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1
00:00:10,177 --> 00:00:12,077
Thank you for joining us again
2
00:00:12,079 --> 00:00:14,313
For a history of the world
in six glasses.
3
00:00:14,849 --> 00:00:17,950
I've got my dancing partner,
jim belushi at the bar
4
00:00:18,352 --> 00:00:20,919
And the great stand up
comedian, writer,
5
00:00:21,255 --> 00:00:24,707
Actor and all round
magnificent human being.
6
00:00:24,975 --> 00:00:26,575
Jon lovitz. Thank you.
7
00:00:26,577 --> 00:00:29,011
And we're talking about
the drinks that shaped history.
8
00:00:29,580 --> 00:00:31,613
Certainly
one of the most important
9
00:00:31,615 --> 00:00:35,551
And kind of complicated drinks
to bring to market is coffee.
10
00:00:36,053 --> 00:00:37,019
I'm one of those people.
11
00:00:37,021 --> 00:00:39,805
Don't talk to me
till I have my coffee.
12
00:00:39,840 --> 00:00:40,572
I see.
13
00:00:40,574 --> 00:00:41,874
I wished I would have drank
14
00:00:41,876 --> 00:00:44,676
Because Saturday night live,
530 at a
15
00:00:45,146 --> 00:00:46,745
They break for dinner
on Saturday.
16
00:00:46,747 --> 00:00:48,313
I was so tired
I was ready to go to bed.
17
00:00:48,315 --> 00:00:50,315
Then I'm, like, exhausted.
18
00:00:50,317 --> 00:00:51,917
And then have coffee
in the hallways.
19
00:00:51,919 --> 00:00:54,319
They always find and drink it.
20
00:00:54,321 --> 00:00:56,338
So what did you do?
Music would start.
21
00:00:56,373 --> 00:00:58,107
It would get my adrenaline
going. I got here.
22
00:00:58,109 --> 00:01:00,609
We always had. A one
time. Greatest celebrity.
23
00:01:00,945 --> 00:01:02,678
But then one time
it didn't wake me up.
24
00:01:02,680 --> 00:01:05,147
Now most fell asleep on air.
25
00:01:05,149 --> 00:01:06,782
Take a nap. When
26
00:01:37,148 --> 00:01:39,314
One of
the most complicated drinks
27
00:01:39,683 --> 00:01:43,252
And one of the most important
to human culture is, of course.
28
00:01:43,888 --> 00:01:44,520
Coffee.
29
00:01:44,522 --> 00:01:46,455
Oh, I need a cup of coffee.
30
00:01:46,457 --> 00:01:48,607
Do it.
Well, I'll need one right now.
31
00:01:48,609 --> 00:01:50,109
You can have mine.
32
00:01:50,111 --> 00:01:52,945
How about 40% of the world's
population drinks coffee
33
00:01:52,947 --> 00:01:55,380
Every day? And in the usa, it's
much higher.
34
00:01:55,449 --> 00:01:58,851
It's about 65%,
but apparently not jon lovitz.
35
00:01:58,886 --> 00:02:00,752
Maybe today's show
will change that.
36
00:02:00,754 --> 00:02:03,672
Maybe after today, jon lovitz
will be a normal american.
37
00:02:04,408 --> 00:02:05,007
Not bad.
38
00:02:05,576 --> 00:02:07,910
How do you like it? Well,
I like a little sugar, actually.
39
00:02:07,945 --> 00:02:09,044
Too much sugar.
40
00:02:09,046 --> 00:02:11,914
And I like the white sugar
that I prefer.
41
00:02:11,916 --> 00:02:12,815
A little sheepish.
42
00:02:12,817 --> 00:02:15,717
Same worse. Sugar. You can get.
43
00:02:16,120 --> 00:02:18,453
That's what. I see.
And so you drink in the morning.
44
00:02:18,556 --> 00:02:20,506
I drink a couple right away.
45
00:02:20,508 --> 00:02:21,039
How about. In the.
46
00:02:21,775 --> 00:02:24,910
The the day I can go to about
two or three if I have coffee
47
00:02:24,912 --> 00:02:26,945
After that,
I do have trouble sleeping
48
00:02:27,014 --> 00:02:28,914
When I have the espresso
in europe.
49
00:02:28,916 --> 00:02:31,150
I can have it all day
and all night and still sleep.
50
00:02:31,218 --> 00:02:33,819
Feels like
the coffee in the states has
51
00:02:34,855 --> 00:02:37,172
Got word
vitamins in it or something.
52
00:02:38,409 --> 00:02:41,143
The sip
that you're about to take.
53
00:02:41,145 --> 00:02:41,877
Took.
54
00:02:42,313 --> 00:02:46,181
Almost a year to develop
from the time the coffee fruit,
55
00:02:46,183 --> 00:02:50,686
The berries are harvested
off the hill, processed, bagged,
56
00:02:51,055 --> 00:02:55,207
Shipped and marketed
to join us here today and my bar
57
00:02:55,576 --> 00:02:59,244
In this cup about a year
it takes you know what it needs
58
00:02:59,246 --> 00:03:02,748
A year to taste that good
and to be accepted by consumers
59
00:03:02,750 --> 00:03:05,551
Because consumers are very,
very fussy about coffee.
60
00:03:05,553 --> 00:03:08,053
They want their coffee
to be perfect. Right?
61
00:03:08,289 --> 00:03:10,505
I know I'm
not really fully human
62
00:03:10,507 --> 00:03:12,241
Until
I've had coffee in the morning.
63
00:03:12,243 --> 00:03:14,309
Coffee is really always done.
Two things.
64
00:03:14,311 --> 00:03:15,043
It's kept
65
00:03:15,446 --> 00:03:18,513
People alert and awake
and sort of stimulated the mind.
66
00:03:18,749 --> 00:03:21,183
And the other thing it's always
done is bring people together,
67
00:03:21,352 --> 00:03:24,353
Whether that's in coffee houses
or at conferences.
68
00:03:24,355 --> 00:03:26,338
You know, you have a break
and everyone gets coffee.
69
00:03:26,340 --> 00:03:28,774
It has this sort of
social purpose
70
00:03:28,776 --> 00:03:30,075
That is very often associated
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00:03:30,077 --> 00:03:32,978
With driving innovation
and creating new ideas.
72
00:03:33,080 --> 00:03:35,414
I didn't start in the coffee
business to make money.
73
00:03:35,416 --> 00:03:36,448
I started in the coffee beans
74
00:03:36,450 --> 00:03:38,083
Because I wanted
a good cup of coffee
75
00:03:38,085 --> 00:03:40,152
And being the owner of a coffee
company
76
00:03:40,154 --> 00:03:42,187
And coffee roaster
allowed me to control that.
77
00:03:42,289 --> 00:03:44,907
I often look at myself
as somebody who curates coffee
78
00:03:45,142 --> 00:03:46,608
For our customers.
79
00:03:46,610 --> 00:03:47,809
I started working in coffee
80
00:03:47,811 --> 00:03:49,511
In my early twenties
entirely by mistake.
81
00:03:49,513 --> 00:03:50,646
I just needed a job.
82
00:03:50,648 --> 00:03:52,714
But I started
to read about coffee.
83
00:03:52,716 --> 00:03:54,082
I learned to drink coffee
84
00:03:54,084 --> 00:03:56,251
And it turned out to be
this fascinating thing
85
00:03:56,253 --> 00:03:58,854
That's interwoven into cultures
all around the world.
86
00:03:58,856 --> 00:04:00,639
And what I thought
was just a simple hot
87
00:04:00,641 --> 00:04:08,580
Drink turned out
to be completely fascinating.
88
00:04:08,582 --> 00:04:10,115
Anybody in your family
drink coffee?
89
00:04:10,117 --> 00:04:11,984
My parents didn't at all.
90
00:04:11,986 --> 00:04:13,318
My grandmother.
91
00:04:13,320 --> 00:04:17,606
I mean, this is how young I was
when I had coffee for school.
92
00:04:17,608 --> 00:04:20,609
I'd wake up in the morning,
I was with seven or eight
93
00:04:20,945 --> 00:04:23,712
And she'd have toast and coffee.
94
00:04:23,714 --> 00:04:25,714
I started drinking coffee
that early.
95
00:04:25,749 --> 00:04:27,983
That was
that wasn't my breakfast.
96
00:04:27,985 --> 00:04:30,385
Then my dad did coffee.
97
00:04:30,387 --> 00:04:33,272
Coffee, coffee,
cigarets cigarets cigaret.
98
00:04:33,274 --> 00:04:36,008
And then at my dad's restaurant
when I started working for him,
99
00:04:36,343 --> 00:04:38,744
They lost big coffee
urns, right?
100
00:04:38,979 --> 00:04:41,580
Yeah. Hot water and a little
too big corporations.
101
00:04:41,649 --> 00:04:44,483
And when I was like 11 years
old, I started working for him
102
00:04:44,985 --> 00:04:47,419
And that was my job.
103
00:04:48,155 --> 00:04:49,721
And he taught me how to make
104
00:04:49,723 --> 00:04:53,675
The coffee with the big baskets,
how much water to put in.
105
00:04:53,944 --> 00:04:57,846
It was very important to my dad
that the coffee was excellent.
106
00:04:58,215 --> 00:05:00,415
At the fair oaks restaurant.
107
00:05:00,417 --> 00:05:01,717
At the fair oaks restaurant.
108
00:05:01,719 --> 00:05:04,186
They made that coffee
in those giant urns.
109
00:05:04,188 --> 00:05:05,220
Now, in ancient yemen,
110
00:05:05,222 --> 00:05:07,873
They boiled the whole beans
and pots in london.
111
00:05:07,875 --> 00:05:10,208
Coffeehouses
ground it up and soaked it.
112
00:05:10,210 --> 00:05:12,277
Nowadays
you can get it in pods and k
113
00:05:12,279 --> 00:05:14,346
Cups and freeze dried packets.
114
00:05:14,348 --> 00:05:14,846
There are drip
115
00:05:15,582 --> 00:05:17,749
Coffee makers and moka pots
and even coffee and tea bags.
116
00:05:18,118 --> 00:05:20,919
But today I'm going to make two
pots using two popular methods.
117
00:05:21,422 --> 00:05:24,039
So I'm going to do the coffee,
the popular way to do it of
118
00:05:24,575 --> 00:05:27,976
Support over
and then in the french press.
119
00:05:27,978 --> 00:05:31,646
But before I pour the water in
either one of these and brew it
120
00:05:31,648 --> 00:05:34,649
Up, I want you to smell this
original yemen coffee.
121
00:05:34,651 --> 00:05:35,851
This is the shabab.
122
00:05:35,853 --> 00:05:36,385
The shabab?
123
00:05:36,553 --> 00:05:38,053
Mm. Coffee. That's very spicy.
124
00:05:38,055 --> 00:05:39,371
Very nice.
125
00:05:39,373 --> 00:05:41,139
Very nice. Very cinnamon. Lee.
126
00:05:41,141 --> 00:05:41,740
Ooh, yeah.
127
00:05:41,742 --> 00:05:44,242
This is mocha strong.
128
00:05:44,978 --> 00:05:48,080
That's lovely as well.
129
00:05:48,082 --> 00:05:50,716
This might be right up your
alley there. This is all yemen.
130
00:05:51,819 --> 00:05:52,551
You're right, danny.
131
00:05:52,553 --> 00:05:54,519
This is the one is strong.
132
00:05:54,521 --> 00:05:56,772
Yeah, you can have it.
133
00:05:56,774 --> 00:05:58,774
John is still resisting.
134
00:05:58,776 --> 00:06:00,776
It's got to be just an ego thing
at this point.
135
00:06:00,778 --> 00:06:02,511
But he'll come around.
136
00:06:03,013 --> 00:06:05,280
As I said, it takes about a year
for coffee to go
137
00:06:05,282 --> 00:06:07,749
From the cherry on the tree
to the wake up juice in the pot.
138
00:06:09,153 --> 00:06:11,520
And since I'm about to make
a couple of pots of coffee,
139
00:06:12,423 --> 00:06:15,006
Now is a good time to talk about
how it gets there.
140
00:06:15,776 --> 00:06:17,743
You harvest coffee
very carefully.
141
00:06:17,745 --> 00:06:21,680
To be honest, it's
the defining moment in
142
00:06:21,682 --> 00:06:22,748
Which will make a decision
143
00:06:22,750 --> 00:06:23,115
On whether
144
00:06:24,051 --> 00:06:26,251
Or not that cup will be good is
when it's picked off the tree.
145
00:06:26,987 --> 00:06:28,920
Coffee and picked off
the tree is red.
146
00:06:28,922 --> 00:06:31,840
It looks like a cherry
and it's pulpy, it's fleshy.
147
00:06:32,009 --> 00:06:34,643
And what you see is the coffee
bean is actually the seed
148
00:06:34,978 --> 00:06:37,345
Of the coffee fruit. In a way.
149
00:06:37,347 --> 00:06:38,547
It's a lot like wine.
150
00:06:38,549 --> 00:06:40,549
The more careful they are
when they pick the berry
151
00:06:40,551 --> 00:06:42,717
Checking for ripeness
and things like that,
152
00:06:42,719 --> 00:06:44,553
The better
the coffee in the cup.
153
00:06:44,555 --> 00:06:46,872
That's why the best coffee
is picked by hand
154
00:06:47,241 --> 00:06:50,041
By people who know
what they're looking for.
155
00:06:50,043 --> 00:06:51,843
For many years
coffee was commodity,
156
00:06:51,845 --> 00:06:53,945
Which means it was stripped
off the tree.
157
00:06:54,114 --> 00:06:56,615
Effectively
you would take a hand, just
158
00:06:56,617 --> 00:06:58,650
Write down the branch
and take everything
159
00:06:58,652 --> 00:07:00,819
Because that led
to a lot of bad coffee.
160
00:07:00,821 --> 00:07:03,505
But when coffee was only sold
as a commodity,
161
00:07:03,907 --> 00:07:04,906
It didn't really matter.
162
00:07:04,975 --> 00:07:08,443
It was all about volume
and weight, but as flavor
163
00:07:08,946 --> 00:07:11,279
And the quality in the cup
became more important,
164
00:07:11,782 --> 00:07:12,881
We started working our way
165
00:07:12,883 --> 00:07:19,754
Through the details
of what makes a great cup.
166
00:07:19,756 --> 00:07:21,206
So here we go again.
167
00:07:21,208 --> 00:07:22,874
This is a yes,
this is a cinnamon one.
168
00:07:22,876 --> 00:07:24,743
That's the french press.
169
00:07:24,745 --> 00:07:26,445
And there
that's about enough water.
170
00:07:26,447 --> 00:07:27,712
They're like this.
171
00:07:27,714 --> 00:07:28,947
Just press it.
172
00:07:28,949 --> 00:07:31,483
Well, you've got to wait
about 4 minutes for it
173
00:07:31,485 --> 00:07:33,752
To kind of mix up there before
you put the pressure on it.
174
00:07:34,254 --> 00:07:36,271
I mean, after all,
we have been waiting a year.
175
00:07:36,273 --> 00:07:37,672
I know that 4 minutes
176
00:07:37,674 --> 00:07:39,608
And numbers
are going to change your life.
177
00:07:39,610 --> 00:07:41,710
My life may change in 4 minutes.
178
00:07:41,712 --> 00:07:42,844
You never know.
179
00:07:42,846 --> 00:07:44,880
This is the pour over
in the comics.
180
00:07:44,982 --> 00:07:46,148
Here's one.
181
00:07:46,150 --> 00:07:47,048
Case that's for.
182
00:07:47,050 --> 00:07:51,186
You and then for me
and for love.
183
00:07:51,188 --> 00:07:51,386
It's.
184
00:07:52,022 --> 00:07:53,972
But really, that doesn't
seem a much.
185
00:07:53,974 --> 00:07:55,774
Don't bother to double double
186
00:07:57,044 --> 00:07:58,677
Have 30 already.
187
00:07:58,679 --> 00:08:00,979
There you go. That looks like
it looks good.
188
00:08:01,348 --> 00:08:03,582
This is what my dad's
an hourglass.
189
00:08:03,584 --> 00:08:04,282
You know, you have it.
190
00:08:04,551 --> 00:08:06,585
Take your time.
Take your time right here.
191
00:08:06,954 --> 00:08:08,553
So this is brewing here.
192
00:08:08,555 --> 00:08:11,339
We're at 4 minutes here. It's
going to be about the same.
193
00:08:11,341 --> 00:08:14,409
What you want
is for the water to filter.
194
00:08:14,411 --> 00:08:15,610
Through is ironic.
195
00:08:15,612 --> 00:08:16,178
Good coffee
196
00:08:16,547 --> 00:08:17,779
Means you're going
to pick up your speed,
197
00:08:17,781 --> 00:08:20,182
But you have to slow down
the wait for the grocery.
198
00:08:21,151 --> 00:08:23,552
So while we wait for the coffee
magic to happen,
199
00:08:24,021 --> 00:08:25,921
Let's talk
about what happens to the beans
200
00:08:25,923 --> 00:08:27,439
When they're harvested.
201
00:08:27,441 --> 00:08:29,608
This is where another
set of experts step in.
202
00:08:30,077 --> 00:08:32,477
The coffee is roasted
and assessed and graded
203
00:08:33,046 --> 00:08:35,780
And then auctioned off to agents
for the coffee brands.
204
00:08:35,782 --> 00:08:38,884
You already know a lot
goes into that morning cup.
205
00:08:39,987 --> 00:08:42,854
Coffee goes
from the farmer to the mill.
206
00:08:43,223 --> 00:08:45,540
The mill then releases
nine kilos of that coffee
207
00:08:45,709 --> 00:08:47,275
To come to the sample room.
208
00:08:47,277 --> 00:08:49,211
And this what you see here
is mill's coffee.
209
00:08:49,213 --> 00:08:51,446
And that mill coffee
comes in a sample room.
210
00:08:51,448 --> 00:08:53,648
A marketing agent
presents it to auction.
211
00:08:53,650 --> 00:08:56,918
A buyer will buy it at auction,
and then ultimately send that
212
00:08:57,120 --> 00:09:00,405
To a customer who
either may roast it themselves
213
00:09:00,407 --> 00:09:02,674
Or buy it from a roaster,
ends up in a cup.
214
00:09:03,911 --> 00:09:05,744
Dealers at the auctions
are able to come and pick up
215
00:09:05,746 --> 00:09:08,547
A sample of 250 grams.
But we can take away that.
216
00:09:08,549 --> 00:09:10,782
We can roast sample cup
217
00:09:10,784 --> 00:09:14,853
And then bid on at the auction
on the following Tuesday.
218
00:09:14,855 --> 00:09:18,039
Okay, that one seems to be about
ready.
219
00:09:18,408 --> 00:09:21,009
That is really light color
for coffee.
220
00:09:21,945 --> 00:09:25,313
Yes. Well, as I say, you know,
there are better practitioners.
221
00:09:25,315 --> 00:09:27,515
Maybe we should
get a professional in here.
222
00:09:28,919 --> 00:09:29,784
Let me see.
223
00:09:30,587 --> 00:09:31,553
Now. Don't like that.
224
00:09:31,555 --> 00:09:32,754
It's almost like tea.
225
00:09:32,756 --> 00:09:34,739
It tastes like cinnamon
to be honest.
226
00:09:34,741 --> 00:09:36,675
Almost a little. You're right.
227
00:09:36,677 --> 00:09:38,276
But wait, he's drinking it.
228
00:09:38,278 --> 00:09:40,211
At least that's a start.
229
00:09:40,213 --> 00:09:41,680
Here, try that.
230
00:09:41,682 --> 00:09:45,951
On the mocha dark rich yemen.
231
00:09:46,386 --> 00:09:47,018
There we go.
232
00:09:47,020 --> 00:09:51,573
There we go.
233
00:09:51,575 --> 00:09:53,608
I get it just as quick.
234
00:09:53,610 --> 00:09:55,577
Oh, that's very, very good.
235
00:09:55,579 --> 00:09:58,179
Oh, yeah. Oh, okay.
236
00:09:58,181 --> 00:09:59,547
That's still a no.
237
00:09:59,549 --> 00:10:01,850
And this is all irish coffee.
238
00:10:01,852 --> 00:10:03,351
Where? Yeah, yeah, yeah.
239
00:10:03,353 --> 00:10:05,687
Oh, all. Right.
240
00:10:05,689 --> 00:10:08,406
Gets a little bit of a
just a little case then.
241
00:10:08,408 --> 00:10:10,208
Canadian way, is it, danny?
242
00:10:10,210 --> 00:10:12,410
I don't even know what it is.
243
00:10:12,412 --> 00:10:17,382
It's just c2h506 but I'm.
244
00:10:18,552 --> 00:10:20,318
Better. At
245
00:10:20,954 --> 00:10:22,220
Living with it.
He could live without it.
246
00:10:22,222 --> 00:10:25,206
But now I can sing.
247
00:10:25,208 --> 00:10:28,843
Hey, everybody,
let's have some fun.
248
00:10:29,413 --> 00:10:30,545
You only. Live once.
249
00:10:30,547 --> 00:10:35,050
And when your debut
let the good times roll.
250
00:10:35,052 --> 00:10:37,218
Good. Thanks for having.
A coffee with me, gentlemen.
251
00:10:37,287 --> 00:10:37,619
Thank you.
252
00:10:38,188 --> 00:10:40,138
That the story of coffee
has everything.
253
00:10:40,407 --> 00:10:42,841
Myths, legends, capitalism,
revolutions,
254
00:10:42,843 --> 00:10:44,309
Scientific progress.
255
00:10:44,311 --> 00:10:46,911
But it all starts with a goat.
That's right.
256
00:10:47,214 --> 00:10:49,147
This is a story
that starts with a goat
257
00:10:49,149 --> 00:10:51,883
And ends up with eventi latte
in the starbucks drive thru.
258
00:10:52,119 --> 00:10:53,251
Now we've got a lot of ground to
259
00:10:53,253 --> 00:10:56,871
Cover, so let's get all the way
back to the year 600.
260
00:10:57,107 --> 00:11:00,809
So coffee comes from yemen,
ethiopia, parts
261
00:11:00,811 --> 00:11:02,344
Part of the arab world.
262
00:11:02,346 --> 00:11:03,845
And it was in
that part of the world
263
00:11:03,847 --> 00:11:06,181
That supposedly
people noticed goats
264
00:11:06,316 --> 00:11:08,717
Chewing on coffee
beans are becoming very frisky.
265
00:11:08,719 --> 00:11:10,885
And they thought, oh,
there must be something to this.
266
00:11:10,887 --> 00:11:13,571
Coffee is a drink with many,
many legends about its origin.
267
00:11:13,840 --> 00:11:17,008
One you just heard goats
ate the berries, they got turned
268
00:11:17,044 --> 00:11:19,644
On, and an ethiopian goatherd
named colby thought,
269
00:11:19,913 --> 00:11:21,880
Hey, if it works for them,
270
00:11:21,882 --> 00:11:24,249
I mean, it seems odd to us
today, but back then
271
00:11:24,251 --> 00:11:26,418
I guess people took their cues
from goats,
272
00:11:26,420 --> 00:11:28,186
So they chewed the berries.
And what do you know?
273
00:11:28,188 --> 00:11:31,373
They got a little lift,
but the coffee berry has a seed.
274
00:11:31,375 --> 00:11:33,074
The coffee bean.
275
00:11:33,076 --> 00:11:35,310
And what do you do when
you eat something with a seed?
276
00:11:35,946 --> 00:11:37,879
You spit the seeds out.
277
00:11:37,881 --> 00:11:39,748
I'll let my friend jamaal
finish the story
278
00:11:39,750 --> 00:11:41,850
Because he's a real coffee
expert from yemen
279
00:11:42,252 --> 00:11:44,436
And he looks really terrific
in that dish. Dosh.
280
00:11:44,821 --> 00:11:48,273
After they eat the food,
they throw the beans
281
00:11:48,275 --> 00:11:49,441
And there's a fire.
282
00:11:49,443 --> 00:11:51,743
So we realized this smell
coming out of his eyes.
283
00:11:51,745 --> 00:11:53,678
So then the turn of the beans
284
00:11:53,680 --> 00:11:57,549
And left ground
it and make coffee out of it.
285
00:11:57,551 --> 00:11:59,150
Okay, so that's one legend.
286
00:11:59,152 --> 00:12:01,753
Goats teach kali
to eat the berry and get a buzz.
287
00:12:01,955 --> 00:12:03,171
Somebody smells the coffee
288
00:12:03,173 --> 00:12:06,207
Beans roasting in the fire,
that unmistakable coffee aroma.
289
00:12:06,343 --> 00:12:08,343
Some stuff happens,
more stuff happens,
290
00:12:08,345 --> 00:12:11,846
And suddenly we're all carrying
around grounded cappuccinos.
291
00:12:12,115 --> 00:12:13,982
But another legend says
that in 600
292
00:12:13,984 --> 00:12:16,017
There was a muslim holy
man named ali
293
00:12:16,019 --> 00:12:17,285
Bin omar,
294
00:12:17,287 --> 00:12:19,320
Who was discovered
fooling around with the king's
295
00:12:19,322 --> 00:12:21,372
Daughter and was banished
into the mountains of yemen,
296
00:12:21,641 --> 00:12:23,942
Where he discovered a tree,
the coffee tree.
297
00:12:24,177 --> 00:12:25,343
And he teaches himself
298
00:12:25,345 --> 00:12:27,345
How to drink coffee
when years later
299
00:12:27,347 --> 00:12:29,714
He goes on his pilgrimage
to mecca, the hajj.
300
00:12:29,950 --> 00:12:31,549
He takes some beans with him
301
00:12:31,551 --> 00:12:33,918
And makes coffee
for the people that he meets.
302
00:12:33,920 --> 00:12:36,821
And they love it so much
that ali bin omar
303
00:12:37,107 --> 00:12:40,608
Becomes a famous coffee
guy, the world's first barista.
304
00:12:40,877 --> 00:12:43,111
He's forgiven for messing around
with the king's daughter
305
00:12:43,547 --> 00:12:45,613
And made a patron
saint of coffee growers.
306
00:12:45,615 --> 00:12:48,516
Coffee housekeepers
and especially coffee drinkers.
307
00:12:48,852 --> 00:12:50,285
But these are just legend.
308
00:12:50,287 --> 00:12:50,685
I mean, I'm
309
00:12:51,188 --> 00:12:52,620
Not sure I believe that
in the year 600,
310
00:12:52,622 --> 00:12:54,305
If you fool around
with the king's daughter,
311
00:12:54,307 --> 00:12:56,174
All he does is banish you
312
00:12:56,176 --> 00:12:57,675
The truth is,
we really don't know
313
00:12:57,677 --> 00:13:00,245
If coffee came from yemen
or ethiopia or both,
314
00:13:00,714 --> 00:13:03,915
Whether we got the idea
from goats or ali being omar.
315
00:13:04,217 --> 00:13:06,651
But by 1100 people
all over the arab world
316
00:13:06,653 --> 00:13:08,720
Were drinking it
to stay awake and alert.
317
00:13:09,256 --> 00:13:12,006
And they called it karma,
which if you say it fast
318
00:13:12,008 --> 00:13:15,510
Enough, sounds like coffee
and means in old arabic.
319
00:13:15,512 --> 00:13:21,583
That too, which prevents sleep.
320
00:13:21,585 --> 00:13:23,818
But there was a big debate early
on when coffee
321
00:13:23,820 --> 00:13:25,720
Was becoming
popular in the arab world
322
00:13:25,722 --> 00:13:27,672
Because islam says
you're not allowed
323
00:13:27,674 --> 00:13:29,541
To drink alcohol to excess
324
00:13:29,543 --> 00:13:31,409
And not allowed
to become intoxicated.
325
00:13:31,411 --> 00:13:31,943
And so
326
00:13:32,679 --> 00:13:35,680
The question was whether coffee,
which clearly had an effect on
327
00:13:35,682 --> 00:13:37,348
Your mind,
it makes you more alert.
328
00:13:37,350 --> 00:13:39,551
Does that count
as in toxic nation?
329
00:13:39,553 --> 00:13:42,053
So the religious leaders
do this very odd thing.
330
00:13:42,155 --> 00:13:43,721
They put coffee on trial,
331
00:13:43,723 --> 00:13:46,107
They make arguments for
and against
332
00:13:46,109 --> 00:13:47,942
Death, and a prominent imam
333
00:13:47,944 --> 00:13:49,911
Makes a decision, sort
of like the forerunner
334
00:13:49,913 --> 00:13:51,779
In a way, to what drugmakers
have to do to get
335
00:13:51,781 --> 00:13:54,549
Something passed by our food
and drug administration.
336
00:13:54,851 --> 00:13:57,085
But with cooler outfits.
337
00:13:57,087 --> 00:14:00,421
A vat of coffee was
put in a courtroom and the judge
338
00:14:00,423 --> 00:14:04,909
Had to rule under islamic law
whether coffee was intoxicating,
339
00:14:04,911 --> 00:14:06,311
Whether you could be allowed
to drink it.
340
00:14:06,313 --> 00:14:06,811
And the case
341
00:14:07,347 --> 00:14:08,746
For the defense
was that if you drink coffee,
342
00:14:08,748 --> 00:14:10,815
You can stay up all night
praying.
343
00:14:10,817 --> 00:14:13,952
So surely that means that coffee
should be allowed.
344
00:14:13,954 --> 00:14:15,954
And so
coffee was found not guilty.
345
00:14:17,807 --> 00:14:18,640
And so you really get this
346
00:14:18,909 --> 00:14:21,809
Drink and the institution
is meeting over the drink.
347
00:14:21,978 --> 00:14:23,878
They really are bound together.
348
00:14:23,880 --> 00:14:25,346
And when coffee goes to europe,
349
00:14:25,348 --> 00:14:31,452
The idea of the coffee house
goes with it.
350
00:14:31,454 --> 00:14:31,686
What?
351
00:14:32,689 --> 00:14:34,505
Same coffee is the same thing
that makes it popular today.
352
00:14:34,774 --> 00:14:36,641
Keeps you awake
when what you really want to do
353
00:14:36,643 --> 00:14:38,376
Is hit the snooze button.
354
00:14:38,378 --> 00:14:40,745
Look,
the world is a complicated place
355
00:14:40,747 --> 00:14:42,981
With conflicting races
and religions and cultures
356
00:14:42,983 --> 00:14:44,816
All bumping up
against each other.
357
00:14:44,818 --> 00:14:47,151
And it sometimes seems like
we're all so different.
358
00:14:47,520 --> 00:14:50,321
But there's one thing
every single human being shares
359
00:14:50,323 --> 00:14:54,142
With every other human being,
it's hard to get out of bed.
360
00:14:54,578 --> 00:14:58,046
And so coffee, that universal
solution to a universal problem
361
00:14:58,615 --> 00:15:01,482
Made its way out of east africa
and the arabian peninsula,
362
00:15:01,885 --> 00:15:04,919
Carried by pilgrims,
much like ali bin omar
363
00:15:05,221 --> 00:15:07,605
On their way back
home, first to turkey,
364
00:15:07,974 --> 00:15:09,974
Where they began roasting
and grinding the beans
365
00:15:09,976 --> 00:15:12,410
And boiling coffee in a squat
little pot called annie's.
366
00:15:12,412 --> 00:15:14,979
These nick, which they still use
today, by the way.
367
00:15:15,382 --> 00:15:18,349
And from turkey to europe,
where it was first an exotic
368
00:15:18,351 --> 00:15:21,486
And medicinal brew
from the exotic land of arabia.
369
00:15:22,355 --> 00:15:25,306
Coffee was a drink for
the ordinary man in the streets,
370
00:15:25,308 --> 00:15:27,208
In the coffee house
in the arab world.
371
00:15:27,210 --> 00:15:29,611
But when it first came
into europe, it was imported
372
00:15:29,813 --> 00:15:32,146
Actually by doctors
who were interested in its
373
00:15:32,349 --> 00:15:33,781
Sort of restorative powers.
374
00:15:33,783 --> 00:15:37,452
So initially it was just for the
customers of rich doctors.
375
00:15:38,788 --> 00:15:41,072
And those kinds
of people get into a new fad.
376
00:15:41,141 --> 00:15:43,241
They always claim
it has health properties.
377
00:15:43,443 --> 00:15:44,909
Now it's all about breathwork
378
00:15:44,911 --> 00:15:46,978
And juicing and organic
cbd lotion.
379
00:15:47,280 --> 00:15:48,246
But back then
380
00:15:48,381 --> 00:15:51,115
The hipsters and influencers
were all about coffee.
381
00:15:51,484 --> 00:15:53,651
Kind of rings a bell, right?
382
00:15:53,653 --> 00:15:55,320
All sorts of outrageous claims
383
00:15:55,322 --> 00:15:56,821
Were made
about what it could do.
384
00:15:56,823 --> 00:15:59,207
It could basically cure
everything.
385
00:15:59,209 --> 00:16:01,776
When coffee
arrived in venice in 1615,
386
00:16:01,778 --> 00:16:04,078
There were so many claims
about its magical powers
387
00:16:04,414 --> 00:16:07,749
That it was time to put it on
trial again.
388
00:16:07,751 --> 00:16:09,617
Now, this time
the part of the food and drug
389
00:16:09,619 --> 00:16:12,253
Administration
was played by the pope.
390
00:16:12,255 --> 00:16:14,672
And again, it was pretty
much like the modern fda,
391
00:16:15,075 --> 00:16:17,875
Except with much better outfits.
392
00:16:17,877 --> 00:16:20,912
The story goes that the pope
was asked to rule on
393
00:16:20,914 --> 00:16:23,948
Whether it was okay
for christians to drink coffee
394
00:16:24,084 --> 00:16:26,017
Because coffee was associated
with islam.
395
00:16:26,019 --> 00:16:28,753
It was sometimes
called the wine of islam.
396
00:16:28,755 --> 00:16:30,772
So somebody
gave him a cup of coffee
397
00:16:30,774 --> 00:16:32,306
And it must have been
a very good cup of coffee
398
00:16:32,308 --> 00:16:33,775
Because the pope said that
actually
399
00:16:33,777 --> 00:16:34,976
He thought this was fine.
400
00:16:34,978 --> 00:16:37,779
And and so that paved the way
for christians.
401
00:16:37,781 --> 00:16:40,048
Drink coffee for italians
to become very good
402
00:16:40,050 --> 00:16:42,717
At making coffee and for coffee
to spread throughout europe.
403
00:16:43,586 --> 00:16:45,987
So we don't have an imam
or a pope,
404
00:16:45,989 --> 00:16:49,140
But we do have the brilliant
comic actor, jon lovitz.
405
00:16:50,276 --> 00:16:51,042
Let's see if he's
406
00:16:51,044 --> 00:16:54,012
Changed his mind about coffee.
407
00:16:54,014 --> 00:16:55,546
Not yet, I guess.
408
00:16:55,548 --> 00:16:55,980
Okay.
409
00:16:56,449 --> 00:16:57,715
Well,
maybe after the next big moment
410
00:16:57,717 --> 00:17:03,721
In coffee history,
the important thing to remember
411
00:17:03,723 --> 00:17:05,973
Is that before
the introduction of coffee,
412
00:17:05,975 --> 00:17:08,209
Most of europe
drank beer in the morning
413
00:17:08,611 --> 00:17:10,712
And beer during the day
and beer at night.
414
00:17:12,115 --> 00:17:14,882
In other words, most of europe
was sloshed all day
415
00:17:15,218 --> 00:17:17,919
And then coffee arrived
and did what it does best.
416
00:17:18,188 --> 00:17:20,254
It woke everybody up.
417
00:17:20,256 --> 00:17:24,475
The coffee has been called the
great sobre because for hundreds
418
00:17:24,477 --> 00:17:27,211
Indeed thousands of years
people had been drinking
419
00:17:27,347 --> 00:17:29,013
Alcoholic beverages,
that they were drinking
420
00:17:29,015 --> 00:17:31,049
Alcohol
pretty much throughout the day.
421
00:17:31,051 --> 00:17:33,718
Before coffee burning
drink beer in the morning.
422
00:17:33,720 --> 00:17:34,218
Right.
423
00:17:34,320 --> 00:17:35,386
So everybody in the world
424
00:17:35,455 --> 00:17:38,773
Was just a little louder
than coffee comes in at beijing.
425
00:17:38,775 --> 00:17:39,741
Everyone's sober.
426
00:17:39,743 --> 00:17:40,708
That's exactly right.
427
00:17:40,710 --> 00:17:43,244
It it revolutionized industry.
428
00:17:44,214 --> 00:17:46,214
Remember when
I said that the story of coffee
429
00:17:46,216 --> 00:17:48,483
Is somebody spits out a seed,
somebody else
430
00:17:48,485 --> 00:17:50,485
Collects it, something happens,
something happens,
431
00:17:50,487 --> 00:17:51,986
And then we get to starbucks.
432
00:17:51,988 --> 00:17:54,338
Well, we are deep
and then something happens.
433
00:17:54,340 --> 00:17:57,308
Park, England, london
specifically starts
434
00:17:57,343 --> 00:18:00,211
Getting frisky, just like
those goats in ethiopia.
435
00:18:00,947 --> 00:18:02,380
So you have an alternative thing
436
00:18:02,382 --> 00:18:03,781
That you can drink as a result,
437
00:18:03,783 --> 00:18:06,150
Instead of drinking
something that dulls your mind,
438
00:18:06,152 --> 00:18:08,586
You can drink this
stimulating drink.
439
00:18:08,655 --> 00:18:10,054
I don't think it's any surprise
440
00:18:10,056 --> 00:18:12,306
That sort of europe
wakes up at that point.
441
00:18:12,308 --> 00:18:13,741
It's the opposite of beer.
442
00:18:13,743 --> 00:18:15,042
It's not stupefying.
443
00:18:15,044 --> 00:18:16,677
It is stimulating.
444
00:18:16,679 --> 00:18:20,047
We become obsessed with coffee
drinking today.
445
00:18:20,049 --> 00:18:22,416
Of course, it's easy
to get a cup of coffee anywhere.
446
00:18:22,418 --> 00:18:23,785
But when the first coffeehouse
447
00:18:23,787 --> 00:18:26,921
Opened in london in 1650,
it was an immediate sensation.
448
00:18:27,423 --> 00:18:30,408
People came to hang out,
talk, argue, work, engage in
449
00:18:30,410 --> 00:18:33,544
Deep intellectual conversations,
just like coffee shops.
450
00:18:33,546 --> 00:18:34,278
Today,
451
00:18:34,280 --> 00:18:35,413
Of course, there were probably
452
00:18:35,415 --> 00:18:36,881
Some annoying posers,
453
00:18:36,883 --> 00:18:39,383
Just like today,
but it's hard to overstate
454
00:18:39,419 --> 00:18:41,085
What a change this was.
455
00:18:41,087 --> 00:18:42,236
When smart people gather
456
00:18:42,238 --> 00:18:43,621
In a stimulating environment,
457
00:18:43,623 --> 00:18:46,407
A lot of amazing
things can happen.
458
00:18:46,409 --> 00:18:49,143
Coffeehouses were
where everything was done.
459
00:18:49,946 --> 00:18:52,413
Discussions
on finance and religion
460
00:18:52,415 --> 00:18:55,616
And politics, coffeehouses
where where decisions were made.
461
00:18:57,287 --> 00:18:58,653
So people start new ideas.
462
00:18:58,655 --> 00:19:00,321
But they could also meet
in coffeehouses
463
00:19:00,323 --> 00:19:02,206
Where they can exchange
these new ideas.
464
00:19:02,208 --> 00:19:03,141
So you get all of these
465
00:19:03,276 --> 00:19:05,977
Intellectual revolutions
happening in coffeehouses.
466
00:19:06,379 --> 00:19:07,912
They were this place to go
467
00:19:07,914 --> 00:19:10,114
That was easy
and cheap to get into,
468
00:19:10,350 --> 00:19:13,251
And it sort of provoked
a lot of discussion to the point
469
00:19:13,253 --> 00:19:15,052
They were called
penny universities
470
00:19:15,054 --> 00:19:16,921
Because you would pay a penny
to get in.
471
00:19:16,923 --> 00:19:18,840
And the conversation
was so stimulating.
472
00:19:18,842 --> 00:19:20,474
It was almost an education.
473
00:19:20,476 --> 00:19:21,609
There are, you know,
474
00:19:21,611 --> 00:19:22,877
The specialty coffee houses
475
00:19:22,879 --> 00:19:25,279
For almost everything
that were science based ones.
476
00:19:25,281 --> 00:19:26,180
The stories of,
477
00:19:26,182 --> 00:19:27,348
You know, isaac newton,
478
00:19:27,350 --> 00:19:28,082
Edmund halley
479
00:19:28,418 --> 00:19:30,551
Dissecting a dolphin
in the grecian coffeehouse,
480
00:19:30,553 --> 00:19:32,820
Because this was the kind of
thing that people got up to.
481
00:19:32,822 --> 00:19:35,673
They were places of spectacle,
of discussion, of learning.
482
00:19:35,742 --> 00:19:38,376
We know that the scientists
that the scientific revolution
483
00:19:38,645 --> 00:19:42,013
Happened in the mid 1600s,
often meeting in coffeehouses.
484
00:19:42,015 --> 00:19:43,514
The royal society in britain
485
00:19:43,516 --> 00:19:45,583
Is founded after a meeting
in a coffee house.
486
00:19:45,818 --> 00:19:47,185
Coffee wakes
you up in the morning,
487
00:19:47,187 --> 00:19:49,220
But it also woke up
european culture.
488
00:19:49,222 --> 00:19:52,974
It led to this this awakening
and all of these new ideas
489
00:19:52,976 --> 00:19:54,442
In all sorts of fields.
490
00:19:54,444 --> 00:19:55,543
And I don't think
that's surprising
491
00:19:55,545 --> 00:19:56,878
Because most people
who drink coffee
492
00:19:56,880 --> 00:19:58,779
Have had the experience of,
you know, their brain
493
00:19:58,781 --> 00:20:00,047
Not feeling
like it's quite working.
494
00:20:00,049 --> 00:20:00,781
And then you drink coffee
495
00:20:01,184 --> 00:20:03,251
And then before you know it,
you sort of you've done
496
00:20:03,253 --> 00:20:04,585
All the things
you meant to do that day.
497
00:20:04,587 --> 00:20:06,420
That is the great thing
about coffee.
498
00:20:06,422 --> 00:20:09,006
It was recognized very early on
that it had this power
499
00:20:09,342 --> 00:20:15,580
And that was why
people embraced it.
500
00:20:15,582 --> 00:20:18,649
You know how sometimes you have
just the right amount of coffee
501
00:20:18,651 --> 00:20:20,518
To get you going
and sharpen your mind.
502
00:20:20,520 --> 00:20:22,720
But sometimes you have way,
way too much coffee
503
00:20:22,722 --> 00:20:24,906
And you get cranky and grouchy
and angry at the world.
504
00:20:25,074 --> 00:20:28,643
Well, that happened to in
addition to things like science
505
00:20:28,645 --> 00:20:31,679
And commerce, coffee drinking
also made people a little salty.
506
00:20:31,881 --> 00:20:33,381
London people were doing english
507
00:20:33,383 --> 00:20:35,349
Things like investing in world
trade companies
508
00:20:35,351 --> 00:20:37,218
And inventing the insurance
market.
509
00:20:37,220 --> 00:20:40,321
But across the channel in paris,
people were doing very french
510
00:20:40,323 --> 00:20:42,506
Things like complaining
about the king
511
00:20:42,508 --> 00:20:44,742
And getting philosophical
about the rights of men.
512
00:20:45,245 --> 00:20:48,446
Coffeehouses in paris became
hotbeds of revolutionary talk.
513
00:20:48,648 --> 00:20:51,015
It was where you went to plot
against the government.
514
00:20:51,017 --> 00:20:54,252
Coffeehouses were full of spies
and agitators and false flag
515
00:20:54,254 --> 00:20:56,354
Bearers and psyops experts.
516
00:20:56,356 --> 00:20:56,971
You never knew
517
00:20:57,573 --> 00:20:59,807
If the wild eyed revolutionary
giving a speech was for real
518
00:21:00,143 --> 00:21:01,409
Or a decoy designed
519
00:21:01,411 --> 00:21:04,445
By the king's secret police
to draw out the troublemakers.
520
00:21:05,214 --> 00:21:07,815
And most of this anti royalist
revolutionary talk
521
00:21:08,384 --> 00:21:12,386
Happened in one place
coffee shop, which claims
522
00:21:12,388 --> 00:21:15,773
To be the oldest cafe in paris
in the 1700s.
523
00:21:15,775 --> 00:21:18,376
If you were anybody,
you went to a cop.
524
00:21:18,378 --> 00:21:19,510
Voltaire was there.
525
00:21:19,512 --> 00:21:22,079
He was said to have drunk
40 cups of coffee a day.
526
00:21:22,815 --> 00:21:26,250
But also benjamin franklin,
who was in paris representing
527
00:21:26,252 --> 00:21:28,719
The brand new united states,
making trade deals.
528
00:21:29,389 --> 00:21:31,772
And a lot of
that happened at cafe corp.
529
00:21:32,475 --> 00:21:34,041
Now, eventually, of course,
there were just
530
00:21:34,043 --> 00:21:36,410
Too many troublemakers
drinking too much coffee.
531
00:21:36,646 --> 00:21:39,814
And before you knew it,
the french revolution
532
00:21:39,816 --> 00:21:44,285
On their hands,
a revolution fueled by coffee.
533
00:21:45,121 --> 00:21:47,438
The first great speech
of the french revolution.
534
00:21:47,440 --> 00:21:48,539
Two arms, two arms.
535
00:21:48,541 --> 00:21:48,906
That guy
536
00:21:49,342 --> 00:21:50,441
Got up on a table
in a coffeehouse,
537
00:21:50,443 --> 00:21:52,043
And then they attacked
the bastille.
538
00:21:52,045 --> 00:21:55,313
Influential radicals and zealots
like maximilien robespierre
539
00:21:55,348 --> 00:21:57,348
Took his coffee at the pro cup,
540
00:21:57,350 --> 00:21:58,182
And he was one of the most
541
00:21:58,451 --> 00:22:01,585
Powerful political figures
of the french revolution.
542
00:22:01,587 --> 00:22:03,621
And in 1793,
543
00:22:03,623 --> 00:22:05,573
He was also part of the group
that demanded
544
00:22:05,575 --> 00:22:08,109
And got the head of louis
the 16th,
545
00:22:08,111 --> 00:22:10,911
After which robespierre
became very undemocratic
546
00:22:10,913 --> 00:22:13,047
And sort of unhinged,
unleashing a period
547
00:22:13,049 --> 00:22:16,617
Of show trials, massacres
and public executions.
548
00:22:16,919 --> 00:22:21,706
The french call
the terror la terror.
549
00:22:21,708 --> 00:22:24,008
And while you can't blame coffee
for all of that,
550
00:22:24,277 --> 00:22:26,277
I think we can all agree
that coffee wakes
551
00:22:26,279 --> 00:22:28,112
You up and helps
you concentrate.
552
00:22:28,114 --> 00:22:31,248
But it can also make
you really, really irritable.
553
00:22:31,250 --> 00:22:32,450
You know how it is.
554
00:22:32,452 --> 00:22:33,751
Sometimes you wake up ready
555
00:22:33,753 --> 00:22:35,953
To dissect a dolphin
and sometimes you wake up
556
00:22:35,955 --> 00:22:38,072
And all you want to do
is chop the king's head off.
557
00:22:38,608 --> 00:22:42,576
Coffee drove revolutions,
but it also drove armies.
558
00:22:43,046 --> 00:22:44,445
By the 1800s,
559
00:22:44,447 --> 00:22:47,214
Coffee was a staple of military
campaigns, too.
560
00:22:47,683 --> 00:22:51,085
Napoleon made sure his troops
had plenty of coffee,
561
00:22:51,387 --> 00:22:55,139
And in america, it was a big
part of civil war rations.
562
00:22:55,508 --> 00:22:57,942
I know coffee was very integral
in the civil war.
563
00:22:58,478 --> 00:23:01,145
There were many soldiers
who actually refused to fight
564
00:23:01,147 --> 00:23:03,414
Unless the government
gave them the ration of coffee
565
00:23:03,716 --> 00:23:05,683
From which to drink every day.
566
00:23:05,685 --> 00:23:07,952
And if they didn't get it,
we're not fighting.
567
00:23:07,954 --> 00:23:14,508
We're done. So
568
00:23:15,678 --> 00:23:16,510
Coffee culture.
569
00:23:16,512 --> 00:23:18,446
Has not changed much.
570
00:23:18,448 --> 00:23:22,016
People still meet for coffee
to discuss
571
00:23:22,018 --> 00:23:24,552
Weighty matters and matters
that aren't so weighty.
572
00:23:24,554 --> 00:23:25,152
Right?
573
00:23:25,421 --> 00:23:25,853
Today
574
00:23:26,489 --> 00:23:27,938
You're going to a starbucks.
And what do you see?
575
00:23:27,940 --> 00:23:29,507
What do you see
the humans doing there?
576
00:23:29,509 --> 00:23:30,775
What are they doing?
They're sitting. There.
577
00:23:30,777 --> 00:23:32,176
They are.
They're under computer.
578
00:23:32,178 --> 00:23:34,412
Set of being on the golf course
and they're
579
00:23:34,447 --> 00:23:36,947
Getting away from their lives
killing time.
580
00:23:37,683 --> 00:23:40,017
People are running businesses
and probably
581
00:23:40,019 --> 00:23:42,553
Many criminal frauds
and on their computers.
582
00:23:43,122 --> 00:23:45,773
Yes, hacking banks
and their staffs.
583
00:23:45,775 --> 00:23:47,041
Banks from a are.
584
00:23:47,043 --> 00:23:50,478
So important, so important
coffee is to our life.
585
00:23:50,746 --> 00:23:54,215
Coffee runs business as it did
in the great coffeehouses
586
00:23:54,217 --> 00:23:55,716
Of london and paris.
587
00:23:55,718 --> 00:23:57,451
It runs discussion
about philosophy,
588
00:23:57,453 --> 00:23:59,286
Religion, finance, politics.
589
00:23:59,288 --> 00:24:05,943
Yeah, it runs through me.
590
00:24:05,945 --> 00:24:07,912
How do you get work?
591
00:24:07,914 --> 00:24:10,514
It's important
to remember two things.
592
00:24:10,516 --> 00:24:11,582
One, that john lovett
593
00:24:11,584 --> 00:24:14,151
Says a great career in comedy,
despite that joke.
594
00:24:14,754 --> 00:24:15,519
And two,
595
00:24:15,955 --> 00:24:18,339
That coffee is still what drives
every office in the world.
596
00:24:19,008 --> 00:24:19,840
There's not an office
597
00:24:19,842 --> 00:24:21,709
Or workplace
or break room in america
598
00:24:21,711 --> 00:24:22,276
That doesn't have
599
00:24:22,745 --> 00:24:25,579
A coffee machine,
and often two or three employees
600
00:24:25,581 --> 00:24:27,915
Hanging around it, talking trash
about management,
601
00:24:28,518 --> 00:24:32,186
Just like the french revolution,
minus the guillotine.
602
00:24:32,188 --> 00:24:38,342
Of course, we hope.
603
00:24:38,344 --> 00:24:40,744
You know,
I was a coffee salesman.
604
00:24:40,746 --> 00:24:43,080
Oh. Well, that relates to
what we're doing now.
605
00:24:43,082 --> 00:24:48,552
I was a quarry coffee salesman.
606
00:24:48,554 --> 00:24:50,554
What's easier
to sell them? Well.
607
00:24:50,556 --> 00:24:55,042
It was not easy, because every
office coffee is very important.
608
00:24:55,478 --> 00:24:57,511
They have to have a coffee
maker.
609
00:24:57,647 --> 00:24:58,179
And I
610
00:24:58,314 --> 00:25:00,080
Was to go into these offices
611
00:25:00,082 --> 00:25:01,115
And show them that
612
00:25:01,217 --> 00:25:04,118
Their coffee maker
wasn't as good as quarry coffee.
613
00:25:04,453 --> 00:25:06,287
And I'll show you the technique.
614
00:25:06,289 --> 00:25:07,905
You want to see it? Yes.
615
00:25:07,907 --> 00:25:10,241
I would walk into these places.
Okay.
616
00:25:10,276 --> 00:25:12,243
I'm a skeptical bar. Owner, so.
617
00:25:12,245 --> 00:25:13,978
Oh, I see you have a coffee
maker.
618
00:25:13,980 --> 00:25:17,047
Well, thanks for coming in, but,
you know, we're happy
619
00:25:17,049 --> 00:25:18,115
With our coffee service.
620
00:25:18,117 --> 00:25:20,184
We come in once a week. Why?
621
00:25:20,186 --> 00:25:22,086
We maintain the machine?
622
00:25:22,088 --> 00:25:23,354
It's a coffee service.
623
00:25:23,356 --> 00:25:25,439
We sell not just the coffee.
624
00:25:25,441 --> 00:25:27,007
This is the residue.
625
00:25:27,009 --> 00:25:27,975
Well, that's disgusting.
626
00:25:27,977 --> 00:25:29,610
It's disgusting. Sure.
627
00:25:29,612 --> 00:25:30,144
Yeah.
628
00:25:30,513 --> 00:25:32,146
You want your employees
that you love?
629
00:25:32,181 --> 00:25:33,714
Cheers to drink.
630
00:25:33,716 --> 00:25:37,318
Disgusting, dirty,
toxic contaminants? No.
631
00:25:37,820 --> 00:25:40,387
My coffee service will provide
clean,
632
00:25:40,656 --> 00:25:44,742
Functional machine.
633
00:25:44,744 --> 00:25:47,244
Would you like to come to my
coffee service? Absolutely.
634
00:25:47,246 --> 00:25:49,179
Sign me up for a contract.
635
00:25:49,181 --> 00:25:50,381
Let me get the paperwork.
636
00:25:50,383 --> 00:25:53,150
Sir. Talks a good game.
637
00:25:53,152 --> 00:25:54,585
I'll be an actor someday.
638
00:25:54,587 --> 00:25:57,054
I sold three. To one and forget.
639
00:25:57,773 --> 00:25:59,940
Coffee. Coffee's
not like any other drink.
640
00:25:59,942 --> 00:26:02,943
It's really one of those rituals
we engage in every day,
641
00:26:02,945 --> 00:26:04,945
Sometimes
without even thinking about it
642
00:26:04,947 --> 00:26:07,514
And how we drink it and
how the people we love drink it.
643
00:26:07,516 --> 00:26:09,883
Well,
that's a big part of life, jean.
644
00:26:09,885 --> 00:26:11,452
This coffee is delicious.
645
00:26:11,454 --> 00:26:15,539
Do you know that?
646
00:26:15,541 --> 00:26:19,677
It's.
647
00:26:19,679 --> 00:26:20,311
Look, it's good
648
00:26:20,313 --> 00:26:21,245
That people are getting more
649
00:26:21,247 --> 00:26:23,247
Interested
in how to make the best cup,
650
00:26:23,249 --> 00:26:26,083
Especially when you remember
the planters and the pickers
651
00:26:26,085 --> 00:26:27,017
And tasters
652
00:26:27,219 --> 00:26:30,154
Who are trying to get you
the very best beans around.
653
00:26:30,156 --> 00:26:32,773
So, sure, the last step,
the brewing is important,
654
00:26:33,209 --> 00:26:36,477
But like everything else,
people can go too far.
655
00:26:37,079 --> 00:26:39,013
The coffee's becoming
a little bit like wine
656
00:26:39,015 --> 00:26:41,448
And that there's a little bit of
snobbery developing around it.
657
00:26:41,684 --> 00:26:42,449
The coffee industry
658
00:26:42,718 --> 00:26:44,985
Certainly borrowed
a lot of language from wine,
659
00:26:44,987 --> 00:26:45,603
Which has a
660
00:26:46,222 --> 00:26:49,440
Much more established vocabulary
and lexicon around tasting,
661
00:26:49,442 --> 00:26:51,208
And we've stolen
a good amount of that.
662
00:26:51,210 --> 00:26:52,943
We talk about mouthfeel
and aftertaste
663
00:26:52,945 --> 00:26:55,045
And all of those things,
but at the same time,
664
00:26:55,314 --> 00:26:56,246
People are just getting
665
00:26:56,248 --> 00:26:57,781
Appreciating
the nuances of coffee
666
00:26:57,783 --> 00:27:00,584
And the papers that come out of
not just where it's grown,
667
00:27:00,753 --> 00:27:03,153
How it's processed,
but also how it's extracted.
668
00:27:03,973 --> 00:27:06,874
What we have seen in the past
20 years or so.
669
00:27:06,876 --> 00:27:09,009
It's more connoisseurship
around coffee.
670
00:27:09,011 --> 00:27:10,477
People start to make
a distinction between
671
00:27:10,479 --> 00:27:13,514
Whether a coffee is grown
in a single plantation or not
672
00:27:13,516 --> 00:27:14,682
And preferring coffees
673
00:27:14,684 --> 00:27:16,650
Of different styles
for different countries.
674
00:27:16,652 --> 00:27:18,786
So I think people are starting
to pay more attention to it
675
00:27:18,788 --> 00:27:20,454
And treat it
less like a commodity.
676
00:27:20,456 --> 00:27:21,772
But I think
most people who drink coffee
677
00:27:21,774 --> 00:27:22,873
Just think coffee is coffee.
678
00:27:23,943 --> 00:27:25,409
Coffee, maybe coffee, but
679
00:27:25,411 --> 00:27:28,545
People can be awfully particular
about how their cup is made.
680
00:27:28,547 --> 00:27:29,880
What kind of you use.
681
00:27:29,882 --> 00:27:32,716
Instant folgers tastes
good as fresh perked.
682
00:27:33,252 --> 00:27:35,886
Now, in my opinion,
these people need to be reminded
683
00:27:36,689 --> 00:27:39,373
That all of this originally
was something we learned
684
00:27:39,375 --> 00:27:44,244
From goats.
685
00:27:44,246 --> 00:27:45,946
It's kind of appropriate that,
you know, coffee
686
00:27:45,948 --> 00:27:47,715
Has driven
innovation in lots of fields,
687
00:27:47,717 --> 00:27:49,950
But there's also been innovation
in coffee itself.
688
00:27:49,952 --> 00:27:51,185
And so every few years
689
00:27:51,187 --> 00:27:53,854
It seems a new way of making
coffee comes along.
690
00:27:53,856 --> 00:27:55,139
And I have to say,
I changed the way
691
00:27:55,141 --> 00:27:57,174
I make coffee every few years.
692
00:27:57,176 --> 00:27:59,343
But if you don't
want to fuss about it yourself,
693
00:27:59,345 --> 00:28:02,413
There is a place you can go
and it's time now to talk
694
00:28:02,415 --> 00:28:08,686
About the big green mermaid
in the room.
695
00:28:08,688 --> 00:28:10,354
Starbucks created this.
696
00:28:10,356 --> 00:28:11,772
They created the coffee shop.
697
00:28:11,774 --> 00:28:13,741
They created the third place.
698
00:28:13,743 --> 00:28:15,342
I wouldn't be here
without starbucks.
699
00:28:15,344 --> 00:28:18,212
They created an area
that I could move into
700
00:28:18,447 --> 00:28:21,081
And create a life for myself
and a business for myself.
701
00:28:21,083 --> 00:28:22,616
And they were doing
a lot of cool things
702
00:28:22,618 --> 00:28:24,752
With beans, stock
and supporting their staff.
703
00:28:24,754 --> 00:28:26,553
And those are all positive
things and they've always
704
00:28:26,555 --> 00:28:28,605
Been had a very good culture
for their staff,
705
00:28:28,607 --> 00:28:30,074
Which I appreciate.
706
00:28:30,076 --> 00:28:33,343
What I do like about starbucks
is that they are
707
00:28:33,345 --> 00:28:35,079
A great recruiter.
708
00:28:35,081 --> 00:28:38,015
They get people drinking coffee
and they get people
709
00:28:38,150 --> 00:28:41,051
Making coffee out of home
a part of their daily lives.
710
00:28:41,554 --> 00:28:43,787
And I think
if you go to a starbucks now,
711
00:28:43,923 --> 00:28:45,706
I mean, they've got
rid of the small cups
712
00:28:45,708 --> 00:28:47,741
Now, the smallest,
what you could get is tall,
713
00:28:47,877 --> 00:28:49,243
Which used to be medium.
714
00:28:49,245 --> 00:28:50,744
And they've added
this giant cup,
715
00:28:50,746 --> 00:28:54,481
The venti 20 fluid ounce cup,
except it's mostly milk.
716
00:28:54,483 --> 00:28:55,349
So that's another thing,
717
00:28:55,351 --> 00:28:57,017
I think that starbucks
has changed,
718
00:28:57,019 --> 00:28:59,620
That we're drinking these much,
much bigger coffees
719
00:28:59,622 --> 00:29:01,972
With a lot of milk in them,
a lot of sugar from the
720
00:29:02,108 --> 00:29:04,641
The sirups and other things
that have been added.
721
00:29:04,643 --> 00:29:08,612
Starbucks has elevated what we
were willing to pay for coffee.
722
00:29:08,981 --> 00:29:10,080
You know, historically,
723
00:29:10,082 --> 00:29:12,316
Coffee was instant coffee
and therefore it was cheap.
724
00:29:12,318 --> 00:29:14,184
And the idea that coffee
should cost
725
00:29:14,186 --> 00:29:16,420
Anything at all
really was kind of a pass to us.
726
00:29:16,422 --> 00:29:17,321
It was offensive.
727
00:29:17,323 --> 00:29:19,139
I think what's clever
about starbucks
728
00:29:19,141 --> 00:29:20,574
Isn't so much to do
with the coffee.
729
00:29:20,576 --> 00:29:22,209
It's to do with the way
that it gives you
730
00:29:22,211 --> 00:29:23,877
A basically
a means of self-expression.
731
00:29:23,879 --> 00:29:25,078
You sort of have to decide
732
00:29:25,080 --> 00:29:25,813
What's the coffee
733
00:29:25,915 --> 00:29:27,614
That defines you
or what's the coffee
734
00:29:27,616 --> 00:29:29,016
That matches your mood
at the moment.
735
00:29:29,018 --> 00:29:30,451
And you've got this amazing menu
736
00:29:30,453 --> 00:29:32,686
With like thousands
of combinations.
737
00:29:32,688 --> 00:29:35,539
My daughter once
had a quintuple ventilator.
738
00:29:35,541 --> 00:29:38,909
She then did all of her work
for that day in about 2 hours,
739
00:29:39,044 --> 00:29:41,378
Wrote a poem
which went on to win a prize
740
00:29:41,380 --> 00:29:42,679
And then fell asleep
on the floor.
741
00:29:42,681 --> 00:29:45,015
So draw your own conclusions.
742
00:29:45,718 --> 00:29:48,085
Starbucks is everywhere,
on every street corner
743
00:29:48,087 --> 00:29:51,505
And sometimes on the street
in between espressos, lattes,
744
00:29:51,507 --> 00:29:52,940
Venti drips, coffee
745
00:29:52,942 --> 00:29:54,975
That used to be thought
of as exotic and foreign.
746
00:29:55,444 --> 00:29:57,678
Well,
they're now available all over.
747
00:29:57,680 --> 00:29:58,679
You pull off the interstate
748
00:29:58,814 --> 00:30:00,881
Pretty much anywhere in america,
and there's a starbucks.
749
00:30:01,350 --> 00:30:04,218
Then, like any successful
business, it inspired
750
00:30:04,220 --> 00:30:07,921
Competitors like peet's
and blue bottle of caribou.
751
00:30:08,841 --> 00:30:11,475
When a regional new England
based donut chain called dunkin
752
00:30:11,477 --> 00:30:15,112
Donuts started to expand
across the country in the 1990,
753
00:30:15,114 --> 00:30:17,681
They noticed how much their
customers love their coffee,
754
00:30:18,284 --> 00:30:20,584
Maybe even more than the donuts.
755
00:30:20,586 --> 00:30:23,053
And they realized that coffee
was what business school
756
00:30:23,055 --> 00:30:26,039
People call a unique
selling proposition.
757
00:30:26,475 --> 00:30:28,475
In 2018, they made it official.
758
00:30:28,711 --> 00:30:31,411
Dunkin donuts
is now just dunkin.
759
00:30:32,248 --> 00:30:34,982
The coffee
is the star of the show,
760
00:30:34,984 --> 00:30:35,916
But there are still
761
00:30:36,118 --> 00:30:38,285
Some exotic coffees
that haven't become ubiquitous.
762
00:30:38,954 --> 00:30:40,621
And a trigger warning.
763
00:30:40,623 --> 00:30:42,706
This next part is
sort of disgusting.
764
00:30:43,442 --> 00:30:44,842
So if you're eating, maybe
765
00:30:44,844 --> 00:30:47,344
Put down the sandwich
for the next couple of minutes,
766
00:30:47,980 --> 00:30:51,682
The most exotic and expensive
coffee in the world.
767
00:30:51,684 --> 00:30:55,552
And one that intrigues
me is the coffee.
768
00:30:55,554 --> 00:30:57,020
Luke. Coffee.
769
00:30:57,973 --> 00:31:00,941
It is coffee that is consumed
770
00:31:01,443 --> 00:31:05,412
In berry form
by the asian palm civet.
771
00:31:06,015 --> 00:31:08,215
And that's
a little kind of jungle cat.
772
00:31:08,817 --> 00:31:12,753
And so the shorthand for this
coffee is cat poo.
773
00:31:12,755 --> 00:31:13,887
Coffee?
774
00:31:14,323 --> 00:31:16,773
Lu coffee is this
funny kind of coffee where it's
775
00:31:16,775 --> 00:31:19,877
Basically been
partially digested by a civet
776
00:31:20,112 --> 00:31:23,847
And then it poops it out, and
then they make coffee from that.
777
00:31:23,883 --> 00:31:26,049
I have to confess,
I've never tried it,
778
00:31:26,051 --> 00:31:29,386
And I'm not particularly
keen on trying it in the future.
779
00:31:29,922 --> 00:31:31,271
Way back up.
780
00:31:31,273 --> 00:31:32,139
Oh, I meant.
781
00:31:32,141 --> 00:31:34,374
There's a guy that they hire.
782
00:31:34,376 --> 00:31:34,741
Many.
783
00:31:35,544 --> 00:31:39,179
Goes through the cat litter box
to get these berries.
784
00:31:39,415 --> 00:31:40,147
Correct? Yeah.
785
00:31:40,616 --> 00:31:42,616
Then there's somebody they hire
that actually will wash
786
00:31:42,918 --> 00:31:44,484
The cat poo.
787
00:31:44,486 --> 00:31:46,853
Jim is acting like
this is so weird,
788
00:31:46,855 --> 00:31:48,038
But it's not all that different
789
00:31:48,040 --> 00:31:50,540
From how the story of coffee
began.
790
00:31:50,542 --> 00:31:52,676
People eating the berries,
spitting out the seeds,
791
00:31:52,678 --> 00:31:55,178
Someone collecting those seeds
sort of the same
792
00:31:55,881 --> 00:31:59,449
From another end, of course, but
it's the same basic technique.
793
00:31:59,818 --> 00:32:01,485
Why do they clean the berry off?
794
00:32:01,487 --> 00:32:02,953
Doesn't that defeat the purpose?
795
00:32:02,955 --> 00:32:04,821
I think to keep
a little of their residue on.
796
00:32:04,823 --> 00:32:07,007
Their
the residue. Due in the process.
797
00:32:07,009 --> 00:32:10,010
Or their rise up poo?
798
00:32:10,946 --> 00:32:13,146
How do you get work to
799
00:32:13,148 --> 00:32:16,249
Still like how it is that?
800
00:32:17,620 --> 00:32:19,486
Two things to remember here.
801
00:32:19,488 --> 00:32:21,939
One, jon lovitz
has a great career in comedy
802
00:32:21,941 --> 00:32:23,273
Despite this joke.
803
00:32:23,275 --> 00:32:25,876
And two, none of us
have ever tried this coffee.
804
00:32:26,211 --> 00:32:27,911
I mean, none of us want to.
805
00:32:27,913 --> 00:32:30,681
But if you ever get a chance
to try it, drop me a note
806
00:32:30,683 --> 00:32:34,451
And let me know how it was.
807
00:32:36,789 --> 00:32:39,406
Most of us, of course,
just want a great cup of coffee.
808
00:32:39,642 --> 00:32:41,742
If you're lucky,
you can make it yourself.
809
00:32:41,744 --> 00:32:44,244
If you're unlucky,
you've got me to make you one.
810
00:32:44,413 --> 00:32:46,480
But since there are
so many experts involved
811
00:32:46,482 --> 00:32:48,715
In the growing,
harvesting and roasting process,
812
00:32:49,018 --> 00:32:52,119
It makes sense to have an expert
involved at the very end.
813
00:32:52,855 --> 00:32:54,972
And that person is a barista.
814
00:32:55,607 --> 00:32:57,674
So a skilled barista
behind the bar
815
00:32:58,010 --> 00:33:00,877
Is essential
to really great coffee.
816
00:33:01,080 --> 00:33:02,379
Like that skill set,
817
00:33:02,381 --> 00:33:05,749
That understanding is really,
really, really important.
818
00:33:05,751 --> 00:33:07,784
And if they don't know
what they're doing,
819
00:33:07,786 --> 00:33:10,153
The coffee will be bad
even if they've got the
820
00:33:10,155 --> 00:33:11,254
Best equipment in the world.
821
00:33:11,256 --> 00:33:13,907
Even if they want
the most beautiful coffee beans.
822
00:33:14,309 --> 00:33:15,642
However, the beans get to you.
823
00:33:15,644 --> 00:33:18,011
Starbucks, the grocery store
through a cart.
824
00:33:18,514 --> 00:33:20,380
How a coffee
is made really matters.
825
00:33:21,417 --> 00:33:23,550
Well,
I just made two pots of coffee.
826
00:33:23,552 --> 00:33:26,520
One was good
and one not so much.
827
00:33:26,789 --> 00:33:28,405
But then I'm not an expert.
828
00:33:28,407 --> 00:33:30,474
I'm an actor, not a barista.
829
00:33:30,943 --> 00:33:34,077
Although in hollywood,
most baristas are also actors.
830
00:33:34,613 --> 00:33:36,580
Making coffee well is difficult.
831
00:33:36,582 --> 00:33:37,481
If you've ever had a
832
00:33:37,483 --> 00:33:39,116
A coffee
espresso made by someone
833
00:33:39,118 --> 00:33:40,417
Who doesn't know
what they're doing
834
00:33:40,419 --> 00:33:41,084
And you think,
835
00:33:41,286 --> 00:33:43,220
Oh, this is terrible,
that'll show you
836
00:33:43,222 --> 00:33:44,738
The importance
of having a barista
837
00:33:44,740 --> 00:33:47,307
Who is actually skilled
at their job.
838
00:33:47,309 --> 00:33:48,508
I got to be honest
with you guys.
839
00:33:48,510 --> 00:33:49,910
If I'm with a friend
and we go to one of these
840
00:33:49,912 --> 00:33:52,612
Fancy coffee places,
I just feel intimidated
841
00:33:52,848 --> 00:33:55,148
Because everyone's in line
ordering all this fancy stuff.
842
00:33:55,150 --> 00:33:56,950
I don't know what what to order.
843
00:33:56,952 --> 00:33:58,285
I just want a cup of coffee and
844
00:33:59,455 --> 00:33:59,953
What do I say?
845
00:33:59,955 --> 00:34:02,239
I want a tall drip.
846
00:34:02,841 --> 00:34:07,010
Anything for
you would be a short trip.
847
00:34:07,446 --> 00:34:09,679
How do you get work.
848
00:34:09,681 --> 00:34:11,048
In 8.10?
849
00:34:11,050 --> 00:34:13,083
Then you get an agent.
850
00:34:13,986 --> 00:34:16,753
And then you've got that barista
right and right.
851
00:34:16,755 --> 00:34:20,257
And that's intimidating to me
because they know everything
852
00:34:20,259 --> 00:34:21,808
About coffee.
They do. I literally.
853
00:34:21,810 --> 00:34:24,211
I don't know anything
except it's,
854
00:34:24,213 --> 00:34:26,012
You know, it's called coffee.
855
00:34:26,014 --> 00:34:27,147
Yeah. John.
856
00:34:27,149 --> 00:34:29,483
Some of these baristas
can be pretty scary.
857
00:34:29,585 --> 00:34:30,484
Well, gentlemen,
858
00:34:30,619 --> 00:34:33,687
Let me ease your mental anguish
and your spirit.
859
00:34:34,123 --> 00:34:37,474
I would like to introduce you
now to a professional barista.
860
00:34:37,509 --> 00:34:39,810
Ladies and gentlemen, jade.
861
00:34:39,912 --> 00:34:41,111
Welcome, jade.
862
00:34:41,113 --> 00:34:42,145
Nice to meet you.
863
00:34:42,147 --> 00:34:43,080
Hello.
864
00:34:43,082 --> 00:34:45,415
John is terrified of all of you.
865
00:34:45,651 --> 00:34:46,883
Oh, I'm not.
866
00:34:46,885 --> 00:34:49,252
Little bit.
He thinks you're judging him.
867
00:34:49,254 --> 00:34:50,620
I know, aren't you?
868
00:34:50,622 --> 00:34:52,906
No, of course
not. I'm even a little kid.
869
00:34:52,908 --> 00:34:55,542
But I mean, he's my friend,
and I judge him all the time.
870
00:34:56,578 --> 00:34:58,645
I'm a bit of a
coffee nerd, and I'm always open
871
00:34:58,647 --> 00:35:00,046
To trying new ways of doing it.
872
00:35:00,048 --> 00:35:02,215
I like trying
all of the different approaches.
873
00:35:02,217 --> 00:35:05,185
And I like talking to baristas
about why they're making coffee
874
00:35:05,187 --> 00:35:07,187
The way they do
and how it affects it.
875
00:35:07,322 --> 00:35:08,121
But I can see that
876
00:35:08,273 --> 00:35:09,940
It's just what you want
is a cup of coffee
877
00:35:09,942 --> 00:35:11,975
That this can look
a bit intimidating.
878
00:35:11,977 --> 00:35:13,610
Coffee's like anything else.
879
00:35:13,612 --> 00:35:15,345
It's good
when you find someone who knows
880
00:35:15,347 --> 00:35:17,414
What they're talking about,
but it's also good
881
00:35:17,416 --> 00:35:20,083
When you find someone who knows
when to stop talking about it.
882
00:35:20,853 --> 00:35:23,353
Now, with some baristas,
there's a very fine line
883
00:35:23,355 --> 00:35:25,806
Between helpful expert
and pain in the ass.
884
00:35:26,308 --> 00:35:28,642
Lucky for us,
jade is the perfect barista,
885
00:35:29,011 --> 00:35:31,711
So there's so many great ways
to have coffee.
886
00:35:31,713 --> 00:35:34,648
And right now
we're just going to do a simple.
887
00:35:35,050 --> 00:35:36,716
How about three espressos?
888
00:35:36,718 --> 00:35:38,752
Beautiful. Okay.
Yeah, I'll. I'll try.
889
00:35:39,288 --> 00:35:41,171
A lot of text over that.
890
00:35:41,173 --> 00:35:43,673
So this isn't a latte. Latte?
891
00:35:43,709 --> 00:35:44,441
What does it mean?
892
00:35:44,910 --> 00:35:47,811
It's a double shot of espresso
with about 10 to 12 ounces
893
00:35:47,813 --> 00:35:48,945
Of steamed milk.
894
00:35:48,947 --> 00:35:50,680
1012 ounce bottles.
895
00:35:50,682 --> 00:35:52,782
Way more milk than espresso.
896
00:35:52,784 --> 00:35:54,284
You know, milk and espresso.
897
00:35:54,286 --> 00:35:56,620
And that's whole milk.
Or you can have a skinny.
898
00:35:56,622 --> 00:35:57,621
You can have a skinny.
899
00:35:57,623 --> 00:36:00,974
You can also do an almond soy
pistachio.
900
00:36:01,043 --> 00:36:02,008
You can walk in.
901
00:36:02,010 --> 00:36:03,109
And if you have a professional
902
00:36:03,212 --> 00:36:06,580
Barista like jade working,
you can just say cafe americano.
903
00:36:07,049 --> 00:36:07,814
I mean, you can have it
904
00:36:08,050 --> 00:36:10,317
Filter coffee,
you can have it poured over ice,
905
00:36:10,319 --> 00:36:11,952
You can have it
frozen, cooled with nitrogen.
906
00:36:11,954 --> 00:36:13,854
And there's
so many ways to have it.
907
00:36:13,856 --> 00:36:17,073
So there's fine grind, medium
grinding, coarse grind.
908
00:36:17,109 --> 00:36:18,675
What do you use for what.
909
00:36:18,677 --> 00:36:20,510
Fine grind
would be for espresso?
910
00:36:20,512 --> 00:36:22,779
You want the water
to run through at a slower pace.
911
00:36:22,814 --> 00:36:23,880
Okay, so it takes.
912
00:36:24,016 --> 00:36:26,983
More medium grind for like
a drip coffee or a percolator.
913
00:36:27,386 --> 00:36:27,817
Okay.
914
00:36:28,520 --> 00:36:30,453
And of course, grind for french
press or cold brew.
915
00:36:30,556 --> 00:36:34,407
How many grams in the cafe
au poo cafe. Oh.
916
00:36:34,409 --> 00:36:36,910
Oh, this is the coffee
that the civet cat?
917
00:36:37,179 --> 00:36:38,745
Yeah. Dan's obsessed with that.
918
00:36:38,747 --> 00:36:39,946
He asked me to ask you
919
00:36:39,948 --> 00:36:41,781
If it's too embarrassed
to ask themselves.
920
00:36:41,783 --> 00:36:42,482
Well, you know what?
921
00:36:42,751 --> 00:36:44,751
I want to make sure
that every bag of coffee
922
00:36:44,753 --> 00:36:48,872
That I buy now on the bottom
says this does not contain
923
00:36:48,874 --> 00:36:53,410
Beans from cats.
924
00:36:53,412 --> 00:36:56,279
The liver of the blowfish, if
prepared. Right as a delicacy.
925
00:36:56,281 --> 00:36:57,981
But if prepared wrong,
I can kill you.
926
00:36:57,983 --> 00:36:58,481
I don't know.
927
00:36:59,151 --> 00:37:02,185
Maybe the the civet cat
excreted coffee if not prepared.
928
00:37:02,187 --> 00:37:04,054
Right. Could you don't know?
929
00:37:04,056 --> 00:37:06,039
What don't you. Know?
I don't know that.
930
00:37:06,041 --> 00:37:07,274
No, but the hofer
931
00:37:08,744 --> 00:37:09,876
Is like a genius.
932
00:37:09,878 --> 00:37:11,778
He is a bit of a genius,
doesn't he?
933
00:37:11,780 --> 00:37:13,313
Don't ask him about ghosts
934
00:37:13,315 --> 00:37:15,482
Or flying saucers
and you'll be all right.
935
00:37:16,485 --> 00:37:18,084
Are you? If I was real.
936
00:37:18,086 --> 00:37:19,653
Don't start.
937
00:37:19,655 --> 00:37:22,005
If there are operators
of advanced craft
938
00:37:22,007 --> 00:37:25,008
Out there coming to this planet,
939
00:37:25,010 --> 00:37:27,577
The best thing we can do
with them is sit down
940
00:37:27,579 --> 00:37:30,413
And have a cup of coffee.
941
00:37:30,849 --> 00:37:34,751
Now, that's a beautiful latte,
and often times their shapes.
942
00:37:35,087 --> 00:37:36,853
What is the shape?
How you hear. That?
943
00:37:36,855 --> 00:37:39,306
It was a rose,
but then he drank it.
944
00:37:39,308 --> 00:37:42,609
This is very good.
945
00:37:42,611 --> 00:37:43,810
This is very good.
946
00:37:43,812 --> 00:37:44,878
That's what he said.
947
00:37:45,080 --> 00:37:48,048
So proof positive that there's
a cup of coffee for everybody.
948
00:37:48,283 --> 00:37:50,517
Some people want it strong,
like an espresso.
949
00:37:50,819 --> 00:37:52,986
Some want it in a mug from mr.
Coffee.
950
00:37:53,355 --> 00:37:55,839
And john wants it
when it's mostly milk.
951
00:37:56,141 --> 00:38:03,713
What he wants essentially
is hot coffee, ice cream.
952
00:38:03,715 --> 00:38:05,949
At the end of the day,
coffee is just beet juice.
953
00:38:05,951 --> 00:38:06,216
Right.
954
00:38:06,518 --> 00:38:07,751
And so you can make it
955
00:38:07,753 --> 00:38:09,819
In quite basic conditions
if you have to.
956
00:38:09,821 --> 00:38:11,972
You grind up the beans,
you put them in some hot water
957
00:38:11,974 --> 00:38:13,340
And hope for the best,
958
00:38:13,342 --> 00:38:17,243
But you can sort of get by in
quite some simple conditions
959
00:38:17,245 --> 00:38:18,311
With quite simple ingredients
960
00:38:18,313 --> 00:38:20,280
Because ultimately
it's quite a simple drink.
961
00:38:20,282 --> 00:38:21,781
So. Oh, here we go.
962
00:38:21,783 --> 00:38:23,950
Danny thank you, jade.
963
00:38:24,252 --> 00:38:25,752
Professional barista thank you.
964
00:38:25,754 --> 00:38:28,421
You're never a much better
coffee than the one I made.
965
00:38:28,440 --> 00:38:30,140
May I have a little sugar?
966
00:38:30,142 --> 00:38:32,075
Oh, of course. Yes, that's okay.
967
00:38:32,077 --> 00:38:34,377
If I put milk in it,
what would it be called?
968
00:38:34,379 --> 00:38:36,446
If it's steamed, it's
a macchiato.
969
00:38:36,948 --> 00:38:38,114
It's not steamed.
970
00:38:38,116 --> 00:38:40,317
It's just an espresso
with a little bit of milk.
971
00:38:40,352 --> 00:38:41,751
A professional cup of coffee
972
00:38:41,753 --> 00:38:43,887
Made far better
than I could ever do it.
973
00:38:43,889 --> 00:38:45,672
Thank you, jade.
Thank you, jamie.
974
00:38:45,674 --> 00:38:47,374
Thank you, licious having me?
975
00:38:47,376 --> 00:38:51,611
Don't let those baristas
intimidate you, okay?
976
00:38:51,680 --> 00:38:53,847
Okay. I've had a lot of trouble.
977
00:38:53,849 --> 00:38:54,180
And there's
978
00:38:55,150 --> 00:38:57,517
Another thing that happens when
people drink a lot of coffee.
979
00:38:58,053 --> 00:39:02,405
To be really honest with you
here, you have about 3 minutes
980
00:39:02,407 --> 00:39:05,041
To wrap this up
before I have to excuse myself.
981
00:39:06,278 --> 00:39:07,444
So I'll make this fast.
982
00:39:07,446 --> 00:39:10,647
Since jim's clock is running,
coffee is a simple drink.
983
00:39:10,982 --> 00:39:13,783
It's just roasted beans with hot
water poured over them.
984
00:39:14,019 --> 00:39:15,719
But it kick started
pretty much everything
985
00:39:15,721 --> 00:39:17,420
That brought us the modern world
986
00:39:17,422 --> 00:39:20,640
Science, commerce, revolutions,
the age of reason.
987
00:39:20,642 --> 00:39:23,043
It woke us up centuries ago
988
00:39:23,045 --> 00:39:25,812
And it wakes us up
every morning now.
989
00:39:25,814 --> 00:39:26,579
Without it,
990
00:39:26,915 --> 00:39:30,316
We'd still be sleeping in
and drinking beer all day,
991
00:39:30,318 --> 00:39:34,421
Which doesn't sound that bad,
actually, but it's too late now.
992
00:39:34,923 --> 00:39:36,806
Once you wake up
and you're alert
993
00:39:36,808 --> 00:39:40,543
And you're making big plans,
you can't go back to bed.
994
00:39:41,313 --> 00:39:44,514
Would you like me to read
your cup as an albanian gypsy?
995
00:39:44,950 --> 00:39:47,684
Oh. Yes, indeed.
So what do I do?
996
00:39:47,686 --> 00:39:48,585
Just turn it over.
997
00:39:48,587 --> 00:39:50,887
I sip the coffee. Or go on.
998
00:39:51,623 --> 00:39:53,273
Turn it over. In the run
999
00:39:54,409 --> 00:39:56,209
Of the coffee, the legs
1000
00:39:56,211 --> 00:40:00,146
Of what's left. See?
1001
00:40:00,682 --> 00:40:01,581
See the images?
1002
00:40:01,583 --> 00:40:03,450
That's telling you something
about my.
1003
00:40:03,452 --> 00:40:05,552
Work as a fortuneteller?
1004
00:40:05,554 --> 00:40:07,353
Let me see what it says.
1005
00:40:07,355 --> 00:40:08,054
What do I see?
1006
00:40:08,056 --> 00:40:10,140
I see lots of music.
1007
00:40:10,142 --> 00:40:11,007
Yes, you do.
1008
00:40:11,009 --> 00:40:13,343
I see lots of singing
and dancing with.
1009
00:40:14,012 --> 00:40:17,113
With black hats
and dark sunglasses.
1010
00:40:17,115 --> 00:40:18,181
Yes, you do it.
1011
00:40:18,183 --> 00:40:20,350
White shirts and black ties.
1012
00:40:20,352 --> 00:40:22,552
Still doing it. 40
plus years later.
1013
00:40:22,554 --> 00:40:23,987
I see the mandalay bay.
1014
00:40:23,989 --> 00:40:25,972
Oh, now I see the mandalay bay.
1015
00:40:26,108 --> 00:40:29,742
I see a great standup comedian
opening for the blues brothers.
1016
00:40:29,744 --> 00:40:32,345
Yes, yes,
I see a standup comedian.
1017
00:40:32,514 --> 00:40:34,848
I see him being overpaid.
1018
00:40:35,250 --> 00:40:38,685
It's because you like him.
1019
00:40:38,687 --> 00:40:39,352
Interesting.
1020
00:40:39,588 --> 00:40:42,122
Gentlemen,
a pleasure having a coffee.
1021
00:40:42,274 --> 00:40:44,174
Thank you. With you.
1022
00:40:44,443 --> 00:40:46,209
Now, I
have to go to the bathroom.
1023
00:40:47,712 --> 00:40:48,311
Have a nice
1024
00:40:48,313 --> 00:41:20,993
Push. He.
79523
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