All language subtitles for 18. Blog Post SEO Optimization - Part 3 (1)

All right.

So right now it's perfectly fine.

Now let's go ahead and create the description and don't mind.

We're not going to write the description ourselves.

We're not stupid.

I'm just kidding.

Now, artificial intelligence actually is going to write that for us.

ChatGPT Precisely.

So I'm going to go to ChatGPT and I'm going to say, please write a description

of the blog post.

Make it no more than 160 characters, and add the focus keyword of what's the name of the guy here?

Or the focus key phrase that we used.

Let me just remember it.

It's actually Ken Bruce.

Ken Bruce And I'm going to say and also add a call to action or CTA.

So right now it's going to go ahead and write down the description.

So here, let me just take this.

Hopefully it is 160 characters now.

So many of you think that ChatGPT will follow exactly what I say, but sometimes it gets it wrong.

Now, in this case, it's 163, which is pretty cool and it has the keyword.

Now you can see that we went from 68 to 70 on a scale of 100, pretty good.

30 more to go.

Now, I'm not going to be able to get you to 100 on a score of 100in terms of SEO, but we're going

to be doing the rest.

Now, if you want to make this post a pillar post, meaning if you want to show this post as your first

post that shows up when people visit your blog, you can actually click on this, for instance, and

this will become your pillar post.

Right now here, if you click on additional, it shows us the stuff that we need to improve.

They're saying add an image with a focus keyword as an alt text.

So I'm going to click on this wheel over here and I'm going to go to my image, click on it, and I'm

just going to add a keyword here.

I'm going to say Ken Bruce.

First off, click on the image, right?

So here, let's add Ken Bruce.

Or you can add Ken Bruce smiling perhaps.

And over here we've added an alt text.

Now another thing we could do is update in order not to lose our changes.

And if I go back to this blog now, you can see this blog is full of images, Right?

And that's a great thing.

So I'm going to take a print screen of this.

And similarly, I'm going to go back to Canva and I'm going to integrate some images of this guy, right?

So I'm going to integrate his images like this.

Well, in other words, I'm not really interested in this.

I'm going to open up a paint window and I'm going to select the image neatly like this.

And you can do the same, actually.

Select the image cut.

And let me go back to Canva now and paste that this is better and I can actually set this as the background.

And now you might be wondering, aren't you stealing images?

Well, actually, yes, I'm stealing images, but I'm not really using them commercially.

So.

And also, you can actually do a very neat thing here.

Look at this.

I'm going to click on the image.

Click on Flip.

And I can flip this horizontally and it changes the position of the guy like that.

So here I'm going to download and because I'm not really using these images commercially, I can integrate

them in my blog.

Right?

So that's that answers your question.

So over here, right underneath this first paragraph or the second paragraph, I can click plus and

I can add an image by clicking here Image.

And I can just upload it from my computer.

Right.

So let's add our image like that.

And the issue is that this image is good, but it doesn't have an alt text to it.

So I'm going to update and I want you to keep this window open, okay.

And go and open up a new window and go to the media library, refresh the media library, and then I

want you to click on this image that we have just imported.

Click on alternative text and add Ken Bruce.

Scroll down here and yep, click that.

And if I, if I click back again, you can see that Ken Bruce was successfully added.

Now the reason why I did that is because that is an SEO optimization tactic.

You need to always add an alt text.

Now over here, I could have added it from here as well.

That's another way of doing it.

So let me just add Ken Bruce So add it from the media library, add it from here as well.

They're both good ways and you can see that once I did that, our SEO score jumped to 72.

So right now I'm going to click here on the SEO score and let me scroll down and see what other things

we can do to improve upon our SEO.

So I'm going to click on additional and here they're asking us link out to external resources.

No problem, we can do that.

I'm going to take Ken Bruce and I'm going to click on it and over here I'm going to add a link.

I'm going to link to this keyword here, this Ken Bruce keyword.

So I'm going to click over here on Link.

All right, So let's just sometimes this can get really, really slow and click on the link over here

and then I want to go and I want to search about Ken Bruce in Google.

I want to get a link that talks about Ken Bruce.

Wikipedia would do it.

All right.

So Ken Bruce, let's search for his page.

If he's got a page on Wikipedia, enter that and let's just get the link.

I don't know who Ken Bruce is.

I'm just writing a blog about him.

I don't.

I don't even know the man.

That's the power of AI and the power of ChatGPT and content creation.

So I'm going to add him or add the link and click this to make sure that the link sticks.

And right after we add the link, notice that we've moved from 72 to 78 SEO optimization score.

Now over here we can find any internal links.

Well, that's only normal that they couldn't find any internal links.

We'll leave the internal links right after we add six blog posts similar to what we have over here on

this website.

So after I add all the blog posts, I'm going to go ahead and link internally and I can show you that

in a later section.

But first of all, I'm going to continue building this post or continue improving this post.

Now over here they're asking us to use content AI to optimize the post.

So if I click here on content AI, hopefully they're not going to ask me to pay for anything.

And the issue over here is content.

AI is that I only get five credits, okay?

So I can click research now, but I'm going to consume one credit.

I'm going to be left with four.

Now here it is fetching search results.

Let's see what is going to give us by analyzing competitors now.

Hopefully it's going to be worth the run.

Let's just wait for it to do the work.

Cooking a personalized SEO.

All right.

So here it says word count 828, score 37.

On a scale of 100 link count.

All right.

So they're telling us that we should use 3 to 5 links.

Headings should be eight.

Actually, we have a heading of eight.

And they're saying we should use only 4 to 6.

Media count should be two.

All right.

So here they're just giving us some keywords that we should incorporate in the blog.

Now what you can do is you can actually take these keywords, for instance, and you can copy them and

you can go back to ChatGPT and write a prompt and say, Hey, I want you to rewrite this post and to

integrate these keywords in the blog post.

Okay?

So you don't really need to do anything yourself.

Right now we're at 83 on a scale of 100, I'm satisfied with that.

So I'm just going to click on here and I'm not going to pay any attention to what what content AI says

to me.

I'm going to click here on additional Let's see the other stuff that they're actually telling us to

do now.

Nothing here we can find internal links.

Okay, so we'll add those later.

Let's click on title readability.

Nothing we can do about that now.

Content, readability.

Let's see what we can do about that.

You don't seem to be using a table of contents.

Okay, well, let's use a table of contents and also let's use some videos or some Twitter, Twitter

insertions.

Now over here, the table of contents.

I'm going to install the table of contents right after the first heading and paragraph.

So I'm going to add a block.

And over here I'm going to name this block table of contents or contents.

And over here there is Table of contents by rankmath or rankmath.

I'm going to click on that.

Okay, that's perfect.

And you can see that a table of content was added.

Now right here we can actually click on the table of contents and we can add a background to it.

Now I'm interested in that, so I'm going to click over here.

And let's go to the settings over here.

Let's see.

Let's see how we can change the background on this.

So here the background, let's click background.

And I want to change this to just a little bit grayish because I want people to know that this is this

is a table of contents and that it should be clearer to them.

So here I'm going to make it a little bit grayish, not that gray, but a little bit like this.

Okay, so let's just do this now.

Maybe Grace is not really the color.

Let's try it with blue.

Right.

Let's just click back here.

Let's try it with a light blue version.

Let me click back.

Click on custom here and let's just change the color from here.

Click.

All right.

So we have these light colors, so I'm just going to go with this one, right?

So maybe this one here.

This one.

Okay.

So I think this is cool and I'm just going to click out.

So right now we have a table of contents with a blue background.

Looks pretty cool.

Our post is perfectly optimized.

We have everything they're asking for.

And so now before going out, I want you to click on this table of contents and I want to make this

a TOC, an official TOC because I want to use this for other blogs.

So I'm going to click these three dots.

Hopefully that's that's where we can make it into a reusable block.

So I'm going to click Create a reusable Block.

I'm going to name this one after TOC.

So that for my other blogs, I can just use this as a reusable block without having to duplicate the

same colors and the same everything.

And I think we're good right now.

Now all that's left is for me to go ahead and find some Twitter links.

So I'm just going to scroll down over here and you can see these links.

I can just open this tweet on a new tab, this tweet as well, on a new tab.

And so right now we have two tweets.

And I can just go and take this tweet.

I can copy it and I can go back to my editor over here and I can integrate my tweet, whichever I see

fit or whatever I see fit.

So let me just scroll down over here.

Maybe I'm going to add this tweet over here.

So I'm going to click the plus button and I want you to search for Twitter.

On the blocks because you have the Twitter integration search for Twitter and.

Now here, Twitter.

Now we can embed.

So click on embed Embed instead.

The problem here or just that just the Twitter is good.

So just embed the URL.

Embed.

And you you can see right now that this is going to look similar to the other blog over there.

Now, sorry, this content could be can be embedded for some reason.

Let's let's go back here and let's see this link.

Okay.

So it couldn't be embedded because this is not a tweet.

All right.

So I've made a mistake.

Actually, I have to open up the tweet itself.

So let me just click here.

Read, read, share.

Now, let me just click.

I don't know.

Let me click here.

Hopefully that this is the tweet.

I want to get the link of the tweet itself.

All right.

So that's the tweet.

Okay.

So now I can copy this with no problem.

Let me go back to Gutenberg.

And right now, if I if I paste the tweet, we should have no issues.

First off, I have to remove this.

Just remove the link.

Don't remove the embed and let's just add our embed over here, which is this link.

Okay?

So let's just wait for it.

Click and embed this time.

This time it should work because it's a real tweet.

The last time we used the profile link.

And so right now you can see that the tweet was perfectly integrated and I can click over here and I

can center it right.

So we have a tweet.

We can center that now full width, width here, full width, align center.

Okay, So align center instead of none.

And that's it.

Right.

So let's click on Update.

So right now we have our blog.

We forgot one last thing, which is the social sharing icons.

Remember that we have installed a plugin that allows us to to add the social sharing icons.

So I'm going to click this plus button over here and I want you to search for social right?

Social icons or social snap.

Now social snap.

Because that's the plugin that we installed.

So search for social snap and here social snap, social share.

That's the one you want to add.

So click on that.

And let's add that.

All right.

So it added the social icons.

Now I want you to click here to place them right underneath the title because that's where you want

to get them.

And if I scroll down over here, I should see them as well, or normally they will be integrated.

So I'm just going to click on Update.

So right now everything is perfect.

Now you're going to ask me, can we add some more social networks?

Well, actually over here, if you click, you will see that there are some other social networks.

But since we've got this plugin for free, we can't really ask for more than their offering.

So this is how you optimize your blog post for SEO.

All that's left for us to do right now is to go ahead and just preview this blog post, make sure that

you update in order not to lose any changes.

Click on preview for desktop mode in a new tab.

And let's go ahead and just view this now.

I'm pretty sure it's going to look perfectly well generating preview.

And you can see over here, this looks pretty awesome, right?

So if I scroll down, this is one good blog.

Has a tweet over there.

Everything is fine.

And here people can click and share this now at the top and the bottom, and they can actually even

leave a comment.

Okay.

That's pretty awesome.

Now, over here, the issue that we see is that we have the outdoor adventure logo still showing.

Now we can actually manage our way around that by clicking here on Customize.

And I want you to just go back to the Customizer and I'm just going to add the logo in one place.

Okay.

So let me just do this.

For instance, click header Builder.

Now, this is not a complicated process.

Don't worry.

Click on site logo and title.

Now over here you can see that we still didn't change those and we're just going to change them right

now.

Now we changed the ones for the transparent header, but we didn't quite change these for the normal

header.

And so I'm going to skip cropping because I want to show the entire logo and here I'm going to change

this image as well to the retina image, which is double the size of the other image.

And so now we have solved the problem.

Okay, so that's pretty good publish.

And so right now we have our blog look pretty awesome.

This is just a blog page.

And so right now what I'm going to do is I'm going to go ahead and write six other blogs and I'll meet

you in the part where I will show you how you can actually add this masonry looking effect.

Six blogs showing like that in this way.

And I'm going to show you how you can do this for free, which is normally something that you would

have to had to pay for using elementor.

But since everything here is for free, you can achieve this and I'll show you how to do that.

Stay tuned.