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Downloaded from
YTS.MX
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Official YIFY movies site:
YTS.MX
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(serene music)
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(explosion sounding)
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(sirens wailing with people shouting)
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- [Reporter] Building
appears to have collapsed.
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- [Male Speaker] The
tower appeared to crumble
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and start to fall.
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- [Bystander] I didn't
look any more after that.
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I turned, and I started to run.
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Everyone ran, people just took off.
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People ducked into doorways,
and people didn't stop
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to look behind.
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- [Second Bystander]
So sick that I couldn't
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breathe at all, it's really hard to talk
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- [Third Bystander] Oh, my God!
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(people shouting)
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- [Fourth Bystander] Oh, my God!
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- [Man On Radio] They're both down now.
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It's just a huge cloud of smoke.
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(people shouting and clamoring)
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(upbeat electronic music)
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(printer operating)
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- Subliminal.
- A subliminal message.
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- Subliminal messages.
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- Power of mind control.
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♪ Hey have you heard
about the crazy new way ♪
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♪ To send a message today ♪
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♪ It's flashed on a
screen too quick to see ♪
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♪ But still you get it subliminally ♪
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Ladies and gentlemen the '59 Chevy.
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- See it?
- Isn't it beautiful?
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- You used a subliminal cut.
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- No, quite a few subliminal
cuts from some photos I made.
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(man whistles)
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- OK, class, today we
are going to talk about
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subliminal advertising.
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- What's that?
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- Scully,
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are you familiar with subliminal messages?
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- You mean, like, sex in
ice cubes in liquor ads?
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- Why would anyone want this shit job?
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- 'Cause it affords him other
interesting opportunities.
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- Like splicing single
frames of pornography
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into family films.
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- Yvan eth nioj, they keep saying that.
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Let me play this backwards.
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♪ Join the Navy ♪
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(gasping)
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- They're recruiting people
with subliminal messages!
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- Well, what do you expect?
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Those bastards turned a
whole generation of Americans
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into smokers with their
damn subliminal advertising.
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- Subliminal.
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It's a subliminal message,
broad-waved to trigger her.
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- I've been seeing this
code pop up all over
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the last few weeks.
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It's alliance, and it's high military.
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(dramatic theme music)
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- Ah!
- Ah!
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- Sublymonnal advertising complete.
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(upbeat electronic music)
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(upbeat electronic music)
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- When you look at
something, smell something,
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hear something that's going
into your brain at the speed
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of light almost and all being retained.
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Now, what comes out, in terms
of collective unconscious
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perception is very limited
bits and pieces of this.
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One of the earliest
acknowledgements of the unconscious
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process appears in some
of Aristotle's writing,
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which goes back a good bit.
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- Sigmund Freud was the first
person to coherently probe
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the existence of the
unconscious and postulate
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that people have a lot
of emotions and drives
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that they're not aware of.
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Freud's theories were, at
the time, very controversial.
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- 'Cause he was telling
people, in a sense,
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things they didn't really
want to know about.
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- Freud used a number of
techniques to determine what
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their unconscious conflicts were.
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And one of those that he was very involved
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with was interpreting their dreams.
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He felt that when people were
sleeping, the barrier between
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the unconscious and the conscious relaxed,
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and the people actually
experienced in the dream state
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their true unconscious motivations.
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- Freud wrote an
interesting book on the uses
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of these things socially, and
he warned, these are dangerous
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toys to play with, because
we don't understand them,
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we're not likely to understand
them, and they're capable
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of triggering off a pathological response.
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- You know, it really started
in America with Ed Bernays,
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who imported and used some of Freud's
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psychoanalytic theories to give people
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in their consumer choices substitutes
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for sort of primal urges.
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- In his book, Propaganda,
he said it was the duty
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of marketing people to lead
another wise un-leadable,
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irrational, free people to
making a consensus or a decision
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that was a responsible decision.
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And so, we had a marketing
philosophy that was inherently
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about manipulating and
motivating a public.
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- [TV Ad Narrator] In times like these,
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most men become highly suggestible.
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They listen eagerly for any voice
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which sounds authoritative.
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They listen eagerly for
anyone who can tell them
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what is wrong and what to do to right it.
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- And the best way to
sell is to find an access
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to the subconscious.
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So, you're not just presenting
a product or a picture
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or a celebrity in film.
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You're making that accessible
to the unconscious processes
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of millions of people.
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- Most of America
learned about the concept
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of subliminal advertising in 1957.
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There was a marketing
researcher by the name
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of James Vicary, and he
announced that he had done
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this very elaborate
experiment, supposedly.
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- He claimed that he had
conducted a secret experiment
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in a New Jersey cinema
in which he had flashed
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the words hungry, eat
popcorn, and drink Coca-Cola
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over the movie Picnic, starring Kim Novak.
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- And they weren't even single-frame ads.
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They were much faster than
that, 'cause he was using
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something called a tachistoscope.
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- It was a high-speed tachistoscope.
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This is a projector that flashes
about 1/50th of a second,
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though you can change that speed.
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- And he reported that Coca-Cola
consumption went way up,
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that popcorn consumption went way up.
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- Enormously successful.
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(upbeat electronic music)
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- If you're watching a
film and all of a sudden
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something will quickly flash
that you can't actually see,
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00:11:27,097 --> 00:11:30,076
and it puts it in your mind
that you maybe want a Coke?
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00:11:30,076 --> 00:11:32,176
- In the 50s, when movies stars,
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they used to put you
ought to go to movies.
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Used to put the little popcorn
thing, subliminally there.
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00:11:38,510 --> 00:11:41,530
- I've heard that they
do that in movies, like,
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00:11:41,530 --> 00:11:45,020
buy Coke is flashed on
the screen right before
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the movie starts.
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So, I could see how you--
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- [Jeff] Do you think they're doing that
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in movie theaters?
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- I don't know, I get really thirsty.
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(upbeat music)
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- A lot of companies were interested.
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A number of TV stations
agreed to run subliminal ads.
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- Many competitors came into
the field with other products,
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and television and radio
stations openly admitted
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that they were experimenting with it.
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- Radio stations were
going to run whispered ads,
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where they whisper things
like buy Oklahoma oil
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or drink 7Up very softly
beneath the records
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that the disc jockeys were playing.
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- And it caused an outrage.
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The public got very nervous
and very excited about it.
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- [William] There were all sorts
of editorials against this.
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Congress decided they would
have to hold hearings on this.
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Vicary went to Washington
to demonstrate this process.
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- And this led to statements like those
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by Norman Cousins that
condemned subliminal
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as the most dangerous technology
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to have ever been developed by man.
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(siren wailing)
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00:13:06,890 --> 00:13:09,410
- [William] The networks rather
quickly decided that it was
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in their interest to prevent
Congress from acting.
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So, they formed this
national association of
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broadcasters, and they all
agreed that they would not allow
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subliminal advertising.
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- And they took the position
that it didn't work.
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They tried to calm the
public's anxieties by insisting
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that it wasn't effective.
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- Vicary dropped out of
the consulting business
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and kind of retired.
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And as he later admitted,
this was all basically a scam.
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The experiment he had said he had done,
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he hadn't really done.
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(soft electronic theme)
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- They increased the
consumption of Coca-Cola
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and popcorn enormously.
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- There's a little grain of truth to it.
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I mean, there have been other experiments.
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- Arguably, there might be a
moderate increase as the result
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of commands like drink Coca-Cola.
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It couldn't possibly
amount to the statistics
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that he had suggested.
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- But once you let the
genie out of the bottle,
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it's very hard to put it back in.
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So, we've had this almost a
mythos of subliminal advertising
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ever since then.
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(soft electronic music)
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- So, motivational researchers
in the 50s developed
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a variety of electronic
equipment that they could measure
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people's unconscious reactions to it.
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Like, one of these was a
galvanic skin response,
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where they would measure minute
fluctuations in the amount
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of sweat on your skin, which
was related to your state of
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00:14:54,870 --> 00:14:58,070
anxiety or also a heartbeat.
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00:14:58,070 --> 00:15:01,470
Or they had special
cameras in supermarkets
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that would measure the dilation
of the pupils that would
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indicate how interested a
person was in a product.
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(sharp buzzing)
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(sharp buzzing)
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00:15:23,100 --> 00:15:25,940
- They add then a new
technology, positron emission
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tomography-enhanced,
magnetic resonance imaging,
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et cetera, and we're seeing a whole lot
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of new research come out.
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Shows us what areas of
the brain are excited
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by subliminal stimulation.
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Kilbourne and Associates in
the mid-80s did a fascinating
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00:15:46,030 --> 00:15:48,900
experiment, where they took
two actual advertisements
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that they believed
contained subliminal embeds
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that they had found on their own.
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One of them was a Marlboro ad
which showed guys on horseback
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driving through the range
with big rocks around them.
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And one of the rocks allegedly
had been made to look like
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an erect phallus.
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00:16:06,180 --> 00:16:10,630
And they hired an artist, and
they adulterated the picture
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and took the phallus out so
they would have a control.
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And then they showed it to
people and measured their
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00:16:18,160 --> 00:16:22,270
galvanic skin responses and
found out that the picture
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00:16:22,270 --> 00:16:24,410
with the phallus had a greater effect
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than the picture without the phallus.
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00:16:26,560 --> 00:16:31,060
(organ playing with crowd applauding)
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(soft electronic music)
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- We were the first to
demonstrate that you could
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00:16:57,060 --> 00:17:02,060
detect responses from scalp
electrodes, where we had a group
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of words that were
clearly negative and words
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that were clearly positive.
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And the words are sort
of mixed up together,
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and they're presented
at 1/1000 of a second.
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So, I wanted that to be
no-nonsense, you know?
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No question about whether
people were aware.
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At 1/1000 of a second,
you ain't seeing nothing.
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And the basic finding was
that the negative words,
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when they were presented
subliminally, would have a bigger
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00:17:35,050 --> 00:17:39,793
voltage of brain response
than did the positive words.
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00:17:40,790 --> 00:17:44,950
Again, this goes back to
the whole general scientific
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00:17:44,950 --> 00:17:49,490
question, can a subliminal
stimulus in and of itself cause
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00:17:49,490 --> 00:17:53,190
a person's behavior to
change and to change in some
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00:17:53,190 --> 00:17:55,673
significant way on something important?
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00:17:57,050 --> 00:18:00,060
And the evidence there is problematic.
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00:18:00,060 --> 00:18:02,860
There are some studies that
say yes, others that say no.
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00:18:07,633 --> 00:18:10,633
(tense theme music)
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00:18:29,327 --> 00:18:32,160
(soft rock music)
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- For one thing, they were the
biggest group in the world.
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They had carte blanche at the
EMI Studios at Abbey Road.
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And therefore they could pretty much do
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whatever they wanted.
252
00:18:49,893 --> 00:18:53,010
They were also unbelievably curious.
253
00:18:53,010 --> 00:18:58,010
- In the summer of 1969, a
bunch of college radio stations
254
00:18:58,110 --> 00:19:01,990
started this rumor that Paul
McCartney had died and for
255
00:19:01,990 --> 00:19:04,760
some strange reason the Beatles
were keeping this secret.
256
00:19:04,760 --> 00:19:08,540
But it got a lot of people
listening very carefully
257
00:19:08,540 --> 00:19:10,600
to these later Beatles' albums.
258
00:19:10,600 --> 00:19:12,300
And that's where John Lennon had done
259
00:19:12,300 --> 00:19:14,300
all this experimentation.
260
00:19:14,300 --> 00:19:19,300
- They had an opportunity to
do things with music that even
261
00:19:19,880 --> 00:19:22,280
their peers frankly couldn't
do 'cause they didn't have
262
00:19:22,280 --> 00:19:24,410
the time and the money and the cachet.
263
00:19:24,410 --> 00:19:28,952
And the Beatles also were
experimenting with drugs.
264
00:19:28,952 --> 00:19:31,860
- At the heart of this was
really a thing they found
265
00:19:31,860 --> 00:19:33,376
at the end of Strawberry Fields.
266
00:19:33,376 --> 00:19:37,715
♪ But nothing to get hung about ♪
267
00:19:37,715 --> 00:19:40,443
♪ Strawberry Fields forever ♪
268
00:19:40,443 --> 00:19:43,933
- I know, I buried Paul,
that kind of thing, whatever.
269
00:19:45,211 --> 00:19:48,430
♪ I'm very small ♪
270
00:19:48,430 --> 00:19:51,260
- Yes, that is manipulation.
271
00:19:51,260 --> 00:19:53,803
That is doctoring, but
it's in the pursuit of art.
272
00:19:53,803 --> 00:19:56,000
It's in the pursuit of expression.
273
00:19:56,000 --> 00:19:58,630
- Lennon later told
Rolling Stone magazine that
274
00:19:58,630 --> 00:20:01,970
what he actually said
there was cranberry sauce.
275
00:20:01,970 --> 00:20:05,810
So, in the recording
studio, I had them play this
276
00:20:05,810 --> 00:20:09,610
with various filters to
make it more legible,
277
00:20:09,610 --> 00:20:13,320
and it really does sound
like cranberry sauce.
278
00:20:13,320 --> 00:20:15,730
- There's a very big
difference between, say,
279
00:20:15,730 --> 00:20:20,710
reverse messages and
the artistic potential
280
00:20:20,710 --> 00:20:22,500
in manipulating sound.
281
00:20:22,500 --> 00:20:25,000
- On the track Revolution Nine,
282
00:20:25,000 --> 00:20:29,360
the track's title is repeated
many times within the song.
283
00:20:29,360 --> 00:20:32,960
If you reverse Revolution
Nine, it actually sounds like
284
00:20:32,960 --> 00:20:35,320
turn me on, dead man.
285
00:20:35,320 --> 00:20:36,730
- [Male Speaker] Turn me on, dead man.
286
00:20:36,730 --> 00:20:39,356
Turn me on, dead man,
turn me on, dead man.
287
00:20:39,356 --> 00:20:40,540
Turn me on, dead man.
288
00:20:40,540 --> 00:20:45,000
- In order to write a lyric
that will say one thing forwards
289
00:20:45,000 --> 00:20:48,780
and something else backwards,
what kind of writer
290
00:20:48,780 --> 00:20:50,320
do you have to be?
291
00:20:50,320 --> 00:20:53,110
That's a genius beyond my comprehension.
292
00:20:53,110 --> 00:20:55,323
I can't imagine that anyone's that smart.
293
00:20:56,300 --> 00:20:59,010
- You have to draw a
distinction between what I call
294
00:20:59,010 --> 00:21:02,220
the engineered reversed
messages and the ones
295
00:21:02,220 --> 00:21:04,003
that are purely coincidental.
296
00:21:05,000 --> 00:21:07,760
For instance, it's been found
that if you say the words
297
00:21:07,760 --> 00:21:11,630
Jesus loves you, record
that, and play it backwards,
298
00:21:11,630 --> 00:21:14,063
it sounds like we smell sausages.
299
00:21:17,160 --> 00:21:19,230
(rewinding video)
300
00:21:19,230 --> 00:21:20,453
We smell sausages.
301
00:21:22,260 --> 00:21:24,660
What it proves is that
our minds have this great
302
00:21:24,660 --> 00:21:27,850
pattern-finding ability,
and we can really make sense
303
00:21:27,850 --> 00:21:30,083
even where there's nonsense there.
304
00:21:31,280 --> 00:21:34,200
I would think that the
Revolution Nine thing
305
00:21:34,200 --> 00:21:35,350
is purely coincidental.
306
00:21:36,852 --> 00:21:39,685
(soft rock music)
307
00:21:46,617 --> 00:21:49,534
(heavy rock music)
308
00:21:58,797 --> 00:22:00,567
♪ There's a revolution calling ♪
309
00:22:00,567 --> 00:22:02,944
♪ Revolution calling ♪
310
00:22:02,944 --> 00:22:05,582
♪ Gotta make a change ♪
311
00:22:05,582 --> 00:22:08,256
♪ Gotta push it on through ♪
312
00:22:08,256 --> 00:22:11,006
(crowd cheering)
313
00:22:13,230 --> 00:22:16,360
What we try to do with our
music is to paint a picture,
314
00:22:16,360 --> 00:22:21,080
an audio picture, to best
get across the message
315
00:22:21,080 --> 00:22:23,960
we're trying to convey with the lyrics.
316
00:22:23,960 --> 00:22:28,163
And we use whatever
means we can to do that.
317
00:22:30,500 --> 00:22:33,470
The first album I remember
hearing anything like that on
318
00:22:33,470 --> 00:22:35,433
was the Beatles' Sgt. Pepper.
319
00:22:36,430 --> 00:22:40,540
That was filled with all kinds
of interesting sound collages
320
00:22:40,540 --> 00:22:43,373
and spoken-word pieces
and specialty sounds.
321
00:22:44,850 --> 00:22:46,480
You know, some people talk about oh,
322
00:22:46,480 --> 00:22:48,733
the dangers of subliminal messages.
323
00:22:50,130 --> 00:22:51,420
They talk about that in music.
324
00:22:51,420 --> 00:22:55,400
And I think that topic
itself is subjective.
325
00:22:55,400 --> 00:22:56,350
What is subliminal?
326
00:22:57,283 --> 00:22:58,720
It all depends on who's listening.
327
00:22:58,720 --> 00:23:02,680
I hear things very clearly
in records that are there,
328
00:23:02,680 --> 00:23:04,850
'cause that's my gig, that's what I do.
329
00:23:04,850 --> 00:23:06,960
I listen to things very carefully.
330
00:23:06,960 --> 00:23:09,510
Other people might think
something's subliminal
331
00:23:09,510 --> 00:23:11,460
because they've never heard it before.
332
00:23:11,460 --> 00:23:13,130
Well, they're just not focused on it.
333
00:23:13,130 --> 00:23:16,673
So, I think it's all kind of debatable.
334
00:23:19,260 --> 00:23:20,990
- We like to forewarn
you to brace yourself
335
00:23:20,990 --> 00:23:23,700
because what you're about
to see is hardcore truth
336
00:23:23,700 --> 00:23:25,660
that much of the mainstream
media would like to keep
337
00:23:25,660 --> 00:23:27,277
hidden from your eyes.
338
00:23:27,277 --> 00:23:29,860
(upbeat music)
339
00:23:42,562 --> 00:23:45,460
People would be blown away if
they realized the subversion
340
00:23:45,460 --> 00:23:48,920
that takes place in popular
media and the agendas
341
00:23:48,920 --> 00:23:51,120
that lie in back of
much of that subversion.
342
00:23:52,541 --> 00:23:55,958
(upbeat rock band music)
343
00:23:59,950 --> 00:24:01,680
Here we see Robert Plant, while singing
344
00:24:01,680 --> 00:24:04,850
Stairway to Heaven, telling
his fans that sometimes words
345
00:24:04,850 --> 00:24:07,513
have two meanings, as
he signs with his hands
346
00:24:07,513 --> 00:24:10,233
that they are both forward and backwards.
347
00:24:10,233 --> 00:24:15,233
♪ 'Cause you know sometimes
words have two meanings ♪
348
00:24:17,000 --> 00:24:20,560
- But, basically, backwards
and over 25 words backwards
349
00:24:20,560 --> 00:24:21,570
straight, it says
350
00:24:21,570 --> 00:24:22,530
Here's to my sweet Satan.
351
00:24:22,530 --> 00:24:25,680
I wanna live it backwards like
the Zep whose power is Satan.
352
00:24:25,680 --> 00:24:28,113
And he will give you 666.
353
00:24:30,715 --> 00:24:33,382
(festive music)
354
00:24:42,640 --> 00:24:45,290
- I was sitting in a room when
I was producing Cinderella
355
00:24:45,290 --> 00:24:48,730
in about 1987.
356
00:24:48,730 --> 00:24:53,730
This churl, who was on
methadone, started questioning
357
00:24:53,868 --> 00:24:56,860
me on this backward masking, it's crap.
358
00:24:56,860 --> 00:24:58,930
- [Joe] This satanic
phenomena goes far beyond
359
00:24:58,930 --> 00:25:02,340
the scope of human ingenuity
and is demonically inspired.
360
00:25:02,340 --> 00:25:04,470
Bob Garcia of A&M Records stated, quote,
361
00:25:04,470 --> 00:25:06,710
it must be the devil because nobody here
362
00:25:06,710 --> 00:25:07,863
knows how to do it.
363
00:25:08,940 --> 00:25:11,680
- Well, there's no point to it, anyway.
364
00:25:11,680 --> 00:25:15,420
And you can make anything
up you want if you wish.
365
00:25:15,420 --> 00:25:16,750
- See, I believe, personally, deep down,
366
00:25:16,750 --> 00:25:18,740
they know what's going
on, and they were seducing
367
00:25:18,740 --> 00:25:21,430
their fans and hey, the whole power trip.
368
00:25:21,430 --> 00:25:24,000
- Backwards masking is
rubbish, it never happened.
369
00:25:24,000 --> 00:25:27,240
We never did it, that's
just a fact, I was there.
370
00:25:27,240 --> 00:25:29,090
- There's so much evidence out there,
371
00:25:29,090 --> 00:25:30,920
but it's under the surface at first.
372
00:25:30,920 --> 00:25:35,130
And I think when people begin
to see it, hopefully they care
373
00:25:35,130 --> 00:25:37,913
enough about truth more
so than experience.
374
00:25:43,974 --> 00:25:48,557
("Stairway To Heaven" by Led Zeppelin)
375
00:25:49,630 --> 00:25:52,907
♪ If there's a bustle in your hedgerow ♪
376
00:25:52,907 --> 00:25:55,212
♪ Don't be alarmed now ♪
377
00:25:55,212 --> 00:26:00,212
♪ It's just a spring
clean for the May queen ♪
378
00:26:00,852 --> 00:26:05,852
♪ Yes there are two paths you can go by ♪
379
00:26:05,980 --> 00:26:09,480
(song playing in reverse)
380
00:26:10,344 --> 00:26:13,462
♪ Oh here's to my sweet Satan ♪
381
00:26:13,462 --> 00:26:15,246
♪ The one whose little path ♪
382
00:26:15,246 --> 00:26:16,695
♪ Would make me sad ♪
383
00:26:16,695 --> 00:26:20,365
♪ Whose power is Satan ♪
384
00:26:20,365 --> 00:26:23,615
♪ He will give you 666 ♪
385
00:26:24,836 --> 00:26:28,336
(song playing in reverse)
386
00:26:29,300 --> 00:26:30,890
- If you listen, they're there.
387
00:26:30,890 --> 00:26:33,150
- Yeah, I heard them all, that's crazy.
388
00:26:33,150 --> 00:26:37,530
- But it was definitely put
there on purpose and maybe
389
00:26:37,530 --> 00:26:39,523
just for certain people to hear it.
390
00:26:42,298 --> 00:26:45,798
(song playing in reverse)
391
00:26:49,258 --> 00:26:52,825
♪ Oh it's thy sweet Savior ♪
392
00:26:52,825 --> 00:26:54,535
♪ The wood littered bad ♪
393
00:26:54,535 --> 00:26:56,044
♪ Blood make me sad ♪
394
00:26:56,044 --> 00:26:59,771
♪ Blue's tower is safe ♪
395
00:26:59,771 --> 00:27:04,521
♪ Kneel tribute the flu's sick sick sick ♪
396
00:27:08,660 --> 00:27:10,500
- I could definitely
hear the words in there.
397
00:27:10,500 --> 00:27:12,100
- How did someone even find that out?
398
00:27:12,100 --> 00:27:14,445
Almost like a conspiracy
theory, in my opinion.
399
00:27:14,445 --> 00:27:16,795
It's like, oh, there's
hidden messages in this.
400
00:27:17,824 --> 00:27:21,241
(song playing backwards)
401
00:27:30,200 --> 00:27:32,260
- The only thing I really heard was music.
402
00:27:32,260 --> 00:27:36,053
- It kind of sounded like it
was in a different language.
403
00:27:37,080 --> 00:27:38,430
- It was kind of scary.
404
00:27:38,430 --> 00:27:39,837
It sounded like it was saying something
405
00:27:39,837 --> 00:27:41,253
but in a different language.
406
00:27:42,659 --> 00:27:47,076
(song playing in a foreign language)
407
00:27:59,645 --> 00:28:02,630
- You know, if you want to
hear Satan talking to you while
408
00:28:02,630 --> 00:28:05,900
Stairway to Heaven plays
backwards, then that's exactly
409
00:28:05,900 --> 00:28:07,460
what you'll hear.
410
00:28:07,460 --> 00:28:09,513
You'll find a way to hear it.
411
00:28:10,856 --> 00:28:12,712
(upbeat rock music)
412
00:28:12,712 --> 00:28:15,249
♪ Whip it ♪
413
00:28:15,249 --> 00:28:18,607
♪ Whip it good ♪
414
00:28:18,607 --> 00:28:22,010
- The first time in Devo that
anybody ever said anything
415
00:28:22,010 --> 00:28:24,637
to us about subliminal messages,
we made this short film,
416
00:28:24,637 --> 00:28:26,894
and it was long before MTV.
417
00:28:26,894 --> 00:28:29,100
It was called In the Beginning was the End
418
00:28:29,100 --> 00:28:31,100
The Truth about De-Evolution.
419
00:28:31,100 --> 00:28:34,710
And somebody came up to us
after we showed the film once,
420
00:28:34,710 --> 00:28:35,890
this woman, and she was really mad.
421
00:28:35,890 --> 00:28:37,820
She goes, I know what you're doing.
422
00:28:37,820 --> 00:28:39,360
I know what you're up to.
423
00:28:39,360 --> 00:28:40,840
And we're like, what, what did you say?
424
00:28:40,840 --> 00:28:43,410
And she goes, I know what
you're doing, I saw it.
425
00:28:43,410 --> 00:28:45,490
I saw on the screen, I saw the word submit
426
00:28:45,490 --> 00:28:46,450
and the word obey.
427
00:28:46,450 --> 00:28:50,257
And we're like, wow,
how'd those get in there?
428
00:28:50,257 --> 00:28:52,863
And so, we were like, yeah, right.
429
00:28:54,290 --> 00:28:56,150
And after that, we were thinking, oh,
430
00:28:56,150 --> 00:28:59,040
we got to put subliminal
messages in our stuff now.
431
00:28:59,040 --> 00:29:03,270
To me, backward masking and the Beatles
432
00:29:03,270 --> 00:29:05,700
and Paul is dead or any of
that kind of stuff, to me,
433
00:29:05,700 --> 00:29:08,930
that was just all the fun
stuff, that if you were a fan,
434
00:29:08,930 --> 00:29:10,130
you looked for that kind of stuff,
435
00:29:10,130 --> 00:29:11,410
and you wanted to find it.
436
00:29:11,410 --> 00:29:13,580
The idea of it being dark or malevolent,
437
00:29:13,580 --> 00:29:17,620
I think is just kind of
paranoid thought on the part
438
00:29:17,620 --> 00:29:20,463
of people that already
don't like the music.
439
00:29:21,659 --> 00:29:25,700
I never really saw anything of harm coming
440
00:29:25,700 --> 00:29:28,273
from backward masking.
441
00:29:30,099 --> 00:29:31,897
(radio beeping)
442
00:29:31,897 --> 00:29:32,730
(voices chattering over police radio)
443
00:29:32,730 --> 00:29:34,440
- [Male Speaker] There's
been a double shooting.
444
00:29:34,440 --> 00:29:35,700
- [Woman Speaker] OK,
whereabouts was the shooting?
445
00:29:35,700 --> 00:29:37,620
- [Male Speaker] Right in my backyard.
446
00:29:37,620 --> 00:29:38,636
- [Woman Speaker] Is anybody hurt?
447
00:29:38,636 --> 00:29:40,389
- [Male Speaker] It looks
like there's two bodies.
448
00:29:40,389 --> 00:29:42,490
I didn't want to go over and look.
449
00:29:42,490 --> 00:29:44,670
- In what observers call
a first-of-its-kind trial,
450
00:29:44,670 --> 00:29:47,440
attorneys today told a Nevada
court that two troubled
451
00:29:47,440 --> 00:29:50,940
young men who shot themselves
in 1985 were influenced
452
00:29:50,940 --> 00:29:53,773
by subliminal messages
in a rock 'n' roll album.
453
00:29:55,090 --> 00:29:56,460
- [Reporter] Some members
of the British rock group
454
00:29:56,460 --> 00:29:59,000
Judas Priest listened in
a Nevada courtroom today
455
00:29:59,000 --> 00:30:01,890
as one of their recordings
was described as a killer.
456
00:30:01,890 --> 00:30:06,103
- They heard you have to die to be a hero.
457
00:30:06,103 --> 00:30:08,430
♪ We're gonna rule rule rule ♪
458
00:30:08,430 --> 00:30:11,620
- And they had played over
and over and over again
459
00:30:11,620 --> 00:30:15,840
the Stained Glass album,
particularly a song,
460
00:30:15,840 --> 00:30:18,510
Better By You, Better Than Me.
461
00:30:18,510 --> 00:30:22,970
Now, what had happened
is the two at a point
462
00:30:22,970 --> 00:30:27,200
had looked at one another,
and they had chanted,
463
00:30:27,200 --> 00:30:28,943
do it, repeatedly.
464
00:30:30,754 --> 00:30:31,983
Do it, do it, do it.
465
00:30:33,000 --> 00:30:36,750
Had taken their father's
shotgun, had left,
466
00:30:36,750 --> 00:30:40,030
gone to the schoolyard, propped a shotgun
467
00:30:40,030 --> 00:30:43,933
underneath Belknap's
chin, pulled the trigger,
468
00:30:45,040 --> 00:30:46,670
killed himself.
469
00:30:46,670 --> 00:30:49,770
- Vance hesitated, he didn't brace it.
470
00:30:49,770 --> 00:30:51,597
It blew the front of his face off.
471
00:31:08,520 --> 00:31:11,760
- [Vivian] Are there subliminal do its
472
00:31:11,760 --> 00:31:14,121
on the Better By You, Better Than Me song?
473
00:31:14,121 --> 00:31:15,310
- Absolutely not.
474
00:31:15,310 --> 00:31:19,830
- I heard the words do it,
but I didn't understand
475
00:31:19,830 --> 00:31:22,400
in what context or why it was there.
476
00:31:22,400 --> 00:31:24,230
I did find approximately seven of them.
477
00:31:24,230 --> 00:31:27,353
It's very difficult because
it is at a subliminal level.
478
00:31:29,880 --> 00:31:31,230
♪ Do it ♪
479
00:31:31,230 --> 00:31:32,970
♪ Do it ♪
480
00:31:32,970 --> 00:31:34,651
♪ Do it ♪
481
00:31:34,651 --> 00:31:35,740
♪ Do it ♪
482
00:31:35,740 --> 00:31:38,700
- The group Judas Priest
admitted that they had
483
00:31:38,700 --> 00:31:42,090
used subliminal messages
on other recordings,
484
00:31:42,090 --> 00:31:44,240
just not this one.
485
00:31:44,240 --> 00:31:46,760
- It is the claim of subliminal
messages that propelled
486
00:31:46,760 --> 00:31:48,190
this case to trial.
487
00:31:48,190 --> 00:31:50,910
Similar lawsuits, claiming
rock music caused damage,
488
00:31:50,910 --> 00:31:52,920
have been thrown out
of court because lyrics
489
00:31:52,920 --> 00:31:56,140
are protected as free expression
under the First Amendment.
490
00:31:56,140 --> 00:31:58,610
But the judge in this case says
subliminal messages are not
491
00:31:58,610 --> 00:32:00,250
protected as free speech.
492
00:32:00,250 --> 00:32:02,880
What is really on trial
here is the whole concept
493
00:32:02,880 --> 00:32:04,500
of subliminal persuasion.
494
00:32:04,500 --> 00:32:09,500
- The courtroom is no place
for reveries about the unknown
495
00:32:10,060 --> 00:32:11,970
capacities of the human mind.
496
00:32:11,970 --> 00:32:15,570
We took the judge into the
control room and played
497
00:32:15,570 --> 00:32:19,320
all of the 24 tracks that
were mixed to make this record
498
00:32:20,440 --> 00:32:25,440
and showed the judge how you
put, it was actually at the end
499
00:32:26,660 --> 00:32:28,620
of a vocal.
500
00:32:28,620 --> 00:32:31,750
And so, there was an exhalation, a breath,
501
00:32:31,750 --> 00:32:35,380
combined with a guitar sound.
502
00:32:35,380 --> 00:32:40,250
And then if you listen to
that with the thought in mind,
503
00:32:40,250 --> 00:32:43,330
the suggestive thought in
mind, that it says, do it,
504
00:32:43,330 --> 00:32:44,380
you can hear do it.
505
00:32:44,380 --> 00:32:48,490
- So, yes, it was there,
and that's what made me so
506
00:32:50,160 --> 00:32:53,860
puzzled when the judge
concluded that if it was there,
507
00:32:53,860 --> 00:32:55,270
it was there accidentally.
508
00:32:55,270 --> 00:32:57,630
That made no sense to me at all.
509
00:32:57,630 --> 00:33:01,530
- CBS never produced the original master.
510
00:33:01,530 --> 00:33:05,380
The original 24-track master
would have been required
511
00:33:05,380 --> 00:33:08,110
in order for us to determine
whether it had been
512
00:33:08,110 --> 00:33:10,740
intentionally placed
there, or it was indeed
513
00:33:10,740 --> 00:33:12,660
a coincidence of sound.
514
00:33:12,660 --> 00:33:15,560
- And so I argued that it was the straw
515
00:33:15,560 --> 00:33:17,130
that broke the camel's back.
516
00:33:17,130 --> 00:33:20,660
And the judge decided, look,
they had all kinds of reasons
517
00:33:20,660 --> 00:33:24,610
to harm themselves, and to
make a case for that alone
518
00:33:24,610 --> 00:33:25,520
didn't hold water.
519
00:33:25,520 --> 00:33:27,940
- Prosecution have alleged
this and tried to paint
520
00:33:27,940 --> 00:33:30,690
this picture of drug-crazed
Satan worshipers,
521
00:33:30,690 --> 00:33:32,830
and nothing could be
further than the truth.
522
00:33:32,830 --> 00:33:35,380
It's absolutely ridiculous and bizarre,
523
00:33:35,380 --> 00:33:38,520
and people just don't
appreciate that we're humans,
524
00:33:38,520 --> 00:33:40,030
with feelings like everybody else,
525
00:33:40,030 --> 00:33:42,293
and we don't all sing about love.
526
00:33:58,491 --> 00:33:59,760
- Did you understand what he said?
527
00:33:59,760 --> 00:34:02,660
He said, looking back now,
the music would almost
528
00:34:02,660 --> 00:34:03,960
drive you crazy.
529
00:34:03,960 --> 00:34:05,430
- Drive you crazy.
530
00:34:05,430 --> 00:34:07,580
- Well, yeah, it did, I
wanted to climb the walls.
531
00:34:07,580 --> 00:34:08,780
I couldn't stand it.
532
00:34:08,780 --> 00:34:11,323
And his behavior would just change.
533
00:34:13,392 --> 00:34:14,600
- And you can't always
blame it on the parents.
534
00:34:14,600 --> 00:34:16,250
You can't always blame
it on the music industry.
535
00:34:16,250 --> 00:34:18,010
Can't always blame it on
movies and television.
536
00:34:18,010 --> 00:34:20,604
But all these things,
we have to acknowledge,
537
00:34:20,604 --> 00:34:23,860
are influential factors on
children and their decisions.
538
00:34:23,860 --> 00:34:27,043
So, all of these things should
be looked at and considered.
539
00:34:28,058 --> 00:34:30,475
(soft music)
540
00:34:43,490 --> 00:34:46,140
- Hitchcock was really
intrigued by this whole idea
541
00:34:46,140 --> 00:34:49,100
of subliminal effects in movies.
542
00:34:49,100 --> 00:34:52,110
In fact, the first time he
used it was in a film called
543
00:34:52,110 --> 00:34:54,570
Spellbound, which was a
black-and-white movie,
544
00:34:54,570 --> 00:34:57,360
but it had one frame that was in color.
545
00:34:57,360 --> 00:35:00,610
And it occurs when a character
is actually turning a gun
546
00:35:00,610 --> 00:35:03,240
on himself to commit suicide.
547
00:35:03,240 --> 00:35:04,950
And then, when he pulls the trigger,
548
00:35:04,950 --> 00:35:07,093
there's a single frame of red.
549
00:35:08,010 --> 00:35:10,700
What he had to do was to
pay an artist to basically
550
00:35:10,700 --> 00:35:14,433
hand-tint that one frame in
every print of Spellbound.
551
00:35:15,350 --> 00:35:17,733
So, he obviously took
this pretty seriously.
552
00:35:19,737 --> 00:35:22,154
(soft music)
553
00:35:29,140 --> 00:35:31,630
- Oh, I saw him in the
editingroom, where he would cut
554
00:35:31,630 --> 00:35:35,040
right down to the frame
certain, just frame by frame,
555
00:35:35,040 --> 00:35:36,950
where he'd want his cuts.
556
00:35:36,950 --> 00:35:40,480
So, he took a great deal
of time with the editor
557
00:35:40,480 --> 00:35:41,413
in what he wanted.
558
00:35:42,490 --> 00:35:44,770
- When he came to do
Psycho, he did something
559
00:35:44,770 --> 00:35:46,440
even more elaborate.
560
00:35:46,440 --> 00:35:49,790
Towards the end of the film,
there's a very slow dissolve
561
00:35:49,790 --> 00:35:53,410
to a shot of the police
pulling Janet Leigh's car
562
00:35:53,410 --> 00:35:55,110
out of the swamp.
563
00:35:55,110 --> 00:35:59,050
Well, during that dissolve,
Hitchcock superimposes
564
00:35:59,050 --> 00:36:03,680
this kind of skull-like
face on Tony Perkins' face.
565
00:36:03,680 --> 00:36:05,910
So, it creates a rather ghoulish effect,
566
00:36:05,910 --> 00:36:08,700
and obviously Hitchcock
thought that this increased
567
00:36:08,700 --> 00:36:11,907
the emotional punch of this
particular part of the movie.
568
00:36:23,050 --> 00:36:24,879
(tense theme music)
569
00:36:24,879 --> 00:36:27,249
(screaming)
570
00:36:27,249 --> 00:36:30,832
- [Woman In Shower]
Oh, no, oh, oh, oh, no!
571
00:36:32,678 --> 00:36:34,578
- Audiences are very gullible.
572
00:36:34,578 --> 00:36:37,920
I just feel that you can lead
an audience, like Hitchcock
573
00:36:37,920 --> 00:36:41,490
would do, and I think you
could do it with subliminal.
574
00:36:41,490 --> 00:36:43,750
It would be very effective.
575
00:36:43,750 --> 00:36:47,900
If murder and knife and that
sort of thing was intentionally
576
00:36:47,900 --> 00:36:50,630
put in, it was done, I wasn't around.
577
00:36:50,630 --> 00:36:53,933
It was done when he
worked with the writer.
578
00:37:04,060 --> 00:37:06,660
- Walter Murch and Richard
Beggs, with so many
579
00:37:06,660 --> 00:37:09,310
electronics in Apocalypse Now,
they were always mixing real
580
00:37:09,310 --> 00:37:12,580
sounds underneath, sounds
that weren't associated
581
00:37:12,580 --> 00:37:15,360
with the object, to make
you feel a certain way,
582
00:37:15,360 --> 00:37:18,200
or anything that would
heighten a certain fear
583
00:37:19,150 --> 00:37:20,343
during the warfare.
584
00:37:21,200 --> 00:37:25,510
- On top of that desire
to be very, very accurate
585
00:37:25,510 --> 00:37:30,303
was this desire to go
very deep psychologically.
586
00:37:31,290 --> 00:37:34,353
I mean, there were any
number of tricks or things
587
00:37:34,353 --> 00:37:37,173
that happened in the
soundtrack of that movie.
588
00:37:38,020 --> 00:37:41,800
During the helicopter
attack on the village,
589
00:37:41,800 --> 00:37:45,280
a wooden trestle bridge is
destroyed, and so these wooden
590
00:37:45,280 --> 00:37:48,520
timbers are, there are explosions.
591
00:37:48,520 --> 00:37:53,520
Also mixed in with that were
the sound of bowling pins
592
00:37:54,290 --> 00:37:57,123
being struck with a bowling ball.
593
00:38:03,260 --> 00:38:06,530
Things like that were used
extensively and in a lot
594
00:38:06,530 --> 00:38:07,843
of other movies, as well.
595
00:38:09,610 --> 00:38:12,410
- [Christopher] I know in
The Godfather, you wanna make
596
00:38:12,410 --> 00:38:14,300
it seem something's gonna happen?
597
00:38:14,300 --> 00:38:16,923
They mixed a baby cry and stuff like that.
598
00:38:19,008 --> 00:38:22,954
(baby crying with dog barking)
599
00:38:22,954 --> 00:38:25,550
- [Richard] The baby crying is very,
600
00:38:25,550 --> 00:38:28,430
very important to pay
attention to because otherwise
601
00:38:28,430 --> 00:38:29,690
there's no future.
602
00:38:29,690 --> 00:38:31,960
That's why baby's cries are so irritating.
603
00:38:31,960 --> 00:38:33,134
You can't ignore it.
604
00:38:33,134 --> 00:38:35,884
- [Priest] Do you renounce Satan?
605
00:38:37,960 --> 00:38:39,220
- I do renounce him.
606
00:38:39,220 --> 00:38:42,270
- To me, that's creative,
and that's tapping
607
00:38:42,270 --> 00:38:44,290
into this part of the brain.
608
00:38:44,290 --> 00:38:47,500
- If you want something
out in front of people,
609
00:38:47,500 --> 00:38:49,220
you don't hit them over the head with it,
610
00:38:49,220 --> 00:38:52,250
but you have it there
so the audience maybe
611
00:38:52,250 --> 00:38:53,390
doesn't realize that.
612
00:38:53,390 --> 00:38:55,730
But it's imprinted in
their mind that it's,
613
00:38:55,730 --> 00:38:57,120
where did I see that?
614
00:38:57,120 --> 00:39:00,380
- Friedkin was another director
who was rather intrigued
615
00:39:00,380 --> 00:39:03,330
by this idea, and in
his film The Exorcist,
616
00:39:03,330 --> 00:39:06,750
he actually uses subliminal
shots in at least two
617
00:39:06,750 --> 00:39:09,330
very key parts of the film.
618
00:39:09,330 --> 00:39:11,433
One of them's in a dream sequence.
619
00:39:14,630 --> 00:39:16,863
The other is during the actual exorcism.
620
00:39:18,384 --> 00:39:21,311
- [Priest] Serpents and
scorpions to confront
621
00:39:21,311 --> 00:39:22,728
this cruel demon.
622
00:39:23,733 --> 00:39:27,420
- What you see are very
brief, two-frame shots
623
00:39:27,420 --> 00:39:30,070
of this kind of cadaverous face.
624
00:39:30,070 --> 00:39:32,540
- And so, my brothers and
I would always freeze-frame
625
00:39:32,540 --> 00:39:34,360
on that one frame, and it's terrifying.
626
00:39:34,360 --> 00:39:35,720
You don't even want to look at it.
627
00:39:35,720 --> 00:39:37,870
So, it does something to you.
628
00:39:37,870 --> 00:39:40,720
So, the question is,
why are you doing that?
629
00:39:40,720 --> 00:39:43,610
In my mind, The Exorcist
was a groundbreaking film.
630
00:39:43,610 --> 00:39:44,890
It had never been done before.
631
00:39:44,890 --> 00:39:46,410
So, he was really
experimenting with the cause
632
00:39:46,410 --> 00:39:48,583
of being totally afraid and fear.
633
00:39:50,805 --> 00:39:53,305
(eerie music)
634
00:40:07,569 --> 00:40:10,069
(gun firing)
635
00:40:16,978 --> 00:40:19,395
(soft music)
636
00:40:21,250 --> 00:40:24,100
- Last June, delegates to the
Southern Baptist convention's
637
00:40:24,100 --> 00:40:27,480
annual meeting voted
to boycott Walt Disney.
638
00:40:27,480 --> 00:40:30,410
- They're pushing a
Christian-bashing, family-bashing,
639
00:40:30,410 --> 00:40:31,780
pro-homosexual agenda.
640
00:40:31,780 --> 00:40:35,870
There was the suggestion that
a clergyman became sexually
641
00:40:35,870 --> 00:40:39,090
aroused while he was
performing a marriage ceremony.
642
00:40:39,090 --> 00:40:42,280
- The allegedly offending
bulge goes by in less
643
00:40:42,280 --> 00:40:43,143
than a second.
644
00:40:44,056 --> 00:40:47,240
But if you were to slow down
a few frames of this scene,
645
00:40:47,240 --> 00:40:50,080
you might think the preacher
was indeed more than happy
646
00:40:50,080 --> 00:40:51,850
to see Ariel.
647
00:40:51,850 --> 00:40:54,150
There, right there,
right there, right there.
648
00:40:54,150 --> 00:40:55,010
What is it?
649
00:40:55,010 --> 00:40:57,993
- It is clearly his knee,
everybody knows it's his knee.
650
00:41:00,100 --> 00:41:02,720
- We ask for a transformation of Disney,
651
00:41:02,720 --> 00:41:04,383
or Disney will go down!
652
00:41:05,257 --> 00:41:08,590
(soft orchestral theme)
653
00:41:46,270 --> 00:41:49,040
- It's just people spending
too much time looking
654
00:41:49,040 --> 00:41:50,490
for things that aren't there.
655
00:42:12,490 --> 00:42:15,750
- That's how we can sell
sex to little girls, ha, ha!
656
00:42:15,750 --> 00:42:18,830
See, if make the posters
with little girls reaching
657
00:42:18,830 --> 00:42:22,460
for your junk, then you have
to wear purity rings, or else
658
00:42:22,460 --> 00:42:24,983
Disney company looks bad, ha, ha.
659
00:42:27,531 --> 00:42:30,531
(soft string music)
660
00:42:33,320 --> 00:42:36,070
- We thank you so much
for this bountiful harvest
661
00:42:36,070 --> 00:42:41,070
of Domino's, KFC, and the
always delicious Taco Bell.
662
00:42:42,520 --> 00:42:45,280
- You can see that the
movie star's holding a Pepsi
663
00:42:45,280 --> 00:42:48,350
right there, but you're not
thinking of it as a commercial.
664
00:42:48,350 --> 00:42:49,940
You're thinking of it as a movie.
665
00:42:49,940 --> 00:42:53,356
- Converse All-Stars, vintage 2004.
666
00:42:53,356 --> 00:42:54,255
(chuckling)
667
00:42:54,255 --> 00:42:55,200
Don't turn your face up like that.
668
00:42:55,200 --> 00:42:56,980
I know you want some,
all you got to do is ask.
669
00:42:56,980 --> 00:43:00,610
- Even product placement is
normally a subliminal thing
670
00:43:00,610 --> 00:43:02,310
because you really don't think, hey,
671
00:43:02,310 --> 00:43:05,480
that guy's drinking a
Coke, but you do see it,
672
00:43:05,480 --> 00:43:07,393
and it does register in your brain.
673
00:43:12,172 --> 00:43:15,373
(woman screaming)
674
00:43:15,373 --> 00:43:17,706
(screaming)
675
00:43:23,060 --> 00:43:25,070
- I think that's the best way
to do it, than hitting them
676
00:43:25,070 --> 00:43:27,520
over the head with a
product right in their face.
677
00:43:28,544 --> 00:43:31,794
(dramatic theme music)
678
00:43:36,724 --> 00:43:39,224
(ET sounding)
679
00:43:43,190 --> 00:43:44,900
- So, in some sense, I
thinkyou could say even
680
00:43:44,900 --> 00:43:48,760
product placements are probably
the most successful form
681
00:43:48,760 --> 00:43:50,463
of subliminal advertising.
682
00:43:53,370 --> 00:43:55,123
- I want the perfect food.
683
00:43:58,782 --> 00:44:01,782
(low TV chattering)
684
00:44:07,316 --> 00:44:08,650
(upbeat music)
685
00:44:08,650 --> 00:44:10,000
- [Advertiser] Imagine all those burgers
686
00:44:10,000 --> 00:44:11,843
in your stomach right now.
687
00:44:13,472 --> 00:44:14,305
Mm-mmm.
688
00:44:17,402 --> 00:44:19,985
(upbeat music)
689
00:44:36,830 --> 00:44:39,130
- The average TV viewer sees about
690
00:44:39,130 --> 00:44:41,163
30,000 commercials per year.
691
00:44:43,230 --> 00:44:46,793
That's 30,000 repetitions
of a single message.
692
00:44:49,031 --> 00:44:52,050
And the single message is, buy this.
693
00:44:52,050 --> 00:44:53,750
Do this.
694
00:44:53,750 --> 00:44:55,870
It's gonna make you feel better.
695
00:44:55,870 --> 00:44:57,003
You're gonna like it.
696
00:44:57,850 --> 00:45:00,760
If you're not doing it,
you're probably not very hip.
697
00:45:00,760 --> 00:45:05,073
This is gonna solve a
problem for you 30,000 times.
698
00:45:06,308 --> 00:45:07,352
♪ Red white ♪
699
00:45:07,352 --> 00:45:08,992
♪ Red white and blue ♪
700
00:45:08,992 --> 00:45:11,522
♪ It's the American way
it's the American me ♪
701
00:45:11,522 --> 00:45:14,082
♪ It's the American you ♪
702
00:45:14,082 --> 00:45:16,610
- [Advertiser] Is the American way.
703
00:45:16,610 --> 00:45:21,390
- Systemically, advertising
works better on people
704
00:45:21,390 --> 00:45:23,757
who are lonely and afraid.
705
00:45:23,757 --> 00:45:26,380
- It's kind of a form of reverse therapy.
706
00:45:26,380 --> 00:45:29,040
You go to a therapist
because he wants to resolve
707
00:45:29,040 --> 00:45:30,930
your unconscious conflicts
and make you feel
708
00:45:30,930 --> 00:45:32,530
better about yourself.
709
00:45:32,530 --> 00:45:36,230
But media has exactly
the opposite orientation.
710
00:45:36,230 --> 00:45:39,670
- You need to create
tension in the viewer,
711
00:45:39,670 --> 00:45:42,230
conscious tension and
anxiety so that they look
712
00:45:42,230 --> 00:45:45,697
to a product for relief.
713
00:45:45,697 --> 00:45:49,417
- Can you afford not to be in good hands?
714
00:45:56,960 --> 00:45:59,610
- If people are happy,
they're not gonna buy stuff
715
00:45:59,610 --> 00:46:00,800
they don't need.
716
00:46:00,800 --> 00:46:02,900
- There's been memos that
have been circulated,
717
00:46:02,900 --> 00:46:06,570
where insider advertising
executives have said,
718
00:46:06,570 --> 00:46:08,900
it's our job to make women
719
00:46:08,900 --> 00:46:10,713
feel bad about themselves.
720
00:46:13,190 --> 00:46:15,130
- We really believe that this is the way
721
00:46:15,130 --> 00:46:16,550
a woman should look.
722
00:46:16,550 --> 00:46:21,460
This version of some guy's
marketing plan that he set up.
723
00:46:21,460 --> 00:46:22,790
- [Wilson] Oh, look at that pretty ad.
724
00:46:22,790 --> 00:46:25,721
I like the boobs I'm
looking at, or I love.
725
00:46:25,721 --> 00:46:28,283
they don't realize that
they're being engineered.
726
00:46:30,230 --> 00:46:34,260
- We could look at things
like anorexia and bulimia.
727
00:46:34,260 --> 00:46:36,760
As far as I'm concerned,
you can look at that
728
00:46:36,760 --> 00:46:38,873
and say this is a media-driven event.
729
00:46:41,520 --> 00:46:43,610
- [Joe] Our families are being destroyed.
730
00:46:43,610 --> 00:46:45,630
I mean, we've never, in
the history of humanity,
731
00:46:45,630 --> 00:46:48,760
been under an assault, 'cause
we've never had mass media
732
00:46:48,760 --> 00:46:49,653
like we do today.
733
00:46:51,580 --> 00:46:54,830
(rhythmic theme music)
734
00:47:18,760 --> 00:47:21,120
- Is the purpose of the
television ad to make you
735
00:47:21,120 --> 00:47:24,550
an informed consumer,
making a rational choice?
736
00:47:24,550 --> 00:47:25,410
No.
737
00:47:25,410 --> 00:47:29,080
Purpose of the ad is to delude
and deceive you with imagery.
738
00:47:29,080 --> 00:47:30,270
So, you'll be uninformed, and you'll make
739
00:47:30,270 --> 00:47:31,523
an irrational choice.
740
00:47:33,000 --> 00:47:35,500
That's what business spends
hundreds of billions of dollars
741
00:47:35,500 --> 00:47:36,333
a year on.
742
00:47:36,333 --> 00:47:38,870
And the last thing they want is markets.
743
00:47:38,870 --> 00:47:41,503
What they want is coercion and control.
744
00:47:44,670 --> 00:47:49,310
When Goebbels developed a
powerful propaganda system
745
00:47:49,310 --> 00:47:52,500
in Nazi Germany, they
were explicitly borrowing,
746
00:47:52,500 --> 00:47:57,440
very explicit, from U.S.
commercial propaganda,
747
00:47:57,440 --> 00:48:00,860
commercial advertising
to copy these techniques.
748
00:48:00,860 --> 00:48:03,570
You know, simple slogans
repeated over and over again,
749
00:48:03,570 --> 00:48:07,430
appealing to the emotions,
all those ideas which had been
750
00:48:07,430 --> 00:48:09,683
worked into practically a science.
751
00:48:25,330 --> 00:48:27,820
- If we don't have any
kind of critical analysis,
752
00:48:27,820 --> 00:48:30,380
some kind of overreaching way in order
753
00:48:30,380 --> 00:48:33,830
to analyze and understand
what's being fed to us,
754
00:48:33,830 --> 00:48:36,900
how people can be manipulated.
755
00:48:36,900 --> 00:48:38,400
People enjoy the manipulation.
756
00:48:39,240 --> 00:48:42,853
Advertising is fun, reality's boring.
757
00:48:43,730 --> 00:48:47,360
- You take the blue pill, the story ends.
758
00:48:47,360 --> 00:48:49,386
You wake up in your bed
and believe whatever
759
00:48:49,386 --> 00:48:50,423
you want to believe.
760
00:48:50,423 --> 00:48:53,433
You take the red pill,
you stay in wonderland,
761
00:48:54,950 --> 00:48:57,523
and I show you how deep
the rabbit hole goes.
762
00:48:58,540 --> 00:49:00,040
All I'm offering is the truth.
763
00:49:08,040 --> 00:49:08,873
- Let's see.
764
00:49:11,160 --> 00:49:12,350
TV, pretty much.
765
00:49:14,940 --> 00:49:18,460
- Advertisers are looking
to get the attention
766
00:49:18,460 --> 00:49:21,770
of younger and younger children.
767
00:49:21,770 --> 00:49:26,770
And any advertising
directed to a young child
768
00:49:27,360 --> 00:49:29,013
should be considered subliminal,
769
00:49:30,510 --> 00:49:33,830
because young children don't
know the difference between
770
00:49:33,830 --> 00:49:35,630
the ad and the program.
771
00:49:35,630 --> 00:49:38,253
It all blends seamlessly together.
772
00:49:39,980 --> 00:49:44,410
- Any advertising to
four-year-olds or five-year-olds
773
00:49:44,410 --> 00:49:48,840
or six-year-olds is dealing
with a consciousness
774
00:49:48,840 --> 00:49:51,410
which is not using rational processes.
775
00:49:51,410 --> 00:49:54,563
- People use the television
asa babysitter, right?
776
00:49:55,460 --> 00:49:57,940
They plop their kid down in front of a TV,
777
00:49:57,940 --> 00:50:00,830
and there's no guidance,
there's no instruction.
778
00:50:00,830 --> 00:50:03,610
There's no parent sitting
there, watching TV with the kid.
779
00:50:03,610 --> 00:50:06,310
- They start targeting
children at nine months old.
780
00:50:06,310 --> 00:50:09,680
They noted that by two
years old, they can achieve
781
00:50:09,680 --> 00:50:12,550
brand loyalty and recognition.
782
00:50:12,550 --> 00:50:13,693
This is extraordinary.
783
00:50:14,640 --> 00:50:17,460
- [Interviewer] When you see
something on TV that you want,
784
00:50:17,460 --> 00:50:18,810
what do you do?
785
00:50:18,810 --> 00:50:20,400
- Ask my mom for it?
786
00:50:20,400 --> 00:50:22,123
- [Interviewer] And what if she says no?
787
00:50:23,910 --> 00:50:27,673
- I just keep asking
and annoying her for it.
788
00:50:32,240 --> 00:50:35,220
- You know, every psychology
student discusses, of course,
789
00:50:35,220 --> 00:50:38,690
the four fundamental drives, the four Fs.
790
00:50:38,690 --> 00:50:42,040
There is fight, flight, feeding...
791
00:50:42,970 --> 00:50:44,016
(woman moaning briefly)
792
00:50:44,016 --> 00:50:46,220
You never forget the four F's when they're
793
00:50:46,220 --> 00:50:48,030
explained to you that way.
794
00:50:48,030 --> 00:50:50,620
Our society, largely driven in part
795
00:50:50,620 --> 00:50:54,720
by advertisers motivating us to consume,
796
00:50:54,720 --> 00:50:56,960
we end up with the fifth drive.
797
00:50:56,960 --> 00:50:59,828
It's more, more.
798
00:50:59,828 --> 00:51:01,716
♪ Give me more give me more ♪
799
00:51:01,716 --> 00:51:03,847
♪ Give me give me give me more ♪
800
00:51:03,847 --> 00:51:06,110
♪ Give me give me more give me ♪
801
00:51:06,110 --> 00:51:07,530
♪ Give me give me ♪
802
00:51:07,530 --> 00:51:11,830
- We systematically desensitize
their threshold of arousal
803
00:51:11,830 --> 00:51:15,990
by increasing the amount
of stimuli that we deliver,
804
00:51:15,990 --> 00:51:19,763
whether it's sexual or
violent or gross in nature.
805
00:51:20,750 --> 00:51:25,750
And so the more begins with
I want more stimulation.
806
00:51:26,600 --> 00:51:29,840
And then it continues through
everything else, whether it's
807
00:51:29,840 --> 00:51:34,840
more food, more alcohol and
drugs, more cars, more money,
808
00:51:35,720 --> 00:51:38,670
more power, more women, more.
809
00:51:38,670 --> 00:51:40,243
More, more, more.
810
00:51:43,340 --> 00:51:47,460
- I mean, why are people maxed
out on their credit cards,
811
00:51:47,460 --> 00:51:50,790
buying things that, who knows
if they need them or not?
812
00:51:50,790 --> 00:51:55,040
Consumerism becomes a secular
religion, where we use certain
813
00:51:55,040 --> 00:51:57,513
material goods to fill holes in our souls.
814
00:51:58,360 --> 00:52:01,370
Any one of us can be trapped by this.
815
00:52:01,370 --> 00:52:04,760
I would ask anyone to look
around their house at how many
816
00:52:04,760 --> 00:52:06,730
things that any of us have
bought over the course
817
00:52:06,730 --> 00:52:08,713
of the last 10 years we don't use.
818
00:52:10,860 --> 00:52:13,430
- Simply knowing what's going
on is not gonna protect you
819
00:52:13,430 --> 00:52:14,540
from the effect.
820
00:52:14,540 --> 00:52:17,110
You can know perfectly well that they put
821
00:52:17,110 --> 00:52:20,970
this gorgeous model in an
ad to get you all excited
822
00:52:20,970 --> 00:52:22,700
about Coors beer.
823
00:52:22,700 --> 00:52:24,303
Fact is, it's still gonna work.
824
00:52:26,450 --> 00:52:28,540
- [Eldon] We're all consuming and acting
825
00:52:28,540 --> 00:52:32,110
and behaving precisely the
way that they want us to.
826
00:52:32,110 --> 00:52:35,890
- It's what the church does,
it's what monarchs did.
827
00:52:35,890 --> 00:52:38,063
It's what advertisers do.
828
00:52:38,969 --> 00:52:41,163
And, the game continues.
829
00:52:43,130 --> 00:52:46,210
- Some are wondering if perhaps
there was a subliminal ad,
830
00:52:46,210 --> 00:52:49,468
a flash of a commercial
product, seen on the show.
831
00:52:49,468 --> 00:52:52,468
(rock guitar music)
832
00:53:37,244 --> 00:53:40,744
(upbeat electronic music)
833
00:53:53,673 --> 00:53:55,270
- [Wilson] When you look at
something, smell something,
834
00:53:55,270 --> 00:53:57,306
hear something that's going
into your brain at the speed
835
00:53:57,306 --> 00:54:01,360
of light almost and all being retained.
836
00:54:01,360 --> 00:54:03,950
- He claimed that he had
conducted a secret experiment
837
00:54:03,950 --> 00:54:05,250
in a New Jersey cinema
in which he had flashed
838
00:54:05,250 --> 00:54:08,897
the words hungry, eat
popcorn, and drink Coca-Cola.
839
00:54:08,897 --> 00:54:11,790
- And it puts it in your mind
that you maybe want a Coke?
840
00:54:11,790 --> 00:54:13,650
- [Eldon] The public got very nervous
841
00:54:13,650 --> 00:54:15,830
and very excited about it.
842
00:54:15,830 --> 00:54:19,460
♪ Strawberry fields forever ♪
843
00:54:19,460 --> 00:54:22,173
- I buried Paul, that
kind of thing, whatever.
844
00:54:23,260 --> 00:54:27,730
- [Vivian] Are there
subliminal do its on the song?
845
00:54:27,730 --> 00:54:28,580
- Absolutely not.
846
00:54:29,433 --> 00:54:31,377
♪ Do it ♪
847
00:54:31,377 --> 00:54:32,350
♪ Do it ♪
848
00:54:32,350 --> 00:54:35,840
- Why are people maxed
out on their credit cards,
849
00:54:35,840 --> 00:54:38,270
buying things that, who knows
if they need them or not?
850
00:54:38,270 --> 00:54:41,350
- Some are wondering if perhaps
there was a subliminal ad,
851
00:54:41,350 --> 00:54:43,850
a flash of a commercial
product, seen on the show.
852
00:55:41,080 --> 00:55:43,270
- In the research that
was conducted by the Roper
853
00:55:43,270 --> 00:55:48,270
Organization, they found that
57% of Americans believe that
854
00:55:48,550 --> 00:55:51,270
subliminal advertising happens.
855
00:55:51,270 --> 00:55:53,000
I think there's so much in the air,
856
00:55:53,000 --> 00:55:58,000
there's so much a sense of
sort of distrust in government,
857
00:55:58,810 --> 00:56:03,660
in powerful leadership that
I wouldn't be surprised
858
00:56:03,660 --> 00:56:06,560
to find that more people now believe
859
00:56:06,560 --> 00:56:08,660
that subliminal advertising is practiced
860
00:56:08,660 --> 00:56:10,563
than have in previous decades.
861
00:56:12,616 --> 00:56:15,949
(dramatic theme music)
862
00:56:19,300 --> 00:56:21,230
- Well, I'm sure it does.
863
00:56:21,230 --> 00:56:23,540
Can't say I've ever
picked up on it myself.
864
00:56:23,540 --> 00:56:25,920
- There's got to be
something, but I haven't,
865
00:56:25,920 --> 00:56:27,570
really noticed that.
866
00:56:27,570 --> 00:56:29,440
- Not as much, I don't think, nowadays.
867
00:56:29,440 --> 00:56:31,356
I think it's pretty straightforward.
868
00:56:31,356 --> 00:56:33,260
- I think there are certain
advertising companies
869
00:56:33,260 --> 00:56:36,660
that for whatever, to
try to market an item,
870
00:56:36,660 --> 00:56:38,250
just subliminally they'll
throw something in,
871
00:56:38,250 --> 00:56:40,072
and you don't even think about it.
872
00:56:40,072 --> 00:56:42,790
- Definitely, definitely, yeah.
873
00:56:42,790 --> 00:56:45,590
- When I watch television
for a couple hours,
874
00:56:45,590 --> 00:56:48,770
suddenly I'm very hungry, and I do realize
875
00:56:48,770 --> 00:56:51,730
that it's from the advertising
of the subliminal messages.
876
00:56:51,730 --> 00:56:53,846
- You mean like the Camel cigarettes?
877
00:56:53,846 --> 00:56:54,679
- There you go.
878
00:56:54,679 --> 00:56:56,023
- The image on the camel?
879
00:56:56,023 --> 00:56:58,500
I'm sure that exists, absolutely.
880
00:56:58,500 --> 00:57:00,300
- I'm sure it exists, I
don't really know much
881
00:57:00,300 --> 00:57:02,570
about the technology,
but I'm sure it does.
882
00:57:02,570 --> 00:57:03,840
- I know it's supposed to be illegal,
883
00:57:03,840 --> 00:57:05,260
but I know it exists, still.
884
00:57:05,260 --> 00:57:06,510
- [Interviewer] Yeah,
you've heard it was illegal?
885
00:57:06,510 --> 00:57:07,343
- Yeah.
886
00:57:07,343 --> 00:57:08,176
- [Interviewer] OK.
887
00:57:08,176 --> 00:57:10,470
- My best example of subliminal
messaging would be like
888
00:57:10,470 --> 00:57:12,630
when you watch a movie,
and all the sudden you see
889
00:57:12,630 --> 00:57:14,640
everybody's drinking Pepsi.
890
00:57:14,640 --> 00:57:17,050
- I don't know, I don't know.
891
00:57:17,050 --> 00:57:18,930
- I think that the colors are subliminal.
892
00:57:18,930 --> 00:57:21,330
No one really realizes that
most things are a certain
893
00:57:21,330 --> 00:57:22,707
color for a reason.
894
00:57:22,707 --> 00:57:25,716
- Oh, I do believe that
advertising agencies use
895
00:57:25,716 --> 00:57:27,783
subliminals in their advertising.
896
00:57:29,306 --> 00:57:32,639
(tense rhythmic theme)
897
00:57:48,010 --> 00:57:50,490
- To be effective, a subliminal
message has to either
898
00:57:50,490 --> 00:57:54,370
stimulate an unconscious
anxiety or satisfy
899
00:57:54,370 --> 00:57:56,290
an unconscious fantasy.
900
00:57:56,290 --> 00:57:58,410
- You discover very quickly
that the human brain
901
00:57:58,410 --> 00:58:00,660
is extremely sensitized.
902
00:58:00,660 --> 00:58:02,530
The things that deal with
the beginning of life,
903
00:58:02,530 --> 00:58:06,827
reproduction, sex, as we vulgarize it,
904
00:58:06,827 --> 00:58:08,830
and the end of life, death.
905
00:58:08,830 --> 00:58:11,560
Now, if you can plant something
in there that's strongly
906
00:58:11,560 --> 00:58:14,500
motivating, sex and death, the unconscious
907
00:58:14,500 --> 00:58:16,190
will remember that for a long time.
908
00:58:16,190 --> 00:58:17,540
We don't know for how long.
909
00:58:19,258 --> 00:58:21,841
(eerie music)
910
00:58:29,180 --> 00:58:34,180
- Most people can see
what they want to see
911
00:58:34,920 --> 00:58:36,620
in almost anything.
912
00:58:36,620 --> 00:58:40,490
And there's an author,
who's a, I mean, it's a sad
913
00:58:40,490 --> 00:58:45,490
and paranoid guy, who sees
sexual imagery in ice cubes
914
00:58:45,850 --> 00:58:47,910
and everywhere he looks.
915
00:58:47,910 --> 00:58:50,693
- Is there any way you could
call that something else?
916
00:58:51,593 --> 00:58:52,800
I mean, it's not a telescope.
917
00:58:52,800 --> 00:58:54,570
It's not the Leaning Tower of Pisa.
918
00:58:54,570 --> 00:58:56,305
It's a penis.
919
00:58:56,305 --> 00:58:58,360
The problem is, we hide
the stuff from ourselves.
920
00:58:58,360 --> 00:58:59,740
We don't want to deal with it.
921
00:58:59,740 --> 00:59:01,960
Once you come to terms with this,
922
00:59:01,960 --> 00:59:03,880
it turns the whole world upside down.
923
00:59:03,880 --> 00:59:08,793
If medieval artists could do
it, why not chicken Mcnuggets?
924
00:59:20,470 --> 00:59:22,110
The S, E, X is all over the cracker.
925
00:59:22,110 --> 00:59:23,800
Makes them taste better.
926
00:59:23,800 --> 00:59:25,130
I love Ritz crackers.
927
00:59:25,130 --> 00:59:27,610
- The fact that he made some
allegations that are not
928
00:59:27,610 --> 00:59:30,537
credible doesn't mean that
the substance of what he had
929
00:59:30,537 --> 00:59:34,173
to say wasn't logical
and totally persuasive.
930
00:59:39,940 --> 00:59:43,800
- This ad appeared on the back
cover of Playboy and Time,
931
00:59:43,800 --> 00:59:46,430
and the ad was used for about three years.
932
00:59:46,430 --> 00:59:49,560
How could this stuff ever
sell Johnnie Walker scotch?
933
00:59:49,560 --> 00:59:52,730
They didn't put any scotch
in the glass, glass is empty.
934
00:59:52,730 --> 00:59:55,900
Now, if you look at the ice
cube that's on the table,
935
00:59:55,900 --> 00:59:57,160
the right side of that ice cube,
936
00:59:57,160 --> 00:59:59,320
you see an interesting-looking face,
937
00:59:59,320 --> 01:00:03,103
a grotesque, almost surrealistic mask.
938
01:00:04,760 --> 01:00:07,303
Isn't that an interesting
figure to put in an ad?
939
01:00:08,420 --> 01:00:12,670
It's a monster with circling
arms and the skull-like face.
940
01:00:12,670 --> 01:00:13,503
It's the death symbol.
941
01:00:13,503 --> 01:00:15,963
There are a dozen of them
in these six ice cubes.
942
01:00:18,573 --> 01:00:21,240
(upbeat music)
943
01:00:27,030 --> 01:00:30,520
- The predominant trend in
modern subliminal advertising
944
01:00:30,520 --> 01:00:35,520
seems to be sexual assault
or sexual violence.
945
01:00:36,030 --> 01:00:37,810
And this is an example of that.
946
01:00:37,810 --> 01:00:40,910
If you look at her facial
expression, it could be that
947
01:00:40,910 --> 01:00:43,203
she's finding it extremely unpleasant.
948
01:00:44,430 --> 01:00:47,300
And the person on the
left seems to be violently
949
01:00:47,300 --> 01:00:51,073
ripping her necklace from her throat.
950
01:00:52,660 --> 01:00:56,000
- Well, it reinforces the
idea that women are victims
951
01:00:56,000 --> 01:00:58,380
and that it's sexy for
a woman to be a victim.
952
01:00:58,380 --> 01:01:01,270
And that's very powerful and
very important to maintain
953
01:01:01,270 --> 01:01:03,130
status quo in our culture.
954
01:01:03,130 --> 01:01:06,790
And that's how you can
convince men also that
955
01:01:06,790 --> 01:01:08,690
she deserves to be violated.
956
01:01:08,690 --> 01:01:12,890
She wants to be hurt, look at her.
957
01:01:12,890 --> 01:01:14,950
- This Benson & Hedges ad first appeared
958
01:01:14,950 --> 01:01:18,463
on the back cover of Time
magazine and also in Oui magazine.
959
01:01:19,550 --> 01:01:23,190
On a conscious level, the ad
is promising sexual excitement.
960
01:01:23,190 --> 01:01:24,810
But in an unconscious level,
961
01:01:24,810 --> 01:01:27,390
it's stimulating sexual anxiety.
962
01:01:27,390 --> 01:01:30,500
And the reason is that lady's
backbone has been carefully
963
01:01:30,500 --> 01:01:33,523
airbrushed to resemble
an erect male phallus.
964
01:01:35,660 --> 01:01:38,640
Anxiety is associated with
the consumption of cigarettes.
965
01:01:38,640 --> 01:01:41,270
We all know that people smoke
more when they're nervous.
966
01:01:41,270 --> 01:01:43,050
It's totally logical to think that
967
01:01:43,050 --> 01:01:45,563
making them nervous
induces them to smoke more.
968
01:01:46,420 --> 01:01:49,608
- To really intend to make people anxious,
969
01:01:49,608 --> 01:01:52,980
and you don't know how that
person deals with anxiety,
970
01:01:52,980 --> 01:01:54,760
the only thing you're wanting is that
971
01:01:54,760 --> 01:01:56,053
he light up a cigarette.
972
01:01:56,960 --> 01:01:59,620
But you don't know what
else it might do, OK?
973
01:01:59,620 --> 01:02:02,190
That to me is outrageous.
974
01:02:02,190 --> 01:02:06,313
- If you're very sensitive
to the idea of phalluses,
975
01:02:06,313 --> 01:02:08,490
you're gonna have a much
harder time seeing the phallus
976
01:02:08,490 --> 01:02:11,510
in the Benson & Hedges
ad than if you're not.
977
01:02:11,510 --> 01:02:14,610
And if you're more sensitive
to it, it's more likely
978
01:02:14,610 --> 01:02:17,770
to have a greater effect
on you unconsciously.
979
01:02:17,770 --> 01:02:21,510
- So, in that respect, they
are tapping into something
980
01:02:21,510 --> 01:02:25,010
that I think is strong, potentially,
981
01:02:25,010 --> 01:02:27,183
and, therefore, is very worrisome.
982
01:02:28,240 --> 01:02:33,240
- It isn't that the cues,
the stimulants are invisible
983
01:02:33,390 --> 01:02:34,470
to the naked eye.
984
01:02:34,470 --> 01:02:36,080
It's just that we don't recognize them
985
01:02:36,080 --> 01:02:38,030
for what they are.
986
01:02:38,030 --> 01:02:40,930
So, the most notorious example
of this would be the Newport
987
01:02:40,930 --> 01:02:44,890
cigarette ads, which
simply show happy couples
988
01:02:44,890 --> 01:02:46,660
frolicking in the green.
989
01:02:46,660 --> 01:02:49,560
But you realize, after you look closely,
990
01:02:49,560 --> 01:02:53,830
that these are really sort
of sadomasochistic dramas
991
01:02:53,830 --> 01:02:57,410
that either the man or the
woman is in fatal control
992
01:02:57,410 --> 01:02:58,680
of the situation.
993
01:02:58,680 --> 01:03:01,270
So, that would strike me as a good example
994
01:03:01,270 --> 01:03:03,040
of a subliminal pitch.
995
01:03:03,040 --> 01:03:04,970
It's all right there on the surface.
996
01:03:04,970 --> 01:03:07,780
You just don't know that the surface is,
997
01:03:07,780 --> 01:03:09,773
in fact, exactly what it is.
998
01:03:11,330 --> 01:03:14,100
- For me, the bottom line,
as I was saying before,
999
01:03:14,100 --> 01:03:17,340
you don't mess with the
unconscious, 'cause you don't know.
1000
01:03:17,340 --> 01:03:19,453
You don't know what the effects might be.
1001
01:03:23,060 --> 01:03:26,580
- After spending five
or 10 years looking for
1002
01:03:26,580 --> 01:03:31,580
any truth at all in it, I don't
see any use of subliminals,
1003
01:03:35,160 --> 01:03:37,390
as they were defined in the 70s.
1004
01:03:38,593 --> 01:03:41,010
(rock music)
1005
01:03:49,976 --> 01:03:52,772
♪ Why waste your time ♪
1006
01:03:52,772 --> 01:03:55,573
♪ Wondering what's wrong ♪
1007
01:03:55,573 --> 01:03:58,416
♪ Wondering what's right ♪
1008
01:03:58,416 --> 01:04:01,329
♪ In front of your eyes ♪
1009
01:04:01,329 --> 01:04:04,262
♪ What makes you sick ♪
1010
01:04:04,262 --> 01:04:07,089
♪ Don't waste your time ♪
1011
01:04:07,089 --> 01:04:12,089
♪ Wondering what makes you tick ♪
1012
01:04:13,006 --> 01:04:15,703
♪ Invisible truth ♪
1013
01:04:15,703 --> 01:04:18,748
♪ Invisible lies ♪
1014
01:04:18,748 --> 01:04:23,748
♪ Invisible man behind the curtain ♪
1015
01:04:24,577 --> 01:04:27,447
♪ Why waste your time ♪
1016
01:04:27,447 --> 01:04:30,391
♪ Questioning truth ♪
1017
01:04:30,391 --> 01:04:34,974
♪ You know it but you can't be certain ♪
1018
01:04:36,627 --> 01:04:39,044
(rock music)
1019
01:04:44,136 --> 01:04:47,021
♪ Well sex ain't what I need ♪
1020
01:04:47,021 --> 01:04:49,980
♪ But sex gets the job done ♪
1021
01:04:49,980 --> 01:04:54,980
♪ It's not like you've
been shooting heroin ♪
1022
01:04:55,837 --> 01:04:58,694
♪ Buy a new wardrobe ♪
1023
01:04:58,694 --> 01:05:01,594
♪ Buy a new Audi ♪
1024
01:05:01,594 --> 01:05:03,726
♪ Don't wonder where alL ♪
1025
01:05:03,726 --> 01:05:05,820
- I've worked inside ad agencies.
1026
01:05:05,820 --> 01:05:07,943
I've worked side by side with evil people.
1027
01:05:09,980 --> 01:05:13,978
Did anybody anywhere
do any of this, and no.
1028
01:05:13,978 --> 01:05:16,395
(rock music)
1029
01:05:31,350 --> 01:05:32,970
- I remember the first
commercial I ever did
1030
01:05:32,970 --> 01:05:34,780
was a Hawaiian Punch commercial.
1031
01:05:34,780 --> 01:05:39,780
I remember putting the
message, sugar is bad for you.
1032
01:05:40,690 --> 01:05:45,430
Just set it in low
volume in the background,
1033
01:05:45,430 --> 01:05:47,480
and everybody in the room's
tapping their pencils,
1034
01:05:47,480 --> 01:05:50,840
and they're just all these
execs and the creative people.
1035
01:05:50,840 --> 01:05:54,490
And they're all going, yeah,
that's Hawaiian Punch, yeah.
1036
01:05:54,490 --> 01:05:56,132
And they're just singing the song,
1037
01:05:56,132 --> 01:05:59,180
and we're looking at each
other, and we're like,
1038
01:05:59,180 --> 01:06:00,860
nobody heard it yet.
1039
01:06:00,860 --> 01:06:02,350
And it was like, sugar is bad for you.
1040
01:06:02,350 --> 01:06:05,610
Went down on the commercial,
and it went out nationally.
1041
01:06:05,610 --> 01:06:08,980
And we found a whole list
of things that we were able
1042
01:06:08,980 --> 01:06:13,980
to easily put in a commercial
and never once got stopped.
1043
01:06:14,060 --> 01:06:16,150
They must work 'cause we said something,
1044
01:06:16,150 --> 01:06:19,120
I remember doing a Levi
commercial and saying something
1045
01:06:19,120 --> 01:06:21,840
like, this is the uniform of the wad.
1046
01:06:21,840 --> 01:06:23,100
And I don't know.
1047
01:06:23,100 --> 01:06:25,490
People are, they're all
wearing blue jeans now.
1048
01:06:25,490 --> 01:06:26,450
So, it must have worked.
1049
01:06:26,450 --> 01:06:29,090
It must have helped Levi's out, I guess.
1050
01:06:29,090 --> 01:06:33,237
I'm sure that if I can
put subliminal messages
1051
01:06:34,948 --> 01:06:39,280
in a commercial that
advertising agencies must have
1052
01:06:39,280 --> 01:06:41,770
a much easier time of it
and probably can do it
1053
01:06:41,770 --> 01:06:42,920
in much bigger ways.
1054
01:06:47,695 --> 01:06:50,362
(phone dialing)
1055
01:06:51,239 --> 01:06:52,424
(telephone ringing)
1056
01:06:52,424 --> 01:06:54,840
- [Carmen] Good afternoon,
Amalgamated, this is Carmen.
1057
01:06:54,840 --> 01:06:55,673
- [Jeff] we were wondering if someone
1058
01:06:55,673 --> 01:06:58,169
from Amalgamated would be
interested in meeting with us.
1059
01:06:58,169 --> 01:07:00,234
- [Operator] Good
afternoon, Atmosphere BBDO.
1060
01:07:00,234 --> 01:07:02,273
- [Jeff] Can you tell me who
you're transferring me to?
1061
01:07:02,273 --> 01:07:04,020
- [Operator] Good afternoon, JWT.
1062
01:07:04,020 --> 01:07:05,967
- [Jeff] Sent me to voicemail.
1063
01:07:05,967 --> 01:07:09,050
- [Operator] This is a message for...
1064
01:07:17,240 --> 01:07:18,950
- Advertisers just can't admit it.
1065
01:07:18,950 --> 01:07:20,750
I mean, of course they can't admit.
1066
01:07:20,750 --> 01:07:25,080
They're not gonna say they embed
phalluses in cigarette ads.
1067
01:07:25,080 --> 01:07:27,050
- I used to work in
advertising, for many years,
1068
01:07:27,050 --> 01:07:28,780
as a research director.
1069
01:07:28,780 --> 01:07:30,570
And all I ever got in response
1070
01:07:30,570 --> 01:07:34,970
to my questions were obscenities.
1071
01:07:34,970 --> 01:07:37,270
- Contrary to what many people think,
1072
01:07:37,270 --> 01:07:39,960
subliminal advertising
is not really illegal.
1073
01:07:41,371 --> 01:07:44,788
(soft electronic music)
1074
01:08:47,070 --> 01:08:50,510
- What happened in 1984
is really the culmination
1075
01:08:50,510 --> 01:08:52,390
of a long story, you know?
1076
01:08:52,390 --> 01:08:56,650
Orwell's book 1984, some have
said predisposed Congress
1077
01:08:56,650 --> 01:08:59,623
to investigate Orwellian techniques.
1078
01:08:59,623 --> 01:09:01,860
And, of course, subliminal
is often thought of
1079
01:09:01,860 --> 01:09:03,730
as an Orwellian technique.
1080
01:09:03,730 --> 01:09:07,220
- There had been complaints,
and Congress investigates
1081
01:09:07,220 --> 01:09:09,810
complaints from their constituents.
1082
01:09:09,810 --> 01:09:11,310
- [Reporter] The House
subcommittee on science
1083
01:09:11,310 --> 01:09:13,830
and technology wants to
find out if the technology
1084
01:09:13,830 --> 01:09:15,190
is being abused.
1085
01:09:15,190 --> 01:09:17,740
Kansas Democrat Dan Glickman is chairman.
1086
01:09:17,740 --> 01:09:21,440
- I myself think that
subliminal communication
1087
01:09:21,440 --> 01:09:24,700
clearly has a twilight
zone implication to it.
1088
01:09:24,700 --> 01:09:27,730
I think it's incumbent upon
us in Congress to at least
1089
01:09:27,730 --> 01:09:31,010
explore the issue to see
how widespread it is.
1090
01:09:31,010 --> 01:09:35,640
- The veritable who's who of
the advertising world appeared,
1091
01:09:35,640 --> 01:09:39,113
and they argued, subliminal does not work.
1092
01:09:40,410 --> 01:09:42,570
We don't use it.
1093
01:09:42,570 --> 01:09:45,760
And we don't use it
because it doesn't work.
1094
01:09:45,760 --> 01:09:46,930
- [Reporter] University of Michigan's
1095
01:09:46,930 --> 01:09:49,790
Dr. Howard Shevrin called for a moratorium
1096
01:09:49,790 --> 01:09:52,290
on the technique until
further study is completed.
1097
01:09:53,600 --> 01:09:56,090
- Although this may sound
like science-fiction,
1098
01:09:56,090 --> 01:09:58,160
we may be on the threshold of invading
1099
01:09:58,160 --> 01:10:00,980
the individual's perhaps
last stronghold of personal
1100
01:10:00,980 --> 01:10:03,530
privacy, his own inner thoughts.
1101
01:10:03,530 --> 01:10:06,030
My estimation is that they
certainly got sufficient
1102
01:10:06,030 --> 01:10:08,960
evidence that something along
those lines was happening.
1103
01:10:08,960 --> 01:10:12,150
The conclusion in their report
was that it was unlikely
1104
01:10:12,150 --> 01:10:15,290
to be having the effects
that were claimed.
1105
01:10:15,290 --> 01:10:18,070
- The law in Congress did not pass.
1106
01:10:18,070 --> 01:10:21,480
The laws didn't pass anywhere in any state
1107
01:10:21,480 --> 01:10:24,830
because of what I believe was a deliberate
1108
01:10:24,830 --> 01:10:29,270
disinformation campaign designed to make
1109
01:10:29,270 --> 01:10:31,920
the public feel comfortable.
1110
01:10:31,920 --> 01:10:36,320
We don't use it, and if
we did, it wouldn't work.
1111
01:10:36,320 --> 01:10:39,053
In front of you is a manual.
1112
01:10:40,100 --> 01:10:43,520
This manual was sent to me
and is a training manual
1113
01:10:43,520 --> 01:10:47,130
of one of the largest advertising
agencies on the planet.
1114
01:10:47,130 --> 01:10:51,490
And this training manual,
in a very sophisticated way,
1115
01:10:51,490 --> 01:10:55,693
lays out several ad campaigns
that have actually run.
1116
01:10:56,720 --> 01:10:58,690
major products,
1117
01:10:58,690 --> 01:11:03,690
how they embedded both taboo
imagery, devils and whatnot,
1118
01:11:05,450 --> 01:11:07,573
and sexual imagery.
1119
01:11:09,680 --> 01:11:14,680
So, not used, I know that
is just flagrantly false.
1120
01:11:16,490 --> 01:11:18,660
- There was a memo, which
I have a copy of at home
1121
01:11:18,660 --> 01:11:22,420
from the National Association
of Advertising Agencies
1122
01:11:22,420 --> 01:11:24,260
that went out to every advertising agency
1123
01:11:24,260 --> 01:11:28,154
in the country advising them
what to do if I come to town.
1124
01:11:28,154 --> 01:11:30,250
They said, keep the
hell away from this guy.
1125
01:11:30,250 --> 01:11:35,250
- A crazy person writes a
book about a fraudulent joke
1126
01:11:36,360 --> 01:11:40,950
experiment and ends up
creating such a stir
1127
01:11:40,950 --> 01:11:44,150
that an organization Ais
created, the American Association
1128
01:11:44,150 --> 01:11:47,733
of Advertising Agencies,
to dispel the myth.
1129
01:12:24,499 --> 01:12:26,576
- [Jeff] I'm here to see Kipp Chang.
1130
01:12:26,576 --> 01:12:27,409
- [Receptionist] Which company?
1131
01:12:27,409 --> 01:12:28,409
- [Jeff] 4A.
1132
01:12:46,190 --> 01:12:47,493
- [Male Speaker] You can't shoot.
1133
01:12:49,577 --> 01:12:51,795
- [Jeff] How come you won't meet with me?
1134
01:12:51,795 --> 01:12:52,628
We're just--
1135
01:12:52,628 --> 01:12:53,870
- [Male Speaker] You guys, out.
1136
01:12:53,870 --> 01:12:55,787
I will talk to you, OK?
1137
01:13:18,987 --> 01:13:22,890
- You're talking about
people from cradle to grave
1138
01:13:22,890 --> 01:13:26,150
being exposed to subliminal messages.
1139
01:13:26,150 --> 01:13:30,220
It must be that some people,
some borderline personalities,
1140
01:13:30,220 --> 01:13:34,500
are pushed over the edge and
led to commit horrible crimes
1141
01:13:34,500 --> 01:13:36,593
because of the influence of advertising.
1142
01:13:38,791 --> 01:13:40,790
- [Male Speaker] hey're
let loose in their towns.
1143
01:13:40,790 --> 01:13:44,360
People like me today,
whose dangerous impulses
1144
01:13:44,360 --> 01:13:47,400
are being fueled day in and day out
1145
01:13:48,550 --> 01:13:50,998
by violence in the media
and it's various forms,
1146
01:13:50,998 --> 01:13:53,073
particularly sexualized violence.
1147
01:13:55,627 --> 01:13:58,710
(tense theme music)
1148
01:14:04,380 --> 01:14:06,140
- [Jeff] If advertisers and corporations
1149
01:14:06,140 --> 01:14:09,720
could be massaging our
subconscious with these tactics,
1150
01:14:09,720 --> 01:14:12,470
in what way might our own
government be programming us?
1151
01:14:18,936 --> 01:14:21,260
- In the 2000 presidential campaign,
1152
01:14:21,260 --> 01:14:24,030
George Bush ran an attack ad against
1153
01:14:24,030 --> 01:14:26,260
his opponent, Al Gore.
1154
01:14:26,260 --> 01:14:29,187
- The Bush prescription
plan, seniors choose.
1155
01:14:30,470 --> 01:14:34,720
- And at the end of the ad,
it said, bureaucrats decide.
1156
01:14:34,720 --> 01:14:38,618
And for a brief second, for
about a 1/30th of a second,
1157
01:14:38,618 --> 01:14:42,810
the letters R, A, T, S got very large.
1158
01:14:42,810 --> 01:14:45,240
- When this came out,
it was a very big deal
1159
01:14:45,240 --> 01:14:48,080
for at least one and a half news cycles.
1160
01:14:48,080 --> 01:14:50,470
- Well, some people in the
advertising industry say they
1161
01:14:50,470 --> 01:14:53,940
believe the inclusion of the
word RATS was intentional,
1162
01:14:53,940 --> 01:14:57,260
even if it was not designed
to send a subliminal
1163
01:14:57,260 --> 01:14:59,010
or subconscious message.
1164
01:14:59,010 --> 01:15:03,060
- Now, that is not an accident.
1165
01:15:03,060 --> 01:15:05,650
- [Reporter] Will Robinson is
a Democratic media consultant
1166
01:15:05,650 --> 01:15:07,960
not associated with the Gore campaign.
1167
01:15:07,960 --> 01:15:11,200
He finds it implausible that
no one noticed the word rats
1168
01:15:11,200 --> 01:15:12,930
when the ad was in production.
1169
01:15:12,930 --> 01:15:16,380
- Someone made a decision to
put that word up on screen
1170
01:15:16,380 --> 01:15:18,160
and make it part of the spot.
1171
01:15:18,160 --> 01:15:21,490
And they worked hard to
make sure it was that way.
1172
01:15:21,490 --> 01:15:23,580
- The Bush Campaign, of
course, has denied this.
1173
01:15:23,580 --> 01:15:25,390
They say that it was an accident.
1174
01:15:25,390 --> 01:15:27,580
- [Reporter] Just ask the
man who made the so-called
1175
01:15:27,580 --> 01:15:31,180
rats ad, Republican
consultant Alex Castellanos.
1176
01:15:31,180 --> 01:15:33,550
- Let me see if I can say
this more clearly for you.
1177
01:15:33,550 --> 01:15:36,440
I didn't know it was there,
I t's a ridiculous thing.
1178
01:15:36,440 --> 01:15:39,260
There is no secret rats
strategy to win an election
1179
01:15:39,260 --> 01:15:40,420
that I'm aware of.
1180
01:15:40,420 --> 01:15:43,260
- You had both Gore and Lieberman decrying
1181
01:15:43,260 --> 01:15:45,320
this use of subliminal advertising.
1182
01:15:45,320 --> 01:15:48,173
- I find it a very
disappointing development.
1183
01:15:49,380 --> 01:15:50,830
I've never seen anything quite like it.
1184
01:15:50,830 --> 01:15:54,520
- George Bush was forced to
do his best to disassociate
1185
01:15:54,520 --> 01:15:56,900
himself from this entire thing,
1186
01:15:56,900 --> 01:15:59,260
which he actually did very effectively.
1187
01:15:59,260 --> 01:16:01,197
- The idea of putting
sublimin-able messages
1188
01:16:01,197 --> 01:16:03,790
into ads, I don't think we
need to be sublimin-able
1189
01:16:03,790 --> 01:16:05,670
about the differences between our views.
1190
01:16:05,670 --> 01:16:07,200
Sublimin-able messages.
1191
01:16:07,200 --> 01:16:09,290
You talk about sublimin-able!
1192
01:16:09,290 --> 01:16:10,810
- So, if the guy can't pronounce it,
1193
01:16:10,810 --> 01:16:12,840
he couldn't have been behind it, I guess.
1194
01:16:12,840 --> 01:16:16,270
- [Reporter] The ad has
run 4400 times in states,
1195
01:16:16,270 --> 01:16:19,130
including big battlegrounds
like Florida, Michigan,
1196
01:16:19,130 --> 01:16:20,663
Ohio, and Pennsylvania.
1197
01:16:27,870 --> 01:16:30,380
- The recount that is occurring
in Florida is an automatic
1198
01:16:30,380 --> 01:16:31,900
recount based on state law.
1199
01:16:31,900 --> 01:16:34,000
It was not requested by the Gore campaign.
1200
01:16:38,350 --> 01:16:41,153
- And tonight, for the sake
of our unity as a people,
1201
01:16:41,153 --> 01:16:44,940
and the strength of our
democracy, I offer my concession.
1202
01:16:44,940 --> 01:16:47,450
- [Male Speaker] Raise your
right hand and repeat after me.
1203
01:16:47,450 --> 01:16:49,600
- I, George Walker
Bush, do solemnly swear.
1204
01:16:57,296 --> 01:17:00,740
(whimsical music)
1205
01:17:00,740 --> 01:17:02,760
- [Announcer] This week on Science Sensei.
1206
01:17:02,760 --> 01:17:05,100
- Remember subliminal advertising?
1207
01:17:05,100 --> 01:17:07,710
Now, cognitive scientists
at Hebrew University
1208
01:17:07,710 --> 01:17:10,130
in Jerusalem have shown that some thoughts
1209
01:17:10,130 --> 01:17:13,000
and behaviors can be
affected subconsciously
1210
01:17:13,000 --> 01:17:16,100
and subliminally by commonly used symbols.
1211
01:17:16,100 --> 01:17:18,140
They asked Israeli volunteers to complete
1212
01:17:18,140 --> 01:17:21,180
a computer-based survey
about their opinions on
1213
01:17:21,180 --> 01:17:24,290
core issues in the
Israeli/Palestinian conflict.
1214
01:17:24,290 --> 01:17:27,070
But for half of the
volunteers, subliminal images
1215
01:17:27,070 --> 01:17:29,170
of the Israeli flag
were flashed throughout
1216
01:17:29,170 --> 01:17:31,110
the question-and-answer session.
1217
01:17:31,110 --> 01:17:33,660
The flashes were milliseconds,
1218
01:17:33,660 --> 01:17:35,073
faster than we can do here.
1219
01:17:36,460 --> 01:17:39,320
You might expect that
exposure to such a strong,
1220
01:17:39,320 --> 01:17:42,240
nationalistic image would
polarize people to one
1221
01:17:42,240 --> 01:17:44,240
political extreme or the other.
1222
01:17:44,240 --> 01:17:47,250
But in this case, the
subliminal image of the flag
1223
01:17:47,250 --> 01:17:50,310
pulled people from both ends
of the political spectrum
1224
01:17:50,310 --> 01:17:52,720
toward the middle, compared
to the control group.
1225
01:17:52,720 --> 01:17:55,180
And phone calls to these
people after the elections
1226
01:17:55,180 --> 01:17:57,500
confirmed that most of
them followed through
1227
01:17:57,500 --> 01:17:58,750
when they actually voted.
1228
01:17:59,630 --> 01:18:02,070
This research is important,
because it shows that subliminal
1229
01:18:02,070 --> 01:18:04,600
messages can affect your
attitude and behavior.
1230
01:18:04,600 --> 01:18:07,636
For Science Central News,
I'm your science sensei.
1231
01:18:07,636 --> 01:18:08,770
(screaming)
1232
01:18:08,770 --> 01:18:11,585
I'm science Sensei and
I approve this message.
1233
01:18:11,585 --> 01:18:14,418
("Yankee Doodle")
1234
01:18:23,702 --> 01:18:26,285
(eerie music)
1235
01:18:32,200 --> 01:18:37,200
- A video news release,
or a VNR, is created by a
1236
01:18:37,500 --> 01:18:42,500
public relations agency,
usually, in order to communicate
1237
01:18:42,720 --> 01:18:46,100
a specific message on
the behalf of a client,
1238
01:18:46,100 --> 01:18:49,690
whether it's a politician or a corporation
1239
01:18:49,690 --> 01:18:50,840
or a government office.
1240
01:18:53,404 --> 01:18:56,737
(mysterious theme music
1241
01:19:06,930 --> 01:19:10,680
- The use of video news
releases has to be challenged
1242
01:19:10,680 --> 01:19:14,240
at every level in this country,
VNRs, as they're known.
1243
01:19:14,240 --> 01:19:17,030
The government puts them out,
corporations put them out.
1244
01:19:17,030 --> 01:19:19,420
They'll have a fake reporter,
1245
01:19:19,420 --> 01:19:22,100
who's actually a public
relations professional.
1246
01:19:22,100 --> 01:19:25,543
And this story goes out to
newsrooms around the country.
1247
01:19:27,640 --> 01:19:30,330
- So, there are people watching
a program that they think
1248
01:19:30,330 --> 01:19:34,380
is news, but the actual news
reports aren't news reports
1249
01:19:34,380 --> 01:19:37,580
at all but are paid advertisements
1250
01:19:37,580 --> 01:19:39,460
that look like news reports.
1251
01:19:39,460 --> 01:19:41,150
- This is someone pushing a product,
1252
01:19:41,150 --> 01:19:44,270
but it's presented as a
fair and balanced report,
1253
01:19:44,270 --> 01:19:45,823
which it, of course, isn't.
1254
01:19:47,450 --> 01:19:50,310
- While I don't know if I
would call that subliminal,
1255
01:19:50,310 --> 01:19:54,340
I do think that it fits
into this entire environment
1256
01:19:54,340 --> 01:19:59,340
of so much of our media
operating on a below-the-radar,
1257
01:20:00,870 --> 01:20:03,150
below the threshold of consciousness.
1258
01:20:03,150 --> 01:20:05,600
- There are hundreds of channels.
1259
01:20:05,600 --> 01:20:07,150
Can they all be doing this?
1260
01:20:07,150 --> 01:20:09,070
What matters, though, is not the channels.
1261
01:20:09,070 --> 01:20:11,690
It's who owns those channels.
1262
01:20:11,690 --> 01:20:15,040
And that issue of media
consolidation is critical.
1263
01:20:15,040 --> 01:20:18,120
- The rise and the use
of video news releases
1264
01:20:18,120 --> 01:20:20,950
has a great deal to do
with the conglomeration
1265
01:20:20,950 --> 01:20:25,450
of the mass media, because
as more and more TV stations
1266
01:20:25,450 --> 01:20:29,190
around the country come to
be owned by fewer and fewer
1267
01:20:29,190 --> 01:20:32,210
players, there's more
and more cost-cutting
1268
01:20:32,210 --> 01:20:34,833
that goes on in the
newsrooms of these stations.
1269
01:20:36,070 --> 01:20:39,850
- You know, when you look at
a media environment where only
1270
01:20:39,850 --> 01:20:43,170
five or six companies
control the vast majority
1271
01:20:43,170 --> 01:20:46,750
of the world's media, and
they work in collaboration
1272
01:20:46,750 --> 01:20:48,830
with each other, and they share members
1273
01:20:48,830 --> 01:20:52,006
of boards of directors
and things of that nature,
1274
01:20:52,006 --> 01:20:54,620
in the same way that I
say we have to broaden
1275
01:20:54,620 --> 01:20:57,680
our concept of subliminal, I
think we also have to broaden
1276
01:20:57,680 --> 01:20:59,990
our concept of what a conspiracy is.
1277
01:20:59,990 --> 01:21:03,930
- They're using our airwaves,
and they have a responsibility
1278
01:21:03,930 --> 01:21:08,250
to bring out the full
diversity of opinion and to get
1279
01:21:08,250 --> 01:21:12,080
to the truth, not to
bring you news stories
1280
01:21:12,080 --> 01:21:15,790
that are disguised as their
own, when they're simply
1281
01:21:15,790 --> 01:21:18,250
government or corporate propaganda.
1282
01:21:18,250 --> 01:21:21,860
- I think that we're censored heavily
1283
01:21:21,860 --> 01:21:23,330
without us even realizing it.
1284
01:21:23,330 --> 01:21:26,820
I mean, just omitting a
story from a newspaper
1285
01:21:26,820 --> 01:21:29,360
is censorship, that happens every day.
1286
01:21:29,360 --> 01:21:31,690
- This is why media monopoly matters.
1287
01:21:31,690 --> 01:21:35,830
You really can silence different views.
1288
01:21:35,830 --> 01:21:40,520
You can silence dissent when a
few media moguls own so much,
1289
01:21:40,520 --> 01:21:44,390
when you have just a
few framing who is right
1290
01:21:44,390 --> 01:21:47,893
and who is wrong, who
is evil and who is good.
1291
01:21:48,990 --> 01:21:51,370
- The Bush/Cheney
Administration has used VNRs
1292
01:21:51,370 --> 01:21:53,833
to push their prescription-drug plan,
1293
01:21:55,130 --> 01:21:58,620
and they've used it
particularly heavily in trying
1294
01:21:58,620 --> 01:22:00,200
to spread the word about the weapons
1295
01:22:00,200 --> 01:22:02,203
of mass destruction inside Iraq.
1296
01:22:03,290 --> 01:22:06,000
- That is no longer a mainstream media.
1297
01:22:06,000 --> 01:22:10,123
That's an extreme media
beating the drums for war.
1298
01:22:31,610 --> 01:22:32,760
- The campaign has been one
1299
01:22:32,760 --> 01:22:35,233
of disinformation and misinformation.
1300
01:22:36,490 --> 01:22:38,970
The war in Iraq was based on lies.
1301
01:22:38,970 --> 01:22:40,423
That's generally accepted.
1302
01:22:41,362 --> 01:22:43,550
It's interesting there's
been no consequences.
1303
01:22:43,550 --> 01:22:48,240
- This administration has
sunk to the lowest level
1304
01:22:49,323 --> 01:22:54,323
to use media and to
use certain forms of it
1305
01:22:56,650 --> 01:22:58,233
to deceive a nation.
1306
01:23:00,370 --> 01:23:02,020
- [George] Iraq's weapons
of mass destruction.
1307
01:23:02,020 --> 01:23:04,476
- [Condoleezza] A clear
threat to the United States.
1308
01:23:04,476 --> 01:23:05,781
- [Colin] It has dozens
of ballistic missiles.
1309
01:23:05,781 --> 01:23:07,530
- [George] It has sponsored
and sheltered terrorists.
1310
01:23:07,530 --> 01:23:08,950
- [Condoleezza] Paying suicide bombers.
1311
01:23:08,950 --> 01:23:10,200
- [Colin] Weapons are equally--
1312
01:23:10,200 --> 01:23:12,160
- [Male Speaker] Biological
weapons, including anthrax
1313
01:23:12,160 --> 01:23:13,290
and botulism toxins.
1314
01:23:13,290 --> 01:23:14,690
- [George] Biological and chemical agent
1315
01:23:14,690 --> 01:23:16,710
to kill millions of people.
1316
01:23:16,710 --> 01:23:19,330
- I remember the Secretary of State saying
1317
01:23:19,330 --> 01:23:23,870
we have to take the war to them
before they bring it to us.
1318
01:23:23,870 --> 01:23:26,416
- It simply makes no
sense to wait any longer.
1319
01:23:26,416 --> 01:23:29,200
- Take action before it's too late.
1320
01:23:29,200 --> 01:23:33,020
- Delay, indecision, and
inaction could lead to a massive
1321
01:23:33,020 --> 01:23:34,233
and sudden horror.
1322
01:23:35,150 --> 01:23:36,940
- But there should be
criminal implications
1323
01:23:36,940 --> 01:23:38,510
for this kind of behavior.
1324
01:23:38,510 --> 01:23:43,510
- I think it's both subliminal
and definitely very obvious.
1325
01:23:44,200 --> 01:23:46,600
I mean, you have in the
lead-up to protests,
1326
01:23:46,600 --> 01:23:51,523
the alert levels going
up, people being afraid.
1327
01:23:52,420 --> 01:23:54,223
- What does fear do to a people?
1328
01:23:55,860 --> 01:23:59,720
Number one, it blocks their thinking.
1329
01:23:59,720 --> 01:24:03,800
And if you continue to drum
away that we're in danger
1330
01:24:03,800 --> 01:24:07,930
of being attacked all
the time, then people
1331
01:24:07,930 --> 01:24:11,210
do not broaden their thoughts.
1332
01:24:11,210 --> 01:24:14,570
- It's our responsibility as
journalists to let the public
1333
01:24:14,570 --> 01:24:17,840
know who is paid by what corporation
1334
01:24:17,840 --> 01:24:20,230
or if they're representing the government.
1335
01:24:20,230 --> 01:24:21,680
Otherwise, it's unforgivable.
1336
01:24:21,680 --> 01:24:25,440
The media is our lens on the
world, and it is absolutely
1337
01:24:25,440 --> 01:24:29,250
critical we trust that
media, because ultimately,
1338
01:24:29,250 --> 01:24:32,010
when people are terrorized,
when people are targeted,
1339
01:24:32,010 --> 01:24:34,550
when people are marginalized,
1340
01:24:34,550 --> 01:24:37,193
that does not make any of us safer.
1341
01:24:38,550 --> 01:24:41,583
- Peace, not war, is
our natural condition.
1342
01:24:43,040 --> 01:24:46,783
Those who would bid us to
war must be challenged.
1343
01:24:48,938 --> 01:24:52,355
(soft electronic music)
1344
01:25:14,550 --> 01:25:16,650
- When you start to talk
about psyops, of course,
1345
01:25:16,650 --> 01:25:19,060
people start looking for your tinfoil hat.
1346
01:25:19,060 --> 01:25:22,120
- Psychological operations
is what I prefer,
1347
01:25:22,120 --> 01:25:26,140
'cause psyop kind of sounds
like it's a clandestine thing.
1348
01:25:26,140 --> 01:25:28,933
And I'm not into conspiracy
theories, per se.
1349
01:25:30,598 --> 01:25:34,015
(soft electronic music)
1350
01:25:42,190 --> 01:25:45,440
- The fact is that
highly sophisticated ways
1351
01:25:45,440 --> 01:25:50,150
of incapacitating people, of
terrifying them, making them
1352
01:25:50,150 --> 01:25:54,540
anxious, our military and our
intelligence bureaus have been
1353
01:25:54,540 --> 01:25:58,600
studying this kind of
invisible weaponry for decades.
1354
01:25:58,600 --> 01:26:00,903
I mean, it's at least
as old as the Cold War.
1355
01:26:13,650 --> 01:26:15,690
- The main emphasis then
is how do you crank out
1356
01:26:15,690 --> 01:26:18,530
leaflets and things of that nature.
1357
01:26:18,530 --> 01:26:20,150
And, of course, technology has moved
1358
01:26:20,150 --> 01:26:22,110
considerably since then.
1359
01:26:22,110 --> 01:26:24,240
The focus today has shifted dramatically.
1360
01:26:24,240 --> 01:26:28,970
So, I think a more generic
term of perception management.
1361
01:26:28,970 --> 01:26:32,312
How do you project the image of the army
1362
01:26:32,312 --> 01:26:34,153
in this day and age?
1363
01:26:36,730 --> 01:26:39,530
- The U.S. government and
military has poured hundreds
1364
01:26:39,530 --> 01:26:43,360
of millions of dollars into
propagandizing the Iraqi people,
1365
01:26:43,360 --> 01:26:48,280
in paying newspapers, reporters,
editors to plant stories
1366
01:26:48,280 --> 01:26:49,520
in Iraqi media.
1367
01:26:49,520 --> 01:26:51,700
Now, what does this
do, when you talk about
1368
01:26:51,700 --> 01:26:55,200
the U.S. Military forces
moving forward and there being
1369
01:26:55,200 --> 01:26:57,990
victory, and Iraqis on the ground seeing
1370
01:26:57,990 --> 01:27:00,620
that what they're seeing
in their newspapers
1371
01:27:00,620 --> 01:27:03,230
and on television doesn't
reflect the reality?
1372
01:27:03,230 --> 01:27:06,290
It undermines any kind
of growth of democracy,
1373
01:27:06,290 --> 01:27:08,610
'cause then they have no confidence,
1374
01:27:08,610 --> 01:27:10,083
no trust of their media.
1375
01:27:17,750 --> 01:27:20,020
In this country, we have a
law, the Smith-Mundt act,
1376
01:27:20,020 --> 01:27:22,270
against propagandizing our own population.
1377
01:27:22,270 --> 01:27:24,260
It goes back to the
Nazis and World War II,
1378
01:27:24,260 --> 01:27:26,630
when we saw the dangers of that.
1379
01:27:26,630 --> 01:27:29,150
It's all justified by saying,
no, it's giving information
1380
01:27:29,150 --> 01:27:30,080
to other countries.
1381
01:27:30,080 --> 01:27:32,920
But Donald Rumsfeld has
made it pretty clear
1382
01:27:32,920 --> 01:27:36,630
that the success will
be when it blows back.
1383
01:27:36,630 --> 01:27:40,510
So, you plant a story there,
and it gets quoted back here.
1384
01:27:40,510 --> 01:27:45,500
The war is really being waged
at home, the war on truth.
1385
01:27:45,500 --> 01:27:48,130
- in today's day and age, as we know,
1386
01:27:48,130 --> 01:27:51,570
information is global and instantaneous.
1387
01:27:51,570 --> 01:27:54,500
So, the ability to keep information
1388
01:27:54,500 --> 01:27:58,233
out of American hands,
extremely difficult.
1389
01:28:00,012 --> 01:28:03,429
(soft electronic music)
1390
01:28:25,570 --> 01:28:28,080
- The Gulf War was
interesting, the first Gulf War
1391
01:28:28,080 --> 01:28:29,123
in the early 90s.
1392
01:28:29,123 --> 01:28:33,120
When the whole war was taking
place, we were asked often,
1393
01:28:33,120 --> 01:28:35,340
are there new systems being used here?
1394
01:28:35,340 --> 01:28:37,930
Because the way in which
one of the largest armies
1395
01:28:37,930 --> 01:28:40,190
in the world essentially gave up.
1396
01:28:40,190 --> 01:28:42,570
I mean, it was like children
in an elementary school
1397
01:28:42,570 --> 01:28:44,240
on their first fire drill, running out
1398
01:28:44,240 --> 01:28:46,580
of the bunkers and surrendering.
1399
01:28:46,580 --> 01:28:49,740
And from my perspective,
it looked like one of these
1400
01:28:49,740 --> 01:28:52,510
technologies for influencing
behavior had been applied.
1401
01:28:52,510 --> 01:28:54,910
And it was the Scottish
media after the war
1402
01:28:54,910 --> 01:28:57,560
that reported on Project Solo.
1403
01:28:57,560 --> 01:28:59,700
- Now we have very sophisticated systems,
1404
01:28:59,700 --> 01:29:04,300
like Commando Solo, a C-130
that is basically an airborne
1405
01:29:05,290 --> 01:29:08,314
television/radio station
that circles the area,
1406
01:29:08,314 --> 01:29:13,314
broadcasting the message
directly in that you want to
1407
01:29:13,440 --> 01:29:15,380
have the enemy receive.
1408
01:29:15,380 --> 01:29:16,980
- One of the other things
they do is they piggyback
1409
01:29:16,980 --> 01:29:19,110
signals on other carriers.
1410
01:29:19,110 --> 01:29:21,540
In other words, the broadcast
already going on in the area.
1411
01:29:21,540 --> 01:29:23,320
In other words, the
Muslim music and prayers
1412
01:29:23,320 --> 01:29:26,560
that all of these troops
were listening to everyday,
1413
01:29:26,560 --> 01:29:28,580
they would piggyback a
signal on that that would
1414
01:29:28,580 --> 01:29:32,473
create anxiety and fear
as an emotional state.
1415
01:29:40,640 --> 01:29:42,310
- Not that I'm aware of.
1416
01:29:42,310 --> 01:29:46,613
- To disclose these technologies,
this changes everything.
1417
01:29:47,570 --> 01:29:49,350
One of the finest articles on the subject
1418
01:29:49,350 --> 01:29:51,810
is an article called The
Mind Has no Firewall.
1419
01:29:51,810 --> 01:29:55,730
And if you look at it,
it is a fine explanation
1420
01:29:55,730 --> 01:29:57,930
of all of the various
ways to carry a signal
1421
01:29:57,930 --> 01:30:01,110
in that would influence
human behavior at a distance,
1422
01:30:01,110 --> 01:30:05,890
whether you use TV, radio,
electrical grids, the internet.
1423
01:30:05,890 --> 01:30:07,710
All of these things
can be effectively used
1424
01:30:07,710 --> 01:30:09,350
and have been demonstrated.
1425
01:30:09,350 --> 01:30:11,950
These technologies that
we're talking about today,
1426
01:30:11,950 --> 01:30:14,350
because the American public
wouldn't accept them,
1427
01:30:14,350 --> 01:30:16,780
because the American public
would see them as a violation
1428
01:30:16,780 --> 01:30:19,400
of the constitution, the only
way they could be introduced
1429
01:30:19,400 --> 01:30:21,053
is in an environment of fear.
1430
01:30:22,130 --> 01:30:24,203
And what environment do we have today?
1431
01:30:25,390 --> 01:30:28,960
- This is an Occam issue, Occam's razor.
1432
01:30:28,960 --> 01:30:30,310
The simplistic stuff works.
1433
01:30:41,161 --> 01:30:44,020
- But the idea first was they
looked at chemical means,
1434
01:30:44,020 --> 01:30:48,600
telepathine, LSD, all of
thepsychoactive drugs,
1435
01:30:48,600 --> 01:30:49,820
to see what would happen.
1436
01:30:49,820 --> 01:30:52,150
They also started to look
at electromagnetic means,
1437
01:30:52,150 --> 01:30:55,060
even as early as that,
to manipulate behavior.
1438
01:30:55,060 --> 01:30:58,420
Eventually, it came out, on
the President's Commission
1439
01:30:58,420 --> 01:31:00,790
on CIA activities within the
United States that eventually
1440
01:31:00,790 --> 01:31:05,160
showed that the CIA had been
involved and the FBI involved,
1441
01:31:05,160 --> 01:31:07,840
and other agencies involved
in mind-control techniques
1442
01:31:07,840 --> 01:31:11,030
being applied against American
citizens without consent.
1443
01:31:11,030 --> 01:31:14,323
And MK Ultra was a part of that.
1444
01:31:24,313 --> 01:31:26,540
And in what may be the
weirdest turn of events so far,
1445
01:31:26,540 --> 01:31:29,790
the loudspeakers also pumped
out Tibetan monastery chants
1446
01:31:29,790 --> 01:31:31,990
at steadily increasing
volume aimed straight
1447
01:31:31,990 --> 01:31:34,053
at Koresh's sanctuary.
1448
01:31:35,102 --> 01:31:39,000
(Tibetan chant playing)
1449
01:31:39,000 --> 01:31:43,610
- They were warned that
this could heighten matters,
1450
01:31:43,610 --> 01:31:45,680
and they decided to take the risk.
1451
01:31:45,680 --> 01:31:49,750
And those loudspeakers that
were on vehicles were actually
1452
01:31:49,750 --> 01:31:53,250
also delivering other information.
1453
01:31:53,250 --> 01:31:55,940
- We're talking about words
and specific voices that people
1454
01:31:55,940 --> 01:31:59,170
would recognize on a subliminal
level that they would not
1455
01:31:59,170 --> 01:32:00,633
consciously be aware of.
1456
01:32:01,470 --> 01:32:02,930
- They tried a number of things.
1457
01:32:02,930 --> 01:32:06,370
We know that they tried the
sounds of killing rabbits
1458
01:32:06,370 --> 01:32:08,310
and things of that
nature that are supposed
1459
01:32:08,310 --> 01:32:12,840
to be intuitively abhorrent.
1460
01:32:12,840 --> 01:32:15,820
- Noise that would affect
you on a fear level to create
1461
01:32:15,820 --> 01:32:16,913
fear and anxiety.
1462
01:32:17,890 --> 01:32:20,750
Really, though, when you
think about it, is that really
1463
01:32:20,750 --> 01:32:22,590
the right thing you wanted
to do in that environment,
1464
01:32:22,590 --> 01:32:24,690
or did you want to bring
people to calmness,
1465
01:32:24,690 --> 01:32:27,860
thinking more clearly,
being more analytical?
1466
01:32:27,860 --> 01:32:29,840
What they did is, they
agitated the situation.
1467
01:32:29,840 --> 01:32:31,550
They created an explosive situation.
1468
01:32:31,550 --> 01:32:33,253
The results are now clear.
1469
01:32:38,540 --> 01:32:40,740
- [Male Speaker] The
simplistic stuff works.
1470
01:32:50,565 --> 01:32:52,400
- HAARP is the High Frequency Active
1471
01:32:52,400 --> 01:32:53,780
Auroral Research Project.
1472
01:32:53,780 --> 01:32:56,840
It was originally a joint effort
of the Air Force and Navy.
1473
01:32:56,840 --> 01:32:58,700
It's now run by DARPA.
1474
01:32:58,700 --> 01:33:01,530
It's just dropped a little bit
in terms of classification,
1475
01:33:01,530 --> 01:33:04,830
but it has multiple possibilities
and lots of effects.
1476
01:33:04,830 --> 01:33:09,523
They just finished upgrading
it from 48 antennae to 180.
1477
01:33:09,523 --> 01:33:12,630
The thing about HAARP, it is
an instrument designed to do
1478
01:33:12,630 --> 01:33:15,560
exactly what Persinger was talking about,
1479
01:33:15,560 --> 01:33:19,023
which is this idea of
modulating the ionosphere
1480
01:33:19,023 --> 01:33:22,470
in a way that could be used
for weapons applications.
1481
01:33:22,470 --> 01:33:24,150
Why we're concerned about it
1482
01:33:24,150 --> 01:33:26,200
is earth-penetrating tomography.
1483
01:33:26,200 --> 01:33:29,090
And earth-penetrating
tomography in plain language
1484
01:33:29,090 --> 01:33:31,780
or by analogy would be
like X-raying the earth.
1485
01:33:31,780 --> 01:33:33,210
It's not using x-rays, of course,
1486
01:33:33,210 --> 01:33:35,260
but it's the same concept.
1487
01:33:35,260 --> 01:33:38,750
- Predominantly, it has to do
with communications because of
1488
01:33:38,750 --> 01:33:40,330
our long-range communications.
1489
01:33:40,330 --> 01:33:44,500
We use bouncing the signal off and down.
1490
01:33:44,500 --> 01:33:45,820
- [Interviewer] What are
the effects of bouncing
1491
01:33:45,820 --> 01:33:48,920
a wave like that off of the
ionosphere do you think?
1492
01:33:48,920 --> 01:33:51,100
- Probably very minimal,
it probably goes up
1493
01:33:51,100 --> 01:33:52,790
and mostly goes down.
1494
01:33:52,790 --> 01:33:55,730
- It's like punching the
ionosphere, and every punch
1495
01:33:55,730 --> 01:33:58,350
of high frequency causes the ionosphere
1496
01:33:58,350 --> 01:34:00,661
to vibrate in harmony.
1497
01:34:00,661 --> 01:34:03,280
It converts the ionosphere
from direct current
1498
01:34:03,280 --> 01:34:05,760
to alternating current,
and then it behaves
1499
01:34:05,760 --> 01:34:09,240
as a giant broadcast
antenna, pumping the signal
1500
01:34:09,240 --> 01:34:11,140
back to the earth in the E.L.F. range.
1501
01:34:13,023 --> 01:34:15,773
(haunting theme)
1502
01:34:34,904 --> 01:34:37,321
(rock music)
1503
01:34:38,702 --> 01:34:42,340
In the case of E.L.F.,
where you have these very
1504
01:34:42,340 --> 01:34:44,840
low-pulsed signals, you get what's called
1505
01:34:44,840 --> 01:34:48,730
a frequency-following response,
an F.F.R., in literature,
1506
01:34:48,730 --> 01:34:49,563
or a brain entrainment.
1507
01:34:49,563 --> 01:34:51,720
It's often referred to in that way.
1508
01:34:51,720 --> 01:34:53,580
And this is where the brain actually locks
1509
01:34:53,580 --> 01:34:55,850
on to these external
signals, even these very,
1510
01:34:55,850 --> 01:34:57,280
very subtle signals.
1511
01:34:57,280 --> 01:34:59,010
It locks on and begins to mirror.
1512
01:34:59,010 --> 01:35:02,040
So, the brain's patterns
fall into those patterns,
1513
01:35:02,040 --> 01:35:04,050
which is a change in emotional state.
1514
01:35:04,050 --> 01:35:09,050
- In the conspiracy arena,
they talk about a whole host
1515
01:35:09,770 --> 01:35:13,640
of effects, up to and including
turning people into zombies
1516
01:35:13,640 --> 01:35:17,610
or whole societies into
zombies and all that.
1517
01:35:17,610 --> 01:35:20,590
Again, the evidence
against that is haven't got
1518
01:35:20,590 --> 01:35:22,513
any societies of zombies.
1519
01:35:23,810 --> 01:35:26,040
Our boob tube is doing a
pretty good job on that,
1520
01:35:26,040 --> 01:35:27,850
by the look of them.
1521
01:35:27,850 --> 01:35:29,920
- Yeah, when you talk
about conspiratorialists,
1522
01:35:29,920 --> 01:35:32,230
let's talk about the military
and what their job is.
1523
01:35:32,230 --> 01:35:34,990
Their job is to think of
every horrible situation
1524
01:35:34,990 --> 01:35:38,313
that could ever occur and
then develop a plan around it.
1525
01:35:39,340 --> 01:35:42,440
That's conspiracy theorists
at the ultimate level,
1526
01:35:42,440 --> 01:35:45,219
with billions and trillions
of dollars to spend
1527
01:35:45,219 --> 01:35:46,636
to figure it out.
1528
01:35:48,990 --> 01:35:51,686
(rock music)
1529
01:35:51,686 --> 01:35:53,904
♪ Who are they ♪
1530
01:35:53,904 --> 01:35:56,283
♪ Hypnotized ♪
1531
01:35:56,283 --> 01:35:58,849
♪ Worship Satan commit suicide ♪
1532
01:35:58,849 --> 01:36:01,633
♪ Memorized ♪
1533
01:36:01,633 --> 01:36:04,272
♪ The government could control our minds ♪
1534
01:36:04,272 --> 01:36:06,520
♪ Persuasions ♪
1535
01:36:06,520 --> 01:36:10,330
- [Douglas] Propagandists
will go to any lengths
1536
01:36:10,330 --> 01:36:14,913
to influence people's opinion,
including murders, right?
1537
01:36:16,540 --> 01:36:19,170
I mean, whoever's responsible for 9/11,
1538
01:36:19,170 --> 01:36:22,573
were they doing it to
kill those 3000 people,
1539
01:36:22,573 --> 01:36:26,254
or were they doing it
to influence the world?
1540
01:36:26,254 --> 01:36:28,663
♪ War crime ♪
1541
01:36:28,663 --> 01:36:31,463
♪ They say it's OK and we do it anyway ♪
1542
01:36:31,463 --> 01:36:33,357
♪ Suicide ♪
1543
01:36:33,357 --> 01:36:37,440
- They want people to
follow orders, push buttons,
1544
01:36:37,440 --> 01:36:38,810
stand in line.
1545
01:36:38,810 --> 01:36:42,180
They're afraid to death
of the rogue mentality.
1546
01:36:42,180 --> 01:36:44,587
♪ Program ♪
1547
01:36:44,587 --> 01:36:48,460
♪ Go ahead and program the nation ♪
1548
01:36:48,460 --> 01:36:50,980
- When you manipulate
people, it's antidemocratic.
1549
01:36:50,980 --> 01:36:52,890
What you're really trying
to do is you're trying
1550
01:36:52,890 --> 01:36:53,800
to control people.
1551
01:36:53,800 --> 01:36:55,550
People don't need to be controlled.
1552
01:36:55,550 --> 01:36:58,750
They need to be able to
make their own decisions.
1553
01:36:58,750 --> 01:37:00,970
- Consciousness, the freedom to think,
1554
01:37:00,970 --> 01:37:03,150
is a fundamental human right.
1555
01:37:03,150 --> 01:37:05,100
The idea of violating
free will is something
1556
01:37:05,100 --> 01:37:07,150
that even God doesn't do.
1557
01:37:07,150 --> 01:37:10,340
And yet man thinks they can do this.
1558
01:37:14,546 --> 01:37:18,895
- At this defining moment,
change has come to America.
1559
01:37:18,895 --> 01:37:21,645
(crowd cheering)
1560
01:37:29,653 --> 01:37:32,153
(soft music)
1561
01:37:48,643 --> 01:37:51,063
- Baghdad, 3,966.
1562
01:37:52,510 --> 01:37:54,320
- [TV Announcer] Wives have Glamour.
1563
01:37:54,320 --> 01:37:55,900
- I am the queen of opulence.
1564
01:37:55,900 --> 01:37:59,220
- This is mass madness, you maniacs!
1565
01:37:59,220 --> 01:38:02,000
In God's name, you people
are the real thing.
1566
01:38:02,000 --> 01:38:04,200
We are the illusion!
1567
01:38:04,200 --> 01:38:06,300
So, turn off your television sets.
1568
01:38:06,300 --> 01:38:09,380
Turn them off now, turn
them off right now.
1569
01:38:09,380 --> 01:38:11,530
Turn them off and leave them off!
1570
01:38:11,530 --> 01:38:14,040
Turn them off right in
the middle of this sent--
1571
01:38:16,262 --> 01:38:19,095
(soft rock music)
1572
01:38:26,684 --> 01:38:29,964
♪ Time and time again ♪
1573
01:38:29,964 --> 01:38:34,964
♪ You wonder why ♪
1574
01:38:35,707 --> 01:38:39,012
♪ All has spawn to live ♪
1575
01:38:39,012 --> 01:38:41,768
♪ But should they die ♪
1576
01:38:41,768 --> 01:38:43,913
- [Martin] I have a dream today.
1577
01:38:43,913 --> 01:38:46,408
(crowd cheering)
1578
01:38:46,408 --> 01:38:50,240
- [John] Ask not what
America will do for you,
1579
01:38:50,240 --> 01:38:54,610
but what together we can
do for the freedom of man.
1580
01:38:54,610 --> 01:38:57,060
- You've got to put your
bodies upon the gears,
1581
01:38:57,060 --> 01:39:00,660
upon the wheels, upon the
levers, upon all the apparatus,
1582
01:39:00,660 --> 01:39:02,160
and you've got to make it stop!
1583
01:39:02,160 --> 01:39:04,060
And you've got to indicate
to the people who run it,
1584
01:39:04,060 --> 01:39:06,320
to the people who own it
that unless you're free,
1585
01:39:06,320 --> 01:39:09,863
the machine will be prevented
from working at all!
1586
01:39:10,970 --> 01:39:14,500
- If we can get a critical mass of people
1587
01:39:14,500 --> 01:39:18,470
thinking a direction, it
will influence and change
1588
01:39:18,470 --> 01:39:19,613
the rest of the world.
1589
01:39:21,469 --> 01:39:25,870
This collective mind, this
mind field tend to lead me
1590
01:39:25,870 --> 01:39:29,677
to believe that that might
be the greatest hope man has.
1591
01:39:29,677 --> 01:39:34,376
♪ It's the universe ♪
1592
01:39:34,376 --> 01:39:37,376
♪ It's the universe ♪
1593
01:39:39,988 --> 01:39:42,988
(soft guitar theme)
1594
01:39:55,244 --> 01:39:59,327
("I'm American" by Queensryche)
1595
01:40:21,806 --> 01:40:23,651
♪ I gotta have it gotta
drink the high life ♪
1596
01:40:23,651 --> 01:40:25,854
♪ I'll buy a new suit
black skinny necktie ♪
1597
01:40:25,854 --> 01:40:27,580
♪ I'll mingle with elite and imitate ♪
1598
01:40:27,580 --> 01:40:30,263
♪ And they'll never even
get it 'til I hit 'em ♪
1599
01:40:30,263 --> 01:40:32,323
♪ I've got no fear 'cause
I've weathered the breakdown ♪
1600
01:40:32,323 --> 01:40:34,541
♪ San Quentin to the
edge of the Big Town ♪
1601
01:40:34,541 --> 01:40:37,472
♪ I'm a man of the people
in the home of the brave ♪
1602
01:40:37,472 --> 01:40:39,385
♪ And I'm no man's slave ♪
1603
01:40:39,385 --> 01:40:41,610
♪ Because I'm free ♪
1604
01:40:41,610 --> 01:40:45,872
♪ I deserve everything I can get ♪
1605
01:40:45,872 --> 01:40:47,875
♪ I'm American I'm American. ♪
1606
01:40:47,875 --> 01:40:49,904
♪ If you voted for the
man you're wasting time ♪
1607
01:40:49,904 --> 01:40:52,079
♪ He's got his fingers
dipped in everyone's pie ♪
1608
01:40:52,079 --> 01:40:53,674
♪ The news can't wait to promote ♪
1609
01:40:53,674 --> 01:40:56,400
♪ All the bullshit this
government is selling ♪
1610
01:40:56,400 --> 01:40:58,605
♪ I've got this plan
in motion, countdown ♪
1611
01:40:58,605 --> 01:41:00,780
♪ Assassinate terminate smack down ♪
1612
01:41:00,780 --> 01:41:03,224
♪ There's a war in my head
and it needs to be said ♪
1613
01:41:03,224 --> 01:41:05,427
♪ If they think they can
take me they're dead ♪
1614
01:41:05,427 --> 01:41:07,748
♪ Because I'm free ♪
1615
01:41:07,748 --> 01:41:11,735
♪ I deserve everything I can get ♪
1616
01:41:11,735 --> 01:41:14,055
♪ I'm American I'm American ♪
1617
01:41:14,055 --> 01:41:16,318
♪ 'Cause I'm free ♪
1618
01:41:16,318 --> 01:41:20,406
♪ And I'll get everything I can get ♪
1619
01:41:20,406 --> 01:41:25,406
♪ I'm American I'm American ♪
1620
01:41:25,895 --> 01:41:27,965
♪ What do you believe in ♪
1621
01:41:27,965 --> 01:41:30,518
♪ What are you living for ♪
1622
01:41:30,518 --> 01:41:32,693
♪ Do you want what they're selling you ♪
1623
01:41:32,693 --> 01:41:36,976
♪ Another television war ♪
1624
01:41:36,976 --> 01:41:41,976
♪ I can't stop I feel I gotta have more ♪
1625
01:41:42,512 --> 01:41:47,092
♪ That's right more ♪
1626
01:41:47,092 --> 01:41:49,592
♪ I want more ♪
1627
01:41:54,227 --> 01:41:56,727
(guitar solo)
1628
01:42:12,216 --> 01:42:14,208
♪ Yeah I'm free ♪
1629
01:42:14,208 --> 01:42:18,234
♪ I deserve everything I can get ♪
1630
01:42:18,234 --> 01:42:20,639
♪ I'm American I'm American ♪
1631
01:42:20,639 --> 01:42:22,891
♪ Yeah I'm free ♪
1632
01:42:22,891 --> 01:42:27,018
♪ And I'll get everything I can get ♪
1633
01:42:27,018 --> 01:42:29,434
♪ I'm American I'm American ♪
1634
01:42:29,434 --> 01:42:31,684
♪ Are you free ♪
1635
01:42:31,684 --> 01:42:35,766
♪ You deserve everything you can get ♪
1636
01:42:35,766 --> 01:42:38,092
♪ I'm American I'm American ♪
1637
01:42:38,092 --> 01:42:40,339
♪ Yeah I'm free ♪
1638
01:42:40,339 --> 01:42:44,419
♪ I deserve everything ♪
1639
01:42:44,419 --> 01:42:48,086
♪ I'm American I'm American ♪
124856
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