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-"Black" is a thing that were
basically put on a man --
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on an American Black man,
in America.
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And, hey, I'm Black,
and I'm proud,
4
00:00:10,750 --> 00:00:12,870
but I really don't want
to have to say
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00:00:12,870 --> 00:00:14,500
I'm Black and you have
to say you're White.
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I want to say that we're people
and that we're brothers
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and we got the same fight.
But now, if you step on my toe,
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then I got to defend myself
as a man.
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Same thing
you would have to do it.
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Hit it!
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♪
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00:00:29,950 --> 00:00:31,750
♪ Watch me
13
00:00:31,750 --> 00:00:33,580
♪ I got it
14
00:00:33,580 --> 00:00:35,120
♪ Watch me
15
00:00:35,120 --> 00:00:37,410
♪ I got it, hey!
16
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♪ I got something
that makes me want to shout ♪
17
00:00:40,330 --> 00:00:41,910
♪ I've got that thing
18
00:00:41,910 --> 00:00:44,040
♪ That tells me
what it's all about ♪
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♪ I got the soul
20
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♪ And I'm super bad
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00:00:48,330 --> 00:00:50,370
♪
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00:00:50,370 --> 00:00:53,080
♪ Got soul
23
00:00:53,080 --> 00:00:57,200
♪ And I'm super bad
24
00:00:57,200 --> 00:00:59,700
♪ I'm a lover,
love to do my thing ♪
25
00:00:59,700 --> 00:01:01,700
-Without James Brown,
26
00:01:01,700 --> 00:01:06,450
the whole trajectory of culture
just goes somewhere else.
27
00:01:06,450 --> 00:01:07,330
-♪ Hit it
28
00:01:07,330 --> 00:01:09,200
-Everybody wasn't that talented.
29
00:01:09,200 --> 00:01:11,660
Everybody wasn't
exactly as driven.
30
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That maniacal drive.
31
00:01:13,450 --> 00:01:15,540
-It's hard for me
to think about my dad
32
00:01:15,540 --> 00:01:19,040
as the most important
Black man in America,
33
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because he was my dad.
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-♪ Got soul
35
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♪ And I'm super bad
36
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♪ Yeah, now
37
00:01:27,540 --> 00:01:29,580
♪
38
00:01:29,580 --> 00:01:31,870
-I love that two things
that he brought to the table
39
00:01:31,870 --> 00:01:36,870
were, like, two taboo words --
"funk" and "black."
40
00:01:36,870 --> 00:01:38,450
-♪ Super bad
41
00:01:38,450 --> 00:01:42,040
-What's undeniable
and consistently so
42
00:01:42,040 --> 00:01:44,830
in James Brown's
presentation of self
43
00:01:44,830 --> 00:01:46,290
is that he's a Black man.
44
00:01:46,290 --> 00:01:49,830
He's authentically
and unapologetically Black.
45
00:01:49,830 --> 00:01:54,120
-He found a rugged, ghetto way
of translating Black culture.
46
00:01:54,120 --> 00:01:55,870
The energy was in the feeling.
47
00:01:55,870 --> 00:01:58,200
You know, records didn't have
feelings back then like that.
48
00:01:58,200 --> 00:01:59,950
-♪ Got to move, huh
49
00:01:59,950 --> 00:02:01,870
-This is the closest you're
gonna be connected to the soul
50
00:02:01,870 --> 00:02:04,370
where slavery happened
and you saw all this pain happen
51
00:02:04,370 --> 00:02:06,290
and you saw this racism happen.
52
00:02:06,290 --> 00:02:08,120
And you get the men
from the South
53
00:02:08,120 --> 00:02:10,040
and having all those
different pressures
54
00:02:10,040 --> 00:02:11,700
just squeezed out
James Brown out of it.
55
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-My dad...
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00:02:12,870 --> 00:02:13,870
-♪ Super bad
57
00:02:13,870 --> 00:02:15,330
-...he was hard.
58
00:02:15,330 --> 00:02:16,950
-♪ Hey, I'm super bad
59
00:02:16,950 --> 00:02:18,200
-He wasn't soft.
60
00:02:18,200 --> 00:02:19,700
-♪ Good God, get it, huh
61
00:02:19,700 --> 00:02:21,040
♪ Super bad
62
00:02:21,040 --> 00:02:22,700
-A diamond knows
that it's a diamond.
63
00:02:22,700 --> 00:02:24,200
-♪ Super bad
64
00:02:24,200 --> 00:02:28,040
-And in order to rise to
the top of the Earth's surface,
65
00:02:28,040 --> 00:02:30,250
it has to endure
an extreme amount
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00:02:30,250 --> 00:02:32,580
of pressure and temperature.
67
00:02:32,580 --> 00:02:34,120
-He was brilliant.
68
00:02:34,120 --> 00:02:35,870
He took all these influences
and combined them.
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00:02:35,870 --> 00:02:37,540
And then he created,
70
00:02:37,540 --> 00:02:40,580
almost single-handedly,
this other group.
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00:02:40,580 --> 00:02:43,870
-He really believed
that he could do things
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00:02:43,870 --> 00:02:45,660
and overcome things.
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He marched to the beat
of his own drum, literally.
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00:02:49,750 --> 00:02:53,830
-So it's all deeper than
how great he was with the music.
75
00:02:53,830 --> 00:02:55,540
-Hey!
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00:02:55,540 --> 00:02:59,450
-James Brown is a reflection
of the Black experience
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00:02:59,450 --> 00:03:01,870
in the context of
the United States of America.
78
00:03:01,870 --> 00:03:05,500
That's why James Brown's story
is an American story.
79
00:03:05,500 --> 00:03:08,660
-My thing, I had to get
the way I felt,
80
00:03:08,660 --> 00:03:11,500
and I thought that I would
be able to deliver better,
81
00:03:11,500 --> 00:03:13,620
doing it the way I feel,
you know?
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00:03:13,620 --> 00:03:15,250
It's one thing
I've always tried to do
83
00:03:15,250 --> 00:03:18,910
is be unlike anybody else.
84
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Everybody over there!
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[ Cheers and applause ]
86
00:03:33,500 --> 00:03:35,910
You know,
former little shoeshine boy
87
00:03:35,910 --> 00:03:38,370
from a very, very poor family.
88
00:03:38,370 --> 00:03:41,000
My father had to work hard
all his life.
89
00:03:41,000 --> 00:03:44,790
And we moved from pillar to post
is what the people used to say.
90
00:03:44,790 --> 00:03:47,330
We never really had a home.
91
00:03:47,330 --> 00:03:49,080
I could, as far back
as I can remember,
92
00:03:49,080 --> 00:03:50,540
was always renting.
93
00:03:50,540 --> 00:03:53,040
Paying another cat's bills
94
00:03:53,040 --> 00:03:56,000
and never really paying our own.
95
00:03:56,000 --> 00:04:00,000
-My father was born
in a shack in Barnwell County,
96
00:04:00,000 --> 00:04:01,700
South Carolina.
97
00:04:01,700 --> 00:04:05,200
There was no breathing.
There was no sound.
98
00:04:05,200 --> 00:04:08,370
It didn't look like
he was gonna come through.
99
00:04:08,370 --> 00:04:10,200
But then, all of a sudden...
100
00:04:10,200 --> 00:04:12,290
Oww!
101
00:04:12,290 --> 00:04:14,290
[ Laughs ]
102
00:04:14,290 --> 00:04:16,540
...he was alive.
103
00:04:16,540 --> 00:04:18,870
They basically
beat life into him.
104
00:04:18,870 --> 00:04:21,540
He always used to say,
"I was born dead.
105
00:04:21,540 --> 00:04:23,580
So I had to make
a life for myself."
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00:04:23,580 --> 00:04:27,580
♪
107
00:04:27,580 --> 00:04:31,040
-Miracles just don't happen,
but in my case, it did.
108
00:04:31,040 --> 00:04:32,330
Music was the only thing I had.
109
00:04:32,330 --> 00:04:34,200
My father stopped
in the second grade.
110
00:04:34,200 --> 00:04:36,290
My mother stopped
in the fourth grade.
111
00:04:36,290 --> 00:04:38,540
And I only went
to the seventh grade.
112
00:04:38,540 --> 00:04:42,000
No music, no eat, no food.
I was a janitor when I cut.
113
00:04:42,000 --> 00:04:44,580
"Please, Please, Please."
114
00:04:44,580 --> 00:04:45,660
♪ Please
115
00:04:45,660 --> 00:04:46,790
♪
116
00:04:46,790 --> 00:04:48,160
♪ Please
117
00:04:48,160 --> 00:04:50,370
-He's growing up,
South Carolina,
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00:04:50,370 --> 00:04:53,700
Georgia, in the Black Belt,
as we call it,
119
00:04:53,700 --> 00:04:56,580
being just two generations
removed from it,
120
00:04:56,580 --> 00:05:00,370
the heart of slavery
and knowing people
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00:05:00,370 --> 00:05:03,910
who were the children
of enslaved folks.
122
00:05:03,910 --> 00:05:05,790
♪
123
00:05:05,790 --> 00:05:07,700
-Have you ever been broke
and hungry?
124
00:05:07,700 --> 00:05:10,120
I have really been
broke and hungry.
125
00:05:10,120 --> 00:05:12,410
Plenty of times in my life.
126
00:05:12,410 --> 00:05:14,040
I raised up.
127
00:05:14,040 --> 00:05:16,120
I-I come up through
that kind of thing, you know?
128
00:05:16,120 --> 00:05:17,750
Broke and hungry.
129
00:05:17,750 --> 00:05:20,200
-My grandmother
and grandfather grew up so poor,
130
00:05:20,200 --> 00:05:22,370
Grandma Susie,
she was a caregiver,
131
00:05:22,370 --> 00:05:24,040
like most of the people
during that time.
132
00:05:24,040 --> 00:05:26,370
I mean, my dad was born in 1933,
133
00:05:26,370 --> 00:05:29,700
and she was born back
in the teens.
134
00:05:29,700 --> 00:05:31,910
-My grandfather was a proud man.
135
00:05:31,910 --> 00:05:33,410
He went without food,
136
00:05:33,410 --> 00:05:35,200
and to keep from borrowing food
from a neighbor,
137
00:05:35,200 --> 00:05:38,370
my grandfather
would walk 17 miles.
138
00:05:38,370 --> 00:05:41,290
He saw that the life
he had as a sharecropper
139
00:05:41,290 --> 00:05:43,370
wasn't going to be enough
to support the family,
140
00:05:43,370 --> 00:05:46,370
so that's when he decided
he would move to Augusta.
141
00:05:46,370 --> 00:05:49,040
-James's father
was extremely violent.
142
00:05:49,040 --> 00:05:50,620
He beat her a lot.
143
00:05:50,620 --> 00:05:53,540
She finally fled
to New York City.
144
00:05:53,540 --> 00:05:56,330
There's a history
of Black and White men
145
00:05:56,330 --> 00:06:00,040
who treated women like property
and beat them.
146
00:06:00,040 --> 00:06:01,750
It'd be like, "Oh, he was,
147
00:06:01,750 --> 00:06:04,700
you know, just putting
his wife straight."
148
00:06:04,700 --> 00:06:07,040
-My grandfather was abusive
to my grandmother.
149
00:06:07,040 --> 00:06:08,410
Not all the time,
but he saw it.
150
00:06:08,410 --> 00:06:11,370
And then he was abusive
to my father.
151
00:06:11,370 --> 00:06:14,290
So he saw that
heavy hand early on.
152
00:06:14,290 --> 00:06:17,870
-That violence absolutely
can revisit itself
153
00:06:17,870 --> 00:06:22,500
in interactions
that he has with other people.
154
00:06:22,500 --> 00:06:24,250
-♪ I don't know how to sing
the blues ♪
155
00:06:24,250 --> 00:06:26,200
♪ Like I used to sing them,
yeah ♪
156
00:06:26,200 --> 00:06:27,950
-What you see growing up,
157
00:06:27,950 --> 00:06:29,910
you think this is
how things are supposed to be.
158
00:06:29,910 --> 00:06:33,870
You don't really see
a healthy relationship.
159
00:06:33,870 --> 00:06:36,330
-It's one thing for
your father to not be there,
160
00:06:36,330 --> 00:06:41,500
but I think it's a whole nother
set of obstacles
161
00:06:41,500 --> 00:06:46,330
when you're dealing with
your mother abandoning you.
162
00:06:46,330 --> 00:06:49,080
My Aunt Honey,
my grandfather's sister,
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00:06:49,080 --> 00:06:51,200
helped raise him as a man.
164
00:06:51,200 --> 00:06:52,870
-My father
was a very poor man.
165
00:06:52,870 --> 00:06:55,040
And then my mother,
she was a houseworker.
166
00:06:55,040 --> 00:06:57,540
That's the early separation
of the things happening.
167
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So I was kind of brought up
with my aunt
168
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and caught a little hard.
169
00:07:00,410 --> 00:07:01,700
So I did a lot of things to try
170
00:07:01,700 --> 00:07:04,000
to be like the other guys,
you know?
171
00:07:04,000 --> 00:07:05,500
I never had the chance
to experience
172
00:07:05,500 --> 00:07:07,200
growing up as a kid.
173
00:07:07,200 --> 00:07:10,870
-He grew up in a whorehouse.
That's really the reality of it.
174
00:07:10,870 --> 00:07:13,750
And what he saw
at a young age was,
175
00:07:13,750 --> 00:07:16,330
you wouldn't want any
of your children to see that.
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00:07:16,330 --> 00:07:18,660
May make you think
of women different,
177
00:07:18,660 --> 00:07:20,120
treat women different.
178
00:07:20,120 --> 00:07:21,790
-I was 9 years old
179
00:07:21,790 --> 00:07:23,830
before I got my first pair
of underwear out of a store.
180
00:07:23,830 --> 00:07:27,500
All of my clothes were made,
sacks and things like that.
181
00:07:27,500 --> 00:07:28,580
You know, I remember
when I used to go
182
00:07:28,580 --> 00:07:31,450
to Floyd School, man, jack.
183
00:07:31,450 --> 00:07:34,700
You couldn't look at me no way.
184
00:07:34,700 --> 00:07:36,830
-No, at us.
-Oh, okay.
185
00:07:36,830 --> 00:07:38,500
You couldn't look at us no way.
186
00:07:38,500 --> 00:07:40,040
-Me and you.
-And miss nothing.
187
00:07:40,040 --> 00:07:42,370
And you always see the thing.
Yes, sir.
188
00:07:42,370 --> 00:07:43,410
-You did.
-'Cause the patches
189
00:07:43,410 --> 00:07:45,500
was hanging loose.
190
00:07:45,500 --> 00:07:48,040
As a boy, I shined shoes.
191
00:07:48,040 --> 00:07:50,870
I worked at the car lot.
I worked in a sawmill.
192
00:07:50,870 --> 00:07:52,700
I picked cotton,
danced for nickels
193
00:07:52,700 --> 00:07:55,370
and dimes to pay the rent.
194
00:07:55,370 --> 00:07:58,540
Jack, anytime you can't eat
195
00:07:58,540 --> 00:08:00,200
and don't know where you're
gonna get your next meal,
196
00:08:00,200 --> 00:08:01,750
and if you don't
get there early,
197
00:08:01,750 --> 00:08:03,700
you won't be able
to sleep in the bed,
198
00:08:03,700 --> 00:08:05,910
you have to sleep on the floor
or on a pallet...
199
00:08:05,910 --> 00:08:09,040
Well, we had to pay $5
for rent for a month.
200
00:08:09,040 --> 00:08:10,540
18 people lived in a home.
201
00:08:10,540 --> 00:08:12,040
They couldn't get it up
to save their life.
202
00:08:12,040 --> 00:08:13,200
18 people.
203
00:08:13,200 --> 00:08:14,200
And I danced
for the soldiers.
204
00:08:14,200 --> 00:08:16,750
In 20 minutes, I had $19.
205
00:08:16,750 --> 00:08:18,580
♪ Hey!
Hey, hey, pretty baby ♪
206
00:08:18,580 --> 00:08:20,830
♪ With your fine old foxy self
207
00:08:20,830 --> 00:08:22,540
♪
208
00:08:22,540 --> 00:08:25,830
♪ Hey, pretty baby,
with your fine old foxy self ♪
209
00:08:25,830 --> 00:08:27,290
♪
210
00:08:27,290 --> 00:08:29,540
-Augusta being
a military town,
211
00:08:29,540 --> 00:08:33,200
he spent a lot of time out
tap-dancing for soldiers.
212
00:08:33,200 --> 00:08:34,700
-They would come
into the brothels,
213
00:08:34,700 --> 00:08:36,370
so it's like, "How can
I make a little money?
214
00:08:36,370 --> 00:08:38,080
So I'm going to do
my little buck dances,"
215
00:08:38,080 --> 00:08:39,450
is what they call it.
216
00:08:39,450 --> 00:08:41,700
-Buck dancing is one
of those traditions
217
00:08:41,700 --> 00:08:43,870
that comes out
of the history of slavery,
218
00:08:43,870 --> 00:08:46,040
connected to African dance.
219
00:08:46,040 --> 00:08:51,160
But it gets brought over and
transmuted into this culture.
220
00:08:51,160 --> 00:08:53,700
And it was a certain
kind of performance
221
00:08:53,700 --> 00:08:59,290
that was expected to produce
entertainment for White folks
222
00:08:59,290 --> 00:09:00,870
watching Black folks.
223
00:09:00,870 --> 00:09:02,120
-I paid the rent
for three months
224
00:09:02,120 --> 00:09:03,500
and put 4 in my pocket.
225
00:09:03,500 --> 00:09:04,870
I went to a movie,
my daddy whupped me,
226
00:09:04,870 --> 00:09:06,330
and I come back
and gave it to him,
227
00:09:06,330 --> 00:09:07,870
and I went back
and made some more,
228
00:09:07,870 --> 00:09:09,540
went back to the movie.
Come back and got me again.
229
00:09:09,540 --> 00:09:11,120
-In this country,
230
00:09:11,120 --> 00:09:13,370
particularly if we're talking
about Black people,
231
00:09:13,370 --> 00:09:16,250
generational trauma
is often associated
232
00:09:16,250 --> 00:09:18,200
with physical violence.
233
00:09:18,200 --> 00:09:22,700
Mr. Brown's father
disciplining him, beating him,
234
00:09:22,700 --> 00:09:26,540
I don't know if he thought that
he was doing anything wrong.
235
00:09:26,540 --> 00:09:28,910
But now we know
through research
236
00:09:28,910 --> 00:09:32,620
that that violence
that's inflicted upon children,
237
00:09:32,620 --> 00:09:34,750
it changes them.
238
00:09:34,750 --> 00:09:38,290
That trauma,
you carry with you.
239
00:09:38,290 --> 00:09:39,620
-♪ Want to love you, baby
240
00:09:39,620 --> 00:09:41,910
♪ Ease my misery
241
00:09:41,910 --> 00:09:45,700
♪
242
00:09:45,700 --> 00:09:49,290
-One night, we were riding
around in South Carolina.
243
00:09:49,290 --> 00:09:51,200
He said, "Reverend,
you talk to your father?"
244
00:09:51,200 --> 00:09:52,870
I said, "No, I don't know
where he is," and all that.
245
00:09:52,870 --> 00:09:54,410
And I started
talking about it --
246
00:09:54,410 --> 00:09:56,200
"He left, and they cut
the lights off,
247
00:09:56,200 --> 00:09:59,250
and they took mama's Cadillac
and da da da da."
248
00:09:59,250 --> 00:10:02,660
And he said, "Son, stop.
My mother and father left me."
249
00:10:02,660 --> 00:10:04,830
And he said, "Son, stop.
My mother and father left me."
250
00:10:04,830 --> 00:10:07,200
-And ever since that time,
I've been fighting,
251
00:10:07,200 --> 00:10:09,330
trying to do it for myself.
252
00:10:14,200 --> 00:10:15,660
-Oww!
253
00:10:15,660 --> 00:10:17,120
♪ Talk about love,
a doggone shame ♪
254
00:10:17,120 --> 00:10:18,200
♪ Talk about love,
I hate that name ♪
255
00:10:18,200 --> 00:10:19,790
-My first talent show I won
256
00:10:19,790 --> 00:10:22,450
was the Holland Talent Review
in Augusta, Georgia.
257
00:10:22,450 --> 00:10:24,000
That was the Lenox Theater.
258
00:10:24,000 --> 00:10:25,790
The Lenox Theater
was on Ninth Street --
259
00:10:25,790 --> 00:10:27,620
Campbell Street at that time.
260
00:10:27,620 --> 00:10:29,410
Today, it's
James Brown Boulevard.
261
00:10:29,410 --> 00:10:34,450
-He grew up in the South,
and he understood this notion
262
00:10:34,450 --> 00:10:39,540
that your value to other people
is in what you can do.
263
00:10:39,540 --> 00:10:41,040
-If you were on a plantation,
264
00:10:41,040 --> 00:10:42,950
you weren't allowed
to read books.
265
00:10:42,950 --> 00:10:44,910
You weren't allowed
to congregate in big numbers.
266
00:10:44,910 --> 00:10:47,160
But what you could do
is perform.
267
00:10:47,160 --> 00:10:48,750
-♪ Come on up here
268
00:10:48,750 --> 00:10:50,830
-Plantation owners
and overseers,
269
00:10:50,830 --> 00:10:53,790
they would allow slaves
to perform in limited,
270
00:10:53,790 --> 00:10:55,370
circumscribed ways.
271
00:10:55,370 --> 00:10:57,700
They wanted a certain
kind of performance from slaves.
272
00:10:57,700 --> 00:10:59,700
-♪ Ooh, unh
273
00:10:59,700 --> 00:11:01,200
♪ Come on
274
00:11:01,200 --> 00:11:03,080
-James Brown's relationship
to buck dancing
275
00:11:03,080 --> 00:11:04,750
is where you really
have to start.
276
00:11:04,750 --> 00:11:06,500
It's about doing it rhythmically
277
00:11:06,500 --> 00:11:09,830
and producing certain kinds
of sounds with your whole body
278
00:11:09,830 --> 00:11:12,250
but especially
the lower half of your body.
279
00:11:12,250 --> 00:11:13,870
You think of Sammy Davis Jr.
280
00:11:13,870 --> 00:11:16,620
You think of that whole
Black entertainment tradition.
281
00:11:16,620 --> 00:11:20,040
So much of that is about
the understanding
282
00:11:20,040 --> 00:11:22,250
of what the feet have
to do in performance.
283
00:11:22,250 --> 00:11:32,250
♪
284
00:11:32,250 --> 00:11:36,790
♪
285
00:11:36,790 --> 00:11:38,290
-That's exactly what art is.
286
00:11:38,290 --> 00:11:41,410
We took our situation
and made it beautiful.
287
00:11:41,410 --> 00:11:44,870
No matter how ugly it was meant
to be, we made it beautiful.
288
00:11:44,870 --> 00:11:47,040
And that's what James Brown did.
289
00:11:47,040 --> 00:11:50,410
And he took the history of that
and the perseverance therein,
290
00:11:50,410 --> 00:11:54,500
and used this experience as
opportunity for him to blossom.
291
00:11:54,500 --> 00:11:58,290
♪
292
00:11:58,290 --> 00:11:59,540
-In Augusta, Georgia,
293
00:11:59,540 --> 00:12:02,250
he would visit the house
of prayer as a young boy.
294
00:12:02,250 --> 00:12:05,540
And in the house of prayer,
it's a lot of brass.
295
00:12:05,540 --> 00:12:07,080
It's like jubilee.
296
00:12:07,080 --> 00:12:10,700
He was attracted
as a young child to that music.
297
00:12:10,700 --> 00:12:12,160
-At the end of World War II,
298
00:12:12,160 --> 00:12:14,870
when the big band era
was starting to die,
299
00:12:14,870 --> 00:12:16,700
they had what
they called jump bands,
300
00:12:16,700 --> 00:12:19,200
sort of like compact big bands.
301
00:12:19,200 --> 00:12:21,040
♪
302
00:12:21,040 --> 00:12:23,500
-My influence was Louis Jordan.
303
00:12:23,500 --> 00:12:26,000
Fella who recorded a song
by the name of "Caldonia"
304
00:12:26,000 --> 00:12:28,700
and a lot of things that were
very, very big in the '50s
305
00:12:28,700 --> 00:12:30,200
and the late '40s.
306
00:12:30,200 --> 00:12:32,040
♪
307
00:12:32,040 --> 00:12:35,660
-Louis Jordan's band
was the most popular one
308
00:12:35,660 --> 00:12:37,870
in Black culture at that point.
309
00:12:37,870 --> 00:12:41,370
His music was funny.
Absolutely funny.
310
00:12:41,370 --> 00:12:44,750
-♪ Caldonia, Caldonia
311
00:12:44,750 --> 00:12:46,580
♪ What make
your big head so hard? ♪
312
00:12:46,580 --> 00:12:48,250
-♪ Oww!
313
00:12:48,250 --> 00:12:56,700
♪
314
00:12:56,700 --> 00:12:58,080
♪ Whoa
315
00:12:58,080 --> 00:13:01,700
♪
316
00:13:01,700 --> 00:13:07,250
1949, I was
a juvenile delinquent.
317
00:13:07,250 --> 00:13:10,950
Broken home.
318
00:13:10,950 --> 00:13:14,120
Five kids, you know,
underprivileged.
319
00:13:14,120 --> 00:13:17,040
A low-income family and a lot
of things I just didn't have,
320
00:13:17,040 --> 00:13:19,700
and a lot of knowledge
weren't there for my parents,
321
00:13:19,700 --> 00:13:21,370
and they just didn't understand.
322
00:13:21,370 --> 00:13:24,910
♪ Been a long time
323
00:13:24,910 --> 00:13:28,330
♪ I acted like a clown
324
00:13:28,330 --> 00:13:32,450
♪ I really don't know
what to do ♪
325
00:13:32,450 --> 00:13:33,950
♪ What to do
326
00:13:33,950 --> 00:13:36,040
-Well, unfortunately,
it was a situation
327
00:13:36,040 --> 00:13:38,870
where there's a car theft
was involved,
328
00:13:38,870 --> 00:13:41,540
and he was sent up
for car theft.
329
00:13:41,540 --> 00:13:44,040
-I was 15 years old.
330
00:13:44,040 --> 00:13:49,290
I was taken by the authorities,
the police.
331
00:13:49,290 --> 00:13:52,040
Took me about
300 miles away from home
332
00:13:52,040 --> 00:13:55,040
to a camp just like that,
333
00:13:55,040 --> 00:13:59,580
where I had 8 to 16 years.
334
00:13:59,580 --> 00:14:03,290
8 to 16 years.
That's a long time.
335
00:14:03,290 --> 00:14:06,160
-James Brown being arrested
at such a young age,
336
00:14:06,160 --> 00:14:08,370
being told that you have
minimum eight years
337
00:14:08,370 --> 00:14:10,120
that you're going to serve,
for a young person,
338
00:14:10,120 --> 00:14:12,160
that's their foreseeable future.
339
00:14:12,160 --> 00:14:15,000
"You're taking my foreseeable
future away from me
340
00:14:15,000 --> 00:14:17,080
for trying to boost
a car battery."
341
00:14:17,080 --> 00:14:18,750
-One time, a reporter
asked him,
342
00:14:18,750 --> 00:14:20,250
"Mr. Brown, you were stealing.
343
00:14:20,250 --> 00:14:23,790
You were doing
these types of things. Why?"
344
00:14:23,790 --> 00:14:27,330
And my father's response
was, "Survival."
345
00:14:27,330 --> 00:14:29,580
[ Cell door slams ]
346
00:14:29,580 --> 00:14:34,580
♪
347
00:14:34,580 --> 00:14:38,080
-Along with Mr. Johnny Terry,
my father was an inmate
348
00:14:38,080 --> 00:14:41,250
at Alto Correctional Institution
in Alto, Georgia,
349
00:14:41,250 --> 00:14:44,200
and they became cellmates.
They entertained their self.
350
00:14:44,200 --> 00:14:47,370
The two would dance
and sing in the cells.
351
00:14:47,370 --> 00:14:51,040
Other inmates saw him, and they
were really attracted to the --
352
00:14:51,040 --> 00:14:53,120
"What are these two guys
doing in this cell?
353
00:14:53,120 --> 00:14:54,910
They're having so much fun."
354
00:14:54,910 --> 00:14:57,620
At that time,
that's when the other inmates
355
00:14:57,620 --> 00:15:02,040
started labeling my father
with the nickname "Music Box."
356
00:15:02,040 --> 00:15:06,580
-Bobby Byrd, who was a
clean-cut, upstanding citizen,
357
00:15:06,580 --> 00:15:08,500
was part of a gospel unit
358
00:15:08,500 --> 00:15:12,200
that would often perform
at various functions
359
00:15:12,200 --> 00:15:15,500
schools, churches,
and, in this case, prison.
360
00:15:15,500 --> 00:15:18,750
-On one particular weekend,
Mr. Terry and my father
361
00:15:18,750 --> 00:15:20,870
went to see
the gospel group perform,
362
00:15:20,870 --> 00:15:22,750
and that was the beginning
of the magic
363
00:15:22,750 --> 00:15:25,410
between my father
and Mr. Byrd,
364
00:15:25,410 --> 00:15:27,700
because he saw what Mr. Byrd
was doing on stage
365
00:15:27,700 --> 00:15:30,370
and he said, "This is great.
This is what I wanted to do."
366
00:15:30,370 --> 00:15:33,660
-Uncle Bobby
became friendly with him,
367
00:15:33,660 --> 00:15:38,000
and in order for him to get
out of the detention center,
368
00:15:38,000 --> 00:15:41,750
he had to have a home.
And he didn't.
369
00:15:41,750 --> 00:15:43,370
-Served almost four years.
370
00:15:43,370 --> 00:15:45,410
But one day, I got wise
to myself and said,
371
00:15:45,410 --> 00:15:47,200
"I want to get straight,"
and I sat down
372
00:15:47,200 --> 00:15:50,120
and wrote a letter to the
parole board myself, you know?
373
00:15:50,120 --> 00:15:52,080
And they accepted me.
374
00:15:52,080 --> 00:15:54,370
-So Mr. Byrd and his family
375
00:15:54,370 --> 00:15:56,250
orchestrated a way
to help my father
376
00:15:56,250 --> 00:16:00,830
get paroled into
their household back in Toccoa.
377
00:16:00,830 --> 00:16:03,410
-The Famous Flames.
-That's my group.
378
00:16:03,410 --> 00:16:06,290
James, he wasn't
in the group at first.
379
00:16:06,290 --> 00:16:09,830
-Bobby Byrd expressed
an interest in him and said,
380
00:16:09,830 --> 00:16:11,870
"Let me help you,"
and took him in.
381
00:16:11,870 --> 00:16:15,120
And that's where he met
his first wife and --
382
00:16:15,120 --> 00:16:17,540
and just started
a life there.
383
00:16:17,540 --> 00:16:20,040
-It was all written by,
by the Lord up front, you know?
384
00:16:20,040 --> 00:16:22,500
And said, "You got to live
this out, James Brown,
385
00:16:22,500 --> 00:16:24,910
and be an example to people
of what can be done
386
00:16:24,910 --> 00:16:26,410
and the way you should
be going, you know?"
387
00:16:32,410 --> 00:16:33,700
-My experience was --
was like a teaching,
388
00:16:33,700 --> 00:16:35,200
but it was also luck,
you know?
389
00:16:35,200 --> 00:16:36,910
People out there are pulling
in your corner,
390
00:16:36,910 --> 00:16:39,370
and then somebody upstairs
391
00:16:39,370 --> 00:16:41,830
who kind of gave you
that extra chance.
392
00:16:41,830 --> 00:16:44,160
♪ Yeah, pretty baby
393
00:16:44,160 --> 00:16:47,000
♪ This is what I say
394
00:16:47,000 --> 00:16:49,750
♪ You can always pay my way
395
00:16:49,750 --> 00:16:51,540
-How my parents met,
396
00:16:51,540 --> 00:16:54,950
it all kind of goes back into
his friendship with Bobby Byrd.
397
00:16:54,950 --> 00:16:57,040
Mr. Byrd wanted
to take my father out
398
00:16:57,040 --> 00:16:59,040
to a basketball game
at a local high school.
399
00:16:59,040 --> 00:17:00,870
Whitman Street High School.
400
00:17:00,870 --> 00:17:04,250
And my mom, Velma Warren, was
a basketball player on the team.
401
00:17:04,250 --> 00:17:06,000
She was very athletic,
402
00:17:06,000 --> 00:17:08,330
and it was like instant magic
between the two.
403
00:17:08,330 --> 00:17:10,910
Shortly after that,
when he married my mother,
404
00:17:10,910 --> 00:17:13,040
he knew that,
"Hey, I have to find
405
00:17:13,040 --> 00:17:16,410
something better
to really feed my family."
406
00:17:16,410 --> 00:17:17,660
-But I know
that I had to make it.
407
00:17:17,660 --> 00:17:20,000
I had to have a determination
to go on,
408
00:17:20,000 --> 00:17:22,200
and my determination
was to be somebody.
409
00:17:22,200 --> 00:17:26,950
-Most of the groups were nice,
smooth-singing people.
410
00:17:26,950 --> 00:17:30,790
James came in with this
rowdy type of a idea,
411
00:17:30,790 --> 00:17:34,200
up-tempo, gutsy stuff.
412
00:17:34,200 --> 00:17:36,040
We'd start rehearsing,
and we had --
413
00:17:36,040 --> 00:17:37,500
the porch
would be full of people
414
00:17:37,500 --> 00:17:39,700
and everybody peeping
through the windows
415
00:17:39,700 --> 00:17:41,120
and that kind of thing.
416
00:17:41,120 --> 00:17:42,910
They didn't do that
for no other groups.
417
00:17:42,910 --> 00:17:45,250
I knew we had something.
418
00:17:45,250 --> 00:17:47,200
-♪ I grabbed what I had
in one hand ♪
419
00:17:47,200 --> 00:17:49,410
♪ And my baby by the other
420
00:17:49,410 --> 00:17:51,200
♪ A giant grabbed my coattail
and said ♪
421
00:17:51,200 --> 00:17:52,870
♪ Don't you go another farther
422
00:17:52,870 --> 00:17:56,040
-He and Bobby Byrd formed
what became the Famous Flames,
423
00:17:56,040 --> 00:17:57,500
and they started playing
424
00:17:57,500 --> 00:18:00,410
all those White colleges,
like Clemson,
425
00:18:00,410 --> 00:18:04,200
the University of Georgia,
University of South Carolina,
426
00:18:04,200 --> 00:18:05,750
building up their audience.
427
00:18:05,750 --> 00:18:10,790
♪
428
00:18:10,790 --> 00:18:12,660
James started getting booked
429
00:18:12,660 --> 00:18:16,080
by all these White college
fraternities and their parties.
430
00:18:16,080 --> 00:18:19,830
Southern frat groups
were hiring Black bands
431
00:18:19,830 --> 00:18:23,120
because, man, they were
stirring up those women.
432
00:18:23,120 --> 00:18:25,000
You know, they --
[ Laughing ] They --
433
00:18:25,000 --> 00:18:27,660
they were getting
those women excited.
434
00:18:27,660 --> 00:18:29,870
-He said when he first heard
the ladies scream,
435
00:18:29,870 --> 00:18:31,700
he knew music was it.
436
00:18:31,700 --> 00:18:32,830
[ Laughing ]
437
00:18:32,830 --> 00:18:36,040
[ Women screaming ]
438
00:18:36,040 --> 00:18:38,040
-Him and Mr. Byrd
would practice like
439
00:18:38,040 --> 00:18:40,700
I don't know what
to become successful.
440
00:18:40,700 --> 00:18:44,750
-♪ Da da la, da da la
441
00:18:44,750 --> 00:18:48,750
♪ Da da la, da da la
442
00:18:48,750 --> 00:18:51,370
-During that time,
a lot of Black entertainers
443
00:18:51,370 --> 00:18:56,040
would perform at local clubs
in Alabama, Lower Georgia,
444
00:18:56,040 --> 00:18:57,950
and they wanted
to see the impact
445
00:18:57,950 --> 00:18:59,540
that they were having
on their crowds,
446
00:18:59,540 --> 00:19:01,410
and I think that was
the first time they went down
447
00:19:01,410 --> 00:19:04,040
and they met
and saw Little Richard.
448
00:19:04,040 --> 00:19:06,450
-♪ Lucille
449
00:19:06,450 --> 00:19:08,620
♪ You won't do
your sister's will ♪
450
00:19:08,620 --> 00:19:10,250
-Little Richard was
already out there.
451
00:19:10,250 --> 00:19:11,580
Little Richard
was doing his thing.
452
00:19:11,580 --> 00:19:13,870
So at that time,
he was hotter than dad.
453
00:19:13,870 --> 00:19:19,540
-In the 1950s, James Brown
borrowed a lot of his look
454
00:19:19,540 --> 00:19:21,750
and sound and style
from Little Richard.
455
00:19:21,750 --> 00:19:25,250
-They had the same manager,
Brown and Richard,
456
00:19:25,250 --> 00:19:27,830
and Richard was double booked.
457
00:19:27,830 --> 00:19:30,290
Wasn't nobody turning money
down in those days.
458
00:19:30,290 --> 00:19:33,040
-James Brown would actually
fill in for Little Richard,
459
00:19:33,040 --> 00:19:35,370
and people were kind of like,
460
00:19:35,370 --> 00:19:36,870
"I don't know if that's
Little Richard or not,"
461
00:19:36,870 --> 00:19:40,200
but for a while, James Brown
was able to pull it off.
462
00:19:40,200 --> 00:19:42,160
-People sometimes forget
that Little Richard
463
00:19:42,160 --> 00:19:45,410
was the direct influencer
of James Brown.
464
00:19:45,410 --> 00:19:48,870
-That friendship lasts over
the course of 5 or 6 decades.
465
00:19:48,870 --> 00:19:51,200
And they loved each other.
466
00:19:51,200 --> 00:19:54,040
-Mr. Brown,
if we could get into
467
00:19:54,040 --> 00:19:55,370
something of your background.
468
00:19:55,370 --> 00:19:57,160
When did you first begin?
469
00:19:57,160 --> 00:20:00,660
-Well, Brother Brown, I guess
we should bring this thing down
470
00:20:00,660 --> 00:20:03,660
and start by just
calling me James, brother.
471
00:20:03,660 --> 00:20:04,790
Okay?
-Right on.
472
00:20:04,790 --> 00:20:06,370
-All righty.
473
00:20:06,370 --> 00:20:09,620
I started
professionally in 1956,
474
00:20:09,620 --> 00:20:11,700
the first of '56,
475
00:20:11,700 --> 00:20:13,660
when we recorded
"Please, Please,"
476
00:20:13,660 --> 00:20:17,410
the last of '55, and it was
released April of '56.
477
00:20:17,410 --> 00:20:21,910
-♪ Please, please,
please, please ♪
478
00:20:21,910 --> 00:20:24,080
-♪ Please, please, don't go
479
00:20:24,080 --> 00:20:28,370
-♪ Please, please, please
480
00:20:28,370 --> 00:20:30,540
-He recorded
"Please, Please, Please"
481
00:20:30,540 --> 00:20:33,370
pretty much as an independent
recording in Macon.
482
00:20:33,370 --> 00:20:35,250
-When I heard myself,
I just kept running around
483
00:20:35,250 --> 00:20:36,660
and saying, "That's me.
You know that's me.
484
00:20:36,660 --> 00:20:38,040
That's me, man!
You hear this cat singing?
485
00:20:38,040 --> 00:20:39,870
That's me, man."
486
00:20:39,870 --> 00:20:42,620
"Please, Please" was out about
a year being played on the air
487
00:20:42,620 --> 00:20:43,950
just on a demo.
488
00:20:43,950 --> 00:20:47,870
-The guy from King Records
heard it being played
489
00:20:47,870 --> 00:20:50,700
and got James signed to King.
490
00:20:50,700 --> 00:20:52,290
-One night, it was --
it was raining,
491
00:20:52,290 --> 00:20:53,540
and a fella come through,
and he was sitting
492
00:20:53,540 --> 00:20:55,120
in a restaurant,
and he heard the record,
493
00:20:55,120 --> 00:20:56,750
and he said, "Who's this guy?"
494
00:20:56,750 --> 00:20:59,450
He said, "Well, you know, that's
a local group round here."
495
00:20:59,450 --> 00:21:02,330
And I was in Florida, and they
called me from Georgia.
496
00:21:02,330 --> 00:21:06,250
And I drove up 500-some miles
and got the okay
497
00:21:06,250 --> 00:21:08,120
and drove another 500
to record it.
498
00:21:08,120 --> 00:21:12,040
-It was an interesting label
that culturally was living
499
00:21:12,040 --> 00:21:14,120
in hillbilly and country music.
500
00:21:14,120 --> 00:21:18,540
Syd Nathan had the presence
of mind to see a marketplace,
501
00:21:18,540 --> 00:21:20,160
certainly among
the Black community
502
00:21:20,160 --> 00:21:22,830
for a music like
James Brown's.
503
00:21:22,830 --> 00:21:28,000
-Syd Nathan was not sold
on James Brown immediately.
504
00:21:28,000 --> 00:21:29,870
When he first heard
"Please, Please, Please,"
505
00:21:29,870 --> 00:21:31,540
he was like,
"Well, where's the lyrics?
506
00:21:31,540 --> 00:21:33,370
Like, where's the...?
507
00:21:33,370 --> 00:21:35,330
Is 'please' the only word
you're gonna say?"
508
00:21:35,330 --> 00:21:37,500
-♪ Please, please,
please, please ♪
509
00:21:37,500 --> 00:21:40,450
♪ Please, please,
please, please ♪
510
00:21:40,450 --> 00:21:42,450
-And my first record,
"Please, please,"
511
00:21:42,450 --> 00:21:44,370
went right to the top.
512
00:21:44,370 --> 00:21:45,830
-♪ I love you so
513
00:21:45,830 --> 00:21:53,250
♪
514
00:21:58,750 --> 00:21:59,870
-♪ Try me
515
00:21:59,870 --> 00:22:03,910
♪ Just try me
516
00:22:03,910 --> 00:22:06,330
♪ And your love
517
00:22:06,330 --> 00:22:11,160
♪ Your love will always
be true ♪
518
00:22:11,160 --> 00:22:12,370
♪ Whoa
519
00:22:12,370 --> 00:22:14,830
♪ I need you
520
00:22:14,830 --> 00:22:16,660
♪ I, I
521
00:22:16,660 --> 00:22:18,080
♪ Alright
522
00:22:18,080 --> 00:22:19,700
♪ Whoa-oh
523
00:22:19,700 --> 00:22:21,040
♪ I
524
00:22:21,040 --> 00:22:23,950
-My records were a cross
of R&B and race music.
525
00:22:23,950 --> 00:22:26,370
-That's right. You never got
played on stations
526
00:22:26,370 --> 00:22:27,910
Elvis got played on.
-That's right.
527
00:22:27,910 --> 00:22:29,830
-You never got --
I never worked at a station
528
00:22:29,830 --> 00:22:31,540
that played your records.
-That's right.
529
00:22:31,540 --> 00:22:33,450
-Lot of what we called
White stations never played you.
530
00:22:33,450 --> 00:22:34,950
-Mine was underground.
531
00:22:34,950 --> 00:22:36,870
-James Brown not being
on his first album
532
00:22:36,870 --> 00:22:39,660
is just a typical
expression of erasure,
533
00:22:39,660 --> 00:22:42,040
of Black bodies and Blackness
534
00:22:42,040 --> 00:22:44,910
that we're on the other side
of, in some respects,
535
00:22:44,910 --> 00:22:47,540
but that we still
have to negotiate today.
536
00:22:47,540 --> 00:22:49,540
-If you were Black in the '50s,
537
00:22:49,540 --> 00:22:51,830
and you wanted to make it
in show business,
538
00:22:51,830 --> 00:22:54,370
you needed to be tall,
light-skinned --
539
00:22:54,370 --> 00:22:56,370
as he'd say,
"light-skinneded" --
540
00:22:56,370 --> 00:22:59,660
wavy hair,
and a certain polish.
541
00:22:59,660 --> 00:23:01,410
♪
542
00:23:01,410 --> 00:23:05,540
-So, here you have this
shorter man who's dark-skinned,
543
00:23:05,540 --> 00:23:07,830
and he has something to prove.
544
00:23:07,830 --> 00:23:11,250
♪
545
00:23:11,250 --> 00:23:13,700
-James Brown
is stepping into himself
546
00:23:13,700 --> 00:23:16,250
as he is presenting himself,
this beautiful,
547
00:23:16,250 --> 00:23:19,500
dark-skinned Black man
who's screaming at you,
548
00:23:19,500 --> 00:23:22,580
talking about, "Please,
please, please, please."
549
00:23:22,580 --> 00:23:25,910
-First, "Please, Please, Please"
had the Famous Flames on it.
550
00:23:25,910 --> 00:23:27,500
Just the Famous Flames.
551
00:23:27,500 --> 00:23:31,370
Then it became James Brown
with the Famous Flames.
552
00:23:31,370 --> 00:23:34,580
Now, all that was done
unbeknownst to us.
553
00:23:34,580 --> 00:23:37,750
You know, we didn't know
this was about to happen
554
00:23:37,750 --> 00:23:40,410
until that record came out.
555
00:23:40,410 --> 00:23:45,500
Then it had James Brown
and his Famous Flames.
556
00:23:45,500 --> 00:23:48,290
That's where the problems
started right there.
557
00:23:48,290 --> 00:23:51,580
-Well, dad being dad --
[ Laughs ] --
558
00:23:51,580 --> 00:23:55,040
being James Brown
before he was "James Brown,"
559
00:23:55,040 --> 00:23:56,750
kind of took over.
560
00:23:56,750 --> 00:24:02,450
♪
561
00:24:02,450 --> 00:24:06,370
-It's always trouble
when you single someone out.
562
00:24:06,370 --> 00:24:07,950
Naturally,
it's gonna be tension,
563
00:24:07,950 --> 00:24:12,790
so the Famous Flames quit
and moved back to Toccoa
564
00:24:12,790 --> 00:24:15,750
to get, like, regular day jobs.
565
00:24:15,750 --> 00:24:18,540
-A lot of people think
that when James recorded
566
00:24:18,540 --> 00:24:21,540
"Please, Please, Please"
that...
567
00:24:21,540 --> 00:24:23,950
that shot his career
into high gear and everything.
568
00:24:23,950 --> 00:24:26,540
It was another two years
before James had another hit.
569
00:24:26,540 --> 00:24:28,450
-♪ I need you
570
00:24:28,450 --> 00:24:30,120
[ Cheers and applause ]
571
00:24:30,120 --> 00:24:32,700
♪
572
00:24:32,700 --> 00:24:36,870
♪ Oh, oh,
walk with me ♪
573
00:24:36,870 --> 00:24:38,200
-♪ Walk with me
574
00:24:38,200 --> 00:24:40,750
-His second successful hit,
which was "Try Me,"
575
00:24:40,750 --> 00:24:42,950
wound up selling a million units
576
00:24:42,950 --> 00:24:46,750
and became
James Brown's saving grace.
577
00:24:46,750 --> 00:24:49,160
The power of James Brown is,
578
00:24:49,160 --> 00:24:53,660
he somehow got the Flames
back into the fold.
579
00:24:53,660 --> 00:24:55,790
-He literally
built himself from scratch.
580
00:24:55,790 --> 00:24:57,870
I mean, this was
one of those guys
581
00:24:57,870 --> 00:25:01,950
who just felt every inch
of the soul that he gave people.
582
00:25:01,950 --> 00:25:05,700
-Soul is a man finding his way
into something
583
00:25:05,700 --> 00:25:08,500
that he don't have a theory for.
584
00:25:08,500 --> 00:25:10,250
He's singing just what he feels.
585
00:25:10,250 --> 00:25:11,540
♪
586
00:25:11,540 --> 00:25:18,620
-♪ Aaaaaaah
587
00:25:18,620 --> 00:25:21,410
-We're talking about
an artist/audience relationship.
588
00:25:21,410 --> 00:25:24,160
If you didn't represent
excellence,
589
00:25:24,160 --> 00:25:25,200
they would let you know.
590
00:25:25,200 --> 00:25:26,790
James Brown is a performer
591
00:25:26,790 --> 00:25:29,830
who cut his teeth
in the Chitlin' Circuit, right?
592
00:25:29,830 --> 00:25:32,200
He had to become
the hardest-working man
593
00:25:32,200 --> 00:25:33,410
in show business.
594
00:25:33,410 --> 00:25:35,120
That wasn't just a title.
595
00:25:35,120 --> 00:25:37,370
That was something
he really was invested in.
596
00:25:37,370 --> 00:25:43,830
♪
597
00:25:43,830 --> 00:25:47,370
The Chitlin' Circuit
was a run of venues,
598
00:25:47,370 --> 00:25:50,040
primarily in
the 1940s, '50s, and '60s,
599
00:25:50,040 --> 00:25:52,330
where African-American
performers could play.
600
00:25:52,330 --> 00:25:55,540
They had these small spaces
in these kind of sundown towns
601
00:25:55,540 --> 00:25:57,830
or even in bigger markets,
602
00:25:57,830 --> 00:26:00,910
where Black performers could
literally go entertain the crowd
603
00:26:00,910 --> 00:26:03,870
and really build themselves up
and build their brands.
604
00:26:03,870 --> 00:26:06,250
-You had the Uptown Theater
in Philly,
605
00:26:06,250 --> 00:26:08,160
the Regal Theater in Chicago,
606
00:26:08,160 --> 00:26:10,910
the Howard Theatre
in Washington, D.C.,
607
00:26:10,910 --> 00:26:12,580
the Fox Theatre in Detroit,
608
00:26:12,580 --> 00:26:14,290
and the Apollo Theater
in New York.
609
00:26:14,290 --> 00:26:15,870
These were like a tour.
610
00:26:15,870 --> 00:26:17,870
-But one thing
you better not do...
611
00:26:17,870 --> 00:26:21,000
you better not be wack
and take Black people's money.
612
00:26:21,000 --> 00:26:23,200
Ain't got no money
for you to waste
613
00:26:23,200 --> 00:26:26,750
by me spending my time
and what little money I got
614
00:26:26,750 --> 00:26:29,540
on you being a terrible-ass act.
615
00:26:29,540 --> 00:26:37,790
♪
616
00:26:37,790 --> 00:26:41,450
-Black people gravitated
to a James Brown concert
617
00:26:41,450 --> 00:26:43,870
because James Brown
was a phenomenon.
618
00:26:43,870 --> 00:26:46,080
He was unprecedented.
619
00:26:46,080 --> 00:26:49,410
♪
620
00:26:49,410 --> 00:26:51,580
-Well, that's James Brown.
621
00:26:51,580 --> 00:26:54,540
Dancing, singing, entertaining,
622
00:26:54,540 --> 00:26:55,870
falling to the floor with,
623
00:26:55,870 --> 00:26:57,790
you know, the theatrics
and everything.
624
00:26:57,790 --> 00:27:01,080
It was enhancing everything else
that was going on musically.
625
00:27:01,080 --> 00:27:04,620
The totality of it
was an experience,
626
00:27:04,620 --> 00:27:06,790
the ultimate experience,
627
00:27:06,790 --> 00:27:08,370
that people are still --
628
00:27:08,370 --> 00:27:11,200
such as Bruno Mars
or Janelle Monáe.
629
00:27:11,200 --> 00:27:14,000
Like, there are
so many artists out today
630
00:27:14,000 --> 00:27:16,450
who are still coming
from this --
631
00:27:16,450 --> 00:27:18,870
this influence
of the great James Brown.
632
00:27:18,870 --> 00:27:20,830
-You move around a lot,
don't you?
633
00:27:20,830 --> 00:27:22,870
-Yes, I do a lot of dancing.
-You get down on the floor?
634
00:27:22,870 --> 00:27:25,080
-Yes. Splits, knee drops.
635
00:27:25,080 --> 00:27:28,040
I can make the mike stand
just stand there,
636
00:27:28,040 --> 00:27:29,750
and I can spin around
three or four times.
637
00:27:29,750 --> 00:27:31,330
Triple spins and everything.
638
00:27:31,330 --> 00:27:34,120
-Did you plan that or
did that just start happening?
639
00:27:34,120 --> 00:27:35,330
-It happened.
640
00:27:35,330 --> 00:27:36,910
Along with the cape act,
as well,
641
00:27:36,910 --> 00:27:39,790
where I throw the cape
and run off and come back.
642
00:27:39,790 --> 00:27:42,410
That was --
It happened extemporaneous,
643
00:27:42,410 --> 00:27:43,700
right off -- to impulse.
644
00:27:43,700 --> 00:27:45,540
And then it became --
it was so great,
645
00:27:45,540 --> 00:27:47,580
it had to become part of my act.
646
00:27:47,580 --> 00:27:51,290
-My mom loved
all my father's music.
647
00:27:51,290 --> 00:27:52,750
And my father was performing.
648
00:27:52,750 --> 00:27:57,000
I mean, he was throwing
watches, necklaces,
649
00:27:57,000 --> 00:27:59,500
taking his shirt off,
throwing it in the audience.
650
00:27:59,500 --> 00:28:01,870
And the audience was going wild.
651
00:28:01,870 --> 00:28:07,290
♪
652
00:28:07,290 --> 00:28:11,750
-He had the most exciting
stage show in the business,
653
00:28:11,750 --> 00:28:16,290
and logic tells you,
"We should release this,
654
00:28:16,290 --> 00:28:18,540
make a record out of this."
655
00:28:18,540 --> 00:28:21,790
-[ Singing ]
♪ Alright
656
00:28:21,790 --> 00:28:23,200
-James Brown saw the connection
657
00:28:23,200 --> 00:28:25,700
between him
and his audience live.
658
00:28:25,700 --> 00:28:28,660
People falling out,
trying to jump on stage.
659
00:28:28,660 --> 00:28:31,540
They're screaming before
he even get a note out.
660
00:28:31,540 --> 00:28:33,700
And the Apollo at the time
661
00:28:33,700 --> 00:28:37,580
is the hottest venue
in the world.
662
00:28:37,580 --> 00:28:39,120
It's Harlem.
663
00:28:39,120 --> 00:28:41,700
It's the epicenter
of Black culture.
664
00:28:41,700 --> 00:28:43,450
To be the king of that,
665
00:28:43,450 --> 00:28:45,410
you got to get that
on that real.
666
00:28:45,410 --> 00:28:49,870
-In 1962, I had a planned show
at the Apollo Theater
667
00:28:49,870 --> 00:28:52,120
to give the public
what they want.
668
00:28:52,120 --> 00:28:55,040
-The show was --
It was exciting.
669
00:28:55,040 --> 00:28:57,830
Him doing this as a live album
and expecting people to buy it,
670
00:28:57,830 --> 00:28:59,910
his record company didn't think
it was a good idea.
671
00:28:59,910 --> 00:29:02,540
And then James said,
"I'm going to do it anyway."
672
00:29:02,540 --> 00:29:04,370
-He went to the labels and
whatnot, and they was giving --
673
00:29:04,370 --> 00:29:06,160
You know, they didn't think it
would work or whatnot.
674
00:29:06,160 --> 00:29:08,790
"It's fine. I'll take
my own money and I'll do it."
675
00:29:08,790 --> 00:29:10,870
He paid for it himself.
676
00:29:10,870 --> 00:29:13,790
He produced that thing
with his own cash.
677
00:29:13,790 --> 00:29:15,870
-We're used to live albums now,
678
00:29:15,870 --> 00:29:18,370
but at that time,
what are you, crazy?
679
00:29:18,370 --> 00:29:21,040
-♪ Hey, come on, hey, hey
680
00:29:21,040 --> 00:29:23,000
♪ I'm feelin' alright, huh
681
00:29:23,000 --> 00:29:24,700
-They said it couldn't be done.
682
00:29:24,700 --> 00:29:26,540
I've always been a man
to do my own thing
683
00:29:26,540 --> 00:29:27,950
and control my own destiny.
684
00:29:27,950 --> 00:29:29,660
-♪ I'm feeling alright, get it
685
00:29:29,660 --> 00:29:31,120
♪ Uh, uh, uh
686
00:29:37,250 --> 00:29:38,950
-So, now, ladies and gentlemen,
it is star time.
687
00:29:38,950 --> 00:29:41,000
Are you ready for star time?!
[ Audience cheers ]
688
00:29:41,000 --> 00:29:42,910
-"Live at the Apollo" is one
of the most important albums
689
00:29:42,910 --> 00:29:44,370
in the history of recorded music
690
00:29:44,370 --> 00:29:48,200
because it captures James Brown
and his band
691
00:29:48,200 --> 00:29:51,500
at a very specific time
in the evolution of his career.
692
00:29:51,500 --> 00:29:53,950
He had figured out
how to perform in such a way
693
00:29:53,950 --> 00:29:55,830
that was going to
win people over.
694
00:29:55,830 --> 00:29:57,750
-It is indeed a great pleasure
to present to you
695
00:29:57,750 --> 00:29:59,160
at this particular time --
696
00:29:59,160 --> 00:30:01,750
national and international known
697
00:30:01,750 --> 00:30:04,500
as the hardest-working man
in show business.
698
00:30:04,500 --> 00:30:07,120
Here to sing "I'll Go Crazy."
699
00:30:07,120 --> 00:30:10,370
-The emcee famously did
the big introduction.
700
00:30:10,370 --> 00:30:13,370
"The hardest-working man
in show business. Mr. Dynamite."
701
00:30:13,370 --> 00:30:16,080
Bah-bah-bah. And the band
is wailing. It's like...
702
00:30:16,080 --> 00:30:19,870
-James Brown
and the Famous Flames!
703
00:30:19,870 --> 00:30:24,870
-Then everybody in the place
just lost it!
704
00:30:24,870 --> 00:30:26,370
-The record company
didn't believe in it.
705
00:30:26,370 --> 00:30:27,870
The record person said,
706
00:30:27,870 --> 00:30:29,660
"You can't sing the same thing
over and over."
707
00:30:29,660 --> 00:30:30,870
And I said, "Well, I can because
708
00:30:30,870 --> 00:30:32,620
when you sing it live,
it's different."
709
00:30:32,620 --> 00:30:34,370
-Well, you know in the studio
recordings, they can fix it.
710
00:30:34,370 --> 00:30:37,370
They can -- They're gonna,
"Take two. Take three."
711
00:30:37,370 --> 00:30:39,080
What he was thinking is,
"Well, I'm going to give them
712
00:30:39,080 --> 00:30:40,790
the feeling of being there,"
713
00:30:40,790 --> 00:30:42,330
which you still get
when you listen to it now.
714
00:30:42,330 --> 00:30:45,370
Put it on now, you feel like
you're at the show.
715
00:30:45,370 --> 00:30:48,200
-He and his band
had gone through so much,
716
00:30:48,200 --> 00:30:52,410
and he had gone through so much
to get to where he was.
717
00:30:52,410 --> 00:30:55,830
It's an album
that actually confirms its title
718
00:30:55,830 --> 00:30:57,700
because it is all the way live.
719
00:30:57,700 --> 00:31:01,000
♪
720
00:31:01,000 --> 00:31:03,870
-It's one of the earliest
examples of being viral.
721
00:31:03,870 --> 00:31:06,040
Every household had to have
722
00:31:06,040 --> 00:31:09,580
"James Brown:
Live at the Apollo, Volume 1."
723
00:31:09,580 --> 00:31:11,700
He revolutionized
the live album.
724
00:31:11,700 --> 00:31:14,370
Deejays,
they're playing the entire album
725
00:31:14,370 --> 00:31:16,120
from start to finish.
726
00:31:16,120 --> 00:31:18,040
And it's a hit,
but not only that,
727
00:31:18,040 --> 00:31:21,580
but this album is also
making its way overseas.
728
00:31:21,580 --> 00:31:26,290
♪
729
00:31:26,290 --> 00:31:28,080
-"James Brown:
Live at the Apollo"
730
00:31:28,080 --> 00:31:30,410
was a big hit album.
731
00:31:30,410 --> 00:31:33,830
Collecting records in those
early days was quite expensive.
732
00:31:33,830 --> 00:31:36,250
-♪ Believe me
733
00:31:36,250 --> 00:31:38,200
♪ I'll go crazy
734
00:31:38,200 --> 00:31:40,700
-Not all these records were
readily available in England
735
00:31:40,700 --> 00:31:42,370
and not easy to get.
736
00:31:42,370 --> 00:31:44,910
But that one was,
and we all shared it around.
737
00:31:44,910 --> 00:31:46,750
I just loved
the tone of his voice,
738
00:31:46,750 --> 00:31:48,620
and it's so raspy
and so powerful
739
00:31:48,620 --> 00:31:52,830
and doing those high screams,
and, yeah, it was amazing.
740
00:31:52,830 --> 00:31:56,450
♪
741
00:31:56,450 --> 00:31:58,870
♪ Try me
742
00:31:58,870 --> 00:32:00,660
-♪ Try me
743
00:32:00,790 --> 00:32:02,250
-♪ Try me
744
00:32:02,370 --> 00:32:04,080
-♪ Try me
745
00:32:04,080 --> 00:32:06,870
-♪ Darlin', tell me
746
00:32:06,870 --> 00:32:09,620
♪ I need you
747
00:32:09,620 --> 00:32:12,370
-I write and arrange
all my tunes with my records,
748
00:32:12,370 --> 00:32:14,370
and I've never taken music
in my life.
749
00:32:14,370 --> 00:32:17,040
I write all the lyrics,
all the music,
750
00:32:17,040 --> 00:32:19,040
record the record
and everything.
751
00:32:19,040 --> 00:32:21,160
So when the record come out,
it's James Brown.
752
00:32:21,160 --> 00:32:22,540
It's not somebody else.
753
00:32:22,540 --> 00:32:24,450
♪
754
00:32:24,450 --> 00:32:26,330
♪ Hey
755
00:32:26,330 --> 00:32:27,540
♪ Yeah
756
00:32:27,540 --> 00:32:34,540
♪
757
00:32:34,540 --> 00:32:36,910
-"Live at the Apollo"
peaked at number two
758
00:32:36,910 --> 00:32:39,250
on the Billboard charts.
759
00:32:39,250 --> 00:32:41,870
It was on the charts
for 66 weeks.
760
00:32:41,870 --> 00:32:45,200
So that's, what,
a year and 14 more weeks.
761
00:32:45,200 --> 00:32:47,580
So -- Wow.
That says quite a lot.
762
00:32:47,580 --> 00:32:49,330
Especially at that time.
763
00:32:49,330 --> 00:32:52,540
-It's the opposite of the way
the label was thinking.
764
00:32:52,540 --> 00:32:54,540
That's genius thinking.
765
00:32:54,540 --> 00:32:56,000
He's knowing
the power of the show.
766
00:32:56,120 --> 00:32:57,540
He's seeing
the power of the show.
767
00:32:57,700 --> 00:32:59,200
He's seeing the power
of how people feel,
768
00:32:59,200 --> 00:33:01,540
and they're crying
and falling out every night.
769
00:33:01,540 --> 00:33:03,700
I do feel like the live album
gives you a different feeling
770
00:33:03,700 --> 00:33:05,450
when you listen to it. That's
the whole purpose of them,
771
00:33:05,450 --> 00:33:06,910
is that you do feel like
you're there,
772
00:33:06,910 --> 00:33:08,870
and they do feel like
the little --
773
00:33:08,870 --> 00:33:10,700
the little imperfections
are great.
774
00:33:10,700 --> 00:33:12,790
♪
775
00:33:12,790 --> 00:33:15,370
[ Audience cheers ]
776
00:33:15,370 --> 00:33:18,910
♪
777
00:33:18,910 --> 00:33:21,450
-♪ Ohh
778
00:33:21,450 --> 00:33:23,910
♪ Ohh-ohh
779
00:33:23,910 --> 00:33:26,580
♪
780
00:33:26,580 --> 00:33:27,620
-♪ I don't mind
781
00:33:27,700 --> 00:33:29,830
-♪ I don't mind
782
00:33:29,830 --> 00:33:33,500
-♪ Your love
783
00:33:33,500 --> 00:33:34,830
♪ I don't mind
784
00:33:34,950 --> 00:33:36,160
-♪ I don't mind
785
00:33:36,160 --> 00:33:38,750
-♪ The one you thinking of
786
00:33:38,750 --> 00:33:40,830
-James Brown
was an amazing singer.
787
00:33:40,830 --> 00:33:43,620
He comes out of
a Black church tradition
788
00:33:43,620 --> 00:33:46,080
where you know how to sing.
789
00:33:46,080 --> 00:33:48,910
You imbue a song
with a certain kind of power.
790
00:33:48,910 --> 00:33:50,750
You're able to tell
your own story
791
00:33:50,750 --> 00:33:54,080
by kind of pulling your voice
out of your body
792
00:33:54,080 --> 00:33:57,040
in such a way
that it enters into your music.
793
00:33:57,040 --> 00:34:00,580
-♪ I found someone
to love me ♪
794
00:34:00,580 --> 00:34:03,330
♪
795
00:34:03,330 --> 00:34:07,160
-James Brown.
He appealed to everybody.
796
00:34:07,160 --> 00:34:09,120
I get visitors at the Apollo
from France,
797
00:34:09,120 --> 00:34:13,790
Germany, Japan, Italy,
Australia, Belgium, Israel.
798
00:34:13,790 --> 00:34:15,540
And they all talk about
James Brown.
799
00:34:22,120 --> 00:34:23,040
-I'm a religious man
because a man must believe
800
00:34:23,040 --> 00:34:24,160
in something, you know?
801
00:34:24,160 --> 00:34:25,200
I know
I believe in myself, too.
802
00:34:25,200 --> 00:34:26,540
I'm religious that way, too.
803
00:34:26,540 --> 00:34:27,870
I'm religiously believing
in James Brown.
804
00:34:27,870 --> 00:34:29,370
-♪ I said I lost someone
805
00:34:29,370 --> 00:34:31,790
♪ But I know where
I'm gonna find them ♪
806
00:34:31,790 --> 00:34:33,160
♪ All aboard!
-♪ Yeah!
807
00:34:33,290 --> 00:34:35,250
-♪ All aboard!
-♪ Yeah!
808
00:34:35,250 --> 00:34:36,620
-♪ The night train
809
00:34:36,620 --> 00:34:42,290
♪
810
00:34:42,290 --> 00:34:44,330
-The success of
"Live at the Apollo"
811
00:34:44,330 --> 00:34:46,450
woke up another part
of James Brown,
812
00:34:46,450 --> 00:34:48,950
which is the business acumen.
813
00:34:48,950 --> 00:34:51,330
-To bootstrap if you were Black
814
00:34:51,330 --> 00:34:53,700
is Booker T. Washington theory.
815
00:34:53,700 --> 00:34:55,500
Work hard. Have a trade.
816
00:34:55,500 --> 00:34:57,250
You utilize what skill you have
817
00:34:57,250 --> 00:34:59,750
to bring yourself up
in the American fabric,
818
00:34:59,750 --> 00:35:02,250
and those will be the things
that were earned profit
819
00:35:02,250 --> 00:35:04,160
that helped to make you
more self-sufficient,
820
00:35:04,160 --> 00:35:05,870
which is really something
that James Brown
821
00:35:05,870 --> 00:35:07,500
was really, really big on.
822
00:35:07,500 --> 00:35:10,200
-This is a man who was fierce
in his self-determination
823
00:35:10,200 --> 00:35:12,160
and his desire to also have
824
00:35:12,160 --> 00:35:14,370
that kind of autonomy
and sovereignty.
825
00:35:14,370 --> 00:35:16,330
He was determined to do that.
826
00:35:16,330 --> 00:35:18,370
-Having a whole lot
of creativity about yourself
827
00:35:18,370 --> 00:35:20,750
and no place to exercise it,
it's very bad.
828
00:35:20,750 --> 00:35:24,370
-The tension between
James Brown and Syd Nathan
829
00:35:24,370 --> 00:35:26,910
was almost necessary for Brown's
830
00:35:26,910 --> 00:35:29,370
"I have to do it myself"
character.
831
00:35:29,370 --> 00:35:33,500
-Hold it. That was a good start,
man. We're rolling.
832
00:35:33,500 --> 00:35:35,870
-Tell him
not to holler that much.
833
00:35:35,870 --> 00:35:39,500
-Mr. Nathan said cool the melody
a little bit, you know.
834
00:35:39,500 --> 00:35:41,540
I mean, make it more of
a melodic thing.
835
00:35:41,540 --> 00:35:43,950
Because you're singing
the hell out of it,
836
00:35:43,950 --> 00:35:45,620
but, you know,
just a little more melody
837
00:35:45,620 --> 00:35:48,160
like you did on the --
-Trying to sing too hard.
838
00:35:48,160 --> 00:35:49,790
Tell him --
-Yeah, don't sing too hard.
839
00:35:49,790 --> 00:35:52,040
-♪ Get away from me
840
00:35:52,040 --> 00:35:54,790
-♪ Get away, get away
841
00:35:54,790 --> 00:35:57,290
-Well, one would easily say
that being in jail
842
00:35:57,290 --> 00:36:02,330
is a far cry more difficult
than speaking truth to power
843
00:36:02,330 --> 00:36:04,870
to a White man
who holds purse strings.
844
00:36:04,870 --> 00:36:07,620
Throughout all of his
difficult upbringing,
845
00:36:07,620 --> 00:36:11,870
James Brown was able to adapt
and was able to be ingenious.
846
00:36:11,870 --> 00:36:13,540
♪
847
00:36:13,540 --> 00:36:17,450
-♪ Why
848
00:36:17,450 --> 00:36:21,330
♪ Does everything
have to happen to me? ♪
849
00:36:21,330 --> 00:36:23,950
-James Brown felt
that he wasn't going to
850
00:36:23,950 --> 00:36:25,370
get the kind of money
851
00:36:25,370 --> 00:36:28,040
that he wanted
from King Records.
852
00:36:28,040 --> 00:36:32,040
He knew exactly what he wanted.
He knew exactly how to do it.
853
00:36:32,040 --> 00:36:33,660
-I don't want
to be totally programmed.
854
00:36:33,660 --> 00:36:36,370
I want to be able to think
for myself to some degree.
855
00:36:36,370 --> 00:36:38,830
I think one thing
that makes a Black man
856
00:36:38,830 --> 00:36:41,250
that's more heavier for the soul
857
00:36:41,250 --> 00:36:45,700
is because of the fact
that he had extra-hard knocks,
858
00:36:45,700 --> 00:36:48,450
and he's lived with
the word "can't" for so long.
859
00:36:48,450 --> 00:36:53,540
-W.E.B. Du Bois talks about
the way in which the slave song
860
00:36:53,540 --> 00:36:57,750
is the one great gift
that came from slavery.
861
00:36:57,750 --> 00:36:59,370
Everything else is crazy,
862
00:36:59,370 --> 00:37:02,000
but the song and the sound
863
00:37:02,000 --> 00:37:06,790
illuminates this truth
about the nature of freedom.
864
00:37:06,790 --> 00:37:11,290
-For James Brown,
the dollar is freedom and power.
865
00:37:11,290 --> 00:37:14,620
So he cuts a side deal
on Smash Records,
866
00:37:14,620 --> 00:37:17,410
doing what he felt
was best for his future.
867
00:37:17,410 --> 00:37:19,540
-Let's make a record.
One take. Here we go.
868
00:37:19,540 --> 00:37:21,790
♪
869
00:37:21,790 --> 00:37:25,620
-♪ You've got your
high-heeled sneakers on ♪
870
00:37:25,620 --> 00:37:27,500
-Smash Records.
They turned me loose.
871
00:37:27,500 --> 00:37:29,790
I wrote "Out of Sight"
and "Maybe the Last Time."
872
00:37:29,790 --> 00:37:31,040
Had a two-sided hit.
873
00:37:31,040 --> 00:37:33,370
-"Out of Sight" represents
874
00:37:33,370 --> 00:37:37,370
a major tempo shift
in James Brown's music.
875
00:37:37,370 --> 00:37:40,370
"Out of Sight" had a slower,
876
00:37:40,370 --> 00:37:42,790
slinkier, sexier,
877
00:37:42,790 --> 00:37:44,330
syncopated groove,
878
00:37:44,330 --> 00:37:46,410
and the slower that funk gets,
879
00:37:46,410 --> 00:37:48,750
the nastier funk gets.
880
00:37:48,750 --> 00:37:50,910
-You know, if you get
a good James Brown "Huh,"
881
00:37:50,910 --> 00:37:52,040
you felt it!
882
00:37:52,040 --> 00:37:53,870
-♪ Ho!
883
00:37:53,870 --> 00:37:55,200
♪ Hey, hey
884
00:37:55,200 --> 00:37:58,040
-He used an alias
for "Out of Sight."
885
00:37:58,040 --> 00:38:00,540
"Ted Wright"
is actually James Brown.
886
00:38:00,540 --> 00:38:03,450
Syd Nathan has an injunction
slapped on him
887
00:38:03,450 --> 00:38:05,000
to stop all future pressings.
888
00:38:05,000 --> 00:38:08,700
-Fortunately, at that moment,
it was a hit record.
889
00:38:08,700 --> 00:38:11,540
-In this sort of arm-wrestling
game that they had,
890
00:38:11,540 --> 00:38:13,620
James Brown had the upper hand
891
00:38:13,620 --> 00:38:15,660
because he comes back
to King Records
892
00:38:15,660 --> 00:38:18,370
on his own terms
with a bigger percentage.
893
00:38:18,370 --> 00:38:20,540
-Business is a part that
you've got to adapt yourself to
894
00:38:20,540 --> 00:38:23,370
so you can be prepared
for whatever might come up.
895
00:38:23,370 --> 00:38:25,200
-From one minute to another,
896
00:38:25,200 --> 00:38:30,580
you can't tell how this guy
James Brown is going to act,
897
00:38:30,580 --> 00:38:35,580
and we respect the fact
that he has made it.
898
00:38:35,580 --> 00:38:38,450
And he will fight with me
899
00:38:38,450 --> 00:38:41,620
and say,
"Mr. Nathan, you are wrong."
900
00:38:41,620 --> 00:38:43,410
♪
901
00:38:43,410 --> 00:38:44,910
-As an olive branch.
902
00:38:44,910 --> 00:38:48,410
Syd Nathan gave James Brown
his own imprint,
903
00:38:48,410 --> 00:38:50,830
which was Try Me Records.
904
00:38:50,830 --> 00:38:52,500
-Even when I was coming up
in the industry,
905
00:38:52,500 --> 00:38:54,660
myself or Puff or Jay-Z
or anybody in that era
906
00:38:54,660 --> 00:38:56,700
was always like, "Okay, well,
once we get a record big,
907
00:38:56,700 --> 00:38:58,580
then how do we get
our own record label?
908
00:38:58,580 --> 00:39:00,750
How do we get our own this?
How do we get our own that?"
909
00:39:00,750 --> 00:39:02,580
And he was really the first one
to show you
910
00:39:02,580 --> 00:39:04,040
that all that could happen.
911
00:39:04,040 --> 00:39:05,450
-James Brown was really setting
912
00:39:05,450 --> 00:39:06,870
the standard of excellence,
913
00:39:06,870 --> 00:39:09,500
having a crystallized vision
for himself
914
00:39:09,500 --> 00:39:11,330
where he wanted to be,
915
00:39:11,330 --> 00:39:13,250
always creating a "yes."
916
00:39:13,250 --> 00:39:16,500
And this is something
that I saw with Beyoncé.
917
00:39:16,500 --> 00:39:19,750
-♪ Alright tonight
918
00:39:19,750 --> 00:39:23,370
♪ And I do just
what I want, ow ♪
919
00:39:23,370 --> 00:39:24,750
-He wouldn't take no
for an answer.
920
00:39:24,750 --> 00:39:26,910
And he was fearless.
His music was fearless.
921
00:39:26,910 --> 00:39:29,870
His sound, sonically,
was fearless.
922
00:39:29,870 --> 00:39:34,830
-He decided that he wanted
to not only draw his own people,
923
00:39:34,830 --> 00:39:37,700
but he wanted
to draw White audiences.
924
00:39:37,700 --> 00:39:42,250
♪
925
00:39:42,250 --> 00:39:44,120
-He got on the "T.A.M.I. Show,"
926
00:39:44,120 --> 00:39:46,000
and everybody said,
927
00:39:46,000 --> 00:39:48,870
"Well, he's not gonna fit,"
and this and that.
928
00:39:48,870 --> 00:39:52,450
James Brown definitely
was a showman, and he proves it.
929
00:39:52,450 --> 00:39:55,200
-The stakes were high
in the "T.A.M.I. Show."
930
00:39:55,200 --> 00:39:57,370
Those were probably
the highest stakes
931
00:39:57,370 --> 00:39:59,370
that James Brown
had gone up against
932
00:39:59,370 --> 00:40:02,410
in terms of other artists.
933
00:40:02,410 --> 00:40:04,540
-The greatest of the great,
including such kings
934
00:40:04,540 --> 00:40:06,870
of rock entertainment as...
935
00:40:06,870 --> 00:40:09,580
♪
936
00:40:09,580 --> 00:40:11,410
...and today's hottest exponents
937
00:40:11,410 --> 00:40:13,200
of the Merseybeat from England,
938
00:40:13,200 --> 00:40:15,540
The Rolling Stones!
939
00:40:15,540 --> 00:40:17,500
-Steve Binder.
He was the producer.
940
00:40:17,500 --> 00:40:19,370
And Binder said,
"Well, you go on last."
941
00:40:19,370 --> 00:40:21,410
You kind of did what
you were asked to do.
942
00:40:21,410 --> 00:40:23,330
You're not gonna go,
"I'm not going to go on.
943
00:40:23,330 --> 00:40:24,830
I want to go on here.
I want to go there."
944
00:40:24,830 --> 00:40:26,700
If you're asked to go on
at the end, you go on at the end
945
00:40:26,700 --> 00:40:28,370
and you do your thing, you know?
946
00:40:28,370 --> 00:40:30,540
And then James came to me
and he said,
947
00:40:30,540 --> 00:40:32,540
"Well, I'm not comfortable
with this."
948
00:40:32,540 --> 00:40:34,910
And I said,
"Well, it's gonna be edited
949
00:40:34,910 --> 00:40:38,000
and you could end up
as the final act."
950
00:40:38,000 --> 00:40:40,200
In 50 years of hindsight,
951
00:40:40,200 --> 00:40:41,700
should have said
to Steve Binder,
952
00:40:41,700 --> 00:40:43,700
"I'd prefer to go on
before James."
953
00:40:43,700 --> 00:40:45,660
[ Laughs ]
But, you know, I didn't.
954
00:40:45,660 --> 00:40:47,700
-If you've been around
most entertainers,
955
00:40:47,700 --> 00:40:49,830
you know they do not like
956
00:40:49,830 --> 00:40:53,330
somebody taking away
that thunder away from them.
957
00:40:53,330 --> 00:40:54,580
And I'll say this about
958
00:40:54,580 --> 00:40:56,700
Mick Jagger
and the Rolling Stones.
959
00:40:56,700 --> 00:40:58,700
They had that "T.A.M.I. Show"
taken away from them
960
00:40:58,700 --> 00:41:01,660
by James Brown
and the Famous Flames.
961
00:41:01,660 --> 00:41:03,160
-♪ All aboard!
-♪ Yeah!
962
00:41:03,290 --> 00:41:04,620
-♪ All aboard!
-♪ Yeah!
963
00:41:04,620 --> 00:41:06,660
-♪ The night train
964
00:41:06,660 --> 00:41:08,290
♪
965
00:41:08,290 --> 00:41:10,200
[ Crowd cheering ]
966
00:41:10,200 --> 00:41:11,410
♪ Miami, Florida
967
00:41:11,410 --> 00:41:14,080
♪
968
00:41:14,080 --> 00:41:15,330
♪ Atlanta, Georgia
969
00:41:15,410 --> 00:41:17,660
♪ Atlanta, Georgia, ah!
970
00:41:17,660 --> 00:41:21,080
♪
971
00:41:21,080 --> 00:41:23,200
-The "T.A.M.I. Show"
was the first time
972
00:41:23,200 --> 00:41:26,620
you really got to see him
in front of a mixed crowd
973
00:41:26,620 --> 00:41:29,040
doing this amazing,
electrifying set.
974
00:41:29,040 --> 00:41:31,580
-Oh! Oh, God!
When he did "Night Train"?
975
00:41:31,580 --> 00:41:35,410
Oh, man! Yo! Come on. Come on
976
00:41:35,410 --> 00:41:37,450
-♪ Night...
♪ Train!
977
00:41:37,450 --> 00:41:38,790
-♪ Train
978
00:41:38,790 --> 00:41:47,910
♪
979
00:41:47,910 --> 00:41:50,700
-It really signaled
that Black music
980
00:41:50,700 --> 00:41:53,790
was a predominant force
in music.
981
00:41:53,790 --> 00:41:56,910
James Brown was literally
on his way to take over.
982
00:41:56,910 --> 00:42:03,370
♪
983
00:42:03,370 --> 00:42:10,120
♪
984
00:42:10,120 --> 00:42:16,910
♪
985
00:42:16,910 --> 00:42:23,540
♪
986
00:42:23,540 --> 00:42:24,950
♪ Yeah
987
00:42:24,950 --> 00:42:30,080
♪
988
00:42:30,080 --> 00:42:35,160
♪
989
00:42:35,160 --> 00:42:40,160
♪
74134
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