Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:02:13,657 --> 00:02:17,657
www.titlovi.com
2
00:02:20,657 --> 00:02:22,797
Hipgnosis is what it says.
3
00:02:22,832 --> 00:02:28,113
Hip, cool and groovy.
Gnostic, meaning wise.
4
00:02:33,843 --> 00:02:37,433
What I love
about vinyl is the artwork.
5
00:02:37,467 --> 00:02:39,089
Great photography,
6
00:02:39,124 --> 00:02:41,954
and graphic design,
and great imagination.
7
00:02:42,921 --> 00:02:45,544
Incredible songs.
Incredible albums.
8
00:02:45,579 --> 00:02:48,513
But synonymous
with so many of those records
9
00:02:48,547 --> 00:02:50,825
is the artwork of Hipgnosis.
10
00:02:53,863 --> 00:02:56,624
It was the
people who the work was for.
11
00:02:56,659 --> 00:03:00,456
The megastars of the late '60s,
early '70s, Hipgnosis,
12
00:03:00,490 --> 00:03:05,081
they were, in a way, a kind of
a lens of fascinating excess.
13
00:03:45,259 --> 00:03:48,538
I'd been kicked out of school
14
00:03:48,573 --> 00:03:51,058
and both my mother and father
lived abroad.
15
00:03:51,748 --> 00:03:54,337
So I found myself
footloose in Cambridge
16
00:03:54,372 --> 00:03:56,995
and I went to live in a house
in Clarendon Street.
17
00:03:57,029 --> 00:04:00,378
And I kept seeing
these very cool-looking people
18
00:04:00,412 --> 00:04:02,172
going in and out
of this one house.
19
00:04:02,207 --> 00:04:05,555
And I thought, "Now they're
people I should get to know."
20
00:04:08,662 --> 00:04:10,802
I went across the street,
21
00:04:10,836 --> 00:04:14,288
went upstairs and went into
this extraordinary room.
22
00:04:14,323 --> 00:04:15,600
I'd never seen anything
like it.
23
00:04:15,634 --> 00:04:17,222
It was Bohemian,
to say the least.
24
00:04:17,257 --> 00:04:18,499
It was full of graffiti.
25
00:04:18,534 --> 00:04:20,501
You know, Nietzsche,
"God is dead".
26
00:04:20,777 --> 00:04:24,056
A pair of army boots
drawn by Syd Barrett.
27
00:04:24,091 --> 00:04:26,680
I didn't even know
who Syd Barrett was then.
28
00:04:26,714 --> 00:04:28,406
Everybody was smoking dope,
29
00:04:28,440 --> 00:04:30,028
sitting around,
listening to music.
30
00:04:30,062 --> 00:04:32,099
John Coltrane,
something like that.
31
00:04:32,341 --> 00:04:35,378
And I was introduced
to this guy with long hair
32
00:04:35,413 --> 00:04:37,587
who was very brash.
33
00:04:37,622 --> 00:04:40,694
"Hello, man." That was Storm.
34
00:04:40,728 --> 00:04:44,663
Storm was, like,
the leader of this pack
35
00:04:44,698 --> 00:04:47,873
of very nice boys and girls.
36
00:04:47,908 --> 00:04:50,704
Um, but Storm
just wouldn't stop talking.
37
00:04:50,738 --> 00:04:52,844
He had been freely educated,
38
00:04:52,878 --> 00:04:54,984
and so he was very loud
and very free.
39
00:04:55,018 --> 00:04:58,539
He was also very bright.
Very chirpy.
40
00:04:58,746 --> 00:05:00,783
And he played rugby very well.
41
00:05:00,817 --> 00:05:04,442
We played in the same rugby 15.
42
00:05:05,305 --> 00:05:09,688
After the pub, we used to go
back to Storm's mother's house.
43
00:05:09,723 --> 00:05:12,864
We used to pile in, about
eight or nine or ten of us.
44
00:05:12,898 --> 00:05:15,004
Sometimes drunk, sometimes not.
45
00:05:15,038 --> 00:05:18,110
Storm's mother, Vanji,
was very liberal
46
00:05:18,145 --> 00:05:22,080
and didn't seem to mind
what we all got up to.
47
00:05:22,943 --> 00:05:24,358
So, Pink Floyd were there,
48
00:05:24,393 --> 00:05:26,187
but they weren't
called Pink Floyd.
49
00:05:26,222 --> 00:05:29,363
And, well, we were all there
getting a bit drunk,
50
00:05:29,398 --> 00:05:31,469
I don't know, or very stoned.
51
00:05:31,814 --> 00:05:34,782
So, I sat around,
and we smoked some joints.
52
00:05:34,817 --> 00:05:37,647
And the conversation
was full of laughter.
53
00:05:37,682 --> 00:05:39,787
I felt at home there somehow.
54
00:05:39,822 --> 00:05:44,033
I was kind of a loner, bit lost,
in a way. I was only 16.
55
00:05:44,723 --> 00:05:47,208
Anyway, couple of hours in...
56
00:05:50,867 --> 00:05:54,423
...big bang at the front door,
and it's the police.
57
00:05:54,906 --> 00:05:56,597
Everybody ran out of the room,
58
00:05:56,632 --> 00:05:59,600
shovelling pills, grass,
hash in their pockets.
59
00:05:59,635 --> 00:06:00,877
Out the back door.
60
00:06:01,153 --> 00:06:02,292
I stayed put.
61
00:06:02,327 --> 00:06:05,261
Anyway, the police got in
the house and found nothing.
62
00:06:05,295 --> 00:06:06,814
And we got a scolding.
63
00:06:06,849 --> 00:06:08,506
And Storm sat there
and he said to me,
64
00:06:08,540 --> 00:06:10,300
"Why didn't you leave
with the others?"
65
00:06:10,335 --> 00:06:14,028
And I said, "I don't believe
in dumping a sinking ship."
66
00:06:14,063 --> 00:06:16,341
"I believe in fighting it out
till the end."
67
00:06:16,376 --> 00:06:18,170
And from that moment on,
68
00:06:18,205 --> 00:06:23,348
we were in each other's company,
and never left.
69
00:06:23,383 --> 00:06:24,936
And became like brothers.
70
00:06:35,671 --> 00:06:40,123
Storm and Po worked for the
greatest artists in the world.
71
00:06:40,158 --> 00:06:42,988
Whether that was Pink Floyd,
whether it was Led Zeppelin
72
00:06:43,023 --> 00:06:44,956
whether it was Paul McCartney.
73
00:06:44,990 --> 00:06:46,682
People that could have worked
74
00:06:46,716 --> 00:06:49,409
with whomever
they wanted to work with.
75
00:06:49,823 --> 00:06:53,378
And Storm was
a really difficult guy.
76
00:06:53,999 --> 00:06:58,210
I'm described by some
as difficult to work with,
77
00:06:58,245 --> 00:07:03,112
by others as a ponce,
by some as a narcissist
78
00:07:04,251 --> 00:07:06,287
with an ego the size
a small planet,
79
00:07:06,322 --> 00:07:09,705
by some as really awkward,
argumentative,
80
00:07:09,739 --> 00:07:11,431
by others yet as grumpy.
81
00:07:11,465 --> 00:07:14,710
Very few as handsome and sexy,
which is the way I see myself.
82
00:07:14,744 --> 00:07:17,540
Somehow there was
a bonding between us.
83
00:07:17,575 --> 00:07:21,889
And because he was bright
and so intellectually sharp,
84
00:07:21,924 --> 00:07:23,788
I immediately gravitated
to that.
85
00:07:23,822 --> 00:07:25,272
I thought this man...
86
00:07:25,306 --> 00:07:27,343
I can learn something
from this man.
87
00:07:27,826 --> 00:07:29,828
None of us were aware
at the time
88
00:07:29,863 --> 00:07:31,830
that Pink Floyd
would come out of it,
89
00:07:31,865 --> 00:07:33,280
or so much creative talent
90
00:07:33,314 --> 00:07:35,316
would suddenly arrive
from that scene.
91
00:07:35,351 --> 00:07:37,629
But there was definitely
the undercurrent
92
00:07:37,664 --> 00:07:40,736
that we were
part of the hipsters.
93
00:08:07,072 --> 00:08:09,281
Pink Floyd were
getting a lot of attention.
94
00:08:09,316 --> 00:08:11,870
And suddenly everyone
was moving to London.
95
00:08:11,905 --> 00:08:13,838
Storm would go into
the Royal College of Art.
96
00:08:13,872 --> 00:08:16,910
And I thought, "Oh no,
I'm gonna be left behind."
97
00:08:16,944 --> 00:08:19,084
And he said,
"Well, just come with me
98
00:08:19,119 --> 00:08:20,534
in the autumn term and enrol,
99
00:08:20,569 --> 00:08:23,157
like you're one of the students
in the photographic school."
100
00:08:23,192 --> 00:08:25,712
I said, "I don't know anything
about photography."
101
00:08:25,746 --> 00:08:28,128
He said, "Well, come on.
I'll teach you."
102
00:08:28,162 --> 00:08:29,888
I said, "Well, what do I do?"
103
00:08:29,923 --> 00:08:34,306
He said, "You point, shoot,
reload and repeat."
104
00:08:34,341 --> 00:08:36,999
"Point, shoot,
reload and repeat."
105
00:08:37,033 --> 00:08:39,829
And Storm was aggressive
like that. I thought, "OK."
106
00:08:40,209 --> 00:08:41,486
Went down to the darkroom.
107
00:08:41,521 --> 00:08:44,006
And I stood next to him
and watched the picture
108
00:08:44,040 --> 00:08:46,284
I'd taken
some half an hour earlier
109
00:08:46,318 --> 00:08:48,320
come through
on this white piece of paper
110
00:08:48,355 --> 00:08:51,254
of this beautiful photograph
of a car.
111
00:08:51,289 --> 00:08:53,533
And I got goosebumps
all over me.
112
00:08:53,567 --> 00:08:57,467
I absolutely went,
"Oh, my God, this is alchemy."
113
00:08:57,502 --> 00:09:01,471
And I knew instantly
that's what I had to do.
114
00:09:01,506 --> 00:09:04,233
I need to be a photographer.
I wanna be a photographer.
115
00:09:04,267 --> 00:09:06,822
I don't care what it takes,
that's what I have to do.
116
00:09:06,856 --> 00:09:08,133
This is magic.
117
00:09:08,340 --> 00:09:13,000
So, for six months, I attended
the Royal College as a student.
118
00:09:13,035 --> 00:09:16,072
So already we're starting
to see the ducking and diving
119
00:09:16,107 --> 00:09:18,281
that was to characterise
Storm and Po's
120
00:09:18,316 --> 00:09:21,353
very successful artistic
business relationship.
121
00:09:30,915 --> 00:09:33,780
OK, Po. How did Hipgnosis
first get involved
122
00:09:33,814 --> 00:09:35,264
in sleeve design?
123
00:09:35,920 --> 00:09:38,888
Er, through the back door,
really. Um...
124
00:09:40,234 --> 00:09:43,928
We knew the Pink Floyd
in Cambridge. Um...
125
00:09:43,962 --> 00:09:45,826
And when we came to London,
126
00:09:45,861 --> 00:09:48,035
Floyd were starting
to do some things then.
127
00:09:48,070 --> 00:09:51,038
Well, they were starting, flat,
and they came along,
128
00:09:51,073 --> 00:09:52,833
and I suppose
because we'd been friends,
129
00:09:52,868 --> 00:09:56,250
it was sort of the natural thing
to say, "You're in visuals,
130
00:09:56,285 --> 00:09:58,252
why don't you have a go
at the album sleeve?"
131
00:09:58,287 --> 00:10:00,392
And that was
the first thing we did.
132
00:10:01,531 --> 00:10:04,880
Storm asked me.
He said... We're old friends,
133
00:10:04,914 --> 00:10:08,815
even then, when I was 22
and he was 24,
134
00:10:08,849 --> 00:10:13,474
if I could persuade the others
to let them do the album cover.
135
00:10:15,097 --> 00:10:19,066
And they were young,
and I guess you'd say vital.
136
00:10:19,101 --> 00:10:21,448
And that's what
I thought we needed.
137
00:10:21,482 --> 00:10:27,005
Something a bit more unusual
and wilder, I guess.
138
00:10:27,730 --> 00:10:29,870
We wanted to create an image
139
00:10:29,905 --> 00:10:31,561
for Pink Floyd at that time
140
00:10:31,596 --> 00:10:35,186
that was based on
what they called space rock.
141
00:10:36,566 --> 00:10:39,121
We tried to simulate
on the picture
142
00:10:39,155 --> 00:10:41,744
a kind of swirling cosmos
of images
143
00:10:41,779 --> 00:10:43,297
that were supposed to represent
144
00:10:43,332 --> 00:10:48,509
a kind of kaleidoscopic feeling
of a simulated drug experience.
145
00:10:50,063 --> 00:10:51,685
Storm had the idea.
He said,
146
00:10:51,720 --> 00:10:54,170
"Let's take a picture
out of this alchemical book,
147
00:10:54,205 --> 00:10:57,035
let's take a picture out of a
Marvel comic of Doctor Strange."
148
00:10:57,070 --> 00:10:59,659
"Let's do this,
let's do that. OK."
149
00:10:59,693 --> 00:11:00,729
I got the Pentax,
150
00:11:00,763 --> 00:11:03,766
and I shot these things
all in black and white.
151
00:11:04,077 --> 00:11:05,665
Processed the film
in the darkroom,
152
00:11:05,699 --> 00:11:08,598
and started to create,
through the enlarger
153
00:11:08,633 --> 00:11:11,325
by shielding off different parts
of the paper,
154
00:11:11,360 --> 00:11:12,706
and then changing the negative
155
00:11:12,741 --> 00:11:17,849
and then doing it again, and
then this montage of pictures.
156
00:11:17,884 --> 00:11:19,955
There were dozens
of different versions.
157
00:11:19,989 --> 00:11:22,302
But then there was one
that just zinged out.
158
00:11:23,337 --> 00:11:26,616
So then I knew how to hand tint
and hand colour.
159
00:11:28,549 --> 00:11:31,449
But there was pressure
from the record company
160
00:11:31,483 --> 00:11:34,452
to actually have a picture
of the band somewhere.
161
00:11:34,486 --> 00:11:36,350
We then went to Hampstead Pond,
162
00:11:36,385 --> 00:11:38,801
where we photographed the band
in infrared film.
163
00:11:39,146 --> 00:11:41,183
And we placed a little picture
of the band
164
00:11:41,217 --> 00:11:43,323
in infrared in there
from that session.
165
00:11:43,357 --> 00:11:45,774
And that was the very,
very first album cover,
166
00:11:45,808 --> 00:11:48,121
really, that we did.
167
00:11:52,056 --> 00:11:53,609
There was some genius in there,
168
00:11:53,643 --> 00:11:56,992
but there were times when
they weren't that professional.
169
00:11:57,026 --> 00:11:58,856
But they were learning
as they went along,
170
00:11:58,890 --> 00:12:01,617
and they had to work everything
out from the beginning.
171
00:12:01,651 --> 00:12:05,034
It was such a simplistic
artwork, but it worked for them.
172
00:12:05,069 --> 00:12:08,693
And it started Storm's
and my career.
173
00:12:10,246 --> 00:12:13,974
They represent the golden age
of the music business
174
00:12:14,009 --> 00:12:16,874
where people believed
that music was art
175
00:12:16,908 --> 00:12:18,738
and it could change the world.
176
00:12:19,255 --> 00:12:21,464
Whereas now,
music is a commodity
177
00:12:21,499 --> 00:12:24,536
and it changes the share price
178
00:12:24,571 --> 00:12:26,780
of whatever company
it's attached to.
179
00:12:26,815 --> 00:12:30,266
Whereas back in the '60s,
rock stars were artists
180
00:12:30,301 --> 00:12:33,269
and graphic designers
were artists.
181
00:12:33,304 --> 00:12:35,582
All that work
has stood the test of time.
182
00:12:49,596 --> 00:12:52,668
The name "Hipgnosis"
came from Syd Barrett.
183
00:12:53,220 --> 00:12:55,119
He was living in our flat
at the time,
184
00:12:55,153 --> 00:12:58,018
and one day, Storm and I
came up in the elevator.
185
00:12:58,053 --> 00:13:00,227
And we had this beautiful
white painted door,
186
00:13:00,262 --> 00:13:03,092
and somebody had written in biro
"hipgnosis".
187
00:13:03,127 --> 00:13:04,611
Exactly the same spelling.
188
00:13:04,645 --> 00:13:07,925
"Oh, somebody's written...
We gotta paint the door now."
189
00:13:07,959 --> 00:13:11,169
Walked in, and there's Syd.
190
00:13:11,204 --> 00:13:13,378
And Storm said,
"Did you write that?"
191
00:13:13,413 --> 00:13:16,657
And Syd shuffled and looked very
sheepish, and sort of nodded
192
00:13:16,692 --> 00:13:20,282
and sort of walked away
as he normally did at that time.
193
00:13:20,316 --> 00:13:22,318
It wasn't Syd, who did all sorts
194
00:13:22,353 --> 00:13:24,251
of extraordinary,
wonderful things.
195
00:13:24,286 --> 00:13:27,427
Dave Henderson came up
with the idea of Hipgnosis.
196
00:13:27,461 --> 00:13:30,706
A friend called Adrian Haggard,
he wrote on the wall
197
00:13:30,740 --> 00:13:33,605
the word "hipgnosis"
with a "G" in it.
198
00:13:33,640 --> 00:13:35,849
And if anyone says
anything else,
199
00:13:35,884 --> 00:13:39,163
it was Adrian Haggard
that came up with the name.
200
00:13:39,197 --> 00:13:42,787
We admired this pun
on gnostic knowledge
201
00:13:42,822 --> 00:13:44,306
and being hip,
202
00:13:44,340 --> 00:13:45,686
and Storm seized it.
203
00:13:45,721 --> 00:13:50,243
Storm went,
"Hip, cool, gnostic, wise."
204
00:13:50,277 --> 00:13:52,659
"Let's call ourselves
Hipgnosis." That was it.
205
00:14:05,775 --> 00:14:09,227
We lived in a flat
that became fairly notorious
206
00:14:09,262 --> 00:14:10,746
called Egerton Court,
207
00:14:10,780 --> 00:14:14,336
which was in an area of London
called South Kensington.
208
00:14:15,095 --> 00:14:17,684
And this is the height
of psychedelia,
209
00:14:17,718 --> 00:14:21,205
height of the so-called
hippie revolution.
210
00:14:30,870 --> 00:14:34,252
Now, Egerton Court
had its own history.
211
00:14:39,188 --> 00:14:42,467
Roman Polanski had just made
Repulsionin it.
212
00:14:42,502 --> 00:14:46,333
And I remember one day
Storm had all these...
213
00:14:46,644 --> 00:14:48,715
theatrical lights in his room.
214
00:14:48,749 --> 00:14:51,062
And he said, "They were
abandoned on the stairs."
215
00:14:51,097 --> 00:14:55,480
Which was the beginning
of Hipgnosis's lighting
216
00:14:55,515 --> 00:14:57,931
and camera equipment.
217
00:14:59,691 --> 00:15:02,902
We started to hear
about this drug called LSD.
218
00:15:02,936 --> 00:15:04,869
And we started to take it.
219
00:15:04,904 --> 00:15:07,320
At this point, things
accelerated considerably.
220
00:15:16,260 --> 00:15:18,469
When I first took LSD
at Egerton Court,
221
00:15:18,503 --> 00:15:20,436
I thought,
"Well, I've gotta try this."
222
00:15:20,471 --> 00:15:23,129
So one night, I'm with Storm
and a couple of other people.
223
00:15:23,163 --> 00:15:24,716
You know, we dropped a tab.
224
00:15:25,890 --> 00:15:29,756
Taking LSD
completely changed my life.
225
00:15:29,790 --> 00:15:33,070
I could sort of see that nothing
was actually solid,
226
00:15:33,104 --> 00:15:37,833
that the table was just all
colour, all sort of atoms.
227
00:15:37,867 --> 00:15:43,356
I didn't experience any fear
at that time. Later I did.
228
00:15:43,390 --> 00:15:45,220
And I just remember laughing.
229
00:15:45,254 --> 00:15:47,325
Laughing and laughing
and laughing.
230
00:15:47,360 --> 00:15:50,156
Everything was so funny,
so intense.
231
00:15:50,190 --> 00:15:52,537
It was kind of magical.
232
00:16:02,478 --> 00:16:04,653
At Egerton Court, we were
taking quite a lot of LSD.
233
00:16:04,687 --> 00:16:08,484
And I began to notice there was
a change in the atmosphere
234
00:16:08,519 --> 00:16:10,521
with the people
in the apartment.
235
00:16:11,591 --> 00:16:13,455
In the Cambridge group,
236
00:16:13,489 --> 00:16:15,698
it occasioned a great split,
237
00:16:15,733 --> 00:16:19,979
LSD being the dangerously
powerful substance that it is.
238
00:16:20,013 --> 00:16:22,567
First of all, Syd Barrett
came and joined us.
239
00:16:22,602 --> 00:16:24,707
He'd been booted out of
Pink Floyd by that time
240
00:16:24,742 --> 00:16:27,538
because he was
just too difficult.
241
00:16:27,572 --> 00:16:31,266
He was frightening.
His eyes were black.
242
00:16:31,300 --> 00:16:33,509
LSD had done him in.
243
00:16:33,544 --> 00:16:36,340
And he lived in the room
opposite me.
244
00:16:36,374 --> 00:16:41,448
And... there was a fear
that emanated from him.
245
00:16:41,483 --> 00:16:44,486
And when you've taken
quite a lot of LSD,
246
00:16:44,520 --> 00:16:47,489
you feel your senses
in overdrive.
247
00:16:47,523 --> 00:16:50,181
So, I began to pick up on that.
248
00:16:50,216 --> 00:16:53,184
It was horrible. And then other
people began to pick up on it.
249
00:16:53,219 --> 00:16:54,875
And then we started
to get paranoid.
250
00:16:54,910 --> 00:16:56,808
You couldn't look somebody
in the eye.
251
00:17:00,088 --> 00:17:03,125
I began to have hallucinations
where I didn't want them.
252
00:17:03,160 --> 00:17:04,609
I couldn't smoke dope any more.
253
00:17:04,644 --> 00:17:09,131
It began to affect my brain and
set me back into an LSD mode,
254
00:17:09,166 --> 00:17:10,408
which I didn't want.
255
00:17:10,443 --> 00:17:13,860
You know, I was working.
I didn't have time for this.
256
00:17:14,654 --> 00:17:17,588
Storm also had
some upsetting experiences.
257
00:17:17,622 --> 00:17:20,660
And we both finished up
going to psychiatrists.
258
00:17:20,694 --> 00:17:23,387
And it worked.
I talked through a lot of shit.
259
00:17:23,421 --> 00:17:26,493
And I realised that, in one way,
260
00:17:26,528 --> 00:17:28,737
LSD had given me
lateral thinking.
261
00:17:28,771 --> 00:17:31,119
I could think out of the box.
It was really easy.
262
00:17:31,153 --> 00:17:33,742
And I think that was part
of the success of Hipgnosis,
263
00:17:33,776 --> 00:17:37,159
that both Storm and I
could easily adapt
264
00:17:37,194 --> 00:17:40,611
to moving away from the norm.
265
00:17:43,579 --> 00:17:45,616
Once I'm trying to do a design,
266
00:17:45,650 --> 00:17:48,722
I don't mind where
the inspiration comes from.
267
00:17:48,757 --> 00:17:52,243
So I will plunder any artist
I can possibly find.
268
00:17:52,278 --> 00:17:54,038
I don't really care.
269
00:17:54,073 --> 00:17:58,525
I don't feel thieving
is what I do, it's borrowing.
270
00:17:59,181 --> 00:18:01,252
So, in that sense, you plunder
271
00:18:01,287 --> 00:18:04,186
the art world willy-nilly,
as it were.
272
00:18:05,532 --> 00:18:08,190
After the success
of Saucerful of Secrets,
273
00:18:08,225 --> 00:18:11,952
Pink Floyd went on tour,
and they wanted some posters.
274
00:18:11,987 --> 00:18:14,679
I took a photograph
of a cosmic scene
275
00:18:14,714 --> 00:18:16,371
of stars and stuff like that.
276
00:18:16,405 --> 00:18:18,476
And then I took a photograph
of a clock.
277
00:18:18,511 --> 00:18:20,651
And then I took a photograph
of Storm's ear.
278
00:18:20,685 --> 00:18:23,309
And then Storm
started to mix and match
279
00:18:23,343 --> 00:18:25,449
and suddenly we had this poster.
280
00:18:25,483 --> 00:18:28,866
These three posters,
they were impressive.
281
00:18:28,900 --> 00:18:30,868
I was so knocked out with them.
282
00:18:30,902 --> 00:18:33,319
It was an important
stepping stone because, again,
283
00:18:33,353 --> 00:18:35,907
it was a second commission
from Pink Floyd.
284
00:18:35,942 --> 00:18:38,841
And then other work
started to come in.
285
00:18:52,096 --> 00:18:55,513
Storm and I then decided
to make a go of it.
286
00:18:55,548 --> 00:18:57,860
We'd started a business.
We hadn't intended to.
287
00:18:57,895 --> 00:19:00,691
If you'd said to me, "Were you
going to go into album covers?"
288
00:19:00,725 --> 00:19:04,143
Absolutely no way at all.
I never even thought about it.
289
00:19:04,177 --> 00:19:05,558
But we had.
290
00:19:06,662 --> 00:19:09,734
We don't have particular roles.
I mean, they vary.
291
00:19:09,769 --> 00:19:13,600
I would say that Po
is better at photography.
292
00:19:13,635 --> 00:19:16,258
But I probably have
a few more ideas.
293
00:19:16,638 --> 00:19:19,019
I tend to be much more
sentimental, romantic,
294
00:19:19,054 --> 00:19:22,299
slightly old-fashioned.
295
00:19:22,954 --> 00:19:26,234
Storm and I worked so well
together, we really did.
296
00:19:26,268 --> 00:19:27,821
We sort of had a synergy.
297
00:19:38,384 --> 00:19:40,662
Storm said,
"Let's just do a cover
298
00:19:40,696 --> 00:19:43,906
that's completely meaningless,
has no meaning whatsoever."
299
00:19:43,941 --> 00:19:46,702
"What's the most meaningless
thing we can do?"
300
00:19:46,737 --> 00:19:48,463
"We'll just get
a picture of a cow
301
00:19:48,497 --> 00:19:49,705
and we'll stick it on there."
302
00:19:49,740 --> 00:19:51,638
All I did was
I drove out of London.
303
00:19:51,673 --> 00:19:53,778
This is the first cow I saw.
304
00:19:53,813 --> 00:19:55,918
We jumped over a fence,
took a picture of a cow,
305
00:19:55,953 --> 00:19:57,817
got in the car and came home.
306
00:19:57,851 --> 00:20:00,268
Lulubelle III, she was called.
307
00:20:00,578 --> 00:20:02,580
And we photographed that,
308
00:20:02,615 --> 00:20:05,065
showed the band,
and Roger went, "That's it."
309
00:20:05,100 --> 00:20:08,724
"That's it." And Storm said,
"There's one proviso:
310
00:20:08,759 --> 00:20:11,382
no name on the cover
and no title."
311
00:20:11,417 --> 00:20:13,142
He went, "Perfect."
312
00:20:13,177 --> 00:20:17,526
I was probably one of a great
chorus of voices that went,
313
00:20:17,561 --> 00:20:19,252
"Oh, how fucking cool is that?"
314
00:20:19,287 --> 00:20:22,151
"Putting a cow on
a record cover. That's weird."
315
00:20:22,497 --> 00:20:24,706
When I showed it
to the managing director
316
00:20:24,740 --> 00:20:27,743
of the record company,
he went apoplectic.
317
00:20:27,778 --> 00:20:29,469
The veins in his neck stood out.
318
00:20:29,780 --> 00:20:31,540
And he kept scratching his head
319
00:20:31,575 --> 00:20:33,646
and getting redder and crosser,
and saying to me,
320
00:20:33,680 --> 00:20:35,510
"What has a cow got to do
with Pink Floyd?"
321
00:20:35,544 --> 00:20:36,994
"Are you fucking mad?"
322
00:20:37,028 --> 00:20:39,997
So I said, "It's not my fault.
It's their fault. Blame them."
323
00:20:40,031 --> 00:20:42,758
So this is another example of
getting away with blue murder,
324
00:20:42,793 --> 00:20:44,070
getting away
with a hell of a lot
325
00:20:44,104 --> 00:20:46,935
because what has a cow
got to do with Pink Floyd?
326
00:20:46,969 --> 00:20:48,833
They're one of the few bands
who, at the time,
327
00:20:48,868 --> 00:20:50,835
could get away with
this kind of rubbish.
328
00:20:50,870 --> 00:20:53,873
They were so overwhelmed
by it...
329
00:20:55,012 --> 00:20:57,739
...that, I mean, they were
absolutely surprised.
330
00:20:57,773 --> 00:20:59,672
They said, um,
you know, "Great."
331
00:20:59,706 --> 00:21:02,088
"We've gotta have multi-million-
dollar spending on this."
332
00:21:02,122 --> 00:21:06,713
And they promoted it with large
inflatable pink cow udders
333
00:21:06,748 --> 00:21:08,508
that went out
to all the dealers,
334
00:21:08,543 --> 00:21:10,372
the record shops,
I mean, in thousands.
335
00:21:10,407 --> 00:21:12,961
And I always remember
going to LA
336
00:21:12,995 --> 00:21:16,516
and walking down Sunset Strip,
and there was the cow.
337
00:21:16,551 --> 00:21:17,931
And I remember people saying,
338
00:21:17,966 --> 00:21:20,865
"Have you seen that picture
of the cow on the Strip?"
339
00:21:20,900 --> 00:21:22,453
Of course, it's a failure
340
00:21:22,488 --> 00:21:25,180
because the cow itself
becomes iconic.
341
00:21:25,214 --> 00:21:27,286
And it's not a nothing cover
in the end.
342
00:21:27,320 --> 00:21:31,773
It seems like it has some sort
of special meaning or something.
343
00:21:31,807 --> 00:21:33,430
It was very nice sometimes
344
00:21:33,464 --> 00:21:36,329
just to make sure there was
something there that just said,
345
00:21:36,364 --> 00:21:40,299
you know, this isn't really a
hundred percent full-on serious.
346
00:21:40,333 --> 00:21:43,405
It's very difficult to tell
whether you're,
347
00:21:43,440 --> 00:21:45,131
you know, doing art,
348
00:21:45,165 --> 00:21:47,167
like, whether the picture
is what you want
349
00:21:47,202 --> 00:21:49,998
or whether it's something that's
proscribed by something else,
350
00:21:50,032 --> 00:21:51,724
ie, a client that's come along
and said,
351
00:21:51,758 --> 00:21:55,141
"Can I have picture for
this jacket, for this record?"
352
00:21:56,625 --> 00:22:00,629
The vitriolic quality
of reaction has,
353
00:22:00,664 --> 00:22:04,115
to me, been a testament
of how effective it is.
354
00:22:04,840 --> 00:22:06,601
-OK, Po.
-OK, Dave.
355
00:22:06,635 --> 00:22:09,017
Being provocative
got us noticed.
356
00:22:09,051 --> 00:22:10,984
We were keen to have a career.
357
00:22:11,019 --> 00:22:13,884
We wanted to make it.
We were ambitious.
358
00:22:13,918 --> 00:22:16,404
We started looking
for premises.
359
00:22:16,438 --> 00:22:19,510
And what came up
was Denmark Street.
360
00:22:19,545 --> 00:22:21,340
6 Denmark Street.
361
00:22:21,374 --> 00:22:23,825
Oh, it was appalling.
It was terrible.
362
00:22:23,859 --> 00:22:26,275
They didn't have a toilet.
I think they just had a sink.
363
00:22:26,310 --> 00:22:28,588
You'd think,
how did such polished work
364
00:22:28,623 --> 00:22:30,107
come out of such a dump?
365
00:22:30,383 --> 00:22:32,972
It was a mess. Always was.
366
00:22:33,006 --> 00:22:34,905
Disgusting place,
quite honestly.
367
00:22:34,939 --> 00:22:37,770
I remember The Shadows
came there once
368
00:22:37,804 --> 00:22:39,634
and said,
"Do you have a toilet?"
369
00:22:39,668 --> 00:22:43,292
We said,
"No, we pee in the sink."
370
00:22:43,327 --> 00:22:45,433
So they said,
"OK, if you pee in the sink,
371
00:22:45,467 --> 00:22:46,641
we'll pee in the sink."
372
00:22:46,675 --> 00:22:50,507
The studio was a shithole.
373
00:22:50,541 --> 00:22:52,267
It was a dance studio.
374
00:22:52,301 --> 00:22:55,374
And there was a guy there
living with a woman.
375
00:22:55,408 --> 00:22:59,205
And they got a big grand piano
in the middle of the room.
376
00:22:59,239 --> 00:23:03,174
And he said, "I need to get out
of here, now."
377
00:23:03,209 --> 00:23:06,315
And he said, "Give me some
money, and we'll be gone."
378
00:23:06,350 --> 00:23:08,179
And he said,
"And I don't want the piano."
379
00:23:08,214 --> 00:23:13,633
So, literally, within two weeks,
Storm and I had a studio.
380
00:23:14,254 --> 00:23:16,118
I didn't know what to do
with this piano.
381
00:23:16,153 --> 00:23:18,569
So I walked up the road
to Heal's,
382
00:23:18,604 --> 00:23:20,433
to their piano department,
and said,
383
00:23:20,813 --> 00:23:22,124
"Are you interested in this?"
384
00:23:22,159 --> 00:23:24,851
They said,
"This is a very valuable piano."
385
00:23:24,886 --> 00:23:27,026
And they gave us enough money
for it
386
00:23:27,060 --> 00:23:29,718
to buy all our first
camera equipment,
387
00:23:29,753 --> 00:23:31,237
all our first
lighting equipment,
388
00:23:31,271 --> 00:23:34,792
and to build a darkroom,
and all the darkroom equipment.
389
00:23:34,827 --> 00:23:36,898
It was a gift from God.
390
00:23:36,932 --> 00:23:39,348
And the biggest mistake we made
391
00:23:39,383 --> 00:23:41,834
was we still used a bath,
392
00:23:41,868 --> 00:23:44,388
a proper bath,
to wash the prints in.
393
00:23:44,423 --> 00:23:47,356
And, of course, that was
a disaster, because...
394
00:23:47,391 --> 00:23:50,843
not long after we'd been there,
the prints clogged up the bath,
395
00:23:50,877 --> 00:23:52,845
it overflowed
over a long weekend,
396
00:23:52,879 --> 00:23:56,262
and flooded the antique
Greek bookshop underneath us,
397
00:23:56,296 --> 00:23:59,645
causing tens of thousands
of pounds' worth of damage.
398
00:24:00,749 --> 00:24:02,958
Luckily we were insured.
399
00:24:02,993 --> 00:24:06,375
They were rascals.
Yes, definitely.
400
00:24:06,410 --> 00:24:10,241
Well, a little bit...
little bit shady.
401
00:24:12,347 --> 00:24:15,971
Po did all sorts of things
untoward.
402
00:24:16,006 --> 00:24:18,457
He sold a car that fell to bits.
403
00:24:19,388 --> 00:24:23,013
London was lawless.
It really was in the late '60s.
404
00:24:23,358 --> 00:24:27,155
And one was just part
of that whole lawlessness.
405
00:24:27,189 --> 00:24:30,434
I remember throwing a sofa
off a roof
406
00:24:30,469 --> 00:24:32,401
because it wouldn't fit
in the apartment,
407
00:24:32,436 --> 00:24:35,750
and it landed on a taxi.
Nothing ever happened.
408
00:24:35,784 --> 00:24:38,304
He did all sorts of things.
No, he's a crook.
409
00:24:39,581 --> 00:24:40,893
I could hotwire a car.
410
00:24:40,927 --> 00:24:42,929
I could hotwire a Mini
and steal it for somebody,
411
00:24:42,964 --> 00:24:44,034
then sell it.
412
00:24:44,068 --> 00:24:46,105
It was just extra money
and it was fun.
413
00:24:46,139 --> 00:24:47,624
I'm sure Po
wouldn't mind me saying
414
00:24:47,658 --> 00:24:50,489
that he would sell his
grandmother for the right price.
415
00:24:51,179 --> 00:24:54,872
And he had lots of
laundered money!
416
00:24:55,977 --> 00:24:57,565
When the '60s exploded,
417
00:24:57,599 --> 00:24:59,601
people were getting rich
suddenly.
418
00:24:59,636 --> 00:25:00,982
Everything was game.
419
00:25:01,016 --> 00:25:03,950
Storm wasn't motivated
by money at all,
420
00:25:03,985 --> 00:25:06,781
which must have been
a massive irritation to Po.
421
00:25:07,091 --> 00:25:10,439
I just wanted to
make money and be successful
422
00:25:10,474 --> 00:25:13,684
and do the things I loved to do,
which were creative things.
423
00:25:13,719 --> 00:25:15,375
And Storm was the same, really.
424
00:25:16,998 --> 00:25:19,138
We would get the number 50 bus
into town
425
00:25:19,172 --> 00:25:20,898
to buy these records
when they came out
426
00:25:20,933 --> 00:25:23,004
by The Smiths or The Jam.
427
00:25:23,038 --> 00:25:26,904
And we'd sit and stare...
428
00:25:27,560 --> 00:25:29,251
at the artwork all the way home,
429
00:25:29,286 --> 00:25:31,737
and read it all before you
got home and even played it.
430
00:25:31,771 --> 00:25:33,739
Where was it recorded,
who played on what,
431
00:25:33,773 --> 00:25:35,706
what the sleeve notes were.
432
00:25:35,741 --> 00:25:38,847
The lyrics to the album if they
happened to be on there.
433
00:25:38,882 --> 00:25:42,195
And there's a great quote
from someone.
434
00:25:42,230 --> 00:25:47,062
"Vinyl is like
the poor man's art collection."
435
00:25:47,097 --> 00:25:50,100
You get these posh people
who've got art on the wall.
436
00:25:50,134 --> 00:25:52,620
Working-class people
have got art on the floor,
437
00:25:52,654 --> 00:25:54,000
stacked against the wall.
438
00:25:54,035 --> 00:25:55,726
And I thought
that was a great quote.
439
00:25:55,761 --> 00:25:58,557
It's so good, it must have been
mine, but I don't think it was.
440
00:26:00,213 --> 00:26:04,459
The first time that we
really got publicity
441
00:26:04,493 --> 00:26:09,291
about what we were doing was
when we did The Nice Elegy.
442
00:26:19,957 --> 00:26:22,373
Elegy came directly
from the music.
443
00:26:22,408 --> 00:26:25,376
I'd been playing the music
just prior to going to bed.
444
00:26:25,687 --> 00:26:29,726
In my mind I saw this desert
populated with red footballs.
445
00:26:29,760 --> 00:26:34,696
And when I told Po, he said,
"That's absolutely insane."
446
00:26:34,731 --> 00:26:36,215
"What's it got to do
with anything?"
447
00:26:36,249 --> 00:26:38,355
I said, "It's something
that felt like the music."
448
00:26:38,597 --> 00:26:41,600
And somehow we managed
to persuade Keith Emerson
449
00:26:41,634 --> 00:26:43,153
that it was a great idea.
450
00:26:43,187 --> 00:26:45,396
I then went to the record
company who were Charisma,
451
00:26:45,431 --> 00:26:47,536
and it was run by a guy
called Tony Stratton-Smith
452
00:26:47,571 --> 00:26:50,022
who was a real character.
And he looked at us.
453
00:26:50,056 --> 00:26:51,402
He was highly educated,
454
00:26:51,437 --> 00:26:53,163
and he said,
"This is an amazing image."
455
00:26:53,197 --> 00:26:55,096
"It's a piece of landscape art."
456
00:26:55,130 --> 00:26:56,891
"But where
are you gonna do this?"
457
00:26:56,925 --> 00:26:59,065
"Saunton Sands or something?"
458
00:26:59,100 --> 00:27:02,551
So we both said, "Sahara,"
being the only desert we knew.
459
00:27:02,862 --> 00:27:04,553
And that's what we did.
460
00:27:04,588 --> 00:27:08,385
Storm and I had to get
60-ish footballs, deflated.
461
00:27:08,419 --> 00:27:10,559
It was the only way
to ship them by plane.
462
00:27:10,594 --> 00:27:13,148
And I tried to pump up
one of these balls.
463
00:27:13,183 --> 00:27:16,980
It took 20 minutes.
And we had 60 of them.
464
00:27:23,711 --> 00:27:25,057
But it made a stir.
465
00:27:25,091 --> 00:27:27,024
And suddenly people realised
466
00:27:27,059 --> 00:27:29,648
you could do anything
on an album cover
467
00:27:29,682 --> 00:27:31,097
if it was interesting.
468
00:27:31,132 --> 00:27:35,446
And to me, it's the
tipping point of Hipgnosis
469
00:27:35,481 --> 00:27:39,692
whereby we realised we could do
a piece of land art
470
00:27:39,727 --> 00:27:41,970
and sell it as an album cover.
471
00:27:42,005 --> 00:27:43,420
And we learned from this
472
00:27:43,454 --> 00:27:46,423
not only that we could do
something outlandish
473
00:27:46,457 --> 00:27:50,151
but also that
if the musician liked it,
474
00:27:50,185 --> 00:27:53,430
this was an absolutely
pivotal, crucial point.
475
00:27:55,604 --> 00:27:57,503
Once you got into
Rolling Stone,
476
00:27:57,537 --> 00:27:59,436
which everybody read
at that time,
477
00:27:59,470 --> 00:28:01,852
it was the biggest-selling
rock paper there was,
478
00:28:01,887 --> 00:28:03,716
people began to
sit up and take notice.
479
00:28:10,516 --> 00:28:14,727
1973 was the tipping point
because during that year,
480
00:28:14,762 --> 00:28:16,936
we worked for many big bands.
481
00:28:16,971 --> 00:28:19,628
And suddenly
we were the go-to studio.
482
00:28:19,663 --> 00:28:23,771
♪ Well, the rain exploded
with a mighty crash
483
00:28:23,805 --> 00:28:26,705
♪ As we fell into the sun
484
00:28:28,776 --> 00:28:32,365
I have to say, when you get
a call from a Beatle,
485
00:28:32,400 --> 00:28:35,368
it was a bit like a call
from God.
486
00:28:35,714 --> 00:28:38,268
♪ Band on the run
487
00:28:39,545 --> 00:28:42,272
♪ Band on the run
488
00:28:43,549 --> 00:28:47,001
Admiring their work
that I'd seen with Pink Floyd,
489
00:28:47,035 --> 00:28:48,554
I just rang 'em up,
490
00:28:48,588 --> 00:28:51,039
and just said,
"I've got an album coming up,
491
00:28:51,074 --> 00:28:53,283
and I've got a rough idea
for it."
492
00:28:53,317 --> 00:28:55,423
"Are you interested
in working with me?"
493
00:28:55,699 --> 00:29:00,221
"I like the idea of, um,
a group of escapees
494
00:29:00,255 --> 00:29:03,465
escaping out of the prison.
What would you stage it like?"
495
00:29:03,776 --> 00:29:07,124
I'm trying to think of those
things, those tableaus
496
00:29:07,159 --> 00:29:10,679
they used to have
of ancient Greece, you know.
497
00:29:10,714 --> 00:29:13,993
Anyway, this was, like, staged,
it was a prison escape.
498
00:29:15,615 --> 00:29:18,170
He gave us a list
of people that he wanted
499
00:29:18,204 --> 00:29:19,688
to be part of the prison break.
500
00:29:19,723 --> 00:29:22,277
Hollywood celebrities
and stuff like that.
501
00:29:22,312 --> 00:29:24,348
This is it. This is the cover.
502
00:29:24,383 --> 00:29:27,386
Forget the prison outfits,
this is it.
503
00:29:29,008 --> 00:29:30,458
He did also say,
504
00:29:30,492 --> 00:29:32,840
"I'd like the people
in the photo
505
00:29:32,874 --> 00:29:34,565
to be people you knew
506
00:29:34,600 --> 00:29:36,602
but just people
you could pick out
507
00:29:36,636 --> 00:29:39,501
and, "Ah, yeah,
that's that boxer, John Conteh."
508
00:29:39,536 --> 00:29:42,194
Or, "Oh, that's that that guy,
you know..."
509
00:29:42,470 --> 00:29:44,334
Which way are we
trying to escape?
510
00:29:44,368 --> 00:29:45,576
We're all going thataway.
511
00:29:45,611 --> 00:29:47,889
The light is coming
from the top of that lamp.
512
00:29:47,924 --> 00:29:49,408
Some of you
will be looking up there.
513
00:29:49,442 --> 00:29:52,066
Some will be more concerned
about getting away.
514
00:29:52,100 --> 00:29:53,861
But you will be caught
in a position...
515
00:29:53,895 --> 00:29:56,725
The whole thing had
a great sense of camaraderie
516
00:29:56,760 --> 00:29:58,348
and fun about it.
517
00:29:58,382 --> 00:30:01,834
Storm took on the role
of kind of maître d'
518
00:30:01,869 --> 00:30:04,803
and bossing people about,
which he was good at.
519
00:30:04,837 --> 00:30:07,322
Linda, can you go down?
Denny, can you go down?
520
00:30:07,357 --> 00:30:09,566
Crouching. Like we're crouching
to get away.
521
00:30:09,600 --> 00:30:11,050
Are we all up against the wall?
522
00:30:11,085 --> 00:30:12,293
OK, we're reloaded now.
523
00:30:12,327 --> 00:30:14,295
If you can all adopt
the same positions again.
524
00:30:14,985 --> 00:30:19,093
You really must stay very still
for that one second, please.
525
00:30:19,127 --> 00:30:21,543
It was the idea I'd had,
526
00:30:21,578 --> 00:30:24,719
but brought to life
by Hipgnosis.
527
00:30:24,753 --> 00:30:27,273
So, yeah, I was very happy
with what they'd done.
528
00:30:27,515 --> 00:30:31,450
It was a very, very good
beginning of a relationship.
529
00:30:31,484 --> 00:30:33,762
We like to do pictures
we get off on, primarily.
530
00:30:33,797 --> 00:30:36,420
So that's what I was saying
earlier about relationships
531
00:30:36,455 --> 00:30:37,870
between the music and the image
532
00:30:37,905 --> 00:30:40,700
is that the relationships may be
private because they're ours.
533
00:30:40,735 --> 00:30:42,702
And if people are gonna hire us,
or employ us,
534
00:30:42,737 --> 00:30:45,395
or they like what we do,
it's because they also get off
535
00:30:45,429 --> 00:30:48,743
on our private relationships
between the music and a picture.
536
00:30:48,777 --> 00:30:50,193
The difference between us
537
00:30:50,227 --> 00:30:54,162
is that you can put out
a wider variety of styles.
538
00:30:54,197 --> 00:30:56,199
I mean, basically,
if a band comes to me,
539
00:30:56,233 --> 00:30:57,786
they have to like what I do.
540
00:30:58,028 --> 00:31:01,273
I thought they made a good team.
I mean,
541
00:31:01,307 --> 00:31:05,380
in a way, Storm would go in
and set off a bomb
542
00:31:05,415 --> 00:31:08,418
and Po would come along
and pick up the pieces.
543
00:31:08,452 --> 00:31:10,489
That's how I thought
that relationship worked.
544
00:31:10,523 --> 00:31:12,698
They came as a double act,
you know.
545
00:31:12,732 --> 00:31:14,907
Between themselves,
they were like
546
00:31:14,942 --> 00:31:16,564
kind of cussed brothers,
I think.
547
00:31:26,539 --> 00:31:28,714
I don't know whether
we met them on the street.
548
00:31:28,748 --> 00:31:30,440
There was a drug deal.
549
00:31:30,474 --> 00:31:32,925
Maybe they actually
threw money at us.
550
00:31:32,960 --> 00:31:35,652
I have not the slightest clue
how we came upon them.
551
00:31:35,686 --> 00:31:38,344
Personally, I'd seen something
of Wishbone Ash
552
00:31:38,379 --> 00:31:41,244
which was quite minimalist,
but it was like a Viking.
553
00:31:43,315 --> 00:31:45,765
The challenge for anybody
to come forward
554
00:31:45,800 --> 00:31:50,598
with any kind of artistic nuance
was to actually brave a meeting.
555
00:31:51,081 --> 00:31:54,326
So a meeting was set up.
We went at the appointed time,
556
00:31:54,360 --> 00:31:56,224
climbed up these
old rickety stairs
557
00:31:56,259 --> 00:31:58,433
and walked into quite
a scuzzy office, you know.
558
00:31:58,468 --> 00:32:00,953
Considering this was
the biggest band in the world,
559
00:32:00,988 --> 00:32:02,092
I was quite surprised.
560
00:32:02,403 --> 00:32:06,614
And in the corner, barely lit,
was this enormous man.
561
00:32:06,648 --> 00:32:09,755
This is G. Peter Grant to you.
562
00:32:09,789 --> 00:32:12,344
It was quite intimidating
to meet him
563
00:32:12,378 --> 00:32:14,380
because his reputation
went before him.
564
00:32:14,415 --> 00:32:17,038
Don't fucking talk to me.
It's my bloody act.
565
00:32:17,073 --> 00:32:18,419
I'll leave you any time.
566
00:32:18,453 --> 00:32:20,352
You couldn't even get
on the starting line.
567
00:32:20,386 --> 00:32:22,319
You don't know
your fucking concession here.
568
00:32:22,354 --> 00:32:24,252
Your mate's selling the T-shirt.
569
00:32:24,287 --> 00:32:26,220
He was the gatekeeper
of Led Zeppelin.
570
00:32:26,254 --> 00:32:27,980
You never approached
Led Zeppelin
571
00:32:28,015 --> 00:32:29,361
without going through him.
572
00:32:29,706 --> 00:32:31,501
I think it was
Robert Plant kicked it off.
573
00:32:31,535 --> 00:32:32,812
Said, "So, what have you got?"
574
00:32:32,847 --> 00:32:35,470
Right? So I had a book
by Arthur C Clarke
575
00:32:35,505 --> 00:32:36,575
called Childhood's End.
576
00:32:36,609 --> 00:32:38,784
And at the end of the story,
577
00:32:38,818 --> 00:32:41,200
all the children of the Earth
go up to heaven
578
00:32:41,235 --> 00:32:44,548
in this massive, fiery
sort of explosion.
579
00:32:44,583 --> 00:32:46,792
They said, "Where are you
thinking about doing this?"
580
00:32:46,826 --> 00:32:49,657
And I said "Well, I thought
about Giant's Causeway
581
00:32:49,691 --> 00:32:51,693
because it's a very interesting
place to be."
582
00:32:51,728 --> 00:32:54,144
And Robert Plant said,
"Why not the Isle of Staffa?"
583
00:32:54,179 --> 00:32:55,318
"It's the other end."
584
00:32:55,352 --> 00:32:57,699
So it seems like by some
cosmic means or another,
585
00:32:57,734 --> 00:33:00,185
we both hit on this great idea.
586
00:33:00,219 --> 00:33:02,773
So, we bat and balled it
for a few hours.
587
00:33:02,808 --> 00:33:05,190
And there was lots
of chat and laughter
588
00:33:05,224 --> 00:33:06,432
and it was all very good.
589
00:33:06,467 --> 00:33:10,022
But nothing from Peter Grant.
Not a single word.
590
00:33:10,057 --> 00:33:13,715
And then suddenly this
stentorian voice said,
591
00:33:13,750 --> 00:33:19,204
"All right, that's enough.
Don't fuck up." That was it.
592
00:33:19,445 --> 00:33:22,241
And that's how my relationship
with Peter Grant
593
00:33:22,276 --> 00:33:24,036
and Led Zeppelin started.
594
00:33:26,797 --> 00:33:28,868
We cast for models and we chose
595
00:33:28,903 --> 00:33:31,733
Stefan and Samantha Gates,
brother and sister,
596
00:33:31,768 --> 00:33:35,013
and their mother
who would chaperone them there.
597
00:33:35,047 --> 00:33:37,532
We had to get these kids up
early in the morning.
598
00:33:37,567 --> 00:33:40,708
And the idea was to spray them
with this hairspray.
599
00:33:40,742 --> 00:33:43,952
Different colours. So we'd have
the cars all getting warmed up
600
00:33:43,987 --> 00:33:46,438
because they'd have to lie
on the beds and be sprayed
601
00:33:46,472 --> 00:33:49,441
and then we'd have to wait
for the paint to dry,
602
00:33:49,475 --> 00:33:51,236
and then wrap them in blankets
when it was dry,
603
00:33:51,270 --> 00:33:53,824
and put them in a warm car
and drive them to the Causeway.
604
00:33:53,859 --> 00:33:58,622
I wanted them
covered in gold and silver.
605
00:33:58,657 --> 00:34:02,040
Really to have a feeling
of alien, an alien race.
606
00:34:02,385 --> 00:34:05,595
And I think the original
idea was to shoot it in colour.
607
00:34:05,629 --> 00:34:06,941
But that was never gonna happen.
608
00:34:06,975 --> 00:34:09,737
It was just pouring with rain.
It was just miserable.
609
00:34:09,771 --> 00:34:11,497
The weather was appalling.
610
00:34:11,532 --> 00:34:15,570
And on the north coast
of Ireland, it rains, it pours,
611
00:34:15,605 --> 00:34:17,227
it howls with wind.
612
00:34:17,262 --> 00:34:21,887
And after about three or four
days, we'd run out of paint.
613
00:34:21,921 --> 00:34:26,823
I realised, in a flash, that I
was never, ever going to get
614
00:34:26,857 --> 00:34:29,550
the picture
that I'd originally envisaged.
615
00:34:29,964 --> 00:34:31,690
Now, we were
in desperate straits,
616
00:34:31,724 --> 00:34:33,485
I had to get this picture.
617
00:34:37,385 --> 00:34:39,560
So, all the rocks
were octagonal.
618
00:34:39,594 --> 00:34:42,632
And I realised
that if I took a photograph
619
00:34:42,666 --> 00:34:44,910
of an individual on each rock
620
00:34:44,944 --> 00:34:47,499
I could actually cut round
the shape of the rock
621
00:34:47,533 --> 00:34:49,397
and create my own collage
622
00:34:49,432 --> 00:34:51,572
of what I believed
it would look like.
623
00:34:51,606 --> 00:34:54,264
And I did it literally
in half an hour.
624
00:34:54,299 --> 00:34:55,403
Bang, and we were done.
625
00:34:55,610 --> 00:34:57,819
It was an epiphany
that I had about it.
626
00:34:57,854 --> 00:34:59,649
And I thought,
we're gonna hand tint this,
627
00:34:59,683 --> 00:35:01,858
and try and do something
with it.
628
00:35:08,865 --> 00:35:10,625
We then went to Dunluce Castle,
629
00:35:10,660 --> 00:35:12,317
which was further down
the coast.
630
00:35:12,351 --> 00:35:13,525
And I had this image,
631
00:35:13,559 --> 00:35:16,010
you know, giving-to-the-gods
kind of posture.
632
00:35:16,493 --> 00:35:19,082
And I never sort of felt
in any way
633
00:35:19,117 --> 00:35:20,739
this was a sacrificial image,
634
00:35:20,773 --> 00:35:22,499
but it looked so bloody good,
you know.
635
00:35:22,534 --> 00:35:24,570
So I just thought,
I'm gonna hand tint that too.
636
00:35:24,605 --> 00:35:26,952
So we made the collage,
stuck it all together.
637
00:35:26,986 --> 00:35:30,576
And then I sent it off
to a guy called Phil Crennell.
638
00:35:31,059 --> 00:35:32,164
He was an expert colourist
639
00:35:32,199 --> 00:35:34,856
who could do Victorian postcard
kind of colouring.
640
00:35:34,891 --> 00:35:37,514
But he lived on
an old motor torpedo boat
641
00:35:37,549 --> 00:35:40,034
way down the Thames
which he was restoring.
642
00:35:40,068 --> 00:35:41,725
And this valuable artwork
643
00:35:41,760 --> 00:35:43,624
I could see there
being retouched
644
00:35:43,658 --> 00:35:46,799
amongst oil cans
and dirty old cloths
645
00:35:46,834 --> 00:35:48,663
where he was fixing the engine.
646
00:35:48,698 --> 00:35:51,528
So then I got a phone call
from Peter,
647
00:35:51,563 --> 00:35:53,530
you know,
"Where's the artwork?"
648
00:35:53,565 --> 00:35:55,670
He said, "Look, the band's doing
a tour of England."
649
00:35:55,705 --> 00:35:57,879
"Pick us up
at St Pancras Station
650
00:35:57,914 --> 00:36:00,779
and drive us to Victoria,
and we'll look at the artwork."
651
00:36:00,813 --> 00:36:04,852
I had a Mini.
Peter Grant getting in a Mini,
652
00:36:04,886 --> 00:36:08,718
a man who was sort of six foot
five and weighed 130 kilos.
653
00:36:08,752 --> 00:36:11,065
He was an enormous man.
654
00:36:11,099 --> 00:36:14,724
The car just barely moved along.
And Jimmy squeezed in the back.
655
00:36:14,758 --> 00:36:16,829
And Jimmy was still
in his stage clothes.
656
00:36:17,244 --> 00:36:21,109
We got to Victoria Station.
I opened the trunk of the car.
657
00:36:21,144 --> 00:36:23,491
And I was completely
freaking out at this point.
658
00:36:23,526 --> 00:36:25,735
You know, were
Led Zeppelin going to like
659
00:36:25,769 --> 00:36:28,600
something that I
actually hadn't sold them on?
660
00:36:28,910 --> 00:36:31,810
Po had the artwork
in the boot of a car.
661
00:36:31,844 --> 00:36:35,054
And we saw it and I thought
it's absolutely magnificent.
662
00:36:35,089 --> 00:36:38,057
The whole concept
of what that cover was,
663
00:36:38,092 --> 00:36:42,407
relative to the music that was
inside it, was incredible.
664
00:36:42,441 --> 00:36:45,444
By this time, there was about
20 or 30 people round the car
665
00:36:45,479 --> 00:36:47,274
and they all gave me
a round of applause,
666
00:36:47,308 --> 00:36:48,827
which I thought was very sweet.
667
00:36:48,861 --> 00:36:51,485
They just made the grade.
They became a part of us.
668
00:36:58,595 --> 00:37:00,321
It was
a very clever combination.
669
00:37:00,356 --> 00:37:03,600
They obviously worked
really, really well together.
670
00:37:03,635 --> 00:37:05,844
But they were like
chalk and cheese.
671
00:37:05,878 --> 00:37:08,916
You were either, sort of,
drawn to one or the other.
672
00:37:11,401 --> 00:37:13,817
♪ Singing in the sunshine
673
00:37:13,852 --> 00:37:16,337
♪ Laughing in the rain
674
00:37:16,786 --> 00:37:19,202
♪ Rocking the moonshine
675
00:37:19,237 --> 00:37:21,239
♪ Rolling in the grain
676
00:37:21,480 --> 00:37:23,758
Peter Grant was
a very imposing man.
677
00:37:23,793 --> 00:37:25,898
I always called him
"the gatekeeper"
678
00:37:25,933 --> 00:37:29,247
because you never met
any of his artists
679
00:37:29,281 --> 00:37:31,076
without going through him.
680
00:37:31,110 --> 00:37:33,768
Did he take Po under his wing?
I would think so.
681
00:37:33,803 --> 00:37:36,668
And I should imagine that Po
was under there like a rocket.
682
00:37:37,047 --> 00:37:38,704
I worked
for a lot of his artists.
683
00:37:38,739 --> 00:37:42,190
They were all signed to
Led Zeppelin's Swan Song label.
684
00:37:42,225 --> 00:37:44,262
We designed the label.
685
00:37:44,296 --> 00:37:47,817
It was taken from an idea
from a pre-Raphaelite painting
686
00:37:47,851 --> 00:37:50,958
of Icarus
flying too close to the sun.
687
00:37:50,992 --> 00:37:53,409
In hindsight,
pretty appropriate.
688
00:38:01,175 --> 00:38:02,935
In some ways, it's flattering
689
00:38:02,970 --> 00:38:05,593
because people often ask me
about Dark Side of the Moon.
690
00:38:05,628 --> 00:38:06,939
And it was very much down
691
00:38:06,974 --> 00:38:09,321
to the keyboard player,
Rick Wright,
692
00:38:09,356 --> 00:38:10,391
who had said to me one day,
693
00:38:10,426 --> 00:38:13,083
"Storm, can we not have
one of your pictures?"
694
00:38:13,118 --> 00:38:15,500
I said, "That's what I do."
He said, "We've had those."
695
00:38:15,534 --> 00:38:17,018
"Can't we have something else?"
696
00:38:17,053 --> 00:38:20,298
"Can we have something cool
and graphic? Neat and tidy?"
697
00:38:20,332 --> 00:38:23,370
And he actually said,
"I'd really like it to look like
698
00:38:23,404 --> 00:38:25,544
a Black Magic
box of chocolates."
699
00:38:25,579 --> 00:38:27,719
Black Magic...
700
00:38:28,409 --> 00:38:30,756
because she is.
701
00:38:30,791 --> 00:38:33,932
This album was going
to be a big one for them.
702
00:38:33,966 --> 00:38:37,211
They'd all realised that they'd
made something very special.
703
00:38:37,245 --> 00:38:38,350
♪ Money
704
00:38:40,145 --> 00:38:42,009
♪ It's a gas
705
00:38:42,389 --> 00:38:45,046
Storm and I were
actually depressed about it
706
00:38:45,081 --> 00:38:46,945
because it really
wasn't our style.
707
00:38:49,050 --> 00:38:50,776
One day, I was looking through
708
00:38:50,811 --> 00:38:53,123
this physics magazine
about light
709
00:38:53,158 --> 00:38:56,955
and about refraction of light.
And Storm was hovering over me.
710
00:38:56,989 --> 00:38:59,371
He looked at me and he said,
"I've got it, Po."
711
00:38:59,406 --> 00:39:02,374
And he went like that.
He made a sign like that.
712
00:39:02,995 --> 00:39:05,377
I said, "What? What is it?"
713
00:39:05,412 --> 00:39:07,345
And he said, "It's a prism."
714
00:39:07,379 --> 00:39:08,863
♪ Get back
715
00:39:08,898 --> 00:39:10,520
We submitted it to the band
716
00:39:10,555 --> 00:39:11,832
along with six other roughs.
717
00:39:11,866 --> 00:39:15,283
They stood around and went,
"No, no, no, no, yes."
718
00:39:15,318 --> 00:39:19,011
"No, no, no, yes."
And it took about two minutes.
719
00:39:19,046 --> 00:39:22,014
It was unanimous
and instantaneous
720
00:39:22,049 --> 00:39:24,983
and unequivocal and direct.
721
00:39:25,017 --> 00:39:27,157
It just shone out
above anything else.
722
00:39:27,192 --> 00:39:29,194
I think Storm wanted to
show us more things
723
00:39:29,228 --> 00:39:32,128
but we just saw that one.
"That's the one. Do it."
724
00:39:32,162 --> 00:39:37,823
Perfect. It has everything
and it's a great iconic image.
725
00:39:37,858 --> 00:39:39,204
And that was it.
726
00:39:39,238 --> 00:39:40,826
So they said,
"Go away. That's it."
727
00:39:40,861 --> 00:39:42,725
"We're fine. We love it.
Take it away."
728
00:39:43,035 --> 00:39:46,901
And Storm got the hump.
He said, "What do you mean?"
729
00:39:46,936 --> 00:39:48,731
"We've got these other ideas
to show you."
730
00:39:48,765 --> 00:39:51,319
And they all went,
"No, we don't wanna see those."
731
00:40:06,162 --> 00:40:08,889
The reason it looks
like that is that...
732
00:40:08,923 --> 00:40:11,374
I've got to get it from
733
00:40:11,409 --> 00:40:12,617
a school exercise book.
734
00:40:12,651 --> 00:40:15,861
Although there are plenty of
really quite good photographs
735
00:40:15,896 --> 00:40:18,036
of prisms with rainbows
in them,
736
00:40:18,070 --> 00:40:21,419
that don't have
that iconic look.
737
00:40:24,145 --> 00:40:26,562
When we saw
what we were being offered,
738
00:40:26,596 --> 00:40:28,564
we knew that that
was the right thing.
739
00:40:28,598 --> 00:40:31,498
It just was beautiful
and iconic.
740
00:40:34,501 --> 00:40:35,709
It was Roger's idea
741
00:40:35,743 --> 00:40:38,884
to turn the light beam
into a heartbeat.
742
00:40:42,129 --> 00:40:43,682
The individual
is able
743
00:40:43,717 --> 00:40:45,443
to project
their own reading.
744
00:40:45,477 --> 00:40:46,582
It can mean
745
00:40:46,616 --> 00:40:48,031
what you want it
to mean.
746
00:40:52,795 --> 00:40:56,971
There's a kind of
enigmatic sci-fi kind of charm
747
00:40:57,006 --> 00:40:58,594
to both of those images.
748
00:40:58,628 --> 00:41:00,975
They're scientific data.
749
00:41:01,010 --> 00:41:03,253
As such, it doesn't date.
750
00:41:04,807 --> 00:41:06,981
When I was
going through the archive,
751
00:41:07,016 --> 00:41:09,812
I came across this letter
from our friends in India,
752
00:41:09,846 --> 00:41:12,366
years before
Dark Side of the Moon.
753
00:41:12,400 --> 00:41:15,680
And halfway down, there was
a picture of a triangle,
754
00:41:15,714 --> 00:41:17,854
and underneath,
it said something like,
755
00:41:17,889 --> 00:41:19,891
"Remember this?"
756
00:41:20,167 --> 00:41:21,720
♪ Breathe
757
00:41:21,755 --> 00:41:24,205
♪ Breathe in the air
758
00:41:27,761 --> 00:41:31,350
♪ Don't be afraid to care
759
00:41:34,733 --> 00:41:37,943
♪ Leave, but don't leave me
760
00:41:37,978 --> 00:41:40,498
I remember
being on a train thinking,
761
00:41:40,532 --> 00:41:44,950
"This is not enough.
Well, it's not enough for me."
762
00:41:44,985 --> 00:41:48,575
So I suggested to the band
that we did a poster.
763
00:41:48,609 --> 00:41:49,921
A picture of the pyramids.
764
00:41:49,955 --> 00:41:53,234
I think Dark Side
was one of those lucky things
765
00:41:53,269 --> 00:41:55,271
that is hard
to actually explain
766
00:41:55,305 --> 00:41:57,618
because the band also
have never understood
767
00:41:57,653 --> 00:41:58,861
why it was so successful.
768
00:41:58,895 --> 00:42:01,035
We, of course,
know it was the cover, right?
769
00:42:01,070 --> 00:42:05,074
If Dark Side of the Moon
was on a band's cover
770
00:42:05,108 --> 00:42:08,215
that, say, sold 10,000 copies,
771
00:42:08,249 --> 00:42:10,251
no one would know
that cover today.
772
00:42:10,286 --> 00:42:14,497
Pink Floyd and Hipgnosis
made that a cultural landmark.
773
00:42:14,532 --> 00:42:16,188
Pink Floyd selling 65 million
774
00:42:16,223 --> 00:42:19,157
probably helped it
become the symbol that it is.
775
00:42:19,191 --> 00:42:21,815
Dark Side of the Moon,
I think it's important
776
00:42:21,849 --> 00:42:25,059
because it points
very, very directly
777
00:42:25,094 --> 00:42:27,406
and poignantly
at the predicament
778
00:42:27,441 --> 00:42:31,065
that the human race
found itself in in 1973,
779
00:42:31,100 --> 00:42:33,620
and still finds itself in now.
780
00:42:35,242 --> 00:42:37,900
It's come to be used
politically.
781
00:42:37,934 --> 00:42:40,627
It's come to be used
as a symbol for enjoyment.
782
00:42:41,904 --> 00:42:46,115
You find it in all sorts
of unsuspecting places.
783
00:42:46,149 --> 00:42:48,358
I often see it tattooed
on people's arms.
784
00:42:48,393 --> 00:42:51,051
Dark Side of the Moon
without any question
785
00:42:51,085 --> 00:42:52,984
changed the course
of history for us.
786
00:42:53,709 --> 00:42:55,434
Our career went stratospheric.
787
00:42:55,469 --> 00:42:57,505
Suddenly we started
to earn real money
788
00:42:57,540 --> 00:43:00,094
and that made a difference,
789
00:43:00,129 --> 00:43:01,993
and a confusing difference, too,
790
00:43:02,027 --> 00:43:05,134
because it pushed a wedge
in Pink Floyd.
791
00:43:05,168 --> 00:43:07,377
Things were never the same
for them.
792
00:43:07,412 --> 00:43:09,483
And the same thing sort of
happened to me and Storm.
793
00:43:09,517 --> 00:43:11,692
We were courted
by advertising agencies.
794
00:43:11,727 --> 00:43:13,107
The money was enormous.
795
00:43:13,142 --> 00:43:16,455
Storm loathed and detested
anything to do with advertising.
796
00:43:16,490 --> 00:43:17,629
He loved the money,
797
00:43:17,664 --> 00:43:20,390
but he didn't want to know
about the rest of it.
798
00:43:23,290 --> 00:43:26,811
My daughter, she was staying
at my house for the weekend.
799
00:43:26,845 --> 00:43:28,467
And I was late getting home
from work.
800
00:43:28,502 --> 00:43:31,298
And I said, "Sorry I'm late,
but I've been in a...
801
00:43:31,332 --> 00:43:33,196
I got caught at a meeting
at the office."
802
00:43:33,231 --> 00:43:34,439
And she's like, "Oh, right."
803
00:43:34,473 --> 00:43:36,924
And I said,
"Yeah, I've been in a, you know,
804
00:43:36,959 --> 00:43:39,133
meeting about the artwork
for my album."
805
00:43:39,168 --> 00:43:42,861
She's like,
"Artwork? What's that?"
806
00:43:43,172 --> 00:43:45,415
And I was like, "You know,
the artwork. The artwork."
807
00:43:45,450 --> 00:43:48,211
And she's like, "I don't know
what you're talking about."
808
00:43:48,246 --> 00:43:50,351
Because she's grown up
with the phone, right.
809
00:43:50,386 --> 00:43:52,940
And I was saying,
"Well, the cover of the record."
810
00:43:52,975 --> 00:43:55,425
And she's like, "A cover? What?"
811
00:43:55,460 --> 00:43:57,980
And the only way I could explain
it to her, I said to her,
812
00:43:58,014 --> 00:44:02,018
"You know the little tiny
little picture on iTunes?"
813
00:44:02,053 --> 00:44:04,158
She said, "Yeah." And I said,
814
00:44:04,193 --> 00:44:06,195
"Right. Well, I've been
in a meeting for that."
815
00:44:06,229 --> 00:44:08,991
And she went,
"They have meetings for that?"
816
00:44:09,025 --> 00:44:11,372
As I pulled out the cover,
and I said,
817
00:44:11,407 --> 00:44:14,444
"Yes, and it fucking costs
a hundred grand."
818
00:44:15,135 --> 00:44:19,726
♪ You gave me the answer
to love eternally
819
00:44:20,485 --> 00:44:25,732
♪ I love you and you,
you seem to like me
820
00:44:30,737 --> 00:44:32,255
Shall we dance?
821
00:44:36,984 --> 00:44:38,503
This is fun.
822
00:44:39,538 --> 00:44:41,920
I got another call
from Paul and he said,
823
00:44:41,955 --> 00:44:44,785
"I've got an idea.
I want you to do it."
824
00:44:44,820 --> 00:44:46,545
"Can you come to LA this week?"
825
00:44:46,580 --> 00:44:49,928
We were very, very excited,
I have to say. Again...
826
00:44:50,791 --> 00:44:53,967
it was working for a Beatle,
twice round. Amazing.
827
00:44:54,001 --> 00:44:56,107
♪ It's my carnival
828
00:44:56,763 --> 00:44:58,834
♪ It's a lovely day
829
00:44:59,697 --> 00:45:02,251
So Storm and I
jumped on a plane to LA.
830
00:45:02,285 --> 00:45:06,255
We went to a studio
to see where he was recording.
831
00:45:06,289 --> 00:45:07,808
The atmosphere
was incredibly jolly.
832
00:45:07,843 --> 00:45:11,536
Lots of spliffs being
passed around, a few drinks.
833
00:45:11,570 --> 00:45:12,710
It was really upbeat.
834
00:45:12,744 --> 00:45:16,230
And then we got on to
talking about the album cover.
835
00:45:16,265 --> 00:45:17,715
Me and Linda
had this idea
836
00:45:17,749 --> 00:45:20,407
that we'd use
a couple of billiard balls.
837
00:45:20,441 --> 00:45:24,273
A red and a yellow,
as Venus and Mars.
838
00:45:24,756 --> 00:45:27,345
And, um, that would
kind of be the cover.
839
00:45:27,379 --> 00:45:30,072
So it would be a really
good graphic image.
840
00:45:30,279 --> 00:45:33,869
All right, you win.
I'm in love with you, yeah.
841
00:45:33,903 --> 00:45:36,216
So Storm said,
842
00:45:36,250 --> 00:45:39,219
"I'm not interested
in this, Paul."
843
00:45:39,253 --> 00:45:41,462
"I'm not interested
in your idea."
844
00:45:41,497 --> 00:45:45,294
"So I'm going to leave LA
and Po can do it."
845
00:45:45,328 --> 00:45:49,298
There was
a slight stunned silence.
846
00:45:49,332 --> 00:45:52,439
And then Paul said, "OK, man."
847
00:45:52,473 --> 00:45:55,062
"That's fine. You go home,
Po can deal with it."
848
00:45:55,097 --> 00:45:56,995
"He's the photographer anyway,
right?"
849
00:45:57,237 --> 00:45:59,515
And when we got back
to the hotel, I said to Storm,
850
00:45:59,549 --> 00:46:02,621
"Was that really the right sort
of approach we should have?"
851
00:46:02,656 --> 00:46:03,830
And Storm said,
852
00:46:03,864 --> 00:46:07,074
"If I can't do Hipgnosis ideas,
I don't wanna do it."
853
00:46:07,350 --> 00:46:09,007
I seem to remember at the time
854
00:46:09,042 --> 00:46:11,803
we had the slogan
"It's all balls".
855
00:46:12,183 --> 00:46:15,600
I think, in fact,
I know we had T-shirts made.
856
00:46:15,634 --> 00:46:17,464
"It's all balls."
857
00:46:23,435 --> 00:46:26,714
He was the rudest person
I've ever met.
858
00:46:26,749 --> 00:46:28,199
He's very bolshie.
859
00:46:28,233 --> 00:46:30,926
-He was very blunt.
-He was irritating.
860
00:46:30,960 --> 00:46:32,997
I mean, he really did set out
861
00:46:33,031 --> 00:46:34,895
to make life very difficult
for people.
862
00:46:34,930 --> 00:46:36,276
He was ever so rude.
863
00:46:36,310 --> 00:46:38,554
He was just so annoying.
864
00:46:38,588 --> 00:46:42,075
-Strutted. He was a strutter.
-Pain in the arse.
865
00:46:42,109 --> 00:46:45,147
-Exceptionally awkward.
-Cantankerous.
866
00:46:45,181 --> 00:46:48,667
-Difficult.
-He was pure, purely rude.
867
00:46:48,702 --> 00:46:51,429
He could be really crabby,
old Storm.
868
00:46:51,463 --> 00:46:54,018
"No, I don't think
that's any good."
869
00:46:54,052 --> 00:46:56,296
Well, we're having it, Storm.
So shut up.
870
00:46:56,330 --> 00:46:57,573
He's rude to everybody.
871
00:46:57,607 --> 00:46:59,713
Every single human being,
he's rude to.
872
00:46:59,747 --> 00:47:03,682
Storm Thorgerson was a man who
wouldn't take yes for an answer.
873
00:47:03,717 --> 00:47:07,238
Well, he was very lovable
in spite of all of that.
874
00:47:07,272 --> 00:47:10,897
-Highly intelligent.
-Full of ideas.
875
00:47:10,931 --> 00:47:13,831
-One in a million.
-Total genius.
876
00:47:18,007 --> 00:47:19,560
Work was just pouring in,
877
00:47:19,595 --> 00:47:21,631
you know,
from all different quarters.
878
00:47:21,666 --> 00:47:24,358
And the studio, after '73,
expanded.
879
00:47:24,393 --> 00:47:27,361
We took another floor
upstairs in Denmark Street.
880
00:47:27,396 --> 00:47:29,501
We needed other people
to work with us.
881
00:47:29,536 --> 00:47:31,227
We were growing and expanding.
882
00:47:31,918 --> 00:47:34,092
Graphics. We needed style.
883
00:47:34,127 --> 00:47:36,267
So George Hardie delivered that.
884
00:47:36,301 --> 00:47:37,785
Jill Furmanovsky joined.
885
00:47:37,820 --> 00:47:41,479
And her first assignment was
to photograph Pink Floyd live.
886
00:47:41,755 --> 00:47:43,688
Peter Christopherson
joined Hipgnosis
887
00:47:43,722 --> 00:47:45,621
because he was brilliant
at lighting.
888
00:47:45,655 --> 00:47:47,692
And eventually,
he became a full partner
889
00:47:47,726 --> 00:47:50,281
because he was just
so damn good.
890
00:47:50,315 --> 00:47:53,387
Then a tall young man
came into our studio one day
891
00:47:53,422 --> 00:47:54,768
wearing a white linen suit.
892
00:47:54,802 --> 00:47:59,704
And he spoke with a kind of
effete, very polite accent.
893
00:47:59,738 --> 00:48:03,466
I went round various record
companies and said I could draw.
894
00:48:03,501 --> 00:48:06,090
And I've never
seen anyone
895
00:48:06,124 --> 00:48:07,436
look so uninterested.
896
00:48:07,470 --> 00:48:10,439
And then I went
to Hipgnosis
897
00:48:10,473 --> 00:48:12,303
and showed them my drawings.
898
00:48:12,337 --> 00:48:15,720
And, you know, they were,
there was a sort of...
899
00:48:16,514 --> 00:48:18,274
mild mutters of approval,
900
00:48:18,309 --> 00:48:20,621
which was quite a lot better
than what I'd had,
901
00:48:20,656 --> 00:48:22,485
you know, earlier in the day.
902
00:48:22,761 --> 00:48:25,730
He was the bass player
with Kilburn and the High Roads.
903
00:48:25,764 --> 00:48:28,560
But he'd also been trained
by Peter Blake at art school.
904
00:48:38,398 --> 00:48:40,365
So when it came to
Original Soundtrack,
905
00:48:40,745 --> 00:48:44,369
at the time, 10cc were very much
what I'd call a pop band.
906
00:48:44,404 --> 00:48:47,372
Storm and I wanted to do
something that was...
907
00:48:47,407 --> 00:48:48,684
based on the movies.
908
00:48:48,718 --> 00:48:52,136
We went down into
an editing suite in Soho.
909
00:48:52,170 --> 00:48:53,723
And I said,
"This is fine, you know."
910
00:48:53,758 --> 00:48:56,450
"Just leave me here for about
three weeks, or whatever."
911
00:48:56,485 --> 00:49:00,385
And they said, "No, sunshine,
this costs £1,000 an hour."
912
00:49:01,214 --> 00:49:03,216
I photographed
a whole load
913
00:49:03,250 --> 00:49:05,390
of interesting bits
of cinema equipment.
914
00:49:05,425 --> 00:49:08,186
Film cans, editing machines,
915
00:49:08,221 --> 00:49:10,706
splicers, all sorts of stuff,
in an attempt
916
00:49:10,740 --> 00:49:14,813
to sort of create an almost
impossible editing suite.
917
00:49:14,848 --> 00:49:18,886
And I just went home
and did these pencil drawings,
918
00:49:18,921 --> 00:49:20,647
funnily enough I learned...
919
00:49:20,681 --> 00:49:23,753
That's one of the things
I did learn at art school.
920
00:49:24,168 --> 00:49:25,548
The result was magnificent.
921
00:49:25,583 --> 00:49:26,998
It was absolutely beautiful.
922
00:49:27,033 --> 00:49:29,380
It mixed the ancient
and modern.
923
00:49:29,414 --> 00:49:30,898
He'd sort of got the atmosphere
924
00:49:30,933 --> 00:49:33,039
of what I call
old-time Hollywood there.
925
00:49:33,073 --> 00:49:35,973
And at the same time, it gave
it a very different look
926
00:49:36,007 --> 00:49:39,459
from something coming
out of the Hipgnosis stable.
927
00:49:39,493 --> 00:49:42,324
The only thing
I'd had difficulty on...
928
00:49:42,358 --> 00:49:44,188
real difficulty,
929
00:49:44,222 --> 00:49:46,638
was the glove hanging down.
930
00:49:46,673 --> 00:49:48,537
The, you know,
the editor's glove.
931
00:49:48,571 --> 00:49:50,988
It just looked like
a blancmange.
932
00:49:51,022 --> 00:49:53,197
Completely formless. I...
933
00:49:53,231 --> 00:49:56,372
Anyway, I managed to draw it in.
934
00:49:56,407 --> 00:49:58,478
I opened the drawing up
and everyone said,
935
00:49:58,512 --> 00:50:01,101
"Wow, that's wonderful."
936
00:50:01,136 --> 00:50:04,070
You know.
So I thought, ah, yeah...
937
00:50:05,071 --> 00:50:07,176
And Storm just came over
and said,
938
00:50:07,211 --> 00:50:09,903
"Yeah, shame about the glove."
939
00:50:16,289 --> 00:50:19,637
I had no thoughts
of the work lasting,
940
00:50:19,671 --> 00:50:23,813
or having any longevity
beyond the following the day.
941
00:50:23,848 --> 00:50:27,265
There was not a spare minute
in the day to think about
942
00:50:27,300 --> 00:50:28,922
what was gonna happen tomorrow.
943
00:50:28,956 --> 00:50:31,062
It was just,
"Let's get the next job done."
944
00:50:31,097 --> 00:50:32,339
And it was so exciting.
945
00:50:32,374 --> 00:50:34,962
Suddenly Peter Gabriel would
turn up and wanna have a chat.
946
00:50:34,997 --> 00:50:36,861
Or suddenly Wishbone Ash
would potter in
947
00:50:36,895 --> 00:50:39,001
because they were buying
a new guitar downstairs.
948
00:50:39,036 --> 00:50:41,624
It became a hub,
a meeting point for people.
949
00:50:41,659 --> 00:50:44,075
They were busy all the time.
There was shouting going on
950
00:50:44,110 --> 00:50:46,077
and people wanting things.
Cow Gum.
951
00:50:46,112 --> 00:50:47,837
It wasn't the days of Photoshop.
952
00:50:47,872 --> 00:50:49,598
Everything was stuck down
with Cow Gum
953
00:50:49,632 --> 00:50:52,704
and then put on a copy camera
and then retouched.
954
00:50:52,739 --> 00:50:54,430
it was a crazy place, actually.
955
00:50:54,465 --> 00:50:56,018
It was chaos.
956
00:50:56,053 --> 00:51:00,264
But out of that chaos came
the most extraordinary work.
957
00:51:09,583 --> 00:51:12,655
At first, I didn't want to be
on the sleeve. So I thought,
958
00:51:12,690 --> 00:51:14,001
"OK, if I'm gonna be on it,
959
00:51:14,036 --> 00:51:16,763
it's gonna be in an
interesting and unusual way."
960
00:51:17,074 --> 00:51:18,799
He said,
"I want to be on the cover,
961
00:51:18,834 --> 00:51:20,663
but I don't want to be
on the cover."
962
00:51:20,698 --> 00:51:23,942
So Storm came into the studio,
and he'd been in a taxi.
963
00:51:23,977 --> 00:51:25,530
And it had been
pouring with rain.
964
00:51:25,565 --> 00:51:28,050
And he'd observed the car
next to him
965
00:51:28,085 --> 00:51:31,881
having rain droplets on a highly
wax-polished surface.
966
00:51:31,916 --> 00:51:34,091
And he said to me,
"You know what?"
967
00:51:34,125 --> 00:51:35,816
"Supposing we put Peter in a car
968
00:51:35,851 --> 00:51:38,474
and yet we made more
of the surface
969
00:51:38,509 --> 00:51:41,788
of the body of the car
than Peter?"
970
00:51:41,822 --> 00:51:44,825
I took the photographs of him
sitting there. And then,
971
00:51:45,240 --> 00:51:49,175
Storm suggested that
we paint it fluorescent blue,
972
00:51:49,209 --> 00:51:52,661
and that we should scratch
every single water droplet
973
00:51:52,695 --> 00:51:54,180
to enhance the reflection.
974
00:51:54,214 --> 00:51:57,873
These little tiny kind of
crescent-shaped reflections.
975
00:51:58,563 --> 00:52:01,048
And then we decided to take
some more pictures
976
00:52:01,083 --> 00:52:02,291
around the car.
977
00:52:02,326 --> 00:52:04,397
And I moved round to the side
to take a picture of Peter
978
00:52:04,431 --> 00:52:07,124
through the side window,
and he opened his eyes.
979
00:52:12,301 --> 00:52:15,925
He'd got silver contact lenses
and they bounced out like that.
980
00:52:15,960 --> 00:52:18,721
It was really uncomfortable
to wear them,
981
00:52:18,756 --> 00:52:20,137
because it was sort of...
982
00:52:20,171 --> 00:52:23,726
they were hard contact lenses
and mirrored on the inside.
983
00:52:23,761 --> 00:52:26,384
But I used to put them on
sometimes on aeroplanes
984
00:52:26,419 --> 00:52:30,526
and that would freak people out.
So that would make me smile.
985
00:52:30,561 --> 00:52:34,668
♪ Hey, Mac, sit down
without Dolce Vita
986
00:52:35,186 --> 00:52:37,878
The work was the
most important thing of all.
987
00:52:37,913 --> 00:52:41,399
To get the work out, get it
done, get it looking good
988
00:52:41,434 --> 00:52:43,712
and to the very best
of our abilities,
989
00:52:43,746 --> 00:52:46,508
and to go to the ends
of the Earth to get it.
990
00:52:46,542 --> 00:52:49,511
I would not give up
until I had a picture.
991
00:52:49,545 --> 00:52:52,169
I simply wouldn't.
I was relentless about that.
992
00:52:55,310 --> 00:52:59,037
That's how we were. Aggressive,
relentless, difficult,
993
00:52:59,072 --> 00:53:01,868
and obsessed, I suppose.
994
00:53:04,215 --> 00:53:06,666
When Storm was trying
to do a piece of artwork,
995
00:53:06,700 --> 00:53:08,806
there was just nothing
that would stop him.
996
00:53:08,840 --> 00:53:10,773
He just went until it was done.
997
00:53:10,808 --> 00:53:13,397
And people were collapsing
like flies all around him,
998
00:53:13,431 --> 00:53:14,950
including himself.
999
00:53:14,984 --> 00:53:17,055
I remember one year
we worked so hard,
1000
00:53:17,090 --> 00:53:19,851
we were doing a cover
every fortnight. Crazy.
1001
00:53:19,886 --> 00:53:21,715
We were very preoccupied
with the work.
1002
00:53:21,750 --> 00:53:23,993
So especially preoccupied
that,
1003
00:53:24,028 --> 00:53:27,514
according to my then wife,
it broke the marriage.
1004
00:53:27,549 --> 00:53:29,171
So she ran off with a neighbour.
1005
00:53:29,758 --> 00:53:34,694
He was devastated
when Libby left him.
1006
00:53:34,728 --> 00:53:37,248
He found that very difficult.
1007
00:53:38,180 --> 00:53:39,492
His wife left him
1008
00:53:39,526 --> 00:53:41,873
and left him
with a very young child.
1009
00:53:41,908 --> 00:53:46,084
Storm got custody,
so he took care of Bill, his son
1010
00:53:46,119 --> 00:53:48,017
and didn't go away.
1011
00:53:48,052 --> 00:53:52,815
So all the wonderful ideas
that we had going forwards,
1012
00:53:52,850 --> 00:53:55,473
shooting all round the world,
doing different pictures.
1013
00:53:55,508 --> 00:53:57,441
I always went away and did them
1014
00:53:57,475 --> 00:54:01,755
very much to his brief, but to
my composition and my style.
1015
00:54:01,790 --> 00:54:03,550
Come back, we'd review them,
1016
00:54:03,585 --> 00:54:05,414
and then the arguments
would start.
1017
00:54:05,449 --> 00:54:08,693
"I prefer this picture to that.
The sky is better here."
1018
00:54:08,728 --> 00:54:10,419
"The composition
is better there."
1019
00:54:10,454 --> 00:54:13,111
To Storm,
it was all about the idea.
1020
00:54:15,217 --> 00:54:17,288
No one's interested
in the covers any more.
1021
00:54:17,323 --> 00:54:19,911
There's no thought
behind what the album means,
1022
00:54:19,946 --> 00:54:24,847
or the story of...
any of the songs,
1023
00:54:24,882 --> 00:54:28,126
which is why the stuff
for Hipgnosis is so important,
1024
00:54:28,161 --> 00:54:30,439
particularly the one for
Wish You Were Here,
1025
00:54:30,474 --> 00:54:32,061
which has got a great story
behind it
1026
00:54:32,096 --> 00:54:35,341
about people being burnt
in the music business.
1027
00:54:46,075 --> 00:54:48,457
I was in Hipgnosis's studio
one afternoon
1028
00:54:48,492 --> 00:54:50,321
and there was a knock
at the door.
1029
00:54:50,356 --> 00:54:52,806
And Richard Evans, who
worked there, opened the door,
1030
00:54:52,841 --> 00:54:58,053
and there stood this dumpy,
fat man with a shaved head,
1031
00:54:58,087 --> 00:55:00,020
which obviously had been
shaved by himself.
1032
00:55:00,055 --> 00:55:02,402
It was all kind of raggedy
and all over the shop.
1033
00:55:02,437 --> 00:55:04,024
He said,
"Oh, is Storm here?"
1034
00:55:04,059 --> 00:55:05,612
And I said,
"No, he's not."
1035
00:55:05,647 --> 00:55:09,685
"He's up at
Abbey Road with Floyd."
1036
00:55:09,720 --> 00:55:11,825
And I called Po,
and Po came through
1037
00:55:11,860 --> 00:55:15,484
and looked at him and said,
"Syd, is that you?"
1038
00:55:15,933 --> 00:55:18,107
I said, "What can I do for you?
Come in."
1039
00:55:18,142 --> 00:55:22,008
He said, "No, are band here?"
I said, "No, they're not."
1040
00:55:22,042 --> 00:55:24,217
I said, "Do you want to come in,
a cup of tea?"
1041
00:55:24,251 --> 00:55:26,944
He said, "No, no,"
and disappeared down the stairs.
1042
00:55:26,978 --> 00:55:29,878
And of course then he showed up
at Abbey Road Studios
1043
00:55:29,912 --> 00:55:31,638
and nobody recognised
who he was.
1044
00:55:31,673 --> 00:55:34,123
Dave looked at me
and grinned, and went,
1045
00:55:34,158 --> 00:55:36,056
"You haven't got it yet,
have you?"
1046
00:55:36,091 --> 00:55:39,232
And in that moment,
I went, "Fuck me, it's Syd."
1047
00:55:39,819 --> 00:55:43,098
"That fat bald bloke
with a brown paper bag."
1048
00:55:43,685 --> 00:55:45,756
And of course it was.
1049
00:55:49,035 --> 00:55:51,589
The last time I'd seen him,
he was this...
1050
00:55:51,624 --> 00:55:53,936
you know, dark-haired...
1051
00:55:54,661 --> 00:55:57,354
springy, springy guy.
1052
00:55:57,388 --> 00:56:02,980
And then, suddenly,
there's this large morose bloke.
1053
00:56:07,225 --> 00:56:10,746
People were tearful,
it was such a sad sight.
1054
00:56:10,781 --> 00:56:14,232
And he was obviously
extremely discombobulated
1055
00:56:14,267 --> 00:56:16,373
and didn't really know
what was going on.
1056
00:56:16,407 --> 00:56:17,374
But it was...
1057
00:56:17,408 --> 00:56:20,100
What was magical for Pink Floyd,
there was...
1058
00:56:20,135 --> 00:56:22,379
they were actually recording
Wish You Were Here
1059
00:56:22,413 --> 00:56:26,486
at the time he arrived,
and so that was pretty weird.
1060
00:56:28,868 --> 00:56:31,111
Taking LSD is very dangerous.
1061
00:56:31,146 --> 00:56:34,011
Some people certainly
fell by the wayside
1062
00:56:34,045 --> 00:56:37,255
because there were casualties,
for sure.
1063
00:56:37,877 --> 00:56:40,638
Wish You Were Here
very, very well demonstrates
1064
00:56:40,673 --> 00:56:43,745
the schism in, in Pink Floyd,
1065
00:56:44,228 --> 00:56:47,127
coming as it did after
Dark Side of the Moon,
1066
00:56:47,162 --> 00:56:48,059
when it was over.
1067
00:56:48,094 --> 00:56:51,753
And this was
Roger's sort of take
1068
00:56:51,787 --> 00:56:54,859
on us being together
as a pop group
1069
00:56:54,894 --> 00:56:57,448
who were not really
communicating with each other,
1070
00:56:57,483 --> 00:56:58,863
and the absence of Syd,
1071
00:56:58,898 --> 00:57:01,521
and a much more general theme
of absence.
1072
00:57:03,661 --> 00:57:05,214
There's certainly a connection
1073
00:57:05,249 --> 00:57:07,251
when you don't have
a father figure.
1074
00:57:07,285 --> 00:57:09,805
Storm and I
were both single children.
1075
00:57:09,840 --> 00:57:12,739
Roger Waters lost his father
in the war.
1076
00:57:12,774 --> 00:57:15,397
David Gilmour's parents
decamped to America.
1077
00:57:15,432 --> 00:57:18,883
And Syd Barrett's father
died when he was 15.
1078
00:57:19,366 --> 00:57:22,404
So, it gave us
a kind of camaraderie
1079
00:57:22,439 --> 00:57:24,820
and an understanding.
1080
00:57:24,855 --> 00:57:28,652
And Storm and I certainly,
as individual souls,
1081
00:57:28,686 --> 00:57:30,895
were joined at the hip
like brothers.
1082
00:57:30,930 --> 00:57:33,450
You know,
I loved him like a brother.
1083
00:57:33,484 --> 00:57:36,004
We also understood
that there was a lot of anger,
1084
00:57:36,038 --> 00:57:38,489
especially in Roger,
about the record business.
1085
00:57:38,524 --> 00:57:42,597
So, we were talking about
absence of sincerity,
1086
00:57:42,631 --> 00:57:45,358
about people being ripped off.
1087
00:57:45,392 --> 00:57:48,223
And I think it was George Hardie
who actually said,
1088
00:57:48,257 --> 00:57:50,536
"People get burned
in this business all the time."
1089
00:57:50,570 --> 00:57:53,642
And Storm said, "Why don't we
set a man on fire?"
1090
00:57:53,677 --> 00:57:55,057
"He's being burned."
1091
00:57:57,094 --> 00:57:59,545
And this is in
the days before computers.
1092
00:57:59,579 --> 00:58:02,030
So, there was no fakery here.
1093
00:58:02,064 --> 00:58:04,929
The only way to set a man
on fire,
1094
00:58:05,516 --> 00:58:08,243
and make it look for real,
was to set him on fire.
1095
00:58:10,003 --> 00:58:12,281
We went to a place called
Stunts Unlimited.
1096
00:58:12,316 --> 00:58:14,456
"Who wants to be
on a record cover
1097
00:58:14,491 --> 00:58:16,976
when we could be in
Towering Inferno?",they said.
1098
00:58:17,010 --> 00:58:19,530
Like we were a couple of hippies
who, like...
1099
00:58:19,565 --> 00:58:21,946
"Who?
Pink Floyd? What?"
1100
00:58:23,223 --> 00:58:25,363
But there was one guy,
Ronnie Rondell.
1101
00:58:25,398 --> 00:58:28,056
And he said to me, "I understand
exactly what you wanna do
1102
00:58:28,090 --> 00:58:30,092
and what you wanna do
is probably one of the most
1103
00:58:30,127 --> 00:58:32,267
dangerous fire stunts you can do
1104
00:58:32,301 --> 00:58:36,098
because you're standing still
and fire moves."
1105
00:58:43,692 --> 00:58:46,350
He did it about 15 times in all.
1106
00:58:46,592 --> 00:58:49,422
And I was begging him
to keep going because I need,
1107
00:58:49,456 --> 00:58:50,492
you know, you never stop.
1108
00:58:50,527 --> 00:58:52,632
You push, you push, you push
to get the better,
1109
00:58:52,667 --> 00:58:54,738
best, best, best shot.
1110
00:58:54,772 --> 00:58:56,567
And then the last time,
1111
00:58:57,154 --> 00:58:58,983
a breeze blew up
as he caught fire,
1112
00:58:59,018 --> 00:59:01,192
and the wind whipped round
his head like that,
1113
00:59:01,227 --> 00:59:03,125
enveloped him in flames,
and bang!
1114
00:59:03,160 --> 00:59:04,402
He was thrown to the ground.
1115
00:59:04,437 --> 00:59:06,439
They sprayed the fire
extinguishers, put him out.
1116
00:59:06,473 --> 00:59:09,476
He got up and said, "That's it.
I'm not doing any more of that."
1117
00:59:09,511 --> 00:59:12,272
"That is it." He was all singed
down the side of his face.
1118
00:59:13,860 --> 00:59:16,449
The interesting thing
about Ronnie Rondell,
1119
00:59:16,483 --> 00:59:18,969
he said, "I've done so many
fire stunts in movies
1120
00:59:19,003 --> 00:59:20,522
and nobody remembers me
for that,
1121
00:59:20,557 --> 00:59:23,456
but everybody remembers me
for Wish You Were Here."
1122
00:59:24,388 --> 00:59:26,908
It was also just
an amazing thought
1123
00:59:26,942 --> 00:59:29,462
of a man on fire shaking
the hand of another man
1124
00:59:29,496 --> 00:59:32,327
not being perturbed
that he was on fire.
1125
00:59:32,361 --> 00:59:35,295
So, therefore, the fire
must be metaphorical.
1126
00:59:35,330 --> 00:59:38,264
However, the fire wasn't
metaphorical, it was real.
1127
00:59:38,298 --> 00:59:41,647
So, there was always an inner
contradiction to this picture.
1128
00:59:43,062 --> 00:59:46,479
The guy who is upright
in Mono Lake,
1129
00:59:46,513 --> 00:59:50,207
he's really there. He held his
breath for three minutes.
1130
00:59:50,241 --> 00:59:53,624
And he went up and it was
the most perfect shot.
1131
00:59:53,659 --> 00:59:55,799
I even have goosebumps now
thinking about it.
1132
00:59:55,833 --> 00:59:58,836
It was the most perfect shot
imaginable.
1133
00:59:58,871 --> 01:00:01,114
Bang, and we had it.
1134
01:00:01,149 --> 01:00:03,565
It's one of the shots
of my life.
1135
01:00:04,290 --> 01:00:08,363
The album cover, the story,
the narrative is inside.
1136
01:00:09,260 --> 01:00:11,608
So we suggested to Pink Floyd
1137
01:00:11,642 --> 01:00:14,818
that perhaps we should put
a black shrink wrap round it.
1138
01:00:14,852 --> 01:00:18,753
You can imagine being a record
company having to deal with that
1139
01:00:18,787 --> 01:00:20,375
and having to negotiate that,
1140
01:00:20,409 --> 01:00:22,688
"All right, yes,
there'd be a small sticker on it
1141
01:00:22,722 --> 01:00:24,379
with the name Pink Floyd on it."
1142
01:00:24,413 --> 01:00:27,175
It's hardly going to sell
a lot records on that.
1143
01:00:27,209 --> 01:00:30,834
In fact, what's inside
is some of his best work.
1144
01:00:30,868 --> 01:00:33,699
He's always off the wall.
1145
01:00:33,733 --> 01:00:37,185
Always different. I mean,
always doing the unexpected.
1146
01:00:37,426 --> 01:00:40,429
And, um, I think
that was very good for us.
1147
01:00:40,464 --> 01:00:43,501
I think that's
sort of the peak of the work
1148
01:00:43,536 --> 01:00:47,816
that Storm and Po did
with Pink Floyd is that package.
1149
01:00:47,851 --> 01:00:49,784
It's really beautiful, I think.
1150
01:00:49,818 --> 01:00:55,065
There are people I hear who have
never torn the shrink wrap off.
1151
01:00:55,099 --> 01:00:56,618
They've simply slit it
down the edge
1152
01:00:56,653 --> 01:00:59,000
so they can get the album out
to play it.
1153
01:00:59,034 --> 01:01:02,313
Therefore haven't seen the cover
in 37 years.
1154
01:01:02,348 --> 01:01:04,453
And to my mind,
that's a real success,
1155
01:01:04,488 --> 01:01:06,352
in terms of trying
to represent absence.
1156
01:01:06,386 --> 01:01:08,526
"Thirty-seven years,
you've never seen the cover?"
1157
01:01:08,561 --> 01:01:11,046
I don't think Storm
was ahead of his time,
1158
01:01:11,081 --> 01:01:14,809
I just think
he was a totally original man.
1159
01:01:19,710 --> 01:01:21,401
Storm and 10cc
1160
01:01:21,436 --> 01:01:23,783
really got on
like a house on fire.
1161
01:01:23,818 --> 01:01:25,958
They had the same kind of...
1162
01:01:25,992 --> 01:01:29,686
cynical, silly,
adventurous humour.
1163
01:01:32,205 --> 01:01:34,138
♪ Oh, it's so fine
1164
01:01:34,173 --> 01:01:37,452
♪ And you know
what's mine is mine
1165
01:01:37,486 --> 01:01:39,385
When they were
coming up with ideas,
1166
01:01:39,419 --> 01:01:41,663
they'd have the album
playing over and over again
1167
01:01:41,698 --> 01:01:42,699
in the studio.
1168
01:01:42,733 --> 01:01:45,598
So they were kind of getting
steeped in the...
1169
01:01:45,632 --> 01:01:48,705
in the lyrics in particular
of the album.
1170
01:01:49,188 --> 01:01:52,743
One of my jobs
was transcribing lyrics.
1171
01:01:52,778 --> 01:01:54,469
So we'd get a C60 cassette
1172
01:01:54,503 --> 01:01:56,713
and I'd sit on the floor
of the studio
1173
01:01:56,747 --> 01:01:58,231
with the headphones jammed in
1174
01:01:58,266 --> 01:01:59,750
and handwrite out these lyrics.
1175
01:01:59,785 --> 01:02:03,202
And trying to work out what they
were saying, it was really hard.
1176
01:02:03,236 --> 01:02:06,136
They would pick up on things
that we didn't pick up on.
1177
01:02:17,009 --> 01:02:18,596
On the way
to the recording studio,
1178
01:02:18,631 --> 01:02:21,427
there was a sign saying
"deceptive bends".
1179
01:02:21,461 --> 01:02:24,395
And I remember
we actually drew up a rough.
1180
01:02:24,430 --> 01:02:28,296
But then we thought of bends
being about the diving bends.
1181
01:02:28,330 --> 01:02:30,125
And that was
the whole point, really.
1182
01:02:30,160 --> 01:02:35,061
Just like 10cc's lyrics,
what's the story in there?
1183
01:02:35,475 --> 01:02:39,825
♪ Too many broken hearts
have fallen in the river
1184
01:02:39,859 --> 01:02:44,174
♪ Too many lonely souls
have drifted out to sea
1185
01:02:44,622 --> 01:02:47,798
♪ You lay your bets
and then you pay the price
1186
01:02:47,833 --> 01:02:49,869
♪ The things we do for love
1187
01:02:49,904 --> 01:02:51,837
♪ The things we do for love
1188
01:02:51,871 --> 01:02:56,117
And I don't really like it.
And the reason being because...
1189
01:02:56,151 --> 01:02:58,291
graphics were put all around
the outside
1190
01:02:58,326 --> 01:02:59,672
in a kind of porthole shape.
1191
01:02:59,706 --> 01:03:02,917
And this was very typical
of the arguments
1192
01:03:02,951 --> 01:03:04,642
that would happen
between me and Storm.
1193
01:03:04,677 --> 01:03:07,714
Because I liked
the picture plain.
1194
01:03:07,749 --> 01:03:10,338
He always threw the kitchen
sink at everything, Storm.
1195
01:03:10,372 --> 01:03:13,686
I think it was his insecurity
about his ideas.
1196
01:03:13,720 --> 01:03:17,932
His ideas were so good, but he
was never certain about them.
1197
01:03:17,966 --> 01:03:22,626
He still had a vision, or he'd
keep adding to it, you know.
1198
01:03:22,660 --> 01:03:25,387
"Yeah, like that, but we could
just do a bit more."
1199
01:03:25,422 --> 01:03:28,701
Without that sort of desire
for perfection
1200
01:03:28,735 --> 01:03:33,844
and without that sort of
battle of egos, in a way,
1201
01:03:33,879 --> 01:03:37,365
we wouldn't have got to the
picture we had at the end.
1202
01:03:47,616 --> 01:03:49,791
I received a call again
from Peter Grant.
1203
01:03:49,826 --> 01:03:52,759
"There's a new album.
There's no title."
1204
01:03:52,794 --> 01:03:54,865
"Just come up with
an interesting idea."
1205
01:03:56,108 --> 01:03:59,180
And we started to talk about
the power of Led Zeppelin.
1206
01:03:59,214 --> 01:04:00,457
They were powerful.
1207
01:04:06,290 --> 01:04:08,775
♪ Oh, yeah, oh, yeah
1208
01:04:15,334 --> 01:04:17,543
Led Zeppelin
definitely had a presence
1209
01:04:17,577 --> 01:04:21,409
that was just channelling
out of, out of nowhere.
1210
01:04:28,485 --> 01:04:31,591
We started talking about
power of persuasion.
1211
01:04:31,626 --> 01:04:33,697
The psychology of how
you could draw people in.
1212
01:04:33,731 --> 01:04:37,149
That led on to a conversation
about what people need.
1213
01:04:37,183 --> 01:04:38,598
People need Led Zeppelin.
1214
01:04:38,633 --> 01:04:41,636
♪ Oh, yeah
1215
01:04:46,123 --> 01:04:48,988
Storm said,
"Well, what about the image from
1216
01:04:49,023 --> 01:04:52,716
the end of Arthur C Clarke's
book 2001
1217
01:04:52,750 --> 01:04:55,236
that Kubrick
had in turn interpreted
1218
01:04:55,270 --> 01:04:57,790
as this black solid object
in space?"
1219
01:04:57,824 --> 01:05:00,793
"And supposing
one took something like that
1220
01:05:00,827 --> 01:05:04,141
and made it as a battery
that everybody needed?"
1221
01:05:04,176 --> 01:05:06,109
"Without this object,
you couldn't live."
1222
01:05:06,143 --> 01:05:07,386
"You had to have it."
1223
01:05:09,664 --> 01:05:12,184
George went and hunted around
Charing Cross Road,
1224
01:05:12,218 --> 01:05:14,013
in the libraries there
1225
01:05:14,048 --> 01:05:16,429
for stills that were
out of the '50s
1226
01:05:16,464 --> 01:05:18,224
that we could place
the object in
1227
01:05:18,259 --> 01:05:20,330
in sort of a normal setting.
1228
01:05:22,746 --> 01:05:27,475
The situations were a catalogue
of important things in life.
1229
01:05:34,516 --> 01:05:37,623
We were trying to displace it
in time.
1230
01:05:37,657 --> 01:05:40,281
We were looking at a time past
1231
01:05:40,315 --> 01:05:43,318
in which this black object
was important.
1232
01:05:44,595 --> 01:05:47,219
I put the object
on the table
1233
01:05:47,253 --> 01:05:48,530
in the middle of the room.
1234
01:05:48,565 --> 01:05:50,912
Jimmy walked in and he took
one look at the object.
1235
01:05:50,947 --> 01:05:53,052
He said, "Is that it?"
I said, "That's it."
1236
01:05:53,087 --> 01:05:56,573
And he went, "That's it. Great."
1237
01:05:56,849 --> 01:05:59,541
He felt the power
of that black object.
1238
01:06:05,444 --> 01:06:07,549
But when
I saw the object, I said,
1239
01:06:07,584 --> 01:06:10,587
"This is great,
but can we put a twist in it?"
1240
01:06:11,829 --> 01:06:13,728
And then they did it
and they came back.
1241
01:06:13,762 --> 01:06:16,731
And it was like, "Well,
this is it. This is great."
1242
01:06:16,765 --> 01:06:19,113
The whole idea of the object:
1243
01:06:19,147 --> 01:06:21,770
creative, imaginative,
and very unusual.
1244
01:06:21,805 --> 01:06:23,876
The way it actually moved
through its phases
1245
01:06:23,910 --> 01:06:27,328
to become what it is
was just fantastic.
1246
01:06:27,362 --> 01:06:29,502
No two sides alike,
nothing parallel, nothing...
1247
01:06:29,537 --> 01:06:32,989
You know, it was just
a unique piece of work.
1248
01:06:33,403 --> 01:06:34,749
It was the right decision.
1249
01:06:34,783 --> 01:06:38,166
Crikey, it got emulated
on a building in Dubai.
1250
01:06:38,925 --> 01:06:41,652
Peter instructed me.
He said, "Make eight."
1251
01:06:41,687 --> 01:06:43,827
"I'm gonna give four to
the guys, one to you and Storm,
1252
01:06:43,861 --> 01:06:45,932
one to George Hardie,"
and one for himself.
1253
01:06:49,557 --> 01:06:52,249
There were a myriad
of different scenarios
1254
01:06:52,284 --> 01:06:55,045
which they were
placing the object in.
1255
01:06:55,080 --> 01:07:00,292
It was a really fantastic way
of establishing this object
1256
01:07:00,326 --> 01:07:03,088
as being an accepted part
of normal life,
1257
01:07:03,122 --> 01:07:05,021
as was our music.
1258
01:07:06,125 --> 01:07:07,747
On the front cover
1259
01:07:07,782 --> 01:07:11,751
was a family sitting around a
table at the London Boat Show.
1260
01:07:11,786 --> 01:07:14,340
I went to the boat show,
shot the background,
1261
01:07:14,375 --> 01:07:17,585
shot the rest of it
in Hipgnosis's studio.
1262
01:07:22,969 --> 01:07:26,007
And this is one of the original
eight that was made.
1263
01:07:26,042 --> 01:07:29,390
And, as you can see,
it's very pure in its shape,
1264
01:07:29,424 --> 01:07:30,563
and it's very beautiful.
1265
01:07:30,598 --> 01:07:33,428
This is the twist
that Jimmy suggested.
1266
01:07:33,463 --> 01:07:35,534
And this is the sort of...
1267
01:07:35,568 --> 01:07:38,054
it's got this matte feeling
to it.
1268
01:07:38,088 --> 01:07:40,780
And funnily enough,
if anybody ever sees it
1269
01:07:40,815 --> 01:07:42,748
in the studio
or something like that
1270
01:07:42,782 --> 01:07:45,164
people often say,
"Can I touch it?"
1271
01:07:45,199 --> 01:07:46,545
Particularly fans,
1272
01:07:46,579 --> 01:07:50,031
because they feel that
somehow it gives off some...
1273
01:07:51,343 --> 01:07:53,897
you know, something.
1274
01:07:58,833 --> 01:08:00,973
I've actually got
three of these.
1275
01:08:01,836 --> 01:08:05,978
They've all come from different
collectors over the years.
1276
01:08:06,012 --> 01:08:10,051
Um, I'm not sure
if all three of them are real.
1277
01:08:10,534 --> 01:08:12,778
But I like having three of them.
1278
01:08:12,812 --> 01:08:14,849
I'll like to have seven of them
1279
01:08:14,883 --> 01:08:17,127
just as much as I like
to have three of them
1280
01:08:17,162 --> 01:08:18,784
or ten if I can find them.
1281
01:08:18,818 --> 01:08:21,097
I do think I've still got
one of those somewhere.
1282
01:08:21,131 --> 01:08:24,134
It's a doorstop, I think.
1283
01:08:24,169 --> 01:08:26,136
But I must find it.
1284
01:08:27,275 --> 01:08:29,105
I'm sure Po's got a few
in his garage.
1285
01:08:35,559 --> 01:08:36,974
By the mid '70s,
1286
01:08:37,009 --> 01:08:39,736
money was really rolling
into rock stars' pockets.
1287
01:08:39,770 --> 01:08:42,325
The albums
were selling in millions.
1288
01:08:42,359 --> 01:08:44,120
The money was gushing in.
1289
01:08:44,982 --> 01:08:47,157
You know,
whether it was Paul McCartney
1290
01:08:47,192 --> 01:08:48,710
or Led Zeppelin, or...
1291
01:08:48,745 --> 01:08:50,712
or Pink Floyd, or Peter Gabriel,
1292
01:08:50,747 --> 01:08:53,646
they wanted their image to look
right on the album cover.
1293
01:08:53,681 --> 01:08:58,479
This album cover was a very
important asset to them.
1294
01:09:00,308 --> 01:09:02,448
And so our fortunes changed too.
1295
01:09:02,483 --> 01:09:04,140
Fees accelerated.
1296
01:09:04,174 --> 01:09:07,867
You were looking at $50,000
spent on an album cover.
1297
01:09:09,973 --> 01:09:12,389
I felt a bit like
the fifth wheel on the car.
1298
01:09:12,424 --> 01:09:13,908
You had the four members
of the band
1299
01:09:13,942 --> 01:09:17,014
and then there was this guy
who was attached to the car
1300
01:09:17,049 --> 01:09:19,534
that went with them
everywhere they went.
1301
01:09:19,879 --> 01:09:22,503
Peter Grant would say,
"Well, you better get Concorde."
1302
01:09:22,537 --> 01:09:24,021
"Better get there
tomorrow morning."
1303
01:09:24,056 --> 01:09:27,991
Suddenly I was becoming this
kind of transatlantic merchant.
1304
01:09:28,025 --> 01:09:30,511
I was living the life of Riley.
It was wonderful.
1305
01:09:32,237 --> 01:09:37,069
This was the heyday. This was
the salad days of album covers.
1306
01:09:38,864 --> 01:09:41,832
I have put graphic designers...
1307
01:09:42,833 --> 01:09:45,319
weeping out of meetings
1308
01:09:45,353 --> 01:09:47,735
because
that tiny little thing there
1309
01:09:47,769 --> 01:09:49,115
is not in the right place.
1310
01:09:49,150 --> 01:09:51,635
And I've let go...
1311
01:09:52,705 --> 01:09:55,536
while I was high, covers...
1312
01:09:55,570 --> 01:09:58,297
like the most famous record
I've ever made,
1313
01:09:58,332 --> 01:09:59,885
Morning Glory?
1314
01:09:59,919 --> 01:10:03,129
has literally
the shittest cover of all time
1315
01:10:03,164 --> 01:10:04,855
because I glanced at it.
1316
01:10:06,132 --> 01:10:07,444
"Yeah. That'll do."
1317
01:10:07,479 --> 01:10:08,894
And then it came out.
1318
01:10:08,928 --> 01:10:10,585
And then, a few years later,
1319
01:10:10,620 --> 01:10:12,518
you're going,
"Who the fuck OKed that?"
1320
01:10:12,553 --> 01:10:15,038
It's like, "Well, you did."
And, um...
1321
01:10:15,072 --> 01:10:18,248
So I take a lot more interest
in it now.
1322
01:10:19,560 --> 01:10:21,838
If there was any bad feeling
in the studio,
1323
01:10:21,872 --> 01:10:23,495
it was between Storm and me.
1324
01:10:23,805 --> 01:10:25,531
He would always turn up late,
1325
01:10:25,566 --> 01:10:28,776
dressed in tennis shorts
and a smelly T-shirt.
1326
01:10:28,810 --> 01:10:31,330
I would have done a
photographic print, beautiful,
1327
01:10:31,365 --> 01:10:35,507
and he'd come in and he'd say,
"Bit too light there."
1328
01:10:35,541 --> 01:10:36,784
He'd take his thumb,
1329
01:10:36,818 --> 01:10:38,855
and he'd rub on it until
there was a big mark on it.
1330
01:10:38,889 --> 01:10:42,272
"Oh, dear, you can't use that.
I think you better do it again."
1331
01:10:42,307 --> 01:10:43,308
And I'd be, "Storm."
1332
01:10:43,687 --> 01:10:46,103
I threw a Hasselblad at him
a couple of times
1333
01:10:46,138 --> 01:10:49,003
across the studio because
he pissed me off so much.
1334
01:10:49,210 --> 01:10:51,177
So, Po and the red mist.
1335
01:10:51,212 --> 01:10:53,697
Yeah, I mean,
we called it the red mist
1336
01:10:53,732 --> 01:10:56,459
because he would get
seriously angry.
1337
01:10:56,493 --> 01:10:59,255
When it came to arguing
about the work,
1338
01:11:00,186 --> 01:11:02,672
it was with the intention
from both of us
1339
01:11:02,706 --> 01:11:04,398
to get the best out of it.
1340
01:11:04,432 --> 01:11:07,573
A lot of that
was because of the...
1341
01:11:07,608 --> 01:11:09,713
banging of heads
between him and Storm.
1342
01:11:09,748 --> 01:11:12,578
You know, this constant
running over budget.
1343
01:11:12,613 --> 01:11:14,718
Storm didn't care about money.
1344
01:11:14,753 --> 01:11:18,757
He wanted the design, the
photograph, whatever it was,
1345
01:11:18,791 --> 01:11:22,312
to be absolutely
as he saw it in his head.
1346
01:11:33,875 --> 01:11:36,878
Scratch,
that record, came out of
1347
01:11:36,913 --> 01:11:39,156
Storm's second-hand box.
1348
01:11:39,191 --> 01:11:43,022
And this is a famous box. But it
was basically the reject box.
1349
01:11:43,057 --> 01:11:46,854
All the ideas that he liked
but no one else wanted.
1350
01:11:46,888 --> 01:11:48,856
I've got a great story
about Robert Plant,
1351
01:11:48,890 --> 01:11:52,135
when I went to see him with
some ideas for Led Zeppelin.
1352
01:11:52,169 --> 01:11:54,240
He turned over an idea
he was looking at,
1353
01:11:54,275 --> 01:11:57,002
and on the back it said
"Judas Priest" crossed out.
1354
01:11:57,036 --> 01:11:58,659
It said "Wishbone Ash"
crossed out.
1355
01:11:58,693 --> 01:12:00,419
It said "Nazareth" crossed out.
1356
01:12:00,454 --> 01:12:03,146
He said, "Have you shown this
idea to all these people?"
1357
01:12:03,180 --> 01:12:04,043
And I said, "Yeah."
1358
01:12:04,078 --> 01:12:05,976
I said,
"A good idea's a good idea."
1359
01:12:06,011 --> 01:12:08,703
He said, "You and Storm
are just a couple of chancers."
1360
01:12:08,738 --> 01:12:10,947
I mean, they're hucksters.
1361
01:12:10,981 --> 01:12:14,295
Everybody's trying to float
an idea. It's great.
1362
01:12:15,400 --> 01:12:17,367
If Pink Floyd didn't take them,
1363
01:12:17,402 --> 01:12:20,819
three weeks later, they'd appear
on someone else's record.
1364
01:12:20,853 --> 01:12:23,580
Yeah, there's a picture
of a lobster
1365
01:12:23,615 --> 01:12:25,202
being walked along the pavement,
1366
01:12:25,237 --> 01:12:27,619
and I think Paul McCartney
used that one.
1367
01:12:27,826 --> 01:12:30,380
It's one of mine? Hmm!
1368
01:12:30,415 --> 01:12:33,349
What Paul McCartney didn't want,
who was gonna have that?
1369
01:12:33,383 --> 01:12:34,660
10cc, perhaps.
1370
01:12:34,695 --> 01:12:37,698
Well, now...
1371
01:12:37,732 --> 01:12:39,941
I think I'll have to talk
to someone about that.
1372
01:12:39,976 --> 01:12:43,738
Wait a minute. Lobster, yeah.
OK. It's coming back now.
1373
01:12:43,773 --> 01:12:46,431
You never quite knew
when he brought in the box
1374
01:12:46,465 --> 01:12:50,918
whether you were gonna get all
these second-hand leftover ideas
1375
01:12:50,952 --> 01:12:52,333
or something fresh.
1376
01:12:52,368 --> 01:12:56,406
He was a master at passing off
the rejects as originals.
1377
01:12:57,303 --> 01:13:00,583
He'd done a piece of promotion
for Lumiere & Son.
1378
01:13:00,617 --> 01:13:03,724
But it had torn paper.
And I just...
1379
01:13:03,758 --> 01:13:06,278
I thought,
"This is so powerful."
1380
01:13:06,312 --> 01:13:08,970
I took a photograph
of Peter like this,
1381
01:13:09,005 --> 01:13:11,317
with his hands
like he's clawing at himself.
1382
01:13:11,352 --> 01:13:14,562
And then we got strips
of paper, white paper,
1383
01:13:14,597 --> 01:13:17,772
stuck them down
over the top of the print
1384
01:13:17,807 --> 01:13:21,431
so it looked as though
he was tearing himself
1385
01:13:21,466 --> 01:13:23,122
out of the picture.
1386
01:13:23,157 --> 01:13:25,573
He was then mixing
and recording in New York.
1387
01:13:26,125 --> 01:13:28,127
And he wanted
Peter Christopherson
1388
01:13:28,162 --> 01:13:29,957
to come and take
the pictures of him.
1389
01:13:29,991 --> 01:13:32,753
He and Peter get on really well.
1390
01:13:32,787 --> 01:13:36,446
And then Peter photographed
Peter Gabriel
1391
01:13:36,481 --> 01:13:37,516
walking around New York
1392
01:13:37,551 --> 01:13:39,794
making these strange gestures
with his hands.
1393
01:13:39,829 --> 01:13:41,278
You know, very dark.
1394
01:13:41,313 --> 01:13:43,419
You don't know what's happening
in the narrative,
1395
01:13:43,453 --> 01:13:46,249
but it's definitely something
uncomfortable and weird.
1396
01:13:46,283 --> 01:13:49,666
And only Peter Christopherson
could get that intimate with him
1397
01:13:49,701 --> 01:13:51,081
doing those kind of shots.
1398
01:13:51,496 --> 01:13:54,222
I didn't really know Peter
when he joined at all.
1399
01:13:54,257 --> 01:13:55,948
I got to know him
some months later
1400
01:13:55,983 --> 01:13:57,640
when I was travelling
in a car with him
1401
01:13:57,674 --> 01:13:59,227
through the deserts of America.
1402
01:13:59,262 --> 01:14:02,023
And I happened to be talking
about his portfolio
1403
01:14:02,058 --> 01:14:03,266
and how impressed I was
1404
01:14:03,300 --> 01:14:05,337
with the images of the people
he had there.
1405
01:14:05,371 --> 01:14:08,202
He said, "Oh, I was working
in a mortuary at the time,
1406
01:14:08,236 --> 01:14:11,930
and I twisted the bodies around
till I liked the shapes of them
1407
01:14:11,964 --> 01:14:14,657
and then I lit them
and photographed them."
1408
01:14:14,691 --> 01:14:16,590
I was absolutely horrified.
1409
01:14:16,624 --> 01:14:18,074
I said,
"Well, how did you do that?"
1410
01:14:18,108 --> 01:14:20,490
He said, "I only worked
in the mortuary late at night,
1411
01:14:20,525 --> 01:14:21,905
so I could do what I wanted."
1412
01:14:27,324 --> 01:14:30,673
I realised there was an
extremely dark side to Peter.
1413
01:14:30,707 --> 01:14:34,021
And this dark side
went on further
1414
01:14:34,055 --> 01:14:35,850
when he joined
Throbbing Gristle
1415
01:14:35,885 --> 01:14:38,922
and then went on
to form his own band,
1416
01:14:39,405 --> 01:14:41,960
Coil and Psychic TV.
1417
01:14:41,994 --> 01:14:44,341
He was highly regarded
and he's still a cult figure.
1418
01:14:45,688 --> 01:14:48,587
I know he has
this very dark reputation,
1419
01:14:48,622 --> 01:14:53,316
but he didn't come across to me
as a particularly dark person.
1420
01:14:53,350 --> 01:14:55,801
He was more like
a sort of professor,
1421
01:14:55,836 --> 01:14:57,527
or academic in a way, I think.
1422
01:14:57,562 --> 01:15:01,738
What he'd brought to Hipgnosis
was this element of darkness.
1423
01:15:01,773 --> 01:15:03,153
And we kind of needed that.
1424
01:15:03,188 --> 01:15:06,847
In a flippant world, and a
fickle world of rock 'n' roll,
1425
01:15:06,881 --> 01:15:09,021
to have somebody
who had this undercurrent
1426
01:15:09,539 --> 01:15:14,440
of presenting things
that were very real, very raw.
1427
01:15:16,339 --> 01:15:21,309
Denmark Street had a rehearsal
studio right behind Hipgnosis.
1428
01:15:21,344 --> 01:15:23,277
When we first moved in here,
1429
01:15:23,311 --> 01:15:25,969
there was a guy
out the window there...
1430
01:15:26,901 --> 01:15:28,385
kind of peering all the time,
1431
01:15:28,420 --> 01:15:30,974
and it was a bit off-putting
and a bit weird.
1432
01:15:31,009 --> 01:15:32,217
Didn't really know
1433
01:15:32,251 --> 01:15:35,358
what went on
there originally.
1434
01:15:35,392 --> 01:15:37,325
And it became
very disconcerting.
1435
01:15:37,360 --> 01:15:39,155
So in the end,
1436
01:15:39,189 --> 01:15:41,467
we got some net curtains
to put up here,
1437
01:15:41,502 --> 01:15:44,747
which was not very Sex Pistols
and more little old lady,
1438
01:15:44,781 --> 01:15:47,163
to stop the guy
peering in at us.
1439
01:15:47,197 --> 01:15:51,236
But it turns out it was a guy
called Peter Christopherson
1440
01:15:51,270 --> 01:15:52,927
who ended up
in Throbbing Gristle.
1441
01:15:52,962 --> 01:15:55,861
He was like the young guy
of Hipgnosis.
1442
01:15:55,896 --> 01:15:58,070
And he wondered
what we were all about.
1443
01:15:58,105 --> 01:16:01,177
And he befriended us.
1444
01:16:01,211 --> 01:16:03,455
And he even did
some photo sessions with us.
1445
01:16:03,489 --> 01:16:07,839
He put John in a straitjacket,
Steve in handcuffs.
1446
01:16:07,873 --> 01:16:10,186
He did Paul
with all bullet wounds.
1447
01:16:10,220 --> 01:16:12,395
And he took me down the YMCA
into the locker room.
1448
01:16:12,429 --> 01:16:14,984
So I didn't quite know
what to make of that.
1449
01:16:15,018 --> 01:16:18,263
But it was kinda cool.
But the other guys were also
1450
01:16:18,297 --> 01:16:21,956
the enemy in a way, I suppose.
They did all the covers
1451
01:16:21,991 --> 01:16:25,546
for... what we saw as
a dinosaur rock band.
1452
01:16:25,581 --> 01:16:29,585
One day, I walked into
Hipgnosis's front door
1453
01:16:29,619 --> 01:16:32,277
and there coming towards me
down the corridor
1454
01:16:32,311 --> 01:16:36,143
was John wearing an
"I hate Pink Floyd" T-shirt.
1455
01:16:36,177 --> 01:16:38,110
And I said, "Oi, what's that?"
1456
01:16:38,145 --> 01:16:40,941
And he said,
"They're all cunts, Pink Floyd."
1457
01:16:40,975 --> 01:16:43,737
"That's what they are."
He walked out the door.
1458
01:16:43,771 --> 01:16:47,464
♪ I am an antichrist
1459
01:16:47,499 --> 01:16:50,398
♪ I am an anarchist
1460
01:16:50,433 --> 01:16:53,609
♪ Don't know what I want
but I know how to get it
1461
01:16:54,092 --> 01:16:57,164
♪ I wanna destroy the passer-by
1462
01:16:57,371 --> 01:16:59,407
♪ Cos I
1463
01:17:00,132 --> 01:17:03,377
♪ I wanna be
1464
01:17:03,688 --> 01:17:06,483
♪ Anarchy
1465
01:17:14,664 --> 01:17:17,598
The megastars
of the late '60s, early '70s,
1466
01:17:17,633 --> 01:17:20,705
they were living lifestyles...
1467
01:17:21,706 --> 01:17:25,571
that were entirely
irrelevant to young people.
1468
01:17:25,606 --> 01:17:30,646
They didn't really talk to us
about stuff that kinda concerned
1469
01:17:30,680 --> 01:17:32,233
where we were at.
1470
01:17:33,683 --> 01:17:38,619
It's about something
that connects to your reality.
1471
01:17:38,654 --> 01:17:41,346
That's the marked difference
1472
01:17:41,380 --> 01:17:44,590
between the kind of pre-punk
and post-punk moment.
1473
01:17:47,179 --> 01:17:49,872
By the time you're floating
huge inflatable pigs
1474
01:17:49,906 --> 01:17:51,494
over Battersea Power Station,
1475
01:17:51,528 --> 01:17:55,084
you really are not talking to,
sort of, 15-year-olds any more.
1476
01:17:55,118 --> 01:17:58,052
♪ You got to be crazy
1477
01:18:00,641 --> 01:18:03,299
♪ Gotta have a real need
1478
01:18:04,680 --> 01:18:07,130
♪ Gotta sleep on your toes
1479
01:18:07,165 --> 01:18:09,236
♪ And when you're on the street
1480
01:18:10,133 --> 01:18:12,757
Storm came up
with an idea of a small child
1481
01:18:12,791 --> 01:18:16,899
standing in a doorway watching
his parents fucking in the bed.
1482
01:18:16,933 --> 01:18:22,007
Animals.
It was... they laughed, but...
1483
01:18:22,042 --> 01:18:24,769
Thank you, no. Next.
1484
01:18:24,803 --> 01:18:26,874
So I got a phone call
from Roger.
1485
01:18:26,909 --> 01:18:31,189
He said, "You know that I'm
having a big plastic pig made
1486
01:18:31,223 --> 01:18:34,261
to go on our live shows?"
And I said, "No, I didn't."
1487
01:18:34,295 --> 01:18:36,021
He said,
"Well, come over to my house
1488
01:18:36,056 --> 01:18:38,506
and have a look
at a maquette of it."
1489
01:18:38,541 --> 01:18:40,646
And looking out the window,
he said,
1490
01:18:41,061 --> 01:18:42,752
"There's Battersea
Power Station."
1491
01:18:42,787 --> 01:18:45,617
I looked at the
power station, and then I went,
1492
01:18:45,651 --> 01:18:47,274
"I know what I'll do."
1493
01:18:47,308 --> 01:18:50,518
"I'll finish the pig
and we'll fill it with helium
1494
01:18:50,553 --> 01:18:53,038
and fly it over the thing
and take photographs of it,
1495
01:18:53,073 --> 01:18:54,419
and that will be
the album cover."
1496
01:18:54,453 --> 01:18:56,697
Storm was kind of grumpy
about it.
1497
01:18:56,732 --> 01:18:57,767
And he and Roger were having
1498
01:18:57,802 --> 01:19:00,218
a little bit of a contretemps
at this time.
1499
01:19:00,252 --> 01:19:02,461
Considering they used to play
squash together,
1500
01:19:02,496 --> 01:19:04,187
tennis together, good friends,
1501
01:19:04,222 --> 01:19:07,397
there was definitely
something in the air.
1502
01:19:10,055 --> 01:19:11,608
I can't remember ever thinking,
1503
01:19:11,643 --> 01:19:14,957
"No, this is too big,
too elaborate, or whatever."
1504
01:19:14,991 --> 01:19:17,373
We were in full prog-rock mode.
1505
01:19:17,407 --> 01:19:20,548
Our egos were all
in pretty good shape.
1506
01:19:21,826 --> 01:19:24,932
I got permission.
There was no health and safety.
1507
01:19:24,967 --> 01:19:26,623
No demands for anything else.
1508
01:19:26,658 --> 01:19:30,248
Yeah, you turn up, you...
park your trucks and fly it.
1509
01:19:31,318 --> 01:19:34,217
It's almost a mystery
to me that I went at all
1510
01:19:34,252 --> 01:19:37,082
'cause I remember it was
a very cold morning.
1511
01:19:37,117 --> 01:19:40,499
But I was friends with
some of the band, and...
1512
01:19:40,534 --> 01:19:43,364
I grabbed my camera
at the very last moment
1513
01:19:43,399 --> 01:19:46,091
thinking I was gonna go out,
just sort of see it,
1514
01:19:46,126 --> 01:19:47,541
and come back to bed.
1515
01:19:47,575 --> 01:19:50,302
And I have to say,
I'm really glad I didn't.
1516
01:19:50,682 --> 01:19:53,892
♪ Big man, pig man
1517
01:19:56,757 --> 01:20:00,519
So on the day,
everybody's in position.
1518
01:20:01,210 --> 01:20:02,901
Amazing clouds that day.
1519
01:20:02,936 --> 01:20:04,385
It looks like
a Turner painting.
1520
01:20:04,420 --> 01:20:07,457
Absolutely something
out of this world.
1521
01:20:08,942 --> 01:20:10,978
The gas cylinders went wrong
1522
01:20:11,013 --> 01:20:14,188
and couldn't inflate the pig.
1523
01:20:14,223 --> 01:20:17,709
"OK. Everybody home.
Back again tomorrow."
1524
01:20:19,918 --> 01:20:23,266
So, we came back the next day.
We inflated the pig.
1525
01:20:23,646 --> 01:20:25,786
It goes up between
the chimneys.
1526
01:20:25,821 --> 01:20:27,374
It looks amazing.
1527
01:20:46,393 --> 01:20:49,016
There was only one actual cable
1528
01:20:49,051 --> 01:20:51,294
connecting us to it.
1529
01:20:51,329 --> 01:20:53,400
And at one point
the ring went ping!
1530
01:20:53,434 --> 01:20:56,852
There was a loud bang like that.
A crack.
1531
01:20:57,093 --> 01:20:59,509
And bits of it fell down
onto the ground.
1532
01:20:59,544 --> 01:21:02,650
"Oh, my God! Oh, look,
it's broken away."
1533
01:21:02,685 --> 01:21:05,895
And the pig sailed up
between the chimneys.
1534
01:21:14,386 --> 01:21:17,700
And then, vroom, it was gone.
It was gone within seconds.
1535
01:21:17,734 --> 01:21:22,912
And as it went up,
I saw a 747 jet fly across.
1536
01:21:22,947 --> 01:21:24,258
And I thought, "Oh, my God,
1537
01:21:24,293 --> 01:21:28,055
that's going straight into the
air lanes of Heathrow Airport."
1538
01:21:28,987 --> 01:21:33,198
I'm sure there was a lot
of rueful grinning going on.
1539
01:21:33,233 --> 01:21:35,891
"Did you get it?" "Er, no."
1540
01:21:35,925 --> 01:21:38,894
"Oh, fuck me."
1541
01:21:40,378 --> 01:21:42,483
We had organised for day one
1542
01:21:42,518 --> 01:21:44,900
to have
a police marksman there.
1543
01:21:44,934 --> 01:21:47,488
Where was the police marksman?
1544
01:21:47,523 --> 01:21:51,630
I heard that there had been
a marksman the day before
1545
01:21:51,665 --> 01:21:54,875
and he hadn't been paid.
So, he wasn't there that day.
1546
01:21:54,910 --> 01:21:57,774
It was the only thing
that was asked of us.
1547
01:21:57,809 --> 01:22:01,951
In case the pig flew away,
it would be shot out of the sky.
1548
01:22:03,297 --> 01:22:04,574
The police arrived.
1549
01:22:04,609 --> 01:22:07,060
They closed all the air lanes
into Heathrow Airport.
1550
01:22:07,094 --> 01:22:10,339
Fighter jets were sent up
to look for it. It was plastic.
1551
01:22:10,373 --> 01:22:11,616
It wouldn't appear on radar.
1552
01:22:11,650 --> 01:22:14,446
Police helicopter pilot
who was sent to chase it,
1553
01:22:14,481 --> 01:22:16,379
he said there was no way
they could catch it.
1554
01:22:16,414 --> 01:22:19,969
It was climbing faster
than the helicopter could go.
1555
01:22:22,489 --> 01:22:25,526
Nine in the evening,
our phone rings and...
1556
01:22:25,561 --> 01:22:29,047
this voice, in a very
country accent, says to me,
1557
01:22:29,772 --> 01:22:32,430
"Are you the people
looking for a pig?"
1558
01:22:32,464 --> 01:22:35,260
And I said, "Yes." He said,
"Well, it's in my field,
1559
01:22:35,295 --> 01:22:37,504
and it's frightening my cows."
1560
01:22:39,575 --> 01:22:41,266
So in the end it was a collage.
1561
01:22:41,301 --> 01:22:43,717
It wasn't the real picture
of the event.
1562
01:22:43,751 --> 01:22:46,202
But nobody was to know that
until later.
1563
01:22:47,134 --> 01:22:51,000
The relationship with Storm
and Roger was already tense.
1564
01:22:51,035 --> 01:22:52,450
When Roger learnt that Storm
1565
01:22:52,484 --> 01:22:56,281
was claiming design
for the cover,
1566
01:22:56,316 --> 01:22:58,352
which was
a very foolish thing to do,
1567
01:22:58,387 --> 01:23:01,252
Roger cut him out of his life.
Bang.
1568
01:23:01,286 --> 01:23:04,151
I remember being
royally pissed off
1569
01:23:04,186 --> 01:23:06,084
at the time,
because they didn't ask me.
1570
01:23:06,119 --> 01:23:08,190
I thought,
"Why are you doing that?"
1571
01:23:08,224 --> 01:23:12,988
♪ Dragged down by the stone
1572
01:23:14,679 --> 01:23:16,784
Anybody
who knew Storm will tell you
1573
01:23:16,819 --> 01:23:18,131
he was insufferable.
1574
01:23:18,165 --> 01:23:21,582
But among being one of the most
annoying people in the world,
1575
01:23:21,617 --> 01:23:25,517
he was also one of the most
lovable people in the world.
1576
01:23:25,552 --> 01:23:28,141
And one of the bravest people
in the world.
1577
01:23:28,175 --> 01:23:30,315
I loved Storm.
1578
01:23:30,350 --> 01:23:31,765
I still love Storm.
1579
01:23:32,179 --> 01:23:36,770
Pink Floyd themselves were
going through huge upheavals.
1580
01:23:36,804 --> 01:23:39,117
Rick Wright got fired
from the band.
1581
01:23:39,566 --> 01:23:41,947
David and Roger
didn't get along any more.
1582
01:23:41,982 --> 01:23:44,985
There were huge rows
about this, that and the other.
1583
01:23:45,020 --> 01:23:48,713
And we were just part of that
whole process, you know.
1584
01:23:57,584 --> 01:23:59,586
Those '60s characters,
1585
01:23:59,620 --> 01:24:02,313
they just became kind of
victims and casualties
1586
01:24:02,347 --> 01:24:05,316
of their own success,
you know, and excess.
1587
01:24:12,875 --> 01:24:15,360
And of course Hipgnosis
are intrinsically linked
1588
01:24:15,395 --> 01:24:17,638
to that period of rock excess,
1589
01:24:17,673 --> 01:24:19,468
which we kind
of laugh about now.
1590
01:24:40,523 --> 01:24:42,767
Paul McCartney
had called me up and he said,
1591
01:24:42,801 --> 01:24:44,700
"Listen, man,
I've seen this statue
1592
01:24:44,734 --> 01:24:46,529
that I want to buy
at Christie's."
1593
01:24:46,564 --> 01:24:47,841
"Do you think you could get it?"
1594
01:24:47,875 --> 01:24:50,499
"I want to put it somewhere
really special."
1595
01:24:50,533 --> 01:24:53,433
And I said, "Where?"
He said, "On Everest."
1596
01:24:53,467 --> 01:24:56,194
I suppose we must have
had a meeting and said,
1597
01:24:56,229 --> 01:25:00,509
"Oh, wow, it should be at
the top of a Swiss mountain."
1598
01:25:00,543 --> 01:25:03,201
You know, there was a lot
of that in those days.
1599
01:25:07,240 --> 01:25:09,034
So, we took a helicopter up,
1600
01:25:09,069 --> 01:25:12,141
which could only land
on the edge like this.
1601
01:25:13,177 --> 01:25:16,594
We had to jump off,
take this 70-pound statue,
1602
01:25:16,628 --> 01:25:18,665
and there I am, stuck on an area
1603
01:25:18,699 --> 01:25:21,564
about the size of an
average person's sitting room
1604
01:25:21,599 --> 01:25:24,291
with a 10,000-foot drop
all round me.
1605
01:25:24,326 --> 01:25:25,741
And I hate heights.
1606
01:25:25,775 --> 01:25:29,054
I completely have a phobia
about heights.
1607
01:25:29,089 --> 01:25:31,954
And I was stuck up there
for about six hours.
1608
01:25:42,240 --> 01:25:44,035
We loved it. It looked great.
1609
01:25:44,069 --> 01:25:47,418
But then someone said, "You
could've just gone in a studio,
1610
01:25:47,452 --> 01:25:51,007
in London,
just got a big pile of salt
1611
01:25:51,042 --> 01:25:55,460
and just stuck the statue
on top of it."
1612
01:25:55,495 --> 01:25:57,773
But, you know,
that's just too easy.
1613
01:25:57,807 --> 01:26:01,535
Well, I know Hipgnosis
were expensive.
1614
01:26:09,819 --> 01:26:13,409
We had this idea to
recreate a complete juke joint.
1615
01:26:13,444 --> 01:26:15,377
So I did this tour
of the Caribbean,
1616
01:26:15,411 --> 01:26:17,275
taking photographs as a recce
1617
01:26:17,310 --> 01:26:21,072
finishing up at New Orleans.
I went to the Old Absinthe bar.
1618
01:26:21,106 --> 01:26:25,214
And this is the one. I mean, it
hasn't been washed in 60 years.
1619
01:26:25,249 --> 01:26:27,147
There's old ties, there's...
1620
01:26:27,182 --> 01:26:29,770
All kinds of artefacts
everywhere. It's just amazing.
1621
01:26:30,046 --> 01:26:33,602
And we built an exact copy of
it in a studio in West London
1622
01:26:33,636 --> 01:26:36,052
because this was
an expensive operation.
1623
01:26:36,087 --> 01:26:39,194
The sort of set was better
than the album.
1624
01:26:39,228 --> 01:26:40,471
Then Storm said to me,
1625
01:26:40,505 --> 01:26:42,507
"If we put six characters
in a bar,
1626
01:26:42,542 --> 01:26:44,475
why don't we have
the point of view
1627
01:26:44,509 --> 01:26:46,097
of each of the six characters?"
1628
01:26:46,131 --> 01:26:48,341
"We make six different
album covers."
1629
01:26:48,858 --> 01:26:51,861
Then, as money was no object
for the inner bag,
1630
01:26:51,896 --> 01:26:53,553
we thought
we'd do something fun.
1631
01:26:54,209 --> 01:26:57,902
On it, it doesn't say anywhere
that there's any trick at all.
1632
01:26:57,936 --> 01:27:00,249
But, when you put water on it,
1633
01:27:02,355 --> 01:27:04,288
it changes colour.
1634
01:27:04,322 --> 01:27:05,668
Peter Grant said to me,
1635
01:27:05,703 --> 01:27:08,533
"The only problem
with your Hipgnosis covers
1636
01:27:08,568 --> 01:27:10,604
is you're so bloody expensive."
1637
01:27:10,639 --> 01:27:12,296
He said,
"I could sell Led Zeppelin
1638
01:27:12,330 --> 01:27:13,849
in a brown paper bag."
1639
01:27:13,883 --> 01:27:17,335
And I said, "Well, why don't you
then?" He said, "Let's do it!"
1640
01:27:17,818 --> 01:27:20,821
So the whole thing came out
in a brown paper bag.
1641
01:27:21,339 --> 01:27:24,169
It was probably the
most expensive album cover
1642
01:27:24,204 --> 01:27:27,034
that we did
because it was so complex.
1643
01:27:27,069 --> 01:27:31,280
Po would come down, throw the
Yellow Pages at me, and say,
1644
01:27:31,315 --> 01:27:36,285
"Drew, I need a sheep,
er, I need a psychiatrist couch,
1645
01:27:36,320 --> 01:27:39,702
I'll probably need a vet,
1646
01:27:39,737 --> 01:27:42,084
and I'm shooting it in Hawaii,
1647
01:27:42,118 --> 01:27:45,294
so can you book me a flight
to Hawaii on Friday?"
1648
01:27:45,605 --> 01:27:47,641
I'm thinking, "It's Monday,
1649
01:27:47,676 --> 01:27:49,678
and all I've got is
a dial-up telephone
1650
01:27:49,712 --> 01:27:51,611
with a curly wire
and the Yellow Pages."
1651
01:27:59,998 --> 01:28:01,552
I got to Hawaii. Well,
1652
01:28:01,586 --> 01:28:03,623
there were no
psychiatrist couches.
1653
01:28:03,657 --> 01:28:05,694
And even worse still,
there were no sheep.
1654
01:28:05,728 --> 01:28:09,974
I discovered one sheep
at the university farm.
1655
01:28:10,008 --> 01:28:13,115
And I managed to persuade them
to let me take it to the sea
1656
01:28:13,149 --> 01:28:17,015
and put it on the psychiatrist
couch I had to have made.
1657
01:28:17,395 --> 01:28:18,776
Then trying to persuade
1658
01:28:18,810 --> 01:28:23,677
a sheep to lie on the couch
while these waves rolled in
1659
01:28:23,712 --> 01:28:25,334
proved to be difficult.
1660
01:28:25,369 --> 01:28:29,683
The veterinary advisor gave
a shot of Valium to the sheep,
1661
01:28:29,718 --> 01:28:31,098
which calmed it down.
1662
01:28:32,203 --> 01:28:34,481
It was a whole fiasco.
It took two days to do.
1663
01:28:34,516 --> 01:28:36,207
When Po came back
with the photos,
1664
01:28:36,241 --> 01:28:39,383
we were all just in awe
of this incredible scene.
1665
01:28:39,417 --> 01:28:42,972
And then Storm said, "We're not
going to use it full cover."
1666
01:28:43,007 --> 01:28:47,908
"We're going to print it
35 millimetres in size,
1667
01:28:47,943 --> 01:28:49,979
and then I just want
big typography
1668
01:28:50,014 --> 01:28:51,360
that says 'Are You Normal'."
1669
01:28:51,395 --> 01:28:53,535
Because that's not
a normal thing to do, is it?
1670
01:28:53,569 --> 01:28:56,227
To spend all that money, go to
Hawaii and do this big shoot,
1671
01:28:56,261 --> 01:28:58,056
then just print the picture
really tiny.
1672
01:28:58,367 --> 01:29:01,163
The record company,
who happened to be Welsh,
1673
01:29:01,197 --> 01:29:04,649
asked us why we didn't do it
in Wales. OK?
1674
01:29:04,684 --> 01:29:07,549
He said, "Listen.
We've just spent £2,000
1675
01:29:07,583 --> 01:29:09,723
sending you off to Hawaii,
you creeps."
1676
01:29:09,758 --> 01:29:11,380
"Why didn't you do it in Wales?"
1677
01:29:11,415 --> 01:29:12,623
The irony of it is,
1678
01:29:12,657 --> 01:29:14,694
that it finished up that size
on the front of the cover.
1679
01:29:16,109 --> 01:29:19,043
I'm still not
quite sure what's going on
1680
01:29:19,077 --> 01:29:22,771
or what it means.
But then, do I need to?
1681
01:29:22,805 --> 01:29:25,601
I just know that there's
something great happening there.
1682
01:29:25,843 --> 01:29:28,259
Although you may not think it,
1683
01:29:28,293 --> 01:29:30,951
and also maybe the rest of the
world doesn't think it either,
1684
01:29:30,986 --> 01:29:33,126
it's supposed to be
a little bit funny.
1685
01:29:33,160 --> 01:29:36,336
It's supposed to have
slightly humorous,
1686
01:29:36,371 --> 01:29:38,373
or what we call dry humour.
1687
01:29:38,407 --> 01:29:40,409
That font layout came back to me
1688
01:29:40,444 --> 01:29:43,826
when Katharine Hamnett,
a fashion designer,
1689
01:29:43,861 --> 01:29:47,071
rang up and asked me
to design some T-shirts for her.
1690
01:29:47,105 --> 01:29:49,867
And she said she wanted them
big and bold.
1691
01:29:50,212 --> 01:29:53,905
And so I did a whole range
of these T-shirts for her,
1692
01:29:53,940 --> 01:29:56,839
which then got picked up
by George Michael.
1693
01:29:56,874 --> 01:29:59,117
And it became a viral hit.
1694
01:29:59,428 --> 01:30:03,052
I think Are You Normal
probably represented
1695
01:30:03,087 --> 01:30:06,539
one of the last
really collaborative efforts
1696
01:30:06,573 --> 01:30:10,577
with Hipgnosis and a band
where the budget was unlimited.
1697
01:30:10,612 --> 01:30:15,375
I think that from 1968 to 1980,
1698
01:30:16,480 --> 01:30:19,034
Hipgnosis are so ubiquitous
1699
01:30:19,068 --> 01:30:25,489
with the most important artwork
in the world for music
1700
01:30:25,523 --> 01:30:27,145
that it had to change.
1701
01:30:27,180 --> 01:30:30,045
Pop culture moved on.
ss it does.
1702
01:30:30,079 --> 01:30:32,012
It's a young-people thing.
1703
01:30:39,468 --> 01:30:44,197
1980 comes in in its bright
colours and padded shoulders.
1704
01:30:47,890 --> 01:30:51,204
♪ When I'm with you, baby,
I go out of my head
1705
01:30:51,238 --> 01:30:53,102
♪ And I just can't get enough
1706
01:30:53,137 --> 01:30:55,208
♪ And I just can't get enough
1707
01:30:55,553 --> 01:30:58,073
This was probably the moment
1708
01:30:58,107 --> 01:31:02,733
when things started to, sort of,
disappear for us.
1709
01:31:03,009 --> 01:31:06,012
♪ We slip and slide
as we fall in love
1710
01:31:06,046 --> 01:31:10,844
♪ And I just can't seem
to get enough
1711
01:31:13,744 --> 01:31:16,263
There was this progression
1712
01:31:16,298 --> 01:31:19,474
to dumping lavish and expensive
album covers.
1713
01:31:25,410 --> 01:31:28,862
♪ We walk together,
we're walking down the street
1714
01:31:28,897 --> 01:31:30,692
♪ And I just can't get enough
1715
01:31:30,726 --> 01:31:32,901
♪ And I just can't get enough
1716
01:31:39,908 --> 01:31:42,738
Bonzo,
Led Zeppelin's drummer, died.
1717
01:31:42,773 --> 01:31:45,189
And after that,
Peter Grant went to pieces.
1718
01:31:45,810 --> 01:31:47,743
He almost had a breakdown.
1719
01:31:47,778 --> 01:31:50,332
And the mighty Led Zeppelin
just fell apart.
1720
01:31:54,578 --> 01:31:57,788
Last question.
What are your projects?
1721
01:31:57,822 --> 01:31:59,997
-Our future projects?
-We're gonna get married.
1722
01:32:00,031 --> 01:32:01,654
-Yes.
-We're going to get married.
1723
01:32:01,688 --> 01:32:03,448
-We're gonna start a double act.
-Yes.
1724
01:32:18,153 --> 01:32:20,327
Storm turned up
at my house one day
1725
01:32:20,362 --> 01:32:23,917
with Peter Christopherson,
with a bunch of flowers.
1726
01:32:23,952 --> 01:32:26,161
This had never happened before,
1727
01:32:26,195 --> 01:32:29,026
and I was immediately
suspicious.
1728
01:32:29,958 --> 01:32:31,546
We sat down. He said,
1729
01:32:31,580 --> 01:32:34,100
"I wanna have a serious talk
about Hipgnosis."
1730
01:32:34,134 --> 01:32:36,930
"I don't think we should do
album covers any more."
1731
01:32:36,965 --> 01:32:39,070
"We should knock it
on the head."
1732
01:32:39,105 --> 01:32:43,074
"It's old-fashioned. It's out
of date. We need to move on."
1733
01:32:43,109 --> 01:32:48,079
I think Storm and Peter saw that
the MTV generation was coming.
1734
01:32:48,114 --> 01:32:51,289
And Storm was a film grad
from the RCA
1735
01:32:51,324 --> 01:32:54,741
so I think he'd always fancied
being a film director.
1736
01:32:54,776 --> 01:32:57,054
So he saw this
as his opportunity
1737
01:32:57,088 --> 01:32:59,366
to fulfil that ambition.
1738
01:32:59,401 --> 01:33:03,336
Well, I was very loath to get
rid of Hipgnosis in that sense.
1739
01:33:03,370 --> 01:33:07,271
I thought we were really
at the peak of our careers.
1740
01:33:07,305 --> 01:33:10,412
And I wasn't very forward
looking, I have to say.
1741
01:33:10,446 --> 01:33:12,103
Peter was younger
than Storm and me,
1742
01:33:12,138 --> 01:33:16,073
and he was saying to me,
"Listen, Po, the time has come."
1743
01:33:16,107 --> 01:33:18,869
"You need to let it go."
So we did.
1744
01:33:19,179 --> 01:33:22,251
And we decided
that we ought to branch out
1745
01:33:22,735 --> 01:33:26,324
and become movie makers.
Do something else. Do videos.
1746
01:33:26,670 --> 01:33:28,430
It started off great.
1747
01:33:28,464 --> 01:33:32,641
But Storm began to take over
as master of the universe
1748
01:33:32,676 --> 01:33:36,196
as a director, believing that he
could have what he wanted
1749
01:33:36,231 --> 01:33:38,474
regardless of what
Peter and I said.
1750
01:33:38,509 --> 01:33:42,513
With too much money involved,
allocated amount of time,
1751
01:33:42,547 --> 01:33:47,207
Storm ran so over budget that
I couldn't control him any more.
1752
01:33:47,242 --> 01:33:50,176
Because Storm was so extreme.
1753
01:33:50,210 --> 01:33:52,765
He didn't care two hoots
for money.
1754
01:33:52,799 --> 01:33:55,112
He just did
what he needed to do.
1755
01:33:55,146 --> 01:33:59,012
This film company collapsed
after about two years
1756
01:33:59,047 --> 01:34:02,947
due to very poor management
on behalf of all of us.
1757
01:34:03,568 --> 01:34:05,743
We were financially
deeply in debt.
1758
01:34:05,778 --> 01:34:07,469
We each had to put in money.
1759
01:34:07,503 --> 01:34:10,058
And they wanted the money
the next morning at ten o'clock.
1760
01:34:10,092 --> 01:34:14,096
This is the bank.
And I said, "Here's a suitcase."
1761
01:34:14,131 --> 01:34:17,168
"My cash is in there.
Where's yours, Storm?"
1762
01:34:17,444 --> 01:34:18,549
"I don't have it."
1763
01:34:18,583 --> 01:34:20,965
"I might have to borrow it
from David Gilmour."
1764
01:34:21,000 --> 01:34:22,484
I said, "Peter, where's yours?"
1765
01:34:22,518 --> 01:34:25,245
He said, "Well, I'll have to
remortgage my house."
1766
01:34:25,280 --> 01:34:26,453
"I'm not quite sure."
1767
01:34:26,488 --> 01:34:28,766
They hadn't dealt
with the reality of it.
1768
01:34:28,801 --> 01:34:30,699
"Tomorrow morning
at ten o'clock,
1769
01:34:30,734 --> 01:34:33,668
the bank is calling the tune
and we're out of business."
1770
01:34:33,702 --> 01:34:36,049
"If you don't have your money
by ten tomorrow morning,
1771
01:34:36,084 --> 01:34:37,913
I resign from the company."
1772
01:34:37,948 --> 01:34:39,363
Ten o'clock tomorrow
morning came,
1773
01:34:39,397 --> 01:34:41,296
they didn't have
the money organised,
1774
01:34:41,330 --> 01:34:42,711
I resigned from the company,
1775
01:34:42,746 --> 01:34:44,471
and Storm and I
stopped speaking.
1776
01:34:44,506 --> 01:34:47,405
And I didn't speak to him
for 12 years.
1777
01:34:48,096 --> 01:34:49,614
It was a tragedy.
1778
01:34:49,649 --> 01:34:54,550
From all the good things
we'd done for 15, 17 years,
1779
01:34:54,585 --> 01:34:56,414
we're fucked.
1780
01:34:57,070 --> 01:34:58,796
Absolutely fucked.
1781
01:35:41,356 --> 01:35:46,154
♪ How I wish,
how I wish you were here
1782
01:35:47,742 --> 01:35:52,850
♪ We're just two lost souls
swimming in a fishbowl
1783
01:35:53,575 --> 01:35:55,784
♪ Year after year
1784
01:35:57,303 --> 01:36:00,409
♪ Running over
the same old ground
1785
01:36:01,134 --> 01:36:03,688
♪ What have we found?
1786
01:36:03,723 --> 01:36:06,415
♪ The same old fears
1787
01:36:07,175 --> 01:36:09,660
♪ Wish you were here
1788
01:36:55,188 --> 01:36:58,467
They created some of
the best covers ever.
1789
01:36:58,502 --> 01:37:02,161
And they were highly original.
1790
01:37:02,195 --> 01:37:05,164
And they took the art seriously.
1791
01:37:05,198 --> 01:37:07,683
It wasn't
a piece of merchandise.
1792
01:37:11,273 --> 01:37:14,621
To be able to come up
with so many ideas,
1793
01:37:14,656 --> 01:37:18,039
not just for Led Zeppelin, but
for all of the artists they did
1794
01:37:18,073 --> 01:37:19,695
right across the music industry,
1795
01:37:19,730 --> 01:37:22,284
keep coming up with these
wonderful ideas,
1796
01:37:22,319 --> 01:37:24,459
time after time after time,
1797
01:37:24,493 --> 01:37:26,564
that takes
a very special person,
1798
01:37:26,599 --> 01:37:28,739
or people,
to be able to do that.
1799
01:37:30,741 --> 01:37:32,708
With such a great reputation,
1800
01:37:32,743 --> 01:37:35,263
why didn't you use Hipgnosis
for your album covers?
1801
01:37:35,297 --> 01:37:38,853
I couldn't afford them.
1802
01:37:47,275 --> 01:37:49,829
♪ Gimme your body
1803
01:37:51,382 --> 01:37:53,729
♪ Gimme your mind
1804
01:37:55,248 --> 01:37:57,526
♪ Open your heart
1805
01:37:59,114 --> 01:38:01,772
♪ Pull down your blind
1806
01:38:02,946 --> 01:38:04,913
♪ Gimme your love
1807
01:38:04,948 --> 01:38:06,811
♪ Gimme it all
1808
01:38:06,846 --> 01:38:08,710
♪ Gimme in the kitchen
1809
01:38:08,744 --> 01:38:10,746
♪ Gimme in the hall
1810
01:38:10,781 --> 01:38:12,990
♪ Art for art's sake
1811
01:38:14,509 --> 01:38:18,064
♪ Money for God's sake
1812
01:38:18,547 --> 01:38:20,895
♪ Art for art's sake
1813
01:38:22,344 --> 01:38:25,796
♪ Money for God's sake
1814
01:38:26,417 --> 01:38:28,764
♪ Gimme the readies
1815
01:38:30,283 --> 01:38:32,768
♪ Gimme the cash
1816
01:38:34,322 --> 01:38:36,703
♪ Gimme a bullet
1817
01:38:38,188 --> 01:38:40,535
♪ Gimme a smash
1818
01:38:41,916 --> 01:38:44,056
♪ Gimme a silver
1819
01:38:44,090 --> 01:38:45,540
♪ Gimme a gold
1820
01:38:45,574 --> 01:38:49,509
♪ Make it a million
for when I get old
1821
01:38:49,544 --> 01:38:51,856
♪ Art for art's sake
1822
01:38:53,410 --> 01:38:56,758
♪ Money for God's sake
1823
01:38:57,310 --> 01:38:59,830
♪ Art for art's sake
1824
01:39:01,176 --> 01:39:04,352
♪ Money for God's sake
1825
01:39:05,180 --> 01:39:08,977
♪ Money talks so listen to it
1826
01:39:09,012 --> 01:39:12,049
♪ Money talks to me
1827
01:39:12,636 --> 01:39:16,398
♪ Anyone can understand it
1828
01:39:16,433 --> 01:39:19,988
♪ Money can't be beat
1829
01:39:20,023 --> 01:39:22,715
♪ Oh, no
1830
01:39:25,715 --> 01:39:29,715
Preuzeto sa www.titlovi.com
147978
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.