All language subtitles for The.Genius.Paik.E01.230402.720p-NEXT

(hallyusubs.com)

(Many Paik Jong Wons that have existed until now)

(Home cooked food master Paik Jong Won)

(Food fighter Paik Jong Won)

(Judge Paik Jong Won)

(And his main job!)

I don't specialize in cooking.

I specialize in business.

I'm a businessman.

I'm a restaurant owner.

(CEO Paik Jong Won)

(He commands Korea with food business.)

(A business expert, CEO Paik!)

(He became the owner of a restaurant in a foreign country?)

(The Genius Paik advances overseas!)

(The sound of a motorcycle passing by)

(If we were in a bustling town...)

(instead of this town, )

(we would be doing so well.)

(The sound of Jong Won facing reality)

(Worldwide restaurant business challenge, The Genius Paik)

(Lee Jang Woo)

(John Park)

(Kwon Yu Ri)

(BamBam)

(Will CEO Paik's methods work globally?)

(To get an opinion about this, the staff went to an expert.)

We have a concern nowadays.

What concern do you have?

Can we go overseas with you?

My gosh.

You need to go somewhere that I'm popular.

To a place where you're very popular?

We commonly say...

whether you want to do business with your face or not.

(Face business)

For the business to do well,

we should go to a place where people know me well.

For the show to be fun,

I think we should go to a place where people don't recognize me...

and do business as it is.

Isn't that what a real fight is?

It's not easy.

Then you're fine with any country?

Yes.

I'm open to a wide range of countries.

I should try. I'm curious too.

We'll give you the flight ticket in the airport itself.

So I won't know until then?

- Yes. - Okay.

I feel comfortable not knowing.

If I know beforehand, I have to do research...

and see what's over there.

It's better to do research in that country itself.

You might be left alone in the middle of a foreign country.

(Snorting loudly)

(Therefore, a few weeks later in Incheon International Airport)

(A passenger who does not know where he's going enters.)

(He's going to do business in one of these countries!)

If I trace back the time...

What is this?

"There is a box..."

"with a red ribbon in the café behind you."

"Open it to find out your destination."

Is this a spy movie?

A red thing in the café...

This is a fire extinguisher.

Red...

(To Business Genius)

(Clicking his tongue)

(The components in the box...)

(are a flight ticket, a guide book, and a reference video)

(He takes out the ticket first.)

(His philtrum is getting longer.)

(Glaring at it)

"LAK?"

"Rak."

"Marak."

Where is this place?

Where is this?

(Where is this place?)

(When you open the ticket envelope, you can see...)

"Marrakech?"

"Rak Marrakech."

(He doesn't have a clue, so he looks it up.)

Where is "Rak?"

Gosh, "Rak?"

"The United Arab Emirates?"

(No.)

"Ras Al Khaimah?"

(What is he looking up?)

Isn't this a dangerous place?

(Prejudiced)

Hold on. M, A...

(Entering properly again)

R, R...

"Marrakech?"

"Morocco?"

(Broken)

I've never been here.

"Marrakech, a city with 1,000 faces."

I don't know this place.

Are they crazy?

It really is Marrakech.

("Morocco Marrakech Travel Guide")

This is making me anxious.

How can I go somewhere so far away?

(Scratching)

I really don't know this place.

(Gulping)

Gosh, this is crazy.

(He starts studying at the last minute.)

This isn't something that can be solved by studying now.

(He is right.)

Why haven't I been to Morocco?

(It's my fault for not having been to Morocco.)

I have zero advantage there.

People there wouldn't know me.

I don't know Marrakech.

I know cash. Money.

I don't know.

Whatever.

I think you guys came up with the title to humiliate me.

(The Genius Paik, for humiliation)

Let's go.

I need to fly for 15 hours?

(It will take more than 20 hours with the layover.)

I want to go home already.

- What? - I want to go home already.

We...

This is making me feel very anxious.

This is making me feel very anxious.

This is making me feel very anxious.

Marrakech... My goodness!

Marrakech... My goodness!

Are you crazy?

You surprised me, my gosh.

I got goosebumps.

(The claw hesitates in fear.)

(This claw will drop CEO Paik in the foreign country.)

How?

(The claw heads to Africa.)

(Going across the vast desert, they arrive in...)

(Morocco)

(An unknown country with 1,000 faces)

(Population: 37.84 million)

(Per capita income: One-tenth of Korea)

(Area: 4.5 times bigger than Korea)

(It's at the northernmost tip of Africa and is close to Europe.)

(Their main religion is Islam.)

(The place is described as having its head in Europe, )

(its legs in Africa, )

(and its heart in the Arab region.)

(But they have completely different food culture from us...)

(and has absolutely no data about Korean cuisine.)

(We're going to drop Business Genius here.)

(Can he survive in Morocco with his business?)

(We're sorry for spending too little on CGI.)

(Sighing)

(This place where he's dropped alone...)

(is Marrakesh Menara Airport.)

It took me 23 hours.

Thanks to the claw,

- That's right, the claw. - you came here in an instant.

What claw?

(He's at a loss for words.)

It's hot.

The sunlight is really stinging.

(Because this is Africa.)

What can I do here?

This is so absurd.

If you're doing business here, what is the first thing you should do?

Market research. I should eat their food.

- You need to eat. - Not because I'm hungry.

(He did not have to say that.)

(He finished his market research, also known as a meal.)

(What's the next thing to do?)

Let's check the location of the restaurant first.

I want to check the atmosphere and the people.

- Okay. - Let's go.

(When you pass by the rampart and go in, )

(with the Kutubiyya Mosque, )

(the guide of Marrakech, in the center, )

(an old city Medina unfolds.)

(Following the alley of Medina which has small shops lined up, )

(he is on his way to see Jong Won's 1st shop in Morocco.)

(He walks deeper into the alley of Medina.)

(Noisy)

What's that?

The atmosphere is great here.

(He enters a square that looks rather amazing.)

It feels like a festival.

It looks like a festival.

(A big crowd is gathered even though it's not a special day.)

This is normal, right?

(A big crowd is normal here.)

(Marrakech, a thousand-year-old city in Morocco)

(The center of Marrakech...)

(containing those 1,000 years!)

(The place is called the heart of Marrakech.)

(Jemaa El-Fnaa Square)

(Jemaa El-Fnaa means "the meeting place at the end.")

(It's the final stop of the alleys of Medina tangled like a maze.)

(It's also the final stop of the nomads...)

(who cross the deserts for a several hundred years.)

(Because of that, countless people...)

(and many rare objects gather here.)

(Everything in Marrakech is gathered here.)

(Welcome to a very popular place, Jemaa El-Fnaa.)

(The sound of a pipe)

Snake.

(He didn't hear him.)

Welcome.

(A snake that dances to the sound of the pipe appears.)

(Scared)

Gosh, a snake.

I personally don't like snakes.

Really?

Gosh, this is amazing.

(A juice stall with impressive touting skills)

Gosh, they are so aggressive.

People do that in Itaewon too.

(It feels a bit like Itaewon.)

(The fruit juice stalls are known for the good taste...)

(due to the good sunlight.)

(You can buy a cup of fresh fruit juice...)

(with around 1.20 dollars.)

(Shouting to come to their stalls)

This is a food alley.

(He finds the food stall zone too.)

Right?

- Come see, excuse me. - Come.

I already ate. I feel bad.

(As he is walking in the square, something pops up in his mind.)

I thought we were going to see the location of our restaurant.

This is it.

Here?

In the market?

Where?

(Even after looking thoroughly, )

(he cannot spot a building for his restaurant.)

Where?

The empty spot?

Here? No way.

Really?

(A space very suspiciously empty)

Are you crazy?

(Laughing)

You're kidding, right?

Really?

(He feels the staff members out.)

Really?

(It seems like they mean it.)

How can I do business here? I can't even communicate with them.

(Flustered angle)

(Broken for the 2nd time)

(He enters his restaurant first.)

(The CEO enters the restaurant.)

(No matter how much he looks around, )

(only the bare floor greets him in the restaurant.)

Here?

(He looks very stumped.)

(There's nothing here, )

(he's alone, )

(and he has to run a stall in a market.)

(Conclusion: It's nonsense.)

Do you think this makes sense?

This is one of the biggest night markets in the world.

Then there are more people at night?

Yes.

There are about 150 stalls.

(There are 150 competing stalls.)

(Laughing in dismay)

You'll be running your business here.

(Gulping)

(The journey of Business Genius will start here.)

(The first business spot of Business Genius)

(A night market stall in Jemaa El-Fnaa)

(Jemaa El-Fnaa is an ordinary square in the afternoon.)

(However, when the night comes, )

(it becomes the biggest night market in the world.)

(There are about 150 stalls.)

(And a huge crowd gathers every night.)

(Half-stalls, half-people)

(The crowd gathers only for one reason.)

(Numerous delicious food stalls here)

(So Business Genius' mission is...)

(to compete in terms of revenue with the 150 stalls...)

(in the place full of great food stalls.)

(CEO Paik's food industry fight starting from rock bottom!)

(He has 72 hours. Can he succeed?)

(Business Genius gets the sad news.)

(Sighing)

This is insane.

(He is facing the worst crisis.)

Why is this place empty?

Because your stall will be set up here.

You've got to be kidding me.

You have to buy kitchen appliances...

and do the interior design yourself.

(Myself?)

I'm supposed to buy the appliances myself?

(He came on a show where he must do everything on his own.)

I feel like I'm getting indigestion.

I'm getting digestion problems.

(However, he clears his throat...)

(and looks around the store.)

(Coming up with an estimate)

How much of a budget do I have?

Your budget...

Oh, you're giving me quite a lot.

With the exchange rates today, it's about 3,000 dollars.

So about three million Korean won?

How can I do this with 3,000 dollars?

How are the prices here?

This is 24,840 dirham.

I think 72 hours from now...

I'll set this.

I think 72 hours from now, we'll open for business.

Gosh, 72 hours.

(Night market store opening mission)

(Preparation time of 72 hours, Budget of 3,000 dollars)

(Compete with 150 stores for sales, Must do everything yourself)

(Excluding research costs and other supplies)

(Time remaining until the opening)

We should've eaten lunch here.

I should see what the other stores are selling.

(Business Genius store opening log, Analyse store and surrounding area.)

(Gosh)

(Analyse surrounding area.)

Okay. Wait a second. Let's look around the other stores.

Okay.

(He starts to analyse the surrounding stores.)

(He quickly passes...)

(the stores with no customers.)

(The next store has quite a lot of customers.)

(He stops to look.)

(Staring closely)

(What is he reading here?)

(CEO Paik's principles of doing business overseas)

(Research first. Decide the menu after.)

This is the thing. You have to find the fundamentals.

This is both fun and difficult.

You can't say, "Will I be able to sell this here?"

- You can't approach it like that. - I see.

You shouldn't say, "I could sell this in this way."

You have to analyse...

which stores in the area...

are popular with the locals.

Then you'll see the minimum price customers spend...

at these popular stores.

You have to look at the price and see what menu you could make.

After that, you have to see which ingredients you could get...

at that price from the supermarkets or markets in the area.

You create your menu after that.

"What should we sell here? Wouldn't tteokbokki be good?"

"Hey, let's do tteokbokki."

- This really doesn't work. - I see.

(How to choose an overseas menu)

(Customer purchasing power, Ingredients)

(Combine to select your menu.)

If we want this show to be real,

we shouldn't choose the menu beforehand.

(He emphasized the principle of research first, menu after.)

(That's why...)

(he's researching the popular stores only.)

(He spotted a popular store.)

(He first checks the number of customers and what they ordered.)

(He checks the menu to calculate the average transaction price, )

(which means calculating how much an average customer pays.)

(Sir?)

(With the popular fried seafood store, )

(it's about 40 dirham, which is around 5 dollars.)

(He figured it out.)

(He's visiting every popular store...)

(in the night market to analyse it.)

(The popular menu items)

(Tajine, Moroccan braised ribs, 40 dirham, 5.2 dollars.)

(Tanjia, meat steamed in a jar)

(Tanjia, 70 dirham, 9.1 dollars)

(Assorted grilled skewers, 70 dirham, 9.1 dollars)

(They're relatively expensive, but they're popular.)

They must enjoy running their stores.

The menus are all similar.

What should I do? Gosh.

The more I look around, the more anxious I'm getting.

(Anxious)

Hey, boss.

Lamb, beef, chicken, couscous.

Hey.

(When he passes one, another one approaches.)

Do they know...

I'm going to be running a store here in a few days?

I must look like a customer.

I feel so bad. They're looking at me as a customer.

(Coming back and looking at his empty store, )

(he feels even more anxious.)

(He needs to decide the concept for the store at least.)

What should I do?

(Come on, Business Genius intuition!)

As you can see, the kitchen is in the back.

I'm going to raise revenue in this small kitchen.

(The small kitchen in the back)

(However, that means many customers can sit.)

(That's the normal kitchen setup for a night market.)

This is funny.

Look at his butt sticking out from the tent.

Our butts are going to collide.

(The kitchen is so far back that he's sticking out.)

Our plan...

is to create a new menu.

Other stores have their kitchens on the inside.

Yes.

We're going to bring our kitchen out to the front.

We need to attract customers by showing them how it's made.

(A corridor with many pedestrians in front of the store)

(A plan to attract the attention of customers...)

(by bringing the kitchen out front.)

We need to focus on showing.

(The "showing" strategy!)

It could be better for us...

not to have a tout.

This is both a good and bad thing,

but when you have a tout, people spend less time at a store.

(The soliciting here is quite intense.)

(It makes customers pass by more quickly.)

(Customer)

If we want to show people things, we don't need a tout.

We need to make it comfortable for people to watch in front.

(Showing strategy, make customers comfortable to watch and come in.)

(The sun went down.)

(The square looks beautiful under the sunset.)

(However, all he sees...)

(are stores and customers.)

(Spying on competitors)

I have a lot I want to try.

I'm curious if it'll work.

(Will he be able to survive in the competition for sales?)

I'm worried.

(Will he be able to survive in the competition for sales?)

(The first night in Africa passes.)

(Time remaining until the opening)

(Business Genius store opening log, Analyse store and surrounding area.)

(Figure out the prices of local ingredients.)

Once we figure out the location of the store,

we need to offer better prices than the surrounding stores.

That's the hard part.

You need ingredients from Korea, like rice and gochujang.

Imagine a Korean person bringing everything, with a language barrier.

They may have to pay more in maintenance fees.

They'll need an additional interpreter.

They'll need an additional employee.

Will that person be able to sell bibimbap at eight dollars?

- No. - Right?

That means they'll have to sell a bowl of bibimbap...

at 15 or 20 dollars.

Could that be a competitive menu item?

- It won't. - Right.

(CEO Paik's business theory)

You need to make Korean food with the ingredients found there.

(In order to offer a good price, you must use local ingredients.)

(He heads to the market to see local ingredient prices.)

This must be the market.

(Where is the market?)

(After driving through the fog, they arrived at this place.)

I can see at a glance that it's a big place.

(The largest wholesale market for business owners in Marrakech)

(Business owners come here often.)

(As this is Africa, the market has earthen floors.)

(The stalls are right on the ground.)

(Everything is piled up on the ground.)

(There are no set prices, so you have to haggle.)

(Lower the price.)

(I need to make money too.)

(He must check the prices of the local ingredients!)

(How much will vegetables in Morocco cost?)

(Bowing)

The market is huge.

The categories, like fruit,

must be written there, like our markets.

(Answer, fruit corner)

Look at these bananas.

(They sell bananas on the stem here.)

(Gasping)

This is great.

(He has entered the vegetable corner.)

(A new world opened up in front of his eyes.)

(This whole place is the vegetable corner.)

(Jong Won's current location)

(Sticking it in his nose)

Cilantro.

Celery.

There's spinach.

(After looking around here and there...)

There's everything here.

(You could make almost any dish.)

(Stopping)

(He spotted a key ingredient for Korean food, chilli peppers.)

(Excuse me.)

(He shyly calls the owner and waits for a minute.)

(The owner finally notices and walks over slowly.)

Kilogram, 1kg.

You need 1kg?

(A simple way to order)

(There's no menu yet, but he buys ingredients needed for Korean food.)

- It's eight dirham. - Okay.

(1kg of red chilli, 1.04 dollars)

That's 1kg.

(What a business owner does on his first day)

(Scratching)

- This. - It's 1 dirham for 1kg.

(A head of cabbage, 3kg, is only 39 cents.)

- Give me 1kg. - It's 6 dirham.

Okay, 1kg.

(1kg of cucumber is only 78 cents.)

(The prices in Africa make him want to buy everything.)

We need to look at the markets to see how the prices are.

I need to buy radishes.

How are the radishes so varying in size?

(Pick what you want.)

(2kg of radish is 3.9 dollars)

(A bundle of red onions is 3.25 dollars.)

(He checks the prices carefully.)

(He ended up buying quite a lot.)

(An empty cart appeared.)

You can put things in here.

It's okay.

(Walking back)

I can carry this much.

Look. I'm okay.

(He suddenly shows off his strength.)

Thirty.

(This person...)

(is a porter...)

(who carries heavy items...)

(in this large place.)

(For only 10 dirham, )

(anyone can use this service.)

(If you don't have money, you can carry things yourself.)

(It's quite heavy.)

(Dragging)

Oh, there's garlic.

(He finally found garlic after looking around for a while.)

I was scared there was no garlic.

Let's see.

(He was so happy, he bought a whole box.)

It's 150 dirham.

(A box of garlic, 17.5 dollars. It's on the expensive side.)

(He notes down the garlic price.)

(Sighing)

I haven't opened the store, but there's so much physical labour.

- What? - I haven't even started,

but there's so much physical labour already.

(He's having a hard time passing because of his stuff.)

Let's go.

(Passing by)

(Right then, a cart appeared.)

This works.

(He parks the cart naturally.)

(Loading his stuff)

(Proactive)

Okay.

This is much nicer.

It felt like my fingers were going to fall off.

(Thanks to the cart, his hands are now free.)

(Raising his hand)

Hello.

(As they walk through the fog, )

(the two get closer.)

(All eyes on him)

(He's like a top star here.)

- Korea. - Korea.

(He's done getting a feel of the local produce.)

- Okay. Over here. - Here?

Thank you. Right here.

How much?

Not your signature. Your name. How much.

(Communicating through the box)

Ten. I see.

Here.

- Thank you. - Thank you.

I was tired. This is nice. Just one dollar.

This is nice.

My fingers almost fell off.

Next, should I go and buy meat?

(Next, he heads to the butcher to look at meat.)

(They only sell halal meat, prepared following Islamic law.)

(There's no pork.)

(Hesitating)

(He slowly gets closer.)

Oh, I see beef.

(He must order at the halal butcher, where he has a language barrier.)

- Beef? - Beef.

- Beef? - Yes.

Beef?

- Is this beef? - Yes. All of this.

- What about this? - This is beef.

- Is this not beef? - No. It's beef.

- Beef? - Yes.

- Beef? - Yes.

- Beef? - Yes.

- Beef? - Yes.

They don't have parts with fat.

(Most of the meat is lean.)

Let's see.

(He turned on the translator to order.)

I want 1kg.

How much is it?

(Polite Korean)

How much is it?

How much is 1kg?

- It's 78 dirham. - One second.

There's no use in hearing that. One second.

- Here. - I see.

(The smart staff showed him the price chart.)

(Per 1kg, beef, lamb, ground meat)

This is all beef.

This is lamb.

Oh, this.

This is ground meat.

I see.

Ground beef?

- Beef? - Beef.

Okay. Then...

- I want 3kg. - You want 2kg?

- No. Three. - Three?

(3kg of ground meat)

The ground meat is more expensive because of the labour costs.

Usually, ground meat is cheaper...

because we use unused parts.

(Another cool part of Moroccan butchers)

(The prices are the same, regardless of the part.)

(Whichever part you buy, the prices are the same.)

Oh, is that so?

Some of this as well, then.

(He caught on quickly.)

I like this. It's 78 digram?

- Diharam? Dirha. - Dirham.

(It's dirham.)

- Beef? How much? - Yes.

All of it.

(After he checked the price, he started going wild.)

All of it.

- Okay. - Okay. I'll weigh it.

(He quickly looks for his next target.)

Is that beef?

- Beef? - Beef.

(He shows another part of beef.)

- Okay. This. - Okay. Take a look.

Cut it like this. This size.

- Like this? - Yes.

Yes. All of it. Okay.

Let's make galbitang.

(Going on a galbitang splurge)

Oh, that's nice.

That's nice.

It's high grade.

Wait.

(He looks very rushed.)

Wait.

(He feels rushed too.)

This is beef thin skirt.

- You can eat this. - Give it to me.

Oh, I was scared.

I guess they don't eat this.

Don't you eat this?

- What? - Don't you eat this part?

- No. - I see.

This is thin skirt.

It's very good for grilling.

I think if we get close, he'll give it to me for free.

(Meat that someone would throw away...)

(Spoiler alert)

(became a nice meal for someone.)

(Exclaiming)

The thin skirt is so precious.

(Ground meat, beef, beef ribs)

It's 940 dirham.

One, two, three, four.

(In total, about 122.2 dollars.)

- Thank you. - Enjoy.

Thank you.

Thank you?

- Wasn't that Chinese? - You became Chinese.

Thank you.

I bought a lot of meat.

(Time remaining until the opening)

(In a café somewhere)

Muhammad.

To...

Touzghar...

What?

How am I supposed to interview them?

(Interview?)

Hello.

Doing business overseas is stressful.

If I really do this,

I need a local speaker.

I need a native speaker.

(That's why the staff looked for employees early on.)

(Looking for short-term restaurant staff)

(Resume)

(They received many applications for their post.)

(Today is interview day.)

(Figure out the prices of local ingredients.)

(Employee interviews)

(Interviewer CEO Paik)

Do you know how to cook?

Hal talam...

How am I supposed to do this?

Hello.

- Hello. - Hi.

How are you? Are you good?

(The applicant seems relaxed.)

(But the CEO seems more nervous.)

(Trailing off)

- Let me just use this. - Okay.

What's your name?

- Right? - My name is Muhammad.

Gosh. You speak English.

- Muhammad? - Muhammad.

I see. Muhammad.

I speak English,

a bit of French, Arabic,

and the local language of Morocco.

Four languages.

I'll learn Korean next time.

- As the next language? - Yes.

Have you worked in a restaurant before?

Yes.

What kind of...

- As a cashier. - I see. As a cashier.

(I see. A cashier.)

- Yes. - We need a cashier.

Do you like hot food?

Hot?

Yes.

- That's good. - Okay.

Perfect.

- Thank you. - Thank you. Bye.

Take care.

(Speaks many languages but not Korean, can work as server, cashier)

(Likes hot food)

(The 2nd applicant carefully walks in.)

I rarely get nervous. Why am I so nervous?

(The 2nd applicant seems to speak fluent Korean.)

Hello.

You crazy jerk.

Hey, what's going on?

Hello.

Hey, you... You surprised me.

Seriously. Those jerks.

You surprised me.

(He's an excellent actor...)

(as well as a good cook.)

(He knows how to utilize powder.)

I'm not a professional chef.

But at one point, I became very interested in cooking.

My culinary root goes back to Mr. Paik.

I started cooking after following his recipes.

I tried out all of his recipes.

Almost every recipe. I watched all of his shows.

I came here for an interview.

(He can't stop laughing.)

Here's my resume.

Hey, if I don't hire him, he has to go back?

Do I have to go back?

(Let's see.)

Nice to meet you.

(He starts off the interview with a warm greeting.)

Hold on.

- Nice to meet you. - Nice to meet you.

Gosh, this isn't good. You majored in Theater and Film.

This department has nothing to do with cooking.

Right.

You see, you need more than motivation to work in this field.

I see.

And you're quite old too.

I'm old enough to know how the world works now.

In your work experience,

you wrote that you opened up a restaurant on December 2, 2022.

(I opened a restaurant. People line up for it now.)

- You're my competition then. - No.

You're so close.

You're a master of powder.

(A master of powder)

"I'm trying to use powder for all of the food."

This is quite interesting.

- A master of powder? - Yes.

- I'm a master of powder. - This is fascinating.

I can sense that we're of the same sort.

If you hire your friends, your business can easily go down.

- We both like powder. - Yes.

(The friendship of powder is formed overseas.)

(The new prince of powder, Lee Jang Woo)

(And...)

(this man uses 20kg of sugar.)

(The born-to-be emperor of powder, Paik Jong Won)

(The start of the friendship that will cover up the desert)

- Sign here. - Gosh.

(He hires Jang Woo right away as they bond over powder.)

Okay.

- Congratulations. - Thank you.

Thank you. I almost had to go back to Korea.

I made it.

(He speaks fluent Korean and has good culinary skills.)

(He bonded with him over powder.)

(Hired)

(The 3rd applicant climbs up without any hesitation.)

Hi. Nice to meet you.

Hi.

(This applicant draws attention from the entrance.)

I'm here for the job.

- You are... Nice to meet you. - Yes.

- Nice to meet you. - Wait.

- You look like a celebrity. - I can speak a bit of Korean.

- BamBam? - BamBam.

- BamBam? - BamBam.

(BamBam?)

(He's been a singer for 10 years now.)

(He rose up as a new entertainer with his honest remarks.)

I can speak Korean, Thai, and English.

I used to help out my mom at her restaurant as a kid.

I don't think Mr. Paik will know who I am.

- Should I pretend to be Thai? - Not at all.

(But you are Thai.)

Your name... It sounds familiar.

BamBam?

- Is that your Thai name? - Yes.

You're a singer. Are you not?

- Are you not? - A singer?

(Pretending not to speak Korean)

A singer. Aren't you a singer?

You don't know him?

- You don't know him? - Not really.

BamBam?

- I like it. - If you don't know him,

it makes sense I don't.

Are you living in Morocco now?

I live in Morocco now.

- You live here? - Aren't you a Korean?

Do you speak Korean?

- I can speak a bit. - A bit?

I can speak English too.

I can speak Thai as well.

But you don't speak the local language here?

No, I can't.

- That's a bummer. - I didn't live here long enough.

- It's okay. - Okay.

- He speaks fluent Korean. - Yes.

Is this good?

- Very good. Perfect. - Perfect. Okay.

- You're handsome. - Gosh, we're good.

Thank you.

But where did you take this picture?

- This... - Look at this.

(A fancy photo)

I was trying to copy a K-Pop star.

- I see. You like K-Pop. - You're honest too.

- That's my work experience here. - It says...

- Here? - Yes.

Then you must've eaten a lot of couscous.

Couscous? No. Not yet.

But you're a server at a restaurant here.

What kind of food does this restaurant serve?

That's a Thai restaurant.

- I see. - Yes.

I'm good at managing money.

So...

What's the currency unit here?

What was that called?

Diraram?

- Draham? - I'm not sure.

Diramham.

- What? - What?

- DH. - DH.

- Wait. How do you pronounce that? - DH.

- DH. - DH.

That's a bit off. Hold on.

- How do you read 10DH? - It's 10DH.

Ten DH.

(His knowledge is so shallow for someone who lives there.)

No. Say it in the local language.

I can't do it.

(Destroying his character)

I only speak in English.

But you must have processed the bills at the restaurant.

I'm good at that. I work at a Thai restaurant.

Sir, he's a famous singer.

Right?

- Darn it. Hold on. - Gosh. Sorry.

- You're BamBam, right? - Yes.

I heard of your name! Darn it.

- You pronounced it differently. - That's amazing.

- Did you really fall for it? - Yes.

Darn it.

How many did you bring?

Just us two.

- Did you know? - Yes.

You little...

(He heartily welcomed them.)

- It's hot. - I'm hot.

- Come here. - Okay.

(He can speak 3 different languages and is handsome.)

(Hired)

Did you two know each other?

We had a gathering before coming here.

- Before coming here? - Yes.

(But this guy came without knowing anything.)

There he is.

- He must be a real local. - He looks like a rapper.

I manage them from the inside of the restaurant.

And I can also serve customers.

Good.

Your name is... Rabab? Pal?

- My name is Rabab. - Rabab Pal?

Rabab?

Like ramyeon and rice. Rabab.

- Really? - Rabab.

- Ramyeon and rice. - You made a joke.

- We love that. - Right.

You get extra ten points.

You worked as a server before.

You speak good English.

- I'm the manager. - You're a manager.

- Okay. - Yes.

He worked at a night market.

- Gosh. - A night market?

I was born here.

You were born here?

- Okay. - That's an advantage.

- Yes. - Okay.

- Thank you. Good interview. - Thank you.

- Thank you. - Thank you.

- Nice to meet you. - Nice to meet you.

- We'll get back to you soon. - Thank you.

(Worked as a cashier and server)

(Worked as a restaurant manager)

(Speaks intermediate Korean and is witty)

(Loves Korea)

(Worked at a stall for 9 years)

(Which employee will CEO Paik hire?)

Among everyone, my first choice is...

- the last guy. - Yes.

He worked at the market for nine years.

(A veteran of 9 years)

If I were to work there for a year or two,

- I wouldn't hire him. - Right.

- He knows too much. - Yes.

- So he might take control. - Right.

- But this is a different story. - We need his help.

I think we need his experience. I can't overlook that.

- For now. - Yes.

(Worked at the night market for 9 years as a manager)

(Hired)

If I were to hire one more person, who would it be?

- I would pick this one. - The lady.

(Jang Woo chooses the 5th applicant.)

You're good at reading people. I agree.

Experience is a valuable asset in business.

But you need to be quick on your feet.

If we were to hire them, it would be five of us.

(He settles with the 5th and 7th applicants.)

- Okay. - Okay.

- Let's go with them. - Okay.

- Right now... - How many hours do we have left?

Gosh. He keeps reminding me of the remaining time.

You have 50 hours and 56 minutes left...

until you must open for business.

- Fifty hours. - I see.

(Interviewing applicants)

(Setting up the stall)

The number-one priority for tomorrow is...

buying the kitchen equipment.

The customers will sit here. And this is the kitchen.

I see.

I want a part of the stall to be on display for the customers.

Anyway, people can look at the food here,

so they can come and sit down here if they want.

To show off the food,

I should stir-fry something on a big flat top grill.

You need to attract their attention.

- Right. - Yes.

(But they only have 3,000 dollars.)

(Due to the budget, they ended up...)

(at a secondhand market in the city, Al Khamis Market.)

(There are no fixed places or prices.)

(There's a pile of dusty items.)

(But you'll find everything you need at this Mecca for merchants.)

(The reasonable prices are their biggest strong suit.)

(However, the prices may vary based on how well you bargain.)

(Al Khamis Secondhand Market)

Gosh. This place is amazing.

(They carefully look around the market.)

So everything here is used, right?

- It'll be scary to come here alone. - What?

- Right. - Coming here alone...

Very nice pictures.

- Very nice pictures? Okay. - Okay.

We're not interested.

- Antique. - I see. Antique.

- Yes. - Thank you.

(The Business Genius is only interested in flat top grills.)

(Scanning the items quickly)

(He's looking for a big flat top grill.)

(He asks a local merchant for help.)

Should I ask him?

Sir, do you speak English?

- Hey, do you speak English? - Anyone who speaks English...

If I did, I wouldn't be here.

- No one speaks English? - No.

- No? We're in trouble. - We're in trouble.

- It's okay. - Okay.

- This is good. - I'm sure it must be here.

(He finds a small flat top grill.)

Something like that.

What we just saw might be better.

See? there's one too.

Something like this.

(They do have flat top grills here.)

It's smaller than I expected.

It won't draw any attention.

(CEO Paik is disappointed by the size.)

I need something bigger than this.

This looks good.

(He enters a different store.)

- Gosh. This looks grand. - Gosh.

- We need something like that. - It's huge.

(He finds a huge flat top grill he loves.)

We need to spend the money when we need to.

- Should I ask for the price? - This too...

Ask for the price.

Hello.

Five thousand.

(The huge flat top grill costs 5,000 dirham.)

That's about 600 or 700 dollars.

(It's approximately 650 dollars.)

That's pretty good.

What are you talking about? I can't spend all the money here.

(The CEO isn't happy with the price.)

Having that at the stall will be symbolic.

It's big. Having it there...

If we put it in the front, it will look pretty good.

(Is he offering a different price?)

Six thousand? Why did it go up?

(The price went up after a short moment.)

- Did it go up? - Yes.

What did you tell him?

No. I didn't say anything.

- Did you tell him you're rich? - No.

We should leave. If we come back later, he might lower the price.

(Business Genius pretends that he's not interested.)

(He confidently left the store.)

(He looks around the market.)

Nothing looks good after seeing that.

(Wherever he looks, )

(he can't find anything he likes.)

After seeing the biggest one, the small ones...

- Yes. Right? - don't look good.

That one was 6,000 dirham.

- Let's get it down to 5,000. - Let's do it in 1 go.

Where did that guy go?

Did he go to pray?

- Is it time for their prayer? - That's the prayer room.

Is that our staff?

- No. Our staff? - I see.

Why would our staff pray there?

- Our staff? - I thought... I was surprised.

Six thousand. Nine thousand.

Right. Nine thousand.

Twelve thousand and five hundred. Fourteen thousand and five hundred.

Yes. Fourteen thousand and five hundred.

How much money did we get?

Didn't we start with 28,000?

It's 24,000.

- Is it 14,500. - It's 14,500.

We have to spend half of our budget.

That's about 1,400 dollars. Darn it.

That would be nothing if we were in Korea.

(The budget of 3,000 dollars is making him sad.)

- Why do you keep saying that? - We're here for a good experience.

(The Business Genius is deep in thought.)

(The huge flat top grill)

(It must be huge.)

- Gosh. Let's buy it. - Hey.

(He decides to make a bold investment.)

Let's try to get a 500-dirham discount.

Five hundred?

- Okay. - You got this.

(His employees will negotiate.)

- Sir. - Boss.

This is the total.

(What's the restaurant owner's negation strategy?)

- Please. - Please.

- No money. - Please.

- Please. - Let's meet in the middle.

- Two? - No.

I don't have any money.

- Okay. Write 14,000. - Please.

- Please. - Please.

- Please. - Okay.

- Thank you. - Thank you.

Thank you so much.

- Thank you. - Thank you.

(It was an empty lot with just steel frames.)

(The flat top grill, 700 dollars)

(The counter top, 400 dollars)

(The stove, 400 dollars)

(The sink, 25 dollars)

(They will use the tables and chairs from the previous stall.)

(The stall is getting set up now.)

Let's look at some shirts.

(He buys uniforms for the employees.)

- You have 26 hours and 45 minutes. - We have 26 hours.

We need to buy utensils like pots.

(They visit a store that sells kitchen utensils.)

- A brush to clean the grill. - I see.

(A pot)

(A burner)

(A ladle)

(2 ladles)

(Buckets and so on)

- Is this it? Okay. - Here.

(They visit a grocery store.)

(They spent about 450 dollars.)

(Kitchen equipment, 1,750 dollars)

(Uniforms, 80 dollars)

(Groceries, 190 dollars)

(Kitchen utensils, 450 dollars)

(He only has 530 dollars left.)

(Time remaining until the opening)

(Setting up the stall)

(Choosing the menu)

We just need to get their attention.

(They have a meeting to decide on the menu late at night.)

- We know our food is good. - Yes.

Tomorrow,

we have to think of a way to optimize the table turnover rate.

(Tomorrow's task, table turnover rate)

We must be able to pack it up as a take-out.

- So they can carry it. - It has to be.

We should wrap it up with paper.

Right. Wrap it up with the paper.

Our plan is to sell bulgogi on our first day.

We'll chop it up and stuff the bread with it.

(Chop bulgogi and make a sandwich with it?)

(He had a taste of their grilled food.)

(The most typical form of cooking, grilling)

I want to sell a grilled dish.

We always wanted to experiment with this.

Will our sauce for bulgogi be accepted here too?

(The best Korean grilled dish, bulgogi)

(How can they optimize the table turnover rate?)

Bread is an essential part of their cuisine.

(The staple food in Morocco, bread)

(It can easily be found on street stalls.)

(It's equivalent to rice in Morocco.)

(Like a sandwich, they stuff it with fillings.)

(The perfect method for take-out food)

Their staple food is bread.

We can stuff the bread with bulgogi...

and sell it as a sandwich.

(The sweet bulgogi)

(The collaboration of Korea and Morocco)

(That's how they settled on the menu.)

(Bulgogi burger with a lot of meat)

(Time remaining until the opening)

(Choosing the menu)

(Buying the ingredients and prepping)

(The CEO is prepping the ingredients he bought before.)

- No. - Let's go.

(The employees set out to buy ingredients.)

- I'm used to this vibe now. - What? Yes.

We should have brought a cart.

- Right. - We should have brought it.

(They decide to hire a local porter as they need a cart.)

I think we can borrow it.

- Hey. - How much?

- Over there? - Yes.

Okay. How much?

One hundred.

- One hundred? - Yes. Okay?

- One hundred? - Yes.

- One hundred? - Isn't that expensive?

That's too expensive. That's 100 dollars.

- One hundred. - Expensive.

- No. - No.

Okay. How much?

(He has to lower the price as much as he can.)

- Fifty? - Fifty?

Fifty. Yes.

- Fifty? - Okay.

- Okay. Thank you. - Yes.

Wait a little bit.

- We get and... - Yes.

(Clearly, at the market, )

(he could use the cart only for 1.3 dollars.)

(However, he doesn't know the price of things here.)

(He's totally getting ripped off.)

(Do you want that price?) split Thank you.

Fifty.

(He seems happy that he lowered it by half.)

(He hears the news that BamBam got ripped off.)

Fifty dirham?

It was ten at the market.

Gosh. Seriously.

In 1, 2, 3.

In 1, 2, 3.

(I lowered it to 50 dirham.)

Thank you. Here

(He starts shopping with the porter.)

(He buys the bread first.)

(The porter helps BamBam.)

More. Fifty.

- More. - Fifty.

Five kilograms.

(He interprets for BamBam too.)

Heavy.

Finish. Thank you.

Good.

Thank you so much.

(Thanks to him, BamBam finishes shopping quickly.)

- Hamida. - Hamida.

- BamBam. - BamBam.

- Yes. - Yes.

- Marrakech is so good. - Yes.

- Tanjia is good. - Yes.

Here.

(BamBam made another friend.)

- Okay. - Okay.

Okay.

- I have a feeling. - Jong Won.

(Jang Woo opens the door at the right time.)

- I made a friend. - A friend?

(He brags about his friend.)

Yes.

Hello.

I heard you paid as much as 50 dirham.

What?

(He nags as soon as BamBam arrives.)

Where should I put this?

- This? - Here.

We became friends.

- Thank you. - Your friend ripped you off.

Thank you.

(They take their things out of the cart.)

- Tomorrow... - Tomorrow...

Yes. Maybe.

Maybe? Okay.

- Tomorrow... - Bye.

- Tomorrow it's 50, okay? - Okay.

(Tomorrow it's 50 again, okay?)

Hey, that's expensive.

- If you want... - Okay.

Okay.

They only ask for ten dirham at the market.

Thank you.

(Whether Jong Won is mad or not, they're friends.)

Okay.

(My goodness.)

- Bye. - He's your friend.

They're friends.

Oh, dear. What do I do about him?

(They can't hate their youngest staff member.)

- Let's season the ingredients. - Okay.

(They start seasoning bulgogi.)

Honey makes a big difference in the flavour and smell.

(He adds sugar to make it sweeter.)

You're used to this scene, right?

(You're indeed my idol.)

(Korean food always needs some garlic.)

(Soy sauce, oyster sauce)

(Green onions, pepper)

I hope it's good.

(With Jang Woo's spell at the end, )

(Halal bulgogi with 100 percent local ingredients is ready.)

(In the corner of the kitchen, )

(the second dish, galbitang, is also ready.)

(All the ingredients are all set!)

- Let's get ready to go. - Okay.

What is that?

Money?

What is this?

They look nice.

(He tries on the shoes as he loves them.)

(Stomping)

They're indeed functional.

They feel different when I'm wearing them.

How comfortable.

There are cushions inside.

Let's go.

How much are they going to make me work?

It's getting started.

- Call your friend. - Okay. I'll be back.

- Did he find his friend? - Okay. Here.

Thank you.

He's the same guy.

- Hello. - It's the same guy.

(Carefully)

Okay.

(It's time to load the precious marinated meat.)

The lid could come off.

Gosh.

That pushed away bad luck. It could've been a disaster.

Did he change his shirt?

(He's wearing a different hoodie.)

I guess he bought that one with the money you gave him.

(It's thanks to BamBam.)

Go.

(They take off after teasing BamBam.)

Bye, friends.

He made friends.

- Hey. - Yes.

He knows everyone around here.

I do.

Here is 50 dirham.

Another 50?

Thank you.

- See you tomorrow. - See you.

- My friend. - Tomorrow.

- Okay? - Okay.

(They're off to open their stall.)

How much do we have left?

We have 80 dirham left.

(They started with 24,800 dirham. Now they have 80 dirham.)

(We only have 10.2 dollars left.)

We don't have much money.

We spent it all.

It's a very serious situation.

We don't have any spare money...

when we're about to open a business.

This is very dangerous. You shouldn't do this.

Normally, you need enough money...

to survive for about six months at least.

(They're off for their first day with 10.2 dollars!)

(Bustling)

There are so many people here.

How many are they? Is that about 100 thousand people?

They're money to us.

(All these people are our potential customers.)

- Should I find someone? - Yes. Bring someone.

- I'll unload our bags. - Someone...

How friendly he is.

He's talking to him on the way here.

(Giggling)

Okay.

(He covers the bread with a lid to keep it safe.)

- How much will he charge? - I haven't asked.

How much will it be?

(What?)

He says, "We'll see."

"You're doomed."

Me? Why?

You'll be shocked.

How thorough he is.

(The man from the market does a meticulous job.)

We're like a VIP.

It must be expensive.

(The hauling service here is between 1.3 and 2.5 dollars.)

- Is it 50 dirham? - No. Let's just go.

Is it 50?

You're volunteering to get ripped off.

Let's sell out before we go back.

- It's too heavy to carry back. - Right.

I hope we'll be much lighter when we go back.

(They arrived here while following CEO Paik.)

(They arrived at their stall.)

I like this spot.

I like it.

It must be fun.

- Aren't you excited? - I want to unload our bags already.

(The square is empty during the day.)

(It turns into a market at night.)

(Then it becomes a square again.)

(Stalls are put together and taken down repeatedly here.)

(There are only small stalls in the morning.)

(But at 4pm)

(All carts come from the same direction.)

(The carts stored in the common warehouse during the night...)

(are taken to their own spots with tools on them.)

(When they get to their spot, )

(they unload the parts and start assembling them.)

(It's easy to assemble them.)

(They connect poles through holes...)

(and wrap tape around them.)

(Taping)

(Wrapping)

(Their only tool is tape.)

(There's nothing they can't fix with tape.)

(Our stall began to be put together.)

(Once the frame and roof are fixed with tape, )

(kitchenware is set up.)

(What about the water and electricity?)

(Water and electricity are installed on the ground.)

(Electricity)

(The water)

(You connect to these holes to get water and electricity.)

(You use this to get connected to them.)

(All of this is done in only 20 minutes.)

(The empty spot...)

(became a stall for CEO Paik.)

(The iron plate is all set.)

(We created a space for our customers...)

(by arranging existing tables and chairs.)

(The Genius Paik's first mission)

(Compete with 150 stalls and make a profit.)

(Our stall)

Our part-timers are not here yet?

(Part-timers Ahmed and Rabab also came to work.)

Nice to meet you.

- Hello. - Hello.

(It's time to pay his friend for the VIP service.)

How much is it?

(As much as you want to pay.)

Free?

Okay.

No. Not you.

Here is 50 dirham. Thank you so much.

Thank you.

(CEO Paik looks around the kitchen.)

(Scratching)

(He's making a mental to-do list in the kitchen he just got into.)

Pull it a little over here.

Done.

Shouldn't it be over there?

Right?

There you go.

(Before opening the stall, he checks the water.)

(Shooting)

(Gushing)

What is this?

(The water tap was separated.)

Oh, dear.

Who bought this?

(That's me.)

(Chuckling)

(He fixed it himself.)

Get some water here.

Can you ask them to connect those two to the gas?

Sir, can you connect it to the gas?

(Then he tries heating up the iron plate.)

(Surprised)

(Let us tell you about this.)

(BamBam had been working on it whenever he had time.)

(It's our sign and menu.)

- I feel great. - "Halal."

"K-Brothers."

(Our cool sign and menu)

(They put up the menu before opening the place.)

Okay?

- I can't reach. - Okay.

All right. Let's put it up there.

We do this in the military.

I was in the army.

- Really? - Yes.

Who's your favourite?

- What? - Who's your favourite member?

- My favourite member? - Yes.

(Due to a misunderstanding, he became a BTS fan, an ARMY.)

You said you were an ARMY.

Yes, I did.

(It's a different kind of army.)

(There are two types of armies in Korea.)

(He finishes it up with versatile plastic tape.)

- Okay. - Okay?

Thank you.

(Looking around)

It's crowded.

We can easily tell 100 servings once we're open.

Right?

(Jang Woo is quite excited.)

(A large floating population at Jemaa El-Fnaa)

(We must captivate them!)

We should catch their eye here.

(Will his strategy of catching their eye work?)

- Ladle out the ingredients. - Okay.

- Make them surface. - Okay.

(They'll also make galbitang look interesting!)

If it's 5.2 dollars, is it expensive?

- Can you ask them? - Okay.

If it's this much.

- I think it's okay. - It's okay.

- Okay? - Yes.

- Is it enough? - Yes.

(Today's dishes are decided.)

(Bulgogi burger, 5.2 dollars)

(Galbitang, 5.2 dollars)

Let's work hard together.

- Let's do well. - Let's do this.

Let's go!

Let's sell a lot!

(Jang Woo naturally helps Jong Won with his apron.)

Where's the paper?

- What? - The roll of paper.

(He wipes off the oil he put on the plate with paper.)

Let me start with the meat.

(CEO Paik talks to himself as if he's nervous.)

It's been about 15 years since I went grocery shopping...

for the ingredients myself except when it was for shows.

I'm very anxious.

The title is The Genius Paik.

I'd be totally humiliated if I ruined this.

(He's afraid of humiliating himself.)

(Besides, as no one knows who he is, )

(Jong Won is nobody here.)

Get ready to welcome customers.

Get ready to serve customers.

(It's time for the Business Genius to be put to the test!)

Tell them to turn on the lights.

- The lights. - The lights.

(They're open.)

(The stall next to them congratulates them.)

Okay.

Thank you.

(He puts meat on the flat top grill.)

(One more bowl of it)

Let's go.

(Another bowl)

(He takes out two spatulas.)

- Should I attract customers? - Yes.

(Remember that today is about showing a performance.)

(He spreads out the meat on the large plate.)

(He grills the meat, giving out a sweet smell.)

(He shows off how he cooks in the kitchen.)

We're open.

(Two women, who were passing by, )

(came in as if they were enchanted.)

We're open. Hello.

- Hello. - Hi.

(The first outcome of the cooking performance)

You can sit wherever you want.

Okay.

(But this is just a start!)

(When the meat is cooked enough, )

(he pushes it to the side.)

(And the side where the meat was...)

(He puts his spatulas down.)

(He pours a big pile of onions.)

(Jang Woo has been keeping an eye on Jong Won.)

(He follows his cooking process.)

- You need cooking oil? - Yes.

(He's in sync with CEO Paik.)

(He oils the onions.)

(He also adds pepper to them.)

(He gets salt ready for Jong Won.)

I don't need salt.

(He prepared something Jong Won didn't need.)

(Still, he's back as a sous-chef again.)

(Thanks to Jang Woo, his performance is going smoothly.)

(Look at this, everyone.)

(Staring)

(Peeking)

(His performance...)

(is stopping the passersby.)

(The first customers sit.)

- We're the only customers. - We're the only customers.

We're their first customers.

- Hello. - Hello.

(The first thing they do after saying hello...)

(Concentrating)

Bulgogi.

(She figured out the dishes based on the menu.)

What do you want to eat?

- I want... Bulgogi. - The menu is there.

- I want galbitang. - Galbitang?

The soup.

- Two soups and one bulgogi. - Okay.

(Galbitang 2, bulgogi burger 1)

(CEO Paik, who was grilling meat, takes a peek.)

Should I prepare the soup?

How many did they order?

How many soups? Two?

Two? Okay.

No. This is difficult.

(The ingredients for burgers are not cooked yet.)

(Galbitang was already heated up, so it can be just served.)

One bulgogi burger.

Two soups?

(He works on the dish that can be served right away!)

Okay.

(Let me get a big chunk.)

Money...

(He adds another big chunk.)

(He also pours hot soup in.)

Here.

Sprinkle green onions and pepper.

(He sprinkles some pepper.)

(It only took...)

Done?

(He made it within 40 seconds after they ordered.)

(The fastest dish, galbitang)

(How does it taste?)

We're giving it a try.

What if it's not that good?

I don't know.

(They're nervous about trying unfamiliar food.)

Prepare spoons.

Spoons?

- Thank you. - Sure.

Here's galbitang.

Thank you.

(The next galbitang is served right after.)

You're our first customers.

- Thank you. - Thank you.

(Galbitang 2, bulgogi burger 1)

Shall we try?

Yes.

It looks good.

(Groaning)

It's delicious.

It's good.

This soup is so tasty.

The ingredients are hidden like Turkish food.

(This is...)

The meat is so good.

It is.

(The chewy galbitang recipe will be revealed next week.)

(In front of the stall...)

(there are still people watching him cook.)

(Staring)

(A couple slowly walks over.)

Hello.

(A couple slowly walks over.)

Hello. Do you want to try our food?

Have a sit.

You can just eat quickly and go.

No, thanks.

(They took a look and left.)

(A group of the elderly is passing by.)

- Do you want to try it? - That's lamb.

No, I'm good.

- No? - It's okay.

(He walks away.)

(After him, many people took a look but didn't come in.)

(Staring)

(After him, many people took a look but didn't come in.)

(Many of them do look around the stall.)

(Why...)

Why isn't anyone coming in?

(Why on earth are they not coming in?)

(Just stopping this many people is not enough.)

(We have to make them come and sit as customers.)

(Meanwhile, CEO Paik stays calm...)

(and keeps doing his job.)

Why is no one coming in?

One or two customers should come in and start filling up the stall.

I know.

When there's food you're not familiar with,

you only stare at it.

When someone goes in,

you're not sure if it's good.

As you see more people go in and see their reaction,

you also go in, thinking it'll get full.

(People are only watching him cooking on the plate.)

(They start to attract customers more actively.)

- It's delicious. - No?

Come on.

Come in. It's delicious.

(Come in and give it a try.)

(But we just want to watch.)

(Excuse me.)

(Then someone raises his hand!)

- Yes? - What kind of food do you have?

It's a Korean restaurant.

One dish is 40 dirham.

We have soup with meat...

and bulgogi burgers.

Please come in.

(They get another group of customers after a while.)

Welcome.

- This is... - Hi, guys.

- Hi. - Yes, come and sit here.

(A dad and his two kids take their seats.)

Now that I'm here, this place will become more popular.

Look. Everyone is coming here.

See? I told you it will become popular once I came here.

There were only a few people earlier.

(The situation a little while earlier)

(When the Dad and two siblings came into the stall, )

(a group of 6 Moroccan women followed them.)

(And then, a mother and daughter in black hijabs started moving too.)

(Then, several more customers began inquiring from here and there.)

Do you want to come in? Sure, come.

(The group of 6 is seated right away.)

(The mother and daughter join the first table.)

(Just like that, the people who were only watching before...)

(starting piling in like dominoes.)

(In a flash, )

(they are bursting with customers.)

When will we get a flood of customers?

I know it will happen.

The reason why people rush in after the first customer is...

because they think there might not be any seats at this rate.

(Even when things aren't busy, )

(crowd mentality makes customers join in once a few sit down.)

Hello.

(It's all thanks to us, right?)

(The ingredients for the bulgogi burger are fully cooked.)

(Now, they assemble the bulgogi burger.)

- One bulgogi burger. - Okay.

(CEO Paik first puts something on the buns.)

(It's none other than CEO Paik's special kick, )

(strawberry jam.)

Putting strawberry jam in the burgers...

was an idea that I got from the fact that the people here like sweets.

These days, Korean toast is very popular.

The special part about Korean toast is that it has a hint of sweetness.

The jam.

So I said we should buy some strawberry jam.

I borrowed the concept from Korean toast.

(To fit Moroccan tastes, they add a bit of strawberry jam.)

(CEO Paik adds the onions to the bun first.)

(He adds a generous amount until the bun is about to burst.)

(His tongs keep moving.)

(Stuffing it in)

- You're adding too much. - What?

You're adding so much.

- Of course we should. - When we're just starting,

we need to give people lots of food.

That's right.

(We need to give people lots of food when they're watching.)

(The bulgogi burgers bursting with the CEO's generosity are finished.)

I think that one is yours.

- Bulgogi for you. - Oh, thank you.

This is incredible.

(Steaming)

I won't be able to finish this.

I can never finish this.

(Still, she takes a big bite.)

(The meat keeps coming.)

This is really tasty.

Try this too. It's so good.

There is too much meat.

No, but really. Just take one bite.

(Gosh, it's too big.)

(Yummy)

Is that it?

(Gosh, it's sweet!)

It's sweet.

But it's good.

(The burger that she said she couldn't finish is gone.)

I must be out of my mind. Why did I eat so much?

(I must be out of my mind. Why did I eat so much?)

- That's everything, right? - Yes.

What about that side?

(7:45pm, 15 minutes since they opened)

What can I get you?

(Well...)

- The menu? - Where is the menu?

It's over there.

Everything on the menu costs 40 dirham.

- Everything is 40 dirham? - Yes.

That's great.

- The galbitang is good. - Yes?

Then I will have an order of the galbitang.

- An order of the galbitang? - Yes.

- One. - Yes.

I want one too.

(2 orders of the galbitang?)

They have meat here too!

- Like a hamburger. - Okay.

I recommend one galbitang and one burger.

- Yes. - Okay.

(Why did you even ask me?)

Okay.

Then one bulgogi burger and one galbitang.

- One bulgogi, one galbitang. - Yes.

(Current orders: galbitang 1, bulgogi burger 1)

(Meanwhile, Rabab is taking orders from another table.)

The galbitang.

- The bulgogi? - Galbitang.

- Give us 4 of those. - You want 4 orders? Okay.

We have four orders of the galbitang.

- That's four galbitang? - Yes.

Four orders of the galbitang.

Four orders of the galbitang.

- The bulgogi. - Bulgogi.

I already ate.

One bulgogi.

(Current orders: galbitang 5, bulgogi burger 2)

We have one more bulgogi.

Two soups.

- Two more soups? - More. Yes.

(Current orders: galbitang 4, bulgogi burger 1)

(galbitang 1, bulgogi burger 1)

(galbitang 2, bulgogi burger 1)

Gosh, our business is doing great.

(A cheer of joy)

Come!

(It's a good thing that the business is doing well, )

(but their orders have started to get backed up.)

We have four orders of galbitang.

Four galbitang?

Four orders of galbitang.

- Four orders of galbitang. - Okay.

(The order has been submitted to CEO Paik.)

- All right, you can watch this. - Okay.

(What does CEO Paik do when it's this busy?)

(He delegates the work right away.)

- Put it in. - Put the vegetables in.

- Stuff it in a bit. - Okay, stuff it in.

(Giving Jang Woo, the sous-chef, a quick one-point lesson)

- Be sure to press it in. - Okay.

(Emphasizing that he should stuff the ingredients in)

- You can do it now. - Okay.

(The special lesson is over.)

(After he delivers the burger that he just made...)

Here.

(Current orders: galbitang 7, bulgogi burger 2)

Four?

- Four orders of galbitang. - Okay.

- Yes, galbitang... - Four of these?

They ordered galbitang.

Hey.

I got it.

(Current orders: galbitang 6, bulgogi burger 2)

I'll get these ready for you.

(If BamBam takes out the bowls for the galbitang, )

(they can speed up.)

(Current orders: galbitang 6, bulgogi burger 2)

We should put this on a plate. Oh, gosh, it's hot.

(Adding a plate as a tray)

(Current orders: galbitang 5, bulgogi burger 2)

(Current orders: galbitang 4, bulgogi burger 2)

(Current orders: galbitang 3, bulgogi burger 2)

(Current orders: galbitang 2, bulgogi burger 2)

- We need two more soups, right? - Yes.

(He knows exactly how many more orders they have.)

(A perfect system of division of labour)

- Chef? - Chef.

- Chef? - He's a Korean chef.

- From Korea? - Yes, a Korean chef.

Good smell.

(The Korean food made by the Korean chef smells good!)

It smells nice.

- It costs 40 dirham. - What?

- It costs 40 dirham. - It's 40 dirham.

(With sous-chef Jang Woo solely in charge of the bulgogi burgers, )

- Yes. - It's beef?

Yes, beef.

(the kitchen starts to speed up.)

(Current orders: galbitang 2, bulgogi burger 2)

Two burgers.

- Hey, this one is for... - Hey, two burgers.

Two burgers? Two more.

(Current orders: galbitang 2, bulgogi burger 3)

Here's a burger.

(Current orders: galbitang 2, bulgogi burger 2)

Bulgogi burger? Yes.

(Galbitang 4)

- Was that all of the orders? - Yes.

(Current orders)

Be sure to get the right amount in payments.

One person needs to come in for the rest to join.

A bunch of people are coming in.

- Of course. - People are flooding in.

Excuse me. One soup.

And...

(Galbitang 1, bulgogi burger 1)

Thank you.

(Steaming hot)

I don't know how to use chopsticks that split apart like this.

(I don't know how to use chopsticks that split apart like this.)

(Still, she tries to use chopsticks by copying her brother.)

(Her brother gives up quickly.)

(Determined)

I don't know how.

(In the meantime, her brother takes a bite of the burger.)

Stop it.

(He recommends the spoon.)

I want to try that too.

(He offers it to her.)

(This one first? No, I want to try his first.)

(Offering it to her again)

I only ate the bun.

(Gross)

He's a good cook.

(He compliments CEO Paik.)

Two burgers. Here you are.

(He seems to be enjoying his food for a while, )

(but he puts down his burger.)

(After he puts the burger down on the table, )

(he doesn't even touch it for some reason.)

(Right then...)

Why aren't you eating? Is it spicy?

No, I'm full.

- No. - I'm going to take the rest home.

(He can't help his curiosity and takes a bite.)

It's good.

(I told you!)

(Try it.)

(He gives his daughter a bite of the delicious food.)

(Gross, I only got the bun again.)

(Give me back my bulgogi.)

I'll take home some food and give it to Mom.

(And she also packed something else.)

(What she was so focused on finding...)

(were chopsticks?)

I want to keep this.

(With her tiny hands, she puts the chopsticks back in the wrapper.)

(Putting it in her pocket so she doesn't forget)

(They need to attract attention one more time right about now.)

(The fire is so strong, the middle of the grill is burning.)

Oh, it's too hot.

I'll lower the heat.

Give it to me.

(First, they lower the heat.)

(The bulgogi from the corner gets moved to the center.)

(They could lower the heat in the middle of the pan...)

(and recook the bulgogi.)

(And more importantly...)

(All eyes are on here.)

(What? What is it?)

(Attracting customers with fancy stir-fry skills and bulgogi smell)

(This is Business Genius' showing strategy.)

(The sweet smell of bulgogi sizzling on the grill)

(Getting a straight shot of the bulgogi smell)

Oh, my gosh.

(She's losing it.)

(Manager Bam was watching this.)

(Impressed)

Do you guys want any? Do you want to eat?

(He takes this chance to start selling.)

- Does this taste good? - What?

Oh, amazing.

- I'd like some. - Yes.

(They get another customer, thanks to his amazing sales.)

(Taking a seat)

I want one, please.

- I want... - This or that?

- Bulgogi. - Bulgogi?

One bulgogi, please. We have an order of bulgogi.

Okay.

It's 40 dirham.

(He starts cutting it up as soon as he gets the order.)

(Cutting the nicely cooked bulgogi into bite-sized pieces)

(Once the meat is all cut up...)

I cut it up, so use the meat in the front.

Yes, sir.

(It's Jang Woo's job to put the burger together.)

We're selling a lot.

(A spoonful of Korean strawberry jam inside Moroccan bread)

(Nicely cooked sweet onion)

(Warm bulgogi)

(Stuff it all in just like he learned.)

(A meaty bulgogi burger)

(Your burger is ready.)

- Thank you. - I need a plate as well.

Do you want a plate?

(Handing over a plate)

- Thank you. You want to sit here? - Okay.

- Can they sit here? - Yes.

(They gladly say okay.)

(The boy eating alone sits with the family that came earlier.)

(He unzips his jacket.)

(After getting in perfect position to eat the bulgogi burger, )

(he first eats the piece of meat that fell.)

(Eating another piece)

(And another piece)

Is the meat good?

It's really good.

(I see.)

Korean food is popular, so lots of people eat it.

They opened a Korean restaurant here...

because Korean food is popular in Casablanca as well.

Is this a permanent store, or is it just an event?

It's an event.

They're open from two days ago to the beginning of next month.

I see.

(Spreading fake news)

(But they seem to completely trust him.)

(Trusting eyes)

(Since they seem to trust him...)

This is a type of event.

They opened the store to promote something.

(Nodding with trust)

They're going to open the store once a year.

(Hello. This is Paik's Restaurant.)

(We opened two days ago, and we'll reopen every year.)

(He bites into the bulgogi burger.)

(He knows more about the store than CEO Paik.)

(Taking a big bite)

(Chewing)

(However, )

(they're running into trouble.)

(It hasn't even been 1 hour since opening...)

(when everything suddenly goes dark.)

(Why? Why did the light go out?)

(There's some problem.)

(We might have to close.)

(They're at risk of closing on their first day.)

(Will we have to shut down?)

(The hall that was once crowded...)

(emptied out.)

(We still have lots of onions and sauce.)

(The meat is piled up so high.)

There's some territorial behaviour.

(They had to close down.)

(If we kept going, we would've made 10,000 dirham.)

(He gets worried, looking at the remaining ingredients.)

(How unfortunate. We were doing so well today.)

(We were doing too well.)

(If it's an issue with the system, we could solve it.)

(Will we be able to do business tomorrow?)

(Will we be able to continue?)