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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:14,932 --> 00:00:18,810 Arsenal Football Club has always been part of my life. 2 00:00:18,894 --> 00:00:20,395 ARSENAL FANS WELCOME LEYTON ORIENT 3 00:00:20,479 --> 00:00:22,648 It was less than 500 meters to the stadium. 4 00:00:22,731 --> 00:00:25,108 I've had a season ticket, since I was ten. 5 00:00:26,151 --> 00:00:27,903 It's practically a religion. 6 00:00:28,987 --> 00:00:31,532 We only go to the stadium instead of going to church. 7 00:00:32,616 --> 00:00:35,744 The most important word in the name of Arsenal is "club". 8 00:00:35,827 --> 00:00:37,204 It is a community. 9 00:00:38,830 --> 00:00:43,168 The city where I was born has a pretty rough working-class neighborhood. 10 00:00:44,127 --> 00:00:48,382 Coal mining and shipbuilding were... the essentials. Soccer was the sport. 11 00:00:52,386 --> 00:00:56,682 The local team was Newcastle. It belonged to the communities. 12 00:00:57,641 --> 00:01:03,438 They said: If you're missing a striker, just whistle down the shaft. 13 00:01:04,982 --> 00:01:10,487 In the beginning, soccer was a deeply a deeply ecclesiastical, local enterprise. 14 00:01:10,571 --> 00:01:14,700 As children, we didn't even know that these teams had owners. 15 00:01:14,783 --> 00:01:19,079 You sat with a season ticket with the same people week after week. 16 00:01:19,162 --> 00:01:20,497 Their names were not known. 17 00:01:20,581 --> 00:01:23,709 But they knew her through and through. 18 00:01:28,881 --> 00:01:33,927 What makes soccer special, is the local identity. The pride of home. 19 00:01:34,011 --> 00:01:38,432 The working class is organized in groups. 20 00:01:38,515 --> 00:01:40,559 These non-profit soccer associations, 21 00:01:40,642 --> 00:01:44,229 some even belong to fans, are managed by members. 22 00:01:45,189 --> 00:01:49,943 We used to be a club where the fans owned a owned a significant proportion of the shares. 23 00:01:50,611 --> 00:01:54,072 The biggest single change in the history of Arsenal 24 00:01:54,156 --> 00:01:57,868 is the transfer of the fans' shares to an American investor. 25 00:02:01,371 --> 00:02:02,956 When did the decline begin? 26 00:02:04,833 --> 00:02:10,506 Was it when the soccer association allowed that you could earn money with soccer? 27 00:02:11,173 --> 00:02:16,428 Stan Kroenke led Arsenal under his own management into an investor model. 28 00:02:16,512 --> 00:02:20,265 All those whose grandparents had bequeathed them shares, 29 00:02:20,349 --> 00:02:23,727 have been without thanks or a vote from a man, 30 00:02:23,810 --> 00:02:26,522 who never went to a game, was forced out of the club. 31 00:02:29,608 --> 00:02:32,569 Kroenke should get out! 32 00:02:32,653 --> 00:02:37,366 The Manchester United fans hold him responsible: Joel Glazer. 33 00:02:37,449 --> 00:02:41,787 Thousands came to express their their feelings and it escalated. 34 00:02:42,329 --> 00:02:47,376 In the last ten or 15 years admission prices have become increasingly expensive, 35 00:02:47,459 --> 00:02:49,795 as well as the transmission subscriptions. 36 00:02:49,878 --> 00:02:51,922 The television says when the game will be played. 37 00:02:53,465 --> 00:02:58,428 Television rights and global corporations combined to create a perfect storm. 38 00:02:59,471 --> 00:03:02,766 The richest teams set themselves apart from the crowd. 39 00:03:03,767 --> 00:03:07,437 They realized that they could divide the world into segments, 40 00:03:07,521 --> 00:03:10,941 with an official credit card sponsor in every segment, 41 00:03:11,024 --> 00:03:15,612 an official airline partner and even an official potato snack. 42 00:03:16,113 --> 00:03:20,492 They basically turned the club basically into a cash machine. 43 00:03:21,743 --> 00:03:24,162 We were told, fans of a big club, 44 00:03:24,246 --> 00:03:28,083 which in principle turned into an entertainment business, 45 00:03:28,166 --> 00:03:29,793 that would be progress. 46 00:03:30,669 --> 00:03:34,423 That the game becomes global through a global audience. 47 00:03:34,506 --> 00:03:36,633 But it's about the concentration of power 48 00:03:36,717 --> 00:03:39,386 in the hands of a few owners from a few countries. 49 00:03:42,973 --> 00:03:46,018 These clubs grew beyond their communities. 50 00:03:47,102 --> 00:03:50,397 Away from the roots, tribalism and the communities. 51 00:03:51,815 --> 00:03:53,650 We are losing something precious. 52 00:03:54,234 --> 00:03:56,486 This is my club. I was there first. 53 00:03:56,570 --> 00:03:57,654 KROENKE OUT - A LOVE 54 00:03:59,281 --> 00:04:03,869 The danger is that billionaires kill the goose that lays the golden egg. 55 00:04:33,315 --> 00:04:34,733 1 MRD. DOLLAR REVENUE 56 00:04:49,957 --> 00:04:54,962 SUPER LEAGUE: THE GAME OFF THE FIELD 57 00:05:07,391 --> 00:05:11,895 That's how I see it. We had the perfect proposal for international competitions. 58 00:05:13,564 --> 00:05:18,151 Changes are painful. The older you get, the more painful they become. 59 00:05:18,235 --> 00:05:19,820 JUVENTUS CHAIRMAN 60 00:05:19,903 --> 00:05:21,530 That is a fact. 61 00:05:23,323 --> 00:05:25,742 And we had to face up to that. 62 00:05:25,826 --> 00:05:28,328 No, listen. Okay? I'll... I'll tell you one thing. 63 00:05:28,412 --> 00:05:31,915 None of this would have happened, Aleks hadn't chickened out in 2019. 64 00:05:40,591 --> 00:05:44,178 If we want to continue to grow, we need UEFA. 65 00:05:44,261 --> 00:05:49,600 With UEFA, we have all the tools to work well together. Forever. 66 00:05:51,059 --> 00:05:53,228 The data is absolutely clear. 67 00:05:53,937 --> 00:05:57,900 In medium-sized and small leagues interest and spectator numbers are falling, 68 00:05:57,983 --> 00:06:01,278 and the transmissions and commercial values are declining. 69 00:06:01,361 --> 00:06:04,531 The younger generations do not follow the sport. 70 00:06:06,617 --> 00:06:07,868 They evaporate. 71 00:06:10,412 --> 00:06:15,125 For many clubs, making it into the Champions League is of great importance. 72 00:06:17,628 --> 00:06:21,507 It is our duty to consider improvements for the world. 73 00:06:21,590 --> 00:06:23,300 DECLARATION OF INTENT 74 00:06:23,383 --> 00:06:27,429 They are the biggest power brokers in European soccer. 75 00:06:27,513 --> 00:06:32,142 -That's a sign of unity, isn't it? -Yes, definitely. 76 00:06:32,226 --> 00:06:37,397 In 2019, a truly innovative competitive landscape was proposed. 77 00:06:38,565 --> 00:06:41,902 Aleksander Čeferin believed in it and supported them. 78 00:06:43,237 --> 00:06:47,199 We worked hand in hand for over 15 months worked hand in hand, 79 00:06:47,282 --> 00:06:51,245 until we got to the point where we made the first joint presentation 80 00:06:52,829 --> 00:06:58,502 with the members of the ECA Board and the UEFA Executive Committee. 81 00:06:58,585 --> 00:07:03,131 Then I saw the violence of the resistance of the system against change. 82 00:07:04,758 --> 00:07:06,301 At the beginning of friendship 83 00:07:06,885 --> 00:07:11,098 Andrea Agnelli and Aleksander Čeferin came up with a plan, 84 00:07:11,181 --> 00:07:14,226 to create a new Champions League model, 85 00:07:14,309 --> 00:07:16,186 according to which the historical elite 86 00:07:16,812 --> 00:07:19,231 due to their status 87 00:07:19,815 --> 00:07:24,152 with regard to qualification for the Champions League was privileged. 88 00:07:25,070 --> 00:07:26,780 Who did that favor? 89 00:07:27,698 --> 00:07:29,157 It would have been immense... 90 00:07:29,241 --> 00:07:30,409 SOCCER COMMENTATOR 91 00:07:30,492 --> 00:07:35,455 ...for dwindling powers like Juventus and a disaster for smaller teams. 92 00:07:36,456 --> 00:07:38,542 Who would watch national leagues? 93 00:07:39,459 --> 00:07:43,755 The changed format would benefit rich clubs... 94 00:07:43,839 --> 00:07:44,840 LALIGA PRESIDENT 95 00:07:44,923 --> 00:07:47,301 ...and harm the domestic leagues and poorer clubs. 96 00:07:48,135 --> 00:07:52,931 It is an elitist thought, without thinking about the others. 97 00:07:54,057 --> 00:07:56,226 The reform in 2019, 98 00:07:56,310 --> 00:08:01,565 the failure of a joint project between Čeferin-UEFA and Agnelli-ECA, 99 00:08:02,357 --> 00:08:06,570 we radically rejected and did not want to accept it. 100 00:08:06,653 --> 00:08:10,407 In 90 years, we have had an industry 101 00:08:10,490 --> 00:08:14,244 and functioning competitions with promotion and relegation. 102 00:08:14,328 --> 00:08:15,454 Why stamp it out? 103 00:08:16,622 --> 00:08:22,002 And then Čeferin saw, the pragmatist, saw which way the wind was blowing. 104 00:08:22,628 --> 00:08:27,633 -The idea was put on hold. -When the idea was announced... 105 00:08:27,716 --> 00:08:29,259 UEFA PRESIDENT 106 00:08:29,343 --> 00:08:34,056 ...we talked to shareholders and associations with links to national associations. 107 00:08:34,640 --> 00:08:35,849 We discussed a lot 108 00:08:35,933 --> 00:08:38,852 and realized that the idea was not ideal. 109 00:08:39,811 --> 00:08:41,605 Sometimes ideas are not good. 110 00:08:41,688 --> 00:08:44,191 If the ideas are not good, you give them up. 111 00:08:45,025 --> 00:08:48,362 This created a rift between the two men, 112 00:08:49,238 --> 00:08:52,574 even if Aleksander didn't notice them. 113 00:08:52,658 --> 00:08:54,201 ...to trust... 114 00:08:54,284 --> 00:08:58,247 Aleks, President of UEFA, my daughter's godfather, 115 00:08:58,330 --> 00:09:03,377 didn't want to take the steps at the length and the tempo, 116 00:09:03,460 --> 00:09:06,004 as I thought necessary. 117 00:09:07,673 --> 00:09:12,553 I had tried for eight years to shape the system from within. 118 00:09:12,636 --> 00:09:16,056 We encountered a lot of resistance from UEFA met with a lot of resistance. 119 00:09:16,139 --> 00:09:19,351 That made it extremely difficult to make progress, 120 00:09:19,434 --> 00:09:23,730 the way I think we should have should have progressed. 121 00:09:25,774 --> 00:09:31,530 There was an agreement. That's why Agnelli felt betrayed. 122 00:09:32,030 --> 00:09:35,701 So that was the first step towards what a few years later 123 00:09:35,784 --> 00:09:39,329 in a much more personal betrayal... 124 00:09:39,413 --> 00:09:40,998 EUROPEAN-CLUB-ASSOCIATION-CHIEF 125 00:09:41,081 --> 00:09:43,709 ...on that weekend in April went the other way round. 126 00:09:43,792 --> 00:09:47,671 DAY TWO APRIL 18, 2021 127 00:09:48,922 --> 00:09:51,175 SWITZERLAND 128 00:09:52,342 --> 00:09:53,510 5 O'CLOCK 129 00:09:58,223 --> 00:09:59,266 Sunday morning. 130 00:10:01,310 --> 00:10:04,605 I lay in my bed and thought about the situation. 131 00:10:11,945 --> 00:10:15,824 I know how fans see such projects. 132 00:10:15,908 --> 00:10:18,911 The working class goes to the games. 133 00:10:20,120 --> 00:10:25,417 I know a Croatian, whose dog is also a member of the club. 134 00:10:25,501 --> 00:10:30,672 And he pays for his dog every month. 135 00:10:33,926 --> 00:10:37,846 Fans identify with their club. 136 00:10:37,930 --> 00:10:40,057 They are together. United. 137 00:10:40,682 --> 00:10:42,100 They are proud. 138 00:10:43,268 --> 00:10:47,189 The Super League threatened the fans' sense of identity. 139 00:10:50,817 --> 00:10:53,070 At 5 o'clock in the morning I realized: 140 00:10:54,655 --> 00:10:55,656 We have a plan. 141 00:11:05,123 --> 00:11:09,086 The moment Aleksander understood, 142 00:11:09,169 --> 00:11:12,464 that Agnelli betrayed him, 143 00:11:13,173 --> 00:11:15,300 I saw him as vulnerable. 144 00:11:16,093 --> 00:11:19,888 -But then he reacted like a lion. -He revealed everything. 145 00:11:20,556 --> 00:11:23,267 He was so focused. 146 00:11:23,350 --> 00:11:24,768 UEFA HEAD OF FOOTBALL 147 00:11:24,852 --> 00:11:28,230 He gathered us together and told us what to do. 148 00:11:30,232 --> 00:11:35,195 I thought we could still convince them not to go. 149 00:11:35,696 --> 00:11:39,449 I said we had to attack them with some kind of press release 150 00:11:39,533 --> 00:11:42,744 and say: "Don't do that. That's a bad idea. 151 00:11:43,453 --> 00:11:48,625 Nothing annoys fans more than big changes." 152 00:11:48,709 --> 00:11:50,794 I hoped, 153 00:11:50,878 --> 00:11:54,923 the Super League clubs would come to their senses. 154 00:11:55,007 --> 00:11:59,303 The aim was, of course, that the pressure on the clubs would be so great, 155 00:11:59,386 --> 00:12:02,723 that they would abandon the nonsense of the project. 156 00:12:05,350 --> 00:12:08,520 UEFA includes people, movement and press. 157 00:12:09,646 --> 00:12:13,358 It was the right moment, to talk about the Super League, 158 00:12:13,442 --> 00:12:15,319 during the UEFA Congress. 159 00:12:15,402 --> 00:12:18,405 They wanted to show that they are more powerful than UEFA. 160 00:12:19,281 --> 00:12:23,076 They wanted to publish the Super League promptly. 161 00:12:24,453 --> 00:12:28,665 It is always better to prevent something like this before it becomes public. 162 00:12:30,000 --> 00:12:33,962 I'm like: "I have the hardest task in the next 48 hours." 163 00:12:37,341 --> 00:12:40,677 Aleks told everyone: "We have to call anyone who can help." 164 00:12:42,471 --> 00:12:45,432 One of the clubs called me and said: 165 00:12:45,516 --> 00:12:47,434 "We have to participate." 166 00:12:47,518 --> 00:12:51,563 I said: "If you join in, we'll be enemies from tomorrow." 167 00:12:52,731 --> 00:12:55,817 We spoke to the soccer people. 168 00:12:55,901 --> 00:12:59,780 With players, coaches and experts. 169 00:12:59,863 --> 00:13:01,198 PREMIER LEAGUE BOSS 170 00:13:01,281 --> 00:13:03,700 There have been many discussions between us, UEFA, 171 00:13:03,784 --> 00:13:07,454 the Football Association, LaLiga and above all the Bundesliga. 172 00:13:07,538 --> 00:13:09,414 The phones were ringing off the hook that day. 173 00:13:10,123 --> 00:13:13,919 We called our partners, broadcasters and sponsors. 174 00:13:14,503 --> 00:13:15,963 UEFA SECRETARY GENERAL 175 00:13:16,046 --> 00:13:18,298 I told Giorgio: "Stop it, I'm going to break." 176 00:13:18,382 --> 00:13:21,260 I say: "I take the French and the Germans, 177 00:13:21,343 --> 00:13:23,095 and you take the rest." 178 00:13:25,931 --> 00:13:27,057 10 AM 179 00:13:28,475 --> 00:13:30,477 I called the leagues 180 00:13:30,561 --> 00:13:35,858 to sign a release agreement with UEFA and the associations concerned. 181 00:13:36,900 --> 00:13:41,780 We prepared a press release. I thought the first draft was too nice. 182 00:13:41,864 --> 00:13:44,533 We need to be more aggressive. 183 00:13:45,325 --> 00:13:47,035 WILL BE BANNED FROM PLAYING 184 00:13:47,119 --> 00:13:48,745 We had to look strong. 185 00:13:48,829 --> 00:13:50,330 ALL MEASURES AVAILABLE TO US 186 00:13:56,170 --> 00:13:59,923 We needed their attention. 187 00:14:00,549 --> 00:14:03,051 We threatened to ban them from playing... 188 00:14:03,135 --> 00:14:04,136 ENOUGH IS ENOUGH 189 00:14:04,219 --> 00:14:05,387 ...and club exclusions. 190 00:14:06,430 --> 00:14:08,223 SEND 191 00:14:09,558 --> 00:14:10,726 The message went out. 192 00:14:10,809 --> 00:14:12,102 THE CYNICAL PROJECT 193 00:14:13,228 --> 00:14:18,859 They certainly surprised the Super League, because they had other plans. 194 00:14:18,942 --> 00:14:20,652 How should they react? 195 00:14:21,236 --> 00:14:23,447 ITALY 196 00:14:25,282 --> 00:14:26,617 10:15 AM 197 00:14:26,700 --> 00:14:30,746 On Sunday I played with my children in Turin. 198 00:14:31,830 --> 00:14:34,583 Some speculation arose. 199 00:14:35,584 --> 00:14:37,336 People began to talk. 200 00:14:37,419 --> 00:14:38,253 Okay. 201 00:14:40,797 --> 00:14:46,053 We were attacked by shareholders from the industry. 202 00:14:47,596 --> 00:14:51,683 At the time, we didn't know in which direction we would go. 203 00:14:52,476 --> 00:14:56,396 Ultimately, this is not a bilateral agreement. 204 00:14:56,480 --> 00:15:00,984 Not about two parties. Many parties had to sign a contract, 205 00:15:01,818 --> 00:15:03,820 which would not necessarily happen. 206 00:15:05,155 --> 00:15:10,118 I set a deadline. If it happens at a certain time, it happens. 207 00:15:11,036 --> 00:15:16,750 If not, I'll have to jump in a car and drive to the UEFA Congress in Montreux. 208 00:15:16,834 --> 00:15:18,168 Time was of the essence. 209 00:15:20,254 --> 00:15:22,923 Andrea Agnelli's position was crazy. 210 00:15:23,006 --> 00:15:27,928 He was in favor of the Champions League, which he secretly intended to blow up. 211 00:15:28,554 --> 00:15:32,015 We are very close to my ideal Champions League very close. 212 00:15:32,099 --> 00:15:37,396 In a couple of weeks pretty much everything should be settled. 213 00:15:37,479 --> 00:15:44,236 That is the hope that both President Čeferin and I have. 214 00:15:44,319 --> 00:15:49,908 Agnelli did such a big splits, that his pants threatened to tear. 215 00:15:49,992 --> 00:15:51,451 This pressure on him. 216 00:15:52,578 --> 00:15:54,705 I worked on two projects. 217 00:15:55,622 --> 00:15:57,499 I had the spin-off project, 218 00:15:57,583 --> 00:16:02,087 did on the other hand but really did everything I could, 219 00:16:02,171 --> 00:16:04,548 in the interests of the clubs and the ECA. 220 00:16:04,631 --> 00:16:08,635 I really hope and ask you that we approve this system today 221 00:16:08,719 --> 00:16:14,183 and instruct the Executive Board to to carry out the final details. 222 00:16:17,352 --> 00:16:19,730 There was still a lot to do that day. 223 00:16:21,273 --> 00:16:23,525 The most important clubs in Europe. 224 00:16:23,609 --> 00:16:25,110 INVESTORS AND SHAREHOLDERS 225 00:16:25,194 --> 00:16:28,864 You put together a competition and launch it on the market. 226 00:16:28,947 --> 00:16:30,157 THE FOUNDING ASSOCIATIONS 227 00:16:30,240 --> 00:16:34,870 But they have to sign a 150-page binding document. 228 00:16:35,704 --> 00:16:40,834 SPAIN 229 00:16:45,130 --> 00:16:47,466 Agreeing on a document... 230 00:16:47,549 --> 00:16:49,051 SUPER LEAGUE SECRETARY GENERAL 231 00:16:49,134 --> 00:16:51,678 ...which was almost 200 pages long, was difficult. 232 00:16:54,264 --> 00:16:59,228 But the owners of the clubs were all motivated by a common cause. 233 00:16:59,978 --> 00:17:04,107 They were united by frustration about the current soccer system 234 00:17:04,191 --> 00:17:05,608 and how it works. 235 00:17:07,027 --> 00:17:09,655 To understand today's game, 236 00:17:09,738 --> 00:17:15,410 you have to go back a few decades back to the era of the Galácticos. 237 00:17:20,915 --> 00:17:23,001 THE GALÁCTICOS 238 00:17:27,422 --> 00:17:29,216 Real Madrid... 239 00:17:29,299 --> 00:17:30,592 REAL MADRID PRESIDENT 240 00:17:30,676 --> 00:17:34,638 ...had a hard time in the year 2000, when I arrived. The club belongs to members. 241 00:17:34,721 --> 00:17:38,559 So every four years the members elect their president, 242 00:17:38,642 --> 00:17:40,018 who manages the association. 243 00:17:40,519 --> 00:17:44,523 I introduced myself and said: "I can save Real Madrid." 244 00:17:45,399 --> 00:17:51,071 I had to privately with almost 150 million euros, 245 00:17:51,738 --> 00:17:54,199 to get Real Madrid out of there. 246 00:17:54,783 --> 00:17:56,201 Nothing scares me. 247 00:17:56,285 --> 00:17:57,452 I am very happy... 248 00:17:59,454 --> 00:18:02,791 ...and will dedicate myself to the task of inspire the partners. 249 00:18:02,875 --> 00:18:07,129 I said: "I will put all my energy into it, 250 00:18:07,212 --> 00:18:09,173 because Madrid lasts forever." 251 00:18:09,965 --> 00:18:13,510 Florentino Pérez revolutionized soccer, 252 00:18:13,594 --> 00:18:18,015 when he said in 2000: "Football is Disneyland, is Hollywood." 253 00:18:18,599 --> 00:18:24,938 He picked out the biggest stars and put them all in this one team. 254 00:18:25,022 --> 00:18:30,027 This attracted so much attention, that revenue skyrocketed. 255 00:18:33,572 --> 00:18:35,073 Since 2000 256 00:18:35,157 --> 00:18:38,243 have played here the best players in the world have played here. 257 00:18:39,661 --> 00:18:41,413 I signed Zidane. 258 00:18:42,289 --> 00:18:43,665 Ronaldo. 259 00:18:44,791 --> 00:18:45,626 Beckham, 260 00:18:46,043 --> 00:18:47,544 the Galácticos. 261 00:18:47,628 --> 00:18:49,171 Cristiano Ronaldo. 262 00:18:53,884 --> 00:18:56,512 Because he makes it so pure. 263 00:18:56,595 --> 00:18:58,680 Modrić, Ronaldo! 264 00:19:00,432 --> 00:19:01,433 Don't run any further! 265 00:19:01,517 --> 00:19:06,271 Goal! Real Madrid wins the UEFA Champions League! 266 00:19:06,355 --> 00:19:11,443 These top players have brought us 14 European Cups to date. 267 00:19:11,527 --> 00:19:14,738 That's why Real Madrid has the most fans in the world. 268 00:19:15,531 --> 00:19:19,535 We used to take in 100 million euros, now 300 million euros, 269 00:19:20,285 --> 00:19:22,496 We recorded gains instead of losses. 270 00:19:27,543 --> 00:19:30,170 There is a very strong correlation... 271 00:19:30,254 --> 00:19:31,463 FIFA GOVERNANCE COMMITTEE 272 00:19:31,547 --> 00:19:32,923 ...between money and victory. 273 00:19:33,006 --> 00:19:35,300 The more you are prepared to pay players, 274 00:19:35,384 --> 00:19:37,678 the higher the chances of success in the league. 275 00:19:37,761 --> 00:19:41,515 We destroyed the competitiveness in our local leagues. 276 00:19:42,140 --> 00:19:46,436 In Italy Juventus have won nine in a row. 277 00:19:47,896 --> 00:19:51,567 In Germany Bayern Munich is the eternal winner. 278 00:19:51,650 --> 00:19:54,653 In Spain there is the duopoly of Barça and Real. 279 00:19:56,822 --> 00:19:59,032 Paris Saint-Germain in France. 280 00:19:59,116 --> 00:20:02,035 Why start the season? You know the result. 281 00:20:02,119 --> 00:20:06,081 Very rich people, who buy European clubs, 282 00:20:06,164 --> 00:20:10,669 have a competitive advantage over all other clubs, 283 00:20:12,296 --> 00:20:15,132 which leads to this distortion of competition. 284 00:20:15,215 --> 00:20:20,220 It is the result of the emergence of the sugar daddies of soccer. 285 00:20:20,304 --> 00:20:24,266 ARMS RACE IN SPENDING 286 00:20:25,684 --> 00:20:29,271 Arab capitalists, Russian oligarchs, 287 00:20:29,354 --> 00:20:32,065 very rich people from China... 288 00:20:32,149 --> 00:20:37,613 The sugar daddies were not interested in profit, but prestige 289 00:20:37,696 --> 00:20:38,780 and political power. 290 00:20:39,865 --> 00:20:42,868 Man City is owned by a sheikh, Chelsea to an oligarch. 291 00:20:42,951 --> 00:20:44,953 The fight for money, 292 00:20:45,037 --> 00:20:49,208 Oligarchs and sheikhs against each other, when Man City take on Chelsea. 293 00:20:49,291 --> 00:20:51,919 Sugar daddies have become much more important. 294 00:20:52,002 --> 00:20:53,837 UEFA COMPLIANCE MANAGER 295 00:20:53,921 --> 00:20:58,509 "Sugar daddies" is a good term, but they want something for that sugar. 296 00:20:58,592 --> 00:21:02,179 These associations are part of of the soft power division of these countries, 297 00:21:02,262 --> 00:21:05,307 to project a better image on their countries. 298 00:21:06,266 --> 00:21:12,940 Sportswashing is one way, using sport to improve images. 299 00:21:13,023 --> 00:21:16,568 We donated the soccer field for the children. 300 00:21:16,652 --> 00:21:19,613 Man City takes care of communities, children. 301 00:21:19,696 --> 00:21:23,033 For oligarchs, Sheiks and petrodollar teams 302 00:21:23,116 --> 00:21:26,578 soccer is is not a profit-oriented business. 303 00:21:27,204 --> 00:21:29,331 You gain a global reputation 304 00:21:29,414 --> 00:21:32,417 and change, how they are perceived worldwide. 305 00:21:32,501 --> 00:21:35,838 You immediately get millions of supporters worldwide. 306 00:21:35,921 --> 00:21:39,466 Support Manchester City, you support Abu Dhabi. 307 00:21:41,051 --> 00:21:45,222 You can see this huge mass of capital from all over the world. 308 00:21:45,305 --> 00:21:47,933 From the Middle East, from Russia, from Asia. 309 00:21:48,016 --> 00:21:50,602 Roman Abramovich buys into Chelsea. 310 00:21:50,686 --> 00:21:52,980 A Russian oligarch... 311 00:21:53,063 --> 00:21:55,983 ...estimated to be worth 23 billion dollars. 312 00:21:56,942 --> 00:22:00,028 Sheikh Mansour took over Manchester City... 313 00:22:00,112 --> 00:22:01,905 The brother of the Prince of Abu Dhabi. 314 00:22:01,989 --> 00:22:04,867 A multiple of Abramovich's fortune. 315 00:22:04,950 --> 00:22:07,661 Qatar buys Paris Saint-Germain. 316 00:22:08,662 --> 00:22:13,166 And recently, the Saudi Arabian sovereign sovereign wealth fund bought Newcastle United. 317 00:22:13,959 --> 00:22:18,297 Saudi Arabia's human rights situation is condemned by 36 countries. 318 00:22:21,842 --> 00:22:26,722 These countries already have money. They don't want to earn any more money. 319 00:22:26,805 --> 00:22:32,352 Their main goal is to mobilize hundreds of thousands of fans. You want them to think: 320 00:22:32,436 --> 00:22:35,772 "The human rights thing is not so bad." 321 00:22:36,440 --> 00:22:38,650 They just want their team to win. 322 00:22:38,734 --> 00:22:42,529 Roman Abramovich! 323 00:22:42,613 --> 00:22:47,534 Sheikh Mansour drove to Spain in a Lamborghini! 324 00:22:49,203 --> 00:22:52,706 A reason to celebrate for many Newcastle United fans. 325 00:22:52,789 --> 00:22:55,709 Everyone wants the richest owner in the world. 326 00:22:56,460 --> 00:23:00,881 Every nation state, Qatar for example, which bought Paris Saint-Germain, 327 00:23:00,964 --> 00:23:05,719 is thus planting its flag into the center of world sport. 328 00:23:07,471 --> 00:23:11,308 KATAR 329 00:23:18,482 --> 00:23:21,777 I carry the Qatar flag with pride. 330 00:23:21,860 --> 00:23:25,239 THE AMBASSADOR 331 00:23:25,322 --> 00:23:27,241 Hello. 332 00:23:27,324 --> 00:23:28,700 Hello, how are you? 333 00:23:28,784 --> 00:23:30,202 Hi, nice to meet you. 334 00:23:30,285 --> 00:23:31,995 PARIS-SAINT-GERMAIN PRESIDENT 335 00:23:32,079 --> 00:23:35,165 Qatar deserves a place on the world map. 336 00:23:35,791 --> 00:23:38,168 That is so important for us. 337 00:23:38,252 --> 00:23:39,628 Is everything okay here? 338 00:23:40,921 --> 00:23:42,130 You are at home here. 339 00:23:42,214 --> 00:23:43,715 You should feel comfortable. 340 00:23:43,799 --> 00:23:45,467 This is normally the center court. 341 00:23:51,932 --> 00:23:54,184 I always wanted to work in sport. 342 00:23:54,268 --> 00:23:57,896 It's in the blood of all Qataris. We love sport. 343 00:23:57,980 --> 00:24:01,650 Really, sport is our oxygen, so to speak. 344 00:24:03,235 --> 00:24:05,779 I played tennis all my life. 345 00:24:06,989 --> 00:24:10,492 I learned more from tennis probably more than I did at school. 346 00:24:11,952 --> 00:24:14,329 Discipline. Self-confidence. 347 00:24:17,249 --> 00:24:20,377 Giving up tennis was difficult for me. 348 00:24:20,460 --> 00:24:22,337 I asked myself, "What now?" 349 00:24:23,130 --> 00:24:25,841 I wanted to do something in the sports sector. 350 00:24:26,508 --> 00:24:27,676 An investment. 351 00:24:27,759 --> 00:24:30,220 That's how I started to build my career. 352 00:24:31,263 --> 00:24:33,348 The ex-tennis pro from Qatar 353 00:24:33,432 --> 00:24:36,143 is worldwide one of the youngest soccer presidents 354 00:24:36,226 --> 00:24:39,563 and is leading a kind of revolution in France's capital. 355 00:24:41,023 --> 00:24:44,985 Nasser played tennis tennis with the future Emir of Qatar. 356 00:24:45,068 --> 00:24:46,403 MODERATOR 357 00:24:46,486 --> 00:24:50,866 The relationship helped him to the position chairman of the beIN Media Group, 358 00:24:50,949 --> 00:24:53,911 one of the largest soccer broadcasters in the world. 359 00:24:55,162 --> 00:24:57,998 And he became president of the PSG soccer club. 360 00:24:58,582 --> 00:25:01,585 Soccer is a very conservative industry, 361 00:25:01,668 --> 00:25:05,506 and here comes a figure in the shape of Nasser Al-Khelaifi. 362 00:25:05,589 --> 00:25:10,093 He doesn't look like her, he doesn't talk like her... 363 00:25:11,386 --> 00:25:14,306 ...and he is the biggest shark in the water. 364 00:25:14,389 --> 00:25:18,227 One senses a certain degree of contempt and skepticism. 365 00:25:18,310 --> 00:25:19,645 "This is our game." 366 00:25:22,606 --> 00:25:25,901 To see this newcomer struts into the saloon 367 00:25:25,984 --> 00:25:28,570 and one and makes a "new gunslinger". 368 00:25:28,654 --> 00:25:33,200 Soccer fans outside Paris found these owners cheeky. 369 00:25:33,283 --> 00:25:36,286 They embodied everything that was wrong with soccer. 370 00:25:36,370 --> 00:25:39,081 With the purchase the club took in 70 million. 371 00:25:40,874 --> 00:25:43,210 We spent ten years building this up. 372 00:25:45,087 --> 00:25:50,509 Today, the value of the association is between 2.7 and 3 billion. 373 00:25:50,592 --> 00:25:53,762 Is this a good investment? A great one for me. 374 00:25:54,471 --> 00:26:01,019 Our dream is to play in the top league of the top clubs. 375 00:26:03,355 --> 00:26:06,066 PSG doubled the record transfer fee, 376 00:26:06,149 --> 00:26:10,445 last month when it paid 200 million pounds for the Brazilian Neymar last month. 377 00:26:10,529 --> 00:26:13,448 First it was Neymar, now it's Mbappé. 378 00:26:13,532 --> 00:26:17,619 180 million euros for the 18-year-old striker from Monaco. 379 00:26:17,703 --> 00:26:19,788 How can they afford it? 380 00:26:19,872 --> 00:26:21,373 You lose a lot of money. 381 00:26:21,456 --> 00:26:22,749 And they don't care. 382 00:26:22,833 --> 00:26:25,502 They are a completely different class. 383 00:26:25,586 --> 00:26:26,628 You are Qatar. 384 00:26:26,712 --> 00:26:30,883 The money literally shoots literally shooting out of the ground. 385 00:26:33,218 --> 00:26:38,932 PSG is becoming this absurd collection of top-class players. 386 00:26:39,016 --> 00:26:42,019 Qatar got the World Cup. 387 00:26:42,102 --> 00:26:44,563 And they wanted to do everything, what was possible, 388 00:26:44,646 --> 00:26:47,858 to make Qatar into a soccer stronghold. 389 00:26:49,443 --> 00:26:50,736 It's all about that, 390 00:26:50,819 --> 00:26:55,616 to promote the image of the emirate in the best possible way. 391 00:26:57,117 --> 00:27:00,746 ...one of the most popular athletes in the world brings his talent to Paris. 392 00:27:00,829 --> 00:27:04,249 He took farewell to Barcelona last week. 393 00:27:04,333 --> 00:27:07,794 He wanted to stay, but they couldn't afford him. 394 00:27:07,878 --> 00:27:14,051 PSG has proven that it can afford almost anyone. can afford. Hardly any other club can do that. 395 00:27:14,134 --> 00:27:16,637 They box the others out. 396 00:27:16,720 --> 00:27:18,222 Goal from Messi! 397 00:27:19,097 --> 00:27:23,936 With the transfers of Neymar and Mbappé for 400 million euros in one summer 398 00:27:24,728 --> 00:27:28,148 they suddenly bought other players for horrendous sums. 399 00:27:28,232 --> 00:27:32,528 That created a crazy bubble, that defied all reason. 400 00:27:32,611 --> 00:27:34,363 WAGE COSTS RISE BY 400 MILLION FUND 401 00:27:34,446 --> 00:27:37,950 Costs rose dramatically. Income did not follow suit. 402 00:27:39,034 --> 00:27:43,580 The Real Madrids and the Barcelonas can't keep up with teams, 403 00:27:43,664 --> 00:27:46,875 who can invest endless amounts of money into their clubs. 404 00:27:47,709 --> 00:27:51,505 I can't go on a spending spree with Roman Abramovich, 405 00:27:52,047 --> 00:27:55,008 with the brother of the ruler of Abu Dhabi. 406 00:27:55,634 --> 00:27:57,302 I have a good hedge fund. 407 00:27:57,386 --> 00:27:59,221 I'm not taking on Saudi Arabia. 408 00:28:00,138 --> 00:28:03,433 Florentino Pérez's strategy was: "I will buy icons. 409 00:28:03,517 --> 00:28:07,145 If I spend too much on them, they increase my fame." 410 00:28:07,729 --> 00:28:10,774 Other wealthy owners adopted this model. 411 00:28:10,858 --> 00:28:15,153 Some have more money than Real Madrid, so they were even more successful. 412 00:28:15,904 --> 00:28:19,825 It's like owning the most beautiful penthouse in the world, 413 00:28:19,908 --> 00:28:21,326 this is Real Madrid. 414 00:28:21,410 --> 00:28:24,913 Your brand stands for the best. The best players for the most money. 415 00:28:24,997 --> 00:28:28,500 And then someone builds a penthouse above your penthouse. 416 00:28:28,584 --> 00:28:31,003 Suddenly the petrodollar teams arrive 417 00:28:31,086 --> 00:28:33,505 and say: "We are reorganizing the world." 418 00:28:35,966 --> 00:28:40,095 You have to invest in the company, to make it profitable. 419 00:28:40,179 --> 00:28:42,931 We invest not only in Paris Saint-Germain. 420 00:28:43,515 --> 00:28:45,142 But throughout Europe. 421 00:28:46,018 --> 00:28:49,646 This will increase the revenue of the television rights in France 422 00:28:49,730 --> 00:28:52,691 and subsequently the rest of Europe as well. 423 00:28:52,774 --> 00:28:54,484 This benefits small clubs, 424 00:28:54,568 --> 00:28:55,861 middle 425 00:28:55,944 --> 00:28:57,362 and large. 426 00:28:57,446 --> 00:29:00,908 -PSG's first goal! -It's flimsy, 427 00:29:00,991 --> 00:29:04,870 to say that more money means we could save soccer. 428 00:29:04,953 --> 00:29:08,582 In the past, more money meant meant more problems, 429 00:29:08,665 --> 00:29:10,459 as one famous rapper said. 430 00:29:10,542 --> 00:29:11,502 Mbappé! 431 00:29:12,211 --> 00:29:17,841 If the players' salaries rise, the other teams can't keep up. 432 00:29:18,884 --> 00:29:21,470 UEFA let the problem become so excessive, 433 00:29:21,553 --> 00:29:25,724 that Barcelona now has a debt of 1.1 billion euros. 434 00:29:25,807 --> 00:29:31,063 Paris Saint-Germain storms one of the largest castles in Europe. 435 00:29:32,731 --> 00:29:37,736 The system is not getting us anywhere. We are getting poorer and poorer. 436 00:29:38,403 --> 00:29:39,863 BARCELONA PRESIDENT 437 00:29:39,947 --> 00:29:44,451 For example, if we are looking for a player for the Barcelona soccer club, 438 00:29:44,535 --> 00:29:50,499 then PSG and Manchester City have have more resources, 439 00:29:50,582 --> 00:29:53,627 to double the supply. 440 00:29:53,710 --> 00:29:56,964 It is difficult to compete under these circumstances. 441 00:29:57,047 --> 00:29:59,842 Shocking figures and financial situations... 442 00:29:59,925 --> 00:30:04,346 Barcelona in financial distress with debts of over 1 billion dollars. 443 00:30:04,429 --> 00:30:06,431 You have 1.15 billion pounds in debt. 444 00:30:06,515 --> 00:30:07,891 A DESPERATE SPORT 445 00:30:07,975 --> 00:30:11,812 The players would probably would probably not even have been paid. 446 00:30:11,895 --> 00:30:16,650 Take a look at the market. Only associations that belong to a state invest. 447 00:30:16,733 --> 00:30:21,655 But the rest of the clubs have financial problems. 448 00:30:22,823 --> 00:30:26,159 Barcelona drift into mid-table. 449 00:30:26,243 --> 00:30:28,871 Even the most passionate Barcelona fans 450 00:30:28,954 --> 00:30:30,664 see nothing positive here. 451 00:30:30,747 --> 00:30:34,334 Kwame is lurking! And it's an own goal! 452 00:30:34,418 --> 00:30:37,129 The Juventus temple collapses. 453 00:30:37,212 --> 00:30:39,715 Real Madrid takes a beating. 454 00:30:44,136 --> 00:30:48,348 At the same time, you can see the tensions between other owners are growing. 455 00:30:51,935 --> 00:30:54,897 THE NEW AMERICANS 456 00:30:56,315 --> 00:31:00,611 American sports moguls, who own European soccer clubs, 457 00:31:01,320 --> 00:31:02,654 it's all about the money. 458 00:31:02,738 --> 00:31:06,617 It's the billionaires, who used to make money from the NFL 459 00:31:06,700 --> 00:31:10,662 -or with the NBA. -Jokic with a 5-meter throw! 460 00:31:11,246 --> 00:31:14,166 The Glazers, Owner of the Tampa Bay Buccaneers, 461 00:31:14,750 --> 00:31:17,085 bought into Manchester United. 462 00:31:17,169 --> 00:31:18,962 GLAZER GAINS CONTROL OF MAN UNITED 463 00:31:19,046 --> 00:31:21,423 Stan Kroenke, he owns the LA Rams. 464 00:31:22,216 --> 00:31:23,509 He bought Arsenal. 465 00:31:23,592 --> 00:31:24,676 ARSENAL FOR £1.8 BILLION 466 00:31:24,760 --> 00:31:29,973 -John Henry, owner of the Boston Red Sox... -The Red Sox win! 467 00:31:30,057 --> 00:31:31,600 ...bought Liverpool. 468 00:31:31,683 --> 00:31:33,477 HENRY'S $476M LIVERPOOL 'THEFT' 469 00:31:33,560 --> 00:31:36,688 For the American investors it was not just a hobby. 470 00:31:36,772 --> 00:31:40,692 It should earn them money and be a safe investment. 471 00:31:41,193 --> 00:31:43,820 That is why they are drawn to the Premier League, 472 00:31:43,904 --> 00:31:46,156 the league with the highest revenue in soccer. 473 00:31:47,908 --> 00:31:49,284 We love the Premier League! 474 00:31:49,368 --> 00:31:52,663 The Premier League was powerful. The big fish. 475 00:31:52,746 --> 00:31:54,665 This attracts American owners. 476 00:31:55,415 --> 00:32:00,337 You saw the worldwide ratings for Liverpool v Manchester United. 477 00:32:00,420 --> 00:32:02,548 They surpassed those of the Superbowl. 478 00:32:02,631 --> 00:32:03,799 She says: "I'm in." 479 00:32:05,843 --> 00:32:08,303 The Premier League has more fans 480 00:32:08,387 --> 00:32:11,890 than US sport. 3 billion viewers worldwide. 481 00:32:11,974 --> 00:32:15,310 It is broadcast in 188 countries to almost one billion households. 482 00:32:15,894 --> 00:32:20,399 The Americans were horrified to realize that there was a group, 483 00:32:20,482 --> 00:32:21,942 against which they were no match. 484 00:32:22,025 --> 00:32:25,529 Sheikhs, oligarchs, nation states. 485 00:32:26,154 --> 00:32:30,659 America has salary caps, that limit spending. 486 00:32:31,201 --> 00:32:34,454 You compete with the same budget as everyone else. 487 00:32:34,538 --> 00:32:40,752 How do you compete as a businessman without unlimited oil money? 488 00:32:41,920 --> 00:32:45,632 The American investors extrapolated their balance sheets 489 00:32:45,716 --> 00:32:48,093 and saw diminishing returns. 490 00:32:48,677 --> 00:32:52,306 It was a Wild West. There was no control over spending. 491 00:32:53,640 --> 00:32:58,770 What happens when clubs don't care whether they are in the black? 492 00:32:59,396 --> 00:33:03,609 The other clubs, who see themselves as a company, 493 00:33:04,359 --> 00:33:07,613 are in favor of financial regulation. 494 00:33:10,073 --> 00:33:13,202 The clubs understood that soccer had no future 495 00:33:13,285 --> 00:33:15,162 without a new base. 496 00:33:19,166 --> 00:33:23,003 The corona pandemic has opened a new front today: 497 00:33:23,086 --> 00:33:25,756 The biggest sports competition in the world has been canceled... 498 00:33:25,839 --> 00:33:28,217 ...as a reaction to the escalating pandemic. 499 00:33:28,300 --> 00:33:31,345 ...decided, to postpone the match in England. 500 00:33:31,428 --> 00:33:36,975 The soccer industry lost money money structurally in the years before Corona. 501 00:33:37,059 --> 00:33:38,810 But when Corona came, 502 00:33:38,894 --> 00:33:43,398 basically all the problems of the football of the soccer industry. 503 00:33:43,482 --> 00:33:46,902 No professional soccer until further notice 504 00:33:46,985 --> 00:33:48,820 or grassroots soccer is no longer played. 505 00:33:48,904 --> 00:33:51,573 The pandemic came. The game stopped. 506 00:33:52,282 --> 00:33:55,536 The situation had been difficult even before Corona 507 00:33:55,619 --> 00:33:58,580 and then became disastrous during Corona. 508 00:33:58,664 --> 00:34:00,457 Our ecosystem is fragile. 509 00:34:00,541 --> 00:34:04,294 We must act responsibly and help each other. 510 00:34:05,087 --> 00:34:07,923 The five best soccer leagues in Europe 511 00:34:08,005 --> 00:34:10,717 could lose around 4.5 billion dollars in revenue. 512 00:34:10,801 --> 00:34:13,804 The television stations no longer pay the clubs, 513 00:34:13,887 --> 00:34:15,848 because they have nothing to send. 514 00:34:15,931 --> 00:34:17,891 The sponsors are also unhappy... 515 00:34:17,975 --> 00:34:20,601 Professional clubs in England and Europe 516 00:34:20,686 --> 00:34:23,105 threat of economic collapse. 517 00:34:23,188 --> 00:34:24,188 What then? 518 00:34:24,273 --> 00:34:27,650 Do you then sit at home and say "Damn"? 519 00:34:27,734 --> 00:34:29,570 No, you look for something new. 520 00:34:31,071 --> 00:34:34,241 The system is obviously unsustainable. 521 00:34:34,324 --> 00:34:38,120 I personally learned about the Super League project 522 00:34:38,203 --> 00:34:41,915 only very late in 2020. 523 00:34:41,998 --> 00:34:44,501 The most outstanding clubs in Europe, 524 00:34:44,585 --> 00:34:48,255 who wrote European soccer history have written, 525 00:34:48,338 --> 00:34:50,299 who said... as a wake-up call: 526 00:34:50,382 --> 00:34:54,261 "Either something changes or we take care of ourselves." 527 00:34:57,514 --> 00:34:59,516 For the Super League clubs 528 00:35:00,184 --> 00:35:03,103 UEFA's cost control of UEFA simply did not work. 529 00:35:03,187 --> 00:35:05,856 So they looked for something of their own, 530 00:35:05,939 --> 00:35:07,274 that they could control. 531 00:35:09,026 --> 00:35:12,613 We need the same rules for everyone. 532 00:35:13,739 --> 00:35:18,118 We are only allowed to spend what we earn from soccer, 533 00:35:18,202 --> 00:35:23,707 not what we generate from mysterious external financial sources. 534 00:35:25,584 --> 00:35:28,086 The Super League reached an agreement, 535 00:35:28,170 --> 00:35:32,716 that nobody should use soccer for anything other other than soccer. 536 00:35:32,799 --> 00:35:34,760 Spend unlimited money. 537 00:35:34,843 --> 00:35:40,265 We controlled the unlimited inflation that takes place in soccer. 538 00:35:44,228 --> 00:35:49,358 I was informed about a possible Super League. 539 00:35:49,441 --> 00:35:53,987 It was the proposal for a new competition format 540 00:35:54,071 --> 00:35:55,822 under new management. 541 00:35:55,906 --> 00:35:58,492 And they wanted Barça in this group. 542 00:35:59,618 --> 00:36:03,205 Pérez, Agnelli and I are rivals. 543 00:36:03,288 --> 00:36:06,375 Barça should win. They want the same for themselves. 544 00:36:08,043 --> 00:36:09,336 With the Super League 545 00:36:09,419 --> 00:36:14,550 the financial sustainability of the of the soccer clubs was guaranteed. 546 00:36:26,603 --> 00:36:27,479 MARCH 2020 547 00:36:30,023 --> 00:36:30,941 APRIL 18, 2021 548 00:36:31,024 --> 00:36:34,236 THE INFORMATION PUZZLE 549 00:36:36,905 --> 00:36:38,490 1 PM 550 00:36:38,574 --> 00:36:41,535 The Super League thing came out at a strange time: 551 00:36:41,618 --> 00:36:43,412 on a Sunday afternoon. 552 00:36:43,495 --> 00:36:47,457 EXCLUSIVE - 5 ENGLISH CLUBS SIGN FOR SECESSION LEAGUE 553 00:36:47,541 --> 00:36:51,837 Martyn Ziegler of the Times tweeted it, published a story, 554 00:36:52,462 --> 00:36:53,714 and we followed it up. 555 00:36:53,797 --> 00:36:54,923 CLUBS WANT "SUPER LEAGUE" 556 00:36:55,007 --> 00:36:56,258 It went viral. 557 00:36:56,341 --> 00:36:58,760 The developing story from the Times... 558 00:36:58,844 --> 00:37:00,929 ...like an earthquake... 559 00:37:01,013 --> 00:37:03,056 ...European Super League... 560 00:37:03,140 --> 00:37:06,101 ...new structures for European soccer. 561 00:37:06,977 --> 00:37:11,148 A manager of a of a Super League team called me, 562 00:37:11,231 --> 00:37:14,818 and I said: "You're crazy. This is never going to happen." 563 00:37:14,902 --> 00:37:17,905 He said: "No, this is a huge operation. 564 00:37:17,988 --> 00:37:20,157 We have lobbyists in every country. 565 00:37:20,240 --> 00:37:24,912 We have specialized PR teams in every country. It's a machine." 566 00:37:24,995 --> 00:37:27,122 I was emotionally overwhelmed. 567 00:37:27,623 --> 00:37:30,375 I thought of cross-generational memories. 568 00:37:30,459 --> 00:37:33,170 To the small clubs in England. 569 00:37:33,253 --> 00:37:37,382 The thought of the Super League buried it all alive. 570 00:37:38,258 --> 00:37:40,010 I've never been worse. 571 00:37:40,093 --> 00:37:43,597 This will change the soccer world, as we know it. 572 00:37:43,680 --> 00:37:47,768 The start of the biggest poker game in European soccer. 573 00:37:47,851 --> 00:37:49,394 EHEM. MANCHESTER UNITED PLAYER 574 00:37:49,478 --> 00:37:50,979 A war against soccer. 575 00:37:52,272 --> 00:37:57,236 We heard more and more media reports and feedback 576 00:37:57,319 --> 00:38:00,322 about the Super League of some clubs. 577 00:38:00,405 --> 00:38:04,451 I was so surprised to see Arsenal on the list of these clubs. 578 00:38:05,494 --> 00:38:09,831 We did a lot of research. Arsenal fans didn't want that. 579 00:38:09,915 --> 00:38:13,919 A Super League would destroy everything we believed in. 580 00:38:16,129 --> 00:38:18,715 It was probably still under development. 581 00:38:19,508 --> 00:38:23,595 What particularly outraged people and even disgusted them, was, 582 00:38:23,679 --> 00:38:27,182 that you can for the Super League not through performance 583 00:38:27,516 --> 00:38:30,352 qualified in the local leagues. 584 00:38:30,435 --> 00:38:34,231 It would be an organization with basically exclusive membership. 585 00:38:34,314 --> 00:38:36,400 This shows that the fans 586 00:38:36,483 --> 00:38:38,777 the club owners don't care. 587 00:38:39,278 --> 00:38:40,988 Extreme greed. 588 00:38:41,071 --> 00:38:44,116 The clubs should be ashamed of what they do 589 00:38:44,199 --> 00:38:45,868 and are prepared to leave behind. 590 00:38:45,951 --> 00:38:48,453 FRANCE 591 00:38:49,538 --> 00:38:53,709 My colleague Kevin Miles from Great Britain called me. 592 00:38:53,792 --> 00:38:57,087 Some English clubs would probably disappear. 593 00:38:57,171 --> 00:38:59,673 But at the time that was just a rumor. 594 00:38:59,840 --> 00:39:02,593 It was just a credible threat. 595 00:39:03,427 --> 00:39:06,889 The details are still unclear. We have until the evening 596 00:39:06,972 --> 00:39:10,684 or wait until tomorrow, to find out more details. 597 00:39:11,268 --> 00:39:12,269 BROADCASTER 598 00:39:12,352 --> 00:39:14,813 When I heard about it, I thought... 599 00:39:15,522 --> 00:39:17,274 I really wanted details. 600 00:39:18,233 --> 00:39:20,402 Everyone was waiting for information. 601 00:39:27,326 --> 00:39:28,160 1:30 PM 602 00:39:29,536 --> 00:39:32,831 This Super League had an advantage in this respect, 603 00:39:32,915 --> 00:39:38,879 that we didn't know what they were planning. The aim was to be ready. 604 00:39:38,962 --> 00:39:41,256 We didn't know what to expect. 605 00:39:43,133 --> 00:39:46,887 We put the information together like a jigsaw puzzle. 606 00:39:46,970 --> 00:39:51,725 We're talking about billionaires here, the owners of our biggest clubs. 607 00:39:52,601 --> 00:39:55,229 Are they coming with something big? 608 00:39:55,312 --> 00:39:56,939 We didn't know what kind of weapons 609 00:39:57,022 --> 00:40:01,109 and support they would have in this project. 610 00:40:02,903 --> 00:40:04,613 It is called the European Super League. 611 00:40:05,822 --> 00:40:08,742 But everyone probably knows that five countries are important here. 612 00:40:08,825 --> 00:40:12,996 England, Germany, Italy, Spain and France. 613 00:40:13,747 --> 00:40:17,626 They represent the most viewers and the most money. 614 00:40:18,210 --> 00:40:20,838 If you get the biggest clubs in these countries, 615 00:40:20,921 --> 00:40:23,465 the battle would have been won, so to speak. 616 00:40:24,174 --> 00:40:29,847 Especially Italy and Spain. These are the highly indebted clubs, 617 00:40:29,930 --> 00:40:32,182 that are at risk of going bankrupt. 618 00:40:32,266 --> 00:40:35,143 They really think they're trying to to save soccer. 619 00:40:36,311 --> 00:40:40,566 In England they were, I think, less concerned 620 00:40:41,191 --> 00:40:43,235 about this existential threat. 621 00:40:45,445 --> 00:40:48,365 The big six, Liverpool, 622 00:40:48,949 --> 00:40:51,326 Manchester City, Manchester United, 623 00:40:51,410 --> 00:40:54,121 Arsenal, Chelsea 624 00:40:54,204 --> 00:40:55,914 and Tottenham Hotspur. 625 00:40:55,998 --> 00:40:58,792 They play in a super league, the Premier League. 626 00:41:00,752 --> 00:41:03,589 The state clubs, Chelsea and Man City, 627 00:41:03,672 --> 00:41:06,758 don't need the Super League or money. 628 00:41:07,259 --> 00:41:10,554 They own clubs for reasons that go beyond money. 629 00:41:11,638 --> 00:41:16,435 But the Super League always thought they would get the Germans and the French. 630 00:41:17,436 --> 00:41:22,774 They wanted PSG and Bayern Munich because of their top positions 631 00:41:22,858 --> 00:41:23,692 in France... 632 00:41:23,775 --> 00:41:27,112 -PSG, domestic triple. -and Germany. 633 00:41:27,196 --> 00:41:31,116 Bayern Munich became Bundesliga champions once again. 634 00:41:31,617 --> 00:41:36,997 If a Super League really wants to really wants to include the best clubs in the world, 635 00:41:37,080 --> 00:41:40,000 who all play together in the same competition, 636 00:41:40,083 --> 00:41:46,173 then you would assume 100%, PSG and Bayern would take part. 637 00:41:46,256 --> 00:41:50,010 These two clubs are undoubtedly undoubtedly at the top of the pyramid. 638 00:41:52,471 --> 00:41:57,601 We were wondering whether the two representatives of the clubs will show up. 639 00:41:59,645 --> 00:42:00,938 One of the two 640 00:42:02,272 --> 00:42:04,858 was Nasser Al-Khelaifi from Paris Saint-Germain. 641 00:42:11,823 --> 00:42:15,494 Before that, Madrid and its president Florentino 642 00:42:15,577 --> 00:42:20,916 came to Paris to offer me to join the Super League. 643 00:42:23,126 --> 00:42:29,925 They sold it as guaranteed money. More games, competitive games. 644 00:42:30,008 --> 00:42:31,552 And no risk. 645 00:42:34,388 --> 00:42:37,432 That was their goal, the best five leagues in the world. 646 00:42:37,516 --> 00:42:41,019 It was definitely important for them that we took part. 647 00:42:42,896 --> 00:42:44,606 They put pressure on me. 648 00:42:45,732 --> 00:42:46,984 "Yes or no?" 649 00:42:49,778 --> 00:42:51,822 I thought my decision... 650 00:42:52,447 --> 00:42:56,785 It was really so important for everyone. For both sides. 651 00:43:03,458 --> 00:43:06,295 Aleksander called me on Sunday. 652 00:43:06,795 --> 00:43:09,173 He said: "Nasser, please come to the UEFA meeting 653 00:43:09,256 --> 00:43:12,801 and show that you are still with us." 654 00:43:15,721 --> 00:43:18,473 It would be massively damaging to UEFA, 655 00:43:18,557 --> 00:43:21,393 PSG to the Super League. 656 00:43:25,063 --> 00:43:26,481 As head of UEFA 657 00:43:26,565 --> 00:43:32,029 you don't want to see Neymar and Mbappé to play for the Super League. 658 00:43:33,739 --> 00:43:36,867 There was a lot of speculation about what PSG would do. 659 00:43:37,868 --> 00:43:41,246 We wondered, what role PSG might have played. 660 00:43:41,330 --> 00:43:43,749 It's a soccer team on steroids. 661 00:43:43,832 --> 00:43:49,213 Exactly what the Super League is. Of course, such a competition would 662 00:43:49,296 --> 00:43:51,882 have an attraction for PSG. 663 00:43:53,383 --> 00:43:58,305 Then on Sunday another piece of the puzzle came to light. 664 00:43:58,388 --> 00:44:02,267 THE LEAK 665 00:44:04,978 --> 00:44:10,526 I've had people make suggestions to me via secure chat functions leaked suggestions 666 00:44:10,609 --> 00:44:12,319 and documents. 667 00:44:12,402 --> 00:44:13,237 ACCESS GRANTED 668 00:44:13,320 --> 00:44:14,238 IS WANTED... 669 00:44:14,321 --> 00:44:15,572 THIS BINDING DECLARATION 670 00:44:15,656 --> 00:44:20,202 There were details there, what this Super League should look like. 671 00:44:21,828 --> 00:44:26,542 I can't reveal my sources, but I got it from someone nasty. 672 00:44:27,167 --> 00:44:31,338 The aim was to strategically damage the Super League strategically before its launch. 673 00:44:32,130 --> 00:44:35,300 It was called "Framework agreement between the founding associations". 674 00:44:35,384 --> 00:44:38,053 A 78-page contract. 675 00:44:38,804 --> 00:44:43,225 In addition to the founding clubs, there were also clubs that were to join later. 676 00:44:43,767 --> 00:44:46,687 They were Paris Saint-Germain and Bayern Munich. 677 00:44:47,229 --> 00:44:52,276 Objectively speaking, no person responsible for these clubs can 678 00:44:52,359 --> 00:44:55,821 remain on the outside forever. You will then want to join. 679 00:44:56,989 --> 00:44:59,616 Should the Super League come into being, 680 00:44:59,700 --> 00:45:05,497 it would be clear and inevitable, that PSG, given its ambitions 681 00:45:05,581 --> 00:45:07,708 and its essence. 682 00:45:08,792 --> 00:45:10,919 The same applies to Bayern Munich. 683 00:45:15,340 --> 00:45:17,926 Germany, where Bayern Munich always wins. 684 00:45:18,969 --> 00:45:22,431 We knew that Bavaria had been invited to this elite group. 685 00:45:26,101 --> 00:45:32,482 In the published documents there was this 30-day period, 686 00:45:32,566 --> 00:45:35,027 to join. 687 00:45:35,110 --> 00:45:39,239 The alleged deadline for us to join... We were never informed of this. 688 00:45:39,323 --> 00:45:41,074 LEGAL COMMITTEE 689 00:45:42,159 --> 00:45:46,038 Bayern Munich is one of of the largest sports institutions in the world 690 00:45:46,121 --> 00:45:48,498 in one of the richest economies. 691 00:45:48,582 --> 00:45:52,377 If a Super League had been founded, they would have talked to Bayern. 692 00:45:53,754 --> 00:45:57,508 They seemed to want to push us into it, 693 00:45:58,217 --> 00:46:02,804 by saying: "Okay, we won't take them in not take them in, but put them under pressure." 694 00:46:03,847 --> 00:46:08,519 As Bayern Munich, you would assume they would want us in the Super League. 695 00:46:09,770 --> 00:46:14,608 Juventus and Real Madrid wanted to get everyone to sign. 696 00:46:15,400 --> 00:46:18,820 I just didn't know how long the fight would last. 697 00:46:36,505 --> 00:46:40,592 I'm a big club, but for me... I was ashamed. 698 00:46:40,676 --> 00:46:44,513 That is not the image that the big clubs want to project. 699 00:46:45,639 --> 00:46:50,227 We cannot destroy the dreams, the hope of the fans and clubs. 700 00:46:52,855 --> 00:46:55,357 The Super League will break the whole system. 701 00:46:56,733 --> 00:46:58,318 Our answer is clear. 702 00:46:58,902 --> 00:47:00,320 We do not participate. 703 00:47:01,071 --> 00:47:06,243 Every format, every league, every competition should be supervised by UEFA. 704 00:47:08,745 --> 00:47:10,914 So 705 00:47:11,874 --> 00:47:13,458 I flew. 706 00:47:20,883 --> 00:47:21,717 5:20 PM 707 00:47:26,054 --> 00:47:28,557 My first question was: "Where is Aleksander?" 708 00:47:30,309 --> 00:47:31,643 I went inside. 709 00:47:31,727 --> 00:47:33,061 I hugged him. 710 00:47:34,313 --> 00:47:36,148 I said: "We'll get through this together. 711 00:47:36,231 --> 00:47:37,316 Right to the end." 712 00:47:38,317 --> 00:47:41,528 Nasser Al-Khelaifi came from Paris Saint-Germain. 713 00:47:42,237 --> 00:47:46,116 He supported us in every way. I trusted him completely. 714 00:47:46,992 --> 00:47:48,285 He understands soccer, 715 00:47:48,368 --> 00:47:53,624 and he knows that it is a mistake to kill a cow for a kilo of meat. 716 00:47:55,626 --> 00:47:58,545 What counts is how you behave in a crisis. 717 00:47:58,629 --> 00:48:01,089 New alliances were formed very quickly. 718 00:48:01,173 --> 00:48:08,138 PSG has shown the necessary loyalty at the right time. 719 00:48:08,972 --> 00:48:12,100 And this has proved to be an excellent solution. 720 00:48:12,184 --> 00:48:18,899 Nasser Al-Khelaifi made it from the annoying nouveau riche of soccer 721 00:48:18,982 --> 00:48:23,195 to the established bodies to the top of European soccer. 722 00:48:24,238 --> 00:48:27,741 This weekend in April curiously enough 723 00:48:27,824 --> 00:48:33,580 his place as a key figure in the establishment. 724 00:48:34,581 --> 00:48:37,417 In the days that followed there was a call to arms. 725 00:48:37,501 --> 00:48:43,048 Who will be the head of the European Club Association? 726 00:48:43,632 --> 00:48:48,637 Departure from the stage Andrea Agnelli from Juventus. He had to go. 727 00:48:48,720 --> 00:48:50,639 It is the Super League. 728 00:48:50,722 --> 00:48:56,103 Who will be the new manager? Nasser Al-Khelaifi on the right? 729 00:49:05,529 --> 00:49:10,158 We have to organize ourselves. Our army. Who are our soldiers? 730 00:49:10,742 --> 00:49:14,288 You want to find out who is for you and who is against you. 731 00:49:19,585 --> 00:49:21,003 I phoned around. 732 00:49:21,086 --> 00:49:22,421 I called clubs. 733 00:49:23,672 --> 00:49:24,756 Bavaria. 734 00:49:27,384 --> 00:49:30,596 We confirmed, we would not be part of the Super League. 735 00:49:30,679 --> 00:49:33,932 Bavaria could not have been clearer 736 00:49:34,016 --> 00:49:36,894 against the renegade league can pronounce. 737 00:49:36,977 --> 00:49:40,647 Bayern Munich will not become part of the Super League. 738 00:49:40,731 --> 00:49:44,401 ...an outright rejection of the Germans to the Super League. 739 00:49:44,484 --> 00:49:48,989 A project like the Super League would be a red rag for a bull, 740 00:49:49,072 --> 00:49:51,200 when it comes to the German fans. 741 00:49:51,909 --> 00:49:55,954 No owner can own more than 49% of of a German team. 742 00:49:56,038 --> 00:49:59,458 The German soccer feeling 743 00:49:59,541 --> 00:50:03,378 rejects the idea of big money from owners. 744 00:50:03,462 --> 00:50:08,634 A move from Bayern to a super league would therefore 745 00:50:08,717 --> 00:50:14,181 the very activist and socially conscious German soccer public. 746 00:50:17,017 --> 00:50:18,727 Bavaria was on our side. 747 00:50:20,646 --> 00:50:25,526 These people were invited, but refused to to take part in the project. 748 00:50:25,609 --> 00:50:30,239 I said: "You were on the right side at the right moment on the right side of history." 749 00:50:30,322 --> 00:50:32,533 Nobody can take that away from you. 750 00:50:34,076 --> 00:50:36,578 I'm like, "Maybe nothing will happen after all." 751 00:50:36,662 --> 00:50:40,374 Perhaps they understand that I have significant support 752 00:50:40,457 --> 00:50:43,502 and it's just a stupid project. 753 00:50:45,462 --> 00:50:47,506 SWITZERLAND 754 00:50:48,757 --> 00:50:50,509 6:30 PM 755 00:50:56,348 --> 00:50:59,935 The fact that PSG and Bayern were against the Super League, 756 00:51:00,727 --> 00:51:04,147 demonstrated the strength and support for UEFA. 757 00:51:04,731 --> 00:51:09,611 But our information was still incomplete at the time. 758 00:51:11,446 --> 00:51:14,157 Certain people no longer answered the phone. 759 00:51:14,241 --> 00:51:18,120 My last conversation with my ex-Chairman of the Board Agnelli 760 00:51:18,203 --> 00:51:22,249 was at the board meeting on Friday of the European Club Association. 761 00:51:24,418 --> 00:51:28,255 I tried to call Andrea myself. He didn't answer. 762 00:51:28,338 --> 00:51:33,677 Charlie tried 100 times, to call Andrea. No one reached him. 763 00:51:37,014 --> 00:51:38,932 Everyone mistrusted everyone. 764 00:51:39,016 --> 00:51:40,893 THE HEART OF FOOTBALL 765 00:51:40,976 --> 00:51:44,021 The right thing to do was to convene a board meeting. 766 00:51:44,104 --> 00:51:47,441 Nasser Al-Khelaifi from PSG turned up. 767 00:51:48,275 --> 00:51:50,903 Michael Gerlinger came from Bayern Munich. 768 00:51:50,986 --> 00:51:52,779 Edwin van der Sar from Ajax. 769 00:51:53,363 --> 00:51:56,491 NETHERLANDS 770 00:51:59,661 --> 00:52:01,413 I have to make sure... 771 00:52:01,496 --> 00:52:02,915 AJAX MANAGING DIRECTOR 772 00:52:02,998 --> 00:52:07,628 ...that medium-sized countries are represented. Sunday was a final day in Holland. 773 00:52:09,421 --> 00:52:11,548 Ajax wins the Dutch Cup! 774 00:52:12,049 --> 00:52:16,345 The players took photos with the trophy. 775 00:52:17,513 --> 00:52:21,808 I had a Zoom conversation with clubs that were still with the ECA. 776 00:52:21,892 --> 00:52:23,227 MEETING WAS SCHEDULED 777 00:52:23,310 --> 00:52:24,144 CONNECT... 778 00:52:25,812 --> 00:52:28,899 All Board members were invited 779 00:52:30,484 --> 00:52:34,696 and then waited, who, especially from the larger clubs 780 00:52:35,280 --> 00:52:38,700 would come from the big leagues, where all the focus was. 781 00:52:38,784 --> 00:52:40,369 "Are they the Super League?" 782 00:52:42,204 --> 00:52:43,914 No one came from Italy. 783 00:52:45,457 --> 00:52:47,334 Spain? No club. 784 00:52:51,713 --> 00:52:53,006 But then... 785 00:52:55,133 --> 00:52:57,511 None from England. 786 00:53:02,558 --> 00:53:05,018 You could see that a few clubs didn't show up, 787 00:53:05,102 --> 00:53:07,521 although they should be there. 788 00:53:08,605 --> 00:53:11,525 We thought they had pulled it off. Yes. 789 00:53:11,608 --> 00:53:12,943 EXIT 790 00:53:14,236 --> 00:53:15,946 Everything began to crumble. 791 00:53:17,114 --> 00:53:19,700 Chelsea as well as Manchester City. 792 00:53:20,826 --> 00:53:26,748 Why would oligarchs and Gulf states want to join the European Super League? 793 00:53:26,832 --> 00:53:29,543 I spoke to people from these clubs. 794 00:53:30,127 --> 00:53:34,548 -They thought, "There goes soccer." -There was a fear of missing out. 795 00:53:34,631 --> 00:53:38,719 If the train left the station and it would pass, 796 00:53:38,802 --> 00:53:40,262 we have to go along for the ride. 797 00:53:40,345 --> 00:53:46,643 Manchester City is a major coup for the coup for the Super League teams. 798 00:53:46,727 --> 00:53:50,397 Likewise Chelsea. Because you can control them. 799 00:53:50,480 --> 00:53:52,482 Stop this runaway inflation. 800 00:53:52,983 --> 00:53:57,654 The American owners want order and regular profits. 801 00:53:57,738 --> 00:54:02,117 Then there was Agnelli and Barcelona in its current state. 802 00:54:03,202 --> 00:54:08,457 Everything came together at that moment. This is Florentino Pérez's dream. 803 00:54:08,540 --> 00:54:13,795 He finally has the right partners, the henchmen to make this possible. 804 00:54:18,550 --> 00:54:19,384 11:30 PM 805 00:54:19,927 --> 00:54:23,555 I got on the phone and called everyone. 806 00:54:24,056 --> 00:54:25,641 But no one answered. 807 00:54:25,724 --> 00:54:29,478 Not via WhatsApp, no message. No phone calls. 808 00:54:31,480 --> 00:54:32,731 You were in the Super League. 809 00:54:33,232 --> 00:54:35,400 I received a tsunami of resignations. 810 00:54:35,484 --> 00:54:38,487 All these clubs left the ECA one after the other. 811 00:54:38,570 --> 00:54:40,989 From this position, from this, this. 812 00:54:41,573 --> 00:54:43,075 Juventus... 813 00:54:43,158 --> 00:54:44,576 EMPLOYEE SECRETARY GENERAL 814 00:54:44,660 --> 00:54:48,205 I was still awake. The first publications came shortly after midnight. 815 00:54:48,914 --> 00:54:50,123 Real Madrid... 816 00:54:51,041 --> 00:54:56,213 I received 25 e-mails. Formal letters with resignations 817 00:54:56,296 --> 00:54:58,882 of the clubs, obviously very coordinated. 818 00:54:59,466 --> 00:55:00,801 Barcelona... 819 00:55:00,884 --> 00:55:04,555 For the first time we saw the names of the clubs. 820 00:55:04,638 --> 00:55:06,640 Arsenal, Man United, 821 00:55:06,723 --> 00:55:08,183 Atlético Madrid... 822 00:55:08,267 --> 00:55:12,229 Her decision to cross this line was a shock. 823 00:55:13,355 --> 00:55:14,731 FORMAL COMMUNICATION 824 00:55:14,815 --> 00:55:16,233 Milan... 825 00:55:16,316 --> 00:55:18,193 Six Premier League teams. 826 00:55:19,236 --> 00:55:20,362 00:10 AM 827 00:55:20,445 --> 00:55:21,780 PRESS RELEASE 828 00:55:21,864 --> 00:55:24,157 TOP FOOTBALL CLUBS ANNOUNCE SUPER LEAGUE 829 00:55:52,144 --> 00:55:55,147 Your press release appeared at night. 830 00:55:55,230 --> 00:55:58,901 LEAVE OUR ROLE AS MEMBERS OF THE 831 00:55:58,984 --> 00:56:04,406 It was a direct confrontation. No... no further conversation about it. 832 00:56:07,367 --> 00:56:10,579 That was the worst experience of my life. 833 00:56:14,750 --> 00:56:20,714 Then followed 48 hours of of complete chaos. 834 00:56:25,802 --> 00:56:28,138 I love Juventus as a club. 835 00:56:28,639 --> 00:56:31,099 I love the games, the passion of the games. 836 00:56:31,183 --> 00:56:33,560 I love winning games. 837 00:56:34,770 --> 00:56:37,481 What I don't love is the leadership. 838 00:56:37,564 --> 00:56:41,193 As a monopolist, UEFA is abusing its dominant role. 839 00:57:32,619 --> 00:57:34,621 Subtitles by: Maja Chalhoub 65473

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