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1
00:00:02,061 --> 00:00:04,295
- Imagine a forest.
2
00:00:04,295 --> 00:00:06,028
You're chopping wood,
3
00:00:06,028 --> 00:00:07,995
immersed in nature,
4
00:00:07,995 --> 00:00:10,961
removed from
the oppressive modern world.
5
00:00:10,961 --> 00:00:16,195
Pure, organic
salt, sweat, and hops.
6
00:00:16,195 --> 00:00:17,628
You reach for a brew,
7
00:00:17,628 --> 00:00:18,961
but you don't want
a regular beer
8
00:00:18,961 --> 00:00:20,828
brewed by soulless machines.
9
00:00:20,828 --> 00:00:23,561
You want something
crafted by hand,
10
00:00:23,561 --> 00:00:26,661
because you're unique,
different from other people.
11
00:00:26,661 --> 00:00:28,595
Better.
You're a special man.
12
00:00:28,595 --> 00:00:30,795
Imagine the heart and soul
of a 1,000-year-old tree.
13
00:00:30,795 --> 00:00:32,661
Imagine an apple
that tastes like God.
14
00:00:32,661 --> 00:00:34,561
Imagine the Patriot Act
never existed.
15
00:00:34,561 --> 00:00:37,795
Imagine true freedom.
Congrats.
16
00:00:37,795 --> 00:00:40,795
You've now imagined
Matt's Brew.
17
00:00:40,795 --> 00:00:41,828
Imagine an eagle.
18
00:00:41,828 --> 00:00:45,228
Because beer can be better.
19
00:00:45,228 --> 00:00:46,828
So what'd you think?
20
00:00:46,828 --> 00:00:49,395
- I think brewing your own beer
is a sign of a lost person.
21
00:00:49,395 --> 00:00:52,161
- Jake, it's me inside
this bottle,
22
00:00:52,161 --> 00:00:54,695
and I want you to taste me.
23
00:00:54,695 --> 00:00:57,461
- No, I don't like beer.
24
00:00:57,461 --> 00:01:02,228
- I don't like beer either,
but this is craft brew.
25
00:01:02,228 --> 00:01:04,928
- You are acting
like a frat guy.
26
00:01:04,928 --> 00:01:07,861
- Craft brew is a rebellion
against frat culture.
27
00:01:07,861 --> 00:01:09,861
- No means no!
28
00:01:09,861 --> 00:01:11,795
- No!
[echoes]
29
00:01:11,795 --> 00:01:13,628
My brew...
30
00:01:13,628 --> 00:01:16,628
[rock music]
31
00:01:16,628 --> 00:01:23,561
♪ ♪
32
00:01:33,395 --> 00:01:35,961
- The infamous graffiti artist
known as TradeMarq
33
00:01:35,961 --> 00:01:37,528
has struck again.
34
00:01:37,528 --> 00:01:40,361
We may not know his identity,
but we certainly know his work.
35
00:01:40,361 --> 00:01:41,828
He's lambasted businesses
36
00:01:41,828 --> 00:01:43,595
and governments
across the world
37
00:01:43,595 --> 00:01:46,195
with his satirical street art
and subversive epigrams.
38
00:01:46,195 --> 00:01:47,661
TradeMarq has been referred to
39
00:01:47,661 --> 00:01:49,961
as the faceless face
of counterculture.
40
00:01:49,961 --> 00:01:52,561
His latest target?
Hampton DeVille.
41
00:01:52,561 --> 00:01:53,928
Last night, TradeMarq tagged
42
00:01:53,928 --> 00:01:55,795
their Midwest
corporate headquarters
43
00:01:55,795 --> 00:01:58,028
in solidarity with the protest
over Hampton DeVille's
44
00:01:58,028 --> 00:02:00,528
controversial use
of super fracking.
45
00:02:00,528 --> 00:02:04,161
Super fracking pulls
15% more oil out of bedrock,
46
00:02:04,161 --> 00:02:07,161
while poisoning groundwater
for 12 square miles.
47
00:02:07,161 --> 00:02:09,028
This has prompted
a fierce backlash.
48
00:02:09,028 --> 00:02:10,661
[indistinct clamoring]
49
00:02:10,661 --> 00:02:13,861
[distorted rock music]
50
00:02:13,861 --> 00:02:16,795
[indistinct clamoring]
51
00:02:19,161 --> 00:02:22,161
[tense music]
52
00:02:22,161 --> 00:02:25,795
♪
53
00:02:25,795 --> 00:02:28,028
[baby cries]
54
00:02:28,028 --> 00:02:30,061
[gunshot]
55
00:02:30,061 --> 00:02:31,928
- [bleep] Hampton DeVille!
56
00:02:31,928 --> 00:02:38,928
♪
57
00:02:43,861 --> 00:02:46,395
- Can you believe TradeMarq
tagged the building we work in?
58
00:02:46,395 --> 00:02:49,328
He was actually here.
He's my favorite artist.
59
00:02:49,328 --> 00:02:51,095
- So you're a part of
the craft beer movement,
60
00:02:51,095 --> 00:02:53,128
and now you're telling me
you think street art is cool.
61
00:02:53,128 --> 00:02:55,095
Let me guess,
you're also into vinyl.
62
00:02:55,095 --> 00:02:56,428
- Yeah, well,
the sound is warmer.
63
00:02:56,428 --> 00:02:58,361
- Street art lost
all its integrity years ago.
64
00:02:58,361 --> 00:03:00,028
It got co-opted
and commercialized,
65
00:03:00,028 --> 00:03:01,528
just like the presidency.
66
00:03:01,528 --> 00:03:08,461
♪
67
00:03:13,595 --> 00:03:15,095
- On my way into work today,
68
00:03:15,095 --> 00:03:18,528
a protester threw
a mango smoothie at me.
69
00:03:18,528 --> 00:03:22,795
Now, this 24-ounce smoothie
was purchased from Smiley Juice,
70
00:03:22,795 --> 00:03:24,561
a quick-service
health food retailer
71
00:03:24,561 --> 00:03:29,428
that happens to be
a subsidiary of Hampton DeVille.
72
00:03:29,428 --> 00:03:31,495
That protester
may not have known it,
73
00:03:31,495 --> 00:03:33,795
but he's our customer.
74
00:03:33,795 --> 00:03:36,595
I look out there,
and do you know what I see?
75
00:03:36,595 --> 00:03:38,328
- [whispers] People I've muted
on social media.
76
00:03:38,328 --> 00:03:44,028
- I see an untapped market.
77
00:03:44,028 --> 00:03:46,795
Protesters are hypocrites.
78
00:03:46,795 --> 00:03:49,228
Oh, they hate corporations,
79
00:03:49,228 --> 00:03:51,995
but they love buying the things
that corporations make
80
00:03:51,995 --> 00:03:53,795
with their mommy's credit card.
81
00:03:53,795 --> 00:03:57,161
And we are going to turn
these anarchists into customers.
82
00:03:57,161 --> 00:03:59,995
But first,
I want to meet TradeMarq.
83
00:03:59,995 --> 00:04:03,128
- Oh, uh, with all due respect,
Mr. DeVille,
84
00:04:03,128 --> 00:04:06,328
TradeMarq is impossible to find.
85
00:04:06,328 --> 00:04:08,528
- Nobody has ever seen
his actual face before,
86
00:04:08,528 --> 00:04:11,661
except for maybe his mom,
but nobody knows who his mom is.
87
00:04:11,661 --> 00:04:13,461
- Just find him.
- Got it.
88
00:04:13,461 --> 00:04:15,228
- Oh, in the meantime,
89
00:04:15,228 --> 00:04:17,895
get a Hampton DeVille
food truck down there.
90
00:04:17,895 --> 00:04:20,428
Idiots love food trucks.
91
00:04:20,428 --> 00:04:22,561
♪
92
00:04:22,561 --> 00:04:25,428
- This food truck is awesome.
They have Sriracha mayo.
93
00:04:25,428 --> 00:04:27,395
- [groans]
I'd bathe in Sriracha mayo
94
00:04:27,395 --> 00:04:30,028
is I wasn't so afraid of
what it would do to my privates.
95
00:04:30,028 --> 00:04:32,628
- How did people even survive
before Sriracha mayo?
96
00:04:32,628 --> 00:04:35,028
- Sriracha mayo!
- This line is ridiculous.
97
00:04:35,028 --> 00:04:36,395
Can we please
just go to Chili's?
98
00:04:36,395 --> 00:04:37,561
- Jake, come on.
99
00:04:37,561 --> 00:04:39,128
There's a real energy
out here, okay?
100
00:04:39,128 --> 00:04:41,061
We're a part of something.
- No, we are not.
101
00:04:41,061 --> 00:04:43,095
These people have no idea
what they're talking about.
102
00:04:43,095 --> 00:04:44,628
They're protesting oil,
103
00:04:44,628 --> 00:04:46,795
but they drove their cars
to get here, which run on oil.
104
00:04:46,795 --> 00:04:48,061
Or they rode their bikes.
Bikes have gears.
105
00:04:48,061 --> 00:04:49,661
Oil.
Their phones? Oil.
106
00:04:49,661 --> 00:04:50,795
Their hair?
Oil.
107
00:04:50,795 --> 00:04:52,628
- Oh, my God, is that Richard?
108
00:04:52,628 --> 00:04:55,795
- What are you tools
of the oppressors doing here?
109
00:04:55,795 --> 00:04:56,961
- We're buying overrated,
overpriced food
110
00:04:56,961 --> 00:04:58,561
cooked in a truck.
How are you?
111
00:04:58,561 --> 00:05:01,795
- I read an Internet article
on super fracking, and it's bad.
112
00:05:01,795 --> 00:05:04,261
You people should be ashamed
to work for Hampton DeVille.
113
00:05:04,261 --> 00:05:06,695
I was, which is why I quit.
114
00:05:06,695 --> 00:05:09,061
- You were fired.
I did your exit interview.
115
00:05:09,061 --> 00:05:10,395
- I actually agree with you.
116
00:05:10,395 --> 00:05:11,795
I don't like
corporate stuff either.
117
00:05:11,795 --> 00:05:13,595
That's why I started
brewing my own beer.
118
00:05:13,595 --> 00:05:15,161
Here, have one.
119
00:05:15,161 --> 00:05:16,795
[distant protestors chanting]
120
00:05:16,795 --> 00:05:19,928
No!
[echoes]
121
00:05:19,928 --> 00:05:22,928
[suspenseful music]
122
00:05:22,928 --> 00:05:27,961
♪
123
00:05:27,961 --> 00:05:29,795
[distant dogs barking]
124
00:05:29,795 --> 00:05:31,161
- [sighs]
125
00:05:31,161 --> 00:05:37,061
♪
126
00:05:37,061 --> 00:05:39,195
I'm here to see TradeMarq.
127
00:05:39,195 --> 00:05:41,428
He's expecting me.
128
00:05:41,428 --> 00:05:45,095
♪
129
00:05:45,095 --> 00:05:46,995
You've vandalized my company,
130
00:05:46,995 --> 00:05:48,595
you've insulted me personally,
131
00:05:48,595 --> 00:05:52,995
and you've incited a protest
against everything I stand for.
132
00:05:52,995 --> 00:05:57,495
But I don't want
to be your enemy.
133
00:05:57,495 --> 00:06:00,528
You represent
the counterculture.
134
00:06:00,528 --> 00:06:02,695
What I bring to you today
is a counteroffer
135
00:06:02,695 --> 00:06:05,828
to the counterculture,
a partnership.
136
00:06:05,828 --> 00:06:08,895
You design a line of
anti-Hampton DeVille products,
137
00:06:08,895 --> 00:06:13,295
and we handle the manufacturing
and distribution.
138
00:06:13,295 --> 00:06:15,995
♪
139
00:06:15,995 --> 00:06:18,461
- Huh.
Maybe.
140
00:06:18,461 --> 00:06:20,061
Jill, what do you think?
141
00:06:20,061 --> 00:06:23,595
- I think being anti-brand
is really on-brand for you.
142
00:06:23,595 --> 00:06:25,861
Hampton DeVille
is particularly evil,
143
00:06:25,861 --> 00:06:27,995
and that works to our advantage.
144
00:06:27,995 --> 00:06:30,795
- Uh-huh.
Harold, any concerns?
145
00:06:30,795 --> 00:06:32,228
- Honestly, I hear Kanye West
146
00:06:32,228 --> 00:06:34,861
recently signed a partnership
with Monsanto,
147
00:06:34,861 --> 00:06:37,428
so I think we're living in
a brave new world.
148
00:06:37,428 --> 00:06:40,195
I don't imagine any backlash.
149
00:06:40,195 --> 00:06:42,695
- I spent the last decade
sneaking around at night,
150
00:06:42,695 --> 00:06:44,461
climbing buildings,
and evading cops,
151
00:06:44,461 --> 00:06:46,861
and can I be honest with you?
152
00:06:46,861 --> 00:06:48,295
I'm tired.
153
00:06:48,295 --> 00:06:49,795
I think a more structured
work environment
154
00:06:49,795 --> 00:06:51,695
might be good for me.
155
00:06:51,695 --> 00:06:54,695
[distorted rock music]
156
00:06:54,695 --> 00:06:57,095
♪ ♪
157
00:06:57,095 --> 00:07:00,995
[screaming, clamoring]
158
00:07:00,995 --> 00:07:02,561
- Get the Executive!
159
00:07:02,561 --> 00:07:04,195
[dramatic music]
160
00:07:04,195 --> 00:07:06,028
[screaming, clamoring]
161
00:07:06,028 --> 00:07:07,828
- [grunts]
No! No!
162
00:07:07,828 --> 00:07:10,595
No! No! Please!
163
00:07:10,595 --> 00:07:13,095
No! No! No!
164
00:07:13,095 --> 00:07:15,828
♪
165
00:07:15,828 --> 00:07:18,495
And that's what plays
in my brain on a constant loop.
166
00:07:18,495 --> 00:07:20,128
- Super fracking is my baby,
167
00:07:20,128 --> 00:07:21,795
and they want to
make my baby illegal.
168
00:07:21,795 --> 00:07:23,261
If those protesters break in,
169
00:07:23,261 --> 00:07:25,361
I am going to come at them
like one of those moms
170
00:07:25,361 --> 00:07:27,428
that lifts an entire car
to save her kid.
171
00:07:27,428 --> 00:07:28,595
- Whenever those moms do that,
172
00:07:28,595 --> 00:07:30,161
I get so worried
about their backs.
173
00:07:30,161 --> 00:07:31,395
- Mm.
[elevator bell dings]
174
00:07:31,395 --> 00:07:34,395
[ominous music]
175
00:07:34,395 --> 00:07:36,561
♪ ♪
176
00:07:36,561 --> 00:07:38,495
- Hey, do you guys know where
the 2:00 p.m. pitch meeting is?
177
00:07:41,661 --> 00:07:43,028
[protesters chanting]
178
00:07:43,028 --> 00:07:45,395
- So, anyway,
she didn't want to try my brew.
179
00:07:45,395 --> 00:07:46,495
And then we watched
a documentary
180
00:07:46,495 --> 00:07:47,995
about the top ten genocides,
181
00:07:47,995 --> 00:07:50,428
and sat on opposite sides
of the couch, and did not kiss.
182
00:07:50,428 --> 00:07:53,395
It was the best date I've had
in a really long time.
183
00:07:53,395 --> 00:07:55,661
- Well, it's good you're putting
yourself out there.
184
00:07:55,661 --> 00:07:58,595
- [humming]
185
00:08:00,561 --> 00:08:03,495
Oh, brews in the office.
Hell yeah.
186
00:08:07,295 --> 00:08:09,528
Ah.
187
00:08:09,528 --> 00:08:12,295
Hey,
you're the guy from this beer.
188
00:08:12,295 --> 00:08:14,895
Ha.
- You're TradeMarq.
189
00:08:14,895 --> 00:08:16,228
- Allegedly.
190
00:08:16,228 --> 00:08:18,528
I mean, I'm wearing a mask.
- [chuckles]
191
00:08:18,528 --> 00:08:20,961
- We're all wearing masks
in our own way,
192
00:08:20,961 --> 00:08:22,361
if you really think about it.
193
00:08:22,361 --> 00:08:24,561
- Yeah.
- But, yeah, it's me, TradeMarq.
194
00:08:24,561 --> 00:08:25,961
- Hi, I'm Man--Matt.
195
00:08:25,961 --> 00:08:27,295
[chuckles]
I meant "Matt."
196
00:08:27,295 --> 00:08:28,328
Nobody's name's Man.
197
00:08:28,328 --> 00:08:29,628
- So you're a brewmaster?
198
00:08:29,628 --> 00:08:31,495
That is tight.
- Yeah.
199
00:08:31,495 --> 00:08:33,795
- I love hops.
- I-I love hops.
200
00:08:33,795 --> 00:08:35,695
I mean, IPAs are sort of
an acquired taste,
201
00:08:35,695 --> 00:08:37,128
but I've already acquired it,
202
00:08:37,128 --> 00:08:38,995
so that's kind of
where I'm at right now.
203
00:08:38,995 --> 00:08:40,428
- Yeah, man, cool.
204
00:08:40,428 --> 00:08:42,095
I'm designing a lot of
anti-corporate products
205
00:08:42,095 --> 00:08:43,895
for Hampton DeVille,
and today's my first day.
206
00:08:43,895 --> 00:08:45,561
Would you mind showing me
around the office?
207
00:08:45,561 --> 00:08:47,228
- Yeah, uh, I'll show you
anything you want.
208
00:08:47,228 --> 00:08:48,661
- Oh, great, lead the way.
209
00:08:48,661 --> 00:08:50,161
- It'd be--honestly,
it'd be a honor for me.
210
00:08:50,161 --> 00:08:51,461
Real--really cool to meet you,
211
00:08:51,461 --> 00:08:53,661
and you're a great person
that I like.
212
00:08:53,661 --> 00:08:56,261
- Well, I definitely hate
what just happened there.
213
00:08:56,261 --> 00:08:57,895
- He reminds me of
every guy I dated
214
00:08:57,895 --> 00:09:00,028
before I had self-esteem.
215
00:09:00,028 --> 00:09:01,328
- All right, so we're liking
216
00:09:01,328 --> 00:09:03,961
the "Corporations Are Evil"
coffee mugs
217
00:09:03,961 --> 00:09:05,861
and the "Stop Drilling" condoms.
218
00:09:05,861 --> 00:09:08,095
And we're all onboard
with the T-shirts that say
219
00:09:08,095 --> 00:09:10,295
"[bleep] Hampton DeVille"?
- I love it.
220
00:09:10,295 --> 00:09:12,795
[bleep] my company.
Ooh, that'll sell like crazy.
221
00:09:12,795 --> 00:09:16,061
- TradeMarq is such a sellout.
I mean, I am too,
222
00:09:16,061 --> 00:09:17,661
but he's not me,
so I hate him for it.
223
00:09:17,661 --> 00:09:20,395
- He's not a sellout.
The only way to beat the system
224
00:09:20,395 --> 00:09:22,261
is to turn the system
against itself.
225
00:09:22,261 --> 00:09:24,128
- And we got Frisbees
with my catchphrase,
226
00:09:24,128 --> 00:09:25,461
"The Only Way To Beat The System
227
00:09:25,461 --> 00:09:28,895
Is To Turn The System
Against Itself."
228
00:09:28,895 --> 00:09:30,295
- See?
229
00:09:30,295 --> 00:09:32,261
- Your entire personality
is stolen from a think piece.
230
00:09:32,261 --> 00:09:34,795
- Hey, what about
glow sticks and sack hacky?
231
00:09:34,795 --> 00:09:36,895
- Kate, amazing.
232
00:09:36,895 --> 00:09:39,228
You know, in my art,
I sometimes find
233
00:09:39,228 --> 00:09:41,695
it's the absolute worst ideas
234
00:09:41,695 --> 00:09:43,828
that make the most
gigantic flowers.
235
00:09:43,828 --> 00:09:45,461
- I have an idea.
236
00:09:45,461 --> 00:09:47,428
Uh, why don't we just turn this
whole protest into Coachella?
237
00:09:47,428 --> 00:09:48,995
We could book some shitty bands,
238
00:09:48,995 --> 00:09:51,461
charge $8 for a bottle of water
with TradeMarq's face on it,
239
00:09:51,461 --> 00:09:53,795
and hold a pillow down over
the face of artistic integrity.
240
00:09:53,795 --> 00:09:55,228
- That just reminded me
of something
241
00:09:55,228 --> 00:09:57,095
I've been wanting to bring up.
242
00:09:57,095 --> 00:09:59,261
Craft brew.
243
00:09:59,261 --> 00:10:00,528
- [sighs]
244
00:10:00,528 --> 00:10:01,928
- I don't know
if you guys know this,
245
00:10:01,928 --> 00:10:05,895
but Matt here is a brewmaster.
246
00:10:05,895 --> 00:10:06,895
- Uh...
[laughs]
247
00:10:06,895 --> 00:10:08,028
Yeah, uh, no.
248
00:10:08,028 --> 00:10:09,295
I mean, it's just a hobby
249
00:10:09,295 --> 00:10:11,228
that sort of completely
defines my identity.
250
00:10:11,228 --> 00:10:14,328
- Matt, why don't you tell
everyone here about your brew?
251
00:10:14,328 --> 00:10:17,595
- Oh, um...okay.
252
00:10:21,028 --> 00:10:22,961
Everybody close your eyes.
253
00:10:24,861 --> 00:10:27,961
Imagine you're in a forest,
254
00:10:27,961 --> 00:10:29,961
and you're chopping wood.
255
00:10:29,961 --> 00:10:32,728
You're chopping,
and you're chopping.
256
00:10:32,728 --> 00:10:34,661
You're chopping so hard.
257
00:10:34,661 --> 00:10:37,328
And why can't
you stop chopping?
258
00:10:37,328 --> 00:10:38,795
It seems like something
259
00:10:38,795 --> 00:10:40,261
that you could voluntarily
turn on and off,
260
00:10:40,261 --> 00:10:43,495
but here you are
just deforesting
261
00:10:43,495 --> 00:10:45,995
a natural habitat for animals
262
00:10:45,995 --> 00:10:49,328
that need these trees
way more than you do.
263
00:10:49,328 --> 00:10:51,795
And you feel at home
in the forest.
264
00:10:51,795 --> 00:10:53,361
And you never want
to leave there,
265
00:10:53,361 --> 00:10:55,528
because that's where
you make your brew.
266
00:10:55,528 --> 00:10:56,795
It's like a tree,
267
00:10:56,795 --> 00:10:59,561
crafted like God
would craft a tree,
268
00:10:59,561 --> 00:11:01,595
except you're a man
making beer.
269
00:11:01,595 --> 00:11:04,861
And what's God even have to do
with any of this anyway?
270
00:11:04,861 --> 00:11:06,028
Get out of here, God.
271
00:11:06,028 --> 00:11:07,328
What are you doing here
right now?
272
00:11:07,328 --> 00:11:08,795
Go back to Heaven,
where you belong.
273
00:11:08,795 --> 00:11:11,461
- [grunts]
- You like what people like.
274
00:11:11,461 --> 00:11:13,595
[intense squawking]
Oh, hi, bird.
275
00:11:13,595 --> 00:11:15,528
[gunshot]
[intense squawk]
276
00:11:18,061 --> 00:11:19,561
- Okay, pitch needs some work,
277
00:11:19,561 --> 00:11:22,795
but I got a gut feeling
about this concept.
278
00:11:22,795 --> 00:11:25,095
Let's get Matt's
craft brew recipe down to R&D,
279
00:11:25,095 --> 00:11:28,595
and start marketing it to
those protesters, huh?
280
00:11:28,595 --> 00:11:31,628
Matt, buddy,
you killed it in there.
281
00:11:33,895 --> 00:11:36,795
- [sharp exhale]
Wow, this feels good.
282
00:11:36,795 --> 00:11:37,961
For the first time in my life,
283
00:11:37,961 --> 00:11:39,795
somebody finally understands
my passion.
284
00:11:39,795 --> 00:11:42,161
- Matt, TradeMarq doesn't care
about you or your beer.
285
00:11:42,161 --> 00:11:43,595
He's clearly using you.
286
00:11:43,595 --> 00:11:45,795
- Jake, TradeMarq and I
understand each other,
287
00:11:45,795 --> 00:11:47,795
because unlike you,
we're artists.
288
00:11:47,795 --> 00:11:49,595
I'm gonna channel
all of your negativity and doubt
289
00:11:49,595 --> 00:11:50,828
into my brew.
290
00:11:50,828 --> 00:11:52,828
[distorted rock music]
291
00:11:52,828 --> 00:11:54,995
- Stop calling it "brew."
292
00:11:54,995 --> 00:11:58,195
- It is now the third week
of Hampton DeVille protests,
293
00:11:58,195 --> 00:12:00,461
and they're showing
no signs of slowing down.
294
00:12:00,461 --> 00:12:03,528
In solidarity with
this now nationwide movement,
295
00:12:03,528 --> 00:12:06,895
TradeMarq has released a line of
anti-Hampton DeVille products
296
00:12:06,895 --> 00:12:08,461
that are selling
as fast as you can s--
297
00:12:08,461 --> 00:12:10,361
- [bleep] Hampton DeVille!
298
00:12:10,361 --> 00:12:11,895
TradeMarq for President!
299
00:12:11,895 --> 00:12:14,295
But also the government
should be taken down!
300
00:12:14,295 --> 00:12:15,861
No more presidents!
301
00:12:15,861 --> 00:12:22,795
♪
302
00:12:24,161 --> 00:12:25,395
- ♪ Hey
303
00:12:25,395 --> 00:12:26,995
♪
304
00:12:26,995 --> 00:12:28,395
♪ Hey
305
00:12:28,395 --> 00:12:29,695
♪
306
00:12:29,695 --> 00:12:30,895
♪ Ho
307
00:12:30,895 --> 00:12:32,361
♪ ♪
308
00:12:32,361 --> 00:12:34,528
- Could I hang out with you
and TradeMarq sometime?
309
00:12:34,528 --> 00:12:36,595
I'd really like to
touch his mask.
310
00:12:36,595 --> 00:12:38,328
- A lot of people are trying to
hang out with us right now,
311
00:12:38,328 --> 00:12:39,961
but, um, I'll see what I can do.
312
00:12:39,961 --> 00:12:41,961
- [excited gasp]
313
00:12:41,961 --> 00:12:43,628
My boy.
314
00:12:43,628 --> 00:12:48,561
♪
315
00:12:55,461 --> 00:12:59,028
♪
316
00:12:59,028 --> 00:13:00,361
- Thanks for hanging out
with me so much
317
00:13:00,361 --> 00:13:02,028
since Matt was seduced by
the siren's call
318
00:13:02,028 --> 00:13:03,595
of a mediocre street artist.
319
00:13:03,595 --> 00:13:06,161
- No problem, but also
I don't really have a choice.
320
00:13:06,161 --> 00:13:07,628
You keep showing up
wherever I am
321
00:13:07,628 --> 00:13:09,295
and talking to me
about how you're mad.
322
00:13:09,295 --> 00:13:10,528
- Yeah, I feel like
our friendship's
323
00:13:10,528 --> 00:13:11,795
really blossoming too.
324
00:13:11,795 --> 00:13:13,661
- And that's when I told
Lady Gaga,
325
00:13:13,661 --> 00:13:15,295
"No, you text me."
326
00:13:15,295 --> 00:13:16,828
[all laugh]
327
00:13:16,828 --> 00:13:18,361
She texted me.
She did.
328
00:13:18,361 --> 00:13:19,661
- I've had enough.
329
00:13:19,661 --> 00:13:21,428
The infatuation with this guy
is unreasonable.
330
00:13:21,428 --> 00:13:22,928
Nobody is that interesting.
331
00:13:22,928 --> 00:13:24,695
I'm gonna say something.
- Don't do it.
332
00:13:24,695 --> 00:13:26,295
You don't have the social clout
to face him.
333
00:13:26,295 --> 00:13:28,395
Jake!
- I see how it works.
334
00:13:28,395 --> 00:13:30,461
We all work side by side
for years,
335
00:13:30,461 --> 00:13:32,228
then some fraud
in a loser mask shows up,
336
00:13:32,228 --> 00:13:33,995
and suddenly
he's everyone's best friend.
337
00:13:33,995 --> 00:13:37,228
Greg, I'd expect this from you.
But Fred, Laura?
338
00:13:37,228 --> 00:13:39,495
I thought our friendship
meant something.
339
00:13:39,495 --> 00:13:41,795
- Those aren't
any of their names.
340
00:13:41,795 --> 00:13:43,428
- Face it,
you're just a rip-off artist,
341
00:13:43,428 --> 00:13:46,595
and you probably wear that mask
'cause you have an ugly face.
342
00:13:46,595 --> 00:13:49,595
[solemn piano music]
343
00:13:49,595 --> 00:13:51,395
- Actually, Jake,
I wear the mask,
344
00:13:51,395 --> 00:13:52,928
because when I was 22,
345
00:13:52,928 --> 00:13:56,328
a child molester pushed my face
into a campfire.
346
00:13:56,328 --> 00:13:59,828
Nothing the doctors did could
ever make my face a face again.
347
00:13:59,828 --> 00:14:01,461
♪
348
00:14:01,461 --> 00:14:03,328
Is that you wanted to hear?
349
00:14:03,328 --> 00:14:04,828
[sobbing]
350
00:14:04,828 --> 00:14:06,095
- Wow.
351
00:14:06,095 --> 00:14:08,961
- Jake,
I think you should leave.
352
00:14:08,961 --> 00:14:10,228
- Fine.
353
00:14:10,228 --> 00:14:11,795
Come on, Grace,
we're not wanted here.
354
00:14:11,795 --> 00:14:13,661
- Right behind you, Jake.
355
00:14:14,961 --> 00:14:16,595
- You are so brave.
356
00:14:16,595 --> 00:14:18,861
- I know, right?
[chuckles]
357
00:14:22,261 --> 00:14:23,628
- Your feedback on this beer
is essential,
358
00:14:23,628 --> 00:14:25,228
so please don't hold back.
359
00:14:25,228 --> 00:14:27,595
On a scale of five to gross,
360
00:14:27,595 --> 00:14:31,095
how would you rank
the darker beer?
361
00:14:31,095 --> 00:14:33,895
- Oh, gross.
Who would make that?
362
00:14:33,895 --> 00:14:35,161
- I like this one.
363
00:14:35,161 --> 00:14:38,028
The other one tastes
like a [bleep] tree.
364
00:14:38,028 --> 00:14:40,161
- These people are philistines.
365
00:14:40,161 --> 00:14:42,128
They all like
the mass-produced garbage swill
366
00:14:42,128 --> 00:14:43,995
better than
the hand-crafted master brew
367
00:14:43,995 --> 00:14:45,628
I fermented in my [bleep] soul.
368
00:14:45,628 --> 00:14:47,628
- Totally, but quick question,
369
00:14:47,628 --> 00:14:50,161
can you make your beer taste
more like the garbage swill
370
00:14:50,161 --> 00:14:52,261
everyone likes better?
- No, no, no, no, no, no.
371
00:14:52,261 --> 00:14:54,328
We have to test this
on brewmasters.
372
00:14:54,328 --> 00:14:55,528
They'll agree with me.
373
00:14:55,528 --> 00:14:58,161
- Matty,
you gotta remember, man.
374
00:14:58,161 --> 00:15:01,595
You're not buying your beer.
These stupid cucks are.
375
00:15:01,595 --> 00:15:03,961
So even though they're dumb,
they're right.
376
00:15:03,961 --> 00:15:06,195
Real art is giving people
what they want.
377
00:15:06,195 --> 00:15:09,328
Truth is,
I focus test all my art.
378
00:15:09,328 --> 00:15:11,495
- But isn't that selling out?
379
00:15:11,495 --> 00:15:14,828
- Think about that phrase.
"Selling out."
380
00:15:14,828 --> 00:15:17,495
Would you rather go to a concert
that sells out,
381
00:15:17,495 --> 00:15:19,461
or one that no one wants to see?
- Hm.
382
00:15:19,461 --> 00:15:21,361
- A great album sells out.
383
00:15:21,361 --> 00:15:23,895
A great movie sells out.
384
00:15:23,895 --> 00:15:28,561
A great artist sells out.
385
00:15:28,561 --> 00:15:32,328
- But I thought my beer
was good the way I am.
386
00:15:32,328 --> 00:15:34,995
- Matt, there's a lot of money
at stake here.
387
00:15:34,995 --> 00:15:37,795
All you have to do
is make your beer taste worse
388
00:15:37,795 --> 00:15:39,295
so more people like it.
389
00:15:39,295 --> 00:15:43,128
- Do you wanna be a man?
Or do you wanna be a brand?
390
00:15:43,128 --> 00:15:46,128
[soft piano music]
391
00:15:46,128 --> 00:15:51,961
♪
392
00:15:51,961 --> 00:15:54,161
- Oh, my God, so yesterday,
I forgot to tell you.
393
00:15:54,161 --> 00:15:55,795
TradeMarq comes into the office,
394
00:15:55,795 --> 00:15:58,328
and he's wearing
so much cologne, like too much.
395
00:15:58,328 --> 00:16:00,828
So imagine smelling that
while I tell you this story.
396
00:16:00,828 --> 00:16:03,195
- Hey.
I thought I'd find you here.
397
00:16:03,195 --> 00:16:04,795
- Oh, thank God.
398
00:16:04,795 --> 00:16:07,695
I'm gonna go to the bathroom
real quick...and not come back.
399
00:16:09,261 --> 00:16:10,428
- How's your beer?
400
00:16:10,428 --> 00:16:12,895
Oh, I--I'm sorry.
How's your brew?
401
00:16:12,895 --> 00:16:14,928
- [sighs]
TradeMarq wants me to change it
402
00:16:14,928 --> 00:16:16,328
so that dumb people like it
403
00:16:16,328 --> 00:16:18,328
and everyone makes
a ton of money.
404
00:16:18,328 --> 00:16:19,495
I don't know what to do.
405
00:16:19,495 --> 00:16:22,028
- [sighs]
406
00:16:22,028 --> 00:16:25,495
There's something
I have to show you.
407
00:16:25,495 --> 00:16:26,828
- Wait, we just got here.
408
00:16:26,828 --> 00:16:28,095
You're just gonna leave
without paying?
409
00:16:28,095 --> 00:16:29,428
Is that what's happening?
- [sighs]
410
00:16:29,428 --> 00:16:30,561
There's something
I've been hiding from you,
411
00:16:30,561 --> 00:16:32,795
but it's time you knew.
412
00:16:32,795 --> 00:16:34,661
Take a look.
413
00:16:36,128 --> 00:16:38,261
- What is this?
- It's my tag.
414
00:16:38,261 --> 00:16:39,795
I used to be
a major street artist,
415
00:16:39,795 --> 00:16:41,961
back when street art
still meant something.
416
00:16:41,961 --> 00:16:44,195
- You're Entrop?
- It's Entro-P.
417
00:16:44,195 --> 00:16:46,095
Anyway, it doesn't matter.
418
00:16:46,095 --> 00:16:47,995
That part of my life is over.
419
00:16:47,995 --> 00:16:49,695
You spend years
fighting corporations,
420
00:16:49,695 --> 00:16:51,828
and then finally you have to
admit to yourself,
421
00:16:51,828 --> 00:16:53,995
you love Southwestern egg rolls.
422
00:16:53,995 --> 00:16:55,228
- Wow.
423
00:16:55,228 --> 00:16:57,261
I'm sorry I said
you weren't an artist.
424
00:16:57,261 --> 00:17:00,061
This is technically art,
425
00:17:00,061 --> 00:17:04,795
if you wanna use a really broad
definition of what art is.
426
00:17:04,795 --> 00:17:06,795
- Look, Matt,
I'm in favor of selling out
427
00:17:06,795 --> 00:17:09,095
and making as much money
as humanly possible,
428
00:17:09,095 --> 00:17:10,595
but if you're gonna sell out,
429
00:17:10,595 --> 00:17:12,795
you shouldn't do it
because TradeMarq told you to.
430
00:17:12,795 --> 00:17:15,361
You should do it
for your own reasons.
431
00:17:15,361 --> 00:17:16,795
Or for money and fame.
432
00:17:16,795 --> 00:17:19,528
♪
433
00:17:19,528 --> 00:17:21,161
[distorted rock music]
434
00:17:21,161 --> 00:17:23,461
- The news said there's three
times as many as last week.
435
00:17:23,461 --> 00:17:24,961
- We have to stop feeding them.
436
00:17:24,961 --> 00:17:27,395
[screaming, clamoring]
437
00:17:27,395 --> 00:17:29,861
- ♪ Yeah!
438
00:17:29,861 --> 00:17:32,061
[wallops, squashes]
439
00:17:32,061 --> 00:17:34,328
♪ Yeah!
440
00:17:34,328 --> 00:17:36,261
- And that's what I visualize
when I meditate.
441
00:17:36,261 --> 00:17:37,795
- Huh.
442
00:17:37,795 --> 00:17:39,228
- Are you wearing
a bulletproof vest?
443
00:17:39,228 --> 00:17:40,795
- You want one?
444
00:17:40,795 --> 00:17:43,161
- I think we can agree our
partnership has been a success.
445
00:17:43,161 --> 00:17:45,861
Your product line is pulling in
millions nationwide,
446
00:17:45,861 --> 00:17:48,595
and we've completely distracted
people from super fracking.
447
00:17:48,595 --> 00:17:51,495
- Okay, what is super fracking?
448
00:17:51,495 --> 00:17:53,428
- Uh--uh, don't worry about it.
449
00:17:53,428 --> 00:17:56,528
Uh, but this protest,
it--it's growing out of control.
450
00:17:56,528 --> 00:17:57,928
We need to find
a way to contain it
451
00:17:57,928 --> 00:17:59,628
while sustaining profits.
452
00:17:59,628 --> 00:18:01,195
- I have an idea.
453
00:18:01,195 --> 00:18:03,995
It's daring and original,
454
00:18:03,995 --> 00:18:06,928
but if the focus group agrees,
455
00:18:06,928 --> 00:18:08,328
I think it'll work.
456
00:18:08,328 --> 00:18:09,995
[dramatic music]
457
00:18:09,995 --> 00:18:12,561
- Kate, John,
I've been thinking all weekend
458
00:18:12,561 --> 00:18:14,261
about whether or not
to change Matt's Brew,
459
00:18:14,261 --> 00:18:16,028
and I've finally
come to an answer
460
00:18:16,028 --> 00:18:17,561
that's true to who I am.
461
00:18:17,561 --> 00:18:20,028
- Actually, we've moved past
the Matt's Brew concept.
462
00:18:20,028 --> 00:18:21,828
Uh, it turns out
the whole self-made man
463
00:18:21,828 --> 00:18:24,261
is not tracking well
with male millennials.
464
00:18:24,261 --> 00:18:27,795
- Well, but--
- This is our new beer.
465
00:18:27,795 --> 00:18:29,028
- It's an energy beer.
466
00:18:29,028 --> 00:18:30,628
- We have certain friends
at the FDA
467
00:18:30,628 --> 00:18:32,828
who are turning a blind eye
so we can rush it to market.
468
00:18:32,828 --> 00:18:34,795
- We're gonna market test it
at Protestfest.
469
00:18:34,795 --> 00:18:36,161
- What's Protestfest?
470
00:18:36,161 --> 00:18:37,795
- Oh...
- Oh. [chuckles]
471
00:18:37,795 --> 00:18:39,295
- [playful grunt]
- Ooh!
472
00:18:39,295 --> 00:18:41,661
- P-P-P-Protestfest.
473
00:18:41,661 --> 00:18:44,895
- The protest is now
a pro-fest in Protestfest,
474
00:18:44,895 --> 00:18:47,995
a four-day music festival
celebrating protesting.
475
00:18:47,995 --> 00:18:51,195
Headliners include Kanye West,
Rage Against the Machine,
476
00:18:51,195 --> 00:18:52,995
and LCD Soundsystem,
477
00:18:52,995 --> 00:18:54,795
playing their final show
on Friday
478
00:18:54,795 --> 00:18:57,195
and their reunion show
on Saturday.
479
00:18:57,195 --> 00:18:59,661
- Oh, my God.
This was my idea.
480
00:19:02,828 --> 00:19:04,161
- Oh, my God, I love your scarf.
481
00:19:04,161 --> 00:19:05,595
- This is my nightmare.
482
00:19:05,595 --> 00:19:08,361
- Oh, what up, sellouts?
You here to oppress me?
483
00:19:08,361 --> 00:19:10,428
I'll take a TradeMarq Tango,
please.
484
00:19:10,428 --> 00:19:13,328
- That'll be $13.99.
- Awesome.
485
00:19:13,328 --> 00:19:16,961
- Matt, Matt's mean friend.
What's up, my dudes?
486
00:19:16,961 --> 00:19:19,795
It's me, TradeMarq.
I keep the mask off in public,
487
00:19:19,795 --> 00:19:21,928
so people don't ask me
for selfies.
488
00:19:21,928 --> 00:19:23,628
- I thought you were burnt.
489
00:19:23,628 --> 00:19:25,561
Where are your face burns?
490
00:19:25,561 --> 00:19:28,561
- I don't have face burns.
I focus grouped that backstory,
491
00:19:28,561 --> 00:19:30,828
and it killed it
in the 18-49 demo.
492
00:19:30,828 --> 00:19:34,228
Anyway, I gotta go DJ
the Devour Mac and Cheese rave.
493
00:19:34,228 --> 00:19:35,395
- I thought you were
a real artist,
494
00:19:35,395 --> 00:19:36,961
but now I know
you're just a sellout.
495
00:19:36,961 --> 00:19:38,595
I don't wanna be
anything like you,
496
00:19:38,595 --> 00:19:41,128
except for your fame, wealth,
power, and social status.
497
00:19:41,128 --> 00:19:42,528
- I actually agree with you.
498
00:19:42,528 --> 00:19:44,661
Thing is,
most people are so boring
499
00:19:44,661 --> 00:19:47,528
that if you just put on a mask
or do anything slightly weird,
500
00:19:47,528 --> 00:19:48,895
they think you're a genius.
501
00:19:48,895 --> 00:19:51,795
So that's what I did,
and now I'm rich,
502
00:19:51,795 --> 00:19:53,495
and I love it.
503
00:19:53,495 --> 00:19:56,428
I love it so much.
I sleep really well at night.
504
00:19:56,428 --> 00:19:58,228
I got 13 hours of sleep
last night.
505
00:19:58,228 --> 00:19:59,995
- I'm so jealous of you,
it's insane.
506
00:19:59,995 --> 00:20:01,561
Come on, Matt,
let's get out of here.
507
00:20:01,561 --> 00:20:03,428
[lively techno music playing]
508
00:20:03,428 --> 00:20:04,861
- Oh, shit, I thought
we were going that way.
509
00:20:04,861 --> 00:20:06,761
[bleep] you.
510
00:20:06,761 --> 00:20:08,661
- I have a lot of sex too.
511
00:20:08,661 --> 00:20:13,195
- ♪ And I don't give a damn
about a greenback a-dollar ♪
512
00:20:13,195 --> 00:20:15,528
♪ Spend it fast as I can
513
00:20:15,528 --> 00:20:19,161
♪ For a whaling song
and a good guitar ♪
514
00:20:19,161 --> 00:20:22,395
♪ The only things
that I understand, poor boy ♪
515
00:20:22,395 --> 00:20:24,428
♪ The only things
that I understand ♪
516
00:20:24,428 --> 00:20:26,195
- Super fracking was
unanimously approved
517
00:20:26,195 --> 00:20:28,295
by Congress today,
as advanced sales
518
00:20:28,295 --> 00:20:30,461
for next year's Protestfest
were announced.
519
00:20:30,461 --> 00:20:33,995
- Outdoor music festivals
are my life!
520
00:20:33,995 --> 00:20:37,261
- ♪ Travel where you will
and grow to be a man ♪
521
00:20:37,261 --> 00:20:40,861
♪ And sing what must be sung,
poor boy ♪
522
00:20:40,861 --> 00:20:43,028
♪ Sing what must be sung
523
00:20:43,028 --> 00:20:44,128
- Feels pretty good, huh?
524
00:20:44,128 --> 00:20:45,661
- Yeah,
you really are an artist.
525
00:20:45,661 --> 00:20:48,361
I'm sorry I underestimated you.
- Ah, it's okay, buddy.
526
00:20:48,361 --> 00:20:50,795
Oh, shit, it's the cops!
527
00:20:50,795 --> 00:20:54,195
I was always so bad
at not getting caught.
528
00:20:54,195 --> 00:20:56,795
- ♪ Spend it fast as I can
529
00:20:56,795 --> 00:21:00,428
♪ For a whaling song
and a good guitar ♪
530
00:21:00,428 --> 00:21:03,195
♪ The only things
that I understand, poor boy ♪
531
00:21:06,361 --> 00:21:08,561
- This is technically art.
532
00:21:08,561 --> 00:21:11,128
Most people would never call
this art in a million years,
533
00:21:11,128 --> 00:21:12,695
but if you really wanna--
534
00:21:12,695 --> 00:21:17,695
you know, it's hard to argue
that this is not "art."
535
00:21:17,695 --> 00:21:19,795
Is it supposed to look bad?
536
00:21:19,845 --> 00:21:24,395
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