Original subtitles

["The Bigger the Boom" by MC Globe playing]

♪ The bigger the boom The bigger the bang ♪

♪ The bigger the boom The bigger the bang ♪

♪ The bigger the boom The bigger the bang ♪

What's that? That's not your style.

No, I think it's a little too modest for me, but...

You have no idea what this is?

Honestly, it looks familiar.

This is

the actual overcoat that Kate Winslet wore

when she was running through water in the Titanic.

Shipwreck scene. Titanic. Yes, of course.

I love that movie.

[cinematic music playing]

[Ken] In 1997, James Cameron released the blockbuster film, Titanic,

a fictional love story,

which to date has grossed more than $2.2 billion at the box office.

Costume designer Deborah L. Scott

painstakingly studied magazines and paintings of the Titanic era,

to ensure every outfit had an authentic look,

winning her the Oscar for Best Costume Design.

Kate Winslet dons the floor-length wool coat with intricate black embroidery

as she navigates the increasingly flooded bottom level of the ship.

The results are water stains on the inside and across the interior silk,

making this pink blush-colored coat an all-time lover's keepsake.

I mean, you can see here all the water stains.

She was literally running through water all in the scene.

-And it's already photo-matched. -Photo-matched to the movie.

-To the movie. -[Ken] It's awesome.

-Where did you get this? -So, yeah.

I am your daughter, and I remember you said

that personal relationships are important in the business.

Ken, I love your daughter.

She is so amazing.

-Such a wonderful addition. -Thank you so much.

Really reminds me of my daughters.

When we were in Puerto Rico with the Taubenfelds,

Moira said she had great Titanic items, and I called her up and...

This... this is incredible. This is an amazing piece.

I mean this, literally, could be a six-figure item.

I found this item. I contacted Moira, and I got it done.

I'm really proud.

I proved that I can do this.

I'm happy.

I'm proud of you too. It was a great opportunity.

Way to follow up, and way to get the deal done.

-And I'm sure it's going to be a success. -I hope.

[Ken] I'm gonna add this to our pop culture auction.

It's going to have other items like this.

Pop culture, iconic.

Everybody knows this movie. Everybody knows this scene.

It's a classic item.

-So I've actually never seen the Titanic. -Oh my God.

You never saw Lord of the Rings either.

No, but I know [in Gollum's voice] "...My precious."

-That's great. -[both laugh]

Who's that? What's the guy's...

-What's the little character's name? -Gollum.

[in Gollum's voice] "I got this coat for you, my precious."

[Ken laughs]

[dramatic music playing]

["Get Wit It" by Get It Done, DJ $crilla playing]

♪ I'm flashy ♪

♪ It's the reason Why the people always ask me ♪

♪ Where you get that? ♪

♪ Where you got those? I've been fresh to death ♪

♪ Since I... ♪

Is this one of the Kowalske ones, Dave, from Comic Con?

-Yeah, we got over a thousand of these... -[Myesha] Really?

[Dave] Ken has set the biggest pop culture goal in the history of Goldin this year,

and it's going to be $30 million.

We've laid the groundwork.

The items are in auctions. Some are ending today.

We have some ending next week.

We still have hundreds of lots on the block.

Are we looking good for the goal here?

We're not looking great.

-We are... mid-20s. -Yeah.

[Dave] We need to get to 30.

-There's a chance we can get there. -It's a big number for non-sport, 30 mil.

-[Dave] Yeah. -[beeping]

-Let's get some bids if we want to hit it. -There we go.

[beeping on screen]

[dings]

-Okay. -[Ryan] That's not too bad.

All right. That's solid.

-We'll be selling his collection all year? -Oh, yeah. Oh, yeah.

What do you think?

Oh, man!

That's taking your whole garage up.

[Ryan] This is pretty good right now.

[Carlo] Do the math on that. Huge. What a great sale, bro.

[Dave] That's my highest comic sale, yeah.

[Carlo] I feel this was a quality and quantity consignment here.

This is gonna set the tone for the rest of the year with his collection. So...

Nice.

["Got to Love It" playing]

♪ On a dash Go for the cash ♪

♪ Forty-four... on the dash ♪

♪ If you wanna come and take a ride ♪

♪ You gotta love it, gotta love it ♪

Today I'm visiting renowned cardiologist Nicholas Depace,

who is not only an amazing doctor,

but possesses an incredible sports memorabilia collection.

You wouldn't think I'd find memorabilia in a doctor's office,

but you never know where the hobby's gonna take you.

♪ Gotta love it, gotta love it ♪

[classical music playing]

[Ken] Hello, Abe.

How you doin', Ben?

Oh, Shakespeare.

[Ken laughing]

-Oh, there's my buddy. -How you doing, Nick?

You've been ducking me for a while.

-You haven't been here for a couple years. -I gotta tell you,

I've never seen a waiting room quite like this.

-[Dr. Depace chuckling] Yeah. -Where does one get a sphinx?

That's my little secret. I can't share that.

[both laughing]

[Ken] Dr. Depace, he was the personal physician to Joe Frazier.

We've been friends for 15 years.

He easily has over 10,000 items in his collection,

but he's never consigned anything.

Here's a bear that was shot by one of my patients. I'm not crazy.

I was trying to assume that that was real.

Nick's trying to build a sports history museum,

and he's trying to sell items to raise funds to get it done.

[Ken] There we go.

Oh!

Wow.

Joe DiMaggio, 1950 game-used jersey.

This is all original. Easily over half a million dollars.

-Wow. -This is the great Sandy Koufax.

All original, and also signed by Sandy.

[Ken] He won 27 games, was still in his 20s.

One of the youngest Hall of Famers to retire and, in his prime,

the most dominant pitcher in the history of Major League Baseball.

Definitely a seven-figure item.

-The greatest hockey player, right? -Gretzky. Isn't that...

Everything is better than the next.

Wayne Gretzky, LA Kings game-used jersey.

And you know what's interesting about Gretzky?

And I learned this from Wayne Gretzky himself.

All these players, back in the day, they had fighting straps, except Gretzky.

The fighting strap is so you...

Players, when they fight, they can't pull the jersey over your head.

He knew he wasn't getting into a fight. He was gonna avoid fights.

And that's one of the key reasons you can tell a key Gretzky. Ooh!

-It's autographed on the back as well. -[Nick] He signed it.

[Ken] Amazing. Amazing.

[Nick] Here is the great Babe Ruth, the Babe himself.

-Brooklyn, full jersey. -[Ken] Let me take a look.

[Nick] He was a coach with the Brooklyn Dodgers.

He coached the Dodgers because they promised him

that he would get a chance to be a manager in the major leagues.

But really, he was just a sideshow.

He would go out for the fans,

he would take batting practice, people would cheer him on.

This is amazing.

Nick was smart enough to start acquiring these in the 1970s,

well before anybody else knew what they were,

and before they became valuable.

-All sports. How many jerseys do you have? -[Nick] At least 400 or 500.

Four or five hundred game-used jerseys.

Can I get your commitment

to be able to consign them and raise significant funds?

That small pile alone will get this museum completed.

Mmm... Let's look at the museum first.

How about we run the museum right now and go take a look?

I'm here. I drove down here. Let's do it.

Can we do it next week, and I'll just block my schedule out?

You realize I'm not gonna sleep until this happens.

I'm not gonna sleep until this happens.

Well, I have a prescription pad and I'm an MD.

And I can write you in a hypnotic or something to relax you.

I'll take care of any insomnia you have. We'll get it done, but with patience.

[Ken] Okay. [laughs]

[upbeat music playing]

-Auction closed night, baby! Let's go! -[Carlo] Let's go, dawg.

-Krupy. -[Ryan] Wow, he's the Silk Road. Okay.

It's gonna be a good one, man.

Krups, what's the story with this iPhone? Are we dragging a little bit?

Yeah. I mean, it's light right now, I'm not gonna lie.

I don't get it, though, especially with what we did with it.

The technology of us scanning it and making sure everything was 100% legit.

-This is the X-rayed one. -[Ryan] Correct.

We thought that'd be a huge sell point, but it's just not... Not too much time left.

Obviously, we were hoping for, you know, 50 and above.

-Fifty K and up? -Yeah.

-Here we go. Another bid. -[beeping on screen]

-Let's go. -[Dave] Another one, Krups.

[Carlo] That's good. Come on.

We're chipping away.

When you think about the auction world, it truly is unpredictable.

We have these goals that were set in place months and months ago,

but the market was in a different place months ago.

At the end of the day, he bought it for $700-and-something.

-I was gonna say, he didn't lose anything. -I mean, he did well.

Bought one for my mom, never used it,

missed the return window, and said, "Now's time to take a look at selling."

[beeping on screen]

[Ryan] All right. Look, it is what it is. We did what we could.

[Dave] There's a few factors here.

Obviously, the market is not what it was a year ago.

And a few of these have come out since,

so you're looking at a sale that was the first one to hit the market.

Obviously, this is not the first one 'cause we had that sale.

I mean, the market is what it is, you know, there's ups and downs.

The Pablo Escobar Gaviria en Caricaturas... I thought is gonna do a little better.

The quality of this... I don't know. I'm a little bit...

Pablo isn't for everybody.

16K. Any way you want to put it, he's part of history here, so...

Hoped it was gonna do a little better. It's a unique piece.

We've seen this book sell for well over 20K.

-We've never sold one of these. -[Dave] Yeah.

This Pablo book, it's such a unique piece of history.

-[beeping on screen] -[Carlo] And... all right.

I thought it was gonna do better. Not bad, we'll take it.

I'd hoped for more. I think it's still a great number.

I really hope this helps Alejandro and his business partner.

I mean, look, it could have been better, but I don't think that's terrible.

-I was about to say, not terrible. -Yeah, yeah.

I never even knew that book existed.

We can always speculate on what pop culture items might sell for.

But you don't know what these will go for until you put 'em on the block.

So some things are gonna over-perform, some things are gonna underperform,

but there's plenty of items left, and we still have time to get to the goal.

So we've pitched Ken on a Florida trip.

We got a two-day trip to the Sunshine State.

Hopefully, we find some gems.

All right. We're chipping away.

Man, at this rate, we're gonna have to really chip away.

["Strike Gold" by Nick Jordan playing]

♪ Never, ever, ever know when you gonna ♪

♪ When you When you're gonna strike gold ♪

-There they are. -Hey!

-How are you? Hola. -Hey there, Ryan.

-[Ryan speaking Spanish] -My name is Levy.

Levy, nice to meet you. I'm Ryan. How are you?

-Henry. -Is this Henry?

-Yeah. That's Henry. -The one with the big card?

So I asked Henry and his family to meet with me.

Henry found the most coveted sticker from the 2022 World Cup collection.

So this is a huge deal, not only for him, but for me as well.

-After you. -[Levy] Thank you.

Make yourselves at home.

Every year, Panini releases a World Cup sticker album

with a blank space for each player.

Collectors are searching for these World Cup sticker inserts,

that are similar to sports cards, trying to fill up that album.

In some cases,

these stickers are worth just as much, if not more, than typical sports cards.

Wow, to hear about this card for so long,

to know so many people were chasing it, and to now see it in person...

Absolutely beautiful.

[exhales sharply]

This is a big-time deal.

-Yeah. This is big time. -[Ryan] You know?

Yeah, the Messi, that's the champion for the World Cup.

-First time in a long time since Maradona. -[Henry] Yeah.

Bringing in a World Cup to Argentina, which is huge.

These cards are notoriously extremely hard to grade

because of that black border.

A lot of times they're chipped, or they have whiting on the edges.

An eight is actually a really good grade.

So, this is amazing.

Were you always a big collector?

[in Spanish] Yes, always. When I was in Guatemala, I was buying a whole lot.

[in English] Awesome. Can you walk me through that moment?

Like, what that feeling was like?

[in Spanish] I was in shock.

I didn't know what to do at that moment.

[in English] What did you pay for the packs to get this card?

-Ninety-five. -[Henry] Ninety-five.

For the whole box.

Wow. Okay. Oh my gosh.

How much you think this'll cost?

That's the million-dollar question right there.

His cards have always sold very well. There's no denying that.

But once he won the World Cup, he became the undisputed best player in the world.

His card started jumping about 40 to 50% higher than they ever sold before.

So I really do believe... we can get $100,000 for this card.

Wow.

-[Levy] That's a lot of money. -[Ryan] A lot of money.

So Henry, with a card as big as this,

is there anything specific that you were looking to do with that money?

Well, my dream is to buy a new house for my mom.

[Ryan] That's awesome.

Being a mama's boy myself, I absolutely love that.

Here's this family who immigrated from another country. It's a struggle.

So when you have an item like this, that can change their life forever,

I want to do everything I can to make this a huge success.

The only thing that's left is you have to put your trust in me.

I will do everything in my power to sell this card for a record price.

Do you guys trust me?

-Yeah. I trust you. -I appreciate that.

It means a lot. I don't take that lightly.

Would you like to come back in two to three weeks,

when the auction is ending, so we can all watch it together?

-Okay. Yeah. -Sounds good.

Okay. My friend, I really appreciate it. I appreciate the trust.

-Thank you very much. -Thank you for your time.

-Thank you. I really appreciate it. -Thank you.

["Barrio Queen" (feat. Adrian Brizz) by Latin Music Collective playing]

♪ When she move her body She a psychic ♪

♪ Barrio Queen, she my right chick ♪

♪ She put it right there She a... ♪

Man, they're putting up hotels everywhere now in here.

-Do you have clients down in Florida? -[Carlo] Yeah.

Especially South Florida, a lot of money down here.

[Dave] A lot of guys, when they retire, what happens?

They move to Florida. They downsize. They want to sell their collections.

There is a jackpot of collections down here.

It's important to keep the team motivated even when we're confronted with failure

because it's not over yet.

We have to keep pushing until the last second.

-Hello, guys. Welcome. -[Carlo] Nice to see you again.

-Thanks for coming. Come in. -[Carlo] Thank you.

Eric has been a great buyer at Goldin.

Cards, video games, comics.

He says he has something that we've never seen before, one of one.

That obviously gets me excited.

[Eric] I told you it was gonna be something

that Goldin Auctions has never seen before.

This is my original Bob Ross painting.

[upbeat music playing]

-What? Bob Ross. -Whoa.

-[Eric] Yeah, the Bob Ross. -TV Bob.

Bob Ross with the 'fro that my grandma was watching on Saturday mornings?

[Eric] Yes.

Hi, glad you can join me.

You sort of caught me pedaling around here a little bit.

He's the Mr. Rogers of the art world, man.

Each Bob Ross piece is a true one of one.

It's impossible to even see a real Bob Ross in person,

let alone in a private setting.

I think one of the reasons people still adore Bob Ross

is that he was actually the godfather of ASMR,

which is the calming, soothing voice that we use for therapy nowadays.

Let's just start putting in all kinds of happy little things.

Maybe... Ooh, look at that son of a gun.

He was actually the first one to bring that into our lives,

where we could watch him do what he does and be calm through watching.

What I love about this one is the color pop,

and I think that this would do really well at a private gallery.

I love the way it looks. This is like a more complete art piece

that he would have done on The Joy of Painting show.

[Dave] Is it tough to find the ones on the show?

The ones painted on or for the show are actually near impossible to find.

[Carlo] Really? Yeah.

[Eric] They were kept by the foundation,

and they don't have plans on selling them at this point.

I really look for the ones that either got out of their possession

or were done privately off of the show.

[Dave] Art as a category, it's impossible to break into.

There's a lot of forgeries. There's a lot going on.

So the opportunity to sell it, authenticate it, and make sure it's good

could get us into that world.

When you're in the painting world, there's a lot of money.

I love sports cards, but...

if I had another chance to do it all, I'd do paintings, probably.

So, obviously, nothing like this has come to market anytime recently.

What's the price expectation on something like this?

I think 25 to 30. Something like that I'd be happy with.

Are there any comps, though, around 25-35 that we can feel good about?

Very few, but there are some.

Yeah, I mean, I think that's what sets us up for our success.

We know when items aren't available, that's what drives those prices up.

We got the pop culture auction coming up.

-We get this, who knows what could happen? -I think you guys could get it there.

Bob Ross paintings carry huge risks for Goldin and the seller.

We've no clue where it's gonna go.

There's not many comps, and we don't know what the market thinks of Bob Ross.

We're gonna have to start it low, though. A little risk on your end.

Wouldn't be the first risk I took.

♪ Nothing left to lose now ♪

♪ Everything to prove now ♪

♪ I guess I'm alive I'mma fight back ♪

[Ken] This is really unique.

This is the late, great, and legendary Pat Tillman.

It is his actual game-used jersey from the 1997 Rose Bowl.

And of course, when a lot of people think about Pat Tillman,

they remember after 9/11, he left the NFL.

He joined the Army, became an Army Ranger,

and tragically lost his life in 2004.

This is one of the few photo-match, game-used jerseys that exist of Tillman.

Look for the auction. This is an amazing piece of football history.

Now, before we go, speaking of amazing pieces,

for those who do not know,

2023-'24 NBA Hoops was just recently released.

-Yup. -I don't know if you guys are familiar,

but there is a card featured in that product

with the future MVP, Mr. Joel Embiid.

But that's not the important part of the card.

The best part of the card

is the godfather himself, Mr. Ken Goldin, is courtside, front row.

All you see in the card is Ken Goldin.

I didn't even see Joel Embiid. I only saw Ken Goldin.

-God. -But that's neither here nor there.

Ken, I have a little present for you.

I might just happen to have that product right here.

-Wonderful. -[Ryan] We're gonna do some ripping.

Let's look for the KG Artist Proof black one of one.

Is that what they call it? The KG Artist Proof one of one?

-[Ryan] Of course. The KG. -Oh my God.

When I first heard I was on a Hoops trading card,

I was shocked and I was excited.

And then I saw the actual card, and I said, "Eh!"

Because at that particular game, I took Paul.

So Paul is, like, literally sitting next to me,

but the guy guarding Embiid's butt is in front of Paul's face.

So you literally see part of Paul's hand, and that's it.

Um, let's see. Nothing... nothing yet.

[Ken] Let's see if I can get an autograph out of here. Yeah.

-There are other players as well. -See if we get a Jokić autograph.

And Victor Wembanyama. He's pretty good. His rookie card's here.

But I want the KG. That's what I'm going for.

-[laughs] No, I'll take the Wembanyama. -It's fine. I'll take the KG.

Anytime you have Ken Goldin on anything,

there's gonna be extreme value added to that card.

-Let's see what else we got here. -There it is.

-No way... -No, it's Harden. [guffaws]

You've got to be kidding me. Right off the rip like that?

No Embiid. So listen, I will let you play with the cards.

-Okay. Perfect. -I've got a real job.

You're here from the Instagram likes, so, let me go.

Have a good day.

Do we want to discuss the bounty now or later?

-I'm gonna put a bounty on this. -Okay. Use your own money, not mine.

[Ryan] Don't you worry.

See, guys, he's downplaying it right now.

If I hit that card, it's like a "get out of jail free" card. Trust me.

I'm very shocked how Ken's kind of handling this.

I think he's kind of playing the modesty thing a little bit,

'cause deep down he's screaming about this.

I know that man. I know how this works.

So I will be here night and day till I hit that card. Trust me.

[upbeat music playing]

Chris!

-[Chris] Hey, Carlo. -Hey.

-Welcome to Florida. -It was a pleasure to meet you.

You picked a great place. I wish they could all be like this.

[Chris] I know.

A bunch of people at Comic Con told me about this guy.

He's got this item in Florida that I have to go see.

This is my lead, so Dave and his 12-pack can go hang out by the pool.

I'm pumped to be here.

Tell me about yourself, your collectibles. How'd you get into this?

I started when I was about 14.

Started collecting with my dad and my brother.

I started collecting He-Man, G.I. Joes, Transformers, ThunderCats.

-Oh, yeah. -I've pretty much done it all.

-[Carlo] Yeah, me too. -But I have a spot for Star Wars figures.

There's something about the Star Wars.

Just how popular the franchise is. These things only seem to go up in value.

Brought a couple of items to show you today.

The first one is a Jawa vinyl, 1977.

-Wow! -This is actually a first shot.

-[Chris] Come on. -[Carlo] Extremely rare item.

-How many of these are out there? -[Chris] Probably about five in the world.

[Carlo] Oh my God.

A first shot is a figure they use

to test the steel mold that's going to mass-produce the entire line.

Lot of times, they're painted differently than the final product or not at all.

Because they only make a few of them, they're not sold to the public.

It makes them super rare and really valuable.

[Chris] Then we also have...

the holy grail of Star Wars collectibles.

The rocket-firing Boba Fett prototype mailer, J-slot.

Only three in the world,

and one has never been auctioned before, period.

[Ken] Boba Fett hit the silver screen in 1980 in The Empire Strikes Back.

With only four lines of dialogue, the mysterious Boba Fett

tantalized the imaginations of children all over the world,

and was the first mail-away figure in the history of Star Wars.

With a proof-of-purchase from four other Star Wars figurines,

you could mail in to receive a Boba Fett toy.

Originally, the Boba Fett figurine was designed

to wear a spring-loaded rocket-firing backpack

that had an L-shaped slot for the release lever.

In attempts to make it safer, a J-shaped slot prototype was created.

Ultimately, Kenner, the toy company, for fear of a choking hazard debacle,

never released either renditions and chose a fixed rocket and backpack

to send out in the mailer.

Only three J-slot versions are known to exist,

making this rocket-firing Boba Fett J-slot prototype mailer an interstellar find.

Up until 2017, these weren't even known to exist.

I can't believe I'm seeing this right now.

[Chris] Because of safety issues with the firing mechanism,

they actually scrapped the item.

So this actually never made it out into the public.

But what ended up happening is,

the engineer actually ended up saving three of these items.

[Carlo] And see here this is an 85, near mint.

This is actually an 85-plus. So...

[Carlo] This is the best copy out of the three.

[Chris] Yes.

Do you know some prior sales in these? There can't be many, obviously.

A J-slide AFA 50 sold from 236,000.

I mean, that versus this, this is not even comparing the two.

I couldn't imagine the headlines this would bring.

It's so newsworthy.

Star Wars is so popular, and maybe more than it's ever been. So...

I would love to discuss this with you and get this to Goldin.

Are you ready to let this roll?

[Chris] For the right amount or price, I am.

Okay. So obviously, you know how the auction world starts. I mean...

Things start lower. We want to create that competition.

And it goes from there. So when you say, "At the right price..."

I mean, I'm talking about we need to start a reserve of $500,000.

[tense music playing]

-Five hundred. -[Chris] Yeah.

Okay.

I'm torn. On the one hand, he thinks he has the greatest item.

And overconfident people usually have unrealistic expectations,

and they're hard to work with.

On the other hand, Star Wars items are so hot right now.

Something like this would put Goldin on the map

for Star Wars and toys in general.

That's a big number. I... I personally never give a reserve.

It could turn bidders off, right?

They want to know they can win this item.

When things start a little lower, they come in early, they come in often.

That creates that war. That creates desirability, the urgency.

That's where we get those prices really high, so...

You start this so high, it might turn them off.

And in the end, we actually hurt the value of this.

That doesn't concern you at all?

-No. -[chuckles]

No. Yeah, it's 500K or nothing, man.

I know this is going to put us in a new category.

It's gonna put Goldin on the map

as the place to sell high-end toys, action figures.

Let's do it, man.

You got yourself a deal.

What we really need to do is time the market correctly

and present this at the perfect moment.

Strategically, there's a new Mandalorian movie coming out next year.

There'll be a lot of Star Wars buzz.

I think that's the time to get us over that 500K reserve.

We're gonna do everything we can to make sure we deliver for you.

-I'm confident that we will and... -Let's make this happen then.

Thank you so much for the opportunity.

I'm not gonna let you down. We're not gonna let you down.

-We're going to set a record here. -Let's get it done.

[upbeat music playing]

Have you guys been watching this auction? It's crazy.

The thing with pop culture auctions

is there are so many that are constantly running.

We have that $30 million goal.

Apparently, we're still a couple million dollars off.

I don't know where we'll end up. There's a lot of tension right now.

This is the first edition Harry Potter book.

-[Myesha] Yes. -[Ryan] It's doing well so far.

-[Marlisa] It is. -We're at $70,000, which is great.

[Myesha] Did you have an expectation on it?

I think the highest ever was, like, 110, so anything over that would be amazing.

-[Myesha] Yeah. -[Marlisa] Getting close.

[Ryan] There's another bid there. 75,000 now. We're getting up there.

Getting up there.

I wish I'd have bought that one. That's a special one.

It would be Ryan's only book in the house.

-[laughs] -Whoa. I got a couple of other books.

I got a cookbook. I got a cookbook. I can't cook, but I got a cookbook.

-But you have a cookbook. -I got a cookbook. For the aesthetics.

"Oh, he's got a cookbook." Like, "Maybe he cooks."

Is it sitting there. Is it open?

It's got a fold on one of the pages. So it looks like I was there.

Fold on the page!

[laughter]

What's gonna happen when she's like, "Can you cook me this?"

Back to the cards. Yeah, these are beautiful cards.

[laughter]

[Marlisa] No Ken Goldin, but...

[Myesha] I know. I'm getting a little nervous.

-I'm on my fourth pack and no Ken. -I am too.

The way I look at it is, one of these boxes has to have it.

It has to. Knowing Ken, you would think he'd be all over this.

He's like acting kind of shy and embarrassed by it.

Maybe it's not a flattering angle?

-I didn't even think of that. -That's a good point.

I photographed headshots of him before. I know how he likes...

-[Myesha] He likes to be on point. -So, if it's not a picture he loves...

-If it's not a picture he loves, maybe... -[Ryan] Got it.

-Interesting. -That could be why.

[Ryan] If I was on a card, I'd be cocky about it. I'm not gonna lie.

-I'm getting any more bids? -This Harry Potter book is going up.

[Ryan] Here we go. Another one.

-[Myesha] Some up. -[Ryan] $80,000.

[Myesha] Eighty!

One of the highest to ever sell was, I think, 115,000.

So the fact that we're at 80,000, this is incredible.

-Here we go. We're rolling. $90,000. -[dings]

-Oh my God. This is crazy. -[Marlisa] Damn.

[Ryan] One more bid would be huge, but we're already at a huge number.

[Myesha] Ninety-five!

[Ryan] Let's go! [clapping]

-[Myesha] We did it! -[Marlisa] Yay!

-That's a huge number. -[Myesha] Yes.

Amazing.

That's unbelievable, honestly.

-Not one Ken Goldin. This is... -[Marlisa] I'm on my last pack.

-This is my last pack. -I'm getting upset now, honestly.

Oh, wait. It's my cousin!

-[gasps] You got him? Aw! -That's Jalen. Yeah!

-That's my cousin! -[Ryan] That's actually really cool.

-That's amazing. I'm keeping that card. -You got to keep that.

[Ryan] Looks great. That's so cool.

["Hip Hop Aspire" by Alt-Life Music playing]

♪ They forgot ♪

♪ Best believe I better lie ♪

♪ On my rise to the top ♪

♪ My rise to the top ♪

♪ My rise to the top ♪

♪ My rise to the top ♪

-Ooh! It's hot out here, man. -Yeah.

The next leg of our Florida trip, we're meeting up with David Frangioni.

And Ken's been talking about this guy for years.

He apparently has a top-tier collection of drum sets.

We're dying to expand our music collection for this pop culture auction.

-[Carlo] Thank you. -[woman] Welcome to our private museum.

I'm gonna go and grab my husband, David.

-[Dave] All right. -Thank you so much.

-Wow. -Okay.

[Dave] What do we got here?

Wow. Look at this.

[rock music playing]

-[Dave] This is sick. -[Carlo] They got some signatures here.

-Tom Petty and the Heartbreakers. -[Dave] Wow.

Some Buddy Rich action. Actually, it's a custom Buddy Rich.

[Carlo] This is impressive.

[Dave] Wow, this is crazy.

-Hey, guys. -[Carlo] Hi.

-[Dave] Hey. Dave. How are you? -Nice to meet you.

-Dave. -Carlo.

-Hey, Carlo. Pleasure. -Thank you for having us.

-Come this way. -There's more?

Let's go!

[David] I'm David Frangioni.

I've been collecting all my life, and now I'm curator

of one of the most significant drum kit collections in the world.

[upbeat music playing]

-[Carlo] Oh my... -[Dave] Come on...

[Carlo] This is nuts!

-Look at that. -[Dave] That is...

-Wow. That's crazy. We gotta play that. -Where are we?

Where am I? Look at this!

[Dave] KISS tour-played mirror ball, one of one.

[Carlo laughs] Oh, man.

[David] Every mirror tile was hand-applied.

That is not an off-the-assembly-line drum kit.

-[Dave] Wow. -[Carlo] This is insane.

[rock music playing]

So you're at the Frangioni Foundation Modern Drummer Hall of Fame

private drum museum.

And it's one of the finest collections

of modern-day historic drum kits and memorabilia in the world.

[Carlo] I mean, this is insane!

[David] This space serves two purposes.

We bring kids in need to what we call inspire sessions,

and they play the kits that inspire them,

and they take memories for the rest of their life.

-That's awesome. -And we bring famous drummers here,

who essentially want to experience the drum kits.

Stephen Perkins from Jane's Addiction, came, and he said,

"Hey, tell me. Like, who comes here?" I said, "There's two types of people."

"There's kids in need and rock stars." He said, "What's the second type?"

[guffaws]

-That's great. -Dude, I... This is...

I mean, I love what you're doing with the kids. That's incredible.

We have a non-profit. You know, when I was two years old,

I was diagnosed with retinoblastoma, which is cancer of the eye.

What that means is, you have three outcomes. Only three.

You die, you're blind, or you're half-blind.

I hit the lottery and I've only been half-blind,

but it was a traumatic experience that had me in and out of hospitals

the whole first ten years of my life.

So I created a space that I would have wanted to visit

when I was struggling through retinoblastoma.

I've only been able to see out of my left eye since two years old,

but going through the trauma of that in my childhood,

it really brought me closer to music,

and I found drumming, and it's a refuge for me.

It's something I am very passionate about. I've been drumming my whole life.

-Pretty inspiring so far. -Yeah, that's incredible.

This place is amazing. Thank you for this already.

[David] Wait till you see the whole collection.

So this is a true showstopper.

-A Ringo Starr Beatles-played drum kit. -[Carlo] Whoa.

[Dave] No!

[David] Obtained directly from Ringo through his auction.

Ringo stated that it was used in the "Hello, Goodbye" video.

It was used for some overdubs on Abbey Road and the White Album.

-What? -Signed by Ringo on the snare drum.

It's a one-of-one kit, custom-made.

All of these sizes are uniquely made, and in 1967-'68,

Ludwig had to stop the presses because this is so customized.

An early Beatles set a couple of years ago sold for 2.2 million.

That's right. This is the only kit in the museum that cannot be played.

But everybody wants a picture of it and wants the mojo from the Beatles.

[Carlo] That's right. Incredible.

So, as we keep going, we have Alex Van Halen's 2015 drum kit.

[Dave] There it is.

[David] This drum kit, turns out, it was the last Van Halen tour.

♪ Stand up, make a new generation ♪

[David] Black Sabbath.

-[Dave] Oh, yeah. -It was used during The End Tour.

-The Flintstones movie. -[Carlo] Flintstones.

-[David] The B.C.-52's -[Carlo] No way!

-[David] Bones not included. -[Carlo] Yes. [laughs]

[David] And last but not least.

This is the kit that started it all, gentlemen.

Carl Palmer. Emerson, Lake & Palmer stainless steel kit, one of one.

[Carlo] Wow.

I got this album when I was eight years old in the hospital,

and I'd never seen or heard anything like this.

Every drum has a different animal hand-etched with a dentist's drill.

-[Dave] Oh my God. -[David] It took a year to make.

British Steel made the drum kit for Carl Palmer of Emerson, Lake & Palmer.

Toured stadiums for years.

[Carlo] Wow.

[Dave] I have a need for an inspiration session through music, man,

just being here.

All right. I used to play a little drums. I'm a little rusty.

How about 20 bucks, you and me? We have a drum-off.

Carlo will be the judge.

I'm in.

Who's picking the set? How are we doing this? How's this...

-You should give Van Halen a spin. -Okay!

-Let's go! -All right. I like that.

All right, I'll jump on Todd Sucherman from Styx.

[Dave] Okay! Let's go!

-[Carlo] Okay. -[Dave] All right, fine.

Uh-oh! Shades on. Let's go.

[drum rolling]

-[cymbals clang] -[Carlo] Woo!

[fast drumming]

[cymbals clang]

[rapid clanging]

-I don't even know how to follow that up. -Wow!

Wow. I'm sweating from that. I mean...

Where's the 20 going? Where's the 20 going?

I mean, you were really good, but I gotta go with David.

-Incredible, though, Dave. [laughs] -Thank you.

[Carlo] You got the 20, man.

-That was awesome. Thank you. -All right.

[Dave] Dave, thanks so much for having us here. This place is awesome.

It's been inspiring. Your story's incredible.

Can't thank you enough for this opportunity to see everything. Amazing.

Thanks for being here.

You know, I know when we first started talking,

you were thinking, "If we could get a kit or two, that would be amazing."

-Amazing. -But the fact is, I'm an Italian citizen.

My wife and I are looking to move to Italy,

and it's not gonna be possible to keep this work at this level with this staff

and this much real estate.

So we're thinking of consigning the entire collection.

Oh. Huh.

-Everything? -[David] Everything.

-[Carlo] All of it? -[David] All of it.

[rock music playing]

And that's the reason I called Goldin.

-Wow. -Yeah.

[rock music continues]

[Carlo] I'm about to fall over.

We're gonna bring back millions of dollars, and all of a sudden,

Goldin becomes a place where you sell music items.

This launches us, not into a new category, but the top of it.

This is an incredible opportunity. I mean, I'm speechless.

I appreciate you just having us here to visit and even see this.

But to have us help you sell this collection,

I'm extremely honored, and of course, of course we're in!

-Absolutely. Thank you. -I believe in you, guys.

-I trust the Goldin team. -Thank you so much.

-[David] Thank you. -[Dave] Let's load up the van! Let's go!

["Act Up" by Darz playing]

♪ They all act up ♪

♪ I'm just tryna get my cash Get my stack up, get my stack up ♪

♪ When they see me with the gang Better back up ♪

♪ Young boy from the bay Get the bag up, aye ♪

Zion, fourth year, nice.

-LeBron. No, I want Ken Goldin. -[beeping on screen]

-Here we go. -Here we go. Krups, get in on it.

-Come on. -[Carlo] Come on.

-[dings] -[Ryan] 2,100.

-[Dave] Yeah! Woo! -[Ryan] Dave, Dave.

-You're throwing the cards. -Sorry, guys. I was excited.

2,100 is good, though, man. Solid.

-I'm getting skunked here. -[Carlo] That's it, man. What's going on?

-[Dave] No Ken Goldin. -[Carlo] The Ken card's rare.

[Dave] It's a tough pull.

The Ken-Joel Embiid card, it's created more buzz than I thought it would.

People have been DM'ing Ken. He's sending us pictures.

Ken's the face of the industry. A lot of people are looking for this card.

We'll go through thousands until we find the right card.

Think Ken's gonna like the way we're spending time?

Yeah, when he finds out we're looking for him on the card.

[Carlo] Instead of a $30 million goal, we're looking for...

[Dave] For his cards?

Might be sitting across from the pew from each other battling out for this.

"Sitting across the pew."

It's a huge sale for you, bro.

[beeping on screen]

-Let's go. -You earned that one.

Oh!

[speaking Italian]

Carlo.

-[speaking Italian] -That's solid.

-Carlo. -Bravo.

I'm feeling lucky here.

-Oh! Here we go. I got one. -He got one.

-There we go. -Let's go, dude.

There he is, man.

-There you see the smaller dude. -[Dave] There he is.

-There he is. -That's a good mug right there.

-Let's go show him. Sleeve this up. -We got one.

Let's go. I gotta show this to him.

-I'm glad I hit this. -I hit it. You're just bringing it in.

-[Dave] I paid for those. -[Carlo] But I hit it.

-KG! -Hey, what's going on, guys?

Look what I pulled, baby!

[Carlo] The Ken Goldin variation. Joel Embiid. Look at that.

[Ryan] Come on.

-Oh, God. -[Ryan] He doesn't love it.

[Ken] I would have liked a better shot, a better photo, right?

[Carlo] Stud, you're a stud!

You gotta lean into this. This is huge, Ken. Come on.

-This is big for the hobby. -Big for the hobby?

Card collectors are our life, now you're on the cards, Ken.

The guys tell me I should enjoy the fact I'm on a trading card.

I guess I have to take it as a sign of respect and a compliment.

So I'm going to live with it. Panini, thank you.

But Topps, when you do my next card, it has to have my name on it.

We'll get you to sign it. Dave, you got a pen?

-Yeah, just try to make it clear. -[laughter]

Oh my God.

-[Carlo] He's taking his time. -[Ryan] He's inscribing it.

[Carlo] Oh, he's inscribing it to me.

"My number one employee, Carlo..." There you go.

-What's that say? -[Ken] Perfect inscription.

-What's it say, Ry? -"Get back to work."

"Get back to work"? Okay! All right. Ken, we thought you'd like it.

I don't think I can sell that now.

[upbeat music playing]

-What time is it? -You got another one in there. Come on.

-Another one? I mean, we're not even... -Not halfway there.

-[Myesha] How high's it got to be? -A hundred thousand.

[Ryan] The Barrios family consigned a one-of-one Messi sticker.

I told them it should get 100,000, and it's not even close right now.

I don't get it. It's the biggest chase card of the year.

Yeah.

[Ryan] I'm even more nervous

because I invited the Barrios family in to watch the end of auction with me.

So if it doesn't hit that 100K mark, it's gonna be a terrible experience.

-The worst part is they're coming in. -I'm stressed out for you.

The whole world was looking for this thing, you know?

A lot of people don't get their bids in till the very end, I get that.

-But watching this right now... -[Carlo] Yeah.

We marketed the crap out of it. I just... I don't know.

This is always the stressful part of the job, the end.

They're gonna be here.

You know the worst part? I asked, "What do you want to do with the money

if it sells for what we want it to sell?" He said, "I want to buy my mom a house."

-Oh, stop! -He's gonna buy his mom a shed.

Oh, man. Dude.

I see it on Ryan's face, I see it in his body language.

It's a big item. It's underperforming.

I'm in it with him. I'm nervous for him.

Yeah, no. I'm pretty sick right now, to be honest with you.

[Carlo] I need to make phone calls.

Who do I know that can afford this item, that can bid it up?

And just pushin' people, trying to get extra bids in.

That's all I can do right now.

My heart's dropping with you. I don't want it to end like this for you.

[upbeat electronic music playing]

[Ken] Whoa.

[Nick] Look who's there.

-The king of memorabilia. -[Ken] There he is!

-My friend Ken Goldin. How's everything? -Hey there, Nick. Good to see you.

-[Nick] What do you think? -You need a few more items in here.

[Ken laughing]

[Ken] I know this museum is extremely important to him.

The bottom line is, he needs $5 million.

This museum will not happen, will not be completed,

will not stay afloat without this as a bankroll.

That said, Nick is always wishy-washy.

We'll be in front of this ring where Tyson knocked Spinks out in Atlantic City.

-I was at that fight. I don't know if you... -I was at that fight too.

[Nick] But this is the actual ring, and we got the bronze statues

of Ali and Frazier put on display.

[Ken] Nick, this is amazing.

Let's discuss some of these items.

I have to be honest, though, I've known you for many years.

You never sell anything.

Sometimes you have to make sacrifices to subsidize a major project.

So I'm willing to discuss, uh...

[Ken] Okay. Let's see what you got.

Here we go. This is a monster.

Peyton Manning game-used photo-match jersey,

Denver Broncos Super Bowl year. Five touchdowns in a game.

-I obtained that from your auction house. -Yes, you did. Yes, you did.

I helped you get this one.

Oh! Here we go. There is no doubt.

This guy's gotta be considered the GOAT.

[Nick] It has tremendous game usage. This will bring a big price.

This piece alone, worst case, is $300,000.

I love this one.

Incredible. And there was one other thing I see that I've not seen before.

The Ovechkin stick.

He's approaching Gretzky's all-time goal.

-[Nick] Yes. -He may break it next year.

I don't think we should relinquish that yet. What do you think?

You know what I tell people?

Buy the rumor, sell the news.

Okay? So you want to be selling before he does it.

Other people may be selling as well. It's always a good time to sell Ovechkin.

[Nick] I have confidence in you.

You're helping me out with that. I appreciate your advice.

[Ken] Good. Good. Good. Look, I know these are your babies,

but as I look at everything, this is gonna be an expensive place to run.

So I want to establish a big enough bank account for you.

This is the way I'll do it.

I will set up shop in this building.

I will put in a special Goldin section. We will curate it.

We will take it from our items that are coming up in our elite auctions.

That's gonna give you a revolving exhibit every quarter,

so you don't have to spend money buying new inventory.

The new inventory is going to come to you.

These items we set aside, I'm leaving here with today.

I'll have Goldin issue a million-dollar cash advance.

I want this to be a success.

I live in the community. My family grew up in this community.

You would do all that for this museum here?

Absolutely. This is not just about money.

You're bringing tears to my eyes.

Like Marlon Brando says, "You're giving me an offer I can't refuse."

I think I have to accept it.

-Deal? -Deal.

Give me a hug. Thank you, brother.

I'm leaving today with millions of dollars.

Ruth, Mantle, DiMaggio, Brady, Koufax.

While Goldin has hundreds of thousands of customers,

customers like this are not growing from trees.

When you have one of them, you need to do what it takes

to keep them happy and keep them coming back.

-We're gonna kill it. -All right, good.

You know, all these characters come to life at night.

When the lights go out, they all talk and have a good time.

["Certified Hustle" by Jonny Gorenc, Jasper Ross playing]

♪ Welcome to another day Go and get it done ♪

♪ Watch me hustle ♪

This is the office. This is where everything happens.

I invited the Barrios family into Goldin to watch the end of this auction.

What I pictured was just a ton of excitement.

The price is flying, and so many bids coming in.

But it's not like that at all.

Look, guys, I know we're only at 42,000. It's not...

-[dings] -We're at 45 now.

-Got a bid in. Let's go! -Forty-five. Okay, we're getting there.

We're not where we want to be, but we have time left.

We're gonna sit down, relax, and we're gonna enjoy the ending.

-After you, guys. Right this way. -Thank you. Thank you.

I wish I could go back and not invite them.

Oh, man!

Hit the phones behind the scenes

so they don't see the panic, or how nervous we actually are.

[Carlo] It's slow now, but there's still a lot of room to go.

I want you to have this card, so jump in.

[Ryan] It's just a game. A lot of these buyers play a game.

They don't want to seem too eager to bid the card up super high early on.

They want to wait till the very end to try to get those bids in late,

and that can drive that price up at the very end.

So, this is a normal place to be in.

I want to get back to work, get on the phones,

and try to generate some more bids to close this strong.

-Let me go make some calls. -Okay. Thank you.

[Ryan] On the outside, I'm trying to remain calm, cool, and collected

because they're staring at me.

I'm very nervous right now.

[in Spanish] I don't know if it's gonna get to what we asked for.

But we hope it gets there.

It's gonna get there.

What God wills.

[in English] It's one of his cards. What is the value?

There's no way to say what the value is.

[Carlo] We've gotten calls from people that are interested.

Let's make it happen. Let's get in there.

[in Spanish] But it's not that close.

-To the 100,000? -[Henry] To the 100,000?

The longest hour of my life.

[suspenseful music playing]

[beeping on screen]

["Strike Gold" by Nick Jordan playing]

♪ Never, ever, ever know ♪

♪ When you're gonna, when you When you're gonna strike gold ♪

♪ Now you never know Never, ever, ever know ♪

♪ When you're gonna, when you When you're gonna strike gold ♪

♪ Now you never know Never, ever, ever know ♪

♪ When you're gonna, when you When you're gonna strike gold ♪

♪ Will the stars align When it's my time to shine? ♪

♪ I'm waking up every morning And I know it's time to grind ♪

♪ I never cared that much about money ♪

♪ But right now I saw this on my mind I'm in the limelight ♪