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These are the user uploaded subtitles that are being translated: 1 00:00:03,110 --> 00:00:06,380 The complete Facebook ad copy and creative guide. 2 00:00:08,110 --> 00:00:14,950 Marketing one to one, keep your ads simple, grab the user's attention with your visual, that's your 3 00:00:14,950 --> 00:00:22,960 image or video, then let these potential customers know your value proposition and why it is relevant 4 00:00:22,960 --> 00:00:23,480 to them. 5 00:00:24,580 --> 00:00:30,460 Tell your customers what you want from them with a clear call to action when possible. 6 00:00:30,820 --> 00:00:38,140 Include your brand name or logo in your ad creative and or ad copy to build your brand awareness. 7 00:00:38,830 --> 00:00:41,110 Look at this perfect Netflix ad example. 8 00:00:42,160 --> 00:00:45,640 Value Proposition, unlimited movies, TV shows and more. 9 00:00:45,910 --> 00:00:47,050 Watch anywhere. 10 00:00:47,080 --> 00:00:52,380 Cancel any time, call to action, try 30 days for free. 11 00:00:53,170 --> 00:01:01,060 Then you have the brand and logo in the top left and an awesome visual background selling with Facebook 12 00:01:01,060 --> 00:01:01,420 ads. 13 00:01:02,200 --> 00:01:05,470 People are not going to Facebook or Instagram to buy things. 14 00:01:05,950 --> 00:01:11,040 They are going on Facebook to connect with friends or family or interests they love. 15 00:01:11,980 --> 00:01:16,060 Start treating your ads like you are communicating with friends. 16 00:01:16,750 --> 00:01:27,040 My highest Facebook ad return on ad spend or Raaz is when I provide value, build relationships and 17 00:01:27,040 --> 00:01:30,310 only promote or sell 10 percent of the time. 18 00:01:31,830 --> 00:01:38,820 So build that relationship first, give value, then 10 percent of the time, I will post a promotion 19 00:01:38,820 --> 00:01:41,370 on my page or on my Instagram account. 20 00:01:43,250 --> 00:01:52,340 The four elements of a perfect Facebook add visual relevance, value proposition and call to action 21 00:01:53,630 --> 00:01:57,890 for visual, is the ad visually appealing and professional looking? 22 00:01:58,620 --> 00:02:01,310 You always want to use high def photos and videos. 23 00:02:02,150 --> 00:02:02,870 Relevance. 24 00:02:03,260 --> 00:02:05,580 Is the ad relevant to this target market? 25 00:02:05,990 --> 00:02:07,840 Do they care about what you are offering? 26 00:02:08,600 --> 00:02:17,050 If I'm marketing to the interest dogs, is my ad about dogs or dog owners value proposition? 27 00:02:17,660 --> 00:02:21,860 Are you offering enough value for the potential customer to take action? 28 00:02:22,250 --> 00:02:23,660 Is your price reasonable? 29 00:02:24,200 --> 00:02:25,790 Is your offering in demand? 30 00:02:26,210 --> 00:02:28,100 Does it solve a problem for the user? 31 00:02:29,600 --> 00:02:36,770 Finally, call to action, are you asking for what you want with a strong call to action, try to focus 32 00:02:36,770 --> 00:02:43,720 on one call to action parad a single goal as to not confuse your potential customer. 33 00:02:44,480 --> 00:02:47,030 Don't say buy my product and enter your email. 34 00:02:47,030 --> 00:02:51,310 And this with each ad you create have a single goal. 35 00:02:52,010 --> 00:02:54,950 So let's look at an example of a perfect ad first. 36 00:02:54,980 --> 00:03:03,200 This visual is clear, simple and appealing to people who like wine relevant I like and frequent wine 37 00:03:03,200 --> 00:03:03,970 based sites. 38 00:03:03,980 --> 00:03:06,380 So boom, nice work for this company. 39 00:03:06,380 --> 00:03:08,540 Ad targeting someone who is relevant. 40 00:03:09,590 --> 00:03:15,590 Third value proposition, as you can see in the ad copy bottle start at just 13 dollars. 41 00:03:15,770 --> 00:03:16,360 Awesome. 42 00:03:16,880 --> 00:03:23,630 If you don't like that, they offer another value proposition in the headline enjoy twenty dollars off 43 00:03:23,630 --> 00:03:26,990 your first box and finally call to action. 44 00:03:27,230 --> 00:03:30,350 The word yet is a strong call to action. 45 00:03:30,950 --> 00:03:33,980 Get expertly curated wines delivered to your door. 46 00:03:34,310 --> 00:03:36,980 Tell your customer what you want them to do. 47 00:03:38,060 --> 00:03:45,410 Even the text overlay on the image is a nice call to action paired with a value prop unbox. 48 00:03:45,410 --> 00:03:46,970 Uncork, unwind. 49 00:03:48,740 --> 00:03:50,630 Here's another news feed ad example. 50 00:03:51,500 --> 00:03:58,760 Visual again, high def photo, amazing attention grabbing bright colors in the background with those 51 00:03:58,760 --> 00:04:01,610 high def photos on top relevant. 52 00:04:01,610 --> 00:04:07,850 Again, I like infrequent wine based pages, so they did perfect targeting to interest wine, which 53 00:04:07,850 --> 00:04:15,920 is probably getting them near ten Facebook relevant scores for ads they run third value proposition, 54 00:04:16,550 --> 00:04:21,710 great use of text overlay to state the value unbox better wine. 55 00:04:22,940 --> 00:04:28,190 And for that call to action she the headline Sip the wink difference. 56 00:04:28,610 --> 00:04:29,600 The brand name Wink. 57 00:04:30,350 --> 00:04:36,230 This is a subtle headline, but a nice call to action, letting me know exactly what I am getting when 58 00:04:36,230 --> 00:04:39,110 I click this ad as well as that text overlay. 59 00:04:39,110 --> 00:04:43,610 Again, that little dot in the left corner get twenty dollars off your first box. 60 00:04:45,080 --> 00:04:47,000 Here's an example of a carousel ad. 61 00:04:47,540 --> 00:04:54,830 So as for the visual, there's a nice alternating color and product and clean crisp macro or close up 62 00:04:54,830 --> 00:04:57,890 merchandise images on each carousel card. 63 00:04:58,400 --> 00:05:00,830 Relevance, they targeted brides. 64 00:05:01,190 --> 00:05:07,160 So this is a guaranteed hi click here as this is super relevant targeting women who are recently engaged. 65 00:05:08,090 --> 00:05:09,140 Value proposition. 66 00:05:09,410 --> 00:05:11,600 Every bride needs bridesmaids gifts. 67 00:05:12,260 --> 00:05:16,250 Plus some of the slides offered a percent off with a coupon code. 68 00:05:17,240 --> 00:05:21,530 Finally, call to action the shop now and sign up. 69 00:05:21,530 --> 00:05:22,280 Call to action. 70 00:05:22,280 --> 00:05:29,090 Button works great for my ads as they add a sense of urgency for the customer to take action. 71 00:05:30,710 --> 00:05:32,630 Here's a retargeting ad example. 72 00:05:32,960 --> 00:05:33,680 The visual. 73 00:05:33,680 --> 00:05:38,090 This is a nice high def photo of the property and the ocean view. 74 00:05:38,660 --> 00:05:41,750 This is a property actually looked into booking on Airbnb. 75 00:05:42,290 --> 00:05:43,970 So this is a great retargeting. 76 00:05:44,330 --> 00:05:45,380 It's No. 77 00:05:45,380 --> 00:05:46,310 Two relevant. 78 00:05:46,310 --> 00:05:47,930 I actually searched this listing. 79 00:05:48,960 --> 00:05:54,840 He got right to the point in the text and asked Airborn, because we think you'd like in Playa del Carmen 80 00:05:55,440 --> 00:06:01,380 and yes, I would, I looked at it third value proposition, right on the image. 81 00:06:01,620 --> 00:06:08,430 They overlaid a discounted price and then their call to action button they use is great and relevant 82 00:06:08,430 --> 00:06:09,600 to their brand book. 83 00:06:09,600 --> 00:06:11,960 Now, at this lower price, you see. 84 00:06:12,240 --> 00:06:14,160 Yep, I better buy it and click this. 85 00:06:14,160 --> 00:06:17,610 Now here's a boosted ad post example. 86 00:06:18,240 --> 00:06:18,840 The visual. 87 00:06:18,840 --> 00:06:19,590 This is great. 88 00:06:19,590 --> 00:06:21,330 A gorgeous fit woman. 89 00:06:21,690 --> 00:06:25,530 Women perform better for our ads in athletic gear. 90 00:06:25,950 --> 00:06:32,100 Perfect side by side comparison of the shopping mall leggings versus this brand's leggings. 91 00:06:33,360 --> 00:06:39,540 Customers want to know what they will look like in your gear or a tire or them holding your product 92 00:06:39,540 --> 00:06:40,100 and so on. 93 00:06:41,490 --> 00:06:47,880 Second relevant, they targeted women with the interest Lululemon yoga and workout classes. 94 00:06:48,690 --> 00:06:49,590 Plus the video. 95 00:06:49,590 --> 00:06:53,970 Comparing leggings is a nice way to capture a potential customers attention. 96 00:06:54,570 --> 00:06:59,130 Seeing that side by side, an actual woman wearing the product. 97 00:06:59,890 --> 00:07:03,840 Third value proposition, two pairs of leggings for twenty four dollars. 98 00:07:04,350 --> 00:07:07,920 That's a great headline and ad copy. 99 00:07:08,190 --> 00:07:12,390 I love ads that use both text and image for showing value. 100 00:07:13,110 --> 00:07:17,880 Finally, call to action hurry offering soon in the ad copy. 101 00:07:18,420 --> 00:07:22,560 The shopper will want to click as soon as possible not to miss this sale. 102 00:07:24,120 --> 00:07:33,330 Facebook ad copy, ad copy equals the text in your advertisement, your ad copy should focus on the 103 00:07:33,330 --> 00:07:37,020 outcome your buyer will obtain with your product or service. 104 00:07:37,680 --> 00:07:40,530 While stating your product or service features is important. 105 00:07:40,920 --> 00:07:49,530 Your main focus should be on harnessing the powerful sales tactic of portraying the outcome your product 106 00:07:49,530 --> 00:07:51,340 or service provides the customer. 107 00:07:51,930 --> 00:07:53,910 Here are the main four factors. 108 00:07:54,090 --> 00:07:57,960 Your ad copy should focus on number one outcome. 109 00:07:58,260 --> 00:08:04,190 Play on your customers emotions, brands who pair outcomes with human emotions. 110 00:08:04,590 --> 00:08:10,380 We'll see very successful ads, for example, solve a person's frustrations. 111 00:08:10,950 --> 00:08:15,000 I would take some time to go on YouTube and watch infomercials for examples of this. 112 00:08:15,600 --> 00:08:17,880 It always starts with a frustrated person. 113 00:08:18,450 --> 00:08:20,220 Oh, I can't put away this hose. 114 00:08:20,760 --> 00:08:23,430 Oh, here's a hose that puts itself away. 115 00:08:24,150 --> 00:08:27,990 People want to buy a solution to a problem. 116 00:08:27,990 --> 00:08:31,290 They have no to credibility. 117 00:08:31,980 --> 00:08:39,750 This can be the your social clout, such as social media followers, testimonial videos from past customers, 118 00:08:40,170 --> 00:08:47,340 celebrity endorsements, you telling them your total customers, your total sales or total outcomes 119 00:08:47,520 --> 00:08:48,750 like we do, of course, envy. 120 00:08:49,020 --> 00:08:52,500 We have over three hundred thousand happy students. 121 00:08:54,030 --> 00:08:59,490 That cloud lets people know, oh, wow, I'm missing out on something they have that fear of missing 122 00:08:59,490 --> 00:09:05,850 out paired with, hey, here's the outcome I'll give you you'll learn Facebook ads by taking this course. 123 00:09:06,610 --> 00:09:08,160 That's a great sales tactic. 124 00:09:09,430 --> 00:09:16,570 Number three features, so what makes your product different and better and will attract your target 125 00:09:16,570 --> 00:09:26,050 market state the facts, the benefits, your actual sales price, you can save on wasted clicks by stating 126 00:09:26,050 --> 00:09:33,880 the price up front in your ad copy, say, hey, this product is nineteen dollars today only maybe you'll 127 00:09:33,880 --> 00:09:37,180 never get someone to click if they're not willing to spend nineteen dollars. 128 00:09:37,180 --> 00:09:37,510 Right. 129 00:09:37,900 --> 00:09:39,220 It's worth a split test. 130 00:09:39,400 --> 00:09:44,200 One ad with the price, one ad without no for relevance. 131 00:09:45,070 --> 00:09:49,270 Make your ad copy relevant to who you are delivering your ad to. 132 00:09:49,750 --> 00:09:56,740 For example, I will state a common problem such as picking up dog poop, my target market. 133 00:09:57,010 --> 00:10:05,770 I'm targeting the interest dogs has that my product, my product is a hands free poop scooper is a solution 134 00:10:05,770 --> 00:10:10,540 to so always speak to who you are targeting. 135 00:10:11,080 --> 00:10:14,740 Personalization in your ad copy always wins. 136 00:10:15,190 --> 00:10:19,630 For example, dog owners love this no poo touch scooper. 137 00:10:20,530 --> 00:10:27,820 I am speaking directly to who I am targeting who have a problem and my product is a solution to and 138 00:10:27,820 --> 00:10:32,440 also notice how my problem solution ad copy example uses no one. 139 00:10:33,410 --> 00:10:39,740 So the outcome, all four of these factors should be weaved together in your ad copy. 140 00:10:41,530 --> 00:10:47,650 So some Facebook ad copy best practices after running thousands of ads for our clients over the years, 141 00:10:47,890 --> 00:10:52,600 we have discovered the following ad copy guidelines work best for ad text. 142 00:10:53,200 --> 00:11:01,990 The primary text field, less than 20 words that pique curiosity, sell the outcome and include at least 143 00:11:01,990 --> 00:11:02,830 one emoji. 144 00:11:03,400 --> 00:11:10,570 My favorite for list is the green checkbox here at Emoji PDA Dog and then for ad headline. 145 00:11:11,290 --> 00:11:13,780 It is less than six words here. 146 00:11:13,780 --> 00:11:18,380 I want to hook the user and make them want to click that call to action button. 147 00:11:18,790 --> 00:11:21,220 Keep it simple and straightforward. 148 00:11:21,370 --> 00:11:22,360 That works best. 149 00:11:23,690 --> 00:11:31,160 As for testing this primary, text your headline, your description test in bulk, you can test multiple 150 00:11:31,160 --> 00:11:38,900 variables at once in your Facebook ad campaign via the dynamic creative feature, rather than assuming 151 00:11:38,900 --> 00:11:41,600 your first ad copy that pops in your head will work. 152 00:11:41,600 --> 00:11:46,700 Best test as many variations as possible on the ad level. 153 00:11:47,060 --> 00:11:54,380 While creating a new campaign, you can choose to add another option the plus sign, add another option 154 00:11:54,380 --> 00:11:57,080 link for each of these ad copy fields. 155 00:11:57,980 --> 00:12:03,580 So I will at minimum have five primary text and five different headlines. 156 00:12:04,130 --> 00:12:07,030 There is no perfect ad copy formula. 157 00:12:07,430 --> 00:12:13,630 Instead, you can test to see what works best with every varying target market. 158 00:12:15,470 --> 00:12:18,200 So with everything you test, make sure to track it. 159 00:12:18,680 --> 00:12:24,650 While Facebook ads manager is great for looking at past ad campaigns, you should also create an Excel 160 00:12:24,650 --> 00:12:28,640 doc to track every headline ad copy ad creative. 161 00:12:29,000 --> 00:12:30,680 This is images or videos. 162 00:12:31,220 --> 00:12:38,660 How many clicks they get, their engagement, their conversions, everything that leads to sales, customers 163 00:12:38,870 --> 00:12:39,700 and results. 164 00:12:40,730 --> 00:12:47,900 This document will start to become a real asset that will help you shape future ad copy and add creative 165 00:12:48,230 --> 00:12:53,000 because you will be able to see which ad variables equal results. 166 00:12:53,810 --> 00:12:58,700 You can also use this document to track what other companies are using for their Facebook ads. 167 00:12:59,330 --> 00:13:06,260 You will learn how to look at other brands, Facebook and Instagram ads later in this lecture via the 168 00:13:06,260 --> 00:13:08,030 ultimate ad hoc section. 169 00:13:09,530 --> 00:13:15,350 The biggest issue I hear from students is their ads getting rejected before ever creating a Facebook 170 00:13:15,350 --> 00:13:23,090 ad reading Facebook's advertising policies is required to go to the link above and read all those policies. 171 00:13:23,480 --> 00:13:27,890 The most common reason for rejecting ads is misleading claims. 172 00:13:28,880 --> 00:13:33,050 Ads must not contain unrealistic results or false claims. 173 00:13:33,890 --> 00:13:40,070 Never make a specific claim like get rich or make X amount of money or lose X amount of pounds. 174 00:13:40,940 --> 00:13:47,810 Rather, keep your ad copy focused on hooking the user's attention, piquing their curiosity and selling 175 00:13:47,810 --> 00:13:48,470 the outcome. 176 00:13:49,250 --> 00:13:54,650 For example, interested in the best way to rapidly and safely transform your body. 177 00:13:54,950 --> 00:13:57,290 Then it finishes with the emoji hand raised. 178 00:13:59,210 --> 00:14:05,960 Now, as for writing your ad copy and copy writing in general, head over to this website, coarsen 179 00:14:05,960 --> 00:14:10,430 TV.com partners and scroll down to the sales and marketing section. 180 00:14:10,940 --> 00:14:14,030 Then click are free headline generator tool. 181 00:14:14,950 --> 00:14:21,280 This is a great tool where you can input just a few variables, things about your brand, and then it 182 00:14:21,280 --> 00:14:27,340 generates great headlines for you for free Facebook ad creative. 183 00:14:29,650 --> 00:14:35,860 The number one rule for your Facebook ad creative, these images and videos is to again test, test, 184 00:14:35,860 --> 00:14:38,130 test like ad copy. 185 00:14:38,170 --> 00:14:41,590 There is no perfect recipe for a great ad creative's. 186 00:14:42,100 --> 00:14:46,810 You can assume all day what you think will perform best with your audience. 187 00:14:47,170 --> 00:14:52,110 But until you test the image or video, you won't know which one gets more clicks and conversions. 188 00:14:53,260 --> 00:14:59,110 Again, you can test multiple images or videos in your ad by toggling on the dynamic creative option 189 00:14:59,320 --> 00:15:02,440 at the ad set level when creating a new campaign. 190 00:15:03,160 --> 00:15:06,730 So under ads that dynamic creative toggle on. 191 00:15:07,960 --> 00:15:13,980 So some Facebook ad creative best practices look at top brands and competitors for inspiration. 192 00:15:14,740 --> 00:15:16,160 What are they using in their ads? 193 00:15:16,210 --> 00:15:18,200 What can you replicate for your brand? 194 00:15:19,060 --> 00:15:21,570 Always use high resolution images. 195 00:15:21,970 --> 00:15:25,810 Don't use anything blurry that brings down your brand value. 196 00:15:27,100 --> 00:15:29,050 Avoid using stock photos. 197 00:15:29,740 --> 00:15:32,860 Users prefer authentic images and videos. 198 00:15:33,760 --> 00:15:36,550 Even if you were just using your cell phone to capture the media. 199 00:15:37,540 --> 00:15:45,100 We see really amazing results in our ads from personal photos such as a customer selfie with them holding 200 00:15:45,100 --> 00:15:45,670 our product. 201 00:15:46,420 --> 00:15:56,080 So protip here I will run contests awarding my email as a free gift card to my store for anybody who 202 00:15:56,080 --> 00:15:58,280 submits the best product selfie. 203 00:15:58,960 --> 00:16:00,190 This is a win win. 204 00:16:00,760 --> 00:16:06,630 So first I get more content that I can post on social media and use in my ads. 205 00:16:06,940 --> 00:16:10,360 And second, the winner is going to buy from my store anyway. 206 00:16:11,170 --> 00:16:17,320 So next, make your ad creative and ad copy relevant to who you are delivering your ad to. 207 00:16:18,040 --> 00:16:24,210 So again, if I'm targeting Dog as the interest, having a dog in my photo is relevant to this audience. 208 00:16:24,850 --> 00:16:30,220 So, for example, I will use an attention grabbing image with a dog using my product for my top. 209 00:16:30,240 --> 00:16:32,830 A funnel, cold users, they don't know my brand. 210 00:16:33,580 --> 00:16:35,470 I'm just targeting the dog interest. 211 00:16:36,430 --> 00:16:43,840 Then I will use a product image slideshow or video with text overlay of my customer testimonials for 212 00:16:43,840 --> 00:16:44,980 this specific product. 213 00:16:45,850 --> 00:16:53,350 And this will target or rather retarget my custom audience of warm users for my bottom of funnel conversion 214 00:16:53,350 --> 00:16:55,590 at my final best practice. 215 00:16:55,960 --> 00:16:57,580 Think mobile first. 216 00:16:58,060 --> 00:17:03,940 Don't include text so small on the image or video that users won't be able to read it on their phone. 217 00:17:05,020 --> 00:17:10,720 Now, great case study for ad creative testing is the Trump Facebook campaign from twenty sixteen. 218 00:17:11,290 --> 00:17:17,230 They tested thousands of variables in their ad creatives, including colors, logos, icons, buttons, 219 00:17:17,230 --> 00:17:20,080 images, faces, text, graphics and so much more. 220 00:17:20,710 --> 00:17:22,810 No matter your political party affiliation. 221 00:17:23,110 --> 00:17:28,120 This is a case study worth reviewing to understand the importance of split testing. 222 00:17:28,120 --> 00:17:28,900 Add variables. 223 00:17:29,320 --> 00:17:31,060 So make sure to watch one of these links. 224 00:17:31,060 --> 00:17:36,400 You can download this PDF and click these links to watch the Facebook campaign manager for this. 225 00:17:37,990 --> 00:17:39,340 Next, his creative hub. 226 00:17:39,340 --> 00:17:43,420 You can test and build your brands, add creative using Facebook's creative hub. 227 00:17:44,020 --> 00:17:49,930 So this is in your business that Facebook dotcom, you just click the top left menu and in that drop 228 00:17:49,930 --> 00:17:51,730 down menu, select creative hub. 229 00:17:52,150 --> 00:17:53,140 So what's on this page? 230 00:17:53,140 --> 00:17:55,090 You can click that create mocha button. 231 00:17:56,350 --> 00:18:02,950 You can use the creative hub mockup tool to see how your ad creatives will look for each type of ad 232 00:18:02,950 --> 00:18:04,960 placement once complete. 233 00:18:04,960 --> 00:18:11,050 Toggle on the show in ads manager in the top right corner and use this creative when building your next 234 00:18:11,050 --> 00:18:11,740 ad campaign. 235 00:18:12,930 --> 00:18:19,560 So I've built out my ad, so using the creative hub mockup tool is optional, I prefer building my ad 236 00:18:19,560 --> 00:18:28,080 creatives on can Buy.com or other software, such as editing software or Photoshop, then uploading 237 00:18:28,080 --> 00:18:32,750 that ad creative directly on the ad level and creating a new campaign. 238 00:18:33,720 --> 00:18:35,940 But I will show you how to use this creative hub. 239 00:18:36,330 --> 00:18:39,300 Just tag on that show and ads manager in the top right. 240 00:18:39,970 --> 00:18:41,130 Create your ad here. 241 00:18:42,410 --> 00:18:50,190 Then when creating a new ad campaign on the ad level, you can select your past created mockups via 242 00:18:50,190 --> 00:18:54,760 the creative hub by clicking the use mock up option. 243 00:18:55,230 --> 00:18:58,380 So we're on the ad level click use mockup. 244 00:18:59,040 --> 00:19:06,390 Or the other option we use is uploading or selecting the ad media, the image or video we created via 245 00:19:06,420 --> 00:19:08,110 this ad media menu. 246 00:19:08,670 --> 00:19:12,080 This is the strategy we will show and use throughout the course. 247 00:19:13,140 --> 00:19:16,590 So protip the best ad creative includes text. 248 00:19:17,490 --> 00:19:24,050 Some of my best performing ads include the use of happy and attractive people, specifically women. 249 00:19:24,900 --> 00:19:27,750 So test using people in your ad creatives. 250 00:19:28,500 --> 00:19:33,990 So when you include text in your ad creative image, make sure your images match the brain's natural 251 00:19:33,990 --> 00:19:37,200 reading flow top to bottom, left to right. 252 00:19:37,740 --> 00:19:43,500 So for this example, I want users to see what's in the top left, a female student. 253 00:19:44,520 --> 00:19:49,590 Then their eyes pan down to the mod NBA brand logo on the laptop. 254 00:19:50,010 --> 00:19:57,440 Then they finish on the far right, remember, left to right, and they read the text value proposition. 255 00:19:57,840 --> 00:20:00,440 Here's what I do if I had to start over. 256 00:20:00,750 --> 00:20:07,770 So I use bright colors specifically in my image background, an attractive woman and an attention grabbing 257 00:20:07,770 --> 00:20:11,910 text overlay on nearly all of my ad images and videos. 258 00:20:13,230 --> 00:20:17,070 So as you can see in the top left here, we're on the ad level. 259 00:20:17,760 --> 00:20:20,400 We chose ad media, ad image. 260 00:20:20,670 --> 00:20:22,020 We selected our image. 261 00:20:22,560 --> 00:20:24,630 So we're on this select image pop up. 262 00:20:25,500 --> 00:20:32,250 I select an image, then just click that crop image icon once you select your image. 263 00:20:32,880 --> 00:20:40,980 A great text overlay split test is testing to include a call to action above and or below the image 264 00:20:40,980 --> 00:20:41,790 or video ad. 265 00:20:42,510 --> 00:20:46,020 This really grabs the user's attention when paired with a video. 266 00:20:46,380 --> 00:20:49,200 You can see an example of this at Coarsen TV.com. 267 00:20:49,840 --> 00:20:53,510 How Dash to dash create a dash viral dash video. 268 00:20:54,660 --> 00:20:56,370 So here's a text overlay example. 269 00:20:57,300 --> 00:21:01,920 Use text overlay on videos or images to help sell what you stated in the ad. 270 00:21:01,920 --> 00:21:03,120 Copy this. 271 00:21:03,120 --> 00:21:10,200 Home Nutrition ad uses text overlay perfectly with bright visuals behind the black text bar stating 272 00:21:10,200 --> 00:21:13,380 the product's value proposition in a white text. 273 00:21:14,010 --> 00:21:19,800 So protip we see great results from product image slideshow videos. 274 00:21:20,220 --> 00:21:28,020 So images of our products just rotating through in a video format paired with written reviews appearing 275 00:21:28,020 --> 00:21:29,460 at the bottom of the video ad. 276 00:21:30,180 --> 00:21:38,040 And we will also paste in a written review in the ad copy primary text along with five emoji stars. 277 00:21:38,340 --> 00:21:46,590 These are really attention grabbing for your ad copy and pairs nicely with this moving video and more 278 00:21:47,070 --> 00:21:48,240 customer reviews. 279 00:21:48,960 --> 00:21:51,420 This is a great bottom of funnel conversion ad. 280 00:21:52,080 --> 00:21:53,640 Hey, you've been to our site. 281 00:21:54,030 --> 00:21:56,730 Check out these products, check out these reviews. 282 00:21:57,030 --> 00:21:59,250 Read this five star review in the ad copy. 283 00:22:00,240 --> 00:22:06,570 Here's another text overlay example from my pillow so that you get right to it in this ad, they include 284 00:22:06,570 --> 00:22:11,570 there my pillow logo for brand awareness in the image as well as their call to action. 285 00:22:11,910 --> 00:22:12,660 Buy one. 286 00:22:12,780 --> 00:22:13,530 Get one. 287 00:22:15,050 --> 00:22:16,520 The ultimate attack. 288 00:22:18,770 --> 00:22:24,980 How would you like to spy on your competitors ads and see exactly what ad copy images and videos they 289 00:22:24,980 --> 00:22:28,840 are using, talk about saving time and money on testing. 290 00:22:29,300 --> 00:22:35,960 If you could look at what big brands, huge ad budgets and paid professional teams of marketers have 291 00:22:35,960 --> 00:22:41,360 split test and decided on as their final ads, this would be priceless information, right? 292 00:22:42,080 --> 00:22:47,720 Well, it is possible with Facebook ad library, when we get a new marketing client lead, of course, 293 00:22:47,720 --> 00:22:54,830 and be the first thing we do is market research for this client, what our competitors of this brand 294 00:22:54,830 --> 00:23:02,230 doing online, what keywords, what phrases and copywriting do they use in their ads and landing pages? 295 00:23:02,780 --> 00:23:06,980 What type of visuals are being used to convey their value proposition? 296 00:23:07,910 --> 00:23:15,140 See how we breakdown our course and be marketing ad agency packages at the link below the Facebook ad 297 00:23:15,140 --> 00:23:22,250 library to go to Facebook, dotcom slash ads, slash library, then click the search all button and 298 00:23:22,250 --> 00:23:25,760 then in the search field, search for a Facebook page name. 299 00:23:27,370 --> 00:23:33,790 For this example, I searched the wine subscription company Wink, scroll down to view all the active 300 00:23:33,790 --> 00:23:40,000 ads for this page, I like to scroll all the way to the bottom to see the ads that have been running 301 00:23:40,000 --> 00:23:43,920 the longest as these are typically not new split test ads. 302 00:23:45,220 --> 00:23:52,570 I want to see the tried and true long term ads as these are a culmination of the best variables and 303 00:23:52,570 --> 00:23:55,180 hence why this brand has been running them so long. 304 00:23:56,170 --> 00:23:59,860 To learn more about the ad, click the ad details link. 305 00:24:01,790 --> 00:24:08,810 On this page, we can review ad variations, so just toggle through with the arrows to see those varying 306 00:24:08,810 --> 00:24:16,640 photos, the varying ad copy, the various headlines and call to actions, analyze, document and pull 307 00:24:16,640 --> 00:24:20,030 inspiration from the ad copy and add creative. 308 00:24:20,870 --> 00:24:25,160 What can you copy for your own brand that is similar to this? 309 00:24:25,610 --> 00:24:28,730 They use emojis in their ad copy list. 310 00:24:29,240 --> 00:24:33,710 They use text overlay with a client or customer review. 311 00:24:33,710 --> 00:24:37,910 It looks like they add the value right there, 50 percent off. 312 00:24:38,210 --> 00:24:43,910 They had a sense of urgency at the bottom limited time only they have a nice high def photo of the actual 313 00:24:43,910 --> 00:24:44,950 box you will get. 314 00:24:45,440 --> 00:24:52,220 Then the final headline, get 50 percent off your first order and a great call to action gett offer 315 00:24:52,490 --> 00:24:54,090 adds more urgency again. 316 00:24:54,980 --> 00:24:57,230 So right now I will screenshot this. 317 00:24:57,560 --> 00:25:05,330 I will add these various items to my Excel doc so I can use these things later on in my own ads. 318 00:25:06,380 --> 00:25:10,180 Obviously not copy word for word, but take inspiration from this. 319 00:25:11,300 --> 00:25:16,480 Also on this page, make sure to click that call to action button and review the landing page. 320 00:25:17,210 --> 00:25:21,430 This is key as the landing page is just as important as the ad itself. 321 00:25:22,220 --> 00:25:27,020 Big company split test landing pages to minimize holes in their sales funnel. 322 00:25:27,650 --> 00:25:29,960 A hole is where a customer exits. 323 00:25:30,950 --> 00:25:36,350 So make sure to look at their sales page and go, wow, these are the things that are included on their 324 00:25:36,350 --> 00:25:36,980 sales page. 325 00:25:37,190 --> 00:25:45,620 What can I do for my own sales page to also make this an easy and closed fast sales funnel? 326 00:25:46,730 --> 00:25:50,360 Now, has an ad ever grabbed your attention while browsing social media? 327 00:25:51,020 --> 00:25:57,680 Next time, save it and use it as inspiration for your future ads to save Facebook ads that catch your 328 00:25:57,680 --> 00:25:59,030 attention when scrolling your feed. 329 00:25:59,360 --> 00:26:02,690 Click the three dot menu in the top right corner of the post. 330 00:26:03,170 --> 00:26:10,190 Then in the drop down menu, select save post, then just navigate to this URL Facebook dot com slash 331 00:26:10,190 --> 00:26:13,670 saved to view past post and ads you've saved. 332 00:26:14,930 --> 00:26:17,780 So what are big brands doing oftentime? 333 00:26:17,790 --> 00:26:23,080 Students think they have to be original and create their own unique ad copy and add creative. 334 00:26:24,260 --> 00:26:30,170 While I agree to a certain extent, you also want to use every resource available to you, including 335 00:26:30,410 --> 00:26:37,910 researching your competitors and big brands as they have teams in place for marketing and six to seven 336 00:26:37,910 --> 00:26:38,990 figure ad budgets. 337 00:26:39,500 --> 00:26:43,760 So why not reverse engineer what they are doing for your own brand? 338 00:26:44,630 --> 00:26:51,410 So go to Google, Google your competitors, Google big brands in your niche, click on their Google 339 00:26:51,410 --> 00:26:56,930 ads and click on their websites to review their landing pages, their product pages. 340 00:26:58,220 --> 00:27:04,370 Make sure to write down notes and screenshot each step of their sales, funnel their product, page 341 00:27:04,370 --> 00:27:06,200 their cart, their thank you page. 342 00:27:06,950 --> 00:27:13,250 Once you leave their site, make sure to keep an eye out for retargeting ads you get from this brand. 343 00:27:13,880 --> 00:27:19,550 Then you can screenshot and review them further to how are they bringing you back to their website to 344 00:27:19,550 --> 00:27:22,040 close the sale via this retargeting ad. 345 00:27:23,180 --> 00:27:31,730 Next, use this Facebook ad library to review various brands, Facebook and Instagram ads, again looking 346 00:27:31,730 --> 00:27:36,320 at the older ads to ensure they're not just a new split test. 347 00:27:37,340 --> 00:27:44,840 Finally, use the Chrome extension Facebook pixel helper to review competitors pages for Facebook events 348 00:27:44,840 --> 00:27:45,620 they are tracking. 349 00:27:46,370 --> 00:27:53,510 This is a great way to get a feel for what brands want to track and things you should mimic on your 350 00:27:53,510 --> 00:27:54,230 own website. 351 00:27:55,750 --> 00:27:57,550 Best Facebook ad example's. 352 00:27:58,880 --> 00:28:00,330 So we have two resources here. 353 00:28:01,070 --> 00:28:07,220 First is the course and we blog post, of course, in TV.com Best Dasch, Facebook dash add dash example's 354 00:28:08,000 --> 00:28:13,650 literally we've compiled hundreds of thousands of ad examples and boiled them down to eight of our favorite. 355 00:28:14,570 --> 00:28:16,340 Next is Facebook's example's. 356 00:28:16,910 --> 00:28:22,360 They also have compiled the best return on Atzmon ads that have come through their system. 357 00:28:22,760 --> 00:28:26,120 This is at Facebook dot com slash business slash inspiration. 358 00:28:27,260 --> 00:28:34,310 So protip for the best Facebook ad boost Gaete Facebook users to not only stop scrolling in their feed 359 00:28:34,310 --> 00:28:41,210 because of your perfect add variables and elements, but also because your ads high cloud on Facebook. 360 00:28:42,350 --> 00:28:46,490 By cloud, I mean engagement with your post via likes, comments and shares. 361 00:28:46,970 --> 00:28:49,660 So cloud equals social engagement. 362 00:28:50,480 --> 00:28:56,510 Once you have split, test all your ad level variables and found that best performing ad copy and best 363 00:28:56,510 --> 00:29:03,560 performing ad creative create that ad as a post on your Facebook page, then boost that post to build 364 00:29:03,560 --> 00:29:06,200 up the engagement or social clout. 365 00:29:07,310 --> 00:29:14,510 So click engagement post engagement when creating a new campaign, since we are only looking for social 366 00:29:14,510 --> 00:29:20,630 clout, likes comments and shares and don't plan to retarget this post engagement via custom audience. 367 00:29:21,110 --> 00:29:28,160 Before we use this post for our conversion objective ads, we can get this callout for pennies by targeting 368 00:29:28,160 --> 00:29:31,670 locations on our cheap country list at this link below. 369 00:29:32,780 --> 00:29:38,480 So with as little as ten to twenty dollars, you can get very high engagement numbers on your post by 370 00:29:38,480 --> 00:29:41,840 targeting these cheap countries with a post engagement ad. 371 00:29:42,530 --> 00:29:46,070 So at the asset level, all target just those cheap countries. 372 00:29:46,610 --> 00:29:52,820 And then, as you can see, I really boosted up the likes, the comments and the shares for cheap. 373 00:29:53,630 --> 00:29:57,170 So yes, these aren't your target customers, but this doesn't matter. 374 00:29:57,500 --> 00:30:05,660 This is just a hack for cheap post Klout once you end that campaign because you have a nice high number 375 00:30:05,660 --> 00:30:06,410 like I do here. 376 00:30:06,410 --> 00:30:07,460 Fifteen thousand likes. 377 00:30:08,670 --> 00:30:15,690 Then you can use this high cloud post in all relevant ad campaigns in the future, such as a conversion 378 00:30:15,690 --> 00:30:22,770 objective campaign targeting your actual customers via a custom audience or their location for your 379 00:30:22,770 --> 00:30:24,210 store and so on. 380 00:30:24,930 --> 00:30:29,940 I just use the cheap country list to boost up my likes for this specific post. 381 00:30:30,750 --> 00:30:37,290 Then I can create a new conversion campaign using this existing post, changing to the post that I had 382 00:30:37,290 --> 00:30:45,210 already posted and boosted and then sell whatever I want with this ad, users will stop scrolling down 383 00:30:45,210 --> 00:30:52,110 their news feed the second they see a this perfect ad from all your original testing paired with this 384 00:30:52,110 --> 00:30:53,550 high social clout. 385 00:30:55,200 --> 00:30:58,790 Make sure to check out in TV.com for more great resources. 41191