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Okay.
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So as I just said, I want to take a moment here just to talk about images in general.
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Now, the key point here, the key takeaway here from this lecture is that in order to create a great
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looking site, images are of extreme importance.
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They are the initial impact.
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That's what's going to impress your customer.
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Now, I know that sounds really, really obvious, right?
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But at the same time, with all the reviews that I do so often, I see a site where somebody has spent
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no time thinking about the images and the site just doesn't look professional.
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It looks very amateur, and therefore people just generally won't buy from it.
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You know, think about it from your point of view.
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If you went to a site where the images looked a little bit unprofessional or just looked like they'd
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been taken from anywhere, you wouldn't necessarily feel confident in buying from that site.
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So images are of paramount importance.
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Now we can get images from all over the place.
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And I'm going to show you a bunch of different sources here during this lecture.
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And we can pay for them or we can get them for free.
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All right.
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Now, there are lots of great image sources for free.
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I'm going to show you those as well.
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But I do want to start off with the paying images now.
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You might think, well, if there's a bunch of stuff available for free, why do I even want to look
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at the paying?
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Well, there are three main reasons, in my opinion.
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The first one is choice.
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Typically speaking, on a paying site, you're going to have a much wider range of images available
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to you.
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So that's the first one.
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The second one is the quality of the images.
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There's no question that you can get good quality images on some of the free sites, but on paying sites,
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you're always guaranteed images of the highest quality.
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Now, a third reason is the question of royalties.
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Royalties are always associated with images, and royalties is basically whether you can use their image
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or not for yourself.
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Now I'm going to show you some free sites where you can get royalty free images so you can use those.
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But of course, on the paying sites, you own them.
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You don't have a problem with royalties.
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That's the whole thing.
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You buy it, you own it, you keep it forever and you can use it for whatever purpose you wish.
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Now, it probably sounds like I'm trying to push you towards the paying option.
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I'm really not.
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I'm just want to make you aware.
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There are some great free options.
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You can.
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No problem.
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You can build out your site with all kinds of free images.
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You're going to see that.
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But I just want to make you totally aware of the advantages of paid images, should you want to use
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them?
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Okay.
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So let's have a look and see where we can get images from.
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You've been looking at this for a little while.
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I stock istockphoto.
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Com and absolutely enormous database of paid images.
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Okay.
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So we're going to start with the paid image sites and there are two in particular that I recommend.
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So these are very simple.
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You just have the search thing here.
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If I wanted to search for dog related images, I could just type in dog and I get absolutely tons of
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images popping up.
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1.2 million.
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Hope you can see that dog stock photographs.
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So an absolutely enormous choice of very, very high quality images.
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Now, in terms of cost, you're probably looking at about $5, something like that per image, maybe
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up to ten.
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It sort of depends.
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Right.
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But it's that kind of ballpark figure that you want to think about, I think.
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I believe that as a long term, we're talking about building a long term business here, that spending
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five or $10 on an image is well, well worth it.
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Okay.
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I consider it to be a very, very good investment.
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But at the same time, I do understand that not everybody has a budget for this kind of stuff, especially
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in the beginning.
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So don't repeat myself too much, but I'm going to show you some free stuff as well.
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Now let's jump over to the second one, which is Shutterstock, exactly the same principle.
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We have a massive database of things we can search.
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So if I type in dog here and search their database, this time I get a 3.1 million dog stock photograph.
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So absolutely loads of photographs as well.
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Okay.
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So two really, really good paid image sites where you're literally never going to run out of ideas.
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So let's now talk about free image websites.
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Now, I've kicked this off with Google.
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You can see here, I've done a search on images for dog.
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And the reason for showing you Google at this point is basically to say that Google sadly, is not a
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brilliant source of free images.
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I know there are many, many images and of course you can download them, but most of them these days
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come with some kind of license associated with them.
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It didn't used to be like that a few years ago.
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You could pretty much take images as you wanted, but these days it's a little bit more complicated.
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Just to illustrate this, if I click over here on tools, you can see here usage rights.
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If I open this up, I've got all and then I've got two other options Creative Commons licenses and commercial
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and other licenses.
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Now, I'm not going to go into the details of those, but suffice it to say that the word license is
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on the end of both of them, which implies that there may be some usage rights.
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So sadly, as I say, Google is not a great source for images that you would use commercially on your
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own site, which of course is exactly what we want to do.
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But fear not.
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I have plenty of other options for you.
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So this one, just for example, is called free range, free range stock.
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It's the same principle I can type in here, dog, for example, and click on search.
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And I'm going to get, of course, a bunch of photos that I can use on my site, royalty free, and
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I don't have to pay for them.
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So if I scroll down here, any of these, for example, I can use on my site with no issue whatsoever.
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Now there are many, many sites like this, and I could show you each one as part of this lecture,
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but I don't think that's a very efficient way of doing things because they're all basically exactly
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the same.
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Right.
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You get the idea very, very quickly.
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So rather than do that, what I've done is in the next lecture, I put together a list of at least ten
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image websites where you can go and find completely free images that you can use on your site.
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So I really hope in this lecture I've given you some great sources where you can find your images either
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paying or free.
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And as you can see, there are many, many places where you can find free images, particularly when
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you're getting started.
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I totally understand you may well want to go down that route, but whatever you do, please take a little
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bit of time to think about this.
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That initial impression, that professionalism, if you like, is so important when somebody comes to
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our site in the first place.
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So skipping over images just any old image will do is definitely not the attitude you want.
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You want to apply the best images you can to your website so that you continue to build out your incredible
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business.
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