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today we going to talk about how to
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design a sustainable business model
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using the business world campus one of
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the many challenges faced by
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sustainability professionals is how we
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communicate the business case for our
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sustainability program we regularly hear
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from our clients that look management
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just don't get it and this leads to
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frustration and disappointment one of
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the biggest problems when we try to
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present our sustainability plans is that
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sustainably professionals speak a
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different language we speak about things
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like climate change and biodiversity and
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carbon emissions sustainable dual on the
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goals but only sustainably professionals
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really understand trying to convince
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management to invest in your
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sustainability program using language
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like this it's a bit like chasing a
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parked car but how do you run the mall
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it's gonna hurt because they have no
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idea what you're talking about so how do
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we communicate the business case for us
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sustainability program one of the best
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ways to describe how your sustainability
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program is organized and delivers value
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is using a business model okay great so
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what is a business model a business
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model is basically how a company creates
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value for itself while delivering
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products and services for its customers
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sustainable business models also create
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economic social and environmental value
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for a much broader range of stakeholders
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a guy called Alexander Osterwalder
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developed a tool called the business
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model canvas that allows you to describe
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design challenge invent and pivot any
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business model from a multinational
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corporation through to a small
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two-person professional practice using
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nine key building blocks so let's look
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at each of these building blocks the
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first element in this government
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business model is the value proposition
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the value proposition is the collection
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of products and services that meets the
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needs of your customers it answers the
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question of what are you building and
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for whom it's not about the features
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your product or services or your
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sustainability program is about solving
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a problem or a need or problem are you
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solving and for whom the next thing is
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customer segments none of my customers
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and why would they buy into my
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sustainability program who are they what
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job are they trying to do what problems
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are they facing what frustrates them
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what inspires them
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next is channels
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how does your product or service get
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from here to your customer here now we
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use distribution channels to deliver our
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products through our customers yeah
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physical channels like shop fronts or
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delivery services we also have virtual
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channels have web mobile cloud-based
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services how we going to sell or how we
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going to distribute our products or
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services to our customers next we need
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to consider customer relationships how
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we going to find keep and grow our
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customers the sustainability this one
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included how we get our customers or
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perhaps staff to engage and how do we
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get them to become advocates and promote
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our program next is revenue streams this
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section asks us to think about how our
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business makes money from our customer
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segments how do we capture value what is
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the strategy to capture that value next
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we want to think about resources what
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resources or key assets do we need to
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make the business model actually work
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this could include money do we have
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enough capital to deliver on our
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sustainability program what physical
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assets do we need to a need a factory do
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we need and renewable energy system it
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could include intellectual property do
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we need to protect our idea with
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patterns do we need certain corporate
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knowledge or do we need certain people
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do we need design engineers that we need
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company cultural experts what human
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resources do we need next comes key
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activities these are the most important
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activities you need to do to make the
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doozers model work do you manufacture
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products you need to audit your supply
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chain
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you need to undertake some R&D we now
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consider key partners while key partners
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do we need to make the business model
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work what is interesting about key
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partners is they have a link directly to
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your key resources and key activities
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what resources do they provide that
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support to business model what
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activities are they going to perform
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finally we have the cost structure once
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we understand the key activities
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resources and partners it's relatively
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easy to understand the costs associated
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with delivering the business model one
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of the costs to operate the business
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what do we need to invest in our key
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resources how much will our key
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activities costs and what will we need
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to pay to our partners now for
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sustainable business model we add two
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additional sections to the business
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model canvas the first of these is
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beneficiaries so who benefits from our
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sustainability program what
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organizations benefit which customers
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what other stakeholders might drive some
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economic social or environmental value
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the secondary segment captures the
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sustainability benefits to which of the
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UN sustainable development goals does
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our business model contribute or
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positive impacts are we delivering to
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our community and planet using these
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eleven building blocks you can describe
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the infrastructure the offering the
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customers the finances and the economic
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social environmental benefits of your
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sustainable business model you can also
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use the canvas to design
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discuss and communicate your
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sustainability programs in a language
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other people will actually understand
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now it's your turn they get out there
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and start making a positive change in
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the world if you want to learn more you
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can visit our website at www.911.gov it
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would really help if you could like and
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share this video and then leave a
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comment below till other sustainability
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professionals like you also make an
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impact success is a sum of small acts
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repeated every day and taking a few
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moments to do this makes a real
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difference together we can make a huge
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impact thanks for joining us
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[Applause]
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[Music]
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