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[rhythmic snap]
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[indistinct background chatter]
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[rhythmic snap]
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[dramatic percussive chords]
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[rhythmic snap]
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[rhythmic snap]
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Oh, hey, how you doing?
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Hey, Brian.
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[man] The idea's called
March Doesn't Start in March.
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We have a bunch of shots,
and they all look amazing so...
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[intense notes play]
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[woman] When we first heard about NIL...
13
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-[woman 2] Yeah?
-She was still in high school.
14
00:00:32,908 --> 00:00:35,661
So everybody was trying
to figure it out the first year.
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-Yeah, you guys had...
-We had time.
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-You had time.
-Yeah.
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So I was like, girl,
you was born perfectly.
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[intense musical buildup]
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[crew person] All right, everyone.
Thank you so much.
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If you are not needed in this space,
let's have you step out...
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[intense music plays]
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Probably within... 30 minutes,
23
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I had like hundreds of texts
from the athletes--
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"I just got this deal."
"I just got this deal."
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What are these people doing, not sleeping?
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[man] Right.
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[woman] I think it was Google Pixel
was a big thing they were doing.
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We had to turn it down,
'cause it was in New York.
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It's a lot we had to turn down.
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A lot. You would not believe how much.
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'Cause that was... half a ticket.
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[both laughing]
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This NIL world is big, huh?
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Yeah.
35
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[mellow electronic music plays]
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-[woman] Name, image, and likeness.
-[man] Name, image, and likeness.
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NIL.
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This ruling could, quite literally,
change everything.
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Let's go!
40
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[dramatic percussive music plays]
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[tiger roar]
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00:03:09,607 --> 00:03:11,692
[man] College sports--I see it as a story
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of this one underdog--
that college athlete--
44
00:03:15,446 --> 00:03:19,575
against the big,
powerful autocratic institution
45
00:03:19,658 --> 00:03:21,744
that was just sucking up all the money.
46
00:03:23,037 --> 00:03:27,207
The NCAA was reaping the benefit,
and the schools were reaping the benefits
47
00:03:27,291 --> 00:03:30,461
of the billions of dollars
in TV contracts.
48
00:03:30,544 --> 00:03:33,672
And I think someone said, "Enough," right?
49
00:03:33,756 --> 00:03:35,382
This isn't fair.
50
00:03:39,595 --> 00:03:43,682
But the NCAA couldn't figure out
every pebble dropped in the pond
51
00:03:43,766 --> 00:03:45,434
and every ripple it would create.
52
00:03:46,518 --> 00:03:50,564
Now is the Wild, Wild West NIL bubble,
53
00:03:50,648 --> 00:03:53,067
and, uh, it is chaos.
54
00:03:59,198 --> 00:04:01,116
-One, two, three.
-[team] Together we win!
55
00:04:01,200 --> 00:04:03,410
[clapping]
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00:04:03,494 --> 00:04:05,287
[woman] Let's go, let's go, let's go!
57
00:04:05,371 --> 00:04:07,748
[woman speaking indistinctly]
58
00:04:15,339 --> 00:04:18,759
[moody music plays]
59
00:04:33,857 --> 00:04:38,988
To be a student athlete
and have this level of a following
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00:04:39,071 --> 00:04:41,615
is a little bit unprecedented.
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00:04:41,699 --> 00:04:43,742
Like not a lot of people have that.
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Can I see how I look before we start?
63
00:04:48,038 --> 00:04:49,123
Yeah.
64
00:04:51,250 --> 00:04:54,211
It's just a little flat--yep. That's it.
Good.
65
00:04:57,715 --> 00:05:01,093
Oh, man, I think one of the biggest
misconceptions about gymnastics
66
00:05:01,176 --> 00:05:03,595
is that it's easy.
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[punchy music plays]
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00:05:07,808 --> 00:05:09,351
Oh, that looks easy.
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00:05:09,435 --> 00:05:12,563
Well, the whole point of gymnastics
is to make it look easy.
70
00:05:12,646 --> 00:05:15,274
If it's not looking easy,
then you're not doing it right.
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00:05:23,699 --> 00:05:25,868
I started competing
when I was seven years old,
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00:05:25,951 --> 00:05:28,537
and I loved competing.
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00:05:28,620 --> 00:05:30,789
-Where's Olivia? Right here.
-Right!
74
00:05:30,873 --> 00:05:32,916
-How old are you?
-I'm nine.
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00:05:33,000 --> 00:05:36,503
[Dunne] I remember I won every level
for me I competed at.
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00:05:36,587 --> 00:05:39,965
And I flew through the levels
and became a level eight when I was eight.
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00:05:40,924 --> 00:05:42,968
A level ten when I was ten years old.
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00:05:43,052 --> 00:05:46,096
I qualified for Junior Elite
when I was 12 years old,
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00:05:46,180 --> 00:05:47,973
and I was the youngest in the country.
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00:05:48,057 --> 00:05:51,769
And then I was picked to be
on the USA National Team when I was 14
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00:05:51,852 --> 00:05:53,645
at a training camp.
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I would post pretty consistently
throughout my Elite career.
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00:05:57,441 --> 00:06:02,321
I had amassed about 100,000
followers from just gymnastics.
84
00:06:02,404 --> 00:06:06,283
That kinda all blew up
when quarantine came around
85
00:06:06,366 --> 00:06:09,286
and TikTok came about.
86
00:06:09,369 --> 00:06:13,916
And then some of my favorite brands
reach out to me and they were like,
87
00:06:13,999 --> 00:06:15,751
hey, can we send you some free products?
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00:06:15,834 --> 00:06:19,797
And I couldn't take any because
the NIL rule hadn't changed yet.
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00:06:22,883 --> 00:06:25,260
There are normal students
that could make money
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00:06:25,344 --> 00:06:27,930
or accept free product from brands.
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But the fact that
me being a student athlete,
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I couldn't work
with some of my favorite brands
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that were reaching out to me, that sucked.
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00:06:35,312 --> 00:06:37,898
I remember my freshman year of college.
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00:06:37,981 --> 00:06:41,693
I remember people--like my coaches
and people kind of talking to me
96
00:06:41,777 --> 00:06:45,239
about, hey,
I think that the rule might change
97
00:06:45,322 --> 00:06:48,367
where you can capitalize on your brand--
NIL rule might change.
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00:06:48,450 --> 00:06:50,786
So like, dang, that would be crazy.
99
00:06:50,869 --> 00:06:52,704
I didn't really think anything of it.
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00:06:52,788 --> 00:06:57,126
July 1st, 2021, the NIL rule changed.
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That's the day my life changed.
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Today, the Supreme Court
sided with former college athletes
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00:07:02,923 --> 00:07:06,343
in a dispute with the NCAA
on compensation.
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00:07:06,426 --> 00:07:10,597
The NCAA has opened up
its rules to allow college athletes
105
00:07:10,681 --> 00:07:13,392
to make money from endorsements
and sponsorships.
106
00:07:13,475 --> 00:07:17,062
[reporter] Some schools, like LSU,
rushed into the NIL possibilities.
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00:07:18,605 --> 00:07:20,315
[Dunne] As soon as that rule changed,
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the NIL department here at LSU
had a billboard of me up in New York City.
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That's me!
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That is so cool.
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00:07:28,657 --> 00:07:33,579
[man] She is an influencer
who happens to be a college athlete
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and can now cash in.
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00:07:35,372 --> 00:07:38,834
[announcer] Evil Empire,
laughing all the way to the bank.
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[chortling]
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My first offer was a six-figure offer.
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It's like, steak dinner for everyone.
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I was ecstatic.
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00:07:49,761 --> 00:07:52,723
So many new opportunities
were thrown my way.
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00:07:52,806 --> 00:07:56,018
Sports Illustrated.
I got Forbes 30 Under 30.
120
00:07:56,101 --> 00:07:57,853
I was in Elle magazine.
121
00:07:59,605 --> 00:08:03,817
I just felt like
this is the beginning to something...
122
00:08:05,110 --> 00:08:07,070
...I can't even wrap my head around.
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00:08:09,198 --> 00:08:11,241
[woman] The Livvy brand...
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00:08:11,325 --> 00:08:13,493
it's massive.
125
00:08:13,577 --> 00:08:16,079
I think that
that was a big part of the push.
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00:08:30,969 --> 00:08:33,180
When we started having conversations
about NIL
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00:08:33,263 --> 00:08:37,267
prior to the laws passing in '21,
a lot of people were like, no,
128
00:08:37,351 --> 00:08:39,728
we don't wanna touch this
with a 10-foot pole.
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00:08:39,811 --> 00:08:41,271
And I was like, I will.
130
00:08:41,355 --> 00:08:44,650
[punchy music plays]
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Our main goal was
how are we gonna educate the athletes?
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00:08:48,737 --> 00:08:51,031
And that was my role
133
00:08:51,114 --> 00:08:54,326
was to figure out
how are we going to do this best?
134
00:08:55,535 --> 00:08:58,247
[man] Student athlete branding
is new for everyone else.
135
00:08:58,330 --> 00:09:00,707
This is something that's in LSU's DNA.
136
00:09:02,334 --> 00:09:05,587
It goes back to Pistol Pete
and Shaquille O'Neal.
137
00:09:07,297 --> 00:09:09,299
We want to be on the front lines of this.
138
00:09:09,383 --> 00:09:11,885
We want to be the best at this.
139
00:09:15,514 --> 00:09:17,849
Scott Woodward,
our athletic director, says it best.
140
00:09:17,933 --> 00:09:19,977
I think he's quoting Machiavelli
when he says,
141
00:09:20,060 --> 00:09:21,561
"In chaos, there's opportunity."
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00:09:24,898 --> 00:09:26,650
Where we are now...
143
00:09:26,733 --> 00:09:30,195
we were anticipating
we'd be there in 5 to 10 years,
144
00:09:30,279 --> 00:09:32,656
and it escalated so quickly.
145
00:09:36,535 --> 00:09:38,829
-Is that okay?
-[crewman] Yeah. Yeah.
146
00:09:38,912 --> 00:09:40,706
Have a seat.
147
00:09:40,789 --> 00:09:43,500
Are my feet okay, or do you want me
to be like cross-legged?
148
00:09:44,793 --> 00:09:48,463
[host] Well, hello there and welcome
to another edition of Meet the Press.
149
00:09:48,547 --> 00:09:50,590
Collectively,
schools make billions of dollars,
150
00:09:50,674 --> 00:09:52,259
mostly from football and basketball.
151
00:09:52,342 --> 00:09:54,720
[Worsham] The historic model
for college sports
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00:09:54,803 --> 00:09:59,182
has been about money-making programs
generating a lot of revenue.
153
00:09:59,266 --> 00:10:01,893
And because of amateurism laws,
154
00:10:01,977 --> 00:10:04,354
the athletes weren't allowed
to see that revenue.
155
00:10:04,438 --> 00:10:06,940
The National Collegiate
Athletic Association
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00:10:07,024 --> 00:10:11,278
has long defended the idea
of the amateur student athlete.
157
00:10:11,361 --> 00:10:14,323
But that concept
is facing its toughest trial yet.
158
00:10:14,406 --> 00:10:16,783
The case's origins go back to a lawsuit
159
00:10:16,867 --> 00:10:21,621
first brought by former
UCLA basketball player Ed O'Bannon
160
00:10:21,705 --> 00:10:23,915
after he saw his likeness in a video game.
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00:10:23,999 --> 00:10:26,335
Don't dunk the ball, son.
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00:10:26,418 --> 00:10:27,878
[man] Is that you?
163
00:10:27,961 --> 00:10:30,213
[Ed] Left hand. All net. Yes, that is me.
164
00:10:30,297 --> 00:10:31,715
[man laughs]
165
00:10:33,091 --> 00:10:36,303
[man] One of the arguments
that the NCAA uses
166
00:10:36,386 --> 00:10:41,892
is that part of the popularity
around college sports is the amateurism.
167
00:10:41,975 --> 00:10:45,187
That's what separates it
from professional leagues.
168
00:10:45,270 --> 00:10:48,190
Student athletes are students.
They are not employees.
169
00:10:48,273 --> 00:10:52,694
They were trying to distance their system
from a business.
170
00:10:52,778 --> 00:10:57,783
It's a paternalistic system that runs
almost like a plantation mentality.
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00:10:57,866 --> 00:11:00,952
For almost 100 years,
no one challenged it.
172
00:11:01,036 --> 00:11:02,871
[Todd] But those days are gone,
173
00:11:02,954 --> 00:11:06,375
and players in many sports
can now cash in.
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00:11:06,458 --> 00:11:07,876
That's the good news.
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00:11:07,959 --> 00:11:10,128
NIL...
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00:11:10,212 --> 00:11:12,714
is BS.
177
00:11:12,798 --> 00:11:14,174
Don't be a hater.
178
00:11:14,257 --> 00:11:16,301
There's going to be salty people.
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00:11:16,385 --> 00:11:18,095
NIL is pay-for-play.
180
00:11:18,178 --> 00:11:21,139
Remember, last July we came on
the show saying the NIL starts today.
181
00:11:21,223 --> 00:11:23,058
-Yeah, right?
-Now look at us.
182
00:11:23,141 --> 00:11:25,685
Less than a year later, it's a mess.
183
00:11:25,769 --> 00:11:29,523
Schools are coming in and paying you to
leave your school to come to their school.
184
00:11:29,606 --> 00:11:32,567
-It's the Wild West, baby.
-Trav, that's an understatement.
185
00:11:32,651 --> 00:11:35,320
That's the biggest thing
we're dealing with right now
186
00:11:35,404 --> 00:11:37,906
is we're all operating
under different state laws.
187
00:11:37,989 --> 00:11:42,035
This whole thing's gonna crash and burn
about as fast as one can crash and burn.
188
00:11:43,829 --> 00:11:46,832
[producer] What do you say to folks
that are critical of NIL?
189
00:11:46,915 --> 00:11:48,875
I can't really say what I want to say.
190
00:11:48,959 --> 00:11:50,877
[producer]
You can say whatever you want to say, man.
191
00:11:50,961 --> 00:11:53,004
[laughs] Nah, man, they trippin'.
192
00:11:53,088 --> 00:11:55,048
You spend so much time in college broke.
193
00:11:55,132 --> 00:11:56,508
You know, there's people
that come from nothing,
194
00:11:56,591 --> 00:11:58,593
so they take care of they people
back home.
195
00:11:58,677 --> 00:12:02,264
You have
all this glamor and glitz in facilities.
196
00:12:02,347 --> 00:12:04,766
You have all this money
that coaches are making.
197
00:12:04,850 --> 00:12:07,936
[camera lens snapping]
198
00:12:08,019 --> 00:12:10,063
Is this what we want
college football to become?
199
00:12:10,147 --> 00:12:13,733
Now you've got the Olivia Dunnes
and the Angel Reeses.
200
00:12:13,817 --> 00:12:16,236
They're getting
six and seven-figure deals.
201
00:12:18,697 --> 00:12:22,242
Lotta people think that NIL
has become bigger than the sport.
202
00:12:22,325 --> 00:12:25,537
I think it is destroying
college athletics.
203
00:12:25,620 --> 00:12:28,039
Um, if you don't like me, that's fine.
204
00:12:28,123 --> 00:12:30,333
[Reese] I've always posted
on my social media,
205
00:12:30,417 --> 00:12:32,919
but people think now
it's because of the money.
206
00:12:33,003 --> 00:12:34,546
[man] It changes everything--
207
00:12:34,629 --> 00:12:37,424
college football players
playing for the love of the game.
208
00:12:37,507 --> 00:12:40,469
If they're getting paid,
then we're gonna lose some of that.
209
00:12:40,552 --> 00:12:43,138
You don't have to play the money game,
210
00:12:43,221 --> 00:12:47,642
but if you want to capitalize
during your time as a student athlete,
211
00:12:47,726 --> 00:12:49,019
you can do that.
212
00:12:49,102 --> 00:12:52,522
There's us,
and then there's a Charlie Baker segment.
213
00:12:53,690 --> 00:12:54,858
Who's Charlie Baker?
214
00:12:54,941 --> 00:12:56,526
The new president of the NCAA.
215
00:12:56,610 --> 00:12:59,154
-Oh.
-[both laugh]
216
00:12:59,237 --> 00:13:02,532
Right now, there are no rules around
how name, image, and likeness works.
217
00:13:02,616 --> 00:13:04,159
Well, what does that mean?
218
00:13:04,242 --> 00:13:09,289
[Dellenger] The NIL era
has caused what they call chaos
219
00:13:09,372 --> 00:13:11,208
and is gonna lead to
220
00:13:11,291 --> 00:13:14,878
more changes that are even bigger
down the line.
221
00:13:14,961 --> 00:13:18,131
[Clark] I think we're headed towards
revenue sharing.
222
00:13:18,215 --> 00:13:22,677
In ten years, I think it'll be
more along the lines of unionized labor.
223
00:13:23,887 --> 00:13:25,430
You didn't want me to talk about the uh...
224
00:13:25,514 --> 00:13:26,973
[Jacobs] I didn't want you
to talk about revenue sharing.
225
00:13:27,057 --> 00:13:28,975
[Clark] Well, it's in the courts.
226
00:13:29,059 --> 00:13:32,521
[Jacobs] That was how I felt.
And then I got a little bit reprimanded.
227
00:13:32,604 --> 00:13:33,438
[Clark] Oh did you?
228
00:13:33,522 --> 00:13:34,356
[Jacobs] Well...
229
00:13:34,439 --> 00:13:36,274
[Clark] It's not really a secret anymore.
230
00:13:38,610 --> 00:13:39,986
[Clark] You ready?
231
00:13:41,696 --> 00:13:44,115
Nice and easy. Toes to the bottom.
232
00:13:44,199 --> 00:13:45,825
Down, down, down. Tight.
233
00:13:47,410 --> 00:13:48,662
Breathe.
234
00:13:48,745 --> 00:13:50,497
Hips, and lock it out.
235
00:13:51,373 --> 00:13:52,499
Nice.
236
00:13:56,169 --> 00:13:58,296
I think when NIL first started,
237
00:13:58,380 --> 00:14:00,757
it took Liv a little while
to kind of get a handle on
238
00:14:00,840 --> 00:14:05,053
how to balance the two parts of her life
that were both equally important to her.
239
00:14:08,348 --> 00:14:10,392
[Dunne] What's going on with NIL?
240
00:14:10,475 --> 00:14:13,311
There's no one I could follow
in their footsteps. I was kind of...
241
00:14:14,854 --> 00:14:17,816
...just winging it,
and it was kind of an unprecedented area.
242
00:14:19,651 --> 00:14:22,487
And it was hard to communicate
sometimes how I felt
243
00:14:22,571 --> 00:14:24,864
with the coaches, of being overwhelmed.
244
00:14:24,948 --> 00:14:27,200
They could definitely see it on my face.
245
00:14:30,370 --> 00:14:31,580
Very nice.
246
00:14:33,623 --> 00:14:36,501
This is my last year of gymnastics ever.
247
00:14:36,585 --> 00:14:39,921
It's time to make
the little girl I was proud.
248
00:14:43,675 --> 00:14:48,305
The expectation is to win
a national championship with my team
249
00:14:48,388 --> 00:14:52,058
because it's never been done
here at LSU before.
250
00:14:55,478 --> 00:14:57,522
[Clark] Good lift.
251
00:14:57,606 --> 00:15:02,193
[Dunne] I think this year
we have what it takes.
252
00:15:05,113 --> 00:15:06,990
[Clark] Hey, um...
253
00:15:07,073 --> 00:15:09,034
raise your hand if,
when you go to bed at night,
254
00:15:09,117 --> 00:15:12,162
you feel good about how you took
advantage of today's opportunity.
255
00:15:14,080 --> 00:15:16,041
Okay. All right.
256
00:15:16,124 --> 00:15:20,003
I'm gonna ask you all that every day.
Okay?
257
00:15:20,086 --> 00:15:23,048
'Cause tomorrow remembers today.
All right?
258
00:15:23,131 --> 00:15:24,799
Have a good one. See you tomorrow.
259
00:15:25,634 --> 00:15:28,595
[indistinct chatter]
260
00:15:31,348 --> 00:15:33,433
-On three.
-[all] Together we win!
261
00:15:33,516 --> 00:15:35,477
-Whoo!
-Let's go, team!
262
00:15:36,603 --> 00:15:39,397
[edgy music plays]
263
00:15:39,481 --> 00:15:41,524
[crowd cheers]
264
00:15:44,402 --> 00:15:49,199
[Dellenger] LSU is the only Power Five
athletic department in Louisiana.
265
00:15:50,700 --> 00:15:54,579
It's the flagship.
The purple and gold is everywhere.
266
00:15:56,414 --> 00:15:59,834
At the end of the day,
it's almost always about one thing,
267
00:15:59,918 --> 00:16:01,753
and it's did the Tigers win?
268
00:16:03,797 --> 00:16:09,844
LSU's athletic budget
is $199 million a year,
269
00:16:09,928 --> 00:16:13,306
and that ranked sixth nationally.
270
00:16:13,390 --> 00:16:16,851
And football is the main driver of that.
271
00:16:20,605 --> 00:16:23,400
Ticket sales, TV deals.
272
00:16:25,026 --> 00:16:29,364
And then donations
to the athletic department.
273
00:16:29,447 --> 00:16:32,617
90% of the money is really in football.
274
00:16:35,995 --> 00:16:40,333
If you win championships,
usually that drives the whole economy
275
00:16:40,417 --> 00:16:43,586
of not just an athletic department,
but a university.
276
00:16:43,670 --> 00:16:46,005
And not just university, but a town.
277
00:16:46,089 --> 00:16:48,508
And sometimes not just a town,
278
00:16:48,591 --> 00:16:52,887
but a region or a state
can be driven by football.
279
00:16:54,514 --> 00:16:56,307
And so if it's that important,
280
00:16:56,391 --> 00:16:59,394
then you're going to try to win
as much as you can.
281
00:16:59,477 --> 00:17:02,897
And in order to do that,
it's get the best player.
282
00:17:27,255 --> 00:17:29,799
[mellow electronic music plays]
283
00:17:34,679 --> 00:17:38,016
[Daniels] Quarterback is the most
important position on the field.
284
00:17:38,099 --> 00:17:39,851
You gonna get the hate and the blame,
285
00:17:39,934 --> 00:17:41,978
and you gonna get the praise
and you gonna get the money,
286
00:17:42,061 --> 00:17:44,272
so that's kinda why I took the position.
287
00:17:45,815 --> 00:17:49,319
I'm a West Coast kid, born and raised
in San Bernardino, California.
288
00:17:50,361 --> 00:17:51,905
Went to Arizona State.
289
00:17:51,988 --> 00:17:54,073
[announcer] Little misdirection
across the middle!
290
00:17:54,157 --> 00:17:56,242
Ball tipped and it was intercepted!
291
00:17:56,326 --> 00:17:57,702
[announcer 2] Daniels, denied again.
292
00:17:57,786 --> 00:18:01,080
[Daniels] Sophomore, junior year,
I dealt with things on and off the field.
293
00:18:01,164 --> 00:18:04,042
Just a lot of turmoil due to COVID.
294
00:18:04,125 --> 00:18:05,627
Decided to transfer portal.
295
00:18:06,628 --> 00:18:09,255
Coming here to LSU, they're a powerhouse.
296
00:18:09,339 --> 00:18:12,050
You're playing against the Alabamas,
the Georgias,
297
00:18:12,133 --> 00:18:14,093
playing on the biggest stage every week.
298
00:18:20,767 --> 00:18:21,935
What's up?
299
00:18:25,230 --> 00:18:29,567
[announcer continues indistinctly
under crowd noise]
300
00:18:33,905 --> 00:18:36,491
[announcer 2] I'm screaming up here...
301
00:18:37,075 --> 00:18:40,370
[man] I knew about his ability
right outta high school.
302
00:18:40,453 --> 00:18:44,749
Saw a freshman at Arizona State
who was dynamic
303
00:18:44,833 --> 00:18:48,503
and then didn't have the kind of
sophomore season
304
00:18:48,586 --> 00:18:53,132
that gave him the national notoriety
that he could have.
305
00:18:53,216 --> 00:18:55,760
So I saw an undervalued player.
306
00:18:55,844 --> 00:18:58,304
[Daniels] Georgia hot, Georgia hot,
Georgia hot.
307
00:18:58,388 --> 00:19:00,098
Yo, hustle, hustle, hustle, hustle.
308
00:19:00,181 --> 00:19:01,516
I know what Coach Kelly done.
309
00:19:01,599 --> 00:19:04,018
He done that at a high level
for many years.
310
00:19:04,102 --> 00:19:05,186
Ready. Set go.
311
00:19:06,396 --> 00:19:08,523
[man] Ready, set. Everybody set.
312
00:19:11,234 --> 00:19:13,361
[Daniels] I didn't know what was
gonna happen
313
00:19:13,444 --> 00:19:15,154
with the quarterback situation.
314
00:19:16,239 --> 00:19:17,907
Was I gonna play, was I not?
315
00:19:18,575 --> 00:19:20,618
But I bet on myself, obviously.
316
00:19:20,702 --> 00:19:22,787
You know, I been doing it my whole life.
317
00:19:24,789 --> 00:19:26,541
[Kelly] As I told him, I said, look,
318
00:19:26,624 --> 00:19:29,794
I'm coming down to take this job over.
319
00:19:29,878 --> 00:19:34,549
You've got as good of an opportunity
to be the starter here as anybody.
320
00:19:38,595 --> 00:19:41,598
[Daniels] When I came out here,
I was like I wanna go to the SEC.
321
00:19:41,681 --> 00:19:44,434
I want to play the best competition
in the best conference.
322
00:19:44,517 --> 00:19:46,227
But I didn't know what it was
323
00:19:46,311 --> 00:19:49,564
until I actually stepped foot
in here for a game.
324
00:20:01,576 --> 00:20:05,371
This is Death Valley,
where opponents' dreams come to die.
325
00:20:09,292 --> 00:20:13,588
Right now, I have a buncha memories
running through my head.
326
00:20:14,631 --> 00:20:16,341
Like the last year versus Alabama.
327
00:20:16,424 --> 00:20:18,635
[crowd cheering]
328
00:20:20,053 --> 00:20:22,472
[announcer] It's been a slugfest,
a top ten showdown.
329
00:20:22,555 --> 00:20:24,974
We've got five lead changes
in the second half.
330
00:20:25,850 --> 00:20:28,269
[announcer 2] Daniels in the shotgun,
along with Emery.
331
00:20:28,353 --> 00:20:29,812
Here's the snap.
332
00:20:31,064 --> 00:20:33,483
My love of the game comes
from when we were younger.
333
00:20:34,233 --> 00:20:37,528
When you're young and you just
having fun, running around
334
00:20:37,612 --> 00:20:39,155
just doing what you do.
335
00:20:39,238 --> 00:20:41,699
[announcer] Daniels looking left,
tosses it towards the end zone.
336
00:20:41,783 --> 00:20:42,617
Grabbing it!
337
00:20:42,700 --> 00:20:44,702
And if you good, you good.
If you not, you not.
338
00:20:44,786 --> 00:20:46,454
[announcer] Mason Taylor! Oh!
339
00:20:49,207 --> 00:20:52,961
[announcer 2] There's bedlam
in Baton Rouge as Daniels answers.
340
00:20:53,044 --> 00:20:55,838
What a fourth quarter. Incredible.
341
00:20:55,922 --> 00:20:57,340
You gotta have fun playing football.
342
00:20:57,423 --> 00:21:00,051
[announcer] It looks like LSU's
gonna head to overtime.
343
00:21:00,134 --> 00:21:01,427
Buckle up.
344
00:21:01,511 --> 00:21:06,182
Our team was tied directly to Daniels
in '22.
345
00:21:06,265 --> 00:21:09,310
The Alabama game... he was locked in.
346
00:21:10,520 --> 00:21:14,732
Every time they did something
with their star quarterback...
347
00:21:16,401 --> 00:21:18,653
...Daniels responded.
348
00:21:18,736 --> 00:21:22,156
[anouncer] So now LSU on offense.
First down and 10 at the 25.
349
00:21:22,240 --> 00:21:24,325
Daniels gonna keep,
trying to get to the edge.
350
00:21:24,409 --> 00:21:26,452
Gets by one defender,
cuts inside a blocker at the 20.
351
00:21:26,536 --> 00:21:28,162
Got another block at the 15.
352
00:21:28,246 --> 00:21:31,749
10, 5! Touchdown, Fighting Tigers!
353
00:21:31,833 --> 00:21:34,544
Jayden Daniels, 25-yard run.
354
00:21:34,627 --> 00:21:36,879
One play and a score.
355
00:21:36,963 --> 00:21:40,466
And it's 31-30. Down a point to Alabama.
356
00:21:40,550 --> 00:21:42,719
[Kelly] When you score on the first play,
357
00:21:42,802 --> 00:21:46,347
there's so much momentum
that you don't want to lose it.
358
00:21:46,431 --> 00:21:49,308
[announcer] Don't be surprised
if Brian Kelly goes for two here.
359
00:21:49,392 --> 00:21:51,769
Give Jayden Daniels
one more chance to win the game?
360
00:21:51,853 --> 00:21:53,563
That was a pretty easy decision.
361
00:21:55,106 --> 00:21:58,067
[announcer] They'll go for a 2-point,
try to win this football game.
362
00:21:59,402 --> 00:22:01,821
Comes down to one play here in overtime.
363
00:22:01,904 --> 00:22:03,906
31-30. Alabama leads.
364
00:22:04,991 --> 00:22:07,035
Daniels, for the win!
365
00:22:07,118 --> 00:22:08,453
That corner of the end zone.
366
00:22:08,536 --> 00:22:09,954
[announcer] Caught!
367
00:22:10,038 --> 00:22:13,291
It's good!
LSU does it!
368
00:22:24,052 --> 00:22:28,139
Brian Kelly shows the trust
that he has in his quarterback,
369
00:22:28,222 --> 00:22:29,766
and it pays off.
370
00:22:30,600 --> 00:22:33,061
A night they'll never forget
in Baton Rouge.
371
00:22:43,946 --> 00:22:46,407
[man] I've been to a lot of
college football games.
372
00:22:46,491 --> 00:22:48,076
That one was special.
373
00:22:48,159 --> 00:22:51,037
It's Alabama, for God's sakes, right?
374
00:22:51,120 --> 00:22:55,917
I'm sitting in the stands.
Grab my phone and I text Brian.
375
00:22:56,000 --> 00:22:57,543
You've got really big...
376
00:22:57,627 --> 00:22:59,921
and I don't-- say it.
I'm not gonna say it on camera.
377
00:23:01,214 --> 00:23:03,341
I said, "Man, you got big blanks."
378
00:23:03,424 --> 00:23:04,967
And, um...
379
00:23:05,051 --> 00:23:08,346
and then second text
is to my marketing director and said,
380
00:23:08,429 --> 00:23:11,557
"I want Jayden Daniels signed Monday."
381
00:23:11,641 --> 00:23:13,851
And when I met with him I said,
382
00:23:13,935 --> 00:23:16,479
"Well, Jayden, let's talk about
all your other deals."
383
00:23:16,562 --> 00:23:19,148
"What other deals?
I don't really have any other deals."
384
00:23:19,232 --> 00:23:22,360
I'm like,
"You're the star quarterback at LSU.
385
00:23:22,443 --> 00:23:25,446
You gotta have some deals."
"No, I really don't for now."
386
00:23:25,530 --> 00:23:26,864
I said, "We're gonna change that."
387
00:23:26,948 --> 00:23:28,825
♪ Keep going ♪
388
00:23:28,908 --> 00:23:30,451
♪ And get it done ♪
389
00:23:30,535 --> 00:23:32,537
♪ Keep going ♪
390
00:23:32,620 --> 00:23:34,413
♪ And get it done! ♪
391
00:23:34,497 --> 00:23:36,833
[McKernan] We filmed a little commercial
out in the parking lot
392
00:23:36,916 --> 00:23:40,461
to recreate the play--
the roll out and the catch.
393
00:23:40,545 --> 00:23:43,631
Um, I think people enjoyed that.
He was great.
394
00:23:43,714 --> 00:23:45,591
Think it was only a two-month deal.
395
00:23:45,675 --> 00:23:47,426
I think it was 50,000.
396
00:23:47,510 --> 00:23:48,761
A couple posts,
397
00:23:48,845 --> 00:23:51,514
do the commercial and remember,
we get to use his name,
398
00:23:51,597 --> 00:23:53,599
image, and likeness, right,
on a billboard.
399
00:23:53,683 --> 00:23:55,685
So that has really good value, right?
400
00:23:55,768 --> 00:23:57,186
♪ Car wrecks, done! ♪
401
00:23:57,270 --> 00:23:59,147
♪ Personal injury, done! ♪
402
00:23:59,230 --> 00:24:00,857
♪ Workers' comp, done! ♪
403
00:24:00,940 --> 00:24:02,567
♪ Truck wrecks, done! ♪
404
00:24:02,650 --> 00:24:04,235
Make the right call.
405
00:24:04,318 --> 00:24:06,237
[all] Get Gordon. Get it done!
406
00:24:08,114 --> 00:24:09,407
[McKernan] Maybe what I do
407
00:24:09,490 --> 00:24:12,743
is not well respected at all times.
408
00:24:12,827 --> 00:24:15,454
Some people say lawyers
are just above a car salesman,
409
00:24:15,538 --> 00:24:16,956
a used car salesman, right?
410
00:24:17,039 --> 00:24:20,251
And then a plaintiff lawyer
would be a step down from a lawyer.
411
00:24:21,085 --> 00:24:25,047
And then there's the worst of all,
the advertising plaintiff lawyer.
412
00:24:25,131 --> 00:24:26,549
And that's where I come in.
413
00:24:26,632 --> 00:24:30,011
[energetic music plays]
414
00:24:39,729 --> 00:24:42,273
Having a fancy car and all that...
415
00:24:42,356 --> 00:24:44,650
Does that work in well?
Oh, yeah, that's perfect.
416
00:24:44,734 --> 00:24:48,446
That's exactly--we want the...
We want the booster fat cat guy.
417
00:24:48,529 --> 00:24:49,572
Yeah.
418
00:24:51,490 --> 00:24:56,787
I put my toe in the NIL pool
just out of curiosity. That's it.
419
00:24:56,871 --> 00:24:59,498
You know, I'm always about trying
a new thing, a new angle,
420
00:24:59,582 --> 00:25:01,667
creating a little buzz, being contrarian.
421
00:25:03,085 --> 00:25:05,880
What NIL added, for me, at least--
422
00:25:05,963 --> 00:25:08,090
I would call it goodwill marketing.
423
00:25:10,885 --> 00:25:13,095
I never imagined
it would go as quickly as it has
424
00:25:13,179 --> 00:25:14,430
to where it is right now.
425
00:25:14,513 --> 00:25:17,558
I thought it would be
a much slower process.
426
00:25:17,642 --> 00:25:21,103
But they're-they're very aggressive
schools out there
427
00:25:21,187 --> 00:25:24,482
and figuring out how to get around
what the NCAA had put out there,
428
00:25:24,565 --> 00:25:26,484
so I think that accelerated everything.
429
00:25:32,240 --> 00:25:35,701
With these athletes and getting
to understand what they go through...
430
00:25:36,953 --> 00:25:39,080
...they're in a pressure cooker.
431
00:25:39,163 --> 00:25:41,290
Largely, a lot of it's due to NIL.
432
00:25:42,625 --> 00:25:47,171
Literally right now it's just tossing
bags of money out of the airplane
433
00:25:47,255 --> 00:25:49,590
to land on different athletes.
434
00:25:51,217 --> 00:25:53,844
Now you have young kids
435
00:25:53,928 --> 00:25:56,222
and oftentimes families
who've never had a dime
436
00:25:56,305 --> 00:25:59,558
trying to just get through
the fog of confusion that exists.
437
00:26:02,520 --> 00:26:05,064
What's gonna happen? What can you do?
What can you not do?
438
00:26:06,482 --> 00:26:07,692
And all of a sudden...
439
00:26:08,526 --> 00:26:10,486
there's a lot of pressure on them.
440
00:26:10,569 --> 00:26:13,281
[moody music plays]
441
00:26:13,364 --> 00:26:16,367
[running footsteps]
442
00:26:28,212 --> 00:26:29,213
[sighs] Oh.
443
00:26:31,507 --> 00:26:33,634
-Hey, Coach.
-You better make me famous.
444
00:26:33,718 --> 00:26:36,512
-That's all I'm saying.
-I got you being Hollywood, huh?
445
00:26:36,595 --> 00:26:38,472
[both laughing]
446
00:26:38,556 --> 00:26:39,765
Let's go.
447
00:26:43,144 --> 00:26:45,104
[Armstrong]
The secret to hurdling, honestly,
448
00:26:45,187 --> 00:26:47,356
is being confident and being aggressive.
449
00:26:54,196 --> 00:26:58,743
My first race ever in the hurdles,
it just felt natural.
450
00:26:58,826 --> 00:27:02,371
It felt like God was like,
this is your destiny.
451
00:27:02,455 --> 00:27:04,540
This is what I'm placing you on Earth for.
452
00:27:07,084 --> 00:27:08,377
I've broken a lot of records.
453
00:27:08,461 --> 00:27:09,879
[start gun pops]
454
00:27:11,047 --> 00:27:13,299
[announcer] Mota, Hollis, Taylor,
Stark, Armstrong,
455
00:27:13,382 --> 00:27:15,134
Phillips, Freeman and Marsh!
456
00:27:15,217 --> 00:27:18,804
[Armstrong] I've broken the school record,
the SEC record.
457
00:27:21,724 --> 00:27:24,101
Oh, my god. Oh, my god.
458
00:27:25,936 --> 00:27:27,480
I really want the world record.
459
00:27:29,482 --> 00:27:32,443
[percussive music plays]
460
00:27:42,620 --> 00:27:45,456
Push to the first hurdle. Drive down.
You got it.
461
00:27:48,751 --> 00:27:50,503
Come right off the hurdle.
462
00:27:53,464 --> 00:27:54,632
Thank you.
463
00:27:55,591 --> 00:27:58,928
[man] I have zero patience for somebody
464
00:27:59,011 --> 00:28:03,099
that the other 20 hours of the day
is not doing what they need to be doing.
465
00:28:03,182 --> 00:28:04,392
And guess what.
466
00:28:04,475 --> 00:28:05,726
I always find out.
467
00:28:05,810 --> 00:28:08,229
I always know, okay?
468
00:28:08,312 --> 00:28:10,106
Ain't no secrets in our world.
469
00:28:11,399 --> 00:28:14,693
So I expect everybody
to be doing all the things they can do
470
00:28:14,777 --> 00:28:18,989
from now until our entire season's over.
471
00:28:19,073 --> 00:28:22,576
And hopefully for some of you,
until the Olympic Games are over.
472
00:28:22,660 --> 00:28:24,078
Okay?
473
00:28:24,161 --> 00:28:25,329
It's a long time.
474
00:28:25,413 --> 00:28:28,249
So you gotta take care of
business every single day.
475
00:28:41,220 --> 00:28:43,848
[woman] Alia, you making all this NIL
money, give me a loan.
476
00:28:44,432 --> 00:28:46,100
I ain't got nothing myself.
477
00:28:46,183 --> 00:28:48,978
[woman] Making more money than
the pros out here.
478
00:28:49,061 --> 00:28:52,690
Oh, that's--yeah, that's not the truth.
I promise. [laughs]
479
00:28:52,773 --> 00:28:54,692
When NIL came about,
480
00:28:54,775 --> 00:28:57,486
I had no idea what to do.
481
00:28:57,570 --> 00:29:01,490
I just think that I was
kind of under-looked.
482
00:29:01,574 --> 00:29:04,076
And so I just really wanted to understand
483
00:29:04,160 --> 00:29:07,413
why wasn't getting these big name brands.
484
00:29:07,496 --> 00:29:09,290
And I was struggling at the time.
485
00:29:11,459 --> 00:29:13,836
-[woman] Hello. What's going on?
-[Armstrong] Hey guys.
486
00:29:13,919 --> 00:29:15,713
Nothin' much. How y'all been?
487
00:29:15,796 --> 00:29:16,839
-Good.
-Good.
488
00:29:16,922 --> 00:29:19,800
Okay, so I know you specifically asked.
489
00:29:19,884 --> 00:29:22,303
Trying to organize
your deliverables is a lot,
490
00:29:22,386 --> 00:29:24,680
especially with y'all season
about to get underway.
491
00:29:24,763 --> 00:29:27,183
So Katie and I both have
just a few tips there
492
00:29:27,266 --> 00:29:30,644
that we try and follow that
we think can be helpful for you.
493
00:29:30,728 --> 00:29:32,771
And then we'll talk about
494
00:29:32,855 --> 00:29:35,566
maybe some potential new targets
for businesses.
495
00:29:35,649 --> 00:29:39,403
[Armstrong] I reached out to Taylor
and Mary Claire and I said,
496
00:29:39,487 --> 00:29:42,865
"I'm too big of an athlete
and too big of a name at LSU
497
00:29:42,948 --> 00:29:45,451
to not be making money."
498
00:29:45,534 --> 00:29:50,623
And once they understood
my financial circumstances,
499
00:29:50,706 --> 00:29:52,249
they wanted to help me a lot.
500
00:29:52,333 --> 00:29:55,211
Hey, that's what we're here for.
We can help you with that.
501
00:29:55,294 --> 00:29:58,797
You know, you're a student athlete,
but now you're your own businesswoman.
502
00:29:58,881 --> 00:30:00,799
Um, but it is a learning curve.
503
00:30:02,092 --> 00:30:06,263
When everyone started talking about NIL
three years ago,
504
00:30:06,347 --> 00:30:10,267
everyone automatically
went to that 1% of top earners.
505
00:30:10,351 --> 00:30:13,854
And student athletes will sign
these national campaigns,
506
00:30:13,938 --> 00:30:17,316
and this is what it'll be, and that's it.
507
00:30:17,399 --> 00:30:19,151
When the reality is...
508
00:30:20,069 --> 00:30:24,323
98, 99% of our student athlete population
509
00:30:24,406 --> 00:30:27,076
doesn't have that same platform.
510
00:30:27,993 --> 00:30:31,705
Therefore, getting NIL deals
is a little bit more difficult.
511
00:30:32,540 --> 00:30:34,458
They are reaching out to brands.
512
00:30:36,043 --> 00:30:37,920
Alia Armstrong is a great example.
513
00:30:38,003 --> 00:30:42,967
Alia is like top four track
female student athletes in the world.
514
00:30:43,050 --> 00:30:46,845
I'm-I'm hoping
I see her run at the Paris Olympics.
515
00:30:46,929 --> 00:30:51,684
She came and sat down with my staff
and basically said,
516
00:30:51,767 --> 00:30:53,227
I need help getting NIL deals.
517
00:30:53,310 --> 00:30:55,938
And I'm sitting here going,
she's incredible.
518
00:30:56,730 --> 00:30:58,315
Really trying to be intentional
519
00:30:58,399 --> 00:31:00,317
with the businesses
that you're partnering with
520
00:31:00,401 --> 00:31:03,112
so you don't stretch yourself too thin,
because you are--
521
00:31:03,195 --> 00:31:06,115
I imagine your practice schedule
is about to be crazy,
522
00:31:06,198 --> 00:31:08,951
and you're gonna be
traveling for tournaments and stuff.
523
00:31:09,034 --> 00:31:11,912
-And Olympic trials too.
-Olympic trials, not to mention.
524
00:31:11,996 --> 00:31:14,748
-I'm all over the place. I'm trying.
-We've got you.
525
00:31:15,749 --> 00:31:18,669
Mentally, it's been super hard.
I can't lie.
526
00:31:18,752 --> 00:31:21,380
I feel like track and school
is already one job.
527
00:31:21,463 --> 00:31:26,302
So adding on another job is crazy.
I don't know what to do with that.
528
00:31:27,094 --> 00:31:29,972
And so it's almost like
an additional school
529
00:31:30,055 --> 00:31:32,099
instead of, like, oh yeah, it's just NIL.
530
00:31:32,182 --> 00:31:35,769
It's not anything crazy.
Like, no, it's hard.
531
00:31:35,853 --> 00:31:38,939
I feel like what would help me
stay on top of my stuff
532
00:31:39,023 --> 00:31:42,109
is like having a schedule
regularly meeting with y'all.
533
00:31:42,192 --> 00:31:43,152
Yeah. I like that idea.
534
00:31:43,235 --> 00:31:45,863
Like having y'all's knowledge
and presence would be, like,
535
00:31:45,946 --> 00:31:49,658
I have business people around me
and, like, people supporting me,
536
00:31:49,742 --> 00:31:52,870
so it would just feel like
someone's holding my hand, basically.
537
00:31:52,953 --> 00:31:54,288
I'm still a kid, so...
538
00:31:54,371 --> 00:31:57,166
[Mary Claire] That's what we're here for.
We can help you. Awesome!
539
00:31:57,249 --> 00:31:59,418
-Sweet.
-Big things ahead this year.
540
00:31:59,501 --> 00:32:01,045
-Let's go.
-I'm more confident now.
541
00:32:01,128 --> 00:32:03,088
[Mary Claire] I love it.
This is awesome.
542
00:32:03,172 --> 00:32:05,049
[Jacobs] If you wanna be active with it
543
00:32:05,132 --> 00:32:07,217
and you wanna find NIL deals,
you have to work for it.
544
00:32:07,301 --> 00:32:10,679
-You have to hustle a little bit.
-Excited to keep up with you this season.
545
00:32:10,763 --> 00:32:13,349
But we can help teach you how to hustle.
546
00:32:19,563 --> 00:32:21,649
The intent for NIL
547
00:32:21,732 --> 00:32:24,318
was the student athletes
to be able to use their name,
548
00:32:24,401 --> 00:32:25,736
image and likeness.
549
00:32:27,154 --> 00:32:30,866
That meant selling a jersey
in a sport shop, being in an ad.
550
00:32:30,949 --> 00:32:33,369
[Dunne] When you're in the gym
every day like me,
551
00:32:33,452 --> 00:32:35,412
you need leggings that can keep up.
552
00:32:36,205 --> 00:32:39,291
[Dellenger] Taking advantage of
their name, image and likeness--
553
00:32:39,375 --> 00:32:42,294
That was maybe the start of the story
and the start of NIL,
554
00:32:42,378 --> 00:32:46,090
and it has evolved into boosters
paying athletes
555
00:32:46,173 --> 00:32:52,012
and doing it, some might say,
disguised as-as NIL.
556
00:32:52,096 --> 00:32:55,015
[country western music plays]
557
00:32:56,558 --> 00:32:58,727
♪ I'm a Tiger ♪
558
00:32:58,811 --> 00:33:01,647
♪ And I bleed purple and gold ♪
559
00:33:01,730 --> 00:33:03,482
♪ Just a product of... ♪
560
00:33:03,565 --> 00:33:05,317
One of our sponsors, gentlemen.
561
00:33:05,401 --> 00:33:06,944
-Hey, guys.
-Where you wanna be?
562
00:33:07,027 --> 00:33:09,196
-Right in the middle.
-I wanna be by my man.
563
00:33:09,279 --> 00:33:10,823
[man] One, two, three.
564
00:33:12,491 --> 00:33:14,493
[Dellenger] Boosters had pool their money
565
00:33:14,576 --> 00:33:17,579
to distribute to athletes under the guise
566
00:33:17,663 --> 00:33:21,542
that these are NIL deals
where athletes are, you know,
567
00:33:21,625 --> 00:33:25,879
showing up to autograph sessions,
tweeting out something about a business.
568
00:33:25,963 --> 00:33:29,550
You know, they often call it
the real NIL and the fake NIL.
569
00:33:29,633 --> 00:33:34,346
That way they have a vehicle
to pay athletes directly.
570
00:33:34,430 --> 00:33:37,474
[host] All right. Well, ladies,
I know you always get excited
571
00:33:37,558 --> 00:33:39,143
when it's time for players.
572
00:33:39,226 --> 00:33:40,644
Get your pompoms.
573
00:33:40,728 --> 00:33:43,439
[band music plays]
574
00:33:43,522 --> 00:33:47,568
And ladies and gentlemen,
Jake and Meredith Manship
575
00:33:47,651 --> 00:33:52,781
walking with number five, Jayden Daniels!
576
00:33:52,865 --> 00:33:54,783
[cheers and applause]
577
00:33:58,746 --> 00:34:00,914
Welcome, Tigers.
578
00:34:02,583 --> 00:34:04,168
We always have a little competition.
579
00:34:04,251 --> 00:34:07,296
You gotta win over the Belles.
Because what happens at the Belles...
580
00:34:07,379 --> 00:34:10,048
-[women] Stays at the Belles.
-[host] Okay.
581
00:34:10,132 --> 00:34:13,677
This is Miss Lori.
So we're going to use her as a prop here.
582
00:34:13,761 --> 00:34:18,766
I want your best pick-up line on asking
Miss Lori to go eat dinner tonight.
583
00:34:18,849 --> 00:34:21,059
What kind of game do you have,
Will Campbell?
584
00:34:21,143 --> 00:34:23,270
-I mean--
-[host] Just asking her to dinner.
585
00:34:23,353 --> 00:34:26,356
-It's just dinner.
-I mean, honestly,
586
00:34:26,440 --> 00:34:28,776
I'm not one on the pick-up lines,
587
00:34:28,859 --> 00:34:31,570
because I get kind of cringed out
very easily.
588
00:34:31,653 --> 00:34:32,654
-Okay.
-[laughter]
589
00:34:32,738 --> 00:34:35,991
So if I did want to take
Miss Lori to dinner,
590
00:34:36,074 --> 00:34:39,328
I would probably be like, hey,
Miss Lori, would you be interested
591
00:34:39,411 --> 00:34:40,704
in going to dinner with me?
592
00:34:40,788 --> 00:34:43,499
That's very good.
Will Campbell. Thank you, Will.
593
00:34:43,582 --> 00:34:45,876
[applause]
594
00:34:45,959 --> 00:34:47,961
Jayden, I hate to do this to you,
595
00:34:48,045 --> 00:34:49,254
-but...
-[laughter]
596
00:34:49,338 --> 00:34:52,174
Mom's here.
You can play the Mom card and just say,
597
00:34:52,257 --> 00:34:54,551
"Hey, I'd rather not do it,"
I would respect that.
598
00:34:54,635 --> 00:34:55,594
[Regina] We don't lose.
599
00:34:55,677 --> 00:34:58,514
[host] We don't lose.
There'll be no Mom card today.
600
00:34:58,597 --> 00:35:01,642
[laughter, applause]
601
00:35:01,725 --> 00:35:03,602
Fire away, Jayden. This is Miss Lori.
602
00:35:05,562 --> 00:35:08,398
Okay, so how I would do it, first--
603
00:35:08,482 --> 00:35:10,943
How you doing, Miss Lori?
You know you beautiful?
604
00:35:11,026 --> 00:35:12,069
[laughter]
605
00:35:12,152 --> 00:35:15,155
You know, you caught my attention
from across the room.
606
00:35:15,239 --> 00:35:18,617
Walk up to you asking, you know,
how you doing today? Everything like that.
607
00:35:18,700 --> 00:35:21,411
What are you doing after this?
You trying to go get something to eat?
608
00:35:21,495 --> 00:35:24,540
And after that, I might even
get some tickets to the LSU game.
609
00:35:24,623 --> 00:35:26,500
[laughter, applause]
610
00:35:26,583 --> 00:35:29,419
[host] Sold out. Jayden Daniels.
611
00:35:30,921 --> 00:35:34,341
Jayden, so I'm gonna say it.
People don't like to talk about it,
612
00:35:34,424 --> 00:35:36,760
but you're absolutely in
the Heisman race, right?
613
00:35:36,844 --> 00:35:39,972
-[cheers and applause]
-You got a lotta votes here.
614
00:35:41,056 --> 00:35:43,267
You've been playing quarterback
all your life.
615
00:35:43,350 --> 00:35:45,269
You grew up dreaming of this moment.
616
00:35:45,352 --> 00:35:47,646
Certainly the team goals
are first and foremost,
617
00:35:47,729 --> 00:35:50,816
but how do you digest,
before you go out there,
618
00:35:50,899 --> 00:35:54,945
that each and every game,
the whole country's watching you?
619
00:35:55,028 --> 00:35:57,698
You know, I know team goals are first,
620
00:35:57,781 --> 00:36:01,201
and then obviously all eyes are on me
for the individual goals.
621
00:36:01,285 --> 00:36:04,079
But I've got a couple
more games left to finish stronger,
622
00:36:04,162 --> 00:36:06,665
you know, hopefully make my case
to win the Heisman.
623
00:36:06,748 --> 00:36:09,251
-[host] Okay. Very nice.
-[applause]
624
00:36:09,334 --> 00:36:12,546
Is there somebody in the audience
that you'd like to recognize?
625
00:36:12,629 --> 00:36:15,632
[laughs] Yeah, shout out to my mom.
626
00:36:15,716 --> 00:36:18,010
Number one fan right there. Love you.
627
00:36:18,093 --> 00:36:19,595
[cheers and applause]
628
00:36:24,725 --> 00:36:27,269
[mom] I've always taught Jayden
what you want in life,
629
00:36:27,352 --> 00:36:28,770
you have to speak it.
630
00:36:31,315 --> 00:36:34,192
So he's like,
"Mom, I wanna play in the NFL."
631
00:36:34,276 --> 00:36:36,778
He's probably said it since he was young.
632
00:36:36,862 --> 00:36:39,740
And...I'm always gonna support him.
633
00:36:45,287 --> 00:36:49,124
When we got to LSU in 2022,
they didn't really offer NIL
634
00:36:49,207 --> 00:36:51,376
to anybody on the quarterback side
635
00:36:51,460 --> 00:36:53,420
because they didn't know
who the quarterback was.
636
00:36:53,503 --> 00:36:56,173
When they came to me,
it was after Alabama.
637
00:37:00,636 --> 00:37:03,138
Then we had Powerade,
we had Beats, we had all these--
638
00:37:03,221 --> 00:37:08,477
so it was really the pre-season
in 2023 that really...
639
00:37:08,560 --> 00:37:10,312
NIL started really coming at him.
640
00:37:12,564 --> 00:37:16,151
But then we started to decline stuff.
641
00:37:17,402 --> 00:37:19,696
[Gordon] Regina,
she's a pro poker player, man.
642
00:37:19,780 --> 00:37:22,658
When I went to meet with them
to re-sign him for his senior year,
643
00:37:22,741 --> 00:37:26,453
she said, "Look, my son's gonna do
some special things this year."
644
00:37:26,536 --> 00:37:29,373
She saw it and I said I understand that,
but I have a budget.
645
00:37:29,456 --> 00:37:30,916
She's a tough negotiator.
646
00:37:30,999 --> 00:37:33,585
So, uh, we weren't able to sign him.
647
00:37:33,669 --> 00:37:37,381
I want my son to be branded
a different way.
648
00:37:37,464 --> 00:37:39,883
He's going to be
the face of somebody's franchise.
649
00:37:39,967 --> 00:37:44,137
He's going to be the face of someone's
agency and things like that.
650
00:37:44,221 --> 00:37:47,557
So, I don't want him to just look like
651
00:37:47,641 --> 00:37:49,518
any old cookie cutter,
652
00:37:49,601 --> 00:37:52,020
you know, copy and paste method.
653
00:37:52,104 --> 00:37:55,607
I feel sorry for the pro team
that drafts him
654
00:37:55,691 --> 00:37:57,401
and they gotta deal with her
on the other side of the table,
655
00:37:57,484 --> 00:37:59,778
because he gonna get paid, let me tell ya.
656
00:37:59,861 --> 00:38:01,530
[whistle blows]
657
00:38:01,613 --> 00:38:05,075
[low background chatter]
658
00:38:05,158 --> 00:38:08,203
[Regina] Jayden has not signed
a car deal,
659
00:38:08,286 --> 00:38:12,124
a trading card deal, a memorabilia deal.
660
00:38:12,207 --> 00:38:13,875
None of that right now.
661
00:38:13,959 --> 00:38:17,087
And I got people like, uh, hello,
662
00:38:17,170 --> 00:38:18,630
look at me, hello, hello.
663
00:38:18,714 --> 00:38:19,881
And nothing.
664
00:38:21,466 --> 00:38:24,302
You can't be wanting
to be the best of yourself
665
00:38:24,386 --> 00:38:26,596
and focus on the money.
666
00:38:26,680 --> 00:38:28,473
Like... you can't.
667
00:38:30,350 --> 00:38:34,062
[Daniels] Honestly, I spend
very minimal time doing NIL stuff.
668
00:38:34,146 --> 00:38:37,441
NIL comes, I'm gonna take the deals
I feel can help me and my brand,
669
00:38:37,524 --> 00:38:39,359
but it's just like on the back burner.
670
00:38:39,443 --> 00:38:41,528
-What up?
-Parish Cole.
671
00:38:41,611 --> 00:38:43,780
Mike's out of the box
for triple left right now.
672
00:38:43,864 --> 00:38:46,450
[Daniels] Yeah.
I'm trying to make the long money.
673
00:38:46,533 --> 00:38:48,744
I'm trying to make some millions,
I'm trying to see 30 M's.
674
00:38:48,827 --> 00:38:50,662
Bubba call, Bubba call, Bubba call.
675
00:38:50,746 --> 00:38:54,416
The NIL money cool and everything,
but my focus on the NFL.
676
00:39:00,297 --> 00:39:03,633
Alright, we get one opportunity this
weekend, right?
677
00:39:03,717 --> 00:39:07,721
Let's make sure for the next,
whatever, 28 hours, 26 hours,
678
00:39:07,804 --> 00:39:09,765
you do everything you need to do.
679
00:39:09,848 --> 00:39:10,849
Yes, sir, yes, sir.
680
00:39:10,932 --> 00:39:12,142
Set.
681
00:39:12,225 --> 00:39:13,894
Ready.
682
00:39:13,977 --> 00:39:15,687
-[whistle blows]
-Ready.
683
00:39:15,771 --> 00:39:18,190
Going to Alabama. It's a big time game.
684
00:39:18,273 --> 00:39:20,233
The battle for the SEC West.
685
00:39:20,317 --> 00:39:23,987
If we win that game, you know,
we're in a good place with the division.
686
00:39:24,071 --> 00:39:27,032
Monday, Monday, Monday, Monday.
What you doing, man?
687
00:39:28,533 --> 00:39:32,704
A lot of people talking about the game,
especially how the game ended last year
688
00:39:32,788 --> 00:39:35,373
and how we beat them in overtime.
689
00:39:35,457 --> 00:39:39,044
Obviously, they want revenge back,
you know, be a tough game for us.
690
00:39:39,127 --> 00:39:41,088
Family on two, family on two. One, two.
691
00:39:44,049 --> 00:39:46,176
[man] Oh, what's up, you bastards?
692
00:39:46,259 --> 00:39:48,512
You all ready to get your ass
kicked to T-Town tomorrow,
693
00:39:48,595 --> 00:39:50,472
-'cause I'm feeling hungry...
-[man 2] Uh-oh.
694
00:39:50,555 --> 00:39:53,850
...and it's looking like we got
some Alabama on the menu.
695
00:39:53,934 --> 00:39:57,521
What better way to kick off turkey season
696
00:39:57,604 --> 00:40:01,983
than when feasting on the flesh
of a declining empire?
697
00:40:02,067 --> 00:40:04,945
[announcer] Good afternoon.
Happy game day, Tiger fans.
698
00:40:05,028 --> 00:40:07,739
This is Fighting Tiger football.
You're listening to the LSU score...
699
00:40:07,823 --> 00:40:11,451
[announcer 2] After taking down
Alabama in overtime last season,
700
00:40:11,535 --> 00:40:14,287
and we've got first place
in the SEC West on the line.
701
00:40:14,371 --> 00:40:16,289
-Hey, girl, hey.
-Hey, how are you?
702
00:40:16,373 --> 00:40:17,541
I'm good, honey.
703
00:40:19,292 --> 00:40:21,628
[announcer] Doesn't it feel like
if there was ever one game,
704
00:40:21,711 --> 00:40:23,880
this is Jayden Daniels'
potential Heisman moment?
705
00:40:26,341 --> 00:40:28,343
[Saban] This is a very challenging guy
706
00:40:28,426 --> 00:40:30,637
because of his athleticism,
his ability to run.
707
00:40:30,720 --> 00:40:32,472
If you don't have great
pass rush lanes,
708
00:40:32,556 --> 00:40:35,225
he's gonna kill you stepping up
and running down the field.
709
00:40:35,308 --> 00:40:38,270
[crowd cheering]
710
00:40:43,650 --> 00:40:45,443
[Kelly] There's been a lotta talking.
711
00:40:45,527 --> 00:40:48,446
This is no longer about speaking words.
712
00:40:48,530 --> 00:40:50,365
This is about actions.
713
00:40:50,448 --> 00:40:53,618
And this is about our actions
as a football team.
714
00:40:53,702 --> 00:40:57,914
This is a game of football
that requires fast actions,
715
00:40:57,998 --> 00:40:59,499
violent actions.
716
00:40:59,583 --> 00:41:02,794
[announcer] Five minutes into the game.
No score with LSU.
717
00:41:02,878 --> 00:41:05,088
On the Alabama side of the 50.
718
00:41:05,922 --> 00:41:07,591
Mason Taylor, the tight end in motion.
719
00:41:09,176 --> 00:41:10,510
Daniels loads...
720
00:41:10,594 --> 00:41:12,262
going deep, man out there,
721
00:41:12,345 --> 00:41:14,639
Nabers, he's got it!
Touchdown LSU.
722
00:41:17,976 --> 00:41:20,478
Y'all gonna be the difference.
Everybody hear me?
723
00:41:20,562 --> 00:41:21,980
Fucking fight like you are.
724
00:41:22,063 --> 00:41:25,400
[upbeat band music playing]
725
00:41:25,483 --> 00:41:27,527
[announcer] The first down,
throw at the 23.
726
00:41:27,611 --> 00:41:31,281
And that's Milroe all the way.
Jalen Milroe will walk in.
727
00:41:31,364 --> 00:41:33,408
Touchdown Alabama.
728
00:41:33,491 --> 00:41:36,036
It was our biggest third down
of the first half.
729
00:41:36,119 --> 00:41:37,621
[announcer 2] Daniels...
730
00:41:37,704 --> 00:41:40,040
and, whoa, did he get rocked that time.
731
00:41:40,123 --> 00:41:42,792
He's gonna feel that one
all the way to the sidelines.
732
00:41:42,876 --> 00:41:45,170
[Regina] All right. We're down seven.
733
00:41:45,253 --> 00:41:48,048
A minute left.
We gotta get some points right now.
734
00:41:48,131 --> 00:41:51,259
Seven would be nice,
but we gotta get points.
735
00:41:51,343 --> 00:41:54,638
[announcer] But this is by far
the best defense they've faced all year.
736
00:41:54,721 --> 00:41:57,015
And complicated with no timeouts.
737
00:41:59,351 --> 00:42:00,936
Daniels throws...
738
00:42:01,019 --> 00:42:02,812
caught, and...
739
00:42:02,896 --> 00:42:05,023
touchdown, Fighting Tigers!
740
00:42:08,860 --> 00:42:12,072
With time basically running out
in the half, Jayden Daniels does this.
741
00:42:12,155 --> 00:42:13,657
What a first half.
742
00:42:14,282 --> 00:42:16,868
[announcer] Alabama 21. LSU 21.
743
00:42:18,370 --> 00:42:20,413
[assistant coach]
All right, to start the second half,
744
00:42:20,497 --> 00:42:23,166
It's gonna come down to eyes and leverage.
745
00:42:23,250 --> 00:42:25,126
Period. End of story.
746
00:42:25,210 --> 00:42:28,004
[assistant coach 2] Big time players
make big time plays in big time games.
747
00:42:28,088 --> 00:42:31,132
You already know. It's time
to go get paid. It's all about the money.
748
00:42:31,216 --> 00:42:32,842
Let's go.
749
00:42:34,219 --> 00:42:37,222
Don't play with mine.
Don't play with mine!
750
00:42:38,515 --> 00:42:40,475
You can play with everybody else.
Don't play with mine, though.
751
00:42:40,558 --> 00:42:43,270
[announcer] Hope the second half's
as good as the first one. Here we go.
752
00:42:43,353 --> 00:42:45,272
[announcer 2]
That beleaguered LSU defense--
753
00:42:45,355 --> 00:42:48,024
-let's see if they get another stop.
-Second down and five.
754
00:42:48,108 --> 00:42:50,902
Alabama could get a first down
at the six-yard line.
755
00:42:50,986 --> 00:42:53,154
And it's Jalen Milroe. Pump fakes.
756
00:42:53,238 --> 00:42:54,739
Jalen Milroe!
757
00:42:55,824 --> 00:42:58,576
Touchdown Alabama again.
758
00:42:58,660 --> 00:43:02,914
LSU trying to pull back-to-back stunners
over Alabama.
759
00:43:02,998 --> 00:43:07,043
The two-point conversion
that ended this one last year in overtime.
760
00:43:08,211 --> 00:43:11,673
[announcer 2] The only answer for LSU
is put a touchdown on the board
761
00:43:11,756 --> 00:43:15,593
and try to get that one stop
that Brian Kelly was talking about
762
00:43:15,677 --> 00:43:16,720
at the end of the third quarter.
763
00:43:19,139 --> 00:43:22,183
[dramatic music plays]
764
00:43:42,370 --> 00:43:46,249
[hushed notes playing]
765
00:43:51,087 --> 00:43:55,175
Jayden Daniels still face down
on that Dallas Turner hit.
766
00:43:55,258 --> 00:43:58,511
-Boy, I hope Jayden Daniels is okay.
-[announcer 2] That's for sure.
767
00:43:58,595 --> 00:44:01,264
And you wonder if it's gonna
approach targeting here.
768
00:44:14,778 --> 00:44:18,156
[dramatic orchestration]
59419
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