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1
00:00:11,077 --> 00:00:12,811
[crowd cheering]
2
00:00:16,016 --> 00:00:18,050
[Nick] Women go
to see a strip show.
3
00:00:18,052 --> 00:00:19,918
As soon as a woman
takes off her bra,
4
00:00:19,920 --> 00:00:22,021
we're dirty-minded little boys.
5
00:00:22,023 --> 00:00:24,089
With women it's not that.
They'll get turned on
6
00:00:24,091 --> 00:00:26,425
by a man but they have
to know that personality.
7
00:00:31,965 --> 00:00:34,099
That's why our guys
are not sex objects.
8
00:00:34,801 --> 00:00:36,201
We can't have sex objects,
9
00:00:36,203 --> 00:00:38,070
we have that total human beings,
10
00:00:38,072 --> 00:00:39,738
or the night doesn't work.
11
00:00:41,141 --> 00:00:44,209
[Bruce] Nick De Noia
first came into my life
12
00:00:44,211 --> 00:00:47,146
when I was introduced
to Nick by Steve.
13
00:00:47,148 --> 00:00:48,881
[Nick] What the hell
are you doing?
14
00:00:48,883 --> 00:00:50,883
Nick was an
accomplished choreographer.
15
00:00:50,885 --> 00:00:52,885
You know, about two weeks
now I've telling you,
16
00:00:52,887 --> 00:00:55,687
damn it, Bob, this is slow.
17
00:00:55,689 --> 00:00:58,791
[Bruce]
He understood who we were.
18
00:00:58,793 --> 00:01:01,760
And he certainly had
the charisma necessary
19
00:01:01,762 --> 00:01:03,896
to fund a sexy brand.
20
00:01:03,898 --> 00:01:05,564
[Nick] There's a big
audience out there,
21
00:01:05,566 --> 00:01:07,366
let's figure out
what the women want.
22
00:01:07,368 --> 00:01:08,500
And let's give it to them.
23
00:01:08,502 --> 00:01:11,537
- [man] What do the women want?
- You got me.
24
00:01:11,539 --> 00:01:15,374
[Bruce] Steve was convinced it
was time to expand to New York.
25
00:01:15,376 --> 00:01:17,009
Nick was a New Yorker,
26
00:01:17,011 --> 00:01:19,878
he had the connections in
New York, it seemed perfect.
27
00:01:19,880 --> 00:01:24,883
Please welcome Pecs on Parade,
The Chippendale Dancers.
28
00:01:24,885 --> 00:01:28,620
[Bruce] And then Steve
told me that he and Nick
29
00:01:28,622 --> 00:01:32,191
had written on
a napkin a deal that said
30
00:01:32,193 --> 00:01:35,327
if Nick found us
a New York club,
31
00:01:35,329 --> 00:01:37,496
then Nick would have the license
32
00:01:37,498 --> 00:01:40,866
to take Chippendales
on tour forever.
33
00:01:43,703 --> 00:01:46,472
But when Steve signed that deal,
34
00:01:46,474 --> 00:01:49,641
he had no conception
about how valuable
35
00:01:49,643 --> 00:01:52,044
those rights
would become someday.
36
00:01:52,812 --> 00:01:54,680
[women screaming]
37
00:01:55,915 --> 00:01:59,318
That agreement led
to a lot of trouble.
38
00:01:59,320 --> 00:02:02,254
Give a round of applause
to Nick De Noia.
39
00:02:02,256 --> 00:02:04,790
[woman x] There was no love
lost between the two of them.
40
00:02:04,792 --> 00:02:06,158
They clashed plenty.
41
00:02:06,160 --> 00:02:08,794
[Bruce] And that
agreement is what led
42
00:02:11,064 --> 00:02:13,799
to the demise of
Chippendales as I knew it.
43
00:02:14,434 --> 00:02:15,701
[man speaking]
44
00:02:36,789 --> 00:02:38,390
[cheerful music playing]
45
00:02:40,760 --> 00:02:42,761
[man] What do you
want him to do?
46
00:02:42,763 --> 00:02:44,530
[women] Take it off!
47
00:02:44,532 --> 00:02:48,267
[woman] It's no secret they're
popular, and they're in demand.
48
00:02:49,569 --> 00:02:52,104
The Los Angeles Ladies Only club
49
00:02:52,106 --> 00:02:55,374
has been so well received,
they'll soon open in New York,
50
00:02:55,376 --> 00:02:59,044
and then Director Nick De Noia
hopes to move them on to Paris.
51
00:02:59,046 --> 00:03:00,746
Enjoy yourself.
52
00:03:00,748 --> 00:03:03,248
[Nick] It seems to me
that New York is capital
53
00:03:03,250 --> 00:03:04,883
of all kinds of entertainment.
54
00:03:04,885 --> 00:03:06,518
The one thing they didn't have
55
00:03:06,520 --> 00:03:08,754
was super entertainment
for ladies only.
56
00:03:13,459 --> 00:03:17,863
The napkin deal required Nick
to find us a New York club.
57
00:03:19,666 --> 00:03:22,801
He went out, he found a
club by the name of Maggie
58
00:03:22,803 --> 00:03:25,637
at 61st in 1st in New York,
59
00:03:25,639 --> 00:03:28,707
who would be interested
in hosting us.
60
00:03:30,210 --> 00:03:33,712
Steve was beyond himself,
he was excited.
61
00:03:34,347 --> 00:03:36,215
New York was huge for him.
62
00:03:38,151 --> 00:03:42,221
Being a success in New York
would put us on the map.
63
00:03:42,223 --> 00:03:46,592
We would control the two
largest cities in the United States
64
00:03:46,594 --> 00:03:49,194
and our brand
would be unbeatable.
65
00:03:51,030 --> 00:03:53,031
But before we can
open in New York...
66
00:03:59,606 --> 00:04:02,074
Nick had a lot of AM
88work to do here in L.A.
67
00:04:02,076 --> 00:04:03,875
[cheerful music playing]
68
00:04:08,881 --> 00:04:11,350
I don't think there are
any men in America
69
00:04:11,352 --> 00:04:13,118
that have better jobs than you.
70
00:04:13,120 --> 00:04:16,655
When Nick started
working with us in L.A.,
71
00:04:16,657 --> 00:04:20,659
he brought more dancing,
more lighting,
72
00:04:20,661 --> 00:04:24,329
more wardrobe,
more ensemble dancers.
73
00:04:27,100 --> 00:04:29,368
It was like Chippendales
on steroids.
74
00:04:33,039 --> 00:04:37,376
Now we had cues, we had
marks that we had to remember,
75
00:04:37,378 --> 00:04:39,911
lighting cues, music cues.
76
00:04:40,680 --> 00:04:43,048
And if you weren't on that mark,
77
00:04:43,050 --> 00:04:44,549
he would really get mad.
78
00:04:44,551 --> 00:04:48,153
Get the light up, in time!
Thank you.
79
00:04:48,155 --> 00:04:49,855
Good morning.
80
00:04:49,857 --> 00:04:51,790
Nick was not
an easy guy to work with.
81
00:04:51,792 --> 00:04:53,992
I mean, he really tried
to beat me down
82
00:04:53,994 --> 00:04:55,460
to see if I would
stand up to him.
83
00:04:55,462 --> 00:04:56,628
Boom, boom, harder.
84
00:04:56,630 --> 00:04:58,163
No, that one's got to be
straight across,
85
00:04:58,165 --> 00:04:59,865
it's got to be strong,
do it again.
86
00:04:59,867 --> 00:05:02,567
Boom, boom.
Thank you, nice eye.
87
00:05:02,569 --> 00:05:04,803
[Michael] He was always
striving for perfection,
88
00:05:04,805 --> 00:05:07,873
but never getting it,
and you see him
89
00:05:07,875 --> 00:05:10,909
turning a lot of people
negative who just didn't like him.
90
00:05:10,911 --> 00:05:13,145
I'm easy.
As I say to them,
91
00:05:13,147 --> 00:05:17,582
"Gentlemen, if you give me
what I want, I'm a sweetheart.
92
00:05:17,584 --> 00:05:19,151
The only time
you have trouble with me
93
00:05:19,153 --> 00:05:21,486
is when you make me
break your back."
94
00:05:22,955 --> 00:05:25,190
[Eric] Nick took himself
way too seriously.
95
00:05:25,192 --> 00:05:26,458
He had to make a scene,
96
00:05:26,460 --> 00:05:28,794
he was a big diva, lot of drama.
97
00:05:28,796 --> 00:05:32,097
He'd just like get in
your face over stupid shit,
98
00:05:32,099 --> 00:05:34,366
just so that
he could be the A-dog.
99
00:05:34,368 --> 00:05:37,302
And he liked to, you know
get on these dancers, like,
100
00:05:37,304 --> 00:05:39,871
you know, they were
his little bitches, and,
101
00:05:39,873 --> 00:05:43,175
"Yeah, no, don't do that,
I'm telling you..." like,
102
00:05:43,177 --> 00:05:46,712
we're not doing Cats here,
you know, or Hamilton.
103
00:05:46,714 --> 00:05:49,348
It's a fucking
burlesque show for women.
104
00:05:51,017 --> 00:05:52,384
And most of them
are so fucking drunk
105
00:05:52,386 --> 00:05:54,586
they don't care
how these guys are dancing.
106
00:05:56,155 --> 00:06:00,525
You do that turn, and it's like
I have a bowl of tropical fish.
107
00:06:00,527 --> 00:06:02,127
That's the amount of sensuality
108
00:06:02,129 --> 00:06:04,062
that I just felt
from you guys, like this.
109
00:06:04,064 --> 00:06:06,631
I'm sure you're going to interview
some people that idolize him
110
00:06:06,633 --> 00:06:08,333
like some kind of God,
like genius.
111
00:06:08,935 --> 00:06:10,168
I mean he was just...
112
00:06:10,170 --> 00:06:11,403
What the hell are you doing?
113
00:06:12,638 --> 00:06:13,939
He was a dick.
114
00:06:13,941 --> 00:06:17,376
He was just a real mouthy dick.
115
00:06:18,878 --> 00:06:22,714
[Candace] It's very true that
Nick was an abrasive person.
116
00:06:23,649 --> 00:06:27,386
He was rude at times,
and he was pushy.
117
00:06:27,820 --> 00:06:30,122
Dunk! Good morning.
118
00:06:30,124 --> 00:06:33,859
[Candace] But he was an
innovator, he was a creator,
119
00:06:33,861 --> 00:06:36,328
a mad passionate-intense man
120
00:06:36,963 --> 00:06:38,263
who knew what he wanted,
121
00:06:38,265 --> 00:06:40,999
and he wasn't going
to settle for anything less.
122
00:06:41,001 --> 00:06:42,834
[Nick]
The eighties is the decade
123
00:06:42,836 --> 00:06:45,337
of the male sex symbol
once again,
124
00:06:45,339 --> 00:06:47,939
and the breeding ground is here.
125
00:06:47,941 --> 00:06:51,309
[Candace] He didn't want just
the best show in New York,
126
00:06:51,311 --> 00:06:55,213
he wanted to be the best of
the biggest show in New York.
127
00:06:55,215 --> 00:06:56,882
You are God's gift to womankind
128
00:06:56,884 --> 00:06:58,250
except that if
they had that way,
129
00:06:58,252 --> 00:06:59,684
they'd destroy you
and get rid of you
130
00:06:59,686 --> 00:07:01,319
on the face of the earth,
remember that.
131
00:07:05,858 --> 00:07:08,026
[Candace] Nick was
from New York City,
132
00:07:08,028 --> 00:07:10,996
but he had a lovely house
in Los Angeles,
133
00:07:10,998 --> 00:07:13,565
and I would go over there
often to work with him
134
00:07:13,567 --> 00:07:15,967
on this new script for New York.
135
00:07:17,904 --> 00:07:20,071
We worked together
almost every day.
136
00:07:21,307 --> 00:07:23,742
He was a very focused person.
137
00:07:24,877 --> 00:07:27,579
And he was high energy,
and he was hyper,
138
00:07:27,581 --> 00:07:29,648
he's like those big blob toys
139
00:07:29,650 --> 00:07:31,149
and you pull the plug
and they go...
140
00:07:32,051 --> 00:07:34,052
Like this as the air
is coming out.
141
00:07:35,521 --> 00:07:39,991
Nick had that ability
to make you think
142
00:07:39,993 --> 00:07:42,294
that you were the only
other person in the room.
143
00:07:45,698 --> 00:07:48,266
[Michael] I've been working
for the club maybe a few months,
144
00:07:48,268 --> 00:07:50,168
I had a taste of being on stage.
145
00:07:50,170 --> 00:07:52,804
I had danced a couple of times
folded in with people.
146
00:07:52,806 --> 00:07:54,372
If somebody should
get sick, you know,
147
00:07:54,374 --> 00:07:57,375
I would always be the
filler, but it's not, you know,
148
00:07:57,377 --> 00:08:00,011
not a number.
I'm just a standby.
149
00:08:02,615 --> 00:08:05,050
One night Nick comes
to me after the show,
150
00:08:05,052 --> 00:08:07,953
and very quiet
takes me aside and says,
151
00:08:07,955 --> 00:08:10,689
"Mike, this is the first
script of the new show,
152
00:08:10,691 --> 00:08:12,424
tell me what you think
about it."
153
00:08:12,426 --> 00:08:14,693
So now I'm feeling
pretty good, like, "Wow",
154
00:08:14,695 --> 00:08:17,829
the director of the show, you
know, wants me to read the script.
155
00:08:18,998 --> 00:08:21,800
So I'm reading it,
there's a barbarian,
156
00:08:21,802 --> 00:08:23,835
there's this politician,
157
00:08:23,837 --> 00:08:27,138
but then it comes across
the perfect man.
158
00:08:27,140 --> 00:08:28,440
So I read it.
159
00:08:28,442 --> 00:08:30,642
"Wow, that's a great, I
hadn't had... it's a great one."
160
00:08:30,644 --> 00:08:34,346
And he goes, "Michael,
we're gonna go to New York.
161
00:08:34,348 --> 00:08:37,415
We're going to open the biggest
show Chippendales has ever had.
162
00:08:37,417 --> 00:08:39,317
And this character,
the perfect man,
163
00:08:39,319 --> 00:08:42,120
he's going to be the most
important number of this,
164
00:08:42,122 --> 00:08:44,289
the one I built
the whole show around",
165
00:08:44,824 --> 00:08:46,258
and he told me,
166
00:08:46,260 --> 00:08:49,160
"You got the job, you're
going to be the perfect man."
167
00:08:50,096 --> 00:08:51,897
So the next thing I know I said,
168
00:08:51,899 --> 00:08:53,865
"All right,
give me a ticket."
169
00:08:55,101 --> 00:08:58,203
["Everybody wants
to rule the world" playing]
170
00:08:59,772 --> 00:09:03,508
[Nancy] Michael and I moved to
New York in September of 1983.
171
00:09:06,212 --> 00:09:07,345
Oh my God!
172
00:09:07,347 --> 00:09:09,781
To see New York City
from the road.
173
00:09:12,718 --> 00:09:14,352
I felt like I was in a movie.
174
00:09:14,354 --> 00:09:18,623
♪ Welcome to your life ♪
175
00:09:18,625 --> 00:09:21,293
We were starting
this adventure together.
176
00:09:21,295 --> 00:09:23,695
It was just beyond exciting,
177
00:09:23,697 --> 00:09:25,397
I can still feel those feelings
178
00:09:25,399 --> 00:09:27,832
thinking back to that day.
179
00:09:27,834 --> 00:09:29,868
[Michael]
I'm this kid from East L.A.
180
00:09:29,870 --> 00:09:32,037
and all of a sudden I'm
in the middle of New York.
181
00:09:32,039 --> 00:09:34,506
And I just kept thinking,
"You made it!"
182
00:09:34,508 --> 00:09:36,541
There is that song,
If you make it in Ney York,
183
00:09:36,543 --> 00:09:38,810
you can make it anywhere.
That's how I felt.
184
00:09:38,812 --> 00:09:43,315
♪ Everybody wants
to rule the world ♪
185
00:09:43,317 --> 00:09:45,317
[Michael] Every time
I turned on the TV there was,
186
00:09:45,319 --> 00:09:47,419
"Chippendales is coming
to New York City."
187
00:09:48,554 --> 00:09:50,722
We're told,
there's a lot of chirping
188
00:09:50,724 --> 00:09:52,824
about the opening
of Chippendales tonight.
189
00:09:52,826 --> 00:09:55,794
It's a new night club
designed to delight women,
190
00:09:55,796 --> 00:09:57,529
featuring male performers.
191
00:09:57,531 --> 00:09:59,965
I mean, we were
on every news channel,
192
00:09:59,967 --> 00:10:01,833
and in the morning talk show.
193
00:10:01,835 --> 00:10:03,802
At Chippendales
we go down to a G string.
194
00:10:03,804 --> 00:10:05,870
We like to leave a little
bit to the imagination.
195
00:10:05,872 --> 00:10:07,706
I think it's a little bit
more fun that way.
196
00:10:09,308 --> 00:10:11,710
We were just the buzz
of the whole city,
197
00:10:12,945 --> 00:10:16,348
which was also, you know,
a bit overwhelming.
198
00:10:17,283 --> 00:10:18,583
Should be quite a show.
199
00:10:21,187 --> 00:10:22,721
[sirens wailing]
200
00:10:41,240 --> 00:10:43,308
[Nancy]
I was nervous for him,
201
00:10:43,310 --> 00:10:47,379
because this show was a
whole different level of a show.
202
00:10:50,116 --> 00:10:52,617
And Michael was the star.
203
00:10:54,687 --> 00:10:57,055
[announcer speaking]
204
00:10:58,758 --> 00:11:02,160
I was backstage, getting ready
to go on stretching, rehearsing,
205
00:11:02,162 --> 00:11:04,529
and the place was packed
206
00:11:05,531 --> 00:11:07,332
all the way up,
every seat was filled.
207
00:11:08,768 --> 00:11:11,102
I was scared shitless.
208
00:11:11,104 --> 00:11:13,071
And when those lights
went down, you know,
209
00:11:13,073 --> 00:11:15,707
for the first time,
I can remember thinking,
210
00:11:15,709 --> 00:11:17,676
"Okay, Michael, here it goes.
211
00:11:18,978 --> 00:11:20,145
[exhales deeply]
212
00:11:20,980 --> 00:11:22,213
[heart pounding]
213
00:11:22,215 --> 00:11:23,481
This is it."
214
00:11:24,316 --> 00:11:26,618
[interviewer speaking]
215
00:11:27,486 --> 00:11:28,753
No.
216
00:11:37,563 --> 00:11:39,064
You got to be kidding me.
217
00:11:39,066 --> 00:11:41,066
No, I have no idea.
218
00:11:42,268 --> 00:11:44,436
["The Kid is Hot Tonight"
playing]
219
00:11:53,713 --> 00:11:55,246
[women screaming]
220
00:11:57,616 --> 00:12:01,286
[Nancy] It was just really
exciting to watch women scream
221
00:12:01,288 --> 00:12:03,421
and be crazy over him.
222
00:12:08,127 --> 00:12:10,695
[Nancy] Seeing him in
that perfect man number.
223
00:12:14,166 --> 00:12:16,634
Yeah, it just
made me feel proud.
224
00:12:19,238 --> 00:12:21,039
"Yeah, that's my man," no?
225
00:12:22,808 --> 00:12:24,509
I remember walking down.
226
00:12:25,778 --> 00:12:27,145
Going down the stage, yeah.
227
00:12:30,249 --> 00:12:33,184
[Candace] The
expectation, the energy,
228
00:12:33,186 --> 00:12:35,954
everything that went
into preparing
229
00:12:35,956 --> 00:12:38,857
for this opening
night culminated,
230
00:12:38,859 --> 00:12:42,660
and I'm surprised
that the building
231
00:12:42,662 --> 00:12:44,629
didn't fall down
around our ears,
232
00:12:44,631 --> 00:12:46,664
the noise level was so high.
233
00:12:47,633 --> 00:12:51,035
♪ The kid is hot tonight ♪
234
00:12:51,037 --> 00:12:53,037
♪ Whoa so hot... ♪
235
00:12:53,039 --> 00:12:54,639
[Candace]
And it's just all
236
00:12:56,008 --> 00:12:57,075
perfect.
237
00:13:01,046 --> 00:13:02,847
[women cheering]
238
00:13:14,260 --> 00:13:16,528
[Bruce] New York was
an immediate success.
239
00:13:18,430 --> 00:13:20,632
Steve felt he was
king of the world.
240
00:13:24,069 --> 00:13:26,905
Chippendales became
unsinkable at that point.
241
00:13:26,907 --> 00:13:28,773
[women cheering]
242
00:13:32,378 --> 00:13:34,546
The bad things
were yet to happen.
243
00:13:40,820 --> 00:13:45,223
[Nancy] Warm 80 degrees
here in New York City.
244
00:13:45,225 --> 00:13:48,193
[Michael] Within three months,
we felt New York was our home.
245
00:13:48,195 --> 00:13:50,328
[Nancy]
This is our backyard.
246
00:13:50,330 --> 00:13:52,497
Michael is barbecuing
hamburgers.
247
00:13:52,499 --> 00:13:55,500
Everything was just
clicking for me
248
00:13:55,502 --> 00:13:58,903
as far as Chippendales in
New York was concerned.
249
00:14:01,607 --> 00:14:05,043
[Nancy] We lived on at 81st
on the East Side for a while.
250
00:14:08,080 --> 00:14:09,747
It just seemed like...
251
00:14:11,250 --> 00:14:13,952
this is where we belong.
252
00:14:18,490 --> 00:14:23,261
Our son was born
March 27th, 1984.
253
00:14:25,297 --> 00:14:27,065
Peekaboo!
254
00:14:27,067 --> 00:14:28,333
Peekaboo!
255
00:14:29,668 --> 00:14:32,403
We named him
Bo Christopher Rapp.
256
00:14:34,440 --> 00:14:37,308
It just felt like we were
going to be a family now
257
00:14:37,310 --> 00:14:40,111
and, you know, this is forever.
258
00:14:41,914 --> 00:14:44,682
You know your family film.
259
00:14:44,684 --> 00:14:47,018
When you're young
you think those things
260
00:14:48,454 --> 00:14:52,357
until things start
to go down a darker road.
261
00:14:54,059 --> 00:14:56,628
[woman] You're trying
to project a fantasy.
262
00:14:56,630 --> 00:15:00,298
Constant fantasies from
a female point of view.
263
00:15:00,300 --> 00:15:03,268
It's definitely... We are
Disneyland for ladies.
264
00:15:03,270 --> 00:15:06,404
Finally women demanded their
right to express that they like men.
265
00:15:07,339 --> 00:15:08,940
[Eric]
Nick De Noia.
266
00:15:08,942 --> 00:15:12,110
Yes, he had this little wedge
of Chippendales,
267
00:15:12,112 --> 00:15:15,947
which was in New York, and needed
an interesting fun show to be at.
268
00:15:15,949 --> 00:15:17,715
But that wasn't Chippendales.
269
00:15:17,717 --> 00:15:19,884
Chippendales is
a bigger idea than that,
270
00:15:19,886 --> 00:15:22,086
and Banerjee understood that.
271
00:15:22,088 --> 00:15:25,323
I mean, he had
a fucking amazing ability
272
00:15:25,325 --> 00:15:30,028
to see how he could take
this hack strip club idea,
273
00:15:30,863 --> 00:15:33,998
and build it into
something really big.
274
00:15:34,000 --> 00:15:35,867
[interviewer speaking]
275
00:15:53,686 --> 00:15:55,320
[Eric] He totally
did the nightclub
276
00:15:55,322 --> 00:15:58,623
as a laboratory
of experimentation,
277
00:15:58,625 --> 00:16:01,926
and I think the one thing
you can admire about me
278
00:16:01,928 --> 00:16:03,761
was that I tried really hard
to experiment
279
00:16:03,763 --> 00:16:07,365
with different things, different
concepts, or promotional ideas.
280
00:16:07,367 --> 00:16:09,067
So I became a creative director,
281
00:16:09,069 --> 00:16:12,437
by, you know, working hard
at just finding better ways
282
00:16:12,439 --> 00:16:15,406
to get Chippendales out there
in the mainstream level.
283
00:16:23,983 --> 00:16:26,250
[Eric] He understood
brand building
284
00:16:26,252 --> 00:16:28,052
without having to go
to college to do it
285
00:16:28,054 --> 00:16:29,654
and that's just fucking amazing.
286
00:16:29,656 --> 00:16:31,856
I mean, he was actually,
287
00:16:31,858 --> 00:16:34,192
it's gonna sound crazy to a
lot of people listening to this,
288
00:16:34,194 --> 00:16:38,529
but he was actually like the
Steve Jobs of sexuality for women.
289
00:16:41,734 --> 00:16:42,600
[chuckles]
290
00:16:42,602 --> 00:16:44,702
[cheering music playing]
291
00:16:48,140 --> 00:16:51,109
All he thought about was making
Chippendales a bigger name,
292
00:16:51,111 --> 00:16:53,511
because he knew there was a
way to make more money out of it.
293
00:16:53,513 --> 00:16:55,113
Wait, these are
respectable women,
294
00:16:55,115 --> 00:16:56,914
you don't want to see
these kind of things.
295
00:16:56,916 --> 00:16:58,216
[cheering]
296
00:16:59,284 --> 00:17:00,485
I guess I was wrong.
297
00:17:01,053 --> 00:17:02,353
[women screaming]
298
00:17:03,922 --> 00:17:07,892
[Eric] He studied, morning,
noon, and night his market.
299
00:17:07,894 --> 00:17:10,828
It just, it was his porn.
300
00:17:11,930 --> 00:17:13,631
[Dan] He was always researching,
301
00:17:13,633 --> 00:17:15,733
trying to see how he can
implement Chippendales
302
00:17:15,735 --> 00:17:17,301
into the trends,
into the fashion.
303
00:17:17,936 --> 00:17:19,170
Guys stopped shaving.
304
00:17:19,172 --> 00:17:22,540
See? They had the little
stubble from Miami Vice.
305
00:17:22,542 --> 00:17:25,443
There was a time when
everybody slicked their hair back.
306
00:17:25,445 --> 00:17:28,079
There was a time when
people tried growing mustaches,
307
00:17:28,081 --> 00:17:30,481
like Tom Selleck
in Magnum P.I.
308
00:17:30,483 --> 00:17:33,918
And there was a time when
everyone was clean cut short hair.
309
00:17:33,920 --> 00:17:35,787
Banerjee was trying to imitate
310
00:17:35,789 --> 00:17:39,257
what he would see working
in mainstream America,
311
00:17:39,259 --> 00:17:42,393
and he would mimic that
in the calendars,
312
00:17:42,395 --> 00:17:44,195
or in ads that we would do.
313
00:17:45,697 --> 00:17:50,168
And the people that he picked
for models or dancers
314
00:17:50,170 --> 00:17:51,502
were all based on their face.
315
00:17:52,971 --> 00:17:55,773
♪ You're looking
straight at me ♪
316
00:17:57,476 --> 00:18:02,280
♪ I'm in a poster hanging
on your wall, baby... ♪
317
00:18:02,282 --> 00:18:06,851
[Read] The faces were very, very
important in the Chippendale brand.
318
00:18:06,853 --> 00:18:10,888
♪ Drive me crazy
when your tongue... ♪
319
00:18:10,890 --> 00:18:13,825
[Read] And the way they
identified who they were,
320
00:18:13,827 --> 00:18:18,262
were by putting them in
this lineup of 10 to 15 guys.
321
00:18:20,499 --> 00:18:21,966
Banerjee would always watch it
322
00:18:21,968 --> 00:18:24,469
because the audience applause
323
00:18:24,471 --> 00:18:26,904
would dictate
who the women really like.
324
00:18:26,906 --> 00:18:28,673
[women screaming]
325
00:18:28,675 --> 00:18:30,708
Banerjee from that
would select them
326
00:18:30,710 --> 00:18:34,112
to go on to a photo-shoot
with the photographers
327
00:18:34,114 --> 00:18:38,049
for potential calendar work,
greeting cards, posters.
328
00:18:39,551 --> 00:18:41,352
So if you were a face
329
00:18:41,354 --> 00:18:43,788
or a spokesperson for the brand,
330
00:18:43,790 --> 00:18:46,457
Steve went out of his way
to be nicer to you,
331
00:18:46,459 --> 00:18:49,393
because you meant more
to him monetarily.
332
00:18:51,330 --> 00:18:52,430
No.
333
00:18:53,765 --> 00:18:56,400
Well, I was never a face.
334
00:18:57,836 --> 00:18:59,170
I was a body part.
335
00:19:00,372 --> 00:19:02,406
I did body part shots.
336
00:19:03,375 --> 00:19:04,842
I do group shots.
337
00:19:06,979 --> 00:19:09,881
One time Steve Banerjee
made it very clear,
338
00:19:09,883 --> 00:19:11,582
he pretty much let me know,
339
00:19:11,584 --> 00:19:14,752
"You are a very good
performer, Read,
340
00:19:14,754 --> 00:19:16,821
but you're not a looker."
341
00:19:18,624 --> 00:19:20,591
You just kind of
take that and you go,
342
00:19:20,593 --> 00:19:22,960
"All right. Well, Steve,
thank you very much."
343
00:19:23,629 --> 00:19:26,030
So, I was not a face.
344
00:19:26,032 --> 00:19:28,733
And Mr. November
is Dan Peterson.
345
00:19:28,735 --> 00:19:30,535
[women cheering]
346
00:19:30,537 --> 00:19:32,603
Steve did ask me
if I would do the calendar,
347
00:19:32,605 --> 00:19:34,772
and I was all gung ho,
348
00:19:34,774 --> 00:19:36,207
I mean, I'd never been
in a calendar,
349
00:19:36,209 --> 00:19:37,742
I'd never been
photographed, period.
350
00:19:37,744 --> 00:19:40,411
I don't know if you can see
this but you're, you do have...
351
00:19:41,079 --> 00:19:42,280
We have clothes.
352
00:19:42,282 --> 00:19:43,881
Yes, you do have
some clothing on
353
00:19:43,883 --> 00:19:45,583
so you're not
completely in the buff.
354
00:19:45,585 --> 00:19:47,351
[Dan] Being in the
calendar was great,
355
00:19:47,353 --> 00:19:48,853
but once I was on the cover,
356
00:19:48,855 --> 00:19:50,555
that's where things
sort of exploded.
357
00:19:50,557 --> 00:19:54,258
That's where everything sort
of became a little more real.
358
00:19:55,394 --> 00:19:58,029
["Take On Me" playing]
359
00:19:58,031 --> 00:20:00,565
[Roger] The first Chippendales
calendar came out in 1981.
360
00:20:03,235 --> 00:20:06,204
The first production
was like 100,000,
361
00:20:06,206 --> 00:20:09,407
but the following year,
we went to half a million,
362
00:20:09,409 --> 00:20:12,443
and then from there on
we went to a million.
363
00:20:12,445 --> 00:20:15,513
[man] The Chippendales are
famous not only for their sexy dancing,
364
00:20:15,515 --> 00:20:17,515
but for what has become
one of the hottest
365
00:20:17,517 --> 00:20:19,984
and best-selling
calendars every year.
366
00:20:19,986 --> 00:20:24,522
[Roger] Steve's idea was to
spread the name as fast as possible,
367
00:20:24,524 --> 00:20:28,292
and through the calendars
it was simple.
368
00:20:28,294 --> 00:20:31,028
[Dan] We went to events
when there was 10,000 people
369
00:20:31,030 --> 00:20:33,898
flooding a mall, waiting
to get calendar signs.
370
00:20:33,900 --> 00:20:36,400
This is really the biggest
crowd we've ever had.
371
00:20:36,402 --> 00:20:38,436
We expected hundreds,
not thousands.
372
00:20:38,438 --> 00:20:40,504
♪ ...another day
to find you... ♪
373
00:20:41,506 --> 00:20:43,941
[Roger] And then
Steve got more creative
374
00:20:43,943 --> 00:20:46,444
and started selling everything.
375
00:20:46,446 --> 00:20:49,080
[woman] They're part of a
multimillion dollar enterprise,
376
00:20:49,082 --> 00:20:51,249
which include:
sexy exercise tapes,
377
00:20:51,251 --> 00:20:53,417
sexy lingerie, sexy jeans,
378
00:20:53,419 --> 00:20:56,287
sexy calendars
and even sexy coffee cups.
379
00:20:56,289 --> 00:20:58,756
I brought something for you
to use in bed every night.
380
00:20:58,758 --> 00:21:00,558
- Oh!
- [audience cheering]
381
00:21:03,562 --> 00:21:04,929
[Roger]
And the more we sold...
382
00:21:04,931 --> 00:21:06,797
Yes, he's cute.
383
00:21:06,799 --> 00:21:08,933
[Roger] ...the more
Chippendales got known.
384
00:21:08,935 --> 00:21:11,002
Here they are, the most
exciting guys in America,
385
00:21:11,004 --> 00:21:13,170
it's Chippendales.
386
00:21:13,172 --> 00:21:17,141
[Candace] In the 1980s
Chippendales was so popular
387
00:21:17,143 --> 00:21:19,710
that we didn't have
to seek out publicity.
388
00:21:19,712 --> 00:21:20,945
Excuse me.
389
00:21:20,947 --> 00:21:22,713
[laughter]
390
00:21:25,350 --> 00:21:27,051
[Candace] We were
in the magazines.
391
00:21:28,353 --> 00:21:30,054
Major motion pictures.
392
00:21:30,056 --> 00:21:31,188
Gentlemen.
393
00:21:31,190 --> 00:21:33,658
Chippendales became iconic.
394
00:21:33,660 --> 00:21:35,993
♪ Take me on ♪
395
00:21:35,995 --> 00:21:38,329
♪ Take on me ♪
396
00:21:38,331 --> 00:21:40,665
The fact this multimillion
dollar organization
397
00:21:40,667 --> 00:21:42,199
is continuing to expand
398
00:21:42,201 --> 00:21:44,535
shows that Chippendale
thinks that male stripping
399
00:21:44,537 --> 00:21:46,937
is still big business.
400
00:21:46,939 --> 00:21:49,173
Money was coming
from all different directions.
401
00:21:50,175 --> 00:21:53,944
Coming from a family
who didn't have money.
402
00:21:53,946 --> 00:21:56,380
I didn't know
how to handle money.
403
00:22:00,686 --> 00:22:04,121
And I was hoping that Nancy
was better than me,
404
00:22:04,123 --> 00:22:06,190
but she wasn't good
with money either.
405
00:22:06,192 --> 00:22:07,458
[Michael laughs]
406
00:22:07,460 --> 00:22:10,227
So people always ask me,
"How much money did you make?"
407
00:22:10,229 --> 00:22:12,029
I said, "A little less
than I spent."
408
00:22:12,031 --> 00:22:15,266
Pecs on Parade,
the Chippendales Dancers.
409
00:22:15,268 --> 00:22:17,134
[all cheering]
410
00:22:24,609 --> 00:22:26,377
[Bruce]
The money was rolling.
411
00:22:30,215 --> 00:22:34,185
And Steve used to tell me
he was making so much money
412
00:22:34,187 --> 00:22:36,754
there's not enough dirt
in his backyard to bury it.
413
00:22:37,589 --> 00:22:39,323
We'll be right back.
414
00:22:50,869 --> 00:22:52,770
[Eric] Steve knew
we had a phenomenon,
415
00:22:54,072 --> 00:22:56,006
he would say to me,
416
00:22:56,008 --> 00:22:58,509
"Things like this
don't come like, you know,
417
00:22:58,511 --> 00:23:00,578
in everyone's lifetime.
418
00:23:00,580 --> 00:23:02,947
You're lucky if you get
like one Chippendales,"
419
00:23:02,949 --> 00:23:04,648
he knew he had a gold mine.
420
00:23:06,818 --> 00:23:08,319
And it wasn't
just about the money,
421
00:23:08,321 --> 00:23:11,122
it was like about
the success of building it.
422
00:23:15,660 --> 00:23:18,796
Unfortunately, other people
tried to dip their hand,
423
00:23:18,798 --> 00:23:21,465
and take credit away from him.
424
00:23:22,267 --> 00:23:24,268
That became a huge problem.
425
00:23:34,613 --> 00:23:35,980
Name, Michael Rapp.
426
00:23:35,982 --> 00:23:38,482
Age, 27.
Height, 6'3".
427
00:23:38,484 --> 00:23:41,051
Hair, brown.
Eyes, green.
428
00:23:41,053 --> 00:23:42,253
Perfect?
429
00:23:44,456 --> 00:23:46,023
I try my best.
430
00:23:46,025 --> 00:23:49,326
[reporter] Perfect or not, Michael
obviously knows how to work an audience.
431
00:23:51,897 --> 00:23:53,531
[Michael] When I did
the perfect man,
432
00:23:53,533 --> 00:23:55,599
my ultimate goal
433
00:23:55,601 --> 00:23:59,570
was to take you
on a sexual journey.
434
00:23:59,572 --> 00:24:01,639
I'm the perfect man,
but yet, you know,
435
00:24:01,641 --> 00:24:03,374
I'm wild, I'm lustful,
436
00:24:03,376 --> 00:24:05,276
I'm going to take
my six foot four body
437
00:24:05,278 --> 00:24:07,211
and I'm going
to engulf you in man.
438
00:24:09,414 --> 00:24:12,550
I'm just about sex,
I was made for sex.
439
00:24:15,554 --> 00:24:17,521
I want you to feel lust.
440
00:24:18,824 --> 00:24:21,425
I want you to lust me
as much as I lust you.
441
00:24:27,299 --> 00:24:29,900
So, you know, as New York
is trying to build up,
442
00:24:30,635 --> 00:24:33,504
my reputation and my persona
443
00:24:34,039 --> 00:24:34,972
keeps growing.
444
00:24:39,211 --> 00:24:41,011
I mean, I'm the king
of New York.
445
00:24:43,815 --> 00:24:45,483
This belongs to me.
446
00:24:51,356 --> 00:24:52,823
[Nancy]
In the beginning,
447
00:24:52,825 --> 00:24:55,059
it felt good
being married to him.
448
00:24:57,229 --> 00:24:59,330
I mean, he was
the star of the show.
449
00:25:00,165 --> 00:25:04,568
It just made life
seem really special.
450
00:25:06,037 --> 00:25:08,506
Many times,
women would say to me,
451
00:25:08,508 --> 00:25:10,107
"Oh, you're so lucky."
452
00:25:10,109 --> 00:25:12,877
But I was starting
to not feel lucky,
453
00:25:14,279 --> 00:25:17,915
because after a while,
there are always women
454
00:25:17,917 --> 00:25:21,252
trying to be my friend,
to get to him.
455
00:25:22,220 --> 00:25:26,023
And that, you know,
became a part
456
00:25:26,025 --> 00:25:28,492
where you didn't
trust every woman
457
00:25:28,494 --> 00:25:29,960
who was trying
to be your friend.
458
00:25:34,533 --> 00:25:38,102
That brought a little
insecurity in me.
459
00:25:38,104 --> 00:25:41,038
[Michael]
I'm doing a close-up, ma'am.
460
00:25:41,040 --> 00:25:43,440
[Nancy] As a woman,
that can be a little,
461
00:25:44,109 --> 00:25:45,376
a little worrisome.
462
00:25:48,613 --> 00:25:51,882
But he treated me
like I was a princess,
463
00:25:51,884 --> 00:25:53,417
like very special.
464
00:25:54,719 --> 00:25:55,953
It felt like...
465
00:25:56,955 --> 00:25:58,789
just I could totally trust him.
466
00:26:04,896 --> 00:26:06,830
[announcer] He is the
founder, the creator,
467
00:26:06,832 --> 00:26:09,300
he is Mr. Chippendale.
I'd like to welcome back
468
00:26:09,302 --> 00:26:12,236
the one and only, give a round
of applause for Nick De Noia.
469
00:26:12,238 --> 00:26:14,038
[crowd cheering]
470
00:26:16,308 --> 00:26:19,343
[Eric] Nick De Noia
loved media coverage.
471
00:26:21,479 --> 00:26:24,114
It's like, the energy
was the Wizard of Oz,
472
00:26:24,116 --> 00:26:25,783
the guy behind the curtain.
473
00:26:25,785 --> 00:26:28,319
But De Noia
was just a media whore.
474
00:26:28,321 --> 00:26:30,054
Sitting next to me, the founder,
475
00:26:30,056 --> 00:26:33,424
the director of the Chippendales,
Nick De Noia, and also...
476
00:26:33,426 --> 00:26:35,726
Nick was always doing
interviews for Chippendales,
477
00:26:35,728 --> 00:26:38,062
he was trying to become
the face of Chippendales.
478
00:26:38,064 --> 00:26:40,297
We want every woman
to bring her mother back,
479
00:26:40,299 --> 00:26:41,932
and her daughter back,
480
00:26:41,934 --> 00:26:44,668
and we want to have grandma
out there, you know.
481
00:26:44,670 --> 00:26:47,004
[Nick] Grandma? I don't
know if you can see it,
482
00:26:47,006 --> 00:26:49,373
but we have a nun in
the audience, look at this.
483
00:26:51,109 --> 00:26:53,777
Nick had this gift
of gab, and language
484
00:26:53,779 --> 00:26:56,480
that Steve did not,
Steve stuttered, he stuttered.
485
00:26:56,482 --> 00:27:00,117
They're all kind of like
very good looking guys
486
00:27:00,119 --> 00:27:02,152
that will be
very [stutters] attractive
487
00:27:02,154 --> 00:27:04,221
for our female clientele.
488
00:27:04,223 --> 00:27:08,459
Steve was a very quiet
person, he was private,
489
00:27:08,461 --> 00:27:11,662
and he wasn't as
charismatic as Nick De Noia.
490
00:27:12,897 --> 00:27:14,798
Nick was much more vibrant,
491
00:27:14,800 --> 00:27:18,669
much more gregarious,
much more articulate.
492
00:27:18,671 --> 00:27:21,872
We men have had our sensual
entertainment on stage
493
00:27:21,874 --> 00:27:23,073
the last 10,000 years.
494
00:27:23,075 --> 00:27:25,042
You women can finally say,
"We have it now."
495
00:27:25,044 --> 00:27:26,010
[woman] Right.
496
00:27:26,012 --> 00:27:28,012
[man]
That's why he's so popular.
497
00:27:28,014 --> 00:27:30,080
Nick is getting
all the publicity.
498
00:27:30,082 --> 00:27:31,482
What do you say, ladies?
499
00:27:31,484 --> 00:27:33,684
Would you like to see
these guys one more time?
500
00:27:33,686 --> 00:27:37,054
And he was touted as
the creator of Chippendales
501
00:27:37,056 --> 00:27:39,123
and the force
behind Chippendales.
502
00:27:44,863 --> 00:27:47,631
Our top PR firm here in L.A.
503
00:27:47,633 --> 00:27:50,668
was trying to get Banerjee
more interviews,
504
00:27:50,670 --> 00:27:52,870
so that he could
start, you know,
505
00:27:52,872 --> 00:27:55,773
owning the authorship
of his company.
506
00:27:55,775 --> 00:27:58,475
But the problem was,
he was terrified
507
00:27:58,477 --> 00:27:59,843
of being in front of the camera.
508
00:28:02,447 --> 00:28:04,548
Finally, this PR agency
in L.A. convinced him.
509
00:28:04,550 --> 00:28:08,018
"Look, you got to start to feel
comfortable getting on television."
510
00:28:08,020 --> 00:28:10,954
So they did a mock interview.
511
00:28:10,956 --> 00:28:12,790
[interviewer speaking]
512
00:28:35,647 --> 00:28:37,081
[Eric]
You could tell right off
513
00:28:37,083 --> 00:28:39,216
that Banerjee
does not have the chops.
514
00:28:39,218 --> 00:28:41,351
Not even the modicum of chops
515
00:28:41,353 --> 00:28:44,655
to be on any television at all.
516
00:29:05,410 --> 00:29:08,045
[Eric] It was horrible,
couldn't market himself.
517
00:29:08,047 --> 00:29:09,480
He could market Chippendales,
518
00:29:09,482 --> 00:29:11,148
but he couldn't market
Steve Banerjee.
519
00:29:23,161 --> 00:29:25,629
[Eric] Banerjee looked
at it once and that was it.
520
00:29:25,631 --> 00:29:27,631
He was too afraid
to look at it again.
521
00:29:30,668 --> 00:29:32,803
I think it'd be fun, Nick,
for you to describe
522
00:29:32,805 --> 00:29:35,706
what goes on in the nightclub
where the Chippendales are.
523
00:29:35,708 --> 00:29:37,174
You've never seen anything,
524
00:29:37,176 --> 00:29:39,376
till you see a roomful
of female inhibitions
525
00:29:39,378 --> 00:29:41,078
go down the tubes all at once.
526
00:29:41,080 --> 00:29:43,046
[all laughing]
527
00:29:43,048 --> 00:29:46,784
[Bruce] Steve didn't like all the
attention that Nick was getting,
528
00:29:46,786 --> 00:29:48,685
and there was
an inherent conflict
529
00:29:48,687 --> 00:29:50,521
as to the two men's goals,
530
00:29:51,289 --> 00:29:53,357
both of whom wanted
to be the chief.
531
00:29:57,462 --> 00:29:59,630
[Read]
It was always a challenge
532
00:29:59,632 --> 00:30:01,932
when you're working
at the Chippendale club
533
00:30:01,934 --> 00:30:04,134
when Nick and Steve
would be there
534
00:30:04,136 --> 00:30:05,502
at the same time,
535
00:30:05,504 --> 00:30:08,772
because it was
always confrontational.
536
00:30:08,774 --> 00:30:11,074
It was like
a big pissing contest.
537
00:30:12,477 --> 00:30:14,044
Nick was the show.
538
00:30:14,046 --> 00:30:17,014
So Nick was more about
the Academy Award,
539
00:30:17,016 --> 00:30:19,716
and Steve Banerjee was more
about the box office.
540
00:30:20,952 --> 00:30:22,586
And a lot of times
when he was trying
541
00:30:22,588 --> 00:30:24,788
to get a new face in,
or a new body in,
542
00:30:24,790 --> 00:30:27,191
Steve would move them
into the lineup,
543
00:30:27,193 --> 00:30:31,328
and the guys would be so
static, and stiff and couldn't move.
544
00:30:31,330 --> 00:30:33,630
Back, back.
545
00:30:34,732 --> 00:30:36,600
Move that thing!
546
00:30:36,602 --> 00:30:39,069
Nick would go, "No,
I'm not putting that guy,
547
00:30:39,071 --> 00:30:41,738
he has no talent.
He can't walk and chew gum."
548
00:30:43,341 --> 00:30:46,109
And Steve would go,
"No, I want him in the show.
549
00:30:46,111 --> 00:30:49,279
He's good looking, you know, the
women love him, put him in the show."
550
00:30:49,281 --> 00:30:52,616
And then they're arguing over,
you know, "It's my show,
551
00:30:52,618 --> 00:30:54,451
it's my club, it's my show,"
552
00:30:54,453 --> 00:30:57,821
and Nick would constantly
argue over with Steve
553
00:30:57,823 --> 00:31:02,092
in front of the cast, his
management, his employees.
554
00:31:02,627 --> 00:31:05,429
And I think over time
555
00:31:05,431 --> 00:31:08,365
that began to fester
in Banerjee.
556
00:31:10,068 --> 00:31:14,238
[Eric] Thing about Banerjee
was he was easy to intimidate
557
00:31:14,240 --> 00:31:16,506
because he can't
speak that well,
558
00:31:16,508 --> 00:31:18,742
so he can't throw back
a fast retort,
559
00:31:18,744 --> 00:31:21,678
and people behind his back
would call him an idiot,
560
00:31:21,680 --> 00:31:23,680
make fun of the way
he would talk.
561
00:31:23,682 --> 00:31:26,083
But Nick's fast with his mouth.
562
00:31:26,085 --> 00:31:28,218
He could be
aggressive physically,
563
00:31:28,220 --> 00:31:30,954
and he didn't mind
just tearing into Banerjee
564
00:31:30,956 --> 00:31:33,590
or anybody that got in
his way. He was a bully.
565
00:31:33,592 --> 00:31:35,325
Nick, take it away.
566
00:31:37,862 --> 00:31:39,763
You know...
567
00:31:39,765 --> 00:31:44,701
Men have always had their
sexual fantasies fulfilled on stage.
568
00:31:44,703 --> 00:31:46,670
So we've got 10,000 years,
569
00:31:46,672 --> 00:31:48,438
that we're trying
to make up for.
570
00:31:48,440 --> 00:31:50,407
[Michael] People were
showing him respect,
571
00:31:50,409 --> 00:31:52,910
and calling him the King
of Chippendales, you know,
572
00:31:52,912 --> 00:31:57,214
he was the creator of this,
you know, phenomena.
573
00:31:58,950 --> 00:32:01,618
And I could see changes in him.
574
00:32:01,620 --> 00:32:04,755
Do you guys have any other
occupation besides Chippendale?
575
00:32:04,757 --> 00:32:06,156
Well, an acting career,
576
00:32:06,158 --> 00:32:08,825
and I myself, I'm into modeling.
577
00:32:08,827 --> 00:32:10,394
- Besides Chippendales.
- [Nick] Oh, yeah,
578
00:32:10,396 --> 00:32:13,330
we have school teachers,
an engineer.
579
00:32:13,332 --> 00:32:16,466
[Michael] I saw him
stepping every time,
580
00:32:16,468 --> 00:32:18,435
more and more into
the front of the camera
581
00:32:18,437 --> 00:32:20,437
instead of just
letting us go on.
582
00:32:20,439 --> 00:32:22,673
What does the job pay?
583
00:32:22,675 --> 00:32:24,641
[Michael] You make
a high average living.
584
00:32:24,643 --> 00:32:27,244
It's varies, it depends
when a guy starts,
585
00:32:27,246 --> 00:32:30,414
he starts at the lowest rung
of the ladder...
586
00:32:30,416 --> 00:32:31,949
[Michael]
It had to be him.
587
00:32:31,951 --> 00:32:35,018
"These are my boys,
this is my creation."
588
00:32:35,020 --> 00:32:36,620
[announcer] Let me ask
you about these characters,
589
00:32:36,622 --> 00:32:38,922
where do the ideas
for your acts come from?
590
00:32:38,924 --> 00:32:40,791
-Usually...
-[announcer] You're not letting
591
00:32:40,793 --> 00:32:43,327
the Chippendale speak,
can these guys speak?
592
00:32:43,329 --> 00:32:46,663
[Michael] I realized this
isn't the same Nick De Noia
593
00:32:46,665 --> 00:32:48,198
that I knew in L.A.
594
00:32:49,867 --> 00:32:51,802
Now this was a guy who thought
595
00:32:51,804 --> 00:32:53,804
he was in control of everything.
596
00:32:56,107 --> 00:33:00,143
And he was taking that power,
and turned it on the people
597
00:33:00,145 --> 00:33:02,913
who had actually put him
there, like Steve Banerjee.
598
00:33:05,717 --> 00:33:09,252
Nick was taking control away
from Steve little by little.
599
00:33:10,054 --> 00:33:11,521
He was the front man,
600
00:33:11,523 --> 00:33:13,156
and Steve had taken a backseat.
601
00:33:13,158 --> 00:33:15,525
[Nick] What I see is the
most important entertainment
602
00:33:15,527 --> 00:33:17,160
in the world for women.
603
00:33:17,162 --> 00:33:18,862
Women have never had
this before.
604
00:33:22,533 --> 00:33:24,568
[Michael] Nick had
to take the adulation
605
00:33:24,570 --> 00:33:27,771
for what Steve Banerjee created.
606
00:33:27,773 --> 00:33:29,206
"This is my creation."
607
00:33:41,986 --> 00:33:43,987
[man] This administration
is determined
608
00:33:43,989 --> 00:33:47,090
to make all-out war
against the evil people
609
00:33:47,092 --> 00:33:48,692
who use drugs, and pornography
610
00:33:48,694 --> 00:33:52,329
to prey on our families
and on our loved ones.
611
00:33:52,331 --> 00:33:54,698
I believe there has been
and continues to be
612
00:33:54,700 --> 00:33:57,267
a great hunger in America
613
00:33:57,269 --> 00:33:59,403
for a moral
and spiritual revival...
614
00:33:59,405 --> 00:34:02,072
- [music playing]
- All of you, with me.
615
00:34:02,074 --> 00:34:07,377
At a time in this country
when modesty, decency
616
00:34:07,379 --> 00:34:10,647
were just an accepted
principle of the American lifestyle.
617
00:34:10,649 --> 00:34:14,351
♪ Well, I was born
an original sinner ♪
618
00:34:14,353 --> 00:34:17,921
♪ I was borne
from original sin ♪
619
00:34:17,923 --> 00:34:20,090
♪ And if I had
a dollar bill ♪
620
00:34:20,092 --> 00:34:22,993
[Bruce] By the mid-80s, we
become such a huge presence
621
00:34:22,995 --> 00:34:24,528
in popular culture.
622
00:34:24,530 --> 00:34:27,664
Then we started getting
some backlash from people
623
00:34:27,666 --> 00:34:30,200
who didn't like some
of the societal changes
624
00:34:30,202 --> 00:34:32,602
that Chippendales
may have caused.
625
00:34:32,604 --> 00:34:34,704
[man] Let's get a call.
Are you there? Hello.
626
00:34:34,706 --> 00:34:36,306
[woman speaking]
627
00:34:47,585 --> 00:34:49,853
[all laughing]
628
00:34:49,855 --> 00:34:52,889
I understand that people have
their values and morals,
629
00:34:52,891 --> 00:34:55,192
and they will read into it
what they want to read into,
630
00:34:55,194 --> 00:34:56,760
you can't change
everybody's mind.
631
00:34:56,762 --> 00:34:58,728
You're gonna leave, right?
632
00:34:58,730 --> 00:35:00,330
- Yes.
- Because...
633
00:35:00,332 --> 00:35:02,299
Well, it's just not my thing.
634
00:35:02,301 --> 00:35:06,169
Well, if a few
of the women get together
635
00:35:06,171 --> 00:35:08,105
and have a few giggles,
who is hurt?
636
00:35:08,107 --> 00:35:09,739
I didn't know what was on today,
637
00:35:09,741 --> 00:35:11,975
- or I wouldn't have...
- You're really gonna leave?
638
00:35:11,977 --> 00:35:13,043
I'm leaving.
639
00:35:15,780 --> 00:35:18,582
I think that
what people were thinking
640
00:35:18,584 --> 00:35:21,017
was that this was a strip thing
641
00:35:21,019 --> 00:35:23,653
that was going
to change the morals
642
00:35:23,655 --> 00:35:25,789
and values of these housewives,
643
00:35:25,791 --> 00:35:27,624
and women across America.
644
00:35:27,626 --> 00:35:29,960
Are you ladies ready
to get wild?
645
00:35:29,962 --> 00:35:33,130
- Yeah!
- Yeah!
646
00:35:33,132 --> 00:35:35,665
Were the morals
and values skewed a bit
647
00:35:35,667 --> 00:35:37,000
when someone came to the club?
648
00:35:37,002 --> 00:35:38,969
Yeah, they were.
649
00:35:38,971 --> 00:35:41,671
Did I think it was going to
change the morality of the country?
650
00:35:41,673 --> 00:35:43,006
No.
651
00:35:43,008 --> 00:35:45,709
My talking point always was,
you don't have to go.
652
00:35:45,711 --> 00:35:47,277
You don't have to go
to the club, right?
653
00:35:47,279 --> 00:35:49,346
You don't have to go buy
a calendar if it offends you.
654
00:35:50,581 --> 00:35:52,983
Anyone ever questioned
the fact that, you know,
655
00:35:52,985 --> 00:35:54,885
what you're doing
might be a little...
656
00:35:54,887 --> 00:35:57,521
Well, it is different,
let's be honest, huh?
657
00:35:57,523 --> 00:35:59,489
Yeah, you always can question
one way or the other,
658
00:35:59,491 --> 00:36:00,891
but if you came down
to the club,
659
00:36:00,893 --> 00:36:03,093
you can see how it's
set up, and you'll enjoy it,
660
00:36:03,095 --> 00:36:04,361
so you're all invited.
661
00:36:05,496 --> 00:36:06,663
[Dan]
But at some point,
662
00:36:06,665 --> 00:36:08,632
I noticed that when I went
on the talk shows,
663
00:36:08,634 --> 00:36:11,134
there was somebody religious
at the talk show.
664
00:36:11,136 --> 00:36:13,970
There was somebody
there either inside
665
00:36:13,972 --> 00:36:17,874
or outside protesting
what we were doing,
666
00:36:17,876 --> 00:36:20,343
and that's sort of where
everything started to turn.
667
00:36:20,345 --> 00:36:23,380
One woman calls on, how
can you put this junk on the air?
668
00:36:23,382 --> 00:36:25,382
She said, the Bible says
that man's body
669
00:36:25,384 --> 00:36:27,217
is this and that
and I'm... really...
670
00:36:28,686 --> 00:36:32,889
[Bruce] The evangelical communities
were underwhelmed for sure.
671
00:36:32,891 --> 00:36:35,492
They didn't like us,
we didn't care.
672
00:36:35,494 --> 00:36:37,460
Satan is The Great Deceiver,
673
00:36:37,462 --> 00:36:40,030
and he is the one that
is trying to deceive you
674
00:36:40,032 --> 00:36:42,866
into believing
it's wonderful and good.
675
00:36:42,868 --> 00:36:45,202
[Bruce] We weren't really
concerned about all that
676
00:36:45,204 --> 00:36:47,904
until it was closer
to home here in L.A.
677
00:36:49,607 --> 00:36:51,241
[sirens wailing]
678
00:36:52,843 --> 00:36:54,711
[reporter] In the early
hours of this morning
679
00:36:54,713 --> 00:36:56,379
yet another popular nightclub
680
00:36:56,381 --> 00:36:58,381
has been the latest
establishment in Los Angeles
681
00:36:58,383 --> 00:37:00,083
to be targeted and firebombed.
682
00:37:01,485 --> 00:37:04,054
[Bruce] Several nightclub
in Hollywood
683
00:37:04,056 --> 00:37:07,357
had started putting on nights
that feature male dancers.
684
00:37:09,393 --> 00:37:11,828
Some of these clubs
started becoming
685
00:37:11,830 --> 00:37:14,331
heavily vandalized
or firebombed.
686
00:37:17,034 --> 00:37:20,804
Some people obviously didn't like
the idea of men stripping for women.
687
00:37:30,781 --> 00:37:34,451
Steve was concerned because he
thought that we might be a victim.
688
00:37:35,953 --> 00:37:38,355
So he beefed up security
at the club.
689
00:37:39,290 --> 00:37:41,524
[man] All right,
do you want to see more?
690
00:37:41,526 --> 00:37:43,393
[crowd cheering]
691
00:37:48,532 --> 00:37:50,467
[Bruce] But despite
the fire bombings,
692
00:37:50,469 --> 00:37:53,436
and all the noise being made
by the religious groups,
693
00:37:54,272 --> 00:37:56,239
we were doing extremely well.
694
00:37:59,343 --> 00:38:01,778
However, during
that period of time,
695
00:38:01,780 --> 00:38:06,116
Steve and Nick's relationship
had gone into the toilet.
696
00:38:08,719 --> 00:38:11,354
My job was to keep
motivating both of them
697
00:38:11,356 --> 00:38:14,324
going forward and keeping
the partnership together.
698
00:38:16,060 --> 00:38:18,795
But they wouldn't talk
to each other anymore.
699
00:38:22,400 --> 00:38:25,635
It was sad, it was discouraging,
700
00:38:25,637 --> 00:38:27,370
it was frustrating.
701
00:38:28,372 --> 00:38:30,206
The modern term is toxic.
702
00:38:32,576 --> 00:38:33,877
And in the end,
703
00:38:35,279 --> 00:38:37,247
Steve threw Nick out
in New York.
704
00:38:40,751 --> 00:38:44,454
[announcer] Joining me right
now is the man who conceptualizes,
705
00:38:44,456 --> 00:38:46,723
and choreographs
a lot of the acts
706
00:38:46,725 --> 00:38:48,425
that you've been
seeing this morning.
707
00:38:48,427 --> 00:38:49,926
His name is Steve Merritt,
708
00:38:49,928 --> 00:38:52,329
and please welcome him
to People are Talking.
709
00:38:52,331 --> 00:38:54,898
- Hello, Steve.
- Hello, Steve.
710
00:38:54,900 --> 00:38:58,201
[Candace] Steve Banerjee
hired a new choreographer,
711
00:38:58,203 --> 00:39:01,705
Steve Merritt,
to create and choreograph
712
00:39:01,707 --> 00:39:05,375
a brand new show for Los
Angeles, and for New York.
713
00:39:05,377 --> 00:39:07,043
[upbeat music playing]
714
00:39:11,115 --> 00:39:13,883
[announcer] In 1979,
Chippendales arrive in L.A.
715
00:39:13,885 --> 00:39:15,652
In 1983 they arrive in New York.
716
00:39:15,654 --> 00:39:18,521
Now, 1987 you've got the
welcome to your fantasy show
717
00:39:18,523 --> 00:39:21,057
in New York City,
and you're striving
718
00:39:21,059 --> 00:39:23,026
to create and achieve
a new image
719
00:39:23,028 --> 00:39:24,994
for the Chippendales.
What is the new image?
720
00:39:24,996 --> 00:39:26,696
Well, I'm dealing
with the sensuality,
721
00:39:26,698 --> 00:39:29,232
I'm not dealing
with bump and grind,
722
00:39:29,234 --> 00:39:31,501
you know, sexuality.
We're doing sensuality.
723
00:39:31,503 --> 00:39:34,070
Steve Merritt changed
all the elements
724
00:39:34,072 --> 00:39:35,572
that Nick had instituted.
725
00:39:36,841 --> 00:39:39,776
Nick's characters, gone.
726
00:39:39,778 --> 00:39:42,545
All interaction
with the audience, gone.
727
00:39:43,647 --> 00:39:46,182
Nick was really, really angry.
728
00:39:49,653 --> 00:39:51,554
[Eric] I was sitting
in manager's office one day
729
00:39:51,556 --> 00:39:53,990
and De Noia just blows
into the office,
730
00:39:53,992 --> 00:39:57,894
like a vampire
and accuses Banerjee,
731
00:39:57,896 --> 00:39:59,496
in this accusing voice like,
732
00:39:59,498 --> 00:40:02,399
"What are you doing
with my fucking show?"
733
00:40:02,401 --> 00:40:05,735
And that's when Banerjee was
like, "Your, your, your show?
734
00:40:05,737 --> 00:40:07,904
It's my, my fucking..."
735
00:40:07,906 --> 00:40:10,673
And he couldn't get it out,
and couldn't express himself.
736
00:40:11,709 --> 00:40:14,778
Nick would take everything
to the 10th level
737
00:40:14,780 --> 00:40:17,781
of extreme anger
if you crossed him.
738
00:40:17,783 --> 00:40:20,150
He would say, you know,
"Fuck you off, bro.
739
00:40:20,152 --> 00:40:21,251
Don't fuck with me."
740
00:40:24,155 --> 00:40:27,157
In essence,
Steve Banerjee thought
741
00:40:27,159 --> 00:40:31,194
that if he can isolate Nick
away from New York and L.A.,
742
00:40:31,196 --> 00:40:32,695
then Nick would fade away.
743
00:40:32,697 --> 00:40:34,063
Hello?
744
00:40:34,065 --> 00:40:36,299
[Eric]
But Nick had other ideas.
745
00:40:36,301 --> 00:40:38,067
Here to do something
very special
746
00:40:38,069 --> 00:40:39,469
on this section of the show,
747
00:40:39,471 --> 00:40:42,005
and to help us, I'd like you
to meet Nick De Noia.
748
00:40:42,007 --> 00:40:44,507
Nick is the producer
and director of Chippendale.
749
00:40:44,509 --> 00:40:46,009
He's the guy
that hires the guys.
750
00:40:46,011 --> 00:40:47,811
[crowd cheering]
751
00:40:47,813 --> 00:40:49,312
[Eric] But the napkin deal
752
00:40:49,314 --> 00:40:52,415
that Steve and Nick
worked out, said,
753
00:40:52,417 --> 00:40:56,886
if Nick successfully
brought us to a New York club
754
00:40:56,888 --> 00:40:59,255
then Nick would have
the exclusive license
755
00:40:59,257 --> 00:41:01,357
to take Chippendales on tour.
756
00:41:02,593 --> 00:41:04,894
Nick, tell them what you
just said during the break.
757
00:41:04,896 --> 00:41:07,030
We're on tour
for the first time.
758
00:41:07,032 --> 00:41:08,598
[crowd cheering]
759
00:41:09,500 --> 00:41:11,501
[Eric] So, Steve
was stuck with Nick.
760
00:41:12,503 --> 00:41:14,037
[Nick] And so, What we saw
761
00:41:14,039 --> 00:41:16,206
was so funny is that
our club in New York,
762
00:41:16,208 --> 00:41:18,208
women are flying in
from Chicago,
763
00:41:18,210 --> 00:41:20,276
and Boston and St. Louis,
we finally said,
764
00:41:20,278 --> 00:41:22,946
"Let's take it on the road,
let's bring it to the women."
765
00:41:22,948 --> 00:41:24,347
So we're starting now.
766
00:41:24,349 --> 00:41:26,149
[crowd cheering]
767
00:41:26,151 --> 00:41:30,019
So, Banerjee had Los Angeles
and the New York club,
768
00:41:30,021 --> 00:41:31,754
and Nick had to go out
on the road.
769
00:41:35,292 --> 00:41:38,027
So, on tour, we billed ourselves
770
00:41:38,029 --> 00:41:40,864
as the original Chippendales,
771
00:41:40,866 --> 00:41:44,467
while New York and Los Angeles
remained the Chippendales.
772
00:41:46,470 --> 00:41:49,439
Business arrangements
were fairly simple.
773
00:41:49,441 --> 00:41:53,610
The venue would keep the bar,
and after expenses,
774
00:41:53,612 --> 00:41:56,646
Nick and Steve,
split the ticket sales.
775
00:41:56,648 --> 00:41:58,481
I thought it was a fair deal.
776
00:41:58,483 --> 00:42:00,617
- What time? Eight o'clock.
- Doors open at six,
777
00:42:00,619 --> 00:42:03,119
that's a lot of fun.
Come early.
778
00:42:03,121 --> 00:42:05,121
[Candace] There's no
question that the tour
779
00:42:05,123 --> 00:42:07,290
was an immense success.
780
00:42:07,292 --> 00:42:11,494
The Los Angeles club
held 250 to 300,
781
00:42:11,496 --> 00:42:15,565
New York held about 550 to 600.
782
00:42:15,567 --> 00:42:19,702
However, on the road, we
were playing to crowds of 2,000.
783
00:42:21,005 --> 00:42:24,040
Every single city we
went to, we were sold out
784
00:42:24,042 --> 00:42:27,277
100% of the time.
785
00:42:27,279 --> 00:42:31,681
[Bruce] As we started receiving
money from Nick for the tour,
786
00:42:31,683 --> 00:42:34,484
the dollars
were exceeding the profits
787
00:42:34,486 --> 00:42:36,986
that either of our fixed venues.
788
00:42:37,788 --> 00:42:39,656
That frustrated Steve.
789
00:42:41,859 --> 00:42:44,227
But when he signed
the napkin deal,
790
00:42:44,229 --> 00:42:46,663
he gave away half of his rights
791
00:42:46,665 --> 00:42:50,033
in a touring show
in return for New York.
792
00:42:51,569 --> 00:42:54,504
He had no conception
about how valuable
793
00:42:54,506 --> 00:42:57,707
those rights
would become someday.
794
00:42:57,709 --> 00:43:02,078
And when he saw
how much 50% equaled
795
00:43:02,080 --> 00:43:04,581
he began to think
he was suckered by Nick.
796
00:43:04,583 --> 00:43:06,316
Has anybody seen our show?
797
00:43:07,384 --> 00:43:09,552
What are the rest
of you waiting for?
798
00:43:09,554 --> 00:43:11,788
Come on out, we're having
a ball out there.
799
00:43:14,124 --> 00:43:16,326
De Noia hammered
down at the right time.
800
00:43:16,328 --> 00:43:18,795
Got this fucking napkin
agreement signed.
801
00:43:19,597 --> 00:43:21,197
I mean, an agreement on a napkin
802
00:43:21,199 --> 00:43:23,900
to give away a piece
of his company for touring.
803
00:43:23,902 --> 00:43:25,735
It's the most
unconscionable thing for him
804
00:43:25,737 --> 00:43:29,339
to let this guy, legally
take part of his company away
805
00:43:29,341 --> 00:43:31,574
and make millions of dollars.
806
00:43:33,777 --> 00:43:37,380
[Candace] On the road,
Nick was to keep track
807
00:43:37,382 --> 00:43:40,383
of the number
of tickets that we sold.
808
00:43:41,418 --> 00:43:44,587
Half of the proceeds
after expenses
809
00:43:44,589 --> 00:43:46,723
were to be sent back
to Banerjee.
810
00:43:47,424 --> 00:43:49,726
But Steve didn't trust Nick.
811
00:43:49,728 --> 00:43:51,294
So what Banerjee got,
812
00:43:51,296 --> 00:43:53,262
he didn't think was
the right amount.
813
00:43:56,367 --> 00:43:59,636
Nick felt that
he solely was behind
814
00:43:59,638 --> 00:44:02,805
the immense success
of Chippendales.
815
00:44:02,807 --> 00:44:06,609
But still, he had
to give up half of his door
816
00:44:06,611 --> 00:44:08,344
to see Banerjee.
817
00:44:08,346 --> 00:44:09,445
Why?
818
00:44:09,447 --> 00:44:11,481
Because Nick's using
the word Chippendales,
819
00:44:11,483 --> 00:44:13,916
and Steve owns the rights
to that name.
820
00:44:13,918 --> 00:44:17,553
It just added to the animosity
between the two of them.
821
00:44:18,956 --> 00:44:22,692
Steve was telling him
you're a cheater and a thief.
822
00:44:23,661 --> 00:44:25,928
And it got to the point
where he not only
823
00:44:25,930 --> 00:44:27,730
didn't need Banerjee anymore,
824
00:44:27,732 --> 00:44:29,999
he didn't want to be
around Banerjee anymore.
825
00:44:40,310 --> 00:44:42,278
[sirens wailing]
826
00:44:51,388 --> 00:44:53,056
- [phone beeps]
- [woman speaking]
827
00:44:54,224 --> 00:44:55,558
[man speaking]
828
00:45:21,351 --> 00:45:24,120
- [man] Tonight...
- [woman] The male strip club Chippendales
829
00:45:24,122 --> 00:45:28,124
- is the victim of a...
- [woman 2] The large caliber gun, perhaps a .45.
830
00:45:28,126 --> 00:45:30,359
-[man 2] He was shot in the face.
-There was no sign...
831
00:45:30,361 --> 00:45:32,428
[woman 4] No signs
of robbery, or struggle.
67047
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