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- ♪ MTV
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- Tomorrow morning in Britain
we will get through
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over one-and-a-half million
bowls of corn flakes.
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[truck rumbling]
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- And it all starts
with thousands of tons of corn
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shipped from around the world.
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- Within days it will be
on breakfast tables
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all over the country,
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but how do you manufacture
breakfast cereal on this scale?
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- We've been given access
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to the largest cereal factory
in Europe to find out.
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- I'm Gregg Wallace.
Give me crunchy nut!
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And I'm going inside to follow
this epic production line.
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That is fabulous.
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I'll reveal the secrets
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to ensuring
the breakfast cereals
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we've all grown up with.
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Whoa hot Rice Krispies.
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Taste exactly right every time.
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And the massive operation.
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This scale is unbelievable!
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That delivers cereal
all over the UK every day.
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If I hadn't a just seen that
I would not have believed that.
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[Paul laughs]
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- I'm Cherry Healey.
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Oh that's the dream.
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And I'll find out where
special nutrient is added
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to our cereal.
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- One in five of us are
actually deficient in vitamin
D.
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- One in five of us?
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- And historian Ruth Goodman
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looks at what we used to eat
to start the day.
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- Gammon.
- Black pudding.
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- We've got a pigs head.
- It's hearty.
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- It's hearty.
- [Ruth laughs]
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- In the next 24 hours over
a million boxes of cereal
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will come out
of this one factory.
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And we're going to show
you how they do it.
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Welcome to "Inside the
Factory".
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[thud]
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[upbeat music]
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- This is Kellogg's
Manchester factory.
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It is the largest producer
of breakfast cereal in Europe.
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And tonight
I'm gonna watch closely
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as this handful of corn
gets transformed
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into one of Britain's biggest
selling breakfast cereals,
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Crunchy Nut corn flakes
in less than 24 hours.
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It all begins nearly
nine-thousand miles away
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in Argentina.
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Where the corn is grown
on farms across an area
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the size of the Isle of White.
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During harvesting the kernels
are stripped from the corn cob.
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Then once a month
are put onto a ship
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bound for the UK.
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- After three weeks at sea
it arrives here
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at the Port of Liverpool
with enough corn
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to make over half a billion
bowls of corn Flakes.
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[upbeat music]
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At the harbor side corn mill
first the kernels are cleaned.
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Then the outer skin is removed
along with the germ,
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the bit that attaches
the kernel to the cob.
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[bus horn beeps]
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That's now on its way
to the factory in Manchester
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where in a matter of days
the contents of that truck
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will be the corn flakes
on your table.
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[truck rumbling]
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- The truck full of corn
kernels
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takes around
an hour and twenty minutes
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to reach Kellogg's.
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Their Manchester factory
as big as 18 football fields
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is a local landmark.
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And the corn flake
production line keeps moving
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24 hours a day,
seven days a week
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making a million packets
of cereal every single day.
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Factory director Tony O'Brian
is in charge.
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- So this is corn comin' in--
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- On that wagon.
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Over a 24 hour period
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we'll bring in about
nine or 10 deliveries
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and that'll make about
seven million bowls of cereal.
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- It's a scale
I can't possibly imagine,
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and I've got
a big breakfast bowl
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let me tell ya.
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And if no corn came in
how long would it take
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'til Britain ran out
of corn flakes?
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- Here we've got about
700 ton of corn.
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I reckon we've got
about two days' worth of.
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- [Gregg laughs] Is that all?
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- From supply.
- Is that all we've got?
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Then my phone would be
going very warm indeed.
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- If all goes to plan
this precious cargo
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will be turned into boxes
of cereal in under 24 hours.
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[machinery whirring]
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Getting it into the factory
is the responsibility
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of logistics manager
Paul Davies.
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- And that's naturally
gonna lift that up.
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- And he's entrusting
that job to me.
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- So what you're gonna do
is you're gonna pull that back.
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- Like that?
- Yeah.
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Then put that shoe
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into the ready for delivery
for the corn.
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- I've never done this.
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If I get this wrong
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I'm gonna waste 20 ton of corn
all over the floor.
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- You're not gonna get it
wrong. - Is that?
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- I'm not gonna
let you get that wrong.
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- Thanks.
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- Okay?
- Okay.
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- Now what?
- Take this.
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Then turn it to
open up the slide.
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- That's a terrible
responsibility I got.
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- That's it.
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- The 24 hour count down
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from kernels
to corn flakes begins.
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- That is a corn waterfall
a corn avalanche.
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- Tomorrow's corn flakes.
- Yep.
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- That's incredible mate.
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That is incredible.
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[upbeat music]
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It takes an hour
to pour all those kernels
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into the silo store.
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They're a good 30 meters away
from the factory plant.
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But if the silo was any closer
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it could be dangerous
because although it's rare
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grain dust can be
highly explosive.
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How on earth does
it get into there
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to make the bowls of cereal?
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- It drops from there
into an elevator
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which takes it up to the top.
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It then drops into the silo
and gets blown across there
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into the plumbing.
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- It gets blown
over that bridge?
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- It does yeah.
- No way!
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I wouldn't lie to you Gregg
I promise.
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[upbeat music]
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- Blowing the kernels over
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is the quickest
and most efficient way
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of transporting them.
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It gets madder here
by the minute Paul.
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- You think so?
- Yeah.
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The magic begins
in the cooking hall.
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Fundamentally a massive kitchen
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containing 26 super
sized pressure cookers.
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In charge is head chef
or corn unit manager Dan Fox.
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- This is the first stage
where it starts its process
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in becoming a corn flake.
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So what do we here essentially
we cook the corn.
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- The corn is cooked
one ton at a time.
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Way!
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When the hatch is in position.
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It's like a little
mini submarine.
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The press of a button.
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- Ready?
- Yep.
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Signals for the release
of the corn kernels.
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I can hear 'em.
I can hear 'em coming.
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All the way from
the storage silo
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through a 250 meter long pipe.
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So you've got a ton
of corn in here.
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That means by reckoning
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we need half a swimming pool
full of milk.
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And about 30 kilos of sugar.
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An hour and five minutes
after arriving off the lorry
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the corn is sealed inside
and ready to steam.
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The pressure will reach 20 PSI,
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almost twice as high
as a household pressure cooker.
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- We add to it barley malt,
iron, sugar, and salt.
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And those natural flavors
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help take on
this characteristic color.
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We add a quarter into that
corn.
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Swells it out.
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That makes it more malleable
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which then enables it to be
in the right sort of format
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to be made into a corn flake.
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- I just. It's just.
Unfathomable.
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The pressure cookers
continuously rotate
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to make sure
the corn cooks evenly.
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Can you burn it?
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- You can't burn it as such
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but what you could do
is absolutely really ruin it
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by overcooking it tremendous.
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So a bit like I say
if you're cooking pasta
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you could overcook the pasta
so it just becomes a slop.
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- And after one hour
and 50 minutes it's ready.
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Whoa!
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That feels warm and tropical.
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- It's just sort of like
dark sandy sort of color.
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You see it's free flowing
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and essentially
it's doubled in size.
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- The ton of steaming
moist hot corn
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is whisked away
to start drying out.
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Are you a bit
of a cereal anorak?
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[Dan laughs]
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- Probably I am actually yes.
Secretly yeah.
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- How many times have
you turned around
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and started talking to people
about their breakfast cereal?
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00:09:00,920 --> 00:09:02,000
- To be honest you
know quite a lot.
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00:09:02,440 --> 00:09:03,920
And at times I do
it people's eyes do glaze over
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I'm not gonna lie to you.
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And then my wife says come
on wind it up wind it up.
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I'm probably a corn flake nerd
yeah probably right yeah.
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- I've just realized something,
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I'm cooking breakfast
for 30 thousand people.
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00:09:22,200 --> 00:09:24,000
But not everybody has
breakfast.
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[upbeat music]
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- Almost half of us
admit to missing breakfast
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at least once a week.
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And some people don't eat
breakfast at all.
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We've all heard the saying
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breakfast is the most
important meal of the day.
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But is it true?
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Does it really matter
if we give it a miss?
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I've come to Leeds University
to meet two people
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who've researched
this very subject.
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00:09:52,760 --> 00:09:55,840
Professors Louise Dye
and Katie Adolphus.
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I have to confess
I quite often miss breakfast.
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To me extra time in bed
is always gonna win.
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00:10:03,360 --> 00:10:05,040
Is it really that bad?
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00:10:05,160 --> 00:10:06,120
- It is that bad.
- [Cherry laughs]
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00:10:06,560 --> 00:10:08,800
- So basically breakfast
does have a short-term
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00:10:08,920 --> 00:10:10,640
beneficial effect on your
cognitive performance
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across the morning.
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00:10:12,160 --> 00:10:13,200
So those that have
eaten breakfast
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do better on tests
of reaction time,
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00:10:16,120 --> 00:10:17,600
memory, attention
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00:10:17,720 --> 00:10:19,120
than those who have
skipped breakfast.
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00:10:19,240 --> 00:10:20,960
- Eating breakfast
in the morning
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00:10:21,120 --> 00:10:24,280
actually prevents a decline
in cognitive function.
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00:10:24,440 --> 00:10:25,960
- It's not gonna make me
super woman
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00:10:26,080 --> 00:10:28,000
but it's gonna keep me
constant.
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00:10:30,960 --> 00:10:33,800
With the help of the professors
I've set up an experiment
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00:10:33,960 --> 00:10:35,240
so that I can see the effects
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00:10:35,360 --> 00:10:37,280
of ignoring breakfast
for myself.
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00:10:40,080 --> 00:10:41,840
It's seven AM the sun
hasn't even come up,
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00:10:41,960 --> 00:10:44,360
but we're here
at this Leeds office
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00:10:44,520 --> 00:10:46,080
and we're waiting for
the workers to arrive
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00:10:46,200 --> 00:10:47,440
'cause they're gonna be
our guinea pigs.
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00:10:49,640 --> 00:10:52,920
Our test subjects are creatives
based at a work space hub
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and none of them have
had breakfast yet.
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00:10:56,720 --> 00:10:57,920
Before we start the experiment
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00:10:58,040 --> 00:10:59,920
professor Dye needs
a baseline reading
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00:11:00,040 --> 00:11:01,400
of their cognitive function.
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00:11:02,800 --> 00:11:04,920
- The first test
is a memory test.
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00:11:05,080 --> 00:11:07,280
The second test
is a reaction time test.
244
00:11:07,400 --> 00:11:09,720
And the third test
is a sustained attention test.
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00:11:12,160 --> 00:11:14,480
- Fist the volunteers
are shown 16 pictures
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00:11:14,640 --> 00:11:17,640
and 10 minutes later asked
to recall which ones they saw.
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00:11:19,400 --> 00:11:21,200
Next reactions are assessed
248
00:11:21,360 --> 00:11:23,040
by a black circle appearing
on the left
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00:11:23,200 --> 00:11:24,640
or the right of the screen.
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00:11:25,000 --> 00:11:27,280
They must respond correctly
as soon as they see it.
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00:11:29,120 --> 00:11:31,400
In the attention test
they must press a button
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00:11:31,520 --> 00:11:35,000
whenever they spot three odd
or three even numbers in a row.
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00:11:37,440 --> 00:11:38,560
- That was really hard!
- [Louise laughs]
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00:11:38,720 --> 00:11:39,760
- It was very hard.
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00:11:41,080 --> 00:11:42,960
And now we will
you're in two groups.
256
00:11:43,080 --> 00:11:45,520
So one group will get breakfast
and the other I'm afraid won't.
257
00:11:45,640 --> 00:11:47,000
- So sorry to break this to you
258
00:11:47,120 --> 00:11:50,960
but team A you don't
get any breakfast.
259
00:11:51,120 --> 00:11:52,920
You just get a glass of water.
260
00:11:53,080 --> 00:11:56,800
And team B you get breakfast.
261
00:11:56,920 --> 00:11:59,400
And you can have as much
or as little as you like.
262
00:11:59,520 --> 00:12:01,080
Go for it.
263
00:12:01,200 --> 00:12:03,360
But just try not
to you know show that lot.
264
00:12:06,120 --> 00:12:07,240
[glasses clinking]
265
00:12:08,960 --> 00:12:11,160
Now all our volunteers
need to work as normal.
266
00:12:14,080 --> 00:12:16,360
An hour-and-a-half
after the experiment began
267
00:12:16,520 --> 00:12:19,080
and I'm checking in
with the water only workers.
268
00:12:20,680 --> 00:12:22,240
Are you a breakfast eater?
269
00:12:22,400 --> 00:12:24,400
- Yes I would've had
a massive bowl of porridge
270
00:12:24,560 --> 00:12:25,440
about an hour ago.
271
00:12:25,880 --> 00:12:27,560
- And how are you feelin'
right now?
272
00:12:27,680 --> 00:12:29,520
- I'm pretty hungry.
Just really distracting.
273
00:12:29,680 --> 00:12:31,640
- Has it affected you so far?
274
00:12:31,760 --> 00:12:33,200
- Well we've mainly been
looking
275
00:12:33,360 --> 00:12:34,560
at pictures of food
on the internet.
276
00:12:34,920 --> 00:12:35,760
- So yeah we're quite
distracted I guess.
277
00:12:35,800 --> 00:12:36,760
[women laugh]
278
00:12:37,080 --> 00:12:38,160
- I am a little worried
about it.
279
00:12:38,760 --> 00:12:39,920
I'm thinking so much about
the fact that I'm hungry
280
00:12:40,040 --> 00:12:41,480
that I'm worried about how well
281
00:12:41,600 --> 00:12:42,800
I would be able
to manage this space.
282
00:12:45,040 --> 00:12:47,480
- Two hours in and the
professors are retesting
283
00:12:47,600 --> 00:12:50,880
both the control group
and the fasting group.
284
00:12:51,040 --> 00:12:52,480
- By this time they've
already exerted quite
285
00:12:52,600 --> 00:12:53,560
a lot of effort,
286
00:12:54,040 --> 00:12:55,320
they've been performing
all morning,
287
00:12:55,640 --> 00:12:57,600
they've gone back to their
desks and carried on working.
288
00:12:57,760 --> 00:12:59,840
So that they should
be tiring now.
289
00:13:00,000 --> 00:13:02,520
And we'd expect their
performance to be declining.
290
00:13:02,680 --> 00:13:05,040
- So if you're used
to having breakfast every day
291
00:13:05,200 --> 00:13:07,720
missing it is likely
to be detrimental.
292
00:13:07,840 --> 00:13:09,200
- So when they haven't
eaten breakfast
293
00:13:09,320 --> 00:13:10,720
they feel very sluggish,
294
00:13:10,920 --> 00:13:13,320
they feel that they can't
focus, not as alert,
295
00:13:13,480 --> 00:13:16,120
and they also feel
very frustrated and angry
296
00:13:16,280 --> 00:13:18,200
and quite hard done by that
they haven't eaten breakfast.
297
00:13:20,040 --> 00:13:21,720
- I want to see
if our hungry group
298
00:13:21,880 --> 00:13:24,080
is finding the test any harder.
299
00:13:24,200 --> 00:13:25,440
The numbers thing
300
00:13:25,880 --> 00:13:27,640
they were dancing at me
by about halfway through.
301
00:13:27,760 --> 00:13:28,720
- Well.
302
00:13:28,880 --> 00:13:29,880
- Yeah the numbers bit
303
00:13:30,360 --> 00:13:31,320
was it was really hard
to concentrate.
304
00:13:31,840 --> 00:13:33,680
And by the end
I was just kind of felt
305
00:13:33,840 --> 00:13:34,880
like I was in a blur of
numbers.
306
00:13:35,000 --> 00:13:36,520
- I'm doing okay
a bit of a foggy head.
307
00:13:36,680 --> 00:13:37,680
Just putting numbers together
308
00:13:38,080 --> 00:13:39,680
popping them into triple
check everything,
309
00:13:39,840 --> 00:13:42,400
'cause I'm my concentration
is a bit shot.
310
00:13:42,520 --> 00:13:46,200
- How much do you think your
productivity has been affected?
311
00:13:46,320 --> 00:13:47,760
- I think massively so.
312
00:13:48,240 --> 00:13:50,640
Yeah I've done maybe a third
of what I could normally do.
313
00:13:50,800 --> 00:13:51,880
[upbeat music]
314
00:13:53,680 --> 00:13:55,600
- Three-and-a-half hours
after we started
315
00:13:55,760 --> 00:13:57,160
and after the final test
316
00:13:59,000 --> 00:14:01,120
how did our office
workers compare?
317
00:14:02,760 --> 00:14:06,440
The breakfast eaters sailed
through all the tasks.
318
00:14:06,600 --> 00:14:09,720
The workers without food
did okay on the memory test
319
00:14:09,880 --> 00:14:13,040
but they were four percent
slower on reaction times
320
00:14:13,200 --> 00:14:17,120
and a whole six percent behind
on the attention test.
321
00:14:17,280 --> 00:14:18,760
So it looks like the experiment
has worked.
322
00:14:18,880 --> 00:14:20,200
People who didn't have
breakfast
323
00:14:20,520 --> 00:14:22,520
really did struggle
with their performance.
324
00:14:22,640 --> 00:14:23,800
- Absolutely.
325
00:14:23,960 --> 00:14:25,080
- From the studies in our lab
326
00:14:25,240 --> 00:14:27,120
the task that
measures attention,
327
00:14:27,280 --> 00:14:29,760
performance is normally
seven percent lower
328
00:14:29,880 --> 00:14:31,160
in the breakfast skippers
329
00:14:31,320 --> 00:14:32,840
compared to those
who have eaten breakfast.
330
00:14:32,960 --> 00:14:35,000
- It's quite a big percentage.
331
00:14:36,480 --> 00:14:38,840
So it doesn't matter
if you're a toast or porridge
332
00:14:38,960 --> 00:14:40,920
or a scrambled egg person,
333
00:14:41,040 --> 00:14:43,120
think twice before
skipping breakfast.
334
00:14:43,240 --> 00:14:44,080
I know that I will.
335
00:14:47,280 --> 00:14:48,840
[car horn beeping]
336
00:14:52,320 --> 00:14:53,920
[machinery whirring]
337
00:14:54,040 --> 00:14:56,000
[upbeat music]
338
00:14:56,120 --> 00:14:57,440
- Back at the cereal factory
339
00:14:57,720 --> 00:15:00,000
and our corn kernels
are in the drying room
340
00:15:00,120 --> 00:15:02,240
three hours after
they arrived here.
341
00:15:06,440 --> 00:15:08,480
They've soaked up
moisture during cooking
342
00:15:08,640 --> 00:15:11,960
so now they're moving slowly
on a looped conveyor belt
343
00:15:12,120 --> 00:15:14,520
through this nearly
100 foot long
344
00:15:14,680 --> 00:15:18,240
extremely noisy
double deck-er dryer.
345
00:15:18,400 --> 00:15:21,040
Is this the biggest bit of kick
in the factory?
346
00:15:21,200 --> 00:15:22,560
- It's probably
the single biggest
347
00:15:22,720 --> 00:15:23,560
and long piece of equipment.
348
00:15:23,720 --> 00:15:24,880
- That's all dryer.
349
00:15:25,320 --> 00:15:28,520
- Yeah so we star there
all the way along, down,
350
00:15:28,640 --> 00:15:29,880
all the way back again.
351
00:15:30,040 --> 00:15:31,040
But it's it probably
in the range
352
00:15:31,160 --> 00:15:32,320
of several thousand bowls
353
00:15:32,560 --> 00:15:33,840
just going past
your shoulder now.
354
00:15:34,000 --> 00:15:35,600
- You won't ever
get closer to this
355
00:15:35,760 --> 00:15:36,720
about a corn flakes ever.
356
00:15:36,880 --> 00:15:38,040
- Absolutely.
357
00:15:38,440 --> 00:15:39,800
I'm sure if there
was Guinness book of records
358
00:15:39,840 --> 00:15:40,880
over here and we get
a bowl big enough
359
00:15:41,240 --> 00:15:42,360
it would be the biggest bowl
of corn flakes.
360
00:15:44,600 --> 00:15:46,400
- It takes two-and-a-half hours
361
00:15:46,560 --> 00:15:50,160
of hot air fanning over the
corn before it's ready.
362
00:15:50,280 --> 00:15:51,920
What are you looking for?
363
00:15:52,080 --> 00:15:54,240
- That was the corn coming out
of your cooker.
364
00:15:54,400 --> 00:15:55,280
Like there you can see
365
00:15:55,760 --> 00:15:56,920
it's got that sort
of golden color
366
00:15:57,040 --> 00:15:58,040
and it's got a soft.
367
00:15:58,320 --> 00:15:59,520
- But not wet.
- Just squishy.
368
00:15:59,800 --> 00:16:01,040
- And as it goes through
the drying process
369
00:16:01,160 --> 00:16:02,560
what we're looking
for at the end
370
00:16:02,680 --> 00:16:03,640
is this sort of texture.
371
00:16:03,800 --> 00:16:06,200
So it should be dryer, darker,
372
00:16:06,360 --> 00:16:08,080
but it should
be slightly harder.
373
00:16:08,200 --> 00:16:09,760
- Yeah. Slight bounce on it.
374
00:16:09,920 --> 00:16:11,120
It's got a little bit of give.
375
00:16:11,640 --> 00:16:13,320
- Yeah and actually
that's absolutely critical.
376
00:16:13,440 --> 00:16:16,120
If we dry it too fast
or too hard
377
00:16:16,240 --> 00:16:18,040
we're in danger
of crushing it into a powder.
378
00:16:22,240 --> 00:16:25,040
- If one stage breaks down
what happens?
379
00:16:25,200 --> 00:16:26,880
- Everything before it stops.
380
00:16:27,000 --> 00:16:29,800
So it's not just this section
that stops,
381
00:16:29,960 --> 00:16:32,600
it's all the 26 tons of cookers
beforehand that stop.
382
00:16:32,760 --> 00:16:34,280
- That could cost millions.
383
00:16:34,440 --> 00:16:35,840
- That's correct yes.
384
00:16:36,320 --> 00:16:38,080
- I can't believe they've given
all that responsibility
385
00:16:38,240 --> 00:16:40,320
to somebody like you Dan.
386
00:16:40,480 --> 00:16:42,440
- Sometimes I can't believe it
myself Gregg if I'm honest.
387
00:16:42,600 --> 00:16:43,400
[Dan laughs]
388
00:16:45,840 --> 00:16:47,280
- The next stop
is the milling room
389
00:16:47,400 --> 00:16:50,080
where our corn kernels
still moist in the middle
390
00:16:50,200 --> 00:16:53,280
are about to be transformed
into a much more familiar
shape.
391
00:16:54,720 --> 00:16:56,360
They roll through that mill.
392
00:16:56,480 --> 00:16:57,920
- What do you mean roll?
Squashed?
393
00:16:58,040 --> 00:17:00,360
- Imagine a mango.
394
00:17:00,480 --> 00:17:01,720
They share it,
395
00:17:01,840 --> 00:17:03,880
sort of flatten it
and elongate it.
396
00:17:04,040 --> 00:17:05,400
- Mate they squash it?
- Yeah.
397
00:17:07,640 --> 00:17:10,560
- The kernels are fed between
two giant steel rollers
398
00:17:13,000 --> 00:17:14,680
which turn in
opposite directions,
399
00:17:14,840 --> 00:17:16,920
one slightly faster
than the other.
400
00:17:17,080 --> 00:17:19,080
That means the kernels
don't get crushed
401
00:17:19,200 --> 00:17:22,200
but stretched
all in a second or less.
402
00:17:23,960 --> 00:17:27,920
Going through here we've got
there's 200 bowls a minute.
403
00:17:28,040 --> 00:17:30,680
- They now look like
corn flakes to me.
404
00:17:30,800 --> 00:17:31,920
- They might look
like corn flakes
405
00:17:32,040 --> 00:17:33,560
but they're not corn flakes
yet.
406
00:17:35,560 --> 00:17:37,080
See their feel, feel it.
407
00:17:37,240 --> 00:17:38,600
- You're all right, feel it.
- Oh it's wet.
408
00:17:38,760 --> 00:17:39,840
Whoa it's.
409
00:17:40,320 --> 00:17:41,680
- Scrunch it, you can
make it into a ball.
410
00:17:43,080 --> 00:17:44,120
- Yeah that's not right.
411
00:17:44,280 --> 00:17:45,520
- No.
- It's all stretchy.
412
00:17:45,640 --> 00:17:46,760
- And rubbery.
- Yeah.
413
00:17:47,240 --> 00:17:48,360
- What have you done
to my corn flakes Dan?
414
00:17:48,600 --> 00:17:49,960
- So would you like that
in your breakfast bowl
415
00:17:50,120 --> 00:17:51,400
in the morning?
416
00:17:51,560 --> 00:17:52,560
No.
417
00:17:55,040 --> 00:17:59,160
- I'm about to discover how Dan
turns my squidgy wet flakes
418
00:17:59,320 --> 00:18:02,680
into the classic crunch
we're all familiar with.
419
00:18:02,800 --> 00:18:05,920
But around 150 years ago
I wouldn't have had
420
00:18:06,040 --> 00:18:07,920
any kind of corn flakes
in my breakfast bowl
421
00:18:08,080 --> 00:18:10,160
because cereal
hadn't been invented.
422
00:18:11,720 --> 00:18:13,000
Now Ruth Goodman is finding out
423
00:18:13,240 --> 00:18:15,280
what the Victorian's
were eating instead.
424
00:18:15,400 --> 00:18:16,400
[lively music]
425
00:18:19,280 --> 00:18:22,600
- Breakfast before cereal
was a gut busting business.
426
00:18:22,720 --> 00:18:25,160
Wow this is quite a spread
here.
427
00:18:25,320 --> 00:18:27,040
- Isn't it just?
- [Ruth laughs]
428
00:18:27,160 --> 00:18:29,160
- I'm sitting down
to a 19th century feast
429
00:18:29,280 --> 00:18:31,560
with Historian Serran
Evans Charington.
430
00:18:33,880 --> 00:18:35,240
So what exactly
have we got here?
431
00:18:35,640 --> 00:18:37,760
- We'll start off nice
little bit of boiled lobster
432
00:18:37,920 --> 00:18:39,880
some langoustines.
433
00:18:40,000 --> 00:18:43,520
We've got meat pies,
bacon, cold cuts of meat.
434
00:18:43,680 --> 00:18:45,520
- Gammon.
- Gammon, black pudding,
435
00:18:45,680 --> 00:18:48,080
we've got a pigs head
filled with jellied brawn.
436
00:18:48,240 --> 00:18:50,640
- It's hearty.
- It's hearty. [Ruth laughs]
437
00:18:50,800 --> 00:18:52,240
So your breakfast would change
438
00:18:52,480 --> 00:18:54,120
depending on what you'd
have the night before
439
00:18:54,280 --> 00:18:55,280
what was left over.
440
00:18:55,840 --> 00:18:57,320
- One thing
I'm really noticing is that
441
00:18:57,440 --> 00:19:00,600
the enormous amount of protein
that's on the table.
442
00:19:00,760 --> 00:19:03,160
And the complete lack of fruit.
443
00:19:03,280 --> 00:19:06,320
- Yes but this is really
high class dining.
444
00:19:06,480 --> 00:19:08,000
You had a really
hearty breakfast
445
00:19:08,120 --> 00:19:09,600
that was going to set
you up for the day
446
00:19:09,760 --> 00:19:12,240
and keep you going
until you ate again.
447
00:19:12,360 --> 00:19:15,000
We're not thinking
about our waistline.
448
00:19:15,120 --> 00:19:17,040
We're not thinking about
the nutritional value of it.
449
00:19:17,200 --> 00:19:19,040
And it's thought that this
is good for you at this point.
450
00:19:19,160 --> 00:19:20,280
[soft music]
451
00:19:22,680 --> 00:19:25,800
- Even the average Victorian
was gorging down a mind
boggling
452
00:19:25,920 --> 00:19:28,080
four-and-a-half
thousand calories a day.
453
00:19:28,200 --> 00:19:29,880
Almost twice the amount
we eat now.
454
00:19:32,720 --> 00:19:35,680
In a modern life if you sat
down to this every day
455
00:19:35,840 --> 00:19:36,760
well you'd give yourself
456
00:19:37,000 --> 00:19:38,040
a whole range
of health problems.
457
00:19:38,200 --> 00:19:40,000
- They are getting lots of
gout,
458
00:19:40,160 --> 00:19:42,040
you've got problems
with obesity,
459
00:19:42,200 --> 00:19:43,720
all sorts of gastro
intestinal problems.
460
00:19:46,480 --> 00:19:49,680
- Put simply this breakfast
made people fat and flatulent.
461
00:19:49,800 --> 00:19:51,960
Things had to change.
462
00:19:52,080 --> 00:19:55,640
So in 1863 an American doctor
James Caleb Jackson
463
00:19:55,800 --> 00:19:58,040
came up with an alternative
for his patients.
464
00:19:58,200 --> 00:20:02,520
A healthy vegetarian breakfast
that he called granular.
465
00:20:02,640 --> 00:20:04,320
And we're going to try
and recreate it.
466
00:20:06,040 --> 00:20:06,960
So what we're looking for
467
00:20:07,440 --> 00:20:09,480
is stiff wallpaper
paste consistency.
468
00:20:13,200 --> 00:20:16,040
- We're mixing wheat flour
and water to make a dough.
469
00:20:16,200 --> 00:20:17,640
- We want to bake it
470
00:20:17,760 --> 00:20:20,160
until it's the consistency
of a hard brick.
471
00:20:21,560 --> 00:20:24,800
- That's nine hours in a low
temperature oven then cooled
472
00:20:24,960 --> 00:20:28,800
and put back in
for another nine hours.
473
00:20:28,960 --> 00:20:30,080
- So this has been twice baked.
474
00:20:30,240 --> 00:20:31,760
- Oh this is quite hard
isn't it?
475
00:20:31,880 --> 00:20:33,520
- Yeah.
- It's tough.
476
00:20:35,960 --> 00:20:37,760
Break it up into
these little pieces.
477
00:20:37,880 --> 00:20:38,800
We want something like that.
478
00:20:39,080 --> 00:20:41,920
- Yeah but it's hard
going flaking it.
479
00:20:42,080 --> 00:20:43,480
- The flakes now need
to be ground.
480
00:20:45,120 --> 00:20:48,680
Now that's starting to look
much more like a cereal.
481
00:20:48,840 --> 00:20:51,160
But before you want to eat it
you've got to soak it
overnight.
482
00:20:52,960 --> 00:20:55,120
- After about 30 hours
of preparation
483
00:20:55,240 --> 00:20:57,680
a very plain breakfast
is served.
484
00:20:59,120 --> 00:21:00,160
- Brace yourself.
485
00:21:01,520 --> 00:21:03,080
It's not horrible.
486
00:21:03,240 --> 00:21:04,840
It's not exciting.
487
00:21:05,000 --> 00:21:06,840
Worthy I think
is what it tastes like.
488
00:21:07,000 --> 00:21:08,760
-That is what it's meant to be.
489
00:21:08,880 --> 00:21:10,800
I can't say
it's a food for pleasure.
490
00:21:10,920 --> 00:21:13,120
- I mean it tastes
like a health food.
491
00:21:13,280 --> 00:21:15,920
There's no sugar in this,
there's no saltiness,
492
00:21:16,080 --> 00:21:17,400
it's just very simple.
493
00:21:19,080 --> 00:21:21,200
Pleasant or not
Jackson had invented
494
00:21:21,360 --> 00:21:23,480
the first commercially
available breakfast cereal.
495
00:21:24,880 --> 00:21:25,960
It wasn't profitable
496
00:21:26,360 --> 00:21:27,760
but it lead to other
health specialists
497
00:21:27,920 --> 00:21:30,480
developing their own varieties.
498
00:21:30,640 --> 00:21:33,760
And this is where
the Kellogg story starts.
499
00:21:33,920 --> 00:21:36,000
In 1894 doctor John Kellogg
500
00:21:36,120 --> 00:21:38,280
Chief Medical Officer
of a sanatorium,
501
00:21:38,440 --> 00:21:40,080
and his brother William Keith,
502
00:21:40,240 --> 00:21:42,600
were trying to make granola
for patients using corn,
503
00:21:42,760 --> 00:21:43,920
oatmeal, and wheat.
504
00:21:46,600 --> 00:21:49,000
One day William Keith was
experimenting with wheat grains
505
00:21:49,120 --> 00:21:51,320
and over softened
a batch by mistake.
506
00:21:52,840 --> 00:21:53,920
Instead of destroying them
507
00:21:54,360 --> 00:21:57,120
he tried rolling
and baking the mushy grains.
508
00:21:57,240 --> 00:22:00,960
And by accident created
the wheat flake of today.
509
00:22:01,120 --> 00:22:04,000
And from there it was
but a short step
510
00:22:04,160 --> 00:22:07,000
to creating
the very first corn flakes.
511
00:22:07,120 --> 00:22:08,560
[corn flakes rustling]
512
00:22:11,240 --> 00:22:12,680
[machinery whirring]
513
00:22:15,960 --> 00:22:17,080
[upbeat music]
514
00:22:20,280 --> 00:22:21,600
- Back at Kellogg's factory
515
00:22:22,080 --> 00:22:24,680
corn flakes might still be
their most iconic product,
516
00:22:24,840 --> 00:22:26,880
but it's not their only one.
517
00:22:27,040 --> 00:22:29,520
Here they also make
chocolate, frosted,
518
00:22:29,680 --> 00:22:31,720
Frosties, and raisin wheat.
519
00:22:33,840 --> 00:22:35,320
And I wanna see
what else is cooking.
520
00:22:35,480 --> 00:22:37,040
Technician Paul Richardson
521
00:22:37,200 --> 00:22:40,080
is the man who puts the snap,
crackle and pop,
522
00:22:40,240 --> 00:22:43,040
into one of their
childhood classics.
523
00:22:43,200 --> 00:22:45,840
I feel a bit silly
but I never realized
524
00:22:46,000 --> 00:22:48,600
that Rice Krispies actually
were made from rice.
525
00:22:48,760 --> 00:22:50,800
- Well the clue's
in the title isn't it?
526
00:22:50,920 --> 00:22:52,960
- What rice is it?
- Arborio.
527
00:22:53,080 --> 00:22:55,800
- That's Italian risotto rice,
I've got that at home.
528
00:22:55,920 --> 00:22:56,920
- Yeah.
529
00:22:58,080 --> 00:22:59,360
- After cooking and flavoring
530
00:22:59,640 --> 00:23:03,400
the rice is dried, trimmed,
and put aside.
531
00:23:03,520 --> 00:23:07,040
And then it has to be puffed up
by hot air.
532
00:23:07,200 --> 00:23:09,560
- On our oven here
we have a thousand tubes
533
00:23:09,720 --> 00:23:11,360
it actually puffs it up
534
00:23:11,520 --> 00:23:13,680
so you've got your snap
your crackle and your pop.
535
00:23:13,800 --> 00:23:17,280
- So from there to there
in about 20 feet
536
00:23:17,400 --> 00:23:18,760
of tubes hot air and color.
537
00:23:18,880 --> 00:23:19,800
- Correct.
538
00:23:20,320 --> 00:23:21,360
- I'm gonna get rice
to Rice Krispy.
539
00:23:21,400 --> 00:23:22,360
- That's right.
- Oh!
540
00:23:22,520 --> 00:23:24,520
- As you can see it's hot.
541
00:23:24,640 --> 00:23:27,040
- Whoa. Hot Rice Krispies.
542
00:23:27,160 --> 00:23:29,400
If I hadn't a just seen that
I would not have believed that.
543
00:23:29,560 --> 00:23:30,280
[Paul laughs]
544
00:23:30,440 --> 00:23:31,520
[upbeat music]
545
00:23:33,400 --> 00:23:35,880
Half the Rice Krispies get
extra special treatment.
546
00:23:38,920 --> 00:23:42,960
They're covered in a mixture
of cocoa, water, and sugar.
547
00:23:43,080 --> 00:23:45,720
On their way
to becoming Coco Pops.
548
00:23:51,560 --> 00:23:52,960
[upbeat music]
549
00:23:54,360 --> 00:23:56,320
Every Kellogg cereal
is fortified
550
00:23:56,480 --> 00:23:58,040
with minerals and vitamins.
551
00:23:58,200 --> 00:24:01,440
Most recently in some
varieties vitamin D.
552
00:24:01,560 --> 00:24:05,240
Cherry is finding out why we
need it added to our breakfast.
553
00:24:05,400 --> 00:24:08,320
- Vitamin D is essential
to absorb calcium
554
00:24:08,480 --> 00:24:10,720
for healthy teeth and bones.
555
00:24:10,840 --> 00:24:12,960
But new research suggests
556
00:24:13,120 --> 00:24:15,760
that there are other
important benefits.
557
00:24:15,920 --> 00:24:18,320
I've come to St. Bart's
and London Center
558
00:24:18,480 --> 00:24:21,560
for immunobiology to meet
professor Adrian Martineau.
559
00:24:24,080 --> 00:24:25,160
- For the last 10 years
we've been working
560
00:24:25,640 --> 00:24:27,560
on the effects of vitamin D
on the immune system.
561
00:24:27,720 --> 00:24:30,200
And particular on resistance
to the common cold.
562
00:24:30,360 --> 00:24:31,800
- So what did you discover?
563
00:24:32,240 --> 00:24:34,440
- We've done clinical trials
and the results have shown
564
00:24:34,600 --> 00:24:37,400
in people who have low
vitamin D levels to start with
565
00:24:37,560 --> 00:24:39,040
giving them extra
vitamin D supplement
566
00:24:39,520 --> 00:24:41,720
can reduce the risk of getting
a cold by around 50 percent.
567
00:24:41,880 --> 00:24:43,040
- That's absolutely huge.
568
00:24:43,240 --> 00:24:46,120
So if you have
low vitamin D levels
569
00:24:46,240 --> 00:24:48,680
topping them up can
potentially prevent you
570
00:24:48,800 --> 00:24:51,520
from getting the common cold
by up to 50 percent?
571
00:24:51,680 --> 00:24:52,440
- Exactly right.
572
00:24:52,560 --> 00:24:54,440
[upbeat music]
573
00:24:54,560 --> 00:24:58,680
- It's not just colds you risk
if you're low in vitamin D.
574
00:24:58,800 --> 00:25:03,240
Serious conditions from type
one diabetes to some cancers,
575
00:25:03,400 --> 00:25:06,680
as well as children developing
bone softening rickets
576
00:25:06,840 --> 00:25:11,080
have been linked to severe
vitamin D deficiency.
577
00:25:11,200 --> 00:25:15,520
One way we can get this
super nutrient is sunshine.
578
00:25:15,680 --> 00:25:20,160
We can produce it by our skin
converting ultraviolet light.
579
00:25:20,280 --> 00:25:23,600
So if we spend plenty
of time outdoors
580
00:25:23,760 --> 00:25:26,360
then surely we'll
get enough of it.
581
00:25:26,520 --> 00:25:28,640
Not in the short days of winter
582
00:25:28,800 --> 00:25:31,960
according to nutritionist
Angelique Panagos.
583
00:25:32,080 --> 00:25:34,200
- So the sun actually has
to be at a certain angle,
584
00:25:34,320 --> 00:25:36,760
so it has to be about
50 degrees above the horizon.
585
00:25:36,880 --> 00:25:38,680
And that way the UVB rays
586
00:25:38,840 --> 00:25:41,280
can actually penetrate
through the atmosphere
587
00:25:41,400 --> 00:25:43,360
and help us
to synthesize vitamin D.
588
00:25:43,480 --> 00:25:47,400
- But in the UK the sun
in winter is always very low.
589
00:25:47,560 --> 00:25:49,760
The sun's unfortunately
it's letting us down.
590
00:25:49,920 --> 00:25:52,400
So from about October
through to April
591
00:25:52,520 --> 00:25:53,760
we can't synthesize vitamin D.
592
00:25:53,920 --> 00:25:56,520
- So if you live in the UK
593
00:25:56,680 --> 00:25:59,320
and you go out into
the sunshine in winter
594
00:25:59,480 --> 00:26:02,040
you're not really getting
a vitamin D benefit.
595
00:26:02,160 --> 00:26:04,120
- You're not getting
the vitamin D benefit.
596
00:26:04,280 --> 00:26:05,720
- Although we store
the vitamin D
597
00:26:05,880 --> 00:26:07,160
we make in the summer
598
00:26:07,320 --> 00:26:09,960
it can be depleted
over the winter.
599
00:26:10,120 --> 00:26:12,720
Research has shown
that one in five of us
600
00:26:12,880 --> 00:26:14,440
are actually deficient
in vitamin D.
601
00:26:14,600 --> 00:26:16,800
- One in five of us?
- One in five.
602
00:26:18,880 --> 00:26:20,120
- That's enough to make me
603
00:26:20,240 --> 00:26:22,160
want to get my own
levels checked.
604
00:26:22,280 --> 00:26:25,320
So I'm using a self-testing
kit.
605
00:26:25,480 --> 00:26:27,880
If 10 million people
are vitamin D deficient
606
00:26:28,000 --> 00:26:31,320
then there's quite
a good chance that I am too.
607
00:26:31,480 --> 00:26:34,720
But there's only one way
to find out.
608
00:26:36,920 --> 00:26:40,040
Two weeks later
my results are back.
609
00:26:40,160 --> 00:26:41,320
Now it's time to find out
610
00:26:41,760 --> 00:26:44,200
if I'm one of the 20 percent
of the population
611
00:26:44,360 --> 00:26:46,680
that is deficient
in this sunshine vitamin.
612
00:26:51,320 --> 00:26:52,880
Adequate.
613
00:26:53,000 --> 00:26:55,440
That's not good. Adequate.
614
00:26:55,600 --> 00:26:57,480
- Good excuse to go
on more holidays.
615
00:26:57,640 --> 00:26:58,800
- Okay. [Cherry laughs]
616
00:26:59,280 --> 00:27:01,040
So my vitamin D levels
at the moment are okay,
617
00:27:01,200 --> 00:27:02,800
but what happens if they dip.
618
00:27:02,960 --> 00:27:05,120
What can I eat
to keep them topped up?
619
00:27:05,280 --> 00:27:09,120
- So you can get some
vitamin D from food sources.
620
00:27:09,280 --> 00:27:10,520
So oily fish is a good one,
621
00:27:10,840 --> 00:27:13,920
but you'd need to be eating
a lot of one food
622
00:27:14,080 --> 00:27:15,360
to be getting
that vitamin D kick
623
00:27:15,480 --> 00:27:17,160
that we're looking for.
624
00:27:17,320 --> 00:27:19,600
- To get my 10 microgram
daily dose
625
00:27:19,720 --> 00:27:22,960
I would need to eat either
one fresh salmon filet
626
00:27:23,120 --> 00:27:26,720
or six eggs or eight
homemade beef burgers,
627
00:27:26,880 --> 00:27:31,800
52 bacon rations,
or 333 fried mushrooms.
628
00:27:33,280 --> 00:27:36,080
Taking a vitamin D supplement
would be easier.
629
00:27:36,240 --> 00:27:39,960
And having a boost
at breakfast could also help.
630
00:27:40,080 --> 00:27:43,000
The sunshine vitamin
is put into a range of cereals
631
00:27:43,120 --> 00:27:45,160
voluntarily by Kellogg's
632
00:27:45,320 --> 00:27:48,280
and most other
cereal manufacturers.
633
00:27:48,440 --> 00:27:51,960
Providing a tenth of the
recommended daily allowance.
634
00:27:58,640 --> 00:27:59,440
[machinery whirring]
635
00:28:00,800 --> 00:28:02,320
[upbeat music]
636
00:28:02,480 --> 00:28:04,240
- At the mega cereal factory
637
00:28:04,400 --> 00:28:06,640
our corn kernels have
reached the toasting area.
638
00:28:08,080 --> 00:28:11,560
It's five hours and 36 minutes
since they entered the factory.
639
00:28:11,720 --> 00:28:13,080
And they're halfway
to becoming a bowl
640
00:28:13,240 --> 00:28:15,160
of proper corn flakes.
641
00:28:15,320 --> 00:28:17,120
Wow.
642
00:28:17,280 --> 00:28:20,960
Now those soggy flattened
flakes need crisping up.
643
00:28:21,120 --> 00:28:23,120
- Then here you dry it
and toast it.
644
00:28:24,240 --> 00:28:26,840
- That's a circular
rotating toaster?
645
00:28:26,960 --> 00:28:28,240
- In simple terms yes, it's.
646
00:28:28,600 --> 00:28:30,920
Taking the moist flake
and making it crispy.
647
00:28:31,040 --> 00:28:33,320
- Yes and as it rotates
around there
648
00:28:33,440 --> 00:28:36,240
the rotation action separates
the real flakes out.
649
00:28:36,400 --> 00:28:38,440
- There might be gooey flake
650
00:28:38,560 --> 00:28:40,040
becomes separate
like crispy ones.
651
00:28:40,200 --> 00:28:41,240
- Absolutely yes.
652
00:28:41,400 --> 00:28:43,200
[upbeat music]
653
00:28:43,320 --> 00:28:45,200
It's in there for about seven
to 10 seconds.
654
00:28:45,320 --> 00:28:46,520
- Oh!
- Yeah.
655
00:28:46,960 --> 00:28:49,160
- That is the fastest cereal
I've ever seen.
656
00:28:49,320 --> 00:28:50,160
- Yes.
657
00:28:52,200 --> 00:28:54,760
- Incredibly these corn flakes
are coming through
658
00:28:54,880 --> 00:28:56,640
at a rate of 10 bowls a second.
659
00:28:57,920 --> 00:28:59,040
Help yourself take it.
660
00:28:59,320 --> 00:29:01,280
- They're hot.
- They are hot yeah.
661
00:29:01,440 --> 00:29:02,440
- It's like a plate
of hot chips.
662
00:29:04,400 --> 00:29:05,920
Hey have you ever thought
about selling hot corn flakes?
663
00:29:06,040 --> 00:29:09,080
- Well it's a treat not
many people get to experience.
664
00:29:09,240 --> 00:29:11,000
You won't get a fresher
corn flake than that.
665
00:29:13,760 --> 00:29:16,320
The Corn flakes are good to go.
666
00:29:16,480 --> 00:29:18,160
Great big river of corn flakes.
667
00:29:18,320 --> 00:29:20,080
- That's right they're
corn flakes were equal-er,
668
00:29:20,240 --> 00:29:21,880
we can turn them
into Crunchy Nut corn flakes
669
00:29:22,040 --> 00:29:22,960
or Frosties.
670
00:29:23,120 --> 00:29:24,600
- Really?
- Really, yes.
671
00:29:24,800 --> 00:29:26,440
- So right now there could
be any one of three?
672
00:29:26,600 --> 00:29:27,600
- Any one of three yes.
673
00:29:29,440 --> 00:29:32,680
- Five hours 36 minutes
and 15 seconds in
674
00:29:32,840 --> 00:29:35,320
and the plain Corn flakes
head off for packing.
675
00:29:35,440 --> 00:29:38,640
While Frosties is diverted
away for extra flavoring
676
00:29:38,760 --> 00:29:40,040
along with Crunchy Nut,
677
00:29:40,280 --> 00:29:42,680
which was invented here
right at the factory.
678
00:29:42,800 --> 00:29:44,080
I'd love to make Crunchy Nut.
679
00:29:44,240 --> 00:29:46,480
How do you stop them
going up to corn flakes?
680
00:29:46,640 --> 00:29:48,480
- I'll make a phone call.
- Can I make that phone call?
681
00:29:48,600 --> 00:29:49,560
- Here one second.
682
00:29:49,720 --> 00:29:50,720
- No way.
683
00:29:51,840 --> 00:29:53,480
Is that Steve?
684
00:29:53,600 --> 00:29:57,120
Steve can we divert
some to Crunchy Nut?
685
00:29:57,280 --> 00:30:00,520
Give me Crunchy Nut,
go Crunchy Nut, do it Steve.
686
00:30:01,800 --> 00:30:03,360
Yay!
687
00:30:04,800 --> 00:30:07,720
- Corn flakes up that way,
Crunchy Nut down that way.
688
00:30:10,360 --> 00:30:11,800
- Am I going there next?
689
00:30:11,920 --> 00:30:12,720
- You'll be going there
very shortly yes.
690
00:30:13,080 --> 00:30:14,080
- I'm becoming very
fond of you Dan.
691
00:30:14,200 --> 00:30:16,000
- Well I think it's mutual.
692
00:30:30,840 --> 00:30:33,040
It's five hours 39 minutes
693
00:30:33,200 --> 00:30:35,760
since the raw corn kernels
were delivered.
694
00:30:35,880 --> 00:30:37,480
I'm now in the coating room
695
00:30:37,800 --> 00:30:42,560
where my ordinary corn flakes
are about to be crunchy nutted.
696
00:30:42,680 --> 00:30:45,640
So these peanuts are nuts
you put on the Crunchy Nut?
697
00:30:45,800 --> 00:30:47,040
- Yes they come from
the America's.
698
00:30:47,160 --> 00:30:48,440
We take them as whole peanuts
699
00:30:48,680 --> 00:30:50,920
then we slice them through
and you get that.
700
00:30:51,080 --> 00:30:53,400
- How do you stick the nuts
to the corn flake?
701
00:30:53,560 --> 00:30:55,680
- We use honey from
the America's again,
702
00:30:55,840 --> 00:30:57,160
molasses, sugar, and vitamins.
703
00:30:57,280 --> 00:30:59,280
It's like a syrup
to form of glue.
704
00:30:59,440 --> 00:31:00,680
- Why don't you
use British honey?
705
00:31:01,080 --> 00:31:02,880
- We haven't got anything
against British honey.
706
00:31:03,040 --> 00:31:06,120
We need consistent
supply 365 days a year.
707
00:31:06,280 --> 00:31:07,240
- Good?
708
00:31:07,360 --> 00:31:08,320
- Of course it's good,
709
00:31:08,680 --> 00:31:10,120
it's a corn flake nuts
and honey.
710
00:31:10,280 --> 00:31:11,120
- Yeah.
711
00:31:12,600 --> 00:31:15,400
- Every 24 hours
the factory mixes together
712
00:31:15,560 --> 00:31:19,080
10 tons of nuts,
three tons of honey,
713
00:31:19,200 --> 00:31:21,920
and two tons of molasses,
a sweet syrup.
714
00:31:25,160 --> 00:31:26,160
On the biggest scale.
715
00:31:31,120 --> 00:31:34,560
In this drum here
is your base corn flake,
716
00:31:34,720 --> 00:31:37,000
then you're adding your honey
your molasses your sugar
717
00:31:37,160 --> 00:31:39,600
your bit of a profile
and your nuts all in there,
718
00:31:39,760 --> 00:31:41,560
they're spinning around
and being coated in that drum.
719
00:31:43,200 --> 00:31:46,240
- The sweet molasses
and honey glue plus sugar
720
00:31:46,360 --> 00:31:48,920
mean there's just
over two-and-a-half of sugar
721
00:31:49,080 --> 00:31:52,080
in your average bowl
of Crunchy Nut.
722
00:31:52,240 --> 00:31:53,920
Obviously it's gotta dry up
now a little bit hasn't it?
723
00:31:54,080 --> 00:31:55,360
- That's right.
724
00:31:55,800 --> 00:31:57,000
So at the minute you can
see it's shiny and it's hot.
725
00:31:57,400 --> 00:32:00,000
So what happens now is it goes
through drying process
726
00:32:00,160 --> 00:32:02,560
and then it's done
dry Crunchy Nut corn flake
727
00:32:02,720 --> 00:32:03,520
that you're used to.
728
00:32:14,720 --> 00:32:16,080
- My Crunchy Nut corn flakes
729
00:32:16,200 --> 00:32:18,360
have reached the packing area
of the factory.
730
00:32:20,560 --> 00:32:23,480
Just over six hours since
they came here as corn kernels.
731
00:32:24,880 --> 00:32:26,480
First stop is the weighing
room.
732
00:32:27,840 --> 00:32:29,120
- So every click you here
733
00:32:29,520 --> 00:32:31,360
is a bag of Crunchy Nut corn
flakes being weighed out
734
00:32:31,480 --> 00:32:33,640
to form a perfect
500 gram packet.
735
00:32:33,760 --> 00:32:35,960
It's like a chorus
of metal frogs.
736
00:32:38,400 --> 00:32:40,440
Gives you a really
clear indication
737
00:32:40,560 --> 00:32:41,720
of how fast you're making 'em.
738
00:32:43,280 --> 00:32:45,280
It's not as simple
as each hopper
739
00:32:45,440 --> 00:32:49,120
separately weighing
out 500 grams of Corn flakes.
740
00:32:49,280 --> 00:32:52,040
- Each of these metal
pan contains a weight
741
00:32:52,200 --> 00:32:56,160
somewhere between 100 maybe up
to 200 grams of food.
742
00:32:56,320 --> 00:32:59,320
So for example that pan
might have 100 grams in it,
743
00:32:59,440 --> 00:33:04,320
that might have 200 grams in
it, that might have 203,
744
00:33:04,480 --> 00:33:06,680
and that one might
have sort of 98.
745
00:33:06,800 --> 00:33:07,960
What the computer program does
746
00:33:08,080 --> 00:33:09,840
it says there's eight tons
there
747
00:33:10,000 --> 00:33:11,520
all with various
different weights.
748
00:33:11,680 --> 00:33:13,080
It selects the best combination
749
00:33:13,560 --> 00:33:15,960
of those weights in your pans
to give you the 500 grams.
750
00:33:16,080 --> 00:33:17,760
- That is a stupid system.
- [Dan laughs]
751
00:33:17,880 --> 00:33:19,400
- That just confuses
everything.
752
00:33:19,560 --> 00:33:22,320
Why don't you just weigh out
a box worth in one hopper?
753
00:33:22,440 --> 00:33:23,360
- Because every corn flake
754
00:33:23,840 --> 00:33:25,320
every corn flake
is slightly different.
755
00:33:25,440 --> 00:33:27,640
So to get an exact
weight on the product
756
00:33:27,800 --> 00:33:28,880
is very, very difficult.
757
00:33:29,000 --> 00:33:30,000
[light music]
758
00:33:31,720 --> 00:33:33,920
Each precise combination
of corn flakes
759
00:33:34,080 --> 00:33:35,480
drops directly into a bag
760
00:33:37,200 --> 00:33:39,800
which is heat sealed
bottom and top.
761
00:33:41,960 --> 00:33:44,160
To prevent any defective bags
getting through
762
00:33:44,280 --> 00:33:46,800
they go past a sensor
that measures them exactly.
763
00:33:48,200 --> 00:33:50,560
- Right on the blue box here
it's a bit like a laser beam.
764
00:33:51,920 --> 00:33:54,760
That laser beam detects
the correct length of that bag.
765
00:33:54,920 --> 00:33:57,640
So the bags first it's easy
to see that length
766
00:33:57,800 --> 00:33:58,800
and that will be rejected.
767
00:34:01,080 --> 00:34:02,280
- You're a good teacher
you know that?
768
00:34:02,440 --> 00:34:03,280
Thanks very much.
769
00:34:03,440 --> 00:34:04,800
[upbeat music]
770
00:34:08,040 --> 00:34:09,720
Over in the packaging
department,
771
00:34:09,880 --> 00:34:11,160
cardboard is being turned
772
00:34:11,280 --> 00:34:14,080
from flat pack into boxes
in one slick move.
773
00:34:16,200 --> 00:34:19,120
The machine even opens
each box as it goes.
774
00:34:19,280 --> 00:34:20,720
That's genius.
775
00:34:20,840 --> 00:34:22,640
Six hours and three minutes ago
776
00:34:22,800 --> 00:34:24,760
each one of these
Crunchy Nut corn flakes
777
00:34:24,880 --> 00:34:27,840
was a plain little
kernel of corn.
778
00:34:28,000 --> 00:34:30,320
Now to make sure they're all
as perfect as they should be
779
00:34:30,440 --> 00:34:32,400
Jim Karney in quality control
780
00:34:32,560 --> 00:34:35,080
carries out a random
check every two hours.
781
00:34:36,640 --> 00:34:37,760
How long you been
doing this Jim?
782
00:34:37,920 --> 00:34:39,400
- A long time, 42 years.
783
00:34:39,560 --> 00:34:40,760
- 42 years?
784
00:34:40,920 --> 00:34:42,120
If you do find a problem
785
00:34:42,600 --> 00:34:44,040
does that mean you have
to stop the whole batch?
786
00:34:44,200 --> 00:34:45,640
- Depends on the defect.
787
00:34:46,120 --> 00:34:48,720
If it's minor then we can make
an adjustment accordingly.
788
00:34:48,880 --> 00:34:51,400
If it's possible holes
then we stop the line
789
00:34:51,520 --> 00:34:53,000
and we tell relevancy
provision.
790
00:34:53,280 --> 00:34:56,080
- So how many boxes of cereal
we likely to throw away?
791
00:34:56,240 --> 00:34:57,960
- Probably about 10,000.
792
00:34:58,080 --> 00:34:59,840
- Wow that can't happen
very often.
793
00:35:00,000 --> 00:35:01,400
Hopefully not,
but it does happen.
794
00:35:01,560 --> 00:35:02,440
- It does happen?
- Yes.
795
00:35:04,960 --> 00:35:08,320
- There's a detailed check list
but Jimmy is so experienced
796
00:35:08,440 --> 00:35:10,080
he knows in an instant
if there's a problem.
797
00:35:11,960 --> 00:35:13,480
- Smell the inside of the box.
798
00:35:13,640 --> 00:35:14,520
- You do what?
799
00:35:15,000 --> 00:35:15,800
- You smell the inside
of the box.
800
00:35:15,840 --> 00:35:17,640
[Gregg laughs]
801
00:35:17,680 --> 00:35:19,400
And what can you smell
from the inside of a box Jim?
802
00:35:19,440 --> 00:35:20,760
- Well it's hard to describe,
it's through experience,
803
00:35:20,800 --> 00:35:21,760
but there's sometimes
the cardboard itself
804
00:35:21,920 --> 00:35:24,720
can actually taste or smell
off.
805
00:35:24,840 --> 00:35:26,320
Then we have to report it.
806
00:35:26,480 --> 00:35:28,280
- You know like a wine buff
has a perfect nose,
807
00:35:28,440 --> 00:35:31,000
can you honestly stick
your nose over a box
808
00:35:31,120 --> 00:35:31,880
and tell me
if it's wrong or not?
809
00:35:32,040 --> 00:35:32,920
- Yes.
810
00:35:33,080 --> 00:35:34,000
- Really?
- Yes.
811
00:35:34,520 --> 00:35:35,640
- So okay and once
we've done the box
812
00:35:35,800 --> 00:35:36,720
then what are we looking for?
813
00:35:36,880 --> 00:35:37,840
- Right.
[plastic rustling]
814
00:35:37,960 --> 00:35:39,960
Make sure there's a good seal.
815
00:35:40,120 --> 00:35:41,800
That seems fine.
816
00:35:41,920 --> 00:35:44,320
We pour the contents
into this bowl here.
817
00:35:44,440 --> 00:35:47,120
- Feel it.
- And feel it against this?
818
00:35:47,280 --> 00:35:49,120
- Yes your standard
batch of Crunchy Nut.
819
00:35:49,240 --> 00:35:50,680
- That's your template
if you like?
820
00:35:50,840 --> 00:35:52,680
Yes. We're looking
for similarity.
821
00:35:52,840 --> 00:35:54,360
Actually lighter or darker.
822
00:35:54,480 --> 00:35:56,960
Too much coating
or not enough coating.
823
00:35:57,080 --> 00:35:58,680
And then I have a taste.
824
00:35:58,800 --> 00:35:59,760
- [cereal crunching]
- Can I?
825
00:35:59,920 --> 00:36:01,040
- Yeah by all means.
826
00:36:02,240 --> 00:36:04,800
Your peanuts,
the syrup, the honey.
827
00:36:04,920 --> 00:36:06,840
And then we go to the rough-ins
and try that one.
828
00:36:08,400 --> 00:36:10,240
- To me it's fine.
- Jim I believe you.
829
00:36:10,400 --> 00:36:11,880
You have got an expert nose
830
00:36:12,000 --> 00:36:12,960
when it comes
to breakfast cereal.
831
00:36:13,160 --> 00:36:14,160
- Thank you.
- [Gregg laughs]
832
00:36:18,600 --> 00:36:19,720
The humble cereal's come
833
00:36:19,920 --> 00:36:21,720
a long way
in the last 100 years.
834
00:36:21,880 --> 00:36:24,640
But the most important
development came in the 1950's
835
00:36:24,760 --> 00:36:27,160
when admin realized
that the secret weapon
836
00:36:27,280 --> 00:36:30,440
in selling a box of cereal
wasn't the cereal.
837
00:36:30,560 --> 00:36:31,800
It was the box itself.
838
00:36:31,960 --> 00:36:33,280
[upbeat music]
839
00:36:42,000 --> 00:36:44,320
- We in Britain eat
more breakfast cereal
840
00:36:44,440 --> 00:36:46,280
than any other nation in
Europe.
841
00:36:46,400 --> 00:36:49,160
In fact 87 percent
of British adults
842
00:36:49,320 --> 00:36:51,120
sit down to a bowl every day.
843
00:36:51,240 --> 00:36:52,480
[light instrumental music]
844
00:36:54,840 --> 00:36:56,960
Back in the first half
of the twentieth century
845
00:36:57,120 --> 00:37:00,960
eating cereal had already
become well established.
846
00:37:01,120 --> 00:37:04,160
But it was the 1950's
that sealed the deal
847
00:37:04,320 --> 00:37:05,840
for our love affair with
cereal.
848
00:37:06,000 --> 00:37:08,800
- They're great!
849
00:37:08,920 --> 00:37:10,840
- I want to find out
what triggered
850
00:37:11,000 --> 00:37:14,000
the start of cereal domination
after the war
851
00:37:14,120 --> 00:37:16,160
from advertising guru
Robin Wright.
852
00:37:17,320 --> 00:37:20,040
- Rationing. Disappeared.
853
00:37:20,160 --> 00:37:24,320
The sugar coated product
arrived and kids gobble them
up.
854
00:37:24,440 --> 00:37:27,760
And then at the same time
almost television arrived
855
00:37:27,920 --> 00:37:30,520
with television advertising
promoting these new products.
856
00:37:30,680 --> 00:37:32,800
[light instrumental music]
857
00:37:32,960 --> 00:37:35,080
- The other game changer
for cereal companies
858
00:37:35,240 --> 00:37:38,920
was a crucial shift
in family dynamics.
859
00:37:39,040 --> 00:37:42,120
- The power of what I call
the tyrant child emerge.
860
00:37:42,280 --> 00:37:43,600
[Ruth laughs]
861
00:37:44,080 --> 00:37:46,240
There was a shift to recognize
the power of children.
862
00:37:46,360 --> 00:37:48,360
They were the big consumers.
863
00:37:48,520 --> 00:37:49,840
[light music]
864
00:37:51,800 --> 00:37:55,040
- Advertisers responded
by inventing pester power.
865
00:37:55,160 --> 00:37:57,520
- Dood-L-Oon you get me free.
866
00:37:58,840 --> 00:38:00,400
- And me.
867
00:38:00,560 --> 00:38:03,360
- Not only were we
showing the brand
868
00:38:03,520 --> 00:38:05,560
to a child very early on
869
00:38:05,720 --> 00:38:09,240
we were then using what's
now called loyalty marketing
870
00:38:09,360 --> 00:38:12,840
so the respectable taste
they'd like to have the toy,
871
00:38:13,000 --> 00:38:15,240
they'd like to play games
on the side of the pack.
872
00:38:15,360 --> 00:38:18,040
All these things
are unfurled in Britain
873
00:38:18,160 --> 00:38:21,280
and British kids, and I was
one of them, really loved it.
874
00:38:21,400 --> 00:38:22,920
It was fun it was great.
875
00:38:23,080 --> 00:38:24,680
Of course while
we were enjoying it
876
00:38:24,840 --> 00:38:26,920
these brands were
embedded in our brains.
877
00:38:27,080 --> 00:38:29,200
So even now all
those years later,
878
00:38:29,360 --> 00:38:30,480
what's my favorite cereal?
879
00:38:30,640 --> 00:38:31,680
It's Weetabix.
880
00:38:35,480 --> 00:38:37,920
- Cereal is the only food
on the menu
881
00:38:38,040 --> 00:38:41,400
at one London cafe owned
by Gary and Alan Keery.
882
00:38:41,520 --> 00:38:42,560
So I went to find out
883
00:38:43,000 --> 00:38:45,320
why it's still so appealing
to adults.
884
00:38:47,280 --> 00:38:49,640
I don't think I have ever seen
so many cereals
885
00:38:49,800 --> 00:38:51,000
[Ruth laughs] all in one place.
886
00:38:51,120 --> 00:38:52,560
It's quite astounding isn't it?
887
00:38:52,720 --> 00:38:54,960
I mean what is so special
about cereal?
888
00:38:55,080 --> 00:38:56,800
- Well for us it was
when we were kids
889
00:38:56,920 --> 00:38:58,800
it was the first thing
that we fell in love with.
890
00:38:58,920 --> 00:38:59,960
We remember going
to the supermarket
891
00:39:00,120 --> 00:39:02,120
and given that
choice once a week
892
00:39:02,240 --> 00:39:03,680
to buy a cereal
that you had to eat
893
00:39:03,800 --> 00:39:04,800
for the rest of the week.
894
00:39:05,320 --> 00:39:06,600
And it was the biggest
responsibility you had.
895
00:39:06,640 --> 00:39:07,480
So do you think that cereals
896
00:39:08,000 --> 00:39:09,040
are really just
a childhood thing?
897
00:39:09,560 --> 00:39:11,720
I think everything is all
about nostalgia these days.
898
00:39:11,840 --> 00:39:12,840
People like to feel
like a kid again,
899
00:39:13,000 --> 00:39:14,080
even though they're not.
900
00:39:16,960 --> 00:39:18,280
- We always used
to in the mornings
901
00:39:18,760 --> 00:39:20,480
like turn over the cereal box
and used to do like the little
902
00:39:20,600 --> 00:39:21,360
puzzles on the back.
903
00:39:21,520 --> 00:39:22,800
- Oh yeah.
904
00:39:23,280 --> 00:39:25,600
- We had to pour out
the whole cereal get the toy.
905
00:39:25,640 --> 00:39:28,040
- And nostalgia
certainly seems to pay.
906
00:39:28,160 --> 00:39:30,000
The six top sellers
in the UK today
907
00:39:30,160 --> 00:39:34,320
were all invented more
than 30 years ago.
908
00:39:34,440 --> 00:39:36,360
Some ad campaigns
have barely changed
909
00:39:36,480 --> 00:39:39,160
since the successes
of the 1950's.
910
00:39:39,320 --> 00:39:42,400
And they're still as effective
now as they were back then.
911
00:39:42,520 --> 00:39:43,640
- I don't know
I love Cocoa Puffs.
912
00:39:43,760 --> 00:39:45,240
- Snap, Crackle, and Pop.
913
00:39:45,400 --> 00:39:46,720
- Snap, Crackle, and Pop.
- Snap, Crackle, and Pop.
914
00:39:46,840 --> 00:39:48,280
[girl with braids laughs]
915
00:39:48,560 --> 00:39:51,080
- The cereal industry
has never stopped growing.
916
00:39:51,240 --> 00:39:52,920
And in the UK it's now worth
917
00:39:53,040 --> 00:39:56,200
around one point five seven
billion pounds.
918
00:40:00,840 --> 00:40:02,800
[machinery whirring]
919
00:40:02,920 --> 00:40:04,480
[upbeat music]
920
00:40:06,680 --> 00:40:08,560
- At the factory,
the final stage
921
00:40:08,680 --> 00:40:12,000
of our Crunchy Nut production
line is the distribution area.
922
00:40:14,560 --> 00:40:15,880
Nearly six-and-a-half hours
923
00:40:16,000 --> 00:40:17,240
since the start of
their journey here
924
00:40:18,680 --> 00:40:20,160
my corn flakes are boxed up
925
00:40:20,440 --> 00:40:23,880
and traveling just under
three kilometers from packing.
926
00:40:24,000 --> 00:40:25,560
And over the sky bridge
to the warehouse.
927
00:40:28,000 --> 00:40:30,360
Now urgent orders
for UK supermarkets
928
00:40:30,520 --> 00:40:33,040
are dispatched straight away.
929
00:40:33,200 --> 00:40:35,520
While cereal destined for
Europe and the Middle East
930
00:40:35,680 --> 00:40:37,040
is stored awaiting shipping.
931
00:40:38,160 --> 00:40:41,120
The warehouse supervisor
is Jeff Bolton.
932
00:40:41,280 --> 00:40:43,520
How many boxes you holding
in here do you know?
933
00:40:43,640 --> 00:40:45,040
- About quarter of a million.
934
00:40:45,160 --> 00:40:47,280
About 10 percent
of what we produce.
935
00:40:47,400 --> 00:40:49,720
- So the ones that go to our
UK shops they don't sit around.
936
00:40:49,880 --> 00:40:50,840
- No.
937
00:40:51,320 --> 00:40:52,360
- No they go straight
out the door.
938
00:40:53,160 --> 00:40:54,560
- Straight onto trucks. -
They're straight out the door.
939
00:40:54,600 --> 00:40:55,400
This scale is unbelievable.
940
00:40:55,440 --> 00:40:56,360
[upbeat music]
941
00:40:57,240 --> 00:41:00,000
Every box of Crunchy Nut
cartons has been given a bar
code
942
00:41:00,160 --> 00:41:02,280
so it can be scanned
into the system
943
00:41:02,440 --> 00:41:05,600
before getting some top
to toe plastic protection.
944
00:41:05,760 --> 00:41:07,560
[Gregg laughs] Yay!
945
00:41:07,720 --> 00:41:08,680
- This is the wrapping machine.
946
00:41:10,360 --> 00:41:11,920
All those Crunchy Nut cartons
947
00:41:12,080 --> 00:41:13,560
is going to get wrapped
to stabilization.
948
00:41:13,680 --> 00:41:15,280
- We all need those
for our suitcase
949
00:41:15,400 --> 00:41:16,200
when we go on holiday.
950
00:41:19,440 --> 00:41:20,840
- It's gonna come forward
it's gonna get labeled.
951
00:41:20,960 --> 00:41:21,920
- Yeah you I'm not standing--
952
00:41:22,360 --> 00:41:23,600
- No you're not gonna
get labeled
953
00:41:24,360 --> 00:41:25,720
but I'd watch your back 'cause
of the vehicle coming for ya.
954
00:41:25,760 --> 00:41:27,160
- What's happening?
955
00:41:27,200 --> 00:41:28,800
I don't feel safe anymore
what's happening?
956
00:41:28,840 --> 00:41:30,880
- There's gonna be a vehicle
coming to collect this.
957
00:41:30,920 --> 00:41:34,080
- 22 sophisticated robot
shuttles do all the lifting.
958
00:41:36,000 --> 00:41:37,800
Eight white ones
collect the boxes
959
00:41:38,000 --> 00:41:42,040
and take them to the loading
bay or hand them to the 14 red
ones
960
00:41:43,640 --> 00:41:45,760
which shelf them
ready for dispatch.
961
00:41:45,880 --> 00:41:47,120
I mean how do they work?
962
00:41:47,560 --> 00:41:49,880
Top of the vehicle we've
got a laser spinning round
963
00:41:50,040 --> 00:41:51,920
it's got a computer
inside the truck,
964
00:41:52,080 --> 00:41:53,760
we've got some computer
in the control room
965
00:41:53,880 --> 00:41:55,560
and that's where it's getting
this position from.
966
00:41:55,680 --> 00:41:56,960
So it always find
their own position.
967
00:41:57,120 --> 00:41:58,480
- It also knows
where to take it?
968
00:41:58,920 --> 00:42:00,360
- It knows where it's going
to, where it's picking,
969
00:42:00,480 --> 00:42:01,560
what it's doing.
970
00:42:02,040 --> 00:42:04,480
All automated,
programmed by buffings.
971
00:42:04,600 --> 00:42:07,280
- And do the white ones
hand over to the red ones?
972
00:42:07,440 --> 00:42:09,240
- At the end of the conveyor
the red one's will pick 'em up.
973
00:42:09,360 --> 00:42:11,280
And the red ones look
after the warehousing?
974
00:42:11,400 --> 00:42:13,520
- The red ones look after
the warehousing the storage.
975
00:42:13,640 --> 00:42:15,040
- Do they ever won you
over a game of cricket?
976
00:42:15,160 --> 00:42:16,920
- Nope.
- They won't mix.
977
00:42:17,080 --> 00:42:18,200
- They won't mix.
- They won't mix.
978
00:42:18,360 --> 00:42:19,320
[Gregg laughs]
979
00:42:24,200 --> 00:42:25,160
Do you know what?
980
00:42:25,680 --> 00:42:26,760
I used to see
sci-fi films about this
981
00:42:26,920 --> 00:42:27,840
when I was a little kid.
982
00:42:28,240 --> 00:42:29,720
- [Jeff laughs]
Think so did I.
983
00:42:29,880 --> 00:42:31,520
- The computer is capable
984
00:42:31,680 --> 00:42:36,200
of simultaneously tracking
all 25,000 cartons
985
00:42:36,320 --> 00:42:38,720
heading for Europe and beyond.
986
00:42:38,880 --> 00:42:39,920
How many humans are there here?
987
00:42:40,400 --> 00:42:42,240
- Well I have three
operators and one craftsman
988
00:42:42,400 --> 00:42:44,000
looking after the whole process
in here.
989
00:42:44,120 --> 00:42:45,680
- Four people
and a team of robots?
990
00:42:45,800 --> 00:42:47,720
- Four people, team of robots.
991
00:42:47,840 --> 00:42:51,520
- That is unbelievable,
that is remarkable.
992
00:42:51,640 --> 00:42:53,640
Million boxes of cereal a day.
993
00:42:54,840 --> 00:42:56,800
Wow. Wow.
994
00:42:59,880 --> 00:43:02,720
For the past six hours
and 40 minutes
995
00:43:02,880 --> 00:43:04,680
I've followed corn kernels
996
00:43:04,800 --> 00:43:08,400
through a hugely ambitious
mega machine process.
997
00:43:08,520 --> 00:43:10,280
They've been cooked,
squashed and stretched,
998
00:43:10,440 --> 00:43:13,240
toasted, and covered
in honey and nuts.
999
00:43:13,360 --> 00:43:15,240
That's it that's the last
pallet
1000
00:43:15,400 --> 00:43:16,840
[Gregg claps hands]
let's get this truck loaded.
1001
00:43:23,160 --> 00:43:24,600
Those Crunchy Nut corn flakes
1002
00:43:24,760 --> 00:43:26,200
could be delivered
to supermarkets
1003
00:43:26,360 --> 00:43:29,200
within 24 hours
of being raw corn.
1004
00:43:29,360 --> 00:43:30,480
Yorkshire and Humberside
1005
00:43:30,880 --> 00:43:32,640
are the biggest cereal
eaters in Britain.
1006
00:43:32,800 --> 00:43:34,160
But they'll also
be sent to Europe
1007
00:43:34,320 --> 00:43:37,280
and all over the world
as far away as Asia.
1008
00:43:39,200 --> 00:43:41,760
The scale of this production
is very impressive,
1009
00:43:41,920 --> 00:43:44,320
but what really amazes me
1010
00:43:44,480 --> 00:43:46,280
is the lengths
these people go to,
1011
00:43:46,440 --> 00:43:48,160
they're taking natural product.
1012
00:43:48,280 --> 00:43:51,080
It's corn, honey, and nuts.
1013
00:43:51,240 --> 00:43:53,600
They bend them
and they shape them
1014
00:43:53,760 --> 00:43:56,120
and condition them
until they give us
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00:43:56,280 --> 00:43:58,600
the exact same cereal
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00:43:58,760 --> 00:44:02,560
every single time
bowl after bowl after bowl,
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millions of times.
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00:44:04,240 --> 00:44:05,240
That is impressive.
77922
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