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In this video you're going to learn why you should be focusing on building up an email list as a priority
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and how it is actually the biggest asset that you're going to have as a business or personal brand.
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So you can see I have an email list here and essentially this is a list of emails for existing or potential
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customers.
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Now why would I bother to do this.
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Why is this fall unable.
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Well with this list I can notify them every time I send out a blog post that gets trafficked to my Web
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site any time that I've a market research survey for want to figure out what products to sell.
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I can e-mail the my e-mail list and help and ask them what they want and that really helps me reduce
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the risk and create a positive product that people are actually going to buy.
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I can reengaging existing customers and say hey you know you bought the last product.
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Here's another one that would really suit your needs as well.
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And it's not just me that is saying that building an e-mail list is important.
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It's actually this great article seven experts on why building an e-mail list is so important.
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Neil Patel here a well-known marketer and he says Out of all the channels I've tested as a marketer
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e-mail continually performs most of them not only does that have the highest conversion rate but as
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you build up your list you can continually monetize by pitching multiple products et cetera.
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It's a great example just look at e-commerce sites like Amazon.
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One way they continually get you to buy more products from them is e-mailing you offers on a regular
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basis so perfect example for it.
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It's perfect for e-commerce.
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You bought this why didn't you have a look at this.
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You know so for a blog for an e-commerce site for services business it doesn't matter what type your
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business is you have an email list is going to be your biggest asset because it can drive traffic and
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sales and that's good.
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And I think that was one of the good well known here.
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Noah Kagan another very well-known marketer as he says after you wake up in the morning what's the first
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thing you do.
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I know it's for me it's checking email I'd have to agree to that.
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I check my emails first thing in the morning as well.
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And he's a seven figure business and 90 percent of their revenue comes from e mails.
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So if that rings true for you you check your e-mails a lot.
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I definitely read all of my e-mail subject lines even if I don't open them and I look at this a lot
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more than I do personally in social media because there's so much content on social media.
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And that's the maybe file reason you want to build up an email list as essentially an insurance policy.
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Because on Facebook there is so much content being submitted that Facebook have to filter content and
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so they're only going to show the most highly engaged content in someone's news feed.
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So even if you build up an audience on Facebook you make a post.
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Not everybody is going to see your posts because Facebook have to filter it and there's just too much
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content they have to protect.
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The experience of the user not so with an email when you send an e-mail it's going to hit the inbox
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of everybody on your list whether they open it or not they're going to see as an on on platforms like
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Facebook.
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They might not even be aware that you've created a post.
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So in terms of visibility as well just the email is just trumps all of the other platforms because they
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have to filter and contact that content is just too much there.
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So if your content is not getting a lot of engagement your followers are not going to see it.
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And that's why email is so so valuable it's still extremely useful to use Facebook and other platforms.
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But just in case they decide to change the rules they limit the filter the content even more.
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You might even get kicked off Facebook for breach of policy terms you could get kicked off amazon for
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breaching their Terms of Service.
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It happens and you don't want that to happen to you.
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You have no backup plan.
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And that's why even if you don't plan on sending a lot of e-mails it's just an a great insurance policy
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to have an e-mail list built up that you fully control and that you can use to send e-mails and reach
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your customers directly.
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So hopefully us convince you why building up an email list is so important it's going to be the biggest
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asset you have.
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You can use it sell products drive traffic to blog posts drive traffic to YouTube videos get responses
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to market research surveys.
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It's a fantastic asset to have.
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Whether you are a personal brand or a company you need to focus on this as a priority to build this
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up.
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It's key to really growing your business.
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