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your first video is not going to get
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views period it's not your first 10 are
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not going to get views I can very confid
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say that so stop sitting there and
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thinking for months and months on in and
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just get to work and start uploading
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there's literally no such thing as a
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perfect video a lot of people give up
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too soon because they're not getting
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enough views you literally could be a
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year away from that video that you just
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made taking off because you just stopped
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uploading give yourself 10 years give
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yourself 10 years at this craft making
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videos posting them online getting made
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fun of for at least five of those years
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and then maybe at the end of 10 maybe
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you'll have a little bit of success if
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you're a small YouTube channel or maybe
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you haven't even started a YouTube
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channel yet I want you to know that it
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is totally possible last year I started
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two brand new YouTube channels from zero
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and I was able to grow them very fast
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getting hundreds of thousands of views
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even with not a lot of subscribers now
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before I share with you how to do this I
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want you to hear from some of my
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favorite creators on advice for growing
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your small YouTube channel you had no
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money what would be the first 10 videos
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you tried to uh to make on a new channel
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I guess that's advice for a new person
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huh and nobody knows you yeah nobody
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knows me yeah like Hally I have a mask
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on and you also I guess don't have the
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wisdom well if I don't have what I have
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in my head then I would say just fail
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like just a lot of people get analysis
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paralysis and they'll just sit there and
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they'll plan their first video for 3
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months and I I'm any of you listening if
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if you especially if you have zero
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viewers on your channel your first video
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is not going to give views
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period it's not your first 10 are not
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going to get views I can very
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confidently say that so stop sitting
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there and thinking for months and months
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on in and just get to work and start
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uploading like all you need to do this
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applies to people who have not uploaded
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videos but have dreams of being a
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YouTuber is make a 100 videos and
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improve something every time do that and
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then on your 101st video we'll start
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talking like maybe you can get some
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views but you know your first 100 are
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going to there are very freak cases like
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Liza Koshi or Emma Chamberlain who have
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really good personalities and it doesn't
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take them so as many videos and it's
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just like people who are 7'5 and making
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the NBA like yes there are free cases
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you can find but for the average person
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like us you know who don't have these
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exceptional personalities and you know
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backgrounds in film making just make a
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100 videos improve something each time
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and then talk to me on your 101st video
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well the improve something each time is
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the tricky one how do you improve
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something each time the second one just
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I don't know put more effort into the
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script the third one try to learn a new
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editing trick the fourth one try to
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figure out a way that you can have
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better inflections in your voice the
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fifth one try to you know study a new
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thumbnail tip and implement it the sixth
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one try to figure out a new title
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there's infinite ways that's the beauty
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of content creation online there's
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literally infinite ways from the
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coloring to the frame rate to the
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editing to the filming to the production
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to the jokes to the pacing to every
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little thing can be improved and they
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can never not be improved there's no
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there's literally no such thing as a
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perfect video item number one is that no
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one cares about your videos this is two
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categories of people do not care number
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one your friends and family do not care
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and number two the the audience also
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does not care firstly on the friends and
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family front I was so worried when I
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started YouTube 6 years ago that people
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were going to say bad things about it I
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was afraid people were going to judge me
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and then I started making videos and I
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realized no one cares no one cares
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people are busy with their own lives
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people are doing their own stuff they do
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not give a flying toss whether or not I
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have a YouTube channel or whether or not
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I make videos they're never watching my
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videos my videos are not aimed at them
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and so me making videos is not for the
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sake of my friends and family and so
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many people get held back by the worry
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of what their friends their family their
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co-workers their boss their aunt their
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Uncle their dog is going to think about
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their YouTube channel no one cares
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everyone is doing their own thing you
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can absolutely do YouTube and I
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guarantee your friends and family will
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not care secondly the other category of
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people that doesn't care is the audience
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when I first started making YouTube
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videos 6 years ago I thought people
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would care I started making videos about
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me and my friends singing songs a cover
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of payone by Maroon 5 a cover of Adele
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or whatever and the way I now think
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about this and what I kind of wish I'd
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known before is that videos on YouTube
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are not actually free
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people are paying for watching your
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videos they're just not paying with
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their cash they are paying with their
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time and attention and those are two
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currencies that are even more valuable
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than money and so when you're new to
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YouTube and you make a video and it
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doesn't get any views and you think oh
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the algorithm doesn't like me it's not
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that the algorithm doesn't like you it's
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that your video is not worth watching
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people have not decided to click on that
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video people have not decided to watch
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it because it has not provided them with
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any value and these days increasingly
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people have so many choices of how they
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can spend their time on the internet the
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thing they want to do is they want value
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whether that's value in the form of
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entertainment or education or
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inspiration it needs to have some kind
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of value and if there is no value in the
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video then people will not watch the
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video and if people are not watching the
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video the algorithm will recognize that
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no one's watching it and is therefore
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not going to recommend it and this is
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enormously liberating and enormously
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freeing when you're getting started
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because it means you don't need to
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overthink it no one's going to watch the
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first several videos anyway you have to
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start off by being bad and over time by
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being bad repeatedly you will eventually
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be good at making videos your videos
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will start to add value you you'll start
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to figure out what your Niche is and
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then when people give up their time and
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attention to watch your videos it will
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actually be worth it for them and now
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the algorithm is going to start
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recommending you and then your channel
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will grow and then at some point you'll
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become a millionaire and then life will
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be all great when people come up to you
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and they say Casey I'm thinking about
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being a
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YouTuber what advice could you give me a
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young upand cominging Creator if I
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wanted to do what you've done for so
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many years Casey what advice do you give
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me I that question I hate it my response
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is always why
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no like let's if you ask me that
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question and like let me like that's a
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big qu you're asking me to do work right
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now yeah yeah yeah why and if their
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answer is anything other than like
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there's nothing I love more than making
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videos or like I grew up here and nobody
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knows about X you know like there's some
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genuine passion whether it's artistic or
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or sharing a perspective anything other
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than that if it's like if the word Mr
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Beast is anywhere in their answer my
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response is don't or prime
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yeah yeah because like that's that can't
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be the mission I get I got asked this
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the other day in the airport I get I get
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to ask this question sometimes and it is
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difficult cuz like I I too want to
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stress how difficult it can be if you
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don't love it this kid came up to me you
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know what what advice can you give me I
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said he's like I I want I want to make
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videos I'm an up andc coming I said okay
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how many videos have you make was well n
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yet I'm thinking about starting I said
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all right kid you're what 1920 give
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yourself 10 years give yourself 10 years
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at this craft making videos posting them
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online getting made fun of for at least
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five of those years and then maybe at
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the end of 10 maybe you'll have a little
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bit of success consistency for me is my
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general advice for these people but you
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are right it needs to come from a place
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of like kind of this is what I love it's
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just how I'm Wasing patience is the
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other thing I say because it's it's a
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little bit of a answer nobody wants to
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hear that no like what's the one piecey
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what's the one piece of advice like I
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don't have time I don't want to stop my
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Escape Oro I just want to roll past you
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and give an answer patience it's always
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like patience do you have 10 years to
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commit to this and they look at you like
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youve three heads they like yo I thought
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Mr Beast said and it's like no everyone
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has different audiences so what works
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for Mr Beast might not work for me right
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so what I did is like I did my own
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little experiment like when I knew I
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wanted to get into shorts I told myself
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I was going to upload every day for as
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long as possible and I think I only
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about like a week or two in it didn't it
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I didn't I didn't get that far but the
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goal was essentially to upload as much
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as possible quantity is what makes
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quality when I was doing that quantity I
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would analyze my retention graph and
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this is just like one example I'll just
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pull out for you so there was one video
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after 5 days I got I think it was like
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50,000 views in 5 days right which I on
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average I usually get like a million so
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I was not happy with the performance and
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I pulled up the reten ention graph and I
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noticed on the last second it was a huge
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dip it was 70% 1 second later it was 45%
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like a 25% drop in 1 second and the
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retention was 83% so what I did was I
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went to YouTube Studio I trimmed off
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that 1 second YouTube removed this
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feature by the way YouTube please bring
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it back but just by removing that 1
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second at the end it went from
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83% to 88% and the video went flying and
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that that's why like every second counts
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on a short like every single second
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because when you think about it let's
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say you have a 30second short right if
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you lose 1 second that's already 97%
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that's three percentages you know if you
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have lose two seconds that's 6% so when
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you think about it I'm sure it's like
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you're not just losing one second you're
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losing double or even triple because
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that 1 second accumulates to 2 or 3% of
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the video so there's been some
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incredible advice already and there's
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even better advice coming up later in
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this video but I wanted to touch on a
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little bit of advice that I've learned
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from personal experience this last year
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growing some YouTube channels and
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literally getting hundreds of thousands
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of views on these videos on a channel
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that had less than a thousand
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subscribers and I really think for me a
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big part of it came down to the
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packaging which if you don't know what
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packaging is it's your video idea it's
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the topic it's the title and it's the
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thumbnail so that is not even the video
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itself a lot of people put all their
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effort into shooting YouTube videos and
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what they don't realize is and where
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they're lacking is their thumbnails
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aren't good their titles aren't good
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their ideas aren't good so I have some
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very practical advice on how you guys
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can come up with better video ideas that
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will actually get you more views because
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your videos might be great you're just
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not getting any views because this part
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is lacking so one of the things that I
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started to do was I'd come up with way
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more video ideas than I actually needed
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so if I was getting ready to make my
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next couple videos I'd come up with like
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50 video ideas and then throughout those
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most of them were pretty bad maybe 40 of
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them I'm like these probably wouldn't
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get views and out have 10 of them that
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are pretty decent and then what I do is
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I take those 10 videos and before I just
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choose one you really want to validate
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that idea and how do you do that how do
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you make sure before you press record
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that it's going to get views that
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there's interest in this that people
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actually care about this topic and the
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video idea and so you don't waste all
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your time you know on this YouTube video
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what I would do this sounds so simple
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but it just works is I'd go on YouTube I
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00:10:33,480 --> 00:10:35,440
would type in kind of the video idea
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that I was looking to make and if these
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videos were getting more views than the
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subscriber count then I would know this
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was a good video idea for me to make
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because I knew that YouTube was working
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on pushing this topic or this video idea
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out to more people Beyond just their
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subscriber base maybe it could be
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oversaturated but often times people
329
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want to watch a lot of videos on the
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same topic so it's okay if you add in to
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the conversation people want to hear
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your voice and it is still worth making
333
00:11:06,040 --> 00:11:07,560
that video now there's going to be a lot
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more YouTube strategy coming up in our
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00:11:10,440 --> 00:11:12,800
YouTube 1K challenge which is a free
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event that we are hosting and this is a
337
00:11:15,000 --> 00:11:17,079
5-day YouTube challenge on how to get to
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your first 1,000 subscribers and make
339
00:11:19,040 --> 00:11:21,120
your first $1,000 on YouTube so you can
340
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click the link down in the description
341
00:11:22,800 --> 00:11:24,360
if you guys want to check that out and
342
00:11:24,360 --> 00:11:26,519
join us at the challenge but let's get
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00:11:26,519 --> 00:11:29,160
into some of the other advice from these
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YouTubers when I first met you I had
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just gone full-time as a Creator and you
346
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were so great you gave me this worldview
347
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this perspective of don't think
348
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algorithm think audience in my role I've
349
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always gotten a lot of questions about
350
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the algorithm is like what time should I
351
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upload to optimize for the algorithm
352
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what time you know how often should I
353
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upload and the way we design the
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algorithm is actually such that we want
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to give audiences the video and other
356
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content that they're going to be most
357
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Satisfied by and so if the audience
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doesn't really care whether you upload
359
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it at 3: in the morning or 7 at night
360
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then the algorithm shouldn't care easy
361
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either and so what I encourage creators
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to do is when they have some of these
363
00:12:13,680 --> 00:12:15,320
questions they immediately kind of think
364
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about algorithm like replace the word
365
00:12:17,680 --> 00:12:19,199
algorithm in their question with the
366
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word audience that's going to give you a
367
00:12:20,959 --> 00:12:23,360
better answer because we're we're aiming
368
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to serve the audience and so the more
369
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you focus on understanding what your
370
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audience wants and finding the best fit
371
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with them the algorithm is going to
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match that yeah that one of the biggest
373
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things for me was when I stopped
374
00:12:34,519 --> 00:12:36,079
thinking why didn't the algorithm like
375
00:12:36,079 --> 00:12:37,839
this video I started thinking why didn't
376
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my audience like it as a Creator I think
377
00:12:41,160 --> 00:12:42,959
um the more that you can put yourselves
378
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in the shoes of viewers and go through
379
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YouTube and browse around and uh see
380
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what's going to make you uh as a viewer
381
00:12:53,680 --> 00:12:55,639
be interested in a particular video
382
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versus another video it might give you
383
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more perspective you may not get just
384
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thinking so much about your your own
385
00:13:01,399 --> 00:13:03,560
videos all the time uh look at from the
386
00:13:03,560 --> 00:13:05,680
viewer perspective for new creators or
387
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smaller creators because when you say
388
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the algorithm follows the audience they
389
00:13:09,600 --> 00:13:11,320
worry that they don't have an audience
390
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yet for the algorithm to follow so do we
391
00:13:13,519 --> 00:13:15,880
do anything for those those creators
392
00:13:15,880 --> 00:13:17,880
yeah so we have a team that is
393
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specifically focused on this challenge
394
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of trying to
395
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identify um audiences for creators that
396
00:13:26,000 --> 00:13:29,279
are just getting started for videos that
397
00:13:29,279 --> 00:13:31,320
don't we don't have a lot of um
398
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information about and so yeah with with
399
00:13:35,040 --> 00:13:38,760
those um videos and channels we do need
400
00:13:38,760 --> 00:13:41,120
to uh try some different approaches the
401
00:13:41,120 --> 00:13:43,160
title the description when when there
402
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are viewers that that show up that seems
403
00:13:45,639 --> 00:13:47,639
like they might be interested in it will
404
00:13:47,639 --> 00:13:50,120
show uh that video to those viewers and
405
00:13:50,120 --> 00:13:52,839
see which of them react we really want
406
00:13:52,839 --> 00:13:54,720
to make sure that there is a path for
407
00:13:54,720 --> 00:13:57,160
new creators uh to get started it's a
408
00:13:57,160 --> 00:13:59,240
metric we track how many how many new
409
00:13:59,240 --> 00:14:01,360
creators are succeeding on the platform
410
00:14:01,360 --> 00:14:03,199
we we're very focused on that we we care
411
00:14:03,199 --> 00:14:04,800
a lot about it because we do believe
412
00:14:04,800 --> 00:14:06,800
that there's a lot of opportunity there
413
00:14:06,800 --> 00:14:08,440
with new creators coming along with new
414
00:14:08,440 --> 00:14:10,519
ideas all the time and we want to we
415
00:14:10,519 --> 00:14:11,839
want to help those creators be
416
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successful Sean if you were starting a
417
00:14:13,600 --> 00:14:16,240
YouTube channel in 2024 what would you
418
00:14:16,240 --> 00:14:18,079
do especially considering that you've
419
00:14:18,079 --> 00:14:21,079
been in the YouTube game for 17 years
420
00:14:21,079 --> 00:14:23,160
now you've started multiple channels
421
00:14:23,160 --> 00:14:25,240
three silver play buttons how would you
422
00:14:25,240 --> 00:14:27,199
get started in this new year yeah so I
423
00:14:27,199 --> 00:14:28,519
wrote down five things when I thought
424
00:14:28,519 --> 00:14:30,000
about about this question and the first
425
00:14:30,000 --> 00:14:34,480
one is courage you have to start messy
426
00:14:34,480 --> 00:14:36,839
and I think about this you know I have
427
00:14:36,839 --> 00:14:38,800
some tactics as we get into it but now
428
00:14:38,800 --> 00:14:40,079
that I've had the chance to coach so
429
00:14:40,079 --> 00:14:41,440
many different people that have started
430
00:14:41,440 --> 00:14:42,839
YouTube channels and grow their YouTube
431
00:14:42,839 --> 00:14:44,639
channels I've realized that really the
432
00:14:44,639 --> 00:14:46,279
first thing that holds us back is our
433
00:14:46,279 --> 00:14:48,680
self and our fears and our mindsets we
434
00:14:48,680 --> 00:14:50,720
feel like we're not ready we feel like
435
00:14:50,720 --> 00:14:53,160
man is anybody going to care we feel
436
00:14:53,160 --> 00:14:54,560
like am I going to be judged is there
437
00:14:54,560 --> 00:14:55,920
going to be negative comments and these
438
00:14:55,920 --> 00:14:58,199
are all legitimate mindsets but you're
439
00:14:58,199 --> 00:14:59,920
not going to get results if you don't
440
00:14:59,920 --> 00:15:01,880
start you're never going to know if you
441
00:15:01,880 --> 00:15:03,959
don't start everything that you want in
442
00:15:03,959 --> 00:15:06,040
life is outside of your comfort zone so
443
00:15:06,040 --> 00:15:08,440
I do want to lay a foundation that um
444
00:15:08,440 --> 00:15:09,959
you got to start before you're ready you
445
00:15:09,959 --> 00:15:11,880
got to start messy you probably have a
446
00:15:11,880 --> 00:15:13,560
million questions even if you've already
447
00:15:13,560 --> 00:15:15,279
been subscribed to or the think media
448
00:15:15,279 --> 00:15:17,959
podcast or other channel for a while you
449
00:15:17,959 --> 00:15:19,639
still probably are like but what about
450
00:15:19,639 --> 00:15:22,320
this but what about that you have to
451
00:15:22,320 --> 00:15:26,360
just start and my second tip is Clarity
452
00:15:26,360 --> 00:15:28,480
and we can hit that one in a second but
453
00:15:28,480 --> 00:15:31,360
the the reason that I say start messy is
454
00:15:31,360 --> 00:15:33,160
there's really two kinds of people maybe
455
00:15:33,160 --> 00:15:36,120
you're already a a professional a
456
00:15:36,120 --> 00:15:38,360
business owner so you're already know
457
00:15:38,360 --> 00:15:40,600
you're in real estate you already are in
458
00:15:40,600 --> 00:15:42,560
carpentry and so you know like you're
459
00:15:42,560 --> 00:15:44,160
going to start a DIY channel helping
460
00:15:44,160 --> 00:15:45,600
people fix stuff around the home you
461
00:15:45,600 --> 00:15:46,800
know that you're going to start a real
462
00:15:46,800 --> 00:15:48,240
estate channel to get leads clients and
463
00:15:48,240 --> 00:15:50,120
sales in your local community you know
464
00:15:50,120 --> 00:15:52,519
you're a musician that uses Ableton so
465
00:15:52,519 --> 00:15:54,519
you want to start doing music tutorials
466
00:15:54,519 --> 00:15:56,839
like you already have Clarity so if you
467
00:15:56,839 --> 00:15:58,800
have that we can dial that in when we
468
00:15:58,800 --> 00:16:00,480
get there in a second but there's this
469
00:16:00,480 --> 00:16:02,639
whole other category where you know
470
00:16:02,639 --> 00:16:04,040
someone's listening to this they know
471
00:16:04,040 --> 00:16:06,120
they want to start but they're unsure
472
00:16:06,120 --> 00:16:07,600
they they have a million questions about
473
00:16:07,600 --> 00:16:09,560
what Niche what topic what about this
474
00:16:09,560 --> 00:16:11,480
what about that and I would encourage
475
00:16:11,480 --> 00:16:13,600
you to just start posting videos just
476
00:16:13,600 --> 00:16:16,120
try something don't overthink it because
477
00:16:16,120 --> 00:16:20,800
we do learn by doing and I know for me
478
00:16:20,800 --> 00:16:23,040
because I didn't have Fierce Clarity
479
00:16:23,040 --> 00:16:24,720
when I started I just started posting
480
00:16:24,720 --> 00:16:26,800
random videos on my Sean canell Channel
481
00:16:26,800 --> 00:16:28,880
there's a million lessons of mistakes I
482
00:16:28,880 --> 00:16:30,959
made but the benefit of that was I
483
00:16:30,959 --> 00:16:32,480
started to learn how to film I was
484
00:16:32,480 --> 00:16:34,319
learned how to edit I experimented with
485
00:16:34,319 --> 00:16:36,319
this topic that topic and even though
486
00:16:36,319 --> 00:16:38,680
the brand ended up being kind of not
487
00:16:38,680 --> 00:16:41,240
great and the niche wasn't really clear
488
00:16:41,240 --> 00:16:43,199
and I was all over the place and that
489
00:16:43,199 --> 00:16:44,680
wasn't my successful YouTube channel I
490
00:16:44,680 --> 00:16:46,720
haven't even uploaded there in years it
491
00:16:46,720 --> 00:16:49,319
was a personal development experience a
492
00:16:49,319 --> 00:16:51,600
skill development experience and I like
493
00:16:51,600 --> 00:16:53,160
to say I have four YouTube channels that
494
00:16:53,160 --> 00:16:54,880
helped me eventually start a successful
495
00:16:54,880 --> 00:16:59,560
one so absolutely in 2024 start as soon
496
00:16:59,560 --> 00:17:02,240
as possible don't put it off don't just
497
00:17:02,240 --> 00:17:04,039
watch YouTube videos don't just consume
498
00:17:04,039 --> 00:17:06,919
information we learn by doing take
499
00:17:06,919 --> 00:17:09,799
action press record you got it takes
500
00:17:09,799 --> 00:17:11,679
courage you got to get uncomfortable so
501
00:17:11,679 --> 00:17:13,319
just start I kind of want to bring it
502
00:17:13,319 --> 00:17:15,799
back to the person who's starting out
503
00:17:15,799 --> 00:17:17,760
right what pitfalls are they going to
504
00:17:17,760 --> 00:17:19,839
run into what can they avoid what kind
505
00:17:19,839 --> 00:17:22,919
of mistakes are people making that
506
00:17:22,919 --> 00:17:25,199
either make them quit YouTube and like
507
00:17:25,199 --> 00:17:27,839
they just give up on it or maybe they're
508
00:17:27,839 --> 00:17:29,679
making some mist mes that so they're not
509
00:17:29,679 --> 00:17:32,320
getting views anymore yep what would be
510
00:17:32,320 --> 00:17:33,960
one of those that you think a lot of
511
00:17:33,960 --> 00:17:35,320
people make it's funny cuz those kind of
512
00:17:35,320 --> 00:17:37,679
feed into each other I find that a lot
513
00:17:37,679 --> 00:17:39,760
of people give up too soon because
514
00:17:39,760 --> 00:17:42,320
they're not getting enough views so they
515
00:17:42,320 --> 00:17:46,520
get discouraged I've had videos that 240
516
00:17:46,520 --> 00:17:48,880
days after they've been rele released
517
00:17:48,880 --> 00:17:52,600
start taking off two almost a year so
518
00:17:52,600 --> 00:17:54,880
like and like viral taking off yeah and
519
00:17:54,880 --> 00:17:57,240
you could you literally could be a year
520
00:17:57,240 --> 00:17:59,559
away from that video that you just made
521
00:17:59,559 --> 00:18:02,320
before you quit or right before you quit
522
00:18:02,320 --> 00:18:04,840
h taking off because you you just
523
00:18:04,840 --> 00:18:07,600
stopped uploading yeah so I mean I think
524
00:18:07,600 --> 00:18:09,840
a mistake people get is they they get
525
00:18:09,840 --> 00:18:12,880
bored they're like man this is boring
526
00:18:12,880 --> 00:18:14,440
well you might be get it might be very
527
00:18:14,440 --> 00:18:16,080
boring because it's time for you to
528
00:18:16,080 --> 00:18:17,960
start working with other people I know
529
00:18:17,960 --> 00:18:19,840
it is a lonely Journey if you are just
530
00:18:19,840 --> 00:18:21,280
like grinding and doing it all by
531
00:18:21,280 --> 00:18:23,480
yourself but even if you found like a
532
00:18:23,480 --> 00:18:25,880
collective or you started masterminding
533
00:18:25,880 --> 00:18:28,400
with a few friends or maybe maybe you
534
00:18:28,400 --> 00:18:30,360
started one you're like hey uh every
535
00:18:30,360 --> 00:18:31,640
Monday we're going to meet on zoom and
536
00:18:31,640 --> 00:18:33,080
just like you kind of did this right
537
00:18:33,080 --> 00:18:35,440
with your so if you just kept if it was
538
00:18:35,440 --> 00:18:37,000
just you and you were just cranking it
539
00:18:37,000 --> 00:18:39,159
out I I I would imagine you'd get really
540
00:18:39,159 --> 00:18:40,880
discouraged but now you have guys being
541
00:18:40,880 --> 00:18:42,799
like dude try this thing you know like
542
00:18:42,799 --> 00:18:44,840
let's do that so I think find yourself
543
00:18:44,840 --> 00:18:46,440
find a community and I do love that
544
00:18:46,440 --> 00:18:49,080
about V is that there's a community of
545
00:18:49,080 --> 00:18:51,760
people constantly it's every day it's
546
00:18:51,760 --> 00:18:54,480
24/7 of people checking in on each other
547
00:18:54,480 --> 00:18:56,480
testing video ideas and things like that
548
00:18:56,480 --> 00:18:58,679
don't allow yourself to live in
549
00:18:58,679 --> 00:19:00,200
discouragement it's okay to get
550
00:19:00,200 --> 00:19:02,480
discouraged but don't don't live in that
551
00:19:02,480 --> 00:19:03,640
because then it's going to cause you to
552
00:19:03,640 --> 00:19:05,960
quit and by you quitting there's that
553
00:19:05,960 --> 00:19:08,320
ripple effect of what could have been or
554
00:19:08,320 --> 00:19:10,280
what should have been uh what probably
555
00:19:10,280 --> 00:19:12,919
should have been I I actually think that
556
00:19:12,919 --> 00:19:15,320
if you do not quit on YouTube that is
557
00:19:15,320 --> 00:19:19,480
the number one recipe for success is the
558
00:19:19,480 --> 00:19:21,120
trying at YouTube I feel like we're
559
00:19:21,120 --> 00:19:23,799
trying at YouTube we still are trying
560
00:19:23,799 --> 00:19:25,520
like we're always testing new formats
561
00:19:25,520 --> 00:19:27,840
testing new things and that's actually
562
00:19:27,840 --> 00:19:29,640
the goal so you know we started this
563
00:19:29,640 --> 00:19:31,960
conversation talking about Fitness and
564
00:19:31,960 --> 00:19:33,360
that you sometimes we have these end
565
00:19:33,360 --> 00:19:35,720
goals well the goal is to build the
566
00:19:35,720 --> 00:19:38,440
lifestyle so if if I get discouraged in
567
00:19:38,440 --> 00:19:41,120
the journey and it causes me to quit I
568
00:19:41,120 --> 00:19:42,880
actually lose because the goal was to
569
00:19:42,880 --> 00:19:44,640
just stay on the journey y so don't
570
00:19:44,640 --> 00:19:45,919
allow discouragement to cause you to
571
00:19:45,919 --> 00:19:48,480
quit I love that um our video editor for
572
00:19:48,480 --> 00:19:51,240
think media Nate he's over here he um he
573
00:19:51,240 --> 00:19:52,919
has a similar story with his channel and
574
00:19:52,919 --> 00:19:56,520
so Nate's fil Nate Dog Nathan's dogs I'm
575
00:19:56,520 --> 00:19:58,960
just kidding go ahead his his channel is
576
00:19:58,960 --> 00:20:01,919
called uh Nate's film tutorials and do
577
00:20:01,919 --> 00:20:04,240
you your video that took off it
578
00:20:04,240 --> 00:20:06,400
initially the director's one it didn't
579
00:20:06,400 --> 00:20:09,120
take off right away and so and I think
580
00:20:09,120 --> 00:20:10,480
he was even you know probably a little
581
00:20:10,480 --> 00:20:12,640
bit discouraged because he posted this
582
00:20:12,640 --> 00:20:14,440
video and and I was like dude this video
583
00:20:14,440 --> 00:20:16,000
is fire like this is going to get a ton
584
00:20:16,000 --> 00:20:17,760
of views and all this stuff and it like
585
00:20:17,760 --> 00:20:20,320
just tanked and it it was also at a
586
00:20:20,320 --> 00:20:21,799
point for him where he was a slight
587
00:20:21,799 --> 00:20:23,400
pivot from like videography to film
588
00:20:23,400 --> 00:20:25,520
making and I was like but bro like just
589
00:20:25,520 --> 00:20:27,120
commit to the film making like commit to
590
00:20:27,120 --> 00:20:29,400
the pivot and and uh is this it right
591
00:20:29,400 --> 00:20:33,320
here so okay so check this out dude dang
592
00:20:33,320 --> 00:20:36,480
100 a 100 days in it ends up getting
593
00:20:36,480 --> 00:20:39,280
6,000 views and how many subscribers you
594
00:20:39,280 --> 00:20:40,880
had like 20,000 subscribers at the point
595
00:20:40,880 --> 00:20:43,480
so that's not a lot of views for him but
596
00:20:43,480 --> 00:20:47,360
after 100 days it jumps up and it just
597
00:20:47,360 --> 00:20:49,400
keeps skyrocketing and now it's at
598
00:20:49,400 --> 00:20:53,159
283,000 views wow so similar to you
599
00:20:53,159 --> 00:20:55,640
right just like found the audience and
600
00:20:55,640 --> 00:20:56,919
here you can take this back name and
601
00:20:56,919 --> 00:20:58,880
this is this is actually
602
00:20:58,880 --> 00:21:01,919
a a thing that is happening on YouTube
603
00:21:01,919 --> 00:21:05,000
okay it's when you're just posting
604
00:21:05,000 --> 00:21:08,080
consistently and one video goes nuts
605
00:21:08,080 --> 00:21:09,640
what do people do after that one video
606
00:21:09,640 --> 00:21:11,520
goes nuts and what does YouTube do
607
00:21:11,520 --> 00:21:13,279
number one people start checking out the
608
00:21:13,279 --> 00:21:15,520
order of videos YouTube starts serving
609
00:21:15,520 --> 00:21:17,960
your next uploads the your older uploads
610
00:21:17,960 --> 00:21:19,799
and then it it starts to like fill in
611
00:21:19,799 --> 00:21:22,880
your your channel if you hypothetically
612
00:21:22,880 --> 00:21:24,320
or you know like an illustration it's
613
00:21:24,320 --> 00:21:26,200
like an empty cup let's say you're empty
614
00:21:26,200 --> 00:21:27,720
and you have this one go viral and now
615
00:21:27,720 --> 00:21:29,600
there's spilling over into other stuff
616
00:21:29,600 --> 00:21:32,080
so now my even for me older podcast I
617
00:21:32,080 --> 00:21:34,120
uploaded 2 months ago they're starting
618
00:21:34,120 --> 00:21:36,159
to take off but it's because people are
619
00:21:36,159 --> 00:21:38,159
starting to binge the channel and it's
620
00:21:38,159 --> 00:21:40,400
because Nate didn't quit that people can
621
00:21:40,400 --> 00:21:43,880
now go back they can go forward and so
622
00:21:43,880 --> 00:21:45,360
this is why you don't want to quit
623
00:21:45,360 --> 00:21:46,919
exactly there's a lot of people who
624
00:21:46,919 --> 00:21:49,640
would post a video and then they would
625
00:21:49,640 --> 00:21:53,320
be discouraged after 159 days yeah they
626
00:21:53,320 --> 00:21:57,480
would give up and and then like their
627
00:21:57,480 --> 00:21:59,520
Channel takes off and they're like
628
00:21:59,520 --> 00:22:01,200
there's all these new viewers coming in
629
00:22:01,200 --> 00:22:02,400
and they're they go to your channel like
630
00:22:02,400 --> 00:22:04,200
you're inconsistent you don't post
631
00:22:04,200 --> 00:22:06,039
anymore right you haven't posted in six
632
00:22:06,039 --> 00:22:09,159
months and so what what you have to do
633
00:22:09,159 --> 00:22:11,840
is stay consistent even when it's hard
634
00:22:11,840 --> 00:22:13,720
and then YouTube rewards like The
635
00:22:13,720 --> 00:22:15,480
Snowball Effect happens through
636
00:22:15,480 --> 00:22:17,600
consistency of recommending another one
637
00:22:17,600 --> 00:22:19,000
of your videos and another one that's
638
00:22:19,000 --> 00:22:20,679
how YouTube works and it's like and
639
00:22:20,679 --> 00:22:22,320
honestly if you're in finances there's
640
00:22:22,320 --> 00:22:24,679
this term called compound interest I
641
00:22:24,679 --> 00:22:27,440
would say this is a little bit more
642
00:22:27,440 --> 00:22:29,960
powerful yeah because because the amount
643
00:22:29,960 --> 00:22:31,679
of compound interest that takes place
644
00:22:31,679 --> 00:22:32,320
with
645
00:22:32,320 --> 00:22:34,600
attention then it really puts the ball
646
00:22:34,600 --> 00:22:36,120
in your court to be able to do what you
647
00:22:36,120 --> 00:22:37,960
want to do sell what you want to sell
648
00:22:37,960 --> 00:22:39,520
you know live how you want to live you
649
00:22:39,520 --> 00:22:41,960
know um so yeah I would don't make the
650
00:22:41,960 --> 00:22:43,760
mistake of quitting if you're a very
651
00:22:43,760 --> 00:22:45,760
small YouTuber and you can upload a
652
00:22:45,760 --> 00:22:47,799
video a day and like all the videos be
653
00:22:47,799 --> 00:22:49,360
average and like none of those videos
654
00:22:49,360 --> 00:22:51,240
will really stand out none of it's like
655
00:22:51,240 --> 00:22:52,880
epic enough where like the algorithm is
656
00:22:52,880 --> 00:22:54,960
going to go oh this video like this
657
00:22:54,960 --> 00:22:56,760
video is good like we need to spread it
658
00:22:56,760 --> 00:22:58,760
feel like a lot of small YouTubers they
659
00:22:58,760 --> 00:23:00,960
just post like videos that aren't bad
660
00:23:00,960 --> 00:23:02,480
but they're not great and they just do
661
00:23:02,480 --> 00:23:04,120
that and and none of them ever pop off
662
00:23:04,120 --> 00:23:05,840
so they never get an audience where it
663
00:23:05,840 --> 00:23:08,400
might be better to like you know upload
664
00:23:08,400 --> 00:23:10,360
half or a third or even like a fifth of
665
00:23:10,360 --> 00:23:11,880
the videos but make the videos you
666
00:23:11,880 --> 00:23:14,080
upload so freaking good that like the
667
00:23:14,080 --> 00:23:16,200
algorithm has to promote it and that you
668
00:23:16,200 --> 00:23:17,760
know it has to find audiences for it
669
00:23:17,760 --> 00:23:19,080
because it's such an interesting and
670
00:23:19,080 --> 00:23:20,840
good video when you like set a
671
00:23:20,840 --> 00:23:22,120
consistent schedule and you're
672
00:23:22,120 --> 00:23:23,880
constantly having to upload videos that
673
00:23:23,880 --> 00:23:25,240
aren't as good as you'd like because you
674
00:23:25,240 --> 00:23:27,360
got to hit oh this Monday I said I'd
675
00:23:27,360 --> 00:23:29,320
upload every mon day you know like
676
00:23:29,320 --> 00:23:31,440
that's a dangerous trap because then you
677
00:23:31,440 --> 00:23:33,039
know the viewers notice that the quality
678
00:23:33,039 --> 00:23:34,240
isn't as good and it makes them less
679
00:23:34,240 --> 00:23:35,760
likely to watch and I think it hurts
680
00:23:35,760 --> 00:23:37,520
your Longevity if you want more tips and
681
00:23:37,520 --> 00:23:39,120
advice for GR your YouTube channel then
682
00:23:39,120 --> 00:23:40,919
you're going to want to watch this next
683
00:23:40,919 --> 00:23:42,799
video I hope you guys enjoyed this one
684
00:23:42,799 --> 00:23:44,400
and if you did please hit that subscribe
685
00:23:44,400 --> 00:23:46,039
button and we'll see you guys in the
686
00:23:46,039 --> 00:23:48,640
next video
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