All language subtitles for 02-ICP Research & Creation

Let's get into today.

So, uh, as I mentioned, what
we're gonna be sharing is

defining your ideal appliance.

Um, and so why is this important and, and
really why are we talking about this kind

of at the outset of this, this AI program.

In the coming weeks, we're
gonna get really tactical.

With a lot of different tools, a lot
of different strategies, a lot of

different prompts, and what you can do.

So really, you know, my purpose
here on Thursday and today was to

set an overarching framework that
gives us some guardrails as we

head into the next, uh, few weeks.

There's gonna be a lot of
opportunities, a lot of new ideas.

A lot of things that are shared with
you to try, but what we found most

successful, especially with new tools
and new technologies, when you have at

least some sort of, of framework or some
guardrails around you as you're exploring,

uh, with them, that really sets the tone
and sets the frame for what you're doing.

And so that is what, uh, we want to
go ahead and have, uh, for you today.

So what does defining your ideal
client, uh, really overcome?

So there's a few problems that,
that we use this tool, uh, to really

overcome, uh, and focus in on.

The first one being confusion.

Um, if you think about it, especially
if you're in a business that's been

around for a while, you've probably
got a lot of different customer

avatars, um, which is totally great.

The problem is over the years, as your
customer avatars grow in number and

in size, you get further and further
away from who that ideal client is.

Um, so it's taking a step back and
redefining exactly who that, that

you know, kind of ideal customer.

That ideal client is a really great
foundational piece, but then you

can go in and look and say, okay.

Now I can branch out and customize
my avatars, uh, more specifically to

make sure that they are derivative
of the ideal customer and not

someone completely different and
we're attracting the wrong people.

None of that.

If you've got a team, um, you
most likely have multiple pe,

different people writing copy.

Um, you want to be able to have clarity
on how do we message these people?

What does, you know, what are they
dealing with in their daily life

that we're trying to solve for them?

What are, uh, you know, what are
the pieces that are gonna make

them make a buying decision?

And, and what do we know to
be true about those people?

You also have too many
opinions on what that is.

Uh, when you have a centralized document,
uh, for the company that people have

agreed on and been able to, um, you,
you know, to, to collaborate on and

have a final piece that can be used
throughout the company, whether it's

for product or marketing or sales.

Uh, it provides a, a common language
that you're able to use and, and,

you know, that's what we're trying to
accomplish here because the reality

is, We really need to fine tune who
we want to attract and who we want to

bring in, because when you're speaking
to everybody, you call out no one.

And that's what we wanna overcome and
that's what we wanna make sure we're

really honing in on is, is our ability
to, to speak to that specific ideal

person and leverage that, that ability
with the IO that we're using and the

tools that we're using to make sure we're
honing in the content we're producing.

Problem number two is lead quality.

Uh, the most common problem I see,
uh, with marketers and with businesses

that are complaining of getting
bad leads or low quality leads,

is they aren't talking to their
specific ideal customer they serve.

Uh, their messaging isn't
matching their ideal customer.

Um, and so they're not
bringing the right person.

Uh, so I always ask people to
go back and audit, who are you

actually trying to message to?

Who is that ideal person?

And make sure your
marketing's in mind with that.

Uh, cuz the dangerous piece here,
especially with ai, uh, Is if you're

using AI with the wrong messaging, it's
only gonna make those things even worse.

Um, if you don't have the guardrails for
AI to give back the specific content that

you need, uh, and the specific copy that
you need, that's gonna convert for your

ideal customer, you're gonna get further
and further away and have potentially get

even worse, uh, results from your leads.

Um, and, and really look at and
say, well, is AI not working

well, the answer is probably no.

It's just not getting the
right inputs that its needs.

Uh, and last here.

Here we go.

Last, uh, is access.

You know, as I mentioned on Thursday,
everybody now has access to ai.

Uh, access isn't, isn't a,
uh, differentiator anymore.

Uh, your prompts will help, but they
aren't strong enough, uh, on their own.

So we need high quality inputs to
create high converting and attention

grabbing outputs, uh, that meet our
ideal customers where they are at.

So those are the problems we're
looking to overcome in this one.

This one piece, uh, this one.

Worksheet really will allow you
to have that and it'll be a great

repository for you to pull from the
coming weeks as we look at new prompts

and new strategies that we're we're
using to attract the right customers.

So, My goal for you today, uh, that we're
gonna work towards is define our ideal

aspirational customers so we can focus
on our messaging, prompting, and channel

strategy to attract more of the customers
we want and repel the ones we don't want.

So hopefully we're all aligned to that.

Hopefully everyone, everyone wants
more of the customers they want and

to repel the ones they don't want.

Uh, I'm assuming that
if you're here, uh, and.

You do marketing, uh, or run a
business at all that you would

agree with that statement.

Uh, and that's what we're
looking to solve for.

And the way we're gonna do that is with
the ideal client profile book profiler.

Sorry.

Uh, and this is really getting back
to who your core ideal customer is.

You know, to us and, and
where those come from.

I know a lot of the questions,
uh, that we've got is, how's this

different than customer avatar?

Um, they're, they're complimentary, right?

So this piece is really saying, who
is that one core ideal customer?

Uh, or maybe it's two ideal customers
that we've really hone in on, and then

we build our customers out from there.

Um, so for instance, you
know, you may be at a.

Let's say a SaaS company, right?

And you've got a serve yourself option
sign up on, on the website option.

Then you've got an enterprise
sales level option.

So you've kinda got two core
ideal, uh, customers there, clients

that you're looking to attract.

Those would be your two ideal client
profiles that you'd want to have.

And then your avatars are
gonna reach out from there.

So within that subset of, of ideal people,
now what are some of those subsets that

we can customize our messaging to and
branch out to bring in more people?

But first we've gotta make sure we're
honed in on that ideal one to two,

uh, types of clients or customers.

Um, so how does it work?

I'm gonna take you through step by step.

So what you'll see actually pop back
over here is you guys can pull up the

sheet if you've got it in front of you.

It's gonna be super helpful cause
we're gonna walk through each box.

I'm gonna show you what it is, what it
means, and I'm gonna show you how to

use AI to help generate, uh, so you're
not staring at a blank page and you can

customize to what you want it to be.

So let's get into how it works.

So step one we're gonna go into, it's
gonna be that first box on the top,

uh, in the middle, which is gonna,
your demographics and your interests.

And this is where, this is really where
we wanna start in saying what are kind

of those four key, uh, demographics and
interests of people that, that are ideal

clients that we're looking to attract.

So, The question we're gonna ask
here is, what traits are common

among my ideal aspirational clients?

How do I know that those are common traits
that those people have that, you know,

maybe our non-ideal customers don't have?

Uh, comparing those two is, is a
great way to look at this as well and

saying, well, Are these common, you
know, common traits among my ideal

customer and my non-ideal customer?

Then that's not something
you wanna put in this box.

You wanna look at pieces that
are unique, uh, to your ideal

aspirational clients or customers.

Um, so how do we wanna do that?

Uh, I'm gonna show you guys how to, how
to kind of generate ideas, especially if

you don't know the answers to this yet.

Um, so that you're able to fill out
the sheet, uh, as we go into the week,

uh, just simply using free chat, g p T.

So, Kind of step one I
popped over to, um, to chat.

G B T, uh, first and foremost
said, Hey, can you help me identify

customer demographics and interests?

Um, certainly, uh, I'll need some
more information to get started.

What type of business or product
are you trying to identify customer

demographics and interests for?

And what kind of data information do
you already have about your customers?

This is a really cool, uh, kind
of nugget and takeaway on top of

what we're talking about today.

You can always ask the AI if they're
able to help you with a request.

Like it was as simple as, can
you help me identify this?

Uh, the answer is yes.

And then it's gonna tell you
what the minimum inputs it needs

to generate that content is.

So in this case, it says, sure, I'm
happy to do that, but I need to know

what kind of business or product, uh,
that you, that you wanna focus on, and

what kind of data information you can
already provide about your customer.

Now I'm gonna pull through an example
that I used, uh, from Friday when I was

sharing my 10 minute, uh, my 10 minute
test, uh, where I created a fictitious

company called Matt's Macaroons, which
is a local bakery, uh, selling macaroons.

And that's what I'm gonna
use throughout here.

So we have very specific language
that we can carry throughout

and see how this is done.

So I took that information from
Ja Chat to Tito said, okay, great.

Well, my company, Matt's macaron
sells artisanal macaroons

with a Parisian influence.

All our ingredients are non G M O and we
use only Grasso butter and cage-free eggs.

Our typical customers are
females, ages 35 to 45.

So me as a, as the
bakery owner, the way I.

The way I would about this is
what information do I have?

Maybe it's a newly opened bakery and I
haven't been in business for very long

and I want to have foundation because I
know a lot of times we get questions about

like, what if I don't have customers yet?

What if I'm just getting started
only on my first few customers?

So I wanted to take, I.

Take it down a little
bit from the details.

Now, if you've been in business for
years and years, the more information you

can, uh, fuse into that and explaining
what the product is or what the business

is and the kind of data you already
have about your customers, the better.

It's gonna help you really formulate
this so, And this is what it came

back with, uh, of some specific
demographics or interests that,

um, that the customer may have.

So females, ages 35 to 45, middle
of to high income earners who are

willing to pay, uh, a premium for
high quality and healthy food.

They're probably college
educator or higher.

I don't know that this,
that necessarily matters.

So again, editing, this is
gonna be a real big part of the

process that we're going through.

If you're gonna leverage these tools,
uh, do you have a graphical location?

Urban or urban areas with
higher income education levels.

Okay.

Um, and then interest.

So foodies and people interested
in culinary arts make sense.

Uh, health and wellness enthusiasts
to and non GMO and organic food.

Maybe doesn't make sense that they're
health and wellness enthusiasts per

se, that we're selling macro, but,
but that might be an outlier there.

Um, In French culture, cuisine, desserts,
social media users who are interested

in sharing visually appealing food and
desserts on platforms like Instagram

where people are looking for unique and
high quality gifts to give for special

occasions such as birthdays or holidays.

So what Chat J p T did here is allowed
me to have at least a foundation.

Now, my guess is a lot of you out
there probably already kind of

have these demographic interests.

Um, For your people and, and can
identify this with real data and

that's better place to start.

But again, I wanted to do this, um,
this use case for you guys, whereas if

I didn't have much of that data, whereas
this was a newer business or I was

starting things out, so we can kind of
start from scratch and go through it.

But the more real data you
can fuse into it, the better.

And that's why.

Um, you know, kind of my note here is
when possible gather real specific data.

Now the question is how do I gather
real specific data when it comes to,

um, my demographics and interests?

Well, there's a few ways to do that.

First of all, be conducting
customer surveys.

Um, you can gather data in your customer's
purchase history and analyze it.

See if there's any patterns or trends
that's as easy as going into your c r m.

Looking at your ideal customers, what
are maybe those top five or 10% of

customers, uh, that you've had in your
business, uh, that are ideal for you?

You can also pop over, look at,
uh, social media analytics to

identify what kind of content.

Uh, your customers engage with and what
topics they're interested looking at

some of your top posts, uh, your top
comments and, and what's over there.

Additionally, you can use tools
like Google Analytics to understand

what kind of website traffic you're
getting or gain insights into

your customer's online behavior.

But I find that, you know, conducting
surveys, and even better, we'll talk

about this at the end, is, is conducting
actually real customer interviews

can give you great, great insights.

So, What I wanna do is say, okay, well I
wanna conduct a survey of my customers.

I'm gonna, I've figured out who are
some ideal, ideal customers are,

and I want to go and survey them.

What should I ask them?

Well, that's another fun thing we
can do with, with, uh, with ai.

And so we popped over into, um,
demographics and, or popped over to

chat G B T and, and said here, you
know, act as a customer experience

professional that works at Bakery.

The company just launched a brand new
product, a salted caramel macaroon.

They want to send out a survey to
people who've already bought, uh, their

macarons to gauge their experience.

Look, Look for ways to optimize the
product, potentially use feedback as a

part of future marketing initiatives.

Come up with a survey that can
achieve these things, and that's

what we're able to do is get a, a
baseline of a survey that we could

send out to potential customers.

So questions like, how satisfied
were you, were you with the purchase?

What did you like most
about the salted macaroon?

Is there anything you disliked?

Uh, on a scale of one to 10,
how likely you recommend it?

Uh, have you purchased any
other products from our bakery?

Uh, and so on and so forth.

Uh, all the way down to how I can
purchased, again, a fairly simple

survey, but again, it's a great way
to just say, I need to do a survey.

I need survey questions.

Let me get 10 question
foundation in about 10 seconds.

Um, And so this is a really cool tool
that you can, uh, a, a really cool

way that you can just go and get a
baseline for the server that you wanna

send out to your customers to get,
again, some of that real data back on

their interests, on their demographics
and their feedback about what you do.

So, putting that all together, uh,
together, if you guys want to go

about it this way, I wanna share
kind of the prompt that we use there.

Again, as we go throughout these weeks,
I wanna give you as many prompts that we

use and ones that we like throughout it.

So it's pretty simple.

Step one was tell them what to act at.

Act as.

Act as a customer experience professional
that works at X, Y, Z type of

company, uh, in this case is bakery.

Uh, the company has just launched
a brand new product, uh, and

explain the type of product it is.

In this case, there's the
salted caramel macaroon.

Uh, they wanna send out a survey to people
who have, and really there you can put in

whatever action you wanted them to take.

Maybe.

Maybe I wanted to survey people who
bought macaroons from us before but

haven't bought the salted caramel
macaroon, cuz it's a new one coming out.

And so we wanna get their feedback
on our existing macarons, see if

there's anything we should change
as we roll out this new product.

Um, and we're looking forward to,
to gauge their experience, look for

ways to optimize the product, and
potentially use feedback as part of,

uh, the future market initiatives.

Uh, and then come up with a survey
that can achieve these things.

So, um, wrapping up kind of
demographics and interests there.

I'm gonna go through out this presentation
and I'm gonna do a summary of each

of these steps that we go through
showing you real examples of how we

then took this information and data
that we have to then fill out this I C

P, and then we'll have a finished one
at the end so you can kind of follow

along step by step on how we did this.

So, Demographics and interests.

Uh, a female's ages 35 to
56 is who we're targeting.

Uh, they're gonna be middle
to high income earners.

Uh, this is more of a, we
see our macarons as a luxury.

We're the higher priced macarons in town,
uh, because the ingredients we use, it's a

luxury item, um, that we're in targeting.

Uh, they're most likely in
urban and suburban areas with

higher income and education.

They're foodies and people interested
in culinary arts and they're

social media users interested
in visually appealing food.

We know that they love to post
pictures about the food that they're

eating, uh, and cool stuff, uh, that
they're finding out in the town,

uh, that they're engaging with.

So that kind of gets out of the
way that the step one demographics

and interest that gives us a.

A really simple foundation of who is
that person, uh, that we're going after.

And we're gonna take that information
and really expand beyond it, uh,

as we go to, to fill in the rest.

So, That's kind of that top box
and following down from there.

Uh, step two, we want to define
the previous actions and purchases.

Uh, so what does that mean?

So previous action purchases, the
question you want to ask yourself

and the data that you have is, what
investments have they already made?

Uh, what's their potential sunk cost?

Um, so have they made other purchase?

Have they tried other ways to solve
the problem that you're solving?

Um, it doesn't necessarily have to be
that they've made an investment of money.

Have they made an investment of time?

Uh, have they been researching,
uh, coming up to it?

But what really, in an ideal, again, back
to ideal, I wanna make this point again,

is we're talking is an an ideal sales
conversation, an ideal customer journey.

What are those previous actions
or purchases they would've made

that's gonna lead them, uh, to a
conversion decision with your company?

Now popping back over to chat g
p t, um, for the above customer,

that's the nice thing if you're
staying within any of the chat tools,

Jasper's got a chat function as well.

Uh, as, as some of the others.

You're able to really keep up that
chat within a single, uh, kind of.

Mental thread.

So if you're starting to, you know,
one, quite a quick note for those who

are newer users to ai, if you want to
ask a different thing, especially a

chat g p T, make sure to start a new
chat because you're asking something

on one topic and then try to change
that current chat into talking about a

different topic or a different person.

It will tend to pull in some of
the earlier data that it's used

to to provide those questions.

So you wanna make sure that you're
starting fresh with a new chat, uh,

and giving it as much information
in the beginning of that chat as

possible that you're able to then pull
through, uh, throughout the rest of

the, um, The chat that you're having
and the questions that you're asking.

So in this case, was able to say for
the above customer, what previous

actions may they have taken, uh,
related to purchasing our ma macaroons.

Um, and we got a great list here,
uh, of a bunch of different ones

and where now we sit is through
using AI and and chat G B T.

Now we need to overlay the human element.

What we need to do here is trim
through the, the fad and only

choose what is relevant to our
companies and to our customers.

Um, so going through here, some of
the, the previous actions they took

that stood out for, for our bakery is,
well, they followed other artisan or

gourmet food brands on social media.

Okay, great.

We know who we can go
look at and target there.

The attended food and wine festivals
or other food related events, those

that stood out to us, there's.

You know, our bakeries in a town that's
got a lot of food and wine festivals.

Maybe it's something we should
be looking at attending, uh,

and sampling our macarons there.

That's kind of step one of
the, the previous actions.

Then we wanna take it the next step and
say from, uh, the above customer, what

previous purchases may they have made
related to purchasing our macaroons?

And you'll see there, I use the
word May in these questions to

get a list of options so that
then I can fine tune and trim.

Uh, I don't wanna be specific as much.

I wanna say, what's
something they may have done?

Give me some options.

Um, and so that we can use that human
element to really fine tune in and

see what kind of options are out
there, uh, versus being, try trying

to be too specific with it and force
an output that may not be accurate.

So based on the information,
the typical customer.

The high quality gourmet
nature, your product.

Here's some possible, uh, previous
purchases and what stood out to us here,

uh, would be one other premium gourmet
desserts or chocolates such as truffles.

Okay.

Very interesting.

Someone that has previously
bought truffles, um, could be a

really great purchaser for us.

The other thing being, uh, organic
and non GMO snacks and food products.

That's a big selling point.

A unique selling proposition in Matts
macaroons is we fly in our butter and

eggs from France, uh, once a week.

Uh, they're all, uh, grass fed,
non g m o, cage free, all that

kind of stuff to go along with it.

So looking at people that are interested
in that, that's a point that we can.

Say if they've purchased those, made those
types of purchasing decisions in the past,

that might be a, an ideal customer for us.

And even more so layering on top of that
would be luxury or specialty food items

that are often associated with high-end
or French cuisine, such as caviar.

And we know if someone is, is really
into French cuisine and especially the

luxury and especially food items of
it, that a Macon could be a great fit.

So now we're able to take what we
find and come over to our previous

accent and purchases and say, okay,
what is this person gonna look like?

So other premium gourmet desserts, uh,
they probably have bought along the way.

Uh, something like buying, uh, truffles.

Um, they are a shopper and
user of organic, uh, or non

GMO snacks and desserts.

Um, they like, uh, luxury French,
uh, should say food typo there.

Thanks.

Uh, sorry about that.

Uh, luxury food items, uh, such
as caviar and fa gra, uh, that's

really gonna fine tune down.

Our ideal customer, they attend food
and wine festivals, uh, and they

follow, uh, artisanal brands on social.

Now we've got our kind of previous actions
and purchases for that ideal customer and

it kind of tick the first two boxes there.

And so from there we're
gonna move into, say now.

Okay.

We know generally who they are.

We have an idea of who their
demographics and interests are.

We kind of know what some of the previous
actions or purchase they would've

taken that make them an ideal customer.

So the next step is saying what
are some of those key purchase

drivers that would make them make a
decision to make an investment with

us and to buy our medical rooms?

So key purchase drivers.

Uh, the question we wanna ask
ourselves when we're filling out

this box is what causes them to
take action or we would need to be

true to enable them taking action.

What is going to get the conversion right?

At the end of the day?

What's gonna be important to them and
what's going to get that conversion?

And so, uh, what I wanna share
with you are some different types

of purchase drivers as you think
about this, especially again,

having that human filtering element.

If you are using chat, g p t, uh,
that you're able to go over and

filter with is, um, what are those
types of, of purchase drivers that we

should be looking for in considering?

Um, so there's seven types of purchase
drivers that we've identified, uh,

that you can utilize and leverage,
uh, throughout this number one.

Uh, it's gonna be necessity.

Uh, what needs or pain points
does your customer have that

your product alleviates?

Uh, now one point on
pain points and needs.

What you really want to
expand your thinking about.

There's kind of really two
different types of needs, right?

There's urgent needs and
there's latent needs.

The urgent needs being person
knows they have a need right now.

It's gotta be solved.

The latent need is they may not
actually know that they have

this problem that needs to be
solved, but they definitely do.

They just don't know it yet.

Um, so to, to give you an example of that.

Uh, an entry analogy would be, let's
see, I sold, uh, water pumps, right?

I'm a water pump salesman that's
out there selling water pumps.

So, uh, and I have one house left that
I'm go going to try to get them to

install a water pump in their basement
so it doesn't, in case it floods.

But what the, that neighbor may not know
is that all their neighbors' basements

have flooded within the last six months.

They're the last one that hasn't
flooded, and they have no I idea.

And by simply presenting them with
this fact, um, Maybe all it takes to

turn a latent need into an urgent need.

It's like, hey, all of your other
neighbors, their basements have flooded,

they've lost precious valuables and
they've had damage to their structure.

Like, your house is not flooded.

That's great.

But what happened?

If it does, um, the fact that this has
happened, everybody else in the last

six months, um, would show us that,
you know, there is a need here and

it's something that you wanna focus on.

So understanding the difference
between urgent and late, urgent

and latent needs and being able
to change that in your messaging.

Second type of purchase
driver is convenience.

Uh, someone's gonna decrease their
hassles and make life easier for them.

Um, security and protection.

Uh, does your product decrease the
chance of future pain and shield

your customer from the unknown?

Uh, maybe it's fear of missing out, fomo.

Um, maybe they're, they wanna get the
same benefits, rewards and prestige

that the other buyers have experienced.

They just wanna follow along with the her.

Um, maybe it's identity
and belong belonging.

And this is really identity reinforcement.

Everybody's trying to conceal
their weakness, uh, and compensate

it, uh, compensate with money.

Uh, what can they buy that's going
to, to conceal that and, and really

secure their identity and their
belonging, uh, of who they are.

Uh, Maybe it's the simplest price.

Sometimes, uh, the discounter
value is just enough to buy the

stuff they don't want or need.

It's like when you're at the,
the supermarket and it's a two

for one or a three for one sale.

You were there, you to
get one box of pasta.

You have no plans to cook another box of
pasta, but it's buy one, get one free.

You're going to buy.

Get that, that box of pasta and
get that second box for free.

Uh, sometimes price I is the driver there.

And less pleasure.

Um, customers obtain joy by buying
things that make them happy.

So in this case, a lot of the, the
purchase drivers that we're gonna be

focusing on for Matt's macaroons are
gonna fall more in that pleasure.

Um, customers obtain joy.

It's a luxury item.

Um, but there's also a little bit of
identity and belonging in there, uh,

in that this is kind of a luxury item.

It's higher end, it's something
they can share on social media.

Um, it's something they can
kind of impress their friends

with as gifts and whatnot.

So that's what we are looking at there.

So, Popping back over to to chat G B T.

And then we'll say from the above customer
what may be their key purchase drivers.

Um, and what we got back was, you know,
based on customer demographics and

interest you provided, here are some
key purchase drivers that may motivate

your typical customer to purchase your
macaroons and editing through here.

What kind of stood out, uh,
for Matt's macaroon is, is one

the high quality ingredients.

We know that's a big selling point,
uh, of what we have, and that's

something we're gonna highlight,
um, for our customers, for our ideal

customer, that's important to them.

For our ideal customer, high quality
ingredients are very important.

That is why we take the extra effort
to actually fly in the the eggs and

the butter and make sure they're
grass fed, fed, and cage free.

They're actually from France.

There's non GMO ingredients, et cetera,
et cetera, so we wanna be our ideal

client that would be important to them.

It's also important to our, uh, ideal
client that about unique flavors.

They want to try new and
interesting flavor combinations.

There's plenty of supermarkets
out there that sell macaroons.

They can go buy that.

They might be able to get
like a, you know, vanilla or a

strawberry, whatever's out there.

But at Mac Matt's macaroons, we
make very interesting, new, exciting

flavors that roll out, uh, every month.

And visual appeal, again, going
back to that identity reinforcement.

Um, what we wanna make sure is
that, you know, we've got these

macaroons that really stand out.

Um, there's something they
can post on social media.

It's something they can share with
their friends, um, and, and looks really

cool and is a, an experience along
with just having a, a, a little treat.

And last, personalization
and customization.

Uh, the ability for them to, uh, have
custom packaging or, or gift messaging.

So, What that kind of gave us here was a
foundation for our key purchase drivers.

So one being high quality
ingredients, non-GMO grass fed.

We've got the unique flavors with
our salted caramel flavor coming out.

Uh, the visual appeal here we might
decide is that, um, you know, we've

got a social media booth, uh, photo
booth that we end up building at our

bakery where people can take really
cool, unique pictures, uh, with their

macaroons, uh, there at the bakery.

And then personalization and
customization, highlighting our

birthday packages that we sell,
uh, that people are able to give

to their friends, to impress them.

So we've kind of now filled
out that center, uh, of the,

the ideal client profiler.

We've got kind of those three foundational
pieces, um, that we really need to

know about who our ideal customer is.

And now what we want to do is say,
okay, we're gonna kind of step

out to the sides there, which is
gonna be that before and after.

Which is step four here is
gonna be our before and after.

So before and after.

The reality is people don't
buy products or services.

They buy transformations.

They're buying a transformation.

It's something that's gonna take
them for where they're at today.

They're before state.

To where they are after they make
that purchase, their after state.

So they're before state.

They might be in pain, they
might be bored, they might be

unsuccessful, frightened, or
unhappy for a number of of reasons.

And what we're trying to do in our
messaging and what we're doing is

marketers in general, uh, Is show
them what the after state looks like.

We're trying to get them from before
to after, where, you know, our product

has stepped in to solve their problems.

So they're free of pain, they're
entertained, they're successful,

they're unafraid, they're happy, they're
feeling all of those positive emotions.

But to get there, we wanna be really
specific about what is the before

and what's the after like we can say
we wanna get them from unhappy to

happy, but that's just foundational.

We need to get specific on what
that before and after state is.

And I know this is a place where
people sometimes have a tough time

understanding where, where is that before?

Uh, I know, I know what the
after is for my customer, right?

I know what I can make them feel, but
I'm not quite sure what the before is.

Uh, and that's a cool place that we can
leverage AI to give us a great foundation

to, to, to ideate and have new ideas.

So, who did this here?

Um, it was a simple prompt for the
above customer, right before and

after statements for what they have,
how they feel, what their average day

looks like and their status in life.

And it gave us some great options here.

Um, you know what they have before,
they had limited options for

gourmet and artisanal desserts that
meet the standards for high, for

quality and healthy ingredients.

Again, as you'll see here, the more
we're able to build up that chat,

it got more specific to the answers
that, that we gave it or to, to the

data that we gave it earlier on.

After they have accessed high
quality and delicious macarons with

non-GMO ingredients, grass root
butter, and cage three eggs, uh, how

they feel they're, uh, frustrated,
dissatisfied, the lack of healthy and

high quality dessert options for them.

After they're satisfied, they
found a new gourmet dessert option.

Um, you know, what does
their average day look like?

Before they're busy and stressed,
uh, with little time for self-care,

indulging in luxury items, again,
we're of a luxury sale here.

Uh, we're after they're enjoying
small indulgences, like a delicious

macaroon as a way to add some
pleasure and luxury to their busy day.

And their status in life.

You know, as we talked about,
these are mo, you know, or Target.

Our ideal client is min, middle
to high income, uh, individuals.

So they're successful and and
accomplished, but feeling limited

in their ability to indulge in high
quality and healthy food options after

they are able to indulge in gourmet
desserts that align with their values

and priorities for healthy living.

Now, quick note, I wanna make.

I can't and shouldn't do
all the hard work for you.

What I'm giving you here is
a great starting spot and a

place that can give you ideas.

There's nothing harder, uh,
from what I believe and what a

lot of people will agree with.

There's nothing harder than staring
at a blank screen or a blank piece

of paper and starting from scratch.

This is a great place to be able
to ideate and start with something

more than scratch, give you ideas,
expand your mindset, or even put

into words things that you know
to be true about your customer.

Um, but you just can't quite figure
out the words, uh, to say it right.

But not only, you know, not only shouldn't
do all the hard work for you, the big

part is can't, and this is where I kind of
wanted to share the last piece of before

and after, is that good versus evil.

Um, and so that is one limitation
that we have here, especially if

you're using a free option like chat,
G b T, uh, cuz looking at it for the

above customer, think about their
before state from a moral standpoint.

Is there some greater evil in
the world that you could use

to tie into their before state?

And the simple answer there was no, as
an AI tool bay, I tried to massage this

wording probably a dozen different ways
to try and get some sort of answer for it.

Uh, and it just refuses to, uh,
to spit out any sort of usable

content, uh, or ideas to use it.

So it's something that we have
to kind of step in and say, okay,

let's, let's put on our thinking
caps and do some of the hard work.

So I'm gonna give you
a framework for how we.

How we figure out kind
of that good versus evil?

What's that?

What's that internal battle
that they have that's gonna be

alleviated with your customer?

So, And the before state,
uh, for good versus evil.

Think about the before state.

Uh, from a moral standpoint again,
is there some greater evil in the

world that you can, uh, use to tie
into this before state, um, that,

that your person might be feeling.

So in this case, for, from a macarons
came up with, you know, the food

industry is loaded, preservatives,
additives, and fillers that destroy

our planet and are bad for our health.

Even those artisanal and gourmet
snacks on the shelves, I have it too.

That's kinda what they're fighting
against is I want this high and

high quality product that doesn't
have any fillers, isn't gonna be

bad for the planet, isn't gonna use.

Uh, eggs from chickens that are in,
you know, crazy millions of chicken,

chicken farms and all that kind of stuff.

So the after then is gonna be,
um, you know, think about the

evil from the before state.

Now, describe how your avatar can overcome
it and do good for the entire world.

So in this case, a and again,
this is actually, this is where

it can get really challenging.

Uh, and it's not always the easiest thing
to do, but it's worth it at the end cuz

these are the type of hills that, you
know, you kind of plant to flag in and

say, this is what our company stands for.

Uh, and sometimes if you're stuck in
a good way is to work backwards and

say, what are some of those things?

What are some of those we believes?

What are some of those things
that our company stands for?

Um, and kind of put
that in the after state.

Um, and then say, what would, what would
our ideal customer kind of feel before

that, uh, as the, as the before, as
that evil that we're overcoming, but.

For this example, we said, uh, the
actors said, be my daily small indulgence

is not only good for the planet,
also aligns with my health goals.

Um, I'm eating cleaner.

Uh, the animals that it's being
produced from are, are, uh, are

sustainable, they're taken care
of hopefully, uh, and whatnot.

And so that's kind of that
good for an entire world.

Yes, to the small sampling.

We're talking about a dessert.

But in it also does give an ethos too
to what we're talking about here, uh,

and what our customer's gonna believe.

So, That's a really good spot to sit down
and say, you know, what, what is kind of

that before and after good versus equal
that our customer might need to believe

is true, uh, for them to align with
our goal and become our ideal customer.

And so what does that give us?

Uh, gives us a really great
foundation, uh, that we can fill in

here again, um, before, uh, they have
no options for gourmet or artisan

desserts that meet their standards
for quality and healthy ingredients.

Or after the vaccin non-GMO macaroons that
use grassed butter and cage-free eggs.

Uh, plus they're delicious.

Before they feel frustrated, the lack
of healthy and high quality dessert

options available to them after they feel
excited to have a bakery in town with

gormet desserts that are good for the
planet and their health on average day.

They're constantly busy and stressed
with limited times for indulging in

luxury baked goods after they're enjoying
a daily small indulgence, uh, like a

delicious macaroon, and it adds some
pleasure to the end of a busy day.

In status, they're successful and
accomplished, but limiting their

ability to enjoy luxury small
indulgences, uh, where after they're

confident and empowered able to
indulge in gormet desserts that align

with their values and priorities.

Uh, and then again, the, the good
versus evil with the, the food

industry, with preservatives and, uh,
additives and fillers that destroy

our planet versus, uh, the daily small
indulgences that are good for the

plan online with the health goals.

Um, So that's kind of, now we've got
the top of that sheet filled out, right?

We've got kind of those three middle
boxes, the two side boxes, and it

kind of leaves us with just two more,
two more pieces to, to kind of round

out our deal client profile, right?

So step number five is gonna
be frustrations and fears.

So frustration and fears.

What you wanna ask yourself as we're
going through this and what we figure

out is, you know, what keeps your
customers up at night, uh, and or

what do they find most annoying?

And so going back over to chat g b
t for the above customer, what may

be their fears and frustrations.

Um, and so based on customer demographics
and interest you provided, here are

some potential fears and frustrations
your typical, uh, customer may have.

Uh, and then what I did, Through here
was go in and edit and say which ones

are important, aligned to our brand
and aligns to our ideal customer.

Uh, so they limited
options that they have.

We're providing a new option that is,
uh, healthy and clean for them to eat.

Feeling guilty about indulging.

Uh, your typical CU customer may
feel guilty, uh, or indulgent

when eating desserts, especially
their health conscious.

Uh, giving them that ability
to say, this is eating cleaner.

You're able to enjoy a little bit.

Uh, it's gonna help those busy
days feel a little bit easier,

uh, without overindulging.

Uh, and they're afraid that they might be
disappointed with the taste or quality.

Uh, they might have been frustrated
with other desserts they'd tried.

And so that what that might
inform for us is that we need

to have more tasting events.

Uh, we need to be out there and
showing people the, the high standards

we have for, uh, our gourmet and
artisanal foods, or maybe it's

social posts or videos that we make.

Uh, talking about the, um,
talking about the process that

we use to create these macaroons.

And again, going back to the
content we're gonna create.

In the coming weeks, this is really
important step to know, like if we

believe that our ideal client, uh, has
a fear of being disappointed with the

taster quality, then maybe what we need
to say is how do we pull that through

into a short form video that we're gonna
put up on social, uh, or on YouTube to

share how, what our process is, we're
gonna have feedback about the taste.

We're gonna Sam or share the
different flavors that we have

and the unique flavors we have.

Um, and so we're left with here.

And the frustrations and fears is, you
know, feeling guilty about indulging, um,

cuz they're health and planet conscious.

Uh, their fear of having disappointment
with the taste or quality.

Uh, and they currently can't find a
treat that meets their dietary standards.

And last but certainly not least, uh,
the opposite of frustrations and fears

or what are their wants and aspirations.

So looking over here at wants aspirations,
the question to ask is what do they

desperately want and or aspire to be?

That's the question that we
want to know we wanna solve for.

So, Papa number chat, g p t for
the above customer, what may

be their once in aspirations.

Um, we got back again, another nice list
of about six answers here and editing

through and, and looking at them.

Um, so the ones that stood out here were,
you know, unique and interesting flavors.

Uh, we know that's a piece that
aligns with our bakery, uh, and

it's something that our ideal
customer would be excited about.

Uh, a sense of in indulgent
indulgence, it's a luxury treat.

Um, it is something that,
it's not an Oreo cookie.

Uh, it's a little bit different than that.

And so we like people that, you
know, like to have a sense of

indulgent, even just a small bite.

Uh, they want some, some luxury and,
and pleasure in their busy days.

And again, the, the personalization and
customization, uh, having the custom

guest boxes for, for special occasions.

So, What do we summarize as
their wants and aspirations?

So we wanna add some luxury and
pleasure back to their busy days.

Uh, want access, uh, give them access to
unique and interesting flavors, uh, and

give them the ability to have unique and
personalized gifts for special occasions.

And that's through the entire sheet.

Um, and that's really something that.

You know, you can get through quickly.

The process I showed you here would
allow you to take time and run through it

really, really quickly and have it done.

What I will say is, the more time you
spend on this, the harder you work

on it, and the more you iterate and
perfect it over the coming days, weeks,

months, the better it's going to get.

But what we've have left here is.

Our final sheet, and I'm not gonna go
through this, we went through all of

it, uh, here together, but that's, we,
we have now, we have this foundational

document, uh, that we're able to
use one throughout this accelerator.

And two, anytime you're really creating,
whether it's AI generated copy or content,

or it's human generated, uh, it gives you
a foundation of piece to look back to.

Uh, we've got these internally
for a bunch of our different.

Uh, for, for our different companies that
we go back to all the time to look at and

really make sure that we're messaging to
the right ideal customer and pulling from.

Because what we wanna be able to do
is take this information and infuse

it into our prompting and really
take our prompting to the next level.

We can be as generic as we want to be
with prompts, or we can be very specific

with it, uh, and infuse it with the right
information, the right demographics,

the right previous actions, the key
purchase drivers, what's their before and

after, their frustration and fear there
wants some inspirations or aspirations.

And we're able to infuse that
back in depending on the type of

content that, uh, we wanna write.

Now, obviously, we're not gonna just go
and copy and paste the a hundred percent

of this for every prompt we do, but
what we're gonna gonna look at and say

is, as we're creating those prompts or
writing those prompts, is what are the

pieces of this ideal client profile?

Uh, are the pieces that are
extremely relevant to this

piece that we're generating.

Um, and having this type of, of foundation
is what will make your use of AI stand

out above other marketers out there.

Um, so now kind of once you have this
initial document we wanna do, uh, is

take what you know about your company
and the data points that you have

and infuse even more de details, even
more specifics into this document.

Um, write it in the tone of,
tone of voice of your customer.

Look at stories.

Are there analogies you can use, uh,
that better portray some of these

feelings, um, and do that as well.

So that's how we get through it.

That's the ideal client
profiler step by step.

And so what I wanted to do,
uh, was fumble exercise.

I went and generated a couple different
examples, uh, that I wanna share with

some, some bigger companies that y'all
mostly you should be familiar with.

Um, and so we wanna walk through their
ideal client profiles to give you

an idea of what this looks like in
practice and, and once they're done,

and see if you can guess who they are.

Um, and so let's go
through the examples here.

So step, uh, the first one here.

Uh, so for demographics
and interests, Um, this.

Specific company, uh, their demographic
and interests are budget conscious

travelers provide finding the best
value for their money, uh, their

individuals traveling for domestic
business or, or leisure purposes.

Uh, and they're interested in
convenient flight schedule and

customer friendly policies.

Uh, previous actions and purchases.

Uh, they may have bought discount, hotel
rooms, rental cars, or vacation packages.

Uh, they may have signed up
for a credit card that offers

travel rewards or discounts.

They've used price comparison
sites or apps to compare fees.

I've reviewed customer reviews
and ratings to gauge airlines, uh,

reputation for the key purchase drivers.

Um, they're, look, they're
looking for affordable affairs.

They provide them with the
best value for their money.

Um, they're looking for flexibility
to change flights, uh, flight

details with without a fee.

They don't wanna have to pay
extra for checked luggage.

Uh, and they want convenient
domestic flight route.

I bet some of you already know exactly
what company this Senate could probably

already guess, uh, from that information
alone, but, Let's go through it as well.

Uh, frustrated by unexpected fees or
charges, uh, they're, they're, they're

frustrated by unexpected fees or charges.

Um, their fear air tra air travel can
be stressful with long lines security

checks, uh, and they're frustrated by
poor customer service from airlines.

What they want is to save money
on airfare without sacrificing

convenience or reliability.

They want an airline of friendly
and welcoming customer service.

They want flexible flight schedules
and user friendly booking options.

So we look at their before and after here
we've got, you know, before they have

a desire for affordable travel options
in an airline that is flexible if they,

you know, make changes after they have
access to convenient flight schedules,

user-friendly booking options and
affordable affairs and discounts before

they feel stressed and anxious with the
process of booking air travel and the

potential for unexpected feeds, uh, after
they feel more at ease with air travel.

Before their average day is their busy.

They have a busy schedule with work,
family, and other responsibilities

trying to, and they're trying to fit
travel planning into their already

hectic day, where after they spend
less time researching parent flights,

since they found a travel options
that meets all their needs status

before, they have no sense of loyal
to any particular airline brand.

They just want the best deal.

Um, but after they're able to save
money and travel more fre frequently

by and flying only one airline now,
um, they become brand evangelists.

And good and evil before the airlines are
just profit machines out to take every

dime they can on every fee or after.

Uh, they believe air travel can
be fun, affordable, simple with

transparent fares and fees.

So do we have, uh, I'm guessing
we have any guesses out there,

Celia, Michelle, or Mark?

What do you guys, I can't
see the chat in front of me.

So do we have any guesses?

We have a lot of Southwest.

Mm-hmm.

I figured y'all would get that one.

That was a pretty easy one.

So, but yeah, I mean, what what's
interesting about this is at the end of

the day, you know, we've got everything
here that talks about an airline and.

What it is, there's unique pieces
throughout here that you instantly

thought of Southwest, and that's what's
so important about these ideal client

profilers, is that we're able to say
who is the ideal client that aligns to

our, that aligns to our core company and
who we believe and who we best serve.

And now we use that core
message to spread throughout on

all the messaging that we do.

And so people automatically, I
mean, I probably only had to make

three or four of these points for
some of you to trigger Southwest.

It's because they've used this type of.

Core messaging throughout what they do to
hit on the points that make them unique

and really resonate with their customers.

So one more quick one, uh, I bet
you a lotti you will, uh, we'll

get this pretty quickly as well.

So, uh, demographics, interest,
tech savvy individuals who

value high quality products.

Consumers have prioritized design and
aesthetics in their purchasing decisions.

Um, they're interested in high-end
design and premium materials, and

they want streamline user experiences
and inter intuitive interfaces.

Uh, previous actions and purchases include
high-end fashion items or luxury watches.

Hi and electronics in the past, such
as smartphones, laptops, or cameras.

Um, they've read reviews, compared
specifications, uh, tried out different

products in store, and they've probably
even visited one of the brand's, retail

stores, their key purchase drivers.

Uh, technology is in, into intuitive,
easy to use and that seamlessly

integrates into their lives.

Technology is reliable, durable,
and that will last for years.

And they're drawn to products based
on their style and aesthetics.

Uh, they're frustrated by the learning
curve required to use new devices.

Uh, they frus, they're frustrated
if they need to purchase new devices

to make everything work together.

Uh, but they also have a fear of being
too dependent on one company or service

their wants and as aspirations, they
wanna own the latest and greatest to

show off their taste and sophistication.

They wanna own products that are not
only functional, but also stylish.

Uh, and they want technology
that simplifies their lives.

Remove before and after before.

Um, they're ha they're, uh, they've
less intuit and less aste, aesthetically

pleasing technology after they have
a sleek, modern, easy product that

integrates seamlessly, but, um, before
they feel like they're missing out on

the latest and greatest technology.

After feel the forefront of technology
and product of community individuals who

value high quality products and design
their average day before looked like

juggling multiple devices that do not
sink, seem, uh, seamlessly, and feeling

frustrated by slow speeds or glitches.

After their average day, they're
able to complete more tasks quickly

and efficiently and may feel more
productive and organized in their

status before they're not keeping up
with their peers who own more advanced

and stylish devices after they feel
o extensive prestige and and status

from owning high-end stylish products.

Before, uh, good versus evil.

The technology devices out there
don't express my creativity and style.

They all look so boring.

Uh, after I'm able to balance my
creativity and style with high

powered technology that fits my needs.

Um, do we have any
guesses out there, mark?

We have a couple.

We have Apple.

And pair.

Yep.

Yep.

Apple.

So, and that's the thing is, is what
you can do is take completely, take out

the name of the company and, and fine
tune and, and exactly know who that is.

And that's the power of this tool.

Right?

And so, I know this, this is something
where we're not going through and

doing the, the highest, latest
and greatest, uh, ai, you know.

Tips and tricks and strategies
and all that kind of stuff.

That's what we're getting to in
the coming, in the coming weeks.

We're gonna have a ton of that, and
we've got tons and tons of amazing

sessions that are coming up that
are gonna give you all of that.

But at the end of the day, the point
here is the AI powered marketer

uses powerful inputs to enrich
their standard outputs that attract

and convert their ideal customers.

At the end of the day, we wanna make sure.

That we are using the most powerful
inputs we can to enrich the standard

outputs to attract and convert
their, our ideal CU customers.

Right?

And the way we do that is starting
with the foundational piece that's

gonna enrich our prompts, is going to
allow us to get out of the AI tools,

uh, better information to start with
that is gonna allow us to use that

leverage, that speed of AI and the speed
of automation to put out better and

better and better marketing collateral,
the better we get with our inputs.

So that being said, Got a few
action items for you guys here.

So, action item, uh, number
one, gather data points.

See what you can find out there.

What do you have from
customer surveys you've done?

Uh, what can you look at in social
from posts that you've made, ones that

have done really well and stood out.

Uh, what are some of the trends you see
looking at your Google Analytics data,

the people that are coming through,
looking at your crm, the list pulling

your top five to 10% of customers.

Who are those ideal people
and what makes them.

Unique and what makes them stand out.

So you're able to do this.

Um, number two, build
your ideal client profile.

Um, you know, really what we're asking
to do here is do the hard work upfront

so that you can leverage the speed of a
AI to enrich, um, with the specificity to

match your company and your ideal client.

That's what we want to do here.

And then for those overachievers
out here, uh, extra credit will

be interview 10 ideal customers.

I know as marketers, many of
us are inverse and hate the

idea of interviewing customers.

Uh, but it's gonna give you so
much information and ability

to truly understand your
customer and that much better.

Again, the better you can understand
your ideal customer, the better your

messaging is gonna be, the better your
outputs in AI are gonna be, and the

better chances you ha you're gonna have of
attracting and converting more customers.

Cause at the end of the day,
that is what we all want.

Um, so those are my action items for you.

I'd love to hear if any of you guys
actually, uh, choose to take the

step to interview 10 ideal customers.

Uh, how that goes for you.

Uh, I've challenged a few people,
uh, in the past few months here

to do that for their businesses.

And what it has done has been mind blowing
for understanding truly who their ideal

customer is, who they thought their
ideal customer is, and what they wanted.

Versus who they actually were
was completely different when

they had those interviews and
had those real conversations.

So, uh, any, any of those you that, I
bet you there's plenty of view in there.

I see the chat lighting up that probably
have already done this or something

similar, but, uh, for those of you who
haven't, it's a great, great way to do it.

So, uh, with that being said, I
will take any questions that we got.

All right.

Let's go ahead and start with Sabrina.

We have, uh, did you Ed, educate,
educate Chad g p t with the steps

of your before, after statements
to obtain this type of result?

Uh, I had to detail
all the steps I needed.

So, yeah, sometimes you do and
sometimes you don't have to.

It is a little tricky because I
had done this, um, throughout and

giving it information before I
didn't have to in that use case.

But what you can do is actually
going to be very specific,

uh, about those questions.

For instance, being able to say like
customer answer, following questions.

What do they have in the before state?

What do they have in the after state?

How do they feel in the before state?

How do they feel in the after state?

You may, may find that you need to go step
by step, but the nice thing is because

of the information that's out there and
the amount of data points, the AI does

understand what before and after is.

They understand it understands what that
framework is and what that foundation is.

So sometimes you need to
fuel it a little bit more.

Um, And get some specifics like here,
I'll just drop a copy and paste into, um,

the chat here is, you know, sometimes you
might need to break it out a little bit

further and be ultra specific with it.

Um, and if you do, there's a
quick and easy way to do it.

Um, but yeah, so it, it really
fortunate the answer is it depends.

Um, but if you do need to, to
get better results, just being

a little more prescriptive, uh,
and specific with it is great.

Excellent.

All right.

We also have, do you see any
difference between using Jasper

chat and chat G P T for this?

I like how chat G P T saves conversations,
which I don't think Jasper does.

What are your thoughts?

Yeah, I think, I think it's great.

They're both great tools.

You know, uh, Jasper's chat function is
still kind of in beta, um, version, so

they don't really have the, uh, or at
least that I've found, I'd say absolutes.

But what I've found is they don't have
the ability to start different chats.

Um, so you are having to feel it
with a lot more informational at the

beginning to make sure that thread
you're pulling through, uh, is, is

um, actually, Related to that customer
that you're trying to figure out.

Um, so in this use case, chat, chat, G
p t to me, uh, has a little bit more.

Opportunity there because you're
able to actually have different

chats and make sure you're
starting with more of a fresh chat.

You don't have any information there
that might be biasing some of the

results that you're getting when
you're, when you're making your queries.

So my guess will be that as Jasper
chat goes from beta to an actual rolled

out product, they will have that.

And what you can do is you can clear your
chat, uh, in, in Jasper if you want to,

just don't have the then going back and,
and being able to access the save piece.

The nice thing on the Jasper chat
though, I will say is you are unable

to include Google search data, uh, and
you can try querying with and without

it to see the answers you're getting.

So again, it's go, you're going back and
forth between features and, and there,

and what's kind of more important.

What I'd say is takes.

It doesn't take time, but I'll do both.

See what the results are.

Come back and, and compare what
you're seeing cuz the time to

get the results are so minimal.

Uh, and this is such an
important piece that I, I would

use if you got it, use both.

That's awesome.

Actually, that's, that's
a great answer too.

Cause I think one of the things we do
as marketers is look for tools that

do everything all at once and have all
these capabilities, whereas, uh, you

know, the AI tools we're using just go
as simple as possible and just, and it,

it works so fast that you could do both
and it, it really doesn't take that much

more time, especially compared to what.

You would've had to do with Google.

So, yeah.

Uh, that's a great answer.

Uh, all right, from Kevin, I've
been experimenting with ways to

have chat G p t reference content
that is beyond the training data.

For example, I was able to get to
review a big data set in Google Sheets.

Are there other ways to do this?

Not that I've found yet.

I mean, I know there's some ways
that you can actually kind of create

basically your own interface, um,
of querying the, the G P T three

basically database and, and overlay
it and, and connect with API there.

In terms of other ways to do
it within chat G B T itself,

I haven't explored anything.

Mark, have you done anything with external
data sets, uh, on G B T specifically?

Now I'll usually go to
a different AI for that.

Mm-hmm.

For me, I, I actually like how chat g
p t is limited, uh, because it doesn't,

you know, flood with a bunch of extra
data when most of the time you're just

going on there for simple answers.

Yeah.

Yep.

Uh, actually there's one specifically for,
um, what's call it, uh, research reports.

And I found that was super
helpful because all it did was

search research papers and that.

Is what you need a lot of the time.

So put in mind, elicit, elicit ai.

I'll put it in the chat or no, I'm sorry.

Great.

Dot org.

All right.

Org.

Awesome.

Uh, let's see.

Shamus says, great.

Thank you.

Oh, I don't want to have to replay,
transcribe these sessions to get the text.

I need to type.

Thanks, Janice.

Uh, we something out.

We'll, um, we've got the prompting.

Um, Uh, sheet that I shared.

So we'll make sure, I think most, most
of these chart already be on there,

but if not, we'll make sure to, uh,
to make sure these are on that sheet.

So if you guys missed that on Thursday,
it should be in the members area, but

it's just digital marketer.com/prompts.

Um, and so I'll double check once we get
off here and, and make sure if they're

not, I don't see them on there, um,
then I will make sure that they are,

uh, added on there, uh, so that you
can just copy and paste 'em from there.

Yeah, whatever possible, what we'll do
is try to, to extract the prompts that

we actually use within the sessions.

That way you guys don't have to search
through a bunch of prompts and just

give you a, a simple sheet with those.

Mm-hmm.

Uh, all right.

Let's see.

Steve says, how do you propose
getting an interview with a

busy, ideal C-Suite client?

If we're a brand new business,
i e can't contact an existing

client who knows and trusts us.

Yeah, and that type of situation
where if you don't have those people

that you're able to, to contact then,
then obviously getting the customer

interviews, uh, would be tough.

I, I totally get that.

And that might be something where right
now it's focusing on how do we kind of

serve and sell those first 10 customers.

Um, and, and you know, as part of that,
maybe you make them a, a sweet deal

as they're onboarding that if they're
willing to share back their feedback and.

You know, after 90 days or so of, of
using the product or service, um, that

you'll do something extra cool for them.

Uh, so you're able to
get that information.

But, but in that case, yeah, I mean,
obviously if you don't have the

customers that you're able to reach
out to, then, um, Then the customer

interviews there would not work.

Um, that gets a little bit tricky,
but from that case then I would really

look at doing a lot of market market
research and understanding what's out

there and trying to pull what you can.

Even going in and looking, you
know, a lot of, another great way

to get a lot of this information, I.

Is it's a little bit more hard work.

I wanted to show you
like the easy work way.

Um, but if you want specific stuff, uh,
that people are saying is go look at

forums, go look at, uh, groups that people
are in, whether it's Facebook groups.

Go look at Reddit threads.

Go look at, um, other places where
these people are hanging out and

see what they're saying in their own
words and not just from the posts.

Some of the best stuff he'll
find, uh, is in the comments.

So I know a lot of times when
we're doing research, especially

on new products, we're rolling out.

Um, there's some great Reddit threads
that I'll go into and look at and see

topics that are related to something
we might be rolling out and look at

the comments and seeing what's being
said and understanding in our, in our

customer's voice, what are they saying?

How are they saying it?

What are they feeling,
what are they experiencing?

Uh, and you can get a lot, a
lot of great information about

your potential customers there.

Uh, and understanding how to message
them, the pains they're feeling.

Awesome.

I don't know if you mentioned
this, but I also suggest going

to reviews for your competitors.

Mm-hmm.

Uh, because a lot of times your
competitors have the exact same product

and you'll get both bad and good reviews
and then you can see everything's great.

Cheap, uh, alright.

Right.

Nds Jasper versus Right Sonic.

Hmm.

I, um, I frankly have
not done much with Right.

Sonic, I'm saying these tools are
coming out left and right, so I

don't know the answer to that.

Mark, have you done
anything with Right Sonic?

I have that's, I've never
even heard of Bright Sonic.

Oh, wait, no.

Anybody, anybody here done
anything with Bright Sonic?

Outside of, uh, nd I don't know your name
there, but, um, yeah, that's the thing

that's, that's crazy as these tools are
coming out all the time, uh, and, and

becoming, uh, featured all the time.

So that's an interesting one.

It's definitely worth
taking, taking a look at it.

And so let's get into today.

So, uh, as I mentioned, what we're
gonna be sharing is defining your ideal.

Compliant.

Um, and so why is this important and, and
really why are we talking about this kind

of at the outset of this, this AI program?

In the coming weeks, we're gonna
get really tactical with a lot of

different tools, a lot of different
strategies, a lot of different

prompts and what you can do.

So I.

Really, you know, my purpose here
on Thursday and today was to set

an overarching framework that
gives us some guardrails as we

head into the next, uh, few weeks.

There's gonna be a lot of opportunities,
a lot of new ideas, a lot of things that

are shared with you to try, but we found
most successful, especially with new tools

and new technologies, when you have at
least some sort of, of framework or some

guardrails around you as you're exploring,
uh, with them, that really sets the tone

and sets the frame for what you're doing.

And so, That is what, uh, we want to
go ahead and have, uh, for you today.

So what is defining your ideal
client, uh, really overcome?

So there's a few problems that,
that we use this tool, uh, to

really overcome, uh, and focus in
on the first one being confusion.

Um, if you think.