All language subtitles for 9. Copywriting for Social Media

Social media tips.

The first rule of writing for social media sites like Facebook is to be brief.

People have limited attention spans on social and often scroll past content.

Always include a visual with your tax content.

As research from Buffalo found posts with an image got 2.3 times more engagement than posts without.

Hashtag all your social content on Twitter and on Instagram too, using relevant and preferably trending

tags.

You can research trending hashtags using tools like Hootsuite or look up the top tags on Twitter and

Insta and add them to your post.

Instagram Hashtags.

Hashtags are crucial on Insta if you want to get more followers and improve your posts.

Engagement rates.

Posts on Instagram that use hashtags averaged 12.6 more engagement than posts without Instagram allows

you to use up to 30 hashtags on a post and a max of ten on a story.

Don't make the mistake of using just the most popular Instagram hashtags.

It's better to use a hashtags that are more niche with an engaged audience that's relevant to your industry.

To find niche tags that have a high engagement rate, you should look and see what your competitors

are using.

It's also worth researching what hashtags your customers use to tag the topics they're interested in

that would be relevant to your brand.

There are three main types of Instagram hashtags you can use to get more followers and raise awareness

of your brand.

Community tags designed to connect Instagram users with an interest in a specific topic.

Community tags can be local or they can be more general.

Hashtag black cats would be one example of a fairly niche, but still general topic.

Hashtag black cats in Bolton would be an example of a local specific niche topic.

It's recommended to use both local specific tags and general tags to really max your posts, engagement

and chances of being discovered.

Campaign hashtags.

Typically designed to promote a promotional period or event or run for a specific number of days, weeks

or months.

Hashtag 12 days of Xmas sale would be an example of a tag like this for a company running a promotional

festive campaign.

Branded hashtags.

These are used to connect followers of your brand to encourage them to share content.

This helps others find out about you and is an especially effective way of demonstrating social proof

and gaining new followers.

Branded hashtags can feature your brand name or it can be a promotional phrase you want to feature.

If you had a sneaker company, for example, you could use your brand name as a tag or you could use

a relevant phrase you created, such as hashtag Neon kicks for a campaign to promote the bright colors

in your range.

Check your branded hashtag regularly to keep track of what people are saying about your company.

Observe your competitors.

When you're on social notice, what works for competitors and what doesn't.

You can do this by researching your competitors.

So look at ads for competing products on Facebook, Twitter, or Instagram.

Be sure to look out for complaints in the comments section that crop up over and over again.

As if your product can address these, you can then emphasize this in your copy.

He'll easily be able to win a slice of their action.

If your product can plug the holes in your rival's product or service by offering customers something

that's superior.

Super hacks to boost your Facebook ads.

Facebook ads are particularly great for lead generation.

Re marketing and advertising offers, especially local offers, but will only be effective if they are

constructed right.

People buy products and services to solve a problem or to transform something about themselves or their

lives.

The secret to the most successful brands is their ability to make people feel good about themselves

by purchasing their products.

When writing your copy for your Facebook ads, always think about what brand image you're projecting

and keep your copy consistent with your website, tone and voice, logo, etc..

As well as demographic information about Facebook users.

This way you can create content that connects and discover more customers to market to like the ones

in your current audience.

This is one of the best ways you can optimize your Facebook ad spend ads by targeting the right types

of customers.

Your results will be ten times more effective.

Eight Excellent ways to create Facebook ad copy that converts.

One, develop a strong brand image and you'll engage more people faster.

Your brand identity will be key here.

Does your company project an image of elegance, prestige, or is it ultra cool?

Think about famous brands like Apple or Pepsi.

What image do they project?

How do they make their customers feel?

To focus on the solution.

In your Facebook ad copy, always focus on the lifestyle or personal transformation your product is

offering or the problem your product or service will be solving.

Three.

Use social proof.

People don't typically trust Facebook ads and will usually scroll past.

So whenever you get the chance to demonstrate that others have had a positive experience using your

product, do so.

You can feature customer written testimonials, reviews, photos with a customer quote or videos to

achieve this as long as they appear to be genuine.

For use scarcity and the promise of deadlines to up the sense of urgency.

A lot of people will delay making a purchase if they think an offer is going to run on forever.

But many will click through to buy.

If you underscore the fact they will only have a limited time to purchase at a lower price.

Five.

Always use an image in your posts.

Research has proven this increases your engagement rate by over 100%.

You might also want to consider color choice in your image.

Did you know yellow has been found to be more effective when used on Facebook ads than almost any other

color?

Six.

Make sure you have a killer headline and make it relevant to the customer group you're trying to target.

After an image, this is the number one factor that will decide whether people keep reading your Facebook

ad copy.

Seven.

Be brief, but also be specific enough in your header so your audience can see the relevance.

How you can improve your brand image and sell more is good.

Five Ways to Brand Boost and Increase Sales is better.

Use this sub header to be even more descriptive and tell them exactly what they can expect.

I.e. get my free sales boosting mini course when you enter your email address.

Eight.

Consider using emojis to enhance your text, especially in your headers.

It may seem counterintuitive if you're trying to appear professional.

But emojis have been proven to attract more engagement on Facebook than plain text alone.

Facebook lead generation ads that encourage sign ups.

Get your header right.

Outline what you're offering and use your sub header to be a bit more specific.

Your supporters should really tell them more about the lead magnet you're offering.

For example.

Your header could read.

10,000 people to your page every day.

Then your step header could say Discover the secrets of unlimited traffic creation with our free mini

course.

In your body.

Copy.

It's a great idea to open with a question as this gets people thinking and adds interest.

Remember the ADA formula?

So if you are selling a course to help people boost their website traffic and wanted to get signups

for your lead magnet mini course, you could say is there an easy way to get a continual stream of web

traffic to your page?

Then you can tease that you have the solution to this specific question by saying something like Find

out how you can attract thousands of ready to spend customers to your page every day with a simple formula

used by advertising experts.

Don't tell them what the formula is just yet.

Tease a bit more by saying something like.

This formula is so powerful it can take your flagging brand and flip your profit stream around practically

overnight.

Then make them desire what you have by introducing it.

Learn how to achieve more sales faster with my secrets to unlimited traffic mini course.

Then go into a strong and specific call to action that tells people precisely what to do and exactly

what they're going to get if they take that action, for example.

Click through and sign up with your email address and get all my insider secrets totally free.

Facebook remarketing ads that reel in customers.

With these types of ads, it's a good idea to lead with social proof.

Alternatively, you can use your lead to bust a common objection customers might have that would typically

prevent them from purchasing.

You can feature a testimonial to highlight social proof.

Paired with a stock image that doesn't look as if it's been professionally shot to grab attention.

Say you use a social proof header like my business turned around practically overnight.

You can use some emojis to make your header stand out.

Maybe some stats or dollar signs would be appropriate here.

Then use your sub header to outline that you can offer the same experience to your customers.

We'll show you how to win more sales effortlessly.

You can then go on to follow the rest of the AIDA formula, teasing to add interest, and then introducing

your service as the solution to incite desire.

So, for example, you could say.

Are your sales flagging?

Tired of pouring money away on ads and promo but not seeing any results?

There is a solution we can make customers come to you, pushing an endless stream of targeted customer

traffic to your page.

Make more sales than you've ever dreamed of and get the secret formula that will help you boost your

sales and conversions.

Then use a strong call to action that creates a sense of urgency.

Like this course will only be available for a limited time at this price.

Get lifetime access for just 999 when you click through to sign up in the next 24 hours.

Facebook offer ads.

These are ads that feature an offer or special discount, preferably one that runs for only a limited

time.

This is so you can create a sense of scarcity and encourage people to click through and act right now.

Let's say you wanted to market a tooth whitening kit in your header.

You could say get 25% off our tooth whitening kits this weekend.

Only your sub header could make a claim that outlines a benefit or highlight social proof by saying.

The number one rated whitening kit by beauty bloggers.

Only make claims you can plausibly live up to, though.

Otherwise your ad copy will have the opposite effect you want it to have and will make you look untrustworthy.

For the body copy.

You could go on to add interest and hit customers pain points by saying yellow stained teeth or dingy

looking mouth can severely impact people's perceptions of you.

But most whitening toothpaste don't work and professional whitening is expensive.

Then you can incite desire by introducing your product like this.

Our handy use at home teeth whitening kits can brighten your smile by 100% in just one month, using

the most powerful, legally allowed ingredients out there.

They'll makeover your look so you can get the same sparkling white teeth the Hollywood celebrities have.

Finally, you should use a call to action that plays on the sense of urgency you created in your header.

Grab your kit today for just 2999 in our weekend sale, but hurry and purchase now as stocks will sell

out fast.

The importance of video.

Video is the most shared content medium and currently makes up over 80% of all content shared on the

Internet.

If you pair it with your tax copy by including it as part of a post or blog article, it can be a great

way to up your click through rate.

It's always a good idea to use it as your main image if you're going to do this.

As more people are likely to click on video related content than any other type of content.

Another great way you can use video to turbocharge all your written content is to present your written

content using animated video, captions, slideshows or stock footage by using a combination of visuals

and voiceovers.

And of course, don't forget the importance of optimizing your YouTube video descriptions.

This is essential to getting found and for helping people to decide whether they want to watch till

the end or not.

Your YouTube descriptions should contain highly scoring keywords that are relevant to your topic, interwoven

with a clear, specific description of what your video is all about.

It's very important to specifically describe what people will learn if they watch your video.

If you don't want to get bad reviews on YouTube.

Some master copywriting tips.

Here are a few more tips you should remember when it comes to creating great copy everyone wants to

read.

Here are the five top tips you need to know to become a copywriting master.

One right short.

Don't try and impress your readers with long words and sentences of complicated jargon or waffle.

This will only make them do exactly what you don't want and will push them away.

Speak to them in clear, upbeat.

Short sentences that are easy to digest.

To vary what you say and how you say it.

Punctuate your copy with relevant high impact words and change up what you're saying.

Don't keep repeating yourself or using the same words or phrases again and again as people will just

switch off.

Three.

Right.

Like you talk, you need to sound relatable and your content needs to flow for people to engage.

A great way to ensure your content hits those twin goals is to read everything you write out loud.

If you do this, you will quickly hear if it doesn't sound right and will be able to assess whether

it sounds like someone talking or not.

Four.

Be exclusive.

Don't play it safe and aim to be like everyone else.

Show customers why you're different and better than your rivals.

If people believe they can't get what you're selling anywhere else.

You'll never want four customers again.

Five.

Find out what your customers think.

Speak to them in their language.

Always appear to be on their side.

So avoid coming across as too pushy.

Instead, talk to them as a friend might use trigger phrases and keywords they can relate to.

I hope you enjoyed this Guide to the Fundamentals of Great Copywriting.

Creating engaging content is a real passion of mine, and if you follow my advice and implement it on

your own content, you should quickly see results.

I've successfully used these techniques to supercharge marketing for so many brands.

And now you've learned the fundamentals of copywriting.

You can take this knowledge and build on it to rev up all your content, boost your conversion rate

and sell much more.

We always aim to give our students the greatest value, and we keep this at those firmly at the center

of everything we do.

We hope you feel we've met this standard in this video, and if you do and you have the time, we'd

love it if you could be our hero and leave us an honest review.

Taking this action would really mean everything to us, and we'll ensure we can keep bringing you even

more great value content.

Until the next time.

Stay prosperous.

And thanks for watching.