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Arsenal Football Club
has always been part of my life.
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00:00:18,894 --> 00:00:20,395
ARSENAL FANS WELCOME LEYTON ORIENT
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00:00:20,479 --> 00:00:22,648
It was less than 500 meters to the stadium.
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00:00:22,731 --> 00:00:25,108
I've had a season ticket,
since I was ten.
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It's practically a religion.
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00:00:28,987 --> 00:00:31,532
We only go to the stadium
instead of going to church.
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The most important word
in the name of Arsenal is "club".
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00:00:35,827 --> 00:00:37,204
It is a community.
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00:00:38,830 --> 00:00:43,168
The city where I was born
has a pretty rough working-class neighborhood.
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00:00:44,127 --> 00:00:48,382
Coal mining and shipbuilding were...
the essentials. Soccer was the sport.
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00:00:52,386 --> 00:00:56,682
The local team was Newcastle.
It belonged to the communities.
12
00:00:57,641 --> 00:01:03,438
They said: If you're missing a striker,
just whistle down the shaft.
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00:01:04,982 --> 00:01:10,487
In the beginning, soccer was a deeply
a deeply ecclesiastical, local enterprise.
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As children, we didn't even know
that these teams had owners.
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You sat with a season ticket
with the same people week after week.
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Their names were not known.
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00:01:20,581 --> 00:01:23,709
But they knew her through and through.
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00:01:28,881 --> 00:01:33,927
What makes soccer special,
is the local identity. The pride of home.
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00:01:34,011 --> 00:01:38,432
The working class
is organized in groups.
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These non-profit soccer associations,
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00:01:40,642 --> 00:01:44,229
some even belong to fans,
are managed by members.
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We used to be a club where the fans owned a
owned a significant proportion of the shares.
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The biggest single change
in the history of Arsenal
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is the transfer of the fans' shares
to an American investor.
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00:02:01,371 --> 00:02:02,956
When did the decline begin?
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00:02:04,833 --> 00:02:10,506
Was it when the soccer association allowed
that you could earn money with soccer?
27
00:02:11,173 --> 00:02:16,428
Stan Kroenke led Arsenal under his own management
into an investor model.
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All those whose grandparents
had bequeathed them shares,
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00:02:20,349 --> 00:02:23,727
have been without thanks
or a vote from a man,
30
00:02:23,810 --> 00:02:26,522
who never went to a game,
was forced out of the club.
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Kroenke should get out!
32
00:02:32,653 --> 00:02:37,366
The Manchester United fans
hold him responsible: Joel Glazer.
33
00:02:37,449 --> 00:02:41,787
Thousands came to express their
their feelings and it escalated.
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00:02:42,329 --> 00:02:47,376
In the last ten or 15 years
admission prices have become increasingly expensive,
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00:02:47,459 --> 00:02:49,795
as well as the transmission subscriptions.
36
00:02:49,878 --> 00:02:51,922
The television says when the game will be played.
37
00:02:53,465 --> 00:02:58,428
Television rights and global corporations
combined to create a perfect storm.
38
00:02:59,471 --> 00:03:02,766
The richest teams
set themselves apart from the crowd.
39
00:03:03,767 --> 00:03:07,437
They realized that they could divide the world
into segments,
40
00:03:07,521 --> 00:03:10,941
with an official credit card sponsor
in every segment,
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an official airline partner and
even an official potato snack.
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00:03:16,113 --> 00:03:20,492
They basically turned the club
basically into a cash machine.
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00:03:21,743 --> 00:03:24,162
We were told, fans of a big club,
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which in principle
turned into an entertainment business,
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that would be progress.
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00:03:30,669 --> 00:03:34,423
That the game
becomes global through a global audience.
47
00:03:34,506 --> 00:03:36,633
But it's about the concentration of power
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00:03:36,717 --> 00:03:39,386
in the hands of a few owners
from a few countries.
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00:03:42,973 --> 00:03:46,018
These clubs
grew beyond their communities.
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00:03:47,102 --> 00:03:50,397
Away from the roots,
tribalism and the communities.
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00:03:51,815 --> 00:03:53,650
We are losing something precious.
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This is my club. I was there first.
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00:03:56,570 --> 00:03:57,654
KROENKE OUT - A LOVE
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The danger is that billionaires
kill the goose that lays the golden egg.
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1 MRD. DOLLAR REVENUE
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SUPER LEAGUE:
THE GAME OFF THE FIELD
57
00:05:07,391 --> 00:05:11,895
That's how I see it. We had the perfect
proposal for international competitions.
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00:05:13,564 --> 00:05:18,151
Changes are painful.
The older you get, the more painful they become.
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JUVENTUS CHAIRMAN
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That is a fact.
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00:05:23,323 --> 00:05:25,742
And we had to face up to that.
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No, listen. Okay?
I'll... I'll tell you one thing.
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None of this would have happened,
Aleks hadn't chickened out in 2019.
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If we want to continue to grow,
we need UEFA.
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With UEFA, we have all the tools
to work well together. Forever.
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00:05:51,059 --> 00:05:53,228
The data is absolutely clear.
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00:05:53,937 --> 00:05:57,900
In medium-sized and small leagues
interest and spectator numbers are falling,
68
00:05:57,983 --> 00:06:01,278
and the transmissions
and commercial values are declining.
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00:06:01,361 --> 00:06:04,531
The younger generations
do not follow the sport.
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00:06:06,617 --> 00:06:07,868
They evaporate.
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00:06:10,412 --> 00:06:15,125
For many clubs, making it into the
Champions League is of great importance.
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It is our duty to consider improvements
for the world.
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DECLARATION OF INTENT
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They are the biggest
power brokers in European soccer.
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-That's a sign of unity, isn't it?
-Yes, definitely.
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In 2019, a truly innovative
competitive landscape was proposed.
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Aleksander Čeferin believed in it
and supported them.
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We worked hand in hand for over 15 months
worked hand in hand,
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00:06:47,282 --> 00:06:51,245
until we got to the point
where we made the first joint presentation
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00:06:52,829 --> 00:06:58,502
with the members of the ECA Board
and the UEFA Executive Committee.
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00:06:58,585 --> 00:07:03,131
Then I saw the violence of the resistance
of the system against change.
82
00:07:04,758 --> 00:07:06,301
At the beginning of friendship
83
00:07:06,885 --> 00:07:11,098
Andrea Agnelli
and Aleksander Čeferin came up with a plan,
84
00:07:11,181 --> 00:07:14,226
to create a new
Champions League model,
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00:07:14,309 --> 00:07:16,186
according to which the historical elite
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00:07:16,812 --> 00:07:19,231
due to their status
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00:07:19,815 --> 00:07:24,152
with regard to qualification for the
Champions League was privileged.
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Who did that favor?
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00:07:27,698 --> 00:07:29,157
It would have been immense...
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00:07:29,241 --> 00:07:30,409
SOCCER COMMENTATOR
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...for dwindling powers like Juventus
and a disaster for smaller teams.
92
00:07:36,456 --> 00:07:38,542
Who would watch national leagues?
93
00:07:39,459 --> 00:07:43,755
The changed format
would benefit rich clubs...
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00:07:43,839 --> 00:07:44,840
LALIGA PRESIDENT
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...and harm the domestic leagues
and poorer clubs.
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00:07:48,135 --> 00:07:52,931
It is an elitist thought,
without thinking about the others.
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00:07:54,057 --> 00:07:56,226
The reform in 2019,
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00:07:56,310 --> 00:08:01,565
the failure of a joint project
between Čeferin-UEFA and Agnelli-ECA,
99
00:08:02,357 --> 00:08:06,570
we radically rejected
and did not want to accept it.
100
00:08:06,653 --> 00:08:10,407
In 90 years, we have had an industry
101
00:08:10,490 --> 00:08:14,244
and functioning competitions
with promotion and relegation.
102
00:08:14,328 --> 00:08:15,454
Why stamp it out?
103
00:08:16,622 --> 00:08:22,002
And then Čeferin saw,
the pragmatist, saw which way the wind was blowing.
104
00:08:22,628 --> 00:08:27,633
-The idea was put on hold.
-When the idea was announced...
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UEFA PRESIDENT
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00:08:29,343 --> 00:08:34,056
...we talked to shareholders and associations
with links to national associations.
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We discussed a lot
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00:08:35,933 --> 00:08:38,852
and realized that the idea was not ideal.
109
00:08:39,811 --> 00:08:41,605
Sometimes ideas are not good.
110
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If the ideas are not good,
you give them up.
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00:08:45,025 --> 00:08:48,362
This created a rift
between the two men,
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00:08:49,238 --> 00:08:52,574
even if Aleksander didn't notice them.
113
00:08:52,658 --> 00:08:54,201
...to trust...
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00:08:54,284 --> 00:08:58,247
Aleks, President of UEFA,
my daughter's godfather,
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00:08:58,330 --> 00:09:03,377
didn't want to take the steps at the length
and the tempo,
116
00:09:03,460 --> 00:09:06,004
as I thought necessary.
117
00:09:07,673 --> 00:09:12,553
I had tried for eight years
to shape the system from within.
118
00:09:12,636 --> 00:09:16,056
We encountered a lot of resistance from UEFA
met with a lot of resistance.
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00:09:16,139 --> 00:09:19,351
That made it extremely difficult
to make progress,
120
00:09:19,434 --> 00:09:23,730
the way I think we should have
should have progressed.
121
00:09:25,774 --> 00:09:31,530
There was an agreement.
That's why Agnelli felt betrayed.
122
00:09:32,030 --> 00:09:35,701
So that was the first step towards
what a few years later
123
00:09:35,784 --> 00:09:39,329
in a much more personal betrayal...
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00:09:39,413 --> 00:09:40,998
EUROPEAN-CLUB-ASSOCIATION-CHIEF
125
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...on that weekend in April
went the other way round.
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DAY TWO
APRIL 18, 2021
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SWITZERLAND
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5 O'CLOCK
129
00:09:58,223 --> 00:09:59,266
Sunday morning.
130
00:10:01,310 --> 00:10:04,605
I lay in my bed
and thought about the situation.
131
00:10:11,945 --> 00:10:15,824
I know how fans see such projects.
132
00:10:15,908 --> 00:10:18,911
The working class goes to the games.
133
00:10:20,120 --> 00:10:25,417
I know a Croatian,
whose dog is also a member of the club.
134
00:10:25,501 --> 00:10:30,672
And he pays for his dog every month.
135
00:10:33,926 --> 00:10:37,846
Fans identify with their club.
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00:10:37,930 --> 00:10:40,057
They are together. United.
137
00:10:40,682 --> 00:10:42,100
They are proud.
138
00:10:43,268 --> 00:10:47,189
The Super League
threatened the fans' sense of identity.
139
00:10:50,817 --> 00:10:53,070
At 5 o'clock in the morning I realized:
140
00:10:54,655 --> 00:10:55,656
We have a plan.
141
00:11:05,123 --> 00:11:09,086
The moment Aleksander understood,
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00:11:09,169 --> 00:11:12,464
that Agnelli betrayed him,
143
00:11:13,173 --> 00:11:15,300
I saw him as vulnerable.
144
00:11:16,093 --> 00:11:19,888
-But then he reacted like a lion.
-He revealed everything.
145
00:11:20,556 --> 00:11:23,267
He was so focused.
146
00:11:23,350 --> 00:11:24,768
UEFA HEAD OF FOOTBALL
147
00:11:24,852 --> 00:11:28,230
He gathered us together and told us
what to do.
148
00:11:30,232 --> 00:11:35,195
I thought we could still
convince them not to go.
149
00:11:35,696 --> 00:11:39,449
I said we had to attack them
with some kind of press release
150
00:11:39,533 --> 00:11:42,744
and say: "Don't do that.
That's a bad idea.
151
00:11:43,453 --> 00:11:48,625
Nothing annoys fans more
than big changes."
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00:11:48,709 --> 00:11:50,794
I hoped,
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00:11:50,878 --> 00:11:54,923
the Super League clubs
would come to their senses.
154
00:11:55,007 --> 00:11:59,303
The aim was, of course, that the pressure
on the clubs would be so great,
155
00:11:59,386 --> 00:12:02,723
that they would abandon the nonsense of the project.
156
00:12:05,350 --> 00:12:08,520
UEFA
includes people, movement and press.
157
00:12:09,646 --> 00:12:13,358
It was the right moment,
to talk about the Super League,
158
00:12:13,442 --> 00:12:15,319
during the UEFA Congress.
159
00:12:15,402 --> 00:12:18,405
They wanted to show
that they are more powerful than UEFA.
160
00:12:19,281 --> 00:12:23,076
They wanted to
publish the Super League promptly.
161
00:12:24,453 --> 00:12:28,665
It is always better to prevent something like this
before it becomes public.
162
00:12:30,000 --> 00:12:33,962
I'm like: "I have the hardest task
in the next 48 hours."
163
00:12:37,341 --> 00:12:40,677
Aleks told everyone: "We have to
call anyone who can help."
164
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One of the clubs called me and said:
165
00:12:45,516 --> 00:12:47,434
"We have to participate."
166
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I said: "If you join in,
we'll be enemies from tomorrow."
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We spoke to the soccer people.
168
00:12:55,901 --> 00:12:59,780
With players, coaches and experts.
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PREMIER LEAGUE BOSS
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There have been many discussions
between us, UEFA,
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00:13:03,784 --> 00:13:07,454
the Football Association, LaLiga
and above all the Bundesliga.
172
00:13:07,538 --> 00:13:09,414
The phones were ringing off the hook that day.
173
00:13:10,123 --> 00:13:13,919
We called our partners,
broadcasters and sponsors.
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00:13:14,503 --> 00:13:15,963
UEFA SECRETARY GENERAL
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00:13:16,046 --> 00:13:18,298
I told Giorgio:
"Stop it, I'm going to break."
176
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I say: "I take
the French and the Germans,
177
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and you take the rest."
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10 AM
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00:13:28,475 --> 00:13:30,477
I called the leagues
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to sign a release agreement with
UEFA and the associations concerned.
181
00:13:36,900 --> 00:13:41,780
We prepared a press release.
I thought the first draft was too nice.
182
00:13:41,864 --> 00:13:44,533
We need to be more aggressive.
183
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WILL BE BANNED FROM PLAYING
184
00:13:47,119 --> 00:13:48,745
We had to look strong.
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ALL MEASURES AVAILABLE TO US
186
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We needed their attention.
187
00:14:00,549 --> 00:14:03,051
We threatened to ban them from playing...
188
00:14:03,135 --> 00:14:04,136
ENOUGH IS ENOUGH
189
00:14:04,219 --> 00:14:05,387
...and club exclusions.
190
00:14:06,430 --> 00:14:08,223
SEND
191
00:14:09,558 --> 00:14:10,726
The message went out.
192
00:14:10,809 --> 00:14:12,102
THE CYNICAL PROJECT
193
00:14:13,228 --> 00:14:18,859
They certainly surprised the Super League,
because they had other plans.
194
00:14:18,942 --> 00:14:20,652
How should they react?
195
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ITALY
196
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10:15 AM
197
00:14:26,700 --> 00:14:30,746
On Sunday
I played with my children in Turin.
198
00:14:31,830 --> 00:14:34,583
Some speculation arose.
199
00:14:35,584 --> 00:14:37,336
People began to talk.
200
00:14:37,419 --> 00:14:38,253
Okay.
201
00:14:40,797 --> 00:14:46,053
We were attacked by shareholders
from the industry.
202
00:14:47,596 --> 00:14:51,683
At the time, we didn't know
in which direction we would go.
203
00:14:52,476 --> 00:14:56,396
Ultimately, this is not
a bilateral agreement.
204
00:14:56,480 --> 00:15:00,984
Not about two parties. Many parties
had to sign a contract,
205
00:15:01,818 --> 00:15:03,820
which would not necessarily happen.
206
00:15:05,155 --> 00:15:10,118
I set a deadline. If it happens
at a certain time, it happens.
207
00:15:11,036 --> 00:15:16,750
If not, I'll have to jump in a car
and drive to the UEFA Congress in Montreux.
208
00:15:16,834 --> 00:15:18,168
Time was of the essence.
209
00:15:20,254 --> 00:15:22,923
Andrea Agnelli's position was crazy.
210
00:15:23,006 --> 00:15:27,928
He was in favor of the Champions League,
which he secretly intended to blow up.
211
00:15:28,554 --> 00:15:32,015
We are very close to my ideal
Champions League very close.
212
00:15:32,099 --> 00:15:37,396
In a couple of weeks
pretty much everything should be settled.
213
00:15:37,479 --> 00:15:44,236
That is the hope that both
President Čeferin and I have.
214
00:15:44,319 --> 00:15:49,908
Agnelli did such a big splits,
that his pants threatened to tear.
215
00:15:49,992 --> 00:15:51,451
This pressure on him.
216
00:15:52,578 --> 00:15:54,705
I worked on two projects.
217
00:15:55,622 --> 00:15:57,499
I had the spin-off project,
218
00:15:57,583 --> 00:16:02,087
did on the other hand
but really did everything I could,
219
00:16:02,171 --> 00:16:04,548
in the interests of the clubs and the ECA.
220
00:16:04,631 --> 00:16:08,635
I really hope and ask you
that we approve this system today
221
00:16:08,719 --> 00:16:14,183
and instruct the Executive Board to
to carry out the final details.
222
00:16:17,352 --> 00:16:19,730
There was still a lot to do that day.
223
00:16:21,273 --> 00:16:23,525
The most important clubs in Europe.
224
00:16:23,609 --> 00:16:25,110
INVESTORS AND SHAREHOLDERS
225
00:16:25,194 --> 00:16:28,864
You put together a competition
and launch it on the market.
226
00:16:28,947 --> 00:16:30,157
THE FOUNDING ASSOCIATIONS
227
00:16:30,240 --> 00:16:34,870
But they have to sign a 150-page
binding document.
228
00:16:35,704 --> 00:16:40,834
SPAIN
229
00:16:45,130 --> 00:16:47,466
Agreeing on a document...
230
00:16:47,549 --> 00:16:49,051
SUPER LEAGUE SECRETARY GENERAL
231
00:16:49,134 --> 00:16:51,678
...which was almost 200 pages long, was difficult.
232
00:16:54,264 --> 00:16:59,228
But the owners of the clubs
were all motivated by a common cause.
233
00:16:59,978 --> 00:17:04,107
They were united by frustration
about the current soccer system
234
00:17:04,191 --> 00:17:05,608
and how it works.
235
00:17:07,027 --> 00:17:09,655
To understand today's game,
236
00:17:09,738 --> 00:17:15,410
you have to go back a few decades
back to the era of the Galácticos.
237
00:17:20,915 --> 00:17:23,001
THE GALÁCTICOS
238
00:17:27,422 --> 00:17:29,216
Real Madrid...
239
00:17:29,299 --> 00:17:30,592
REAL MADRID PRESIDENT
240
00:17:30,676 --> 00:17:34,638
...had a hard time in the year 2000,
when I arrived. The club belongs to members.
241
00:17:34,721 --> 00:17:38,559
So every four years
the members elect their president,
242
00:17:38,642 --> 00:17:40,018
who manages the association.
243
00:17:40,519 --> 00:17:44,523
I introduced myself and said:
"I can save Real Madrid."
244
00:17:45,399 --> 00:17:51,071
I had to privately
with almost 150 million euros,
245
00:17:51,738 --> 00:17:54,199
to get Real Madrid out of there.
246
00:17:54,783 --> 00:17:56,201
Nothing scares me.
247
00:17:56,285 --> 00:17:57,452
I am very happy...
248
00:17:59,454 --> 00:18:02,791
...and will dedicate myself to the task of
inspire the partners.
249
00:18:02,875 --> 00:18:07,129
I said: "I will
put all my energy into it,
250
00:18:07,212 --> 00:18:09,173
because Madrid lasts forever."
251
00:18:09,965 --> 00:18:13,510
Florentino Pérez
revolutionized soccer,
252
00:18:13,594 --> 00:18:18,015
when he said in 2000:
"Football is Disneyland, is Hollywood."
253
00:18:18,599 --> 00:18:24,938
He picked out the biggest stars
and put them all in this one team.
254
00:18:25,022 --> 00:18:30,027
This attracted so much attention,
that revenue skyrocketed.
255
00:18:33,572 --> 00:18:35,073
Since 2000
256
00:18:35,157 --> 00:18:38,243
have played here
the best players in the world have played here.
257
00:18:39,661 --> 00:18:41,413
I signed Zidane.
258
00:18:42,289 --> 00:18:43,665
Ronaldo.
259
00:18:44,791 --> 00:18:45,626
Beckham,
260
00:18:46,043 --> 00:18:47,544
the Galácticos.
261
00:18:47,628 --> 00:18:49,171
Cristiano Ronaldo.
262
00:18:53,884 --> 00:18:56,512
Because he makes it so pure.
263
00:18:56,595 --> 00:18:58,680
Modrić, Ronaldo!
264
00:19:00,432 --> 00:19:01,433
Don't run any further!
265
00:19:01,517 --> 00:19:06,271
Goal! Real Madrid
wins the UEFA Champions League!
266
00:19:06,355 --> 00:19:11,443
These top players
have brought us 14 European Cups to date.
267
00:19:11,527 --> 00:19:14,738
That's why Real Madrid
has the most fans in the world.
268
00:19:15,531 --> 00:19:19,535
We used to take in 100 million euros,
now 300 million euros,
269
00:19:20,285 --> 00:19:22,496
We recorded gains instead of losses.
270
00:19:27,543 --> 00:19:30,170
There is a very strong correlation...
271
00:19:30,254 --> 00:19:31,463
FIFA GOVERNANCE COMMITTEE
272
00:19:31,547 --> 00:19:32,923
...between money and victory.
273
00:19:33,006 --> 00:19:35,300
The more you are prepared to pay players,
274
00:19:35,384 --> 00:19:37,678
the higher
the chances of success in the league.
275
00:19:37,761 --> 00:19:41,515
We destroyed the competitiveness
in our local leagues.
276
00:19:42,140 --> 00:19:46,436
In Italy
Juventus have won nine in a row.
277
00:19:47,896 --> 00:19:51,567
In Germany
Bayern Munich is the eternal winner.
278
00:19:51,650 --> 00:19:54,653
In Spain there is the duopoly
of Barça and Real.
279
00:19:56,822 --> 00:19:59,032
Paris Saint-Germain in France.
280
00:19:59,116 --> 00:20:02,035
Why start the season?
You know the result.
281
00:20:02,119 --> 00:20:06,081
Very rich people,
who buy European clubs,
282
00:20:06,164 --> 00:20:10,669
have a competitive advantage
over all other clubs,
283
00:20:12,296 --> 00:20:15,132
which leads to this distortion of competition.
284
00:20:15,215 --> 00:20:20,220
It is the result of the emergence
of the sugar daddies of soccer.
285
00:20:20,304 --> 00:20:24,266
ARMS RACE IN SPENDING
286
00:20:25,684 --> 00:20:29,271
Arab capitalists,
Russian oligarchs,
287
00:20:29,354 --> 00:20:32,065
very rich people from China...
288
00:20:32,149 --> 00:20:37,613
The sugar daddies were not interested in profit,
but prestige
289
00:20:37,696 --> 00:20:38,780
and political power.
290
00:20:39,865 --> 00:20:42,868
Man City is owned by a sheikh,
Chelsea to an oligarch.
291
00:20:42,951 --> 00:20:44,953
The fight for money,
292
00:20:45,037 --> 00:20:49,208
Oligarchs and sheikhs against each other,
when Man City take on Chelsea.
293
00:20:49,291 --> 00:20:51,919
Sugar daddies
have become much more important.
294
00:20:52,002 --> 00:20:53,837
UEFA COMPLIANCE MANAGER
295
00:20:53,921 --> 00:20:58,509
"Sugar daddies" is a good term,
but they want something for that sugar.
296
00:20:58,592 --> 00:21:02,179
These associations are part of
of the soft power division of these countries,
297
00:21:02,262 --> 00:21:05,307
to project a better image
on their countries.
298
00:21:06,266 --> 00:21:12,940
Sportswashing is one way,
using sport to improve images.
299
00:21:13,023 --> 00:21:16,568
We donated
the soccer field for the children.
300
00:21:16,652 --> 00:21:19,613
Man City takes care of
communities, children.
301
00:21:19,696 --> 00:21:23,033
For oligarchs,
Sheiks and petrodollar teams
302
00:21:23,116 --> 00:21:26,578
soccer is
is not a profit-oriented business.
303
00:21:27,204 --> 00:21:29,331
You gain a global reputation
304
00:21:29,414 --> 00:21:32,417
and change,
how they are perceived worldwide.
305
00:21:32,501 --> 00:21:35,838
You immediately get
millions of supporters worldwide.
306
00:21:35,921 --> 00:21:39,466
Support Manchester City,
you support Abu Dhabi.
307
00:21:41,051 --> 00:21:45,222
You can see this huge mass
of capital from all over the world.
308
00:21:45,305 --> 00:21:47,933
From the Middle East,
from Russia, from Asia.
309
00:21:48,016 --> 00:21:50,602
Roman Abramovich
buys into Chelsea.
310
00:21:50,686 --> 00:21:52,980
A Russian oligarch...
311
00:21:53,063 --> 00:21:55,983
...estimated to be worth 23 billion dollars.
312
00:21:56,942 --> 00:22:00,028
Sheikh Mansour
took over Manchester City...
313
00:22:00,112 --> 00:22:01,905
The brother of the Prince of Abu Dhabi.
314
00:22:01,989 --> 00:22:04,867
A multiple
of Abramovich's fortune.
315
00:22:04,950 --> 00:22:07,661
Qatar buys Paris Saint-Germain.
316
00:22:08,662 --> 00:22:13,166
And recently, the Saudi Arabian sovereign
sovereign wealth fund bought Newcastle United.
317
00:22:13,959 --> 00:22:18,297
Saudi Arabia's human rights situation
is condemned by 36 countries.
318
00:22:21,842 --> 00:22:26,722
These countries already have money.
They don't want to earn any more money.
319
00:22:26,805 --> 00:22:32,352
Their main goal is to mobilize
hundreds of thousands of fans. You want them to think:
320
00:22:32,436 --> 00:22:35,772
"The human rights thing
is not so bad."
321
00:22:36,440 --> 00:22:38,650
They just want their team to win.
322
00:22:38,734 --> 00:22:42,529
Roman Abramovich!
323
00:22:42,613 --> 00:22:47,534
Sheikh Mansour drove to Spain
in a Lamborghini!
324
00:22:49,203 --> 00:22:52,706
A reason to celebrate
for many Newcastle United fans.
325
00:22:52,789 --> 00:22:55,709
Everyone wants
the richest owner in the world.
326
00:22:56,460 --> 00:23:00,881
Every nation state, Qatar for example,
which bought Paris Saint-Germain,
327
00:23:00,964 --> 00:23:05,719
is thus planting its flag
into the center of world sport.
328
00:23:07,471 --> 00:23:11,308
KATAR
329
00:23:18,482 --> 00:23:21,777
I carry the Qatar flag with pride.
330
00:23:21,860 --> 00:23:25,239
THE AMBASSADOR
331
00:23:25,322 --> 00:23:27,241
Hello.
332
00:23:27,324 --> 00:23:28,700
Hello, how are you?
333
00:23:28,784 --> 00:23:30,202
Hi, nice to meet you.
334
00:23:30,285 --> 00:23:31,995
PARIS-SAINT-GERMAIN PRESIDENT
335
00:23:32,079 --> 00:23:35,165
Qatar deserves
a place on the world map.
336
00:23:35,791 --> 00:23:38,168
That is so important for us.
337
00:23:38,252 --> 00:23:39,628
Is everything okay here?
338
00:23:40,921 --> 00:23:42,130
You are at home here.
339
00:23:42,214 --> 00:23:43,715
You should feel comfortable.
340
00:23:43,799 --> 00:23:45,467
This is normally the center court.
341
00:23:51,932 --> 00:23:54,184
I always wanted to work in sport.
342
00:23:54,268 --> 00:23:57,896
It's in the blood of all Qataris.
We love sport.
343
00:23:57,980 --> 00:24:01,650
Really, sport is
our oxygen, so to speak.
344
00:24:03,235 --> 00:24:05,779
I played tennis all my life.
345
00:24:06,989 --> 00:24:10,492
I learned more from tennis
probably more than I did at school.
346
00:24:11,952 --> 00:24:14,329
Discipline. Self-confidence.
347
00:24:17,249 --> 00:24:20,377
Giving up tennis was difficult for me.
348
00:24:20,460 --> 00:24:22,337
I asked myself, "What now?"
349
00:24:23,130 --> 00:24:25,841
I wanted to do something in the sports sector.
350
00:24:26,508 --> 00:24:27,676
An investment.
351
00:24:27,759 --> 00:24:30,220
That's how I started to build my career.
352
00:24:31,263 --> 00:24:33,348
The ex-tennis pro from Qatar
353
00:24:33,432 --> 00:24:36,143
is worldwide
one of the youngest soccer presidents
354
00:24:36,226 --> 00:24:39,563
and is leading a kind of revolution
in France's capital.
355
00:24:41,023 --> 00:24:44,985
Nasser played tennis
tennis with the future Emir of Qatar.
356
00:24:45,068 --> 00:24:46,403
MODERATOR
357
00:24:46,486 --> 00:24:50,866
The relationship helped him to the position
chairman of the beIN Media Group,
358
00:24:50,949 --> 00:24:53,911
one of the largest soccer broadcasters in the world.
359
00:24:55,162 --> 00:24:57,998
And he became president
of the PSG soccer club.
360
00:24:58,582 --> 00:25:01,585
Soccer is
a very conservative industry,
361
00:25:01,668 --> 00:25:05,506
and here comes a figure
in the shape of Nasser Al-Khelaifi.
362
00:25:05,589 --> 00:25:10,093
He doesn't look like her,
he doesn't talk like her...
363
00:25:11,386 --> 00:25:14,306
...and he is the biggest shark in the water.
364
00:25:14,389 --> 00:25:18,227
One senses a certain degree
of contempt and skepticism.
365
00:25:18,310 --> 00:25:19,645
"This is our game."
366
00:25:22,606 --> 00:25:25,901
To see this newcomer
struts into the saloon
367
00:25:25,984 --> 00:25:28,570
and one
and makes a "new gunslinger".
368
00:25:28,654 --> 00:25:33,200
Soccer fans outside Paris
found these owners cheeky.
369
00:25:33,283 --> 00:25:36,286
They embodied everything
that was wrong with soccer.
370
00:25:36,370 --> 00:25:39,081
With the purchase
the club took in 70 million.
371
00:25:40,874 --> 00:25:43,210
We spent ten years building this up.
372
00:25:45,087 --> 00:25:50,509
Today, the value of the association is
between 2.7 and 3 billion.
373
00:25:50,592 --> 00:25:53,762
Is this a good investment?
A great one for me.
374
00:25:54,471 --> 00:26:01,019
Our dream is to play in the top league
of the top clubs.
375
00:26:03,355 --> 00:26:06,066
PSG doubled the record transfer fee,
376
00:26:06,149 --> 00:26:10,445
last month when it paid 200 million pounds
for the Brazilian Neymar last month.
377
00:26:10,529 --> 00:26:13,448
First it was Neymar, now it's Mbappé.
378
00:26:13,532 --> 00:26:17,619
180 million euros
for the 18-year-old striker from Monaco.
379
00:26:17,703 --> 00:26:19,788
How can they afford it?
380
00:26:19,872 --> 00:26:21,373
You lose a lot of money.
381
00:26:21,456 --> 00:26:22,749
And they don't care.
382
00:26:22,833 --> 00:26:25,502
They are a completely different class.
383
00:26:25,586 --> 00:26:26,628
You are Qatar.
384
00:26:26,712 --> 00:26:30,883
The money literally shoots
literally shooting out of the ground.
385
00:26:33,218 --> 00:26:38,932
PSG is becoming this
absurd collection of top-class players.
386
00:26:39,016 --> 00:26:42,019
Qatar got the World Cup.
387
00:26:42,102 --> 00:26:44,563
And they wanted to do everything,
what was possible,
388
00:26:44,646 --> 00:26:47,858
to make Qatar
into a soccer stronghold.
389
00:26:49,443 --> 00:26:50,736
It's all about that,
390
00:26:50,819 --> 00:26:55,616
to promote the image of the emirate
in the best possible way.
391
00:26:57,117 --> 00:27:00,746
...one of the most popular athletes in the world
brings his talent to Paris.
392
00:27:00,829 --> 00:27:04,249
He took
farewell to Barcelona last week.
393
00:27:04,333 --> 00:27:07,794
He wanted to stay,
but they couldn't afford him.
394
00:27:07,878 --> 00:27:14,051
PSG has proven that it can afford almost anyone.
can afford. Hardly any other club can do that.
395
00:27:14,134 --> 00:27:16,637
They box the others out.
396
00:27:16,720 --> 00:27:18,222
Goal from Messi!
397
00:27:19,097 --> 00:27:23,936
With the transfers of Neymar and Mbappé
for 400 million euros in one summer
398
00:27:24,728 --> 00:27:28,148
they suddenly bought
other players for horrendous sums.
399
00:27:28,232 --> 00:27:32,528
That created a crazy bubble,
that defied all reason.
400
00:27:32,611 --> 00:27:34,363
WAGE COSTS RISE BY 400 MILLION FUND
401
00:27:34,446 --> 00:27:37,950
Costs rose dramatically.
Income did not follow suit.
402
00:27:39,034 --> 00:27:43,580
The Real Madrids and the Barcelonas
can't keep up with teams,
403
00:27:43,664 --> 00:27:46,875
who can invest endless amounts of money
into their clubs.
404
00:27:47,709 --> 00:27:51,505
I can't go on a spending spree
with Roman Abramovich,
405
00:27:52,047 --> 00:27:55,008
with the brother
of the ruler of Abu Dhabi.
406
00:27:55,634 --> 00:27:57,302
I have a good hedge fund.
407
00:27:57,386 --> 00:27:59,221
I'm not taking on Saudi Arabia.
408
00:28:00,138 --> 00:28:03,433
Florentino Pérez's strategy was:
"I will buy icons.
409
00:28:03,517 --> 00:28:07,145
If I spend too much on them,
they increase my fame."
410
00:28:07,729 --> 00:28:10,774
Other wealthy owners
adopted this model.
411
00:28:10,858 --> 00:28:15,153
Some have more money than Real Madrid,
so they were even more successful.
412
00:28:15,904 --> 00:28:19,825
It's like owning the
most beautiful penthouse in the world,
413
00:28:19,908 --> 00:28:21,326
this is Real Madrid.
414
00:28:21,410 --> 00:28:24,913
Your brand stands for the best.
The best players for the most money.
415
00:28:24,997 --> 00:28:28,500
And then someone builds
a penthouse above your penthouse.
416
00:28:28,584 --> 00:28:31,003
Suddenly the petrodollar teams arrive
417
00:28:31,086 --> 00:28:33,505
and say: "We are reorganizing the world."
418
00:28:35,966 --> 00:28:40,095
You have to invest in the company,
to make it profitable.
419
00:28:40,179 --> 00:28:42,931
We invest
not only in Paris Saint-Germain.
420
00:28:43,515 --> 00:28:45,142
But throughout Europe.
421
00:28:46,018 --> 00:28:49,646
This will increase the revenue
of the television rights in France
422
00:28:49,730 --> 00:28:52,691
and subsequently
the rest of Europe as well.
423
00:28:52,774 --> 00:28:54,484
This benefits small clubs,
424
00:28:54,568 --> 00:28:55,861
middle
425
00:28:55,944 --> 00:28:57,362
and large.
426
00:28:57,446 --> 00:29:00,908
-PSG's first goal!
-It's flimsy,
427
00:29:00,991 --> 00:29:04,870
to say that more money means
we could save soccer.
428
00:29:04,953 --> 00:29:08,582
In the past, more money meant
meant more problems,
429
00:29:08,665 --> 00:29:10,459
as one famous rapper said.
430
00:29:10,542 --> 00:29:11,502
Mbappé!
431
00:29:12,211 --> 00:29:17,841
If the players' salaries rise,
the other teams can't keep up.
432
00:29:18,884 --> 00:29:21,470
UEFA let the problem
become so excessive,
433
00:29:21,553 --> 00:29:25,724
that Barcelona
now has a debt of 1.1 billion euros.
434
00:29:25,807 --> 00:29:31,063
Paris Saint-Germain
storms one of the largest castles in Europe.
435
00:29:32,731 --> 00:29:37,736
The system is not getting us anywhere.
We are getting poorer and poorer.
436
00:29:38,403 --> 00:29:39,863
BARCELONA PRESIDENT
437
00:29:39,947 --> 00:29:44,451
For example, if we are looking for a player
for the Barcelona soccer club,
438
00:29:44,535 --> 00:29:50,499
then PSG and Manchester City have
have more resources,
439
00:29:50,582 --> 00:29:53,627
to double the supply.
440
00:29:53,710 --> 00:29:56,964
It is difficult
to compete under these circumstances.
441
00:29:57,047 --> 00:29:59,842
Shocking figures
and financial situations...
442
00:29:59,925 --> 00:30:04,346
Barcelona in financial distress
with debts of over 1 billion dollars.
443
00:30:04,429 --> 00:30:06,431
You have 1.15 billion pounds in debt.
444
00:30:06,515 --> 00:30:07,891
A DESPERATE SPORT
445
00:30:07,975 --> 00:30:11,812
The players would probably
would probably not even have been paid.
446
00:30:11,895 --> 00:30:16,650
Take a look at the market. Only associations
that belong to a state invest.
447
00:30:16,733 --> 00:30:21,655
But the rest of the clubs
have financial problems.
448
00:30:22,823 --> 00:30:26,159
Barcelona drift into mid-table.
449
00:30:26,243 --> 00:30:28,871
Even the most passionate
Barcelona fans
450
00:30:28,954 --> 00:30:30,664
see nothing positive here.
451
00:30:30,747 --> 00:30:34,334
Kwame is lurking! And it's an own goal!
452
00:30:34,418 --> 00:30:37,129
The Juventus temple collapses.
453
00:30:37,212 --> 00:30:39,715
Real Madrid takes a beating.
454
00:30:44,136 --> 00:30:48,348
At the same time, you can see the tensions
between other owners are growing.
455
00:30:51,935 --> 00:30:54,897
THE NEW AMERICANS
456
00:30:56,315 --> 00:31:00,611
American sports moguls,
who own European soccer clubs,
457
00:31:01,320 --> 00:31:02,654
it's all about the money.
458
00:31:02,738 --> 00:31:06,617
It's the billionaires,
who used to make money from the NFL
459
00:31:06,700 --> 00:31:10,662
-or with the NBA.
-Jokic with a 5-meter throw!
460
00:31:11,246 --> 00:31:14,166
The Glazers,
Owner of the Tampa Bay Buccaneers,
461
00:31:14,750 --> 00:31:17,085
bought into Manchester United.
462
00:31:17,169 --> 00:31:18,962
GLAZER GAINS CONTROL OF MAN UNITED
463
00:31:19,046 --> 00:31:21,423
Stan Kroenke, he owns the LA Rams.
464
00:31:22,216 --> 00:31:23,509
He bought Arsenal.
465
00:31:23,592 --> 00:31:24,676
ARSENAL FOR £1.8 BILLION
466
00:31:24,760 --> 00:31:29,973
-John Henry, owner of the Boston Red Sox...
-The Red Sox win!
467
00:31:30,057 --> 00:31:31,600
...bought Liverpool.
468
00:31:31,683 --> 00:31:33,477
HENRY'S $476M LIVERPOOL 'THEFT'
469
00:31:33,560 --> 00:31:36,688
For the American investors
it was not just a hobby.
470
00:31:36,772 --> 00:31:40,692
It should earn them money
and be a safe investment.
471
00:31:41,193 --> 00:31:43,820
That is why they are drawn
to the Premier League,
472
00:31:43,904 --> 00:31:46,156
the league
with the highest revenue in soccer.
473
00:31:47,908 --> 00:31:49,284
We love the Premier League!
474
00:31:49,368 --> 00:31:52,663
The Premier League was powerful.
The big fish.
475
00:31:52,746 --> 00:31:54,665
This attracts American owners.
476
00:31:55,415 --> 00:32:00,337
You saw the worldwide ratings
for Liverpool v Manchester United.
477
00:32:00,420 --> 00:32:02,548
They surpassed those of the Superbowl.
478
00:32:02,631 --> 00:32:03,799
She says: "I'm in."
479
00:32:05,843 --> 00:32:08,303
The Premier League has more fans
480
00:32:08,387 --> 00:32:11,890
than US sport.
3 billion viewers worldwide.
481
00:32:11,974 --> 00:32:15,310
It is broadcast in 188 countries
to almost one billion households.
482
00:32:15,894 --> 00:32:20,399
The Americans were horrified to realize
that there was a group,
483
00:32:20,482 --> 00:32:21,942
against which they were no match.
484
00:32:22,025 --> 00:32:25,529
Sheikhs, oligarchs, nation states.
485
00:32:26,154 --> 00:32:30,659
America has salary caps,
that limit spending.
486
00:32:31,201 --> 00:32:34,454
You compete
with the same budget as everyone else.
487
00:32:34,538 --> 00:32:40,752
How do you compete as a businessman
without unlimited oil money?
488
00:32:41,920 --> 00:32:45,632
The American investors
extrapolated their balance sheets
489
00:32:45,716 --> 00:32:48,093
and saw diminishing returns.
490
00:32:48,677 --> 00:32:52,306
It was a Wild West.
There was no control over spending.
491
00:32:53,640 --> 00:32:58,770
What happens when clubs don't care
whether they are in the black?
492
00:32:59,396 --> 00:33:03,609
The other clubs,
who see themselves as a company,
493
00:33:04,359 --> 00:33:07,613
are in favor of financial regulation.
494
00:33:10,073 --> 00:33:13,202
The clubs understood
that soccer had no future
495
00:33:13,285 --> 00:33:15,162
without a new base.
496
00:33:19,166 --> 00:33:23,003
The corona pandemic
has opened a new front today:
497
00:33:23,086 --> 00:33:25,756
The biggest sports competition in the world
has been canceled...
498
00:33:25,839 --> 00:33:28,217
...as a reaction
to the escalating pandemic.
499
00:33:28,300 --> 00:33:31,345
...decided,
to postpone the match in England.
500
00:33:31,428 --> 00:33:36,975
The soccer industry lost money
money structurally in the years before Corona.
501
00:33:37,059 --> 00:33:38,810
But when Corona came,
502
00:33:38,894 --> 00:33:43,398
basically all the problems of the football
of the soccer industry.
503
00:33:43,482 --> 00:33:46,902
No professional soccer until further notice
504
00:33:46,985 --> 00:33:48,820
or grassroots soccer is no longer played.
505
00:33:48,904 --> 00:33:51,573
The pandemic came. The game stopped.
506
00:33:52,282 --> 00:33:55,536
The situation had
been difficult even before Corona
507
00:33:55,619 --> 00:33:58,580
and then became disastrous during Corona.
508
00:33:58,664 --> 00:34:00,457
Our ecosystem is fragile.
509
00:34:00,541 --> 00:34:04,294
We must act responsibly
and help each other.
510
00:34:05,087 --> 00:34:07,923
The five best soccer leagues in Europe
511
00:34:08,005 --> 00:34:10,717
could lose around 4.5 billion dollars
in revenue.
512
00:34:10,801 --> 00:34:13,804
The television stations
no longer pay the clubs,
513
00:34:13,887 --> 00:34:15,848
because they have nothing to send.
514
00:34:15,931 --> 00:34:17,891
The sponsors are also unhappy...
515
00:34:17,975 --> 00:34:20,601
Professional clubs in England and Europe
516
00:34:20,686 --> 00:34:23,105
threat of economic collapse.
517
00:34:23,188 --> 00:34:24,188
What then?
518
00:34:24,273 --> 00:34:27,650
Do you then sit at home
and say "Damn"?
519
00:34:27,734 --> 00:34:29,570
No, you look for something new.
520
00:34:31,071 --> 00:34:34,241
The system is obviously unsustainable.
521
00:34:34,324 --> 00:34:38,120
I personally
learned about the Super League project
522
00:34:38,203 --> 00:34:41,915
only very late in 2020.
523
00:34:41,998 --> 00:34:44,501
The most outstanding clubs in Europe,
524
00:34:44,585 --> 00:34:48,255
who wrote European soccer history
have written,
525
00:34:48,338 --> 00:34:50,299
who said... as a wake-up call:
526
00:34:50,382 --> 00:34:54,261
"Either something changes
or we take care of ourselves."
527
00:34:57,514 --> 00:34:59,516
For the Super League clubs
528
00:35:00,184 --> 00:35:03,103
UEFA's cost control
of UEFA simply did not work.
529
00:35:03,187 --> 00:35:05,856
So they looked for something of their own,
530
00:35:05,939 --> 00:35:07,274
that they could control.
531
00:35:09,026 --> 00:35:12,613
We need the same rules for everyone.
532
00:35:13,739 --> 00:35:18,118
We are only allowed to spend
what we earn from soccer,
533
00:35:18,202 --> 00:35:23,707
not what we generate from mysterious
external financial sources.
534
00:35:25,584 --> 00:35:28,086
The Super League reached an agreement,
535
00:35:28,170 --> 00:35:32,716
that nobody should use soccer for anything other
other than soccer.
536
00:35:32,799 --> 00:35:34,760
Spend unlimited money.
537
00:35:34,843 --> 00:35:40,265
We controlled the unlimited
inflation that takes place in soccer.
538
00:35:44,228 --> 00:35:49,358
I was informed
about a possible Super League.
539
00:35:49,441 --> 00:35:53,987
It was the proposal
for a new competition format
540
00:35:54,071 --> 00:35:55,822
under new management.
541
00:35:55,906 --> 00:35:58,492
And they wanted Barça
in this group.
542
00:35:59,618 --> 00:36:03,205
Pérez, Agnelli and I are rivals.
543
00:36:03,288 --> 00:36:06,375
Barça should win.
They want the same for themselves.
544
00:36:08,043 --> 00:36:09,336
With the Super League
545
00:36:09,419 --> 00:36:14,550
the financial sustainability of the
of the soccer clubs was guaranteed.
546
00:36:26,603 --> 00:36:27,479
MARCH 2020
547
00:36:30,023 --> 00:36:30,941
APRIL 18, 2021
548
00:36:31,024 --> 00:36:34,236
THE INFORMATION PUZZLE
549
00:36:36,905 --> 00:36:38,490
1 PM
550
00:36:38,574 --> 00:36:41,535
The Super League thing
came out at a strange time:
551
00:36:41,618 --> 00:36:43,412
on a Sunday afternoon.
552
00:36:43,495 --> 00:36:47,457
EXCLUSIVE - 5 ENGLISH CLUBS
SIGN FOR SECESSION LEAGUE
553
00:36:47,541 --> 00:36:51,837
Martyn Ziegler of the Times tweeted it,
published a story,
554
00:36:52,462 --> 00:36:53,714
and we followed it up.
555
00:36:53,797 --> 00:36:54,923
CLUBS WANT "SUPER LEAGUE"
556
00:36:55,007 --> 00:36:56,258
It went viral.
557
00:36:56,341 --> 00:36:58,760
The developing story from the Times...
558
00:36:58,844 --> 00:37:00,929
...like an earthquake...
559
00:37:01,013 --> 00:37:03,056
...European Super League...
560
00:37:03,140 --> 00:37:06,101
...new structures for European soccer.
561
00:37:06,977 --> 00:37:11,148
A manager of a
of a Super League team called me,
562
00:37:11,231 --> 00:37:14,818
and I said: "You're crazy.
This is never going to happen."
563
00:37:14,902 --> 00:37:17,905
He said:
"No, this is a huge operation.
564
00:37:17,988 --> 00:37:20,157
We have lobbyists in every country.
565
00:37:20,240 --> 00:37:24,912
We have specialized
PR teams in every country. It's a machine."
566
00:37:24,995 --> 00:37:27,122
I was emotionally overwhelmed.
567
00:37:27,623 --> 00:37:30,375
I thought
of cross-generational memories.
568
00:37:30,459 --> 00:37:33,170
To the small clubs in England.
569
00:37:33,253 --> 00:37:37,382
The thought of the Super League
buried it all alive.
570
00:37:38,258 --> 00:37:40,010
I've never been worse.
571
00:37:40,093 --> 00:37:43,597
This will change the soccer world,
as we know it.
572
00:37:43,680 --> 00:37:47,768
The start of the biggest
poker game in European soccer.
573
00:37:47,851 --> 00:37:49,394
EHEM. MANCHESTER UNITED PLAYER
574
00:37:49,478 --> 00:37:50,979
A war against soccer.
575
00:37:52,272 --> 00:37:57,236
We heard more and more
media reports and feedback
576
00:37:57,319 --> 00:38:00,322
about the Super League of some clubs.
577
00:38:00,405 --> 00:38:04,451
I was so surprised to see Arsenal on the list
of these clubs.
578
00:38:05,494 --> 00:38:09,831
We did a lot of research.
Arsenal fans didn't want that.
579
00:38:09,915 --> 00:38:13,919
A Super League would destroy everything
we believed in.
580
00:38:16,129 --> 00:38:18,715
It was probably still under development.
581
00:38:19,508 --> 00:38:23,595
What particularly outraged people
and even disgusted them, was,
582
00:38:23,679 --> 00:38:27,182
that you can
for the Super League not through performance
583
00:38:27,516 --> 00:38:30,352
qualified in the local leagues.
584
00:38:30,435 --> 00:38:34,231
It would be an organization
with basically exclusive membership.
585
00:38:34,314 --> 00:38:36,400
This shows that the fans
586
00:38:36,483 --> 00:38:38,777
the club owners don't care.
587
00:38:39,278 --> 00:38:40,988
Extreme greed.
588
00:38:41,071 --> 00:38:44,116
The clubs
should be ashamed of what they do
589
00:38:44,199 --> 00:38:45,868
and are prepared to leave behind.
590
00:38:45,951 --> 00:38:48,453
FRANCE
591
00:38:49,538 --> 00:38:53,709
My colleague Kevin Miles
from Great Britain called me.
592
00:38:53,792 --> 00:38:57,087
Some English clubs would probably disappear.
593
00:38:57,171 --> 00:38:59,673
But at the time that was
just a rumor.
594
00:38:59,840 --> 00:39:02,593
It was just a credible threat.
595
00:39:03,427 --> 00:39:06,889
The details are still unclear.
We have until the evening
596
00:39:06,972 --> 00:39:10,684
or wait until tomorrow,
to find out more details.
597
00:39:11,268 --> 00:39:12,269
BROADCASTER
598
00:39:12,352 --> 00:39:14,813
When I heard about it, I thought...
599
00:39:15,522 --> 00:39:17,274
I really wanted details.
600
00:39:18,233 --> 00:39:20,402
Everyone was waiting for information.
601
00:39:27,326 --> 00:39:28,160
1:30 PM
602
00:39:29,536 --> 00:39:32,831
This Super League
had an advantage in this respect,
603
00:39:32,915 --> 00:39:38,879
that we didn't know what they were planning.
The aim was to be ready.
604
00:39:38,962 --> 00:39:41,256
We didn't know what to expect.
605
00:39:43,133 --> 00:39:46,887
We put the information
together like a jigsaw puzzle.
606
00:39:46,970 --> 00:39:51,725
We're talking about billionaires here,
the owners of our biggest clubs.
607
00:39:52,601 --> 00:39:55,229
Are they coming with something big?
608
00:39:55,312 --> 00:39:56,939
We didn't know what kind of weapons
609
00:39:57,022 --> 00:40:01,109
and support
they would have in this project.
610
00:40:02,903 --> 00:40:04,613
It is called the European Super League.
611
00:40:05,822 --> 00:40:08,742
But everyone probably knows
that five countries are important here.
612
00:40:08,825 --> 00:40:12,996
England, Germany,
Italy, Spain and France.
613
00:40:13,747 --> 00:40:17,626
They represent
the most viewers and the most money.
614
00:40:18,210 --> 00:40:20,838
If you get
the biggest clubs in these countries,
615
00:40:20,921 --> 00:40:23,465
the battle would have been won, so to speak.
616
00:40:24,174 --> 00:40:29,847
Especially Italy and Spain.
These are the highly indebted clubs,
617
00:40:29,930 --> 00:40:32,182
that are at risk of going bankrupt.
618
00:40:32,266 --> 00:40:35,143
They really think they're trying to
to save soccer.
619
00:40:36,311 --> 00:40:40,566
In England they were,
I think, less concerned
620
00:40:41,191 --> 00:40:43,235
about this existential threat.
621
00:40:45,445 --> 00:40:48,365
The big six, Liverpool,
622
00:40:48,949 --> 00:40:51,326
Manchester City, Manchester United,
623
00:40:51,410 --> 00:40:54,121
Arsenal, Chelsea
624
00:40:54,204 --> 00:40:55,914
and Tottenham Hotspur.
625
00:40:55,998 --> 00:40:58,792
They play in a super league,
the Premier League.
626
00:41:00,752 --> 00:41:03,589
The state clubs,
Chelsea and Man City,
627
00:41:03,672 --> 00:41:06,758
don't need the Super League or money.
628
00:41:07,259 --> 00:41:10,554
They own clubs for reasons
that go beyond money.
629
00:41:11,638 --> 00:41:16,435
But the Super League always thought
they would get the Germans and the French.
630
00:41:17,436 --> 00:41:22,774
They wanted PSG and Bayern Munich
because of their top positions
631
00:41:22,858 --> 00:41:23,692
in France...
632
00:41:23,775 --> 00:41:27,112
-PSG, domestic triple.
-and Germany.
633
00:41:27,196 --> 00:41:31,116
Bayern Munich
became Bundesliga champions once again.
634
00:41:31,617 --> 00:41:36,997
If a Super League really wants to
really wants to include the best clubs in the world,
635
00:41:37,080 --> 00:41:40,000
who all play together
in the same competition,
636
00:41:40,083 --> 00:41:46,173
then you would assume 100%,
PSG and Bayern would take part.
637
00:41:46,256 --> 00:41:50,010
These two clubs are undoubtedly
undoubtedly at the top of the pyramid.
638
00:41:52,471 --> 00:41:57,601
We were wondering whether the two
representatives of the clubs will show up.
639
00:41:59,645 --> 00:42:00,938
One of the two
640
00:42:02,272 --> 00:42:04,858
was Nasser Al-Khelaifi
from Paris Saint-Germain.
641
00:42:11,823 --> 00:42:15,494
Before that, Madrid
and its president Florentino
642
00:42:15,577 --> 00:42:20,916
came to Paris to offer me
to join the Super League.
643
00:42:23,126 --> 00:42:29,925
They sold it as guaranteed money.
More games, competitive games.
644
00:42:30,008 --> 00:42:31,552
And no risk.
645
00:42:34,388 --> 00:42:37,432
That was their goal,
the best five leagues in the world.
646
00:42:37,516 --> 00:42:41,019
It was definitely important for them
that we took part.
647
00:42:42,896 --> 00:42:44,606
They put pressure on me.
648
00:42:45,732 --> 00:42:46,984
"Yes or no?"
649
00:42:49,778 --> 00:42:51,822
I thought my decision...
650
00:42:52,447 --> 00:42:56,785
It was really so important for everyone.
For both sides.
651
00:43:03,458 --> 00:43:06,295
Aleksander called me on Sunday.
652
00:43:06,795 --> 00:43:09,173
He said: "Nasser,
please come to the UEFA meeting
653
00:43:09,256 --> 00:43:12,801
and show that you are still with us."
654
00:43:15,721 --> 00:43:18,473
It would be massively damaging to UEFA,
655
00:43:18,557 --> 00:43:21,393
PSG to the Super League.
656
00:43:25,063 --> 00:43:26,481
As head of UEFA
657
00:43:26,565 --> 00:43:32,029
you don't want to see Neymar and Mbappé
to play for the Super League.
658
00:43:33,739 --> 00:43:36,867
There was a lot of speculation about
what PSG would do.
659
00:43:37,868 --> 00:43:41,246
We wondered,
what role PSG might have played.
660
00:43:41,330 --> 00:43:43,749
It's a soccer team
on steroids.
661
00:43:43,832 --> 00:43:49,213
Exactly what the Super League is.
Of course, such a competition would
662
00:43:49,296 --> 00:43:51,882
have an attraction for PSG.
663
00:43:53,383 --> 00:43:58,305
Then on Sunday
another piece of the puzzle came to light.
664
00:43:58,388 --> 00:44:02,267
THE LEAK
665
00:44:04,978 --> 00:44:10,526
I've had people make suggestions to me via secure
chat functions leaked suggestions
666
00:44:10,609 --> 00:44:12,319
and documents.
667
00:44:12,402 --> 00:44:13,237
ACCESS GRANTED
668
00:44:13,320 --> 00:44:14,238
IS WANTED...
669
00:44:14,321 --> 00:44:15,572
THIS BINDING DECLARATION
670
00:44:15,656 --> 00:44:20,202
There were details there,
what this Super League should look like.
671
00:44:21,828 --> 00:44:26,542
I can't reveal my sources,
but I got it from someone nasty.
672
00:44:27,167 --> 00:44:31,338
The aim was to strategically damage the Super League
strategically before its launch.
673
00:44:32,130 --> 00:44:35,300
It was called "Framework agreement
between the founding associations".
674
00:44:35,384 --> 00:44:38,053
A 78-page contract.
675
00:44:38,804 --> 00:44:43,225
In addition to the founding clubs, there were also
clubs that were to join later.
676
00:44:43,767 --> 00:44:46,687
They were Paris Saint-Germain
and Bayern Munich.
677
00:44:47,229 --> 00:44:52,276
Objectively speaking,
no person responsible for these clubs can
678
00:44:52,359 --> 00:44:55,821
remain on the outside forever.
You will then want to join.
679
00:44:56,989 --> 00:44:59,616
Should the Super League come into being,
680
00:44:59,700 --> 00:45:05,497
it would be clear and inevitable,
that PSG, given its ambitions
681
00:45:05,581 --> 00:45:07,708
and its essence.
682
00:45:08,792 --> 00:45:10,919
The same applies to Bayern Munich.
683
00:45:15,340 --> 00:45:17,926
Germany,
where Bayern Munich always wins.
684
00:45:18,969 --> 00:45:22,431
We knew that Bavaria had been
invited to this elite group.
685
00:45:26,101 --> 00:45:32,482
In the published documents
there was this 30-day period,
686
00:45:32,566 --> 00:45:35,027
to join.
687
00:45:35,110 --> 00:45:39,239
The alleged deadline for us to join...
We were never informed of this.
688
00:45:39,323 --> 00:45:41,074
LEGAL COMMITTEE
689
00:45:42,159 --> 00:45:46,038
Bayern Munich is one of
of the largest sports institutions in the world
690
00:45:46,121 --> 00:45:48,498
in one of the richest economies.
691
00:45:48,582 --> 00:45:52,377
If a Super League had been founded,
they would have talked to Bayern.
692
00:45:53,754 --> 00:45:57,508
They seemed to want to push us into it,
693
00:45:58,217 --> 00:46:02,804
by saying: "Okay, we won't take them in
not take them in, but put them under pressure."
694
00:46:03,847 --> 00:46:08,519
As Bayern Munich, you would assume
they would want us in the Super League.
695
00:46:09,770 --> 00:46:14,608
Juventus and Real Madrid
wanted to get everyone to sign.
696
00:46:15,400 --> 00:46:18,820
I just didn't know
how long the fight would last.
697
00:46:36,505 --> 00:46:40,592
I'm a big club,
but for me... I was ashamed.
698
00:46:40,676 --> 00:46:44,513
That is not the image
that the big clubs want to project.
699
00:46:45,639 --> 00:46:50,227
We cannot destroy the dreams, the hope
of the fans and clubs.
700
00:46:52,855 --> 00:46:55,357
The Super League
will break the whole system.
701
00:46:56,733 --> 00:46:58,318
Our answer is clear.
702
00:46:58,902 --> 00:47:00,320
We do not participate.
703
00:47:01,071 --> 00:47:06,243
Every format, every league, every competition
should be supervised by UEFA.
704
00:47:08,745 --> 00:47:10,914
So
705
00:47:11,874 --> 00:47:13,458
I flew.
706
00:47:20,883 --> 00:47:21,717
5:20 PM
707
00:47:26,054 --> 00:47:28,557
My first question was:
"Where is Aleksander?"
708
00:47:30,309 --> 00:47:31,643
I went inside.
709
00:47:31,727 --> 00:47:33,061
I hugged him.
710
00:47:34,313 --> 00:47:36,148
I said: "We'll get through this together.
711
00:47:36,231 --> 00:47:37,316
Right to the end."
712
00:47:38,317 --> 00:47:41,528
Nasser Al-Khelaifi
came from Paris Saint-Germain.
713
00:47:42,237 --> 00:47:46,116
He supported us in every way.
I trusted him completely.
714
00:47:46,992 --> 00:47:48,285
He understands soccer,
715
00:47:48,368 --> 00:47:53,624
and he knows that it is a mistake
to kill a cow for a kilo of meat.
716
00:47:55,626 --> 00:47:58,545
What counts is how you behave in a crisis.
717
00:47:58,629 --> 00:48:01,089
New alliances were formed very quickly.
718
00:48:01,173 --> 00:48:08,138
PSG has shown the necessary loyalty
at the right time.
719
00:48:08,972 --> 00:48:12,100
And this has proved to be an excellent solution.
720
00:48:12,184 --> 00:48:18,899
Nasser Al-Khelaifi made it
from the annoying nouveau riche of soccer
721
00:48:18,982 --> 00:48:23,195
to the established bodies
to the top of European soccer.
722
00:48:24,238 --> 00:48:27,741
This weekend in April
curiously enough
723
00:48:27,824 --> 00:48:33,580
his place
as a key figure in the establishment.
724
00:48:34,581 --> 00:48:37,417
In the days that followed
there was a call to arms.
725
00:48:37,501 --> 00:48:43,048
Who will be the head
of the European Club Association?
726
00:48:43,632 --> 00:48:48,637
Departure from the stage Andrea Agnelli
from Juventus. He had to go.
727
00:48:48,720 --> 00:48:50,639
It is the Super League.
728
00:48:50,722 --> 00:48:56,103
Who will be the new manager?
Nasser Al-Khelaifi on the right?
729
00:49:05,529 --> 00:49:10,158
We have to organize ourselves.
Our army. Who are our soldiers?
730
00:49:10,742 --> 00:49:14,288
You want to find out
who is for you and who is against you.
731
00:49:19,585 --> 00:49:21,003
I phoned around.
732
00:49:21,086 --> 00:49:22,421
I called clubs.
733
00:49:23,672 --> 00:49:24,756
Bavaria.
734
00:49:27,384 --> 00:49:30,596
We confirmed,
we would not be part of the Super League.
735
00:49:30,679 --> 00:49:33,932
Bavaria could not have been clearer
736
00:49:34,016 --> 00:49:36,894
against the renegade league
can pronounce.
737
00:49:36,977 --> 00:49:40,647
Bayern Munich will
not become part of the Super League.
738
00:49:40,731 --> 00:49:44,401
...an outright rejection
of the Germans to the Super League.
739
00:49:44,484 --> 00:49:48,989
A project like the Super League
would be a red rag for a bull,
740
00:49:49,072 --> 00:49:51,200
when it comes to the German fans.
741
00:49:51,909 --> 00:49:55,954
No owner can own more than 49% of
of a German team.
742
00:49:56,038 --> 00:49:59,458
The German soccer feeling
743
00:49:59,541 --> 00:50:03,378
rejects the idea
of big money from owners.
744
00:50:03,462 --> 00:50:08,634
A move from Bayern
to a super league would therefore
745
00:50:08,717 --> 00:50:14,181
the very activist and socially conscious
German soccer public.
746
00:50:17,017 --> 00:50:18,727
Bavaria was on our side.
747
00:50:20,646 --> 00:50:25,526
These people were invited, but refused to
to take part in the project.
748
00:50:25,609 --> 00:50:30,239
I said: "You were on the right side at the right moment
on the right side of history."
749
00:50:30,322 --> 00:50:32,533
Nobody can take that away from you.
750
00:50:34,076 --> 00:50:36,578
I'm like, "Maybe nothing will happen after all."
751
00:50:36,662 --> 00:50:40,374
Perhaps they understand
that I have significant support
752
00:50:40,457 --> 00:50:43,502
and it's just a stupid project.
753
00:50:45,462 --> 00:50:47,506
SWITZERLAND
754
00:50:48,757 --> 00:50:50,509
6:30 PM
755
00:50:56,348 --> 00:50:59,935
The fact that PSG and Bayern
were against the Super League,
756
00:51:00,727 --> 00:51:04,147
demonstrated the strength
and support for UEFA.
757
00:51:04,731 --> 00:51:09,611
But our information
was still incomplete at the time.
758
00:51:11,446 --> 00:51:14,157
Certain people
no longer answered the phone.
759
00:51:14,241 --> 00:51:18,120
My last conversation with my
ex-Chairman of the Board Agnelli
760
00:51:18,203 --> 00:51:22,249
was at the board meeting on Friday
of the European Club Association.
761
00:51:24,418 --> 00:51:28,255
I tried to call Andrea myself.
He didn't answer.
762
00:51:28,338 --> 00:51:33,677
Charlie tried 100 times,
to call Andrea. No one reached him.
763
00:51:37,014 --> 00:51:38,932
Everyone mistrusted everyone.
764
00:51:39,016 --> 00:51:40,893
THE HEART OF FOOTBALL
765
00:51:40,976 --> 00:51:44,021
The right thing to do was to convene
a board meeting.
766
00:51:44,104 --> 00:51:47,441
Nasser Al-Khelaifi from PSG turned up.
767
00:51:48,275 --> 00:51:50,903
Michael Gerlinger came from Bayern Munich.
768
00:51:50,986 --> 00:51:52,779
Edwin van der Sar from Ajax.
769
00:51:53,363 --> 00:51:56,491
NETHERLANDS
770
00:51:59,661 --> 00:52:01,413
I have to make sure...
771
00:52:01,496 --> 00:52:02,915
AJAX MANAGING DIRECTOR
772
00:52:02,998 --> 00:52:07,628
...that medium-sized countries are represented.
Sunday was a final day in Holland.
773
00:52:09,421 --> 00:52:11,548
Ajax wins the Dutch Cup!
774
00:52:12,049 --> 00:52:16,345
The players
took photos with the trophy.
775
00:52:17,513 --> 00:52:21,808
I had a Zoom conversation
with clubs that were still with the ECA.
776
00:52:21,892 --> 00:52:23,227
MEETING WAS SCHEDULED
777
00:52:23,310 --> 00:52:24,144
CONNECT...
778
00:52:25,812 --> 00:52:28,899
All Board members were invited
779
00:52:30,484 --> 00:52:34,696
and then waited,
who, especially from the larger clubs
780
00:52:35,280 --> 00:52:38,700
would come from the big leagues,
where all the focus was.
781
00:52:38,784 --> 00:52:40,369
"Are they the Super League?"
782
00:52:42,204 --> 00:52:43,914
No one came from Italy.
783
00:52:45,457 --> 00:52:47,334
Spain? No club.
784
00:52:51,713 --> 00:52:53,006
But then...
785
00:52:55,133 --> 00:52:57,511
None from England.
786
00:53:02,558 --> 00:53:05,018
You could see that a few clubs didn't show up,
787
00:53:05,102 --> 00:53:07,521
although they should be there.
788
00:53:08,605 --> 00:53:11,525
We thought
they had pulled it off. Yes.
789
00:53:11,608 --> 00:53:12,943
EXIT
790
00:53:14,236 --> 00:53:15,946
Everything began to crumble.
791
00:53:17,114 --> 00:53:19,700
Chelsea as well as Manchester City.
792
00:53:20,826 --> 00:53:26,748
Why would oligarchs and Gulf states
want to join the European Super League?
793
00:53:26,832 --> 00:53:29,543
I spoke to people from these clubs.
794
00:53:30,127 --> 00:53:34,548
-They thought, "There goes soccer."
-There was a fear of missing out.
795
00:53:34,631 --> 00:53:38,719
If the train left the station
and it would pass,
796
00:53:38,802 --> 00:53:40,262
we have to go along for the ride.
797
00:53:40,345 --> 00:53:46,643
Manchester City is a major coup for the
coup for the Super League teams.
798
00:53:46,727 --> 00:53:50,397
Likewise Chelsea.
Because you can control them.
799
00:53:50,480 --> 00:53:52,482
Stop this runaway inflation.
800
00:53:52,983 --> 00:53:57,654
The American owners
want order and regular profits.
801
00:53:57,738 --> 00:54:02,117
Then there was Agnelli and
Barcelona in its current state.
802
00:54:03,202 --> 00:54:08,457
Everything came together at that moment.
This is Florentino Pérez's dream.
803
00:54:08,540 --> 00:54:13,795
He finally has the right partners,
the henchmen to make this possible.
804
00:54:18,550 --> 00:54:19,384
11:30 PM
805
00:54:19,927 --> 00:54:23,555
I got on the phone
and called everyone.
806
00:54:24,056 --> 00:54:25,641
But no one answered.
807
00:54:25,724 --> 00:54:29,478
Not via WhatsApp, no message.
No phone calls.
808
00:54:31,480 --> 00:54:32,731
You were in the Super League.
809
00:54:33,232 --> 00:54:35,400
I received a tsunami of resignations.
810
00:54:35,484 --> 00:54:38,487
All these clubs
left the ECA one after the other.
811
00:54:38,570 --> 00:54:40,989
From this position, from this, this.
812
00:54:41,573 --> 00:54:43,075
Juventus...
813
00:54:43,158 --> 00:54:44,576
EMPLOYEE SECRETARY GENERAL
814
00:54:44,660 --> 00:54:48,205
I was still awake. The first
publications came shortly after midnight.
815
00:54:48,914 --> 00:54:50,123
Real Madrid...
816
00:54:51,041 --> 00:54:56,213
I received 25 e-mails.
Formal letters with resignations
817
00:54:56,296 --> 00:54:58,882
of the clubs,
obviously very coordinated.
818
00:54:59,466 --> 00:55:00,801
Barcelona...
819
00:55:00,884 --> 00:55:04,555
For the first time
we saw the names of the clubs.
820
00:55:04,638 --> 00:55:06,640
Arsenal, Man United,
821
00:55:06,723 --> 00:55:08,183
Atlético Madrid...
822
00:55:08,267 --> 00:55:12,229
Her decision to cross this line
was a shock.
823
00:55:13,355 --> 00:55:14,731
FORMAL COMMUNICATION
824
00:55:14,815 --> 00:55:16,233
Milan...
825
00:55:16,316 --> 00:55:18,193
Six Premier League teams.
826
00:55:19,236 --> 00:55:20,362
00:10 AM
827
00:55:20,445 --> 00:55:21,780
PRESS RELEASE
828
00:55:21,864 --> 00:55:24,157
TOP FOOTBALL CLUBS
ANNOUNCE SUPER LEAGUE
829
00:55:52,144 --> 00:55:55,147
Your press release appeared at night.
830
00:55:55,230 --> 00:55:58,901
LEAVE OUR ROLE AS MEMBERS OF THE
831
00:55:58,984 --> 00:56:04,406
It was a direct confrontation.
No... no further conversation about it.
832
00:56:07,367 --> 00:56:10,579
That was the worst experience
of my life.
833
00:56:14,750 --> 00:56:20,714
Then followed 48 hours of
of complete chaos.
834
00:56:25,802 --> 00:56:28,138
I love Juventus as a club.
835
00:56:28,639 --> 00:56:31,099
I love the games,
the passion of the games.
836
00:56:31,183 --> 00:56:33,560
I love winning games.
837
00:56:34,770 --> 00:56:37,481
What I don't love is the leadership.
838
00:56:37,564 --> 00:56:41,193
As a monopolist, UEFA is abusing
its dominant role.
839
00:57:32,619 --> 00:57:34,621
Subtitles by: Maja Chalhoub
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