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00:00:07,549 --> 00:00:09,968
Hey, guys, as you may have seen,
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00:00:10,051 --> 00:00:13,805
my name has been associated
with an Ashley Madison account.
3
00:00:14,305 --> 00:00:15,974
[disturbing music plays]
4
00:00:16,057 --> 00:00:18,184
This was brought to my wife's attention.
5
00:00:18,268 --> 00:00:21,354
She has forgiven me
for this, uh, mistake that I made.
6
00:00:21,438 --> 00:00:26,443
I never had an affair with anybody,
ever, while I've been married with Nia.
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00:00:26,943 --> 00:00:27,943
Um...
8
00:00:29,446 --> 00:00:30,446
Gosh.
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00:00:31,531 --> 00:00:32,949
So dumb, man.
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00:00:34,117 --> 00:00:36,197
[producer] Was that true,
what you said in the video?
11
00:00:37,579 --> 00:00:41,958
No, what I said in the video was mostly...
Pretty much all lies.
12
00:00:43,126 --> 00:00:45,462
It was just like, "Protect yourself, man."
13
00:00:46,337 --> 00:00:50,717
This is what the atonement's all about,
forgiveness and second chances.
14
00:00:50,800 --> 00:00:52,635
And I just wanna add too, guys,
15
00:00:52,719 --> 00:00:55,472
I have forgiven Sam,
and I stand behind him.
16
00:00:55,555 --> 00:00:56,765
This is in our past.
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00:00:56,848 --> 00:00:59,225
It's unfortunate
that it's being dug up right now,
18
00:00:59,309 --> 00:01:03,563
but our marriage is worth fighting for,
and it always will be.
19
00:01:04,355 --> 00:01:08,485
{an8}Ah, I'm... I'm just like a little shocked
after watching it, to be honest.
20
00:01:08,568 --> 00:01:10,695
I'm like, "Whoa."
Took me back for a minute.
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00:01:11,488 --> 00:01:12,655
[exhales sharply]
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00:01:13,907 --> 00:01:18,369
I look at me in that video,
and I see a naive, hopeful...
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um...
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kind of blinded girl.
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00:01:23,416 --> 00:01:26,795
{an8}It's really strange, like, knowing
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{an8}that hours later
I'm gonna think totally opposite.
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[theme music plays]
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[rhythmic music plays]
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{an8}Watch out, cheaters, or anybody
who used the website Ashley Madison.
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00:01:55,782 --> 00:01:58,284
{an8}[woman] Hackers released thousands
of e-mail addresses
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{an8}and very private information
on the dark web for everybody to see.
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00:02:02,122 --> 00:02:05,208
{an8}This is a horrendous
and horrific invasion of privacy,
33
00:02:05,291 --> 00:02:06,918
{an8}and it's very dangerous.
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00:02:10,130 --> 00:02:13,716
[Amit] This was a difficult time
to navigate.
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00:02:13,800 --> 00:02:16,678
{an8}We had the exec team, who were so swamped
36
00:02:18,096 --> 00:02:21,850
that they didn't really have time
to answer our questions.
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00:02:22,475 --> 00:02:24,727
[Evan] We still didn't know
who was responsible.
38
00:02:26,604 --> 00:02:28,314
The theories were all over the place.
39
00:02:29,357 --> 00:02:31,151
Maybe it was a competitor.
40
00:02:31,651 --> 00:02:33,653
Maybe it was a... a jilted wife.
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Cheating husband.
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A disgruntled employee.
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00:02:39,617 --> 00:02:42,829
{an8}To be honest,
I also thought it could be an anti-Semite
44
00:02:42,912 --> 00:02:46,082
{an8}because of some of the threats
Noel had received.
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[man] The Impact Team,
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they sound like people who've been
judging people for a long time,
47
00:02:52,630 --> 00:02:56,551
and in this country and in most countries,
they tend to be fundamentalists.
48
00:02:56,634 --> 00:02:59,053
Theories are as wild as they come.
49
00:03:04,851 --> 00:03:07,312
The media interest was crazy
around the world.
50
00:03:07,395 --> 00:03:10,648
We've all heard
of that naughty website Ashley Madison.
51
00:03:10,732 --> 00:03:12,775
- Ashley Madison.
- [woman] Ashley Madison.
52
00:03:12,859 --> 00:03:14,736
[speaking Spanish]
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00:03:14,819 --> 00:03:16,738
AshleyMadison.com.
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00:03:16,821 --> 00:03:21,367
{an8}The dating website that caters to people
looking for extramarital affairs.
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00:03:21,993 --> 00:03:24,370
{an8}[André] Press talking
about Ashley Madison,
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00:03:24,454 --> 00:03:27,790
{an8}that was a lot of publicity
for the company.
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00:03:27,874 --> 00:03:30,960
My thinking was,
maybe this was a publicity stunt.
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00:03:31,044 --> 00:03:32,170
[troubling music plays]
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00:03:32,253 --> 00:03:35,381
{an8}Okay, is the company responsible for this?
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00:03:37,050 --> 00:03:40,345
And even Noel was, for me, a suspect.
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00:03:40,970 --> 00:03:46,976
{an8}Noel, he just seemed
like he might have had
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00:03:47,852 --> 00:03:48,852
many secrets.
63
00:03:55,902 --> 00:03:58,112
[intriguing music plays]
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00:03:58,863 --> 00:04:02,575
[Amit] When we were in the middle
of all this frenzy,
65
00:04:02,659 --> 00:04:05,286
Noel stopped showing up to the office.
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00:04:05,370 --> 00:04:07,247
It felt unnerving
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00:04:07,330 --> 00:04:11,459
that the very head of the company
is not around
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00:04:11,542 --> 00:04:14,587
to sort of steer the ship
through this crisis.
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00:04:15,171 --> 00:04:17,090
[Evan] People were freaking out.
70
00:04:17,632 --> 00:04:21,135
At that point,
I thought it couldn't get any worse.
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00:04:21,719 --> 00:04:24,055
And then the shit really hit the fan.
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00:04:24,138 --> 00:04:27,058
[intense orchestral music plays]
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{an8}Now the Ashley Madison hack,
well, getting worse.
74
00:04:29,894 --> 00:04:33,898
{an8}Hackers releasing yet another data dump,
this one larger than the last.
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00:04:33,982 --> 00:04:36,859
Hackers releasing
a second mountain of data
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00:04:36,943 --> 00:04:40,280
just days after posting
tens of millions of e-mail addresses.
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[Joseph] The Impact Team struck again,
78
00:04:44,909 --> 00:04:48,538
and they dumped
an even larger cache of files.
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{an8}Close to 20 gigabytes of data.
80
00:04:51,457 --> 00:04:54,043
{an8}Intellectual property, trade secrets.
81
00:04:54,877 --> 00:05:00,091
{an8}[Joseph] Internal documents, files,
spreadsheets, floor plans.
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00:05:00,174 --> 00:05:03,720
{an8}Everything a company
does not want about itself
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00:05:03,803 --> 00:05:06,055
{an8}broadcast for anybody
on the Internet to download.
84
00:05:06,139 --> 00:05:10,059
[reporter 1] The second wave appears
to include a massive amount of e-mails
85
00:05:10,143 --> 00:05:12,478
from CEO Noel Biderman.
86
00:05:12,979 --> 00:05:16,107
[Claire] Noel's entire personal
and work e-mail inboxes
87
00:05:16,190 --> 00:05:19,027
for years going back were dumped online.
88
00:05:20,111 --> 00:05:23,364
As a journalist, my first thought is,
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{an8}"Let me get my hands on them.
I wanna look through them."
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00:05:26,951 --> 00:05:29,370
[Evan] It was his whole e-mail account.
91
00:05:29,454 --> 00:05:31,331
I think he knew at that point
92
00:05:31,414 --> 00:05:34,792
how dangerous it would be
if they were released.
93
00:05:34,876 --> 00:05:38,588
{an8}This is, ya know, some real serious
personal information.
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00:05:39,422 --> 00:05:41,924
[reporter 2] This has the potential
to be one of the messiest
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00:05:42,008 --> 00:05:44,969
and most legally troublesome
data dumps in history.
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00:05:53,644 --> 00:05:55,938
We're being greeted by fans
right away, guys.
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{an8}After we posted the forgiven video,
it was the next day,
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00:05:59,192 --> 00:06:01,944
{an8}we woke up and pretended
like nothing ever happened.
99
00:06:02,028 --> 00:06:05,365
This is Vlogger Fair, guys.
This is what it looks like.
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00:06:05,448 --> 00:06:07,992
{an8}[Nia] So we went to Vlogger Fair
on the second day,
101
00:06:08,076 --> 00:06:11,704
{an8}and a lot of the embarrassment
had washed away from me.
102
00:06:11,788 --> 00:06:13,706
He's been so sweet to me
the last few days.
103
00:06:13,790 --> 00:06:18,086
It felt like there was an understanding
that a man could be curious, you know?
104
00:06:18,169 --> 00:06:22,131
Yeah, you did somethin' dumb,
and you're gonna say sorry.
105
00:06:22,215 --> 00:06:23,674
[audience cheering]
106
00:06:23,758 --> 00:06:27,136
I kinda had this feeling inside like,
"It is all going to be okay."
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00:06:27,637 --> 00:06:28,679
I was really sure
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00:06:28,763 --> 00:06:32,141
that he really didn't cheat on me
or have an affair.
109
00:06:32,225 --> 00:06:34,227
- Yeah.
- Oh my gosh, I'm so excited.
110
00:06:34,310 --> 00:06:37,230
[intriguing music plays]
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00:06:39,273 --> 00:06:41,401
We left Vlogger Fair.
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00:06:41,484 --> 00:06:42,485
[indicator tone]
113
00:06:43,778 --> 00:06:46,948
I remember our family text-message thread
was kinda goin' off.
114
00:06:47,031 --> 00:06:48,866
I wasn't keeping up with it very well.
115
00:06:48,950 --> 00:06:51,702
But I did notice a text
from one of the brothers saying,
116
00:06:51,786 --> 00:06:54,205
"Sammy, you have to be fully honest."
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00:06:54,914 --> 00:06:57,583
[Sam] And my wife is like,
"What is he talking about?"
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I'm like, "He's just tryin' to start crap.
Just ignore it."
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00:07:01,671 --> 00:07:03,381
"No idea what he's talking about."
120
00:07:03,464 --> 00:07:04,966
[anxious piano music plays]
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00:07:05,842 --> 00:07:06,842
I was thinking.
122
00:07:07,635 --> 00:07:10,555
I was sittin' next to this woman
that I loved so much,
123
00:07:10,638 --> 00:07:12,640
and I was still having to lie to her.
124
00:07:13,224 --> 00:07:16,269
I was keeping a lot of secrets from Nia.
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00:07:17,103 --> 00:07:22,066
The secrets I were keeping from her
went a lot deeper than Ashley Madison,
126
00:07:22,150 --> 00:07:23,860
and a lot further back.
127
00:07:25,528 --> 00:07:28,698
My intention was to go to my grave
with this and not tell her.
128
00:07:31,576 --> 00:07:34,370
Again, she asked me,
"What is your brother talkin' about?"
129
00:07:34,871 --> 00:07:38,291
I remember that really frustrating me.
I was just like, "Come on!"
130
00:07:39,125 --> 00:07:40,543
[Sam] I was in a panic.
131
00:07:40,626 --> 00:07:43,296
Everything was toppling on top of me.
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00:07:47,133 --> 00:07:49,218
I said, "I'm gonna pull over
for a minute."
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00:07:51,345 --> 00:07:54,724
[Nia] Sam got out of the car.
I didn't know what was going on.
134
00:07:55,516 --> 00:07:57,018
[Sam] I called my pastor,
135
00:07:57,727 --> 00:08:00,021
who's also a good friend of mine.
136
00:08:00,104 --> 00:08:05,485
{an8}I answer, and then Sam is letting me know
that something terrible has happened.
137
00:08:07,153 --> 00:08:09,572
Hearing his shame and embarrassment,
138
00:08:10,531 --> 00:08:13,576
he knows that his life
is about to explode.
139
00:08:15,244 --> 00:08:18,956
I'm starting to realize a little bit
that I gotta tell Nia something else,
140
00:08:19,040 --> 00:08:20,625
and I desperately don't want to,
141
00:08:20,708 --> 00:08:23,586
and I want to hear my pastor
tell me that I don't have to
142
00:08:23,669 --> 00:08:25,671
and that we can keep it between us.
143
00:08:26,255 --> 00:08:29,717
I said, "This is what living in dishonesty
has brought you."
144
00:08:31,636 --> 00:08:34,013
Now you need to live in truth.
145
00:08:35,723 --> 00:08:37,517
I was like, "Oh man."
146
00:08:38,142 --> 00:08:40,937
That was the, uh, the tipping point.
147
00:08:41,604 --> 00:08:47,193
I knew that in order to stop lying
I had to confess the truth of the past.
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00:08:50,363 --> 00:08:52,490
[Nia] Eventually Sam got back in the car.
149
00:08:53,241 --> 00:08:54,241
And he was like,
150
00:08:55,743 --> 00:08:57,662
"I have a lot more to tell you."
151
00:08:59,288 --> 00:09:00,957
"And it's not good."
152
00:09:04,710 --> 00:09:07,421
[reporter] Ashley Madison
is scrambling to deal with
153
00:09:07,505 --> 00:09:10,424
the release of more confidential material.
154
00:09:10,508 --> 00:09:14,512
[reporter 2] The hackers also releasing
the contents of Biderman's own e-mails.
155
00:09:15,638 --> 00:09:18,891
[woman] I got really excited when I heard
they were gonna expose his e-mails.
156
00:09:18,975 --> 00:09:22,520
Oh my gosh, I could not wait to see
the stuff that they were gonna release.
157
00:09:22,603 --> 00:09:24,855
{an8}[surf-rock music plays]
158
00:09:24,939 --> 00:09:27,525
{an8}I used to be a former adult entertainer.
159
00:09:27,608 --> 00:09:28,651
Oh my.
160
00:09:29,610 --> 00:09:33,030
My pistachio for the world to see.
[chuckles]
161
00:09:33,531 --> 00:09:35,866
- [producer] Pistachio?
- Pistachio. [giggles]
162
00:09:37,243 --> 00:09:39,370
You're welcome.
You won't be able to forget it.
163
00:09:40,329 --> 00:09:45,334
{an8}Here comes Michelle McGee, a tattoo model
who has sold a story to In Touch magazine.
164
00:09:45,418 --> 00:09:49,088
{an8}People generally know me from the scandal
with Jesse James and Sandra Bullock.
165
00:09:49,171 --> 00:09:51,632
{an8}[anchor] Five weeks of nonstop sex...
166
00:09:51,716 --> 00:09:53,968
{an8}[Michelle] I had an affair
with Jesse James.
167
00:09:54,051 --> 00:09:55,595
{an8}It was all over the media.
168
00:09:56,220 --> 00:09:58,222
Ashley Madison reached out.
169
00:09:59,515 --> 00:10:02,643
They thought we could do
some cross-promotional work.
170
00:10:02,727 --> 00:10:04,604
{an8}They were gonna put me out there
171
00:10:04,687 --> 00:10:08,316
{an8}as, ya know, the mistress, the villain,
the cheater that breaks up marriages.
172
00:10:08,399 --> 00:10:09,400
[elevator dings]
173
00:10:11,902 --> 00:10:14,655
The first time I met Noel,
he came in with his family,
174
00:10:15,615 --> 00:10:19,076
and he had the impression
of being very clean-cut,
175
00:10:20,119 --> 00:10:21,871
very straight, very conservative.
176
00:10:24,040 --> 00:10:27,460
But when the family left,
the real Noel kinda came out.
177
00:10:29,211 --> 00:10:31,088
I don't really think he's a good person.
178
00:10:32,256 --> 00:10:35,176
I think Noel has many faces,
179
00:10:35,259 --> 00:10:38,763
and he knew what was gonna be released
in his e-mails,
180
00:10:39,472 --> 00:10:41,265
what he was trying to hide from people.
181
00:10:42,224 --> 00:10:44,977
He must have been shitting himself.
182
00:10:45,061 --> 00:10:47,938
Thinking, "If they start digging,
they'll find the real Noel."
183
00:10:48,022 --> 00:10:50,149
[jazzy music plays]
184
00:10:50,232 --> 00:10:53,361
[Claire] When I downloaded the e-mails
and was about to look through them,
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00:10:53,444 --> 00:10:55,321
it was exciting.
186
00:10:55,404 --> 00:10:57,740
Sort of this treasure trove
of information.
187
00:10:57,823 --> 00:10:59,075
But it also felt...
188
00:11:00,117 --> 00:11:01,661
It felt a little bit wrong.
189
00:11:01,744 --> 00:11:04,038
There is really personal stuff
in those e-mails
190
00:11:04,121 --> 00:11:06,165
about Noel and his life and his family.
191
00:11:10,419 --> 00:11:11,419
[woman] You don't cheat?
192
00:11:11,462 --> 00:11:14,382
{an8}No. Ironically, one of the major benefits
of running this business is
193
00:11:14,465 --> 00:11:18,386
{an8}if anyone should know what it takes to be
in a successful relationship, it's me.
194
00:11:18,469 --> 00:11:21,931
{an8}It's about communication.
I talk about this topic 24/7.
195
00:11:22,014 --> 00:11:26,435
{an8}My wife and I are honest with one another
about what we need in our relationship.
196
00:11:26,519 --> 00:11:29,689
Noel would put himself out there
as a married man
197
00:11:29,772 --> 00:11:32,066
who claims to have never been cheating
on his wife.
198
00:11:32,149 --> 00:11:36,112
{an8}The point is that it's a business,
and it's really separate from our life.
199
00:11:36,195 --> 00:11:37,988
{an8}That's not the way you live your life?
200
00:11:38,072 --> 00:11:39,073
{an8}Not at all.
201
00:11:39,156 --> 00:11:40,282
{an8}[woman laughs]
202
00:11:40,366 --> 00:11:43,536
{an8}Noel, the king of infidelity,
who claims to not cheat on his wife,
203
00:11:43,619 --> 00:11:45,663
{an8}absolute catnip for producers,
204
00:11:45,746 --> 00:11:47,790
{an8}and media just ate it up.
205
00:11:48,999 --> 00:11:51,085
{an8}- Are you married?
- I am happily married.
206
00:11:51,168 --> 00:11:55,089
{an8}I guess people find it ironic
that I am in a monogamous marriage.
207
00:11:55,172 --> 00:11:57,174
[audience applause]
208
00:11:58,759 --> 00:12:03,973
[Claire] But evidence came out in
the e-mails fairly quickly that actually
209
00:12:04,473 --> 00:12:07,935
Noel had been having affairs
with multiple women
210
00:12:08,018 --> 00:12:09,729
um, over a period of years.
211
00:12:17,111 --> 00:12:19,447
{an8}[Evan] It was a lot. A lot, lot.
212
00:12:20,948 --> 00:12:23,617
I think a lot of people
felt it was ironic.
213
00:12:23,701 --> 00:12:26,620
The king of infidelity is cheating.
214
00:12:26,704 --> 00:12:29,749
Not... not a shock, but it went further.
215
00:12:30,708 --> 00:12:32,168
From Noel.
216
00:12:32,251 --> 00:12:33,252
[reads]
217
00:12:38,591 --> 00:12:41,635
It goes to this page, Victoria's Escort.
218
00:12:42,595 --> 00:12:43,596
[reads]
219
00:12:45,931 --> 00:12:47,266
That's nice.
220
00:12:48,809 --> 00:12:55,399
He was frequently contacting
escort agencies and this and that.
221
00:12:56,442 --> 00:12:57,359
[Claire] From Emma S.
222
00:12:57,443 --> 00:12:59,737
"Tell me what you're looking for
in a sugar baby."
223
00:12:59,820 --> 00:13:01,697
{an8}E-mail chain with Santiago Escorts.
224
00:13:01,781 --> 00:13:02,865
{an8}Noel... [reads]
225
00:13:09,246 --> 00:13:10,456
It's upsetting to read.
226
00:13:11,040 --> 00:13:17,171
Uh, it's upsetting to imagine his wife
finding out about that in the media.
227
00:13:17,671 --> 00:13:20,966
{an8}- What if your husband cheated on you?
- I'd be devastated.
228
00:13:21,050 --> 00:13:23,803
{an8}Truth be told, I would be devastated.
229
00:13:24,970 --> 00:13:26,055
[pleasant harp music plays]
230
00:13:26,138 --> 00:13:31,477
[Evan] Noel had convinced her
to go on billboards around North America.
231
00:13:32,728 --> 00:13:34,188
Taking her on The View,
232
00:13:34,271 --> 00:13:37,775
saying, "Well, we have a great marriage,
and we don't cheat."
233
00:13:38,359 --> 00:13:40,694
And, uh, and it was all false.
234
00:13:41,904 --> 00:13:44,323
And I just felt devastated for her
235
00:13:45,449 --> 00:13:48,327
and... his kids.
236
00:13:56,627 --> 00:13:58,671
[rhythmic foreboding music plays]
237
00:14:00,714 --> 00:14:05,219
[Joseph] With this second dump,
the hackers post this message saying,
238
00:14:05,302 --> 00:14:08,472
"Noel, you can admit this is real now."
239
00:14:09,348 --> 00:14:11,892
Taunting and intimidating him.
240
00:14:12,726 --> 00:14:13,894
Seeing that message
241
00:14:14,937 --> 00:14:19,859
showed me just how intimately linked
these hackers somehow were to this target.
242
00:14:19,942 --> 00:14:23,028
They're not just targeting the company,
they're targeting the CEO.
243
00:14:24,947 --> 00:14:29,368
[André] Noel was, for me, a suspect
until they released his e-mails.
244
00:14:29,952 --> 00:14:34,999
Because there was no point for him
to release his own personal e-mails.
245
00:14:35,082 --> 00:14:37,543
So that was the end of that.
246
00:14:39,336 --> 00:14:42,715
[Evan] They actually had
a personal vendetta against Noel.
247
00:14:42,798 --> 00:14:45,342
They knew
that it would fuck Noel up big-time.
248
00:14:45,426 --> 00:14:48,596
And they had a hate on for him,
and they wanted him to suffer,
249
00:14:48,679 --> 00:14:49,763
and he did suffer.
250
00:14:56,562 --> 00:14:58,564
[suspenseful music plays]
251
00:15:06,739 --> 00:15:08,324
[Sam] I'm driving in the car.
252
00:15:09,325 --> 00:15:10,826
You know, Nia beside me.
253
00:15:11,327 --> 00:15:12,995
I don't wanna look at Nia.
254
00:15:15,080 --> 00:15:19,168
I gotta tell Nia more than what she knows,
255
00:15:19,251 --> 00:15:22,880
and I was trying so hard
to find the strength.
256
00:15:24,673 --> 00:15:27,635
He was kind of nervous.
I could see this about him.
257
00:15:29,720 --> 00:15:33,557
My vision was really blurry,
tryin' to s... see the road.
258
00:15:36,185 --> 00:15:38,103
It just started coming out, man,
259
00:15:38,187 --> 00:15:41,440
all the... all the betrayals
from the very beginning.
260
00:15:43,943 --> 00:15:49,031
Massage parlors, strip clubs,
those were easy access to that...
261
00:15:49,865 --> 00:15:52,242
To that pleasure that I wanted more of.
262
00:15:52,785 --> 00:15:57,581
And I thought having that extra sex
outside of marriage would be exciting.
263
00:16:00,000 --> 00:16:01,710
[Nia] There was just this shock.
264
00:16:02,252 --> 00:16:06,423
He just proceeded for the next,
I mean, few hours
265
00:16:06,507 --> 00:16:07,883
to tell me
266
00:16:08,842 --> 00:16:15,808
years of betrayals
that he had acted out in our marriage.
267
00:16:17,059 --> 00:16:19,979
It was... it was like hell.
268
00:16:21,772 --> 00:16:26,026
[Sam] I was flirting with various people
that were kind of acquaintances to us.
269
00:16:26,110 --> 00:16:29,780
Two emotional relationships that I had.
270
00:16:29,863 --> 00:16:33,200
I was cheating on my wife
with these people.
271
00:16:33,826 --> 00:16:37,454
[Nia] The emotional betrayals,
those were really hard on me
272
00:16:37,538 --> 00:16:39,832
because love is so important to me.
273
00:16:40,749 --> 00:16:44,837
I did come on to a couple of her friends
who didn't reciprocate.
274
00:16:45,796 --> 00:16:48,382
[Nia] He had pursued somebody
that was special to me,
275
00:16:48,465 --> 00:16:51,385
and she just kind of
cut herself out of my life.
276
00:16:52,886 --> 00:16:56,348
I lost this very close friend
because of you.
277
00:16:56,432 --> 00:16:58,726
Um, it was a lot to face in a moment.
278
00:17:01,729 --> 00:17:03,647
I started reeling inside.
279
00:17:05,149 --> 00:17:06,066
Samuel!
280
00:17:06,150 --> 00:17:09,570
I felt like
literally my world was, like, crumbling.
281
00:17:10,696 --> 00:17:12,281
[Sam] She's pregnant.
282
00:17:12,364 --> 00:17:16,952
[Nia] Every single aspect of my life
up into this point felt like a lie.
283
00:17:17,036 --> 00:17:19,288
- [Sam] Thank you, sweetie. I love you.
- I know.
284
00:17:20,414 --> 00:17:22,916
Everything that we have dreamed about.
285
00:17:23,000 --> 00:17:24,001
[both laugh]
286
00:17:24,626 --> 00:17:26,545
All of these very special...
287
00:17:27,504 --> 00:17:29,131
Our wedding day.
288
00:17:30,549 --> 00:17:33,719
The day we met.
These moments that felt like...
289
00:17:33,802 --> 00:17:35,262
- Love you.
- I love you too.
290
00:17:35,345 --> 00:17:37,264
[Nia]...time stood still for us.
291
00:17:39,391 --> 00:17:41,143
Suddenly it was just
292
00:17:42,394 --> 00:17:43,394
over.
293
00:17:51,153 --> 00:17:52,362
[anxious music plays]
294
00:17:52,446 --> 00:17:56,533
[André] After the Impact Team
released the internal e-mails
295
00:17:57,326 --> 00:17:58,952
from Noel and the company,
296
00:17:59,787 --> 00:18:04,249
then at that point
our internal investigation stopped.
297
00:18:05,918 --> 00:18:08,337
So from the company's perspective,
298
00:18:09,046 --> 00:18:11,507
our services was not required anymore.
299
00:18:12,925 --> 00:18:15,844
I was quite disappointed
that we didn't really get anywhere
300
00:18:15,928 --> 00:18:18,472
with nailing down a potential suspect.
301
00:18:19,348 --> 00:18:22,768
So we have a limited set of options
to work with there.
302
00:18:22,851 --> 00:18:24,269
So we need the police.
303
00:18:32,027 --> 00:18:34,738
[Bryce] The cyber team from Europe,
304
00:18:35,739 --> 00:18:39,618
{an8}their focus was the damage control
more than anything.
305
00:18:40,119 --> 00:18:42,704
{an8}The police investigation
was a criminal investigation
306
00:18:42,788 --> 00:18:45,374
because of the extortion that came along.
307
00:18:45,457 --> 00:18:48,127
And as a result
of the data bein' released,
308
00:18:48,210 --> 00:18:50,129
people were takin' their lives.
309
00:18:52,172 --> 00:18:53,632
So the Toronto Police Service
310
00:18:53,715 --> 00:18:56,260
took the decision
to have a press conference.
311
00:18:57,427 --> 00:19:00,472
I am well aware
that the Impact Team hackers
312
00:19:00,556 --> 00:19:03,725
will be takin' an interest
in this media conference.
313
00:19:03,809 --> 00:19:06,979
Therefore, I'm going to direct
these comments to them.
314
00:19:07,062 --> 00:19:08,105
Team Impact,
315
00:19:08,772 --> 00:19:10,899
I want to make it very clear to you.
316
00:19:10,983 --> 00:19:15,070
Your actions are illegal
and we will not be tolerated.
317
00:19:15,612 --> 00:19:16,947
This is your wake-up call.
318
00:19:17,030 --> 00:19:18,407
Got a phone call that morning
319
00:19:20,284 --> 00:19:21,493
from Ashley Madison.
320
00:19:21,577 --> 00:19:25,372
They offered a half a million dollars
for a re... a reward.
321
00:19:25,455 --> 00:19:27,749
[intense rhythmic music plays]
322
00:19:27,833 --> 00:19:33,672
Today, I can confirm that Avid Life Media
is offering a $500,000 reward
323
00:19:34,214 --> 00:19:35,924
to anyone providing information
324
00:19:36,008 --> 00:19:41,138
that leads the identification, arrest,
and prosecution of the person or persons
325
00:19:41,221 --> 00:19:44,850
responsible for the leak
of the Ashley Madison database.
326
00:19:44,933 --> 00:19:48,478
When you look at most police rewards
or rewards that come out,
327
00:19:48,562 --> 00:19:51,523
ya know, they're like 25,000, 50,000.
328
00:19:51,607 --> 00:19:54,443
But when you drop
half a million dollars on the table,
329
00:19:55,110 --> 00:19:56,528
that speaks volumes.
330
00:19:56,612 --> 00:19:58,405
Money always talks.
331
00:20:02,367 --> 00:20:04,870
[mysterious music plays]
332
00:20:04,953 --> 00:20:07,789
[Joseph] Nothing was known
about the Impact Team.
333
00:20:09,041 --> 00:20:12,669
I specialize in speaking
to cybercriminals and hackers,
334
00:20:12,753 --> 00:20:15,547
and I've never heard of these guys before.
335
00:20:15,631 --> 00:20:17,424
I don't think any journalists have.
336
00:20:18,133 --> 00:20:21,094
I was determined
to try to get ahold of them.
337
00:20:21,178 --> 00:20:24,139
People's lives were literally at risk now.
338
00:20:24,223 --> 00:20:30,145
I wanted to pull back the mask
to understand why they're doing this.
339
00:20:34,858 --> 00:20:37,361
There are few ways
to get a hacker to speak to you.
340
00:20:38,153 --> 00:20:40,322
You don't just send them a normal e-mail.
341
00:20:41,448 --> 00:20:46,495
You don't ask them for a phone number
to call them on a normal cell phone.
342
00:20:48,121 --> 00:20:49,121
They won't do that.
343
00:20:49,164 --> 00:20:52,876
These are people who are wanted by,
sometimes, federal law enforcement
344
00:20:52,960 --> 00:20:54,795
from multiple different countries.
345
00:20:57,631 --> 00:20:59,132
I'm on the dark web,
346
00:20:59,216 --> 00:21:03,929
and I'd come across somebody
who was speaking in quite specific detail
347
00:21:04,012 --> 00:21:06,515
about the hack and about the Impact Team.
348
00:21:06,598 --> 00:21:09,142
{an8}So I reach out to them.
349
00:21:12,354 --> 00:21:16,316
Sure enough, they agree
to pass over a message to the Impact Team.
350
00:21:16,400 --> 00:21:17,401
[message tone]
351
00:21:17,901 --> 00:21:20,904
There was every chance they were
just gonna tell me to fuck off.
352
00:21:22,030 --> 00:21:24,992
There was such a firestorm
around this hack.
353
00:21:25,075 --> 00:21:28,245
Yet nobody had spoken to the Impact Team.
354
00:21:28,912 --> 00:21:32,624
If I could get them to talk to me,
it would be huge.
355
00:21:37,212 --> 00:21:38,213
[message tone]
356
00:21:40,090 --> 00:21:42,384
I get an e-mail.
357
00:21:42,467 --> 00:21:44,344
It looks like it's from the Impact Team.
358
00:21:45,429 --> 00:21:48,890
I can't quite believe that this is them.
359
00:21:49,558 --> 00:21:50,559
[reads messages]
360
00:22:16,293 --> 00:22:20,005
I think it was clear from the answers
that they're sticking to their guns.
361
00:22:20,088 --> 00:22:22,799
"The site is misleading users,
we're trying to expose that."
362
00:22:28,930 --> 00:22:30,932
[anxious violin music plays]
363
00:22:31,475 --> 00:22:32,517
[mouse clicks]
364
00:22:33,560 --> 00:22:36,855
{an8}So I started going through
the second data dump,
365
00:22:37,647 --> 00:22:39,733
looking at Noel's e-mails,
366
00:22:40,359 --> 00:22:41,360
corporate records.
367
00:22:41,860 --> 00:22:43,278
I wanted to find out
368
00:22:43,362 --> 00:22:47,824
if the Impact Team's claims about fraud
was actually true or not.
369
00:22:49,242 --> 00:22:52,913
It became clear
security seemed like an afterthought.
370
00:22:53,497 --> 00:22:56,083
Discussions that had
a lot more effort put into them
371
00:22:56,166 --> 00:22:58,710
were more about branding, about PR,
372
00:22:58,794 --> 00:23:00,045
about spin.
373
00:23:01,630 --> 00:23:05,717
{an8}[Evan] We had all kinds of medals
on our website
374
00:23:05,801 --> 00:23:10,222
{an8}which gave the impression
that, like, we were rock-solid, airtight.
375
00:23:10,305 --> 00:23:12,724
{an8}[Claire] There is a little
gold medallion that said
376
00:23:12,808 --> 00:23:13,892
{an8}"trusted security award."
377
00:23:15,852 --> 00:23:17,854
Turned out to have been totally made up.
378
00:23:17,938 --> 00:23:23,485
Somebody at the site must have made it
using Photoshop or something like that.
379
00:23:24,778 --> 00:23:27,739
{an8}[Evan] The medals, that's embarrassing.
380
00:23:28,240 --> 00:23:29,240
It's, uh...
381
00:23:30,075 --> 00:23:31,075
Yeah.
382
00:23:31,827 --> 00:23:33,912
It's complete misrepresentation.
383
00:23:35,622 --> 00:23:40,043
It just shows
how sloppy Ashley Madison was.
384
00:23:41,211 --> 00:23:42,371
[man] This hacking group says
385
00:23:42,421 --> 00:23:45,257
those customers who paid the fee
to have their information deleted
386
00:23:45,340 --> 00:23:46,425
were lied to,
387
00:23:46,508 --> 00:23:49,094
and the company
had secretly retained records,
388
00:23:49,177 --> 00:23:51,012
including their credit-card information.
389
00:23:51,596 --> 00:23:54,850
[Joseph] Ashley Madison advertised
this extra paid-for feature
390
00:23:54,933 --> 00:23:57,394
where if you gave the company more money,
391
00:23:57,477 --> 00:23:59,604
they promised
to completely wipe your account.
392
00:23:59,688 --> 00:24:02,357
There would be no evidence
you ever used Ashley Madison.
393
00:24:03,733 --> 00:24:07,154
[Evan] We would charge 20 bucks
to customers
394
00:24:07,237 --> 00:24:13,869
to permanently delete any record of them
ever being members of Ashley Madison.
395
00:24:17,164 --> 00:24:20,500
I thought the paid delete,
in the beginning, was a great idea.
396
00:24:20,584 --> 00:24:23,170
Well, that brought in a lot of money.
397
00:24:23,253 --> 00:24:26,548
Like a couple million dollars
in a very short period of time.
398
00:24:27,132 --> 00:24:31,261
What I didn't know was that
we were charging, but we weren't doing it.
399
00:24:31,344 --> 00:24:34,181
There was no paid delete.
Nothing was getting deleted.
400
00:24:34,264 --> 00:24:35,682
[jazzy music plays]
401
00:24:38,560 --> 00:24:40,854
[Joseph] Full delete not working
as advertised.
402
00:24:40,937 --> 00:24:43,607
Yes, malicious and sketchy.
403
00:24:44,316 --> 00:24:46,860
[Evan] Do I wish I had asked
more questions?
404
00:24:46,943 --> 00:24:47,944
Sure.
405
00:24:48,028 --> 00:24:51,281
But it wouldn't even
cross my mind to think,
406
00:24:51,364 --> 00:24:53,450
"Oh, are you actually deleting it?"
407
00:24:57,245 --> 00:25:00,957
[Joseph] If you promise users
that you delete their information,
408
00:25:01,041 --> 00:25:02,459
you should absolutely do that.
409
00:25:02,542 --> 00:25:06,463
If you charge more money
to then delete that information as well,
410
00:25:06,546 --> 00:25:09,424
obviously you should be doing that
because it's a paid service.
411
00:25:09,925 --> 00:25:15,013
Ashley Madison were ripping off customers,
and so I just kept digging.
412
00:25:16,556 --> 00:25:19,935
And I started to realize
a lot more was gonna come out.
413
00:25:25,106 --> 00:25:28,276
[dance music plays]
414
00:25:28,360 --> 00:25:30,480
[Michelle] After Ashley Madison,
my life just went on.
415
00:25:30,529 --> 00:25:33,490
I was just a stripper
working in the nightclubs and stuff.
416
00:25:39,538 --> 00:25:41,873
One night I was working at the strip club,
417
00:25:42,457 --> 00:25:46,545
and this guy just pops in with flowers,
and he comes up to talk to me.
418
00:25:47,754 --> 00:25:50,048
He was looking at me like he knew me,
419
00:25:50,131 --> 00:25:54,594
like I'm supposed to know him,
and I didn't know who he was.
420
00:25:56,555 --> 00:25:58,181
I just thought this guy was a fan,
421
00:25:58,265 --> 00:26:01,268
and he figured out where I worked,
and he came in there to meet me.
422
00:26:05,730 --> 00:26:09,317
So the second time it happened,
it was, like, maybe a few weeks later.
423
00:26:10,569 --> 00:26:12,988
Okay, this is the second guy
that's come up to me.
424
00:26:14,322 --> 00:26:16,700
And he was like he was my boyfriend,
425
00:26:16,783 --> 00:26:19,244
like he was just popping in at work
to see me.
426
00:26:20,704 --> 00:26:22,372
Like, what is going on?
427
00:26:22,455 --> 00:26:23,582
Then I asked the guy,
428
00:26:23,665 --> 00:26:26,751
I'm like, "Hey, can you remind me
how I know you?"
429
00:26:26,835 --> 00:26:28,670
"Do I know you from the club? How?"
430
00:26:28,753 --> 00:26:32,507
He's like, "Well, we talk on the website."
"What are you talking about?"
431
00:26:32,591 --> 00:26:34,092
He's like, "Ashley Madison."
432
00:26:34,175 --> 00:26:37,470
I just looked at him,
I'm like, "I'm not on the website."
433
00:26:37,554 --> 00:26:40,515
"I... I don't talk to anybody on there
and that's not me."
434
00:26:40,599 --> 00:26:42,809
And just the look of just, like...
435
00:26:42,892 --> 00:26:45,270
It just washed over him,
like he was scammed.
436
00:26:45,353 --> 00:26:46,771
[anxious violin music plays]
437
00:26:46,855 --> 00:26:48,773
"That's really not you I'm talking to."
438
00:26:48,857 --> 00:26:51,109
I'm like, "I swear to you, it's not me."
439
00:26:51,735 --> 00:26:53,945
Then a couple weeks later
the third guy came in.
440
00:26:54,029 --> 00:26:56,448
It was just like,
"I'm not on Ashley Madison."
441
00:26:56,531 --> 00:26:59,909
"That was not me you're talking to,
I am so sorry," and it just all clicks.
442
00:27:01,661 --> 00:27:04,289
Something that was really
kind of driven in hard
443
00:27:04,372 --> 00:27:06,499
was that I created a profile
on Ashley Madison.
444
00:27:07,792 --> 00:27:09,794
Didn't think anything of it at the time.
445
00:27:09,878 --> 00:27:12,422
I put my picture on there,
it's from my e-mail address.
446
00:27:13,548 --> 00:27:16,593
These guys have not only
seen my profile on Ashley Madison,
447
00:27:16,676 --> 00:27:18,511
but actually think they're talking to me.
448
00:27:19,220 --> 00:27:22,557
There's somebody pretending they're me
on that website.
449
00:27:23,475 --> 00:27:27,604
Is it mostly men looking
to have an affair, or do women as well?
450
00:27:27,687 --> 00:27:30,106
Absolutely not.
That's why it's called Ashley Madison.
451
00:27:30,190 --> 00:27:32,984
That's why our marketing
is geared towards a lot of women,
452
00:27:33,068 --> 00:27:34,486
because you're seeing a change.
453
00:27:35,528 --> 00:27:39,824
You're seeing a changing tide.
Women are behaving more and more like men.
454
00:27:39,908 --> 00:27:42,410
{an8}[Claire] The company was always saying,
455
00:27:42,494 --> 00:27:46,331
"We have so many women on our site,
our ratio of women to men is amazing."
456
00:27:46,915 --> 00:27:48,708
[Noel] Infidelity's on the rise
for females,
457
00:27:48,792 --> 00:27:50,001
but they don't equal men.
458
00:27:50,085 --> 00:27:53,963
{an8}It's still about 40% female,
60% male in most regions.
459
00:27:54,756 --> 00:27:56,549
[intriguing music plays]
460
00:27:56,633 --> 00:27:59,177
[Claire] Did we question
how many women were on the site?
461
00:27:59,260 --> 00:28:02,222
I think probably
we all could've questioned a bit more
462
00:28:02,305 --> 00:28:04,974
whether some of these claims
were too good to be true.
463
00:28:13,316 --> 00:28:17,696
[woman] A lot of men may have been exposed
at the very least as wannabe cheaters
464
00:28:17,779 --> 00:28:20,240
as a result of the Ashley Madison hack.
465
00:28:20,323 --> 00:28:21,449
What about the women?
466
00:28:21,533 --> 00:28:24,035
{an8}It turns out
that Ashley Madison's members,
467
00:28:24,119 --> 00:28:25,787
{an8}as many people suspected,
468
00:28:25,870 --> 00:28:28,289
{an8}were not just overwhelmingly male,
469
00:28:28,373 --> 00:28:33,336
{an8}but the women in many cases
may simply have not existed.
470
00:28:33,420 --> 00:28:35,672
[Claire] One of the most compelling
pieces of evidence
471
00:28:35,755 --> 00:28:37,549
that these were fake profiles
472
00:28:37,632 --> 00:28:40,552
is that they were all
coming from the same IP address,
473
00:28:40,635 --> 00:28:42,470
from the Ashley Madison office.
474
00:28:43,054 --> 00:28:46,766
Either tens of thousands of women
were coming to the Ashley Madison office
475
00:28:46,850 --> 00:28:49,060
to look for men to find affairs with,
476
00:28:49,144 --> 00:28:53,398
or somebody in the office
was creating these fake profiles.
477
00:28:56,609 --> 00:28:59,487
{an8}We knew there were
fake profiles on the site.
478
00:28:59,571 --> 00:29:01,072
It wasn't a secret to us.
479
00:29:02,991 --> 00:29:07,245
We were given profiles that were empty,
with photos.
480
00:29:07,328 --> 00:29:11,124
We just had to finish
filling out their profile content.
481
00:29:11,207 --> 00:29:15,378
We kinda had a sense of what
people were looking for and what was...
482
00:29:16,880 --> 00:29:21,760
um, you know, sexually attractive to men.
483
00:29:22,260 --> 00:29:23,344
[pictures click]
484
00:29:26,431 --> 00:29:28,391
[Claire] Who's out there
looking at these women?
485
00:29:28,475 --> 00:29:30,185
Men, right? [laughs]
486
00:29:30,268 --> 00:29:32,771
"I wanna go to this site
that's full of all these women
487
00:29:32,854 --> 00:29:37,358
who are eagerly waiting
for a guy like me to have an affair with."
488
00:29:37,442 --> 00:29:40,487
"Let me bust out my credit card..."
[laughs] "...and give you all my money."
489
00:29:40,570 --> 00:29:41,446
[picture clicks]
490
00:29:41,529 --> 00:29:44,365
[Noel] We are 100% committed
to an organic community.
491
00:29:44,449 --> 00:29:46,201
{an8}There is no communication, zero,
492
00:29:46,284 --> 00:29:48,745
{an8}you'll ever have on Ashley Madison
with another member,
493
00:29:48,828 --> 00:29:52,373
{an8}that isn't anything other than organic,
and by "organic," we mean true and real.
494
00:29:52,457 --> 00:29:53,833
{an8}Hundred percent legitimate.
495
00:29:53,917 --> 00:29:57,170
{an8}There's a big gap
between what Noel would say...
496
00:29:57,253 --> 00:29:58,171
[picture clicks]
497
00:29:58,254 --> 00:30:02,592
...and, ya know, the things
that the site actually did in practice.
498
00:30:02,675 --> 00:30:05,178
[man] Gizmodo's Annalee Newitz dug deeper,
499
00:30:05,261 --> 00:30:08,431
looking at who the men
were actually meeting online.
500
00:30:08,515 --> 00:30:13,937
{an8}I think most of them were probably
either talking to Ashley Madison employees
501
00:30:14,020 --> 00:30:18,107
{an8}or just interacting
with automated bots on the site
502
00:30:18,191 --> 00:30:20,109
{an8}that were sending them automatic mail.
503
00:30:20,985 --> 00:30:21,986
[Cathy reads]
504
00:30:25,198 --> 00:30:28,827
"I'm bored at work.
Up for some sexy chat? XO."
505
00:30:30,328 --> 00:30:34,123
The robots, the bots,
we knew they were there.
506
00:30:34,207 --> 00:30:38,545
They were there
to engage with our male profiles.
507
00:30:41,256 --> 00:30:43,341
[Joseph] When the second data dump
came out,
508
00:30:44,425 --> 00:30:49,097
it became clear that Ashley Madison
was using fake profiles
509
00:30:49,180 --> 00:30:52,308
to actually communicate with its users.
510
00:30:52,392 --> 00:30:56,688
When some users would message
who they thought was a human,
511
00:30:56,771 --> 00:30:59,065
they were actually speaking to bots.
512
00:30:59,566 --> 00:31:02,735
[Evan] There's a difference
between bots and fake profiles.
513
00:31:02,819 --> 00:31:05,280
A bot is also a fake profile,
514
00:31:05,905 --> 00:31:08,908
but it's hooked up
to some artificial intelligence,
515
00:31:08,992 --> 00:31:12,328
and the bot would send the first e-mail.
516
00:31:12,912 --> 00:31:16,124
And I was told that is basically
517
00:31:16,207 --> 00:31:18,459
because most of the men
that joined the site
518
00:31:18,543 --> 00:31:20,837
are reluctant and shy,
519
00:31:20,920 --> 00:31:25,300
but they will reply to... to a message.
520
00:31:25,383 --> 00:31:29,178
The members don't know
that this bot is... is not a real person
521
00:31:29,262 --> 00:31:33,266
or that this bot is busy sending
10,000 messages that day,
522
00:31:34,309 --> 00:31:37,520
and then, ya know, getting 10,000 replies.
523
00:31:37,604 --> 00:31:41,983
[Joseph] Men had to pay money
to then read these messages
524
00:31:42,066 --> 00:31:43,902
and engage with these accounts.
525
00:31:43,985 --> 00:31:49,282
I mean, that shows predatory behavior
from Ashley Madison.
526
00:31:49,365 --> 00:31:53,244
Not only are you getting people to sign up
and misleading them,
527
00:31:53,328 --> 00:31:56,247
you're then charging them
for the privilege of being lied to.
528
00:31:57,123 --> 00:32:01,794
[Claire] The bot profile lines
read like a male fantasy
529
00:32:01,878 --> 00:32:04,881
of how you would want
the women on the site to talk to you.
530
00:32:05,423 --> 00:32:07,258
Women were the product,
531
00:32:07,342 --> 00:32:11,930
but mostly the fantasy
of the idea of women was the product.
532
00:32:12,013 --> 00:32:14,891
An average male user of Ashley Madison
533
00:32:14,974 --> 00:32:18,770
was talking into the void...
[giggles]...to these fake bots,
534
00:32:18,853 --> 00:32:21,898
racking up hundreds of dollars worth
of credit-card bills
535
00:32:21,981 --> 00:32:23,608
and risking his marriage to do it.
536
00:32:23,691 --> 00:32:25,526
It paints a pretty sad picture.
537
00:32:32,116 --> 00:32:34,953
[rhythmic singing plays]
538
00:32:38,373 --> 00:32:41,542
[Evan] I think during that period of time
539
00:32:41,626 --> 00:32:45,296
after the second release
of hacked information,
540
00:32:46,130 --> 00:32:47,465
it was exhausting.
541
00:32:48,508 --> 00:32:51,594
I wanted to get into bed
and pull the sheets over my head,
542
00:32:51,678 --> 00:32:53,638
and put on The Golden Girls.
543
00:32:53,721 --> 00:32:54,722
[types at computer]
544
00:32:55,264 --> 00:32:57,058
And I remember thinking,
545
00:32:57,725 --> 00:32:59,936
"What else is... Am I gonna find out?"
546
00:33:03,856 --> 00:33:07,151
[Cathy] There was a general meeting
for the whole company.
547
00:33:07,235 --> 00:33:09,237
Someone from the board had come in
548
00:33:09,320 --> 00:33:12,657
to let us know that
there was gonna be replacements.
549
00:33:13,616 --> 00:33:14,867
And there was.
550
00:33:18,830 --> 00:33:22,041
[Evan] The board said
Noel would no longer be coming back.
551
00:33:22,959 --> 00:33:25,670
Well, I was surprised,
'cause I didn't know.
552
00:33:27,672 --> 00:33:29,882
And that was it. It was quick.
553
00:33:32,719 --> 00:33:34,971
{an8}The Impact Team got what they wanted.
554
00:33:35,054 --> 00:33:37,223
{an8}They released all the information.
555
00:33:38,016 --> 00:33:39,350
{an8}Cost millions.
556
00:33:39,434 --> 00:33:42,145
{an8}They cut off Ashley Madison at the knees.
557
00:33:42,854 --> 00:33:46,941
{an8}And then you've got
the scumbag king of infidelity,
558
00:33:47,025 --> 00:33:48,818
{an8}'cause that's what he became,
559
00:33:48,901 --> 00:33:51,529
{an8}CEO of Ashley Madison
who's completely disgraced.
560
00:33:53,656 --> 00:33:55,742
[Cathy] He was blamed for everything.
561
00:33:56,743 --> 00:34:00,455
I kind of felt for him
because he took the fall.
562
00:34:02,749 --> 00:34:07,420
I think that he felt that day
that he had hit rock bottom.
563
00:34:08,504 --> 00:34:12,050
Noel leaving,
this is completely catastrophic.
564
00:34:12,133 --> 00:34:16,471
At that point, we didn't know
if Ashley Madison would survive.
565
00:34:17,638 --> 00:34:20,308
[Evan] Nobody else knows this business
better than him.
566
00:34:20,391 --> 00:34:22,435
Shit, that guy built this company.
567
00:34:22,518 --> 00:34:23,728
We're fucked.
568
00:34:35,823 --> 00:34:39,869
We mutually decided that Sam would stay
somewhere else for a period of time.
569
00:34:39,952 --> 00:34:41,287
We just said, "For now."
570
00:34:41,370 --> 00:34:43,372
[rhythmic music plays]
571
00:34:43,456 --> 00:34:44,874
I needed space.
572
00:34:44,957 --> 00:34:47,126
I just couldn't be
in the same room with him.
573
00:34:47,668 --> 00:34:48,668
That was hard,
574
00:34:49,128 --> 00:34:50,922
to... to leave my kids
575
00:34:51,005 --> 00:34:54,300
and to think that
that may be my new way of life.
576
00:34:56,636 --> 00:35:00,181
We had to take our daughter
to her first day of kindergarten,
577
00:35:00,264 --> 00:35:03,142
and we're both there
taking pictures separately,
578
00:35:03,226 --> 00:35:05,186
and being there and seeing
579
00:35:05,269 --> 00:35:08,564
what their lives will look like
completely without me.
580
00:35:09,232 --> 00:35:10,858
And that was really hard.
581
00:35:10,942 --> 00:35:13,152
[kids laughing]
582
00:35:13,236 --> 00:35:15,530
It was all so painful to watch.
583
00:35:15,613 --> 00:35:19,450
Just seeing the destruction
of what I'd... I'd chosen to do.
584
00:35:23,454 --> 00:35:26,541
[Nia] I told him he's just like every man
that I was trying to avoid.
585
00:35:26,624 --> 00:35:29,377
Like, what was the point
of trying to find a Christian man?
586
00:35:29,877 --> 00:35:34,173
Something that I've had to wrestle with
was just that I'm not enough for him.
587
00:35:34,924 --> 00:35:39,428
This relationship,
none of it has ever been enough. Like...
588
00:35:39,512 --> 00:35:43,558
And I... I worked so hard
to be what I thought he wanted.
589
00:35:43,641 --> 00:35:46,060
[gentle piano music plays]
590
00:35:46,144 --> 00:35:49,188
[Sam] I wasn't gonna give up.
I was gonna do whatever it took,
591
00:35:50,064 --> 00:35:52,942
and fight tooth and nail
for this marriage.
592
00:35:54,485 --> 00:35:57,572
I expressed my remorse
593
00:35:57,655 --> 00:36:00,324
and my regret day after day.
594
00:36:01,159 --> 00:36:04,829
Every single day
confessing how much I... I love her.
595
00:36:07,248 --> 00:36:09,167
I wanted it to work so badly.
596
00:36:11,169 --> 00:36:15,464
In order to really even take
one tiny, mini baby step forward,
597
00:36:15,548 --> 00:36:18,050
it would require us to...
to really sit down
598
00:36:18,134 --> 00:36:21,888
and have some really hard,
deep conversations
599
00:36:21,971 --> 00:36:24,557
to find out what was real
and what was not real.
600
00:36:28,060 --> 00:36:30,229
But I didn't really wanna fix it.
601
00:36:30,813 --> 00:36:32,607
I did not want to reconcile.
602
00:36:35,902 --> 00:36:38,196
At that point, I felt like it was over.
603
00:36:48,080 --> 00:36:50,499
[anxious rhythmic music plays]
604
00:36:55,421 --> 00:36:58,442
[Bryce] With the press conference,
I thought we were gonna get a lot of calls
605
00:36:58,466 --> 00:36:59,383
and we didn't.
606
00:36:59,467 --> 00:37:01,761
I was totally surprised.
607
00:37:03,554 --> 00:37:07,225
Half a million dollars
in someone's pocket would be very nice,
608
00:37:07,308 --> 00:37:09,101
but there was nothing, not even a bite.
609
00:37:09,185 --> 00:37:11,520
Not even a Crime Stoppers tip about it
or nothing.
610
00:37:14,065 --> 00:37:17,735
The hackers, well,
they call themselves the Impact Team.
611
00:37:19,195 --> 00:37:20,988
I personally think that, uh,
612
00:37:21,822 --> 00:37:23,574
"team" was an exaggeration.
613
00:37:24,450 --> 00:37:26,452
That was probably one person.
614
00:37:26,535 --> 00:37:31,332
Uh, and the reason being for that,
'cause when there was the $500,000 reward.
615
00:37:31,415 --> 00:37:35,253
Usually when you have a team,
somebody breaks from the team,
616
00:37:35,920 --> 00:37:38,422
and the money becomes more important.
617
00:37:40,341 --> 00:37:44,762
[Joseph] Haven't heard anything
about Impact Team before or since.
618
00:37:44,845 --> 00:37:49,058
It's incredibly unusual
for a hacking group to materialize,
619
00:37:49,141 --> 00:37:51,602
do one job, and then disappear.
620
00:37:52,186 --> 00:37:54,563
I can't think of another case
where that happened.
621
00:37:54,647 --> 00:37:59,318
The Impact Team was just a creation
for this communication.
622
00:37:59,902 --> 00:38:03,698
I think it was never
a real team behind that.
623
00:38:03,781 --> 00:38:05,825
There were a lot of clues that
624
00:38:06,450 --> 00:38:10,079
were leading us to believe
that it was an insider.
625
00:38:11,622 --> 00:38:15,751
[Claire] The Impact Team named a number
of, ya know, high-ranking executives
626
00:38:15,835 --> 00:38:18,004
in some of the communications
they put out.
627
00:38:18,087 --> 00:38:20,548
Ya know, why would they know
those people's names
628
00:38:20,631 --> 00:38:24,260
unless they had some
sort of personal or work connection?
629
00:38:25,052 --> 00:38:28,472
I don't think anybody
ever got particularly close
630
00:38:28,556 --> 00:38:30,182
to figuring out who did it.
631
00:38:32,977 --> 00:38:34,770
[Bryce] The investigation, you know...
632
00:38:34,854 --> 00:38:39,358
Eventually the task force was shut down
because there's no new leads.
633
00:38:39,942 --> 00:38:40,943
There was nothin'.
634
00:38:42,737 --> 00:38:45,823
No evidence or any information
635
00:38:45,906 --> 00:38:48,409
received by any law-enforcement group
636
00:38:48,909 --> 00:38:52,371
who was involved
in the Ashley Madison hack.
637
00:38:52,872 --> 00:38:56,751
Nobody has identified
anyone from the Impact Team.
638
00:38:58,919 --> 00:39:01,172
[Claire] Speculating about
who might've done it
639
00:39:01,255 --> 00:39:03,132
is part of the fun of this story.
640
00:39:03,215 --> 00:39:04,717
It's a giant whodunit.
641
00:39:05,343 --> 00:39:08,512
Everyone on the planet
had a motive to take Ashley Madison down.
642
00:39:08,596 --> 00:39:10,556
[foreboding music plays]
643
00:39:10,639 --> 00:39:11,807
{an8}[woman] As of this morning
644
00:39:11,891 --> 00:39:14,393
{an8}at least eight people
in the US are suing the site,
645
00:39:14,477 --> 00:39:16,520
{an8}saying Ashley Madison
failed to take, quote,
646
00:39:16,604 --> 00:39:19,315
{an8}"Reasonable steps
to protect the security of its users."
647
00:39:19,398 --> 00:39:23,110
{an8}They actually didn't follow through
on what their promises were,
648
00:39:23,194 --> 00:39:27,156
{an8}and I'm glad that hopefully some people
will get some justice in this case.
649
00:39:31,077 --> 00:39:32,203
[Joseph] After the hack,
650
00:39:33,120 --> 00:39:37,375
disgruntled users of the site
did file a class-action lawsuit.
651
00:39:38,667 --> 00:39:42,630
Ashley Madison
had to pay users $11 million.
652
00:39:43,923 --> 00:39:46,467
That doesn't remove their data
from the Internet.
653
00:39:46,550 --> 00:39:48,552
[anxious rhythmic music plays]
654
00:39:50,221 --> 00:39:53,391
People killed themselves
over this data breach.
655
00:39:54,850 --> 00:39:58,687
I absolutely think the Impact Team
is at least partly to blame
656
00:39:58,771 --> 00:40:02,441
for the suicide of anybody
who was in that dump.
657
00:40:04,693 --> 00:40:07,405
The Impact Team took a decision
to release that information,
658
00:40:07,488 --> 00:40:09,073
and they are responsible
659
00:40:09,156 --> 00:40:12,159
for all of the consequences
that come from that,
660
00:40:13,119 --> 00:40:14,578
as well as Ashley Madison.
661
00:40:17,456 --> 00:40:19,917
[Claire] Everyone was saying
this company is done.
662
00:40:20,000 --> 00:40:22,294
Why would anyone
ever sign up for the site again?
663
00:40:23,254 --> 00:40:29,885
Its reputation has been, ya know, slammed
on every country around the world.
664
00:40:30,928 --> 00:40:33,347
I did not see
how it could come back from this.
665
00:40:42,606 --> 00:40:43,983
[pleasant guitar music plays]
666
00:40:45,526 --> 00:40:48,654
[Sam] Eventually, Nia agreed
to do marital counseling with me.
667
00:40:48,737 --> 00:40:50,948
So we sit down
with my pastor and his wife.
668
00:40:53,534 --> 00:40:58,247
I really wanted to, like, hear somebody,
like, lay into him,
669
00:40:58,330 --> 00:41:00,958
and someone to, like, be on my side.
670
00:41:02,334 --> 00:41:05,129
[Bo] It was very difficult
and very emotional,
671
00:41:05,212 --> 00:41:07,882
and she was very honest
in those early, uh, meetings.
672
00:41:07,965 --> 00:41:10,885
She said, "I don't know what will happen,
if this is repairable."
673
00:41:12,845 --> 00:41:18,142
I think it was very good for him
to feel the weight of what he had done...
674
00:41:20,436 --> 00:41:24,732
and feeling the true threat
of losing everything he loved most.
675
00:41:26,317 --> 00:41:31,238
He was able to begin really dealing
with the depths that he had gone to,
676
00:41:31,322 --> 00:41:33,574
and the dark places that he had traveled.
677
00:41:36,494 --> 00:41:39,997
[Sam] I started to really think
about selfish decisions I made.
678
00:41:41,207 --> 00:41:43,459
Lookin' back,
I realized it was all about me.
679
00:41:43,542 --> 00:41:45,211
I'm not thinkin' about Nia.
680
00:41:45,920 --> 00:41:48,422
That was not how I was gonna live anymore.
681
00:41:50,216 --> 00:41:54,845
I was just hoping she would see
that this wasn't just a confessional,
682
00:41:54,929 --> 00:41:56,972
that this was a... a repentance.
683
00:41:57,056 --> 00:41:59,600
It was a turnaround,
it was a complete change.
684
00:42:01,852 --> 00:42:06,148
[Nia] Seeing all the responsibility
Sam took for everything he had done,
685
00:42:06,232 --> 00:42:10,402
the hours of... of counseling
and conversation that he sat through,
686
00:42:10,486 --> 00:42:12,446
no matter how mad I was
at what he had done,
687
00:42:12,530 --> 00:42:14,698
I could still see this shift
that happened in him.
688
00:42:15,658 --> 00:42:19,495
Yes, the betrayals were out,
but so was the real Sam.
689
00:42:19,578 --> 00:42:22,665
Like, "This is me and all my flaws too."
690
00:42:26,335 --> 00:42:30,631
It's heartbreaking
to love someone so much,
691
00:42:30,714 --> 00:42:34,718
to the point where, like, you don't know
if it's good for you anymore or not,
692
00:42:34,802 --> 00:42:36,845
and you have...
I had to sit down and find out.
693
00:42:50,109 --> 00:42:52,111
[gentle piano music plays]
694
00:42:54,029 --> 00:42:55,030
You look good.
695
00:42:55,114 --> 00:42:56,824
Trust me, babe, we'll get there.
696
00:42:56,907 --> 00:42:58,450
- That's good.
- Can see it.
697
00:42:58,534 --> 00:43:00,494
- That's good.
- Yeah.
698
00:43:03,747 --> 00:43:06,875
[Sam] Nia, she decided
she would give me a second chance.
699
00:43:08,752 --> 00:43:11,463
Falling deeply in love is beautiful.
700
00:43:12,715 --> 00:43:18,137
But I've learned continuing
to be deeply in love takes work.
701
00:43:20,264 --> 00:43:22,641
There's a lot of things
I really do regret,
702
00:43:23,142 --> 00:43:26,103
but I don't regret, you know, the hack.
703
00:43:26,186 --> 00:43:28,939
It had to happen for where we're at today.
704
00:43:32,234 --> 00:43:35,195
What Sam did and what we walked through
has left a mark.
705
00:43:35,279 --> 00:43:38,949
It's left a permanent mark,
but I'm thankful for it.
706
00:43:39,033 --> 00:43:41,285
It's kind of like a starting point for us
707
00:43:41,368 --> 00:43:43,662
on how we'll live
the rest of our marriage.
708
00:43:51,503 --> 00:43:53,505
[cheerful music plays]
709
00:43:58,344 --> 00:43:59,344
[Marc] I think
710
00:44:00,596 --> 00:44:04,642
cheating is a natural human way
to just find excitement
711
00:44:04,725 --> 00:44:06,393
or find somethin' else
712
00:44:07,728 --> 00:44:11,649
to tolerate the life
you have given yourself
713
00:44:11,732 --> 00:44:14,068
without destroying your foundation.
714
00:44:15,778 --> 00:44:20,282
It's just a shame that the couples
can't talk to each other about it.
715
00:44:22,451 --> 00:44:24,953
[Michelle] I believe you should be honest
with your partner
716
00:44:25,037 --> 00:44:26,288
and obviously be upfront.
717
00:44:27,206 --> 00:44:29,625
If two people wanna have an open marriage
718
00:44:29,708 --> 00:44:32,169
and both want
to go outside of marriage for something,
719
00:44:32,252 --> 00:44:33,253
more power to 'em.
720
00:44:34,129 --> 00:44:37,132
But when one person's going
behind the other person's back,
721
00:44:37,216 --> 00:44:38,842
sneaking and going on dating apps,
722
00:44:38,926 --> 00:44:42,137
that's definitely gonna cause a problem
in the relationship.
723
00:44:43,555 --> 00:44:46,892
{an8}[Christi] What we wanna do
in this culture today,
724
00:44:46,975 --> 00:44:50,813
{an8}is somebody makes one mistake
or says one thing,
725
00:44:50,896 --> 00:44:52,314
{an8}and we wanna write them off.
726
00:44:55,150 --> 00:45:00,948
The people who were poring over that list
in the Ashley Madison leak,
727
00:45:01,031 --> 00:45:02,658
the witch hunt,
728
00:45:02,741 --> 00:45:05,619
there's just a self-righteousness in that.
729
00:45:07,204 --> 00:45:11,291
But the truth is
we all have a list that we're on
730
00:45:11,375 --> 00:45:15,379
that is something that we're not proud of,
that is our secret.
731
00:45:15,462 --> 00:45:17,464
[dark singing music plays]
732
00:45:18,799 --> 00:45:22,553
People wanna know what's going on
in everyone else's sex life. [laughs]
733
00:45:22,636 --> 00:45:23,887
I think it's that simple.
734
00:45:23,971 --> 00:45:26,306
You wanna know
if your neighbor's having an affair,
735
00:45:26,390 --> 00:45:29,643
you wanna know if your favorite celebrity
is having an affair,
736
00:45:29,727 --> 00:45:33,230
or you wanna know
what politicians are doing in the bedroom.
737
00:45:34,148 --> 00:45:36,692
This whole story is so incredible.
738
00:45:38,068 --> 00:45:43,949
If somebody wrote it as a fictional novel,
you'd say it's too incredible to believe.
739
00:45:44,992 --> 00:45:46,994
[dark singing music crescendoes]
740
00:45:47,828 --> 00:45:49,628
[producer] How do you guys feel
about the fact
741
00:45:49,663 --> 00:45:52,082
that Ashley Madison
is actually still going?
742
00:45:52,166 --> 00:45:54,501
Oh it is still going?
I didn't realize that.
743
00:45:54,585 --> 00:45:56,712
I didn't realize
Ashley Madison was still going.
744
00:45:56,795 --> 00:45:59,673
It's an evil on a whole different level,
in my opinion.
745
00:45:59,757 --> 00:46:01,759
[rhythmic music plays]
746
00:46:07,306 --> 00:46:09,558
[Evan] The hack was 2015.
747
00:46:10,100 --> 00:46:11,769
I left in 2017.
748
00:46:12,311 --> 00:46:17,608
It just became a corporate place to work.
749
00:46:17,691 --> 00:46:21,737
It was not the same and very boring.
750
00:46:26,241 --> 00:46:29,578
It doesn't surprise me
that it's still around today.
751
00:46:30,829 --> 00:46:32,623
For me, I don't judge.
752
00:46:32,706 --> 00:46:34,291
I understand that people think,
753
00:46:34,374 --> 00:46:39,421
"I only have one life to live,
and I'm happy with my wife,
754
00:46:40,422 --> 00:46:43,425
but I also wanna fuck that 23-year-old."
755
00:46:43,509 --> 00:46:44,676
I get it.
756
00:46:44,760 --> 00:46:48,764
Sometimes I see some hotties
and I'd be like, "That would be fun."
757
00:46:49,348 --> 00:46:51,767
But I think your sex is just better
758
00:46:51,850 --> 00:46:54,728
if it's built on something
that means something.
759
00:46:56,104 --> 00:46:58,565
Ashley Madison taught me
760
00:46:58,649 --> 00:47:01,610
that there will always
be people who cheat.
761
00:47:02,820 --> 00:47:05,322
I always say that
as long as men have penises,
762
00:47:05,405 --> 00:47:09,076
Ashley Madison will always be in business.
[laughs]
763
00:47:11,328 --> 00:47:13,330
[upbeat music plays]
64798
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