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Downloaded from
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YTS.MX
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Yo, Arnold,what inspired you to get
4
00:00:48,864 --> 00:00:51,302
Anne Frank tattedon your fucking face?
5
00:00:51,436 --> 00:00:53,473
Uh, basically,
it's like how you see
6
00:00:53,608 --> 00:00:56,079
a lot of young artists
with tattoos on their face,
7
00:00:56,212 --> 00:00:58,283
basically like,
a fucking statement, bro.
8
00:00:58,416 --> 00:00:59,553
Yeah, it is.
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00:00:59,786 --> 00:01:01,289
She didn't have
any power to do shit,
10
00:01:01,422 --> 00:01:02,792
so, she fucking died
in her room and shit.
11
00:01:02,926 --> 00:01:04,295
Other niggas are jerking off,
12
00:01:04,428 --> 00:01:06,432
not doing shit
with their life, bro.
13
00:01:06,567 --> 00:01:08,336
Like, why don't they just get
out and go fucking get it?
14
00:01:08,470 --> 00:01:10,173
As long as you're chasing
your shit, bro,
15
00:01:10,307 --> 00:01:12,411
I stay in my fucking lane,
you know?
16
00:01:17,021 --> 00:01:18,724
Hey, I'm gonna just say this.
17
00:01:18,858 --> 00:01:20,528
We are all new-wave rappers,
18
00:01:20,728 --> 00:01:22,966
and new wave is taking over
the mainstream.
19
00:01:25,605 --> 00:01:28,410
What's your actual intakeon narcotics every day?
20
00:01:28,544 --> 00:01:30,247
Well, I don't condone
no drug use.
21
00:01:30,380 --> 00:01:33,253
All my fans, don't do drugs,
that shit's bad.
22
00:01:33,386 --> 00:01:34,890
I'm not promoting drugs.
23
00:01:35,057 --> 00:01:37,929
Especially you, Instagram,
keep suspending me.
24
00:01:38,063 --> 00:01:39,265
I'm not promoting drugs.
25
00:01:39,398 --> 00:01:40,735
Like, don't take drugs,
26
00:01:40,868 --> 00:01:43,239
but I am addicted
to a couple things, you know.
27
00:02:27,328 --> 00:02:28,798
My name is Jon Caramanica,
28
00:02:28,931 --> 00:02:31,603
I am a pop music critic
at the New York Times.
29
00:02:32,772 --> 00:02:36,580
Is there a prescription drug
problem amongst young people
30
00:02:36,714 --> 00:02:39,418
who have been
systematically overmedicated
31
00:02:39,553 --> 00:02:41,724
from the time they're
12 years old?
32
00:02:42,424 --> 00:02:45,464
Yeah, like, this is
the music of those kids.
33
00:02:45,832 --> 00:02:48,169
Should we be surprised
that this is how it sounds?
34
00:02:48,436 --> 00:02:49,840
Of course this is how it sounds.
35
00:02:49,973 --> 00:02:52,612
How else would it sound?
These kids aren't...
36
00:02:52,912 --> 00:02:53,948
happy.
37
00:02:54,549 --> 00:02:56,285
Or at least,
they're not finding joy
38
00:02:56,419 --> 00:02:58,390
in the things that ordinary,
39
00:02:58,524 --> 00:03:00,828
polite society says
you should find joy in.
40
00:03:00,995 --> 00:03:04,301
You know, not rapping about
lacrosse leagues and shit.
41
00:03:04,669 --> 00:03:07,942
We're going crazy this year.
Esskeetit!
42
00:03:10,648 --> 00:03:12,418
Everything I'm doing...
43
00:03:13,721 --> 00:03:14,756
is lit.
44
00:03:16,359 --> 00:03:17,829
How can you hate Lil Pump?
45
00:03:18,263 --> 00:03:19,666
Esskeetit!
46
00:03:20,635 --> 00:03:22,672
I'm off of molly,
I'm off of lean.
47
00:03:28,349 --> 00:03:29,986
What was the question again?
48
00:03:30,120 --> 00:03:33,828
These are people who know
how to cut through the noise,
49
00:03:33,994 --> 00:03:37,468
and it's usually
in blunt-force fashion.
50
00:03:38,403 --> 00:03:41,275
Unfortunately,
what often happens
51
00:03:41,409 --> 00:03:43,346
in those environments is,
the thing that,
52
00:03:43,480 --> 00:03:45,585
barks the loudest,
gets the attention.
53
00:03:45,752 --> 00:03:49,325
Hey, man, fuck bitches,
pop a molly and go crazy.
54
00:03:50,293 --> 00:03:53,333
That's all there is to it.
We gonna shoot a movie, man.
55
00:03:55,070 --> 00:03:58,376
The one and only,
the one and only Lil Pump!
56
00:04:15,611 --> 00:04:18,116
I went on stage,
everybody "esskeetit."
57
00:04:18,818 --> 00:04:21,723
That's what.
Fucking valet parkers.
58
00:04:33,379 --> 00:04:35,217
Matter of fact, I just gave
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00:04:35,350 --> 00:04:37,856
the fucking paparazzi
too many books.
60
00:04:47,509 --> 00:04:49,211
Giving
out money to everybody
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00:04:49,345 --> 00:04:52,886
'cause we really having it.
We having this shit, you know?
62
00:04:53,153 --> 00:04:55,123
Why not give back to everybody?
63
00:04:55,390 --> 00:04:58,864
Honey, honey,
honey, honey, honey.
64
00:05:03,808 --> 00:05:06,880
We got Lil Pump from,
ooh, "Esskeetit."
65
00:05:07,014 --> 00:05:07,949
-Oh.
-Yeah.
66
00:05:08,082 --> 00:05:09,786
And my favorite Pump song...
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00:05:10,053 --> 00:05:12,391
"Molly" That's right.
68
00:05:12,525 --> 00:05:14,261
with this nigga.
69
00:05:14,629 --> 00:05:17,735
Hey, I see Matt is going
crazy everywhere, nigga.
70
00:05:17,902 --> 00:05:20,006
-For real.
-This nigga, right here.
71
00:05:21,543 --> 00:05:23,046
Playing around.
72
00:05:31,630 --> 00:05:33,934
I had him pretty young,
so we're close in age.
73
00:05:34,134 --> 00:05:38,476
It's hard to find, like,
a structured program
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00:05:39,646 --> 00:05:41,884
for kids to do,
like, creative things.
75
00:05:42,017 --> 00:05:44,623
This has tested the water,
I'll tell you that.
76
00:05:44,923 --> 00:05:46,660
Getting a little bit
of fame-y thing
77
00:05:46,793 --> 00:05:48,229
so he can kinda
do what he wants,
78
00:05:48,363 --> 00:05:51,068
-so we're working on that.
-I just want the money,
79
00:05:51,202 --> 00:05:52,437
y'all can keep the clout.
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00:05:52,639 --> 00:05:55,678
I'mma get her a mansion,
I'mma get her a car.
81
00:05:56,178 --> 00:05:57,715
I'mma get her a new boyfriend.
82
00:05:57,849 --> 00:05:59,853
Well, last year,
last summer, he saved up
83
00:05:59,986 --> 00:06:01,857
all his money
and bought a microphone.
84
00:06:01,990 --> 00:06:05,263
And then,
from September to December,
85
00:06:05,397 --> 00:06:07,301
he was putting
music on SoundCloud.
86
00:06:07,434 --> 00:06:09,004
So, this is how successful
87
00:06:09,138 --> 00:06:10,373
this young man is at 12.
88
00:06:10,508 --> 00:06:12,211
You've just bought
your mother a home.
89
00:06:12,344 --> 00:06:13,614
Yeah.
-What?
90
00:06:13,747 --> 00:06:16,520
'Cause she retired.
She's retired now, so...
91
00:06:16,653 --> 00:06:18,256
I took a break from working.
92
00:06:18,389 --> 00:06:19,993
All because
of what he's been doing?
93
00:06:20,126 --> 00:06:21,897
Well, how does it feel
to be, at 12,
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00:06:22,030 --> 00:06:23,734
to be able to do
that for your mom?
95
00:06:23,867 --> 00:06:25,705
It's crazy.
96
00:06:25,838 --> 00:06:27,875
-It's hard work, you feel me?
Yeah.
97
00:06:28,009 --> 00:06:29,546
Didn't Meek Mill, at one point,
98
00:06:29,679 --> 00:06:31,015
wanna have you on, to sign you?
99
00:06:31,148 --> 00:06:33,587
Yeah. It's just, for me,
I want to be at the top
100
00:06:33,721 --> 00:06:35,123
of Philly one day, you feel me?
101
00:06:35,257 --> 00:06:37,662
And I don't think I could be
at the top of Philly
102
00:06:37,795 --> 00:06:38,998
if I'm signed to somebody
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00:06:39,131 --> 00:06:41,002
that's already
at the top of Philly.
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00:06:41,135 --> 00:06:42,104
I love that attitude!
105
00:06:42,237 --> 00:06:43,641
You wanna build your own empire.
106
00:06:43,774 --> 00:06:45,978
I'm trying to be
my own king, you feel me?
107
00:06:46,112 --> 00:06:47,147
Yeah, I feel you.
108
00:06:49,920 --> 00:06:51,924
There should be
lots of Matt Oxes,
109
00:06:52,057 --> 00:06:54,796
and I think, probably, if
you go to any town in America,
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00:06:54,930 --> 00:06:57,769
there probably is a Matt Ox,
we just don't know about yet.
111
00:06:57,902 --> 00:06:59,639
You know, if there's
a Mason Ramsey,
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00:06:59,773 --> 00:07:01,510
let there be a Matt Ox.
113
00:07:06,252 --> 00:07:08,189
What's social media has done is,
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00:07:08,323 --> 00:07:12,130
it's given metrics
to our personal lives.
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00:07:12,331 --> 00:07:13,934
If I behave in this way,
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00:07:14,068 --> 00:07:16,640
if I share this intimate
piece of information,
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00:07:16,840 --> 00:07:19,144
if I tell a story
in a certain fashion,
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00:07:19,378 --> 00:07:20,548
I'll receive attention.
119
00:07:20,681 --> 00:07:22,785
It's hard not to be
drawn in by that.
120
00:07:22,986 --> 00:07:24,856
I come from a generation
where that...
121
00:07:24,990 --> 00:07:26,827
we didn't have that,
and now we do.
122
00:07:26,960 --> 00:07:28,697
I can't imagine
what it's like to be
123
00:07:28,831 --> 00:07:30,668
just hardwired into that system.
124
00:07:30,801 --> 00:07:33,907
Right now, the norm
that people are being taught
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00:07:34,074 --> 00:07:38,784
is that all of these things
are good to chase,
126
00:07:39,184 --> 00:07:43,226
quantifiable
and should grow over time.
127
00:07:43,827 --> 00:07:48,069
And I'm not sure that's
what kids should think.
128
00:07:48,904 --> 00:07:50,407
I think, prior generations
129
00:07:50,541 --> 00:07:52,411
largely understood
fame top-down.
130
00:07:52,945 --> 00:07:55,551
But in current generations
understand fame as, like,
131
00:07:55,685 --> 00:07:58,189
building something
and then growing from there,
132
00:07:58,624 --> 00:08:00,594
one kinda follower at a time.
133
00:08:00,895 --> 00:08:03,433
The distance
between star and fan,
134
00:08:03,801 --> 00:08:06,238
hero and follower,
is collapsing.
135
00:08:06,640 --> 00:08:08,276
As that happens,
136
00:08:08,644 --> 00:08:11,215
the entire notion
of who's famous
137
00:08:11,950 --> 00:08:14,689
is completely
thrown up in the air.
138
00:08:14,823 --> 00:08:16,827
I mean, just think
the Internet is getting
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00:08:16,960 --> 00:08:19,198
more and more interwined
with mainstream culture
140
00:08:19,331 --> 00:08:21,837
and when I first started
reporting on all of this,
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00:08:21,970 --> 00:08:23,507
back in 2009, it was very much,
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00:08:23,640 --> 00:08:26,445
well, Internet curlture is
over here and real pop culture,
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00:08:26,580 --> 00:08:28,416
mainstream pop culture,
is over here.
144
00:08:28,550 --> 00:08:31,055
And by now,
these all fuse together,
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00:08:31,188 --> 00:08:34,294
there's no distinction
between the two really,
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00:08:34,428 --> 00:08:35,931
especially, for young people.
147
00:08:36,465 --> 00:08:39,973
And I think it's had a profound
effect on their mental health.
148
00:08:46,520 --> 00:08:48,690
Punk rock, 1977.
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00:08:49,291 --> 00:08:52,665
People who are tired of,
like, the lush,
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00:08:52,799 --> 00:08:54,368
over-produced rock music,
151
00:08:54,502 --> 00:08:56,038
and where they just say,
you know,
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00:08:56,172 --> 00:08:59,044
"Let's just do three chords,
you know the song."
153
00:08:59,278 --> 00:09:01,082
That's the punk-rock
thing, you know?
154
00:09:01,215 --> 00:09:04,488
Let's strip everything down to,
like, its bare essentials,
155
00:09:04,622 --> 00:09:05,925
and you can do it too.
156
00:09:06,058 --> 00:09:08,496
Like, go start a band,
learn these chords,
157
00:09:08,664 --> 00:09:09,866
you can make this.
158
00:09:09,999 --> 00:09:11,970
And that's
what SoundCloud rap is.
159
00:09:12,204 --> 00:09:14,976
It's like, I can make
this in my bedroom,
160
00:09:15,243 --> 00:09:17,715
and it doesn't even have
to be mixed or mastered,
161
00:09:17,849 --> 00:09:19,986
and like 100 million people
will listen to it,
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00:09:20,120 --> 00:09:22,658
a billion people will
listen to it.
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00:09:24,529 --> 00:09:25,965
SoundCloud is like, the answer
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00:09:26,098 --> 00:09:29,572
to the great promise
of the Internet.
165
00:09:29,839 --> 00:09:32,310
There was just like,
this energy around it.
166
00:09:32,512 --> 00:09:34,481
Like, a bit of a dark energy.
167
00:09:35,083 --> 00:09:39,592
Why it worked so well was
because it kinda bucked
168
00:09:39,726 --> 00:09:42,965
against all the trends
that were happening.
169
00:09:43,734 --> 00:09:46,305
This is becoming like a,
like a... like a thing.
170
00:09:46,439 --> 00:09:49,111
They diving, breaking shit,
fucking up hotel.
171
00:09:49,244 --> 00:09:52,250
We doing everything rock stars
literally do.
172
00:09:52,484 --> 00:09:55,423
Before there was any hype to it,
SoundCloud is the shit.
173
00:09:55,558 --> 00:09:56,660
I love SoundCloud.
174
00:09:56,960 --> 00:09:58,564
But I just look
at the computer like,
175
00:09:58,697 --> 00:10:01,770
"I could just drop this, just
fuck the Internet right now."
176
00:10:01,903 --> 00:10:03,106
That's a fun feeling.
177
00:10:03,640 --> 00:10:07,047
What about the fact
that they might be being, like,
178
00:10:07,180 --> 00:10:11,823
molded by what's happening
in these times right now?
179
00:10:12,758 --> 00:10:16,198
This is the Wild Wild West,
and we're in for a fun ride.
180
00:10:20,708 --> 00:10:25,150
Streaming has really destroyed
and reshaped the model
181
00:10:25,283 --> 00:10:27,154
for how you release
and promote music.
182
00:10:27,287 --> 00:10:29,024
And is someone
who just likes to see
183
00:10:29,158 --> 00:10:32,965
all the institutions torn down,
and to see things change,
184
00:10:33,099 --> 00:10:34,769
and just see
the landscape evolve,
185
00:10:34,903 --> 00:10:36,873
That's extremely exciting.
186
00:10:41,516 --> 00:10:45,023
Goldman Sachs predicts
that streaming revenue
187
00:10:45,156 --> 00:10:48,797
will hit something like,
34 billion by 2030,
188
00:10:48,931 --> 00:10:51,168
which would exceed
the 1990s peak,
189
00:10:51,302 --> 00:10:53,239
and the overall
music industry revenue,
190
00:10:53,372 --> 00:10:57,815
it's looking at, like,
131 billion by 2030.
191
00:11:00,654 --> 00:11:02,390
Let's go!
192
00:11:13,379 --> 00:11:14,616
Hi, Davey.
193
00:11:14,749 --> 00:11:16,520
-How you doing?
-Nice to meet you, baby.
194
00:11:16,653 --> 00:11:19,291
That's...That's, uh, Mama Bighead.
195
00:11:19,424 --> 00:11:21,696
I wanna say thank you
for everything you do,
196
00:11:21,830 --> 00:11:23,466
and for being there for my baby.
197
00:11:23,600 --> 00:11:25,169
-Of course.
-I appreciate it.
198
00:11:26,673 --> 00:11:29,278
You know what I'm saying.
I thank you for everything.
199
00:11:29,411 --> 00:11:31,348
And I thank you
for having Bighead.
200
00:11:31,482 --> 00:11:32,484
-Yeah?
-Yeah.
201
00:11:32,618 --> 00:11:34,421
Aww, thank you.
202
00:11:34,556 --> 00:11:36,058
I got her back here.
203
00:11:36,425 --> 00:11:38,496
Hold on,
gimme these. I can't...
204
00:11:38,630 --> 00:11:39,599
Oh, my God!
205
00:11:41,636 --> 00:11:43,740
I can't do it.
I'm sorry, but let me...
206
00:11:43,874 --> 00:11:45,276
What, were they dirty?
207
00:11:45,410 --> 00:11:47,013
Uh, yes,
and he's on camera. No.
208
00:11:47,147 --> 00:11:48,984
No, no, this thing's
not happening.
209
00:11:49,117 --> 00:11:51,255
Yes, it is.
And I ain't playing.
210
00:11:51,388 --> 00:11:52,825
Okay, give 'em to him.
211
00:11:52,959 --> 00:11:54,328
So, how about that?
212
00:11:54,461 --> 00:11:55,631
Now you can see better.
213
00:11:55,764 --> 00:11:57,133
Oh, yeah, she's right,
she's right.
214
00:11:57,267 --> 00:11:59,539
Thank you.
You're both legends.
215
00:12:00,073 --> 00:12:01,610
He's a legend. I'm whatever.
216
00:12:01,743 --> 00:12:02,812
You're both legends.
217
00:12:02,945 --> 00:12:04,014
No, you're not whatever.
218
00:12:04,147 --> 00:12:05,450
-I'm a ratchet.
-Trust me.
219
00:12:05,584 --> 00:12:07,788
-I'm a ratchet, like you.
-I'm not a ratchet.
220
00:12:07,922 --> 00:12:09,358
I haven't had sex
in a long time,
221
00:12:09,491 --> 00:12:11,563
so I don't know
what you're talking about.
222
00:12:12,063 --> 00:12:14,334
-Hey, my mom's .
-Nice meeting you, baby!
223
00:12:16,907 --> 00:12:18,075
She crazy .
224
00:12:18,209 --> 00:12:20,046
I told you,
I'm from the projects.
225
00:12:21,482 --> 00:12:22,919
Got a ghetto Mom.
226
00:12:23,052 --> 00:12:25,323
This generation,
all the kids are bad.
227
00:12:25,524 --> 00:12:26,559
All of 'em.
228
00:12:27,193 --> 00:12:29,231
I don't care how much these p...
229
00:12:29,364 --> 00:12:30,935
'Cause, you know,
there's always those parents,
230
00:12:31,068 --> 00:12:32,772
"Not my angel, not my angel."
231
00:12:32,905 --> 00:12:34,341
Oh, yeah? Well, your angel
is getting fucked
232
00:12:34,474 --> 00:12:36,546
in the back of a car
while she's high as shit.
233
00:12:36,680 --> 00:12:38,015
So, that's your angel, right?
234
00:12:38,416 --> 00:12:40,788
That's your angel!
Go get your angel!
235
00:12:41,021 --> 00:12:43,660
'Cause I know half these parents
who didn't like me,
236
00:12:44,127 --> 00:12:46,566
none of their daughters
are virgins anymore!
237
00:12:46,700 --> 00:12:49,137
I've heard all the "how I lost
my virginity" stories
238
00:12:49,271 --> 00:12:51,610
from all the little bitches
who try to be my friends now.
239
00:12:52,277 --> 00:12:54,348
So, explain that one to me.
240
00:12:54,481 --> 00:12:56,820
Your... Your angel,
not your kid, right?
241
00:12:56,953 --> 00:12:58,255
Not your kid.
242
00:12:59,157 --> 00:13:02,163
Uh, it's your kid,
so... explain that.
243
00:13:10,013 --> 00:13:11,415
Danielle Bregoli,
244
00:13:11,616 --> 00:13:16,392
many people were introduced
to her on Dr. Phil.
245
00:13:16,559 --> 00:13:18,797
And all these hoes laughing
like it's so funny.
246
00:13:19,464 --> 00:13:20,868
She's talkingabout the audience,
247
00:13:21,001 --> 00:13:22,170
that they're laughing at her.
248
00:13:22,304 --> 00:13:23,707
It's like
a foul-mouthed kid
249
00:13:23,840 --> 00:13:25,376
saying terrible things
to her mother.
250
00:13:25,511 --> 00:13:27,715
Catch me outside,
how 'bout that?
251
00:13:27,848 --> 00:13:29,318
"Catch you outside?"
252
00:13:30,186 --> 00:13:31,422
What does that mean?
253
00:13:31,856 --> 00:13:33,359
"Catch me outside."
254
00:13:33,492 --> 00:13:35,698
She's like a little 13-year-old
girl who went on Dr. Phil
255
00:13:35,831 --> 00:13:37,033
and said some viral-ass shit.
256
00:13:37,167 --> 00:13:38,537
So, you wanna take this outside?
257
00:13:38,670 --> 00:13:40,039
'Cause I think they can
bring cameras outside.
258
00:13:40,173 --> 00:13:41,342
-Thank you.
-Sit down.
259
00:13:41,475 --> 00:13:42,978
-Sit down.
-Alright, then.
260
00:13:59,444 --> 00:14:01,181
Every kid right now
wants a face tat.
261
00:14:01,315 --> 00:14:04,154
Every kid right now
wants to be all tat,
262
00:14:04,287 --> 00:14:06,325
they wanna color
their hair different colors
263
00:14:06,458 --> 00:14:08,997
and get dreads and do this,
and it's just like...
264
00:14:09,866 --> 00:14:13,607
Y'all wanna be so unique,
but y'all doing the same thing!
265
00:14:13,740 --> 00:14:15,978
Just, who can do it stupider?
266
00:14:16,445 --> 00:14:18,683
That's what kids wanna see now.
That's what kids are seeing,
267
00:14:18,817 --> 00:14:20,353
so that's
what they think is cool.
268
00:14:20,486 --> 00:14:23,159
What they should be seeing is,
"Oh, look, this went gold,
269
00:14:23,292 --> 00:14:25,229
or this went platinum,
or da-da-da-da".
270
00:14:25,363 --> 00:14:28,537
And seeing people do
good things,
271
00:14:28,670 --> 00:14:30,641
seeing these motherfuckers
do good things.
272
00:14:30,908 --> 00:14:32,110
But no, what are they seeing?
273
00:14:32,243 --> 00:14:34,749
They're seeing fucking
them acting dumb,
274
00:14:34,882 --> 00:14:36,151
and fucking punks smashing
275
00:14:36,285 --> 00:14:37,988
the back of a fucking
expensive-ass car
276
00:14:38,122 --> 00:14:39,659
with a fucking golf club.
277
00:14:39,792 --> 00:14:42,230
So, now, a kid's gonna wanna go
in an empty parking lot
278
00:14:42,464 --> 00:14:44,167
when they see a nice car,
and they're like,
279
00:14:44,301 --> 00:14:45,604
"Oh, Pump did it, so come on!"
280
00:14:45,738 --> 00:14:47,541
And then, now look,
that kid's in jail.
281
00:14:47,675 --> 00:14:48,744
Wow, lovely.
282
00:14:49,545 --> 00:14:51,248
Because that's
what they think is cool.
283
00:14:51,381 --> 00:14:54,922
They're not trying to do music
because they see how...
284
00:14:55,123 --> 00:14:57,026
This is how Pump could get
up from the dirt,
285
00:14:57,260 --> 00:14:59,966
and come up and do this,
and could become this.
286
00:15:00,099 --> 00:15:01,402
They think that that's
what they have to do.
287
00:15:01,536 --> 00:15:02,972
They're not looking
at the music part
288
00:15:03,105 --> 00:15:04,742
'cause they're
just worried about that.
289
00:15:05,076 --> 00:15:06,378
That's the biggest problem
290
00:15:06,513 --> 00:15:09,719
with this whole fucking
shitshow of music.
291
00:15:10,019 --> 00:15:11,155
It's such a f...
292
00:15:11,288 --> 00:15:12,925
This industry is
such a fucking shitshow,
293
00:15:13,058 --> 00:15:14,161
it's disgusting.
294
00:15:14,662 --> 00:15:17,200
"Put this tattoo on your face,
dye your hair this color,
295
00:15:17,333 --> 00:15:19,939
and act like this,
and do this, and do that,"
296
00:15:20,072 --> 00:15:21,776
and it's like,
when you don't care,
297
00:15:21,910 --> 00:15:23,847
when there's nothing
for you to give a fuck about,
298
00:15:23,980 --> 00:15:25,416
you're just like, fuck it.
299
00:15:25,584 --> 00:15:28,088
You just act out and do
what the fuck you wanna do.
300
00:15:28,489 --> 00:15:31,696
I wasn't focused
on getting good grades,
301
00:15:31,996 --> 00:15:33,533
and staying
in the clubs at school,
302
00:15:33,667 --> 00:15:35,269
and not getting kicked out
of cheerleading or something.
303
00:15:35,403 --> 00:15:37,040
I didn't give a fuck
about none of that shit.
304
00:15:37,173 --> 00:15:39,044
I wasn't worried about the cops
that were getting called on me.
305
00:15:39,177 --> 00:15:41,749
I never had nothing
to care about.
306
00:15:42,050 --> 00:15:45,791
My mother wouldn't really try
to punish me, 'cause she...
307
00:15:46,291 --> 00:15:47,628
What are you...?
"Oh, you're gonna lock me
308
00:15:47,761 --> 00:15:49,297
in my room? I'm gonna
sneak out the window.
309
00:15:49,699 --> 00:15:51,201
Oh, you're gonna tell me
to stay in my room?
310
00:15:51,335 --> 00:15:52,838
Okay, I'm just gonna
have people come over
311
00:15:52,972 --> 00:15:53,974
and we're gonna
smoke this house,
312
00:15:54,107 --> 00:15:55,443
and you're gonna be pissed.
313
00:15:55,577 --> 00:15:57,046
So tell me, tell me
what you'd like to do?"
314
00:15:57,180 --> 00:15:58,249
Then she says she just
wouldn't punish me
315
00:15:58,382 --> 00:15:59,685
'cause there'd be
no way around it.
316
00:15:59,819 --> 00:16:01,756
She's not gonna stay home
and fucking hold my hand
317
00:16:01,890 --> 00:16:04,327
and watch me sit in the corner
the whole fucking time.
318
00:16:05,196 --> 00:16:07,000
In Florida, like, you can
fucking get
319
00:16:07,133 --> 00:16:08,269
from a nine-year-old.
320
00:16:08,402 --> 00:16:12,410
Like, it's not
an abnormal thing,
321
00:16:12,545 --> 00:16:14,849
especially the part
that I'm from, where people,
322
00:16:14,982 --> 00:16:16,586
like, don't care about anything.
323
00:16:16,719 --> 00:16:20,994
Like, it's, like, whatever.
Age literally means nothing.
324
00:16:21,461 --> 00:16:23,098
And I mean
in every way possible,
325
00:16:23,232 --> 00:16:25,303
age means nothing, no one cares.
326
00:16:26,405 --> 00:16:29,477
Little tablecloth,
little fucking leaf.
327
00:16:29,779 --> 00:16:31,516
The ones who haven't got
their face tatted yet,
328
00:16:31,649 --> 00:16:33,720
they will still get jobs,
they'll be okay.
329
00:16:33,854 --> 00:16:35,156
The other ones...
330
00:16:38,930 --> 00:16:41,168
You know, L. A., they're
used to the weirdness.
331
00:16:42,170 --> 00:16:43,807
Guy with a face tat is nothing.
332
00:16:44,207 --> 00:16:45,677
Even the guy
with his balls hanging out
333
00:16:45,811 --> 00:16:48,215
on the side of the street
is nothing in L. A.
334
00:16:50,286 --> 00:16:51,589
This next generation,
335
00:16:51,723 --> 00:16:54,227
they're coming into
some fucked up shit, man.
336
00:16:54,762 --> 00:16:57,233
Like, these kids nowadays
are like...
337
00:16:57,367 --> 00:16:58,537
I'm starting to see...
338
00:16:58,670 --> 00:17:00,172
I feel like an old man
and I'm only 22,
339
00:17:00,306 --> 00:17:01,876
and I look young but like...
340
00:17:02,778 --> 00:17:06,051
Man, I feel bad for this next
batch of kids, man.
341
00:17:06,184 --> 00:17:10,092
They're really entering a world,
like, a really dangerous world.
342
00:17:10,226 --> 00:17:11,295
I feel bad for them.
343
00:17:24,822 --> 00:17:27,327
They're the first generation
with technology.
344
00:17:27,460 --> 00:17:29,599
There's, like, three-year-olds
with fucking iPhones,
345
00:17:29,732 --> 00:17:30,667
like goddamn.
346
00:17:30,801 --> 00:17:32,938
They're being born
into something
347
00:17:33,072 --> 00:17:34,809
that we created, unfortunately.
348
00:17:34,942 --> 00:17:37,581
We created, you know,
like, popping Xans
349
00:17:37,715 --> 00:17:40,019
and doing all that shit,
so, unfortunately,
350
00:17:40,453 --> 00:17:42,023
I am part of that problem,
351
00:17:42,156 --> 00:17:45,429
and I apologize to the world
352
00:17:45,564 --> 00:17:47,868
and to the next generation
of kids for that,
353
00:17:48,035 --> 00:17:49,639
because this shit
just ain't cool.
354
00:17:49,772 --> 00:17:52,511
Like, people losing
their lives over this shit.
355
00:17:52,745 --> 00:17:55,918
We're just different, just like
the generation before you,
356
00:17:56,051 --> 00:17:58,155
and before them,
and before them,
357
00:17:58,289 --> 00:18:00,393
and before them,
we're just different.
358
00:18:00,527 --> 00:18:03,767
You won't understand this,
no matter how hard we try,
359
00:18:03,900 --> 00:18:05,136
like, to get you to.
360
00:18:05,403 --> 00:18:09,679
This generation is
run off of aesthetic
361
00:18:09,812 --> 00:18:10,948
and the way you look,
362
00:18:11,248 --> 00:18:12,685
rather than back
in the old days.
363
00:18:12,818 --> 00:18:15,189
It wasn't how you looked,
it was how you rapped.
364
00:18:16,693 --> 00:18:19,832
So, this generation runs off
face tattoos, you know,
365
00:18:19,966 --> 00:18:22,303
aesthetic, the way you dress,
the way you look,
366
00:18:22,437 --> 00:18:24,775
the way you act, your persona.
367
00:18:25,309 --> 00:18:27,213
That's another reason
that they don't like us,
368
00:18:27,347 --> 00:18:29,451
'cause they're like,
"Well, in 40 years,
369
00:18:29,585 --> 00:18:32,791
you're gonna have
saggy face tats."
370
00:18:32,925 --> 00:18:34,461
Well, guess what?
371
00:18:34,595 --> 00:18:36,566
Everybody else who's getting
face tats right now is too,
372
00:18:36,699 --> 00:18:40,607
and that's gonna be
our generation.
373
00:18:41,008 --> 00:18:42,611
I'm never gonna fall off.
374
00:18:42,745 --> 00:18:44,915
And anybody who said
I'd fell off,
375
00:18:45,584 --> 00:18:49,257
you're stupid
'cause I'm on TV, like,
376
00:18:49,391 --> 00:18:51,729
fucking three times
a fucking week.
377
00:19:00,479 --> 00:19:01,749
So, if you think
about hip hop
378
00:19:01,883 --> 00:19:04,855
in the mid to late-'90s,
you think of the...
379
00:19:04,989 --> 00:19:06,325
kinda the first moments
380
00:19:06,458 --> 00:19:09,164
where broader American
mainstream pop culture
381
00:19:09,297 --> 00:19:11,903
understood just
how potent hip hop was,
382
00:19:12,036 --> 00:19:13,439
both, as a musical force,
383
00:19:13,573 --> 00:19:17,313
but also an industry force
and a financial force.
384
00:19:17,681 --> 00:19:22,023
To say nothing of a contagion
like effect on style,
385
00:19:22,156 --> 00:19:24,595
art, film, etc.
386
00:19:24,862 --> 00:19:28,503
Hip hop became the lingua franca
of American pop
387
00:19:28,636 --> 00:19:32,043
long before most people
really understood that
388
00:19:32,176 --> 00:19:33,646
that's what was happening.
389
00:19:33,780 --> 00:19:36,619
These are flush years,
so you're going from Bad Boy,
390
00:19:36,919 --> 00:19:40,026
and then Roc-A-Fella,
and then into 50 Cent,
391
00:19:40,159 --> 00:19:42,865
and you're just like,
"Wow, this is never gonna end."
392
00:19:42,998 --> 00:19:44,434
This is just...
393
00:19:44,568 --> 00:19:45,837
This is what the next 30 years
are gonna look like.
394
00:19:45,971 --> 00:19:47,508
And then, of course,
at a certain point,
395
00:19:47,641 --> 00:19:49,377
the Internet comes
along and, like,
396
00:19:49,512 --> 00:19:52,518
yanks the stool out
from underneath everything.
397
00:20:08,583 --> 00:20:11,488
Rap as a genre
did a really good job
398
00:20:11,622 --> 00:20:13,092
of adjusting to the Internet,
399
00:20:13,225 --> 00:20:16,398
but the industry, as a whole,
did not do a good job.
400
00:20:16,599 --> 00:20:19,304
The radio only played,
like, 0.1% of what...
401
00:20:19,437 --> 00:20:20,874
of music I thought
was interesting.
402
00:20:21,007 --> 00:20:22,845
The idea that it was
all available out there,
403
00:20:22,978 --> 00:20:24,982
I mean, I remember the first
time I went on Napster.
404
00:20:25,116 --> 00:20:26,819
It was like, holy shit.
405
00:20:27,120 --> 00:20:29,324
Like, it's all here, all of it.
406
00:20:29,491 --> 00:20:31,562
But you also knew
it couldn't last forever.
407
00:20:33,800 --> 00:20:35,971
A wildly popular website
called Napster
408
00:20:36,104 --> 00:20:38,576
has changed the landscape
for pop music fans
409
00:20:38,710 --> 00:20:40,312
who download music
on the Internet.
410
00:20:40,446 --> 00:20:42,751
Downloading
music files isn't new,
411
00:20:42,885 --> 00:20:44,889
but using the web
to share music files
412
00:20:45,022 --> 00:20:48,963
among thousands of other fans
for free is not only new,
413
00:20:49,097 --> 00:20:50,466
it is controversial,
414
00:20:50,767 --> 00:20:55,409
creating a copying frenzy,
and it's all free to the user.
415
00:20:55,844 --> 00:20:58,015
You can't stop water,
you know what I mean?
416
00:20:58,148 --> 00:20:59,350
It's gonna find a way.
417
00:20:59,518 --> 00:21:00,921
You can't stop it.
418
00:21:01,054 --> 00:21:04,895
And the industry was very,
very slow to accept that.
419
00:21:05,029 --> 00:21:06,331
I think, at that point,
420
00:21:06,465 --> 00:21:08,770
they were so preoccupied
with playing defense,
421
00:21:08,937 --> 00:21:10,439
because they were seeing
their bottom line
422
00:21:10,574 --> 00:21:13,445
get jammed and jammed,
and halved and cut.
423
00:21:13,580 --> 00:21:15,082
I mean, these are people
who were selling
424
00:21:15,449 --> 00:21:18,155
half a million CDs,
a million CDs of, like,
425
00:21:18,288 --> 00:21:21,361
genuinely, like,
not-relevant artists.
426
00:21:21,829 --> 00:21:24,735
But because all you could
do was buy a CD,
427
00:21:25,136 --> 00:21:26,371
that was just like, you know,
428
00:21:26,506 --> 00:21:28,108
it's a false inflation
business model.
429
00:21:28,242 --> 00:21:29,879
And so, the flood starts,
430
00:21:30,212 --> 00:21:31,649
and, by the mid-2000s,
431
00:21:31,949 --> 00:21:34,020
I think hip hop realized
what it took
432
00:21:34,154 --> 00:21:35,891
everybody else
ten more years to realize.
433
00:21:36,024 --> 00:21:37,360
And, frankly,
in some of the genres,
434
00:21:37,493 --> 00:21:38,930
still haven't figured out.
435
00:21:39,063 --> 00:21:41,569
Obviously, in two years,
there'll be a million artists
436
00:21:42,036 --> 00:21:43,907
and there'll be a million
start-up labels.
437
00:21:44,040 --> 00:21:45,276
And, for the longest time,
438
00:21:45,877 --> 00:21:48,850
the labels' dominance have
kept the little man
439
00:21:48,983 --> 00:21:51,589
from participating
in the music business.
440
00:21:51,722 --> 00:21:53,492
They're screaming and crying
because they'll have
441
00:21:53,626 --> 00:21:54,829
to share the marketplace.
442
00:21:55,129 --> 00:21:57,099
The former rules are out
of the door, like...
443
00:21:57,233 --> 00:21:58,703
like an old baseball game.
444
00:21:58,837 --> 00:22:01,843
The new rules of music sharing,
music distribution,
445
00:22:01,976 --> 00:22:04,515
music exposure,
are now globalized.
446
00:22:04,648 --> 00:22:07,521
I'm working with people
in Silicon Valley on...
447
00:22:07,654 --> 00:22:12,029
on a way to work
with MP3s to make it
448
00:22:12,163 --> 00:22:15,336
free for the public,
and then, retraceable back
449
00:22:15,570 --> 00:22:17,641
to the artist having
control and money.
450
00:22:17,774 --> 00:22:21,248
But the thing about it,
the company actually,
451
00:22:21,381 --> 00:22:22,751
being, you know, the...
452
00:22:22,885 --> 00:22:24,588
Wait a minute.
453
00:22:24,722 --> 00:22:26,592
It's free to the publicand it's traceable back...
454
00:22:26,792 --> 00:22:28,897
back to the artistso that they have control?
455
00:22:29,030 --> 00:22:31,268
Makes revenue for the artist
and whatever team,
456
00:22:31,401 --> 00:22:32,905
hoping that they...
457
00:22:33,038 --> 00:22:34,274
Who pays
the revenue to the artist, then?
458
00:22:34,407 --> 00:22:35,544
I don't get this.
459
00:22:35,677 --> 00:22:36,579
Well, this company exists
out there.
460
00:22:36,712 --> 00:22:37,948
They're working on it now.
461
00:22:40,319 --> 00:22:42,824
SoundCloud,
it never became
462
00:22:42,958 --> 00:22:45,564
the biggest music site
on the Internet,
463
00:22:45,697 --> 00:22:47,366
but it was this like,
this very special place
464
00:22:47,500 --> 00:22:50,807
for this very special, like,
unique type of thing to come up.
465
00:22:50,941 --> 00:22:52,711
And it was like,
the first time was like,
466
00:22:52,844 --> 00:22:55,482
"Oh this is something kind
of new in music since Napster."
467
00:22:55,617 --> 00:22:57,554
Like it was the first kind
of music platform
468
00:22:57,688 --> 00:22:59,558
that I was like, "Wow,
there is something interesting
469
00:22:59,692 --> 00:23:01,629
happening here and there is
new types of songs
470
00:23:01,762 --> 00:23:03,566
that aren't
just on iTunes, either.
471
00:23:04,835 --> 00:23:07,541
Streaming has changed
the music industry completely.
472
00:23:07,941 --> 00:23:11,381
deals were just
being handed out like candy.
473
00:23:12,517 --> 00:23:14,187
Everyone that wanted
to be a rapper
474
00:23:14,320 --> 00:23:17,728
came in with a face tat,
came in with their hair dyed,
475
00:23:18,128 --> 00:23:21,434
came in with something crazy
so people would remember them.
476
00:23:21,769 --> 00:23:25,409
Initially, labels
were against streaming.
477
00:23:25,777 --> 00:23:27,547
And then, once it became clear
478
00:23:27,681 --> 00:23:31,054
that streaming was
an inevitability,
479
00:23:31,187 --> 00:23:34,628
what labels did is they found
a way to profit from streaming.
480
00:23:34,828 --> 00:23:36,565
So, this is the key thing.
481
00:23:36,999 --> 00:23:38,903
I do think streaming
would have eventually,
482
00:23:39,037 --> 00:23:41,842
become the norm, I think
it happenned quicker
483
00:23:41,976 --> 00:23:44,247
because labels decided to buy in
484
00:23:44,447 --> 00:23:47,186
and when they bought in,
they profited.
485
00:23:49,390 --> 00:23:51,261
It totally
removes the middle man,
486
00:23:51,394 --> 00:23:52,698
anybody could do something,
487
00:23:52,831 --> 00:23:54,568
you start to kind of find
interesting people.
488
00:23:55,169 --> 00:23:57,507
Kids in their bedroom
making this songs,
489
00:23:57,641 --> 00:23:58,943
putting them up in the Internet,
490
00:23:59,077 --> 00:24:02,851
going around gate keepers,
that's cool.
491
00:24:03,118 --> 00:24:05,590
They should do that like,
fuck the music industry
492
00:24:05,724 --> 00:24:07,628
and then, of course,
the music industry
493
00:24:07,928 --> 00:24:09,898
came right in
and co-opted all of it.
494
00:24:15,577 --> 00:24:18,850
It's almost comichow quickly it turned
495
00:24:19,183 --> 00:24:22,624
from "we hate you"to "we're in bed with you."
496
00:24:23,025 --> 00:24:26,164
A young generationonly understands
497
00:24:26,364 --> 00:24:30,039
how to consume music by pressing
play on a website,
498
00:24:30,172 --> 00:24:33,680
as opposed to pressing playon an iPod or anything else.
499
00:24:35,049 --> 00:24:38,221
The labels
are in with like,
500
00:24:38,355 --> 00:24:40,660
they're literally in bed
with streaming companies
501
00:24:40,794 --> 00:24:43,031
like, they're partners
and they invest
502
00:24:43,165 --> 00:24:46,839
in eachother
and pay eachother and so,
503
00:24:47,641 --> 00:24:50,112
the way that
they've kind of like,
504
00:24:50,814 --> 00:24:55,590
modified the entire
process of music discovery
505
00:24:55,724 --> 00:24:57,728
and made it just like,
marketing line,
506
00:24:57,928 --> 00:25:01,067
is kinda like, whack
and overwhelming to me.
507
00:25:04,942 --> 00:25:06,912
People who knew
about music would understand
508
00:25:07,046 --> 00:25:08,649
that there were
things on SoundCloud
509
00:25:08,850 --> 00:25:10,854
that didn't exist anywhere else.
510
00:25:11,121 --> 00:25:14,160
So, you have this whole kind
of shadow industry
511
00:25:14,427 --> 00:25:15,462
that was really robust,
512
00:25:15,897 --> 00:25:18,168
but it wasn't formalized
in the system.
513
00:25:18,335 --> 00:25:22,243
You couldn't ignore
Internet-only consumption.
514
00:25:22,376 --> 00:25:26,051
Internet-only consumption,
originally, was like a nuisance.
515
00:25:26,317 --> 00:25:28,455
And when Billboard decides,
At a certain point,
516
00:25:28,689 --> 00:25:30,392
"we're gonna take in streaming,"
517
00:25:30,827 --> 00:25:33,733
that's a... To me,
that's as radical as shift
518
00:25:33,866 --> 00:25:37,173
as when Billboard decides
to go to SoundScan in, like,
519
00:25:37,306 --> 00:25:38,976
'91 or whatever it is.
520
00:25:39,477 --> 00:25:41,247
The week before SoundScan,
521
00:25:41,615 --> 00:25:43,786
the number-one album
in the country is an REM album,
522
00:25:43,920 --> 00:25:46,057
and the week after SoundScan,
the number-one album
523
00:25:46,191 --> 00:25:47,794
in the country is
an N. W. A. album.
524
00:25:48,462 --> 00:25:51,902
The adoption of streaming
into the Billboard data
525
00:25:52,069 --> 00:25:54,240
is roughly a similar sea change.
526
00:26:03,626 --> 00:26:05,095
I think it was
an acknowledgement
527
00:26:05,229 --> 00:26:09,538
that the paths that music was
traveling, were changing,
528
00:26:10,005 --> 00:26:11,542
trying to accept that,
529
00:26:11,675 --> 00:26:13,846
hey, maybe more people are
exposed to a song
530
00:26:14,113 --> 00:26:18,088
on a Vine than they were
on a radio station.
531
00:26:18,355 --> 00:26:20,894
What you start to see
is a lot of artists
532
00:26:21,094 --> 00:26:23,198
who have a tremendous
presence online,
533
00:26:23,331 --> 00:26:27,139
but almost no presence
in radio or touring,
534
00:26:27,273 --> 00:26:28,810
or any of these other
conventional places,
535
00:26:28,943 --> 00:26:31,181
all of a sudden popping up
on various charts.
536
00:26:31,414 --> 00:26:34,688
But when I first saw what
was happening on SoundCloud,
537
00:26:34,822 --> 00:26:37,661
especially if you're 16,
17, 18 years old
538
00:26:37,928 --> 00:26:39,565
and you wanna be a rap star,
539
00:26:39,998 --> 00:26:41,869
who wants to be a rap star
the old-fashioned way?
540
00:26:42,069 --> 00:26:43,773
You can be a rap star this way.
541
00:26:56,498 --> 00:26:59,137
'Cause I moved to Florida
when I was a young kid,
542
00:26:59,270 --> 00:27:00,907
probably like, three
or four years old.
543
00:27:01,174 --> 00:27:04,581
And I lived almost everywhere
in South Florida,
544
00:27:04,715 --> 00:27:06,251
so I went to a lot
of different schools
545
00:27:06,384 --> 00:27:08,355
and I got kicked out of a lot
of different high schools.
546
00:27:17,072 --> 00:27:19,177
I was doing Xans
from the beginning.
547
00:27:19,310 --> 00:27:21,314
Like, Xans, personally,
I was doing that shit
548
00:27:21,447 --> 00:27:23,619
from the beginning, like,
I used to sell drugs.
549
00:27:23,753 --> 00:27:25,088
really, that's
what I used to do,
550
00:27:25,222 --> 00:27:26,992
and I was just like,
fuck it, I'mma rap.
551
00:27:27,359 --> 00:27:30,032
Esskeetit!
552
00:27:30,867 --> 00:27:33,071
Growing up in Florida, it's...
553
00:27:33,940 --> 00:27:35,209
You know, it's crazy.
554
00:27:35,342 --> 00:27:36,344
It's a lot of party,
555
00:27:36,712 --> 00:27:39,050
it's a lot of drugs,
it's a lot of, like, you know,
556
00:27:39,317 --> 00:27:41,689
a lot of everything.
It's, you know, it's not...
557
00:27:42,089 --> 00:27:43,893
Where I grew up,
it's not the best place.
558
00:27:53,513 --> 00:27:55,750
I moved... I moved
around really a lot.
559
00:27:56,050 --> 00:27:58,388
Like, I almost went, like,
everywhere around Miami from,
560
00:27:58,523 --> 00:28:03,098
like, Little Havana to Gardens
to Opa-locka, Carol City.
561
00:28:03,231 --> 00:28:05,068
I was really close
to Broward, it was, like,
562
00:28:05,335 --> 00:28:06,972
five, ten minutes
from Broward, or so.
563
00:28:07,106 --> 00:28:08,509
Since I was young, I just...
564
00:28:08,643 --> 00:28:11,147
I just always loved music,
from when I was young.
565
00:28:11,281 --> 00:28:13,251
For Halloween, I would just...
I was a kid.
566
00:28:13,385 --> 00:28:16,825
I would just dress like,
a rapper, myself, like...
567
00:28:17,259 --> 00:28:18,796
I always, like, liked music.
568
00:28:18,930 --> 00:28:20,465
I never knew it was gonna,
you know, happen,
569
00:28:20,600 --> 00:28:22,637
but I always wanted to do music,
570
00:28:22,771 --> 00:28:24,908
and I loved music
since I was a child.
571
00:28:25,610 --> 00:28:28,081
It was really everything
that you imagine it would be.
572
00:28:28,215 --> 00:28:32,624
It's, you know, Xans everywhere
and fights in the crowd,
573
00:28:32,757 --> 00:28:35,730
and you could feel that
that's where the action was
574
00:28:35,863 --> 00:28:37,466
if it didn't burn itself out.
575
00:28:37,667 --> 00:28:42,544
And this thing that seemed
very ad-hoc and kind of casual,
576
00:28:43,011 --> 00:28:45,583
like, probably
within three to six months was,
577
00:28:45,717 --> 00:28:47,386
like, very formalized.
578
00:28:47,520 --> 00:28:49,658
These kids were ahistorical.
579
00:28:50,125 --> 00:28:53,766
These kids were
high-energy and reckless.
580
00:28:54,635 --> 00:28:58,809
These kids really didn't care
about rap history, at all.
581
00:28:59,410 --> 00:29:01,247
I care about rap history,
you know?
582
00:29:01,381 --> 00:29:03,218
Like, these kids didn't.
583
00:29:03,819 --> 00:29:05,222
Not interested, not impressed.
584
00:29:05,355 --> 00:29:07,527
And so, you... you have
to start coming up
585
00:29:07,661 --> 00:29:09,463
with different approaches,
different frameworks,
586
00:29:09,598 --> 00:29:10,967
different ideologies.
587
00:29:11,100 --> 00:29:12,837
It was clear to me
that the incursion of these kids
588
00:29:12,971 --> 00:29:15,576
into hip hop was, like,
as much of a puncture
589
00:29:15,944 --> 00:29:18,883
as what was happening
with punk in the '70s.
590
00:29:19,283 --> 00:29:22,691
I hadn't seen that energy
at any show
591
00:29:22,891 --> 00:29:26,497
of any genre in 15 years.
592
00:29:26,632 --> 00:29:29,337
But looking at the kids
in the crowd,
593
00:29:29,771 --> 00:29:33,044
13, 15, 17, losing their shit.
594
00:29:33,579 --> 00:29:36,451
You can see their brains,
like, kinda like,
595
00:29:36,585 --> 00:29:39,190
becoming bigger,
and bigger, and bigger.
596
00:29:39,992 --> 00:29:41,962
There had been
this like, hyper-curated
597
00:29:42,096 --> 00:29:43,733
version of yourself
online, right?
598
00:29:43,866 --> 00:29:45,168
Like the "Instagram aesthetic,"
599
00:29:45,302 --> 00:29:47,406
the like, millennial
Paul Smith pink wall,
600
00:29:47,540 --> 00:29:49,310
kind of everything
hyper-curated,
601
00:29:49,443 --> 00:29:52,416
pop music like, Katy Perry
kinda pop type stuff.
602
00:29:52,550 --> 00:29:55,088
And then, the SoundCloud
kids were like,
603
00:29:55,455 --> 00:29:56,892
didn't give a shit
about any of that,
604
00:29:57,026 --> 00:29:58,495
and looked like shit
605
00:29:58,629 --> 00:30:00,933
and kind of embrassed like,
this "messyness" almost
606
00:30:01,100 --> 00:30:03,639
and it was the beginning
of this new aesthetic,
607
00:30:03,773 --> 00:30:05,375
which I think we are in now,
608
00:30:05,510 --> 00:30:07,781
which is more like this messy,
kinda "I don't care" attitude,
609
00:30:07,914 --> 00:30:09,250
like a "fuck you" attitude.
610
00:30:09,685 --> 00:30:12,957
Bro, Smokepurpp
shows, they are insane.
611
00:30:13,224 --> 00:30:15,462
If you haven't been
in a Smokepurpp show,
612
00:30:15,830 --> 00:30:16,865
you're missing out.
613
00:30:17,266 --> 00:30:19,905
I see... I see, like,
also compares it
614
00:30:20,038 --> 00:30:21,942
with the punk shit,
with the distorted base.
615
00:30:22,176 --> 00:30:24,581
It's really, like,
it's really punk.
616
00:30:33,031 --> 00:30:34,400
What you're seeing now
617
00:30:34,534 --> 00:30:37,640
is a lot of attitude first,
personality first.
618
00:30:37,807 --> 00:30:41,314
The most immediate
marketing venues
619
00:30:41,447 --> 00:30:45,255
are intimate, personal, visual.
620
00:30:45,590 --> 00:30:48,729
And so, you're gonna
get people who act out,
621
00:30:49,030 --> 00:30:51,535
you're gonna get
people who look unusual,
622
00:30:51,769 --> 00:30:54,574
you're gonna get people
who are extremely effective
623
00:30:54,708 --> 00:30:56,010
at communicating with a screen.
624
00:30:56,277 --> 00:30:58,883
In the hip hop of the '90s,
performing was, like,
625
00:30:59,016 --> 00:31:00,553
kind of a secondary concern.
626
00:31:00,887 --> 00:31:02,991
But now,
it's the dominant concern,
627
00:31:03,124 --> 00:31:06,264
certainly more than,
like, "rapping."
628
00:31:22,362 --> 00:31:25,202
I almost was, like,
"Well, this is gonna be niche.
629
00:31:25,435 --> 00:31:28,609
This is gonna be, like,
a weird, 12-month bubble."
630
00:31:28,943 --> 00:31:32,717
But it became clear that there
was a real organizing principle.
631
00:31:32,851 --> 00:31:34,153
There was a sonic ideology.
632
00:31:34,286 --> 00:31:36,357
Obviously, it helped
that a lot of the people
633
00:31:36,491 --> 00:31:39,096
of that generation came
from the same place,
634
00:31:39,598 --> 00:31:42,136
Broward County,
Florida, South Florida.
635
00:31:42,436 --> 00:31:46,512
And maybe cared more about
SpaceGhostPurpp than Drake.
636
00:32:07,620 --> 00:32:10,225
At this moment of,
like, peak smoothness,
637
00:32:10,660 --> 00:32:14,266
what happened on SoundCloud
was the polar opposite.
638
00:32:14,400 --> 00:32:16,872
We're talking heavy distortion,
639
00:32:17,206 --> 00:32:21,247
ridiculous bottom end,
real serrated base.
640
00:32:21,380 --> 00:32:24,588
Like, it's stuff that fuzzy
and sharp at the edges.
641
00:32:24,721 --> 00:32:29,330
You know, lyrically, like,
not dense whatsoever.
642
00:32:29,463 --> 00:32:32,904
A redux on, like, Reagan-era,
643
00:32:33,371 --> 00:32:36,545
me-generation, materialism,
644
00:32:36,678 --> 00:32:41,588
and sort of, like,
out for yourself-type mentality.
645
00:32:41,955 --> 00:32:48,034
Because it's like equal
parts trauma, and stress,
646
00:32:48,168 --> 00:32:51,708
and, like, anxiety,
but at the same time,
647
00:32:51,842 --> 00:32:54,313
you know, it's decadence
and it's a celebration.
648
00:32:54,614 --> 00:32:57,352
And so, you begin to see
songs that, frankly,
649
00:32:57,486 --> 00:33:02,029
functioned in this
very radically concise way
650
00:33:02,664 --> 00:33:05,736
become really popular,
and like, "Look at Me"
651
00:33:05,870 --> 00:33:08,074
is really the song that
changes everything.
652
00:33:18,328 --> 00:33:20,498
Probably the biggest conundrum
of covering hip hop
653
00:33:20,633 --> 00:33:25,475
in the last five years has been
how to deal with XXXTentacion.
654
00:33:25,710 --> 00:33:27,045
This is .
655
00:33:27,179 --> 00:33:29,016
But we're not talking
about being Colombian,
656
00:33:29,149 --> 00:33:31,655
I'm being interrupted.
Now, listen.
657
00:33:34,561 --> 00:33:37,165
I'mma ask everybody
to back off and get down.
658
00:33:37,399 --> 00:33:40,640
We're not starting the next song
until you back off and get down.
659
00:33:41,842 --> 00:33:43,378
Back off and get down.
660
00:33:43,512 --> 00:33:44,548
Yes.
661
00:33:45,917 --> 00:33:47,419
Hey, if you are over here,
662
00:33:47,554 --> 00:33:50,258
make some,
back off and get down!
663
00:33:50,392 --> 00:33:52,864
We're not
till you back off and get down.
664
00:33:52,997 --> 00:33:55,736
Back off, you hear that?
665
00:33:55,870 --> 00:33:57,774
Back off.
666
00:33:58,776 --> 00:34:00,045
Rabid fan base.
667
00:34:00,513 --> 00:34:02,316
Musically, pretty interesting.
668
00:34:02,517 --> 00:34:04,955
Really diverse influences.
669
00:34:05,222 --> 00:34:08,829
Hip hop, folk, rock, emo, etc.
670
00:34:08,963 --> 00:34:11,835
All these... All these things
doing together.
671
00:34:12,102 --> 00:34:18,147
Really pointed,
often pained lyrics.
672
00:34:18,682 --> 00:34:20,051
A lot of...
673
00:34:21,187 --> 00:34:23,792
tactile emotion in the music.
674
00:34:24,561 --> 00:34:27,466
Now listen. Are there
any motherfuckers left standing?
675
00:34:27,667 --> 00:34:29,203
Force that motherfucker
to get down!
676
00:34:29,336 --> 00:34:30,740
Right the fuck down.
677
00:34:31,708 --> 00:34:33,512
That's what the fuck
I'm talking about.
678
00:34:34,013 --> 00:34:35,015
Stay down.
679
00:34:35,148 --> 00:34:36,384
-Stay down!
Stop.
680
00:34:36,518 --> 00:34:37,754
Stay down.
681
00:34:40,258 --> 00:34:41,561
Stay down.
682
00:34:41,695 --> 00:34:44,834
Anytime I see any of you
motherfuckers hop on,
683
00:34:44,968 --> 00:34:46,370
I'm stopping the music.
684
00:34:46,505 --> 00:34:48,976
Do not ruin it for everyone.
Stay the fuck down.
685
00:34:49,176 --> 00:34:50,412
Play that shit.
686
00:34:51,815 --> 00:34:53,351
Stay down!
687
00:35:11,020 --> 00:35:15,796
Wait, wait, wait.
688
00:35:15,930 --> 00:35:17,800
[XXXTentacion and Ski Mask
The Slump God singing
689
00:35:17,934 --> 00:35:19,169
"What in XXXTarnation"]
690
00:35:57,914 --> 00:36:01,722
Of this generation,
X felt like the person
691
00:36:01,988 --> 00:36:06,765
primed to change the center
of the music conversation.
692
00:36:07,199 --> 00:36:09,470
Jah's an...
He's an artists' artist.
693
00:36:09,604 --> 00:36:13,311
Like, he's... he is,
in every sense of the word,
694
00:36:13,444 --> 00:36:17,219
every part of the creative
process, he is a part of.
695
00:36:17,386 --> 00:36:19,657
He never did anything
just to make money,
696
00:36:19,791 --> 00:36:22,396
or just for any type
of short-term gain.
697
00:36:22,530 --> 00:36:24,400
Like, everything was
carefully, carefully,
698
00:36:24,534 --> 00:36:26,605
carefully executed
for his brand.
699
00:36:26,738 --> 00:36:30,412
Like, I say he was a genius
because he was, and that's why,
700
00:36:30,579 --> 00:36:33,284
you know, all his supporters
feel so close to everything,
701
00:36:33,418 --> 00:36:36,658
because they know that he comes
with a certain level of truth.
702
00:36:55,763 --> 00:36:57,934
I often say, like,
the kids are always right.
703
00:36:58,367 --> 00:37:00,840
That's a flawed premise,
but I... but I do think
704
00:37:00,973 --> 00:37:05,683
you have to listen when kids are
glomming onto something.
705
00:37:06,016 --> 00:37:08,321
I think the thing that
you probably can't trust
706
00:37:08,454 --> 00:37:11,060
the kids on, is morality.
707
00:37:11,728 --> 00:37:13,632
The things that, as we age,
708
00:37:13,932 --> 00:37:17,272
just become sharper
to us, are fuzzy,
709
00:37:17,540 --> 00:37:20,278
I think, when you're young
and still developing.
710
00:37:20,780 --> 00:37:25,355
And so, I think it's easier
to see X as just, like,
711
00:37:25,656 --> 00:37:27,459
a great artist who's troubled
712
00:37:27,927 --> 00:37:33,772
if you're 16 or 17,
than if you're 36 or 37.
713
00:37:37,012 --> 00:37:38,849
When X would put out
an album and go number one,
714
00:37:38,982 --> 00:37:40,920
you're like... I'm like,
"What the fuck?"
715
00:37:41,053 --> 00:37:43,424
How is XXXTentacion's album
716
00:37:43,692 --> 00:37:45,996
number one in the country
right now?
717
00:37:46,297 --> 00:37:48,000
That's fucking crazy.
718
00:37:50,038 --> 00:37:53,444
The relationship
between him and his fans
719
00:37:53,579 --> 00:37:56,484
was so palpable and so real
and so, like,
720
00:37:56,618 --> 00:37:59,657
fostered, he's got
legions of teenagers.
721
00:37:59,958 --> 00:38:03,498
The only information
that they consume about him
722
00:38:03,832 --> 00:38:07,372
is from him, and so,
they don't give a shit
723
00:38:07,507 --> 00:38:10,679
about what figures
as XXXTentacion.
724
00:38:10,946 --> 00:38:13,184
It's almost, like,
tribal at that point,
725
00:38:13,317 --> 00:38:14,921
where it's like,
"I just, like, trust you,
726
00:38:15,054 --> 00:38:18,294
and you're the person giving
me the information."
727
00:38:18,862 --> 00:38:20,933
The separating the art
from the artist thing is, like,
728
00:38:21,066 --> 00:38:23,070
the oldest conversation
in the book almost, you know?
729
00:38:23,204 --> 00:38:26,812
And there is an interesting
discussion happening,
730
00:38:26,945 --> 00:38:29,617
where it's, like, we should
be challenging ourselves
731
00:38:29,751 --> 00:38:32,289
to be holding people
who are morally correct
732
00:38:32,422 --> 00:38:34,293
in an elevated way.
733
00:38:34,561 --> 00:38:37,199
Is that really fair to the art?
734
00:38:37,399 --> 00:38:39,236
Is that really fair
to the artist?
735
00:38:39,704 --> 00:38:41,575
Is that really fair to,
like, the medium
736
00:38:41,942 --> 00:38:44,647
in which the art is
being created?
737
00:38:44,948 --> 00:38:48,956
It's kind of like the question
of our times, now especially.
738
00:38:55,068 --> 00:38:57,005
How do you separate
the art from the artist?
739
00:38:57,138 --> 00:38:58,675
And is that something
we should do?
740
00:38:59,042 --> 00:39:01,313
Here is a figure that's
actually in modern day
741
00:39:01,715 --> 00:39:03,451
How do we handle this?
742
00:39:04,353 --> 00:39:06,390
Should we let
him get more famous
743
00:39:06,525 --> 00:39:08,427
or should we cut him off and...
744
00:39:08,562 --> 00:39:11,066
I think it was this like,
reckoning of like,
745
00:39:11,200 --> 00:39:12,670
Do we want accountability?
746
00:39:13,070 --> 00:39:15,776
Is Spotify gotta be
the one that suddenly holds
747
00:39:15,910 --> 00:39:17,747
people accountable,
is that what we want?
748
00:39:18,815 --> 00:39:20,586
With enough fans, you could
do whatever you want
749
00:39:20,719 --> 00:39:22,823
Are you selling yourself
as a controversial person?
750
00:39:22,957 --> 00:39:24,961
If you're selling yourself
as a controversial person,
751
00:39:25,194 --> 00:39:27,465
no matter how controversial
you are, people don't care
752
00:39:27,600 --> 00:39:28,835
'cause they expect
that from you.
753
00:39:28,969 --> 00:39:31,040
And as long as your fans
don't turn on you,
754
00:39:31,173 --> 00:39:33,745
you cannot
with impunity.
755
00:39:33,879 --> 00:39:36,483
That is the way that Internet is
constructed right now
756
00:39:36,618 --> 00:39:38,120
and that is the way
that our like,
757
00:39:38,254 --> 00:39:40,793
culture of fame is constructed,
758
00:39:40,926 --> 00:39:42,530
where there's almost
no nuisance either.
759
00:39:42,663 --> 00:39:44,801
I mean, if you think of stan
culture on the Internet,
760
00:39:44,934 --> 00:39:49,109
it is about blind fate
and to devoting yourself
761
00:39:49,243 --> 00:39:51,881
to this person, and if
you question that person
762
00:39:52,015 --> 00:39:54,821
or if you try to like,
you know, push back on them,
763
00:39:54,954 --> 00:39:57,793
Other stans will bash you
and you'll be sort of like,
764
00:39:57,927 --> 00:40:00,933
and exorcise from the community
so, we saw a lot of that.
765
00:40:01,066 --> 00:40:02,670
Those types of fandoms emerge
for these people
766
00:40:02,803 --> 00:40:04,273
because they came
from the Internet,
767
00:40:04,406 --> 00:40:05,910
they understood that very early.
768
00:40:11,855 --> 00:40:14,928
X spoke to a lot of kids.
769
00:40:17,232 --> 00:40:21,473
To me, the more definitive
X stuff is less the songs
770
00:40:21,875 --> 00:40:25,081
and more, like,
the Instagram sermons,
771
00:40:25,214 --> 00:40:28,154
and the IG lives,
and the conversations.
772
00:40:28,287 --> 00:40:30,191
If I'm not teaching people
how to make money,
773
00:40:30,325 --> 00:40:32,095
if I'm not teaching people
how to love themselves,
774
00:40:32,228 --> 00:40:34,166
if I'm not teaching people
how to do everything
775
00:40:34,299 --> 00:40:36,203
they wanna do with their lives,
then who the fuck am I?
776
00:40:36,370 --> 00:40:40,478
Someone who really valued
one-to-one communication,
777
00:40:41,080 --> 00:40:43,217
tried to, like, offer
words of positivity
778
00:40:43,351 --> 00:40:45,421
to fans and to fellow artists.
779
00:40:45,789 --> 00:40:50,633
A tough personality to kinda
get your head around.
780
00:40:53,337 --> 00:40:54,574
Yo.
781
00:40:58,180 --> 00:40:59,316
Hold on.
782
00:40:59,717 --> 00:41:02,890
Listen, listen, listen,
listen, listen, listen.
783
00:41:03,224 --> 00:41:04,861
Listen.
784
00:41:06,598 --> 00:41:08,300
No matter what happens,
785
00:41:08,835 --> 00:41:10,806
I need you guys to make
a promise to me.
786
00:41:11,040 --> 00:41:13,912
I need one thing from you,
just one thing.
787
00:41:14,079 --> 00:41:16,350
And I don't ask
for much from my fans.
788
00:41:17,285 --> 00:41:19,557
And the promise I want
you to make to me is that,
789
00:41:19,691 --> 00:41:22,362
no matter what happens,
no matter what you face,
790
00:41:22,495 --> 00:41:26,070
no matter who you lose,
no matter what happens,
791
00:41:26,203 --> 00:41:27,439
you do not give up.
792
00:41:27,573 --> 00:41:28,742
I need you to make
that promise to me.
793
00:41:31,781 --> 00:41:33,351
make that promise to me.
794
00:41:36,023 --> 00:41:39,597
You know, I know I can't give
each and every individual
795
00:41:39,731 --> 00:41:43,037
in here how fucking hard
, I get it.
796
00:41:43,538 --> 00:41:45,008
I understand.
797
00:41:45,141 --> 00:41:47,713
My energy and my love
and my heart is fully with you.
798
00:41:51,688 --> 00:41:53,190
And I appreciate...
799
00:42:07,419 --> 00:42:08,655
Listen.
800
00:42:09,189 --> 00:42:11,360
I'm passing you, listen.
801
00:42:12,028 --> 00:42:13,799
I'm passing you this lesson.
802
00:42:14,499 --> 00:42:16,036
Once you leave this building,
803
00:42:16,236 --> 00:42:20,144
something good is gonna happen
to each and every one of you.
804
00:42:20,278 --> 00:42:21,246
You got my word.
805
00:42:25,021 --> 00:42:28,160
My name is XXX and I
, thank you.
806
00:42:44,059 --> 00:42:45,963
When X got out of jail,
807
00:42:47,165 --> 00:42:51,574
I remember he did some shows
I'd, like, follow on Instagram,
808
00:42:51,808 --> 00:42:53,912
and he'd be, like,
jumping off balconies
809
00:42:54,045 --> 00:42:56,918
and getting into fights.
And, honestly,
810
00:42:57,051 --> 00:42:58,688
we had a conversation
here where I was, like,
811
00:42:58,822 --> 00:43:01,226
"Should we write
an advance obituary for him?"
812
00:43:01,828 --> 00:43:03,364
'cause it just seemed...
813
00:43:04,166 --> 00:43:08,742
volatile, and liable
to blow, at any moment.
814
00:43:14,787 --> 00:43:17,258
Signal 33,just occurred.
815
00:43:17,425 --> 00:43:22,202
3671 North 60th,at RIVA Motorsports.
816
00:43:29,082 --> 00:43:31,688
Several gunshots,possibly a drive-by.
817
00:43:31,855 --> 00:43:33,959
No description on the subject.
818
00:43:37,867 --> 00:43:41,708
Someone in a black BMW 3X.
819
00:43:42,676 --> 00:43:46,751
This is how we process
death in, you know, the 2010s.
820
00:43:46,885 --> 00:43:49,289
Like, it's presented
to you on your phone.
821
00:43:49,757 --> 00:43:51,694
That's the moment
where it's like, no.
822
00:43:52,028 --> 00:43:57,305
Real things, real people,
real consequences, real lives.
823
00:43:57,706 --> 00:44:00,311
Breaking newsfrom Deerfield Beach, Florida.
824
00:44:00,444 --> 00:44:02,783
Authorities are investigatingthe fatal shooting
825
00:44:02,917 --> 00:44:05,154
of rapper XXXTentacion,
826
00:44:05,288 --> 00:44:07,693
as he was gunned downleaving RIVA Motorsports
827
00:44:07,827 --> 00:44:10,331
in his black BMW i8.
828
00:44:10,566 --> 00:44:11,835
The 20-year-old rapper,
829
00:44:11,968 --> 00:44:13,772
whose real name isJahseh Onfroy,
830
00:44:13,905 --> 00:44:16,176
was approachedby two armed suspects,
831
00:44:16,310 --> 00:44:18,748
and at least one firedin what authorities say
832
00:44:18,882 --> 00:44:20,384
was an attempted robbery.
833
00:44:20,686 --> 00:44:21,955
The suspects fled the scene
834
00:44:22,088 --> 00:44:23,825
and Onfroy was takento the hospital,
835
00:44:23,959 --> 00:44:25,428
where he was pronounced dead.
836
00:44:25,662 --> 00:44:29,269
Tonight, Kanye West tweeted,quote, "Rest in peace.
837
00:44:29,469 --> 00:44:31,574
I never told youhow much you inspired me
838
00:44:31,708 --> 00:44:32,910
when you were here."
839
00:44:33,578 --> 00:44:36,016
Hundreds of people have gathered
in the Fairfax District
840
00:44:36,149 --> 00:44:38,120
tonight in a vigilfor the late rapper.
841
00:44:38,254 --> 00:44:39,891
Police are also out in force,
842
00:44:40,024 --> 00:44:41,828
making sure things donot get out of hand.
843
00:44:46,571 --> 00:44:48,508
Over 1,000people are in the street
844
00:44:48,642 --> 00:44:51,213
near Melrose,
completely covering the street.
845
00:44:51,548 --> 00:44:53,083
There are peopleon top of buildings,
846
00:44:53,217 --> 00:44:55,121
dancing aroundand jumping off roofs,
847
00:44:55,254 --> 00:44:58,929
and the LAPD was having a realhard time containing them.
848
00:45:01,701 --> 00:45:03,838
Tuesday nightfans also held a walk
849
00:45:03,972 --> 00:45:06,009
in X's memoryto stop the violence.
850
00:45:06,143 --> 00:45:09,316
We trynna preach today
to put the guns down, man.
851
00:45:09,617 --> 00:45:12,856
Stop all the... all the killing,
all the senseless violence.
852
00:45:12,990 --> 00:45:14,292
It gotta stop, man.
853
00:45:14,426 --> 00:45:16,631
We losing too many.
Now look who we lost.
854
00:45:16,831 --> 00:45:18,802
We lost a Broward County legend.
855
00:45:21,674 --> 00:45:24,614
I knew kids were gonna
feel about X's passing
856
00:45:25,281 --> 00:45:27,820
kinda on a Kurt Cobain way.
857
00:45:29,022 --> 00:45:31,426
Because hedoesn't wanna be known for...
858
00:45:31,661 --> 00:45:35,034
being a drug addict, he doesn't
wanna be known for being
859
00:45:35,201 --> 00:45:38,775
a loser, or anything the rest of
the world called him, you know?
860
00:45:38,909 --> 00:45:42,048
People over 32, they are...
They're not meant to understand
861
00:45:42,181 --> 00:45:43,818
what Kurt... Kurt was,like I say,
862
00:45:43,952 --> 00:45:45,354
he was put hereto irritate them.
863
00:45:45,756 --> 00:45:47,793
You know, these peoplegrew up in the '60s
864
00:45:47,927 --> 00:45:49,462
with a generation gap, and now,
865
00:45:49,597 --> 00:45:51,333
they're really pissedthat there's another one.
866
00:45:52,536 --> 00:45:54,540
Two years ago,
two or three years ago,
867
00:45:54,674 --> 00:45:57,045
boyfriend
was just getting out of jail
868
00:45:57,378 --> 00:45:59,984
at the Broward County Main Jail,
where X was at.
869
00:46:00,217 --> 00:46:02,088
He came in the car, said,
"Let me see your phone,"
870
00:46:02,221 --> 00:46:04,827
typed in "XXX look at me"
and played the song,
871
00:46:04,961 --> 00:46:06,263
and I'm like,
"what the fuck is this?
872
00:46:06,396 --> 00:46:07,365
What is this?"
873
00:46:07,700 --> 00:46:09,637
There was something
about him that just, like,
874
00:46:09,770 --> 00:46:10,973
made him stand out.
875
00:46:11,173 --> 00:46:13,043
He was just such
a powerful person.
876
00:46:13,277 --> 00:46:14,814
Everyone's kids are
gonna know about it.
877
00:46:14,947 --> 00:46:16,517
He's gonna be one
of those things
878
00:46:16,651 --> 00:46:18,955
that stick out in...
879
00:46:19,222 --> 00:46:20,257
in music.
880
00:46:30,344 --> 00:46:32,048
Yeah, I think... I mean,
I think losing an idol
881
00:46:32,181 --> 00:46:34,620
is a very difficult thing,
whether it's shootings
882
00:46:34,754 --> 00:46:38,093
in the neighborhoods
or the death of friends
883
00:46:38,227 --> 00:46:39,830
or folks at school.
884
00:46:40,097 --> 00:46:42,703
These are all events
that have an impact,
885
00:46:42,836 --> 00:46:45,575
a lasting impact, and
we can't underestimate that.
886
00:46:46,109 --> 00:46:47,680
I know there's
a lot of shock value
887
00:46:47,813 --> 00:46:50,819
in the SoundCloud generation,
but I do think it's sincere.
888
00:46:50,952 --> 00:46:52,388
It doesn't feel cheap to me.
889
00:46:52,523 --> 00:46:55,595
I do think it's people coming
from tough circumstances
890
00:46:55,729 --> 00:46:58,802
who are choosing to go all in.
891
00:47:01,073 --> 00:47:05,348
What the Broward SoundCloud
kids had,
892
00:47:05,916 --> 00:47:08,688
they understood that
you can be rageful
893
00:47:08,822 --> 00:47:10,224
or you can be frustrated,
894
00:47:10,391 --> 00:47:12,395
but what those kids
understood is,
895
00:47:12,529 --> 00:47:15,669
if it didn't have a sound,
kinda didn't matter.
896
00:47:16,403 --> 00:47:18,140
But I think
what you're gonna see
897
00:47:18,474 --> 00:47:23,518
are people influenced by X
and his flexibility
898
00:47:23,651 --> 00:47:29,864
and fluidity between the genre
and raw access of emotion.
899
00:47:30,197 --> 00:47:32,135
And, again, you see
this with Peep as well,
900
00:47:32,268 --> 00:47:33,605
though on a very different way.
901
00:47:33,738 --> 00:47:36,978
And obviously, there've been
tensions around.
902
00:47:37,178 --> 00:47:40,017
Are Peep and X complementary?
Are they sort of at odds?
903
00:47:40,484 --> 00:47:42,188
But I do think
they were, probably,
904
00:47:42,321 --> 00:47:45,695
the two people best suited
to carry some of the lessons
905
00:47:45,829 --> 00:47:48,535
of that era into, like,
the broader mainstream,
906
00:47:48,668 --> 00:47:51,006
and now we don't have
either of them.
907
00:47:53,611 --> 00:47:55,081
This is my friend Peep.
908
00:47:56,751 --> 00:48:00,424
This... His name is Lil Peep,
but it's Peep .
909
00:48:00,659 --> 00:48:01,828
-Yeah.
-The third.
910
00:48:01,961 --> 00:48:02,996
The third, nigga.
911
00:48:03,631 --> 00:48:05,969
He been rocking with me
before his fame.
912
00:48:06,103 --> 00:48:07,639
If you wasn't on Skid Row,
you not our homie.
913
00:48:07,773 --> 00:48:09,008
That's right.
914
00:48:09,142 --> 00:48:10,010
You can't come
to the new .
915
00:48:10,144 --> 00:48:11,146
That's a fact.
916
00:48:11,279 --> 00:48:12,649
at the lofters.
917
00:48:12,783 --> 00:48:14,119
If you wasn't at the lofters,
you don't know.
918
00:48:14,252 --> 00:48:16,356
Like... He was at the lofters.
919
00:48:16,490 --> 00:48:17,926
Yeah, Matt...
Matt was there in spirit.
920
00:48:18,060 --> 00:48:20,231
Matt was there in spirit.
Matt was there.
921
00:48:20,364 --> 00:48:22,970
What was the first time
I had split?
922
00:48:23,103 --> 00:48:25,040
I was like six
or seven years old.
923
00:48:25,776 --> 00:48:27,378
He does already like to be seen.
924
00:48:29,282 --> 00:48:31,052
-Show was tight.
-We go back.
925
00:48:31,186 --> 00:48:33,457
-We go way back.
-I'm his big bro.
926
00:48:33,758 --> 00:48:34,794
Yeah.
927
00:48:35,060 --> 00:48:37,465
-Wanna get lit?
-Oh, my gosh.
928
00:48:37,599 --> 00:48:38,535
Some fidget spinners.
929
00:48:38,668 --> 00:48:39,637
Goddamn!
930
00:48:39,770 --> 00:48:40,705
You can't .
931
00:48:40,839 --> 00:48:41,974
We in Peep's trailer, bro.
932
00:48:42,475 --> 00:48:46,049
Peep got the rich trailer.
He got more views than me.
933
00:48:46,684 --> 00:48:48,655
He got more photos an all.
934
00:48:48,788 --> 00:48:50,124
What do we got here?
935
00:48:51,359 --> 00:48:53,565
Antwon, you know,
just a little bro.
936
00:48:53,865 --> 00:48:55,669
He started making music
like last Thursday.
937
00:48:55,802 --> 00:48:57,238
I'm little bro? Dude, I'm older.
938
00:48:57,371 --> 00:48:58,608
-I'm little bro?
-Yeah.
939
00:48:58,741 --> 00:49:00,010
I'm about to put him
on big time in the game.
940
00:49:00,144 --> 00:49:01,079
You know what I'm saying.
941
00:49:01,213 --> 00:49:02,381
Yeah. Next up, bro, I'm next up.
942
00:49:02,516 --> 00:49:04,052
-I'm the OG.
-Yeah, I'm old, nigga.
943
00:49:04,319 --> 00:49:06,423
I feel like Justin Timberlake,
you know?
944
00:49:07,091 --> 00:49:09,362
I feel... No, I don't even feel
like Justin Timberlake,
945
00:49:09,496 --> 00:49:13,170
I feel like... like... Rihanna.
946
00:49:13,705 --> 00:49:16,611
You gotta aim bigger, be...
Ricky Martin.
947
00:49:16,744 --> 00:49:18,180
I feel like Madonna.
948
00:49:19,382 --> 00:49:20,919
Be, uh, Romeo Santos.
949
00:49:21,052 --> 00:49:24,058
I feel like Madonna/Matt Ox,
you know?
950
00:49:24,259 --> 00:49:25,695
A combination of the two.
951
00:49:35,447 --> 00:49:36,751
I'm always overwhelmed.
952
00:49:37,018 --> 00:49:41,527
I get overwhelmed by, uh,
breakfast when I wake up to eat.
953
00:49:42,061 --> 00:49:45,367
-I get overwhelmed by...
-Breakfast?
954
00:49:45,501 --> 00:49:46,637
By anything.
955
00:49:46,938 --> 00:49:51,079
I get overwhelmed by large
French fries at McDonald's.
956
00:49:52,315 --> 00:49:53,350
A lot of shit.
957
00:49:53,718 --> 00:49:56,256
I'm always overwhelmed,
you know?
958
00:49:56,456 --> 00:49:58,728
But I'm always high
in this world.
959
00:50:01,767 --> 00:50:03,003
Same.
960
00:50:10,852 --> 00:50:13,625
I remember when I,
when I interviewed Peep, I...
961
00:50:14,793 --> 00:50:19,637
I rarely feel an urge
towards protection.
962
00:50:22,843 --> 00:50:24,212
I mean, he took
a Xanax in front of me,
963
00:50:24,345 --> 00:50:25,682
you know, like mid-interview.
964
00:50:26,349 --> 00:50:27,786
There was no filter,
965
00:50:28,153 --> 00:50:32,161
and no protective outer shell.
966
00:50:33,731 --> 00:50:35,669
But that was
also clear in the music.
967
00:50:37,471 --> 00:50:40,645
When I think of, like,
the most affecting music
968
00:50:40,779 --> 00:50:44,887
of his generation, like,
it's... they're Peep songs.
969
00:50:45,054 --> 00:50:47,191
Like a Peep feeling.
970
00:50:58,748 --> 00:51:02,522
I would just phone Peep
and smoke weed and pop Xans,
971
00:51:02,656 --> 00:51:05,027
and... just relate
it to his pain.
972
00:51:05,160 --> 00:51:08,801
And "Star Shopping" was
the first song I heard by him,
973
00:51:08,935 --> 00:51:10,037
and I was like,
974
00:51:10,939 --> 00:51:13,678
"Can it... Can a song get
more beautiful than this?
975
00:51:13,811 --> 00:51:15,047
Like, Jesus."
976
00:51:15,314 --> 00:51:17,519
And then I learned that,
like, that was one of his,
977
00:51:17,653 --> 00:51:19,122
like, first songs,
and I was like,
978
00:51:19,255 --> 00:51:20,491
"My God, like,
979
00:51:20,959 --> 00:51:24,265
it's just such a beautiful
fucking song, dude."
980
00:51:24,533 --> 00:51:28,106
Then you start going down,
looking at his discography
981
00:51:28,240 --> 00:51:30,845
and all his music,
and then I was...
982
00:51:30,979 --> 00:51:32,281
I was hooked.
983
00:51:32,415 --> 00:51:35,387
He spawned the likes
of all these copycats
984
00:51:35,522 --> 00:51:37,224
that are trying to imitate.
985
00:51:37,358 --> 00:51:40,497
Like, you go
down Melrose in L. A.
986
00:51:40,632 --> 00:51:44,573
and you're going to see
30 Lil Peep lookalikes,
987
00:51:44,707 --> 00:51:49,015
just trying to dress like him
and, "oh, I'm so fucking goth,
988
00:51:49,148 --> 00:51:50,919
and I'm so fucking this," but...
989
00:51:51,353 --> 00:51:54,392
And he honestly inspired me too.
990
00:51:54,760 --> 00:51:59,435
He took these intuitive cadences
and flow patterns,
991
00:51:59,570 --> 00:52:02,676
and things that he learned
from hip hop, and...
992
00:52:03,645 --> 00:52:05,982
imported them into a totally
different framework.
993
00:52:06,116 --> 00:52:09,957
And I remember the first time
hearing his music,
994
00:52:10,090 --> 00:52:12,896
hearing the Crybaby tape
or whatever, and just like...
995
00:52:13,497 --> 00:52:15,434
It was like, that's it.
996
00:52:15,702 --> 00:52:16,704
They did it.
997
00:52:16,837 --> 00:52:18,173
It's done, nobody has
to do it anymore.
998
00:52:18,340 --> 00:52:19,576
It's done.
999
00:52:21,313 --> 00:52:22,582
He was only 21.
1000
00:52:22,716 --> 00:52:25,889
Emerging rapper Lil Peepdied last night
1001
00:52:26,022 --> 00:52:29,362
right before he wasset to perform in Tucson.
1002
00:52:29,495 --> 00:52:32,803
My brother just died
in my arms, man.
1003
00:52:33,771 --> 00:52:36,744
I'm done with this shit,
man, forever.
1004
00:52:36,877 --> 00:52:38,413
Fuck this shit.
1005
00:52:38,548 --> 00:52:41,453
Tucson police
say they found Lil Peep
1006
00:52:41,587 --> 00:52:43,390
unresponsive inside
of his tour bus
1007
00:52:43,524 --> 00:52:44,960
from an apparent drug overdose.
1008
00:52:45,260 --> 00:52:48,835
People, like, rapping today is,
like... it's just, like,
1009
00:52:48,968 --> 00:52:52,375
influenced by drugs
and suicide like that.
1010
00:52:52,709 --> 00:52:55,280
People just, "Oh, it's
just another rapper,
1011
00:52:55,414 --> 00:52:57,318
just it's whatever," but
people need to understand
1012
00:52:57,451 --> 00:52:59,155
that he was actually
calling for help.
1013
00:53:00,925 --> 00:53:03,898
Seeing the videos,
there's always fucking videos.
1014
00:53:04,165 --> 00:53:06,904
Why is there always fucking
videos, you know what I mean?
1015
00:53:07,104 --> 00:53:08,340
I hate that shit.
1016
00:53:08,473 --> 00:53:09,710
'Cause, like, no,
I'm not gonna watch it,
1017
00:53:09,843 --> 00:53:12,281
but I do end up watching
it 'cause...
1018
00:53:12,816 --> 00:53:16,156
okay, I didn't... I didn't
wanna believe it, you know?
1019
00:53:16,423 --> 00:53:19,095
I was waiting for so much
more music from...
1020
00:53:19,395 --> 00:53:20,464
from Lil Peep.
1021
00:53:20,732 --> 00:53:23,470
Legends never die
and energy lives forever.
1022
00:53:23,604 --> 00:53:26,744
Rest in peace, X, Peep,
and everyone that's after.
1023
00:53:29,850 --> 00:53:32,455
My first tour with Peep,
you know what I'm saying?
1024
00:53:32,589 --> 00:53:35,628
We shared a room like, on a tour
me and him shared a room,
1025
00:53:35,762 --> 00:53:38,400
so, we were really close, bro.
1026
00:53:39,135 --> 00:53:43,911
He was just like, a fun,
positive person, you know?
1027
00:53:44,580 --> 00:53:47,652
He was just a cool person,
he reminded me a lot of me.
1028
00:53:48,019 --> 00:53:50,190
You know what I'm saying?
He was like a mirror, almost.
1029
00:53:50,324 --> 00:53:51,727
Reminded me of myself.
1030
00:53:52,596 --> 00:53:55,568
We were really close
and I miss Peep everyday.
1031
00:53:55,969 --> 00:53:58,741
Miss X everyday, miss
all my dead homies everyday.
1032
00:54:05,287 --> 00:54:06,557
Shit, man.
1033
00:54:07,124 --> 00:54:09,128
You can tell a pressed Xan.
1034
00:54:09,563 --> 00:54:10,932
Like, come on now.
1035
00:54:11,099 --> 00:54:12,334
It looks weird.
1036
00:54:12,569 --> 00:54:14,272
So, they're think
they're doing Xans,
1037
00:54:14,405 --> 00:54:16,544
but usually it's,
like, Fentanyl.
1038
00:54:17,044 --> 00:54:18,413
Fentanyl bomb.
1039
00:54:18,548 --> 00:54:19,883
But, like, lowkey,
Fentanyl's a hell of a drug,
1040
00:54:20,017 --> 00:54:21,821
so if they got the dose right,
I ain't tripping.
1041
00:54:22,321 --> 00:54:25,562
But, hey, we had a epidemic over
there, was like .
1042
00:54:25,695 --> 00:54:27,465
I died and came back from it.
1043
00:54:27,599 --> 00:54:29,001
Yeah, the Xans was
killing people
1044
00:54:29,135 --> 00:54:31,473
because they got the dosage
wrong, so it was like...
1045
00:54:31,907 --> 00:54:35,548
So much Fentanyl, so you take
it and you start puking,
1046
00:54:35,682 --> 00:54:37,118
and you gotta go
to the hospital.
1047
00:54:37,251 --> 00:54:39,857
But, bro, I've seen this man
die, like, ten times.
1048
00:54:44,132 --> 00:54:48,273
The relationship between
early trauma and substance use
1049
00:54:48,406 --> 00:54:49,977
and addictions is remarkable.
1050
00:54:50,110 --> 00:54:53,518
In other words, when younger
people are suffering
1051
00:54:53,651 --> 00:54:57,491
from either deprivation
or toxic exposure,
1052
00:54:57,626 --> 00:55:00,063
the likelihood that
they're going to use
1053
00:55:00,197 --> 00:55:02,569
and rely upon substances
1054
00:55:02,836 --> 00:55:05,542
and become addicted
is remarkable,
1055
00:55:05,675 --> 00:55:07,411
and can lead to some
1056
00:55:07,546 --> 00:55:09,415
of the epidemics
that we're seeing.
1057
00:55:14,158 --> 00:55:17,766
There's a clear opiate
epidemic in our country,
1058
00:55:17,933 --> 00:55:19,770
and in some places worse
than others.
1059
00:55:21,372 --> 00:55:24,847
Control of the pharmaceutical
industry is a big challenge.
1060
00:55:24,980 --> 00:55:28,721
There's a lot of incentive
to make drugs and sell them.
1061
00:55:28,855 --> 00:55:31,492
Anxiety and depression
rates in younger people
1062
00:55:31,627 --> 00:55:34,332
are increasing,
and it's not clear
1063
00:55:34,666 --> 00:55:36,837
whether that's because we're
looking more carefully
1064
00:55:37,104 --> 00:55:39,275
and we're detecting
it more effectively,
1065
00:55:39,408 --> 00:55:40,912
or whether, in fact,
1066
00:55:41,045 --> 00:55:42,883
it's more people
that are suffering
1067
00:55:43,183 --> 00:55:44,620
for a variety of reasons.
1068
00:55:44,786 --> 00:55:46,957
And we're from, like,
a shitty-ass town.
1069
00:55:47,124 --> 00:55:49,596
Like, nothing happens
here, and so,
1070
00:55:49,730 --> 00:55:52,702
for someone to actually make
it out here, is, like...
1071
00:55:53,003 --> 00:55:54,472
It's insane.
1072
00:55:58,614 --> 00:56:01,486
There's very obviously
a drug problem
1073
00:56:01,787 --> 00:56:05,193
with young people, and it's very
obviously a Fentanyl problem.
1074
00:56:05,862 --> 00:56:09,435
What you're seeing is
a lot of sadness,
1075
00:56:09,736 --> 00:56:13,476
a lot of pain, a lot of attempts
at self-medication,
1076
00:56:13,878 --> 00:56:16,216
and not a lot of oversight,
1077
00:56:16,382 --> 00:56:20,257
from governmental oversight
to legal oversight.
1078
00:56:20,424 --> 00:56:24,365
It's people feeling their way
to some kind of resolution
1079
00:56:24,498 --> 00:56:27,304
of pain, and, when you do
it on your own,
1080
00:56:27,739 --> 00:56:29,509
you're not gonna have
all the information.
1081
00:56:30,043 --> 00:56:32,114
You know, tragic things
happen, but...
1082
00:56:32,616 --> 00:56:34,720
is it representative
of a larger issue?
1083
00:56:34,853 --> 00:56:36,957
It's definitely representative
of a larger issue.
1084
00:56:37,224 --> 00:56:41,767
My fear is that it's gonna
take more losing people
1085
00:56:41,900 --> 00:56:44,472
to wake
certain people up and say,
1086
00:56:44,606 --> 00:56:46,009
"Maybe we should think
harder about this."
1087
00:56:46,142 --> 00:56:47,411
That's my fear.
1088
00:56:47,545 --> 00:56:50,050
Any artist
who decides to talk
1089
00:56:50,183 --> 00:56:53,023
about drugs or, like,
go that route,
1090
00:56:53,390 --> 00:56:56,630
a lot of them are coming
from a place of authenticity.
1091
00:56:56,864 --> 00:57:00,939
Who are we to tell an artist
that they can't make a song
1092
00:57:01,172 --> 00:57:05,949
about lean and coke and Xan,
and whatever the fuck that,
1093
00:57:06,182 --> 00:57:09,589
you know, they have used
or gone through an experience?
1094
00:57:09,723 --> 00:57:12,762
I think that some people are
coming from a real place
1095
00:57:12,896 --> 00:57:16,169
with that stuff, and, like,
it feels really horrible to try
1096
00:57:16,302 --> 00:57:19,810
to police their expression
because we're sensitive
1097
00:57:19,943 --> 00:57:22,448
about the effect
that it'll have once
1098
00:57:22,582 --> 00:57:24,051
it gets out there in the world.
1099
00:57:34,840 --> 00:57:39,750
Same reason I feel the need
to take so many and,
1100
00:57:40,484 --> 00:57:42,822
you know, we just...
we just wanna numb the pain
1101
00:57:42,956 --> 00:57:46,897
and we wanna feel good,
we wanna feel normal.
1102
00:57:47,031 --> 00:57:49,870
Once you've done enough,
you can't get off it,
1103
00:57:50,003 --> 00:57:51,940
you can't just up and quit.
You have withdrawals,
1104
00:57:52,074 --> 00:57:54,278
and nobody wants to go
through withdrawals.
1105
00:57:54,980 --> 00:57:57,484
They're quite possibly
the worst thing in the world.
1106
00:57:57,786 --> 00:57:59,823
And I'm... I've gone cold turkey
1107
00:57:59,956 --> 00:58:02,027
and actually made
it off two times
1108
00:58:02,161 --> 00:58:03,664
without any sort of help.
1109
00:58:04,031 --> 00:58:06,235
It's not an easy thing
to just put down.
1110
00:58:06,369 --> 00:58:08,139
You just wanna feel
a sense of happiness
1111
00:58:08,273 --> 00:58:11,012
when you're sad,
and there's a lot of...
1112
00:58:11,179 --> 00:58:13,183
a lot of sad kids
out there right now
1113
00:58:13,316 --> 00:58:14,452
that people don't know about,
1114
00:58:14,853 --> 00:58:16,322
hiding their emotions.
1115
00:58:16,924 --> 00:58:19,696
I was hiding my emotions
for a long time too,
1116
00:58:20,531 --> 00:58:21,867
and it's...
1117
00:58:22,000 --> 00:58:25,608
Sometimes I still do,
fake smiles and all that.
1118
00:58:26,409 --> 00:58:27,779
I wanna show y'all
1119
00:58:27,912 --> 00:58:30,083
what mental illness really
fucking looks like.
1120
00:58:30,217 --> 00:58:31,987
Y'all wanna see
what that looks like?
1121
00:58:32,254 --> 00:58:33,958
I just did this to my car.
1122
00:58:35,695 --> 00:58:38,066
Scratched it, keyed it up.
I just bought it.
1123
00:58:38,466 --> 00:58:40,070
I just bought this fucking car.
1124
00:58:40,838 --> 00:58:42,441
Keyed all the way.
1125
00:58:42,642 --> 00:58:44,946
Hit the fucking door.
1126
00:58:45,080 --> 00:58:46,850
Wanna know why I'm doing that?
1127
00:58:49,523 --> 00:58:51,092
'Cause of mental fucking
illness.
1128
00:58:51,225 --> 00:58:53,664
All this materialistic shit
don't mean shit in the world,
1129
00:58:53,798 --> 00:58:57,371
and when they won't let you do,
I'm owned, I'm a fucking slave.
1130
00:58:57,539 --> 00:59:01,012
I'm a slave to my management,
I'm a slave to everybody.
1131
00:59:01,145 --> 00:59:03,383
I don't get control
of my bank account,
1132
00:59:03,517 --> 00:59:04,720
I don't get control of shit.
1133
00:59:04,853 --> 00:59:07,491
I can't even drive
that fucking car.
1134
00:59:07,859 --> 00:59:10,430
So, fuck everybody!
1135
00:59:10,565 --> 00:59:12,134
You wanna see some? Look.
1136
00:59:13,303 --> 00:59:14,639
Fuck that shit.
1137
00:59:21,452 --> 00:59:25,060
Honestly, these kids
just don't give a fuck.
1138
00:59:25,661 --> 00:59:26,897
They don't.
1139
00:59:30,470 --> 00:59:33,143
It's just like,
it's kinda sad because,
1140
00:59:33,711 --> 00:59:35,180
like, all these artists now,
1141
00:59:35,313 --> 00:59:39,321
the big thing is
"I can get higher than you."
1142
00:59:40,157 --> 00:59:43,229
It's all... And they video
it and they joke.
1143
00:59:43,931 --> 00:59:45,100
-What the fuck?
-I'm on it!
1144
00:59:45,233 --> 00:59:47,004
-You want this purp?
-I need the purp!
1145
00:59:48,239 --> 00:59:50,243
Then you have artists,
like, example,
1146
00:59:50,377 --> 00:59:52,749
Lil Xan, whose name,
like, glorifying it.
1147
00:59:52,949 --> 00:59:54,619
And it's not something
that should be glorified,
1148
00:59:54,753 --> 00:59:56,355
it's not something that's okay.
1149
00:59:57,559 --> 00:59:59,061
"Xanarchy" hoodies.
1150
00:59:59,529 --> 01:00:00,932
You can't even get this no more.
1151
01:00:01,265 --> 01:00:02,836
Like, what if
you used to do heroin?
1152
01:00:02,969 --> 01:00:04,840
"Oh, I'm Lil Heroin.
I'm Lil Cap."
1153
01:00:04,973 --> 01:00:07,177
Like, no, you ain't
gonna do that shit!
1154
01:00:09,115 --> 01:00:12,121
The first time I ever sold
a drug, they were roxies.
1155
01:00:12,555 --> 01:00:17,030
So, um, like, that's like,
the first drug I ever sold.
1156
01:00:25,480 --> 01:00:27,852
They're supposed to go
for, like, it was...
1157
01:00:27,986 --> 01:00:29,789
I think it was
ten dollars a piece,
1158
01:00:30,123 --> 01:00:32,762
and I sold them for like,
three dollars a piece.
1159
01:00:33,363 --> 01:00:35,935
I was 11 or 12,
what did you expect?
1160
01:00:37,806 --> 01:00:39,008
If you wanna get high,
1161
01:00:39,141 --> 01:00:40,243
if you wanna be
in a different place,
1162
01:00:40,377 --> 01:00:41,680
smoke some weed.
1163
01:00:41,814 --> 01:00:43,383
If one is not enough for you,
okay, smoke two,
1164
01:00:43,517 --> 01:00:45,888
get high off your fucking ass
so you can't breathe right.
1165
01:00:46,022 --> 01:00:48,159
Go ahead, do what you want,
weed's not gonna kill you.
1166
01:00:48,326 --> 01:00:50,330
But y'all wanna feel
this different high,
1167
01:00:50,463 --> 01:00:53,737
so y'all wanna do fucking
molly and your lean,
1168
01:00:53,871 --> 01:00:55,975
and fucking snorting
Xanax after,
1169
01:00:56,108 --> 01:00:57,812
and fucking shoving
Adderall up your ass.
1170
01:00:57,946 --> 01:01:00,083
Like, what comes from that?
1171
01:01:00,217 --> 01:01:01,720
Okay, now you can't even work
1172
01:01:01,854 --> 01:01:03,122
'cause you're so fucking
dysfunctional,
1173
01:01:03,256 --> 01:01:04,960
you're foaming
out of your mouth.
1174
01:01:10,237 --> 01:01:12,341
A lot of people fuck
with me because I'm honest.
1175
01:01:12,609 --> 01:01:15,815
A lot of people fuck with me
because they relate to me.
1176
01:01:16,182 --> 01:01:18,687
Others fuck with me because
they like my personality.
1177
01:01:22,729 --> 01:01:25,467
What young people want
from pop culture
1178
01:01:25,601 --> 01:01:28,908
is not what old people want
from pop culture.
1179
01:01:29,543 --> 01:01:33,449
Weirdly, she seems designed
for mass consumption,
1180
01:01:33,884 --> 01:01:37,057
and it just took
that unorthodox series
1181
01:01:37,190 --> 01:01:39,829
of events to put
her in the position for it.
1182
01:01:44,238 --> 01:01:46,242
Well, two songs
went gold,
1183
01:01:46,375 --> 01:01:47,579
I dropped a mix tape.
1184
01:01:47,879 --> 01:01:49,481
I'm proud about everything
I've done
1185
01:01:49,616 --> 01:01:51,285
'cause I've done it all, so.
1186
01:01:52,722 --> 01:01:55,126
It's kinda turned me into
this little Hollywood demon.
1187
01:01:55,795 --> 01:01:57,865
It's like, I was talking about
getting a nose job earlier,
1188
01:01:57,999 --> 01:02:00,705
and I'm just like, "Nose job?"
1189
01:02:01,607 --> 01:02:03,811
"Be lucky you even got
your fucking teeth then,
1190
01:02:03,944 --> 01:02:05,748
you little fucking
ungrateful bitch.
1191
01:02:05,881 --> 01:02:07,117
Sit down."
1192
01:02:09,255 --> 01:02:10,925
It's like, okay, I want
people to take me serious,
1193
01:02:11,058 --> 01:02:12,929
I want people to like me,
I want people to think I'm cute,
1194
01:02:13,062 --> 01:02:14,431
pretty, whatever.
And it's like, okay,
1195
01:02:14,566 --> 01:02:18,741
so I can go get a fake ass,
I can go get...
1196
01:02:19,809 --> 01:02:21,279
whatever the fuck,
1197
01:02:21,412 --> 01:02:23,283
'cause you can literally do
anything at this point.
1198
01:02:23,784 --> 01:02:25,186
And then, what is
that gonna do for me?
1199
01:02:25,320 --> 01:02:27,124
Now it's like every one
of these other bitches,
1200
01:02:27,424 --> 01:02:29,428
and still ain't nobody gonna
take me serious,
1201
01:02:29,763 --> 01:02:31,098
so what's the point?
1202
01:02:31,232 --> 01:02:32,635
Now you just look
like a double idiot.
1203
01:02:32,769 --> 01:02:36,075
Like, go ahead.
But there's no pleasing nobody.
1204
01:02:39,616 --> 01:02:41,218
Being a rapper is a job.
1205
01:02:41,987 --> 01:02:44,325
You gotta show up,
you gotta make records,
1206
01:02:44,458 --> 01:02:47,331
you gotta do press,
you gotta do photoshoots,
1207
01:02:47,464 --> 01:02:48,867
you gotta do chores.
1208
01:02:49,034 --> 01:02:50,538
That's a lot of work.
1209
01:02:50,671 --> 01:02:52,240
It's hard to do that if you're
fucked up all the time.
1210
01:02:52,508 --> 01:02:55,548
And I think because there's
so much competition now,
1211
01:02:55,715 --> 01:02:57,619
if someone drops the ball,
1212
01:02:58,152 --> 01:03:00,825
there's someone else waiting
right behind them
1213
01:03:00,992 --> 01:03:02,294
to take the slot.
1214
01:03:03,363 --> 01:03:05,668
I used to just take
random pills, like, I...
1215
01:03:05,935 --> 01:03:08,206
I didn't know if they were fake,
I didn't know if they were real,
1216
01:03:08,339 --> 01:03:10,143
so that shit, you know,
that shit scared me.
1217
01:03:10,276 --> 01:03:12,014
Like, that could've been me back
then, you know what I'm saying?
1218
01:03:12,147 --> 01:03:13,651
Like, it could've been me.
1219
01:03:13,784 --> 01:03:15,286
I can't rap about
if I never .
1220
01:03:15,420 --> 01:03:16,957
Can't rap about guns
if I don't have a gun,
1221
01:03:17,090 --> 01:03:18,192
you know what I'm saying?
1222
01:03:18,326 --> 01:03:19,461
Like, that's how it is,
you know?
1223
01:03:19,596 --> 01:03:20,998
That's how real music is.
1224
01:03:21,332 --> 01:03:23,804
I feel like that made me,
like, overdo it.
1225
01:03:24,171 --> 01:03:25,775
So then I had to, like,
1226
01:03:27,210 --> 01:03:28,479
quit that shit,
you know what I'm saying?
1227
01:03:28,614 --> 01:03:30,985
And stick to weed,
you know what I'm saying?
1228
01:03:31,352 --> 01:03:33,524
Considering your name is
Smokepurpp
1229
01:03:33,724 --> 01:03:35,661
and how early it is in the day,
1230
01:03:35,895 --> 01:03:38,534
you seem very clearheaded
and together.
1231
01:03:38,667 --> 01:03:40,403
Have you...
Have you upped the level of...?
1232
01:03:40,538 --> 01:03:41,773
Oh, yeah, man, I'm sober.
1233
01:03:41,907 --> 01:03:43,209
Really? Stone sober?
1234
01:03:43,343 --> 01:03:44,913
Yeah. I mean, I smoke
weed and shit like that,
1235
01:03:45,046 --> 01:03:47,317
but... but I cut
everything else off.
1236
01:03:49,723 --> 01:03:52,060
You know, I feel like
I had a strong mind
1237
01:03:52,194 --> 01:03:55,467
and I was able to make myself
better just doing stuff
1238
01:03:55,601 --> 01:03:58,473
outside recording
and doing fun stuff.
1239
01:04:00,711 --> 01:04:03,149
There's a lot
of these kids got thrown
1240
01:04:03,282 --> 01:04:05,788
to the wolves and can't survive.
1241
01:04:06,022 --> 01:04:09,094
And so, if it takes
sobriety to allow them
1242
01:04:09,228 --> 01:04:12,300
to actually have a productive
career, Godspeed,
1243
01:04:12,434 --> 01:04:14,371
like that's exactly
what they should be doing.
1244
01:04:14,806 --> 01:04:17,010
Various other generations
of music would've turned out
1245
01:04:17,144 --> 01:04:19,214
very differently if people had
embraced sobriety.
1246
01:04:19,415 --> 01:04:22,154
A lot of what we think
about of the excess of the '60s
1247
01:04:22,287 --> 01:04:23,757
or the '80s or whatever,
1248
01:04:23,891 --> 01:04:26,295
these were not sober
environments, but rap is a job.
1249
01:04:26,696 --> 01:04:28,600
You would be so surprised
who really be listening
1250
01:04:28,734 --> 01:04:30,638
to this shit, like,
it'd be like a mother.
1251
01:04:30,771 --> 01:04:33,510
It could be a mom, it could be
a grandma, it could be an uncle.
1252
01:04:33,644 --> 01:04:35,113
The influence, man.
1253
01:04:35,246 --> 01:04:37,050
Seeing, like, little white kids
pull up to the show
1254
01:04:37,184 --> 01:04:39,221
in the front row
with red bandannas,
1255
01:04:39,421 --> 01:04:41,158
and twisted up sets
they don't know
1256
01:04:41,292 --> 01:04:42,929
what the hell
they twisting it up, like.
1257
01:04:43,062 --> 01:04:44,666
They diss the hood,
all type of bullshit
1258
01:04:44,799 --> 01:04:46,368
that they seen niggas
put up on the Internet.
1259
01:04:46,502 --> 01:04:48,239
Really seeing
them blacked out like,
1260
01:04:48,372 --> 01:04:52,582
"Aargh! Slack
14 Blood gang!"
1261
01:04:52,715 --> 01:04:54,418
And they don't even know
what they're saying,
1262
01:04:54,619 --> 01:04:55,888
they're just putting
words together,
1263
01:04:56,021 --> 01:04:57,023
so you be like,
1264
01:04:57,592 --> 01:05:02,100
"Slack Blood gang 14 slack?
Like, what? What?"
1265
01:05:02,234 --> 01:05:03,904
Like, okay, bro, bet.
1266
01:05:06,475 --> 01:05:08,312
We can have
this conversation any year
1267
01:05:08,446 --> 01:05:11,185
in the last, like, 60 years,
and someone could've said,
1268
01:05:11,452 --> 01:05:15,795
do you think it's bad that
so-and-so is emulating whoever?
1269
01:05:16,462 --> 01:05:19,034
The Grateful Dead, John Lennon.
1270
01:05:19,201 --> 01:05:20,938
Yeah, I hope kids aren't, like,
1271
01:05:21,238 --> 01:05:23,944
doing Xans and, like, walking
women around on leashes.
1272
01:05:24,712 --> 01:05:28,453
Gang shit,
gang shit .
1273
01:05:28,587 --> 01:05:30,825
You don't pop a Xan on stage,what you talking about?
1274
01:05:30,958 --> 01:05:32,895
I popped a Xan on stage.
1275
01:05:33,129 --> 01:05:35,935
Danielle! That's Danielle!
I see you!
1276
01:05:43,617 --> 01:05:45,420
Drugs are
so easy to combine, right?
1277
01:05:45,554 --> 01:05:47,925
Like, I mean, just look at all
these male orders pharmacies,
1278
01:05:48,059 --> 01:05:50,731
or these like, pill mills like,
it's just easier than ever
1279
01:05:50,865 --> 01:05:53,737
to get prescriptions
for tons of harmful drugs.
1280
01:05:53,871 --> 01:05:55,641
And a lot of kids are
given drugs, I mean,
1281
01:05:55,774 --> 01:05:58,179
a lot of parents feed their kids
drugs from when they're young
1282
01:05:58,312 --> 01:06:00,618
just because they don't know
how to treat
1283
01:06:00,751 --> 01:06:03,657
mental health issues, you know?
Or Anxiety, or things,
1284
01:06:03,790 --> 01:06:06,696
We don't address the root causes
of these things in society,
1285
01:06:06,830 --> 01:06:08,266
so we over-medicate children
1286
01:06:08,399 --> 01:06:10,170
and then wonder why they have
a drug problem.
1287
01:06:10,370 --> 01:06:12,274
When you talk to young people,
more than anything,
1288
01:06:12,407 --> 01:06:13,744
in my experience,
they're nihillistic
1289
01:06:13,877 --> 01:06:16,616
and that can express
itself in various ways.
1290
01:06:16,750 --> 01:06:19,556
But, for so many people,
they turn to drugs
1291
01:06:19,689 --> 01:06:21,458
like Fentanyl,
to kind of escape.
1292
01:06:21,660 --> 01:06:24,966
Pain killers, Oxy, they're
seeking that out,
1293
01:06:25,099 --> 01:06:26,770
they're seeking out
that escapeism,
1294
01:06:26,903 --> 01:06:29,709
because they've been raised
in this insane world
1295
01:06:29,843 --> 01:06:33,115
and the world is just getting
more and more, and more fucked.
1296
01:06:33,316 --> 01:06:36,690
So, why not, you know,
get fucked up youself
1297
01:06:36,823 --> 01:06:39,161
and just be crazy,
because life is short.
1298
01:06:39,294 --> 01:06:42,167
The music industry has
always capitalized on that.
1299
01:06:42,300 --> 01:06:44,639
They do not care about your
health care,
1300
01:06:44,772 --> 01:06:46,475
they care about money,
is a money industry
1301
01:06:46,610 --> 01:06:48,947
and so they, yeah,
they're gonna kind of...
1302
01:06:49,081 --> 01:06:51,151
sometimes, facilitate it.
1303
01:06:55,594 --> 01:06:57,899
I'm not surprised to hear
that these managers
1304
01:06:58,032 --> 01:07:01,438
provide pills, provide alcohol,
I mean, a lot of managers
1305
01:07:01,573 --> 01:07:03,944
are adults and should
know better but,
1306
01:07:04,177 --> 01:07:05,681
once you get
a little bit of money,
1307
01:07:05,814 --> 01:07:07,752
you know, people just start
making consessions
1308
01:07:07,885 --> 01:07:09,689
and I think, sometimes,
they lied to themselves
1309
01:07:09,822 --> 01:07:11,492
and think, "Oh, it's
not that bad"
1310
01:07:11,626 --> 01:07:13,597
or "Oh, he's a little addicted
but we'll eventually,
1311
01:07:13,730 --> 01:07:15,935
get him off, you know,
he performs so much better
1312
01:07:16,068 --> 01:07:17,470
when he's fucked up.
1313
01:07:20,644 --> 01:07:22,882
I can never go to a job,
I can never go to the military,
1314
01:07:23,015 --> 01:07:25,521
like... But I am my own boss,
I am my own figure,
1315
01:07:25,654 --> 01:07:27,290
I am my own, like, .
1316
01:07:27,424 --> 01:07:29,061
So, the fact that I can,
like, speak out and be myself
1317
01:07:29,194 --> 01:07:32,067
and shit is actually, like,
that's more of rewarding than,
1318
01:07:32,200 --> 01:07:33,804
like, actually having
a fucking voice.
1319
01:07:33,937 --> 01:07:34,973
You know what I mean?
1320
01:07:35,941 --> 01:07:40,016
What I think the term
"SoundCloud rap" did was,
1321
01:07:40,450 --> 01:07:43,189
it captured the immediacy
of the moment.
1322
01:07:43,456 --> 01:07:46,663
Here's this platform
that is kind of not popping,
1323
01:07:46,930 --> 01:07:49,602
and here's a group of artists
who use the platform
1324
01:07:49,736 --> 01:07:52,040
that is not popping,
and made it popping.
1325
01:07:52,909 --> 01:07:57,183
So, SoundCloud rap is
like saying Chicago rap,
1326
01:07:57,484 --> 01:08:00,123
Seattle rap, London rap.
1327
01:08:00,423 --> 01:08:03,797
It's the place
where these things happen.
1328
01:08:04,398 --> 01:08:07,103
It just happened
that the place was virtual.
1329
01:08:14,752 --> 01:08:17,591
Yougest artist of the decade
to go platinum.
1330
01:08:17,858 --> 01:08:21,866
People like to doubt me but when
it's like, putting their face
1331
01:08:22,100 --> 01:08:23,603
it's almost all
that you can say.
1332
01:08:29,549 --> 01:08:31,720
Is some people that are
famous but have no money,
1333
01:08:31,853 --> 01:08:33,222
and that's the worst.
1334
01:08:33,523 --> 01:08:36,563
So you can't even
and you're broke?
1335
01:08:37,464 --> 01:08:39,501
Could have been me.
1336
01:08:43,476 --> 01:08:45,948
The only fans I would
cooking videos
1337
01:08:46,081 --> 01:08:48,285
so you could recipes
on it and shit.
1338
01:08:48,553 --> 01:08:50,089
I ain't gonna tell you
what I'm doing on it.
1339
01:08:50,223 --> 01:08:51,860
Y'all have to go
see for youselves.
1340
01:08:51,993 --> 01:08:54,498
I never thought I was gonna
see this much money, tough.
1341
01:08:54,632 --> 01:08:55,466
Ever.
1342
01:08:56,068 --> 01:08:57,972
I was just going to do
it to see what it is
1343
01:08:58,105 --> 01:08:59,341
and whatever.
1344
01:09:02,347 --> 01:09:04,686
I wasn't like, "Oh, I know
what I'm doing
1345
01:09:04,819 --> 01:09:06,523
and I know this is gonna
be the biggest thing" but,
1346
01:09:06,656 --> 01:09:09,494
somewhere in the back of my head
I was just like,
1347
01:09:09,629 --> 01:09:13,670
"Mmm, I wanna .
1348
01:09:14,639 --> 01:09:16,175
My manager starts
texting me like,
1349
01:09:16,308 --> 01:09:17,778
"Okay, so this now, this now."
1350
01:09:17,912 --> 01:09:19,916
And I'm like, "Okay,
whatever, whatever."
1351
01:09:20,517 --> 01:09:22,420
Yeah, I made
one million in six hours
1352
01:09:22,555 --> 01:09:25,393
just of, I didn't
think we had a
1353
01:09:26,696 --> 01:09:29,669
When he hit the first million
assets I said, "Listen,
1354
01:09:30,637 --> 01:09:33,710
just make me enough
to where I can get
1355
01:09:33,844 --> 01:09:36,816
three millions in an account
and put it away.
1356
01:09:36,983 --> 01:09:39,822
Made way more than that.
1357
01:09:45,500 --> 01:09:47,571
Y'all wanna keep calling me
to "Catch me outside?"
1358
01:09:47,705 --> 01:09:49,074
Or wanna start
calling me the bitch
1359
01:09:49,207 --> 01:09:50,644
that made 53 million
on only fans.
1360
01:09:50,911 --> 01:09:52,480
'Cause I have never told that.
People don't really know...
1361
01:09:52,615 --> 01:09:55,353
People knew about
the millions so,
1362
01:09:55,621 --> 01:09:58,693
but, 50 million dollars
1363
01:10:00,531 --> 01:10:03,570
I bought a house
6,1 million in cash.
1364
01:10:05,039 --> 01:10:06,843
Bought a Ferrari, cash.
1365
01:10:07,143 --> 01:10:10,784
Bought a 2021 , cash.
1366
01:10:11,118 --> 01:10:12,822
Try hawk, cash.
1367
01:10:13,990 --> 01:10:15,426
Bought everything cash.
1368
01:10:17,598 --> 01:10:21,271
It's funny 'cause
one thing an ex told me,
1369
01:10:21,405 --> 01:10:23,643
one thing I always remember
that he told me,
1370
01:10:24,044 --> 01:10:25,346
"When you get some money,
1371
01:10:25,480 --> 01:10:27,016
first thing you bought
is the house, cash.
1372
01:10:27,150 --> 01:10:29,655
Nobody can't take that shit
from you, is exactly what I did.
1373
01:10:30,123 --> 01:10:31,593
Exactly what I did.
1374
01:10:31,726 --> 01:10:33,462
Even if I wouldn't have been
making money like this,
1375
01:10:33,597 --> 01:10:36,836
years ago, 17, 16, 15,
I wouldn't have known.
1376
01:10:38,573 --> 01:10:41,846
I see why people hate me,
I would hate me too.
1377
01:10:43,950 --> 01:10:45,888
Danielle made
so much money,
1378
01:10:46,021 --> 01:10:49,428
I guess over a million dollars
in 48 hours,
1379
01:10:49,562 --> 01:10:52,066
that's an insane amount of money
most only fans creators
1380
01:10:52,200 --> 01:10:54,806
make nothing like that,
so I think it really speaks
1381
01:10:54,939 --> 01:10:56,609
the power of the fandom
that she built
1382
01:10:56,743 --> 01:10:58,713
and her hability to monetize it.
1383
01:10:58,847 --> 01:11:00,551
She was kind of ahead
of her time
1384
01:11:00,684 --> 01:11:02,755
becausea lot of times like,
people that were mimes
1385
01:11:02,888 --> 01:11:06,596
really did not like, were not
able to capitalize on anything
1386
01:11:08,265 --> 01:11:10,169
People used to think we weren't
gonna make it, bro.
1387
01:11:10,303 --> 01:11:13,075
People used to be like, "Bro,
these two little kids
1388
01:11:13,209 --> 01:11:16,048
blah, blah, Pump's pink hair
1389
01:11:19,354 --> 01:11:22,695
Boom! Yeah,
1390
01:11:23,129 --> 01:11:25,534
Ans speaking of sound of music
and other things,
1391
01:11:25,667 --> 01:11:30,577
one of the big superstars
of the world, Little Pimp.
1392
01:11:33,382 --> 01:11:34,852
There he is.
1393
01:11:38,225 --> 01:11:40,998
How's it going? Do you wanna
come up and say something?
1394
01:11:41,331 --> 01:11:42,500
Come on!
1395
01:11:42,635 --> 01:11:45,641
Little Pump, come on.
Come on up here.
1396
01:11:45,774 --> 01:11:48,713
Come on up here.
Does everyone knows who he is?
1397
01:11:49,247 --> 01:11:50,884
And you know how big he is?
1398
01:11:51,485 --> 01:11:52,888
Come on up here.
1399
01:11:53,857 --> 01:11:55,828
I remember watching
the video of Trump
1400
01:11:55,961 --> 01:11:57,832
at some campaign event
in Florida
1401
01:11:57,965 --> 01:12:01,840
and he brings up Lil Pump and
introduces him as Little Pimp.
1402
01:12:02,207 --> 01:12:03,475
And I just remember being like,
1403
01:12:03,610 --> 01:12:05,213
"Okay well, this is
like, a viral moment
1404
01:12:05,346 --> 01:12:08,185
because its gonna get clips
and it was inmediately clipped.
1405
01:12:08,319 --> 01:12:09,856
It was like, one
of those days on Twitter
1406
01:12:09,989 --> 01:12:11,726
when you just saw the clip,
and the clip, and the clip,
1407
01:12:11,860 --> 01:12:13,763
and like, every other tweet
that was so viral.
1408
01:12:13,897 --> 01:12:17,237
Bring the troops home and you're
doing the right thing.
1409
01:12:17,470 --> 01:12:21,613
Mega 202020, don't forget that!
1410
01:12:23,415 --> 01:12:24,819
Don't forget that.
1411
01:12:24,952 --> 01:12:26,789
I remember watching
his talk and just being,
1412
01:12:26,923 --> 01:12:29,695
"This man, has no idea
of what's happening,
1413
01:12:29,829 --> 01:12:33,235
like, he was just kinda talking
and I felt like somebody had
1414
01:12:33,369 --> 01:12:34,805
just kinda just
plopped him there
1415
01:12:34,939 --> 01:12:37,912
and be like, "Okay, go ahead."
And as a journalist
1416
01:12:38,045 --> 01:12:40,884
I was like, "God, I almost
feel bad that we have
1417
01:12:41,018 --> 01:12:43,289
to write about this, because
it's kinda of a trainwreck."
1418
01:12:43,455 --> 01:12:47,130
Do not smoke
for sleepy Joe, at all!
1419
01:12:49,267 --> 01:12:53,342
Life for me now is exactly
what I wanted it to be
1420
01:12:53,475 --> 01:12:55,914
when I was younger.
So, I'm happy like,
1421
01:12:56,048 --> 01:12:57,918
you know what I'm saying?
I'm happy,
1422
01:12:58,052 --> 01:13:00,591
I'm exactly where I wanna be,
I'm on the right tracks,
1423
01:13:00,724 --> 01:13:02,528
I go where I wanna go, you know.
1424
01:13:02,661 --> 01:13:04,932
My life is going perfectly fine,
perfectly smooth
1425
01:13:05,066 --> 01:13:08,640
Drugs are always be around,
people always sell drugs,
1426
01:13:08,773 --> 01:13:12,046
people always use drugs,
so drugs and music
1427
01:13:12,180 --> 01:13:13,850
are gonna be there forever.
1428
01:13:16,221 --> 01:13:19,895
I don't know, I remember I use
to pills like,
1429
01:13:23,068 --> 01:13:26,375
Yeah, okay, like, you wouldn't
even think "Oh no,
1430
01:13:26,509 --> 01:13:27,578
it's gonna lace me,
it's just like,
1431
01:13:27,711 --> 01:13:29,281
"Oh, here's the perc take it."
1432
01:13:30,249 --> 01:13:32,721
You put two N boxes
next to each other
1433
01:13:32,855 --> 01:13:35,126
one fake, one real, you can't
even tell the difference.
1434
01:13:35,594 --> 01:13:37,932
You ain't
that shit again.
1435
01:13:38,600 --> 01:13:40,102
'Cause they are making
that shit...
1436
01:13:40,303 --> 01:13:42,073
You know how I knew
I was taking fake percs?
1437
01:13:42,273 --> 01:13:44,979
You taking charts,
I'm talking about like,
1438
01:13:45,146 --> 01:13:46,649
you could scrape
that shit with your nails,
1439
01:13:46,783 --> 01:13:49,454
take the dust and be
high for hours.
1440
01:13:50,557 --> 01:13:52,393
That's how I knew
I was taking fake percs.
1441
01:13:52,995 --> 01:13:55,199
It's like playing a russian
roulette with your life.
1442
01:13:55,534 --> 01:13:59,742
For a 4 to 6 hour high,
not worth it.
1443
01:14:00,711 --> 01:14:04,117
I would just like,
one in a while like,
1444
01:14:04,351 --> 01:14:07,992
Not like everyday but then,
started becoming everyday.
1445
01:14:08,793 --> 01:14:10,631
Real or fake, I don't
know what they was
1446
01:14:10,764 --> 01:14:13,202
I was either, high on Prozac
or high on Fentanyl.
1447
01:14:13,670 --> 01:14:14,905
One or the two.
1448
01:14:16,408 --> 01:14:19,147
Around six months
I was addicted.
1449
01:14:19,982 --> 01:14:24,659
So, I did a drug detox, which
was supposed to be 30 days,
1450
01:14:24,792 --> 01:14:26,929
but I did it in like, a week.
1451
01:14:28,633 --> 01:14:32,741
I made my Mom and my Grandma
fly out to take care of me.
1452
01:14:33,108 --> 01:14:35,079
I wanted to kill myself.
1453
01:14:35,313 --> 01:14:37,785
It was just... You just...
1454
01:14:37,918 --> 01:14:41,224
'Cause your brain is so used to
that, your receptors
1455
01:14:41,358 --> 01:14:43,228
being hit, when that's not being
hit, your body is like,
1456
01:14:43,362 --> 01:14:46,536
"What the fuck? Where are
we gonaa find happiness at?"
1457
01:14:49,040 --> 01:14:51,244
No, a lot of people don't,
that's why they just stay
1458
01:14:51,378 --> 01:14:52,881
doing that shit, 'cause it's
gonna be easier
1459
01:14:53,015 --> 01:14:55,052
to keep doing it, than stop.
1460
01:14:55,587 --> 01:14:56,823
'till your dead.
1461
01:14:59,695 --> 01:15:01,331
I don't know, I kinda
looked at it like,
1462
01:15:01,465 --> 01:15:04,270
"You have to be a strong person"
but, not everybody is.
1463
01:15:04,404 --> 01:15:07,076
I wasn't a strong person for a
long time because Iwas so young
1464
01:15:07,210 --> 01:15:09,782
and being told the same thing
over and over,
1465
01:15:09,915 --> 01:15:12,053
over and over, over and over,
over and over again
1466
01:15:12,186 --> 01:15:13,757
while your brain is
still developing,
1467
01:15:13,890 --> 01:15:15,727
those things are gonna
stick and it's gonna be
1468
01:15:15,861 --> 01:15:17,363
very hard to get them out.
1469
01:15:17,664 --> 01:15:21,539
The Internet has just become
such a fucking toxic place.
1470
01:15:22,106 --> 01:15:24,144
I was literally like,
contemplating
1471
01:15:24,277 --> 01:15:26,616
jumping off that fucking
balcony right there,
1472
01:15:26,749 --> 01:15:28,720
like, it was getting
to like, that point
1473
01:15:28,853 --> 01:15:32,226
I was like, "Dude, how could
you hate someone that,
1474
01:15:33,062 --> 01:15:37,003
has manners, is so nice,"
and they're like, "Oh, man
1475
01:15:37,470 --> 01:15:40,911
this fucking kid is stupid like,
he's got face tats."
1476
01:15:41,111 --> 01:15:43,382
I'm gonna be an old head
in 20 years so,
1477
01:15:43,516 --> 01:15:47,490
and I'm probably gonna be
dissing the new generation.
1478
01:15:47,658 --> 01:15:48,893
That's just how it goes,
1479
01:15:49,027 --> 01:15:51,799
every generation is gonna
hate the new...
1480
01:15:52,133 --> 01:15:53,168
the new wave.
1481
01:15:53,502 --> 01:15:55,907
I am the face of new wave.
1482
01:16:07,130 --> 01:16:09,134
I don't think
your ending is hopeful.
1483
01:16:09,434 --> 01:16:14,310
I think you're talking about
complex and conflicted stuff.
1484
01:16:14,945 --> 01:16:18,820
I don't think you should leave
your viewers feeling good.
1485
01:16:19,220 --> 01:16:22,728
I think they should be
walking out of the theater
1486
01:16:22,861 --> 01:16:24,565
scratching their head
a little bit,
1487
01:16:24,999 --> 01:16:29,107
and trying to figure out
how they're implicated as well.
1488
01:16:33,850 --> 01:16:35,286
"Rapper Juice WRLD died
1489
01:16:35,419 --> 01:16:36,722
of an accidental overdose
1490
01:16:36,856 --> 01:16:38,425
of painkiller Oxycodoneand codeine,"
1491
01:16:38,560 --> 01:16:40,362
the Cook County MedicalExaminer's Office
1492
01:16:40,496 --> 01:16:42,099
said Wednesday.
1493
01:16:42,333 --> 01:16:44,404
The announcement comes severalweeks after the 21-year-old,
1494
01:16:44,538 --> 01:16:46,776
whose given name wasJarad Anthony Higgins,
1495
01:16:46,909 --> 01:16:49,715
died following convulsionson December 8th.
1496
01:16:50,650 --> 01:16:53,355
21-year-oldAlexis Lynch was found dead
1497
01:16:53,489 --> 01:16:55,192
on New Year's Day, 2020.
1498
01:16:55,727 --> 01:16:58,666
Authorities say she diedfrom an accidental overdose
1499
01:16:58,800 --> 01:17:00,804
of Fentanyl and alcohol.
1500
01:17:01,438 --> 01:17:02,941
She had a blossoming rap career
1501
01:17:03,075 --> 01:17:05,212
under the stage nameLexii Alijai.
1502
01:17:11,024 --> 01:17:14,197
Rest in peace, Mac Miller, man.
1503
01:17:15,901 --> 01:17:17,136
My favorite...
1504
01:17:18,005 --> 01:17:20,176
favorite artist of all time.
1505
01:17:21,244 --> 01:17:22,815
Another one gone.
1506
01:17:25,019 --> 01:17:27,323
Another one gone, bro.
1507
01:17:31,431 --> 01:17:34,572
Worst thing come to worst,
I fucking die a tragic death
1508
01:17:34,705 --> 01:17:38,680
or some shit, and I'm not able
to see out my dreams,
1509
01:17:38,813 --> 01:17:44,224
I, at least, wanna know that
the kids perceived my message
1510
01:17:44,390 --> 01:17:46,261
and were able to make
something of themselves,
1511
01:17:46,428 --> 01:17:48,867
and able to take
my message and use it
1512
01:17:49,000 --> 01:17:51,639
and turn it into something
positive, and to...
1513
01:17:51,772 --> 01:17:53,676
to at least have a good life.
1514
01:18:28,378 --> 01:18:30,316
I used to be
bad as fuck.
1515
01:18:30,750 --> 01:18:34,625
Really bad, like, really, really
bad, but I just didn't care.
1516
01:18:34,858 --> 01:18:37,230
Hey, cash me outside, dude!
Cash me outside!
1517
01:18:37,664 --> 01:18:41,338
It's crazy because I used to be
trapping in the same building,
1518
01:18:41,504 --> 01:18:43,710
and now I'm selling out
shows at the Roxy.
113864
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