Original subtitles

beep beep

beep propaganda many use the word when

talking about countries like North Korea

Kazakhstan

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Iran countries viewed as authoritarian

through the lens of the western

media press freedom freedom of thought

people you those terms when talking

about countries like the United States

France Australia

democracies in 1988 gome Chomsky

co-authored a book with Edward Herman

called manufacturing

consent it blasted apart the notion that

media acts as a check on political

power that media informed the public

serve the public

so that we can better engage in the

political process in fact media

manufacture our consent they tell us

what those in power need them to tell us

so we can fall in

line democracy is staged with the help

of media that work as propaganda

machines media operate through five

filters the first has to do with

ownership mass media firms are big

corporations often they're part of even

bigger conglomerates their endgame

profit and so it's in their interests to

push for whatever guarantees that profit

critical journalism takes second place

to the needs and interests of the

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corporation the second filter exposes

the real role of

advertising media costs a lot more than

consumers will ever pay so who fills the

Gap advertisers and what are the

advertisers paying for

audiences and so it isn't so much that

the media are selling you a product

their

output they're also selling advertisers

of product

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you how does the establishment manage

the media that's the third

filter journalism cannot be a check on

power because the very system encourages

complicity governments corporations big

institutions know how to play the media

game they know how to in influence the

news narrative they feed media Scoops

official accounts interviews with the

experts they make themselves crucial to

the process of Journalism so those in

power and those who report on them are

in bed with each

other if you want to challenge power

you'll be pushed to the margins your

name won't be down you won't be getting

in You've Lost Your access you've lost

the story

when the media journalists

whistleblowers sources stray away from

the consensus they get flat that's the

fourth filter when the story is

inconvenient for the powers that be

you'll see the Flack machine in action

discrediting sources trashing stories

and diverting the

conversation to manufacture consent you

need an enemy a Target that common enemy

is the fifth filter communism terrorists

immigrants a common enemy a boogeyman to

fear helps Corral public

opinion five filters one big media

Theory consent is being manufactured all

around you all the

time

Bo