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I, Neptune, ruler of all seas and oceans, rivers and lakes,
brooks and wells
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travelling across my endless kingodm, decided to visit
this heavenly place on the cosat of Black Sea.
3
00:02:00,636 --> 00:02:05,180
GENERATION P
4
00:02:11,407 --> 00:02:18,559
There once was, indeed, carefree young generation in Russia
which summers smiled and sun and sea and chose Pepsi.
5
00:02:19,103 --> 00:02:24,697
In those distant days kids were supposed to strive
to shiny firefighter's casket or white doctor's robe.
6
00:02:25,089 --> 00:02:34,313
But we, lying by the sea in summer, stared at cloudless blue horizon,
drank warm Pepsi-cola from glass bottles filled in Novorosiyska
7
00:02:34,672 --> 00:02:41,736
and dreamt that someday distand and forbidden world
from that side of the sea will come into our lives.
8
00:02:44,561 --> 00:02:47,217
I fell into Generation P by default.
9
00:02:47,561 --> 00:02:52,689
My name, Vavilen, was made up from words
Vasily Aksyonov and Vladimir Ilyich Lenin.
10
00:02:54,432 --> 00:03:01,976
In some sense I justified my name. I enrolled Institute of Literature,
wrote verses and held course to eternity
11
00:03:02,297 --> 00:03:05,353
pretending as if nothing happened around me.
12
00:03:20,204 --> 00:03:28,640
As soon as eternity dissolved, I found myself in actuality.
I had no connections, so I settled in as vendor in kiosk.
13
00:03:38,268 --> 00:03:40,947
Job was simple, yet nervous.
14
00:03:44,459 --> 00:03:49,820
In evenings I paid money to Hussein, chechen who
always had butter-yellowish eyes due to opiate abuse.
15
00:03:53,051 --> 00:03:59,379
Working in kiosk, I mastered two new skills.
First was cynicism, endless like view from Onstankino tower.
16
00:03:59,596 --> 00:04:01,972
Hello. Any complaints?
No.
17
00:04:02,275 --> 00:04:05,043
Lack of complaints does not free from responsibility.
18
00:04:08,704 --> 00:04:14,473
Second skill was astounding and hard to explain.
Be so kind, one cigarette...
19
00:04:14,817 --> 00:04:20,576
It was enough to take a brief glance at clients hands to comprehend
whether I can swindle him and on how much precisely.
20
00:04:27,712 --> 00:04:28,535
Hand the money.
21
00:04:32,721 --> 00:04:33,832
Forty six [thousand].
22
00:04:49,061 --> 00:04:53,748
Life is a lonely journey, under scorching sun and chilling cold.
23
00:04:54,885 --> 00:04:59,964
How often the road we are going leads us nowhere!
And it is unknown when death will meet us.
24
00:05:00,748 --> 00:05:03,972
When you think about it, everything in the world seems empty and small.
25
00:05:04,556 --> 00:05:09,764
Then enlightenment kicks in:
"Tuborg - be prepared for anything."
26
00:05:12,780 --> 00:05:15,716
Pack of Davidov.
Normal or light?
27
00:05:16,060 --> 00:05:16,940
Normal.
28
00:05:18,548 --> 00:05:22,828
Listen, have you got condoms? But good ones, not tampered with.
29
00:05:23,515 --> 00:05:28,268
Durex - English quality. Jaguar of condom world.
Nice slogan. How much?
30
00:05:28,669 --> 00:05:29,756
Hundred forty five.
31
00:05:31,741 --> 00:05:33,220
All the best on dick!
32
00:05:36,069 --> 00:05:36,980
Vava?
33
00:05:37,956 --> 00:05:41,901
Is that you?
Markovin?
34
00:05:48,766 --> 00:05:49,892
Take the key, I'm leaving.
35
00:05:51,886 --> 00:05:57,182
Vova, it is special time now. It hasn't been anytime before
and it won't be anytime in future.
36
00:05:58,316 --> 00:06:00,302
Frenzy. Like in Klondike.
37
00:06:00,942 --> 00:06:08,445
Yea, two more years and everything will be snatched,
but today there is still real possibility to get into this system. Understand?
38
00:06:10,271 --> 00:06:14,653
So, you've gotten into it.
Process is in progress. Get in.
39
00:06:24,131 --> 00:06:29,187
The only place where there is real dough is commercials.
40
00:06:30,579 --> 00:06:32,604
This is roughly how it happens...
41
00:06:33,331 --> 00:06:41,043
A man takes credit, on this credit he opens an office,
buys Cherokee SUV and eight boxes of Smirnoff vodka.
42
00:06:41,370 --> 00:06:45,180
When vodka is consumed, it turns out
43
00:06:45,795 --> 00:06:51,915
that SUV is smashed, office is puked full,
but credit must be returned.
44
00:06:53,243 --> 00:06:59,530
If the bank to which man is in debt belongs to bandits,
in some moment man...
45
00:07:00,556 --> 00:07:05,204
is killed.
I didn't catch what relation has all this with commercials?
46
00:07:05,884 --> 00:07:09,043
Well. The most impotant thing.
47
00:07:09,778 --> 00:07:18,867
When half of Smirnoff vodka is not consumed yet,
some chemical reaction takes place in man's head.
48
00:07:19,539 --> 00:07:28,715
He feels unrestricted power.
And he wants to make commercial clip for himself.
49
00:07:29,475 --> 00:07:35,971
This is the place where we come out of bushes.
50
00:07:38,075 --> 00:07:44,539
There are some studios making commercial clips.
They need shrewd script writes like bread to eat.
51
00:07:46,275 --> 00:07:51,675
Oh, Vavilen Tatarskiy! Hello.
This is Lena.
52
00:07:52,275 --> 00:07:55,283
Is Tatarsky a surname or nickname?
It is a surname.
53
00:07:56,228 --> 00:07:58,667
This is Segey. Let's cut to the chase.
54
00:08:00,466 --> 00:08:01,483
Vavilen...
55
00:08:03,027 --> 00:08:04,074
story goes as follows...
56
00:08:05,539 --> 00:08:09,147
Object is about fifty years old, he used to teach physics.
57
00:08:09,955 --> 00:08:16,029
When all this havoc just began, he organized cooperative
in producing cakes "bird's milk".
58
00:08:16,754 --> 00:08:22,707
And in two years time he got so much dough, that now he rents
half of Babayevski factory.
59
00:08:23,283 --> 00:08:26,756
And recently he took...credit.
Very big credit.
60
00:08:28,107 --> 00:08:30,827
The day before yesterday he began boozing.
61
00:08:31,643 --> 00:08:34,668
Where do you have such evidence from?
Secretary is a friend of mine.
62
00:08:35,322 --> 00:08:41,202
Well then, he must be taken right away.
Because when he's sober he is very tightfisted.
63
00:08:43,570 --> 00:08:44,379
Hi.
64
00:08:47,084 --> 00:08:49,755
A jacket.
65
00:08:53,028 --> 00:09:00,036
Put this thing on your belt. You have meeting with client
at one o'clock. At one twenty I will call you on this bleeper.
66
00:09:00,275 --> 00:09:05,924
When it bleeps, you get it, look at it with importance.
Understood?
67
00:09:07,515 --> 00:09:11,243
While client talks, make notes in this notebook.
68
00:09:11,915 --> 00:09:16,521
Rolex. When you talk with the client, flash it.
69
00:09:18,963 --> 00:09:21,971
Careful, don't scratch the plating.
70
00:09:37,419 --> 00:09:40,825
You have got a wonderful factory. Shall we get to business?
71
00:09:41,899 --> 00:09:44,954
What corporative positions are we gonna strenghten?
72
00:09:46,162 --> 00:09:51,953
Well...I don't know. We have imported stands with fluoride...
73
00:09:54,450 --> 00:09:56,298
Isn't that from Video International?
74
00:09:57,121 --> 00:10:02,603
No, those shitheads don't call me anymore, thanks to God.
Slava Zaitsev. Today's meeting is off.
75
00:10:03,299 --> 00:10:06,369
Does he think we need this meeting more than he does?
Let's talk about it later.
76
00:10:13,354 --> 00:10:14,514
Excuse me...
77
00:10:15,962 --> 00:10:19,914
aren't you afraid that one fine day all this...
78
00:10:21,074 --> 00:10:22,514
could end?
79
00:10:25,322 --> 00:10:29,730
You know what times we live in.
What if everything collapses?
80
00:10:34,226 --> 00:10:38,617
I am afraid. But who doesn't?
81
00:10:40,050 --> 00:10:47,163
You crazy or what? We will get shit asking such questions.
It will be fine. Now I know what he needs.
82
00:10:57,169 --> 00:11:08,241
Folk comes and folk goes, but land stays.
Mediis tempustatibus placidus - calm among the storms.
83
00:11:08,659 --> 00:11:11,617
Lefortovski confectionary enterprise
84
00:11:12,170 --> 00:11:16,665
That is how I became copywriter. I did not explain anything
to my previous authorities.
85
00:11:16,913 --> 00:11:23,282
I hope Hussein did get the keys from kiosk.
People talked chechens asked big money for quitting the business.
86
00:11:23,666 --> 00:11:27,299
Yes, Andrey Ivanich, we are working. Creative work.
87
00:11:27,762 --> 00:11:32,617
Our [people] are all ears
and have discount at Rakushki garages.
88
00:11:35,282 --> 00:11:40,490
I did not earn particulary much money, but it still was more
than in field of vending.
89
00:11:41,745 --> 00:11:49,562
Tonigh on Vernatski prospect Zhilin, director of Lefortovski confectionary enterprise,
was killed. His SUV Grand Cherokee was fired at from passing car.
90
00:11:49,898 --> 00:11:55,570
Investigation suggests Zhilin's murder was connected
with his business activities. Criminal case has been proceeded.
91
00:11:59,533 --> 00:12:03,861
Dear viewers, we have to interrupt our translation
due to urgent announcement from embattled White House.
92
00:12:04,357 --> 00:12:10,300
As it has become known, convocation of deputies
has impeached President of the Russian Federation Boris Yeltsin.
93
00:12:17,213 --> 00:12:20,405
Hello, girls! Hello, boys!
94
00:12:22,109 --> 00:12:27,533
On page thirteen there is article with my picture.
Alexander Blo!
95
00:12:27,763 --> 00:12:31,837
Soviet mentality? It has to be squeezed
as a pimple, drop after drop.
96
00:12:32,053 --> 00:12:40,637
What is soviet mentality? I have never quite had it, but I lost it
after working several years as a taxi driver in New York.
97
00:12:41,109 --> 00:12:46,276
As we say it in commercial business - different cultural references.
Bingo!
98
00:12:46,484 --> 00:12:55,148
What is soviet mentality or sovok I didn't understand entirely.
But, according to my new boss Dmitri Pugin, I didn't have to understand anything.
99
00:12:55,325 --> 00:12:56,838
I had to manage it.
100
00:12:57,324 --> 00:13:01,748
You see, sovok produces hardly anything himself.
101
00:13:02,470 --> 00:13:04,901
But people need someting to eat and wear.
102
00:13:05,582 --> 00:13:09,014
Thus, western production will be flooding here soon.
103
00:13:09,820 --> 00:13:16,253
Together with it there will be wave of commercials,
but we can't just translate these commercials from English to Russian
104
00:13:16,436 --> 00:13:20,149
because here are different...how was it?...cultural references.
105
00:13:21,644 --> 00:13:30,316
Me and you, we think up...understand, think up...
dummies for all important brands.
106
00:13:30,724 --> 00:13:35,499
As soon as time comes we go to agency with folder
in our hands and make business.
107
00:13:36,539 --> 00:13:41,819
Try Sprite for starters. They intend to enter Russia.
108
00:13:50,042 --> 00:13:59,323
Taking in consideration requests adressed to me
by leaders of objects in Russian Federation, deputies, members of parliament,
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00:13:59,739 --> 00:14:03,579
citizens of Russia, I have decided on the following...
110
00:14:07,011 --> 00:14:12,595
As you know, in Western Europen countries Coca-Cola
is more of an ideological fetish than refreshing drink.
111
00:14:12,843 --> 00:14:18,547
If, for example, Hershey drinks posesses taste of victory,
then Coca-Cola posesses taste of freedom.
112
00:14:18,803 --> 00:14:20,074
Get to the point.
Okay.
113
00:14:20,883 --> 00:14:29,810
Let's look at classic slogan: Sprite - The Uncola.
For our consumer term "Uncola" posesses wide antidemocratic
114
00:14:30,107 --> 00:14:35,260
and antiliberal connotations which make it very attractive
in state of military dictatorship.
115
00:14:36,018 --> 00:14:43,764
Translating to Russian, Uncola woud be Ne-kola.
Sounding similar to name Nikola and with associations in mind
116
00:14:43,987 --> 00:14:51,140
this word perfectly fits in aesthetics of plausible future.
Possible versions of slogans:
117
00:14:51,507 --> 00:14:54,747
Sprite - Ne-kola for Nikola.
118
00:14:55,786 --> 00:14:58,282
Probable text for commercial.
119
00:14:59,547 --> 00:15:05,467
I drank birch Sprite in forest in spring!
120
00:15:09,051 --> 00:15:13,066
The Uncola is slogan of Seven-Up, not Sprite.
121
00:15:16,995 --> 00:15:26,026
That's nothing. We can use it.
Let's assume you've passed your exam. Now try some other brand.
122
00:15:27,203 --> 00:15:29,203
Yes? Which one?
123
00:15:32,901 --> 00:15:40,508
It is completely clear that, in order to make serious conception
on Parliament commercial, we must first of all take in account...
124
00:15:43,765 --> 00:15:47,820
What must we first of all take in account was completely unclear.
125
00:16:08,452 --> 00:16:09,792
Parliament - the Unjava.
126
00:16:15,601 --> 00:16:19,192
Tihamat 2
Earth sea. Chronological tables and appendices.
127
00:16:19,481 --> 00:16:23,864
I had found this folder in waste paper
which we were sent to gather after school.
128
00:16:24,385 --> 00:16:29,864
As a child I was ashamed of my name and tried to
pretend to be Vova whenever possible.
129
00:16:30,104 --> 00:16:35,689
It turned out that my given name surprised me in the moment
when I had completely forgotten about the role
130
00:16:35,993 --> 00:16:41,693
which, as I told my friends, secret doctrines of Babylon
had to play in my life.
131
00:16:42,709 --> 00:16:49,285
Legend of Great Lottery inspired me particulary.
More precise version of translation - Game without name.
132
00:16:50,413 --> 00:16:57,925
According to this legend, way to wealth and total wisdom
went through sexual union with golden idol of goddess Ishtar.
133
00:16:58,341 --> 00:17:01,016
Any resident of Babylon could become goddesses husband.
134
00:17:01,761 --> 00:17:09,520
In order to do that he had to drink ritual beverage
of heavenly fly-agarics, then go up ziggurat and solve three godesses riddles.
135
00:17:09,834 --> 00:17:16,553
Riddles of Ishtar were presented by three symbolic objects
which were handed to babylonian wanting to become priest of goddess.
136
00:17:17,417 --> 00:17:22,400
He had to explain meaning of these objects.
Those, who solved even one riddle incorrectly,
137
00:17:22,658 --> 00:17:26,384
where thrown down by guards and it meant certain death.
138
00:17:27,065 --> 00:17:34,457
Man who solved all three riddles correctly climbed on the top,
met the goddess and became her ritual earthly husband.
139
00:17:43,561 --> 00:17:44,477
Gireyev?
140
00:17:45,428 --> 00:17:48,781
Tatarskiy.
It's not possible to recognize you. Well, how are you doing?
141
00:17:48,996 --> 00:17:52,773
Complete harmony. And you?
Where are you hurrying?
142
00:17:54,684 --> 00:18:00,189
I have a rough time now. I communicate mostly
with businessmen and advertising agents.
143
00:18:00,877 --> 00:18:05,429
They put heavy load on me!
Some couple of those advertising agents
144
00:18:05,660 --> 00:18:14,924
came to me in Rastorguyevo in winter. ????
and after that they ran naked through the snow.
145
00:18:17,573 --> 00:18:20,358
Let's go to my place and you will see for yourself.
146
00:18:22,375 --> 00:18:31,185
Gireyev, in his wild clothing, seemed like last shard of destroyed universe.
Not Soviet (because there were no wandering Tibetian astrologists)
147
00:18:31,536 --> 00:18:39,416
but of some other existing parallel with Soviet world
and even in spite of it, but destroyed together with it.
148
00:19:02,249 --> 00:19:04,457
What is this?
Fly-agaric.
149
00:19:06,753 --> 00:19:11,160
Are you gonna drink this?
Don't worry. There are no Tawny Grisette's in it.
150
00:19:20,305 --> 00:19:23,193
Such beverage was made in ancient Babylon, by the way.
151
00:19:24,788 --> 00:19:28,307
Only they added urine of red ox together with fly-agarics.
152
00:19:30,228 --> 00:19:33,117
Correct. That makes it milder.
153
00:19:34,964 --> 00:19:38,300
What should I do now?
Do what you want.
154
00:19:40,036 --> 00:19:41,758
Can I talk?
Go on.
155
00:19:42,515 --> 00:19:45,565
Have you heard about Lesha Chikunov?
156
00:19:45,996 --> 00:19:54,100
Imagine, he drank some bottles of Finlandia and
froze to death in starry January night in little house in childern's playground.
157
00:19:56,325 --> 00:20:00,723
Went to Valhalla...paradise of Scandinavian warriors.
158
00:20:20,085 --> 00:20:20,980
Have you got more?
159
00:20:30,225 --> 00:20:35,137
Dried fly-agaric remind potato crisps by the taste.
A little bit. Only they are tastier [than crisps].
160
00:20:36,456 --> 00:20:40,473
What if to sell them like crisps in packages?
161
00:20:46,289 --> 00:20:47,089
What is that?
162
00:20:49,033 --> 00:20:51,737
Aum. That the way I travel.
Where to?
163
00:20:53,425 --> 00:20:56,593
Where to? It's hard to explain where to.
164
00:21:09,268 --> 00:21:11,997
Much becomes clear when you stop thinking.
165
00:21:26,922 --> 00:21:28,795
Advertising conception for fly-agaric.
166
00:21:30,754 --> 00:21:34,539
Highest form of self-realization for fly-agaric as a mushroom
is nuclear blast.
167
00:21:38,301 --> 00:21:42,885
Sort of a glowing and unsubstantial body which posesses
some advanced mysticism.
168
00:21:43,422 --> 00:21:48,845
People are just auxiliary lifeform which fly-agarics
use for achieving their higher goal.
169
00:21:52,781 --> 00:21:55,022
How strange it all turns out.
170
00:21:57,541 --> 00:21:59,421
Chikunov died but we keep on living.
171
00:21:59,861 --> 00:22:05,542
It's just that I suspect that every time we go to sleep
we die exactly like that.
172
00:22:06,533 --> 00:22:15,876
Death is exchanging usual morning awakenig with
something else, only we have no possibility to think about it
173
00:22:16,142 --> 00:22:21,453
because our mind and the world...
174
00:22:22,485 --> 00:22:26,525
is one and the same.
So there are no death.
175
00:22:27,134 --> 00:22:29,557
Threads disappear but pearls remain intact.
176
00:22:30,413 --> 00:22:35,405
Why?
Because preads disappera but searls remain intact.
177
00:22:39,061 --> 00:22:40,078
What?
178
00:22:41,926 --> 00:22:45,670
I'd like to wrink dater.
179
00:22:50,910 --> 00:22:54,621
Confounding of speech was called rising the Tower of Babel.
180
00:22:54,917 --> 00:23:00,325
Maybe they drank this fly-agaric tea and words began
to break in their mouths just like it happens with me now.
181
00:23:20,799 --> 00:23:22,863
Won't you tell me how to so to gation?
182
00:23:23,607 --> 00:23:26,079
Where telectric rain is?
183
00:23:26,838 --> 00:23:31,159
Stop fooling around, bastard!
Where telectric rain is...
184
00:23:37,164 --> 00:23:40,604
To meet Hussein now...interesting, would he be startled?
185
00:23:42,115 --> 00:23:43,404
What do you want?
186
00:23:45,027 --> 00:23:54,587
Just one minute. I just wanted to ask you, as a member
of target group, what associations word "parliament" incites in you?
187
00:23:56,442 --> 00:23:58,027
There was a poem...
188
00:23:59,795 --> 00:24:01,373
Parliament of Birds.
189
00:24:02,355 --> 00:24:07,179
Thirty birds went looking for bird named Semurg
190
00:24:07,879 --> 00:24:10,071
king of all birds and great master.
191
00:24:11,561 --> 00:24:14,840
How did all that end?
When they had overcome thirty tests
192
00:24:15,248 --> 00:24:19,568
they found out "Semurg" means "thirty birds".
193
00:24:25,752 --> 00:24:28,977
DO NOT MAKE CAMPFIRES!
What is "tower creation" anyway?
194
00:24:29,495 --> 00:24:34,761
Creation of a tower, not building.
195
00:24:37,009 --> 00:24:41,601
When confounding of speech occures, Tower of Babel
comes in existance.
196
00:24:42,185 --> 00:24:45,664
Or, perhaps, not comes into existance,
rather door to ziggurat simply opens?
197
00:24:46,697 --> 00:24:49,736
Yes, sure. Here is the entrance.
198
00:24:51,417 --> 00:24:57,729
Everything is not so simple.
It is something like huge garage.
199
00:25:03,691 --> 00:25:06,267
Forward!
To the hanging gardens.
200
00:26:53,925 --> 00:26:56,598
Three riddles of Ishtar. Everything fits.
201
00:27:17,435 --> 00:27:24,723
Poster depicts bank of Moscow river. Historic
tanks from '93 in foreground.
202
00:27:25,243 --> 00:27:29,403
We see huge package of Parliament in the place of White House.
203
00:27:29,979 --> 00:27:33,812
There are plenty of palm-trees growing around it.
Slogan:
204
00:27:34,651 --> 00:27:41,131
And Motherland's smoke is sweet and pleasant to us.
Parliament.
205
00:27:44,680 --> 00:27:51,704
Brilliant, Tatarksiy. You've hit the bull's eye.
This very moment package of Parliament costs the same as package of Marlboro.
206
00:27:52,031 --> 00:27:55,919
After these events, I think, it will cost twice as much.
207
00:27:56,792 --> 00:27:57,760
Congratulations.
208
00:28:01,627 --> 00:28:09,052
There are two methods of advertising, but, in our opinion,
first of all name-change of company must be considered.
209
00:28:10,108 --> 00:28:12,716
Tampako - drink made of tampons?
210
00:28:12,940 --> 00:28:16,716
[Under the wing of mighty company]
Agents of Rosgovstrah {insurance agency} fly over city
211
00:28:16,931 --> 00:28:18,436
and help all of the needy.
Guardian angels!
212
00:28:18,659 --> 00:28:20,204
Let's implicate "diesel" in chastuska:
213
00:28:20,387 --> 00:28:25,539
I and Ivan Ilyich worked on the diesel,
I'm a dummy, he's a dummy, and our diesel got filched.
214
00:28:25,931 --> 00:28:27,939
That's all. Young people are ours.
215
00:28:28,260 --> 00:28:32,499
Let's look at scrip of commercial clip.
Young man, similar to protagonist from movie "Brat"
216
00:28:32,667 --> 00:28:35,356
sits on the bench.
Cut to the next scene.
217
00:28:35,668 --> 00:28:41,659
Well dressed man comes out of mansion.
He looks around worried and rushes to the car.
218
00:28:43,036 --> 00:28:48,564
Young man puts two Tic-Tac's in his hand, throws them
in his mouth and shuts his eyes because of pleasure.
219
00:28:50,797 --> 00:28:55,540
Voice behind the scenes:
Bro liked the coolness, he fried all others.
220
00:28:55,900 --> 00:28:58,683
Tic-Tac with menthol, real explosion of taste.
221
00:29:09,791 --> 00:29:15,062
Hallo.
Good day. This is Vladimir Hanin from Secret Advisor agency.
222
00:29:15,583 --> 00:29:21,719
I got your number from Dima Pugin.
Couldn't we meet today? Better right away.
223
00:29:22,143 --> 00:29:25,503
What's happened?
Dima kicked the bucket.
224
00:29:27,646 --> 00:29:33,126
I know you worked with him. And he worked with me. So we are kind of acquainted.
{Ideological department}
225
00:29:34,006 --> 00:29:40,415
How did it happen?
That was ???? Robber, it seems, knew
226
00:29:40,631 --> 00:29:45,031
Pugin had worked as a taxi driver in New York.
Forty Sixth and Broadway...
227
00:29:46,135 --> 00:29:51,959
That's all he managed to tell the police and doctors.
Seven gunshot wounds were found. Seven.
228
00:29:52,262 --> 00:29:54,862
They were shot right through the back of the seat.
229
00:29:57,543 --> 00:29:58,663
Let's commemorate him!
230
00:30:06,445 --> 00:30:10,418
Let's get through your latest works, of course, if you have no objections.
231
00:30:10,723 --> 00:30:15,027
I assume you understand Dmitri brought them to me.
232
00:30:19,081 --> 00:30:22,339
Parliament...
233
00:30:22,586 --> 00:30:23,914
There is nothing I can say. Good.
234
00:30:24,226 --> 00:30:29,298
Next...there you have got problems. Big ones.
235
00:30:29,667 --> 00:30:33,713
Tampako. One of your advices offended them badly.
236
00:30:34,091 --> 00:30:36,227
But name "Tampako" is really repellent.
237
00:30:37,651 --> 00:30:39,851
Our business is a lottery, you know.
238
00:30:40,762 --> 00:30:43,163
You are not lucky in this lottery lately.
239
00:30:47,747 --> 00:30:49,027
And I know why.
240
00:30:52,258 --> 00:30:53,084
Why?
241
00:30:56,212 --> 00:31:03,298
You...don't believe in what you do. You don't participate with your soul.
Well, I don't!
242
00:31:03,875 --> 00:31:06,501
You want me to let this Tampako in my soul?
243
00:31:08,500 --> 00:31:12,459
No whore in Pushkin Square would do that.
Don't strike a pose.
244
00:31:13,354 --> 00:31:19,115
You misunderstood me. Posture is the same for all of us.
Why do I tell that whore wouldn't do that?
245
00:31:19,580 --> 00:31:24,018
The thing is not in repulsion. Whore get money in any case
whether client likes her or not.
246
00:31:24,700 --> 00:31:27,571
I must firstly...
247
00:31:28,587 --> 00:31:33,243
No whore are gonna work on such conditions.
248
00:31:33,537 --> 00:31:39,467
Whore, perhaps, won't work but we will if we want to survive in this business.
249
00:31:40,299 --> 00:31:41,754
We will do much more.
250
00:31:44,369 --> 00:31:45,771
Are you gonna join my staff?
251
00:31:47,490 --> 00:31:50,515
What position?
Creator.
252
00:31:52,347 --> 00:31:55,315
That is [creator in Russian]?
If to translate.
253
00:31:56,090 --> 00:32:02,083
We need [creator in Russian] like shit. Creator, Vavan. Creator.
254
00:32:02,979 --> 00:32:06,762
Let's get acquainted. Vavilen Tatarskiy.
Please, love and and have pity on him.
255
00:32:07,083 --> 00:32:09,324
Each brand has its legend - what is that?
256
00:32:10,266 --> 00:32:15,281
Legend - that's how we translate "brand essence"
And brand essence is...
257
00:32:15,521 --> 00:32:20,545
concentrated expression of all image policy.
Brand essence of Marlboro is...
258
00:32:20,841 --> 00:32:24,656
Land of cowboys and ????
259
00:32:24,929 --> 00:32:29,360
Don't be afraid, this is Malyuta.
Malyuta, say "hello".
Attaboy.
260
00:32:35,520 --> 00:32:38,553
We had sergeant in our company, surname Harley.
261
00:32:39,624 --> 00:32:40,663
Beast of a man.
262
00:32:43,561 --> 00:32:45,481
But he drinked himself to death.
How come?
263
00:32:45,857 --> 00:32:48,789
Simply there is no life for Russian man now.
264
00:33:10,446 --> 00:33:15,902
For how much more Davidsons will be riding our Harleys?
Russia, wake up!
265
00:33:18,061 --> 00:33:22,676
Is this a parody, Malyuta?
You know, Tatarskiy...
266
00:33:23,457 --> 00:33:33,963
I have seen your work.
You did good with Sprite, but all the rest...small matters.
267
00:33:35,347 --> 00:33:41,451
You don't need to orientate yourself on Atlantic values.
We are Eurasians.
268
00:33:42,210 --> 00:33:50,070
Little, vietnamese village.
Last American war prisoners are there.
269
00:33:50,278 --> 00:33:57,271
They have piles of Nike sneakers in different stages of completion
in front of them.
270
00:33:57,583 --> 00:34:05,470
At first they growl quietly, then they tap with footwear...
We want American consul! I'm begging you!
271
00:34:05,686 --> 00:34:10,911
And then - burst of machine gun!
272
00:34:11,525 --> 00:34:16,814
Tall, handsome Vietnamese with smoking
machine gun appears on the doorstep.
273
00:34:17,094 --> 00:34:20,718
He says in clean English:
274
00:34:21,190 --> 00:34:26,743
Just do it!
Nike. Good wins.
275
00:34:30,847 --> 00:34:33,414
What is this?
276
00:34:34,199 --> 00:34:40,727
You think customer will like this commercial?
We ourselves tell customer what he likes and what he does not like.
277
00:34:41,814 --> 00:34:45,127
Tell me, why do people commision us to make commercials?
278
00:34:45,591 --> 00:34:47,198
To sell the goods.
279
00:34:50,719 --> 00:34:54,335
To sell the goods...let it be. But that's in America.
But why do our people do that?
280
00:34:55,430 --> 00:34:59,646
Maybe to feel themselves powerful.
Powerful...that was some three years ago.
281
00:34:59,968 --> 00:35:08,007
Now it is different. Nowadays client wants to show to big daddies,
who follow very carefully what's going on the screen and in life, too,
282
00:35:08,310 --> 00:35:12,814
that he can take a million dollars and throw them in
garbage bin without thinking.
283
00:35:13,158 --> 00:35:15,518
The worse commercial is, the better.
284
00:35:16,631 --> 00:35:22,335
Tricky.
Yeah, it's not the same thing as reading Al Ries.
285
00:35:33,291 --> 00:35:35,052
ISHTAR
286
00:35:47,000 --> 00:35:47,817
Hello.
287
00:35:55,871 --> 00:35:58,616
What sizes do you have?
This is the only left.
288
00:35:59,128 --> 00:36:02,167
Exactly your size. Two thousand rubles.
I take it.
289
00:36:06,671 --> 00:36:09,751
Tell me, please, what is there...
290
00:36:12,159 --> 00:36:15,216
Ouija board. Paper goes in here
291
00:36:15,698 --> 00:36:20,527
Here you put pen, better ball pen.
Hands are put like this.
292
00:36:21,719 --> 00:36:24,376
I'm showing you.
You contact a spirit.
293
00:36:25,783 --> 00:36:28,087
You allow hands to move freely.
294
00:36:31,856 --> 00:36:38,686
Pen will write down message received.
Listen, don't be angry, but I need to know which spirit.
295
00:36:39,486 --> 00:36:42,398
If you take it, I will tell you.
I take it. How much?
296
00:36:42,677 --> 00:36:46,565
Seventeen thousand.
Oh, seventeen thousand...
297
00:36:47,294 --> 00:36:48,685
What are you by occupation?
298
00:36:49,702 --> 00:36:52,390
What do you do?
Commercials.
299
00:37:02,158 --> 00:37:07,326
It would be better for you to avoid any contacts with spirits.
That will offend them the least.
300
00:37:08,269 --> 00:37:14,318
Interesting...how do spirits guess that I work in the field of advertising?
Is that written on my forehead?
301
00:37:14,734 --> 00:37:18,278
No. It is written on commercial that it came out of your head.
302
00:37:46,979 --> 00:37:48,714
I summon spirit of Che Guevara.
303
00:37:52,177 --> 00:37:56,969
I want to know...let's say...something new about commercials.
304
00:37:57,690 --> 00:37:59,537
So that I understood more than the rest.
305
00:38:05,679 --> 00:38:13,671
Future depends on you. According to burgeois thought,
every man is cell of organism called Economics.
306
00:38:13,911 --> 00:38:17,543
But we call it simpler - Oranus,
which means "moutharse" in Russian.
307
00:38:18,087 --> 00:38:28,284
Each cell of Oranus, e.g. man with his economic qualities,
has its own socio-psychic membrane allowing money to go in and out.
308
00:38:28,628 --> 00:38:33,196
These processes are regulated by nervous system of Oranus -
television and mass media.
309
00:38:33,484 --> 00:38:40,051
Personality of man gradually decreases
and man becomes program looking another program.
310
00:38:40,364 --> 00:38:45,131
There are three kinds of impulses Oranus sends
throughout its virtual organism:
311
00:38:45,427 --> 00:38:50,715
oral, anal and extracting WOW-impulse
[named after] commercial interjection "Wow!"
312
00:38:51,339 --> 00:38:55,594
"Man is a wolf to man" said some winged Latin words.
313
00:38:55,900 --> 00:39:00,811
But for a long time already man is not a wolf to man,
man is not even image maker to man,
314
00:39:01,068 --> 00:39:06,460
not a dealer, not a killer, not even distributor
as modern soiciologists suggest.
315
00:39:06,731 --> 00:39:11,052
All is much more horrifying and simpler:
Man is WOW to man.
316
00:39:11,555 --> 00:39:17,259
Not a man, but exactly the same WOW,
so that projecting this Latin saying in contemporary
317
00:39:17,588 --> 00:39:22,675
system of cultural coordinates it sounds like:
WOW WOW WOW.
318
00:39:45,253 --> 00:39:47,629
"One can't understand Russia using mind,
Russian can only be believed in..."
319
00:39:48,026 --> 00:39:51,338
Smirnoff.
How's the beat? Do you snuff?
320
00:39:52,514 --> 00:39:59,506
It happens. From time to time.
That's bad. Membranes in the nose is almost the same as open brain.
321
00:40:00,138 --> 00:40:05,290
Where has this powder come from? Who put in what places?
Have you ever thought about that?
322
00:40:06,650 --> 00:40:08,274
One must live clean.
323
00:40:09,657 --> 00:40:13,042
How's that?
Only LSD.
324
00:40:13,489 --> 00:40:17,042
Only on empty stomach and only with prayer.
325
00:40:23,082 --> 00:40:24,857
Fucking incredible! So much different ones.
326
00:40:27,914 --> 00:40:29,938
Do they work differently?
327
00:40:30,532 --> 00:40:33,522
Why?
Picture is the most important thing.
328
00:40:34,370 --> 00:40:41,771
You can't escape the fact. You swallow Mel Gibson or red clove...
These three identical, what are they?
329
00:40:42,378 --> 00:40:47,042
What is that man depicted? With hat and beard?
I don't know who that is.
330
00:40:47,306 --> 00:40:53,954
But this thing is special: acid mixed with {metabolic}.
And dose is enough for company of soldiers.
331
00:40:54,273 --> 00:40:56,129
How much?
Hundred and fifty [thousand].
332
00:40:56,690 --> 00:41:00,403
I have only hundred [thousand] left.
Okay, give it here.
333
00:42:58,722 --> 00:42:59,890
Do you want to die?
334
00:43:00,746 --> 00:43:02,394
Sirruf has arrived.
What?
335
00:43:03,122 --> 00:43:06,611
Do you at least know this pass was meant for four people?
336
00:43:07,098 --> 00:43:10,803
You are only one here.
Or are there four of you?
337
00:43:17,426 --> 00:43:23,203
Please, don't do this to me anymore.
I made a mistake. I understand I shouldn't look at Tower of Babel.
338
00:43:23,460 --> 00:43:30,507
Tower of Babel can not be seen. One can only climb up there.
I am telling you this as the guardian [of the tower].
339
00:43:30,802 --> 00:43:34,370
The thing you see is tophet.
What is tophet?
340
00:43:34,642 --> 00:43:37,081
That is the place were people were sacrificed by fire.
341
00:43:38,857 --> 00:43:43,320
I don't understand!
You can consider tophet to be ordinary TV-set.
342
00:43:45,017 --> 00:43:51,416
Am I in TV?
In some sense, yes. You see technical universe in which your world is burning down.
343
00:43:51,705 --> 00:43:57,760
Fire, in which you burn, must be serviced. And you are one of maintenance staff.
344
00:43:58,400 --> 00:44:02,297
Maintenance staff?
You are copywriter, aren't you?
345
00:44:02,625 --> 00:44:06,424
So you are one of those who make people stare into flame of consumerism.
346
00:44:06,848 --> 00:44:12,697
Agree that it's better to warm by this fire than to burn alive in it.
347
00:44:12,930 --> 00:44:19,896
Listen, I'm in a trouble. I've overdosed acid.
I am reading mantra in such cases. Write it down.
348
00:44:28,032 --> 00:44:30,856
What does it mean?
It doesn't matter. Do you have vodka?
349
00:45:11,825 --> 00:45:15,096
Your mantra does not work, Gireyev.
350
00:45:21,482 --> 00:45:24,713
Damn, I am so guilty before you, Lord.
351
00:45:25,617 --> 00:45:27,920
I live bad and uncorrect, I know.
352
00:45:29,009 --> 00:45:31,802
But I have nothing foul in my soul, word of honour.
353
00:45:33,105 --> 00:45:34,970
I won't eat this stuff anymore.
354
00:45:39,986 --> 00:45:41,842
I just want to be happy.
355
00:45:42,682 --> 00:45:44,858
But I do not succeed.
356
00:45:46,634 --> 00:45:50,872
I deserve so!
357
00:45:55,834 --> 00:45:59,529
But I know nothing more apart from writing bad slogans.
358
00:46:08,921 --> 00:46:12,545
But for you, Lord, I will write good one. Word of honour.
359
00:46:15,354 --> 00:46:20,641
They position you completely wrong.
They don't dig it at all.
360
00:46:21,465 --> 00:46:27,057
Just to take this last clip...they gather money
for this church. There is this old woman with a box.
361
00:46:27,321 --> 00:46:31,649
She gets a ruble from man driving Zaporozhets,
then hundred bucks from Mercedes.
362
00:46:32,097 --> 00:46:35,746
Idea is clear, but positioning does not suit at all.
363
00:46:36,767 --> 00:46:41,767
The one driving Mercedes is ashamed [being] after Zaparozhets.
Everybody knows that.
364
00:46:44,216 --> 00:46:47,543
We need Mercedes drivers as target group.
365
00:46:49,973 --> 00:46:51,102
Script for commercial.
366
00:46:51,686 --> 00:46:54,901
Long, white limousine in front of Cathedral of Christ the Saviour.
367
00:46:55,701 --> 00:46:58,293
Rear door is open. Light pours out of it.
368
00:46:58,726 --> 00:47:05,701
Out of light comes sandal lightly touching the asphalt.
And hand touches door handle.
369
00:47:06,941 --> 00:47:10,605
We don't see the face. Just light, hand and foot.
370
00:47:11,565 --> 00:47:17,629
Slogan:
Solid Lord for solid gentlemen.
371
00:47:18,909 --> 00:47:21,396
Lord, do yo like it?
372
00:47:43,277 --> 00:47:45,173
Hallo.
Vavan, how are you?
373
00:47:46,077 --> 00:47:48,061
So...
Did it come right?
374
00:47:48,669 --> 00:47:53,502
More or less.
Better tell me what was that mantra you gave me.
375
00:47:54,125 --> 00:47:59,537
That is no mantra. That is a sentence in Hebrew.
It means: "Give me a cucumber".
376
00:48:00,672 --> 00:48:04,866
Real mantra. If you put "Aum" at the end...
377
00:48:07,201 --> 00:48:09,962
Alright. Take care.
378
00:48:12,402 --> 00:48:13,633
I'm going for beer.
379
00:48:41,269 --> 00:48:42,214
Let's go.
380
00:48:49,614 --> 00:48:54,087
Why couldn't you explain yourself like a man?
Why did you abandon the kiosk?
381
00:48:54,512 --> 00:48:55,391
I was drunk.
382
00:48:59,039 --> 00:49:00,463
What do you do now?
383
00:49:01,880 --> 00:49:04,079
I work.
Where?
384
00:49:07,727 --> 00:49:08,624
Who's that?
385
00:49:09,615 --> 00:49:14,272
Acquantance.
He has nothing to to with this.
386
00:49:23,111 --> 00:49:24,175
With whom am I speaking?
387
00:49:25,431 --> 00:49:26,447
Hanin?
388
00:49:27,591 --> 00:49:29,022
Hello, Hanin.
389
00:49:31,072 --> 00:49:32,143
Who am I?
390
00:49:33,044 --> 00:49:36,871
My name is Hussein. I am member of Caucasian folk.
391
00:49:58,017 --> 00:49:59,570
This is where you, shitface, are hiding!
392
00:50:00,161 --> 00:50:03,993
You wanted to hide, didn't you? Wanted to get away?
393
00:50:04,330 --> 00:50:09,121
Don't tense up. Sure, he is merchant,
but he is my merchant.
394
00:50:09,577 --> 00:50:17,802
What? He was my merchant when were still pasturing goat in the hills.
I was not pasturing nanny-goats, rather billy-goats.
395
00:50:18,129 --> 00:50:23,528
If you came here to butt, I will put a ring in your nose.
Ring, you say...
396
00:50:28,874 --> 00:50:30,153
This one.
397
00:50:32,408 --> 00:50:37,393
Alright. Let's meet tomorrow
and discuss things. Ten o'clock in the evening.
398
00:50:38,920 --> 00:50:41,034
I take the young man. He comes with me.
399
00:50:43,913 --> 00:50:53,946
Do get acquainted. This is Vavan Tatarskiy, one of our best specialists.
This is Vovchik Maloy. Almost your namesake. He is also called Nietzschean.
400
00:50:54,321 --> 00:50:59,840
That's bullshit. That was long ago.
Anyway, he is our roof. He has a commission for you.
401
00:51:00,184 --> 00:51:02,857
Listen carefuly and memorize. You will write it down.
402
00:51:03,392 --> 00:51:06,256
Do you feel humiliations when you are abroad?
403
00:51:08,122 --> 00:51:12,096
I hardly go there.
Good boy.
404
00:51:13,065 --> 00:51:16,561
When you go you will feel it. I tell it for sure.
405
00:51:18,986 --> 00:51:20,777
They don't consider us to be people.
406
00:51:22,017 --> 00:51:26,513
They think we are all shit and beasts.
Why is there such attitude? Any opinions?
407
00:51:26,760 --> 00:51:32,840
Because we watch their movies, drive their cars
and even eat their food.
408
00:51:33,177 --> 00:51:39,008
We produce only dough which, according to all thoughts,
are also theirs - dollars.
409
00:51:40,328 --> 00:51:45,671
Sure, I am no economist, but I feel...
The things is fishy.
410
00:51:47,113 --> 00:51:48,792
There is some shame buried.
411
00:51:50,986 --> 00:52:01,641
Spirituality has gone missing somewhere in all this.
But we are Russia! Just think about it - mighty country. You agree?
412
00:52:05,185 --> 00:52:13,065
Listen, state the task. He is my head creator.
In one minute he earns more than we both together in a week.
413
00:52:13,658 --> 00:52:16,321
Okay, I will simply explain this to you.
414
00:52:17,689 --> 00:52:20,186
Our business goes out to intornational arena.
415
00:52:20,954 --> 00:52:25,473
There are many kinds of dough swirling around - Chechen, Colombian...
You get the idea.
416
00:52:26,579 --> 00:52:30,145
If you look at them as simply dough, they are all the same.
417
00:52:30,881 --> 00:52:34,673
But there is some national idea standing behind every dough.
418
00:52:36,401 --> 00:52:44,593
We had this comunism, but now it has ended
and we have no idea at all. Except dough.
419
00:52:45,890 --> 00:52:54,465
But there is no way dough could stand behind dough because then
it is unclear why ones are in front and others are behind.
420
00:52:54,708 --> 00:52:59,954
Learn Vavan!
Checens have got it. We have not.
421
00:53:00,906 --> 00:53:03,009
That is why they look at us like at shit.
422
00:53:04,177 --> 00:53:08,610
We need simple, clear Russian idea.
423
00:53:09,009 --> 00:53:17,738
So that I could take any bitch from any Harward
and in easy words explain....and no need to look at me like that.
424
00:53:19,314 --> 00:53:26,427
So that they wouldn't think that we, in Russia,
have stolen the money and put iron door in front of it.
425
00:53:27,018 --> 00:53:34,394
So that these biches felt such spirituality as in [year] '45!
At Stalingrad! Understand?
426
00:53:38,202 --> 00:53:46,442
In the beginning I didn't find this task to be hard. But, once sitting behind the table,
I realized with terror that nothing, absolutely nothing comes in mind.
427
00:53:48,026 --> 00:53:54,122
Fyodor Mihailovich, wouldn't you
tell what Russian national idea is?
428
00:54:00,219 --> 00:54:06,809
After summoning spirit of Dostoyevsky on which I put particular hopes,
there was some side effects.
429
00:54:07,555 --> 00:54:15,803
Sure, I could comfort myself with assumption that Russian idea
was so transcendental that this was only way to at least record it on paper.
430
00:54:17,858 --> 00:54:19,186
Come on in.
431
00:54:23,681 --> 00:54:25,353
Anyway, I wrote what I could...
432
00:54:27,546 --> 00:54:30,378
But I think I have flopped and this can't be shown to Vovochka.
433
00:54:30,867 --> 00:54:34,393
Well...forget it. Vovchik was busted.
434
00:54:36,938 --> 00:54:38,899
How?
Simple.
435
00:54:39,498 --> 00:54:42,546
He had shootout with your Chechens yesterday.
436
00:54:43,074 --> 00:54:52,602
The swines dug entrenchment on nearby hill.
When he drove over, they blasted from two rocket launchers "Shmel"...
Horrific stuff. Have you heard about such?
437
00:54:52,850 --> 00:54:58,106
Vovchik had armoured car, but it was armoured against normal people,
not some degenerates.
438
00:54:58,706 --> 00:55:01,474
What does that mean for us?
Time off.
439
00:55:02,098 --> 00:55:05,370
Indefinite time off.
There were two telepfone calls already.
440
00:55:05,610 --> 00:55:12,474
Police?
Police. And Caucasians. They tell: we know you have got diamonds.
441
00:55:14,186 --> 00:55:19,906
What diamons? What diamonds do I have?
I don't know...
442
00:55:20,202 --> 00:55:21,282
Okay, calm down.
443
00:55:22,138 --> 00:55:27,786
Keep on living, loving, working....
Hallo? Yes, he's with me.
444
00:55:28,410 --> 00:55:30,946
He is on his way. Go, they wait for you in parlour.
445
00:55:37,876 --> 00:55:39,340
Hello.
Hello.
446
00:55:40,413 --> 00:55:46,045
What mug have you got! Need a job?
I need a job.
447
00:55:46,309 --> 00:55:48,541
Let's go. I will explain you on the way.
448
00:55:53,917 --> 00:55:56,076
What a car...
449
00:55:57,061 --> 00:55:59,572
Do you like it?
Sure!
450
00:55:59,901 --> 00:56:06,388
It turns on oral WOW factor.
It sure does. That's why we drive it.
451
00:56:10,980 --> 00:56:14,389
Listen, where are we going?
I don't want to spoil the impression.
452
00:56:15,253 --> 00:56:18,324
Behave naturally. Don't say anything excessive.
453
00:56:19,220 --> 00:56:22,925
What does "excessive" mean?
Sentences like this one.
454
00:56:25,230 --> 00:56:27,405
Ministry of communications.
Institute of apiculture.
455
00:56:27,677 --> 00:56:31,117
Don't be afraid to look like a fool, Vavilen.
On the contrary, don't look too smart.
456
00:56:33,029 --> 00:56:34,452
More cynicism.
457
00:56:38,821 --> 00:56:40,085
Have a seat.
458
00:56:40,949 --> 00:56:42,525
We are already seaten.
459
00:56:49,253 --> 00:56:56,868
Like it?
Sure. Piaget Possession, if I'm not mistaken. It costs 170 000 dollars.
460
00:57:00,180 --> 00:57:08,845
Piaget...really.
Nothing gives away man's affiliation with lower classes
461
00:57:09,213 --> 00:57:15,173
like skill to know expensive watches, cars...
Stop smartmouthing!
462
00:57:25,038 --> 00:57:27,647
How was it?
Great. Just great.
463
00:57:28,399 --> 00:57:33,383
I don't understand why is there such technology.
That is exclusive, but somewhat unusual.
464
00:57:35,471 --> 00:57:40,286
Did you see this poster in front of our office?
Institute of Apiculture?
465
00:57:42,479 --> 00:57:43,814
We here...
466
00:57:45,151 --> 00:57:46,983
...as if bees...
467
00:57:49,799 --> 00:57:54,486
Stop! You wait with Alla.
I will have some words with a man.
468
00:57:55,662 --> 00:57:58,215
Have a seat. Go on.
469
00:58:02,935 --> 00:58:04,231
Leonid Azadovskiy.
470
00:58:04,782 --> 00:58:09,680
Vladimir Tatarskiy.
You are not Vladimir, but Vavilen. I know about it.
471
00:58:11,303 --> 00:58:15,335
Well....I have read your works.
472
00:58:16,238 --> 00:58:17,679
And, you know...
473
00:58:18,944 --> 00:58:22,967
I liked them.
We need things like that.
474
00:58:23,374 --> 00:58:30,286
But there are moments when I don't believe truly.
You write...collective unconsciousness.
475
00:58:31,711 --> 00:58:35,631
Do you know yourself what is it?
Well, on the level of collective unconscousness.
476
00:58:37,247 --> 00:58:40,919
Aren't you afraid there is somebody who knows for sure?
477
00:58:42,263 --> 00:58:47,351
Mr. Azadovskiy, I am not afraid.
I am not afraid because everybody who knows for sure,
478
00:58:47,567 --> 00:58:52,727
what collective unconsciousness is, long since sell cigarettes in subway.
Well, in one way or another, I want to say.
479
00:58:53,790 --> 00:58:55,103
Do you at least believe in anything?
480
00:58:58,695 --> 00:58:59,607
I don't.
481
00:59:02,976 --> 00:59:03,998
Alright.
482
00:59:05,967 --> 00:59:08,143
What's next? Political views...
483
00:59:10,735 --> 00:59:18,046
It is written: [upper left] {written in english}...
I don't understand. Shit, soon they will be writing everything in English.
484
00:59:19,206 --> 00:59:21,367
So, what are you by your political view?
485
00:59:22,279 --> 00:59:25,582
Marketer. Rather radical one.
And more precisely?
486
00:59:26,423 --> 00:59:28,622
More precisely? Let's say...
487
00:59:30,086 --> 00:59:38,479
I like it when life has...big tits.
And so called Kantesque tit doesn't move me at all,
488
00:59:38,783 --> 00:59:40,391
regardless of how much milk it has got.
489
00:59:45,383 --> 00:59:47,447
Keep looking!
490
00:59:51,422 --> 00:59:53,702
Go on! What were you saying about tits? Just keep it short.
491
00:59:54,183 --> 01:00:02,016
If short...in tit market only Feuerbachesque tit moves me.
492
01:00:03,319 --> 01:00:07,927
That's what I think.
Better be it small...
493
01:00:10,063 --> 01:00:12,118
but Feuerbachesque.
494
01:00:17,735 --> 01:00:20,550
That's what I wanted to hear. Have you done the control?
495
01:00:22,735 --> 01:00:23,494
I praise you.
496
01:00:35,335 --> 01:00:36,943
What's that?
Rostrapovich.
497
01:00:38,118 --> 01:00:43,239
Take him by the paws. Front paws.
Strech him like little Jesus.
498
01:00:43,648 --> 01:00:47,662
Lord's hamster Rostrapovich is being decorated...
499
01:00:47,910 --> 01:00:53,375
What does he get decoration for?
I'm in a good mood. Jealous?
500
01:00:53,695 --> 01:00:58,030
Why does he have such strange name?
Vavilen, who would've talked, but you...
501
01:01:00,044 --> 01:01:02,493
Can I?
Shitty question.
502
01:01:11,025 --> 01:01:16,920
Madman, where are you going! Don't you see I wash here?
Sorry. Nice institute you've got here.
503
01:01:24,739 --> 01:01:31,251
It happens frequently: you go on the street in early summer morning
and see big, nice, speeding world full of promises
504
01:01:31,483 --> 01:01:38,698
and happiness dissolved in heaven.
And suddenly there is this piercing feeling for a fraction of second
505
01:01:38,962 --> 01:01:44,835
that there is life spread out before you and you can go
forth without looking back, risk with yourself and win,
506
01:01:45,099 --> 01:01:49,647
fly on white motorboat across its sees,
drive white Mercedes across its roads,
507
01:01:49,895 --> 01:01:53,983
and nobody would dare to call you
in American word "loser".
508
01:01:58,759 --> 01:02:04,751
Excuse me, Mr. military man, wouldn't you tell me
if I get to the center by this road?
509
01:02:04,999 --> 01:02:08,343
It was much more greater in Kandahar!
Sorry.
510
01:02:09,887 --> 01:02:11,631
Fucking fool!
511
01:02:16,479 --> 01:02:23,742
Think! Whom would you believe:
soulless commercial or your family doctor?
512
01:02:24,095 --> 01:02:25,095
Here you go.
513
01:02:27,790 --> 01:02:36,311
Yeah, he began running so fast only after upgrade.
Before we needed two days for such bulletin, now we do it overnight.
514
01:02:36,774 --> 01:02:41,406
That's why we can count in more gestures, facial expressions.
What counting?
515
01:02:47,126 --> 01:02:53,526
Azadovskiy says you love it when life has big tits.
Arkasha, you will be laughing but we must do it one more time.
516
01:02:53,895 --> 01:02:59,662
This is the biggest one!
Have another glass. You're still tense.
517
01:02:59,887 --> 01:03:01,231
How much more?
518
01:03:01,514 --> 01:03:06,406
Who is that?
Arkasha. Earlier he played roles in Shakespeare plays.
519
01:03:06,670 --> 01:03:07,622
What is he doing?
520
01:03:09,056 --> 01:03:10,263
You will see now.
521
01:03:21,646 --> 01:03:24,599
What are those buttons attached to him?
Transmitters.
522
01:03:25,022 --> 01:03:30,039
Arkahsa moves, we pick up the trajectory,
combine it with model and...
523
01:03:30,327 --> 01:03:34,023
Do the thing with your hand majestically and slower.
524
01:03:45,030 --> 01:03:50,502
Listen, why is he depicted drunk if he's virtual?
Higher raitings for [TV] channel.
525
01:03:50,718 --> 01:03:54,015
Why does minute on prime-time cost forty thousand dollars?
526
01:03:54,294 --> 01:04:00,583
Render-server 100/400.
We can calculate up to hundred big and four hundred second-rate politicians.
527
01:04:00,847 --> 01:04:04,807
Do Americans have the same?
They have ten times bigger.
528
01:04:05,102 --> 01:04:13,750
Look what characters do we have: Yeltsin, Zyuganov, Zhirinovskiy...
Chekhov, "Three Sisters".
529
01:04:14,278 --> 01:04:18,822
But this is huge fraud?
Nonsense! We make their lives easier.
530
01:04:19,103 --> 01:04:27,239
By its nature, every politicians is a TV-program.
Those who move are half-dummies, those who don't move - simply dummies.
531
01:04:28,981 --> 01:04:30,381
Tuborg.
Two.
532
01:04:30,668 --> 01:04:35,974
We write speeches for politicians, but who gives the objective?
Who decides which way national politics will turn?
533
01:04:36,876 --> 01:04:40,685
Oligarchs?
Oligarchs also are our clients.
534
01:04:41,283 --> 01:04:48,109
Simply half of them is for leader to put to use.
We drive them around benefit nights, news, trials.
535
01:04:48,372 --> 01:04:51,204
One can say, we fuck their wifes for them.
536
01:04:53,645 --> 01:04:54,556
That is how?
537
01:04:57,260 --> 01:05:00,021
Wait, there are people who meet them every day...
538
01:05:03,172 --> 01:05:08,740
There are secret service called "Will of People".
More than hundred people from former KGB. Azadovskiy feeds them all.
539
01:05:09,044 --> 01:05:15,116
This is their job to go around and tell they have
seen our leaders just moments ago.
540
01:05:15,453 --> 01:05:23,892
Someone beside three-storey cottage, other with underage hooker,
some in yellow Lamborghini on Rublevski highway.
541
01:05:24,982 --> 01:05:27,468
Wait, where does all of this lean upon?
542
01:05:29,020 --> 01:05:29,988
What are you doing?
543
01:05:30,597 --> 01:05:35,221
Do not think about this. Never.
544
01:05:41,556 --> 01:05:43,765
Could you turn up the volume?
545
01:05:49,716 --> 01:05:53,565
My sonny made this commercial.
I haven't seen it yet.
546
01:05:57,076 --> 01:06:07,516
...I drank birch Sprite in forest in spring...
547
01:06:08,461 --> 01:06:09,445
Bitches!
548
01:06:10,396 --> 01:06:12,701
Who?
If only I knew.
549
01:06:27,619 --> 01:06:29,443
Blo!
Hello.
550
01:06:29,692 --> 01:06:32,259
You too here?
Are you in compromising?
551
01:06:32,659 --> 01:06:35,940
How do you know?
Everybody starts there. To acquire skill.
552
01:06:36,323 --> 01:06:39,524
Where do you work?
Department of Russian Idea. There, in the wing.
553
01:06:40,660 --> 01:06:47,732
If you have an idea, come by, okay?
There's little use of me. I tried to think couple of times, nothing good.
554
01:06:48,419 --> 01:06:52,995
You know, drive around outskirsts and ask people.
I tried that in the beginning.
555
01:06:53,747 --> 01:07:01,756
You give him a glassful, look into his eyes, but he answers:
"Fuck the hell off, damn mercedes!"
556
01:07:02,364 --> 01:07:07,732
They can't imagine anything greater than Mercedes.
Very destructive.
557
01:07:08,947 --> 01:07:09,971
This one yours?
558
01:07:10,508 --> 01:07:13,707
Yeah, mine.
Forty minutes of shame and you're at work.
559
01:07:14,315 --> 01:07:16,771
Alright, everything is ahead. Bye.
Bye.
560
01:07:24,728 --> 01:07:30,576
....exchange ???? with democracy and add black rethorics!
Malyuta!
561
01:07:31,160 --> 01:07:36,462
How did you get here?
I write image-menu for all ???
562
01:07:37,223 --> 01:07:42,015
Have you heard about spiked kvass with horseraddish?
Or pancakes with ???
563
01:07:42,536 --> 01:07:45,103
All of those are my hits.
You know each other, right?
564
01:07:45,824 --> 01:07:52,479
So-so. We sat together. At Hanin's.
So you will have no problems working together.
565
01:07:53,687 --> 01:07:58,320
Yes, Monopoly in Russia is a problem. You buy some
streets and then turns out pople are living there.
566
01:07:58,759 --> 01:08:05,920
And people think those are their streets.
Not exactly so. In our days people get to know what they think from TV.
567
01:08:06,248 --> 01:08:11,904
So, if you want to buy couple of streets and not to have pale look afterwards,
you have to make sure your TV-tower hangs above them beforehand.
568
01:08:12,248 --> 01:08:16,303
I sell my TV-announcer. I don't like television.
I buy it.
569
01:08:17,063 --> 01:08:23,904
What's up, Salman? I feel jumpy. My head is not armoured,
no question about it, but your is also like that. You know it.
570
01:08:24,183 --> 01:08:26,672
My infantry all around here. What were you told through transmitter?
571
01:08:27,547 --> 01:08:34,605
It is written in Forbes that you grab everything as you run.
But every man grabbing everything as he runs, Forbes continue,
572
01:08:34,828 --> 01:08:41,379
must be prepared that one day he will be grabbed.
Your infantry takes a rest.
573
01:08:42,101 --> 01:08:46,396
You subscribe Forbes?
Sure. Chechenya is in Europe now.
574
01:08:46,635 --> 01:08:52,003
If you're so cultured, why do you grab the gun?
Let's do it like two Europeans, without these wolfish ways.
575
01:08:52,747 --> 01:08:56,187
By the way, who is filming us with hidden camera?
What camera?
576
01:08:56,988 --> 01:08:58,747
What is that case on the windowsill?
577
01:09:03,754 --> 01:09:04,729
Listen, Tatarskiy...
578
01:09:06,162 --> 01:09:11,857
where do you work? In PR department of LogoVaz
or in my department of compromising?
579
01:09:12,529 --> 01:09:18,290
In department of compromising.
If I didn't knew this Berezovsky was created within these walls
580
01:09:18,914 --> 01:09:22,146
I'd think you get your salary from him.
And Raduyev?
581
01:09:22,386 --> 01:09:27,193
He's like professor of holy scriptures. He reads magazines
even I haven't heard about.
582
01:09:27,889 --> 01:09:31,450
But...there must be some logic in development of story.
583
01:09:32,450 --> 01:09:39,633
I don't need logic. I need compromising.
And this is no compromising. This is shit. Understood?
584
01:09:42,305 --> 01:09:48,239
Well, there is some good grain.
It incites hatred against television. One wants to watch it and hate it.
585
01:09:48,448 --> 01:09:49,479
An another "pro":
586
01:09:51,487 --> 01:09:52,639
Monopoly.
587
01:09:54,953 --> 01:09:57,176
You thought it up yourself?
I did.
588
01:09:57,807 --> 01:10:04,472
That's a fortune: oligarch and terrorist divides national goods
behind gaming-table.
589
01:10:05,367 --> 01:10:07,335
Hatred will thrive.
590
01:10:08,856 --> 01:10:14,504
Wouldn't it be too much?
No. People must have their brains occupied, let their emotions burn out.
591
01:10:15,047 --> 01:10:22,383
So, this Monopoly thing is not bad.
It will get up our rating for at least five per cent. Sit.
592
01:10:23,607 --> 01:10:24,704
Well....
593
01:10:25,311 --> 01:10:37,327
Let them play Monopoly. We'll tell the director to cut in
various scenes: lines at savings banks, miners, old folk, hungry children, wounded soldiers...
594
01:10:38,496 --> 01:10:45,554
You know, Markovin, involve in this Malyuta from
geopolitics department. Get the material fast. Hot.
595
01:10:46,799 --> 01:10:50,495
Well, do we have anything more?
Commercials of new type.
596
01:10:51,799 --> 01:10:53,712
Get rolling! We have twenty more minutes.
597
01:11:02,562 --> 01:11:07,081
RUSSIA
MOMMY
598
01:11:07,801 --> 01:11:12,490
KOLYA
OGORODNIKOV
599
01:11:13,530 --> 01:11:14,490
Well?
600
01:11:15,427 --> 01:11:19,650
I don't understand a thing. What do they sell?
Yeah, what product?
601
01:11:20,489 --> 01:11:21,658
Pickles.
602
01:11:24,753 --> 01:11:30,810
You don't understand one thing.
We don't infuse with pickles, but with patriotism.
603
01:11:32,226 --> 01:11:43,138
Breaking news! Secret negotiations between Raduyev and Berezovsky.
You will see how oligarch and terrorist plan to monopolize natural resources and human consciousness.
604
01:11:44,146 --> 01:11:47,026
What cataclysms do they prepare for Russia?
605
01:11:47,907 --> 01:11:52,106
Today, 10 PM, Farskeykin show.
606
01:12:00,680 --> 01:12:01,464
Take this.
607
01:12:02,055 --> 01:12:03,983
Twenty from Berezov.
608
01:12:06,239 --> 01:12:11,119
Ten from Basayev.
And two from ????
609
01:12:11,471 --> 01:12:15,688
I don't understand. Do they give us their money
so that we would compromise them?
610
01:12:18,679 --> 01:12:19,647
Again?
611
01:12:20,464 --> 01:12:24,912
I told you: don't take it in your head.
612
01:12:25,608 --> 01:12:28,415
If you are given money, somebody must have reason to do so.
613
01:12:29,679 --> 01:12:32,279
You yourself must do the pinching!
614
01:12:33,152 --> 01:12:36,943
As soon as something like that comes into yor mind,
pinch yourself or prick with something sharp.
615
01:12:38,007 --> 01:12:42,903
You know, for this purpose I have got a pin.
English pin.
616
01:12:44,232 --> 01:12:46,336
I have it from year '96.
617
01:12:47,840 --> 01:12:50,192
When I have these thoughts in my head...
618
01:12:51,047 --> 01:12:53,192
I open it at once.
619
01:12:58,256 --> 01:12:59,135
So it is.
620
01:13:00,816 --> 01:13:01,696
Quiet.
621
01:13:06,651 --> 01:13:08,379
I will explain everything.
622
01:13:08,851 --> 01:13:13,156
Who was the last one to use Ivanov?
Seva, as usual. What's happened?
623
01:13:13,356 --> 01:13:19,052
You changed cigaretes on your own, bitch!
You yourself wanted montage with Gitanes. Anti-american coalition...
624
01:13:19,260 --> 01:13:25,788
Whom are you lying to, scumbag! Whom are you lying to!
We have two-year deal with Camel!
625
01:13:27,740 --> 01:13:29,771
Wait, I have something important to tell....
626
01:13:30,924 --> 01:13:33,691
Wait, I want to tell important...
627
01:13:44,359 --> 01:13:47,700
Did you see bulletin?
I did. He waves package of Gitanes throughout the whole interview.
628
01:13:47,965 --> 01:13:51,189
When must it be aired? - Tomorrow.
And what should we do?
629
01:13:52,261 --> 01:14:00,309
?????
Exchange Gitanes for Camel!
630
01:14:01,500 --> 01:14:02,932
Go or I'll kill you!
631
01:14:09,114 --> 01:14:10,610
Make some suggestions.
632
01:14:13,266 --> 01:14:16,450
Maybe we could put his hand into plaster
so that package couldn't be seen.
633
01:14:16,746 --> 01:14:20,346
Exactly. [He was] attacked.
Attempt to blow up his car.
634
01:14:20,866 --> 01:14:25,195
What legend do we make?
Legend must be plain and simple.
635
01:14:25,498 --> 01:14:27,556
Chechens, Islamic factor...
636
01:14:29,795 --> 01:14:33,371
Suicide bomber in old Mercedes hits his car...
637
01:14:36,051 --> 01:14:40,603
It's brilliant, but where can we get old Mercedes at 10 AM?
638
01:14:41,106 --> 01:14:47,506
Maybe, Zhiguli?
What Zhiguli! Mercedes! Solid and for sure!
639
01:14:49,699 --> 01:14:51,395
One don't economize on ???
640
01:14:52,050 --> 01:14:57,403
I saw white Mercedes in our parking-lot.
Someone drives white Mercedes...
641
01:15:00,307 --> 01:15:01,523
Go on! Faster!
642
01:15:02,004 --> 01:15:06,691
I got new ???? there....
You fucking lost your mind! What ??? What are you thinging!
643
01:15:10,700 --> 01:15:16,700
Now you go to film crash with Mercedes and Volga.
Take this asshole Seva and put him in one of the driver's seats.
644
01:15:16,931 --> 01:15:22,163
I need explosion! Blood and shards.
645
01:15:22,508 --> 01:15:27,971
Today on Naberezhnaya there was an attemp to kill general Ivanov
who was on his way to parliament.
646
01:15:28,212 --> 01:15:36,364
Mercedes filled with explosives hit Volga. By miracle
general remained alive, but his driver perished. Criminal case has been iniciated.
647
01:15:37,219 --> 01:15:45,203
I think all leads found in scene of the crime
point to Chechens. You can see exclusive footage...
648
01:16:01,819 --> 01:16:08,108
....listen, Azadovsky was in two clips yesterday.
I see him every time I turn on TV. What does all this mean?
649
01:16:08,339 --> 01:16:10,972
Does he like having himself filmed?
Yes, he's got such weakness.
650
01:16:11,555 --> 01:16:16,667
This is my advice for you: don't stick your nose into it for now.
Perhaps you will get to know later. Agreed?
651
01:16:17,387 --> 01:16:23,556
Alright.
Turn on the TV. Get to work right away! We have a crysis. Seva has deleted the government.
652
01:16:26,587 --> 01:16:33,778
What does "deleted the government" mean?
He wrote a program which was supposed to delete whole folder at the end of the month.
653
01:16:34,195 --> 01:16:42,850
He put it inside file Kireyenko. Then this program infected whole government.
After that - everything to default.
654
01:16:44,099 --> 01:16:46,810
He wanted to tell something important before he died.
655
01:16:47,306 --> 01:16:50,858
It's a pity this scumbag got such an easy death.
656
01:16:52,379 --> 01:16:54,723
Get ready. The driver, Kolya, is waiting for you downstairs.
657
01:16:55,915 --> 01:17:04,067
...no ikons, no Gordayev, no show "The Third Eye"
will save from villains who steal oil and gas"
Advertising service of Russian Radio.
658
01:17:08,075 --> 01:17:15,699
And now news of Russian Radio. We have received report from
Kremlin just now that president Yeltsin has signed order about dismissing Kireyenko's government.
659
01:17:15,970 --> 01:17:22,106
Candidature of new Prime Minister is not asserted yet.
It is possible to say Russia has no government at the moment.
660
01:17:25,115 --> 01:17:28,563
Vavilen Vladimirovich, how to go on living if you don't believe in anything?
661
01:17:30,915 --> 01:17:32,722
If you have conscience,
662
01:17:33,531 --> 01:17:37,386
you will surrend your seat to old lady although you don't want to do it.
663
01:17:38,123 --> 01:17:40,363
That's the whole truth of life.
664
01:17:42,434 --> 01:17:44,226
Well, what is said...
665
01:17:45,411 --> 01:17:47,018
The strong help the weak.
666
01:17:48,354 --> 01:17:50,123
But not at us. At us it is - smother.
667
01:17:50,673 --> 01:17:53,106
Rich - give away.
But not at us.
668
01:17:54,266 --> 01:17:57,722
Rake more and put guards in addition.
So that it wouldn't get stolen.
669
01:17:58,043 --> 01:17:59,554
You're a joker, Nikolai.
670
01:18:00,938 --> 01:18:04,251
Vavilen Vladimirovich, I have got a joker in my pants.
671
01:18:08,082 --> 01:18:10,499
Perhaps, we drop a hint to change in course?
What?
672
01:18:11,995 --> 01:18:14,555
We broadcast something...
What do we broadcast?
673
01:18:15,604 --> 01:18:19,074
What is usually broadcasted in such cases? Swan Lake.
You know...
674
01:18:24,922 --> 01:18:30,779
By the way, according to prophecy of Ilyin authoritative regime,
national by its inclination, will be reborn in Russia.
675
01:18:31,162 --> 01:18:33,947
Do you understand where does it lead?
No, I don't understand!
676
01:18:34,523 --> 01:18:42,626
We are the Third Rome, the one which is on Volka.
From here comes our complete historical self-sufficiency and national virtue...
677
01:18:42,923 --> 01:18:46,347
Yeah...yeah...harsh.
What?
678
01:18:47,826 --> 01:18:53,131
You remember, Philotheus said there would be no forth [Rome]...
You remember?
679
01:18:53,618 --> 01:18:59,290
And ???? said: Drink that day.
But he didn't say which [day] exactly.
680
01:18:59,498 --> 01:19:02,626
So, let's be drinking every day in order not to miss that day.
681
01:19:04,603 --> 01:19:08,491
Why are you buffooning all the time, shitface?
What did you yourself propose?
682
01:19:08,803 --> 01:19:13,731
I propose a toast to you, Marlen, to your wooden mind.
683
01:19:16,938 --> 01:19:20,626
Why are you squabbling?
Why are you squabbling, fucker?
684
01:19:22,019 --> 01:19:24,891
And why are you ?????
What did you say?
685
01:19:43,723 --> 01:19:48,242
How was this discharge?
Great!
686
01:19:49,082 --> 01:19:53,947
Exactly. If you ???? then do it properly.
We need to give people a show.
687
01:19:54,338 --> 01:20:00,618
Then it will forget about everything:
mommy, daddy, work, wife. And most important - it will forget about government.
688
01:20:01,195 --> 01:20:06,835
By the way, good brawl could substitute governement.
689
01:20:08,515 --> 01:20:11,874
But who will be so sharp?
690
01:20:13,298 --> 01:20:14,531
You haven't understood yet, have you?
691
01:20:15,619 --> 01:20:19,498
We will create him ourselves. Can we do it?
We can. Just give the shape.
692
01:20:20,330 --> 01:20:23,146
We wil draw him and then even put in Kremlin.
693
01:20:27,432 --> 01:20:29,528
We look at poor man...
694
01:20:30,617 --> 01:20:38,409
We know - liars. It was shown on TV - all mafia.
Just give him those fifty kopeck.
695
01:20:38,657 --> 01:20:42,332
You're mistaken. Why do you believe that box all the time?
696
01:20:43,364 --> 01:20:49,923
Real mafia are those who sit by the joysticks -
five men manipulating with us. It won't work!
697
01:20:51,604 --> 01:20:53,507
Here is Kolya. Our prototype.
698
01:20:54,124 --> 01:21:01,308
Kolya, our advertising agency needs you.
I am no Snickers to be advertised.
699
01:21:02,068 --> 01:21:03,444
Name? Name?
Ivanov.
700
01:21:04,091 --> 01:21:06,268
Lame.
Vasiliy?
701
01:21:06,635 --> 01:21:10,332
No, Vasya, that's...
How do you like Smirnov?
702
01:21:11,324 --> 01:21:16,851
Good Russian last name, but, most important,
world's biggest brand.
703
01:21:17,467 --> 01:21:24,435
During preelections we start advertising campaign
for Smirnoff vodka, thus we can flood city with commercials.
704
01:21:25,899 --> 01:21:27,986
Nostrils...change nostrils a bit.
705
01:21:29,676 --> 01:21:34,907
No, not here... Movemens must be more convincing,
much more convincing than in life.
706
01:21:40,780 --> 01:21:45,019
Now turn him around.
Don't be afraid of nothing. We'll sort out everything.
707
01:21:49,652 --> 01:21:52,747
Brilliant. Good. Beauty.
Go on with computing.
708
01:21:53,176 --> 01:21:55,248
Preelection race has begun...
709
01:22:00,562 --> 01:22:05,099
Attacker turned out to be former fighter pilot Nikolai Smirnov
whom we found in a vehicle...
710
01:22:05,268 --> 01:22:08,724
Nikolai, why did you make the brawl...
I can't stand ????
711
01:22:08,972 --> 01:22:11,007
Do you intend to get involved in politics or are you weak?
712
01:22:11,944 --> 01:22:13,512
Don't call me weak, get it?
713
01:22:13,856 --> 01:22:20,095
Leader of the race is still KPRF, according to news more than 24% of electorate
had voted for them until 14:00.
714
01:22:20,155 --> 01:22:22,556
Peak of communism? Rating of KPRF higher than ever.
Smirnov: "Attention!"
715
01:22:22,972 --> 01:22:26,059
Pushed - and pushed out.
Inciator of brawl in Council runs for president.
716
01:22:26,668 --> 01:22:30,196
Smirnov - our saviour?
Smirnov went good! Summaru of first degustation of new candidate for president.
717
01:22:30,732 --> 01:22:33,012
Smirnov [goes] from brawlers to rulers.
718
01:22:41,220 --> 01:22:43,244
Add moustache and decorations.
719
01:22:49,368 --> 01:22:51,792
Sveta, I asked you not to call me at work!
720
01:22:54,648 --> 01:22:57,167
Why is he beaming like a dumbass? Take that smile away.
721
01:22:57,536 --> 01:23:06,600
My friends, did I think when I was little boy in Siberia
that I would stand by the wheel of such a huge machine?
722
01:23:06,896 --> 01:23:11,496
But, with such team as we have, even devil himself is harmless.
TAMPAKS. The reds won't get through!
723
01:23:14,272 --> 01:23:19,905
Cunning. People won't even notice
we don't infuse with hygene pads but with anxiety.
724
01:23:20,152 --> 01:23:25,008
And then - boom! - Smirnov [Smirnoff].
As only answer to created anxiety.
725
01:23:25,820 --> 01:23:29,356
You're a genius after all, Vava.
Son of a bitch.
726
01:23:37,539 --> 01:23:40,892
Hallo.
Markovin, look left righ away.
727
01:23:41,707 --> 01:23:45,547
Do you know what it is?
Oh, this...Azadovskiy told recently.
728
01:23:46,163 --> 01:23:53,316
It was mean to be AAW station, some kind of ????
And then, you understand yourself...
729
01:23:54,323 --> 01:24:00,052
How is the station, we're going to, called?
Rastorguyevo. Classic, dirty boozer in Moscov suburbs.
730
01:24:00,283 --> 01:24:06,051
Leva like to drink beer there in order to realize what he has achieved in life.
Hello, folk!
731
01:24:07,627 --> 01:24:09,603
How is my folk drinking?
732
01:24:13,227 --> 01:24:16,251
Vava, I have a request for you. Let's go outside and talk.
733
01:24:16,612 --> 01:24:21,779
Two of my brother moved here from Yerevan
and decided to open their business.
734
01:24:24,268 --> 01:24:29,052
Exclusive funeral parlour with higher class services.
735
01:24:29,964 --> 01:24:38,516
I ask you as a friend, write some normal slogan
which would really work on target group.
736
01:24:38,947 --> 01:24:44,971
How is the business called?
By last name. Funeral parlour of brothers Debirsian.
737
01:24:46,660 --> 01:24:50,803
You will be laughing, but one of your acquaintances was our client.
738
01:24:52,164 --> 01:24:56,075
Who was it?
Hanin. Agency "Secret Advisor".
739
01:24:59,380 --> 01:25:01,691
He was busted.
By whom?
740
01:25:02,411 --> 01:25:08,787
It's a dark story. Something in connection with diamonds.
I'll go to take a tinkle. Wait me here.
741
01:25:09,925 --> 01:25:20,332
I'm standing, buying half a liter [of vodka] in grocery store Kurskova.
Suddenly, you imagine, there comes in...Smirnov! Damn!
742
01:25:20,597 --> 01:25:28,987
Grey coat, mohair scarf and a cap. No bodyguards around.
Just in right pocket there's a bulge as if there is a gun inside.
743
01:25:29,323 --> 01:25:35,004
I'm watching with my mouth open,
he noticed it, winked his eye, and off out on the street.
744
01:25:35,308 --> 01:25:39,739
Such things happen! Damn.
This Smirnov is one cool guy...
745
01:25:40,115 --> 01:25:41,476
Will of People?
746
01:25:45,275 --> 01:25:46,660
Take care of him.
747
01:25:49,468 --> 01:25:51,556
Guys, everything is OK. I'm friendly troops.
748
01:26:11,720 --> 01:26:15,815
Diamonds are not forever.
Funeral parlour of brothers Debirsian.
749
01:26:17,063 --> 01:26:20,167
Fucking diamonds ????
750
01:26:44,692 --> 01:26:47,715
Tatarskiy! Will of People!
751
01:27:03,016 --> 01:27:08,055
What is the choice of Russia?
Russia chooses Smirnov.
752
01:27:09,672 --> 01:27:11,104
Why is it turned upside down?
753
01:27:13,016 --> 01:27:14,663
Long talk. Where do you come from?
754
01:27:16,152 --> 01:27:17,623
It's long talk as well.
755
01:27:19,175 --> 01:27:21,631
Yes.
Vavan, you alive? Where are you?
756
01:27:23,072 --> 01:27:27,887
Alive...
These dumbasses were beaten just now, probably sent to jail.
757
01:27:28,400 --> 01:27:33,928
Azadovskiy laughed so much after interrogation. He said
you took all stress away from him.
758
01:27:34,496 --> 01:27:39,207
Next time you'll get decorated together with Rostrapovich.
Should I send a car for you?
759
01:27:39,439 --> 01:27:46,871
No, thanks, I will go home. Nerves don't work.
Yea...I can understand. Go and heal yourself.
760
01:27:47,215 --> 01:27:53,095
Just don't be late tomorrow. We have very important
event - Azadovskiy's collection. Spanish selection.
761
01:27:55,976 --> 01:27:58,079
You know, they consider me to be a hamster.
762
01:27:59,023 --> 01:28:01,104
What?
It's not important.
763
01:28:02,800 --> 01:28:04,583
Have you got more fly-agaric?
764
01:28:05,799 --> 01:28:11,927
I have. But I won't be [taking them] with you.
After that case...sorry.
765
01:28:14,320 --> 01:28:19,831
I will pour you some vodka.
It hits so hard on your brain when pure. Vodka calms it down.
766
01:28:21,023 --> 01:28:25,552
You know, Andryuha, I don't want it to sound pathetic
but many thanks to you.
767
01:28:26,696 --> 01:28:30,199
What for?
For allowing to live parallel life sometimes.
768
01:28:30,696 --> 01:28:32,975
Without it real one would be so repulsive...
769
01:30:00,851 --> 01:30:04,315
Just don't be late tomorrow. We have very important event...
770
01:30:11,899 --> 01:30:13,932
Arrived?
Where are we?
771
01:30:14,187 --> 01:30:20,372
In Ostankino. Sorry for blindfold and stuff...
You yourself understand - ritual and traditions.
772
01:30:21,628 --> 01:30:22,597
Afraid?
773
01:30:24,180 --> 01:30:26,932
Don't be afraid. It's all nonsense.
774
01:30:27,220 --> 01:30:33,788
Alla! Show him everything.
I have some business to attend.
775
01:30:33,987 --> 01:30:36,668
Whom of great Spaniards do you love the most?
776
01:30:40,361 --> 01:30:44,129
Velazquez.
Me, too. I'm dead gone for the old man.
777
01:30:44,386 --> 01:30:50,378
How do you do, Farsuk Karlovich?
This one's Picasso. Ceramic Figure of a Running Woman.
778
01:30:50,793 --> 01:30:54,490
This sculpture was bought for seventeen million dollars.
779
01:30:54,890 --> 01:31:01,897
But where is the sculpture itself?
If you're interested you can have a look at how it looks like.
780
01:31:02,089 --> 01:31:07,202
There is a catalogue on that table.
This is the current tendency in design. Monetaristic minimalism.
781
01:31:07,490 --> 01:31:09,626
It was born in Russia.
Do you like it?
782
01:31:10,122 --> 01:31:14,569
Interesting. Though not completely understandable.
I will explain. Take a walk.
783
01:31:15,441 --> 01:31:22,921
If honestly, you saw a picture once, twice...
and what new will you see there after that?
784
01:31:23,281 --> 01:31:28,689
Nothing.
Exactly. We will return here later. To have champagne.
785
01:31:31,050 --> 01:31:32,969
Bend you heard. Ceilings are low there.
786
01:31:53,135 --> 01:31:54,207
Put it on.
787
01:31:57,912 --> 01:32:00,239
Let's go.
Where to?
788
01:32:00,759 --> 01:32:04,087
Don't be afraid. It's all friendly troops in there.
789
01:32:10,612 --> 01:32:15,547
Don't fidget. And don't betray us.
Don't think we are all fucked up here.
790
01:32:16,028 --> 01:32:20,140
I don't give a damn, but you can't do without it in our business.
791
01:32:21,547 --> 01:32:24,235
Have you been in pioneer camps?
I have.
792
01:32:24,507 --> 01:32:28,188
Remember, there was this Neptune day when everybody was
was being poured over with water?
793
01:32:28,387 --> 01:32:31,739
Yes, it was so.
Pretend this is such Neptune day. Tradition.
794
01:32:32,387 --> 01:32:42,527
Anyway, the thing is this. There was once an ancient goddess.
According to this legend gods are also mortal and die exactly like men.
795
01:32:42,808 --> 01:32:52,728
It was time for this goddess to die, she, naturally, didn't want to
and she divided herself in her death and her not wanting to die.
796
01:32:53,254 --> 01:32:58,839
She became gold, but not a metal.
In figural sense, understand?
797
01:32:59,080 --> 01:33:04,328
She became that which crave all human beings. All gold in general.
798
01:33:04,600 --> 01:33:11,775
But her death became a lame dog with five paws
who must always lie in some faraway northern country.
799
01:33:12,039 --> 01:33:18,167
This is him depicted. See? With a paw instead of a dick.
I read something of the kind in my university books.
800
01:33:18,375 --> 01:33:22,215
What book? About our office?
No, about heathen gods.
801
01:33:23,247 --> 01:33:27,135
There was a lame dog with five paws named Pisdets among these gods.
802
01:33:28,751 --> 01:33:35,632
According to legend, this dog lies somewhere far away in snow.
When he aways, it will set in.
803
01:33:36,448 --> 01:33:37,551
I didn't get it.
804
01:33:39,416 --> 01:33:41,183
To whom will this pisdets set in?
805
01:33:41,519 --> 01:33:47,183
It's not that it will set in to somebody or something.
It will be pisdets for everything.
806
01:33:50,927 --> 01:33:54,264
How is the goddess called?
She has no name.
807
01:33:55,576 --> 01:33:58,943
Once, long ago, she was called Ishtar.
808
01:34:00,271 --> 01:34:09,022
It's the same with lame dog. But you said correctly all the rest.
I think you understand particular responsibility lays on Russian people.
809
01:34:09,669 --> 01:34:13,862
Because the dog is lying exactly here.
810
01:34:16,110 --> 01:34:18,974
Stand on your knees.
Take off the mask.
811
01:34:28,397 --> 01:34:32,517
You are the medium
812
01:34:34,198 --> 01:34:39,750
and you are the message.
813
01:34:40,852 --> 01:34:43,469
What is that liquid?
Dog's blood.
814
01:34:44,517 --> 01:34:47,469
I hope I don't have to explain symbolism?
815
01:34:49,702 --> 01:34:52,622
No. I'm no fool.
I have read something.
816
01:34:53,750 --> 01:34:58,958
What's next?
Next you have to look inside Sacred Eye.
817
01:35:00,414 --> 01:35:04,870
Don't be afraid. Through this eye goddess recognizes her husband.
818
01:35:05,397 --> 01:35:16,630
Since she already has a husband, this is pure formality.
It's quite tense when somedy else looks inside the Sacred Eye.
819
01:35:17,187 --> 01:35:21,035
But it's been good so far. So, go on.
820
01:36:09,491 --> 01:36:10,996
What's up? What's going on?
821
01:36:13,348 --> 01:36:21,356
There is nothing going on. Everything has gone by.
822
01:36:22,636 --> 01:36:23,858
But why?
823
01:36:24,628 --> 01:36:35,420
It was predicted by orale that Isthar would have new husband on our country.
824
01:36:36,035 --> 01:36:38,380
We have been experiencing problems with Azadovskiy for a long time already.
825
01:36:39,556 --> 01:36:43,147
But we couldn't understand who the new one was.
826
01:36:43,498 --> 01:36:49,707
The only thing know was...he would be a man with name of a city.
827
01:36:51,067 --> 01:36:57,788
We thought, we searched...
Then your file is brought to me from Department One.
828
01:36:58,731 --> 01:37:04,765
And it turns out you, Vavilen, are the one
as far as we're concerned.
829
01:37:05,011 --> 01:37:07,579
Me? But why me?
830
01:37:08,268 --> 01:37:12,020
I don't know. Ask yourself. Goddess didn't choose me for some reason.
831
01:37:13,284 --> 01:37:17,627
Will I get strangled some day?
That's part of the profession.
832
01:37:18,020 --> 01:37:22,251
If you have any problems, come straight to me.
Here's the first advice.
833
01:37:23,100 --> 01:37:30,260
As soon as you move into Azadovskiy's office,
throw the hell out that cocaine-soaked carpet.
834
01:37:32,212 --> 01:37:35,519
Farsuk Karlovich, tell me a secret...
835
01:37:37,548 --> 01:37:39,996
Who is actually in charge?
836
01:37:40,740 --> 01:37:47,364
Here's second advice for you.
Don't stick your nose in. You will be alive god for longer.
837
01:37:50,532 --> 01:37:55,292
Although, honestly speaking, I don't know myself
despite being in business for so many years.
838
01:38:05,496 --> 01:38:09,952
What's this?
3-D scanner. Newest model. It was brought yesterday.
839
01:38:11,694 --> 01:38:16,640
According to ritual, husband of the great goddess must be digitalized.
Come here.
840
01:38:21,931 --> 01:38:25,404
Don't be afraid! Scanning is not painful at all.
Sit down.
841
01:38:26,771 --> 01:38:31,436
Hold your back straight.
This will be your main sacral function.
842
01:38:32,715 --> 01:38:41,211
Well, husband of the great goddess won't be you, rather your 3-D model.
You will be kind of regent or something.
843
01:38:41,740 --> 01:38:43,412
Don't pay attention. It's calibration.
844
01:38:44,835 --> 01:38:46,484
Farsuk Karlovich...
Yea?
845
01:38:46,851 --> 01:38:48,957
Have you heard about a bird named Semurg?
846
01:38:49,626 --> 01:38:51,828
I haven't. What's that bird?
847
01:38:52,475 --> 01:38:56,612
There was this Eastern poem...I haven't read it myself,
just heard about it.
848
01:38:57,149 --> 01:39:00,371
It's about thirthy birds looking for their king Semurg.
849
01:39:01,580 --> 01:39:08,611
Overcoming multitue of various tests,
they found out "Semurg" means "thirty birds".
850
01:39:09,443 --> 01:39:11,651
So what?
Nothing.
851
01:39:12,628 --> 01:39:16,916
I just thought our generation which chose Pepsi...
852
01:39:17,956 --> 01:39:21,988
Perhaps we all together are this lame dog with five paws.
853
01:39:23,404 --> 01:39:25,579
And now we are, so to say, setting in.
854
01:39:26,628 --> 01:39:28,756
So, freeze now and don't wink.
855
01:39:30,580 --> 01:39:32,764
Ready?
Ready!
856
01:39:50,851 --> 01:39:56,044
I am bowing down before living god...
857
01:40:16,072 --> 01:40:16,863
Hallo.
858
01:40:18,735 --> 01:40:21,696
Hallo.
I am bowing down before living god.
859
01:40:22,016 --> 01:40:25,944
What are the orders for today, chief?
No orders for now.
860
01:40:28,888 --> 01:40:32,367
Although, no. You know what? There will be something.
861
01:40:33,343 --> 01:40:37,462
Firstly, let carpet in office be taken away, I've fed up with it.
862
01:40:38,472 --> 01:40:44,064
Secondly, from this day there should be
only Coca Cola in refreshment room, and no Pepsi.
863
01:40:44,688 --> 01:40:47,032
Thirdly, Malyuta doesn't work for us anymore.
864
01:40:47,727 --> 01:40:51,288
Why?
Because we need him as much as dog needs fifth paw.
865
01:40:51,784 --> 01:40:57,376
He's just mutilating other people's scripts and we lose money.
And you, Allochka, keep in mind:
866
01:40:57,912 --> 01:41:02,802
when I say something, you don't ask why,
but take your pencil and write it down. Understood?
867
01:41:03,161 --> 01:41:04,785
Yeah.
That's good.
868
01:41:11,570 --> 01:41:14,417
Yes, one more thing. I totally forgot.
Yes, I'm listening.
869
01:41:15,890 --> 01:41:17,921
Take care of Rostrapovich.
870
01:41:52,129 --> 01:41:54,434
Second stage in advertising campaign of Megaphone...
871
01:41:55,049 --> 01:42:00,481
Che Guevara, in guerilla clothing among his friends down in jungle.
Cell phone screen lit up.
872
01:42:01,033 --> 01:42:05,449
It is written there: "Roaming. Even in Bolivia. Megaphone."
873
01:42:08,960 --> 01:42:13,199
3-D double of Vavilen Tatarsky appeared on screen for
unaccountable number of times,
874
01:42:13,399 --> 01:42:19,680
but Tatarskiy himself, remembering those gone-by, as if in dream, days,
like to rewatch just some clips.
875
01:42:28,535 --> 01:42:35,248
"There were they in great fear: for God is in the generation of the righteous."
Passage from Psalm 14.
876
01:42:35,471 --> 01:42:43,246
Only few suspected this was Tatarskiy's advertising stunt for Pepsi-Cola,
made up in accordance with his own advertising technology of WOWism.
877
01:42:43,471 --> 01:42:50,672
American religious fundamentalists - coca-colists -
stomps jars of Pepsi-Cola as symbol of liberalism.
878
01:42:51,938 --> 01:42:55,273
With ruler's order...
879
01:43:00,336 --> 01:43:07,330
Everybody remembers appearance of Vavilen Tatarskiy
in role of Stenkirazin in monumental commercial for Head & Shoulders.
880
01:43:08,304 --> 01:43:15,233
??????????
881
01:43:18,936 --> 01:43:20,985
????????????????
882
01:43:22,506 --> 01:43:28,448
???????????
883
01:43:34,104 --> 01:43:37,417
When your head is taken away,
you don't cry after your hair.
884
01:43:38,928 --> 01:43:45,928
Well known is commecial for Moscow shop-chain GAP
where Tatarskiy was filmed togehter with his deputy Markovin.
885
01:43:46,939 --> 01:43:49,443
Kandagar was bigger!
886
01:43:52,981 --> 01:43:57,165
3-D double of Tatarsky participated in political life.
887
01:44:04,051 --> 01:44:08,978
His appearance in funeral of political technologist
Farsuk Karlovich Forseykin
888
01:44:09,227 --> 01:44:13,771
who was mysteriously strangled with skipping-ropes
in Sandunovski bathohouses, is also known.
889
01:44:16,709 --> 01:44:23,324
Tatarskiy's slogan for American Express is written in history:
World is place where business meets money.
890
01:44:28,700 --> 01:44:37,196
It is known that Tatarskiy's favorite job was advertisment for beer Tuborg.
After watching it, as whispering told his secretary Alla,
891
01:44:37,404 --> 01:44:39,956
tears came to Tatarskiy's eyes.
892
01:44:40,324 --> 01:44:45,580
The commercial itself didn't pass WOW-test,
thus it was not aired even once.
893
01:44:45,780 --> 01:44:47,508
Stop! What's that with my eyes?
894
01:44:47,876 --> 01:44:51,284
What is it?
Those are sad eyes. Do something.
895
01:44:52,908 --> 01:44:58,275
That's a different matter.
And wider smile. More. Like that.
896
01:44:59,184 --> 01:45:04,247
We are not advertising a product, but simple human happiness.
897
01:45:13,861 --> 01:45:18,404
Life is a lonely journey, under scorching sun and chilling cold.
898
01:45:19,516 --> 01:45:24,307
How often the road we are going leads us nowhere!
And it is unknown when death will meet us.
899
01:45:25,676 --> 01:45:29,301
When you think about it, everything in the world seems empty and small.
900
01:45:30,365 --> 01:45:35,301
Then enlightenment kicks in:
"Tuborg - be prepared for anything."
90558
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