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[tires screeching]
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00:00:02,000 --> 00:00:07,000
Downloaded from
YTS.MX
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00:00:03,655 --> 00:00:05,965
[film projector running]
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00:00:06,034 --> 00:00:08,344
- There were two
problems with MTV.
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00:00:08,000 --> 00:00:13,000
Official YIFY movies site:
YTS.MX
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00:00:08,413 --> 00:00:10,551
Problem one was,
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00:00:10,620 --> 00:00:12,896
they were only on cable.
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00:00:12,965 --> 00:00:17,689
And in Boston, cable
penetration was only 30, 35%.
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00:00:17,758 --> 00:00:20,655
Problem two was,
I thought they sucked.
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00:00:20,724 --> 00:00:22,241
They were horrible.
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00:00:22,310 --> 00:00:25,482
They were in this little
tiny set in New York.
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00:00:25,551 --> 00:00:28,448
They play a video,
they play a video,
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00:00:28,517 --> 00:00:30,620
then they go to the
VJ sitting there,
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00:00:30,689 --> 00:00:34,068
"Well, that was Duran
Duran and [mumbling],
15
00:00:34,137 --> 00:00:36,379
"and coming up now we're
gonna see something else."
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00:00:36,448 --> 00:00:37,551
And we'll go to something else.
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00:00:37,620 --> 00:00:38,931
It was so boring.
18
00:00:39,000 --> 00:00:40,206
There was nothing to it.
19
00:00:40,275 --> 00:00:43,724
But the excitement was
having the lifestyle
20
00:00:43,793 --> 00:00:47,241
of music and contemporary music,
21
00:00:47,310 --> 00:00:50,137
contemporary
lifestyle on the TV.
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00:00:50,206 --> 00:00:53,344
So that part of it
I saw could be working.
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00:00:53,413 --> 00:00:55,965
Then I thought, you could
really do something with this
24
00:00:56,034 --> 00:00:57,379
and get people involved.
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00:00:57,448 --> 00:01:00,862
You can get the culture
of the community involved,
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00:01:00,931 --> 00:01:03,655
culture of the music
industry and just... lifestyle.
27
00:01:03,724 --> 00:01:07,931
["No Place Like Home"
by the Neighborhoods playing]
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00:01:11,758 --> 00:01:14,000
♪ Mom and Dad are so frightening
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00:01:14,068 --> 00:01:16,586
♪ Every day is a crisis
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00:01:16,655 --> 00:01:19,137
♪ Dad comes home
and he's nervous
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00:01:19,206 --> 00:01:21,448
♪ The air so thick
you can't breath
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00:01:21,517 --> 00:01:22,724
♪ Don't let them get to you
33
00:01:22,793 --> 00:01:24,172
♪ There's not much you can do
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00:01:24,241 --> 00:01:26,724
♪ And little boy I know
what you're going through
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00:01:26,793 --> 00:01:30,689
♪ And little boy I know
what you're going through...
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00:01:30,758 --> 00:01:32,482
♪
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00:01:39,896 --> 00:01:42,000
♪ Life's not easy as a weakling
38
00:01:42,068 --> 00:01:45,068
♪ Always taking a beating
39
00:01:45,137 --> 00:01:47,275
♪ My best friend is my Hi-Fi
40
00:01:47,344 --> 00:01:50,137
♪ At 33 and 45
41
00:01:50,206 --> 00:01:52,517
♪ When you get home from school
run for your lonely room
42
00:01:52,586 --> 00:01:54,965
♪ And little boy I know
what you're going through
43
00:01:55,034 --> 00:01:58,448
♪ And little boy I know
what you're going through
44
00:01:58,517 --> 00:02:00,379
♪
45
00:02:08,034 --> 00:02:10,689
♪ First grade straight As
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00:02:10,758 --> 00:02:13,275
♪ I was a good boy
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00:02:13,344 --> 00:02:15,241
♪ Grade six, grades slipped
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♪ I was losing interest
49
00:02:17,896 --> 00:02:21,275
♪ Fun time, grade nine
50
00:02:21,344 --> 00:02:23,517
♪ Fools for friends
and cheap highs
51
00:02:23,586 --> 00:02:26,241
♪ Grade 12, expelled
52
00:02:26,310 --> 00:02:28,586
♪ Never learned my lesson
53
00:02:28,655 --> 00:02:30,931
♪ Mom and Dad are frightening
54
00:02:31,000 --> 00:02:32,862
♪ Every day is a crisis
55
00:02:32,931 --> 00:02:36,034
♪ Dad comes home
and he's nervous
56
00:02:36,103 --> 00:02:38,482
♪ Air's so thick
you can't breathe
57
00:02:38,551 --> 00:02:39,482
♪ Don't let it get to you
58
00:02:39,551 --> 00:02:40,896
♪ There's not much you can do
59
00:02:40,965 --> 00:02:43,172
♪ And little boy I know
what you're going through
60
00:02:43,241 --> 00:02:47,517
♪ And little boy I know
what you're going through
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00:02:47,586 --> 00:02:49,517
♪ Life's no fun
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00:02:49,586 --> 00:02:53,068
♪ Let's pretend
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00:02:53,137 --> 00:02:54,931
♪ Life's no fun
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00:02:55,000 --> 00:02:58,000
♪ Let's pretend
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00:02:58,068 --> 00:03:00,689
♪ Life's no fun
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00:03:00,758 --> 00:03:03,241
♪ Let's pretend
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00:03:03,310 --> 00:03:07,310
♪ Life's no fun
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♪
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[song ends]
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[intermittent television static]
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- UHF channel 66 will be
broadcasting music videos
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to all of southern New England.
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- A new UHF, non-cable, free
24-hour music video service,
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s forerunner of localized
music video stations
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spreading around the country.
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- [Reporter] New England
is getting its taste
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of a whole new
entertainment medium.
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00:03:47,517 --> 00:03:50,000
The techno age of video
is changing the shape
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00:03:50,068 --> 00:03:51,724
of broadcasting.
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00:03:51,793 --> 00:03:54,724
- [Narrator] V66,
the beat goes on.
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00:03:54,793 --> 00:03:55,724
[static]
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00:04:01,413 --> 00:04:03,448
- I made some great
decisions when I was a kid
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00:04:03,517 --> 00:04:05,172
because I followed my heart.
84
00:04:05,241 --> 00:04:07,137
I think I learned it from
my mother, who'd say to me,
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"If you do what you believe in,
you won't fail."
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00:04:10,689 --> 00:04:13,896
I was kind of a, you know,
techno geek back then.
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When I was 12 or 13,
I built a little radio station
88
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in my bedroom.
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00:04:18,655 --> 00:04:20,206
I hooked an antenna up
and you could hear it
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00:04:20,275 --> 00:04:21,517
all around my neighborhood.
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00:04:21,586 --> 00:04:22,793
And I really liked that.
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00:04:22,862 --> 00:04:24,758
I really got
fascinated with radio.
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00:04:24,827 --> 00:04:26,413
And I thought
radio was exciting.
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00:04:26,482 --> 00:04:27,482
It was a community.
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00:04:27,551 --> 00:04:29,000
It was a bonding experience
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where lots and lots of people
are sharing
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this common experience together.
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It was about that time I walked
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into Weston High
School one morning.
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00:04:39,413 --> 00:04:41,034
And went down to my
locker and someone said,
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"Hey, Arnie Ginsburg
mentioned Weston High School
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00:04:43,827 --> 00:04:46,068
on his radio show last night."
103
00:04:46,137 --> 00:04:48,689
And I said,
"Who is Arnie Ginsburg?"
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- I went on the air in 1956
as a rock and roll disc jockey.
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00:04:53,172 --> 00:04:56,206
And prior to that
I was an engineer.
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00:04:56,275 --> 00:04:59,172
I got a lot of licenses with
stations around New England.
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00:04:59,241 --> 00:05:01,344
- Well, I was always
fascinated by radio
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00:05:01,413 --> 00:05:03,931
because radio is hot,
happening, very social.
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00:05:04,000 --> 00:05:05,758
It was interacting really
strongly with people,
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00:05:05,827 --> 00:05:08,000
much more directly
than TV at the time.
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00:05:08,068 --> 00:05:11,344
- And I just went on the
air 'cause somebody said,
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00:05:11,413 --> 00:05:13,448
"Hey Arnie, you wanna
do a radio show?"
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00:05:13,517 --> 00:05:14,620
I said, "Okay."
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00:05:14,689 --> 00:05:17,482
And everybody thought
radio was dying
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00:05:17,551 --> 00:05:20,034
'cause television was gonna
knock radio out of business.
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And that was 1956.
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God, that was 30 years ago.
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So I went on the air as a joke
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and it caught on instantly.
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- First time I was
ever on the radio
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00:05:30,310 --> 00:05:31,896
when I was 15 years old,
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I was a guest from
Weston High School
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00:05:33,620 --> 00:05:35,275
on Arnie Ginsburg's radio show.
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00:05:35,344 --> 00:05:37,931
- Well my show was
called the Night Train.
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00:05:38,000 --> 00:05:41,586
- ♪ Get around, everybody
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00:05:41,655 --> 00:05:43,931
♪ We are about to hear
127
00:05:44,000 --> 00:05:46,068
♪ The show that's gonna make you
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00:05:46,137 --> 00:05:48,586
♪ Smile from ear to ear,
it's Arnie Ginsburg
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00:05:48,655 --> 00:05:50,137
[honking]
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00:05:50,206 --> 00:05:52,275
♪ On the Night Train show
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00:05:52,344 --> 00:05:55,241
- The Beatles were
in the Boston Garden
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and I was one of
the emcees there.
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00:05:58,103 --> 00:06:00,724
There I am in the front row.
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00:06:00,793 --> 00:06:02,517
In this picture, I'm smiling.
135
00:06:02,586 --> 00:06:05,103
But the one on the
"Globe" I wasn't smiling
136
00:06:05,172 --> 00:06:08,206
and it said,
"Unidentified man on the right
137
00:06:08,275 --> 00:06:10,758
seems unimpressed by it all."
138
00:06:10,827 --> 00:06:13,000
- But I decided I wanted
to get a job in radio,
139
00:06:13,068 --> 00:06:15,586
so I got in my car
and told my parents
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00:06:15,655 --> 00:06:17,000
I wanted to take a
day off from school.
141
00:06:17,068 --> 00:06:19,551
But I stumbled into this
radio station in Milford
142
00:06:19,620 --> 00:06:22,758
and then this guy named Charlie
was the program director.
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00:06:22,827 --> 00:06:23,862
He happened to come out
while I was talking
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00:06:23,931 --> 00:06:25,137
to the receptionist
and I said,
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00:06:25,206 --> 00:06:27,379
"Hi, I'm looking for
some part-time work."
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00:06:27,448 --> 00:06:29,068
He said, "Oh, come on in."
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00:06:29,137 --> 00:06:30,862
So I'm in the studio with
him while he's doing the show
148
00:06:30,931 --> 00:06:32,862
and he said,
"Could you read the news?"
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00:06:32,931 --> 00:06:34,172
I said, "Oh sure,
I'm in the announcers club
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00:06:34,241 --> 00:06:35,655
at Weston High School."
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00:06:35,724 --> 00:06:37,310
I'm a little bit nervous
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00:06:37,379 --> 00:06:39,172
and I came up and
I read the news.
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00:06:39,241 --> 00:06:41,275
That was that and said okay,
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00:06:41,344 --> 00:06:43,172
he said, "We'll hire
you to be on the air
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00:06:43,241 --> 00:06:44,344
on Saturday and Sunday."
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00:06:44,413 --> 00:06:46,862
After working in Milford,
I got a call
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00:06:46,931 --> 00:06:48,620
from the program director
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00:06:48,689 --> 00:06:51,862
of a radio station in
Worcester called WORC.
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00:06:51,931 --> 00:06:53,758
This is what...
this changed my life.
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00:06:53,827 --> 00:06:56,172
There couldn't have been
a better radio station
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00:06:56,241 --> 00:06:59,931
on this planet for me
to have gotten into
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and been hired at.
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00:07:01,310 --> 00:07:05,758
Because they epitomized
what I loved about radio,
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00:07:05,827 --> 00:07:06,827
which was the community.
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00:07:06,896 --> 00:07:08,241
I remember getting in my car,
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00:07:08,310 --> 00:07:11,000
turning on the radio,
and looking for WORC.
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00:07:11,068 --> 00:07:12,275
And I'm going up
and down the dial.
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00:07:12,344 --> 00:07:16,000
And the first thing I
hear is this crazy song.
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00:07:16,068 --> 00:07:17,689
[knocks on table]
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00:07:17,758 --> 00:07:19,965
♪ Don't knock, don't phone.
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00:07:20,034 --> 00:07:22,068
♪ Come on in and make
yourself at home.
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00:07:22,137 --> 00:07:23,862
♪ It's always open house
at our house.
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00:07:23,931 --> 00:07:26,206
It was this funky
jingle with a piano.
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00:07:26,275 --> 00:07:28,137
I thought, "What kind
of station is this?"
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00:07:28,206 --> 00:07:30,620
Then these guys came on and
they're yelling back and forth
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00:07:30,689 --> 00:07:31,689
and, oh, "Call up.
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00:07:31,758 --> 00:07:33,206
"The phone lines are open.
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00:07:33,275 --> 00:07:34,689
"We're only gonna play
songs you tell us to play
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00:07:34,758 --> 00:07:36,068
and this is your radio station."
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00:07:36,137 --> 00:07:40,172
That is what has guided me
my whole life.
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00:07:40,241 --> 00:07:41,517
I saw the success.
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00:07:41,586 --> 00:07:45,551
I saw not a little success--
the runaway success.
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00:07:45,620 --> 00:07:48,172
And it is that energy,
that community,
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00:07:48,241 --> 00:07:51,620
and that excitement
that gets people involved.
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00:07:51,689 --> 00:07:53,655
I ended up in Albany, New York,
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00:07:53,724 --> 00:07:57,172
at this big 50,000 watt
station called WPTR.
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00:07:57,241 --> 00:07:59,344
The thing I hated about my job
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00:07:59,413 --> 00:08:01,310
was working for
a program director
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00:08:01,379 --> 00:08:04,448
who was trying to create
the same kind of radio station
190
00:08:04,517 --> 00:08:06,827
that I knew was not the
best that they could be.
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00:08:06,896 --> 00:08:09,137
So I should have
my own radio station.
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00:08:09,206 --> 00:08:11,241
I started doing a
search for a frequency.
193
00:08:11,310 --> 00:08:13,551
I found this frequency
for a new radio station
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00:08:13,620 --> 00:08:16,724
that could be put
into suburban Boston.
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00:08:16,793 --> 00:08:20,724
1060 AM,
beautiful dial position.
196
00:08:20,793 --> 00:08:25,896
So I called a guy who had
been one of the original hosts
197
00:08:25,965 --> 00:08:27,965
of Open House Party
named Mel Miller.
198
00:08:28,034 --> 00:08:32,344
Mel Miller this time was
the program director of WMEX.
199
00:08:32,413 --> 00:08:34,034
And I said, "Hey Mel,"
200
00:08:34,103 --> 00:08:35,931
I said,
"I'd like to come to Boston
201
00:08:36,000 --> 00:08:37,896
because I want to put this
radio station together."
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00:08:37,965 --> 00:08:39,241
I said, "Do you
have any openings?
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00:08:39,310 --> 00:08:40,620
He said, "Yeah."
So I got hired.
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00:08:40,689 --> 00:08:43,172
So I quit my job
at WPTR in Albany.
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00:08:43,241 --> 00:08:46,275
Moved home to Boston,
which was really exciting.
206
00:08:46,344 --> 00:08:48,137
And I went on the
All Night show.
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00:08:48,206 --> 00:08:50,379
And all night I did that
and all day I went around
208
00:08:50,448 --> 00:08:52,586
putting my radio station
together.
209
00:08:52,655 --> 00:08:55,758
It took eight years
of government crap
210
00:08:55,827 --> 00:08:57,517
to finally get the license.
211
00:08:57,586 --> 00:09:00,068
And we put it on
the air in 1972,
212
00:09:00,137 --> 00:09:01,896
it was very successful.
213
00:09:01,965 --> 00:09:04,689
♪
214
00:09:04,758 --> 00:09:07,068
And by 1975 I was bored again.
215
00:09:07,137 --> 00:09:08,517
I thought,
"Well, what else is there?"
216
00:09:08,586 --> 00:09:10,241
So I've been studying
the FCC rules
217
00:09:10,310 --> 00:09:13,206
and I found there was
a television channel
218
00:09:13,275 --> 00:09:15,793
that had been allocated
to the city of Worcester
219
00:09:15,862 --> 00:09:18,137
that no one had
ever applied for.
220
00:09:18,206 --> 00:09:20,103
It was channel 66.
221
00:09:20,172 --> 00:09:22,862
There was also a rule that
they've since gotten rid of
222
00:09:22,931 --> 00:09:25,103
that said if there's a
channel assigned to a city,
223
00:09:25,172 --> 00:09:28,758
you can apply to have
that channel assigned
224
00:09:28,827 --> 00:09:32,482
to any city within 15 miles.
225
00:09:32,551 --> 00:09:35,862
So I got a compass out, I put it
on the Worcester Post Office,
226
00:09:35,931 --> 00:09:37,896
and there's
Marlborough, Massachusetts.
227
00:09:37,965 --> 00:09:43,103
And Marlborough was 13.6
miles from Worcester.
228
00:09:43,172 --> 00:09:44,827
And what's significant
about that is
229
00:09:44,896 --> 00:09:47,931
that Marlborough was
in Middlesex County,
230
00:09:48,000 --> 00:09:50,758
which is the largest county
in Massachusetts in population.
231
00:09:50,827 --> 00:09:53,689
So suddenly we had a place
to put the television station
232
00:09:53,758 --> 00:09:55,620
which could make
it a Boston station
233
00:09:55,689 --> 00:09:57,137
instead of a Worcester station.
234
00:09:57,206 --> 00:10:00,000
- I'm not even sure when he
was first getting the license
235
00:10:00,068 --> 00:10:01,310
and first putting it on the air
236
00:10:01,379 --> 00:10:04,206
he was sure what he
was gonna do with it.
237
00:10:04,275 --> 00:10:07,137
It wasn't always gonna
be a music video station.
238
00:10:07,206 --> 00:10:09,965
I can remember actually
going to conventions,
239
00:10:10,034 --> 00:10:12,206
weekend programming
conventions with him,
240
00:10:12,275 --> 00:10:14,172
and trying to decide
whether it was gonna be
241
00:10:14,241 --> 00:10:18,103
the game show channel
or, you know, TV shows
242
00:10:18,172 --> 00:10:20,448
or what kind of programming
he was gonna put on it.
243
00:10:20,517 --> 00:10:23,689
- He said he'd
like to put it on...
244
00:10:23,758 --> 00:10:26,344
you know,
"I wanna do something with it.
245
00:10:26,413 --> 00:10:28,620
Are you interested
in getting involved?"
246
00:10:28,689 --> 00:10:31,689
- One of the problems
in building
247
00:10:31,758 --> 00:10:34,034
this television station, putting
the business plan together,
248
00:10:34,103 --> 00:10:35,758
was getting programming.
249
00:10:35,827 --> 00:10:37,310
The last thing I wanted
to do was work
250
00:10:37,379 --> 00:10:39,758
at a TV station with reruns,
251
00:10:39,827 --> 00:10:42,310
just more of the same old thing.
252
00:10:42,379 --> 00:10:45,241
But from a radio background,
I saw all the potential
253
00:10:45,310 --> 00:10:47,793
that television
really had to do more
254
00:10:47,862 --> 00:10:51,586
than just be a place that
has reruns and old movies.
255
00:10:51,655 --> 00:10:54,517
There was no
programming available.
256
00:10:54,586 --> 00:10:56,827
There were no network
affiliations available.
257
00:10:56,896 --> 00:10:59,034
There was no syndicated
programming to buy.
258
00:10:59,103 --> 00:11:02,724
Every station in Boston had
bought everything on market.
259
00:11:02,793 --> 00:11:05,413
There were no film
packages to buy.
260
00:11:05,482 --> 00:11:07,344
There was nothing.
261
00:11:07,413 --> 00:11:09,310
There was no
programming available
262
00:11:09,379 --> 00:11:11,448
to put on this
television station.
263
00:11:11,517 --> 00:11:15,241
So that means you had to
create your own programming.
264
00:11:16,931 --> 00:11:18,620
[pages flipping]
265
00:11:25,172 --> 00:11:29,241
- Video started as record
company advertisements
266
00:11:29,310 --> 00:11:32,068
before MTV and V66
267
00:11:32,137 --> 00:11:37,862
and all of that, and that's
basically what they were.
268
00:11:37,931 --> 00:11:42,517
There was no market for them
other than to sell records.
269
00:11:42,586 --> 00:11:45,379
But they became so popular
and there were so many
270
00:11:45,448 --> 00:11:48,517
that MTV started
and V66 started.
271
00:11:48,586 --> 00:11:51,620
- So what do you put
on a three million watt
272
00:11:51,689 --> 00:11:53,448
television station
in the nation's
273
00:11:53,517 --> 00:11:55,206
fifth largest television market?
274
00:11:55,275 --> 00:11:59,586
[rock music]
275
00:12:11,103 --> 00:12:15,551
♪
276
00:12:34,448 --> 00:12:37,310
- It was really great to
watch music 24 hours a day
277
00:12:37,379 --> 00:12:42,655
and visualize the songs
and see a story put to it
278
00:12:42,724 --> 00:12:44,793
or just see unrelated
images put to it.
279
00:12:44,862 --> 00:12:46,448
And it was also the
first time they introduce
280
00:12:46,517 --> 00:12:48,068
this very fast editing,
281
00:12:48,137 --> 00:12:50,862
which now is, you know,
gets faster and faster
282
00:12:50,931 --> 00:12:52,413
and we're all, you know...
283
00:12:52,482 --> 00:12:54,931
all have ADD because we're doing
something on our Blackberry
284
00:12:55,000 --> 00:12:56,517
and looking at this
and listening to that.
285
00:12:56,586 --> 00:12:58,620
But I think MTV actually
was the beginning
286
00:12:58,689 --> 00:13:00,310
of that chop chop chop,
you know,
287
00:13:00,379 --> 00:13:01,827
chopping up your attention span.
288
00:13:01,896 --> 00:13:04,413
- Well, I thought
it was very unique.
289
00:13:04,482 --> 00:13:07,413
Obviously no one had ever
seen anything like it before.
290
00:13:07,482 --> 00:13:09,517
- It was like when FM started.
291
00:13:09,586 --> 00:13:11,965
It was a whole new way
of listening to music.
292
00:13:12,034 --> 00:13:17,000
And this was a whole...
video thing was a whole new way
293
00:13:17,068 --> 00:13:20,413
to incorporate music and
see your favorite artists.
294
00:13:20,482 --> 00:13:23,655
- MTV was on at the
time or had just been on
295
00:13:23,724 --> 00:13:25,551
for a little while.
296
00:13:25,620 --> 00:13:27,896
But they weren't local
and they weren't live.
297
00:13:27,965 --> 00:13:30,344
- You know, here in Boston,
the two things people talk about
298
00:13:30,413 --> 00:13:32,137
most are sports and weather.
299
00:13:32,206 --> 00:13:35,103
MTV can't do that,
channel 66 can.
300
00:13:35,172 --> 00:13:38,482
- When you think of the
audacity of starting
301
00:13:38,551 --> 00:13:41,137
a television station
and putting something
302
00:13:41,206 --> 00:13:44,068
on the air that's already
being done in New York,
303
00:13:44,137 --> 00:13:46,586
and done with a much
larger budget and whatever,
304
00:13:46,655 --> 00:13:49,000
I mean that takes some sack.
305
00:13:49,068 --> 00:13:51,379
You gotta really
believe in yourself
306
00:13:51,448 --> 00:13:52,793
and got some dough and whatever.
307
00:13:52,862 --> 00:13:56,482
- That's where the
idea came from for V66.
308
00:13:56,551 --> 00:13:58,344
It was MTV inspired.
309
00:13:58,413 --> 00:14:00,310
But not because MTV was great
310
00:14:00,379 --> 00:14:01,758
and we were trying
to duplicate it.
311
00:14:01,827 --> 00:14:05,137
MTV sucked, we thought
we could do it much better.
312
00:14:05,206 --> 00:14:06,965
And I think we did succeed.
313
00:14:07,034 --> 00:14:10,758
♪
314
00:14:12,137 --> 00:14:14,620
- Kidder was a
medium-sized investment bank
315
00:14:14,689 --> 00:14:18,413
that was probably 100
years old at the time.
316
00:14:18,482 --> 00:14:20,862
John and Arnie
came in in 1983, '84.
317
00:14:20,931 --> 00:14:27,310
- Executives at Kidder-Peabody
had gone to college in Boston
318
00:14:27,379 --> 00:14:28,862
and listened to me on the radio.
319
00:14:28,931 --> 00:14:33,655
- But the idea was
take John's experience
320
00:14:33,724 --> 00:14:38,000
'cause I think John had owned
a radio station on the Cape,
321
00:14:38,068 --> 00:14:40,103
built it and then sold it.
322
00:14:40,172 --> 00:14:42,448
Arnie's experience as
a DJ, a legendary DJ
323
00:14:42,517 --> 00:14:45,206
in the Boston market,
take a construction permit,
324
00:14:45,275 --> 00:14:48,103
build a station,
have it 100% music videos,
325
00:14:48,172 --> 00:14:50,482
grow it over the three-
to five-year period,
326
00:14:50,551 --> 00:14:53,344
and sell it for a nice profit.
327
00:14:53,413 --> 00:14:57,482
- MTV being hot and sexy
is what helped sell it.
328
00:14:57,551 --> 00:14:59,724
- The biggest single
operating expense
329
00:14:59,793 --> 00:15:02,551
for all TV stations
is programming.
330
00:15:02,620 --> 00:15:06,137
But video music programming
costs are comparatively modest.
331
00:15:06,206 --> 00:15:11,827
♪
332
00:15:11,896 --> 00:15:13,482
- It was a guy named
David Hunter who was
333
00:15:13,551 --> 00:15:15,724
the sales manager
at Kidder-Peabody.
334
00:15:15,793 --> 00:15:18,655
We went on a road trip
around, all over the country
335
00:15:18,724 --> 00:15:21,827
to the major cities, probably
25 cities, Arnie and I did,
336
00:15:21,896 --> 00:15:25,068
to do the presentation of
V66 to the investment bankers
337
00:15:25,137 --> 00:15:29,965
who would sell the
investors on buying shares.
338
00:15:30,034 --> 00:15:32,655
I think it was $75,000 a share.
339
00:15:32,724 --> 00:15:37,275
We had to raise $10.5 million
to build the TV station.
340
00:15:37,344 --> 00:15:39,896
And you know it
wasn't our money,
341
00:15:39,965 --> 00:15:41,793
it was their money.
342
00:15:41,862 --> 00:15:42,689
So they underwrote
the deal and they said,
343
00:15:42,758 --> 00:15:44,551
"We'll get this done."
344
00:15:44,620 --> 00:15:48,068
And I remember him
saying to these groups
345
00:15:48,137 --> 00:15:50,724
that 30 years ago
we were telling you
346
00:15:50,793 --> 00:15:53,965
to invest in steel mills
and railroads.
347
00:15:54,034 --> 00:15:55,103
They all went bankrupt.
348
00:15:55,172 --> 00:15:56,275
This is the new technology.
349
00:15:56,344 --> 00:15:58,103
And of course on the
issue of the programming
350
00:15:58,172 --> 00:16:01,448
music video locally, the top
ten songs in Dallas or Detroit
351
00:16:01,517 --> 00:16:04,448
are not the top ten
songs here in Boston.
352
00:16:04,517 --> 00:16:06,758
Our music will be tailored
to Boston's taste.
353
00:16:06,827 --> 00:16:11,172
The station was licensed
to the city of Marlborough.
354
00:16:11,241 --> 00:16:15,310
Marlborough is not particularly
easy to get to from Boston.
355
00:16:15,379 --> 00:16:18,275
Framingham is sort
of the center.
356
00:16:18,344 --> 00:16:20,689
It's the center of a community.
357
00:16:20,758 --> 00:16:23,620
It's well known, it's a
crossroads of important roads
358
00:16:23,689 --> 00:16:24,896
and it's very easy to get to.
359
00:16:24,965 --> 00:16:26,620
It's 20 minutes from
downtown Boston.
360
00:16:26,689 --> 00:16:29,241
So we said,
"Where can we put this
361
00:16:29,310 --> 00:16:31,862
"and still satisfy
the FCC requirements
362
00:16:31,931 --> 00:16:34,206
of the main studio?"
363
00:16:34,275 --> 00:16:36,758
It would have been great to
put it in downtown Boston.
364
00:16:36,827 --> 00:16:39,068
But in 1984,
the rules did not permit that.
365
00:16:39,137 --> 00:16:41,827
We picked this brand new
building that was being built,
366
00:16:41,896 --> 00:16:43,931
really cutting-edge
architecture.
367
00:16:44,000 --> 00:16:47,103
And we spared no expense
in making a place,
368
00:16:47,172 --> 00:16:48,482
you know,
with a decent budget,
369
00:16:48,551 --> 00:16:51,206
that really could be impressive
to advertisers.
370
00:16:51,275 --> 00:16:53,482
- The way John and
Arnie found out about me
371
00:16:53,551 --> 00:16:55,344
was because I produced
a program in Atlanta
372
00:16:55,413 --> 00:16:56,896
called the Atlanta Rock Review.
373
00:16:56,965 --> 00:16:58,931
- And he really
understood the medium.
374
00:16:59,000 --> 00:17:00,620
He understood how to do
it, how to produce it,
375
00:17:00,689 --> 00:17:02,000
how to make it look good.
376
00:17:02,068 --> 00:17:04,241
- I got this call and the
person on the other end
377
00:17:04,310 --> 00:17:07,758
of the phone said, "This is
Arnie Ginsburg, Cruisin' 61,
378
00:17:07,827 --> 00:17:09,758
and we'd like to talk
to you about possibly
379
00:17:09,827 --> 00:17:12,034
becoming the director
of programming at V66.
380
00:17:12,103 --> 00:17:14,000
- I started actually in radio.
381
00:17:14,068 --> 00:17:15,862
I was a music director
of a top 40 radio station
382
00:17:15,931 --> 00:17:18,689
here in New York City
called 99X.
383
00:17:18,758 --> 00:17:21,413
And we were a very
pioneering station.
384
00:17:21,482 --> 00:17:23,482
- Roxy was totally influential.
385
00:17:23,551 --> 00:17:26,206
She was the best music
director anybody could have.
386
00:17:26,275 --> 00:17:28,931
- When I got the phone
call, I was just a...
387
00:17:29,000 --> 00:17:33,931
A, very thrilled that he
would even consider me
388
00:17:34,000 --> 00:17:35,724
for that job.
389
00:17:35,793 --> 00:17:37,793
And, B, excited about
an opportunity
390
00:17:37,862 --> 00:17:42,034
to do something that no one
had ever really done before,
391
00:17:42,103 --> 00:17:43,310
which was new and unique.
392
00:17:43,379 --> 00:17:44,517
It wouldn't be like MTV.
393
00:17:44,586 --> 00:17:46,482
It would be better than MTV.
394
00:17:46,551 --> 00:17:49,344
And I said, "Sign me up,
I'm ready, I'm there."
395
00:17:51,241 --> 00:17:53,137
- [Narrator] In stereo.
396
00:17:53,206 --> 00:17:55,724
- So you had the rock
community based around WBCN.
397
00:17:55,793 --> 00:17:58,896
You have the former disco,
now pop community
398
00:17:58,965 --> 00:18:00,724
now based around Kiss 108.
399
00:18:00,793 --> 00:18:02,758
And having had those
experiences come together
400
00:18:02,827 --> 00:18:05,241
with Arnie and myself,
401
00:18:05,310 --> 00:18:06,793
understanding how they worked.
402
00:18:06,862 --> 00:18:09,068
- One of the very
first things I did
403
00:18:09,137 --> 00:18:10,758
was put an ad in
broadcasting magazine
404
00:18:10,827 --> 00:18:13,482
and in radio and records
asking if somebody
405
00:18:13,551 --> 00:18:15,344
wanted to be a VJ in Boston.
406
00:18:15,413 --> 00:18:17,793
- Well, I had been doing
some TV on the Cape.
407
00:18:17,862 --> 00:18:19,448
I was doing the weather
on a cable station
408
00:18:19,517 --> 00:18:20,586
down on the Cape.
409
00:18:20,655 --> 00:18:23,586
I could feel that
this was going to be
410
00:18:23,655 --> 00:18:27,448
a big step for me
in a totally new direction,
411
00:18:27,517 --> 00:18:30,172
just the experience
of auditioning.
412
00:18:30,241 --> 00:18:31,517
- We thought
he'd be nice to wake up to.
413
00:18:31,586 --> 00:18:34,310
People wanna wake up to
somebody who's not too jarring.
414
00:18:34,379 --> 00:18:36,551
- He had that
wonderful curly hair.
415
00:18:36,620 --> 00:18:38,172
I just knew what
that was gonna do
416
00:18:38,241 --> 00:18:39,931
to the housewives
watching in the morning.
417
00:18:40,000 --> 00:18:43,034
- I was doing a couple
of things in New York--
418
00:18:43,103 --> 00:18:44,862
as I said, the soap opera
"One Life to Live"
419
00:18:44,931 --> 00:18:47,689
and on WRTV they
had a video show.
420
00:18:47,758 --> 00:18:49,586
I hosted that for four weeks.
421
00:18:49,655 --> 00:18:51,793
And so I had a nice
little package to send.
422
00:18:51,862 --> 00:18:54,862
I was getting a little bit
bored with radio broadcasting.
423
00:18:54,931 --> 00:18:57,068
I wanted to do the next thing,
the next step.
424
00:18:57,137 --> 00:18:59,103
- Perry Stone stood out.
425
00:18:59,172 --> 00:19:01,586
Perry Stone was just
a complete whack job.
426
00:19:01,655 --> 00:19:04,793
- The reason why they
wanted to turn and watch us
427
00:19:04,862 --> 00:19:07,206
in prime time was because
they never were sure
428
00:19:07,275 --> 00:19:09,344
what Perry Stone
was going to do.
429
00:19:09,413 --> 00:19:11,482
- I took a publicity
picture that I had
430
00:19:11,551 --> 00:19:12,758
from being in rock radio,
431
00:19:12,827 --> 00:19:16,172
which was an intriguing picture.
432
00:19:16,241 --> 00:19:17,827
So I knew that if they
looked at the photo,
433
00:19:17,896 --> 00:19:19,241
they would definitely
look at the tape.
434
00:19:19,310 --> 00:19:21,758
And I arrived at a
place called Bizwiz
435
00:19:21,827 --> 00:19:24,103
at about 7:00 that night.
436
00:19:24,172 --> 00:19:27,000
And I was supposed to be
there at 2:00 in the afternoon.
437
00:19:27,068 --> 00:19:28,793
I thought, "This is a
great first impression."
438
00:19:28,862 --> 00:19:31,793
And I went flying
into the place.
439
00:19:31,862 --> 00:19:33,241
And everybody's just
sitting there calmly.
440
00:19:33,310 --> 00:19:36,896
I was like [panting],
"I'm looking for David Beadle.
441
00:19:36,965 --> 00:19:37,862
"I'm here for an audition.
442
00:19:37,931 --> 00:19:39,241
Is he still here?"
443
00:19:39,310 --> 00:19:41,206
- I loved Mary Jo.
444
00:19:41,275 --> 00:19:42,931
And so did the audience.
445
00:19:43,000 --> 00:19:48,068
She was every guy's idea
of the girl next door
446
00:19:48,137 --> 00:19:51,103
and a lot of parent's idea
of the girl next door.
447
00:19:51,172 --> 00:19:54,448
- Auditioned and interviewed
and auditioned and interviewed.
448
00:19:54,517 --> 00:19:57,482
He says, "Eh, we'll give you
a call in about two weeks."
449
00:19:57,551 --> 00:20:00,517
Six weeks went by and, "Oh,
I know I didn't get the job."
450
00:20:00,586 --> 00:20:03,310
- He was very nervous
during the audition.
451
00:20:03,379 --> 00:20:07,586
And he felt so bad about
it that he went home,
452
00:20:07,655 --> 00:20:10,172
got a video camera
and did another audition
453
00:20:10,241 --> 00:20:12,517
and had it on my desk
the next morning.
454
00:20:12,586 --> 00:20:14,931
- David was one of our
two most popular VJs ever,
455
00:20:15,000 --> 00:20:16,344
he and Mary Jo.
456
00:20:16,413 --> 00:20:17,931
Unquestionably, they were.
457
00:20:18,000 --> 00:20:19,517
- After a little while,
they called back and said,
458
00:20:19,586 --> 00:20:20,827
"We'd love to have you
on board."
459
00:20:20,896 --> 00:20:22,586
I was thrilled.
I mean thrilled.
460
00:20:22,655 --> 00:20:25,344
- But she says she would
have done "Bad Girls" anyway.
461
00:20:25,413 --> 00:20:27,172
We had not been able to find...
462
00:20:27,241 --> 00:20:29,275
You know, we had standards
as to who you hired
463
00:20:29,344 --> 00:20:30,586
with on-air hosts.
464
00:20:30,655 --> 00:20:32,965
And we had everybody.
465
00:20:33,034 --> 00:20:35,793
Except we didn't have
anybody for middays.
466
00:20:35,862 --> 00:20:39,655
So as a fill-in thing,
467
00:20:39,724 --> 00:20:42,172
and also because
I'm kind of a ham,
468
00:20:42,241 --> 00:20:43,379
I said, "Well, I'll do it."
469
00:20:43,448 --> 00:20:48,655
- When you picture
a television station
470
00:20:48,724 --> 00:20:52,275
presenting a program,
you picture cameramen
471
00:20:52,344 --> 00:20:54,689
and stage managers and
technicians
472
00:20:54,758 --> 00:20:57,413
and lighting specialists
and producers and directors
473
00:20:57,482 --> 00:21:02,000
and an entire busload of people
474
00:21:02,068 --> 00:21:05,103
that are necessary to make
a television show happen.
475
00:21:05,172 --> 00:21:08,517
V66 was set up in such a way
476
00:21:08,586 --> 00:21:11,379
that the VJ could literally
run the station by himself.
477
00:21:11,448 --> 00:21:15,724
- We thought it was important
to humanize the presentation.
478
00:21:15,793 --> 00:21:17,068
And we thought that
would be a...
479
00:21:17,137 --> 00:21:20,137
first of all, budgetarily
it saves a lot of money
480
00:21:20,206 --> 00:21:24,000
to have a DJ on
camera pushing buttons
481
00:21:24,068 --> 00:21:25,724
and kind of making
things happen.
482
00:21:25,793 --> 00:21:27,793
It gives kind of
like an interesting...
483
00:21:27,862 --> 00:21:29,551
a little more interest
to the viewer.
484
00:21:29,620 --> 00:21:32,034
The other was the technology
was now making it possible
485
00:21:32,103 --> 00:21:33,172
to do that.
486
00:21:33,241 --> 00:21:35,758
Remember, Arnie and
I come from radio
487
00:21:35,827 --> 00:21:40,862
where people running
their own controls is the norm.
488
00:21:40,931 --> 00:21:43,448
- You had to go through
excruciating training
489
00:21:43,517 --> 00:21:46,551
on how to operate your own
equipment, your own camera,
490
00:21:46,620 --> 00:21:48,827
how to do zooms,
how to do fades,
491
00:21:48,896 --> 00:21:50,413
how to do makeup.
492
00:21:50,482 --> 00:21:52,931
I mean, it was literally
a few months of training
493
00:21:53,000 --> 00:21:54,137
to do all these things.
494
00:21:54,206 --> 00:21:57,103
- When you come from
the culture of radio,
495
00:21:57,172 --> 00:21:59,931
there's not a person in radio
496
00:22:00,000 --> 00:22:01,551
who can't do almost everything.
497
00:22:01,620 --> 00:22:03,793
- Probably didn't
realize it at the time
498
00:22:03,862 --> 00:22:06,103
but it was a great learning
ground for what I do now.
499
00:22:06,172 --> 00:22:09,000
- At this time in Boston,
the Cars,
500
00:22:09,068 --> 00:22:11,689
Aerosmith, J. Geils.
501
00:22:11,758 --> 00:22:15,344
Everybody, everything
you heard on the radio,
502
00:22:15,413 --> 00:22:18,620
every fourth or fifth
song was a Boston band.
503
00:22:18,689 --> 00:22:21,965
And, you know, it was a vibe.
504
00:22:22,034 --> 00:22:25,862
It was, I don't know,
something about that place,
505
00:22:25,931 --> 00:22:28,448
that time that made
it super special.
506
00:22:28,517 --> 00:22:31,482
- Boston is different
from other cities.
507
00:22:31,551 --> 00:22:33,793
Boston has more venues.
508
00:22:33,862 --> 00:22:35,896
Boston has more radio stations
509
00:22:35,965 --> 00:22:38,689
that are receptive to
bands they never heard of.
510
00:22:38,758 --> 00:22:41,103
- For a town that didn't have
511
00:22:41,172 --> 00:22:46,206
any real, like, label
or studio presence,
512
00:22:46,275 --> 00:22:49,896
there was really a ton of bands
513
00:22:49,965 --> 00:22:51,931
and a ton of recording studios.
514
00:22:52,000 --> 00:22:55,517
- You know, Boston was really
kind of being looked at
515
00:22:55,586 --> 00:22:58,103
as the hot scene at that time.
516
00:22:58,172 --> 00:23:01,724
- A lot of bands, you know,
were really pushing envelopes
517
00:23:01,793 --> 00:23:03,172
and taking risks.
518
00:23:03,241 --> 00:23:05,965
- Back then, man,
you would go see bands
519
00:23:06,034 --> 00:23:07,862
four or five nights a week,
you know?
520
00:23:07,931 --> 00:23:09,620
It was people really,
really passionate about it.
521
00:23:09,689 --> 00:23:12,517
And you had your clubs and so
you're friends with this guy
522
00:23:12,586 --> 00:23:13,793
in this band, and if you were
friends with him
523
00:23:13,862 --> 00:23:15,034
then you went to go
see all the bands
524
00:23:15,103 --> 00:23:16,551
that they were friends with too.
525
00:23:16,620 --> 00:23:18,586
- If you're gonna launch a
television station like this,
526
00:23:18,655 --> 00:23:20,517
Boston is a great market
527
00:23:20,586 --> 00:23:22,931
because there were so
many bands coming out.
528
00:23:23,000 --> 00:23:25,482
- We felt very
strongly about the, you know,
529
00:23:25,551 --> 00:23:28,724
catering to our viewers and
making sure that they were
530
00:23:28,793 --> 00:23:32,310
turned on to music that
was a part of Boston.
531
00:23:32,379 --> 00:23:35,862
- Boston had a rich, rich,
music scene and culture.
532
00:23:35,931 --> 00:23:37,758
But in the shadow of that,
you had all
533
00:23:37,827 --> 00:23:40,551
these cutting edge bands
that were coming out.
534
00:23:40,620 --> 00:23:43,241
And we were very
lucky to be in Boston
535
00:23:43,310 --> 00:23:44,896
where we could exploit that.
536
00:23:44,965 --> 00:23:47,275
- The night before
we're gonna go on the air
537
00:23:47,344 --> 00:23:49,034
is February 11th.
538
00:23:49,103 --> 00:23:51,068
And John and Arnie
and I go out to dinner
539
00:23:51,137 --> 00:23:54,000
about whether we can go
on the air the next day.
540
00:23:54,068 --> 00:23:57,793
And I didn't know
until that meeting
541
00:23:57,862 --> 00:23:59,965
that Arnie had already set
up so that Channel Four
542
00:24:00,034 --> 00:24:02,793
was gonna do a live shot
at 5:30 in the afternoon
543
00:24:02,862 --> 00:24:05,586
from the station
and we better be on the air.
544
00:24:05,655 --> 00:24:08,034
So John says, "Well,
why don't we go on the air
545
00:24:08,103 --> 00:24:11,689
in the afternoon so we have
the morning to get ready?"
546
00:24:11,758 --> 00:24:13,137
And I said, "The heck with that.
547
00:24:13,206 --> 00:24:14,551
"Let's just go on
the air at 6:00 a.m.
548
00:24:14,620 --> 00:24:17,551
We need all the
practice we can get."
549
00:24:17,620 --> 00:24:19,275
That first day on
the air was insane.
550
00:24:19,344 --> 00:24:21,758
I got to the station at
5:00 in the morning,
551
00:24:21,827 --> 00:24:24,379
one hour before air time,
only to find out
552
00:24:24,448 --> 00:24:25,793
that the transmitter
was not yet ready
553
00:24:25,862 --> 00:24:27,862
for going on the air.
554
00:24:27,931 --> 00:24:30,586
They called us up
at 5:40 in the morning
555
00:24:30,655 --> 00:24:33,655
from the transmitter site
and said, "We can't hear you.
556
00:24:33,724 --> 00:24:35,620
Would you please
play a video tape
557
00:24:35,689 --> 00:24:37,379
so we can see if it'll work?"
558
00:24:37,448 --> 00:24:39,517
And we played Glenn
Frey's "The Heat is On."
559
00:24:39,586 --> 00:24:42,275
♪ The heat is...
560
00:24:42,344 --> 00:24:43,551
♪ On
561
00:24:45,206 --> 00:24:47,896
[zapping]
562
00:24:53,068 --> 00:24:56,241
- [Narrator] V66,
the beat goes on.
563
00:24:56,310 --> 00:25:01,586
♪
564
00:25:07,103 --> 00:25:10,000
- Yay!
565
00:25:10,068 --> 00:25:11,448
We're on television.
566
00:25:11,517 --> 00:25:12,724
Good morning.
567
00:25:12,793 --> 00:25:15,896
This is the new V66
and I'm Bill Stevens.
568
00:25:15,965 --> 00:25:17,724
And you're witnessing
television history.
569
00:25:17,793 --> 00:25:20,482
This is Boston's first
music video station
570
00:25:20,551 --> 00:25:22,275
in stereo 24 hours a day.
571
00:25:22,344 --> 00:25:25,172
- This was around the time
of Michael Jackson's "Thriller."
572
00:25:25,241 --> 00:25:30,137
It had come out, you know,
plus or minus in that timeframe.
573
00:25:30,206 --> 00:25:32,620
And so the whole world of music
videos was pretty exciting
574
00:25:32,689 --> 00:25:33,931
at the time.
575
00:25:34,000 --> 00:25:35,793
And we were all excited.
576
00:25:35,862 --> 00:25:38,241
We all thought that
this was gonna be...
577
00:25:38,310 --> 00:25:41,000
well, we all knew it was gonna
be very exciting opportunity.
578
00:25:41,068 --> 00:25:46,000
- First of all,
this is music video WVJB-TV,
579
00:25:46,068 --> 00:25:47,482
which means we are a
commercial television station.
580
00:25:47,551 --> 00:25:48,586
Everybody can pick us up.
581
00:25:48,655 --> 00:25:49,931
We're not cable.
582
00:25:50,000 --> 00:25:51,413
Which means you don't have
to spend any extra money
583
00:25:51,482 --> 00:25:53,448
to be here every day,
which is great.
584
00:25:53,517 --> 00:25:55,620
At the end of your shift,
you didn't wanna go home.
585
00:25:55,689 --> 00:25:57,068
I mean I would get
off the air at 10:00,
586
00:25:57,137 --> 00:25:58,172
I'd stay there until
3:00 in the afternoon.
587
00:25:58,241 --> 00:25:59,275
I just wanted to be there.
588
00:25:59,344 --> 00:26:02,620
- I mean, my main
memory was of John
589
00:26:02,689 --> 00:26:05,689
laughing in the studio,
pressing the wrong button
590
00:26:05,758 --> 00:26:08,931
or maybe, ooh, dead air,
[laughing].
591
00:26:09,000 --> 00:26:12,620
It was just...
it was just a funny day.
592
00:26:12,689 --> 00:26:17,655
- It was a magical moment
when they first went on.
593
00:26:17,724 --> 00:26:21,068
- V66 is New England's
music video station.
594
00:26:21,137 --> 00:26:23,275
Stay tuned and make it yours.
595
00:26:23,344 --> 00:26:27,551
- It was also a time
when entrepreneurship,
596
00:26:27,620 --> 00:26:32,827
launching brand new
things, was happening.
597
00:26:32,896 --> 00:26:35,103
"USA Today" would be
a national newspaper.
598
00:26:35,172 --> 00:26:36,793
You'd see it launched.
599
00:26:36,862 --> 00:26:40,793
MTV had been launched
not too long previous.
600
00:26:40,862 --> 00:26:43,103
So the idea of a local channel
601
00:26:43,172 --> 00:26:45,482
that you could play
music videos on
602
00:26:45,551 --> 00:26:47,000
was really embraced.
603
00:26:47,068 --> 00:26:49,551
It was a really big
deal at the time.
604
00:26:49,620 --> 00:26:53,413
- Whoa, how's that for
music video, rock fans?
605
00:26:53,482 --> 00:26:56,896
We know what you need and
you can only see it here
606
00:26:56,965 --> 00:27:01,413
all day, all night,
live on Dave TV!
607
00:27:01,482 --> 00:27:03,172
- I just know that they
were doing something
608
00:27:03,241 --> 00:27:07,793
that was really a
groundbreaking idea.
609
00:27:07,862 --> 00:27:08,862
So it was just so new
you just didn't know
610
00:27:08,931 --> 00:27:10,241
where it was gonna go.
611
00:27:10,310 --> 00:27:13,103
- Biggest thrill was getting
the station on the air
612
00:27:13,172 --> 00:27:15,586
and then within 60 days,
613
00:27:15,655 --> 00:27:17,620
seeing an explosion of
enthusiasm
614
00:27:17,689 --> 00:27:19,172
and positive
reception for the station.
615
00:27:19,241 --> 00:27:21,344
'Cause the station just blew
its way right into Boston
616
00:27:21,413 --> 00:27:22,586
and everybody loved it.
617
00:27:22,655 --> 00:27:25,862
- As I'm flipping the
dial like I normally do
618
00:27:25,931 --> 00:27:28,275
just to randomly see
what's going on, I suddenly
619
00:27:28,344 --> 00:27:32,310
come across another music
station that is not MTV.
620
00:27:32,379 --> 00:27:36,275
- I'm thinking, music video?
621
00:27:36,344 --> 00:27:37,655
And I don't have to pay for it?
622
00:27:37,724 --> 00:27:40,034
- It had a huge impact
because in my town
623
00:27:40,103 --> 00:27:42,275
we hadn't had MTV just yet.
624
00:27:42,344 --> 00:27:44,275
- V66, real in Reading.
625
00:27:44,344 --> 00:27:45,827
- Powerful in Peabody.
626
00:27:45,896 --> 00:27:47,551
- V66, easy in Everett.
627
00:27:47,620 --> 00:27:49,827
- V66, charming in Chelsea.
628
00:27:49,896 --> 00:27:52,517
- V66, cool in Cambridge.
629
00:27:52,586 --> 00:27:55,137
- What keeps a viewer compelled
630
00:27:55,206 --> 00:27:57,965
is they don't want to
see the same old thing.
631
00:27:58,034 --> 00:28:01,793
So, you know, if we could
have made that salad
632
00:28:01,862 --> 00:28:04,310
with enough ingredients,
people would keep
633
00:28:04,379 --> 00:28:05,344
coming back for more.
634
00:28:05,413 --> 00:28:07,655
- I mean, who likes
just one thing?
635
00:28:07,724 --> 00:28:10,896
Who only likes
one kind of music?
636
00:28:10,965 --> 00:28:13,586
If a song is great,
it's a great song.
637
00:28:13,655 --> 00:28:15,965
- Because it was video and
you can get to see the artist
638
00:28:16,034 --> 00:28:17,724
and specially with some
of the metal stuff--
639
00:28:17,793 --> 00:28:20,344
the Motley Crue videos--
they were hysterical.
640
00:28:20,413 --> 00:28:23,000
♪ Smoking in the boys room
[phone ringing]
641
00:28:23,068 --> 00:28:25,586
- Wow, man, like, it's for you.
642
00:28:27,758 --> 00:28:29,241
- Come up my way!
643
00:28:29,310 --> 00:28:31,620
- And so it's like, "Oh, I can
listen to some Motley Crue.
644
00:28:31,689 --> 00:28:33,310
This video is really funny."
645
00:28:33,379 --> 00:28:36,586
You know, or whatever, the
videos were sort of an entree
646
00:28:36,655 --> 00:28:38,724
to turning you on to
that style of music
647
00:28:38,793 --> 00:28:40,827
whether it was metal,
whether it was rap.
648
00:28:40,896 --> 00:28:44,448
You know, dance stuff,
it's easy to watch the video
649
00:28:44,517 --> 00:28:46,827
and then suddenly guess what,
you're singing the song.
650
00:28:46,896 --> 00:28:49,551
- Back then, if you were
gonna put an urban song
651
00:28:49,620 --> 00:28:52,482
next to a rock song, people
would scream bloody murder--
652
00:28:52,551 --> 00:28:53,724
"What are you doing?"
653
00:28:53,793 --> 00:28:56,655
But because you
had a visual to it,
654
00:28:56,724 --> 00:29:00,068
I think it made it a little bit
more palatable for audiences.
655
00:29:00,137 --> 00:29:04,379
- V66 celebrates
66 days on the air
656
00:29:04,448 --> 00:29:07,724
with a big free party
Tuesday night, April 23,
657
00:29:07,793 --> 00:29:09,517
at the Metro in Boston.
658
00:29:09,586 --> 00:29:13,310
It's our way of saying
thanks for making V66
659
00:29:13,379 --> 00:29:15,310
a rising success!
660
00:29:15,379 --> 00:29:17,379
- If you could
probably pick one band
661
00:29:17,448 --> 00:29:19,896
that represented V66,
it would probably be the Cars.
662
00:29:19,965 --> 00:29:21,793
'Cause it was Boston,
it was rock,
663
00:29:21,862 --> 00:29:24,172
and it was happening.
664
00:29:24,241 --> 00:29:27,517
["You Might Think"
by the Cars playing]
665
00:29:27,586 --> 00:29:31,068
- Incredible band,
very cutting edge.
666
00:29:31,137 --> 00:29:33,517
- Sometimes the video
gets so ingrained
667
00:29:33,586 --> 00:29:38,896
that it's hard not to think
of it when you hear the song.
668
00:29:38,965 --> 00:29:44,068
♪ All I want is you
669
00:29:44,137 --> 00:29:45,482
- But I remember one day,
670
00:29:45,551 --> 00:29:47,965
Elliot Easton from
the Cars showed up
671
00:29:48,034 --> 00:29:51,034
and he had a new Jaguar that
he wanted to show to everybody.
672
00:29:51,103 --> 00:29:53,827
So he came up with
a brand new green Jaguar,
673
00:29:53,896 --> 00:29:56,000
brought us all outside
and drove us
674
00:29:56,068 --> 00:29:59,068
around the lot there outside
the building in Natick.
675
00:29:59,137 --> 00:30:02,000
It came back to my
friends the next day
676
00:30:02,068 --> 00:30:03,448
and I was like, "You won't
believe what happened.
677
00:30:03,517 --> 00:30:06,103
Elliot Easton drove
me around in his Jag."
678
00:30:06,172 --> 00:30:10,965
- I couldn't get
MTV for a long time.
679
00:30:11,034 --> 00:30:13,689
But I could get V66.
[laughing]
680
00:30:13,758 --> 00:30:16,206
- They'd done a really
good job in the beginning
681
00:30:16,275 --> 00:30:19,344
of getting PR and getting
awareness for the channel
682
00:30:19,413 --> 00:30:21,965
as it was going on because it
was a new television station.
683
00:30:22,034 --> 00:30:23,655
- One of the things
that we recognized
684
00:30:23,724 --> 00:30:25,379
is get our logo out there.
685
00:30:25,448 --> 00:30:27,551
So bumper stickers are perfect.
686
00:30:27,620 --> 00:30:29,344
I think we had two
million bumper stickers.
687
00:30:29,413 --> 00:30:33,172
- [Narrator] Own the road this
spring with a Boston classic.
688
00:30:33,241 --> 00:30:36,655
The original V66 bumper sticker.
689
00:30:36,724 --> 00:30:38,793
Essential, roadworthy.
690
00:30:38,862 --> 00:30:41,896
- You couldn't drive
any major street
691
00:30:41,965 --> 00:30:46,000
without seeing a car
eventually with a V66 sticker.
692
00:30:46,068 --> 00:30:48,724
- But I want one for
my personal vehicle.
693
00:30:48,793 --> 00:30:50,344
- And then we ordered
a couple million more
694
00:30:50,413 --> 00:30:52,103
once those were gone.
695
00:30:52,172 --> 00:30:55,482
- [Narrator] V66 premieres
a new music video
696
00:30:55,551 --> 00:30:57,137
each weekday at 4:10.
697
00:30:57,206 --> 00:30:58,655
Don't miss it.
698
00:30:58,724 --> 00:31:01,103
You help decide the
fate of the video
699
00:31:01,172 --> 00:31:03,068
later that same night.
700
00:31:03,137 --> 00:31:06,034
Music video premieres,
every weekday at 4:10
701
00:31:06,103 --> 00:31:08,000
on the new V66.
702
00:31:08,068 --> 00:31:10,344
- We turned the
programming of the music
703
00:31:10,413 --> 00:31:11,517
over to the listener.
704
00:31:11,586 --> 00:31:13,482
We didn't leave
it to record sales
705
00:31:13,551 --> 00:31:16,206
or any of those phony baloney
measures of popularity.
706
00:31:16,275 --> 00:31:19,206
- [Narrator] The V66 video test
weekdays with David O'Leary.
707
00:31:19,275 --> 00:31:21,172
You'll preview
a brand new video.
708
00:31:21,241 --> 00:31:23,896
Next, call the V66
V line at 931-1066
709
00:31:23,965 --> 00:31:25,103
and rate it from one to ten.
710
00:31:25,172 --> 00:31:27,413
- It could be a
video by the Cars
711
00:31:27,482 --> 00:31:30,862
or Michael Jackson
or David Lee Roth,
712
00:31:30,931 --> 00:31:32,931
or it could be some local band.
713
00:31:33,000 --> 00:31:35,758
It's almost like
putting that local band
714
00:31:35,827 --> 00:31:37,758
on the same playing field
as Bruce Springsteen
715
00:31:37,827 --> 00:31:39,896
or Hall and Oates or some of
these major national acts,
716
00:31:39,965 --> 00:31:40,896
but it was always cool.
717
00:31:40,965 --> 00:31:43,275
- We wanted to
have video battles
718
00:31:43,344 --> 00:31:45,379
so that we could get the
audience to participate.
719
00:31:45,448 --> 00:31:46,758
We wanted the audience to feel
720
00:31:46,827 --> 00:31:49,206
like they were part of the
station because they were.
721
00:31:49,275 --> 00:31:50,793
Not only did we
have request lines
722
00:31:50,862 --> 00:31:52,379
but we had the video battles.
723
00:31:52,448 --> 00:31:53,896
We had the tests.
724
00:31:53,965 --> 00:31:56,034
- You always had
to try to make sure
725
00:31:56,103 --> 00:31:57,827
that people weren't
stuffing the ballot box
726
00:31:57,896 --> 00:32:00,379
by calling, "Give it a ten,
give it a ten."
727
00:32:00,448 --> 00:32:02,068
The "American Idol"
thing where, you know,
728
00:32:02,137 --> 00:32:04,689
people just vote
and vote and vote.
729
00:32:04,758 --> 00:32:07,103
- Till Tuesday, a Boston
band that won the WBCN
730
00:32:07,172 --> 00:32:09,310
Rock and Roll Rumble
a couple years ago,
731
00:32:09,379 --> 00:32:11,068
they were just signed
to Epic Records.
732
00:32:11,137 --> 00:32:12,965
And they have a brand new video.
733
00:32:17,482 --> 00:32:24,379
- And V66 helped us to really
work into that whole scene.
734
00:32:24,448 --> 00:32:28,034
- There really is a thing
that you call star power.
735
00:32:28,103 --> 00:32:30,103
Like Aimee has a lot of that.
736
00:32:30,172 --> 00:32:33,103
It was just like,
"Nobody's gonna tell me
737
00:32:33,172 --> 00:32:34,310
what I'm going to do.
738
00:32:34,379 --> 00:32:38,000
I'm going to do, you
know, what I want."
739
00:32:38,068 --> 00:32:39,827
- Aimee Mann and
Til Tuesday coming to Metro
740
00:32:39,896 --> 00:32:41,206
on Thursday the 16th.
741
00:32:41,275 --> 00:32:46,862
- You have Aimee Mann,
this beautiful blonde woman
742
00:32:46,931 --> 00:32:50,034
in this dramatic
relationship with a guy
743
00:32:50,103 --> 00:32:51,724
who's abusive and beats her up.
744
00:32:51,793 --> 00:32:53,758
So it's about something
that's very contemporary.
745
00:32:53,827 --> 00:32:55,724
It was a brand
new issue in 1985.
746
00:32:55,793 --> 00:32:59,517
- It was great to see
V66 sort of launch them
747
00:32:59,586 --> 00:33:02,689
and help sort of launch them
and make them big nationally.
748
00:33:02,758 --> 00:33:04,172
- Roxy brought it
to us and we said,
749
00:33:04,241 --> 00:33:05,931
"Let's put it in right away."
750
00:33:06,000 --> 00:33:07,241
And it went number
on in requests.
751
00:33:07,310 --> 00:33:10,241
- And they actually thanked
V66 and let them put
752
00:33:10,310 --> 00:33:12,068
the gold album in their lobby.
753
00:33:12,137 --> 00:33:13,689
- I mean, there
was the local angle
754
00:33:13,758 --> 00:33:15,000
'cause it was a local band.
755
00:33:15,068 --> 00:33:16,862
But also that they
shot the video locally
756
00:33:16,931 --> 00:33:18,862
and you can see the brownstones
on Commonwealth Avenue
757
00:33:18,931 --> 00:33:22,000
that were in a couple
of scenes of the video.
758
00:33:22,068 --> 00:33:23,896
And it really was,
it was like a success story.
759
00:33:23,965 --> 00:33:26,310
- Oh back we go again
with more great videos.
760
00:33:26,379 --> 00:33:28,586
- He wanted the
station to be hip.
761
00:33:28,655 --> 00:33:30,103
He wanted it to
have street feel.
762
00:33:30,172 --> 00:33:34,172
He wanted to have an edge
that matched
763
00:33:34,241 --> 00:33:36,655
the lightning bolt
that goes through the logo.
764
00:33:36,724 --> 00:33:40,482
And so my job was
to give that station
765
00:33:40,551 --> 00:33:44,931
a feeling that it was in
touch with the Boston market.
766
00:33:45,000 --> 00:33:47,965
[dramatic music]
767
00:33:48,034 --> 00:33:51,689
- [Narrator]
V66, the beat of Boston.
768
00:33:51,758 --> 00:33:54,482
- Arnie "Woo Woo" Ginsburg
and John Garabedian
769
00:33:54,551 --> 00:33:56,517
were radio legends.
770
00:33:56,586 --> 00:33:58,448
When V66 was announced,
771
00:33:58,517 --> 00:34:01,172
it was announced
with much fanfare,
772
00:34:01,241 --> 00:34:04,931
largely because of the cache
value of these two guys.
773
00:34:05,000 --> 00:34:06,793
And I don't know anything
about the financial side
774
00:34:06,862 --> 00:34:08,517
but I understood
they got investors,
775
00:34:08,586 --> 00:34:09,931
they got a television station.
776
00:34:10,000 --> 00:34:11,275
Even then,
and especially even now,
777
00:34:11,344 --> 00:34:12,448
that's not easy to do.
778
00:34:12,517 --> 00:34:15,689
- You know to this day
I think John is just
779
00:34:15,758 --> 00:34:19,241
one of the most talented
people ever in my industry.
780
00:34:19,310 --> 00:34:21,103
- I was below the ladder.
781
00:34:21,172 --> 00:34:24,068
He still took the time
when he did see to walk up
782
00:34:24,137 --> 00:34:25,275
and say hello and
ask how everything was going,
783
00:34:25,344 --> 00:34:26,965
which says a lot
about his character.
784
00:34:27,034 --> 00:34:33,034
- And John was very good
at motivating people
785
00:34:33,103 --> 00:34:36,655
to go beyond thinking...
786
00:34:36,724 --> 00:34:39,275
he wanted people to
think outside the box.
787
00:34:39,344 --> 00:34:42,068
Okay, yes, we are
limited but we can.
788
00:34:42,137 --> 00:34:44,241
- John always like
to be laughing
789
00:34:44,310 --> 00:34:46,448
is pretty much how I saw it.
790
00:34:46,517 --> 00:34:47,965
And even when things
weren't going well,
791
00:34:48,034 --> 00:34:49,482
John always had a joke to make.
792
00:34:49,551 --> 00:34:52,137
[mumbling]
793
00:34:52,206 --> 00:34:54,172
- As we all go through life,
794
00:34:54,241 --> 00:34:56,413
we are all hit all the time
795
00:34:56,482 --> 00:34:59,344
with issues, problems and drama.
796
00:34:59,413 --> 00:35:04,793
And most people, I think,
don't handle drama well.
797
00:35:04,862 --> 00:35:07,551
They get all-- ah!
798
00:35:07,620 --> 00:35:10,896
And it's like screw it, you
gotta learn to say screw it
799
00:35:10,965 --> 00:35:12,172
early in life.
800
00:35:12,241 --> 00:35:15,275
[rock music]
801
00:35:15,344 --> 00:35:18,275
- [Narrator] Hear and see
Boston's best music video
802
00:35:18,344 --> 00:35:21,344
only here on the new V66.
803
00:35:21,413 --> 00:35:23,931
- So we're very fortunate
that...
804
00:35:24,000 --> 00:35:26,000
there's a great
wealth of music here.
805
00:35:26,068 --> 00:35:28,000
The bands are
active and creative
806
00:35:28,068 --> 00:35:29,965
and submitting
music videos every week.
807
00:35:30,034 --> 00:35:31,551
- I mean, we weren't
shooting a lot of videos
808
00:35:31,620 --> 00:35:33,586
on behalf of bands,
but we would do what we could
809
00:35:33,655 --> 00:35:35,689
to encourage them to find
somebody to shoot your video
810
00:35:35,758 --> 00:35:38,551
at Emerson or wherever.
811
00:35:38,620 --> 00:35:39,793
And we'll put it on the air.
812
00:35:39,862 --> 00:35:41,793
♪
813
00:35:41,862 --> 00:35:44,172
- John Garabedian told me,
he said,
814
00:35:44,241 --> 00:35:46,620
"We did everything in our power
815
00:35:46,689 --> 00:35:49,275
to make this band happen."
816
00:35:49,344 --> 00:35:53,068
He said he made sure that
we were in heavy rotation.
817
00:35:53,137 --> 00:35:59,379
John personally talked about
throwing a life preserver.
818
00:35:59,448 --> 00:36:02,517
- You could be in a
rotation with national
819
00:36:02,586 --> 00:36:06,344
and international
acts as a local band
820
00:36:06,413 --> 00:36:09,965
and everybody and their
brother was watching V66.
821
00:36:10,034 --> 00:36:13,034
So V66 was like a shot
in the arm for anybody
822
00:36:13,103 --> 00:36:14,137
who had a video on there.
823
00:36:14,206 --> 00:36:19,206
- This is Three Colors on V66.
824
00:36:19,275 --> 00:36:21,482
- But it became apparent
that this was a,
825
00:36:21,551 --> 00:36:25,275
you know, an opportunity
for bands to get their,
826
00:36:25,344 --> 00:36:27,310
get to be heard
locally and outside
827
00:36:27,379 --> 00:36:30,137
of the metropolitan area.
828
00:36:30,206 --> 00:36:32,689
- Boston's own
Lizzie Borden and the Axes
829
00:36:32,758 --> 00:36:35,310
made V66 video battle history
830
00:36:35,379 --> 00:36:38,931
by being the first band to
win 12 consecutive nights.
831
00:36:39,000 --> 00:36:41,862
Number 23, "Out of Touch."
832
00:36:41,931 --> 00:36:44,206
- They played two videos
and people would call in
833
00:36:44,275 --> 00:36:45,862
and say which one
they liked better.
834
00:36:45,931 --> 00:36:47,896
And it was like battle
of the band videos.
835
00:36:47,965 --> 00:36:52,862
And we won 12 times in a row.
836
00:36:52,931 --> 00:36:54,517
Not just against
other local bands.
837
00:36:54,586 --> 00:36:57,103
We beat out, like,
David Bowie's video.
838
00:36:57,172 --> 00:36:58,482
♪ Down...
839
00:36:58,551 --> 00:37:00,517
- We were overjoyed
because once again
840
00:37:00,586 --> 00:37:02,586
this was back in the days
when there was no internet,
841
00:37:02,655 --> 00:37:04,689
no YouTube, nothing like that.
842
00:37:04,758 --> 00:37:07,586
And so we had this video,
as many bands did.
843
00:37:07,655 --> 00:37:10,000
And if MTV wasn't playing it,
you're stuck with a product
844
00:37:10,068 --> 00:37:11,586
that you couldn't show anywhere.
845
00:37:11,655 --> 00:37:13,517
- I didn't even know sometimes
whether the local bands
846
00:37:13,586 --> 00:37:16,103
were local or if
they're from Europe.
847
00:37:16,172 --> 00:37:18,000
When I first saw Ball and Pivot,
848
00:37:18,068 --> 00:37:19,551
when I saw the "Down"
video, am I gonna think
849
00:37:19,620 --> 00:37:21,241
that they're
necessarily from Boston?
850
00:37:21,310 --> 00:37:22,689
Not necessarily.
851
00:37:22,758 --> 00:37:25,000
I mean it looked a lot like
Duran Duran, the video did.
852
00:37:25,068 --> 00:37:29,827
- I might as well face the fact
that it's a dirty, dirty job.
853
00:37:29,896 --> 00:37:33,068
- Hi, Sue.
- Hello, Sue.
854
00:37:33,137 --> 00:37:34,344
- But somebody's gotta do it.
855
00:37:34,413 --> 00:37:36,448
- The fact that I did do news
856
00:37:36,517 --> 00:37:38,241
and some entertainment
reporting,
857
00:37:38,310 --> 00:37:41,482
I sort of stood out from
the VJ world on that station.
858
00:37:41,551 --> 00:37:43,586
Good evening, this is
the V66 news update.
859
00:37:43,655 --> 00:37:44,724
I'm Susan Beauchamp.
860
00:37:44,793 --> 00:37:46,655
- Please give me a
call on the V line.
861
00:37:46,724 --> 00:37:48,965
The number is 931-1066.
862
00:37:49,034 --> 00:37:50,827
Write it down,
keep it close to your heart.
863
00:37:50,896 --> 00:37:51,965
If there's something special
864
00:37:52,034 --> 00:37:53,379
that would just
make your Tuesday.
865
00:37:53,448 --> 00:37:56,586
What I brought to the table,
aside from youth and enthusiasm,
866
00:37:56,655 --> 00:37:59,310
is that I had experience
in television.
867
00:37:59,379 --> 00:38:01,965
I knew how to put
pictures and sound on TV.
868
00:38:02,034 --> 00:38:03,482
Hi, I'm Tracy Cox.
869
00:38:03,551 --> 00:38:05,655
If you're heading to the slopes
for this holiday weekend,
870
00:38:05,724 --> 00:38:07,827
you won't need as many
layers of clothing.
871
00:38:07,896 --> 00:38:10,655
- V66 was clearly
instrumental in this market
872
00:38:10,724 --> 00:38:13,758
and in New England
of breaking Aha
873
00:38:13,827 --> 00:38:16,586
due to the fact that the
video was being played
874
00:38:16,655 --> 00:38:17,965
on this outlet before
it was available
875
00:38:18,034 --> 00:38:19,551
to national video outlets.
876
00:38:19,620 --> 00:38:21,931
And it was also played before
the record was being exposed
877
00:38:22,000 --> 00:38:23,379
on radio stations
in this market.
878
00:38:23,448 --> 00:38:24,965
- I remember how
huge that was for us
879
00:38:25,034 --> 00:38:26,724
because we broke that record.
880
00:38:26,793 --> 00:38:30,448
Because we had it before MTV
made it a hit nationally.
881
00:38:30,517 --> 00:38:32,551
We made it a hit
in the northeast.
882
00:38:32,620 --> 00:38:34,068
- We fell in love with them.
883
00:38:34,137 --> 00:38:35,655
We thought, "This is great."
884
00:38:35,724 --> 00:38:37,689
It's so cutting edge
with the drawings
885
00:38:37,758 --> 00:38:40,206
and the song was a great song,
886
00:38:40,275 --> 00:38:42,172
really hooky little pop song.
887
00:38:42,241 --> 00:38:45,103
So we put it in on
hot rotation and, bang,
888
00:38:45,172 --> 00:38:46,827
went number one.
889
00:38:46,896 --> 00:38:48,448
Kiss 108 started playing it.
890
00:38:48,517 --> 00:38:50,068
I think BCN started playing it.
891
00:38:50,137 --> 00:38:52,482
- I saw what the number
one video was, by the way.
892
00:38:52,551 --> 00:38:55,344
- The number one video was
"Take on Me" by Aha, Sunny.
893
00:38:55,413 --> 00:38:57,862
- That song was
called "Take On Me."
894
00:38:57,931 --> 00:39:01,379
Very, very shortly after
V66 started programming it,
895
00:39:01,448 --> 00:39:04,344
we were getting reports
of people walking
896
00:39:04,413 --> 00:39:06,000
into record stores
looking for that record
897
00:39:06,068 --> 00:39:07,827
before it was even available
898
00:39:07,896 --> 00:39:09,620
and before it was even
serviced to radio.
899
00:39:09,689 --> 00:39:11,344
That's probably the best example
900
00:39:11,413 --> 00:39:13,724
of the power of V66
in this territory.
901
00:39:13,793 --> 00:39:18,034
- The band came in to do
a live interview at V66.
902
00:39:18,103 --> 00:39:21,206
The keyboard player,
this blond kid,
903
00:39:21,275 --> 00:39:24,551
and the receptionist,
who was pretty attractive,
904
00:39:24,620 --> 00:39:26,379
started chatting,
they hit it off.
905
00:39:26,448 --> 00:39:27,620
She ended up going
to see the band
906
00:39:27,689 --> 00:39:29,896
perform that night in Boston.
907
00:39:29,965 --> 00:39:32,862
And they ended up
getting married.
908
00:39:32,931 --> 00:39:36,689
- "King of Rock" was the
most requested music video
909
00:39:36,758 --> 00:39:38,896
on the station in the
station's history.
910
00:39:38,965 --> 00:39:42,137
- You guys don't belong in here.
[laughing]
911
00:39:42,206 --> 00:39:44,482
- I don't know if
it was Bud Melman,
912
00:39:44,551 --> 00:39:47,482
the character who opens
the door to let them in
913
00:39:47,551 --> 00:39:49,827
through the front door
914
00:39:49,896 --> 00:39:53,137
or whether it was the mix
of the rap with the rock,
915
00:39:53,206 --> 00:39:55,724
but it was an unbelievably
successful video.
916
00:39:55,793 --> 00:39:59,413
And one that because
we played it so often,
917
00:39:59,482 --> 00:40:02,482
definitely got a lot of
viewers to come to the station.
918
00:40:02,551 --> 00:40:04,482
- We were playing rap.
919
00:40:04,551 --> 00:40:06,551
We were playing a fair
amount of rap as I remember.
920
00:40:06,620 --> 00:40:11,724
[hip hop music]
921
00:40:11,793 --> 00:40:14,068
- [rapping]: Don't spend your
weeknights all alone.
922
00:40:14,137 --> 00:40:16,586
Yeah, hang out with
me, I'm Perry Stone.
923
00:40:16,655 --> 00:40:18,724
Music videos are what I got
924
00:40:18,793 --> 00:40:21,241
to keep your evenings
fresh and hot.
925
00:40:21,310 --> 00:40:23,793
Grab the kids and grandma too.
926
00:40:23,862 --> 00:40:26,000
It's something
new and fun to do.
927
00:40:26,068 --> 00:40:27,896
Forget the rest,
I've got the best.
928
00:40:27,965 --> 00:40:30,275
I'll put the others to the test.
929
00:40:30,344 --> 00:40:32,068
Here's the facts
on where and when,
930
00:40:32,137 --> 00:40:34,620
V66, 6:00 to 10:00.
931
00:40:34,689 --> 00:40:37,724
- MTV had what they
called exclusive
932
00:40:37,793 --> 00:40:40,827
if you remember... anyone out
there remember watching MTV
933
00:40:40,896 --> 00:40:43,413
when they would say
"world exclusive."
934
00:40:43,482 --> 00:40:48,275
That meant that for stations
like V66 and our friends
935
00:40:48,344 --> 00:40:51,793
at U68, we couldn't play
the video for six months.
936
00:40:51,862 --> 00:40:55,448
But I had found out that if
the band owned the rights
937
00:40:55,517 --> 00:41:00,931
to their own video that I could
challenge that law with MTV.
938
00:41:01,000 --> 00:41:03,724
♪ Now look at them yoyos
939
00:41:03,793 --> 00:41:05,482
- 'Cause at this point
from our request lines,
940
00:41:05,551 --> 00:41:07,379
"Money for Nothing" was
our most requested video.
941
00:41:07,448 --> 00:41:09,931
And we were not
allowed to play it.
942
00:41:10,000 --> 00:41:12,103
And I thought that
was really unfair.
943
00:41:12,172 --> 00:41:15,655
So I called the manager
of Dire Straits.
944
00:41:15,724 --> 00:41:20,000
The manager was
totally behind us
945
00:41:20,068 --> 00:41:21,931
and wanted us to play the video.
946
00:41:22,000 --> 00:41:23,448
He goes, "Well,
then put it on the air.
947
00:41:23,517 --> 00:41:25,413
"And if anyone calls
you to take it off,
948
00:41:25,482 --> 00:41:27,103
tell them they have to call me."
949
00:41:27,172 --> 00:41:28,448
We flew with it on the air
950
00:41:28,517 --> 00:41:31,241
and literally
within like an hour,
951
00:41:31,310 --> 00:41:32,724
the Warner Brothers
rep calls me up
952
00:41:32,793 --> 00:41:34,103
and she goes, "I don't
know what you just did
953
00:41:34,172 --> 00:41:36,827
"but you just started
World War III here.
954
00:41:36,896 --> 00:41:38,793
"We've got MTV on the phone
over here barking at us.
955
00:41:38,862 --> 00:41:40,413
"We've got the manager
over here saying
956
00:41:40,482 --> 00:41:43,172
we want everyone
to play our videos."
957
00:41:43,241 --> 00:41:46,000
♪ Look at that, look at that
958
00:41:46,068 --> 00:41:49,551
♪ I want my, I want my
959
00:41:49,620 --> 00:41:52,344
♪ I want my MTV
960
00:41:52,413 --> 00:41:54,000
- First look at it
now from Bob and Zip,
961
00:41:54,068 --> 00:41:55,103
"Just a Big Ego."
962
00:41:56,241 --> 00:41:58,689
[upbeat music]
963
00:42:02,068 --> 00:42:03,896
- We were kind of dabbling in
the song parody thing,
964
00:42:03,965 --> 00:42:05,448
Bob and I.
965
00:42:05,517 --> 00:42:08,827
We put this song together, but
we didn't... we had a problem.
966
00:42:08,896 --> 00:42:10,724
We didn't have a David Lee Roth.
967
00:42:10,793 --> 00:42:13,034
But this guy called and
sang for us on the phone.
968
00:42:13,103 --> 00:42:15,586
Dead, dead on ringer.
969
00:42:15,655 --> 00:42:17,275
We met him.
970
00:42:17,344 --> 00:42:19,586
We went, "Jackpot!"
971
00:42:19,655 --> 00:42:21,275
He looked just like
David Lee Roth.
972
00:42:21,344 --> 00:42:22,689
We say we've gotta do a video
973
00:42:22,758 --> 00:42:24,275
because the guy
looks just like him.
974
00:42:24,344 --> 00:42:27,862
So we got a whole bunch of
people out on Revere Beach.
975
00:42:27,931 --> 00:42:29,862
- We were really surprised
that it really did so good.
976
00:42:29,931 --> 00:42:33,689
- And John Garabedian loved it.
977
00:42:33,758 --> 00:42:35,827
And the next thing I knew,
978
00:42:35,896 --> 00:42:40,793
V66 was banging this video
979
00:42:40,862 --> 00:42:43,103
over and over again.
980
00:42:43,172 --> 00:42:47,103
I heard it was a huge
success, hugely popular.
981
00:42:47,172 --> 00:42:52,241
- Everyone at the Live Aid show,
which was fantastic
982
00:42:52,310 --> 00:42:54,275
and we got the rights
to broadcast in Boston.
983
00:42:54,344 --> 00:42:56,965
- [Narrator]
It's coming, Live Aid.
984
00:42:57,034 --> 00:42:58,586
The greatest collection
of rock musicians
985
00:42:58,655 --> 00:43:00,551
ever assembled for one
event in the history
986
00:43:00,620 --> 00:43:01,965
of the world.
987
00:43:02,034 --> 00:43:04,551
Live Aid, beginning at
7:00 a.m., Saturday, July 13,
988
00:43:04,620 --> 00:43:05,896
by satellite from London.
989
00:43:05,965 --> 00:43:08,103
At noon we join the
Philadelphia concert.
990
00:43:08,172 --> 00:43:11,275
Join V66 for this once in a
lifetime history-making event.
991
00:43:11,344 --> 00:43:13,241
- The potential for
music to change the world
992
00:43:13,310 --> 00:43:14,689
has always been there.
993
00:43:14,758 --> 00:43:17,379
And Live Aid was really a
step in the right direction.
994
00:43:17,448 --> 00:43:22,172
- That was a giant moment
in my generation's youth.
995
00:43:22,241 --> 00:43:25,620
- One of the biggest
music events of all time.
996
00:43:25,689 --> 00:43:28,793
- That was pretty amazing event.
997
00:43:28,862 --> 00:43:30,413
It was just so big.
998
00:43:30,482 --> 00:43:32,517
Just look out and, you know.
999
00:43:32,586 --> 00:43:36,103
What a mass of humanity.
[laughing]
1000
00:43:36,172 --> 00:43:37,931
- We were able to broadcast
what was
1001
00:43:38,000 --> 00:43:40,448
the nationally syndicated
portion of that
1002
00:43:40,517 --> 00:43:43,000
even though MTV had their piece
of it.
1003
00:43:43,068 --> 00:43:44,862
And ABC had their piece of it.
1004
00:43:44,931 --> 00:43:46,896
We were able to do
it almost 24 hours.
1005
00:43:46,965 --> 00:43:49,517
- [Narrator] The Live Aid
concert, Saturday, July 13,
1006
00:43:49,586 --> 00:43:51,379
in Philadelphia and London.
1007
00:43:51,448 --> 00:43:54,344
And V66 wants to send you.
1008
00:43:54,413 --> 00:43:56,034
- For us to be able
to do a sweepstakes
1009
00:43:56,103 --> 00:43:58,793
that involved getting
somebody to actually go
1010
00:43:58,862 --> 00:44:00,758
to these places,
that was huge for us.
1011
00:44:00,827 --> 00:44:03,551
- [Narrator]
V66 sent Plainville's
1012
00:44:03,620 --> 00:44:05,034
Mary Ellen Morowitz to London,
1013
00:44:05,103 --> 00:44:07,724
Natick's Marcia Rutledge
and family to Philly
1014
00:44:07,793 --> 00:44:11,413
and V66 brought
Live Aid home to you.
1015
00:44:11,482 --> 00:44:16,103
[rock music]
1016
00:44:16,172 --> 00:44:21,206
- I think that was our
highest rating by far
1017
00:44:21,275 --> 00:44:22,758
of everything that we did.
1018
00:44:22,827 --> 00:44:24,724
- [Narrator] With your help,
Live Aid raised millions
1019
00:44:24,793 --> 00:44:26,068
for famine relief.
1020
00:44:26,137 --> 00:44:29,379
When it happens in music,
Boston's new V66
1021
00:44:29,448 --> 00:44:31,620
takes you there!
1022
00:44:31,689 --> 00:44:36,344
♪ Mother, don't wanna
go to school today
1023
00:44:36,413 --> 00:44:40,068
- Extreme, which is where
we got the name Extreme.
1024
00:44:40,137 --> 00:44:41,793
♪
1025
00:44:41,862 --> 00:44:45,413
♪ Mother, don't wanna
go to school today
1026
00:44:45,482 --> 00:44:46,724
- Scott was just brilliant.
1027
00:44:46,793 --> 00:44:48,068
He got great ideas.
1028
00:44:48,137 --> 00:44:49,551
He came up with a
great storyline.
1029
00:44:49,620 --> 00:44:54,379
- We had another band from
Medford, Malden called Extreme.
1030
00:44:54,448 --> 00:44:57,103
And they had this little
homemade video by this kid
1031
00:44:57,172 --> 00:44:59,586
who went to Emerson College,
who went on to make...
1032
00:44:59,655 --> 00:45:01,965
become a big video
producer called,
1033
00:45:02,034 --> 00:45:04,965
"Mutha, Don't Wanna
Go to School Today."
1034
00:45:05,034 --> 00:45:06,689
And it was shot at
Melrose High School.
1035
00:45:06,758 --> 00:45:07,689
We thought, "This is great!"
1036
00:45:07,758 --> 00:45:09,137
It's a great video.
1037
00:45:09,206 --> 00:45:11,241
It's got great spirit,
it's got great energy.
1038
00:45:11,310 --> 00:45:12,758
And it's local.
1039
00:45:12,827 --> 00:45:15,034
So on it went, and wham,
went to number one.
1040
00:45:15,103 --> 00:45:18,103
- This was a platform locally
that just played every day.
1041
00:45:18,172 --> 00:45:19,551
And it really helped.
1042
00:45:19,620 --> 00:45:22,586
I mean, between that and local
radio stations at the time.
1043
00:45:22,655 --> 00:45:26,551
- In the case of Extreme,
I believe we had a hand
1044
00:45:26,620 --> 00:45:29,517
in them going to
get a record deal.
1045
00:45:29,586 --> 00:45:32,586
- We were being catapulted
forward by this whole...
1046
00:45:32,655 --> 00:45:35,413
you know, the video thing
that was happening.
1047
00:45:35,482 --> 00:45:38,551
The heavy rotation on V66,
the airplay.
1048
00:45:38,620 --> 00:45:43,241
♪ Mother, don't wanna
go to school today
1049
00:45:43,310 --> 00:45:45,241
- Join us weekdays.
- For more in your morning.
1050
00:45:45,310 --> 00:45:48,862
- [Narrator]
Ian and Susan, mornings on V66.
1051
00:45:48,931 --> 00:45:50,482
- [Ian And Susan]
The beat of Boston.
1052
00:45:50,551 --> 00:45:52,586
- It was like
I died and gone to heaven.
1053
00:45:52,655 --> 00:45:54,655
Working TV, I'm hanging
out with rock stars,
1054
00:45:54,724 --> 00:45:56,379
there's this great
local music scene,
1055
00:45:56,448 --> 00:45:58,000
you know, and I'm getting paid
to do it.
1056
00:45:58,068 --> 00:45:59,551
- He was the kid.
1057
00:45:59,620 --> 00:46:01,206
Like he was a couple of
years younger than all of us.
1058
00:46:01,275 --> 00:46:03,172
We were all in our
early 20s I think.
1059
00:46:03,241 --> 00:46:04,620
And he was just a
couple years younger.
1060
00:46:04,689 --> 00:46:06,793
- And one full hour
of your requests.
1061
00:46:06,862 --> 00:46:08,862
We talk on the air, you and I.
1062
00:46:08,931 --> 00:46:10,206
And we play your favorite video.
1063
00:46:10,275 --> 00:46:11,448
Live line is always a gas.
1064
00:46:11,517 --> 00:46:13,310
It was very much a big family.
1065
00:46:13,379 --> 00:46:15,413
I don't remember
there being a lot
1066
00:46:15,482 --> 00:46:16,862
of big ego clashes or
anything like that.
1067
00:46:16,931 --> 00:46:22,206
- One of my top three
favorite places to work ever.
1068
00:46:22,275 --> 00:46:24,068
Because it just
was so ridiculous
1069
00:46:24,137 --> 00:46:25,758
how everybody got along.
1070
00:46:25,827 --> 00:46:27,862
- Rides...
- Games...
1071
00:46:27,931 --> 00:46:29,310
- Cotton Candy.
1072
00:46:29,379 --> 00:46:32,379
- [Everyone]
And V66.
1073
00:46:32,448 --> 00:46:34,827
- [Narrator] It's a rockin'
time, Sunday, July 28.
1074
00:46:34,896 --> 00:46:37,517
V66 Day at Whalom Park.
1075
00:46:37,586 --> 00:46:41,103
Fun, fantastic, fabulous
entertainment for all.
1076
00:46:41,172 --> 00:46:42,862
Be with the V.
1077
00:46:42,931 --> 00:46:44,620
- Join us for a
whale of a good time.
1078
00:46:44,689 --> 00:46:46,137
- Sunday, July 28.
1079
00:46:46,206 --> 00:46:48,689
- V66 day at Whalom Park!
1080
00:46:48,758 --> 00:46:50,241
- I don't know anyone
that worked there
1081
00:46:50,310 --> 00:46:51,724
that didn't love it.
1082
00:46:51,793 --> 00:46:56,758
And if you get... if you're put
in that type of environment,
1083
00:46:56,827 --> 00:47:00,000
when you look forward to
going to work every day,
1084
00:47:00,068 --> 00:47:02,758
that's all you can ask for.
1085
00:47:02,827 --> 00:47:05,275
That's all you can
ask for in life.
1086
00:47:05,344 --> 00:47:07,758
- I'm excited to
introduce Anne Saxon,
1087
00:47:07,827 --> 00:47:09,896
who's our latest addition
to the V66 lineup.
1088
00:47:09,965 --> 00:47:11,137
How you doing?
1089
00:47:11,206 --> 00:47:13,206
- Good. I'm happy to be here.
- Welcome.
1090
00:47:13,275 --> 00:47:16,206
- Anne Saxon was sexy.
1091
00:47:16,275 --> 00:47:19,620
And we needed somebody who would
keep the guys up all night,
1092
00:47:19,689 --> 00:47:20,793
and she filled the bill.
1093
00:47:20,862 --> 00:47:25,517
- At first, it was
a little lonely.
1094
00:47:25,586 --> 00:47:28,896
But then after a while
there seemed to be
1095
00:47:28,965 --> 00:47:33,206
a group of people who didn't
make me feel so lonely,
1096
00:47:33,275 --> 00:47:35,517
where I did have
calls coming in.
1097
00:47:35,586 --> 00:47:37,793
This is the Del Fuegos
from their album
1098
00:47:37,862 --> 00:47:43,068
entitled "Boston, Mass.,"
Don't Run Wild here on V66.
1099
00:47:43,137 --> 00:47:48,068
["Don't Run Wild"
by the Del Fuegos playing]
1100
00:47:52,758 --> 00:47:54,896
- The Del Fuegos,
who were great,
1101
00:47:54,965 --> 00:47:58,827
they were kind of like the
biggest of that kind of scene.
1102
00:47:58,896 --> 00:48:01,275
- The think that got my
attention about V66
1103
00:48:01,344 --> 00:48:03,413
was Woo Woo Ginsburg.
1104
00:48:03,482 --> 00:48:07,103
The fact that Woo Woo was
doing this video channel was...
1105
00:48:07,172 --> 00:48:09,586
that was important to me.
1106
00:48:09,655 --> 00:48:12,172
- [Narrator]
V66 Celebrity Open House.
1107
00:48:12,241 --> 00:48:16,034
- We're the Del Fuegos,
your pals from outer space.
1108
00:48:16,103 --> 00:48:18,965
- Join us this week on
Celebrity Open House.
1109
00:48:19,034 --> 00:48:22,655
- There's one thing about
the "Don't Run Wild" video
1110
00:48:22,724 --> 00:48:26,413
is that we were proud of Boston.
1111
00:48:26,482 --> 00:48:30,620
And we wanted Boston to be
right there in the background.
1112
00:48:30,689 --> 00:48:36,241
- People that didn't live
in the inner Boston area
1113
00:48:36,310 --> 00:48:40,034
were getting turned on to
the group because of V66.
1114
00:48:40,103 --> 00:48:42,241
So the outer suburbs
kids who started coming
1115
00:48:42,310 --> 00:48:44,034
to the Channel shows
and that kind of thing.
1116
00:48:44,103 --> 00:48:47,206
- Thank God for V66, man.
1117
00:48:47,275 --> 00:48:52,172
Because, you know, V66 was
responsible for capturing
1118
00:48:52,241 --> 00:48:54,931
all of those great musicians.
1119
00:48:55,000 --> 00:48:57,517
- The woman on everyone's
mind I guess is Gloria.
1120
00:48:57,586 --> 00:48:59,689
So I guess we're gonna check
out her progress right here.
1121
00:48:59,758 --> 00:49:01,448
There she be, right there, yeah.
1122
00:49:01,517 --> 00:49:03,137
The update on
Gloria is like this.
1123
00:49:03,206 --> 00:49:04,586
One of the most dangerous
hurricanes, of course,
1124
00:49:04,655 --> 00:49:06,655
of the century is
in the Atlantic,
1125
00:49:06,724 --> 00:49:09,137
460 miles slightly
east of due south.
1126
00:49:09,206 --> 00:49:12,344
Winds are currently estimated
at 130 miles per hour.
1127
00:49:12,413 --> 00:49:16,241
Forecasters aren't sure
whether it will hit New England,
1128
00:49:16,310 --> 00:49:17,448
but the situation could change.
1129
00:49:17,517 --> 00:49:20,310
- And the transformer
in front of the building
1130
00:49:20,379 --> 00:49:23,448
just blows up in flames.
1131
00:49:23,517 --> 00:49:25,482
And all the lights go out.
1132
00:49:25,551 --> 00:49:27,896
And I go, "Oh shit."
[laughing]
1133
00:49:27,965 --> 00:49:29,172
We're off the air.
1134
00:49:29,241 --> 00:49:33,344
An hour later,
the lights came back on.
1135
00:49:33,413 --> 00:49:36,413
He wired us into the
building emergency generator.
1136
00:49:36,482 --> 00:49:40,724
- So we got on the air
but there was no sound.
1137
00:49:40,793 --> 00:49:42,655
And I think we might
have put a picture
1138
00:49:42,724 --> 00:49:44,137
or something up you know.
1139
00:49:44,206 --> 00:49:46,586
And the camera was like a test
pattern for a little while.
1140
00:49:46,655 --> 00:49:49,758
And then finally we got a
single video cassette player.
1141
00:49:49,827 --> 00:49:54,137
- So we were on the air
showing videos with no audio.
1142
00:49:54,206 --> 00:49:56,620
- And a lot of people were
like, "How can we do that?"
1143
00:49:56,689 --> 00:49:58,586
And he said, "You know what,
we gotta stay on the air."
1144
00:49:58,655 --> 00:49:59,758
- We finally got the audio back
1145
00:49:59,827 --> 00:50:01,310
and finally things started
to work.
1146
00:50:01,379 --> 00:50:04,931
- To me that's... you know,
that's what John was great at
1147
00:50:05,000 --> 00:50:07,172
was, "You know what,
we're gonna be"--
1148
00:50:07,241 --> 00:50:08,758
and that's where
I learned it is--
1149
00:50:08,827 --> 00:50:10,241
"You know what, there's
a hurricane coming.
1150
00:50:10,310 --> 00:50:13,620
"We're gonna be on the air
live during the hurricane
1151
00:50:13,689 --> 00:50:15,206
telling everybody about it."
1152
00:50:15,275 --> 00:50:17,413
Other people might just
go, "You know what, run...
1153
00:50:17,482 --> 00:50:21,620
"Let's run, you know,
400 videos back to back
1154
00:50:21,689 --> 00:50:23,482
so that everybody can get
out of here and be safe."
1155
00:50:23,551 --> 00:50:26,793
But he wouldn't do that.
1156
00:50:26,862 --> 00:50:30,137
And, in turn,
everybody who worked there
1157
00:50:30,206 --> 00:50:31,482
took a lot of pride in,
1158
00:50:31,551 --> 00:50:33,310
"All right, we're gonna cover
this hurricane.
1159
00:50:33,379 --> 00:50:35,448
"We're a music video station
1160
00:50:35,517 --> 00:50:36,655
but we're gonna
cover this hurricane."
1161
00:50:36,724 --> 00:50:38,586
- People obviously
were watching.
1162
00:50:38,655 --> 00:50:40,862
People had somehow either
had battery televisions
1163
00:50:40,931 --> 00:50:44,896
or had enough power and
were able to tune in V66.
1164
00:50:44,965 --> 00:50:46,413
We were trying to get out there
1165
00:50:46,482 --> 00:50:49,137
and they were trying to
see what we were doing.
1166
00:50:49,206 --> 00:50:50,827
["Centerfold" by J Geils Band
playing]
1167
00:50:50,896 --> 00:50:52,206
♪ Come on!
1168
00:50:52,275 --> 00:50:54,206
♪
1169
00:50:54,275 --> 00:50:57,379
- I guess an actor,
an actress would say it's like
1170
00:50:57,448 --> 00:51:01,241
doing a movie as
opposed to a stage show.
1171
00:51:01,310 --> 00:51:03,931
You know, when you're onstage,
you do it, it's live,
1172
00:51:04,000 --> 00:51:05,724
it comes out, it's gone.
1173
00:51:05,793 --> 00:51:09,275
When doing a video,
it's like doing a record.
1174
00:51:09,344 --> 00:51:12,724
Or I'm dating myself, a CD.
1175
00:51:12,793 --> 00:51:14,931
- ♪ The memory of my angel
1176
00:51:15,000 --> 00:51:19,379
- We weren't finished
playing and we had material
1177
00:51:19,448 --> 00:51:20,862
and thought we'd give it a try.
1178
00:51:20,931 --> 00:51:25,862
- J. Geils Band and Fright
Night here on WVJV Channel 66.
1179
00:51:25,931 --> 00:51:29,655
- John and Arnie were
always very good to us.
1180
00:51:29,724 --> 00:51:32,068
- I remember
interviewing Nikki Sixx
1181
00:51:32,137 --> 00:51:33,344
and I don't know if you
remember the story or not,
1182
00:51:33,413 --> 00:51:38,137
but Nikki came up on my show
and was really high.
1183
00:51:38,206 --> 00:51:40,034
He wasn't drunk,
he was just really high.
1184
00:51:40,103 --> 00:51:41,689
And he was wildly
entertaining as an interview
1185
00:51:41,758 --> 00:51:43,206
but right in the middle
of the interview,
1186
00:51:43,275 --> 00:51:46,068
he sneezes or blows
his nose or something.
1187
00:51:46,137 --> 00:51:47,206
And we're live.
1188
00:51:47,275 --> 00:51:48,689
There wasn't any
tape delay on V66.
1189
00:51:48,758 --> 00:51:50,000
And then he blows his
nose and he looks down
1190
00:51:50,068 --> 00:51:51,413
at the napkin.
1191
00:51:51,482 --> 00:51:53,448
He looks at me and he goes,
well there goes 50 bucks.
1192
00:51:53,517 --> 00:51:55,206
Because he was just
so high on blow.
1193
00:51:55,275 --> 00:51:56,758
And meanwhile I can hear my
producer in the other room
1194
00:51:56,827 --> 00:51:58,275
go [chuckling]
1195
00:51:58,344 --> 00:52:01,482
- I sort of got it
around the time of V66,
1196
00:52:01,551 --> 00:52:02,793
especially when the
bands would come in,
1197
00:52:02,862 --> 00:52:05,068
that the good ones understand
1198
00:52:05,137 --> 00:52:08,724
that this is part of their job,
doing this TV thing
1199
00:52:08,793 --> 00:52:10,241
where they come in
and they sit down
1200
00:52:10,310 --> 00:52:12,206
next to you and you pretend
you're friends for ten minutes.
1201
00:52:12,275 --> 00:52:14,103
- Hi, New England,
this is Pat Benatar
1202
00:52:14,172 --> 00:52:16,137
and you're watching V66,
New England's favorite
1203
00:52:16,206 --> 00:52:18,275
music video station in stereo.
1204
00:52:18,344 --> 00:52:20,379
- The Bangles were there,
that was a memorable day.
1205
00:52:20,448 --> 00:52:22,172
- We're the Bangles.
1206
00:52:22,241 --> 00:52:24,724
- And you're watching V66.
1207
00:52:24,793 --> 00:52:26,275
- The beat of Boston.
1208
00:52:26,344 --> 00:52:27,413
- Right on.
1209
00:52:27,482 --> 00:52:28,172
- Peter Frampton.
1210
00:52:28,241 --> 00:52:29,344
- Run DMC.
1211
00:52:29,413 --> 00:52:31,068
- Michael Hutchence from INXS.
1212
00:52:31,137 --> 00:52:32,965
- [Narrator]
See your favorite video stars
1213
00:52:33,034 --> 00:52:35,413
or Boston celebrities
host an hour
1214
00:52:35,482 --> 00:52:37,137
of their all time
favorite videos.
1215
00:52:37,206 --> 00:52:40,448
- This is called
"Against All Odds" on the V.
1216
00:52:40,517 --> 00:52:43,517
- Mick Jones from the Clash
at the time
1217
00:52:43,586 --> 00:52:45,034
from Big Audio Dynamite.
1218
00:52:45,103 --> 00:52:47,241
- You ought to get out at
Strawberry's Midnight Madness
1219
00:52:47,310 --> 00:52:49,310
if you wanna catch
playing the whole album
1220
00:52:49,379 --> 00:52:50,862
on the fourth of October.
1221
00:52:50,931 --> 00:52:53,241
Be there or be square.
1222
00:52:53,310 --> 00:52:54,655
- Emo Phillips.
1223
00:52:54,724 --> 00:52:57,172
He was kind of weird but funny.
1224
00:52:57,241 --> 00:52:59,413
- My name is Emo.
1225
00:52:59,482 --> 00:53:02,655
♪
1226
00:53:02,724 --> 00:53:05,793
- The guys for
Duran Duran came in.
1227
00:53:05,862 --> 00:53:07,827
- Hi, this is Cheech.
1228
00:53:07,896 --> 00:53:09,448
- And this is Chong.
1229
00:53:09,517 --> 00:53:10,448
- And we're Led Zeppelin.
1230
00:53:10,517 --> 00:53:11,827
- They were great too.
1231
00:53:11,896 --> 00:53:14,068
But since we were such
a full service station
1232
00:53:14,137 --> 00:53:15,827
in the entertainment realm,
1233
00:53:15,896 --> 00:53:17,931
not even necessarily with
music, but entertainment,
1234
00:53:18,000 --> 00:53:20,517
we had a lot of people walking
in and out of that place.
1235
00:53:20,586 --> 00:53:22,206
- V66 just made it hard
for us to go to school
1236
00:53:22,275 --> 00:53:23,586
after a while, man.
1237
00:53:23,655 --> 00:53:25,413
We couldn't step off to
school without getting mobbed.
1238
00:53:25,482 --> 00:53:27,137
- Audience participation.
1239
00:53:27,206 --> 00:53:29,965
Get the audience involved
in your radio station.
1240
00:53:30,034 --> 00:53:31,724
And it doesn't
matter how you do it.
1241
00:53:31,793 --> 00:53:33,206
That's not important.
1242
00:53:33,275 --> 00:53:34,931
Doesn't matter if the contest
is some corny question
1243
00:53:35,000 --> 00:53:39,275
or some listening,
wait to hear the bell go off.
1244
00:53:39,344 --> 00:53:41,965
It just matters you
get them involved
1245
00:53:42,034 --> 00:53:43,034
and you get them listening
1246
00:53:43,103 --> 00:53:45,482
and you make the station sticky.
1247
00:53:45,551 --> 00:53:48,034
So contesting is an
important part of that.
1248
00:53:48,103 --> 00:53:51,758
- And since V66 is the
first stereo TV station
1249
00:53:51,827 --> 00:53:54,068
in the Boston area,
we're giving away four
1250
00:53:54,137 --> 00:53:58,413
of these RCA 25-inch
stereo color TV sets.
1251
00:53:58,482 --> 00:54:00,275
- We had to give
away concert tickets.
1252
00:54:00,344 --> 00:54:01,551
We had to give away albums.
1253
00:54:01,620 --> 00:54:02,931
You had to give
away music videos.
1254
00:54:03,000 --> 00:54:04,827
You had to give
away those things
1255
00:54:04,896 --> 00:54:07,206
that radio stations were
giving away to compete.
1256
00:54:07,275 --> 00:54:09,655
- And I was so excited
and I got through.
1257
00:54:09,724 --> 00:54:11,275
And then they said
my name on the thing
1258
00:54:11,344 --> 00:54:14,206
and I was like, "Oh, my God... I
got Tina... I got Tina tickets."
1259
00:54:14,275 --> 00:54:16,172
It was my very first concert.
I was so excited.
1260
00:54:16,241 --> 00:54:19,655
- Both my brother and
I won tickets off V66
1261
00:54:19,724 --> 00:54:21,862
to see Prince for
the Purple Rain tour.
1262
00:54:21,931 --> 00:54:25,103
And we also won tickets to see
Julian Lennon at the Orpheum.
1263
00:54:25,172 --> 00:54:27,241
- [Narrator] V66 and
MCA Records invite you
1264
00:54:27,310 --> 00:54:29,172
to an unforgettable
weekend with Roxy
1265
00:54:29,241 --> 00:54:32,034
at the Roxy in LA to
see Charlie Sexton live.
1266
00:54:32,103 --> 00:54:34,000
You'll enjoy VIP seats
at the Roxy in LA
1267
00:54:34,068 --> 00:54:35,758
and a live concert
with Charlie Sexton.
1268
00:54:35,827 --> 00:54:38,655
- V66, the beat of Boston.
1269
00:54:38,724 --> 00:54:41,206
- It's the name
the V baby contest.
1270
00:54:41,275 --> 00:54:43,827
So this has been established
that this child has no name.
1271
00:54:43,896 --> 00:54:45,103
It's homely and it has no name.
1272
00:54:45,172 --> 00:54:48,172
- Get ready,
V66 big bucks is coming.
1273
00:54:48,241 --> 00:54:50,896
We want you to find
one of the dollar bills
1274
00:54:50,965 --> 00:54:52,103
we've secretly
circulated throughout
1275
00:54:52,172 --> 00:54:53,448
the greater Boston viewing area.
1276
00:54:53,517 --> 00:54:56,413
- People all over
New England were looking for
1277
00:54:56,482 --> 00:54:58,034
this particular dollar bill
1278
00:54:58,103 --> 00:54:59,689
with this particular
serial number
1279
00:54:59,758 --> 00:55:01,551
and that got us incredible buzz
1280
00:55:01,620 --> 00:55:03,586
because when people started
reading their dollar bills,
1281
00:55:03,655 --> 00:55:05,241
other people would say,
what are you doing
1282
00:55:05,310 --> 00:55:06,310
reading the dollar bill?
1283
00:55:06,379 --> 00:55:09,068
- V66 big bucks.
1284
00:55:09,137 --> 00:55:14,137
Your chance to win up to 66,000
dollar bills featuring moi.
1285
00:55:14,206 --> 00:55:16,482
- And the idea was
then they'd say,
1286
00:55:16,551 --> 00:55:18,517
"Oh, well, on V66
they're having a contest.
1287
00:55:18,586 --> 00:55:20,620
"And if you find the
right dollar bill,
1288
00:55:20,689 --> 00:55:22,103
you're gonna get
a lot of money."
1289
00:55:22,172 --> 00:55:24,655
And so pretty soon everybody
was going to say, "Oh, wow."
1290
00:55:24,724 --> 00:55:26,965
And then they
started watching V66.
1291
00:55:27,034 --> 00:55:28,586
It was like the best free
advertising in the world
1292
00:55:28,655 --> 00:55:30,000
and the best word of
mouth advertising.
1293
00:55:30,068 --> 00:55:34,068
- Hi, I'm Tim Kelly and
I just won $21,000
1294
00:55:34,137 --> 00:55:36,517
playing V66 big bucks.
1295
00:55:36,586 --> 00:55:38,724
$21,00.
- You bet.
1296
00:55:38,793 --> 00:55:41,448
- Television and radio are
two different businesses,
1297
00:55:41,517 --> 00:55:43,965
and when you come from a
different culture
1298
00:55:44,034 --> 00:55:45,896
into the new culture,
1299
00:55:45,965 --> 00:55:48,068
you see opportunities that
they never saw before.
1300
00:55:48,137 --> 00:55:51,724
I look at the guys who
invented YouTube and Facebook,
1301
00:55:51,793 --> 00:55:56,275
and MySpace not as geniuses
but as young people
1302
00:55:56,344 --> 00:55:57,896
who looked at a world and said,
1303
00:55:57,965 --> 00:56:00,137
"Why isn't somebody doing this?"
1304
00:56:00,206 --> 00:56:03,206
It just was totally
natural to them.
1305
00:56:03,275 --> 00:56:06,517
So when you have radio
people going into television,
1306
00:56:06,586 --> 00:56:10,275
they see, "Why don't they do
this? Why don't you do that?"
1307
00:56:10,344 --> 00:56:12,137
- ♪ We built this city
1308
00:56:12,206 --> 00:56:14,172
- One of the great
things that we did was
1309
00:56:14,241 --> 00:56:17,310
we did our own video.
1310
00:56:17,379 --> 00:56:20,000
Built our own video for
"We Built This City."
1311
00:56:20,068 --> 00:56:23,517
And made it all about
rock and roll in Boston.
1312
00:56:23,586 --> 00:56:27,241
- John came to me one day, okay.
1313
00:56:27,310 --> 00:56:31,379
He was hot to get
"We Built This City"
1314
00:56:31,448 --> 00:56:32,586
on the air.
1315
00:56:32,655 --> 00:56:35,034
Problem was is that he couldn't
1316
00:56:35,103 --> 00:56:37,551
because MTV had the
exclusive rights to it.
1317
00:56:37,620 --> 00:56:39,517
I go into one of
these edit suites
1318
00:56:39,586 --> 00:56:42,724
and it must have been
ten, 12 days later
1319
00:56:42,793 --> 00:56:43,896
I came out with this thing.
1320
00:56:43,965 --> 00:56:45,172
- I was beating on him.
1321
00:56:45,241 --> 00:56:46,793
"Jay, when is this
gonna be done?"
1322
00:56:46,862 --> 00:56:48,862
It was day after day and
he'd get dragged away
1323
00:56:48,931 --> 00:56:50,413
for other projects and I'd say,
1324
00:56:50,482 --> 00:56:53,655
"Well, can't somebody else do
that and you can finish this?"
1325
00:56:53,724 --> 00:56:55,793
'Cause the song was so big
and it was great.
1326
00:56:55,862 --> 00:56:57,172
I ended up finishing it.
1327
00:56:57,241 --> 00:56:58,655
He got about halfway through it
1328
00:56:58,724 --> 00:57:00,827
and then he had some other
thing he had to work on.
1329
00:57:00,896 --> 00:57:02,965
So I said, "All right,
I'll do it."
1330
00:57:03,034 --> 00:57:06,206
So I went in and I spent
a day and knocked it out.
1331
00:57:06,275 --> 00:57:08,896
Not the best use of the CEO's
time, but it was fun.
1332
00:57:08,965 --> 00:57:10,137
[laughing]
1333
00:57:10,206 --> 00:57:15,000
- I still watch it frequently.
[chuckles]
1334
00:57:15,068 --> 00:57:17,068
I show it to other people.
1335
00:57:17,137 --> 00:57:19,275
Because it has a whole
series of photographs of me.
1336
00:57:19,344 --> 00:57:21,551
- Probably nowhere
else in the country
1337
00:57:21,620 --> 00:57:23,413
would it have any
relevance to anybody.
1338
00:57:23,482 --> 00:57:25,793
But I think for people that
were familiar with the station
1339
00:57:25,862 --> 00:57:29,758
and they see that video,
they connect with the idea
1340
00:57:29,827 --> 00:57:33,689
that for one brief moment,
V66 really was
1341
00:57:33,758 --> 00:57:39,034
the musical vital signs
of the city.
1342
00:57:39,103 --> 00:57:41,310
- [Narrator] Live at the
palace last Saturday night,
1343
00:57:41,379 --> 00:57:43,896
Miss Hawaiian Tropic
showed offer her tan,
1344
00:57:43,965 --> 00:57:47,137
Lenny Clarke laughed it
up with Sunny Joe White,
1345
00:57:47,206 --> 00:57:50,241
and Perry Stone made his
dancing debut with Mary Jo.
1346
00:57:50,310 --> 00:57:51,620
- The Palace.
1347
00:57:51,689 --> 00:57:53,896
Sunny Joe White used to do it,
God rest his soul.
1348
00:57:53,965 --> 00:57:57,241
And then they had me do it.
1349
00:57:57,310 --> 00:58:03,448
It was just your typical really
cheesy '80s nightclub scene.
1350
00:58:03,517 --> 00:58:07,206
You know, the mode of dress
was just so over-the-top.
1351
00:58:07,275 --> 00:58:09,344
It was like John Hughes movie.
1352
00:58:09,413 --> 00:58:12,586
Like Z Cavariccis and kind
of those Duran Duran boots.
1353
00:58:12,655 --> 00:58:14,551
And a lot handkerchiefs
and that sort of stuff.
1354
00:58:14,620 --> 00:58:16,793
And I was just as
guilty as anybody else.
1355
00:58:16,862 --> 00:58:19,586
You know, I mean, I had a whole
wardrobe full of that stuff.
1356
00:58:19,655 --> 00:58:20,965
You know, so Mr. Stonewash.
1357
00:58:21,034 --> 00:58:23,379
- [Narrator] Boston at night,
a city that lives
1358
00:58:23,448 --> 00:58:25,551
for the evening
and the excitement.
1359
00:58:25,620 --> 00:58:28,655
Now be a part of the night
in the world's greatest city
1360
00:58:28,724 --> 00:58:31,206
as Ian O'Malley takes you to
Boston's hottest nightspots
1361
00:58:31,275 --> 00:58:33,793
with the people,
the stories, and the videos
1362
00:58:33,862 --> 00:58:35,862
that make the city come alive.
1363
00:58:35,931 --> 00:58:37,689
Boston Beat with Ian O'Malley.
1364
00:58:37,758 --> 00:58:38,862
- And nobody had done that.
1365
00:58:38,931 --> 00:58:40,620
There was no television station,
1366
00:58:40,689 --> 00:58:43,000
first of all it was rock
and roll and, you know,
1367
00:58:43,068 --> 00:58:46,586
nobody on on any of
the television stations here
1368
00:58:46,655 --> 00:58:48,068
would do anything.
1369
00:58:48,137 --> 00:58:49,827
Channel four, channel
five, channel seven,
1370
00:58:49,896 --> 00:58:52,517
they didn't do anything
covering music.
1371
00:58:52,586 --> 00:58:56,206
So nobody would ever broadcast
from a Prince show before.
1372
00:58:56,275 --> 00:58:59,689
Nobody had ever had a
concert on television
1373
00:58:59,758 --> 00:59:01,000
with the Del Fuegos.
1374
00:59:01,068 --> 00:59:03,241
So it was just like electric.
1375
00:59:03,310 --> 00:59:05,862
- I know Prince
played at the Metro.
1376
00:59:05,931 --> 00:59:07,655
Like a surprise
concert at the Metro.
1377
00:59:07,724 --> 00:59:11,275
- [Narrator] V66, your ticket
to the best concerts,
1378
00:59:11,344 --> 00:59:13,655
music video WVJV.
1379
00:59:13,724 --> 00:59:17,896
- I remember going to
Rush, Twisted Sister.
1380
00:59:17,965 --> 00:59:19,620
- I remember the
Tina Turner Concert.
1381
00:59:19,689 --> 00:59:21,068
- Well, we did a live show
1382
00:59:21,137 --> 00:59:22,620
from a John Cougar
concert one night.
1383
00:59:22,689 --> 00:59:26,758
- We went to Motley Crue
together and Tears for Fears.
1384
00:59:26,827 --> 00:59:31,620
And Dire Straits
was the most awesome ever.
1385
00:59:31,689 --> 00:59:34,965
- Aerosmith, bad boys of Boston.
1386
00:59:35,034 --> 00:59:36,689
Roxy talked to
them earlier today.
1387
00:59:36,758 --> 00:59:37,827
Roxy, how'd it go?
1388
00:59:37,896 --> 00:59:39,034
- Unbelievable.
1389
00:59:39,103 --> 00:59:40,586
A band that I had
been listening to
1390
00:59:40,655 --> 00:59:44,620
for so many years that I loved.
1391
00:59:44,689 --> 00:59:47,310
And here I was on
top of the world
1392
00:59:47,379 --> 00:59:49,206
literally and figuratively
1393
00:59:49,275 --> 00:59:54,620
talking about this-this return
to Aerosmith's hometown.
1394
00:59:54,689 --> 00:59:58,344
- That was a a technical
nightmare of the day for us
1395
00:59:58,413 --> 01:00:00,827
because we got picture
but no sound.
1396
01:00:00,896 --> 01:00:06,137
So I remember and it was
all about the microwave
1397
01:00:06,206 --> 01:00:07,931
that wasn't really working
between our station
1398
01:00:08,000 --> 01:00:11,689
and the satellite and the
whole... the dish and all that.
1399
01:00:11,758 --> 01:00:14,275
And it was just like yikes.
1400
01:00:14,344 --> 01:00:15,862
And then when we
did get some audio,
1401
01:00:15,931 --> 01:00:17,034
it almost sounded like
you were listening to it
1402
01:00:17,103 --> 01:00:18,206
through a telephone.
1403
01:00:18,275 --> 01:00:20,689
- Steven Tyler from the
stage was getting ready
1404
01:00:20,758 --> 01:00:22,448
to introduce
"Lightning Strikes."
1405
01:00:22,517 --> 01:00:24,172
And at that time
it was the only video
1406
01:00:24,241 --> 01:00:25,724
by Aerosmith
that we'd been playing.
1407
01:00:25,793 --> 01:00:28,862
And he thanked V66.
1408
01:00:28,931 --> 01:00:31,827
- You all know this.
1409
01:00:31,896 --> 01:00:34,758
V66 number one video all week,
1410
01:00:34,827 --> 01:00:36,448
a song that we put
out a long time ago.
1411
01:00:36,517 --> 01:00:38,586
- And everybody in the audience
started going, "V, V, V."
1412
01:00:38,655 --> 01:00:39,862
It was... wow.
1413
01:00:39,931 --> 01:00:47,172
♪ It's dog eat dog
when you meet your rival
1414
01:00:47,241 --> 01:00:49,655
♪ In the combat zone
it's a means of survival
1415
01:00:49,724 --> 01:00:51,103
- Hi I'm Ron Belleville,
1416
01:00:51,172 --> 01:00:53,793
I'm the winner for V66 drawing
for the day.
1417
01:00:53,862 --> 01:00:55,310
This is my wife Grace.
1418
01:00:55,379 --> 01:00:56,689
We're having an incredible time.
1419
01:00:56,758 --> 01:00:58,724
Thank you, V66.
1420
01:00:58,793 --> 01:01:01,034
- One of my favorite
metal LPs of all time
1421
01:01:01,103 --> 01:01:02,586
is from Aerosmith.
1422
01:01:02,655 --> 01:01:03,413
It's "Night in the Ruts."
1423
01:01:03,482 --> 01:01:07,482
♪
1424
01:01:11,965 --> 01:01:14,413
- If you're watching me,
you're watching the V.
1425
01:01:14,482 --> 01:01:17,034
Stereo video rocks 66.
1426
01:01:17,103 --> 01:01:22,000
♪ Let the music do the talking
1427
01:01:22,068 --> 01:01:24,862
- It was great to
have them come by.
1428
01:01:24,931 --> 01:01:27,206
And we'll get them all in
the studio and it was a blast.
1429
01:01:27,275 --> 01:01:28,482
- Hi, I'm Steven Tyler.
1430
01:01:28,551 --> 01:01:30,000
- And I'm Joe Perry.
1431
01:01:30,068 --> 01:01:33,724
- The toxic twins of Aerosmith,
and you're watching V66.
1432
01:01:33,793 --> 01:01:36,310
- Boston rock video in stereo.
1433
01:01:36,379 --> 01:01:37,310
Would you sing
"Back in the Saddle"?
1434
01:01:37,379 --> 01:01:38,344
- Nah.
1435
01:01:38,413 --> 01:01:41,310
- And to come here to Boston
1436
01:01:41,379 --> 01:01:44,172
where Aerosmith was actually
friends with John Garabedian
1437
01:01:44,241 --> 01:01:45,655
and hung out at the studio
1438
01:01:45,724 --> 01:01:47,068
and I got to interview them
1439
01:01:47,137 --> 01:01:48,413
I don't even know
how many times.
1440
01:01:48,482 --> 01:01:52,034
- And you're rocking
on V66 in stereo.
1441
01:01:52,103 --> 01:01:55,034
- And I would sit
there with my VHS VCR
1442
01:01:55,103 --> 01:01:58,068
and sit there and wait
for Aerosmith videos
1443
01:01:58,137 --> 01:02:01,172
and record the interview
that they had
1444
01:02:01,241 --> 01:02:03,862
and just watching over and
over until I wore out the VHS.
1445
01:02:03,931 --> 01:02:07,896
- It was not uncommon for them
to just drop by unannounced.
1446
01:02:07,965 --> 01:02:11,068
Of course there were
the announced visits.
1447
01:02:11,137 --> 01:02:13,241
But sometimes you'll just
be walking down the hall
1448
01:02:13,310 --> 01:02:14,517
and for no apparent reason
1449
01:02:14,586 --> 01:02:16,551
Steven Tyler would walk right by
the other way.
1450
01:02:16,620 --> 01:02:18,655
- And if you want to
rock tonight, baby,
1451
01:02:18,724 --> 01:02:21,517
watch the V66 Aerosmith.
1452
01:02:21,586 --> 01:02:23,965
- I think V66 in a lot of
ways is quite responsible
1453
01:02:24,034 --> 01:02:28,517
for saving Aerosmith's
ass in a lot of ways.
1454
01:02:28,586 --> 01:02:29,793
I mean that nicely.
1455
01:02:29,862 --> 01:02:31,827
We got behind them
and eventually, of course,
1456
01:02:31,896 --> 01:02:33,275
on their own efforts
and new management
1457
01:02:33,344 --> 01:02:34,724
and that sort of thing,
they cleaned up their act.
1458
01:02:34,793 --> 01:02:37,517
And of course they've been,
for a number of years,
1459
01:02:37,586 --> 01:02:39,689
back really on top
of their game.
1460
01:02:39,758 --> 01:02:42,965
- [Narrator]
Get ready to watch V66
1461
01:02:43,034 --> 01:02:45,172
for the hottest party in town.
1462
01:02:45,241 --> 01:02:49,172
The V66 New Year's Eve
party live from the Metro.
1463
01:02:49,241 --> 01:02:52,103
- Probably the most fun in live
television I've ever had
1464
01:02:52,172 --> 01:02:53,448
was that night.
1465
01:02:53,517 --> 01:02:57,172
- It is the way to do 1985,
a just ending.
1466
01:02:57,241 --> 01:03:00,413
- [Crowd]
Three, two, one!
1467
01:03:00,482 --> 01:03:03,172
[cheering]
1468
01:03:03,241 --> 01:03:05,655
- I mean it's just neat
that so many people
1469
01:03:05,724 --> 01:03:09,068
wanted to be partying with
V66 to ring in the new year.
1470
01:03:09,137 --> 01:03:13,241
I mean it was, you were like
a friend to so many people.
1471
01:03:13,310 --> 01:03:15,827
- All right, we are
here live at Metro.
1472
01:03:15,896 --> 01:03:17,758
I'm Tracy Cox filling
in for Sunny Joe White,
1473
01:03:17,827 --> 01:03:20,862
who is lost somewhere in
this incredible crowd.
1474
01:03:20,931 --> 01:03:23,655
As you know, we are about ten
minutes into this new year
1475
01:03:23,724 --> 01:03:25,206
and we are having such a party.
1476
01:03:25,275 --> 01:03:27,965
- What was the best highlight
of the past year for you?
1477
01:03:28,034 --> 01:03:32,172
- Mary Jo, turning on
the TV and seeing you.
1478
01:03:32,241 --> 01:03:34,586
- Look out, Miami, the Pats
are gonna burst your bubbles
1479
01:03:34,655 --> 01:03:37,241
and go to the Super Bowl, yeah!
1480
01:03:37,310 --> 01:03:41,310
♪ New England,
the Patriots and we.
1481
01:03:41,379 --> 01:03:43,482
♪ Here's a V for victory
1482
01:03:43,551 --> 01:03:47,000
- It was made with a lot of
Boston personalities in it.
1483
01:03:47,068 --> 01:03:50,586
- It was a reflection
of just how carefree
1484
01:03:50,655 --> 01:03:54,344
and unconventional
our whole approach
1485
01:03:54,413 --> 01:03:56,482
to the television medium was.
1486
01:03:56,551 --> 01:04:01,137
♪ New England,
the Patriots and we.
1487
01:04:01,206 --> 01:04:03,103
- And then, you know, we get
buried in the Super Bowl,
1488
01:04:03,172 --> 01:04:05,379
so you know I wish
we had a better way
1489
01:04:05,448 --> 01:04:07,931
of putting a period on
on the whole experience.
1490
01:04:08,000 --> 01:04:09,206
- It's been a year.
1491
01:04:09,275 --> 01:04:10,482
Has it been good for you?
1492
01:04:10,551 --> 01:04:11,793
It's been great for me,
our first anniversary.
1493
01:04:11,862 --> 01:04:14,034
- It was quite an
accomplishment at the station
1494
01:04:14,103 --> 01:04:16,965
to be on the air and
certainly on the air
1495
01:04:17,034 --> 01:04:18,000
for as long as we were.
1496
01:04:18,068 --> 01:04:20,448
- Happy birthday, V66!
1497
01:04:20,517 --> 01:04:22,034
From Face to Face.
1498
01:04:22,103 --> 01:04:25,862
- Happy birthday, V66,
from Big Julio Dynamite.
1499
01:04:25,931 --> 01:04:28,068
- Hi, I'm Nikki Sixx
of Motley Crue.
1500
01:04:28,137 --> 01:04:31,206
I'd like to wish V66
a happy birthday.
1501
01:04:31,275 --> 01:04:32,586
- This is Rick Nielsen
of Cheap Trick
1502
01:04:32,655 --> 01:04:34,517
and happy birthday, V66.
1503
01:04:34,586 --> 01:04:36,310
- I'm Joey V.
- Kevin.
1504
01:04:36,379 --> 01:04:37,448
- Gene.
1505
01:04:37,517 --> 01:04:38,551
- Louie of Mass.
1506
01:04:38,620 --> 01:04:39,655
And we like to wish V66...
1507
01:04:39,724 --> 01:04:41,137
- [Everyone] A happy birthday!
1508
01:04:41,206 --> 01:04:43,344
- Live from the Metro!
1509
01:04:43,413 --> 01:04:46,068
- It's the V66 first
anniversary party!
1510
01:04:46,137 --> 01:04:47,862
[cheering]
1511
01:04:47,931 --> 01:04:49,344
- [Narrator] One year ago,
1512
01:04:49,413 --> 01:04:52,758
V66 ignited
the Boston rock scene.
1513
01:04:52,827 --> 01:04:55,137
[explosion]
1514
01:04:55,206 --> 01:04:56,965
Tonight, we celebrate.
1515
01:04:57,034 --> 01:05:00,137
The V66 first anniversary
party is underway.
1516
01:05:00,206 --> 01:05:03,827
Live from Metro, Grammy
nominee Jon Butcher Axis,
1517
01:05:03,896 --> 01:05:06,620
Warner Bros. recording
artist the Del Fuegos,
1518
01:05:06,689 --> 01:05:08,413
and Down Avenue take the stage
1519
01:05:08,482 --> 01:05:10,379
for knockout party performances.
1520
01:05:10,448 --> 01:05:13,000
V66 VJs Mary Jo
and David O'Leary
1521
01:05:13,068 --> 01:05:14,965
bring you all the
party excitement.
1522
01:05:15,034 --> 01:05:18,482
- We did a big
concert at the Metro.
1523
01:05:18,551 --> 01:05:20,586
I think we had the Del Fuegos
1524
01:05:20,655 --> 01:05:23,068
and sort of an All-Star
band as I recall.
1525
01:05:23,137 --> 01:05:26,379
Members of the Geils band
and maybe members of the Cars
1526
01:05:26,448 --> 01:05:28,482
came in to play a song or two,
1527
01:05:28,551 --> 01:05:30,068
or sort of all kind
of played together.
1528
01:05:30,137 --> 01:05:35,137
- Please welcome the V66
all-star birthday bash band!
1529
01:05:35,206 --> 01:05:37,758
Let's hear it, come on!
1530
01:05:37,827 --> 01:05:40,103
♪ You say it's your birthday
1531
01:05:40,172 --> 01:05:43,000
- I mean, by the time it
reached the one-year mark,
1532
01:05:43,068 --> 01:05:45,862
they really had
a presence there.
1533
01:05:45,931 --> 01:05:48,724
- Hi, we're the
Del Fuegos from Boston, Mass.
1534
01:05:48,793 --> 01:05:51,137
- [Everybody]
Happy birthday, V66.
1535
01:05:51,206 --> 01:05:53,448
- My name's Benjamin Orr
from the Cars.
1536
01:05:53,517 --> 01:05:55,241
Happy birthday, V66.
1537
01:05:55,310 --> 01:05:56,862
- I'm Brad Whitford.
1538
01:05:56,931 --> 01:05:58,275
- And I'm Joey Kramer.
1539
01:05:58,344 --> 01:06:03,172
And a happy birthday
to V66 from Aerosmith.
1540
01:06:03,241 --> 01:06:05,517
- [Both]
Happy birthday from Extreme.
1541
01:06:05,586 --> 01:06:08,068
- Hello, I'm Weird Al Jankovic.
1542
01:06:08,137 --> 01:06:10,275
And I'm Billy the birthday pig!
1543
01:06:10,344 --> 01:06:12,103
And we want to wish
all our friends at V66
1544
01:06:12,172 --> 01:06:15,344
a happy stinking birthday!
1545
01:06:15,413 --> 01:06:17,448
- Again, I'd like
to thank everyone.
1546
01:06:17,517 --> 01:06:19,103
It was an unbelievable night.
1547
01:06:19,172 --> 01:06:20,965
I think you all did a great job.
1548
01:06:21,034 --> 01:06:23,310
And let's do it again
next year, okay?
1549
01:06:23,379 --> 01:06:27,103
- We had a bunch
of posters made up,
1550
01:06:27,172 --> 01:06:28,896
pictures of all the VJs.
1551
01:06:28,965 --> 01:06:31,206
And we sent it out
to all our advertisers,
1552
01:06:31,275 --> 01:06:33,551
to promote the station within,
we're one year old.
1553
01:06:33,620 --> 01:06:35,689
We're not new anymore.
1554
01:06:35,758 --> 01:06:37,793
We're part of the landscape.
1555
01:06:37,862 --> 01:06:40,620
We're not going away yet.
1556
01:06:40,689 --> 01:06:43,620
- And things had really kind
of locked in a little bit
1557
01:06:43,689 --> 01:06:47,068
in terms of what we were doing,
the awareness of the V66,
1558
01:06:47,137 --> 01:06:50,551
and the awareness both
on the part of bands
1559
01:06:50,620 --> 01:06:52,689
in the music community
1560
01:06:52,758 --> 01:06:55,172
but also on the part of viewers.
1561
01:06:55,241 --> 01:06:57,965
- Ratings were never great.
1562
01:06:58,034 --> 01:07:01,896
And part of it is I think
that there was a lot
1563
01:07:01,965 --> 01:07:05,000
of short-term viewing to V66
1564
01:07:05,068 --> 01:07:07,896
where people would switch to it
1565
01:07:07,965 --> 01:07:10,620
and they'd switch back
and forth later on.
1566
01:07:10,689 --> 01:07:12,896
Television ratings measure
two different things--
1567
01:07:12,965 --> 01:07:16,000
the number of
households you reach
1568
01:07:16,068 --> 01:07:19,620
and the share of audience you
have among those households.
1569
01:07:19,689 --> 01:07:21,275
In terms of the audience
we reached,
1570
01:07:21,344 --> 01:07:23,241
our numbers went
through the roof.
1571
01:07:23,310 --> 01:07:24,896
We were reaching
two million people,
1572
01:07:24,965 --> 01:07:27,551
which is almost the
whole TV market.
1573
01:07:27,620 --> 01:07:29,241
And considering we were
a channel that appealed
1574
01:07:29,310 --> 01:07:31,137
mostly to a younger audience,
1575
01:07:31,206 --> 01:07:32,896
I mean people over
40 watching us
1576
01:07:32,965 --> 01:07:34,551
would have been a stretch.
1577
01:07:34,620 --> 01:07:36,517
'Cause we were more
youth oriented.
1578
01:07:36,586 --> 01:07:38,931
We had the cumulative.
1579
01:07:39,000 --> 01:07:40,620
In the first year
we didn't have the share
1580
01:07:40,689 --> 01:07:42,206
because we didn't
have the stickiness.
1581
01:07:42,275 --> 01:07:44,068
- We needed higher ratings.
1582
01:07:44,137 --> 01:07:46,586
- We had to develop more
lifestyle programming
1583
01:07:46,655 --> 01:07:48,344
that had real content in it
1584
01:07:48,413 --> 01:07:50,310
that made us sticky.
1585
01:07:50,379 --> 01:07:52,344
Stuff that had a beginning,
a middle, and an end.
1586
01:07:52,413 --> 01:07:54,172
- [Narrator]
All day, all night,
1587
01:07:54,241 --> 01:07:56,620
V66 is much more than music.
1588
01:07:56,689 --> 01:08:00,379
News, sports, weather,
lottery, lunchtime liveline.
1589
01:08:00,448 --> 01:08:02,689
- Everybody knew who V66 was.
1590
01:08:02,758 --> 01:08:04,586
Everybody watched V66.
1591
01:08:04,655 --> 01:08:08,310
But we could turn
that gigantic audience
1592
01:08:08,379 --> 01:08:11,275
into advertising revenue
because the national
1593
01:08:11,344 --> 01:08:15,000
and the regional advertisers
wanted to see the book.
1594
01:08:15,068 --> 01:08:16,793
The Arbitron book,
they wanted to see
1595
01:08:16,862 --> 01:08:18,379
how we were rating in the book.
1596
01:08:18,448 --> 01:08:20,241
And if they looked in the book
they wouldn't see any numbers
1597
01:08:20,310 --> 01:08:22,862
that were to the
level that they needed
1598
01:08:22,931 --> 01:08:25,137
in order to buy
advertising on our station.
1599
01:08:25,206 --> 01:08:27,896
Because TV Guide
wasn't listing us
1600
01:08:27,965 --> 01:08:31,034
the way that we
wanted to be listed
1601
01:08:31,103 --> 01:08:32,620
because they came back
to us and said,
1602
01:08:32,689 --> 01:08:34,655
"Hey, all you're doing is
playing music videos.
1603
01:08:34,724 --> 01:08:37,310
"We need you to have programs
if you want us to list you
1604
01:08:37,379 --> 01:08:39,172
as a programmed station."
1605
01:08:39,241 --> 01:08:41,655
- Hey Boston, check out the
latest in music fashion
1606
01:08:41,724 --> 01:08:45,275
and dance on "American
Bandstand" here on V66.
1607
01:08:45,344 --> 01:08:47,448
- I was instrumental in getting,
1608
01:08:47,517 --> 01:08:50,517
in finding out when
"American Bandstand"
1609
01:08:50,586 --> 01:08:56,172
was not being carried in Boston,
and calling ABC and saying,
1610
01:08:56,241 --> 01:08:58,758
"How can we carry
'American Bandstand'?"
1611
01:08:58,827 --> 01:09:02,275
- V66, the beat of Boston.
1612
01:09:02,344 --> 01:09:05,068
- [Narrator]
Saturdays at 6:00 on V66,
1613
01:09:05,137 --> 01:09:07,068
the Beat of Boston.
1614
01:09:07,137 --> 01:09:10,241
- Sunday afternoon's
nonstop laughs.
1615
01:09:10,310 --> 01:09:11,827
- One of the most
things that we do.
1616
01:09:11,896 --> 01:09:13,448
- [laughing]
1617
01:09:13,517 --> 01:09:14,965
- [Narrator] With Bob and Zip.
1618
01:09:15,034 --> 01:09:18,827
- We had character bits,
sketches
1619
01:09:18,896 --> 01:09:21,620
with voice impressionists,
and character actors
1620
01:09:21,689 --> 01:09:23,448
that we also used
on our radio show.
1621
01:09:23,517 --> 01:09:26,827
We booked guests to come in
and sit down and talk with us.
1622
01:09:26,896 --> 01:09:28,965
- It was just fun to
be able to go in there
1623
01:09:29,034 --> 01:09:30,896
on a Sunday afternoon
and kind of do our bits.
1624
01:09:30,965 --> 01:09:32,965
- When the two came
on the air there
1625
01:09:33,034 --> 01:09:34,310
it was just more less
their morning show
1626
01:09:34,379 --> 01:09:35,586
and bringing it television.
1627
01:09:35,655 --> 01:09:37,482
- When you're watching
the weekend break
1628
01:09:37,551 --> 01:09:39,620
with Bob and Zip, you're
kind of like a member
1629
01:09:39,689 --> 01:09:41,034
of our family.
1630
01:09:41,103 --> 01:09:42,551
- Let me get a hanky for you.
1631
01:09:42,620 --> 01:09:44,586
- Here's what you
get just looking in.
1632
01:09:44,655 --> 01:09:46,137
- [someone singing on telephone]
1633
01:09:46,206 --> 01:09:47,551
- And for a nominal fee...
1634
01:09:47,620 --> 01:09:49,034
- You're up to 300 now.
1635
01:09:49,103 --> 01:09:50,758
I mean it's funny because
today I wouldn't do it
1636
01:09:50,827 --> 01:09:52,586
because I wouldn't think
I could pull it off.
1637
01:09:52,655 --> 01:09:54,655
Back then no one told us
what we could or couldn't do.
1638
01:09:54,724 --> 01:09:56,172
If we could think of it,
we could do it.
1639
01:09:56,241 --> 01:09:59,000
- [Narrator]
"The Superstar Show."
1640
01:09:59,068 --> 01:10:00,862
For the next hour,
join Mary Jo...
1641
01:10:00,931 --> 01:10:04,344
- I would get into work at
7:00 or 8:00 in the morning
1642
01:10:04,413 --> 01:10:06,206
and start reading
and researching.
1643
01:10:06,275 --> 01:10:07,655
This was before internet.
1644
01:10:07,724 --> 01:10:08,931
And we were on the air
that night.
1645
01:10:09,000 --> 01:10:12,310
The Virgin tour last year
made big news.
1646
01:10:12,379 --> 01:10:15,793
Madonna went on the road
and it was her first tour ever,
1647
01:10:15,862 --> 01:10:17,896
tremendous amount of
work went together
1648
01:10:17,965 --> 01:10:20,827
in helping to put
the show on for you.
1649
01:10:20,896 --> 01:10:23,655
Scalpers are known to
get $60 for a ticket
1650
01:10:23,724 --> 01:10:24,827
to see this show.
1651
01:10:24,896 --> 01:10:26,482
- [Narrator] Weeknights at 9:00,
1652
01:10:26,551 --> 01:10:28,586
"The Superstar Show."
1653
01:10:28,655 --> 01:10:31,517
Weeknights at 10:00, "Boston
Tonight" with John Garabedian.
1654
01:10:31,586 --> 01:10:33,103
- Welcome to "Boston Tonight."
1655
01:10:33,172 --> 01:10:34,482
This is Friday night in Boston.
1656
01:10:34,551 --> 01:10:35,931
We start a big long
holiday weekend
1657
01:10:36,000 --> 01:10:37,413
and have a fine show
for you tonight.
1658
01:10:37,482 --> 01:10:41,793
♪
1659
01:10:41,862 --> 01:10:43,344
Sarah Chalmer will
be with us tonight.
1660
01:10:43,413 --> 01:10:45,517
She makes the best
apple pie in New England.
1661
01:10:45,586 --> 01:10:47,827
And we're going to put
her to the acid test.
1662
01:10:47,896 --> 01:10:49,103
We're not gonna give her acid.
1663
01:10:49,172 --> 01:10:50,551
Just the acid test,
it's terrific.
1664
01:10:50,620 --> 01:10:54,620
I think Dr. Ruth Westheimer
ought to have her own benefit.
1665
01:10:54,689 --> 01:10:56,000
Call it Sex Aid.
[laughing]
1666
01:10:56,068 --> 01:10:57,931
You can certainly continue
to have the essence
1667
01:10:58,000 --> 01:11:01,586
of the videos around what you
do with shows based on them.
1668
01:11:01,655 --> 01:11:04,379
But you have to have stuff
that appeals to the demo.
1669
01:11:04,448 --> 01:11:08,068
It would have been better if
we didn't have pro wrestling.
1670
01:11:08,137 --> 01:11:11,413
- We had a chance to pick up
one of the wrestling shows
1671
01:11:11,482 --> 01:11:15,724
and we thought we'd just throw
it against the wall as they say.
1672
01:11:15,793 --> 01:11:18,103
- From the wrestling
capitals of the world,
1673
01:11:18,172 --> 01:11:20,241
it's V66 professional wrestling.
1674
01:11:20,310 --> 01:11:22,620
- It'd be better if
we had some local thing
1675
01:11:22,689 --> 01:11:24,655
we could have
produced ourselves.
1676
01:11:24,724 --> 01:11:26,379
But we didn't have
a budget for it.
1677
01:11:26,448 --> 01:11:28,517
'Cause television's
very expensive to produce.
1678
01:11:28,586 --> 01:11:31,275
You wanna produce a show,
you need 15 to 20 people
1679
01:11:31,344 --> 01:11:32,620
to produce a show.
1680
01:11:32,689 --> 01:11:34,000
To produce a really good show.
1681
01:11:34,068 --> 01:11:35,482
You can do it with four people
1682
01:11:35,551 --> 01:11:37,896
but it looks like crap and
no one's gonna watch it.
1683
01:11:37,965 --> 01:11:42,379
So if you want ratings, which
will then generate revenues,
1684
01:11:42,448 --> 01:11:43,379
you gotta have a crew
and you gotta have
1685
01:11:43,448 --> 01:11:44,724
a budget to pay the crew.
1686
01:11:44,793 --> 01:11:46,724
- And it was the pyramid
I had a real problem with.
1687
01:11:46,793 --> 01:11:48,758
- [Narrator] Weeknights at 6:00.
1688
01:11:48,827 --> 01:11:49,965
- 'Cause of course
the viewer's like,
1689
01:11:50,034 --> 01:11:51,379
"What's this all about?
1690
01:11:51,448 --> 01:11:54,689
"I can watch '$100,000
Pyramid' on channel 38.
1691
01:11:54,758 --> 01:11:56,689
This isn't why I come here."
1692
01:11:56,758 --> 01:11:58,344
So what happens is you
start to confuse viewers.
1693
01:11:58,413 --> 01:12:00,689
- [Narrator] "Boston SportsBeat"
with Bill and Tank.
1694
01:12:00,758 --> 01:12:04,137
- The idea of using music
and combining it with sports
1695
01:12:04,206 --> 01:12:05,517
had literally never been done.
1696
01:12:05,586 --> 01:12:08,310
Every once in a while you
would see a music piece
1697
01:12:08,379 --> 01:12:12,862
in an Olympic profile on NBC
or ABC and it was special.
1698
01:12:12,931 --> 01:12:14,689
- [Narrator] Friday,
the Red Sox hit the street
1699
01:12:14,758 --> 01:12:16,551
for a nine- game road trip.
1700
01:12:16,620 --> 01:12:19,034
First stop, the rootin',
tootin' Texas Rangers.
1701
01:12:19,103 --> 01:12:21,241
- The feeling
that I got at the time
1702
01:12:21,310 --> 01:12:22,931
was that we can get any athlete.
1703
01:12:23,000 --> 01:12:25,172
Anybody would come
on the show with us
1704
01:12:25,241 --> 01:12:26,793
because they were
all watching V66.
1705
01:12:26,862 --> 01:12:28,793
- I just don't like
this week off stuff.
1706
01:12:28,862 --> 01:12:30,758
This could really
been bad if we had
1707
01:12:30,827 --> 01:12:32,655
to sit around for ten days.
1708
01:12:32,724 --> 01:12:35,827
- I gotta say that Bruce
Springsteen and "Glory Days"
1709
01:12:35,896 --> 01:12:38,034
reminds me of my baseball days.
1710
01:12:38,103 --> 01:12:42,206
- So by going to
a "Boston SportsBeat,"
1711
01:12:42,275 --> 01:12:46,034
we were able to say,
"Hey, now we have a program."
1712
01:12:46,103 --> 01:12:48,862
"TV Guide" will now
list the program.
1713
01:12:48,931 --> 01:12:50,241
People will now be aware
1714
01:12:50,310 --> 01:12:52,689
that there's a sports
program on V66.
1715
01:12:52,758 --> 01:12:55,344
And maybe that will help us
to get the advertising
1716
01:12:55,413 --> 01:12:58,172
because we start getting those
quarter hours of viewership.
1717
01:12:58,241 --> 01:13:01,034
- You know the sales
income stream is going up
1718
01:13:01,103 --> 01:13:02,827
at this slow rate.
1719
01:13:02,896 --> 01:13:07,241
And then your expenses,
if you want to grease them
1720
01:13:07,310 --> 01:13:08,655
go up like this.
1721
01:13:08,724 --> 01:13:12,827
And then your cash on hand
which is going down like this.
1722
01:13:12,896 --> 01:13:15,413
So the more you spend, the
faster the cash goes away.
1723
01:13:15,482 --> 01:13:21,241
So you try to pick these curves
that get your revenues up
1724
01:13:21,310 --> 01:13:23,827
so the cash would go
down and go up like this.
1725
01:13:23,896 --> 01:13:27,862
- People don't watch channels,
they want shows.
1726
01:13:27,931 --> 01:13:31,551
And that was a hard
lesson for V66 to learn.
1727
01:13:31,620 --> 01:13:34,586
- One of the toughest
things I ever did in my life
1728
01:13:34,655 --> 01:13:37,275
was calling a meeting
of the entire staff
1729
01:13:37,344 --> 01:13:39,103
of "Boston Tonight,"
1730
01:13:39,172 --> 01:13:42,310
and walking into
the conference room
1731
01:13:42,379 --> 01:13:44,344
and telling them
the show was canceled
1732
01:13:44,413 --> 01:13:46,724
and they'll all be laid off.
1733
01:13:46,793 --> 01:13:49,275
But we'd give them severance
and take care of their,
1734
01:13:49,344 --> 01:13:53,448
you know, their departure.
1735
01:13:53,517 --> 01:13:55,551
That was hard.
1736
01:13:55,620 --> 01:13:58,379
How do you tell 29 people
they're fired?
1737
01:13:58,448 --> 01:14:01,275
Put yourself in those shoes,
it's not fun.
1738
01:14:01,344 --> 01:14:02,758
It's just not fun.
1739
01:14:02,827 --> 01:14:04,551
Especially people
you really liked,
1740
01:14:04,620 --> 01:14:06,551
people who are really
talented and you care about.
1741
01:14:06,620 --> 01:14:08,896
- Very emotional.
1742
01:14:08,965 --> 01:14:11,172
There were some tears
being shed
1743
01:14:11,241 --> 01:14:16,620
and a very, a very downbeat vibe
going through a place
1744
01:14:16,689 --> 01:14:18,517
that up until then
had been so positive.
1745
01:14:18,586 --> 01:14:20,379
- The biggest group of
people who got laid off
1746
01:14:20,448 --> 01:14:23,206
were the people who worked
on the in-house programming
1747
01:14:23,275 --> 01:14:25,379
"Boston Tonight"
and "SportsBeat."
1748
01:14:25,448 --> 01:14:27,448
All those people were
let go at the same time
1749
01:14:27,517 --> 01:14:30,896
on one morning with
no notice whatsoever.
1750
01:14:30,965 --> 01:14:32,310
It was devastating.
1751
01:14:32,379 --> 01:14:36,000
- The station went back
toward music video programming
1752
01:14:36,068 --> 01:14:38,551
away from the
appointment programming.
1753
01:14:38,620 --> 01:14:41,965
And in that process, the
station staff became smaller.
1754
01:14:42,034 --> 01:14:45,172
So there was an awareness that
the things hadn't worked out
1755
01:14:45,241 --> 01:14:49,551
with the effort to do
appointment programming.
1756
01:14:49,620 --> 01:14:55,172
- We got Meryl's report
that we have enough money
1757
01:14:55,241 --> 01:14:59,862
to get to Thanksgiving
but not to Christmas.
1758
01:14:59,931 --> 01:15:01,344
Things took a turn.
1759
01:15:01,413 --> 01:15:07,827
It was sort of like going
through a little bit of a death.
1760
01:15:07,896 --> 01:15:09,275
You're losing somebody.
1761
01:15:09,344 --> 01:15:13,103
It's like there's a part
of you that really hurts.
1762
01:15:13,172 --> 01:15:16,413
And as far as the
audience was concerned,
1763
01:15:16,482 --> 01:15:18,172
everything was great.
1764
01:15:18,241 --> 01:15:23,241
As far as the market,
I mean we were,
1765
01:15:23,310 --> 01:15:25,793
we were popular.
1766
01:15:25,862 --> 01:15:28,413
But you gotta pay for it.
1767
01:15:28,482 --> 01:15:30,137
- They were really
smart businessmen
1768
01:15:30,206 --> 01:15:32,172
and the fact that they
didn't fall in love
1769
01:15:32,241 --> 01:15:34,482
with the property at the
expense of the shareholders
1770
01:15:34,551 --> 01:15:36,379
and the investors,
and so they said,
1771
01:15:36,448 --> 01:15:38,034
"This is probably something
we should sell."
1772
01:15:38,103 --> 01:15:39,931
- You have to be pragmatic
in life.
1773
01:15:40,000 --> 01:15:43,172
You have to accept reality
because there is only reality.
1774
01:15:43,241 --> 01:15:45,965
And if you accept reality
and deal with reality
1775
01:15:46,034 --> 01:15:48,068
and make your decisions
based on reality,
1776
01:15:48,137 --> 01:15:50,172
the best reality you can find,
1777
01:15:50,241 --> 01:15:52,103
you're gonna be making
the best decisions
1778
01:15:52,172 --> 01:15:53,689
you can for yourself.
1779
01:15:53,758 --> 01:15:56,551
So I had to do
what was best for...
1780
01:15:56,620 --> 01:15:58,310
best for everything.
1781
01:15:58,379 --> 01:16:04,206
- The "Boston Globe"--
Tuesday, July 1, 1986,
1782
01:16:04,275 --> 01:16:07,931
had a cartoon that shows
two street salesmen.
1783
01:16:08,000 --> 01:16:09,517
One is selling apples
1784
01:16:09,586 --> 01:16:12,551
and the other one
independent stations.
1785
01:16:12,620 --> 01:16:16,103
- We all have tried our
best to make it successful,
1786
01:16:16,172 --> 01:16:18,310
and none of us wanted to fail.
1787
01:16:18,379 --> 01:16:20,793
- Kidder-Peabody sold
the station for them.
1788
01:16:20,862 --> 01:16:23,655
Conducted an auction, took bids,
1789
01:16:23,724 --> 01:16:26,172
and then negotiated
the final transaction.
1790
01:16:26,241 --> 01:16:29,206
- We had a visit
from the chairman
1791
01:16:29,275 --> 01:16:32,482
and president of Home
Shopping Network, Roy Speer,
1792
01:16:32,551 --> 01:16:34,862
and Bud Paxson.
1793
01:16:34,931 --> 01:16:36,344
And they were flying
in from Tampa.
1794
01:16:36,413 --> 01:16:38,689
- He wanted to have
terrestrial distribution
1795
01:16:38,758 --> 01:16:43,000
for the Home Shopping Network,
which is already a big success.
1796
01:16:43,068 --> 01:16:45,103
And Bud and his partner
flew up to Boston
1797
01:16:45,172 --> 01:16:48,103
and sat down with us and
negotiated for several hours.
1798
01:16:48,172 --> 01:16:50,241
- And we sold the company
for $20 million.
1799
01:16:50,310 --> 01:16:51,931
And everybody smiled.
1800
01:16:52,000 --> 01:16:54,275
- We made a lot of
money for the investors.
1801
01:16:54,344 --> 01:16:57,000
Like I said, they pulled
the plug at the right time.
1802
01:16:57,068 --> 01:16:59,344
They were great people
to work with and deal with.
1803
01:16:59,413 --> 01:17:01,655
- I think they made every
effort they could do
1804
01:17:01,724 --> 01:17:04,862
to keep the station alive
as long as they could.
1805
01:17:04,931 --> 01:17:08,068
And when it became
clear that V66 as such
1806
01:17:08,137 --> 01:17:09,931
wasn't going to be
able to sustain itself,
1807
01:17:10,000 --> 01:17:11,724
they did what they had to do.
1808
01:17:11,793 --> 01:17:15,655
- We also made a deal with
them to run their programming
1809
01:17:15,724 --> 01:17:19,413
over a substantial part
of the broadcast day
1810
01:17:19,482 --> 01:17:22,344
in exchange for being paid
a large amount of cash.
1811
01:17:29,000 --> 01:17:32,551
♪ Who counts the money
1812
01:17:32,620 --> 01:17:35,689
♪ Underneath the bar
1813
01:17:35,758 --> 01:17:39,000
♪ Who rides the wrecking ball
1814
01:17:39,068 --> 01:17:42,517
♪ Into our guitars
1815
01:17:42,586 --> 01:17:44,931
♪ Tell us you need us...
1816
01:17:52,965 --> 01:17:54,310
- Where is the music?
1817
01:17:54,379 --> 01:17:55,724
Where is the videos?
1818
01:17:55,793 --> 01:17:58,172
Where is... I don't wanna
buy a stupid watch.
1819
01:17:58,241 --> 01:18:00,793
- And as a kid, that didn't
make any sense to me,
1820
01:18:00,862 --> 01:18:03,448
the idea of maybe
they couldn't get enough
1821
01:18:03,517 --> 01:18:05,965
advertising or whatever.
1822
01:18:06,034 --> 01:18:07,724
That didn't mean anything to me.
1823
01:18:07,793 --> 01:18:09,689
It's just, like, why...
that means people prefer
1824
01:18:09,758 --> 01:18:13,965
to watch shopping, you know?
1825
01:18:14,034 --> 01:18:18,379
- To go from rock video
to fake diamond rocks.
1826
01:18:18,448 --> 01:18:20,793
And that's what
they were pushing.
1827
01:18:20,862 --> 01:18:22,793
It just... it was, eh.
1828
01:18:22,862 --> 01:18:24,206
- I felt that that
was an incredibly
1829
01:18:24,275 --> 01:18:26,793
appropriate reflection
of the times.
1830
01:18:26,862 --> 01:18:33,724
The whole merchandising,
selling dynamic
1831
01:18:33,793 --> 01:18:37,379
being more important than
creativity, art, value,
1832
01:18:37,448 --> 01:18:40,344
expression, discovery.
1833
01:18:40,413 --> 01:18:43,517
- I was fascinated
as a businessperson
1834
01:18:43,586 --> 01:18:46,482
because I realized that
John Garabedian was so lucky
1835
01:18:46,551 --> 01:18:49,275
to have had the right
rights at the right time
1836
01:18:49,344 --> 01:18:51,413
to cash out big time.
1837
01:18:51,482 --> 01:18:53,310
It was kind of...
for me it was more of
1838
01:18:53,379 --> 01:18:56,275
a local boy made good story
rather than any sadness
1839
01:18:56,344 --> 01:18:59,517
about the actual airwave.
1840
01:18:59,586 --> 01:19:01,827
- Obviously there will come
a time when you sell it.
1841
01:19:01,896 --> 01:19:05,448
Everything is to be
born, live, and die.
1842
01:19:05,517 --> 01:19:10,137
It's just the way the cycle
works in the universe.
1843
01:19:10,206 --> 01:19:15,137
Whether it's a star or a person
or a fad.
1844
01:19:15,206 --> 01:19:18,310
I think it really has to do
with an underlying motivation
1845
01:19:18,379 --> 01:19:23,896
in life or being
turned on by something
1846
01:19:23,965 --> 01:19:26,827
and following your dreams.
1847
01:19:26,896 --> 01:19:31,689
I've never in my life tried
to make money at anything.
1848
01:19:31,758 --> 01:19:34,827
I've always tried to
follow what I love to do
1849
01:19:34,896 --> 01:19:37,000
and what I believe in.
1850
01:19:37,068 --> 01:19:39,413
And that gets me up
every morning.
1851
01:19:39,482 --> 01:19:45,137
- I remember seeing John shortly
afterward at an event,
1852
01:19:45,206 --> 01:19:46,862
a charity event or something
1853
01:19:46,931 --> 01:19:49,413
and talking to him a
little bit about it.
1854
01:19:49,482 --> 01:19:53,137
And, you know, just asking
him if he missed it
1855
01:19:53,206 --> 01:19:54,896
and I remember him
tell me, yeah, he did
1856
01:19:54,965 --> 01:19:59,310
but you know at the same
time he was in business
1857
01:19:59,379 --> 01:20:01,413
and he's in business
to make money.
1858
01:20:01,482 --> 01:20:04,482
And so it was the...
it was the best alternative.
1859
01:20:04,551 --> 01:20:07,448
- We all knew we were
part of something historic
1860
01:20:07,517 --> 01:20:10,172
in Boston music history.
1861
01:20:10,241 --> 01:20:13,482
And I think we're all
very grateful for that.
1862
01:20:13,551 --> 01:20:15,689
It would have been nice
if it lasted longer.
1863
01:20:15,758 --> 01:20:19,068
- Its importance in
remembering a time when
1864
01:20:19,137 --> 01:20:23,034
we were excited about music.
1865
01:20:23,103 --> 01:20:25,517
And music was starting to
come to life with pictures.
1866
01:20:25,586 --> 01:20:29,689
- I remember in one of
the local music newspapers,
1867
01:20:29,758 --> 01:20:33,827
all the local bands
were all sad as we were.
1868
01:20:33,896 --> 01:20:37,137
- So V66 was a valuable outlet
for us
1869
01:20:37,206 --> 01:20:39,275
and it was a sad day
when it was bought
1870
01:20:39,344 --> 01:20:41,724
by the Home Shopping Network.
1871
01:20:41,793 --> 01:20:43,931
- I think that was really
disappointing for all of us.
1872
01:20:44,000 --> 01:20:47,689
- We got a lot of
good perks out of V66.
1873
01:20:47,758 --> 01:20:51,517
- It was a shame because,
you know, it was a boost
1874
01:20:51,586 --> 01:20:54,793
to the local... you know,
to the bands who could get
1875
01:20:54,862 --> 01:20:56,275
their videos played.
1876
01:20:56,344 --> 01:21:00,379
- They were playing people
that could barely, you know,
1877
01:21:00,448 --> 01:21:03,241
just scrape up enough money
to put a video together.
1878
01:21:03,310 --> 01:21:05,379
'Cause that's really how you
can get noticed at that point.
1879
01:21:05,448 --> 01:21:08,241
Like the whole thing with
putting a bunch of demos
1880
01:21:08,310 --> 01:21:09,827
and then trying to
shop them around,
1881
01:21:09,896 --> 01:21:11,827
if you didn't have a video,
I mean you really weren't
1882
01:21:11,896 --> 01:21:13,034
gonna go anywhere.
1883
01:21:13,103 --> 01:21:15,827
- When you realize that
you've now elevated
1884
01:21:15,896 --> 01:21:18,379
and have gone to another level
with your life and career,
1885
01:21:18,448 --> 01:21:19,620
you take the good.
1886
01:21:19,689 --> 01:21:21,000
You remember the
good, you remember that
1887
01:21:21,068 --> 01:21:22,724
they were an intricate
part of helping
1888
01:21:22,793 --> 01:21:25,655
getting the careers off
and going.
1889
01:21:25,724 --> 01:21:27,620
And I think those are
the memories you take
1890
01:21:27,689 --> 01:21:29,862
and keep with you,
but we know like anything else
1891
01:21:29,931 --> 01:21:31,275
times change, music change.
1892
01:21:31,344 --> 01:21:34,793
- I think anything that
supports local art in any way
1893
01:21:34,862 --> 01:21:40,137
is such a valuable part
of a community.
1894
01:21:40,206 --> 01:21:43,689
- It's kind of at the same
moment then that was ending
1895
01:21:43,758 --> 01:21:46,275
that we were
starting Lemonheads.
1896
01:21:46,344 --> 01:21:48,103
But we were gonna have to
do it without the benefit
1897
01:21:48,172 --> 01:21:50,689
of music videos locally.
1898
01:21:50,758 --> 01:21:53,896
- It happened a year and a half,
holy...
1899
01:21:53,965 --> 01:21:56,034
Wow, that has gotta
be one of the most
1900
01:21:56,103 --> 01:21:58,758
short-lived influential things
in the Boston music scene.
1901
01:21:58,827 --> 01:22:00,862
- It's kind of like
the Sex Pistols.
1902
01:22:00,931 --> 01:22:02,689
One album, tons of influence.
1903
01:22:08,551 --> 01:22:12,586
♪ When I tell him that
I'm falling in love
1904
01:22:12,655 --> 01:22:18,275
♪ Why does he say-a-ay
1905
01:22:18,344 --> 01:22:22,586
♪ Hush hush, keep it down now,
voices carry
1906
01:22:22,655 --> 01:22:25,758
- YouTube is the new V66,
I think, right?
1907
01:22:25,827 --> 01:22:30,275
'Cause it's like you feel
like you discover the things.
1908
01:22:30,344 --> 01:22:31,793
They have that sort
homemade feeling.
1909
01:22:31,862 --> 01:22:35,517
[rock music]
1910
01:22:48,068 --> 01:22:50,482
[somber music]
1911
01:23:10,655 --> 01:23:13,172
- I sold V66.
1912
01:23:13,241 --> 01:23:16,758
I ended up with a
pretty good payday.
1913
01:23:16,827 --> 01:23:18,896
And then I had no idea
because here I am,
1914
01:23:18,965 --> 01:23:21,068
I was like 46 years old,
and I thought,
1915
01:23:21,137 --> 01:23:22,551
"What am I gonna do next?"
1916
01:23:26,034 --> 01:23:28,034
I could have probably
gotten along without working
1917
01:23:28,103 --> 01:23:30,586
but that's not me,
that's not what...
1918
01:23:30,655 --> 01:23:32,034
I love what I do.
1919
01:23:32,103 --> 01:23:33,655
I really love what I do.
1920
01:23:33,724 --> 01:23:35,379
And out of all things
there are to do in the world,
1921
01:23:35,448 --> 01:23:36,586
I can do anything.
1922
01:23:36,655 --> 01:23:40,172
I can drive a cab.
1923
01:23:40,241 --> 01:23:41,379
I can become an airline pilot.
1924
01:23:41,448 --> 01:23:43,000
I can do anything.
1925
01:23:43,068 --> 01:23:46,827
I thought, there's nothing
I enjoy more than radio.
1926
01:23:46,896 --> 01:23:48,862
I love radio.
1927
01:23:48,931 --> 01:23:50,758
But the kind of
radio that I love,
1928
01:23:50,827 --> 01:23:56,482
which goes back to Open House
Party back in the '60s, WORC,
1929
01:23:56,551 --> 01:23:59,103
doesn't exist.
1930
01:23:59,172 --> 01:24:01,344
I said I've done this show,
it's called Open House Party.
1931
01:24:01,413 --> 01:24:03,034
It's a big national party.
1932
01:24:03,103 --> 01:24:04,586
You get 800 lines
so people are calling
1933
01:24:04,655 --> 01:24:06,068
from all over the country.
1934
01:24:06,137 --> 01:24:07,482
You have the biggest
stars in the business
1935
01:24:07,551 --> 01:24:08,896
come on every week
as your guests
1936
01:24:08,965 --> 01:24:11,896
and you have something to
talk up and get some charisma.
1937
01:24:11,965 --> 01:24:16,551
You have live performances
in the studio of guests.
1938
01:24:16,620 --> 01:24:19,862
You have big contests, with
prizes that money can't buy.
1939
01:24:19,931 --> 01:24:23,034
You have mixing by
the best DJ mixers.
1940
01:24:23,103 --> 01:24:26,034
I said, everything,
everything is the best.
1941
01:24:26,103 --> 01:24:28,448
And he put it out on
satellite and it goes out
1942
01:24:28,517 --> 01:24:29,689
every Saturday night.
1943
01:24:29,758 --> 01:24:32,379
- [Announcer] John Garabedian.
1944
01:24:32,448 --> 01:24:35,620
The all cool, all
request Open House Party
1945
01:24:35,689 --> 01:24:38,206
is on the air.
1946
01:24:38,275 --> 01:24:40,275
- [John] Ah, cowabunga!
1947
01:24:40,344 --> 01:24:43,344
Welcome in to the biggest
party on the planet.
1948
01:24:43,413 --> 01:24:44,965
We are your soundtrack
for Saturday night.
1949
01:24:47,482 --> 01:25:02,172
♪
1950
01:25:02,241 --> 01:25:08,241
- I still had an interest
in pyramid broadcasting.
1951
01:25:08,310 --> 01:25:11,344
And they said they'd be
happy to have me back there.
1952
01:25:11,413 --> 01:25:14,103
People never forgot V66.
1953
01:25:14,172 --> 01:25:18,034
They never forgot
me as a disc jockey.
1954
01:25:18,103 --> 01:25:19,689
And it was part of
their growing up.
1955
01:25:19,758 --> 01:25:22,482
- After leaving the station
1956
01:25:22,551 --> 01:25:24,551
I went into the mortgage
business and actually started
1957
01:25:24,620 --> 01:25:27,344
my own mortgage company.
1958
01:25:27,413 --> 01:25:29,206
And I did not do
subprime mortgages.
1959
01:25:29,275 --> 01:25:31,103
I only did fixed rate
mortgages for people
1960
01:25:31,172 --> 01:25:33,206
who could afford them.
1961
01:25:33,275 --> 01:25:35,965
- Through my association
with the channel
1962
01:25:36,034 --> 01:25:38,620
and knowing music video
directors,
1963
01:25:38,689 --> 01:25:41,310
I ended up repping video
directors for a company
1964
01:25:41,379 --> 01:25:42,620
called Mark Friedman
Productions.
1965
01:25:42,689 --> 01:25:45,000
- You know,
it's 20-something years later.
1966
01:25:45,068 --> 01:25:47,413
A month doesn't go by
when somebody doesn't
1967
01:25:47,482 --> 01:25:51,137
recognize me from V66.
1968
01:25:51,206 --> 01:25:53,931
And what's funny
about it is they'll go,
1969
01:25:54,000 --> 01:25:56,965
"You're that guy from the V66."
1970
01:25:57,034 --> 01:25:59,000
"Yeah, yeah."
1971
01:25:59,068 --> 01:26:01,413
Now, understand,
V66 was here in Boston.
1972
01:26:01,482 --> 01:26:03,068
I've lived in this
area my whole life.
1973
01:26:03,137 --> 01:26:04,586
I've worked on the
radio professionally
1974
01:26:04,655 --> 01:26:07,206
at Kiss 108, at WBOS,
at Magic 106.7,
1975
01:26:07,275 --> 01:26:08,724
some big stations,
1976
01:26:08,793 --> 01:26:11,586
pretty much nonstop since V66.
1977
01:26:11,655 --> 01:26:13,344
So they'll say,
"You're that guy from V66.
1978
01:26:13,413 --> 01:26:15,482
What have you been
doing since V66?"
1979
01:26:15,551 --> 01:26:17,103
The radio doesn't matter.
1980
01:26:17,172 --> 01:26:19,206
Nobody knows me from the radio
but they...
1981
01:26:19,275 --> 01:26:22,655
in this case they know V66
from 20-something years ago.
1982
01:26:22,724 --> 01:26:24,241
- So I was just sitting
there and I was reading
1983
01:26:24,310 --> 01:26:25,448
and a guy was skating by.
1984
01:26:25,517 --> 01:26:26,689
For whatever reason
I was looking up
1985
01:26:26,758 --> 01:26:29,241
but he looked to me
and he did a double take.
1986
01:26:29,310 --> 01:26:30,827
And then he slowed down.
1987
01:26:30,896 --> 01:26:33,793
And I understood that he
recognized me from somewhere.
1988
01:26:33,862 --> 01:26:37,551
But my guess was either VH1
1989
01:26:37,620 --> 01:26:40,103
or VH1 Classic for that matter
or "Big Brother"
1990
01:26:40,172 --> 01:26:43,931
'cause I was on the debut
season of that at CBS.
1991
01:26:44,000 --> 01:26:47,034
And he skated over and he goes,
"Ian O'Malley right?"
1992
01:26:47,103 --> 01:26:49,172
I said,
"That's correct, how are you?"
1993
01:26:49,241 --> 01:26:51,931
He goes, "I'm fine."
He goes, "V66."
1994
01:26:52,000 --> 01:26:55,068
And I was like, "How did you
possibly recognize me?"
1995
01:26:55,137 --> 01:26:57,517
He was like. "I just knew, man.
V66 though, right?"
1996
01:26:57,586 --> 01:26:59,689
Which just really blew my mind.
1997
01:26:59,758 --> 01:27:01,034
And lots of times
when I talk to people
1998
01:27:01,103 --> 01:27:02,206
that were living in Boston
1999
01:27:02,275 --> 01:27:03,379
or going to school
in that day and age,
2000
01:27:03,448 --> 01:27:04,965
primarily radio listeners,
2001
01:27:05,034 --> 01:27:06,655
now when I do a charity
event or something,
2002
01:27:06,724 --> 01:27:07,896
"Like hey, I'm from Boston."
2003
01:27:07,965 --> 01:27:09,137
"Oh, did you live there
in '85, '86?"
2004
01:27:09,206 --> 01:27:10,620
"Sure did.
2005
01:27:10,689 --> 01:27:12,275
"Rockin' in Revere, watched you
all the time on V66."
2006
01:27:12,344 --> 01:27:15,551
- V66 was one of the best
experiences of my life
2007
01:27:15,620 --> 01:27:18,827
because it was so
different it was...
2008
01:27:18,896 --> 01:27:20,724
it was not radio, it was visual.
2009
01:27:20,793 --> 01:27:22,896
It was radio and TV.
2010
01:27:22,965 --> 01:27:25,448
- V66 was my college education.
2011
01:27:25,517 --> 01:27:28,000
That's where I learned how
to do what I ended up doing
2012
01:27:28,068 --> 01:27:29,241
for my career.
2013
01:27:29,310 --> 01:27:30,931
- Actually you started
working on camera
2014
01:27:31,000 --> 01:27:32,413
being a pit reporter.
2015
01:27:32,482 --> 01:27:36,655
I worked for CBS for six years
covering NASCAR and the NHRA.
2016
01:27:36,724 --> 01:27:39,827
I've worked on every major
automotive racing series
2017
01:27:39,896 --> 01:27:41,379
in the country on television.
2018
01:27:41,448 --> 01:27:43,068
Open Wheel, NASCAR, NHRA.
2019
01:27:43,137 --> 01:27:45,172
I've done sprint cars.
2020
01:27:45,241 --> 01:27:47,827
And it doesn't get any
better than that for me.
2021
01:27:47,896 --> 01:27:51,379
- 25 years later as a professor,
2022
01:27:51,448 --> 01:27:54,517
you're sort of looking
back wishing that
2023
01:27:54,586 --> 01:27:59,517
media trends hade
gone along differently
2024
01:27:59,586 --> 01:28:02,827
and that the industry was
as good now as it was then.
2025
01:28:02,896 --> 01:28:05,965
- I'm thrilled that I got
to have that experience.
2026
01:28:06,034 --> 01:28:09,965
I think it makes
me more sympathetic
2027
01:28:10,034 --> 01:28:12,000
to the people who
I interview now.
2028
01:28:12,068 --> 01:28:16,344
- It really was, in its
own little way, very iconic
2029
01:28:16,413 --> 01:28:20,310
and a real precursor
to a lot of the media
2030
01:28:20,379 --> 01:28:21,620
that's out there today.
2031
01:28:21,689 --> 01:28:25,551
- Zip and I put out
Twisted Christmas in 1987.
2032
01:28:25,620 --> 01:28:28,068
And there are a couple of
videos associated with that,
2033
01:28:28,137 --> 01:28:30,517
but I think it
missed the V66 era.
2034
01:28:30,586 --> 01:28:32,448
We have a gold record,
so we know it sold
2035
01:28:32,517 --> 01:28:35,724
at least a half a million
copies from the RIAA.
2036
01:28:35,793 --> 01:28:38,344
And we put out a number
of Christmas albums since
2037
01:28:38,413 --> 01:28:42,172
and a few videos that MTV
reluctantly played
2038
01:28:42,241 --> 01:28:45,344
at 3:00 a.m. twice.
2039
01:28:45,413 --> 01:28:48,448
So, another reason to miss V66.
2040
01:28:48,517 --> 01:28:51,827
- I think I learned
all of that from V66.
2041
01:28:51,896 --> 01:28:54,413
I learned about being
involved in the community,
2042
01:28:54,482 --> 01:28:58,344
about, you know, working hard
2043
01:28:58,413 --> 01:29:02,551
to get the the interview that
nobody else is going to get.
2044
01:29:02,620 --> 01:29:03,931
And about, you know...
2045
01:29:04,000 --> 01:29:09,827
and John taught me a lot about
trying to be...
2046
01:29:09,896 --> 01:29:13,000
say something compelling using
the least amount of words.
2047
01:29:13,068 --> 01:29:15,344
Nearly everything I know about
broadcasting I learned there.
2048
01:29:15,413 --> 01:29:16,793
- I'm Sunny Joe White.
2049
01:29:16,862 --> 01:29:18,689
We're live at the Palace
tonight, everybody,
2050
01:29:18,758 --> 01:29:20,241
Route 99 in Saugus.
2051
01:29:20,310 --> 01:29:22,344
Your invitation is
an open invitation
2052
01:29:22,413 --> 01:29:23,827
for you to come
down until 2:00 a.m.
2053
01:29:23,896 --> 01:29:27,241
- I got the biggest
chill inside was watching
2054
01:29:27,310 --> 01:29:29,689
when we did our
New Year's Eve program.
2055
01:29:29,758 --> 01:29:32,724
I think seeing our
top 66 countdown
2056
01:29:32,793 --> 01:29:34,724
and seeing our
New Year's Eve show,
2057
01:29:34,793 --> 01:29:36,862
it just made me feel
like we've done so much.
2058
01:29:36,931 --> 01:29:39,724
- And if there is a particular
video you'd like to see,
2059
01:29:39,793 --> 01:29:43,310
please do call me
up on the V line,
2060
01:29:43,379 --> 01:29:46,241
931-1066 and I'll be very happy
2061
01:29:46,310 --> 01:29:47,827
to try and get it on for you.
2062
01:29:47,896 --> 01:29:51,551
- But in the history
of music in Boston
2063
01:29:51,620 --> 01:29:54,862
and in the history of radio
and television in Boston--
2064
01:29:54,931 --> 01:29:58,551
forget that,
in the entire country--
2065
01:29:58,620 --> 01:30:00,793
there had never been
anything like V66.
2066
01:30:00,862 --> 01:30:04,000
- V66 was a success because
2067
01:30:04,068 --> 01:30:08,896
in the short term that
it was on, it hit people.
2068
01:30:08,965 --> 01:30:10,793
That's why we're talking today.
2069
01:30:10,862 --> 01:30:14,068
20 years plus down the road,
people still remember it.
2070
01:30:14,137 --> 01:30:18,551
It worked for that short time
and then it went away,
2071
01:30:18,620 --> 01:30:20,344
and it hasn't worked since.
2072
01:30:20,413 --> 01:30:24,620
There's not another local
music video television station
2073
01:30:24,689 --> 01:30:25,689
in the country.
2074
01:30:25,758 --> 01:30:27,724
- The word I think of is "us."
2075
01:30:27,793 --> 01:30:29,172
And it wasn't necessarily
us that worked there,
2076
01:30:29,241 --> 01:30:30,517
it was us the viewers.
2077
01:30:30,586 --> 01:30:32,000
It was our channel.
2078
01:30:32,068 --> 01:30:33,206
It was Boston.
2079
01:30:33,275 --> 01:30:34,827
It was Boston weather.
2080
01:30:34,896 --> 01:30:38,758
It was Boston music,
it was Boston food.
2081
01:30:38,827 --> 01:30:40,586
It was New England.
2082
01:30:40,655 --> 01:30:43,448
And New England have
always had a very,
2083
01:30:43,517 --> 01:30:45,620
it's always been a very
family-based society
2084
01:30:45,689 --> 01:30:46,931
I found growing up in it.
2085
01:30:47,000 --> 01:30:48,310
It's that old Yankee thing.
2086
01:30:48,379 --> 01:30:50,379
And it's also that,
"Don't fuck with us."
2087
01:30:50,448 --> 01:30:54,620
And we had 24-hour channel
that said, "Don't fuck with us.
2088
01:30:54,689 --> 01:30:57,275
"We can do whatever we want.
2089
01:30:57,344 --> 01:31:00,379
We're New Englanders
and this is us."
2090
01:31:00,448 --> 01:31:02,931
- What's the bottom line
and what it accomplished?
2091
01:31:03,000 --> 01:31:04,827
I don't know.
2092
01:31:04,896 --> 01:31:10,068
I guess it put a bunch of people
together in this Petri dish
2093
01:31:10,137 --> 01:31:12,068
and they all developed
into what they were,
2094
01:31:12,137 --> 01:31:14,896
and changed their view
and out they went.
2095
01:31:14,965 --> 01:31:18,482
And that's kind of what
V66 did.
2096
01:31:18,551 --> 01:31:22,275
For the community, it gave
people a view of television
2097
01:31:22,344 --> 01:31:25,896
that they hadn't had before and
a view of the pop culture,
2098
01:31:25,965 --> 01:31:27,689
which I think reigns supreme
over anything.
2099
01:31:27,758 --> 01:31:29,689
I mean, I love pop culture.
2100
01:31:29,758 --> 01:31:30,965
Pop culture's really it.
2101
01:31:31,034 --> 01:31:32,379
Pop culture's everything.
2102
01:31:32,448 --> 01:31:34,241
It's from Obama to Sarah Palin.
2103
01:31:34,310 --> 01:31:36,310
That's pop culture!
2104
01:31:36,379 --> 01:31:42,034
It is our lives, it is what
we as human beings show
2105
01:31:42,103 --> 01:31:46,000
each other and
view each other in.
2106
01:31:46,068 --> 01:31:50,241
[rock music]
2107
01:32:03,758 --> 01:32:07,034
♪ Cellar floor on bare feet
2108
01:32:11,827 --> 01:32:14,931
♪ We come down here
to beat the heat
2109
01:32:19,344 --> 01:32:22,793
♪ Orange sofa, yellow chair
2110
01:32:27,000 --> 01:32:30,344
♪ The antenna in the air
2111
01:32:34,862 --> 01:32:38,655
♪ Saw an ad for "Plate World"
2112
01:32:42,586 --> 01:32:45,931
♪ Or we'd watch "M.A.S.H."
three times a day
2113
01:32:50,344 --> 01:32:54,241
♪ Sign says no, no feet on table
2114
01:32:58,068 --> 01:33:02,965
♪ Sign says no,
we can't get cable
2115
01:33:03,034 --> 01:33:06,206
- V66, baby!
2116
01:33:06,275 --> 01:33:11,586
- ♪ Blows our mind
2117
01:33:11,655 --> 01:33:17,000
♪ Everything is changing on TV
2118
01:33:17,068 --> 01:33:20,034
- When I first
started watching V66,
2119
01:33:20,103 --> 01:33:22,413
I said, "Boy this looks like
a successful operation
2120
01:33:22,482 --> 01:33:27,344
"and this John Garabedian
guy seems like a cool guy.
2121
01:33:27,413 --> 01:33:30,068
"I'm gonna call him
up and see if he,
2122
01:33:30,137 --> 01:33:32,896
if he or any of his
VJs need vehicles."
2123
01:33:32,965 --> 01:33:35,482
So I tracked down the
number, called up,
2124
01:33:35,551 --> 01:33:39,137
asked for John Garabedian,
got right to him on the phone,
2125
01:33:39,206 --> 01:33:42,000
and I said, "John Garabedian,
my name is Ernie Boch Jr.
2126
01:33:42,068 --> 01:33:46,620
and I love your shows and do
any of your VJs need cars?"
2127
01:33:46,689 --> 01:33:49,551
And on the other line I heard,
"No, kid," click.
2128
01:33:49,620 --> 01:33:50,965
And he hung up on me.
2129
01:33:51,034 --> 01:33:55,206
And that was my first
exposure to John Garabedian.
2130
01:33:55,275 --> 01:33:58,344
And a few months later
I saw him at a party
2131
01:33:58,413 --> 01:34:01,655
because I realized that we
had a lot of mutual friends.
2132
01:34:01,724 --> 01:34:03,344
And I called him out on it.
2133
01:34:03,413 --> 01:34:05,551
Walked right up to him, I
said, "What are you doing?
2134
01:34:05,620 --> 01:34:07,000
You hang up on me?"
2135
01:34:07,068 --> 01:34:08,862
He said, "Oh, I'm sorry,
sorry, sorry."
2136
01:34:08,931 --> 01:34:11,413
And we became
really good friends.
2137
01:34:11,482 --> 01:34:14,068
And he was an usher
at my wedding.
2138
01:34:14,137 --> 01:34:19,034
- ♪ You and me
2139
01:34:19,103 --> 01:34:23,241
♪ Everything is changing on TV
2140
01:34:23,310 --> 01:34:26,344
♪ Whoa
2141
01:34:26,413 --> 01:34:28,965
♪ A snare drum full of milk
2142
01:34:29,034 --> 01:34:30,620
♪ It works for me
2143
01:34:30,689 --> 01:34:34,034
♪ Whoa
2144
01:34:34,103 --> 01:34:37,793
♪ And in the air
there is a sound
2145
01:34:37,862 --> 01:34:42,137
♪ From outer space or all around
2146
01:34:42,206 --> 01:34:45,586
♪ The 66, UHF
2147
01:34:45,655 --> 01:34:49,551
♪ There are videos, music videos
2148
01:34:49,620 --> 01:34:53,310
♪ No radio, no stereo
2149
01:34:53,379 --> 01:34:58,206
♪ We sold our souls to V66
2150
01:34:58,275 --> 01:35:05,137
♪ In our basement,
out on Bass Rocks
2151
01:35:05,206 --> 01:35:07,172
- If you believe
that your rock band's
2152
01:35:07,241 --> 01:35:09,482
gonna be the biggest band
in the world, it's gonna.
2153
01:35:09,551 --> 01:35:11,896
If you believe that you're
the best director-producer
2154
01:35:11,965 --> 01:35:13,620
in the freaking world,
you're gonna make it.
2155
01:35:13,689 --> 01:35:15,344
If you believe that
you're gonna start
2156
01:35:15,413 --> 01:35:17,310
a television station
and play music all day,
2157
01:35:17,379 --> 01:35:19,379
it'll probably
happen for you too.
2158
01:35:19,448 --> 01:35:21,275
- ♪ V66
2159
01:35:21,344 --> 01:35:23,862
♪ In amazement...
159523
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