Original subtitles

- [Michelle] Last time on "60 Day Hustle."

- We're gonna challenge you guys to create

a 60-second brand story video.

One winner will get a feature in "Entrepreneur Magazine."

* Time to show the world *

- Now it's time to go get my hands dirty.

- At the cameras like, "This is what I do on the daily."

(group chattering)

- The hardest part of this challenge

was finding an influencer/celebrity in three days.

- Who are you selling to?

What are you about?

What does it look like?

That is a question that you're gonna each have

while you're branding your brand.

- There's no more Mr. Nice Guy,

there's now Mr. Business Guy.

I hate to say it, but that was painful for me to watch.

- I just genuinely had no idea of what was going on.

* I'm in it for the glory *

- One video did stand out to me, Chiara.

- Congratulations. - Congrats.

- I'm feeling a little anxious.

Don't love being in the bottom four this time.

- Based on the videos that you watch today,

make your decision who leaves the show.

The votes are in.

Marcus, this is the end of your journey here today.

- That was bull (bleeps).

- He voted for me so I wrote his name down.

- Marcus didn't deserve to go home.

- Okay, so who should have went home?

(upbeat music)

* Let's go *

* I'm on the way up *

* I'm on the way up *

* I'm on the way up, going all the way up *

* I'm on the way up *

* I'm on the way up *

* I'm on the way up, going all the way up *

- We just made it through another round of elimination.

Right now, I know that anything is possible.

I can't sit still.

I'm super nervous because I know

something is about to happen.

* I'm on the way up, going all the way up *

- Welcome back.

I know this last challenge was a little tough

on some of you guys.

Seven of you remain.

There's a lot on the line, as you guys know.

The $200,000 in prizes, this new phase is exciting,

a phase that I'm very fond of,

a phase that I've got a lot of expertise in.

That phase is marketing.

It's something that turned my life around, changed my life.

Five years I failed to get my products off the ground,

I failed to win, and then I learned marketing

and my whole life changed.

- I am not where I wanna be right now for J. Butler Golf.

There's a lot of things that I need to be doing

from a marketing perspective

to really get my brand front and center.

That's something I can learn from Rudy.

- Now, with a new phase also comes a new challenge.

You can see on the floor, there's seven numbers,

seven numbers that are gonna have an impact

on the outcome of this challenge.

You don't know what this number means.

You don't know how this is gonna impact the challenge.

I'm about to give you guys 30 seconds to pick a number.

When you pick that number,

you're gonna stand right behind it.

- When I see the numbers on the ground, I'm like,

"Okay, I'm gonna choose my lucky number."

Like that's what I'm going with.

I've been using number three since I was little,

so that's the first instinct I had.

- 30 seconds starting now.

(upbeat music)

- Niki's lucky number three, so we like started running

and Sededra took number three.

She did steal it from us.

- I was originally gonna pick seven,

but I was like, you know what?

Something might be wrong with seven.

Something's telling me to just go with five.

- Oh my God.

- Okay, so you guys were fast.

You're already there, well done.

Do any of you want to switch before it's too late?

Okay, the decision has been made.

Go ahead and look at what's on the other side

of your number.

- I saw 500, I was like, "Oh, that's a good amount of money.

I don't know what this means, but $500's good."

- So that number is gonna be the marketing budget

for your next challenge.

- When I flipped the number over,

I was a little disappointed.

I don't know, so a little worried.

- Now here's the thing in business.

As you know, we don't all start in the same place.

Some people have advantages, some people have disadvantages.

The bottom three, you obviously have the lowest amount.

That's gonna have a massive impact on your success

in this next challenge,

so I'm gonna allow you to dictate your fate.

One by one, you three will have an option to switch

with a different business that has a higher budget.

You get to pick who you wish to switch with.

(dramatic music)

- Am I the target?

Like can I just live for one day?

- It's not guaranteed.

There's a challenge component built in.

- What is going on here?

- I will bring two of you up

and we are gonna look at how fast does your website load,

because you all know that having a fast website

equals more conversions and more sales.

Are you guys ready?

- I think. - Number one,

who do you want to swap with?

- I was originally going for number five

and I didn't get there quick enough,

so I'm gonna switch with number five.

It had nothing to do with Kalyne.

I could have gone for seven.

I don't believe in being greedy

and five just felt like the right number of choice to me.

- Number two, who would you like to switch with?

- The twins.

- The $600, number six.

- I wanted them to have less money to spend

'cause I thought that they would be

the biggest competition, honestly.

- And finally, number three,

you have number seven or number four.

- Four. - Interesting.

- I chose four because I thought like the larger the number,

the heart of the challenge was gonna be.

Hopefully the challenge isn't as bad

as a number seven challenge.

- Dario got lucky.

He somehow avoided his fate.

- So what if I have the biggest budget

and make the most money but maybe proportional to my budget,

I won't have made the most money.

That's why I think some people shied away from having more

to work with 'cause that would just add more pressure.

It would it actually harder to win.

- We are going to put you head to head in this challenge

to see if you will get the larger budget.

So number one and number five,

how you're feeling about your website speed?

- We'll see. (laughing)

- May the best win.

- Let's turn and face the screen.

Number one,

(numbers beeping)

83, not a bad start.

Number five, here is your website score.

(numbers beeping)

Joshua, sadly, just a few points away

from having a much bigger marketing budget.

Number two and six, I hope you're confident.

- My website is like my baby,

so I do feel excited about it and pretty confident.

- How you feeling? Speedy?

Ready? Let's turn around

and look at your website speed load.

Number two.

(numbers beeping)

Wow, 98.

- Whoa.

- Let's look at number six.

(numbers beeping)

Chiara, congratulations.

Please swap numbers and swap spaces.

- I don't like to be defeated.

I'm like, tell me what the challenge is,

and even with $200, we'll have to make it happen.

- Okay, and last up, number three and four.

Hopefully your guys' website is as fast

as the jets to travel on.

- We just added video this morning to our site,

so we'll see. - We'll see.

- Okay, if we can please turn around.

Here we go.

(numbers beeping)

92, a strong number, congratulations.

And number four.

(numbers beeping)

Very close.

Niki, Tiffany, you lose $100 budget, please switch.

So you guys have your final amounts to enter this challenge.

Just out of interest, if anyone had have gone big

and picked number seven, Dario, let's step up

and see what your score would've been.

Turn around.

- Oh my God, seriously.

- Wow. - My God.

- Sometimes an opportunity presents itself

and you don't take it.

Let this be one of those lessons.

Dario, thank you.

Now, as you can see, a varied budget,

100 all the way up to 700,

but to even the playing field a little more,

you will be allowed to spend five times more

than your current number in marketing spend.

This allows you to do what every entrepreneur must,

which is invest into their own business.

So, you're probably wondering what is the challenge?

What is my marketing budget going towards?

This next challenge is gonna be a live product launch

that you will be streaming as a virtual event on Vimeo.

- What scares me the most going into this challenge

is we've never done a live before,

so it's literally like gotta learn everything on the go.

How are we gonna pull this off?

- When you go live, there's no hiding,

there's no faking it.

It's how many people are live, how well are you engaging

with them, and how well are you converting them into buyers?

The numbers matter, guys,

and I wanna see if you guys bring in your best this time.

- I worry because I haven't been like the front guy.

I'm not gonna lie, this challenge is pushing my boundaries.

- The good news is I'm bringing in a mentor

to break down exactly how to build this out,

how to promote this and that mentor is myself.

(group laughing)

I've honestly worked with entrepreneurs for years

that would've struggled with this challenge

and a lot of these are in their first year or two

and they've only made a couple of thousand dollars

and they're like dropped in the deep end.

Honestly, it's crazy.

(upbeat music)

So welcome to this marketing lesson.

As we all know, marketing's such an important part

of business that sadly most businesses ignore.

So I'm excited to break down how to go in

and win this challenge.

So the most important thing to start

is no one's gonna show up to this live

if you don't drive traffic to promote it.

If no one knows about it,

how much money will you make? Zero.

- I wanted to learn from Rudy since we found out

he was the host of the show.

He's built a successful brand,

so I want to learn how he's done it.

- This should take over social media.

Everyone that follows you should know about it

and everyone that doesn't follow you

should start to know about it.

The next phase is the opt-in.

People have to register

and we're using Vimeo to capture those registrations,

so that's a basic webpage.

Generally, if your page is really optimized,

about 40, 50% of people that land there

will actually register.

- Feels like he has a very clear way of explaining things

that makes it less scary, almost, I don't know,

makes it less overwhelming.

- And finally, how are you building bundles?

Urgency, savings. Why now?

Give them a reason to not say, "I'll come back next week."

You want an offer, we call 'em irresistible,

so amazing where they go, "I can't believe this."

That's when you know you've done a great job.

So you're gonna invest a few hundred dollars maybe

into promoting this event,

but I also invested some money in you.

So what we did for you guys was an entire website redesign

and then we redesigned all your social media as well,

different templates, graphics, items that you can use

and change for this next challenge,

so I'm excited to show you them.

(upbeat music)

- Oh my God, that's my brand, that is my company.

- That's so cool. - Wow.

- Wow.

- Oh, shit, look at me.

- I love the color, that blue.

- So warm. - Moon Heart, so pretty.

I love it.

- I thought it was absolutely awesome.

I was like worried.

I'm like, I hope they kept like the tropical green vibe

and it really was still the same,

but just more elevated, more clean.

I really liked it.

- My God, it's so dope.

- So I hope you enjoyed seeing some of those previews,

but one big question mark you probably have is,

what do I do at the event?

How do I sell?

And don't worry, I've got that part covered too.

Follow me.

(upbeat music continues)

We've talked a lot about the marketing side, okay,

and I wanted to spend some time thinking about

how do we build out this product bundle,

make it irresistible that everyone has to go,

"Yes, yes, yes, I need it now."

And one thing that you can be doing is building on

information to your physical products.

So anyone that buys this golf bundle

gets some golf programs, how to improve your drive.

Now you have high-perceived value,

you have more bonuses to throw in.

Best part about information, you have zero cost of goods.

So Teachable did me a favor and for you guys,

they've given you an entire year free,

so you can host this information on Teachable,

not just for this challenge in live,

but for many, many more months to come

to anyone buying your physical products

that give you higher margins.

And then when we move into the production side,

how do we make those 10 minutes engaging?

You saw how hard 60 seconds was.

Now you've gotta plan out 10 minutes.

So I brought in my friend,

he's an Emmy Award-winning director.

He's the founder of Future,

and most importantly of all,

a self-proclaimed loud introvert.

(all chucking)

Let's give my friend Chris a round of applause

and bring him up.

(group applauding, cheering)

What's up, buddy? Good to see you.

- Hi, my name's Chris Do.

I'm a recovering graphic designer

and have this really big mission,

which is to teach a billion people

how to make a living doing what they love.

I think we have a lot of work to do

and I understand you have this really big challenge.

10 minutes is gonna fly by like that,

so if you don't capture people in the first 15 seconds,

they're gonna be gone.

When we're looking at our retention graph,

you'll see that it takes a nose dive right away,

so we need to hold,

and the easiest way I know how to do that

is to find two words that don't belong together,

one built on vulnerability

and then pair those two things up.

I try to use this thing called loud introvert,

pairing two things together.

So when I introduce myself on stage, I say to people,

"I'm super socially awkward,

but I want to make content so good,

I don't have to develop social skills.

I'm a loud introvert." (group laughing)

So you see like everybody in the room who can relate

to that, all of a sudden they're gonna say,

"Well, I don't know much about this guy yet,

but now I'm interested in spending more time

to figure out this person."

- When you were talking about the two words,

I consider myself uncomfortably different

because I want to be a change agent.

- That's a story that a lot of people can relate to.

- Yeah, - So there's a universal

quality to your story.

You just need to focus in that point

to the highlight the emotional parts.

- Chris brought a lot of perspective of what we need

to be doing to really bring out our story.

- So we have to drive traffic

and then we have to get the conversion.

Why did you buy something?

- Discounts. - Urgent.

- Sales. - Urgency and scarcity.

They're a little bit different, they sounded similar,

but urgency means by the time this is over,

this deal's gone, so it's like your last chance.

No, just kidding, your last, last, last chance.

How many of you guys got those emails?

(group laughing)

I got 'em too. I was like,

"No, next time you tell me the last chance,

I'm gonna keep waiting."

- Right. - And scarcity,

if you have a finite number of things,

and many of you actually have constraints on production,

you can just let 'em know.

So in the next 10 minutes I have this amazing offer for you

and I only have 100 units.

The most important thing they should get from doing

this live event is to speak about their products

and solutions in a clear and compelling way.

That's a life skill that they're going to need

for every other pitch and event

that they do from this point forward.

Okay, that's it, I wish you guys the very best of luck.

- [Group] Thank you.

- Chris Do is so creative.

We literally wrote like pages and pages and pages of notes

and we were like showing each other during the presentation,

like this is a good idea, that's a good idea,

so we're just gonna workshop them all night tonight.

- Before we wrap today,

I got one more surprise for you guys.

(group laughing)

So in this competition, you're actually gonna be paired up,

(dramatic music)

going head to head.

- What does that mean?

- You don't know what that means?

(all laughing)

- Number one, you're going head to head with number seven.

(both laughing)

- But we're friends.

- Not anymore.

Dario's a good dude and it's gonna be tough

going head to head with him, but this is business.

- Number two.

You're going head to head with number three.

- I think we're gonna manifest them all the way home.

- Number four, you're going head to head with number six.

- Of course.

Well, I already killed the oatmeal category,

so now I'm gonna go and kill the hair extension category.

(bright music)

- Number five. - Yeah.

- You'll find out at the live event.

(Kalyne laughing)

The stakes have never been higher.

I'm excited to see what you bring.

- Literally, I'm like scared as heck.

I just, I'm in shambles. (chuckling)

Who would I possibly be pairing up with?

I'm so scared.

(upbeat music)

- All right, here goes nothing.

I recorded a video for Dr. Bill.

- If any of you have business questions, call me.

- And I'm about to send it to him.

What's up Dr. Bill?

It's Dario, the dinosaur guy from "60 Day Hustle."

We got the challenge for week three.

I was thinking, why don't we make it a charity event.

If you were interested in being incorporated into this event

in some way, it would mean the world to me.

You know, you said take advantage of every opportunity,

so that's what I'm doing.

- Our big selling point for travel

for our 10 minute live is debunking travel secrets

and telling you what the industry doesn't want you to know.

And I'm kind of excited about it

because I don't know what the industry

doesn't want you to know

so I'll have to become an expert

and find that out in three days.

- Something kind of weird about me

is I wake up like at 5:00 or 6:00 AM every morning

without an alarm somehow, probably in a mode of anxiety.

It's coming together, I have like a million ideas.

The thing that we don't have is a theme.

- Yeah, girl is stressed.

It's like challenge after challenge after challenge

after telling myself like you didn't come all the way

to LA for no reason.

The only thing I'm kind of nervous about

is keeping them on live.

Like don't leave, like stay here.

It's for a challenge.

- We are gonna create a special drop for our life

and we're thinking about doing a naughty bundle.

It's going to be like an aphrodisiac type of candle.

- I told Dario yesterday when he said, "I'm the dinosaur,

and Josh is like the little dinosaur

that I'm gonna squash."

I said, "Don't let my goofy ass fool you."

- Om.

I just got off the phone with Dr. Bill Dorfman and he is in.

He wants me to donate the funds to his foundation,

the LEAP Foundation.

Now Bill needs the content

for him to post on social media by the end of the day

so I need to get on that.

- I'm like so terrified of doing a live.

I just hit a roadblock so I'm trying to put my ads up

and my account is restricted.

I am pretty much screwed.

- We had like a very rough two days

in terms of Facebook ads.

We have never really ran ads before.

- I would say the biggest challenge right now

is the Facebook ads, Instagram ads.

They are not super easy,

which we've known when we've done them before,

but just on this type of time crunch, it's like, "Oh, no."

- Trying to make that 10 minutes segment

very interesting, exciting.

We're judged on engagement.

I'm hoping that my Golf Week fam will show up.

We're going to be giving away quite a bit of stuff.

We're gonna have a fashion show so you'll actually be able

to see the apparel before you buy it.

- Joshua, who I'm competing with this week just texted me,

he said, "Hey bud, I know we have much

to do over the next 24 hours or so,

but I just want to say I'm glad we met on this show.

Regardless of whether you eliminate me or not,

I hope our paths stay permanently connected."

Super standup guy, he's just a good dude.

- We were able to secure two influencers

that are are going to be coming live to the studio.

- I have been working on these dumb ads all day,

so it's just frustrating 'cause the time is ticking by

and our ads are all paused

and I can't figure out how to fix it.

- I just want to break down, to be honest.

This is like one of the hardest challenges ever.

Been so stressed.

This has been an insane ride

and I'm just hoping and praying for the best.

- Just got off the phone with Bill.

He was not the biggest fan of my slides,

so he wants me to film a video now

and I said I would jump on it.

Let me ask you, do you know any kids who love dinosaurs,

or maybe you're like me

and the dinosaur phase just never ended.

He has two million Instagram followers,

so that's something I can't pass up.

- It's officially 24 hours before the event.

We're getting good RSVPs.

Our Facebook ads still not working.

- This is the day before the live sell.

We don't feel nowhere near ready.

- One of the videos I did of myself talking about the deals

and I'm even giving $500 away, that one did really well.

It's like at 80,000 views.

Sounds great, right?

But it's not converting into registrations.

Like I can be totally embarrassed by sitting on a live

and there's only like 10 people on there.

- Getting ready for the live stream.

Your girl is nervous, but it is what it is.

I ain't have no props,

but we gonna make a deal with the dude and that's that.

- Okay, I'm gonna make a deal with a dude, baby.

- In case you guys want an ad update,

they're still not running.

- Yeah, they're not running.

- No. - No.

(gentle music)

(dog toy squeaking)

- (giggling) I've definitely been

a little stressed out in this experience.

It's been really crazy,

just in general balancing our business and a full-time job.

I needed the little break.

(phone tone jingling)

Oh, hi. - Hi. How are you?

- Good. - So why don't you

tell me what you've been going through

because I can only imagine it's been overwhelming.

- There's definitely been a lot of anxiety

and just feeling like maybe people won't like me

or like our business or something like that.

It's been really challenging.

- You don't people please because you

have this need to please people.

People please because you have a need not to lose people.

- My therapist kind of picked up on the fact

that I'm a people pleaser.

I really want everyone to like me,

my competitors, all the judges,

so it's been tough to just find my place

and just like be myself.

- You have intention, you have purpose.

You know what you want, you're getting there.

(bright music)

Niki and I, we're not just business partners,

we're ultimately best friends.

Sometimes I feel like if she gives me feedback,

I don't always take it or see it

because maybe we're like too close to each other

so just hearing certain feedback

from my therapist right now was really helpful.

(intense music)

(beat music)

- Are you nervous? - I am.

- [Producer] Josh, you're gonna lead everybody in,

all right. - Okay.

(beat music continues)

- Okay, welcome back, guys, it's great to see you.

And as you know, we're here today to see

how well you've driven traffic to this live event.

You know Michelle, she's been here helping you through this.

- Hi guys. - And I brought my friend

over here, Forbes Riley, and I wanted Forbes

to come in and judge because she sold a small $2.6 billion-

- Wow. - Yeah.

- In a very similar setting to what we're doing today.

- I'm Dr. Forbes Riley.

I'm known as the Queen of Pitch affectionately.

I spent 30 years of my life doing this.

Nowadays, if you've got a face,

and I think many of you do,

you can be and probably should be the face of your brand.

- Forbes, she is great at what she does.

Obviously she sold billions of dollars.

- [Producer] Did you watch any QVC stuff?

- Yeah, we watched. - Watched her.

- Yeah, her.

- So just as a reminder, key element.

How well did you get people to register?

How well did you create an interesting product bundle

or VIP offer?

10 minutes goes fast.

You've got a lot to cover, but it's also long enough

where you've gotta hold the attention.

- This challenge is so incredibly important

because we've been doing the pitching,

we've been learning about who they are

and what their product is about,

but now we're about to see how the world responds to it.

- As you know, six of you are going head to head,

and of course, because we had an odd number, Kalyne,

you're gonna actually go against

the average results of the group.

- Wow.

- If you come in the top three,

you will automatically move through.

If you come in the bottom three,

then you'll be also up for elimination.

- I feel extremely nervous,

but I feel like I have a good chance.

- Now, in that head-to-head battle,

the winner will be automatically put through

to the next round.

The loser will be up for elimination.

We've got our popcorn, we're ready to see it.

Best of luck.

- Bye, you guys. - Bye.

* This is the moment we waited for *

* Everything you want is right here *

* Go give them what they came for *

* We gonna take it up from last year *

- My goal is just to keep it moving, keep people excited.

I'm actually praying 'cause I was nervous,

but then I was just like, shit, let's have fun.

Okay, I'm going live.

- Oh wait, something's happening.

- Oh. - Dinosaurs is on.

- Okay, I got dinosaur on there.

- Okay, they're both on.

- All right, we'll wait for the room

to fill up a little bit.

- How many people are on Dario's?

Does it say how many people are on his?

- No, it doesn't show anyone in the top left.

- Or they have nobody watching?

- So wow, no one's here.

Uh-oh.

- Go to J. Butler.

- I want to welcome you to the J. Butler Golf Fashion

and Blessing the Lesson Event today.

We're gonna show the QR code on the screen,

so let's get that on so you all can start

your shopping experience right now.

- Okay. - No foreplay, straight in.

- I love to see him selling it though.

- It's a 3D JD logo.

- What's up with dinosaurs?

- Not doing anything, yeah.

- Dinosaurs isn't doing anything yet.

- You're gonna have one that's on the back.

- This could be it, man. I'm worried. (chuckling)

Oh, 25 people, oh my God,

all right, it just took two minutes.

Welcome into my dino realm. (Michelle laughing)

- All right. - As you can see,

there's a link, oh, not here, right here. (laughing)

Look at this beautiful link right here.

- He's going mad, he's just showing (bleeps) now.

Mad man. (laughing)

- No, people are loving him, don't kid yourself.

- For real? - He's almost like

the goofy Mr. Rogers. - Yeah, he is, yeah.

- So you look like a badass this way,

but then you really look like a badass this way.

* Boss *

- [Michelle] Go back to J. Butler.

- The things about all the names of the polos,

they are inspiring, so...

- Wait, what happened?

- Oh crap, what happened to J. Butler?

- Oh no. - J. Butler.

- Welcome to the world of tech.

- Joshua.

- The camera feed went down, so that created its own hiccup

and then I was just like, okay, I've got a balance

instruction, selling and getting this camera fixed.

That was crazy.

- There he goes. - We've got about a minute,

so Lindsay, Lily. - Oh look, how cute.

I think that's a serious mic, right?

- Family, yeah?

- Hold on, his baby is here.

That's cute.

- I wanna thank everyone for tuning in.

- Aw. - Thank you

for your purchases.

- Yeah, I bought three items.

I love this.

The world needs you. - I'll see you soon.

Thank you to everyone and take care.

- Yeah, he's fulfilling. - Oh, I'm so happy for them.

- Oh my God. - Great job.

(people clapping)

- Josh went in with $100.

He had the lowest budget

and he didn't have a big viral organic reach.

He didn't have millions of followers and he impressed me

and he showed up and he went all in

and that's what I love about him

'cause he has the right mindset.

- Yeah, dude. - It took two minutes

for anyone to show up.

My like inner child 7-year-old would be

so happy right now the fact that I'm like a grown-ass man

surrounded by dinosaurs,

so I'm grateful for it even though it was stressful.

- I like that. That looks good.

So missing one influencer

and she's late so I don't know if she's gonna make it.

We're still going hard.

- So you never know the registers versus attendees,

but right now I'm just ready to go.

I feel like we've done all we can.

- Good luck, girls. We love you girls.

Break a leg. - Thank you guys.

- One of their influences is stuck in traffic and late.

- That's part of it.

- That happens all the time.

Show me, live television has got like massive issues to it.

Are we 50 seconds away?

- [Michelle] Oh my God, they're on.

- Oh, they're early, that's weird.

They hit start I guess. - They're so nervous.

- Kate, will you let us know when we go.

- We're live. - Oh.

- All right, nice to see everyone.

Yes, the suitcases, we're so excited.

- Hi guys, my name is To Tam.

- And my name is To Nya.

Welcome to our first-ever live event.

- How many people does it say?

- 80 and 16. - Wow.

Come on, girls.

- They're pitching. - And we're introducing

two bundles. They're crushing.

- They did the bundle like I told them.

- I'm not biased when I say everything smells amazing here.

- Oh my God. - Right?

How many people do they have?

- 40. - 40?

- How many do they have? - That says 190.

- Oh, 190? - Yeah.

- That's a lot of people they've got on there.

- I'm so scared now.

- That's impressive. - However, after 10 years

of traveling together to over 30 countries,

we finally figured it out.

- Where is she looking? Who's she talking to?

She's looking everywhere.

We're right here. Talk to us.

- Went There Loved That was a trip

because they were so nervous.

They were making me nervous watch them.

Their voices were quivering.

They're like going in and out of frame.

I was like, what is happening?

- Comes with a free forehead.

You buy one forehead, you get one free.

(Forbes laughing)

- And yet When There Loved That

had the most attendees and they stayed.

Most of them stayed the whole time.

You know, you can show up nervous,

but their marketing actually worked

and there's something special there

that the audience wants to see.

- [Forbes] Can we hear them?

- Yeah. Can switch back, yeah.

- Oh, guys. - Oh, Jessica.

- Oh, there her person just came.

Their influencer just came.

* Oh, lord *

- Unveiling for the first time,

the smells like hot sex candle.

(Michelle laughing)

- What was that?

- No words necessary needed for these.

- And let's not talk to the two women

that are standing there.

You cannot bring two people on stage and not talk to them.

It's bizarre, it's like they're like bookends.

We just stand there.

They needed to start tight on the twins,

say, "Hey guys, we are twins,

twice as good and here's what we're gonna show you,

how to get rid of stress," but they didn't.

So this girl's standing here watching

and then their other influencer came in

and now I've got four girls.

I have no idea what's going on.

- Thank you so much for joining our live.

Grab your passport, grab your guide

and we'll see you at the airport.

- Yes, see you there, thank you.

- Bye guys. - Bye.

- Well, they did it, they did it.

Both of them did it, I'm happy for both of them.

- I think we did great. - I think we did really good.

- I'm excited to see our sales.

- Yeah, I'm excited.

That was good. Thank you.

- I'm like super nervous

because the girls know what they're doing.

I think they did well because there's something,

there's a calmness, and there's this smirk on their faces.

Like this may be pretty tight.

- I'm curious to see Sededra and Chiara

go head to head. - I'm so excited.

I'm so excited for that.

- Oh my gosh.

- Ugh, I'm nervous, guys.

I'm having second thoughts about my plan a minute before.

I'm like, how am I gonna get through this?

I wish I was just here cooking ChiChi for a minute.

The show will go on.

- Please tell me the longest 10 minutes.

- [Producer] 30 seconds.

- I'm like, oh my God, 30 seconds, 30 seconds.

- [Rudy] Here we go.

- What's up y'all?

Y'all ready for the sale?

Y'all ready for the bang?

Y'all ready for the bang bang bang bang bang?

- Adorable. - I know, right?

- I love her. - She's so great.

- [Michelle] I love her.

- Oh nice, okay, hello everybody.

Thank you guys for coming.

First of all I'm Chiara.

- And I'm Izzy, and the next 10 minutes are gonna be crazy

and every single minute we're gonna release a new prize

that you can get with your order.

- Every minute, wow.

- Oh my God. (Michelle laughing)

- This just in. - This is cute.

- A major development in breakfast.

Excuse me ma'am, could I have your opinion

on the (bleeps) Oats recall?

- Honestly, I'm just thinking of switching

to chickpeas instead. (Forbes laughing)

- Of course, these two girls.

- Yeah. (Sededra singing)

It's like a young Forbes Riley.

- What is she doing though? - She's dancing.

- Stop dancing and sell me.

Talk to me. What is the product?

- Yeah, this is my friend.

- Okay, you gotta talk about the hair.

- Yeah. - Where is my scissors?

Somebody took it off the station.

- Yeah, it's a bit disappointing, huh?

You wanna skip back?

- Izzy, go on with your cooking show.

- Oh, she's got a cooking show now. Jeez Christ.

- But they're doing production up in here.

- Yeah, I know.

- But I have no idea what I would buy.

- Yeah, it's going south. - Sededra.

How are they not talking about the product?

- Yeah, I mean they should be showing-

- They should be selling right now.

- You're gonna save crazy money today.

- I was super freaking shocked

to see what Sededra came with.

I was really, really hoping that she

was going to talk about the quality of her product,

and instead we got a whole lot of drop it low,

spin it around, let's just dance around here.

- Should we switch back for a second?

- I have to. I'm confused as all get out.

* Oh, chickpea oats, chickpea oats *

* ChiChi all the way *

* Oh what fun it is to eat this breakfast every day, hey *

- (laughing) So I should have run that plan by,

I don't know, more people, I guess,

but it was a horrible plan.

- Pitching is a formula.

You have a product or a service

and if you have the solution, they buy it.

Don't overcomplicate this

because it gets very uncomfortable for someone

to watch a train wreck.

- I don't know what I'm watching on either of these.

I don't know which ones I can stand.

- We have one minute left.

- We got one minute left. - Booya.

- The sale is almost done.

- Now they're pitching.

They go 10 seconds left.

- If you do buy three,

you get buy three bundles, get one free.

- Oh my God.

- Thank you, please go shop.

It would just help us so much.

- Peace out guys, love you guys so much.

Add a bang or no way and that's a period.

- Wow.

- That was shocking for the two top people.

(judges laughing)

- That was the longest 10 minutes of my life.

- It was horrible, I felt horrible.

- I've started to see people

that I feel break away a little in a lot of the competition

and they actually didn't do very well today.

It's kinda like the world you know

is turned upside down all of a sudden.

(beat music)

- I need to see how this is gonna look.

Maybe I should push this back.

I know I can do a great 10 minute live,

but I'm really kind of scared that people will sign up

and forget about it and I just don't wanna embarrass

my brand like that.

So one minute, tell me wrap it up. Yeah, okay.

I'm sorry, I'm nervous.

- Woo. - Last one.

- [Rudy] All right, here we go, here we go.

- Welcome, welcome.

Thank you so much for tuning in.

- That looks nice. - Interesting.

- Looks beautiful. - Yeah.

- I am so honored and proud to present to you guys

one of my best friends- - This is cool.

- Kalyne Lopez. Come on in, girl.

- Hi, guys.

I am so excited that we are here.

We are dropping a new item.

We are also giving a crazy discount, an amazing bundle.

- She's cute.

- Yeah, she wins for the, I'm gonna be on Home Shopping

and I'd be happy to help her do that.

- So the link is in the chat.

- Please click the link. - Grab it now.

This is only going on for 10 minutes.

- How many people are on? - 35.

- Amazing, guys. - Yeah, I'm glad

you guys love it. - Make sure

you're clicking that link.

Make sure you're clicking that link.

- I don't think she knows what to do next.

- So, next.

- [Rudy] Yeah, see what they're gonna do now

in the second half.

I think she's like finished too early.

- Stick to your offer.

- Go back around. - Stick to your offer.

- She started great out of the gate.

Five minutes was great, but you have 10 minutes

and so it petered off

because what she didn't realize

is that you can repeat the pitch.

You know, when you're doing something live,

most people don't watch the entire time.

They're always coming in, there's always new ones.

You always have the ability to go back.

- Where's she at? - 16, right?

- 35 to 16 pretty quickly.

- Yeah, that's interesting.

- Thank you guys so much. - So happy for you, so proud.

- Yay.

Where's my phone? (group clapping)

No, no, no, no, no. - What? What?

- I did not drop the freaking products

because I wasn't here.

- What do you mean? - The new products,

I didn't drop them. - I know, everybody's like,

"Where is the product?"

I'm like trying to text them.

- It's okay.

- No, it's not okay, girl.

(dramatic music)

- It's a lot of stress.

It's a lot of stress these days.

This competition has been, you know,

getting harder and harder every week

and it's really challenging us on all levels.

(group clapping)

(group chattering)

- Wild day so far, huh?

- I had a totally different idea

about who the front runners were coming into this.

- Crazy, - And now

my whole perspective has shifted.

- Who stood out most for you?

- People that I didn't expect.

Like Dario, you know, he wasn't really pitching,

he was dancing in his dinosaur costumes.

- (laughing) I know. - I think there's something

very honest and quirky about him that people

wanna be a part of his world.

- Yeah. - Right, to To Tam, the twins.

- Oh yeah. - Stunningly beautiful,

but here's a real interesting pet peeve.

It'd be like all us talking

and we don't talk to you at all, Michelle.

You just sit there and you don't get to say a word.

- Exactly. - Chickpea.

- Chiara packed in way too much.

At one point at the beginning I was like

this is amazing with that intro.

- Here style, yeah, yeah, yeah.

- Very engaging, and then I was like this is a circus.

- Well, I think she forgot the most important part

which is to sell. - Which is to sell.

- Which is to sell, yes.

- Sededra. - What was she selling?

- It was a dance lessons, right?

- Yes. (laughing)

- I don't know what the product was.

I don't know why I would buy it.

I saw two really beautiful women dancing.

- Yeah, I think she could have doubled her sales

if she actually would've talked to people

about what the product is.

I mean, I was honestly really proud

of Kalyne stepping in there

and confidently speaking about her product.

- I think she sadly went downhill.

Like if she had just thrown in the testimonials, some FAQs,

some reminders, some re-pitch, boom,

she would've had the perfect pitch

compared to everyone else.

- I love that they took the bull, took the challenge

and ran with it. - Oh, of course, yeah.

I mean, we are being critical here and giving feedback,

but I mean they did phenomenal versus

how most entrepreneurs would handle this.

They generally did well,

I mean, they could have done better,

but let's ask them. - I'm curious.

I have some questions.

(dramatic music)

- I'm super nervous.

- I'm thinking like, oh my God, did we really do bad?

- When you hear you have $100 budget

against somebody that has 700 or seven times more,

I wanted to prove that just because you have more money

doesn't mean you're better.

- I feel extremely nervous.

I just hope that the judges saw my confidence on camera.

- I'm just like, okay, let's get it over with.

- Welcome back. Wow, what a day, huh?

Guys, congratulations firstly.

Forbes will tell you it's not easy

to get on there and sell like that.

And obviously now we're gonna look at the results, right?

How you guys feeling?

- A bit nervous. - Cool.

- Yeah, nervous. - All right, let's do this.

J. Butler and Dinosaur.

- Because we put these two head to head,

one of them is potentially gonna be up for elimination

so that actually creates a very interesting dynamic

where we have no idea what's about to go down.

This was an interesting battle off.

- Yeah, it was, right?

- Let's see what the numbers say, guys.

(numbers beeping)

Woo! - Wow.

- [Forbes] And there you have it, Mr. Dario.

- Wow.

Congratulations, Dario.

You're free to the next round.

- So I made $7,000 in 10 minutes.

It just confirmed that I need to be the face of this brand.

I just have been reluctant to be the dinosaur guy,

but I love being the dinosaur guy.

- Joshua, obviously, you know,

this puts you up for elimination.

- We're friends and I feel bad about that.

I'm not gonna lie.

- To have made me almost $2,000 in 10 minutes,

I've never had that happen before.

There were times in the very early stages of my business

where I didn't have $2,000 over two months.

- All right, so I've got some massive

girl power going on here, give it up for you.

I love both of your products.

- Guys, you both did a great job, but the numbers don't lie,

so we will pull them.

(numbers beeping)

Close.

- Yes, actually very close. - So interesting.

- Yeah. - Went there.

You had the highest conversion, 75 conversions.

That's extraordinary.

- Congratulations, you're through.

- If we could take what we learned from this live

and apply to our sales, it'll explode our sales.

We don't see numbers like that on a day ever.

- Moon Heart, sadly, you're up for elimination.

- I felt like we did okay.

I felt like we held our own.

I don't wanna go home.

- Guys, I was probably most excited for this one,

especially after Chiara said

that she's already killed the oatmeal category,

and now she's gonna kill the hair extension category.

- I don't like chickpeas, anyway, so I mean,

I guess we're good.

- Did the chickpea kill off the hair extension category?

Let's find out.

(dramatic music)

- Ooh. - Ooh.

The answer's no.

- You tried to take me out. (all laughing)

Sededra, congratulations, you're through to the next round.

Chiara, you're up for elimination.

- I have never made $2,000 in 10 minutes,

so I'm doing it again.

- Kalyne, because we had an odd number,

your results are against the average

of the rest of the group.

So if you are above the average,

then you automatically go through,

and of course, if you're below the average,

then you'll be up for elimination,

so we have the average versus your brand.

(numbers beeping)

- [Forbes] Wow, that's a big difference, Kalyne.

- So, unfortunately, you were below the average,

which moves you to that elimination phase.

- Was there something going on with the website

or a link or something that we heard?

- I literally forgot to press to go live for the product.

- Oh wow. - Yeah.

Maybe I have a chance by the judges

see that the way I presented myself

and how I marketed the brand.

- Okay, so sadly we know what time it is.

It's decision time.

One by one, the judges are gonna go

and they're gonna select one person to remain.

That will leave us with one person

that will sadly be eliminated.

Michelle, you wanna start us off?

- So the person that I'm choosing today,

I'm really choosing because I thought upon hearing

what was done with the minimal resources that everyone had,

I think it was a really great strategy.

That person that I am selecting today is...

(dramatic music)

J. Butler.

- Wow, congrats. - Congratulations.

- Thank you.

- Hi.

- Oh you know, good things do happen.

- You good? - I'm good now.

- All right.

- And then there was three businesses.

- First of all, congratulations to all my women.

You all did something that's extraordinary.

You made money today on a live.

That's how I've made all my money by looking at a camera,

having a great product and getting someone to purchase it,

so I'm very proud of all of you.

I watched today and I have to say the person I'm choosing

had probably one of the worst lives I've ever seen,

but I loved her anyway 'cause I loved her product

and her passion, and Chiara, you and chickpeas,

I want the product and I wanna see that product go on

and get the world excited about it, congratulations.

- Thank you so much.

- I definitely was pushed this week.

I am grateful for the experience,

so then when you make it, you're extra grateful.

(dramatic music)

- So I'm always left with that final tough decision.

There was pieces I loved and pieces I went,

"Oh no, what are they doing?"

There was one part that was really important to me,

something that I'm very motivated by and that is money.

The numbers don't lie, money doesn't lie,

and when it comes down to money and revenue and sales,

Moon Heart, just you slip through to win, congratulations,

you've made it through. - Thank you.

I'm just so happy that we have another week on the show.

We need to really zone in and win this.

- It's game on.

- This isn't an easy decision, but I do wanna say

we were so impressed in those first few minutes.

- Thank you.

- You are the only product that I immediately wanted to buy.

I believe you going home right now

and me meeting you is more important than anything

that would happen on this show

and I wanna say something to you, if you don't mind.

- Go ahead.

- I feel your authenticity. - Thank you.

- I'm gonna tell you something amazing.

I would like to see if I can take you on Home Shopping

and get your product out to the world.

- I would absolutely be honored.

- 'Cause I think you're wonderful.

- Thank you so much.

- Wow.

- She's articulate, she's beautiful

and I gotta tell you, she's got a brand

and a personality that would do really, really well

on that network.

When I see that light, that possibility, I'm like,

I feel blessed to be able to make a difference.

- Thank you. - Come on, congratulation.

- You did really good. - Thank you so much.

- We're so proud of you.

- That's what we call the Forbes Factor.

- Yes.

She believes in what I'm doing and that is just unreal

and it just made me feel heard.

It meant the world to me, I feel so honored.

- I'm taking you home with me, bye.

(all laughing)

- Wow. - That made me so happy.

- [Rudy] That's so awesome.

- [Michelle] Next time on "60 Day Hustle."

- At the halfway point, there used to be 12 of us

and now there's six. - You will be going

on an all-out sales blitz

and two of you will sadly be going home.

- This challenge is one I'm not comfortable with.

We'll see what happens.

* I have it, you know that I got it *

* No need to look *

- I got one.

- If I close this, this is by far

the biggest sale of the week.

- I cannot believe that our strategy

is actually working out.

- And I must just walk in there and promote my brand.

What is there to lose?

- Yesterday we did 325. Today we're at 753.

- I think it was one of the most like

amazing days we've ever had.

- There's one final twist that will determine

who stays and who goes.

(bleeping)

- If you wanna take your business to the next level,

go to 60DayHustle.com.

There you'll find our 60 Day Hustle Companion Course,

behind the scenes access, and interactive challenges.

* Woo *

(hip hop music)

(hip hop music continues)

(hip hop music continues)