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- Hi.
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I'm William Lidwell, and this is
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Universal Principles of Design.
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In this movie a root cause for want of a nail.
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For want of a nail a shoe was lost.
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For want of the shoe, a horse was lost.
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For want of the horse, a knight was lost.
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For want of the knight, a battle was lost.
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For want of the battle, a kingdom was lost, and all
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for want of a nail.
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This proverb, which dates back to at least
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the 14th Century, exemplifies the foremost
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challenge of design, that is, developing
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a deep understanding of problems.
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The temptation, in fact the human tendency,
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is to presume that problems have single,
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proximal causes, the cause immediately
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preceding the problem.
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The kingdom was lost because the battle
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was lost, and that's it.
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That is how news is typically reported,
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how history is typically written, and how
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courses are typically taught, but this
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is rarely the case in reality.
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The kingdom was lost due to a paucity of nails.
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That is the deeper truth in the proverb,
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the root cause.
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But, of course, even this is over simple.
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Was there a shortage of iron that led to
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the shortage of nails?
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Perhaps the shortage was due to bad
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inventory management, or perhaps,
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an incompetent apprentice.
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All of these factors and more could have
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played a part in the loss of the kingdom.
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So, the challenge is to understand the causal
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chain that led to the observed problem,
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identify the key links in that chain and how
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they relate to one another, and then target
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those areas where we have the most leverage
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to make a significant impact.
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The goal of this lecture is to give you a tool to
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figure out how to ask the right question, to
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understand problems deeply.
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That tool is called Root Cause Analysis.
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Root Cause Analysis is a way of understanding
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problems in terms of their causes, with the
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goal of finding the first event that caused
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everything else.
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The notion is that everything after the root cause
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is a symptom or an aftereffect, and treating
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symptoms won't cure the disease.
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So, what is a root cause?
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A root cause is defined as the key initiating
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cause in a sequence of events that leads to
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a problem event.
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Most problems, especially difficult problems,
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have multiple causes, and their proximal causes
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are rarely their root causes.
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Now, there are a bunch of different ways to do
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root cause analysis.
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We're going to focus on a technique called
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"The Five Whys," that is, asking why an event
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occurred, five causes deep, plus or minus.
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This technique was developed in the 1930's by
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Sakichi Toyoda, the acclaimed inventor and founder
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of Toyota Industries Corporation, which would
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later become Toyota Motor Corporation.
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The Five Whys remains a key part of problem solving
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training for Toyota employees to this day,
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not to mention designers, engineers and managers
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throughout the world.
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An example of how it works.
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Why did the welder burn herself?
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She wasn't wearing protective clothing.
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Why wasn't she wearing protective clothing?
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It was hot in the room.
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Why was it so hot?
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The air conditioner was broken.
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The root cause of the accident was a
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broken air conditioner.
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This is not to say that you don't address other
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problems in a causal chain.
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For example, perhaps the welder needed better
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safety training.
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But, you focus on the root cause, fixing
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the broken air conditioner.
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One more example.
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During a visit to one of Amazon's Fulfillment Centers
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in 2004, Amazon CEO Jeff Bezos learned
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about an accident in which a worker injured his finger.
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He reportedly walked to the whiteboard and started
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asking the group questions in the manner of Five Whys.
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Why did the worker damage his thumb?
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The team replied, "because his thumb got caught
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in the conveyor."
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Why did his thumb get caught in the conveyor?
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The team said, "because he was chasing his bag,
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which was on a running conveyor."
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Why did he chase his bag?
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The team said, "because he had placed his bag
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on the conveyor, which then started unexpectedly."
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Why was his bag on the conveyor?
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The team replied, "because he was using the conveyor
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as a table."
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Ah ha.
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Bezos and team concluded that the root cause
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of the accident was really the lack of a surface
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on which associates could lay their belongings.
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The solution was to add tables to the work stations,
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which is what they did.
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So, whether you use your understanding of
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root causes and the Five Whys technique to
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identify and solve the right problem, or to
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more deeply understand problems and identify
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the causal links where you have the most leverage,
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remember the kingdom was lost for want of a nail.
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