Original subtitles

- [Announcer] Last time on "60 Day Hustle..."

- One of you will win our $100,000 cash prize

and four of you will go home.

- It's game on. * Time to show the world that *

* Tough is what I strive for * - In today's world,

pitching is everything.

So, if you get the pitching part wrong,

you just fall behind.

- I'm nervous,

because the rug is about to get pulled underneath them.

- You actually only have 30 seconds.

- You're kidding.

- Why did y'all not tell me the pitch was 30 seconds?

(Rudy laughs) * I'm in it for the glory *

- They're very real.

People are gonna wanna follow that journey.

- I'm not sure I understand the business.

- This talks to the existing audience already in golf.

- Congratulations. You've made it through to the next round.

(upbeat music)

- It felt really good. Let me tell you,

- Continuing experiences like this in your business

are gonna be game-changing.

- I guess what we've learned is to expect the unexpected.

(upbeat dance music)

* If you been talking money don't talk to me *

* I be over here where the bosses be *

* Pockets on thick 'cause I eat my greens *

* Way too hot 3000 degrees *

- Welcome back, guys.

Welcome. - Yay!

- Eight remain. Eight businesses.

Now, remember, every day counts.

60 days, just like life,

just like business.

No days off.

When you sleep, when you rest,

another brand, your competitor gets ahead.

We're just a couple of days in

and I'm already seeing strengths

and I'm seeing weaknesses.

Everyone wants to be an entrepreneur,

but most people wanna sleep more than they want success.

Today, we're gonna focus on the first impression.

Well, sadly, in business, with your products,

with your service,

you are absolutely judged by the first impression.

On average,

people see 1,000 products per day.

Think about that.

How do you stand out as the one?

Well, we're gonna look at what people think

about your guys' brands when they see it

for the very first time.

We're gonna play a video.

- Oh no. - And see first impressions.

(giggles) - What?

- [Contestant] Oh my God.

(curious music)

- [Interviewer] How you feel?

- A little nervous.

- I like having opinions on things.

- I won't be touching no dildos, right?

(people laughing)

- Okay.

- Okay. I was not expecting this.

- Excuse me.

It's like dad humor on kids' clothes.

All right, love that.

- This is my first time ever having a chickpea.

It looks really healthy,

so I was kinda turned off,

but it was good.

(people laughing)

- When I see little like signatures thing

next to like the more cleaner font,

I like that.

It feels like my hair.

I mean, you can't go... It feels like my hair.

Have my boyfriend touch it.

He'll tell you.

Ooh!

Look at me shine.

- Do you put this on to go tanning?

- Yes. - Or do you put this on

after you've showered and you're gonna go out.

- I love even the detail.

That Marcus Alexander just

looks right for some reason.

- Light me for a BJ.

So, I would light this with intention to get a blowjob?

I'm gonna put that in the like pile.

(people laughing)

- Who says that you can't be both

spiritual and not at the same time?

- I like them. It's like went there, loved that, cool,

but what are you selling to me?

At first I was just like, we're so happy you're here.

Well, thank you. I'm happy I'm here.

I'm just trying to figure out what you're selling me.

Just make it a little bit more like bam,

we're a travel website.

- As a guy, if I'm being honest,

if a woman says she'd like it,

that means there's gonna be other women there.

(people laughing)

- This design definitely is striking to me.

- Who would wear these?

Someone who wants attention.

(laughs)

I like the shoe,

but this is just not doing it for me really.

(curious music)

- I feel like this could be at Whole Foods.

This would be good for camping, too.

It's $90 for this whole thing?

I feel like that's a really good price.

- Those 90s kids,

if you walked into they house

and this was on they bed,

it would smell like pee automatically.

(people laughing)

- That was a little moment, I have to say.

Yeah.

(intense music)

- Okay, well some great feedback,

feedback you guys could be using in your marketing,

in your branding, in your positioning,

but also a lot of questions.

The problem for a customer

with a question

means they're not a buyer.

- I did hear that they didn't know

what the glow exactly was

and that makes me realize, you know what?

I need to add more like info on the back.

- Now, the thing with branding

is a lot of entrepreneurs put in the work.

A lot of entrepreneurs hustle.

They have big dreams and goals,

but if they don't get the branding

and the marketing right,

they're not gonna be successful.

This was the same for me.

I didn't always wear red.

I wasn't born with red hair.

I figured out I've gotta stand out.

Attention is the new currency

and this brand now that's called The Red Life

has changed everything for me.

* One time but the whole time I got love for it that's real *

- I understand The Red Life.

It's about crafting an image that's you

that still connects with people,

says who you are when you come in the room

without even having to say a word.

- We live in a world today

where your personal brand interlinks with the product.

So, there's no separation now.

So, I've got a special treat for you guys today.

I'm gonna take you to a billion-dollar brand.

Are you ready? - Yes!

- Let's go.

(upbeat dance music)

(images whoosh)

(people chattering)

(upbeat music)

- I was stoked when I found out.

I love Fabletics and so does Niki.

We're literally obsessed. We always work out in their gear.

- So, as you can see,

we're at the Fabletics HQ.

Obviously, this phase is about branding,

so I figured how do I show you guys world-class branding?

So, I've arranged a tour with my friend Ashley.

She's the brand president here at Fabletics.

(people clapping)

- Hi. - Hi.

- Hi. Welcome everyone.

I'm so excited to welcome you to Fabletics.

We believe at Fabletics

we have some of the best branding

and would love to share with you

what we've learned the last 10 years.

So, let's go on our tour.

- [Contestant] Yay! (upbeat dance music)

- This is unreal.

Having access to Fabletics is unbelievable.

(upbeat dance music continues)

- We are lucky enough that we have a store

right within our headquarters.

One of the more critical things we can do

is really understand what our customers

are gonna experience.

- As Ashley was talking about the brand

and I was standing in the store,

it made me envision my own brand

and like how it can truly become real.

- So, our founder, she is working out in our product.

She is wearing it and testing it.

So, she gets that full picture of what that means

to not only be an athlete,

but also someone who wanted really premium active wear

without paying a small fortune for it.

- They focus on affordability and so do I.

You look at the quality of what they're producing

and I want to be in that same lane.

- We have one more surprise for you.

Grab your bags. Follow me.

* Woo *

(upbeat music)

- Hi, everyone. - Hi!

(people cheering)

- [Contestant] Oh my God.

- Welcome to Fabletics.

I'm so excited to have you all here.

- Thank you. - Congratulations.

Well, you're probably all wondering

what the heck is Fabletics?

That is a question that you're gonna each have

while you're branding your brand.

Who are you selling to? What are you about?

What does it look like?

If I can give you some of my life's lessons

that I've learned along the way,

stick to your vision.

- It's exciting to be here.

It's exciting to kind of see an insider scoop of the process

and just learn.

We wanna be sponges today.

(images whoosh)

- What did you find as the most critical elements

to focus on to really get the brand in position

for accelerated growth?

- I think it was setting yourself apart

from other brands and your product.

You have to have great product

or you will not have a brand,

and then the price point.

It's beautifully made.

I stand behind it at an affordable price.

Who doesn't love that?

You will make it if you're determined.

- [Contestant] Thank you! - Good luck.

(people clapping) - Thank you.

- This experience today at Fabletics

has made me feel like I am that much closer

to achieving and accomplishing my dreams.

- Even the biggest brands started at zero.

Choosing to build a company

is like choosing to climb Mount Everest.

It is treacherous as all hell.

So, when building the 60-Day Accelerator,

we partnered with companies who understand

the journey that these entrepreneurs are on.

I mean, they were there themselves at one point

and they wanted to come forth to support them

with resources, with mentorship,

with tools that give them

the highest probability of success.

(images whoosh) (upbeat dance music)

- How's that? Pretty cool experience,

right? - Yes.

- The interesting thing about the successful brands,

they all started with an idea,

which led to a story.

So, that leads me to the next challenge.

We're gonna challenge you guys

to create a 60-second brand story video.

- We have done many stories video,

but never a brand story.

- And that video is gonna be judged on four key elements.

The first element is creativity,

the second part is production quality.

The third part, how do you connect with the audience?

And the fourth and final part,

pull in and include one celebrity or influencer.

(suspenseful music)

Even though I'm from L.A.,

I don't know any celebrities or influencers, sadly.

- Now, the cool thing about this challenge

is one winner will get a feature

in "Entrepreneur Magazine."

(people cheering) (upbeat dance music)

- Hearing that we get a feature

in like a huge magazine

is just like next level stakes,

as if we could be more stressed.

- Now, for the bad news.

At the end of this challenge,

one of you will be going home.

(suspenseful music)

So, we are giving them this video challenge

and the reason I love this challenge

is most entrepreneurs have zero creativity

and it sucks and their stuff's boring

and no one cares except them

and this is gonna define are they creative?

Can they stand out?

Can they come up with something

that separates themselves from the other seven people?

(images whoosh)

Now, don't worry.

I'm not gonna leave you guys hanging.

To save you hours of production time,

you will all get access to Vimeo,

where you can easily make,

manage, and share your brand story videos.

You will also have access to Artlist,

providing you with the highest quality music tracks

and sound effects for your videos,

made by leading artists worldwide,

and now, let's meet your mentor.

* Ah ha I got it like that *

- My name is Andrea Casanova

and I am a content strategist to world-leading brands

and entertainment titans.

I want you to start thinking

of what your brand archetype is.

Who were you before? Who are you now?

Get the photos of back when you were starting,

get the videos of back when you were starting,

or before that.

I want you to get very visual with it.

Stories are important,

because it connects you to your audience.

It allows you to break down complex subjects

into a way that it's familiar to them

and relatable to them.

- Okay, let's start over here.

My brand is called ChiChi

and we make breakfast out of chickpeas.

(images whoosh)

I did not start this business alone.

I have an amazing co-founder named Izzy.

I met Izzy in this business class

and I said, "What do you think about this idea?"

She was like, "Well, I've never heard of that.

That's kind of weird, but let me taste it."

So, then I went back to my dorm

and I like mushed up some chickpeas,

and then I brought it to her the next day

and she ate it and she was like,

"Oh my god, what is this?"

And I go, "It's chickpeas,"

and she said, "I really wanna do this,"

and I said, "I really wanna do it, too,"

and that's where the idea started,

but it's hard working away from Izzy,

'cause she's also in school

and she's running track,

but we make an effort to check in

with a proper meeting once a week.

You got me with chickpeas, but to someone else,

how can we make sure that it's creative for them?

'Cause when we think health,

immediately our brain goes boring.

So, maybe to you it's the visual element to the story,

which leads me to my next point,

and it's you have to make sure that

the same way that you're hooking them verbally,

you're hooking them visually.

- So, how do I connect my personal stuff

with the product,

which is I'm aiming for mothers with kids?

- At the end of the day, it's an entertaining angle.

So, you're actually targeting the parents

who felt just like you at some point

and who want a better future for their kids.

So, I want you to start thinking about

what that would look like.

To me, branding is where what your audience thinks of you

and what you think of you meet.

That's why usually people struggle so much

with their identity online.

It's because they usually don't know

what that halfway point is.

For the endorsements,

I know that that can seem a little bit scary

for the celebrity and influencer endorsements,

but here's two things.

One, we're in L.A.

Someone knows somebody

that knows somebody that knows somebody.

Number two, slide in there and be like,

"Here's what's in it for you."

Always phrase things as what's in it for them,

not what's in it for you.

Remember at the end of the day,

we're talking shareable,

we're talking relatable,

we're talking familiar.

We're looking to be appreciated

and held onto for a long while.

- I connected with Andrea so much.

When I do sell at the farmer's markets,

a lot of people, they're buying because of me.

(intense upbeat music)

- The scariest part about doing something like this

is I'm one person and I need an army.

Hey, how are you, man?

We have to create a 60-second commercial

and I wanted to see if you wouldn't mind

participating in it.

(suspenseful music)

Thank you.

My plan to grow my business

to a million-dollar company

is to build a culture,

to build a story that people can connect to,

and I want to build a brand that can relate

to the everyday person.

- I love making brand story videos.

The biggest challenge in the video

is finding influencers or celebrities,

but I guess I really need to do this

if I wanna win the competition.

- You got the layout of the video, right?

Like, I could send you over the shot list

and that way, we can kinda figure out

what else we need to take out and put in,

make it like the brand story.

I do feel like I have a disadvantage,

because you know I have to fly back to Atlanta.

Like, that's the only option for me,

'cause I don't have anything here to represent my brand.

(suspenseful music)

So, that's what else there is to do.

Get it together, regardless, whatever.

Doesn't matter.

(upbeat music)

- Hey, what's up? - Hello.

- Before I leave, I wanna give you guys one more thing.

So, one great thing about this accelerator program,

whether they win or lose,

is they're gonna be equipped

with the tools to go out and be more successful

and that's a mindset thing.

What will they take from this?

How will they use this to either go and win

or to go and lose?

We partnered with Better Help.

It's the world's largest online therapy platform.

You're gonna get one-on-one support

whenever you need it.

Remember everything's on the line.

This 60-second video is gonna dictate

if one of you wins the feature

in "Entrepreneur Magazine"

and it's gonna cascade your brand into success.

So, don't take these 60 seconds lightly.

You gotta be creative, you gotta hustle,

you gotta go out there, find the influencers,

find the celebs, come back,

show me a winning 60-second video.

I will see you guys at the next judgment.

Take care.

- I'm gonna make a video that's gonna keep me here,

that's gonna show the world of what I'm capable of.

Sometimes, we all need pressure to become diamonds.

* Game time *

* Number nine *

* Diamonds in my teeth I got a lot of shine *

- The scariest, worst part of this challenge

is for sure the influencer thing.

I'm sitting outside Erewhon

looking for famous people who might walk by.

- We're out here scouting locations for the shoot.

You see the grass, you see the chain link fence,

you see the field,

you might see somebody dissing the video.

- We got to create a 60-second campaign video

and the first thought that I thought of was,

oh, baby, I need to go back to Atlanta.

We're about to head to my world.

(jet whooshing) (intense upbeat music)

- It's day one of filming for our 60-second video.

We're live from our first scene.

We're trying to really capture the essence

of our target market and her everyday life.

You'll see it all come

together. - Yes.

- So, I'm currently getting ready

to shoot this 60-second brand story.

Okay, this is the final look.

(images whoosh)

- So, I emailed my favorite influencer ever,

Victoria Paris.

She opened it, and then she never responded to me.

(graphics whoosh)

- I just want ya'll to know,

when Sededra calls, we pull the team together.

- We pull the team together. - See, last minute.

(indistinct)

- So, I'm literally in my closet,

'cause I need complete silence to do the voiceover.

I have to share my closet with my daughter.

We haven't created her space yet,

but I don't mind too much.

Gives us more daddy daughter time.

(images whoosh)

- We have not, as of today,

one day, secured a big celebrity.

- Plan B, what do we do now?

Gotta switch it up.

- Today, I called 30 people, maybe more,

received a lot of non responses,

a lot of, "Nos."

Needless to say, it has not been easy.

- Om.

(graphics whoosh)

Yes.

I have secured my influencer.

- [Person In Gray Sweatshirt] Hey, Mayan.

- [Dario] Hey, Mayan.

- Here's Dario.

- [Mayan] Hey, Dario.

- Hi!

We're at Mayan Lopez's house.

We're about to gift her all of these Dinostorus clothes

and she's gonna do like a gift haul video.

- I just got the best text message from Izzy ever.

She got an Olympic champion

to make a video about ChiChi.

- So, I just locked in my influencer

while I'm on the phone with my mom.

They sent me videos! I'm so excited!

- The biggest miracle that I think we pulled

is getting an influencer to actually have

a filming session with her.

- No audience reacts the way your audience does.

- My family friend's family member texted me

and said that she knows of an influencer

who's down to shoot a clip for me right now

and good thing I have this stash of ChiChi here.

(dog barking) - Oh, yeah.

You stand right here.

Oh, that's perfect.

- Ready? - Yeah.

- Chi-

Shut up, dog.

(images whoosh)

(keys tapping) (tense music)

(images whoosh)

- We have to reshoot this,

and now, I have to call all these stylists back

to see if they can shoot.

(tense music)

Let me just calm down.

Let me just calm down.

I knew it was gonna be something, bro.

- So, I might be changing my video,

because I just feel like it's giving

more of like a commercial vibe.

- One of the people I was counting on,

they pulled out.

When you're relying on somebody

to do what they're telling you they're going to do,

as an entrepreneur, that's everything.

(images whoosh)

- Here she is.

I was able to get my computer set up,

so now, I can do some editing.

Ooh.

(graphics whoosh)

(electronics beep)

- [Therapist] Hello. - Hi.

- [Therapist] How's it going? - Good, how are you?

- Good. - It's been

a crazy experience in this whole like 60-day,

like we've been so go, go, go.

It's really pushed me to like focus on my business,

which is something I've been like meaning to do for a while,

but I also work a full-time job.

So, I feel like the stressors have never been higher,

and then obviously, it's like elimination-based.

So, I think that it's like brought up

a lot of feelings of like insecurity

and feelings of just like

wanting to prove that I'm good enough, maybe.

Life has never been this busy

and I think life will continue to be this busy

for a really long time, I think.

So, having different tools,

like having a really great support system at home,

and then also having tools like Better Help

are definitely key to being able to balance it all

and not feel that burnout that I think we feel too often.

(gentle music) (birds chirping)

(intense music)

- So, it's judgment time.

This is really gonna make and break

some of their successes.

Dr. Bill, thanks joining us.

Andrea, good to see you

back here. - Good to see you, too.

- And Terry, welcome.

- My name's Terry Rice.

First of all, I'm a father of five,

so pretty busy.

I'm also a staff writer at "Entrepreneur Magazine."

- A lot depends on this one-minute video.

- I think the most important thing

is just delivering a message.

At the end of that 60 seconds,

If I don't know who you are

and what you're selling, you blew it.

- For me is production value can always change,

but if you don't have your story down,

then there's no point.

- The last thing I would add is I'm looking for people

who get to the point.

People overestimate other people's attention

or even interest in what they're saying

and therefore, they're saying,

"Oh, wait, wait for it.

We'll get to that part. We'll get to that part."

No, you won't, 'cause you lost the audience.

- I'm excited. Let's see.

* I can't take no loss *

* I don't even know what it costs *

* I hit the ground and it go off *

- It's eliminations

and it's a lot on the line.

So, everyone's like wearing black.

Like, they're trying to be like powerful,

like come at like little, like a viper.

- Welcome, guys.

Excited to see you back.

Obviously, you see some familiar faces up here.

- I wish you guys all the best.

- I'm super excited, but do expect some tough love.

- Now, the winner today gonna get to work with Terry,

my friend over here,

at "Entrepreneur Magazine."

- I was a fellow creator. I'm rooting for all of you.

I'm looking forward to seeing what you have to share.

"Entrepreneur Magazine" is the path to success

for emerging, as well as current entrepreneurs.

It's the creme de la creme in the entrepreneur industry.

- In business, you have to learn to make hard decisions.

So, there's also an added element today.

You're gonna have an impact on who goes home.

(suspenseful music)

- I don't like this.

- You're gonna be partly judging these videos

from your peers alongside the judges.

(suspenseful music continues)

Please take a seat.

So, we're in the second phase now.

I'm expecting them to come in to wow me and the judges.

(suspenseful music continues)

Sededra, you're up.

- Oh my God.

(suspenseful music continues)

Hello. So, my name is Sededra

and my brand is AddaBang Xtensions

and we just wanted to convey a really confident video

and I just wanted to show women

that you can have the confidence and have fun

and just be yourself.

* Let me start on take my body *

- [Sededra] I just add a bang and do my thing,

'cause it's my hair and I bought it

with a personality to match and rock it.

While these bundles are beautiful,

this beauty is bountiful.

The versatility and my femininity

that makes you fall in love

with the same woman in a different way.

So, the only opinion you can have about my hair

is how much it slays.

- [Announcer] And that's a wrap. Period.

- [Rudy] Good job. Love that.

Congrats.

All right, I am clearly not your customer, okay?

I still don't know what you sell.

Like, what are you selling?

- So, I sell hair extensions.

You probably just not the target audience.

Sorry, but... - No, I clearly

will never wear hair extensions.

How young were you when you started this brand?

- 16. - 16.

I mean, that's a story.

- I'm a little sad

that you didn't integrate your story

a little bit more in this,

because I know that it's not just about you,

it's about what you're bringing to the table

for other people.

I think that you're a very interesting archetype.

I think you did a great job

conveying the vibe of your brand.

I just think we need to

be a little bit more straightforward next time.

- I mean, you did a great job.

Like, I think these points you can incorporate in,

just little tweaks like that can just take that

from what I believe,

I think it's already good,

and I mean, it can just go into that greatness.

So, good job. - Thank you.

- I did that.

So, I'm happy about that.

It wasn't a video that was done like before.

No, I did that from scratch in a day.

(tense music)

- The story that you're going to see today

is called "The One-Person Campaign."

One person's going home

after this video,

but it won't be me.

Our past may look different

and where we grow up,

well, that matters.

People will doubt you.

People may judge you,

and sometimes, life will seem unfair.

J. Butler Golf is more than luxury golf apparel.

We're creating access, so you can get that job,

get that investment,

and have the confidence to go be great,

(inspiring music)

because no matter what walk of life you come from,

- You just need one person. - You just need one person.

You just need one person.

- It only takes one person to believe in you.

- You.

(tense music)

- So, this is a great mission statement video.

That's what we call in marketing a mission statement video.

You're basically telling your audience

here's what we're trying to do,

here's what we're like about,

but your brand story video should be about you

and it should be about how it relates

or correlates to your audience

and I just don't, I didn't see that here,

but I definitely see the direction that you're going with

and I think that with a little more tweaks

and putting together what is that story on paper,

you would get closer to the desired outcome.

- Thank you.

- I feel like you kind of missed the point.

I think affordability is a part of your product,

but not the most important part.

- Well, look. We appreciate the effort.

If you could take a seat,

that would be great.

- Thank you. Thank you. - Thank you.

Video is the new form of advertisement.

It's like a Super Bowl ad.

Is this engaging?

Is it captivating the audience?

Is it telling a story that the audience can resonate with?

So, people watching it go,

"Okay, I get that and I love that

and I wanna buy that."

Niki, Tiffany,

we'd love to see you up here and see this video.

- I'm really nervous, but we love our video.

We stand behind it.

We're so proud of it.

(phone dings)

(gentle music)

- [Tiffany] Remember when we used to dream

of traveling together?

- [Niki] Why don't we?

(gentle music)

(birds chirping)

(gentle music continues)

(gentle music continues)

(suspenseful music)

- I wanna jump in here first.

So, this is for everyone.

You gotta get to the point faster,

because in the media,

we say you're burying the lede, right?

So, there might be some really important

central parts of the story.

If the first two paragraphs were like buildup,

no one's gonna get to the end

and I want people to get to the end of your story,

as well as everyone else's,

because you're doing impactful work.

Just that small adjustment would solve

some of these issues,

but the production value was amazing.

I mean, I got the story.

I loved it, too.

- Thank you. - Thank you, guys.

- So, next up, Kaylyne.

Love to bring you up and see you video.

(upbeat music)

- I feel like I implemented all of the advice

I got from the different people we got to meet,

especially Andrea.

I wanted to do something totally different.

Gather around, children,

for a story of Mas Vida's past.

(chimes ding)

Once upon a time,

where dreams took their flight

from a family with little struggling against the night.

I really do think it's an attention grabber.

From financial strife to a world free from harm,

clean green products,

a true eco charm.

And that is the story of Mas Vida.

(holiday music)

(tense music)

- I hate to say it,

but that was painful for me to watch.

- Idea's great.

The execution was very poor, in my opinion.

I just genuinely had no idea of what was going on.

Less is more, and in this case,

I want you to do so little, so little.

I think that I would've preferred a video

of you speaking directly to the camera

and going straight to the point,

'cause at the end of the day,

your selling point is that these are clean products

that are accessible to people,

but thank you so much.

- Thank you. (tense music)

- I feel completely drained.

I feel defeated.

I feel a little angry, very emotional, very sad.

I wanna stay.

- He talks the talk, but can he walk the walk?

Marcus Alexander,

Tell us the story.

- This is the story of my childhood.

It's what inspired Marcus Alexander

and I wanna take that inspiration

and improve the world through beauty of footwear

for life's most important moments.

People are gonna get eliminated

every step of this competition.

I need to make sure I'm gonna stay.

(gentle upbeat music)

(gentle upbeat music continues)

(gentle upbeat music continues)

- [Announcer] Marcus Alexander,

the future of heritage footwear.

- All right, Marcus, Marcus, Marcus.

You are not Absolut Vodka.

Nobody knows you yet.

When you first start a company,

you can't do an image ad.

If you had just taken that commercial

and put the little blurb

that you said when you first stepped out in front of us,

it'd been a home run.

I tried to only include what's necessary,

and sometimes, it doesn't happen for you.

- If you take that video,

and then put it in a time capsule for 50 years,

that was a fantastic video.

- [Bill] Totally.

- Because in 50 years,

your brand will be a legacy brand

where you don't need any text.

- This would be a good retargeting ad.

So, if someone initially saw one ad

where it's like features benefits,

they're thinking about it,

then you resold them with a lifestyle.

Okay, here's the emotion and the feeling

behind the brand. - Well said.

- This would work. - Thank you for that.

Appreciate that. - Thank you.

(tense music)

- It stings to be critiqued that way.

I'm definitely shocked,

but the reality is I'm making art.

It's creative.

- So, I've already bought the dinosaurs back from the dead.

Dario, let's see what you got.

(tense upbeat music)

- So, this is my dinosaurs kids magic campaign.

My name is Dario.

I've been drawing dinosaurs my whole life.

(gentle upbeat music) (dinosaur groans)

I design for the world's most important client,

kids.

- Dinosaur!

(kids cheering)

- [Dario] And the way I see it,

I have a very important responsibility.

Just ask NBC star...

- Hi, I'm Mayan Lopez from "Lopez vs Lopez."

I love Floss-O-Raptor.

(people laughing)

- [Spectator] There you go.

- It's a shower curtain.

Like, how cute is this?

- [Dario] I focus on the colorful,

whimsical side of dinosaurs.

Kids plus dinosaurs equals magic.

(water dripping)

(upbeat tense music)

- Dario, a big thing that I liked

and we talked about was that there's a sub niche of girls

and that's a massive market gap,

but it wasn't clear to me,

and then one thing that I remember from you

is you told me a fact, right?

And I don't have kids yet,

so I'll remember this forever.

Every kid has a dinosaur phase

and I feel those two things,

it creates the need in the marketplace

where parents are watching it and going,

"Oh, wow. Is my kid going through a dinosaur phase?"

So, I think those two things were very important

and they were missing.

So, anyway. - Yep.

- Appreciate it. Great job.

- Thank you.

I haven't been able to push Dinostorus

hard enough for me to be the dinosaur guy,

and so, but that's where I wanna build towards

like starting now

is I wanna be the dinosaur guy.

I wanna be known for my dinosaurs.

I love being Dario from Dinostorus.

That's an amazing identity.

(images whoosh)

- K, so our next dynamic duo,

MOON+HEART, let's see it.

- We are very nervous about the challenge.

We felt like we were a little bit of a time constraint,

running against the clock.

(suspenseful music)

(gentle music)

This used to be us.

My twin sister and I left home

and our family hoping to help our parents

and four younger siblings.

The journey was tough.

We came to New York with nothing.

We barely spoke English,

faced immigration issues and kept getting scammed.

MOON+HEART emerged.

We aim to create a zen sanctuary,

offering crystal infused candles with QR codes

for guided meditation and manifestation.

Scan, breathe, manifest.

(gentle music)

(upbeat suspenseful music)

- I timed it.

You were past halfway

before I even knew what the product was.

That's a problem.

- There's a framework you can use

to get to the point quicker.

It's situation, complication, question, answer,

and you talk about that from your audience's perspective.

So, are you in this situation?

Oh, gosh, I've been there before.

Here's what makes it even more complicated.

Gosh, that's tough.

Question is how do I resolve this?

The answer is your product.

If you just do that,

I think it hits a little quicker

and gets to the point that you wanna portray, as well.

- Just keep it simple, guys.

K? Thank you.

(tense music)

So, I've been waiting for this one since breakfast.

Chiara, you're up.

- Every day, I wake up and I make content

and I go to sleep editing content every day.

I have gotten so many reps in

that this was kinda like okay,

this is where I need to like kill it.

(graphics whoosh)

This is the story of how two college students

disrupted the oatmeal category.

That's me about two years ago.

I was eating oatmeal every day,

but still felt tired after eating it.

That's when I realized that oats

were spiking my blood sugar.

So, I found a replacement,

something high protein, lower carb.

It was a can of chickpeas.

I mushed them up

and started eating them instead of oats.

It looked weird,

but so much healthier than the breakfast

on the grocery store shelves.

Then, I met Izzy.

- That's me.

Chiara gave me a taste after class one day.

I was like, "Wow, this is so good,"

and knew we needed to share it with the world.

We called it ChiChi.

We sold out at the farmer's market,

got into some grocery stores,

and then we launched online.

The responses from our first customers were amazing.

- This (beep) bangs, bro!

- Chickpeas for breakfast will kickstart your day.

- I want ChiChi for breakfast.

- I am obsessed.

- Chichi is the best breakfast ever.

- [Chiara] We wanna fuel your mornings with chickpeas

in a delicious warm meal

that's both super healthy and super convenient.

That's ChiChi.

(gentle upbeat music) (Andrea clapping)

- I am... That...

That.

To me, you nailed it.

The story's great. The visuals to it are great.

They're not corny. It's not overly edited.

It is very presentable to both social media

and for any other medium that you're looking for.

- And that video should be a lesson for everyone

that I knew after the first five seconds

what this video and product was about.

Great job.

- Thank you.

- I have one humongous problem.

(tense music)

- I don't know a lot of things in Spanish.

- I know exactly what he's about to say,

- But do you know what chichis are?

- Yeah.

- Oh my god, yeah.

It means women's breasts.

- Yeah, they're boobs!

(people laughing) You know what I mean?

- I think the name is great

and when something's meme-worthy,

it generates some social buzz at the end of the day.

- But honestly, you hit it outta the park.

- [Rudy] Yeah. - It was perfect.

- Good job.

- K. Thank you. - Congrats.

- People love the name ChiChi.

My friends call me ChiChi.

It's very catchy.

- Okay, we've seen all the videos.

We're gonna speak amongst ourselves

and decide the winner.

(upbeat music)

- I'm feeling bummed,

because I think we could've done a lot more

with our video.

- All right, what are we thinking?

If you go in. - Some of them took it

to a whole new level

and some of them were just

too simple. - Right. The Christmas ad.

- I think that she just got too carried away.

- If she stays in it, it's her final life for me.

- The travel ones tried,

they just couldn't pull it off.

- Chickpea. - So, ChiChi.

- Definitely my favorite.

- To me, Marcus. - Marcus.

- Sadly, he just

isn't getting it. - Marcus,

he missed the mark.

The production quality

was probably the best of all of 'em.

- There was one in particular that just

doesn't seem to be listening

to the feedback that the judges

and the mentors are providing.

- When there's a rubric that says do these three things

and you don't do them. - Yeah.

- [Terry] You're not really helping us too much.

- Yeah, I think it's clear.

- K, so do we all feel good about this?

About the decision? Ready?

All right, let's do it.

(upbeat music)

(tense music)

A lot's on the line.

We've got an amazing gift for the winner of the contest.

Terry, my friend.

- My goal is to help you tell your story

to a larger audience by featuring you through my column

and this is your chance to reach

hundreds of thousands of people

to tell your story,

but one video did stand out to me in particular.

Just doing the bare minimum is never enough, right?

As an entrepreneur,

and I was looking for someone where I look,

I watched the video and thought,

"Okay, I understand what you do.

I'm rooting for you to win,

and lastly,

I'd watch it even if I don't wanna buy the product,"

and the person that stood out to me

in regards to that criteria was

(tense music)

Chiara.

- [Rudy] Congratulations. - Congrats.

(people clapping) (upbeat music)

- What's really amazing about it to me

is that I can be in front of hundreds of thousands

of potential ChiChi customers.

(suspenseful music)

- Next, myself and the other two judges

are gonna pick one person each

that will stay in the competition.

I asked for a bang

and I got a bang.

Sededra, congratulations. - Thank you.

- [Rudy] Thank you.

(people clapping) (upbeat music)

- I wanna show y'all like I can do this.

F the cameras.

Like, this is what I do on a daily.

This is not for TV.

This is what you do.

- I remember those early days of struggling and struggling

and I had to just go deep, deep, deep inside my heart,

and then I kinda looked up at the moon and it came to me.

MOON+HEART. - Oh.

- You guys, congrats. - Congratulations

- Thank you. (people clapping)

It just feels so amazing to know

that we're here for another week.

- We are so grateful for all the amount of work

and effort that went into these creative assets,

but I will say there was someone that stood out to me

that I wanna make sure continues down this journey

(tense music)

and that is Dario.

(upbeat music)

- Congratulations. (people clapping)

- It feels good to show myself

that I still have this extra gear,

'cause I have been going.

- Here's the thing with business.

As I said, it's never easy,

and in business,

one of the hardest things you have to do as a leader

is make those hard decisions.

So, you guys are gonna be involved in who stays,

and sadly,

who goes home,

(tense music)

- I didn't think I was gonna be on the bottom four.

It's never nice to be the decision maker

of somebody going home.

It's a terrible feeling.

So, we're gonna now pass out four whiteboards.

(tense music continues)

I'm feeling a little anxious.

Don't love being in the bottom four this time.

(tense music continues)

- As a founder,

being able to make those hard decisions

and making the right decision is fundamental.

It's what will make you successful.

You're gonna have 30 seconds

based on the videos that you watched today

to make your decision on who leaves the show.

(tense music continues)

Your 30 seconds starts now.

(tense music continues)

Entrepreneurship is not easy

and I'm gonna hold them accountable

to what it takes to be successful,

and they may not like it,

they may not enjoy it,

but it's gonna get the result that I know they'll want.

(tense music continues)

Five seconds.

(tense music continues)

(buzzer buzzes)

K, we're gonna start over here.

(tense music continues)

- The only reason we wrote this down

is 'cause we feel like there was no story

in the brand story.

I'm speaking for myself.

We didn't have much time to discuss it.

- Sorry, yeah.

- It's an impossible choice.

- Just based off of just the criteria,

like just objectively,

I think it lacked maybe a little bit of a story.

- Over to you.

- I picked Kaylyne.

- He did a commercial grade video like Adidas.

- Over to you.

- Yeah, I picked Niki and Tiff.

(tense music continues)

- And finally...

(tense music continues)

- Business is about tough decisions, right?

(tense music continues)

I picked J. Butler golf.

I would rather go down as a leader to sacrifice as myself

to ensure that others can succeed.

True leadership.

That's what I want my company to be.

(tense music continues)

- Now, as fate would have it,

it's a four-way tie.

So, you're gonna get 10 seconds to decide

if you wanna change the name on your whiteboard.

Your time starts now.

(tense music continues)

(tense music continues)

K, and if everyone can flip their whiteboard

in three, two, one.

- I changed it.

Out of everyone there,

Marcus didn't tell a story.

(tense music continues)

- The votes are in.

Two votes for Marcus.

Marcus, I'm afraid this is the end

of your journey here today.

(gentle music)

- That was a bull (beep).

(gentle music continues)

- What happened, guys?

So, I thought it was

we were voting for someone,

so I voted for Niki and Tiff,

and then I realized, wait, no,

we're voting someone off.

So, because everyone had equal,

we can change our votes.

So, I changed mine to Marcus,

but I feel so terrible.

(gentle music continues)

- Your product was never the problem.

I think your product is amazing.

I am a little scared that your artistry

might get in the way of your entrepreneurship journey,

but otherwise,

you're gonna do amazing

and I can't wait to see your product featured

in all the most influential stores.

- Thank you for that.

I'm a very creative person like you.

I feel you.

Your strength is creativity.

Your strength is a beautiful product.

Now, I think you need to partner with some business people

that will help you convey that message

and make you as successful as you're going to be.

- I wanna be that expert.

So, I will gift you a session with me,

a one-on-one session where we sit down

and help you write that story

in a way that's gonna be compelling,

but also create some moment of relevance with your audience.

So, I wanna support you with that,

if you will have me.

- Thank you. I appreciate that.

- So, Marcus, look.

If we can get that story right

and bring it out of you and advertise it

and promote it properly,

your shoes will be wildly successful.

So, I'm expecting a red pair in the mail

and I'll see you very soon.

- Thank you all. - Thank you.

(gentle music continues)

- Really only fail when you quit.

So, just because you leave today

doesn't mean you failed

and doesn't mean you can't succeed.

Take it as practice.

Learn from what you did

and make it better and go out

and conquer the world.

- I just know his video was really good.

- It was great. - And that just hurts.

- But it wasn't a brand story.

Do you know what I mean?

He voted for me, so I wrote his name down.

You know what I mean?

- Marcus didn't deserve to go home.

- [Kaylyne] He didn't. - Marcus...

- Okay, So, who should've went home?

(tense music)

(gentle music)

- [Contestant] Hey. - So sorry.

- [Contestant] Marcus.

- Y'all can't leave me

in question. - I'm so sorry.

I'm so sorry. - It's okay.

Honestly, that was probably the best content

I've ever created.

I'm not here to tell you about my shoe.

You have to experience it.

I understand. - You will go on.

- Just go on selling amazing shoes.

Thank you. Thank you. Congratulations.

I'm proud of the work I did.

I stand by it. I'm gonna use it in the future.

Y'all crush it, man.

- [Tiffany] Thank you. - See y'all.

Later. Later.

Tomorrow morning,

I'm gonna wake up, I'm gonna kiss my wife,

I'm gonna change my son's diaper,

I'm gonna go to church,

I'm gonna watch some football,

and Monday, we're gonna get back to it.

Yeah, we're gonna get back to it.

I'm gonna turn on the heat like never seen before.

- [Announcer] Next time on "60 Day Hustle..."

- Seven of you remain.

With a new phase, also comes a new challenge.

- Can I just live for one day?

- This next challenge is gonna be a live virtual event.

You're actually gonna be going head to head.

- What does that mean?

- You don't know what that mean?

- We have a lot of work to do.

10 minutes is gonna fly by like that.

- I'm not gonna lie.

This challenge is pushing my boundaries.

- Your girl is stressed.

It's like challenge after challenge after challenge.

- I'm like so terrified of doing live.

- [Judge] Oh my God, they're on.

- I'm so scared now.

- Wow, no one's here.

- Oh my God.

- What was that?

- The new products, I didn't drop them.

- That's a mistake.

- It's okay. - No, it's not okay, girl.

- If you wanna take your business to the next level,

scan the QR code to head over to our series hub.

There, you'll find our "60 Day Hustle" companion course,

behind the scenes access, and interactive challenges.

* Hoo *

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