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Hello.
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And we're back.
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So now this is the meat
of the advertorial.
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This is the main, the advertorial body
of the advertorial plus the offer.
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And I'll show you step-by-step what the
body looks like, what to put in the body,
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and then also depending on the offer,
like some things you might wanna put.
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Because each body can change depending
on what the offer is and how saturated
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the market is for that offer.
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And then I'll also, of course, I'll show
you, uh, some important things to put
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on there, some necessary parts to put
on there, uh, as well as how to actually
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structure the offer at the very bottom
of the advertorial to where they can,
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that drives home the clicks and gets
'em on over to the, um, order form page.
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And that's, There's a couple ways
that you could do this, right?
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It can go from the advertorial to
a sales page, a very small sales
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page, and then goes to an order page,
or it go right to an order page.
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So this is something that you
would test on the backend.
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Um, yes.
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Here we go.
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We're not on the backend, but just test.
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There you go.
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So here we go.
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First rule I wanna say is don't
make it complicated, right?
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Because the, you have to get out of the
sales letter brain and also the VSL kind
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of brain where it's like there's a lot
of loop to lose that are very powerful.
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Uh, and that.
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Very, like there's some A-list copywriters
who's been around for years and years
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and years that can do some all sorts
of amazing gymnastics that are pulling
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out all this emotion and stuff that,
um, you don't have to do that for this.
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This is very much like I said in the
beginning where it's like this is
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a direct get to it kind of offer.
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This is that.
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The faster they get to it.
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That's what you're looking
for, like this isn't, yes.
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We're gonna pull out some emotion
and some important parts of the
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persuasion of copywriting, but it's not.
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Don't overthink it.
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Let's just say that.
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Don't make it compliment.
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Don't overthink it.
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Second rule, focus everything
on how it'll benefit them.
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Never lose sight of that,
how this is going to benefit
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them right now, right away.
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This is not having to convince them in
a sense, this is not having to change a
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certain belief that they already have of
a certain product, certain idea in life.
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We're not trying to
change a lot of beliefs.
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Again, this is a product that they're,
they're just seeing right here.
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How is this gonna benefit them?
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Holy smokes.
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I want it.
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So think of it.
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Um, pretty good example.
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It's kind of like, and seen on TV ads I
seen on tv, like commercials where they're
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not trying to, it's not a long vsl, right?
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It's kind of like this does
this, it's amazing and it's
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just right in front of you.
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And it's like other products were lame
and it shows it in like a gray scale
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and it shows like people falling over.
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They're like, ah, it's the worst.
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We're like, this new product is
amazing and it's all very colorful.
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Think of it that way.
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That's kind of how editorials
work, where it's not, uh, yeah.
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Okay.
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Third rule, show them where to
get it, show them where to get it
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and why they should get it now.
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So that's really important.
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It's kind of like that why now,
why they should do it right now.
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But also you're guiding them, directing
them where to actually get it.
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Cuz some people are
like, they want it now.
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Like where can you get it?
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And let 'em know.
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Like you can get it right now
on this page and here you go.
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And to put it in steps
and I'll show you that.
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So you're gonna answer these questions.
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So I'm gonna give you this
doc so you can have it.
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So you can just, it's there.
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So if you ever go like, ah, how's
this structure, copyright, and
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blah, don't make it complicated.
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Like, literally, this is
what I have in the body.
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It's like, what is it?
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How does it work?
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What are the features and benefits?
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What makes it different than competitors?
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I e like a compare and contrast.
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How can it solve their, how can it solve?
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Their specific pain when other
options have or will fail.
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So like in other words, like if, even
if they were thinking about getting
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this other product or getting the
competitor or whatever, how it will I.
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Show them how that will, that option
will fail because it's expensive.
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It's this, it has wiring or
whatever it is or, and the why
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other and other options have failed.
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Maybe they already purchased those things.
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Okay, so show them that
really and detail it out.
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And then what has been
your experience using it?
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Now this is not used all the time.
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Now this is used for
like bliss advertorials.
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I've used this for like supplements
because certain products take a
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little bit of time for there to
see cer certain results, right?
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So like bliss, I think they used
it for like, Acne and so on.
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Or like their experience with the sheets.
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With the pi.
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With the pillow case.
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Right.
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So it, they would have it structured
where it's like week one, week
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two, week three, week four.
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I did this with a weight
loss supplement as well.
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You could do that where it's like
week one, I started to notice this
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week two I, I just do it this.
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Week one, I noticed X, like I,
I, I noticed I started to have
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more energy throughout the day.
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Let's say, let's just do it with
like a weight loss supplement.
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I started noticing I had more
energy throughout the day.
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Um, I didn't feel as sluggish.
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I didn't have to go for a
cup of coffee as much, and I.
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I'm not too sure.
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Um, but I haven't seen, oh, and by the
way, like I actually, my pants felt
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a little looser, like they noticed
that, so nothing drastic, but they
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started to notice certain changes.
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Then week two things
started to really change.
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So it's ramping it up.
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It's like, wow, I dropped
X amount of pounds.
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Don't make it crazy, right?
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Where it's like, I lost 50 pounds.
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It's like, yo, um, you know, I
lost a little bit more weight.
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My, my belly is, is noticeably smaller.
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When I look at myself in the mirror
on the si like at the side, I
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notice it's a little bit smaller.
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Um, so yeah, just
ramping up those changes.
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Then week three, I can't
believe this is happening.
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I can't believe what's happening.
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So it's like, it's un this
unbelievable, like, wow, I can't
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believe my appetite is lower.
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Um, I've been so consistent
and now I'm starting to really
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see how this is helping me.
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I'm having more energy.
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I'm, I feel a little bit like
it's given me that motivation to
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exercise more for weight loss.
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This is another key too,
like for weight loss.
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Let 'em know, like it's leading them
towards a healthier way of life.
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Not saying like, making it.
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FTC compliant in that way, where it's
like, obviously we want them to feel
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as though this product can help them
drop 32 pounds overnight, yada, yada.
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But really, FTC wise, we don't
wanna make FTC hate sick people.
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And they hate heroes, right?
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They don't wanna make people
into a superhero, but they
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also don't want sick people.
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They want normal FTC wants normal people.
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So think about that.
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So it allows them, it helps
them, motivates them to start.
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Uh, changing up their diet.
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They're healthier.
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They feel more excited for the future
of what they can, uh, they can eat and
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feel great in their body and so on.
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So, They see the changes happening, right?
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And then week four, this is the new me.
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So week four is like everything's
come out like this is the new me.
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This is, this is now my new pillowcase
that I'm gonna love every single day.
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This is my new weight loss regimen that
is going to like a regimen that it's
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gonna help me continue to, uh, drop
the pounds while also feeling great in
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my body, wearing the clothes I want.
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This is the new me.
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Very, very exciting.
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So you give them, and what the reason
why we do this and if you're obviously an
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excellent copywriter in your own right,
you know that this is future pacing,
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this is getting it into their head and
it's starting to like massage that part
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of their brain where they're like, I
can see this actually happening for me.
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Um, and so that's a really,
really powerful, um, persuasion
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tactic or persuasion strategy
cuz they're able to see like the.
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What, where their life is at and
where their life can be by going,
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that was my daughter in the shot.
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I'm gonna keep that going.
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You're not supposed to be in the shot.
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Please leave.
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There you go.
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This is, I'm not gonna rerecord this.
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It is what it is.
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I am.
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This is just chaos.
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Pure chaos.
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You good?
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You good?
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Okay, stay over there.
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Oh geez.
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Jesus, Luke.
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Okay.
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And then lastly, where they can get
it and why they should act right now.
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So let me show you some examples.
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Okay?
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Let's do the cozy cabin heater, and
of course the light socket here.
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I'll show you now.
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This is how this is done.
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So again, What is it?
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And I always like to show a gif.
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Gifts are powerful.
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If you can show gifs, awesome.
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Cuz they're not like, don't put
a video on a page and stuff.
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But you could show like short gif, um,
and then compress 'em and everything.
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So the page loads fast, right?
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So what is it?
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So I always like to show a
quick gif on the, what is it?
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Demonstrations, almost like
showing from box to then use.
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So showing it like unwrapping the box
really quick, put it and screw it in,
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whatever, and start to then use it.
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It's really powerful.
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So people go, wow, and they
get a nice little glimpse
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of how this product is used.
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So what is it?
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So it just right off the tap.
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Off the top.
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So it's meet lights, sock
security, cam lights, sock,
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security cam is the all in one.
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High tech, easy to work
security camera that hooks up
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to your wifi router in seconds.
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Cuz that's an important
feature that I noticed.
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The reason why I brought that
up is because that was a.
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A problem that other competitors
were facing is that it
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would drop the wifi, right?
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It was like it wasn't able, or it
wasn't able to hook up to the wifi
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router fa quickly, or it would drop off.
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So it does it really fast and
it's without a problem and keeps
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the stable, permanent connection.
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So that's a big thing too, is because
people want the security camera.
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Yes.
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But they also wanna be able to,
it's not dropping off all the time.
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They want to be able to see it
without it like being like, uh,
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you know, Uh, some sort of issue.
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Okay.
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So that's why I put that up top so they
could really, that was a, a prominent
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pain point with the competitors.
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Okay, so if you screw it in right,
indoor, outdoor within seconds,
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top-notch security with high def
capabilities normally reserve for
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just super expensive security cameras.
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So with a light security
camera, you get the all in one.
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All of the military quality technology
within one simple, easy to use
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device for a fraction of the cost
of a normal home security camera.
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So bringing in the fact
that it's affordable, right?
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So I'm just laying it all out.
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What is it right there?
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So it's like that just.
239
00:09:50,700 --> 00:09:51,840
Get it all out there.
240
00:09:52,110 --> 00:09:54,780
Like it's, this is almost kind
of like a Facebook ad, right?
241
00:09:54,780 --> 00:09:55,439
Like, it's like boom.
242
00:09:55,680 --> 00:09:57,090
Just tell it what it is.
243
00:09:57,360 --> 00:09:58,170
Say what it is.
244
00:09:58,170 --> 00:09:59,040
Like boom, right there.
245
00:09:59,160 --> 00:09:59,790
What is it?
246
00:10:00,090 --> 00:10:01,860
Why it's awesome, yada yada.
247
00:10:01,860 --> 00:10:04,050
So what makes the Livestock
Security camp so special?
248
00:10:04,050 --> 00:10:05,040
So then going in deep.
249
00:10:05,340 --> 00:10:08,700
Now this, I always show this if
there's competitors out there,
250
00:10:09,000 --> 00:10:10,590
I love to show comparison.
251
00:10:10,590 --> 00:10:15,450
Comparisons are powerful because it's a
nice little snapshot as you're scrolling
252
00:10:15,510 --> 00:10:17,160
if they're able to just see it right away.
253
00:10:17,610 --> 00:10:21,600
Um, Now what I would do differently on
the design, like I would make this more
254
00:10:21,600 --> 00:10:25,650
gray scale, like, nah, that part is too,
but I would make it a little bit more,
255
00:10:26,850 --> 00:10:32,010
I would want this to make sure that this
right stands out way more than the left.
256
00:10:32,015 --> 00:10:33,540
Make the left a little bit more boring.
257
00:10:33,570 --> 00:10:35,820
I would probably get rid of
the red and stuff like that.
258
00:10:35,820 --> 00:10:37,950
Make it a little bit more
boring so they could really see.
259
00:10:38,685 --> 00:10:41,835
Life is awful with this traditional set.
260
00:10:42,075 --> 00:10:43,425
I do love the image, obviously.
261
00:10:43,425 --> 00:10:43,935
That's great.
262
00:10:43,935 --> 00:10:44,925
Look at all that wiring.
263
00:10:45,015 --> 00:10:45,314
Ugh.
264
00:10:45,405 --> 00:10:47,355
You could just feel the
anxiety looking at that.
265
00:10:47,355 --> 00:10:47,685
Right.
266
00:10:48,194 --> 00:10:49,694
And all the cameras.
267
00:10:49,814 --> 00:10:54,465
So see yeah, on the arrow here cuz
they, it's more exciting for this.
268
00:10:54,465 --> 00:10:56,415
I want them to be obviously
more excited about this.
269
00:10:56,420 --> 00:10:59,235
So there's certain things that
would change on this, but uh, it's
270
00:10:59,235 --> 00:11:02,475
still working regardless, but it's
just, there's, design-wise I would.
271
00:11:03,510 --> 00:11:04,710
Make it more stark.
272
00:11:04,950 --> 00:11:05,220
Okay.
273
00:11:05,520 --> 00:11:06,510
So what makes it so special?
274
00:11:06,510 --> 00:11:11,940
So I like to use back and forth of course,
like, um, and I would probably also have,
275
00:11:11,940 --> 00:11:16,050
sorry, I keep nitpicky, but like the
images up here, the images down here.
276
00:11:16,055 --> 00:11:21,540
So I'd probably put the image up
top and then put the xs below it and
277
00:11:21,570 --> 00:11:23,370
that and this, keep this below it.
278
00:11:24,285 --> 00:11:26,445
But I would have changed
this to big check marks.
279
00:11:26,445 --> 00:11:28,755
Like these are small thumbs
and these are bigger x's.
280
00:11:28,815 --> 00:11:29,505
Okay, there you go.
281
00:11:29,505 --> 00:11:32,625
You get to see me kind of
optimize it in real time here.
282
00:11:33,765 --> 00:11:37,170
Um, So, yeah.
283
00:11:37,170 --> 00:11:40,020
And then so they can really see
it back and forth, like, oh wow.
284
00:11:40,020 --> 00:11:43,230
You know, and then I love this, I love
the design of it though, like it's
285
00:11:43,230 --> 00:11:47,880
screw on, um, install app, boom best,
and I like this little added thing.
286
00:11:48,090 --> 00:11:48,600
Best choice.
287
00:11:48,840 --> 00:11:53,370
So then I bring it up the, I bring up
the fact that it is a comparison, right?
288
00:11:53,370 --> 00:11:55,890
Or like the, there are competitors,
unlike most traditional.
289
00:11:56,505 --> 00:11:58,905
Traditional home security cameras
that tend to lose connection.
290
00:11:58,965 --> 00:12:02,385
So I'm bringing up the fact that,
again, that wifi connection, right, lose
291
00:12:02,385 --> 00:12:05,265
connection with your wifi orry will become
a hassle with all the wiring instructions.
292
00:12:05,475 --> 00:12:07,725
The light socket security
cam is so easy to install.
293
00:12:07,725 --> 00:12:10,875
All you have to do is scan the QR code
and automatically download the app and
294
00:12:10,875 --> 00:12:12,495
get it all set up for you in seconds.
295
00:12:12,765 --> 00:12:16,685
So it's um, bring it in, all that.
296
00:12:17,880 --> 00:12:18,420
Let's see here.
297
00:12:18,510 --> 00:12:22,800
Yeah, bringing in all of that, like
unlike the traditional, this is why
298
00:12:22,800 --> 00:12:25,950
this is way better, and then going
into the Xs, like no chatting or
299
00:12:25,950 --> 00:12:27,240
waiting on whole installation person.
300
00:12:27,240 --> 00:12:30,150
So bringing in those problems
that you saw that, again, from
301
00:12:30,155 --> 00:12:33,540
the research, what people were
facing with the security camera.
302
00:12:33,660 --> 00:12:36,000
Another thing I do wanna bring up
on the research that I forgot to
303
00:12:36,000 --> 00:12:37,350
mention is like going to YouTube.
304
00:12:37,410 --> 00:12:39,900
Go to YouTube and look at the
comments, but specifically go to
305
00:12:39,900 --> 00:12:43,290
YouTube and there's so many guys out
there that are like, Hey, I bought
306
00:12:43,295 --> 00:12:44,520
the new security camera, or whatever.
307
00:12:44,685 --> 00:12:47,895
And they like do a review and it's
really powerful stuff cuz then
308
00:12:47,895 --> 00:12:50,655
you actually get, if they get a, a
YouTuber with enough following, you
309
00:12:50,660 --> 00:12:52,185
can get plenty of people commenting.
310
00:12:52,305 --> 00:12:52,605
Right.
311
00:12:53,265 --> 00:12:55,260
Um, Then how does it work?
312
00:12:55,260 --> 00:12:56,760
So we do actually have a video on here.
313
00:12:56,760 --> 00:12:58,589
So if you do, this is Trey.
314
00:12:58,650 --> 00:13:01,020
And Trey approaches it
almost like a third party.
315
00:13:01,020 --> 00:13:01,979
Like it's not his offer.
316
00:13:01,979 --> 00:13:03,750
He's like, Hey, I bought
this security camera.
317
00:13:04,079 --> 00:13:07,949
And, uh, almost as if he's a YouTuber,
like testing out this new thing.
318
00:13:08,310 --> 00:13:10,619
So he's like, Hey, I bought
this new security camera.
319
00:13:10,625 --> 00:13:11,640
Let's see how this works.
320
00:13:11,640 --> 00:13:15,030
And so he unwraps it from the box and
he just goes through it and demonstrates
321
00:13:15,060 --> 00:13:16,229
it's actually really, really good.
322
00:13:16,229 --> 00:13:21,119
So, um, I talked about not having video
on here, but I can, I mean, yeah, I
323
00:13:21,125 --> 00:13:23,160
would, you could also put this on.
324
00:13:23,550 --> 00:13:25,230
The sales page as well.
325
00:13:25,410 --> 00:13:28,470
So you could turn this into a
gif where it's like first, you
326
00:13:28,470 --> 00:13:29,880
know, unwrapping outta the box.
327
00:13:29,910 --> 00:13:35,640
Second, you know, you can have it as a
gif, uh, second or even pictures, you can
328
00:13:35,640 --> 00:13:38,700
even do it steps like this right here.
329
00:13:39,510 --> 00:13:40,080
So there you go.
330
00:13:40,320 --> 00:13:44,460
Uh, but that is something
that people wanna see.
331
00:13:44,460 --> 00:13:45,900
They wanna feel as if.
332
00:13:46,545 --> 00:13:49,455
The more you can get their
senses activated, right?
333
00:13:49,455 --> 00:13:55,635
The smell, touch and feel and or smell,
touch and see, and hear, yada, yada, um,
334
00:13:55,725 --> 00:13:59,985
the better because that is activating
their, their persuasion, like for them
335
00:13:59,985 --> 00:14:02,265
to take action, to take this offer.
336
00:14:02,564 --> 00:14:06,439
So, What I always wanna mention is
that it works right outta the box.
337
00:14:06,439 --> 00:14:07,280
It's so easy to set up.
338
00:14:07,280 --> 00:14:08,960
Even a toddler can do it
that we don't recommend it.
339
00:14:09,350 --> 00:14:11,840
How to set up your lights, secure
light socket, security camera
340
00:14:11,840 --> 00:14:13,220
three easy steps, step one.
341
00:14:13,490 --> 00:14:16,520
So like what to do, like once you
receive your security cam, go ahead
342
00:14:16,520 --> 00:14:18,050
and screw it and try some light socket.
343
00:14:18,470 --> 00:14:21,530
Talk about like how, like really
take it step by step, what to do,
344
00:14:21,740 --> 00:14:23,090
and always make it three steps.
345
00:14:23,090 --> 00:14:24,199
Make it super simple.
346
00:14:24,260 --> 00:14:26,300
Step step two, boom.
347
00:14:26,390 --> 00:14:28,370
Step three, you're all set, right?
348
00:14:28,610 --> 00:14:29,480
So it's just.
349
00:14:29,850 --> 00:14:33,300
Again, that's how, how
does it, how does it work?
350
00:14:33,480 --> 00:14:33,780
Boom.
351
00:14:33,810 --> 00:14:34,890
That's how it works.
352
00:14:34,920 --> 00:14:35,610
Really simple.
353
00:14:35,910 --> 00:14:37,470
Then it goes into the
features and benefits.
354
00:14:37,470 --> 00:14:38,490
What are the features,
benefits of the light?
355
00:14:38,490 --> 00:14:39,060
So security game.
356
00:14:39,090 --> 00:14:40,980
I'm not trying to be clever.
357
00:14:41,070 --> 00:14:46,290
I'm being like, you know, put some
sort of quote or like just say it.
358
00:14:46,470 --> 00:14:49,020
Just say like, what are
the features and benefits?
359
00:14:49,020 --> 00:14:53,370
Like really speak as if the
customer is asking like, Hey,
360
00:14:53,370 --> 00:14:54,390
what are the future's benefits?
361
00:14:54,390 --> 00:14:55,440
Like, it's coming.
362
00:14:55,560 --> 00:14:56,940
Make it seem like it's coming from them.
363
00:14:57,000 --> 00:15:02,265
Okay, so then, I love the image, like
pointing out the cool things about it.
364
00:15:02,265 --> 00:15:03,315
High quality night vision.
365
00:15:03,315 --> 00:15:06,885
I don't know if Wyatt point there, but
anyway, uh, accurate motion detection,
366
00:15:06,885 --> 00:15:08,415
two-way intercom, stable connection.
367
00:15:08,420 --> 00:15:09,465
That's really powerful stuff.
368
00:15:09,705 --> 00:15:14,385
So then you go into here like, and
time to affordable security camera
369
00:15:14,385 --> 00:15:17,115
that acts like a $300 camera but
costs less than a tank of gas.
370
00:15:17,175 --> 00:15:17,475
Okay.
371
00:15:17,475 --> 00:15:19,785
So bring in that metaphor or comparison.
372
00:15:20,235 --> 00:15:23,955
Um, and then I just lay out the benefits
right here with the nice little vectors.
373
00:15:24,615 --> 00:15:29,040
So like making sure, you know, Um,
zero confusion instructions from China.
374
00:15:29,100 --> 00:15:31,380
Simply scan the QR code
and app as the rest.
375
00:15:31,590 --> 00:15:36,450
Human dete, uh, human, I mentioned
that too because like this is, uh, the
376
00:15:36,450 --> 00:15:38,160
audience doesn't want something from.
377
00:15:38,670 --> 00:15:40,080
China that's confusing.
378
00:15:40,080 --> 00:15:42,870
Like drop shipping stuff cuz people
have been burnt before, right?
379
00:15:43,320 --> 00:15:46,890
Um, two eight intercom with a speaker and
a mic so you can scare off annoying kids
380
00:15:46,890 --> 00:15:49,620
or say thanks to your delivery person
or also scare your delivery person.
381
00:15:50,190 --> 00:15:52,020
Like it's super bright,
like having fun with a copy.
382
00:15:52,080 --> 00:15:52,920
Just having fun with it.
383
00:15:52,980 --> 00:15:54,300
Like chat g p t can't do that.
384
00:15:54,540 --> 00:15:55,170
Maybe they can.
385
00:15:55,290 --> 00:15:55,890
I probably can.
386
00:15:56,340 --> 00:15:57,420
Yeah, it's getting scary.
387
00:15:57,420 --> 00:16:00,360
So it probably light sock security
cameras are perfect for, and
388
00:16:00,360 --> 00:16:03,780
then it shows like show the who,
where, where it could be used.
389
00:16:04,020 --> 00:16:05,760
Cuz sometimes people.
390
00:16:06,360 --> 00:16:09,780
You have to kind of hold their hand a
little bit cuz some people don't wanna
391
00:16:09,780 --> 00:16:13,290
be, they wanna be creative, but sometimes
they don't want to th they really don't
392
00:16:13,290 --> 00:16:17,790
wanna think so like tell them like,
Hey, it's back alley, office front yard.
393
00:16:18,030 --> 00:16:22,320
The back alley's a good one where people
go, oh yeah, I do have some shady.
394
00:16:22,530 --> 00:16:24,780
Ish happening in my back alley.
395
00:16:24,810 --> 00:16:26,220
That's a good point, right?
396
00:16:26,430 --> 00:16:28,290
Like it, it triggers
something for them to go.
397
00:16:28,290 --> 00:16:31,410
Maybe I do want that because it
highlights, it's not just for the
398
00:16:31,410 --> 00:16:33,360
front porch, it's for other areas.
399
00:16:33,360 --> 00:16:34,050
The warehouse.
400
00:16:34,110 --> 00:16:34,920
Oh yeah.
401
00:16:35,160 --> 00:16:41,640
I do have a warehouse where Walter White
is cooking meth and I need to keep an eye
402
00:16:41,640 --> 00:16:43,140
on what's happening in that warehouse.
403
00:16:43,145 --> 00:16:43,860
Like that's the idea.
404
00:16:43,860 --> 00:16:45,900
Like you can, you know, yeah.
405
00:16:46,080 --> 00:16:46,650
Security camera.
406
00:16:47,040 --> 00:16:52,859
Um, So, and then I also list it out barns,
even driveways, like wherever you have a
407
00:16:52,859 --> 00:16:55,739
light socket, you could, and you, you can
have, wherever you have a light socket,
408
00:16:55,739 --> 00:16:56,969
you can have top-notch surveillance.
409
00:16:57,270 --> 00:16:58,750
Takes three seconds to install, boom.
410
00:16:59,910 --> 00:17:02,250
Okay, and then right here,
where can I go get it?
411
00:17:02,280 --> 00:17:06,780
I always, there's always usually a
discount with a advertorial, right?
412
00:17:07,050 --> 00:17:10,980
There's like claim 50% off,
70%, 60%, whatever it is.
413
00:17:11,190 --> 00:17:13,379
Now here's what you wanna do,
is you wanna do it in steps.
414
00:17:13,379 --> 00:17:16,200
If you wanna claim your light sock
security game with inclusive, 50%
415
00:17:16,200 --> 00:17:17,430
discount the follow steps below.
416
00:17:17,430 --> 00:17:18,089
Click one.
417
00:17:18,510 --> 00:17:22,200
Or step one, click or tap here to
secure your lights, soer security
418
00:17:22,200 --> 00:17:23,970
cams with a limited 50% off.
419
00:17:24,300 --> 00:17:27,930
Step two, once you receive your light set
of lights, Soer security cams, scan the QR
420
00:17:27,930 --> 00:17:29,580
code to download the security camera app.
421
00:17:29,585 --> 00:17:33,060
So just go walking them through the
process almost as if like, they're
422
00:17:33,270 --> 00:17:35,220
like, they're already receiving it.
423
00:17:35,220 --> 00:17:36,630
They're like, oh, I'm already there.
424
00:17:36,630 --> 00:17:41,250
Like this is like, you're already,
again, this is nothing new.
425
00:17:41,250 --> 00:17:44,550
For people that know sales assume the
sale, they, they're gonna get it right.
426
00:17:44,820 --> 00:17:46,290
Once the app is
downloaded, you're all set.
427
00:17:46,295 --> 00:17:46,500
Yes.
428
00:17:46,500 --> 00:17:47,820
It's really that easy Attention.
429
00:17:48,615 --> 00:17:50,265
This should be in red
and be in the middle.
430
00:17:50,265 --> 00:17:52,755
Limited inventory only five
security cameras per household.
431
00:17:52,935 --> 00:17:58,095
So this is that added, uh, as if these
are selling out so fast that we actually
432
00:17:58,095 --> 00:18:00,495
have to put a cap on how many you can buy.
433
00:18:00,765 --> 00:18:01,125
Okay?
434
00:18:01,425 --> 00:18:03,045
So then claim your internet only.
435
00:18:03,045 --> 00:18:04,335
And I always put it in a Johnson box.
436
00:18:04,335 --> 00:18:05,985
It's for lights, soe, security cams today.
437
00:18:06,265 --> 00:18:08,055
Check, click check availability, check.
438
00:18:08,055 --> 00:18:09,345
Availability always works.
439
00:18:09,375 --> 00:18:13,545
It's like the button that always
works, um, to get it on over.
440
00:18:13,815 --> 00:18:17,245
And then, Because they, you know,
the, again, it goes into that
441
00:18:17,250 --> 00:18:19,135
urgency, it goes into that scarcity.
442
00:18:19,405 --> 00:18:21,445
They wanna get that 50% discount.
443
00:18:21,445 --> 00:18:24,955
They can get it right now, and then
right below it, I always have the 30 day
444
00:18:24,959 --> 00:18:26,844
guarantee or whatever guarantee you have.
445
00:18:26,995 --> 00:18:30,175
And I don't just throw a little picture
of it and be like, yeah, that's it.
446
00:18:30,354 --> 00:18:31,615
No, like, write it out.
447
00:18:31,950 --> 00:18:34,080
Write it out, put it in a
Johnson box, write it out.
448
00:18:34,410 --> 00:18:38,760
So if any reason you're not sa, you're
not satisfied, you can return your order.
449
00:18:38,760 --> 00:18:40,380
30 days of purchase for a full refund.
450
00:18:40,680 --> 00:18:43,230
We're so confident you're gonna
love it, blah, blah, blah.
451
00:18:43,230 --> 00:18:46,110
Give them back the benefits,
the quality, why it's amazing.
452
00:18:46,410 --> 00:18:48,780
But if they don't work as promise on
this page, then we'll refund your money.
453
00:18:48,780 --> 00:18:50,220
Every penny won't hold it against you.
454
00:18:50,580 --> 00:18:52,860
Then what are people saying about
Lights Sockers here, security cam.
455
00:18:52,860 --> 00:18:55,530
Put in some testimonials and if
you have pictures with it, great.
456
00:18:55,830 --> 00:18:58,470
So I've been slapping these
testimonials and then another button.
457
00:18:59,190 --> 00:19:01,650
That's it, that's the
structure of the body of it.
458
00:19:01,920 --> 00:19:03,600
It's not complicated at all.
459
00:19:03,600 --> 00:19:04,680
So let's look at this.
460
00:19:04,680 --> 00:19:05,430
The security cam.
461
00:19:05,430 --> 00:19:06,870
This is how it looks like in the doc.
462
00:19:07,410 --> 00:19:08,970
These are all structured as images.
463
00:19:08,975 --> 00:19:11,670
Like I, and I'll show you more
how to structure that out.
464
00:19:11,910 --> 00:19:16,140
But, um, did I write all that copy?
465
00:19:16,830 --> 00:19:17,580
Oh, that's so funny.
466
00:19:18,300 --> 00:19:19,890
Um, sometimes I forget what I wrote.
467
00:19:20,880 --> 00:19:22,620
Uh, and then this button's really great.
468
00:19:22,620 --> 00:19:24,840
If you can get a button
like this, figure button.
469
00:19:25,000 --> 00:19:25,280
I know.
470
00:19:25,320 --> 00:19:27,090
I just know that this
works really, really well.
471
00:19:27,510 --> 00:19:29,625
Um, So they did it differently.
472
00:19:29,625 --> 00:19:33,675
So we Yes, you could do, yes, I
want 52% off or the check ability.
473
00:19:33,855 --> 00:19:34,125
Let's see.
474
00:19:34,125 --> 00:19:34,695
Clicker tap.
475
00:19:35,024 --> 00:19:40,245
Um, there was a, that's an
issue, so yeah, that's on me.
476
00:19:40,274 --> 00:19:40,665
So.
477
00:19:42,090 --> 00:19:46,050
I've seen buttons work that's like, yes, I
want this discount or check availability.
478
00:19:46,200 --> 00:19:47,850
I always lean towards
the check availability.
479
00:19:47,850 --> 00:19:49,470
That seems to always be the go-to.
480
00:19:49,470 --> 00:19:50,250
That's always worked.
481
00:19:50,460 --> 00:19:53,639
But I've also seen ones where
it's like, yes, I want X
482
00:19:53,639 --> 00:19:55,290
percentage off, so worth testing.
483
00:19:55,710 --> 00:19:56,970
Uh, but I like this buttons.
484
00:19:57,060 --> 00:19:57,629
It's very nice.
485
00:19:57,635 --> 00:20:01,710
And it came, this is from, uh, shout
out to Jay Debolt who said that
486
00:20:01,830 --> 00:20:06,300
this works really well because it's
very, it's uh, Amazon kind of style.
487
00:20:06,330 --> 00:20:09,915
It's, it's, It makes people be
like, oh, like they're familiar
488
00:20:09,915 --> 00:20:10,995
with this button, right?
489
00:20:13,605 --> 00:20:14,235
So there you go.
490
00:20:14,235 --> 00:20:14,955
There's that.
491
00:20:14,955 --> 00:20:15,405
And let's see here.
492
00:20:15,465 --> 00:20:16,215
Cozy Cabin Heater.
493
00:20:16,215 --> 00:20:16,635
Let's see.
494
00:20:17,025 --> 00:20:18,435
This is the Cozy Cabin heater.
495
00:20:18,765 --> 00:20:20,085
This is a small little heater.
496
00:20:21,675 --> 00:20:25,425
So same idea.
497
00:20:25,845 --> 00:20:28,395
Where can you use it and
where can you get it?
498
00:20:30,075 --> 00:20:32,475
Same structure by the book.
499
00:20:32,745 --> 00:20:35,985
So I'll give you, and I'll make sure
I can give you this, this, I mean,
500
00:20:35,985 --> 00:20:39,855
you're gonna get the structure of my
advertorials anyways, but, and then,
501
00:20:40,485 --> 00:20:42,165
but yeah, you can tell, you could,
502
00:20:46,725 --> 00:20:47,805
sorry, I got a little quiet there.
503
00:20:49,544 --> 00:20:55,455
I think there was something else
I wanted to show the one, this
504
00:20:55,455 --> 00:20:56,895
is the one that I did from the.
505
00:20:57,750 --> 00:21:02,220
Beginning to end from scratch the
comparison, the active Track pro.
506
00:21:02,640 --> 00:21:04,680
I'm trying to see if
there's anything else.
507
00:21:05,610 --> 00:21:06,300
To mention of it.
508
00:21:06,330 --> 00:21:06,510
Oh yeah.
509
00:21:06,510 --> 00:21:09,690
That my conclusion, so this is a
personal story, so this is something
510
00:21:09,690 --> 00:21:11,670
too you wanna put in the advertorial.
511
00:21:11,670 --> 00:21:14,760
When it's an advertorial for a personal
story, that's when you add that, like
512
00:21:14,850 --> 00:21:19,620
at the end my, you can put my conclusion
of Active Trek Pro or my experience.
513
00:21:19,830 --> 00:21:24,300
So with this, you don't really, it's
not like that changes week by week.
514
00:21:24,390 --> 00:21:27,750
I mean, it can, of course, but I,
you can also put like my conclusion,
515
00:21:27,750 --> 00:21:30,660
it's almost like the person that's
writing it is the person, it is
516
00:21:30,660 --> 00:21:31,800
in first person point of view.
517
00:21:32,040 --> 00:21:36,895
So, They talk about it like if, if
you're like me and wanna be more on
518
00:21:36,895 --> 00:21:39,265
the ball with your health and without
spending a small fortune on fancy
519
00:21:39,325 --> 00:21:41,695
smartwatches out there, then the
Active Track Pro is a great investment.
520
00:21:42,025 --> 00:21:44,665
I've been consistently wearing
my now for a little over a month,
521
00:21:44,695 --> 00:21:47,035
even while in the shower or when
I go swimming with my grandkids.
522
00:21:47,215 --> 00:21:49,825
My wife feels better about
my health too now too.
523
00:21:50,035 --> 00:21:52,165
I don't want her worrying about
me, and this little smart watch
524
00:21:52,165 --> 00:21:53,485
helps her relax a bit more.
525
00:21:53,845 --> 00:21:55,705
So, and also making it
very simple to read.
526
00:21:56,550 --> 00:21:59,220
As if like it's not
high art literary stuff.
527
00:21:59,220 --> 00:22:00,600
This is just like a person.
528
00:22:00,990 --> 00:22:04,710
They're experienced with it and then they
start to go in a little bit of like what
529
00:22:04,710 --> 00:22:06,450
they've experienced by wearing it daily.
530
00:22:06,450 --> 00:22:09,480
They've been able to drop some
pounds, they feel healthier.
531
00:22:09,720 --> 00:22:10,350
It's amazing.
532
00:22:10,350 --> 00:22:13,560
So like this is really powerful
for the first person point of view.
533
00:22:13,560 --> 00:22:14,640
And that's right after.
534
00:22:15,135 --> 00:22:17,595
It's right before the,
where can you get it?
535
00:22:18,045 --> 00:22:20,805
I put in like my conclusion,
my conclusion, my experience
536
00:22:20,955 --> 00:22:22,605
while using this product.
537
00:22:22,815 --> 00:22:23,175
Okay.
538
00:22:23,385 --> 00:22:27,254
And then again, I always do limited
inventory, only five, whatever left.
539
00:22:27,260 --> 00:22:29,655
Cuz you always want to have, have more.
540
00:22:29,895 --> 00:22:32,504
So also, obviously make
it more consistent.
541
00:22:32,565 --> 00:22:33,764
I have 50% discount.
542
00:22:33,764 --> 00:22:34,514
50% discount.
543
00:22:34,545 --> 00:22:34,725
Okay.
544
00:22:34,725 --> 00:22:34,965
Cool.
545
00:22:35,595 --> 00:22:38,865
Um, and that's it.
546
00:22:38,865 --> 00:22:40,785
I hope that was helpful for you.
547
00:22:40,785 --> 00:22:43,335
And of course I'm gonna
give you the doc so you can.
548
00:22:43,679 --> 00:22:48,000
See and just kind of structure, uh,
your own advertorial based on the body.
549
00:22:48,449 --> 00:22:48,929
I hope.
550
00:22:49,230 --> 00:22:53,129
Yeah, that's it.
551
00:22:53,820 --> 00:22:55,320
I mean, I hope this was helpful.
552
00:22:55,679 --> 00:22:56,070
Thanks guys.
44079
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