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These are the user uploaded subtitles that are being translated: 1 00:00:00,036 --> 00:00:05,036 - Synced and corrected by chamallow - - www.addic7ed.com - 2 00:00:05,775 --> 00:00:10,179 3 00:00:10,260 --> 00:00:12,661 [Hugh Hefner] The year was 1963. 4 00:00:12,662 --> 00:00:15,431 The first James Bond film Dr. No 5 00:00:15,432 --> 00:00:17,633 was a hit in the theaters... 6 00:00:17,634 --> 00:00:20,135 Here's a little song you can all join in with 7 00:00:20,136 --> 00:00:22,438 It's very simple and I hope it's new, yeah 8 00:00:22,519 --> 00:00:27,723 [Hugh Hefner] Coca-Cola introduced a new calorie-free soda called Tab 9 00:00:27,724 --> 00:00:30,959 and a little-known band from Liverpool named the Beatles 10 00:00:30,960 --> 00:00:34,797 had shot up to the top of the charts in the UK. 11 00:00:34,798 --> 00:00:39,568 12 00:00:39,569 --> 00:00:42,371 But on November 22nd of that year, 13 00:00:42,372 --> 00:00:46,909 the assassination of John F. Kennedy changed everything. 14 00:00:46,910 --> 00:00:50,746 15 00:00:50,747 --> 00:00:53,382 While the country was still in shock, 16 00:00:53,383 --> 00:00:55,984 I was in the midst of a trial, 17 00:00:55,985 --> 00:00:58,787 facing jail time on obscenity charges 18 00:00:58,788 --> 00:01:01,657 for publishing nude pictures of actress Jayne Mansfield 19 00:01:01,658 --> 00:01:06,228 in the pages of Playboy magazine. 20 00:01:06,229 --> 00:01:09,299 21 00:01:13,403 --> 00:01:16,739 After weeks of arguments, 22 00:01:16,740 --> 00:01:21,677 it was finally time to hear the verdict. 23 00:01:21,678 --> 00:01:24,047 [Judge] Bailiff... 24 00:01:32,221 --> 00:01:35,591 I know what pornography is and I know what obscenity is, 25 00:01:35,592 --> 00:01:37,726 and it certainly isn't Playboy and never has been. 26 00:01:37,727 --> 00:01:43,065 But again, we were questioning the traditional values, 27 00:01:43,066 --> 00:01:45,300 and that context, I think, 28 00:01:45,301 --> 00:01:46,970 is what got us into the most trouble. 29 00:01:53,176 --> 00:01:56,045 Defendant, please rise. 30 00:02:01,150 --> 00:02:02,618 On the counts of publishing 31 00:02:02,619 --> 00:02:05,488 and distributing an obscene publication, 32 00:02:05,489 --> 00:02:10,659 the jury has been unable to reach a verdict. 33 00:02:10,660 --> 00:02:13,195 Mr. Hefner, you are free to go. 34 00:02:13,196 --> 00:02:16,732 35 00:02:16,733 --> 00:02:18,000 All right 36 00:02:18,001 --> 00:02:20,636 37 00:02:20,637 --> 00:02:23,872 I been a-hopin' and a-prayin' 38 00:02:23,873 --> 00:02:25,841 For such a long time 39 00:02:25,842 --> 00:02:28,544 [Hugh Hefner] The jury was deadlocked 7 to 5 40 00:02:28,545 --> 00:02:29,945 in favor of acquittal... 41 00:02:29,946 --> 00:02:31,714 42 00:02:31,715 --> 00:02:34,282 ... and all charges against me were dropped. 43 00:02:34,283 --> 00:02:36,084 Ain't it a good thing? 44 00:02:36,085 --> 00:02:37,586 45 00:02:37,587 --> 00:02:39,422 Ain't it a good thing? 46 00:02:39,423 --> 00:02:40,556 47 00:02:40,557 --> 00:02:42,290 [Hugh Hefner] I felt relieved 48 00:02:42,291 --> 00:02:46,028 and like I'd won a major victory for free speech. 49 00:02:46,029 --> 00:02:47,129 50 00:02:47,130 --> 00:02:49,965 Oh, ain't it a good thing? 51 00:02:49,966 --> 00:02:51,166 52 00:02:51,167 --> 00:02:52,968 [Hugh Hefner] My fight was finally over, 53 00:02:52,969 --> 00:02:55,504 but world events were about to reshape 54 00:02:55,505 --> 00:02:58,173 the country and Playboy. 55 00:02:58,174 --> 00:03:01,644 56 00:03:01,645 --> 00:03:05,280 [woman] Every little movement 57 00:03:05,281 --> 00:03:09,785 Every little thing you do 58 00:03:09,786 --> 00:03:12,220 Is it sleight of hand 59 00:03:12,221 --> 00:03:17,392 That commands my heart to love you? 60 00:03:17,393 --> 00:03:21,196 Every little movement 61 00:03:21,197 --> 00:03:25,167 Every little movement 62 00:03:25,168 --> 00:03:27,771 63 00:03:39,348 --> 00:03:42,150 [Hugh Hefner] With the obscenity case behind us, 64 00:03:42,151 --> 00:03:44,219 Playboy spent the next two years 65 00:03:44,220 --> 00:03:47,055 getting back to business, publishing centerfolds 66 00:03:47,056 --> 00:03:50,759 next to articles promoting social justice. 67 00:03:50,760 --> 00:03:55,030 But by 1965, there was one issue 68 00:03:55,031 --> 00:03:58,535 that overshadowed all the others. 69 00:04:00,670 --> 00:04:02,571 [male newscaster] This is the hot spot in the Cold War 70 00:04:02,572 --> 00:04:04,507 and this year saw it getting hotter. 71 00:04:04,508 --> 00:04:07,009 The Eastern world 72 00:04:07,010 --> 00:04:08,577 It is exploding 73 00:04:08,578 --> 00:04:10,045 Violence flaring 74 00:04:10,046 --> 00:04:11,346 [Hugh Hefner] America had been locked 75 00:04:11,347 --> 00:04:13,281 in conflict in Vietnam 76 00:04:13,282 --> 00:04:15,117 since the mid '50s, 77 00:04:15,118 --> 00:04:16,952 but every year, our involvement 78 00:04:16,953 --> 00:04:19,021 in the war kept increasing. 79 00:04:19,022 --> 00:04:24,326 In 1963, there were 16,000 troops in Vietnam. 80 00:04:24,327 --> 00:04:28,430 By '65, there were 125,000. 81 00:04:28,431 --> 00:04:30,833 Oh you don't believe 82 00:04:30,834 --> 00:04:34,269 We're on the eve of destruction 83 00:04:34,270 --> 00:04:37,305 [David Eisenbach] Vietnam starts off with, uh, oh, 84 00:04:37,306 --> 00:04:38,607 we're just gonna be contained, 85 00:04:38,608 --> 00:04:40,543 and military advisors here 86 00:04:40,544 --> 00:04:41,944 that'll support the government 87 00:04:41,945 --> 00:04:43,746 at this resistance to tyranny, 88 00:04:43,747 --> 00:04:45,948 and then it escalated and escalated, 89 00:04:45,949 --> 00:04:48,216 and more and more, uh, kids are being sent 90 00:04:48,217 --> 00:04:51,419 over to Vietnam, and more and more kids are dying. 91 00:04:51,420 --> 00:04:52,521 Can't you feel the fears 92 00:04:52,522 --> 00:04:54,389 I'm feeling today? 93 00:04:54,390 --> 00:04:56,559 [Hugh Hefner] With more casualties every day, 94 00:04:56,560 --> 00:04:59,828 demonstrators took to the streets 95 00:04:59,829 --> 00:05:02,264 and young men began burning their draft cards. 96 00:05:02,265 --> 00:05:04,499 Take a look around you, boy 97 00:05:04,500 --> 00:05:07,536 It's bound to scare you, boy, and you tell me 98 00:05:07,537 --> 00:05:09,504 [Hugh Hefner] Never before had an American war 99 00:05:09,505 --> 00:05:11,840 been protested so openly, 100 00:05:11,841 --> 00:05:14,577 and I knew the voices of these young radicals 101 00:05:14,578 --> 00:05:16,511 belonged in Playboy. 102 00:05:16,512 --> 00:05:21,551 We're on the eve of destruction 103 00:05:23,620 --> 00:05:26,088 [sighing] 104 00:05:26,089 --> 00:05:29,291 [Hugh Hefner] So I hired a new assistant editor... 105 00:05:29,292 --> 00:05:34,529 106 00:05:34,530 --> 00:05:37,465 [Steppenwolf] We'll call you when you're six years old 107 00:05:37,466 --> 00:05:39,167 [Hugh Hefner] ... a popular young journalist 108 00:05:39,168 --> 00:05:41,336 who had written politically-charged pieces 109 00:05:41,337 --> 00:05:44,573 for The Village Voice named Arthur Kretchmer. 110 00:05:44,574 --> 00:05:47,710 [Steppenwolf] To train your brain for 18 years 111 00:05:47,711 --> 00:05:51,279 I was hired with a bunch of other hip, connected, 112 00:05:51,280 --> 00:05:53,248 intelligent young people. 113 00:05:53,249 --> 00:05:55,450 Some of us were smoking dope. 114 00:05:55,451 --> 00:06:00,723 Some of us were emphatically against the Vietnam War. 115 00:06:00,724 --> 00:06:01,757 I think all of our editors 116 00:06:01,758 --> 00:06:03,626 were a little bit to the left, 117 00:06:03,627 --> 00:06:06,695 but Arthur represented his generation 118 00:06:06,696 --> 00:06:09,464 and he was well connected with that world. 119 00:06:09,465 --> 00:06:15,904 120 00:06:15,905 --> 00:06:18,306 [Spectorsky] Next we have a piece 121 00:06:18,307 --> 00:06:20,042 for our attire section. 122 00:06:20,043 --> 00:06:22,210 No man, no matter how fashion-conscious, 123 00:06:22,211 --> 00:06:24,980 enjoys having to spend days or even weeks 124 00:06:24,981 --> 00:06:27,415 breaking in a new pair of shoes. 125 00:06:27,416 --> 00:06:31,053 Jesus Christ. 126 00:06:31,054 --> 00:06:33,756 I'm sorry, did you have something to contribute? 127 00:06:33,757 --> 00:06:36,324 Yeah. Who cares? 128 00:06:36,325 --> 00:06:38,326 Seriously, who gives a shit? 129 00:06:38,327 --> 00:06:40,162 There's a war going on out there, 130 00:06:40,163 --> 00:06:41,496 and we're sitting around here bickering 131 00:06:41,497 --> 00:06:42,765 about how many days it takes 132 00:06:42,766 --> 00:06:45,000 to break in a pair of goddamn shoes. 133 00:06:45,001 --> 00:06:48,036 Last month, 100,000 Americans 134 00:06:48,037 --> 00:06:50,172 demonstrated in cities across the country. 135 00:06:50,173 --> 00:06:52,941 Last week, a man stood in front of the Pentagon, 136 00:06:52,942 --> 00:06:56,344 doused himself in kerosene, and set himself on fire. 137 00:06:56,345 --> 00:06:58,213 And what the hell are we doing about it? 138 00:06:58,214 --> 00:07:01,316 What the hell is Playboy saying about it? 139 00:07:01,317 --> 00:07:03,787 Nothing. 140 00:07:05,154 --> 00:07:06,822 [Spectorsky] In case you haven't noticed, 141 00:07:06,823 --> 00:07:09,257 you're no longer working at The Village Voice. 142 00:07:09,258 --> 00:07:11,927 Let them cover those types of stories. 143 00:07:11,928 --> 00:07:14,362 No, I think we should have something to say about it. 144 00:07:14,363 --> 00:07:18,300 If it matters to us, it matters to our readers. 145 00:07:18,301 --> 00:07:23,305 Bring in an article. If it's good, I'll run it. 146 00:07:23,306 --> 00:07:24,707 Shall I continue? 147 00:07:24,708 --> 00:07:26,242 Mm-hmm. 148 00:07:27,944 --> 00:07:31,880 For our humor section, 149 00:07:31,881 --> 00:07:34,784 a fresh slate of party jokes. 150 00:07:37,286 --> 00:07:42,290 [Arthur Kretchmer] Spectorsky and I developed conflict, 151 00:07:42,291 --> 00:07:45,193 and Spectorsky hated the word "political" 152 00:07:45,194 --> 00:07:46,561 and hated politics. 153 00:07:46,562 --> 00:07:48,831 I really did represent something 154 00:07:48,832 --> 00:07:50,598 that he wasn't ready for. 155 00:07:50,599 --> 00:07:54,369 156 00:07:54,370 --> 00:07:56,872 [The Flying Burrito Brothers] There is a man 157 00:07:56,873 --> 00:07:58,974 A tall man 158 00:07:58,975 --> 00:08:00,342 Follows no... 159 00:08:00,343 --> 00:08:02,110 [Hugh Hefner] Soon Kretchmer pushed us 160 00:08:02,111 --> 00:08:04,146 to take a stance on the Vietnam War. 161 00:08:04,147 --> 00:08:05,814 [The Flying Burrito Brothers] Out in a storm 162 00:08:05,815 --> 00:08:07,282 Can he stay warm 163 00:08:07,283 --> 00:08:10,152 [Hugh Hefner] But he didn't stop there. 164 00:08:10,153 --> 00:08:13,088 [Kretchmer] Britain recently abolished the death penalty. 165 00:08:13,089 --> 00:08:14,923 If we're supposed to be the freest country in the world, 166 00:08:14,924 --> 00:08:16,691 why are we one of the few western nations 167 00:08:16,692 --> 00:08:19,494 that hasn't banned capital punishment? 168 00:08:19,495 --> 00:08:20,896 [The Flying Burrito Brothers] Can't he move on? 169 00:08:20,897 --> 00:08:22,898 Tell him it's all right 170 00:08:22,899 --> 00:08:26,001 [Hugh Hefner] We called for the abolition of the death penalty, 171 00:08:26,002 --> 00:08:28,871 arguing not only that it was barbaric 172 00:08:28,872 --> 00:08:31,073 but that it was disproportionately used 173 00:08:31,074 --> 00:08:32,808 against poor people. 174 00:08:32,809 --> 00:08:35,410 [The Flying Burrito Brothers] There is a man 175 00:08:35,411 --> 00:08:37,012 [Hugh Hefner] We published pieces 176 00:08:37,013 --> 00:08:39,381 promoting access to contraception 177 00:08:39,382 --> 00:08:42,284 and safe and inexpensive abortions for women. 178 00:08:42,285 --> 00:08:44,953 [The Flying Burrito Brothers] Can his new wife 179 00:08:44,954 --> 00:08:46,822 Live out her life 180 00:08:46,823 --> 00:08:48,223 [Hugh Hefner] Playboy has always had 181 00:08:48,224 --> 00:08:50,959 a strong editorial point of view, 182 00:08:50,960 --> 00:08:52,761 and it's reflected in everything we do. 183 00:08:52,762 --> 00:08:55,430 While the magazine was a magazine 184 00:08:55,431 --> 00:08:57,332 of entertainment for men, 185 00:08:57,333 --> 00:08:59,567 the real intention and message ran much deeper. 186 00:08:59,568 --> 00:09:01,569 [The Flying Burrito Brothers] It's all right 187 00:09:01,570 --> 00:09:03,671 Say it's all right 188 00:09:03,672 --> 00:09:07,877 189 00:09:09,345 --> 00:09:10,813 [Hugh Hefner] Fighting for change 190 00:09:10,814 --> 00:09:13,481 energized the entire office, 191 00:09:13,482 --> 00:09:16,919 and soon, letters began pouring in from readers, 192 00:09:16,920 --> 00:09:18,386 letting us know that they also 193 00:09:18,387 --> 00:09:20,222 wanted to be part of the debate. 194 00:09:20,223 --> 00:09:21,456 [Steppenwolf] Staring at the boob tube 195 00:09:21,457 --> 00:09:23,225 Turning on the big knob 196 00:09:23,226 --> 00:09:25,227 Trying to find some life in the... 197 00:09:25,228 --> 00:09:28,396 [Hugh Hefner] So I created The Playboy Forum to open a dialogue. 198 00:09:28,397 --> 00:09:30,232 [Steppenwolf] Gonna deal with Mary Jane 199 00:09:30,233 --> 00:09:32,300 [Hugh Hefner] The forum became an interchange of ideas 200 00:09:32,301 --> 00:09:34,436 between myself and readers... 201 00:09:34,437 --> 00:09:36,104 [Steppenwolf] Obnoxious Joe comes on the screen 202 00:09:36,105 --> 00:09:39,007 [Hugh Hefner] ... covering sex, marriage, 203 00:09:39,008 --> 00:09:42,310 religion, police, economics... 204 00:09:42,311 --> 00:09:45,313 anything relevant to social change. 205 00:09:45,314 --> 00:09:47,782 (Christine Hefner) By having a conversation 206 00:09:47,783 --> 00:09:49,985 with millions of men and women 207 00:09:49,986 --> 00:09:51,353 through The Playboy Forum, 208 00:09:51,354 --> 00:09:53,856 I think clearly was a major contributor 209 00:09:53,857 --> 00:09:59,194 to people feeling comfortable and not feeling so alone. 210 00:09:59,195 --> 00:10:00,628 [Hugh Hefner] Of course, a lot of people 211 00:10:00,629 --> 00:10:03,265 only wanted to talk about Vietnam. 212 00:10:03,266 --> 00:10:04,967 213 00:10:04,968 --> 00:10:08,770 Many of our loyal readers were now serving overseas, 214 00:10:08,771 --> 00:10:10,205 eager to voice their opinions 215 00:10:10,206 --> 00:10:11,940 and share their experiences 216 00:10:11,941 --> 00:10:13,608 from the front lines. 217 00:10:13,609 --> 00:10:15,777 218 00:10:15,778 --> 00:10:18,480 [Steppenwolf] Well it's evil, wicked 219 00:10:18,481 --> 00:10:22,684 When Time magazine was still promoting the war in Vietnam, 220 00:10:22,685 --> 00:10:27,022 The Playboy Forum gave real soldiers a chance to say 221 00:10:27,023 --> 00:10:29,224 what their reality was in Vietnam, 222 00:10:29,225 --> 00:10:32,660 and it was this place to put actual testimony 223 00:10:32,661 --> 00:10:34,864 about what was going on. 224 00:10:37,200 --> 00:10:38,766 Abortion is still illegal. 225 00:10:38,767 --> 00:10:40,168 The Chicago Women's Liberation Union 226 00:10:40,169 --> 00:10:41,937 are speaking out about it and so should we. 227 00:10:41,938 --> 00:10:44,006 [Hugh Hefner] But then I took it one step further, 228 00:10:44,007 --> 00:10:47,775 beyond the pages of the magazine, 229 00:10:47,776 --> 00:10:50,778 and created The Playboy Foundation... 230 00:10:50,779 --> 00:10:52,981 231 00:10:52,982 --> 00:10:56,251 ... an organization dedicated to fighting censorship 232 00:10:56,252 --> 00:10:59,322 and funding civil rights groups. 233 00:11:01,257 --> 00:11:03,258 [Christie Hefner] Hef had said that The Playboy Foundation 234 00:11:03,259 --> 00:11:05,994 was intended to put his money where his mouth was 235 00:11:05,995 --> 00:11:09,531 for issues that were not just relevant to Playboy 236 00:11:09,532 --> 00:11:12,935 but were relevant to a broader philosophy 237 00:11:12,936 --> 00:11:15,537 of what makes for a just society. 238 00:11:15,538 --> 00:11:19,374 [Hugh Hefner] We donated hundreds of thousands of dollars 239 00:11:19,375 --> 00:11:21,843 to the Kinsey Institute, 240 00:11:21,844 --> 00:11:25,580 an organization whose research on sex and sexuality 241 00:11:25,581 --> 00:11:28,383 had inspired the founding of the magazine. 242 00:11:28,384 --> 00:11:31,920 We involved ourselves in landmark civil rights cases 243 00:11:31,921 --> 00:11:37,392 such as Roe v. Wade and continued to support 244 00:11:37,393 --> 00:11:39,962 the African-American struggle for freedom. 245 00:11:39,963 --> 00:11:43,032 246 00:11:46,035 --> 00:11:49,104 When I left before 247 00:11:49,105 --> 00:11:52,107 [Hugh Hefner] Across the country, the civil rights movement 248 00:11:52,108 --> 00:11:56,678 was making significant progress, 249 00:11:56,679 --> 00:12:00,715 and just a year earlier, Dr. Martin Luther King Jr. 250 00:12:00,716 --> 00:12:05,753 was awarded the Nobel Peace prize for his work. 251 00:12:05,754 --> 00:12:07,289 It was an incredible moment 252 00:12:07,290 --> 00:12:08,823 for the civil rights movement, 253 00:12:08,824 --> 00:12:11,960 one we wanted to celebrate. 254 00:12:11,961 --> 00:12:14,796 So, in January of 1965, 255 00:12:14,797 --> 00:12:17,599 we published an interview with Dr. King, 256 00:12:17,600 --> 00:12:20,168 the longest one he ever granted. 257 00:12:20,169 --> 00:12:22,971 But I keep coming back 258 00:12:22,972 --> 00:12:24,906 [Jesse Jackson] When Playboy interviewed Dr. King, 259 00:12:24,907 --> 00:12:26,174 it was a serious breakthrough 260 00:12:26,175 --> 00:12:28,710 because it was a chance for another market. 261 00:12:28,711 --> 00:12:32,280 I mean, those days you didn't have cable television. 262 00:12:32,281 --> 00:12:34,649 We didn't have much access. 263 00:12:34,650 --> 00:12:36,618 264 00:12:36,619 --> 00:12:40,255 [Cooper Hefner] MLK Jr.'s voice was perfectly suited for Playboy. 265 00:12:40,256 --> 00:12:43,091 If you take a step back and look at all the other pieces 266 00:12:43,092 --> 00:12:45,260 of what makes Playboy Playboy, 267 00:12:45,261 --> 00:12:48,396 I can't think of another magazine or media company 268 00:12:48,397 --> 00:12:51,533 where the conversation would have been more appropriate. 269 00:12:51,534 --> 00:12:53,501 [Hugh Hefner] In his interview with Playboy, 270 00:12:53,502 --> 00:12:56,271 King emphasized how far we'd come, 271 00:12:56,272 --> 00:12:59,674 but he also explained how far we had to go. 272 00:12:59,675 --> 00:13:01,376 273 00:13:01,377 --> 00:13:03,211 [Martin Luther King Jr.] With a nonviolent movement, 274 00:13:03,212 --> 00:13:05,947 the end is to convert the opponent 275 00:13:05,948 --> 00:13:07,849 and to bring about a society 276 00:13:07,850 --> 00:13:10,285 where all men will live together as brothers 277 00:13:10,286 --> 00:13:12,454 and every man will respect the dignity 278 00:13:12,455 --> 00:13:14,756 and worth of human personality. 279 00:13:14,757 --> 00:13:16,824 280 00:13:16,825 --> 00:13:19,661 [Hugh Hefner] So, just months after being featured in the magazine, 281 00:13:19,662 --> 00:13:25,300 King led a march of 25,000 Americans, 282 00:13:25,301 --> 00:13:28,070 black and white, 283 00:13:28,071 --> 00:13:30,272 on a 54-mile journey 284 00:13:30,273 --> 00:13:32,807 from Selma, Alabama, 285 00:13:32,808 --> 00:13:34,442 to the state's capital, 286 00:13:34,443 --> 00:13:37,679 to show their support for a new voting rights bill 287 00:13:37,680 --> 00:13:41,050 in the face of ruthless opposition. 288 00:13:44,787 --> 00:13:48,057 [people shouting and screaming] 289 00:13:59,368 --> 00:14:00,635 After being attacked 290 00:14:00,636 --> 00:14:03,671 with nightsticks and teargas, 291 00:14:03,672 --> 00:14:08,910 Dr. King and protesters arrived in Montgomery. 292 00:14:08,911 --> 00:14:12,280 We are standing before the forces of power 293 00:14:12,281 --> 00:14:13,948 in the State of Alabama, 294 00:14:13,949 --> 00:14:17,152 saying we ain't gonna let nobody turn us around. 295 00:14:17,153 --> 00:14:22,957 [cheers and applause] 296 00:14:22,958 --> 00:14:28,596 [Hugh Hefner] What we saw in the news shocked the entire nation. 297 00:14:28,597 --> 00:14:30,064 298 00:14:30,065 --> 00:14:33,335 [Eisenbach] There's no question that the power of the media 299 00:14:33,336 --> 00:14:35,570 was a major force 300 00:14:35,571 --> 00:14:38,973 because it allowed the civil rights protestors 301 00:14:38,974 --> 00:14:41,309 to get their message out 302 00:14:41,310 --> 00:14:43,845 by generating images of oppression 303 00:14:43,846 --> 00:14:47,782 that were compelling because they were so violent. 304 00:14:47,783 --> 00:14:49,317 305 00:14:49,318 --> 00:14:51,953 [Hugh Hefner] After considerable public pressure, 306 00:14:51,954 --> 00:14:53,388 President Johnson passed 307 00:14:53,389 --> 00:14:57,425 the Voting Rights Act of 1965, which outlawed 308 00:14:57,426 --> 00:15:00,662 discriminatory voting practices based on race. 309 00:15:00,663 --> 00:15:02,364 310 00:15:02,365 --> 00:15:06,201 This bill will strike down restrictions 311 00:15:06,202 --> 00:15:09,637 to voting in all elections. 312 00:15:09,638 --> 00:15:14,442 [applause] 313 00:15:14,443 --> 00:15:19,113 [Hugh Hefner] America was beginning to see we needed change. 314 00:15:19,114 --> 00:15:23,586 315 00:15:28,991 --> 00:15:32,627 With progress being made throughout the country, 316 00:15:32,628 --> 00:15:34,762 I wanted to break the color barrier 317 00:15:34,763 --> 00:15:38,866 in all aspects of our magazine. 318 00:15:38,867 --> 00:15:40,001 319 00:15:40,002 --> 00:15:41,035 Hi. 320 00:15:41,036 --> 00:15:42,270 Hi. 321 00:15:42,271 --> 00:15:44,005 If you could just slip this on. 322 00:15:44,006 --> 00:15:48,910 And when you come to see me baby 323 00:15:48,911 --> 00:15:51,746 You don't have to bring no note 324 00:15:51,747 --> 00:15:54,882 You gotta have sweet sweet lovin' 325 00:15:54,883 --> 00:15:57,084 [Hugh Hefner] In March of 1965, 326 00:15:57,085 --> 00:15:58,653 we published the first ever 327 00:15:58,654 --> 00:16:01,088 African-American Playmate of the month, 328 00:16:01,089 --> 00:16:03,024 Jennifer Jackson. 329 00:16:03,025 --> 00:16:04,926 I said baby 330 00:16:04,927 --> 00:16:06,728 [Hugh Hefner] We found Jenny working part-time 331 00:16:06,729 --> 00:16:08,830 in our Chicago Playboy Club. 332 00:16:08,831 --> 00:16:11,899 She was a Bunny alongside her twin sister, Jan, 333 00:16:11,900 --> 00:16:15,703 while studying at a Chicago Teachers' College 334 00:16:15,704 --> 00:16:19,173 and doing some freelance modeling on the side. 335 00:16:19,174 --> 00:16:21,743 336 00:16:21,744 --> 00:16:26,614 When Playboy published its first African-American Playmate, 337 00:16:26,615 --> 00:16:29,984 it was a really important comment 338 00:16:29,985 --> 00:16:32,554 on race relations at the time. 339 00:16:32,555 --> 00:16:36,624 This was an important acknowledgment of black women 340 00:16:36,625 --> 00:16:39,361 and their sexuality and their beauty. 341 00:16:39,362 --> 00:16:40,628 Sweet lovin' 342 00:16:40,629 --> 00:16:42,530 And that's all you need 343 00:16:42,531 --> 00:16:44,667 Oh yeah 344 00:16:45,901 --> 00:16:47,769 345 00:16:47,770 --> 00:16:50,272 [Hugh Hefner] Reader responses to Jennifer's centerfold 346 00:16:50,273 --> 00:16:52,707 were mostly positive, 347 00:16:52,708 --> 00:16:55,176 but we still got some backlash, 348 00:16:55,177 --> 00:16:56,711 which convinced me 349 00:16:56,712 --> 00:16:59,814 there was still a lot of work to be done. 350 00:16:59,815 --> 00:17:03,518 351 00:17:03,519 --> 00:17:04,819 I need it by 2 p.m. Thank you. 352 00:17:04,820 --> 00:17:06,788 Uh, Spec. 353 00:17:06,789 --> 00:17:09,791 [Hugh Hefner] As Playboy became more political, 354 00:17:09,792 --> 00:17:12,494 I continued to personally oversee 355 00:17:12,495 --> 00:17:14,696 every page of the magazine 356 00:17:14,697 --> 00:17:17,632 to make sure it was as good as it could be. 357 00:17:17,633 --> 00:17:21,035 [Hugh Hefner] I am by nature a perfectionist, anyway. 358 00:17:21,036 --> 00:17:24,406 I think the difference between good and excellent 359 00:17:24,407 --> 00:17:27,208 is detail, and I was consumed 360 00:17:27,209 --> 00:17:31,178 with every kind of detail related to the company. 361 00:17:31,179 --> 00:17:34,417 362 00:17:38,721 --> 00:17:43,658 [Hugh Hefner] Soon, there didn't seem to be enough hours in the day, 363 00:17:43,659 --> 00:17:50,197 so I relied on a little orange pill, Dexedrine. 364 00:17:50,198 --> 00:17:52,600 365 00:17:52,601 --> 00:17:54,436 [Richard Rosenzweig] Dexedrine is an upper. 366 00:17:54,437 --> 00:17:55,937 It keeps you awake. 367 00:17:55,938 --> 00:17:59,541 It was originally formulated as a drug 368 00:17:59,542 --> 00:18:01,008 to help you lose weight, 369 00:18:01,009 --> 00:18:06,247 but it has this other quality that gives you pep 370 00:18:06,248 --> 00:18:07,749 and keeps you going. 371 00:18:07,750 --> 00:18:10,619 372 00:18:15,424 --> 00:18:19,226 One, two, three, four... 373 00:18:19,227 --> 00:18:22,597 374 00:18:22,598 --> 00:18:25,600 Fortune has me well in hand 375 00:18:25,601 --> 00:18:27,702 [Hugh Hefner] I never tried hard drugs. 376 00:18:27,703 --> 00:18:31,005 I didn't believe in them. 377 00:18:31,006 --> 00:18:35,009 But Dexedrine was completely legal 378 00:18:35,010 --> 00:18:39,414 and my doctor kept prescribing it, 379 00:18:39,415 --> 00:18:42,550 so I told myself it was a harmless little pill. 380 00:18:42,551 --> 00:18:45,520 And brought you to my bed 381 00:18:45,521 --> 00:18:48,356 [Hugh Hefner] But pretty soon, I couldn't live without it. 382 00:18:48,357 --> 00:18:50,392 Everybody loves me baby 383 00:18:50,393 --> 00:18:53,127 Page 37, the robe is not... 384 00:18:53,128 --> 00:18:55,897 The colors here are confusing. 385 00:18:55,898 --> 00:18:56,831 Page 29... 386 00:18:56,832 --> 00:18:57,899 [Kretchmer] Dexedrine helped Hefner 387 00:18:57,900 --> 00:19:00,635 write very long, very dense memos 388 00:19:00,636 --> 00:19:02,904 and engage in very long meetings. 389 00:19:02,905 --> 00:19:06,774 We used to go to meetings at 4:00 in the afternoon. 390 00:19:06,775 --> 00:19:10,478 They would last until 6:00 the next morning. 391 00:19:10,479 --> 00:19:12,947 To offend you 392 00:19:12,948 --> 00:19:14,382 Now 393 00:19:14,383 --> 00:19:16,250 [Hugh Hefner] I would take them as I needed them, 394 00:19:16,251 --> 00:19:20,655 but the work could often go for 24 or 30 or more hours, 395 00:19:20,656 --> 00:19:22,490 so it was possible in that timeframe 396 00:19:22,491 --> 00:19:25,527 to use 20, 25 pills. 397 00:19:25,528 --> 00:19:26,828 I don't think I would have created 398 00:19:26,829 --> 00:19:29,697 the Playboy empire without it. 399 00:19:29,698 --> 00:19:33,635 Because everybody loves me baby 400 00:19:33,636 --> 00:19:36,137 He became very dependent on Dexedrine. 401 00:19:36,138 --> 00:19:37,872 Scrap it. 402 00:19:37,873 --> 00:19:40,842 [Rosenzweig] If he was taking the drug, 403 00:19:40,843 --> 00:19:44,045 that let him work for two days or even more... 404 00:19:44,046 --> 00:19:46,313 Everybody loves me baby 405 00:19:46,314 --> 00:19:49,851 [Rosenzweig] And then, he was so exhausted that he'd crash. 406 00:19:49,852 --> 00:19:54,689 When he would awaken, he would be a bit of a grouch. 407 00:19:54,690 --> 00:19:57,191 What did I do to offend you? 408 00:19:57,192 --> 00:19:59,462 Yeah! (laughing) 409 00:20:03,331 --> 00:20:04,499 [knocking on door] 410 00:20:04,500 --> 00:20:05,667 [Spectorsky] Hef. 411 00:20:05,668 --> 00:20:06,801 I'll be done with the new notes 412 00:20:06,802 --> 00:20:08,169 on the mansion piece in ten minutes. 413 00:20:08,170 --> 00:20:10,037 Then I'm gonna go over the Zwerin article. 414 00:20:10,038 --> 00:20:11,405 Tell everyone else to go over what they're working on, too. 415 00:20:11,406 --> 00:20:12,474 I'm seeing too many errors. 416 00:20:12,475 --> 00:20:13,675 I've already sent them home. 417 00:20:13,676 --> 00:20:16,010 What? You sent them home? 418 00:20:16,011 --> 00:20:17,579 They need to be with their families. 419 00:20:17,580 --> 00:20:18,580 But they're working, Spec. 420 00:20:18,581 --> 00:20:19,781 It's after midnight. 421 00:20:19,782 --> 00:20:21,849 What, so people can't work late now? 422 00:20:21,850 --> 00:20:22,984 Three nights in a row? No, Hef, they can't. 423 00:20:22,985 --> 00:20:24,185 They can't keep their eyes open. 424 00:20:24,186 --> 00:20:25,319 That's fine. 425 00:20:25,320 --> 00:20:26,320 Just means more work for you and me. 426 00:20:26,321 --> 00:20:28,690 You cannot keep doing this. 427 00:20:28,691 --> 00:20:30,758 Oh, is it my fault if the articles are shit? 428 00:20:30,759 --> 00:20:33,528 The articles are fine. The problem is you. 429 00:20:33,529 --> 00:20:35,196 You've been up for three days. 430 00:20:35,197 --> 00:20:37,264 You're a wreck. 431 00:20:37,265 --> 00:20:40,568 You are killing yourself. 432 00:20:40,569 --> 00:20:41,569 I'm fine. 433 00:20:41,570 --> 00:20:42,970 You're not fine. 434 00:20:42,971 --> 00:20:44,572 If you want to leave, then leave. 435 00:20:44,573 --> 00:20:46,641 Maybe I'm the only one around here 436 00:20:46,642 --> 00:20:47,909 who still remembers what it takes 437 00:20:47,910 --> 00:20:49,310 to put out a good magazine, 438 00:20:49,311 --> 00:20:51,713 but I am not going to be lectured by you. 439 00:20:51,714 --> 00:20:53,147 Do you even hear yourself? 440 00:20:53,148 --> 00:20:55,450 Get out! 441 00:21:19,575 --> 00:21:21,342 [Kretchmer] When Hef became addicted, 442 00:21:21,343 --> 00:21:25,212 Hefner was accurately described as self-centered, 443 00:21:25,213 --> 00:21:27,515 demanding, obsessive. 444 00:21:27,516 --> 00:21:30,618 Monstrous, even, you could say. 445 00:21:30,619 --> 00:21:32,220 Really difficult to deal with. 446 00:21:50,606 --> 00:21:55,109 [Hugh Hefner] My staff had reached a breaking point, 447 00:21:55,110 --> 00:21:59,615 and it was clear that I needed to make some changes. 448 00:22:10,626 --> 00:22:13,695 [Hugh Hefner] When I stopped taking the Dexedrine, 449 00:22:13,696 --> 00:22:18,766 it took the better part of a year 450 00:22:18,767 --> 00:22:22,604 for my own body to kick in and give me back 451 00:22:22,605 --> 00:22:25,139 what I'd previously gotten from the drug. 452 00:22:25,140 --> 00:22:29,043 If you start using an artificial stimulus for it, 453 00:22:29,044 --> 00:22:31,879 then the body starts depending on that, 454 00:22:31,880 --> 00:22:35,482 and it needs more of it, and, you know, 455 00:22:35,483 --> 00:22:37,819 they do all those jokes about get high on life, 456 00:22:37,820 --> 00:22:39,553 but it's true. 457 00:22:39,554 --> 00:22:43,324 458 00:22:43,325 --> 00:22:45,426 [Hugh Hefner] While I was regaining my health, 459 00:22:45,427 --> 00:22:47,695 Playboy was getting bigger every month 460 00:22:47,696 --> 00:22:49,463 and the effects of our hard work 461 00:22:49,464 --> 00:22:53,400 could be seen in every aspect of the company. 462 00:22:53,401 --> 00:22:55,436 Oh my love 463 00:22:55,437 --> 00:22:58,606 [Hugh Hefner] We had 15 clubs operating within the United States, 464 00:22:58,607 --> 00:23:02,744 including locations in Los Angeles and Miami, 465 00:23:02,745 --> 00:23:05,412 and international locations 466 00:23:05,413 --> 00:23:08,883 in Montreal, Manila, and Jamaica. 467 00:23:08,884 --> 00:23:11,352 [Hugh Hefner] Originally, when we started off the first one 468 00:23:11,353 --> 00:23:12,887 in Chicago back in '59, 469 00:23:12,888 --> 00:23:14,956 we had no notion it would be so successful. 470 00:23:14,957 --> 00:23:17,959 So many times 471 00:23:17,960 --> 00:23:20,427 You're gonna be lonely 472 00:23:20,428 --> 00:23:23,530 So many times you're gonna be blue 473 00:23:23,531 --> 00:23:27,268 [Hugh Hefner] By the end of the 1960s, the magazine was selling 474 00:23:27,269 --> 00:23:30,337 an average of 5.5 million issues per month 475 00:23:30,338 --> 00:23:32,339 and Playboy's profits had climbed 476 00:23:32,340 --> 00:23:34,241 to $80 million a year. 477 00:23:34,242 --> 00:23:35,710 478 00:23:35,711 --> 00:23:39,580 I decided the time had come to make a big statement 479 00:23:39,581 --> 00:23:43,617 and establish ourselves as an American institution. 480 00:23:43,618 --> 00:23:45,821 481 00:23:51,559 --> 00:23:54,929 So I purchased the 37-floor Palmolive Building 482 00:23:54,930 --> 00:23:59,033 on Michigan Ave. for $2.7 million 483 00:23:59,034 --> 00:24:02,937 and put our name across it in nine-foot letters. 484 00:24:02,938 --> 00:24:04,505 She asked me maybe 485 00:24:04,506 --> 00:24:06,573 If I could share her sorrow 486 00:24:06,574 --> 00:24:07,875 [Hugh Hefner] Not only was it 487 00:24:07,876 --> 00:24:11,012 one of Chicago's most iconic buildings, 488 00:24:11,013 --> 00:24:13,247 but as a kid, I'd looked out my window 489 00:24:13,248 --> 00:24:17,651 and seen the spotlight on top light up the city. 490 00:24:17,652 --> 00:24:19,921 When Hefner puts Playboy 491 00:24:19,922 --> 00:24:22,724 in big, bright shining letters 492 00:24:22,725 --> 00:24:24,959 on the Palmolive Building in Chicago, 493 00:24:24,960 --> 00:24:29,063 the Playboy brand becomes part of the skyline. 494 00:24:29,064 --> 00:24:31,332 The argument is over, right? 495 00:24:31,333 --> 00:24:33,267 The empire is now here, 496 00:24:33,268 --> 00:24:35,870 and there's really nothing you can do about it. 497 00:24:35,871 --> 00:24:37,071 The promised land 498 00:24:37,072 --> 00:24:38,706 Hang on 'til then 499 00:24:38,707 --> 00:24:41,109 As best as you can 500 00:24:43,011 --> 00:24:44,678 Stand on this one, the mark here that we've placed. 501 00:24:44,679 --> 00:24:48,282 Yeah, that's the one. Perfect. 502 00:24:48,283 --> 00:24:49,283 Holding the pipe? 503 00:24:49,284 --> 00:24:51,152 Yes. 504 00:24:51,153 --> 00:24:56,791 [Hugh Hefner] As for me, after years of fighting to prove ourselves, 505 00:24:56,792 --> 00:24:58,392 I ended up on the cover 506 00:24:58,393 --> 00:25:04,365 of one of the most respected publications, 507 00:25:04,366 --> 00:25:06,633 Time magazine. 508 00:25:06,634 --> 00:25:08,102 [Eisenbach] To make it onto the cover 509 00:25:08,103 --> 00:25:11,839 of Time magazine in '67 was huge. 510 00:25:11,840 --> 00:25:14,175 This is the recognition of the establishment 511 00:25:14,176 --> 00:25:17,011 that you are a player, right? 512 00:25:17,012 --> 00:25:18,112 Presidents are on the cover, 513 00:25:18,113 --> 00:25:20,014 dictators are on the cover, right? 514 00:25:20,015 --> 00:25:23,485 That's who makes the cover of Time magazine. 515 00:25:24,953 --> 00:25:27,089 He had arrived. 516 00:25:29,591 --> 00:25:32,794 [Hugh Hefner] Being on the cover of Time validated everything 517 00:25:32,795 --> 00:25:36,498 I'd been doing for the last 15 years. 518 00:25:42,037 --> 00:25:44,138 Here we have panels along this wall, 519 00:25:44,139 --> 00:25:45,706 similar to what we use in the clubs. 520 00:25:45,707 --> 00:25:47,441 It should look nice. This is the bar. 521 00:25:47,442 --> 00:25:49,343 Made it L-shaped so we can have people 522 00:25:49,344 --> 00:25:51,946 along both sides and not miss anything. 523 00:25:51,947 --> 00:25:53,280 Glasses here. 524 00:25:53,281 --> 00:25:56,617 Uh, Bobbie, we're in a meeting. 525 00:25:56,618 --> 00:25:58,085 [Walter Cronkite] Police have issued an all-points bulletin 526 00:25:58,086 --> 00:25:59,753 for a well-dressed young white man 527 00:25:59,754 --> 00:26:01,322 seen running from the scene. 528 00:26:01,323 --> 00:26:03,825 Dr. King was standing on the balcony 529 00:26:03,826 --> 00:26:05,827 of his second-floor hotel room tonight 530 00:26:05,828 --> 00:26:08,129 when, according to a companion, 531 00:26:08,130 --> 00:26:10,597 a shot was fired from across the street. 532 00:26:10,598 --> 00:26:11,999 In the friend's words, 533 00:26:12,000 --> 00:26:14,035 the bullet exploded in his face. 534 00:26:14,036 --> 00:26:18,940 [Hugh Hefner] April 4th, 1968, was a day I will never forget. 535 00:26:18,941 --> 00:26:20,975 [Cronkite] ... in the civil rights movement 536 00:26:20,976 --> 00:26:22,776 were on the scene almost immediately. 537 00:26:22,777 --> 00:26:26,080 They rushed the 39-year-old Negro leader to a hospital, 538 00:26:26,081 --> 00:26:28,916 where he died of a bullet wound in the neck. 539 00:26:28,917 --> 00:26:31,185 540 00:26:31,186 --> 00:26:33,888 [Dick Cavett] The death of Martin Luther King, 541 00:26:33,889 --> 00:26:39,660 that just seemed to stop time. 542 00:26:39,661 --> 00:26:42,864 It was horrible, it was unimaginable, 543 00:26:42,865 --> 00:26:44,999 but you didn't need to imagine it. 544 00:26:45,000 --> 00:26:47,434 And people were really saying, 545 00:26:47,435 --> 00:26:53,107 "What kind of world are we in? What kind of people are we? 546 00:26:53,108 --> 00:26:55,509 Who's gonna stop this sort of thing?" 547 00:26:55,510 --> 00:26:57,111 548 00:26:57,112 --> 00:26:59,646 [Hugh Hefner] As riots broke out across the country, 549 00:26:59,647 --> 00:27:04,118 leaders tried desperately to calm the nation. 550 00:27:04,119 --> 00:27:06,553 [Robert F. Kennedy] What we need in the United States 551 00:27:06,554 --> 00:27:08,255 is not division. 552 00:27:08,256 --> 00:27:09,756 What we need in the United States 553 00:27:09,757 --> 00:27:11,792 is not hatred. 554 00:27:11,793 --> 00:27:15,262 [Hugh Hefner] And no speech did more to bring the country together 555 00:27:15,263 --> 00:27:16,931 than Robert F. Kennedy's... 556 00:27:16,932 --> 00:27:19,300 ... but is love and wisdom 557 00:27:19,301 --> 00:27:21,802 and compassion toward one another. 558 00:27:21,803 --> 00:27:24,471 [Hugh Hefner] ... who'd experienced his own brother's assassination 559 00:27:24,472 --> 00:27:26,540 just under five years earlier. 560 00:27:26,541 --> 00:27:30,077 ... within our country, whether they be white 561 00:27:30,078 --> 00:27:31,913 or whether they be black. 562 00:27:31,914 --> 00:27:35,984 [cheers and applause] 563 00:27:40,588 --> 00:27:43,458 564 00:28:09,584 --> 00:28:11,385 [Hugh Hefner] Martin Luther King Jr. 565 00:28:11,386 --> 00:28:15,157 was laid to rest in Atlanta, Georgia. 566 00:28:16,758 --> 00:28:21,496 Over 100,000 people attended the funeral procession. 567 00:28:23,898 --> 00:28:27,368 [Cooper Hefner] The big piece which I think resonated with my dad 568 00:28:27,369 --> 00:28:30,972 was that Dr. King had died for something 569 00:28:30,973 --> 00:28:34,808 that was a lot more than just him, 570 00:28:34,809 --> 00:28:39,346 that he'd given his life for change... 571 00:28:39,347 --> 00:28:42,049 572 00:28:42,050 --> 00:28:46,620 ... and that change was the challenge of finding a way 573 00:28:46,621 --> 00:28:47,788 to live in a world 574 00:28:47,789 --> 00:28:51,825 where people could make their own choices freely. 575 00:28:51,826 --> 00:28:55,297 576 00:28:59,601 --> 00:29:01,335 [Hugh Hefner] I knew what a blow 577 00:29:01,336 --> 00:29:04,038 his death was for the civil rights movement 578 00:29:04,039 --> 00:29:06,307 and the country as a whole, 579 00:29:06,308 --> 00:29:07,641 and I wanted to figure out 580 00:29:07,642 --> 00:29:09,210 the best way to honor his memory. 581 00:29:09,211 --> 00:29:12,346 "A promised land of true equality." 582 00:29:12,347 --> 00:29:13,747 [Hugh Hefner] Weeks before his assassination, 583 00:29:13,748 --> 00:29:17,151 Playboy received an essay from Dr. King 584 00:29:17,152 --> 00:29:20,187 called A Testament of Hope, 585 00:29:20,188 --> 00:29:22,756 a work that would tragically become 586 00:29:22,757 --> 00:29:25,426 his final written words. 587 00:29:25,427 --> 00:29:27,194 "In his final published statement, 588 00:29:27,195 --> 00:29:28,929 "the civil rights leader points the way out 589 00:29:28,930 --> 00:29:30,431 "of America's racial turmoil 590 00:29:30,432 --> 00:29:32,866 into the promised land of equality." 591 00:29:32,867 --> 00:29:35,969 That's better, but add "fallen" 592 00:29:35,970 --> 00:29:37,138 before "civil rights leader" 593 00:29:37,139 --> 00:29:39,873 and add "true" before equality. 594 00:29:39,874 --> 00:29:42,543 [Hugh Hefner] We knew that publishing his passionate words 595 00:29:42,544 --> 00:29:46,480 was the best way we could honor his legacy. 596 00:29:46,481 --> 00:29:52,053 But soon, another tragedy rocked the nation. 597 00:29:52,054 --> 00:29:57,224 [men shouting] 598 00:29:57,225 --> 00:29:58,925 [Man] If there's a doctor in the house, 599 00:29:58,926 --> 00:30:00,161 I want to see him right here. 600 00:30:00,162 --> 00:30:02,196 Everybody else, please stay back. 601 00:30:02,197 --> 00:30:05,232 [onlookers talking] 602 00:30:05,233 --> 00:30:07,769 [man] Oh, no! 603 00:30:11,539 --> 00:30:15,409 [Jackson] Before we could adjust in any measure 604 00:30:15,410 --> 00:30:19,380 to Dr. King's assassination, April 4th, 1968, 605 00:30:19,381 --> 00:30:23,317 Robert Kennedy killed June the 5th in Los Angeles. 606 00:30:23,318 --> 00:30:27,188 It just left us pained and hurt, 607 00:30:27,189 --> 00:30:30,457 as if all hope had been lost. 608 00:30:30,458 --> 00:30:33,026 We were numb. 609 00:30:33,027 --> 00:30:37,498 610 00:30:37,499 --> 00:30:41,968 [Hugh Hefner] Soon, that grief turned to anger. 611 00:30:41,969 --> 00:30:46,607 [Strawbs] In the early dawn the Bishop's men 612 00:30:46,608 --> 00:30:49,042 Shivered in the damp 613 00:30:49,043 --> 00:30:52,346 Who prayed that wives and families 614 00:30:52,347 --> 00:30:56,917 Might see them once again 615 00:30:56,918 --> 00:30:59,787 616 00:31:02,590 --> 00:31:04,325 [Eisenbach] In the summer of '68, 617 00:31:04,326 --> 00:31:07,494 the fear and anxiety of the long hot summer, 618 00:31:07,495 --> 00:31:12,133 you had all of the issues and all of the anger 619 00:31:12,134 --> 00:31:15,068 that had been building up. 620 00:31:15,069 --> 00:31:17,638 It turns into absolute mayhem. 621 00:31:17,639 --> 00:31:20,307 [Strawbs] The ground mist hid the patrol's approach 622 00:31:20,308 --> 00:31:22,609 As they drew close enough to show 623 00:31:22,610 --> 00:31:25,912 [Hugh Hefner] It was a time of revolution and some of it was violent. 624 00:31:25,913 --> 00:31:28,882 It was a time of questioning old mores and values. 625 00:31:28,883 --> 00:31:30,851 [Strawbs] Of pure white sand 626 00:31:30,852 --> 00:31:34,054 It was questioning a lot of the fundamental views 627 00:31:34,055 --> 00:31:36,257 that people saw were hurtful. 628 00:31:36,258 --> 00:31:39,193 [Strawbs] At evensong both camps reviewed 629 00:31:39,194 --> 00:31:41,528 Their sad depleted ranks 630 00:31:41,529 --> 00:31:45,899 [Hugh Hefner] To make matters worse, by the summer of 1968, 631 00:31:45,900 --> 00:31:48,835 the Vietnam War was spiraling out of control. 632 00:31:48,836 --> 00:31:53,140 [Strawbs] Gave God their grateful thanks 633 00:31:53,141 --> 00:31:57,378 634 00:31:57,379 --> 00:32:01,582 [President Johnson] Even while the search for peace was going on, 635 00:32:01,583 --> 00:32:04,485 North Vietnam rushed their preparations 636 00:32:04,486 --> 00:32:08,722 for a savage assault on the people, 637 00:32:08,723 --> 00:32:09,956 the government, 638 00:32:09,957 --> 00:32:13,059 and the allies of South Vietnam. 639 00:32:13,060 --> 00:32:15,529 [Hugh Hefner] The North Vietnamese launched 640 00:32:15,530 --> 00:32:17,364 their most brutal campaign yet 641 00:32:17,365 --> 00:32:19,166 against American troops, 642 00:32:19,167 --> 00:32:21,702 a series of surprise bomb attacks 643 00:32:21,703 --> 00:32:25,873 that would come to be known as the Tet Offensive. 644 00:32:27,675 --> 00:32:29,743 [male newscaster] The Viet Cong simultaneously attacked 645 00:32:29,744 --> 00:32:33,247 just about every major city and town in South Vietnam, 646 00:32:33,248 --> 00:32:34,681 and it was a new war. 647 00:32:34,682 --> 00:32:37,718 [Hugh Hefner] After over a decade of war, 648 00:32:37,719 --> 00:32:41,388 nearly 20,000 American soldiers had been killed 649 00:32:41,389 --> 00:32:44,891 and it seemed there was no end in sight. 650 00:32:44,892 --> 00:32:48,429 651 00:32:48,430 --> 00:32:50,130 Just hoping to stay alive from day to day. 652 00:32:50,131 --> 00:32:52,132 Everybody just wants to go back home and go to school. 653 00:32:52,133 --> 00:32:53,400 That's about it. 654 00:32:53,401 --> 00:32:54,835 [reporter] Have you lost any friends? 655 00:32:54,836 --> 00:32:57,438 Quite a few. We lost one the other day. 656 00:32:57,439 --> 00:32:59,840 This whole thing stinks, really. 657 00:32:59,841 --> 00:33:02,175 [gunfire] 658 00:33:02,176 --> 00:33:07,215 659 00:33:11,286 --> 00:33:14,221 [Hugh Hefner] But as strongly as Playboy opposed the war 660 00:33:14,222 --> 00:33:16,957 in the pages of the magazine, 661 00:33:16,958 --> 00:33:21,662 we knew many of our readers were stationed overseas, 662 00:33:21,663 --> 00:33:24,398 and we wanted to do what we could to help. 663 00:33:24,399 --> 00:33:27,701 [The Grass Roots] One, two, three, four sha la la la la la 664 00:33:27,702 --> 00:33:29,770 [Hugh Hefner] We teamed up with the USO, 665 00:33:29,771 --> 00:33:34,140 sending our 1965 Playmate of the Year, Jo Collins, 666 00:33:34,141 --> 00:33:36,109 to visit the soldiers. 667 00:33:36,110 --> 00:33:38,512 [Merv Griffin] Miss Jo Collins, ladies and gentlemen. 668 00:33:38,513 --> 00:33:40,314 [cheers and applause] 669 00:33:40,315 --> 00:33:44,785 So, Lieutenant Jack Price of the 173rd Airborne Brigade 670 00:33:44,786 --> 00:33:46,720 in Vietnam sent a letter to Hugh Hefner, 671 00:33:46,721 --> 00:33:48,322 saying that him and his company 672 00:33:48,323 --> 00:33:51,858 wanted to chip in $150 to have the Playmate of the Year 673 00:33:51,859 --> 00:33:53,760 deliver a lifetime subscription, 674 00:33:53,761 --> 00:33:56,763 so we flew over to Saigon and delivered it. 675 00:33:56,764 --> 00:33:58,732 Isn't that a sweet story? 676 00:33:58,733 --> 00:34:00,200 [applause] 677 00:34:00,201 --> 00:34:02,536 [The Grass Roots] Two, three, four 678 00:34:02,537 --> 00:34:04,971 Sha la la la la la live for today 679 00:34:04,972 --> 00:34:08,041 [Hugh Hefner] It was a uniquely Playboy way to build morale, 680 00:34:08,042 --> 00:34:10,277 and while it wasn't going to bring them home, 681 00:34:10,278 --> 00:34:12,813 I hoped it could at least brighten the mood 682 00:34:12,814 --> 00:34:15,582 of the men fighting for our country, even momentarily. 683 00:34:15,583 --> 00:34:17,484 [The Grass Roots] Sha la la la la la live for today 684 00:34:17,485 --> 00:34:19,721 Live for today 685 00:34:22,524 --> 00:34:24,825 [Hugh Hefner] Also, we thought it would be fun 686 00:34:24,826 --> 00:34:28,061 to have two floors and see how that opens up the space. 687 00:34:28,062 --> 00:34:31,698 [Hugh Hefner] 1968 had been a year of chaos. 688 00:34:31,699 --> 00:34:34,768 It was clear that Americans had grown disheartened 689 00:34:34,769 --> 00:34:38,339 by what they were seeing on TV, 690 00:34:38,340 --> 00:34:40,140 so I came up with an idea 691 00:34:40,141 --> 00:34:43,276 that could help lift the mood a little... 692 00:34:43,277 --> 00:34:46,112 693 00:34:46,113 --> 00:34:50,451 bringing Playboy back to television. 694 00:34:50,452 --> 00:34:52,919 My last TV show, Playboy's Penthouse, 695 00:34:52,920 --> 00:34:56,122 had lasted two seasons and brought together 696 00:34:56,123 --> 00:34:59,560 some of the best names in jazz and culture, 697 00:34:59,561 --> 00:35:02,829 but Playboy had changed throughout the past decade 698 00:35:02,830 --> 00:35:05,699 and I wanted a new generation to experience 699 00:35:05,700 --> 00:35:08,702 the lifestyle for themselves. 700 00:35:08,703 --> 00:35:11,472 On this new show, I would invite guests 701 00:35:11,473 --> 00:35:12,973 from all walks of life 702 00:35:12,974 --> 00:35:15,709 that could appeal to our younger audience. 703 00:35:15,710 --> 00:35:18,579 But I knew if I wanted to get the biggest names, 704 00:35:18,580 --> 00:35:20,881 I couldn't stay in Chicago, 705 00:35:20,882 --> 00:35:24,951 so I set my sights on Los Angeles. 706 00:35:24,952 --> 00:35:27,954 What can you see with your ear on ground 707 00:35:27,955 --> 00:35:30,156 Try to lift up your feet, girl 708 00:35:30,157 --> 00:35:32,659 And take a look around oh let me see you... 709 00:35:32,660 --> 00:35:35,261 [Hugh Hefner] For years, Hollywood had been synonymous 710 00:35:35,262 --> 00:35:38,499 with the film industry, 711 00:35:38,500 --> 00:35:40,434 but the city was also becoming 712 00:35:40,435 --> 00:35:42,369 a major culture center for art, 713 00:35:42,370 --> 00:35:44,838 music, and now television. 714 00:35:44,839 --> 00:35:47,808 Yeah, your mind is... 715 00:35:47,809 --> 00:35:50,611 [Hugh Hefner] Shows like Laugh-In, 716 00:35:50,612 --> 00:35:53,414 The Smothers Brothers, 717 00:35:53,415 --> 00:35:55,048 and The Carol Burnett Show 718 00:35:55,049 --> 00:35:57,884 represented a changing culture, 719 00:35:57,885 --> 00:36:01,121 and I knew Playboy would fit right in. 720 00:36:01,122 --> 00:36:02,155 Hey 721 00:36:02,156 --> 00:36:06,628 722 00:36:09,564 --> 00:36:12,132 [Hugh Hefner] In 1969, we signed a deal 723 00:36:12,133 --> 00:36:15,135 to film 26 episodes of a new show 724 00:36:15,136 --> 00:36:16,970 at CBS Television City. 725 00:36:16,971 --> 00:36:19,640 We'd call it Playboy After Dark. 726 00:36:19,641 --> 00:36:22,375 [director] All right, stand by. Quiet. Shh! 727 00:36:22,376 --> 00:36:23,644 Playboy After Dark. 728 00:36:23,645 --> 00:36:26,813 Airdate TBA. Take one. 729 00:36:26,814 --> 00:36:28,749 Hi, I'm Hugh Hefner, 730 00:36:28,750 --> 00:36:30,417 your host on a weekly series 731 00:36:30,418 --> 00:36:32,385 of swinging parties called Playboy After Dark. 732 00:36:32,386 --> 00:36:34,387 The great names of show business will perform, 733 00:36:34,388 --> 00:36:36,923 and I hope you'll be able to be part of the scene. 734 00:36:36,924 --> 00:36:39,593 [Hugh Hefner] As soon as I arrived in Los Angeles, 735 00:36:39,594 --> 00:36:42,529 we immediately started shooting. 736 00:36:42,530 --> 00:36:44,364 [announcer] It's nighttime fun and games 737 00:36:44,365 --> 00:36:48,101 on Playboy After Dark, and the action is wild. 738 00:36:48,102 --> 00:36:53,740 739 00:36:53,741 --> 00:36:55,676 [Brett Ratner] Hef always believed in 740 00:36:55,677 --> 00:36:58,979 and always knew the power of the television. 741 00:36:58,980 --> 00:37:00,380 742 00:37:00,381 --> 00:37:02,549 He had a real understanding 743 00:37:02,550 --> 00:37:04,951 of youth culture and pop culture. 744 00:37:04,952 --> 00:37:08,221 [laughter] 745 00:37:08,222 --> 00:37:10,557 [Hugh Hefner] It seemed like the pent-up energy 746 00:37:10,558 --> 00:37:12,693 everyone had shared over the last few years 747 00:37:12,694 --> 00:37:14,160 was ready to explode 748 00:37:14,161 --> 00:37:16,830 into something new and different. 749 00:37:16,831 --> 00:37:19,701 750 00:37:25,406 --> 00:37:27,474 [laughter] 751 00:37:27,475 --> 00:37:28,775 Who gets the espresso? 752 00:37:28,776 --> 00:37:30,611 [squeals and laughter] 753 00:37:30,612 --> 00:37:33,747 [both screaming] 754 00:37:33,748 --> 00:37:37,484 He had people from all walks of life on the show, 755 00:37:37,485 --> 00:37:41,154 whether they were entertainers or thinkers. 756 00:37:41,155 --> 00:37:44,024 He mixed all kinds of people 757 00:37:44,025 --> 00:37:46,960 and it was just an interesting show. 758 00:37:46,961 --> 00:37:48,495 [Rex Reed] First, I want to say 759 00:37:48,496 --> 00:37:50,430 that I'm gonna come back on this show often, 760 00:37:50,431 --> 00:37:52,132 because it's the first show I've ever been on in my life 761 00:37:52,133 --> 00:37:53,867 where I can plug a book and get zonked 762 00:37:53,868 --> 00:37:55,368 all at the same time. 763 00:37:55,369 --> 00:37:56,937 [laughter] 764 00:37:56,938 --> 00:38:00,140 [Hugh Hefner] This generation was tuning in. 765 00:38:00,141 --> 00:38:01,274 We even paid tribute 766 00:38:01,275 --> 00:38:03,009 to the psychedelic drug culture, 767 00:38:03,010 --> 00:38:05,145 inviting bands like The Grateful Dead 768 00:38:05,146 --> 00:38:06,547 to appear show. 769 00:38:06,548 --> 00:38:10,116 Boogie down until the end 770 00:38:10,117 --> 00:38:12,986 [Jason Buhrmester] The magazine had a core DNA to it 771 00:38:12,987 --> 00:38:17,157 that could adapt to culture, could adapt to, you know, 772 00:38:17,158 --> 00:38:20,093 an America that had changed rapidly for years 773 00:38:20,094 --> 00:38:22,963 and still be relevant and find new ways to be relevant. 774 00:38:22,964 --> 00:38:28,769 And I think that's what helped Playboy endure for so long. 775 00:38:28,770 --> 00:38:32,038 [Hugh Hefner] Playboy After Dark became an instant success 776 00:38:32,039 --> 00:38:34,941 and gave our readers a weekly opportunity 777 00:38:34,942 --> 00:38:36,476 to forget about the problems 778 00:38:36,477 --> 00:38:39,813 of their daily life, 779 00:38:39,814 --> 00:38:41,381 but I had no idea 780 00:38:41,382 --> 00:38:45,051 what the show was about to give me. 781 00:38:45,052 --> 00:38:47,187 Because on that very set, 782 00:38:47,188 --> 00:38:49,723 among the dozens of beautiful women 783 00:38:49,724 --> 00:38:51,992 and celebrity guests, 784 00:38:51,993 --> 00:38:56,129 I was about to meet the love of my life. 785 00:38:56,130 --> 00:38:59,000 786 00:39:00,902 --> 00:39:04,671 [woman] Every little movement 787 00:39:04,672 --> 00:39:09,009 Every motion of your hips 788 00:39:09,010 --> 00:39:11,845 I feel the compulsion 789 00:39:11,846 --> 00:39:17,517 To pull you to my sweet lips 790 00:39:17,518 --> 00:39:21,622 Is it a black magic spell 791 00:39:21,623 --> 00:39:24,758 You put me under? 792 00:39:24,759 --> 00:39:28,428 This miracle moment 793 00:39:28,429 --> 00:39:32,633 Never let it end 794 00:39:32,634 --> 00:39:36,637 Every little movement 795 00:39:36,638 --> 00:39:40,707 Is beyond improvement 796 00:39:40,708 --> 00:39:43,343 You are the magician 797 00:39:43,344 --> 00:39:48,448 I've been wishing for forever 798 00:39:48,449 --> 00:39:52,552 Every little movement 799 00:39:52,553 --> 00:39:56,624 Every little movement 800 00:39:56,625 --> 00:40:01,625 - Synced and corrected by chamallow - - www.addic7ed.com - 801 00:40:01,675 --> 00:40:06,225 Repair and Synchronization by Easy Subtitles Synchronizer 1.0.0.0 59183

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