Original subtitles

[dramatic music]

- [Joshua] My business failing is something

my wife asks me a lot.

It's something we have late nights talking about.

- [Kalyne] I want to live a life where I don't have

to worry if I can pay next month's rent.

- [Dario] I'm 27 now,

and here I am living with my parents,

spending all day working on a business

that's, you know, not bringing me any money, but I love it.

- People think you don't go through things.

People think you don't cry.

People think everything is peaches and cream

and they wanna try it too.

And then when they try it, they realize like,

"Oh, this ain't for me, I can't do this."

♪ Whoa [upbeat music]

♪ Who knew I would make it this far ♪

♪ They hated, they never believed me ♪

- There are thousands of small businesses out there

that are just struggling

to take their company to the next level.

I'm Michelle Delamor, founder of Sonic Gods Studios

and the creator of "60 Day Hustle."

♪ Ain't got no other plans

- "60 Day Hustle" is an experimental accelerator

that's challenging real entrepreneurs

in the early stages of their companies

to condense two years of business development

in just 60 days.

Oh my God, I'm gonna need some help.

[phone chimes]

Rudy!

- What's up?

♪ Make it look good [plane roaring]

♪ Hey, stand up guy on 10 toes

- I'm Rudy Mawer.

I've taken a lot of businesses to millions of dollars.

I've worked with thousands of businesses one-on-one.

I still remember how I started.

I remember the early days.

I remember not knowing what to do.

I'm gonna challenge these entrepreneurs

to master the fundamentals of business.

Ready? Let's go.

♪ Whoa, whoa, whoa, whoa, whoa, whoa, whoa ♪

- [Rudy] We're gonna push them, we're gonna challenge them.

It won't be easy.

- We're voting someone off?

- [Joshua] That was [beep].

- But it's make or break for their business

and potentially their future.

- Let the hustle begin.

♪ Time to show the world - Oh my God.

♪ The top is what I strive for

[contestant screaming]

- [Kalyne] I'm literally so frazzled right now.

♪ Consistency is key

- Surprise! ♪ And I don't take no time off

- Zero to one is the hardest.

So we really wanna support in that period

so that this becomes a catalyst to everything

that they're looking to do in the world.

- I wanna be the Puerto Rican

Martha Stewart out here. [laughing]

♪ Hey

- [Michelle] We're bringing in

some of the best minds in business

to coach these entrepreneurs to success.

- You have to have great product

or you will not have a brand.

- 10 minutes is gonna fly by like that.

We need to hold them and hook them in right away.

- They won't buy into the project,

they're going to buy into you.

- [Michelle] And we're gonna put them

through real challenges

designed to help them grow their business

into the next million dollar company.

- It's very stressful to own a business,

be on TV show, and also have a nine to five.

♪ I'm in it for the glory

- It was a very emotional week for me.

Guess what? You made a [beep] load of [beep] money.

Woo-hoo!

- And for one business, they're gonna win $100,000.

- It's game on. - Let's go.

♪ Can you feel it

- There's no sitting back, there's no chilling out.

There's no relaxing. Every day, every second counts.

- I never did no crazy [beep] like this.

- You disagree?

- 1000%.

- Oh my god!

- That's a mistake.

- [Rudy] But if they succeed...

- This cake is good as [beep].

You gotta try this.

- [Rudy] Their business will change forever.

- You are a winner.

- Thank you.

- And we're are gonna do it all in only 60 days.

The winner of "60 Day Hustle" is...

[title thuds]

[text whooshing]

[phone ringing]

- Rudy! [laughing]

- What's up?

- What's up? How are you?

- I'm good. You? - Good. It's almost go time.

How we feeling?

- I'm ready.

I'm excited, but a bit nervous, but yeah, excited.

- I actually feel like we got

a really, really good group of entrepreneurs.

- I'm so interested to see if they're good businesses

or if I'm gonna have 60 days of hell.

We'll see.

[both laughing]

- Well, we're both about to find out

'cause you never know.

Like I've literally just met them

for what feels like five minutes

and we're about to get to know them pretty well.

- Cool. Okay. - So yeah, I'm excited.

- Fingers crossed. Fingers crossed.

- And you're about to jump on a plane here soon.

Are you packed? Are you ready?

- Yeah, I've gotta finish up here at the office,

get everything lined up and then on the plane.

I'm coming.

- All right, let's do it.

Let's paint the town red.

- Oh yes. LA, here we come.

- Here we go.

[upbeat music]

- It's day one of "60 Day Hustle." [screaming]

- Gonna try to turn this thing out, man.

Show the world what I'm capable of.

- I just flew in so I'm here.

- Just can't believe this is real right now.

My mind is just going crazy.

I need this.

[door clicks] [upbeat music continues]

- When I walked in through those giant doors,

I got a massive smile on my face.

- As we walked in, I was like,

"Whoa, this about to get real."

- My two little girls are depending on me.

- We wanna learn, we wanna hustle,

we wanna grow a business.

[upbeat music continues]

- Welcome to "60 Day Hustle."

[contestant cheering]

This is a new venture, a new journey together

where we're gonna be working every step of the way

through all the key parts of business in the next 60 days.

And at the end of the 60 days,

one of you will win the grand prize,

which includes working exclusively with myself

and my expert team to grow your brand,

to get you in the right rooms,

to bring you to the biggest entrepreneurial events,

to make sure you are the next big success.

And to help you with your financial progress,

the winner is also going to get a $100,000

cash prize made possible by Chime.

[contestants cheering and clapping]

[upbeat music]

- If I won the a $100,000,

I would not have to worry about living check to check.

- The a $100,000 prize would take

ChiChi to a whole other level.

- If I got that money, I might be able

to move outta the parents' house and buy a new car.

[record scratching]

No, I'm just kidding. I would use it for the business.

[upbeat music continues] [contestants clapping]

- So look, I know you guys are excited.

Okay? - Yay.

- We only have 60 days and every second counts,

and we're gonna start right now.

[dramatic music]

The most important 60 seconds of your business is the pitch.

How you portray your brand, how you get attention,

and how you relay your brand to the prospects.

So on the table next to me

are some napkins and red pilot pens.

And we're gonna put that to the test.

You're gonna build your business plan on that napkin.

And remember, I have no clue what you guys do,

what your business does, and this is the first impression.

So you're gonna have five minutes to break down

that business plan on a napkin,

and that five minutes starts right now.

[upbeat music continues]

♪ I put my mind to it

♪ Then I got my

- Okay, let's get this going.

- Where are the tables?

Where am I gonna sit, on the floor? Okay. [laughing]

♪ I put my mind to it

♪ Then I got my pen and put my grind to it ♪

♪ Never easy

- [Rudy] 'Kay, less than four minutes.

- I hear somebody yell, "We're under four minutes."

And I'm like, "How the hell did 60 seconds pass by already?"

I had barely even started writing some stuff down.

♪ You can count me out

♪ But like tomorrow after arm day ♪

♪ Best believe mi amore jazzy gon' sore ♪

- Last two minutes.

- It's like I had amnesia

and I forgot everything I was gonna write.

- All right, final minute, 60 seconds.

♪ Had mad ops as his friends

♪ Way too grown to be caught slipping ♪

- The cool thing about the napkin pitch

is it's a big idea broken down into a plan.

Most entrepreneurs have a big goal,

very few of them have execution.

Five seconds. Five seconds.

And three, two, one.

Pens down, bring it to a stop.

Good job, guys. Bring it in.

We're gonna go through them.

In today's world, pitching is everything

because it's the first step of grabbing attention.

So if you get the pitching part wrong,

you just fall behind.

Ready? Let's go.

- I may not be Willy Wonka,

but what if I told you you could enjoy

the most delicious candy in the world

without feeling guilty about it?

Let me introduce you to the magic of Saturday Sweets.

- I created my fragrance line called Simply Fancy.

- If you're hungry for cake, welcome to Mosaic Cakes.

- The world's number one dinosaur e-commerce brand.

- A one of a kind way to roll on personal care products

without the use of plastic applicators.

- Our first product is the world's first

instant chickpea oatmeal.

- The game of golf is extraordinarily expensive

and that's where J. Butler Golf is born.

- On a mission to change the future of footwear

with gutsy sophisticated tech infused footwear.

- Essentially what we're doing

is reinventing the travel industry.

- Buy our guide and just take that plane ticket

and embark on your trip.

- And you're good to go.

- You're elevating your candle experience.

- The leading luxury candle has enough toxins

being let out as a diesel truck running for three hours.

- I inspire women to express themselves

through hair extensions

by sharing my own personal experiences

through elevating my brand.

[thud booms] Oh, [beep].

[tense music]

That never happened before, so I'm just shocked honestly.

But I'm gonna, you know, I'm gonna keep going.

Through humanizing my business

and being a advocate of confidence.

Now we specialize in two types of quality hair extensions,

Brazilian and Cambodian.

And both of them last a very long time.

- Thank you.

[contestants applauding]

- God was there 'cause I came in going crazy.

I'm like, just keep going.

And now it's game time. Like you can't play around.

- All right, some awesome products there,

but how is this product,

this candle, this candy gonna take over?

And that was the biggest thing missing.

That's the point of a pitch.

For a lot of these entrepreneurs,

you can see the passion and that's great.

That's what entrepreneurship is.

You've gotta believe in your products.

But I don't think they realize

how hard it is to build the machine,

to make continued sales.

And they've gotta look at their business plan

and look at their marketing and go,

"How will I make this work?"

So a bit of work to be done on some parts of your pitch,

but don't worry, I'm gonna bring in an expert

to sit with you, refine that pitch,

and get it to a point where I want to do business with you.

And for one of you, crown you a winner.

Follow me.

- Let's do it. - Yeah.

[contestants applauding] - Woo-hoo!

♪ Top 10 radar

♪ Yeah, we on your radar - Here it is.

♪ Never miss, dog, and that's on occasion ♪

♪ Yeah, yeah, yeah, yeah

- Oh, wow. - Cool. Take a seat, guys.

Take a seat.

♪ Yeah, yeah, yeah, yeah

- I'm 19. I'm in college.

I'm a sophomore.

You know, I've always been the youngest

for a lot of things in my life.

When you're young, you think like, oh, you're limited.

But I'm trying to disprove that.

And I want to say that if you're somebody

who's not like conventional,

you don't wanna follow those pipelines

and go into those careers

and you wanna have something that you run yourself,

like you can do it and it's possible.

- Now I've got good and bad news.

Tomorrow you will each do a final 60 second pitch

in front of some heavyweights in the world of business

who will be judging who stays

and who goes in this accelerator.

[dramatic music]

The bad news is dependent on how well this pitching goes,

four of you'll be going home tomorrow.

[dramatic music continues]

- I came all the way from Atlanta.

I am not going home tomorrow. I can't.

[Dario sucking teeth]

- I don't want it to be me.

- Look around you right now.

This is the difference between $100,000.

- I admire so many of the people I met here today

and I'll be sad to see four of them go tomorrow.

- People you do business with, they're your friends,

they may be your associates,

but they're also your competition.

And that pitch bar is what will separate you.

- I was very scared because four people,

it's a lot of people.

- So good news, I've got someone coming in to help you.

- 60 day hustle. Let's go!

[contestants applauding]

I'm Matt Easton, the founder of Easton University,

the most effective sales coaching system in the world.

Rudy, did I just hear you correctly?

For four of you, this is gonna be a one day hustle?

[thud booms]

- Pretty much.

- Welcome to the pros, guys.

Welcome to the pros. Let's go.

- Matt, what's up? - Great to see you.

- Good to see you. - Great to see you.

Let's help you with your pitch.

You guys ready guys? - Yeah!

- All right, let's do this.

[contestants applauding] - Woo-hoo!

- Some of you, who's got a great idea? Raise your hand.

Good, good. You're sold on yourself.

The first thing you have to realize

is nothing sells itself, okay?

Guys, you have to communicate, you have to persuade.

You have a very limited time to grab somebody's attention.

The goal of any pitch is to have that person

ideally walk away understanding your vision

so that they can tell other people about it.

So we're gonna work on how do I get their attention?

We're gonna work on giving them a clear explanation

of the problem that we solve

or the outcome we help people achieve.

And then we're gonna give them evidence of why,

man, that person is the person I want to get behind.

- He's intense, he's high energy.

I think he's got really good information.

- We wanna pull them into your story.

So instead of them like watching you present,

feel invigorated, right?

Not have FOMO from your trip.

Get access to a sport.

Feel great about what's on your feet,

finally feel good about your hair,

because if you look good you feel good.

If you feel good- - Play good.

- [Matt] Yeah.

- I started J. Butler Golf in May of 2022.

You don't see a lot of Black-owned businesses

in golf in general.

And we needed a better apparel approach

to being able to get people out on the course,

looking and feeling like they belong there with confidence.

- You're not in the hair extension business,

you're in the people business.

And more importantly, you're in the helping people

feel good about themselves business.

Cake's not just about eating,

it's about memorializing the event.

I don't know who the judges are.

- They probably didn't have breakfast.

- They probably didn't have breakfast. Boom.

You're picking up what I'm putting down.

- Okay, thank you. - I love it.

I can't fix all the problems in the world,

but I can swap out my candles and what else?

- Candles, skincare, lotions.

I wanna be the Puerto Rican Martha Stewart out here.

- I love it. [Kalyne laughing]

- I'm a Latina woman.

You don't see a lot of Latin women owned businesses.

I wanna inspire people

who aren't represented in the business world,

who aren't represented at all.

You have to believe in yourself and you have to do it.

- Do you guys feel it? - Yeah!

- All right, let's go.

There's the man. - Woo!

♪ So I'ma let 'em [dramatic music]

- You guys are in great hands with one of the greats.

Thank you so much for having me.

- You guys got some value? - Yeah!

- Matt was cool, man. He's a pitbull.

If you want to be a multimillion billion dollar business,

you gotta be able to go in the room

and hang with the big dogs.

And so he was showing us the way.

- All right, so you've got the tools.

And very soon four of you will be going home.

Take this serious. It's about hustle.

So I'm gonna give you guys the rest of the day.

I'll see you tomorrow.

Keep hustling, guys. Good luck.

[upbeat music]

- I started at 16.

I told my mom I wanted to sell hair, something fun.

Just doing something, you know, young and current,

you know, just trying to try different things.

And she in invested her income tax check into my business.

She was a single parent, she was working corporate,

and she just gave my brand a shot.

She quit her job to help me.

So I have to, like, [sobbing]

I know she's counting on me without her saying it.

You know, like she's gonna say, "You got this, be great",

but I wanna give her the world.

I wanna give my dad the world.

I wanna show my little brother that you can do it.

Just knowing that like people are counting on me.

[upbeat music continues]

[air whooshing]

- There's a lot to learn on this journey

that I'm yet to be privy to.

You know, this will be an opportunity

to learn lessons, to grow.

'Cause I'm not in competition with other people.

I think I'm a competition with myself.

[upbeat music continues]

- My biggest fear with this opportunity

in this accelerator program is that

Saturday Sweets is not immune to failing by any means

because in the first few years,

the vast majority of businesses fail.

[upbeat music]

- Rudy. - What's up?

- How you doing? - Good to see you.

- Are you excited? - I am. I'm pumped.

- Welcome, welcome.

Oh my god, this is gonna be so much fun.

- [Rudy] Yeah, we got a lot to do.

- So how you're feeling? You met entrepreneurs, right?

- Yeah. Yeah.

It's a good, interesting mix of characters and businesses.

- Interesting, what does that mean?

What are we thinking here?

- Obviously a lot of them are beginners, right?

And they have big dreams, big goals, big ideas.

And I've gotta try and help bring it to life I guess.

- I'm super pumped. I'm so excited.

- Yeah, yeah, this is everyday business for me 10X, 100X.

- 10X, yes. - On the steroids, right?

Like I love taking businesses from that startup phase,

that beginner entrepreneur

and showing them, hey, a million dollars is possible.

Then 10 million and then maybe even 100 million.

And if you've got it in you as the entrepreneur

combined with the right product,

I wanna show them how to do that and make that successful.

- From what you've seen so far,

do you think it's possible to really take

one of these businesses to the next level?

- 100%.

My favorite saying is,

"Everything is possible when you open your mind."

I've done million dollar launches in 60 days,

the question is, are they ready?

- Yes. Clinton Sparks coming in.

Zero filter, lot of heart, lot of passion.

He goes all in. - Yeah, yeah, yeah.

Yep. - And then we've got Daniel.

- Mm-hmm.

He's probably seen more e-commerce products come and go

than most people on the planet.

So I think it's so good for him

'cause he can see what's gonna work, what may not work.

- Yeah, and who knows, maybe one of these

end up in the FabFitFun box.

- They could. Yeah. - You never know.

- Yeah, well, we'll see.

They just gotta keep up, you know?

- Oh man.

[upbeat music]

- All right. It's pitch day.

I'm nervous as hell.

I'm wearing my minty fresh Dinostorus sweater,

and yeah, let's do it. [laughing]

- We practiced our pitch all night.

I don't know if we did it like 50 times,

but 60 seconds is not a lot of time.

[upbeat music continues]

- I might be kicking myself in the butt

for the rest of my life if I really fumbled the pitch here.

- Let's go. It's game time.

[upbeat music]

♪ Yeah, gotta aim for the top like ♪

- My name is Danny Brokhim,

co-founder and co-CEO of a company called FabFitFun.

♪ All of you critics be acting like you know better ♪

♪ Blowing the smoke, but I know when the dust settles ♪

- Clinton Sparks, Get Familiar.

♪ All of those dark nights I got them ♪

♪ Breaking my back to make it out ♪

♪ Got me feeling like

- Okay. Welcome back for a second day.

This is a pinnacle moment for your careers,

for your business.

It's pitch time.

[dramatic music]

- What's up, man? - How are you?

- Makes cakes. [group laughing]

- Hey. - Howdy, howdy, howdy.

- Welcome back.

You have your 60 seconds planned out?

- Yes, I do.

- So you can see the timer here.

Well, the funny thing with entrepreneurship,

sometimes it's not what you expect.

Sometimes the elevator only goes to the second floor.

- I'm nervous because the rug

is about to get pulled underneath them.

- So today you actually only have 30 seconds.

[clock ticking]

- Oh boy. Okay.

Oh wow.

- Not 60 seconds.

[Dario grunting]

- You're kidding. [laughing]

- Sadly not. Are you ready?

- Okay.

- Okay.

[Sedera exhaling]

- Your time starts now.

- Well this is perfect for me

'cause it doesn't get simpler than my business.

Kids, dinosaurs, put 'em together, you got something.

I started Dinostorus because I just love dinosaurs.

Pause. Like I just, full stop, I just love dinosaurs.

The dinosaur phase never ended for me.

Is there any word in the entire world

that generates more happiness, more joy,

faster than dinosaurs?

Well, the answer's no, obviously.

And anyone who's spent any time around little kids

knows that the passion for dinosaurs is literally endless.

which is why the dinosaur retail-

[buzzer ringing]

- Time's up.

How are you gonna crack the market? Can you tell me that?

- I'm an artist. I've studied the market.

The girl dinosaur market is extremely underserved.

- Okay. - So by tackling girls first,

that's how we crack this market.

- If you're an artist,

you should be making the quintessential female dinosaur

that all the girls are gonna love.

- Well, I appreciate that.

- Good. Wish you luck.

Thank you for coming in.

- Thank you very much.

Appreciate it, guys. - Thanks so much.

- My pitch definitely got dinosaur chopped in half.

[dinosaur roaring]

- Do you sometimes feel stressed

and you just want to be instantly decompressed?

What if I told you that can actually escape

to a zen sanctuary and be immediately rejuvenated

and relaxed without having to go on a trip or to the spa?

- Introducing Moon + Heart, the very first candle tech app.

We have our clean candles with crystals and a QR code.

And imagine from a single Q-

[buzzer ringing] [thud booms]

- The alarm's not quite as relaxing as your candle,

but you did a great job.

- It's definitely not.

- So, actually, I'm not sure I understand the business.

- Yes, absolutely.

We are a candle tech app,

which means that essentially think about a meditation app.

Mindfulness combined with having your senses heightened.

- So look, guys, the point here is in that pitch,

he's still confused, he's still not sure

and that represents your customers online

when you're advertising.

And if you can't nail it in 30 seconds,

you won't nail it in 0.5 seconds that you get online.

If you get the pitching part wrong,

you just fall behind.

I need to see the hustle.

[upbeat music] ♪ Let's go

- Went There Loved That is completely revolutionizing

the online travel space by making online travel guides.

- A never before seen product, we do step to step,

hour to hour plan of how to do your trip in the best way.

- Great, but how do you plan to monetize this

and make it scalable?

- We're looking into developing an app

and maybe that is a membership based process.

- They're very real, you know,

they're best friends.

People are gonna wanna follow that journey.

- For most of us, mornings start early

and like you said, we don't have time to eat breakfast.

We grab things that are high in carbs

and low in protein and don't fuel our day.

So that's why at ChiChi we replace oats with chickpeas.

- How are you planning on tackling that messaging

for people that this is a new concept for?

- We think that the best way to get consumers to buy it

is to get it into their mouths.

And to get people to put it in their mouths,

we need to be doing demos

at the grocery stores on that level.

- It's gonna either be a billion dollar thing

or a total flunk.

- The name of my business is called Simply Fancy.

It's a perfume business.

- How do you differentiate your perfume

in everything else that's on the market right now?

- It's a personal journey that I bottled up

and I'm just hoping that people

would support women in business.

- Appreciate it and wish you luck. Thank you.

- Picture this, it's your son's birthday

and he's off to college.

Introducing you to Mosaic Cakes LLC.

It's a very satiating food. It fills you quickly.

You think you can have two or three,

but you're bloated after one.

[music stops]

- Do me a favor, when you start your marketing,

make sure part of your marketing isn't,

"You're bloated after one piece."

- Yeah, yeah, yeah. We don't need to know that.

[upbeat music]

- Over to you.

- AddaBangXtensions' mission is to inspire women

to express themselves with hair extensions.

[buzzer ringing] - Good job.

- Great job.

- I did not know it was 30 seconds.

[Rudy laughing]

Why did y'all not tell me the pitch was 30 seconds?

[judges laughing]

- Saturday Sweets is a brand of authentic Swedish candy

that's made with better for you ingredients

so people can feel less guilty

about indulging in the treats that they enjoy.

- I always look at the person first

and you know, there's an expression that I believe in,

that you're betting on the jockey, not the horse.

What's really separating and differentiating these things?

- The product itself has so much value

and stands in its own special niche

amongst the major big brands.

- Give us facts, give us stats.

Everybody has an idea.

There's a big difference from an idea to a plan.

- Hi, judges.

Being the successful business people that you are,

I bet you'd feel great about making massive profits,

which is why I founded Viju Beauty.

It's plastic free applicators for putting on skin products.

- I'm trying to understand the problem

that you're solving with the product.

When we're putting on deodorant

or when we're putting on lotion,

that's probably the most rushed time.

- Yeah.

You don't need all that other stuff.

You just take it off and use-

[items thudding] [thud booming]

Sorry. [laughing]

- I was thinking those things are gonna follow, right?

And they did.

- And of course Clinton Sparks is a savage.

- This cake is good as [beep].

- [Rudy] I don't know if I believe that.

- You gotta try this.

- I don't believe her. I don't buy it.

- Numbers don't lie. That's why I like numbers.

- I'm like, you don't think that.

- I didn't say it, but I thought it.

[judges laughing]

- Entrepreneurship creates innovation,

and that hustle mentality we're showing right here

is what makes entrepreneurs great.

[upbeat music]

- There's a dirty little secret about your shoes.

They tell a lot about who you are

and what you're connected to.

My name is Marcus Thomas.

I founded Marcus Alexander,

a collectible footwear brand where freedom meet function

to fill a gap for people in the creative professional field

missing footwear for their daily needs.

That's what my product is.

It's about connection to people.

It's about being- [buzzer ringing]

- Thank you. - Cool.

- First of all, I think the design. I like the design.

- I do too. I was gonna say

I'd wear that. - I think it's fly.

So what is it you think that people

are gonna connect to these shoes?

- Absolutely.

Well, I'm from the South Side of Chicago, born and raised.

And so the issue is this shoe, Gallow,

this is the view from the chain link fence, right?

I grew up as a baseball player.

My entire family was there, all Black little league.

My father was my commissioner, my mom was a hotdog lady.

My grandmother kept score.

- Dude, tell us that story. - That's the story.

- That story's gonna be more compelling.

It's gonna relate and talk to more people

that understand that came from the bottom

and they're going to the top.

That's who these are for.

- Oh, makes sense. Yeah, thank you for that.

Thank you for insight. - Awesome.

Thanks, Marcus.

- Can you send me a pair of these?

- Yeah, I got you. I got you. [laughing]

I've pitched a lot

and I keep changing it for my audience

and I need to change it for myself.

- [Rudy] Your time starts now.

- Every time you light that luxury candle or spray perfume

or cologne, you are not only harming yourself

but the environment as well.

Mas Vida is a clean, eco-friendly brand

that wants to change that.

We formulate our products without phthalates,

parabens, or any toxins at all.

There are 65% of Americans who actively seek products

with clean labels, and we plan to penetrate that market

and give people what they want,

which is Mas Vida or more life.

Would it make sense-

[buzzer ringing] [thud booms]

[Kalyne laughing]

- Are you making the products for less than everyone else's?

- Yes, I am.

- How? - Then the billion

dollar companies-

- Well, the billion dollar companies

are making these products with extremely toxic ingredients

and I'm spending the same amount of money as them,

which doesn't make sense to me.

- There's no big brand that does the clean stuff

you're telling me?

- No.

- You're the first person that said,

"I'm gonna make things clean for your house"?

- With the products that I'm making. Yes.

- It's great that you think that about your product.

You should feel that way about your product

or whatever the business is that you have,

but if you're gonna tell me that,

then make me understand why it's the best

or why it's better than something else

in a very clear manner that I can say, "Fair enough.

Maybe you do have the best product."

[upbeat music]

- Imagine a world without Tiger Woods

where his parents didn't second mortgage their home

because they couldn't afford to put him into golf,

you would have no Tiger Woods.

That's where J. Butler Golf is born.

We provide luxury golf apparel at an affordable price

to provide the 66 million golfers around the world

with an opportunity to get better pricing,

at a more affordable price

and have better access to the game.

We utilize a portion of our profits

and proceeds to sponsor golfers from around the world.

[buzzer ringing] [thud booms]

Wow. [laughing]

- Great job.

- A lot of this feels very mission-driven.

Can you tell us a little bit about yourself

and why that mission matters to you?

- Absolutely.

I was born with liver disease

and as part of being born with liver disease,

I saw my mother found a nonprofit organization

out of our dining room when I was five years old.

That set me on a trajectory

to want to help people throughout my lifetime.

I've almost died three times.

I'm very blessed that the good Lord has kept me here.

And as part of doing that, I'm trying to commit my life

to giving back to others that don't have the resources

and access to things like I had growing up.

And now I'm moving into golf apparel

because I realize that there aren't a lot of people

that look like me that have been on golf courses

traditionally that have access

to the most strategic networking game on the planet.

- What it's about. - Thank you. Great job today.

- Thank you.

- We all have a dream.

We wanna really be able to ignite inspiration

in others who have that dream,

who are on that pursuit of greatness,

who want to have the most incredible meaningful life

and create impact with what they build.

[dramatic music]

- If you look at every product that was shown to us today,

like of those that actually deviated

from what's out in the market and are more unique,

I think she was up there.

- Sededra, I love.

- It's AddaBang.

- She's a great example of like energy and hustle,

but total lack of polish.

- I would say I'm definitely nervous.

I think every day here can be nerve wracking.

- I know who I am, I know what my business is.

I'm confident in it. I know it in and out.

Like there's nothing to be scared of.

- Suppose your kid goes to college,

I'm not sending my kid a $55 slice of cake.

- Honestly, like if I had to talk about the shoes, right?

That to me is one of my least favorite pitches.

What do you guys think about Joshua Butler?

- This talks to the existing audience already in golf.

- Yes. Yes - It does.

You're absolutely right.

- Being in the throes with people that are going

through the same things that you're dealing with

so that they can understand

why J. Butler Golf needs to exist.

- Yeah, so Saturday Sweets for me, you know,

his pitch didn't really do it for me.

- Crazy how many people think that

they can just start a business

and have no understanding or no marketing plan whatsoever.

- Yeah.

- Believability, reliability, relatability.

- Relatability.

- If you don't have those abilities,

we don't believe you. - Yeah.

- I just would be so embarrassed

if I got sent home after the first day.

- All right. We good on these decisions?

Feel good?

- It's tough, but honestly,

I feel really great about the ones we're keeping.

- Cool. Let's bring them back in.

- [Danny] Yeah, I'm feeling pretty good.

- All right. Let's do it.

[suspenseful music]

Good. Welcome back.

This pitch was very, very important.

A big part of your career, a big part of your future,

the future of your brand, and also you as an entrepreneur.

And as you also know, at the end of today,

four of you will go home.

[tense music]

The first business, Moon + Heart, please step forward.

- [beep].

- Mas Vida, please step forward.

[tense music continues]

- Four people move up and I'm one of them.

I'm going home.

There's no way this is how they're telling us right now.

- Marcus Alexander, please step forward.

[suspenseful music continues]

And ChiChi, please step forward.

[suspenseful music]

We appreciate all the pitches,

the great ideas, the great products.

[suspenseful music continues]

And congratulations, you four have made it

through to the next round. - Oh my God.

[upbeat music]

[contestants applauding]

- Oh my God. You freaked us out.

- Congratulations, guys. - Oh my God.

- Thank you. - Thank you.

- Oh my God.

- When they told us we're moving forward,

I immediately started to cry and tear up.

It was the most amazing feeling.

- We manifested this and I saw that it was gonna happen,

but this is not the right outcome.

You know what I mean? [To Tam laughing]

- I'm just relieved that I made it to the second day.

- My plan for the rest of this competition is to hustle.

[suspenseful music]

- Eight of you remain.

Now I'm gonna pass it over to the judges.

We're all gonna pick one business each.

[suspenseful music continues]

- So in making my decision, I realized

that there was one of the businesses here

that are very relatable to women.

Niki and Tiffany, I select you guys to stay.

- Congratulations. - Congratulations.

[all applauding]

- Thank you so much. - Good job, guys.

- Congrats. - Congratulations.

- Just being up there, I was so stressed.

When we heard our name, I was so, so relieved.

- Yeah.

[suspenseful music]

- I have to say for me, the person that I chose,

I just saw a lot of that fire

and fight to win in this person

and that's really what I was looking for.

And so I would like to bring forth

[suspenseful music continues]

Sededra with AddaBang.

[upbeat music]

- Let's go. - Let's go, baby.

- Thank you. - Congratulations.

- Congratulations. - Congratulations.

- You did it, you did it.

I'm so proud of you!

- All of that hard work. - Wow.

- I told you. I told you.

- You did it. - I told you.

- I'm so proud of you. - I'm so proud of you.

You did it.

- No, you are amazing. - You did it.

[suspenseful music]

- One person's character really stood out to me

and resonates with me

'cause I also had my own personal health struggles.

[suspenseful music continues]

Joshua, I think you presented incredibly well.

- Thank you.

- Congratulations. - Congratulations.

[all applauding]

- To hear my name and hear my company's name

and to hear Daniel give the feedback that he did,

it's game on.

[suspenseful music]

- Five of you remain.

As you know, one will stay and four will leave today.

I'm looking for a product that's created,

a product that separates itself from the marketplace

and has the potential to be that next big success.

[suspenseful music]

Erik, I tasted the product. I like it.

I just don't like the pitch

and I don't think it separates itself in the marketplace.

Fancy, the product smells great,

but I didn't feel that energy in the pitch

or when I look at the product itself.

[suspenseful music continues]

Avijah, I never thought I would say this,

but the product's almost too disruptive

and I don't feel you're gonna be able

to pull it off on a big scale.

Dario, I like the product idea,

but like dinosaurs, you're living in the past.

Mehmet, the product tasted great.

Problem is you said it yourself,

most people don't know about it.

That's very tough to crack in an industry.

I'm looking for someone

that has that entrepreneurial traits,

but also a product, a product that I believe can sell.

So for that reason, I chose

[thuds booming]

Dario.

Congratulations. - Thank you.

Appreciate it. [all applauding]

Thanks, guys.

Thank God Rudy said he liked my product.

It felt really good.

Let me tell you. [laughing]

Like ah, like when you get into a warm jacuzzi at night

and it's freezing, that's exactly how it felt.

And you lower yourself in. Ooh. [laughing]

- So just one thing that I wanna echo

that all of us very much feel

each of you have something very valid,

each of you has a lot of heart,

and each of you has an incredible path ahead of you.

- As an entrepreneur, one of the things

you have to have is really, really thick skin.

You know, when things are going great,

you're really never as good as you think you are.

And when things are going poorly,

you're probably not as bad as you think you are either.

- Look at this as a learning opportunity

and something to inspire you to continue to go even further

by some of the things that you learned while you were here.

- This is just the beginning for all of you guys.

My personal entrepreneurial journey

has had a lot of setbacks.

And just look at this as one step backwards

to move forward in many ways in the future.

- Thank you guys so much for being a part of this.

- Thank you. - Congrats.

- Bye. - Thank you guys.

- [Michelle] Thank you.

[soft music]

- The biggest thing I'm feeling right now

is that I let myself down.

Um

I am and always have been extremely confident

about myself and my offer.

But it's tough when

when I can't communicate that to other people,

and when maybe they don't see the value

in not just the business, but in me too

because everything I do is an extension of myself.

So getting eliminated for the business,

it's like I'm getting eliminated

because I'm not good enough

and I think that's what hurts the most right now.

[air whooshing]

- Zero to one is the hardest.

- The entrepreneurial journey is not an easy one,

but you fail, you fail, you fail, you fail,

and you get back up.

[soft music]

- I learned so much from the pitch challenge.

15 second pitch. You should have that.

Because you could be meeting an investor

like in the elevator at the restaurant

and it shouldn't be taking you a minute,

two minutes to explain your business.

We tend to wanna embellish and talk about everything.

Sometimes we just need to go straight to the point,

you know, like be a straight shooter.

- It'll be really cool to see like

what other areas we'll like improve on.

- Guys, every win is a win.

And you know what? We need to feel proud of ourselves.

And you know?

- Keep pushing. Keep pushing your dreams, your vision.

[soft music]

- Okay, back to the chopping block. [laughing]

It was like, it literally was like-

- So, wait. - Yeah.

- I guess what we've learned is

to really just expect the unexpected, yeah.

[soft music continues]

- What's up, guys? - Hey, guys.

[contestants applauding]

So proud of you guys.

- So look, end of day two, it doesn't stop.

It doesn't get easier.

And what separates the winners

is when they're tired, they keep going.

And that's why we're all here. That is hustle.

We're nearly done,

but we have one more surprise for you guys.

Follow me.

- Okay. - Okay. Let see.

[upbeat music]

♪ Get down in the car

♪ Go and give it all

♪ Bust it open hard

♪ Lemme see

- I've partnered up with my friends, Ascot Limousines.

These guys are gonna take you to our destination.

Let's go.

[upbeat music continues]

- Thank you, sir. ♪ We hustle big

♪ We hustle [indistinct]

[upbeat music continues]

[elevator dings] [soft music]

- Whoa. - Wow.

[air whooshing]

- [Contestant] Wow.

- Hey, welcome to my home.

- Hi! - Hi!

- Hi, Rudy. Good to see you, buddy.

I'm Dr. Bill Dorfman.

The thing people don't know about me is I invented Zoom.

Okay, not Zoom Video Conferencing, but Zoom Tooth Whitening.

We grew that company literally

from zero to $1.3 billion in sales.

All right.

So I know you guys are on this big, treacherous journey.

We're going to do a special little dinner for you.

We have a gourmet chef that you're going to meet.

- No. - Okay.

- Thank you. - So welcome to my place.

Let's have dinner.

[soft upbeat music]

All right.

Well, before we have delicious meal,

you have to meet the celebrity chef, Chef Dino.

- So glad you guys are here tonight.

You guys must be very excited to be in this position.

One of these days

maybe you guys are gonna be so successful,

you can hire me as your private chef.

- Yeah. - Totally.

So goals, right?

[upbeat music continues]

- I never had a mentor

and being able to work with young entrepreneurs

and giving them the wherewithal

to be the best version of themselves that they can be

is something I absolutely cherish and love doing.

- [Joshua] I'm curious, I have a question for you.

- Yeah.

- How did you get into the lane of things

that you felt you did best?

- Gosh, that's such a great question.

You know, I went to dental school.

Do you know how much business

they teach you in dental school?

- Zero. - Yeah. Zero.

And I knew I needed to learn more.

I think one of the greatest pieces of advice

I can give a young entrepreneur: copy genius.

I found the five most successful cosmetic dentists in LA

and I looked at all the things they did

that made their practice so successful.

Within one year my practice was twice

as successful of all of theirs.

When ABC put me on "Extreme Makeover",

we got millions and millions of dollars

of free advertising on TV, and our company exploded.

And then in 2010, we sold it to Phillips.

As a dentist, I knew I'd have a good living,

[soft music]

but selling my company was next level.

It gave me the ability to raise my kids,

support my parents, and do a lot of good

for a lot of people that I could have never done.

I'm telling you, I came from nothing.

And for anybody who tells you money doesn't matter,

it gives you the ability to do things

you could never have done before.

- Meeting these people who are firsthand

transferring their knowledge, boosting us with the energy

that feels like it is so possible.

- So guys, I hope you've had an amazing time.

Dr. Bill, thank you for-

- My pleasure. - Inviting us into your home.

And this is the power of the right group,

because continuing experiences like this

in your business are gonna be game changing,

getting you with the right people.

So today, was a quick second to relax,

but tomorrow it's go time.

- Yeah! - Yeah!

[contestants applauding]

- [Michelle] Next time on "60 Day Hustle."

- We're in the second phase now.

One winner will get a feature in "Entrepreneur" magazine.

[contestants cheering]

- Now it's time to go get my hands dirty.

- We have 72 hours.

[model singing]

- The hardest part of this challenge

was finding an influencer/celebrity in three days.

- There's no more Mr. Nice guy,

there is now Mr. Businesses guy.

I hate to say it, but that was painful for me to watch.

- I just genuinely had no idea of what was going on.

- [Joshua] That was [beep].

- I feel so terrible.

- If you wanna take your business to the next level,

go to 60dayhustle.com.

There you'll find our 60 Day Hustle companion course,

behind the scenes access, and interactive challenges.

♪ Woo [upbeat music]

[upbeat music continues]

♪ Ay, ding dong, ding dong, ding dong ♪

♪ Ding dong, ding dong, ding dong, ding dong ♪

[upbeat music continues]

♪ Ding dong, ding dong, ding dong, ding dong ♪

♪ Ding dong, ding dong, ding dong, ding dong ♪

♪ Ding dong, ding dong, ding dong, ding dong ♪

♪ Ding dong, ding dong, ding dong, ding dong ♪

♪ Ding dong, ding dong