
355
00:17:24,750 --> 00:17:27,180
- [Narrator] The facility opens in 1913
356
00:17:27,180 --> 00:17:30,660
and just two decades later
accounts for nearly 30%
357
00:17:30,660 --> 00:17:33,330
of England's total exports.
358
00:17:33,330 --> 00:17:36,030
But in the back half of the 20th century,
359
00:17:36,030 --> 00:17:37,833
the success fades fast.
360
00:17:40,770 --> 00:17:43,923
- The British automotive industry
collapses multiple times.
361
00:17:46,110 --> 00:17:48,300
- [Narrator] By the 1980s,
the plant has already gone
362
00:17:48,300 --> 00:17:50,250
through six different owners,
363
00:17:50,250 --> 00:17:54,600
years of minimal investment
doom it to an uncertain future.
364
00:17:54,600 --> 00:17:56,580
- The feeling was one
of great trepidation.
365
00:17:56,580 --> 00:17:58,800
We didn't know what the
future would bring, so we knew
366
00:17:58,800 --> 00:18:01,743
that the future was very,
very difficult for the plant.
367
00:18:04,261 --> 00:18:07,440
- [Narrator] In 1994,
BMW buys The Rover Group,
368
00:18:07,440 --> 00:18:12,440
which at the time owns MINI
for nearly 1.2 billion euros.
369
00:18:12,600 --> 00:18:15,240
- By the time BMW bought
MINI, it wasn't really
370
00:18:15,240 --> 00:18:17,250
a car company the way we think
371
00:18:17,250 --> 00:18:18,900
of most mainstream car companies.
372
00:18:18,900 --> 00:18:21,413
They weren't coming out with
new products or anything.
373
00:18:22,680 --> 00:18:26,433
- [Narrator] Six years later,
BMW Relaunches the MINI brand.
374
00:18:28,200 --> 00:18:31,740
The goal isn't to help a nation,
but rather the bottom line.
375
00:18:31,740 --> 00:18:35,190
- In the late 90s, BMW
had a lot of aspirations
376
00:18:35,190 --> 00:18:37,920
to grow, but if they
want to expand they need
377
00:18:37,920 --> 00:18:39,720
to have some less expensive cars,
378
00:18:39,720 --> 00:18:41,490
some more affordable,
every man kind of cars.
379
00:18:41,490 --> 00:18:42,630
They don't want to hurt their name
380
00:18:42,630 --> 00:18:44,763
by putting it on something really cheap.
381
00:18:47,220 --> 00:18:49,860
- [Narrator] At the time, some
critics pan the reborn MINI
382
00:18:49,860 --> 00:18:53,823
for being both sacrilegious
and a less expensive Beamer.
383
00:18:54,660 --> 00:18:57,510
- You could see the MINI
Cooper as my first Beamer.
384
00:18:57,510 --> 00:19:00,180
The modern MINI bears little resemblance
385
00:19:00,180 --> 00:19:01,140
to the original MINI.
386
00:19:01,140 --> 00:19:03,180
It's much bigger, it's much heavier.
387
00:19:03,180 --> 00:19:05,580
It doesn't drive like the
original MINIs at all.
388
00:19:09,300 --> 00:19:10,650
- [Narrator] Other commentators contend
389
00:19:10,650 --> 00:19:13,380
the reborn machine opens
up a premium product
390
00:19:13,380 --> 00:19:15,090
to a broader market.
391
00:19:15,090 --> 00:19:18,150
- You got people saying,
"Well, I can't afford A BMW,
392
00:19:18,150 --> 00:19:22,020
but hey, here's this MINI,
it's stylish, it's different,
393
00:19:22,020 --> 00:19:25,080
it's fun, and it's built by the same guys
394
00:19:25,080 --> 00:19:26,580
that built a BMW 3 series."
395
00:19:26,580 --> 00:19:30,030
There's a lot of that
BMW value in this car,
396
00:19:30,030 --> 00:19:31,140
so you're kind of
getting the best of both.
397
00:19:31,140 --> 00:19:32,760
You're getting this iconic British style
398
00:19:32,760 --> 00:19:36,483
and you're getting that
German cache that you want.
399
00:19:40,050 --> 00:19:42,641
- [Narrator] The success
story starts thanks
400
00:19:42,641 --> 00:19:45,660
to a very small car, but it
actually means quite a bit more.
401
00:19:45,660 --> 00:19:48,390
- It's the biggest employer
outside of the public sector.
402
00:19:48,390 --> 00:19:49,410
You take a walk through Oxford
403
00:19:49,410 --> 00:19:52,140
and you'll see features harking
back to manufacturing here
404
00:19:52,140 --> 00:19:53,460
for the last 100 years.
405
00:19:53,460 --> 00:19:54,560
It means an awful lot.
406
00:19:56,760 --> 00:19:59,610
- [Narrator] Revitalizing
the Oxford plant helps both
407
00:19:59,610 --> 00:20:03,180
the local community and
members of the MINI family.
408
00:20:03,180 --> 00:20:05,340
- It's quite a big family business here.
409
00:20:05,340 --> 00:20:07,170
You'll find a lot of
generations work here,
410
00:20:07,170 --> 00:20:09,843
so it's passed on from
generation to generation.
411
00:20:11,730 --> 00:20:13,860
- There's a lot of people that
have had a lot of history.
412
00:20:13,860 --> 00:20:15,660
My father, for example, worked here.
413
00:20:15,660 --> 00:20:17,820
My grandfather also worked here,
414
00:20:17,820 --> 00:20:20,620
but there's people that go
back three, four generations.
415
00:20:22,770 --> 00:20:25,680
- I'm the last member of
my family to come here.
416
00:20:25,680 --> 00:20:28,800
My sister works here,
my father's worked here,
417
00:20:28,800 --> 00:20:31,380
my grandparents worked here.
418
00:20:31,380 --> 00:20:33,240
Back in the very old days,
419
00:20:33,240 --> 00:20:35,850
my grand worked here building parks for,
420
00:20:35,850 --> 00:20:38,040
I think it was field tanks for airplanes.
421
00:20:38,040 --> 00:20:39,690
My mum worked here in payroll.
422
00:20:39,690 --> 00:20:40,790
I'm the last one here.
423
00:20:44,160 --> 00:20:46,080
- [Narrator] Having
fun starts on the line,
424
00:20:46,080 --> 00:20:49,259
but ends up imbued the car itself.
425
00:20:49,259 --> 00:20:50,860
- It's just such a fun little car.
426
00:20:50,860 --> 00:20:53,694
The feeling is amazing.
427
00:20:53,694 --> 00:20:55,470
It's just great and they're
great to drive as well.
428
00:20:55,470 --> 00:20:56,303
I have one.
429
00:20:57,780 --> 00:20:59,040
- It's the people that make the plant.
430
00:20:59,040 --> 00:20:59,940
You could call it love.
431
00:20:59,940 --> 00:21:01,110
- It's just such a well known
432
00:21:01,110 --> 00:21:02,640
and well liked brand, isn't it?
433
00:21:02,640 --> 00:21:06,240
The renewed version in
2000-ish resparks that love
434
00:21:06,240 --> 00:21:08,250
for everyone I think
'cause it's just quirky
435
00:21:08,250 --> 00:21:10,926
and it's not like a sort
of bog standard car.
436
00:21:10,926 --> 00:21:13,080
It sort of, it draws the eye, doesn't it?
437
00:21:13,080 --> 00:21:17,970
- [Narrator] The catchy and
quirky MINI turns heads thanks
438
00:21:17,970 --> 00:21:20,190
to one of the most
sophisticated body shops
439
00:21:20,190 --> 00:21:21,960
in the automotive world
440
00:21:21,960 --> 00:21:25,470
where every day they
assemble 1,000 new shells,
441
00:21:25,470 --> 00:21:30,470
blazingly fast thanks to
1,000 robots, 6,000 welds
442
00:21:30,480 --> 00:21:33,000
and the hard work of the next generation
443
00:21:33,000 --> 00:21:34,473
of MINI craftspeople.
444
00:21:36,499 --> 00:21:39,240
(intense music)
445
00:21:39,240 --> 00:21:42,123
Every day at the Oxford
Final Assembly plant,
446
00:21:44,160 --> 00:21:47,613
brand new MINIs roll off the
line nearly every minute.
447
00:21:48,690 --> 00:21:50,100
- They still build them in England
448
00:21:50,100 --> 00:21:51,840
and they put Union Jacks on the roof
449
00:21:51,840 --> 00:21:54,243
and play up the the Britishness of them.
450
00:21:56,430 --> 00:21:57,480
- [Narrator] The process begins
451
00:21:57,480 --> 00:21:59,640
in a highly automated body shop.
452
00:21:59,640 --> 00:22:00,720
- We're in body and white.
453
00:22:00,720 --> 00:22:02,403
The body is what you see
being built over here,
454
00:22:02,403 --> 00:22:05,460
it's the bare bones of the car.
455
00:22:05,460 --> 00:22:08,910
We fit the closures to it,
trim pieces, the windows,
456
00:22:08,910 --> 00:22:11,410
the door cars, et cetera,
all get fitted later on.
457
00:22:13,498 --> 00:22:14,331
(upbeat music)
458
00:22:14,331 --> 00:22:17,580
- [Narrator] BMW spends
over 750 million pounds
459
00:22:17,580 --> 00:22:19,050
upgrading the site.
460
00:22:19,050 --> 00:22:21,965
- The total buildup time
is around a day from start
461
00:22:21,965 --> 00:22:23,160
of the process to end of the process
462
00:22:23,160 --> 00:22:25,493
where the car gets delivered
into the paint shop.
463
00:22:26,610 --> 00:22:29,880
- [Narrator] 650 workers
split over three shifts,
464
00:22:29,880 --> 00:22:31,683
oversee all the robots.
465
00:22:33,240 --> 00:22:36,630
- It's nonstop, it kicks off
at six o'clock in the morning.
466
00:22:36,630 --> 00:22:38,430
We work round the clock
until Friday night.
467
00:22:38,430 --> 00:22:40,290
There's constantly something
different happening.
468
00:22:40,290 --> 00:22:41,520
Always, always, you know,
469
00:22:41,520 --> 00:22:43,320
the robots are moving in the background.
470
00:22:43,320 --> 00:22:45,170
You have to keep your wits about you.
471
00:22:46,230 --> 00:22:49,200
- [Narrator] Over 435 different steel
472
00:22:49,200 --> 00:22:51,420
and synthetic parts are connected.
473
00:22:51,420 --> 00:22:54,450
90% of the tasks are automated.
474
00:22:54,450 --> 00:22:56,760
- The body sides get built
up in three modular steps.
475
00:22:56,760 --> 00:22:59,580
So we go from a framing
one body, which is,
476
00:22:59,580 --> 00:23:02,798
you wouldn't really recognize
it as a body shell framing two
477
00:23:02,798 --> 00:23:04,590
where a lot more of the
structural rigidity comes in.
478
00:23:04,590 --> 00:23:07,910
Framing three starts to
resemble something more of a car
479
00:23:07,910 --> 00:23:09,690
and then the hang on parts are all fitted
480
00:23:09,690 --> 00:23:12,390
and that's where you'll
really recognize it as a body.
481
00:23:15,870 --> 00:23:17,390
- On average, a finished body
482
00:23:17,390 --> 00:23:21,090
in white weighs nearly 400 kilos.
483
00:23:21,090 --> 00:23:23,400
Once the welding robots have their fun,
484
00:23:23,400 --> 00:23:26,793
a special perceptron camera
double checks the work.
485
00:23:30,210 --> 00:23:33,120
The system is accurate up
to 1/10th of a millimeter,
486
00:23:33,120 --> 00:23:35,553
which is just about the
width of a human hair.
487
00:23:36,600 --> 00:23:39,330
When a body is finished,
it's time to add a splash
488
00:23:39,330 --> 00:23:41,190
of British color.
489
00:23:41,190 --> 00:23:44,070
Inside the paint shop
where it will take nine
490
00:23:44,070 --> 00:23:45,300
and a half more hours
491
00:23:45,300 --> 00:23:48,153
to give a new machine
its vibrant exterior.
492
00:23:49,590 --> 00:23:51,270
- We're at the point now
where we've got the cars
493
00:23:51,270 --> 00:23:52,980
come over from the body in white.
494
00:23:52,980 --> 00:23:55,050
- [Narrator] The first step
is to rinse the body shells
495
00:23:55,050 --> 00:23:56,370
in a chemical bath.
496
00:23:56,370 --> 00:23:58,770
- Our first process is our pre-treatment.
497
00:23:58,770 --> 00:24:00,960
It goes through different
baths with different chemicals,
498
00:24:00,960 --> 00:24:02,970
making sure the car is perfectly clean
499
00:24:02,970 --> 00:24:04,503
and ready to take the paint.
500
00:24:05,640 --> 00:24:07,020
- [Narrator] After taking a quick dip,
501
00:24:07,020 --> 00:24:09,840
the body is baked at 180 degrees Celsius,
502
00:24:09,840 --> 00:24:13,170
which gives the shell
a greenish primer tint.
503
00:24:13,170 --> 00:24:15,810
- It goes into a complete dip tank.
504
00:24:15,810 --> 00:24:17,340
We get the first layer of paint in it,
505
00:24:17,340 --> 00:24:20,553
we call eco, just paint being
applied through electrostatic.
506
00:24:23,610 --> 00:24:26,610
- [Narrator] A collection of
robots applies over 77 meters
507
00:24:26,610 --> 00:24:28,833
of seam sealer to each machine.
508
00:24:30,180 --> 00:24:31,830
- The car will then go
through a small area
509
00:24:31,830 --> 00:24:35,190
of preparation prior to
going into the color booths
510
00:24:35,190 --> 00:24:37,940
where all the robots will
spray firstly inside the car.
511
00:24:39,510 --> 00:24:40,593
Then outside the car.
512
00:24:41,850 --> 00:24:43,200
- [Narrator] The color booth features
513
00:24:43,200 --> 00:24:45,060
two different sets of robots.
514
00:24:45,060 --> 00:24:47,340
The first are electrostatic machines
515
00:24:47,340 --> 00:24:50,040
that apply the base coat and flat colors.
516
00:24:50,040 --> 00:24:52,440
However, if you order a metallic finish,
517
00:24:52,440 --> 00:24:54,693
then pneumatic robots join the action.
518
00:24:56,340 --> 00:24:58,800
In total, it takes roughly four liters
519
00:24:58,800 --> 00:25:00,153
of paint to cover a MINI.
520
00:25:02,040 --> 00:25:04,200
- The huge amount of customization
you can do to a MINI.
521
00:25:04,200 --> 00:25:06,780
These cars have character, you
can get interesting decals,
522
00:25:06,780 --> 00:25:09,510
get interesting stripe
packages, interesting logos,
523
00:25:09,510 --> 00:25:10,800
and it's all there
524
00:25:10,800 --> 00:25:13,080
to make the car feel a
little bit more unique
525
00:25:13,080 --> 00:25:16,560
than your typical 20 to
$40,000 economy vehicle.
526
00:25:16,560 --> 00:25:18,030
- [Narrator] The fully automated facility
527
00:25:18,030 --> 00:25:21,570
is entirely modern, but
it wasn't always this way.
528
00:25:21,570 --> 00:25:23,187
- I've been here a long time now.
529
00:25:23,187 --> 00:25:25,950
I'm in my 38th year of working here.
530
00:25:25,950 --> 00:25:27,630
I'm on my third paint shop.
531
00:25:27,630 --> 00:25:30,180
When I first started we
sprayed all them by hand
532
00:25:30,180 --> 00:25:32,790
and in those days all the
paint had lead in them
533
00:25:32,790 --> 00:25:34,560
and we didn't have air-fed masks.
534
00:25:34,560 --> 00:25:36,690
We had just a little paper masks
535
00:25:36,690 --> 00:25:39,420
and that would be our day's
work and it'd be hard.
536
00:25:39,420 --> 00:25:41,820
- [Narrator] Tom Bennett
runs the MINI paint shop
537
00:25:41,820 --> 00:25:44,523
and his history with the
Mark goes back a long way.
538
00:25:45,390 --> 00:25:47,610
- This a sex story isn't just with me.
539
00:25:47,610 --> 00:25:51,660
My father worked in the
press shops here for 40 years
540
00:25:51,660 --> 00:25:53,173
and I currently got both
my sons worked here,
541
00:25:53,173 --> 00:25:55,740
one for 10 years and one for 15 years.
542
00:25:55,740 --> 00:25:58,800
When it comes time to me to
retire, I've still got my family
543
00:25:58,800 --> 00:26:00,870
and the MINI is a big part of my family
544
00:26:00,870 --> 00:26:03,423
and always has been for many generations.
545
00:26:05,040 --> 00:26:07,080
- [Narrator] Family
connections mean a great deal
546
00:26:07,080 --> 00:26:08,610
at the Oxford Plant.
547
00:26:08,610 --> 00:26:09,840
- My brother actually worked here
548
00:26:09,840 --> 00:26:12,570
before me, so it was for a referral.
549
00:26:12,570 --> 00:26:14,430
A lot of my friends were
moving and working here,
550
00:26:14,430 --> 00:26:16,620
so I thought, "Why not
take the opportunity?"
551
00:26:16,620 --> 00:26:18,540
- [Narrator] Knowing
someone on the inside helps
552
00:26:18,540 --> 00:26:19,980
get your foot in the door,
553
00:26:19,980 --> 00:26:22,350
but it's hard work that moves you up.
554
00:26:22,350 --> 00:26:25,410
- But I've been within
assembly since 2003.
555
00:26:25,410 --> 00:26:27,240
I've slowly worked my way up.
556
00:26:27,240 --> 00:26:30,011
I actually started off on the shop floor
557
00:26:30,011 --> 00:26:33,360
as an associate, then
process same as these guys.
558
00:26:33,360 --> 00:26:36,570
Became a team leader and
now a process leader.
559
00:26:36,570 --> 00:26:37,403
- [Narrator] The healthy amount
560
00:26:37,403 --> 00:26:40,620
of upward mobility creates
frequent job openings,
561
00:26:40,620 --> 00:26:41,850
some of which are filled
562
00:26:41,850 --> 00:26:44,793
by former apprentices
taught at the Oxford plant.
563
00:26:46,305 --> 00:26:49,138
(dramatic music)
564
00:26:56,708 --> 00:26:59,052
(machine whirring)
565
00:26:59,052 --> 00:27:02,370
In 2012, the brand
creates the MINI Academy.
566
00:27:02,370 --> 00:27:03,390
- Particularly in the UK,
567
00:27:03,390 --> 00:27:06,510
you're in a situation whereby
vocational skills, plumbers,
568
00:27:06,510 --> 00:27:09,150
electricians, carpenters,
those sort of people
569
00:27:09,150 --> 00:27:11,400
went into decline and unfortunately now
570
00:27:11,400 --> 00:27:13,410
we're paying a price for that.
571
00:27:13,410 --> 00:27:16,110
- [Narrator] Each year,
32 lucky youngsters
572
00:27:16,110 --> 00:27:16,943
are given the chance
573
00:27:16,943 --> 00:27:19,683
to learn the ins and
outs of Porto production.
574
00:27:23,328 --> 00:27:26,046
(dramatic music)
(metal clanking)
575
00:27:26,046 --> 00:27:28,200
- [Worker] You're gonna
be done for the day.
576
00:27:28,200 --> 00:27:30,120
- It's about growing
that person from scratch.
577
00:27:30,120 --> 00:27:32,760
We wanna influence behaviors,
we want to teach life skills.
578
00:27:32,760 --> 00:27:34,500
We want these people to
be people that at the end
579
00:27:34,500 --> 00:27:36,330
of their apprenticeship want
to have a 40-year career
580
00:27:36,330 --> 00:27:37,230
with our business.
581
00:27:38,160 --> 00:27:39,750
- [Narrator] Jason Gaskell, is the head
582
00:27:39,750 --> 00:27:41,500
of the apprentice training program.
583
00:27:42,690 --> 00:27:44,610
He runs a highly intensive three
584
00:27:44,610 --> 00:27:46,170
or four year course
585
00:27:46,170 --> 00:27:50,160
that offers future
employees old-world skills
586
00:27:50,160 --> 00:27:52,470
while also protecting the brand's future.
587
00:27:52,470 --> 00:27:54,540
- What we don't want is a
situation whereby we get
588
00:27:54,540 --> 00:27:56,610
to a stage where nobody
has that old ability
589
00:27:56,610 --> 00:27:59,100
or that old hands-on ability
to be able to put their hand
590
00:27:59,100 --> 00:28:01,563
to something to fix it,
to keep things going.
591
00:28:03,630 --> 00:28:04,560
- [Narrator] While the goal is
592
00:28:04,560 --> 00:28:07,380
to cultivate artisanal skills,
593
00:28:07,380 --> 00:28:09,480
the approach is utterly modern.
594
00:28:09,480 --> 00:28:11,760
- The apprenticeships
historically were viewed as being
595
00:28:11,760 --> 00:28:14,130
for people who couldn't
necessarily hack it
596
00:28:14,130 --> 00:28:15,450
in an academic forum.
597
00:28:15,450 --> 00:28:16,680
That is not the case today.
598
00:28:16,680 --> 00:28:19,020
The people that you see around
you today in this workshop
599
00:28:19,020 --> 00:28:20,313
are highly academic.
600
00:28:21,900 --> 00:28:26,460
- New apprentices don't start
with tools, but rather mice.
601
00:28:26,460 --> 00:28:29,730
The academic program begins
in a high-tech classroom.
602
00:28:29,730 --> 00:28:31,440
- But currently at the
moment we're standing in
603
00:28:31,440 --> 00:28:33,060
what we call the IT suite.
604
00:28:33,060 --> 00:28:34,140
As part of their apprenticeship,
605
00:28:34,140 --> 00:28:37,140
they need to learn how to
design and draw things on CAD.
606
00:28:37,140 --> 00:28:39,030
- [Narrator] CAD, or
computer aided design,
607
00:28:39,030 --> 00:28:42,693
lets the apprentices learn their
trade in the virtual world.
608
00:28:43,860 --> 00:28:47,790
After the digital tech, it's
time for old-school tools.
609
00:28:47,790 --> 00:28:48,900
- And we're now in what we call
610
00:28:48,900 --> 00:28:50,340
our technical training facility.
611
00:28:50,340 --> 00:28:52,690
Or if I go back to old
school, in our workshop.
612
00:28:54,180 --> 00:28:55,860
- I think it's kind of a good mix of sort
613
00:28:55,860 --> 00:28:57,690
of hands-on learning and
theory learning as well
614
00:28:57,690 --> 00:28:59,310
and you get to work
around with the cool cars.
615
00:28:59,310 --> 00:29:00,143
That's nice.
616
00:29:02,520 --> 00:29:05,520
- [Narrator] Even though the
factory is extremely automated,
617
00:29:06,600 --> 00:29:09,453
the new apprentices start
with basic hand work.
618
00:29:12,750 --> 00:29:14,820
- You can see the people working
on the benches are really
619
00:29:14,820 --> 00:29:16,860
doing some basic, down-to-earth skills,
620
00:29:16,860 --> 00:29:20,550
filing, drilling, cutting,
things that you would expect
621
00:29:20,550 --> 00:29:22,770
any base foundation person wanting
622
00:29:22,770 --> 00:29:24,570
to get into engineering to be able to do.
623
00:29:24,570 --> 00:29:27,480
- [Narrator] Once the
students master hand tools,
624
00:29:27,480 --> 00:29:31,053
it's time to move up to the
motorized lathes and mills.
625
00:29:35,711 --> 00:29:38,211
(light music)
626
00:29:43,531 --> 00:29:46,770
(machine whirring)
627
00:29:46,770 --> 00:29:48,690
- Now, in your modern
engineering terms, you'd feed
628
00:29:48,690 --> 00:29:49,860
that into a computer grower band
629
00:29:49,860 --> 00:29:51,960
and the machine will do the
turning and cutting for you.
630
00:29:51,960 --> 00:29:53,130
We're still old school here.
631
00:29:53,130 --> 00:29:55,050
We want them to physically
be able to put a piece
632
00:29:55,050 --> 00:29:57,360
of metal into a machine
and make something with it.
633
00:29:57,360 --> 00:29:59,700
- [Narrator] After all
the tools, it's time
634
00:29:59,700 --> 00:30:01,473
for something a bit more shocking.
635
00:30:02,370 --> 00:30:03,480
- What you see in front of you now is
636
00:30:03,480 --> 00:30:05,190
our electrical training area.
637
00:30:05,190 --> 00:30:06,630
So they do a little bit on
638
00:30:06,630 --> 00:30:08,190
what we would term domestic electrical.
639
00:30:08,190 --> 00:30:09,360
So how do I wire a plug?
640
00:30:09,360 --> 00:30:10,380
How do I wire a light?
641
00:30:10,380 --> 00:30:12,159
Because there may be that situation
642
00:30:12,159 --> 00:30:14,734
that they need to do that.
643
00:30:14,734 --> 00:30:17,038
- Learning the machining
and with the hand fitting
644
00:30:17,038 --> 00:30:18,630
and everything like that,
the electrical side of it.
645
00:30:18,630 --> 00:30:20,220
It's something I've never
known before, you know,
646
00:30:20,220 --> 00:30:22,650
and I've learned all
these different skills
647
00:30:22,650 --> 00:30:25,260
that I didn't even think I
could do and it's possible.
648
00:30:25,260 --> 00:30:28,500
- More importantly, they then
go on to PLCs and programming.
649
00:30:28,500 --> 00:30:29,670
So the equipment
650
00:30:29,670 --> 00:30:33,423
that controls our factories,
they get to do that.
651
00:30:34,410 --> 00:30:36,180
- [Narrator] Learning how
to program the equipment
652
00:30:36,180 --> 00:30:38,880
inside the plant is critically important.
653
00:30:38,880 --> 00:30:41,580
- Although technology is
taking massive leaps forward,
654
00:30:41,580 --> 00:30:43,350
there is still big bits of equipment
655
00:30:43,350 --> 00:30:46,140
that sit out in our factories
that need to be fixed.
656
00:30:46,140 --> 00:30:47,700
Nothing runs forever.
657
00:30:47,700 --> 00:30:48,990
Our utopian world would love us
658
00:30:48,990 --> 00:30:51,120
to have a situation like
that, but it doesn't exist.
659
00:30:51,120 --> 00:30:52,650
So what these young people are learning is
660
00:30:52,650 --> 00:30:54,900
should something go wrong at
two o'clock in the morning,
661
00:30:54,900 --> 00:30:56,760
they have the ability to
get that fixed quickly.
662
00:30:56,760 --> 00:30:59,730
- [Narrator] Rapid solutions
and intelligent problem solving
663
00:30:59,730 --> 00:31:02,200
are critical skills
inside the Oxford Plant
664
00:31:04,260 --> 00:31:08,380
where brand new MINIs roll
off the line every 67 seconds
665
00:31:10,200 --> 00:31:13,320
and each shift, 700
workers put their hearts
666
00:31:13,320 --> 00:31:15,513
and souls into every machine.
667
00:31:16,740 --> 00:31:17,850
- It's getting your hands dirty,
668
00:31:17,850 --> 00:31:20,040
it's finding out how things work.
669
00:31:20,040 --> 00:31:22,740
If you like that sort of
thing, you like working here.
670
00:31:24,411 --> 00:31:26,994
(upbeat music)
671
00:31:29,040 --> 00:31:30,990
- We are proud of the product, so we want
672
00:31:30,990 --> 00:31:33,752
to make sure it's good for the customers
673
00:31:33,752 --> 00:31:34,823
and everybody enjoys it.
674
00:31:36,153 --> 00:31:37,274
(tires squealing)
675
00:31:37,274 --> 00:31:39,720
- [Narrator] 2,300 people
work on eight distinct lines
676
00:31:39,720 --> 00:31:40,890
under this roof.
677
00:31:40,890 --> 00:31:43,620
- 1,000 cars a day, so that's
something we're very proud
678
00:31:43,620 --> 00:31:46,683
of is 1,000 cars every single day.
679
00:31:48,660 --> 00:31:51,000
- [Narrator] On the track,
modern MINIs move forward
680
00:31:51,000 --> 00:31:55,260
a nice clip, but if you
look down at the dashboard,
681
00:31:55,260 --> 00:31:57,363
it's a throwback to another time.
682
00:31:59,970 --> 00:32:02,520
- They keep it small, there's no deviation
683
00:32:02,520 --> 00:32:03,813
from their philosophy.
684
00:32:06,510 --> 00:32:08,763
I think the thing that I
like the most about MINI is
685
00:32:08,763 --> 00:32:10,980
that it's unrepentant MINI.
686
00:32:10,980 --> 00:32:13,263
They do it their own way and that's it.
687
00:32:16,104 --> 00:32:18,150
(upbeat music)
688
00:32:18,150 --> 00:32:19,920
- [Narrator] Installing
the iconic dashboard
689
00:32:19,920 --> 00:32:21,903
takes place at station 20.
690
00:32:23,451 --> 00:32:26,475
- We are now installing the
cockpit into the vehicle,
691
00:32:26,475 --> 00:32:27,660
so it's very, very precise.
692
00:32:27,660 --> 00:32:30,300
It only just fits into
the aperture of the door.
693
00:32:30,300 --> 00:32:33,570
It's then fitted onto its
locating points on the dashboard
694
00:32:33,570 --> 00:32:36,079
and then it's secured to the vehicle.
695
00:32:36,079 --> 00:32:37,470
(drill whirring)
696
00:32:37,470 --> 00:32:40,410
- [Narrator] Simple bolts
secure the dashboard,
697
00:32:40,410 --> 00:32:43,680
but back in the MINI Academy, the goal is
698
00:32:43,680 --> 00:32:46,083
to secure the future of the brand.
699
00:32:46,950 --> 00:32:49,560
- It takes us four years
to qualify an apprentice.
700
00:32:49,560 --> 00:32:52,560
We can prototype, launch, and
build a car in two and a half.
701
00:32:56,332 --> 00:32:58,915
(upbeat music)
702
00:33:02,703 --> 00:33:04,320
So that gives you a kind
of a timescale idea of
703
00:33:04,320 --> 00:33:05,490
what apprenticeships are all about.
704
00:33:05,490 --> 00:33:08,160
They're a massive, massive investment
705
00:33:08,160 --> 00:33:10,350
for the long-term strategy of a business.
706
00:33:10,350 --> 00:33:12,060
- [Narrator] The long-term plan starts
707
00:33:12,060 --> 00:33:13,923
in a very internet-savvy way.
708
00:33:15,540 --> 00:33:18,600
- I applied through going
online on the Facebook page.
709
00:33:18,600 --> 00:33:21,030
- [Narrator] Some
apprentices arrive online,
710
00:33:21,030 --> 00:33:23,430
others show up in need of change.
711
00:33:23,430 --> 00:33:25,890
- I did do a degree in politics actually,
712
00:33:25,890 --> 00:33:28,110
and then I sort of realized
I didn't wanna do that,
713
00:33:28,110 --> 00:33:31,320
so had a bit of a career
change and here I am.
714
00:33:31,320 --> 00:33:33,180
When you say it to someone, you know,
715
00:33:33,180 --> 00:33:34,710
it always sparks conversation.
716
00:33:34,710 --> 00:33:36,930
So yeah, it's not some unknown company,
717
00:33:36,930 --> 00:33:38,250
they're like, "What do they do?"
718
00:33:38,250 --> 00:33:40,770
It's quite easy to kind
of talk about the cars
719
00:33:40,770 --> 00:33:43,523
and where things are going,
so that's always interesting.
720
00:33:45,090 --> 00:33:47,130
(tires squealing)
721
00:33:47,130 --> 00:33:48,120
- [Narrator] It's easy to see
722
00:33:48,120 --> 00:33:50,613
where the Oxford MINI plant is headed.
723
00:33:51,480 --> 00:33:54,720
Today the facility is
responsible for more than 10%
724
00:33:54,720 --> 00:33:57,363
of all the automotive
production in the UK,
725
00:33:58,947 --> 00:34:01,047
including the hottest
MINI of them all, the JCW.
726
00:34:03,585 --> 00:34:06,815
(tires squealing)
727
00:34:06,815 --> 00:34:11,815
(intense music)
(metal clanking)
728
00:34:12,510 --> 00:34:15,300
The John Cooper Works edition
is the fastest machine
729
00:34:15,300 --> 00:34:16,923
that MINI has ever made.
730
00:34:17,767 --> 00:34:20,517
(engine revving)
731
00:34:22,680 --> 00:34:26,440
It's 228-horsepower,
two-liter, twin-turbo motor
732
00:34:28,087 --> 00:34:31,586
(engine revving)
733
00:34:31,586 --> 00:34:34,753
is built inside the Hams Hall facility
734
00:34:36,630 --> 00:34:40,590
where over 7,000 three
and four-cylinder motors
735
00:34:40,590 --> 00:34:43,443
come to life every single day.
736
00:34:43,443 --> 00:34:45,943
(light music)
737
00:34:47,640 --> 00:34:50,370
- We're in Plants Hams Hall,
this is an engine plant
738
00:34:50,370 --> 00:34:52,533
where we machine and assemble engines.
739
00:34:53,831 --> 00:34:56,331
(light music)
740
00:34:58,410 --> 00:35:01,440
Behind us is the start of
the cylinder block line.
741
00:35:01,440 --> 00:35:03,240
So this is where we
machine the cylinder blocks
742
00:35:03,240 --> 00:35:04,140
that go into MINI.
743
00:35:06,300 --> 00:35:08,490
So these are raw parts, they come to us,
744
00:35:08,490 --> 00:35:09,870
they cast externally and they come
745
00:35:09,870 --> 00:35:11,733
here for us to machine them.
746
00:35:14,070 --> 00:35:17,100
- [Narrator] The stations
move in under 30 seconds
747
00:35:17,100 --> 00:35:20,340
and it takes about eight
hours from start to finish
748
00:35:20,340 --> 00:35:21,540
to build a new motor.
749
00:35:21,540 --> 00:35:23,430
- This is the start of the process
750
00:35:23,430 --> 00:35:26,520
where we launch the cylinder
head onto the assembly line
751
00:35:26,520 --> 00:35:29,100
and it then takes a number of
stations, it gets assembled,
752
00:35:29,100 --> 00:35:31,050
we have machine heads.
753
00:35:31,050 --> 00:35:33,570
That machine next door
is in our machining hall.
754
00:35:33,570 --> 00:35:36,450
They come in a pallet, get delivered,
755
00:35:36,450 --> 00:35:39,060
and then they get loaded
onto the assembly line
756
00:35:39,060 --> 00:35:40,122
by the rover.
757
00:35:40,122 --> 00:35:42,705
(light music)
758
00:35:44,220 --> 00:35:45,600
- [Narrator] The machine cylinder heads
759
00:35:45,600 --> 00:35:47,103
are assembled and tested.
760
00:35:48,243 --> 00:35:50,743
(light music)
761
00:35:52,140 --> 00:35:55,020
- What Roger's doing is he's
visually inspecting the parts
762
00:35:55,020 --> 00:35:58,260
just to make sure that there's
no defects in the components.
763
00:35:58,260 --> 00:35:59,880
The problem with machining is machining
764
00:35:59,880 --> 00:36:02,253
will uncover defects in the casting.
765
00:36:09,870 --> 00:36:11,130
- [Narrator] In another
part of the factory
766
00:36:11,130 --> 00:36:13,170
they work on the crankshafts.
767
00:36:13,170 --> 00:36:15,060
- We're in the crankshaft machining line
768
00:36:15,060 --> 00:36:17,610
and we're very close towards
the end of the process
769
00:36:17,610 --> 00:36:19,560
and this is a super finishing process.
770
00:36:19,560 --> 00:36:22,160
There's three steps through
this finishing process.
771
00:36:22,160 --> 00:36:25,380
So there's a rough tape,
the finishing tape process
772
00:36:25,380 --> 00:36:27,390
and then there's another
tape that picks up the parts
773
00:36:27,390 --> 00:36:29,670
of the crank shaft that
don't get picked up
774
00:36:29,670 --> 00:36:31,080
on this particular one here.
775
00:36:31,080 --> 00:36:35,610
So three steps, it's a very fine paper.
776
00:36:35,610 --> 00:36:39,303
Yeah, as you can see, 1500
grit, it's very, very fine.
777
00:36:42,810 --> 00:36:46,200
It's developed on a continuous
roll so it continuously rolls
778
00:36:46,200 --> 00:36:48,113
around so you've always got fresh tape.
779
00:36:49,530 --> 00:36:52,013
- [Narrator] On another
line, pistons are built up.
780
00:36:55,472 --> 00:36:58,140
- This is a sub-assembled
piston and con-rod.
781
00:36:58,140 --> 00:37:00,420
So they're basically
traveling now on their journey
782
00:37:00,420 --> 00:37:02,340
to the piston fit station
783
00:37:02,340 --> 00:37:04,140
where they'll marry up with a block.
784
00:37:05,040 --> 00:37:07,293
- [Narrator] It's time
to build a new motor.
785
00:37:09,120 --> 00:37:10,683
The crankshaft is installed.
786
00:37:14,100 --> 00:37:18,543
New engines then receive their
unique identification number.
787
00:37:22,945 --> 00:37:24,480
(light music)
788
00:37:24,480 --> 00:37:25,773
Pistons are connected.
789
00:37:28,701 --> 00:37:31,201
(light music)
790
00:37:39,450 --> 00:37:41,640
- Some of the parts are very intricate
791
00:37:41,640 --> 00:37:43,980
and so it can be very
demanding for automation
792
00:37:43,980 --> 00:37:45,213
to do that sort of work.
793
00:37:49,424 --> 00:37:51,150
(light music)
794
00:37:51,150 --> 00:37:53,193
- [Narrator] They fit the turbochargers,
795
00:37:55,440 --> 00:37:59,253
the inlet manifold, and engine harness.
796
00:38:04,230 --> 00:38:07,320
- So at this point it
becomes a unique engine
797
00:38:07,320 --> 00:38:08,943
going into a unique MINI.
798
00:38:09,860 --> 00:38:10,693
(light music)
799
00:38:10,693 --> 00:38:13,410
- [Narrator] A motor is now
ready to be sent down the road
800
00:38:13,410 --> 00:38:15,310
to the Oxford Final Assembly Plant
801
00:38:17,610 --> 00:38:19,290
where it will be delivered directly
802
00:38:19,290 --> 00:38:21,363
to the powertrain subassembly line.
803
00:38:22,964 --> 00:38:24,330
= So our engines come from Hams Hall
804
00:38:24,330 --> 00:38:26,010
as a completely built up engine,
805
00:38:26,010 --> 00:38:27,420
but what we now do is build them
806
00:38:27,420 --> 00:38:29,430
into the front suspension unit.
807
00:38:29,430 --> 00:38:32,190
So we marry now the engine to the subframe
808
00:38:32,190 --> 00:38:35,223
and the front suspension and
this is what you see behind us.
809
00:38:36,420 --> 00:38:37,950
- [Narrator] 55 craftspeople work
810
00:38:37,950 --> 00:38:41,193
across 25 engine sub-assembly stations.
811
00:38:42,300 --> 00:38:45,240
Every single process is exactly timed
812
00:38:45,240 --> 00:38:47,130
against the 64 seconds.
813
00:38:47,130 --> 00:38:50,070
So meticulous planning
of every single element
814
00:38:50,070 --> 00:38:53,523
of every single process is
planned down to the last second.
815
00:38:55,890 --> 00:38:58,373
- [Narrator] Once they finish
sub-assembling a motor,
816
00:39:00,060 --> 00:39:02,370
it's transferred across the aisle
817
00:39:02,370 --> 00:39:05,163
where a new MINI eagerly
awaits its power plant.
818
00:39:07,650 --> 00:39:10,680
- Where we're standing now
is what we call marriage.
819
00:39:10,680 --> 00:39:15,330
That is a place where the
engine is married with a car
820
00:39:15,330 --> 00:39:18,540
and we've got a split
marriage, front axle,
821
00:39:18,540 --> 00:39:19,680
and engine and the other.
822
00:39:19,680 --> 00:39:21,300
- So it's a very precise element
823
00:39:21,300 --> 00:39:23,340
of the production with the engine.
824
00:39:23,340 --> 00:39:25,260
It's very, very tight to go into the cars.
825
00:39:25,260 --> 00:39:26,880
We're talking millimeter gaps
826
00:39:26,880 --> 00:39:29,400
between the engine and the body.
827
00:39:29,400 --> 00:39:31,740
- [Narrator] To achieve
the required precision,
828
00:39:31,740 --> 00:39:35,670
the team relies on a special
automated system which raises
829
00:39:35,670 --> 00:39:38,583
the power plant 15
centimeters beneath the car.
830
00:39:41,790 --> 00:39:45,540
Then four robots bolt
the drivetrain, subframe,
831
00:39:45,540 --> 00:39:47,253
and suspension to the car.
832
00:39:48,630 --> 00:39:50,940
- Eight bolts that hold
the engine into the car
833
00:39:50,940 --> 00:39:52,620
from underneath and then
there's further ones
834
00:39:52,620 --> 00:39:55,113
that are from the engine bay downwards.
835
00:39:58,206 --> 00:40:00,706
(light music)
836
00:40:04,740 --> 00:40:06,330
- The car becomes a real car.
837
00:40:06,330 --> 00:40:09,783
Now it's married, now it's
proud to call itself a car.
838
00:40:12,523 --> 00:40:13,830
(light music)
839
00:40:13,830 --> 00:40:16,730
- [Narrator] Workers bolt the
exhaust onto the new engine.
840
00:40:18,120 --> 00:40:20,750
- The big pieces that
we are installing here
841
00:40:20,750 --> 00:40:24,450
is the rear exhaust, the heat
shield, further down the line
842
00:40:24,450 --> 00:40:27,240
the modular front end and also seats.
843
00:40:27,240 --> 00:40:29,270
They are fitting the exhaust,
844
00:40:29,270 --> 00:40:31,113
so this is onto the hanger bracket.
845
00:40:32,550 --> 00:40:34,350
This guy is securing the front
846
00:40:34,350 --> 00:40:37,050
and this guy's putting
on the nice chrome finish
847
00:40:37,050 --> 00:40:39,110
so it looks quite pretty at the end.
848
00:40:41,204 --> 00:40:44,163
We are gonna put nice, shiny,
pretty things on the cars.
849
00:40:47,345 --> 00:40:50,012
(intense music)
850
00:40:53,070 --> 00:40:54,970
- [Narrator] The battery is connected.
851
00:40:56,880 --> 00:40:58,950
- This is at the part
where we fit the front end
852
00:40:58,950 --> 00:41:02,010
of the vehicle, the front
bumper, the front radiator,
853
00:41:02,010 --> 00:41:04,080
basically the front frame of the vehicle.
854
00:41:04,080 --> 00:41:06,000
Behind me the parts come in in sequence.
855
00:41:06,000 --> 00:41:08,100
They're brought in in
exactly the build sequence
856
00:41:08,100 --> 00:41:10,350
that we have going through
our production line.
857
00:41:10,350 --> 00:41:11,580
So they take them off the rack
858
00:41:11,580 --> 00:41:13,560
that they come in on on an assistor
859
00:41:13,560 --> 00:41:16,080
and then they've mate it up
to the front of the vehicle.
860
00:41:16,080 --> 00:41:17,630
So it's the front end marriage.
861
00:41:18,780 --> 00:41:21,280
(light music)
862
00:41:24,780 --> 00:41:26,280
- [Narrator] Further down
the line, workers fit
863
00:41:26,280 --> 00:41:28,143
the sport-orientated wheels.
864
00:41:30,690 --> 00:41:32,087
- We fit the wheels and secure 'em.
865
00:41:32,087 --> 00:41:34,290
Then further up we have underbody
866
00:41:34,290 --> 00:41:36,333
which is mainly under paneling.
867
00:41:37,681 --> 00:41:40,140
(light music)
868
00:41:40,140 --> 00:41:43,203
- Wheels, which help give the
MINI its responsive steering.
869
00:41:44,250 --> 00:41:46,290
- People love 'em for
racetracks and back roads.
870
00:41:46,290 --> 00:41:48,240
It's a fun, super responsive little car
871
00:41:48,240 --> 00:41:50,340
that you can just whip it around anything.
872
00:41:51,630 --> 00:41:53,857
- I've been here 14 years now.
873
00:41:53,857 --> 00:41:54,690
It's great.
874
00:41:54,690 --> 00:41:57,360
It's a good company, good to
work for, good environment,
875
00:41:57,360 --> 00:42:00,450
A lot of good guys here, so
it's a really good company.
876
00:42:00,450 --> 00:42:02,190
- [Narrator] The wheel fit station is fast
877
00:42:02,190 --> 00:42:03,720
and efficient, yet it hides
878
00:42:03,720 --> 00:42:05,790
a tremendous amount of complexity.
879
00:42:05,790 --> 00:42:08,370
There are over 42 different wheel
880
00:42:08,370 --> 00:42:10,173
and tire combinations available.
881
00:42:13,170 --> 00:42:15,540
Once the safety systems
check out, it's time
882
00:42:15,540 --> 00:42:17,880
to program the MINI's key.
883
00:42:17,880 --> 00:42:20,310
- I love what I'm doing,
the key programming.
884
00:42:20,310 --> 00:42:21,390
I really enjoy the job.
885
00:42:21,390 --> 00:42:22,530
I have to be very careful watching
886
00:42:22,530 --> 00:42:25,833
what I'm doing, checking the
numbers for the right car.
887
00:42:28,470 --> 00:42:31,653
- [Narrator] Finally, after
1.7 kilometers of assembly,
888
00:42:33,390 --> 00:42:36,090
a new MINI is ready for the real world.
889
00:42:36,090 --> 00:42:37,260
- So we're on the finishing line.
890
00:42:37,260 --> 00:42:40,560
So this is basically the end
of where everything's finished.
891
00:42:40,560 --> 00:42:42,930
This will then drive off around next door
892
00:42:42,930 --> 00:42:45,303
into validation, ready
to go to the customer.
893
00:42:46,200 --> 00:42:47,850
- [Narrator] It's taken
five and a half hours
894
00:42:47,850 --> 00:42:49,113
to build a new MINI.
895
00:42:50,580 --> 00:42:54,060
The quality control process
is extremely thorough,
896
00:42:54,060 --> 00:42:56,583
but for some machines
it's even more intense.
897
00:42:59,081 --> 00:43:01,748
(intense music)
898
00:43:12,750 --> 00:43:16,000
Once a day, they pull a
selected machine off the line
899
00:43:17,250 --> 00:43:18,633
for extended testing.
900
00:43:21,409 --> 00:43:23,909
(light music)
901
00:43:34,690 --> 00:43:36,900
(engine revving)
902
00:43:36,900 --> 00:43:39,850
- Not all of our customers are
living in the ideal climate.
903
00:43:43,350 --> 00:43:45,370
We have variations between whether
904
00:43:46,530 --> 00:43:47,970
or not you are looking in Pacific areas
905
00:43:49,950 --> 00:43:51,390
or Asia areas where you are talking
906
00:43:51,390 --> 00:43:54,180
about quite high humidity
in certain areas,
907
00:43:54,180 --> 00:43:55,533
which is high sunshine.
908
00:43:56,550 --> 00:43:58,080
So this is our climate chamber.
909
00:43:58,080 --> 00:44:01,290
We can go down to minus 30
degrees Celsius and up to plus 60
910
00:44:01,290 --> 00:44:03,360
and we can do 98% humidity
911
00:44:03,360 --> 00:44:06,240
so we can really make it a
very warm and humid atmosphere.
912
00:44:06,240 --> 00:44:08,100
It's very, very unpleasant.
913
00:44:08,100 --> 00:44:09,240
- [Narrator] After a machine heats up
914
00:44:09,240 --> 00:44:13,140
and thaws out, it takes an extended bath
915
00:44:13,140 --> 00:44:14,870
in a water test booth.
916
00:44:18,331 --> 00:44:19,920
- This is the water
test booth, another area
917
00:44:19,920 --> 00:44:23,010
where we torture our
cars and really make sure
918
00:44:23,010 --> 00:44:25,160
that they're tested to
the absolute limits.
919
00:44:27,360 --> 00:44:30,210
- [Narrator] They run the
water test for a day and a half
920
00:44:31,140 --> 00:44:33,150
and have the ability to
turn the machine side
921
00:44:33,150 --> 00:44:35,013
to side and on an angle.
922
00:44:36,480 --> 00:44:39,180
- Some people may have on
their homes, they may have
923
00:44:39,180 --> 00:44:40,890
to park like that basically
924
00:44:40,890 --> 00:44:43,560
for the whole lifetime of the vehicle.
925
00:44:43,560 --> 00:44:45,693
- [Narrator] After washing off,
926
00:44:46,743 --> 00:44:48,243
each machine hits a few bumps.
927
00:44:52,139 --> 00:44:52,980
(machine vibrating)
928
00:44:52,980 --> 00:44:54,600
- We are in the shaker rig area.
929
00:44:54,600 --> 00:44:56,373
This is the four post shaker rig.
930
00:44:57,270 --> 00:44:58,860
We are just putting it through its paces
931
00:44:58,860 --> 00:45:00,240
to understand if there's
any squeaks in the axles
932
00:45:00,240 --> 00:45:01,073
on the car.
933
00:45:02,160 --> 00:45:04,470
I think the challenging part
is actually about trying
934
00:45:04,470 --> 00:45:06,750
to understand what the
root cause of something is.
935
00:45:06,750 --> 00:45:08,010
You can always hear a noise.
936
00:45:08,010 --> 00:45:10,080
Any customer hears a noise
in a car, they're trying
937
00:45:10,080 --> 00:45:12,660
to find out exactly what's
causing it, is the main issue.
938
00:45:12,660 --> 00:45:15,440
It's always the most
difficult thing to do.
939
00:45:15,440 --> 00:45:17,940
(light music)
940
00:45:24,000 --> 00:45:26,550
- [Narrator] Diagnosing
unwanted sounds is difficult,
941
00:45:26,550 --> 00:45:30,660
but in Oxford, the really
hard times passed long ago.
942
00:45:30,660 --> 00:45:33,210
- I've been with MINI in
Oxford Power for 15 years
943
00:45:33,210 --> 00:45:34,962
and when I first started,
probably about 50
944
00:45:34,962 --> 00:45:35,940
or 40 cars a day.
945
00:45:35,940 --> 00:45:37,653
Now we're making lots more cars.
946
00:45:39,420 --> 00:45:40,680
- [Narrator] The Oxford Plant builds
947
00:45:40,680 --> 00:45:43,353
nearly 200,000 machines a year.
948
00:45:45,030 --> 00:45:47,670
It's a remarkable turnaround for a brand
949
00:45:47,670 --> 00:45:49,323
that was once on the ropes.
950
00:45:50,583 --> 00:45:52,080
(engine revving)
951
00:45:52,080 --> 00:45:54,300
- What MINIs do is they focus on sort
952
00:45:54,300 --> 00:45:56,250
of the lighter side of driving.
953
00:45:56,250 --> 00:45:59,130
The more fun stuff, the
more not so serious stuff.
954
00:45:59,130 --> 00:46:00,930
Their designs aren't cute, they're playful
955
00:46:00,930 --> 00:46:02,730
and that's the way these cars drive.
956
00:46:02,730 --> 00:46:04,980
- [Narrator] The current
top of the line machine
957
00:46:04,980 --> 00:46:09,980
is the JCW edition, the fastest, coolest,
958
00:46:11,160 --> 00:46:14,193
and costliest hot hatch
the brand has ever built.
959
00:46:16,080 --> 00:46:17,610
- The John Cooper Works edition
960
00:46:17,610 --> 00:46:20,883
that we make at the plant
here is our supercar.
961
00:46:21,829 --> 00:46:24,662
(engine revving)
962
00:46:25,950 --> 00:46:28,470
It doesn't come with a
massive price tag with it,
963
00:46:28,470 --> 00:46:31,893
but it's a really exciting, sporty car.
964
00:46:33,564 --> 00:46:35,280
(engine revving)
965
00:46:35,280 --> 00:46:37,200
- When you see the JCW badge
on the back of the MINI,
966
00:46:37,200 --> 00:46:39,300
you know, "Hey, this is
the one that's sporty,
967
00:46:39,300 --> 00:46:40,650
this is the one that's fun to drive.
968
00:46:40,650 --> 00:46:42,840
This is the one that harkens
back to those old cars".
969
00:46:42,840 --> 00:46:44,760
JCW's are fun to drive.
970
00:46:44,760 --> 00:46:47,040
You get more power, you get
more tire, you get suspension
971
00:46:47,040 --> 00:46:48,720
that's tuned to be more aggressive.
972
00:46:48,720 --> 00:46:49,980
You get a little bit more excitement outta
973
00:46:49,980 --> 00:46:51,450
the stuff that I'm interested in.
974
00:46:51,450 --> 00:46:52,600
The passion of driving.
975
00:46:54,562 --> 00:46:55,620
(intense music)
976
00:46:55,620 --> 00:46:59,417
- [Narrator] The JCW'S
228-horsepower engine thrusts
977
00:47:00,750 --> 00:47:04,570
the machine zero to 100
KPH in six seconds flat
978
00:47:05,790 --> 00:47:09,453
and offers a top speed of
246 kilometers per hour.
979
00:47:11,040 --> 00:47:13,923
All for about 32,000 euros.
980
00:47:16,050 --> 00:47:17,850
- You think about the the
British car industry, everything
981
00:47:17,850 --> 00:47:20,550
that's left is kind of luxury cars
982
00:47:20,550 --> 00:47:24,150
and sports cars, expensive
stuff, but the MINI endured.
983
00:47:24,150 --> 00:47:25,110
It was the odd one out, right?
984
00:47:25,110 --> 00:47:26,010
It was the different one.
985
00:47:26,010 --> 00:47:27,510
Kind of retained its pop culture status.
986
00:47:27,510 --> 00:47:30,000
The great thing about MINI all the MINIs,
987
00:47:30,000 --> 00:47:32,040
and before you even
get to the JCW package,
988
00:47:32,040 --> 00:47:34,083
is they're all like little go-karts.
989
00:47:36,180 --> 00:47:40,080
They've got that really
small, glued to the ground,
990
00:47:40,080 --> 00:47:43,443
super quick response, just super zippy.
991
00:47:44,662 --> 00:47:45,959
It just goes right wherever you point it.
992
00:47:45,959 --> 00:47:47,070
(engine revving)
993
00:47:47,070 --> 00:47:49,270
The MINI Cooper is
democratized performance.
994
00:47:50,550 --> 00:47:52,920
There's no corner too tight for it,
995
00:47:52,920 --> 00:47:55,560
and then you take a car
that's that good to begin with
996
00:47:55,560 --> 00:48:00,150
and then you add all
the JCW goodies, power,
997
00:48:00,150 --> 00:48:03,600
bigger brakes, better tires,
998
00:48:03,600 --> 00:48:05,040
and stiff suspension, all these things,
999
00:48:05,040 --> 00:48:07,640
and you can really carve a
corner with those things.
1000
00:48:09,972 --> 00:48:10,980
(tires squealing)
1001
00:48:10,980 --> 00:48:14,340
- [Narrator] The MINI starts
thanks to a fuel shortage,
1002
00:48:14,340 --> 00:48:17,340
but quickly becomes an
inexpensive form of sport
1003
00:48:17,340 --> 00:48:20,460
where smiles per corner matter the most.
1004
00:48:20,460 --> 00:48:24,300
- When the new MINI Cooper
was reborn the last decade,
1005
00:48:24,300 --> 00:48:26,370
it really did sneak up
along a lot of people.
1006
00:48:26,370 --> 00:48:28,020
We said, "Here's this thing, oh it's cute,
1007
00:48:28,020 --> 00:48:30,510
but a Cooper S drove
like a little go-kart"
1008
00:48:30,510 --> 00:48:31,350
and you got the wheels pushed
1009
00:48:31,350 --> 00:48:32,550
all the way out to the corners.
1010
00:48:32,550 --> 00:48:35,100
They've got a great stance to
'em, low center of gravity.
1011
00:48:35,100 --> 00:48:36,900
They're really nimble, really excellent
1012
00:48:36,900 --> 00:48:38,610
little performance machines.
1013
00:48:38,610 --> 00:48:40,170
- [Narrator] MINIs surprised people thanks
1014
00:48:40,170 --> 00:48:42,390
to their affordable performance,
1015
00:48:42,390 --> 00:48:46,260
but they wow them due to
their British sensibility.
1016
00:48:46,260 --> 00:48:48,390
- As much as MINI is a sporty little car,
1017
00:48:48,390 --> 00:48:51,333
it trades a lot on its uniqueness.
1018
00:48:55,443 --> 00:48:56,460
(intense music)
1019
00:48:56,460 --> 00:48:59,820
Unique looks, and it's
unique interior layout
1020
00:48:59,820 --> 00:49:02,550
and the fact that it's just,
it's not like anything else
1021
00:49:02,550 --> 00:49:04,740
you buy in that sort of price class.
1022
00:49:04,740 --> 00:49:08,700
It's not another three
box, four-door sedan
1023
00:49:08,700 --> 00:49:11,010
that everyone else has.
1024
00:49:11,010 --> 00:49:12,750
- There's two ways you
could look at this car.
1025
00:49:12,750 --> 00:49:15,540
You could look at it as an
inexpensive way to get in a BMW
1026
00:49:15,540 --> 00:49:17,460
because there's a lot of BMW
attributes to this vehicle,
1027
00:49:17,460 --> 00:49:18,600
even though they're
kind of cleverly hidden.
1028
00:49:18,600 --> 00:49:20,640
You could also look at
it as a lifestyle choice,
1029
00:49:20,640 --> 00:49:21,600
as a lifestyle vehicle.
1030
00:49:21,600 --> 00:49:23,490
Something that's exciting
and interesting to drive,
1031
00:49:23,490 --> 00:49:25,410
something that's different
than another vehicle
1032
00:49:25,410 --> 00:49:26,850
that you might buy for $30,000.
1033
00:49:26,850 --> 00:49:30,360
- The great thing about MINI
is that they kept the formula.
1034
00:49:30,360 --> 00:49:32,130
The cars have gotten a lot bigger,
1035
00:49:32,130 --> 00:49:33,180
they look a bit different.
1036
00:49:33,180 --> 00:49:34,830
They've got a lot more
features and technologies
1037
00:49:34,830 --> 00:49:38,370
and things these days, but
they've always made them fun,
1038
00:49:38,370 --> 00:49:39,840
little go-cart to drive
1039
00:49:39,840 --> 00:49:42,240
and the JCWs are the best ones of those.
1040
00:49:42,240 --> 00:49:45,180
- [Narrator] The modern MINI,
a machine that only exists due
1041
00:49:45,180 --> 00:49:50,180
to an oil crisis comes of age
thanks to a Formula One racer
1042
00:49:51,150 --> 00:49:55,350
and today offers a uniquely
affordable blend of British fun
1043
00:49:55,350 --> 00:49:57,741
and high tech performance.
1044
00:49:57,741 --> 00:49:59,833
(light music)
83341
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