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The conditions of use are going to have a big effect on your map design.
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So, things like lighting,
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where is your map going to be viewed in terms of lighting?
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Is it going to be backlight?
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Is it going to have a light on the front of it?
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Is it going to be in a book?
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Is it going to be on a screen?
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If you have low lighting conditions,
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you may want to use brighter colors,
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then you would use otherwise.
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If it's going to be on-screen,
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that's another case where you might want to use brighter colors.
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So for example, if it's going to be used in Powerpoint,
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it depends on the lighting in the room,
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that could have an effect on whether the brightness of the bulb on the projector.
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I've had this problem myself before where I've designed a really nice map or
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at least I think it is with these kind of muted pastel colors,
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and then I take it into a classroom, and put it up,
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and half the contrast is gone and people can't really see the colors very well.
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Then, its complete failure as a map because you can't see the colors in it.
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So I like, "Okay, fine," and I go back and the next time I do it,
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I punch up those colors,
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increase the contrast, make them a bit darker so that
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maybe in that particular situation it'll be more obvious to somebody.
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Those wouldn't be the same colors I would use necessarily in print though.
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So, those conditions will make a big difference, they do matter.
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Viewing distance is also super important.
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If it's in a book, someone's going to be viewing your map from a few inches away.
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If it's going to be shown in a shopping mall for example,
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or you might have people looking at your map from a few feet away.
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Yes, the map will probably be larger,
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but you have to take that into consideration or
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if it's going to be say a poster at a conference,
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or it's going to be on a billboard or whatever it happens to be,
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that distance will really matter.
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Which reminds me of a time,
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not that long ago when I was in a mall that had never been in before,
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and I was looking around,
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I was hungry, I wanted a muffin.
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So, I found a map for the mall.
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Was this sort of fancy, digital,
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interactive map, so I thought,
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okay, this will help me find my muffin.
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Right? So I went up there,
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and I have to search by the type of store.
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I had to put in food, restaurants.
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A bunch of them came up, and it zoomed in,
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and I was trying to find the location,
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and it changed to display, and the map got bigger.
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So I'm sitting there trying to figure this out.
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It was not that intuitive to begin with I have to say.
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Then, I realized that there was a guy behind me waiting to use the map.
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So, to me that's actually a bad map design,
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is that, it's one person at a time.
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If you're in a mall, often they'll be say,
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two or three or more people, all standing.
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They don't know each other. Standing and trying to figure out,
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where's the drugstore? Where's the clothing store?
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Or whatever, and they can all access
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that information simultaneously with just a good old fashioned static map.
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In this case, they tried to make one that was searchable,
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interactive, dynamic, and you can zoom in and out.
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But then it becomes useful to one person at a time,
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and so I had to finish what I was doing so that the next person could then use that map.
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So, part of that is conditions of use,
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and that the fact that I'm standing further back,
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or closer to what I'm interacting with it,
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actually will affect whether one person can use it or more people can use it.
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In the end, I had to say,
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as much as I like technology,
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and I wanted to think this was a good thing it felt like it was a bit of a map fail.
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Yes, let's all have a little fun with our PowerPoint cliparts.
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You got to stick it in here once in a while, right? Have a little fun.
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The technical limits in terms of design controls,
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what we're talking about are things like,
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if it's going to be printed,
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what's the quality of the printer?
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The quality of the paper?
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The size of the output?
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Whether it's color versus black and white?
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If it's a digital display,
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is it going to be seen on a phone?
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A tablet? A desktop?
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A laptop? All of the above?
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Is it going to be a dynamic display that's adaptive?
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So that if somebody changes it from landscape to portrait,
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the map will change with it?
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All of these things have to be taken into consideration,
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and certainly with a printer,
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is it going to be an inkjet printer?
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Or a laser printer?
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Or an offset printer?
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Which vary wildly in terms of the price of the equipment,
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but also the price of the printing.
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One time I was making a map when I was
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consulting for a clients where it was going to be a big wall map,
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a big poster map.
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The final print one was going to cost I think it was about $3000 to print it.
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They we're going to get I think, I can't remember what it was for that maybe,
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500 copies or a thousand copies or something.
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So, it was super important that I made sure there were
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no mistakes on that map before it got sent to the printer.
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It was a high-quality printer,
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it was being done at a publishing house.
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I was really excited about the fact that I was going to
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be able to use such a great printer,
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but it's definitely had an effect on the design I was using,
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and of course made me a little bit nervous as well. It turned okay though.
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They were happy with it. If your map is going to be shown on the Internet,
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that's the important too because it's not just the size of the display that's important,
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it's the size of the actual data that's being transmitted.
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So, if you have this big beautiful map that's whatever,
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100 megabytes or something,
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or it's in some format that's really slow then if somebody is using
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this say in a location that has really slow dial-up connections,
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they still exist in the world or even if it's say,
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3G versus LTE or whatever the latest fastest connection is for a phone,
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that will make a big difference.
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It doesn't matter how great your map is.
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If it's too slow for somebody to access it,
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they won't bother, and then you've completely failed in terms of your map design.
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So that is something you have to take into account.10169
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