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how to turn more prospects into clients easily No. 13
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the embarrassment close
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this technique
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involves maneuvering the prospect into a situation
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where not buying would feel embarrassing for them
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and this happens
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an example of this would be to talk about how a cheaper
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alternative is lower quality
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this technique is about appealing to your prospects
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sense of elitism or importance
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it is based on what is known as the alignment principle
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which is where you get someone to align
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their actions with their self image
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this is based on human psychology
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this technique works very well
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with people who are very image conscious
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examples include young people who care
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what their peers or the opposite sex thinks of them
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and the benefit is
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they will feel proud that they have the best
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and the best from you
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how to turn more prospects into clients easily No. 13
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the embarrassment close
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this technique
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involves maneuvering the prospect into a situation
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where not buying would feel embarrassing for them
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and this happens
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an example of this would be to talk about how a cheaper
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alternative is lower quality
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this technique is about appealing to your prospects
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sense of elitism or importance
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it is based on what is known as the alignment principle
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which is where you get someone to align
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their actions with their self image
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this is based on human psychology
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this technique works very well
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with people who are very image conscious
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examples include young people who care
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what their peers or the opposite sex thinks of them
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and the benefit is
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they will feel proud that they have the best
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and the best from you
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