Original subtitles

‫Now, just before we do start getting into all these different traffic methods, there are three things

‫that I want to set up so that you are ready to receive the traffic, understand where it's coming from,

‫what it's doing when it actually gets on your site.

‫And just to capture a little bit of information that we can use in the future.

‫So what am I talking about?

‫We've got three upcoming lectures, this one right now, which is called analytics.

‫So we're going to delve a little bit into analytics so you can see where traffic is coming from.

‫In the next lecture, we're going to use a piece of software called Lucky Orange, funny name, but

‫a Lucky Orange so that you can see what people are actually doing on your site.

‫And then in the lecture after that, I'm going to show you how you can easily capture an email address

‫so that you can use it for all powerful email marketing later on down the road.

‫That's coming up in the course, but not for right now.

‫So don't worry, these are all pretty straightforward to set up, but it's really good to have it established

‫so that you are ready for what's about to happen.

‫So let's get going with the subject of this lecture, which is analytics.

‫Now, the amazing thing here is you already have all the analytics built in to your Shopify platform

‫for free, and I'm sure you've noticed this analytics over here in the menu.

‫And if you click on this, you're going to get all kinds of statistics about your store.

‫Now, one of the things I would say about analytics is that you can have so many statistics, you can

‫generally get very, very lost in it.

‫Okay.

‫And what Shopify has done here is it's giving you the key analytics.

‫I mean, I would say it's not the most comprehensive piece of analytics software.

‫They're out there, there are others which are better.

‫But right now just getting started.

‫This is absolutely perfect and the things that you'll want to concentrate on as you go forward and more

‫things like this.

‫So online store sessions by location, so where your traffic is actually coming from and then all nine

‫store sessions by traffic source, what are the traffic sources that are most effective?

‫All right.

‫So all of this information here will be incredibly useful for you going forward.

‫So as you start to build out your traffic techniques, you'll want to start referring to this more and

‫more, which is going to help you make intelligent decisions about what's working best.

‫Now there are a couple of other tabs down here.

‫You have reports and live view reports is something you want to delve into.

‫As you get more and more information, you'll be able to get more and more precise information about

‫what's going on.

‫So for example, here with acquisition, you can increase visitor engagement by knowing where your visitors

‫are coming from.

‫Okay, fantastic.

‫And measuring the success of your campaigns.

‫So in other words, you might have a traffic source that is working really well, that's working much

‫better than another one.

‫You might therefore want to focus on that more than the others.

‫Okay, but all in good time.

‫You don't need to worry about it right now.

‫All I want to do is make you aware of what's possible.

‫The last one here is live view.

‫Now for me, quite frankly, this is more kind of just a bit of fun, really.

‫It tells you exactly who's on your site from anywhere in the world.

‫Okay.

‫So kind of a nice to have, but I would say not absolutely essential.

‫So really for analytics, that's it.

‫You already have everything built in to Shopify that you can use for everything you need going forward.