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These are the user uploaded subtitles that are being translated: 1 00:00:46,459 --> 00:00:48,731 Yo, Arnold, what inspired you to get 2 00:00:48,864 --> 00:00:51,302 Anne Frank tatted on your fucking face? 3 00:00:51,436 --> 00:00:53,473 Uh, basically, it's like how you see 4 00:00:53,608 --> 00:00:56,079 a lot of young artists with tattoos on their face, 5 00:00:56,212 --> 00:00:58,283 basically like, a fucking statement, bro. 6 00:00:58,416 --> 00:00:59,553 Yeah, it is. 7 00:00:59,786 --> 00:01:01,289 She didn't have any power to do shit, 8 00:01:01,422 --> 00:01:02,792 so, she fucking died in her room and shit. 9 00:01:02,926 --> 00:01:04,295 Other niggas are jerking off, 10 00:01:04,428 --> 00:01:06,432 not doing shit with their life, bro. 11 00:01:06,567 --> 00:01:08,336 Like, why don't they just get out and go fucking get it? 12 00:01:08,470 --> 00:01:10,173 As long as you're chasing your shit, bro, 13 00:01:10,307 --> 00:01:12,411 I stay in my fucking lane, you know? 14 00:01:17,021 --> 00:01:18,724 Hey, I'm gonna just say this. 15 00:01:18,858 --> 00:01:20,528 We are all new-wave rappers, 16 00:01:20,728 --> 00:01:22,966 and new wave is taking over the mainstream. 17 00:01:25,605 --> 00:01:28,410 What's your actual intake on narcotics every day? 18 00:01:28,544 --> 00:01:30,247 Well, I don't condone no drug use. 19 00:01:30,380 --> 00:01:33,253 All my fans, don't do drugs, that shit's bad. 20 00:01:33,386 --> 00:01:34,890 I'm not promoting drugs. 21 00:01:35,057 --> 00:01:37,929 Especially you, Instagram, keep suspending me. 22 00:01:38,063 --> 00:01:39,265 I'm not promoting drugs. 23 00:01:39,398 --> 00:01:40,735 Like, don't take drugs, 24 00:01:40,868 --> 00:01:43,239 but I am addicted to a couple things, you know. 25 00:02:27,328 --> 00:02:28,798 My name is Jon Caramanica, 26 00:02:28,931 --> 00:02:31,603 I am a pop music critic at the New York Times. 27 00:02:32,772 --> 00:02:36,580 Is there a prescription drug problem amongst young people 28 00:02:36,714 --> 00:02:39,418 who have been systematically overmedicated 29 00:02:39,553 --> 00:02:41,724 from the time they're 12 years old? 30 00:02:42,424 --> 00:02:45,464 Yeah, like, this is the music of those kids. 31 00:02:45,832 --> 00:02:48,169 Should we be surprised that this is how it sounds? 32 00:02:48,436 --> 00:02:49,840 Of course this is how it sounds. 33 00:02:49,973 --> 00:02:52,612 How else would it sound? These kids aren't... 34 00:02:52,912 --> 00:02:53,948 happy. 35 00:02:54,549 --> 00:02:56,285 Or at least, they're not finding joy 36 00:02:56,419 --> 00:02:58,390 in the things that ordinary, 37 00:02:58,524 --> 00:03:00,828 polite society says you should find joy in. 38 00:03:00,995 --> 00:03:04,301 You know, not rapping about lacrosse leagues and shit. 39 00:03:04,669 --> 00:03:07,942 We're going crazy this year. Esskeetit! 40 00:03:10,648 --> 00:03:12,418 Everything I'm doing... 41 00:03:13,721 --> 00:03:14,756 is lit. 42 00:03:16,359 --> 00:03:17,829 How can you hate Lil Pump? 43 00:03:18,263 --> 00:03:19,666 Esskeetit! 44 00:03:20,635 --> 00:03:22,672 I'm off of molly, I'm off of lean. 45 00:03:28,349 --> 00:03:29,986 What was the question again? 46 00:03:30,120 --> 00:03:33,828 These are people who know how to cut through the noise, 47 00:03:33,994 --> 00:03:37,468 and it's usually in blunt-force fashion. 48 00:03:38,403 --> 00:03:41,275 Unfortunately, what often happens 49 00:03:41,409 --> 00:03:43,346 in those environments is, the thing that, 50 00:03:43,480 --> 00:03:45,585 barks the loudest, gets the attention. 51 00:03:45,752 --> 00:03:49,325 Hey, man, fuck bitches, pop a molly and go crazy. 52 00:03:50,293 --> 00:03:53,333 That's all there is to it. We gonna shoot a movie, man. 53 00:03:55,070 --> 00:03:58,376 The one and only, the one and only Lil Pump! 54 00:04:15,611 --> 00:04:18,116 I went on stage, everybody "esskeetit." 55 00:04:18,818 --> 00:04:21,723 That's what. Fucking valet parkers. 56 00:04:33,379 --> 00:04:35,217 Matter of fact, I just gave 57 00:04:35,350 --> 00:04:37,856 the fucking paparazzi too many books. 58 00:04:47,509 --> 00:04:49,211 Giving out money to everybody 59 00:04:49,345 --> 00:04:52,886 'cause we really having it. We having this shit, you know? 60 00:04:53,153 --> 00:04:55,123 Why not give back to everybody? 61 00:04:55,390 --> 00:04:58,864 Honey, honey, honey, honey, honey. 62 00:05:03,808 --> 00:05:06,880 We got Lil Pump from, ooh, "Esskeetit." 63 00:05:07,014 --> 00:05:07,949 -Oh. -Yeah. 64 00:05:08,082 --> 00:05:09,786 And my favorite Pump song... 65 00:05:10,053 --> 00:05:12,391 "Molly" That's right. 66 00:05:12,525 --> 00:05:14,261 with this nigga. 67 00:05:14,629 --> 00:05:17,735 Hey, I see Matt is going crazy everywhere, nigga. 68 00:05:17,902 --> 00:05:20,006 -For real. -This nigga, right here. 69 00:05:21,543 --> 00:05:23,046 Playing around. 70 00:05:31,630 --> 00:05:33,934 I had him pretty young, so we're close in age. 71 00:05:34,134 --> 00:05:38,476 It's hard to find, like, a structured program 72 00:05:39,646 --> 00:05:41,884 for kids to do, like, creative things. 73 00:05:42,017 --> 00:05:44,623 This has tested the water, I'll tell you that. 74 00:05:44,923 --> 00:05:46,660 Getting a little bit of fame-y thing 75 00:05:46,793 --> 00:05:48,229 so he can kinda do what he wants, 76 00:05:48,363 --> 00:05:51,068 -so we're working on that. -I just want the money, 77 00:05:51,202 --> 00:05:52,437 y'all can keep the clout. 78 00:05:52,639 --> 00:05:55,678 I'mma get her a mansion, I'mma get her a car. 79 00:05:56,178 --> 00:05:57,715 I'mma get her a new boyfriend. 80 00:05:57,849 --> 00:05:59,853 Well, last year, last summer, he saved up 81 00:05:59,986 --> 00:06:01,857 all his money and bought a microphone. 82 00:06:01,990 --> 00:06:05,263 And then, from September to December, 83 00:06:05,397 --> 00:06:07,301 he was putting music on SoundCloud. 84 00:06:07,434 --> 00:06:09,004 So, this is how successful 85 00:06:09,138 --> 00:06:10,373 this young man is at 12. 86 00:06:10,508 --> 00:06:12,211 You've just bought your mother a home. 87 00:06:12,344 --> 00:06:13,614 Yeah. -What? 88 00:06:13,747 --> 00:06:16,520 'Cause she retired. She's retired now, so... 89 00:06:16,653 --> 00:06:18,256 I took a break from working. 90 00:06:18,389 --> 00:06:19,993 All because of what he's been doing? 91 00:06:20,126 --> 00:06:21,897 Well, how does it feel to be, at 12, 92 00:06:22,030 --> 00:06:23,734 to be able to do that for your mom? 93 00:06:23,867 --> 00:06:25,705 It's crazy. 94 00:06:25,838 --> 00:06:27,875 -It's hard work, you feel me? Yeah. 95 00:06:28,009 --> 00:06:29,546 Didn't Meek Mill, at one point, 96 00:06:29,679 --> 00:06:31,015 wanna have you on, to sign you? 97 00:06:31,148 --> 00:06:33,587 Yeah. It's just, for me, I want to be at the top 98 00:06:33,721 --> 00:06:35,123 of Philly one day, you feel me? 99 00:06:35,257 --> 00:06:37,662 And I don't think I could be at the top of Philly 100 00:06:37,795 --> 00:06:38,998 if I'm signed to somebody 101 00:06:39,131 --> 00:06:41,002 that's already at the top of Philly. 102 00:06:41,135 --> 00:06:42,104 I love that attitude! 103 00:06:42,237 --> 00:06:43,641 You wanna build your own empire. 104 00:06:43,774 --> 00:06:45,978 I'm trying to be my own king, you feel me? 105 00:06:46,112 --> 00:06:47,147 Yeah, I feel you. 106 00:06:49,920 --> 00:06:51,924 There should be lots of Matt Oxes, 107 00:06:52,057 --> 00:06:54,796 and I think, probably, if you go to any town in America, 108 00:06:54,930 --> 00:06:57,769 there probably is a Matt Ox, we just don't know about yet. 109 00:06:57,902 --> 00:06:59,639 You know, if there's a Mason Ramsey, 110 00:06:59,773 --> 00:07:01,510 let there be a Matt Ox. 111 00:07:06,252 --> 00:07:08,189 What's social media has done is, 112 00:07:08,323 --> 00:07:12,130 it's given metrics to our personal lives. 113 00:07:12,331 --> 00:07:13,934 If I behave in this way, 114 00:07:14,068 --> 00:07:16,640 if I share this intimate piece of information, 115 00:07:16,840 --> 00:07:19,144 if I tell a story in a certain fashion, 116 00:07:19,378 --> 00:07:20,548 I'll receive attention. 117 00:07:20,681 --> 00:07:22,785 It's hard not to be drawn in by that. 118 00:07:22,986 --> 00:07:24,856 I come from a generation where that... 119 00:07:24,990 --> 00:07:26,827 we didn't have that, and now we do. 120 00:07:26,960 --> 00:07:28,697 I can't imagine what it's like to be 121 00:07:28,831 --> 00:07:30,668 just hardwired into that system. 122 00:07:30,801 --> 00:07:33,907 Right now, the norm that people are being taught 123 00:07:34,074 --> 00:07:38,784 is that all of these things are good to chase, 124 00:07:39,184 --> 00:07:43,226 quantifiable and should grow over time. 125 00:07:43,827 --> 00:07:48,069 And I'm not sure that's what kids should think. 126 00:07:48,904 --> 00:07:50,407 I think, prior generations 127 00:07:50,541 --> 00:07:52,411 largely understood fame top-down. 128 00:07:52,945 --> 00:07:55,551 But in current generations understand fame as, like, 129 00:07:55,685 --> 00:07:58,189 building something and then growing from there, 130 00:07:58,624 --> 00:08:00,594 one kinda follower at a time. 131 00:08:00,895 --> 00:08:03,433 The distance between star and fan, 132 00:08:03,801 --> 00:08:06,238 hero and follower, is collapsing. 133 00:08:06,640 --> 00:08:08,276 As that happens, 134 00:08:08,644 --> 00:08:11,215 the entire notion of who's famous 135 00:08:11,950 --> 00:08:14,689 is completely thrown up in the air. 136 00:08:14,823 --> 00:08:16,827 I mean, just think the Internet is getting 137 00:08:16,960 --> 00:08:19,198 more and more interwined with mainstream culture 138 00:08:19,331 --> 00:08:21,837 and when I first started reporting on all of this, 139 00:08:21,970 --> 00:08:23,507 back in 2009, it was very much, 140 00:08:23,640 --> 00:08:26,445 well, Internet curlture is over here and real pop culture, 141 00:08:26,580 --> 00:08:28,416 mainstream pop culture, is over here. 142 00:08:28,550 --> 00:08:31,055 And by now, these all fuse together, 143 00:08:31,188 --> 00:08:34,294 there's no distinction between the two really, 144 00:08:34,428 --> 00:08:35,931 especially, for young people. 145 00:08:36,465 --> 00:08:39,973 And I think it's had a profound effect on their mental health. 146 00:08:46,520 --> 00:08:48,690 Punk rock, 1977. 147 00:08:49,291 --> 00:08:52,665 People who are tired of, like, the lush, 148 00:08:52,799 --> 00:08:54,368 over-produced rock music, 149 00:08:54,502 --> 00:08:56,038 and where they just say, you know, 150 00:08:56,172 --> 00:08:59,044 "Let's just do three chords, you know the song." 151 00:08:59,278 --> 00:09:01,082 That's the punk-rock thing, you know? 152 00:09:01,215 --> 00:09:04,488 Let's strip everything down to, like, its bare essentials, 153 00:09:04,622 --> 00:09:05,925 and you can do it too. 154 00:09:06,058 --> 00:09:08,496 Like, go start a band, learn these chords, 155 00:09:08,664 --> 00:09:09,866 you can make this. 156 00:09:09,999 --> 00:09:11,970 And that's what SoundCloud rap is. 157 00:09:12,204 --> 00:09:14,976 It's like, I can make this in my bedroom, 158 00:09:15,243 --> 00:09:17,715 and it doesn't even have to be mixed or mastered, 159 00:09:17,849 --> 00:09:19,986 and like 100 million people will listen to it, 160 00:09:20,120 --> 00:09:22,658 a billion people will listen to it. 161 00:09:24,529 --> 00:09:25,965 SoundCloud is like, the answer 162 00:09:26,098 --> 00:09:29,572 to the great promise of the Internet. 163 00:09:29,839 --> 00:09:32,310 There was just like, this energy around it. 164 00:09:32,512 --> 00:09:34,481 Like, a bit of a dark energy. 165 00:09:35,083 --> 00:09:39,592 Why it worked so well was because it kinda bucked 166 00:09:39,726 --> 00:09:42,965 against all the trends that were happening. 167 00:09:43,734 --> 00:09:46,305 This is becoming like a, like a... like a thing. 168 00:09:46,439 --> 00:09:49,111 They diving, breaking shit, fucking up hotel. 169 00:09:49,244 --> 00:09:52,250 We doing everything rock stars literally do. 170 00:09:52,484 --> 00:09:55,423 Before there was any hype to it, SoundCloud is the shit. 171 00:09:55,558 --> 00:09:56,660 I love SoundCloud. 172 00:09:56,960 --> 00:09:58,564 But I just look at the computer like, 173 00:09:58,697 --> 00:10:01,770 "I could just drop this, just fuck the Internet right now." 174 00:10:01,903 --> 00:10:03,106 That's a fun feeling. 175 00:10:03,640 --> 00:10:07,047 What about the fact that they might be being, like, 176 00:10:07,180 --> 00:10:11,823 molded by what's happening in these times right now? 177 00:10:12,758 --> 00:10:16,198 This is the Wild Wild West, and we're in for a fun ride. 178 00:10:20,708 --> 00:10:25,150 Streaming has really destroyed and reshaped the model 179 00:10:25,283 --> 00:10:27,154 for how you release and promote music. 180 00:10:27,287 --> 00:10:29,024 And is someone who just likes to see 181 00:10:29,158 --> 00:10:32,965 all the institutions torn down, and to see things change, 182 00:10:33,099 --> 00:10:34,769 and just see the landscape evolve, 183 00:10:34,903 --> 00:10:36,873 That's extremely exciting. 184 00:10:41,516 --> 00:10:45,023 Goldman Sachs predicts that streaming revenue 185 00:10:45,156 --> 00:10:48,797 will hit something like, 34 billion by 2030, 186 00:10:48,931 --> 00:10:51,168 which would exceed the 1990s peak, 187 00:10:51,302 --> 00:10:53,239 and the overall music industry revenue, 188 00:10:53,372 --> 00:10:57,815 it's looking at, like, 131 billion by 2030. 189 00:11:00,654 --> 00:11:02,390 Let's go! 190 00:11:13,379 --> 00:11:14,616 Hi, Davey. 191 00:11:14,749 --> 00:11:16,520 -How you doing? -Nice to meet you, baby. 192 00:11:16,653 --> 00:11:19,291 That's... That's, uh, Mama Bighead. 193 00:11:19,424 --> 00:11:21,696 I wanna say thank you for everything you do, 194 00:11:21,830 --> 00:11:23,466 and for being there for my baby. 195 00:11:23,600 --> 00:11:25,169 -Of course. -I appreciate it. 196 00:11:26,673 --> 00:11:29,278 You know what I'm saying. I thank you for everything. 197 00:11:29,411 --> 00:11:31,348 And I thank you for having Bighead. 198 00:11:31,482 --> 00:11:32,484 -Yeah? -Yeah. 199 00:11:32,618 --> 00:11:34,421 Aww, thank you. 200 00:11:34,556 --> 00:11:36,058 I got her back here. 201 00:11:36,425 --> 00:11:38,496 Hold on, gimme these. I can't... 202 00:11:38,630 --> 00:11:39,599 Oh, my God! 203 00:11:41,636 --> 00:11:43,740 I can't do it. I'm sorry, but let me... 204 00:11:43,874 --> 00:11:45,276 What, were they dirty? 205 00:11:45,410 --> 00:11:47,013 Uh, yes, and he's on camera. No. 206 00:11:47,147 --> 00:11:48,984 No, no, this thing's not happening. 207 00:11:49,117 --> 00:11:51,255 Yes, it is. And I ain't playing. 208 00:11:51,388 --> 00:11:52,825 Okay, give 'em to him. 209 00:11:52,959 --> 00:11:54,328 So, how about that? 210 00:11:54,461 --> 00:11:55,631 Now you can see better. 211 00:11:55,764 --> 00:11:57,133 Oh, yeah, she's right, she's right. 212 00:11:57,267 --> 00:11:59,539 Thank you. You're both legends. 213 00:12:00,073 --> 00:12:01,610 He's a legend. I'm whatever. 214 00:12:01,743 --> 00:12:02,812 You're both legends. 215 00:12:02,945 --> 00:12:04,014 No, you're not whatever. 216 00:12:04,147 --> 00:12:05,450 -I'm a ratchet. -Trust me. 217 00:12:05,584 --> 00:12:07,788 -I'm a ratchet, like you. -I'm not a ratchet. 218 00:12:07,922 --> 00:12:09,358 I haven't had sex in a long time, 219 00:12:09,491 --> 00:12:11,563 so I don't know what you're talking about. 220 00:12:12,063 --> 00:12:14,334 -Hey, my mom's . -Nice meeting you, baby! 221 00:12:16,907 --> 00:12:18,075 She crazy . 222 00:12:18,209 --> 00:12:20,046 I told you, I'm from the projects. 223 00:12:21,482 --> 00:12:22,919 Got a ghetto Mom. 224 00:12:23,052 --> 00:12:25,323 This generation, all the kids are bad. 225 00:12:25,524 --> 00:12:26,559 All of 'em. 226 00:12:27,193 --> 00:12:29,231 I don't care how much these p... 227 00:12:29,364 --> 00:12:30,935 'Cause, you know, there's always those parents, 228 00:12:31,068 --> 00:12:32,772 "Not my angel, not my angel." 229 00:12:32,905 --> 00:12:34,341 Oh, yeah? Well, your angel is getting fucked 230 00:12:34,474 --> 00:12:36,546 in the back of a car while she's high as shit. 231 00:12:36,680 --> 00:12:38,015 So, that's your angel, right? 232 00:12:38,416 --> 00:12:40,788 That's your angel! Go get your angel! 233 00:12:41,021 --> 00:12:43,660 'Cause I know half these parents who didn't like me, 234 00:12:44,127 --> 00:12:46,566 none of their daughters are virgins anymore! 235 00:12:46,700 --> 00:12:49,137 I've heard all the "how I lost my virginity" stories 236 00:12:49,271 --> 00:12:51,610 from all the little bitches who try to be my friends now. 237 00:12:52,277 --> 00:12:54,348 So, explain that one to me. 238 00:12:54,481 --> 00:12:56,820 Your... Your angel, not your kid, right? 239 00:12:56,953 --> 00:12:58,255 Not your kid. 240 00:12:59,157 --> 00:13:02,163 Uh, it's your kid, so... explain that. 241 00:13:10,013 --> 00:13:11,415 Danielle Bregoli, 242 00:13:11,616 --> 00:13:16,392 many people were introduced to her on Dr. Phil. 243 00:13:16,559 --> 00:13:18,797 And all these hoes laughing like it's so funny. 244 00:13:19,464 --> 00:13:20,868 She's talking about the audience, 245 00:13:21,001 --> 00:13:22,170 that they're laughing at her. 246 00:13:22,304 --> 00:13:23,707 It's like a foul-mouthed kid 247 00:13:23,840 --> 00:13:25,376 saying terrible things to her mother. 248 00:13:25,511 --> 00:13:27,715 Catch me outside, how 'bout that? 249 00:13:27,848 --> 00:13:29,318 "Catch you outside?" 250 00:13:30,186 --> 00:13:31,422 What does that mean? 251 00:13:31,856 --> 00:13:33,359 "Catch me outside." 252 00:13:33,492 --> 00:13:35,698 She's like a little 13-year-old girl who went on Dr. Phil 253 00:13:35,831 --> 00:13:37,033 and said some viral-ass shit. 254 00:13:37,167 --> 00:13:38,537 So, you wanna take this outside? 255 00:13:38,670 --> 00:13:40,039 'Cause I think they can bring cameras outside. 256 00:13:40,173 --> 00:13:41,342 -Thank you. -Sit down. 257 00:13:41,475 --> 00:13:42,978 -Sit down. -Alright, then. 258 00:13:59,444 --> 00:14:01,181 Every kid right now wants a face tat. 259 00:14:01,315 --> 00:14:04,154 Every kid right now wants to be all tat, 260 00:14:04,287 --> 00:14:06,325 they wanna color their hair different colors 261 00:14:06,458 --> 00:14:08,997 and get dreads and do this, and it's just like... 262 00:14:09,866 --> 00:14:13,607 Y'all wanna be so unique, but y'all doing the same thing! 263 00:14:13,740 --> 00:14:15,978 Just, who can do it stupider? 264 00:14:16,445 --> 00:14:18,683 That's what kids wanna see now. That's what kids are seeing, 265 00:14:18,817 --> 00:14:20,353 so that's what they think is cool. 266 00:14:20,486 --> 00:14:23,159 What they should be seeing is, "Oh, look, this went gold, 267 00:14:23,292 --> 00:14:25,229 or this went platinum, or da-da-da-da". 268 00:14:25,363 --> 00:14:28,537 And seeing people do good things, 269 00:14:28,670 --> 00:14:30,641 seeing these motherfuckers do good things. 270 00:14:30,908 --> 00:14:32,110 But no, what are they seeing? 271 00:14:32,243 --> 00:14:34,749 They're seeing fucking them acting dumb, 272 00:14:34,882 --> 00:14:36,151 and fucking punks smashing 273 00:14:36,285 --> 00:14:37,988 the back of a fucking expensive-ass car 274 00:14:38,122 --> 00:14:39,659 with a fucking golf club. 275 00:14:39,792 --> 00:14:42,230 So, now, a kid's gonna wanna go in an empty parking lot 276 00:14:42,464 --> 00:14:44,167 when they see a nice car, and they're like, 277 00:14:44,301 --> 00:14:45,604 "Oh, Pump did it, so come on!" 278 00:14:45,738 --> 00:14:47,541 And then, now look, that kid's in jail. 279 00:14:47,675 --> 00:14:48,744 Wow, lovely. 280 00:14:49,545 --> 00:14:51,248 Because that's what they think is cool. 281 00:14:51,381 --> 00:14:54,922 They're not trying to do music because they see how... 282 00:14:55,123 --> 00:14:57,026 This is how Pump could get up from the dirt, 283 00:14:57,260 --> 00:14:59,966 and come up and do this, and could become this. 284 00:15:00,099 --> 00:15:01,402 They think that that's what they have to do. 285 00:15:01,536 --> 00:15:02,972 They're not looking at the music part 286 00:15:03,105 --> 00:15:04,742 'cause they're just worried about that. 287 00:15:05,076 --> 00:15:06,378 That's the biggest problem 288 00:15:06,513 --> 00:15:09,719 with this whole fucking shitshow of music. 289 00:15:10,019 --> 00:15:11,155 It's such a f... 290 00:15:11,288 --> 00:15:12,925 This industry is such a fucking shitshow, 291 00:15:13,058 --> 00:15:14,161 it's disgusting. 292 00:15:14,662 --> 00:15:17,200 "Put this tattoo on your face, dye your hair this color, 293 00:15:17,333 --> 00:15:19,939 and act like this, and do this, and do that," 294 00:15:20,072 --> 00:15:21,776 and it's like, when you don't care, 295 00:15:21,910 --> 00:15:23,847 when there's nothing for you to give a fuck about, 296 00:15:23,980 --> 00:15:25,416 you're just like, fuck it. 297 00:15:25,584 --> 00:15:28,088 You just act out and do what the fuck you wanna do. 298 00:15:28,489 --> 00:15:31,696 I wasn't focused on getting good grades, 299 00:15:31,996 --> 00:15:33,533 and staying in the clubs at school, 300 00:15:33,667 --> 00:15:35,269 and not getting kicked out of cheerleading or something. 301 00:15:35,403 --> 00:15:37,040 I didn't give a fuck about none of that shit. 302 00:15:37,173 --> 00:15:39,044 I wasn't worried about the cops that were getting called on me. 303 00:15:39,177 --> 00:15:41,749 I never had nothing to care about. 304 00:15:42,050 --> 00:15:45,791 My mother wouldn't really try to punish me, 'cause she... 305 00:15:46,291 --> 00:15:47,628 What are you...? "Oh, you're gonna lock me 306 00:15:47,761 --> 00:15:49,297 in my room? I'm gonna sneak out the window. 307 00:15:49,699 --> 00:15:51,201 Oh, you're gonna tell me to stay in my room? 308 00:15:51,335 --> 00:15:52,838 Okay, I'm just gonna have people come over 309 00:15:52,972 --> 00:15:53,974 and we're gonna smoke this house, 310 00:15:54,107 --> 00:15:55,443 and you're gonna be pissed. 311 00:15:55,577 --> 00:15:57,046 So tell me, tell me what you'd like to do?" 312 00:15:57,180 --> 00:15:58,249 Then she says she just wouldn't punish me 313 00:15:58,382 --> 00:15:59,685 'cause there'd be no way around it. 314 00:15:59,819 --> 00:16:01,756 She's not gonna stay home and fucking hold my hand 315 00:16:01,890 --> 00:16:04,327 and watch me sit in the corner the whole fucking time. 316 00:16:05,196 --> 00:16:07,000 In Florida, like, you can fucking get 317 00:16:07,133 --> 00:16:08,269 from a nine-year-old. 318 00:16:08,402 --> 00:16:12,410 Like, it's not an abnormal thing, 319 00:16:12,545 --> 00:16:14,849 especially the part that I'm from, where people, 320 00:16:14,982 --> 00:16:16,586 like, don't care about anything. 321 00:16:16,719 --> 00:16:20,994 Like, it's, like, whatever. Age literally means nothing. 322 00:16:21,461 --> 00:16:23,098 And I mean in every way possible, 323 00:16:23,232 --> 00:16:25,303 age means nothing, no one cares. 324 00:16:26,405 --> 00:16:29,477 Little tablecloth, little fucking leaf. 325 00:16:29,779 --> 00:16:31,516 The ones who haven't got their face tatted yet, 326 00:16:31,649 --> 00:16:33,720 they will still get jobs, they'll be okay. 327 00:16:33,854 --> 00:16:35,156 The other ones... 328 00:16:38,930 --> 00:16:41,168 You know, L. A., they're used to the weirdness. 329 00:16:42,170 --> 00:16:43,807 Guy with a face tat is nothing. 330 00:16:44,207 --> 00:16:45,677 Even the guy with his balls hanging out 331 00:16:45,811 --> 00:16:48,215 on the side of the street is nothing in L. A. 332 00:16:50,286 --> 00:16:51,589 This next generation, 333 00:16:51,723 --> 00:16:54,227 they're coming into some fucked up shit, man. 334 00:16:54,762 --> 00:16:57,233 Like, these kids nowadays are like... 335 00:16:57,367 --> 00:16:58,537 I'm starting to see... 336 00:16:58,670 --> 00:17:00,172 I feel like an old man and I'm only 22, 337 00:17:00,306 --> 00:17:01,876 and I look young but like... 338 00:17:02,778 --> 00:17:06,051 Man, I feel bad for this next batch of kids, man. 339 00:17:06,184 --> 00:17:10,092 They're really entering a world, like, a really dangerous world. 340 00:17:10,226 --> 00:17:11,295 I feel bad for them. 341 00:17:24,822 --> 00:17:27,327 They're the first generation with technology. 342 00:17:27,460 --> 00:17:29,599 There's, like, three-year-olds with fucking iPhones, 343 00:17:29,732 --> 00:17:30,667 like goddamn. 344 00:17:30,801 --> 00:17:32,938 They're being born into something 345 00:17:33,072 --> 00:17:34,809 that we created, unfortunately. 346 00:17:34,942 --> 00:17:37,581 We created, you know, like, popping Xans 347 00:17:37,715 --> 00:17:40,019 and doing all that shit, so, unfortunately, 348 00:17:40,453 --> 00:17:42,023 I am part of that problem, 349 00:17:42,156 --> 00:17:45,429 and I apologize to the world 350 00:17:45,564 --> 00:17:47,868 and to the next generation of kids for that, 351 00:17:48,035 --> 00:17:49,639 because this shit just ain't cool. 352 00:17:49,772 --> 00:17:52,511 Like, people losing their lives over this shit. 353 00:17:52,745 --> 00:17:55,918 We're just different, just like the generation before you, 354 00:17:56,051 --> 00:17:58,155 and before them, and before them, 355 00:17:58,289 --> 00:18:00,393 and before them, we're just different. 356 00:18:00,527 --> 00:18:03,767 You won't understand this, no matter how hard we try, 357 00:18:03,900 --> 00:18:05,136 like, to get you to. 358 00:18:05,403 --> 00:18:09,679 This generation is run off of aesthetic 359 00:18:09,812 --> 00:18:10,948 and the way you look, 360 00:18:11,248 --> 00:18:12,685 rather than back in the old days. 361 00:18:12,818 --> 00:18:15,189 It wasn't how you looked, it was how you rapped. 362 00:18:16,693 --> 00:18:19,832 So, this generation runs off face tattoos, you know, 363 00:18:19,966 --> 00:18:22,303 aesthetic, the way you dress, the way you look, 364 00:18:22,437 --> 00:18:24,775 the way you act, your persona. 365 00:18:25,309 --> 00:18:27,213 That's another reason that they don't like us, 366 00:18:27,347 --> 00:18:29,451 'cause they're like, "Well, in 40 years, 367 00:18:29,585 --> 00:18:32,791 you're gonna have saggy face tats." 368 00:18:32,925 --> 00:18:34,461 Well, guess what? 369 00:18:34,595 --> 00:18:36,566 Everybody else who's getting face tats right now is too, 370 00:18:36,699 --> 00:18:40,607 and that's gonna be our generation. 371 00:18:41,008 --> 00:18:42,611 I'm never gonna fall off. 372 00:18:42,745 --> 00:18:44,915 And anybody who said I'd fell off, 373 00:18:45,584 --> 00:18:49,257 you're stupid 'cause I'm on TV, like, 374 00:18:49,391 --> 00:18:51,729 fucking three times a fucking week. 375 00:19:00,479 --> 00:19:01,749 So, if you think about hip hop 376 00:19:01,883 --> 00:19:04,855 in the mid to late-'90s, you think of the... 377 00:19:04,989 --> 00:19:06,325 kinda the first moments 378 00:19:06,458 --> 00:19:09,164 where broader American mainstream pop culture 379 00:19:09,297 --> 00:19:11,903 understood just how potent hip hop was, 380 00:19:12,036 --> 00:19:13,439 both, as a musical force, 381 00:19:13,573 --> 00:19:17,313 but also an industry force and a financial force. 382 00:19:17,681 --> 00:19:22,023 To say nothing of a contagion like effect on style, 383 00:19:22,156 --> 00:19:24,595 art, film, etc. 384 00:19:24,862 --> 00:19:28,503 Hip hop became the lingua franca of American pop 385 00:19:28,636 --> 00:19:32,043 long before most people really understood that 386 00:19:32,176 --> 00:19:33,646 that's what was happening. 387 00:19:33,780 --> 00:19:36,619 These are flush years, so you're going from Bad Boy, 388 00:19:36,919 --> 00:19:40,026 and then Roc-A-Fella, and then into 50 Cent, 389 00:19:40,159 --> 00:19:42,865 and you're just like, "Wow, this is never gonna end." 390 00:19:42,998 --> 00:19:44,434 This is just... 391 00:19:44,568 --> 00:19:45,837 This is what the next 30 years are gonna look like. 392 00:19:45,971 --> 00:19:47,508 And then, of course, at a certain point, 393 00:19:47,641 --> 00:19:49,377 the Internet comes along and, like, 394 00:19:49,512 --> 00:19:52,518 yanks the stool out from underneath everything. 395 00:20:08,583 --> 00:20:11,488 Rap as a genre did a really good job 396 00:20:11,622 --> 00:20:13,092 of adjusting to the Internet, 397 00:20:13,225 --> 00:20:16,398 but the industry, as a whole, did not do a good job. 398 00:20:16,599 --> 00:20:19,304 The radio only played, like, 0.1% of what... 399 00:20:19,437 --> 00:20:20,874 of music I thought was interesting. 400 00:20:21,007 --> 00:20:22,845 The idea that it was all available out there, 401 00:20:22,978 --> 00:20:24,982 I mean, I remember the first time I went on Napster. 402 00:20:25,116 --> 00:20:26,819 It was like, holy shit. 403 00:20:27,120 --> 00:20:29,324 Like, it's all here, all of it. 404 00:20:29,491 --> 00:20:31,562 But you also knew it couldn't last forever. 405 00:20:33,800 --> 00:20:35,971 A wildly popular website called Napster 406 00:20:36,104 --> 00:20:38,576 has changed the landscape for pop music fans 407 00:20:38,710 --> 00:20:40,312 who download music on the Internet. 408 00:20:40,446 --> 00:20:42,751 Downloading music files isn't new, 409 00:20:42,885 --> 00:20:44,889 but using the web to share music files 410 00:20:45,022 --> 00:20:48,963 among thousands of other fans for free is not only new, 411 00:20:49,097 --> 00:20:50,466 it is controversial, 412 00:20:50,767 --> 00:20:55,409 creating a copying frenzy, and it's all free to the user. 413 00:20:55,844 --> 00:20:58,015 You can't stop water, you know what I mean? 414 00:20:58,148 --> 00:20:59,350 It's gonna find a way. 415 00:20:59,518 --> 00:21:00,921 You can't stop it. 416 00:21:01,054 --> 00:21:04,895 And the industry was very, very slow to accept that. 417 00:21:05,029 --> 00:21:06,331 I think, at that point, 418 00:21:06,465 --> 00:21:08,770 they were so preoccupied with playing defense, 419 00:21:08,937 --> 00:21:10,439 because they were seeing their bottom line 420 00:21:10,574 --> 00:21:13,445 get jammed and jammed, and halved and cut. 421 00:21:13,580 --> 00:21:15,082 I mean, these are people who were selling 422 00:21:15,449 --> 00:21:18,155 half a million CDs, a million CDs of, like, 423 00:21:18,288 --> 00:21:21,361 genuinely, like, not-relevant artists. 424 00:21:21,829 --> 00:21:24,735 But because all you could do was buy a CD, 425 00:21:25,136 --> 00:21:26,371 that was just like, you know, 426 00:21:26,506 --> 00:21:28,108 it's a false inflation business model. 427 00:21:28,242 --> 00:21:29,879 And so, the flood starts, 428 00:21:30,212 --> 00:21:31,649 and, by the mid-2000s, 429 00:21:31,949 --> 00:21:34,020 I think hip hop realized what it took 430 00:21:34,154 --> 00:21:35,891 everybody else ten more years to realize. 431 00:21:36,024 --> 00:21:37,360 And, frankly, in some of the genres, 432 00:21:37,493 --> 00:21:38,930 still haven't figured out. 433 00:21:39,063 --> 00:21:41,569 Obviously, in two years, there'll be a million artists 434 00:21:42,036 --> 00:21:43,907 and there'll be a million start-up labels. 435 00:21:44,040 --> 00:21:45,276 And, for the longest time, 436 00:21:45,877 --> 00:21:48,850 the labels' dominance have kept the little man 437 00:21:48,983 --> 00:21:51,589 from participating in the music business. 438 00:21:51,722 --> 00:21:53,492 They're screaming and crying because they'll have 439 00:21:53,626 --> 00:21:54,829 to share the marketplace. 440 00:21:55,129 --> 00:21:57,099 The former rules are out of the door, like... 441 00:21:57,233 --> 00:21:58,703 like an old baseball game. 442 00:21:58,837 --> 00:22:01,843 The new rules of music sharing, music distribution, 443 00:22:01,976 --> 00:22:04,515 music exposure, are now globalized. 444 00:22:04,648 --> 00:22:07,521 I'm working with people in Silicon Valley on... 445 00:22:07,654 --> 00:22:12,029 on a way to work with MP3s to make it 446 00:22:12,163 --> 00:22:15,336 free for the public, and then, retraceable back 447 00:22:15,570 --> 00:22:17,641 to the artist having control and money. 448 00:22:17,774 --> 00:22:21,248 But the thing about it, the company actually, 449 00:22:21,381 --> 00:22:22,751 being, you know, the... 450 00:22:22,885 --> 00:22:24,588 Wait a minute. 451 00:22:24,722 --> 00:22:26,592 It's free to the public and it's traceable back... 452 00:22:26,792 --> 00:22:28,897 back to the artist so that they have control? 453 00:22:29,030 --> 00:22:31,268 Makes revenue for the artist and whatever team, 454 00:22:31,401 --> 00:22:32,905 hoping that they... 455 00:22:33,038 --> 00:22:34,274 Who pays the revenue to the artist, then? 456 00:22:34,407 --> 00:22:35,544 I don't get this. 457 00:22:35,677 --> 00:22:36,579 Well, this company exists out there. 458 00:22:36,712 --> 00:22:37,948 They're working on it now. 459 00:22:40,319 --> 00:22:42,824 SoundCloud, it never became 460 00:22:42,958 --> 00:22:45,564 the biggest music site on the Internet, 461 00:22:45,697 --> 00:22:47,366 but it was this like, this very special place 462 00:22:47,500 --> 00:22:50,807 for this very special, like, unique type of thing to come up. 463 00:22:50,941 --> 00:22:52,711 And it was like, the first time was like, 464 00:22:52,844 --> 00:22:55,482 "Oh this is something kind of new in music since Napster." 465 00:22:55,617 --> 00:22:57,554 Like it was the first kind of music platform 466 00:22:57,688 --> 00:22:59,558 that I was like, "Wow, there is something interesting 467 00:22:59,692 --> 00:23:01,629 happening here and there is new types of songs 468 00:23:01,762 --> 00:23:03,566 that aren't just on iTunes, either. 469 00:23:04,835 --> 00:23:07,541 Streaming has changed the music industry completely. 470 00:23:07,941 --> 00:23:11,381 deals were just being handed out like candy. 471 00:23:12,517 --> 00:23:14,187 Everyone that wanted to be a rapper 472 00:23:14,320 --> 00:23:17,728 came in with a face tat, came in with their hair dyed, 473 00:23:18,128 --> 00:23:21,434 came in with something crazy so people would remember them. 474 00:23:21,769 --> 00:23:25,409 Initially, labels were against streaming. 475 00:23:25,777 --> 00:23:27,547 And then, once it became clear 476 00:23:27,681 --> 00:23:31,054 that streaming was an inevitability, 477 00:23:31,187 --> 00:23:34,628 what labels did is they found a way to profit from streaming. 478 00:23:34,828 --> 00:23:36,565 So, this is the key thing. 479 00:23:36,999 --> 00:23:38,903 I do think streaming would have eventually, 480 00:23:39,037 --> 00:23:41,842 become the norm, I think it happenned quicker 481 00:23:41,976 --> 00:23:44,247 because labels decided to buy in 482 00:23:44,447 --> 00:23:47,186 and when they bought in, they profited. 483 00:23:49,390 --> 00:23:51,261 It totally removes the middle man, 484 00:23:51,394 --> 00:23:52,698 anybody could do something, 485 00:23:52,831 --> 00:23:54,568 you start to kind of find interesting people. 486 00:23:55,169 --> 00:23:57,507 Kids in their bedroom making this songs, 487 00:23:57,641 --> 00:23:58,943 putting them up in the Internet, 488 00:23:59,077 --> 00:24:02,851 going around gate keepers, that's cool. 489 00:24:03,118 --> 00:24:05,590 They should do that like, fuck the music industry 490 00:24:05,724 --> 00:24:07,628 and then, of course, the music industry 491 00:24:07,928 --> 00:24:09,898 came right in and co-opted all of it. 492 00:24:15,577 --> 00:24:18,850 It's almost comic how quickly it turned 493 00:24:19,183 --> 00:24:22,624 from "we hate you" to "we're in bed with you." 494 00:24:23,025 --> 00:24:26,164 A young generation only understands 495 00:24:26,364 --> 00:24:30,039 how to consume music by pressing play on a website, 496 00:24:30,172 --> 00:24:33,680 as opposed to pressing play on an iPod or anything else. 497 00:24:35,049 --> 00:24:38,221 The labels are in with like, 498 00:24:38,355 --> 00:24:40,660 they're literally in bed with streaming companies 499 00:24:40,794 --> 00:24:43,031 like, they're partners and they invest 500 00:24:43,165 --> 00:24:46,839 in eachother and pay eachother and so, 501 00:24:47,641 --> 00:24:50,112 the way that they've kind of like, 502 00:24:50,814 --> 00:24:55,590 modified the entire process of music discovery 503 00:24:55,724 --> 00:24:57,728 and made it just like, marketing line, 504 00:24:57,928 --> 00:25:01,067 is kinda like, whack and overwhelming to me. 505 00:25:04,942 --> 00:25:06,912 People who knew about music would understand 506 00:25:07,046 --> 00:25:08,649 that there were things on SoundCloud 507 00:25:08,850 --> 00:25:10,854 that didn't exist anywhere else. 508 00:25:11,121 --> 00:25:14,160 So, you have this whole kind of shadow industry 509 00:25:14,427 --> 00:25:15,462 that was really robust, 510 00:25:15,897 --> 00:25:18,168 but it wasn't formalized in the system. 511 00:25:18,335 --> 00:25:22,243 You couldn't ignore Internet-only consumption. 512 00:25:22,376 --> 00:25:26,051 Internet-only consumption, originally, was like a nuisance. 513 00:25:26,317 --> 00:25:28,455 And when Billboard decides, At a certain point, 514 00:25:28,689 --> 00:25:30,392 "we're gonna take in streaming," 515 00:25:30,827 --> 00:25:33,733 that's a... To me, that's as radical as shift 516 00:25:33,866 --> 00:25:37,173 as when Billboard decides to go to SoundScan in, like, 517 00:25:37,306 --> 00:25:38,976 '91 or whatever it is. 518 00:25:39,477 --> 00:25:41,247 The week before SoundScan, 519 00:25:41,615 --> 00:25:43,786 the number-one album in the country is an REM album, 520 00:25:43,920 --> 00:25:46,057 and the week after SoundScan, the number-one album 521 00:25:46,191 --> 00:25:47,794 in the country is an N. W. A. album. 522 00:25:48,462 --> 00:25:51,902 The adoption of streaming into the Billboard data 523 00:25:52,069 --> 00:25:54,240 is roughly a similar sea change. 524 00:26:03,626 --> 00:26:05,095 I think it was an acknowledgement 525 00:26:05,229 --> 00:26:09,538 that the paths that music was traveling, were changing, 526 00:26:10,005 --> 00:26:11,542 trying to accept that, 527 00:26:11,675 --> 00:26:13,846 hey, maybe more people are exposed to a song 528 00:26:14,113 --> 00:26:18,088 on a Vine than they were on a radio station. 529 00:26:18,355 --> 00:26:20,894 What you start to see is a lot of artists 530 00:26:21,094 --> 00:26:23,198 who have a tremendous presence online, 531 00:26:23,331 --> 00:26:27,139 but almost no presence in radio or touring, 532 00:26:27,273 --> 00:26:28,810 or any of these other conventional places, 533 00:26:28,943 --> 00:26:31,181 all of a sudden popping up on various charts. 534 00:26:31,414 --> 00:26:34,688 But when I first saw what was happening on SoundCloud, 535 00:26:34,822 --> 00:26:37,661 especially if you're 16, 17, 18 years old 536 00:26:37,928 --> 00:26:39,565 and you wanna be a rap star, 537 00:26:39,998 --> 00:26:41,869 who wants to be a rap star the old-fashioned way? 538 00:26:42,069 --> 00:26:43,773 You can be a rap star this way. 539 00:26:56,498 --> 00:26:59,137 'Cause I moved to Florida when I was a young kid, 540 00:26:59,270 --> 00:27:00,907 probably like, three or four years old. 541 00:27:01,174 --> 00:27:04,581 And I lived almost everywhere in South Florida, 542 00:27:04,715 --> 00:27:06,251 so I went to a lot of different schools 543 00:27:06,384 --> 00:27:08,355 and I got kicked out of a lot of different high schools. 544 00:27:17,072 --> 00:27:19,177 I was doing Xans from the beginning. 545 00:27:19,310 --> 00:27:21,314 Like, Xans, personally, I was doing that shit 546 00:27:21,447 --> 00:27:23,619 from the beginning, like, I used to sell drugs. 547 00:27:23,753 --> 00:27:25,088 really, that's what I used to do, 548 00:27:25,222 --> 00:27:26,992 and I was just like, fuck it, I'mma rap. 549 00:27:27,359 --> 00:27:30,032 Esskeetit! 550 00:27:30,867 --> 00:27:33,071 Growing up in Florida, it's... 551 00:27:33,940 --> 00:27:35,209 You know, it's crazy. 552 00:27:35,342 --> 00:27:36,344 It's a lot of party, 553 00:27:36,712 --> 00:27:39,050 it's a lot of drugs, it's a lot of, like, you know, 554 00:27:39,317 --> 00:27:41,689 a lot of everything. It's, you know, it's not... 555 00:27:42,089 --> 00:27:43,893 Where I grew up, it's not the best place. 556 00:27:53,513 --> 00:27:55,750 I moved... I moved around really a lot. 557 00:27:56,050 --> 00:27:58,388 Like, I almost went, like, everywhere around Miami from, 558 00:27:58,523 --> 00:28:03,098 like, Little Havana to Gardens to Opa-locka, Carol City. 559 00:28:03,231 --> 00:28:05,068 I was really close to Broward, it was, like, 560 00:28:05,335 --> 00:28:06,972 five, ten minutes from Broward, or so. 561 00:28:07,106 --> 00:28:08,509 Since I was young, I just... 562 00:28:08,643 --> 00:28:11,147 I just always loved music, from when I was young. 563 00:28:11,281 --> 00:28:13,251 For Halloween, I would just... I was a kid. 564 00:28:13,385 --> 00:28:16,825 I would just dress like, a rapper, myself, like... 565 00:28:17,259 --> 00:28:18,796 I always, like, liked music. 566 00:28:18,930 --> 00:28:20,465 I never knew it was gonna, you know, happen, 567 00:28:20,600 --> 00:28:22,637 but I always wanted to do music, 568 00:28:22,771 --> 00:28:24,908 and I loved music since I was a child. 569 00:28:25,610 --> 00:28:28,081 It was really everything that you imagine it would be. 570 00:28:28,215 --> 00:28:32,624 It's, you know, Xans everywhere and fights in the crowd, 571 00:28:32,757 --> 00:28:35,730 and you could feel that that's where the action was 572 00:28:35,863 --> 00:28:37,466 if it didn't burn itself out. 573 00:28:37,667 --> 00:28:42,544 And this thing that seemed very ad-hoc and kind of casual, 574 00:28:43,011 --> 00:28:45,583 like, probably within three to six months was, 575 00:28:45,717 --> 00:28:47,386 like, very formalized. 576 00:28:47,520 --> 00:28:49,658 These kids were ahistorical. 577 00:28:50,125 --> 00:28:53,766 These kids were high-energy and reckless. 578 00:28:54,635 --> 00:28:58,809 These kids really didn't care about rap history, at all. 579 00:28:59,410 --> 00:29:01,247 I care about rap history, you know? 580 00:29:01,381 --> 00:29:03,218 Like, these kids didn't. 581 00:29:03,819 --> 00:29:05,222 Not interested, not impressed. 582 00:29:05,355 --> 00:29:07,527 And so, you... you have to start coming up 583 00:29:07,661 --> 00:29:09,463 with different approaches, different frameworks, 584 00:29:09,598 --> 00:29:10,967 different ideologies. 585 00:29:11,100 --> 00:29:12,837 It was clear to me that the incursion of these kids 586 00:29:12,971 --> 00:29:15,576 into hip hop was, like, as much of a puncture 587 00:29:15,944 --> 00:29:18,883 as what was happening with punk in the '70s. 588 00:29:19,283 --> 00:29:22,691 I hadn't seen that energy at any show 589 00:29:22,891 --> 00:29:26,497 of any genre in 15 years. 590 00:29:26,632 --> 00:29:29,337 But looking at the kids in the crowd, 591 00:29:29,771 --> 00:29:33,044 13, 15, 17, losing their shit. 592 00:29:33,579 --> 00:29:36,451 You can see their brains, like, kinda like, 593 00:29:36,585 --> 00:29:39,190 becoming bigger, and bigger, and bigger. 594 00:29:39,992 --> 00:29:41,962 There had been this like, hyper-curated 595 00:29:42,096 --> 00:29:43,733 version of yourself online, right? 596 00:29:43,866 --> 00:29:45,168 Like the "Instagram aesthetic," 597 00:29:45,302 --> 00:29:47,406 the like, millennial Paul Smith pink wall, 598 00:29:47,540 --> 00:29:49,310 kind of everything hyper-curated, 599 00:29:49,443 --> 00:29:52,416 pop music like, Katy Perry kinda pop type stuff. 600 00:29:52,550 --> 00:29:55,088 And then, the SoundCloud kids were like, 601 00:29:55,455 --> 00:29:56,892 didn't give a shit about any of that, 602 00:29:57,026 --> 00:29:58,495 and looked like shit 603 00:29:58,629 --> 00:30:00,933 and kind of embrassed like, this "messyness" almost 604 00:30:01,100 --> 00:30:03,639 and it was the beginning of this new aesthetic, 605 00:30:03,773 --> 00:30:05,375 which I think we are in now, 606 00:30:05,510 --> 00:30:07,781 which is more like this messy, kinda "I don't care" attitude, 607 00:30:07,914 --> 00:30:09,250 like a "fuck you" attitude. 608 00:30:09,685 --> 00:30:12,957 Bro, Smokepurpp shows, they are insane. 609 00:30:13,224 --> 00:30:15,462 If you haven't been in a Smokepurpp show, 610 00:30:15,830 --> 00:30:16,865 you're missing out. 611 00:30:17,266 --> 00:30:19,905 I see... I see, like, also compares it 612 00:30:20,038 --> 00:30:21,942 with the punk shit, with the distorted base. 613 00:30:22,176 --> 00:30:24,581 It's really, like, it's really punk. 614 00:30:33,031 --> 00:30:34,400 What you're seeing now 615 00:30:34,534 --> 00:30:37,640 is a lot of attitude first, personality first. 616 00:30:37,807 --> 00:30:41,314 The most immediate marketing venues 617 00:30:41,447 --> 00:30:45,255 are intimate, personal, visual. 618 00:30:45,590 --> 00:30:48,729 And so, you're gonna get people who act out, 619 00:30:49,030 --> 00:30:51,535 you're gonna get people who look unusual, 620 00:30:51,769 --> 00:30:54,574 you're gonna get people who are extremely effective 621 00:30:54,708 --> 00:30:56,010 at communicating with a screen. 622 00:30:56,277 --> 00:30:58,883 In the hip hop of the '90s, performing was, like, 623 00:30:59,016 --> 00:31:00,553 kind of a secondary concern. 624 00:31:00,887 --> 00:31:02,991 But now, it's the dominant concern, 625 00:31:03,124 --> 00:31:06,264 certainly more than, like, "rapping." 626 00:31:22,362 --> 00:31:25,202 I almost was, like, "Well, this is gonna be niche. 627 00:31:25,435 --> 00:31:28,609 This is gonna be, like, a weird, 12-month bubble." 628 00:31:28,943 --> 00:31:32,717 But it became clear that there was a real organizing principle. 629 00:31:32,851 --> 00:31:34,153 There was a sonic ideology. 630 00:31:34,286 --> 00:31:36,357 Obviously, it helped that a lot of the people 631 00:31:36,491 --> 00:31:39,096 of that generation came from the same place, 632 00:31:39,598 --> 00:31:42,136 Broward County, Florida, South Florida. 633 00:31:42,436 --> 00:31:46,512 And maybe cared more about SpaceGhostPurpp than Drake. 634 00:32:07,620 --> 00:32:10,225 At this moment of, like, peak smoothness, 635 00:32:10,660 --> 00:32:14,266 what happened on SoundCloud was the polar opposite. 636 00:32:14,400 --> 00:32:16,872 We're talking heavy distortion, 637 00:32:17,206 --> 00:32:21,247 ridiculous bottom end, real serrated base. 638 00:32:21,380 --> 00:32:24,588 Like, it's stuff that fuzzy and sharp at the edges. 639 00:32:24,721 --> 00:32:29,330 You know, lyrically, like, not dense whatsoever. 640 00:32:29,463 --> 00:32:32,904 A redux on, like, Reagan-era, 641 00:32:33,371 --> 00:32:36,545 me-generation, materialism, 642 00:32:36,678 --> 00:32:41,588 and sort of, like, out for yourself-type mentality. 643 00:32:41,955 --> 00:32:48,034 Because it's like equal parts trauma, and stress, 644 00:32:48,168 --> 00:32:51,708 and, like, anxiety, but at the same time, 645 00:32:51,842 --> 00:32:54,313 you know, it's decadence and it's a celebration. 646 00:32:54,614 --> 00:32:57,352 And so, you begin to see songs that, frankly, 647 00:32:57,486 --> 00:33:02,029 functioned in this very radically concise way 648 00:33:02,664 --> 00:33:05,736 become really popular, and like, "Look at Me" 649 00:33:05,870 --> 00:33:08,074 is really the song that changes everything. 650 00:33:18,328 --> 00:33:20,498 Probably the biggest conundrum of covering hip hop 651 00:33:20,633 --> 00:33:25,475 in the last five years has been how to deal with XXXTentacion. 652 00:33:25,710 --> 00:33:27,045 This is . 653 00:33:27,179 --> 00:33:29,016 But we're not talking about being Colombian, 654 00:33:29,149 --> 00:33:31,655 I'm being interrupted. Now, listen. 655 00:33:34,561 --> 00:33:37,165 I'mma ask everybody to back off and get down. 656 00:33:37,399 --> 00:33:40,640 We're not starting the next song until you back off and get down. 657 00:33:41,842 --> 00:33:43,378 Back off and get down. 658 00:33:43,512 --> 00:33:44,548 Yes. 659 00:33:45,917 --> 00:33:47,419 Hey, if you are over here, 660 00:33:47,554 --> 00:33:50,258 make some, back off and get down! 661 00:33:50,392 --> 00:33:52,864 We're not till you back off and get down. 662 00:33:52,997 --> 00:33:55,736 Back off, you hear that? 663 00:33:55,870 --> 00:33:57,774 Back off. 664 00:33:58,776 --> 00:34:00,045 Rabid fan base. 665 00:34:00,513 --> 00:34:02,316 Musically, pretty interesting. 666 00:34:02,517 --> 00:34:04,955 Really diverse influences. 667 00:34:05,222 --> 00:34:08,829 Hip hop, folk, rock, emo, etc. 668 00:34:08,963 --> 00:34:11,835 All these... All these things doing together. 669 00:34:12,102 --> 00:34:18,147 Really pointed, often pained lyrics. 670 00:34:18,682 --> 00:34:20,051 A lot of... 671 00:34:21,187 --> 00:34:23,792 tactile emotion in the music. 672 00:34:24,561 --> 00:34:27,466 Now listen. Are there any motherfuckers left standing? 673 00:34:27,667 --> 00:34:29,203 Force that motherfucker to get down! 674 00:34:29,336 --> 00:34:30,740 Right the fuck down. 675 00:34:31,708 --> 00:34:33,512 That's what the fuck I'm talking about. 676 00:34:34,013 --> 00:34:35,015 Stay down. 677 00:34:35,148 --> 00:34:36,384 -Stay down! Stop. 678 00:34:36,518 --> 00:34:37,754 Stay down. 679 00:34:40,258 --> 00:34:41,561 Stay down. 680 00:34:41,695 --> 00:34:44,834 Anytime I see any of you motherfuckers hop on, 681 00:34:44,968 --> 00:34:46,370 I'm stopping the music. 682 00:34:46,505 --> 00:34:48,976 Do not ruin it for everyone. Stay the fuck down. 683 00:34:49,176 --> 00:34:50,412 Play that shit. 684 00:34:51,815 --> 00:34:53,351 Stay down! 685 00:35:11,020 --> 00:35:15,796 Wait, wait, wait. 686 00:35:15,930 --> 00:35:17,800 [XXXTentacion and Ski Mask The Slump God singing 687 00:35:17,934 --> 00:35:19,169 "What in XXXTarnation"] 688 00:35:57,914 --> 00:36:01,722 Of this generation, X felt like the person 689 00:36:01,988 --> 00:36:06,765 primed to change the center of the music conversation. 690 00:36:07,199 --> 00:36:09,470 Jah's an... He's an artists' artist. 691 00:36:09,604 --> 00:36:13,311 Like, he's... he is, in every sense of the word, 692 00:36:13,444 --> 00:36:17,219 every part of the creative process, he is a part of. 693 00:36:17,386 --> 00:36:19,657 He never did anything just to make money, 694 00:36:19,791 --> 00:36:22,396 or just for any type of short-term gain. 695 00:36:22,530 --> 00:36:24,400 Like, everything was carefully, carefully, 696 00:36:24,534 --> 00:36:26,605 carefully executed for his brand. 697 00:36:26,738 --> 00:36:30,412 Like, I say he was a genius because he was, and that's why, 698 00:36:30,579 --> 00:36:33,284 you know, all his supporters feel so close to everything, 699 00:36:33,418 --> 00:36:36,658 because they know that he comes with a certain level of truth. 700 00:36:55,763 --> 00:36:57,934 I often say, like, the kids are always right. 701 00:36:58,367 --> 00:37:00,840 That's a flawed premise, but I... but I do think 702 00:37:00,973 --> 00:37:05,683 you have to listen when kids are glomming onto something. 703 00:37:06,016 --> 00:37:08,321 I think the thing that you probably can't trust 704 00:37:08,454 --> 00:37:11,060 the kids on, is morality. 705 00:37:11,728 --> 00:37:13,632 The things that, as we age, 706 00:37:13,932 --> 00:37:17,272 just become sharper to us, are fuzzy, 707 00:37:17,540 --> 00:37:20,278 I think, when you're young and still developing. 708 00:37:20,780 --> 00:37:25,355 And so, I think it's easier to see X as just, like, 709 00:37:25,656 --> 00:37:27,459 a great artist who's troubled 710 00:37:27,927 --> 00:37:33,772 if you're 16 or 17, than if you're 36 or 37. 711 00:37:37,012 --> 00:37:38,849 When X would put out an album and go number one, 712 00:37:38,982 --> 00:37:40,920 you're like... I'm like, "What the fuck?" 713 00:37:41,053 --> 00:37:43,424 How is XXXTentacion's album 714 00:37:43,692 --> 00:37:45,996 number one in the country right now? 715 00:37:46,297 --> 00:37:48,000 That's fucking crazy. 716 00:37:50,038 --> 00:37:53,444 The relationship between him and his fans 717 00:37:53,579 --> 00:37:56,484 was so palpable and so real and so, like, 718 00:37:56,618 --> 00:37:59,657 fostered, he's got legions of teenagers. 719 00:37:59,958 --> 00:38:03,498 The only information that they consume about him 720 00:38:03,832 --> 00:38:07,372 is from him, and so, they don't give a shit 721 00:38:07,507 --> 00:38:10,679 about what figures as XXXTentacion. 722 00:38:10,946 --> 00:38:13,184 It's almost, like, tribal at that point, 723 00:38:13,317 --> 00:38:14,921 where it's like, "I just, like, trust you, 724 00:38:15,054 --> 00:38:18,294 and you're the person giving me the information." 725 00:38:18,862 --> 00:38:20,933 The separating the art from the artist thing is, like, 726 00:38:21,066 --> 00:38:23,070 the oldest conversation in the book almost, you know? 727 00:38:23,204 --> 00:38:26,812 And there is an interesting discussion happening, 728 00:38:26,945 --> 00:38:29,617 where it's, like, we should be challenging ourselves 729 00:38:29,751 --> 00:38:32,289 to be holding people who are morally correct 730 00:38:32,422 --> 00:38:34,293 in an elevated way. 731 00:38:34,561 --> 00:38:37,199 Is that really fair to the art? 732 00:38:37,399 --> 00:38:39,236 Is that really fair to the artist? 733 00:38:39,704 --> 00:38:41,575 Is that really fair to, like, the medium 734 00:38:41,942 --> 00:38:44,647 in which the art is being created? 735 00:38:44,948 --> 00:38:48,956 It's kind of like the question of our times, now especially. 736 00:38:55,068 --> 00:38:57,005 How do you separate the art from the artist? 737 00:38:57,138 --> 00:38:58,675 And is that something we should do? 738 00:38:59,042 --> 00:39:01,313 Here is a figure that's actually in modern day 739 00:39:01,715 --> 00:39:03,451 How do we handle this? 740 00:39:04,353 --> 00:39:06,390 Should we let him get more famous 741 00:39:06,525 --> 00:39:08,427 or should we cut him off and... 742 00:39:08,562 --> 00:39:11,066 I think it was this like, reckoning of like, 743 00:39:11,200 --> 00:39:12,670 Do we want accountability? 744 00:39:13,070 --> 00:39:15,776 Is Spotify gotta be the one that suddenly holds 745 00:39:15,910 --> 00:39:17,747 people accountable, is that what we want? 746 00:39:18,815 --> 00:39:20,586 With enough fans, you could do whatever you want 747 00:39:20,719 --> 00:39:22,823 Are you selling yourself as a controversial person? 748 00:39:22,957 --> 00:39:24,961 If you're selling yourself as a controversial person, 749 00:39:25,194 --> 00:39:27,465 no matter how controversial you are, people don't care 750 00:39:27,600 --> 00:39:28,835 'cause they expect that from you. 751 00:39:28,969 --> 00:39:31,040 And as long as your fans don't turn on you, 752 00:39:31,173 --> 00:39:33,745 you cannot with impunity. 753 00:39:33,879 --> 00:39:36,483 That is the way that Internet is constructed right now 754 00:39:36,618 --> 00:39:38,120 and that is the way that our like, 755 00:39:38,254 --> 00:39:40,793 culture of fame is constructed, 756 00:39:40,926 --> 00:39:42,530 where there's almost no nuisance either. 757 00:39:42,663 --> 00:39:44,801 I mean, if you think of stan culture on the Internet, 758 00:39:44,934 --> 00:39:49,109 it is about blind fate and to devoting yourself 759 00:39:49,243 --> 00:39:51,881 to this person, and if you question that person 760 00:39:52,015 --> 00:39:54,821 or if you try to like, you know, push back on them, 761 00:39:54,954 --> 00:39:57,793 Other stans will bash you and you'll be sort of like, 762 00:39:57,927 --> 00:40:00,933 and exorcise from the community so, we saw a lot of that. 763 00:40:01,066 --> 00:40:02,670 Those types of fandoms emerge for these people 764 00:40:02,803 --> 00:40:04,273 because they came from the Internet, 765 00:40:04,406 --> 00:40:05,910 they understood that very early. 766 00:40:11,855 --> 00:40:14,928 X spoke to a lot of kids. 767 00:40:17,232 --> 00:40:21,473 To me, the more definitive X stuff is less the songs 768 00:40:21,875 --> 00:40:25,081 and more, like, the Instagram sermons, 769 00:40:25,214 --> 00:40:28,154 and the IG lives, and the conversations. 770 00:40:28,287 --> 00:40:30,191 If I'm not teaching people how to make money, 771 00:40:30,325 --> 00:40:32,095 if I'm not teaching people how to love themselves, 772 00:40:32,228 --> 00:40:34,166 if I'm not teaching people how to do everything 773 00:40:34,299 --> 00:40:36,203 they wanna do with their lives, then who the fuck am I? 774 00:40:36,370 --> 00:40:40,478 Someone who really valued one-to-one communication, 775 00:40:41,080 --> 00:40:43,217 tried to, like, offer words of positivity 776 00:40:43,351 --> 00:40:45,421 to fans and to fellow artists. 777 00:40:45,789 --> 00:40:50,633 A tough personality to kinda get your head around. 778 00:40:53,337 --> 00:40:54,574 Yo. 779 00:40:58,180 --> 00:40:59,316 Hold on. 780 00:40:59,717 --> 00:41:02,890 Listen, listen, listen, listen, listen, listen. 781 00:41:03,224 --> 00:41:04,861 Listen. 782 00:41:06,598 --> 00:41:08,300 No matter what happens, 783 00:41:08,835 --> 00:41:10,806 I need you guys to make a promise to me. 784 00:41:11,040 --> 00:41:13,912 I need one thing from you, just one thing. 785 00:41:14,079 --> 00:41:16,350 And I don't ask for much from my fans. 786 00:41:17,285 --> 00:41:19,557 And the promise I want you to make to me is that, 787 00:41:19,691 --> 00:41:22,362 no matter what happens, no matter what you face, 788 00:41:22,495 --> 00:41:26,070 no matter who you lose, no matter what happens, 789 00:41:26,203 --> 00:41:27,439 you do not give up. 790 00:41:27,573 --> 00:41:28,742 I need you to make that promise to me. 791 00:41:31,781 --> 00:41:33,351 make that promise to me. 792 00:41:36,023 --> 00:41:39,597 You know, I know I can't give each and every individual 793 00:41:39,731 --> 00:41:43,037 in here how fucking hard , I get it. 794 00:41:43,538 --> 00:41:45,008 I understand. 795 00:41:45,141 --> 00:41:47,713 My energy and my love and my heart is fully with you. 796 00:41:51,688 --> 00:41:53,190 And I appreciate... 797 00:42:07,419 --> 00:42:08,655 Listen. 798 00:42:09,189 --> 00:42:11,360 I'm passing you, listen. 799 00:42:12,028 --> 00:42:13,799 I'm passing you this lesson. 800 00:42:14,499 --> 00:42:16,036 Once you leave this building, 801 00:42:16,236 --> 00:42:20,144 something good is gonna happen to each and every one of you. 802 00:42:20,278 --> 00:42:21,246 You got my word. 803 00:42:25,021 --> 00:42:28,160 My name is XXX and I , thank you. 804 00:42:44,059 --> 00:42:45,963 When X got out of jail, 805 00:42:47,165 --> 00:42:51,574 I remember he did some shows I'd, like, follow on Instagram, 806 00:42:51,808 --> 00:42:53,912 and he'd be, like, jumping off balconies 807 00:42:54,045 --> 00:42:56,918 and getting into fights. And, honestly, 808 00:42:57,051 --> 00:42:58,688 we had a conversation here where I was, like, 809 00:42:58,822 --> 00:43:01,226 "Should we write an advance obituary for him?" 810 00:43:01,828 --> 00:43:03,364 'cause it just seemed... 811 00:43:04,166 --> 00:43:08,742 volatile, and liable to blow, at any moment. 812 00:43:14,787 --> 00:43:17,258 Signal 33, just occurred. 813 00:43:17,425 --> 00:43:22,202 3671 North 60th, at RIVA Motorsports. 814 00:43:29,082 --> 00:43:31,688 Several gunshots, possibly a drive-by. 815 00:43:31,855 --> 00:43:33,959 No description on the subject. 816 00:43:37,867 --> 00:43:41,708 Someone in a black BMW 3X. 817 00:43:42,676 --> 00:43:46,751 This is how we process death in, you know, the 2010s. 818 00:43:46,885 --> 00:43:49,289 Like, it's presented to you on your phone. 819 00:43:49,757 --> 00:43:51,694 That's the moment where it's like, no. 820 00:43:52,028 --> 00:43:57,305 Real things, real people, real consequences, real lives. 821 00:43:57,706 --> 00:44:00,311 Breaking news from Deerfield Beach, Florida. 822 00:44:00,444 --> 00:44:02,783 Authorities are investigating the fatal shooting 823 00:44:02,917 --> 00:44:05,154 of rapper XXXTentacion, 824 00:44:05,288 --> 00:44:07,693 as he was gunned down leaving RIVA Motorsports 825 00:44:07,827 --> 00:44:10,331 in his black BMW i8. 826 00:44:10,566 --> 00:44:11,835 The 20-year-old rapper, 827 00:44:11,968 --> 00:44:13,772 whose real name is Jahseh Onfroy, 828 00:44:13,905 --> 00:44:16,176 was approached by two armed suspects, 829 00:44:16,310 --> 00:44:18,748 and at least one fired in what authorities say 830 00:44:18,882 --> 00:44:20,384 was an attempted robbery. 831 00:44:20,686 --> 00:44:21,955 The suspects fled the scene 832 00:44:22,088 --> 00:44:23,825 and Onfroy was taken to the hospital, 833 00:44:23,959 --> 00:44:25,428 where he was pronounced dead. 834 00:44:25,662 --> 00:44:29,269 Tonight, Kanye West tweeted, quote, "Rest in peace. 835 00:44:29,469 --> 00:44:31,574 I never told you how much you inspired me 836 00:44:31,708 --> 00:44:32,910 when you were here." 837 00:44:33,578 --> 00:44:36,016 Hundreds of people have gathered in the Fairfax District 838 00:44:36,149 --> 00:44:38,120 tonight in a vigil for the late rapper. 839 00:44:38,254 --> 00:44:39,891 Police are also out in force, 840 00:44:40,024 --> 00:44:41,828 making sure things do not get out of hand. 841 00:44:46,571 --> 00:44:48,508 Over 1,000 people are in the street 842 00:44:48,642 --> 00:44:51,213 near Melrose, completely covering the street. 843 00:44:51,548 --> 00:44:53,083 There are people on top of buildings, 844 00:44:53,217 --> 00:44:55,121 dancing around and jumping off roofs, 845 00:44:55,254 --> 00:44:58,929 and the LAPD was having a real hard time containing them. 846 00:45:01,701 --> 00:45:03,838 Tuesday night fans also held a walk 847 00:45:03,972 --> 00:45:06,009 in X's memory to stop the violence. 848 00:45:06,143 --> 00:45:09,316 We trynna preach today to put the guns down, man. 849 00:45:09,617 --> 00:45:12,856 Stop all the... all the killing, all the senseless violence. 850 00:45:12,990 --> 00:45:14,292 It gotta stop, man. 851 00:45:14,426 --> 00:45:16,631 We losing too many. Now look who we lost. 852 00:45:16,831 --> 00:45:18,802 We lost a Broward County legend. 853 00:45:21,674 --> 00:45:24,614 I knew kids were gonna feel about X's passing 854 00:45:25,281 --> 00:45:27,820 kinda on a Kurt Cobain way. 855 00:45:29,022 --> 00:45:31,426 Because he doesn't wanna be known for... 856 00:45:31,661 --> 00:45:35,034 being a drug addict, he doesn't wanna be known for being 857 00:45:35,201 --> 00:45:38,775 a loser, or anything the rest of the world called him, you know? 858 00:45:38,909 --> 00:45:42,048 People over 32, they are... They're not meant to understand 859 00:45:42,181 --> 00:45:43,818 what Kurt... Kurt was, like I say, 860 00:45:43,952 --> 00:45:45,354 he was put here to irritate them. 861 00:45:45,756 --> 00:45:47,793 You know, these people grew up in the '60s 862 00:45:47,927 --> 00:45:49,462 with a generation gap, and now, 863 00:45:49,597 --> 00:45:51,333 they're really pissed that there's another one. 864 00:45:52,536 --> 00:45:54,540 Two years ago, two or three years ago, 865 00:45:54,674 --> 00:45:57,045 boyfriend was just getting out of jail 866 00:45:57,378 --> 00:45:59,984 at the Broward County Main Jail, where X was at. 867 00:46:00,217 --> 00:46:02,088 He came in the car, said, "Let me see your phone," 868 00:46:02,221 --> 00:46:04,827 typed in "XXX look at me" and played the song, 869 00:46:04,961 --> 00:46:06,263 and I'm like, "what the fuck is this? 870 00:46:06,396 --> 00:46:07,365 What is this?" 871 00:46:07,700 --> 00:46:09,637 There was something about him that just, like, 872 00:46:09,770 --> 00:46:10,973 made him stand out. 873 00:46:11,173 --> 00:46:13,043 He was just such a powerful person. 874 00:46:13,277 --> 00:46:14,814 Everyone's kids are gonna know about it. 875 00:46:14,947 --> 00:46:16,517 He's gonna be one of those things 876 00:46:16,651 --> 00:46:18,955 that stick out in... 877 00:46:19,222 --> 00:46:20,257 in music. 878 00:46:30,344 --> 00:46:32,048 Yeah, I think... I mean, I think losing an idol 879 00:46:32,181 --> 00:46:34,620 is a very difficult thing, whether it's shootings 880 00:46:34,754 --> 00:46:38,093 in the neighborhoods or the death of friends 881 00:46:38,227 --> 00:46:39,830 or folks at school. 882 00:46:40,097 --> 00:46:42,703 These are all events that have an impact, 883 00:46:42,836 --> 00:46:45,575 a lasting impact, and we can't underestimate that. 884 00:46:46,109 --> 00:46:47,680 I know there's a lot of shock value 885 00:46:47,813 --> 00:46:50,819 in the SoundCloud generation, but I do think it's sincere. 886 00:46:50,952 --> 00:46:52,388 It doesn't feel cheap to me. 887 00:46:52,523 --> 00:46:55,595 I do think it's people coming from tough circumstances 888 00:46:55,729 --> 00:46:58,802 who are choosing to go all in. 889 00:47:01,073 --> 00:47:05,348 What the Broward SoundCloud kids had, 890 00:47:05,916 --> 00:47:08,688 they understood that you can be rageful 891 00:47:08,822 --> 00:47:10,224 or you can be frustrated, 892 00:47:10,391 --> 00:47:12,395 but what those kids understood is, 893 00:47:12,529 --> 00:47:15,669 if it didn't have a sound, kinda didn't matter. 894 00:47:16,403 --> 00:47:18,140 But I think what you're gonna see 895 00:47:18,474 --> 00:47:23,518 are people influenced by X and his flexibility 896 00:47:23,651 --> 00:47:29,864 and fluidity between the genre and raw access of emotion. 897 00:47:30,197 --> 00:47:32,135 And, again, you see this with Peep as well, 898 00:47:32,268 --> 00:47:33,605 though on a very different way. 899 00:47:33,738 --> 00:47:36,978 And obviously, there've been tensions around. 900 00:47:37,178 --> 00:47:40,017 Are Peep and X complementary? Are they sort of at odds? 901 00:47:40,484 --> 00:47:42,188 But I do think they were, probably, 902 00:47:42,321 --> 00:47:45,695 the two people best suited to carry some of the lessons 903 00:47:45,829 --> 00:47:48,535 of that era into, like, the broader mainstream, 904 00:47:48,668 --> 00:47:51,006 and now we don't have either of them. 905 00:47:53,611 --> 00:47:55,081 This is my friend Peep. 906 00:47:56,751 --> 00:48:00,424 This... His name is Lil Peep, but it's Peep . 907 00:48:00,659 --> 00:48:01,828 -Yeah. -The third. 908 00:48:01,961 --> 00:48:02,996 The third, nigga. 909 00:48:03,631 --> 00:48:05,969 He been rocking with me before his fame. 910 00:48:06,103 --> 00:48:07,639 If you wasn't on Skid Row, you not our homie. 911 00:48:07,773 --> 00:48:09,008 That's right. 912 00:48:09,142 --> 00:48:10,010 You can't come to the new . 913 00:48:10,144 --> 00:48:11,146 That's a fact. 914 00:48:11,279 --> 00:48:12,649 at the lofters. 915 00:48:12,783 --> 00:48:14,119 If you wasn't at the lofters, you don't know. 916 00:48:14,252 --> 00:48:16,356 Like... He was at the lofters. 917 00:48:16,490 --> 00:48:17,926 Yeah, Matt... Matt was there in spirit. 918 00:48:18,060 --> 00:48:20,231 Matt was there in spirit. Matt was there. 919 00:48:20,364 --> 00:48:22,970 What was the first time I had split? 920 00:48:23,103 --> 00:48:25,040 I was like six or seven years old. 921 00:48:25,776 --> 00:48:27,378 He does already like to be seen. 922 00:48:29,282 --> 00:48:31,052 -Show was tight. -We go back. 923 00:48:31,186 --> 00:48:33,457 -We go way back. -I'm his big bro. 924 00:48:33,758 --> 00:48:34,794 Yeah. 925 00:48:35,060 --> 00:48:37,465 -Wanna get lit? -Oh, my gosh. 926 00:48:37,599 --> 00:48:38,535 Some fidget spinners. 927 00:48:38,668 --> 00:48:39,637 Goddamn! 928 00:48:39,770 --> 00:48:40,705 You can't . 929 00:48:40,839 --> 00:48:41,974 We in Peep's trailer, bro. 930 00:48:42,475 --> 00:48:46,049 Peep got the rich trailer. He got more views than me. 931 00:48:46,684 --> 00:48:48,655 He got more photos an all. 932 00:48:48,788 --> 00:48:50,124 What do we got here? 933 00:48:51,359 --> 00:48:53,565 Antwon, you know, just a little bro. 934 00:48:53,865 --> 00:48:55,669 He started making music like last Thursday. 935 00:48:55,802 --> 00:48:57,238 I'm little bro? Dude, I'm older. 936 00:48:57,371 --> 00:48:58,608 -I'm little bro? -Yeah. 937 00:48:58,741 --> 00:49:00,010 I'm about to put him on big time in the game. 938 00:49:00,144 --> 00:49:01,079 You know what I'm saying. 939 00:49:01,213 --> 00:49:02,381 Yeah. Next up, bro, I'm next up. 940 00:49:02,516 --> 00:49:04,052 -I'm the OG. -Yeah, I'm old, nigga. 941 00:49:04,319 --> 00:49:06,423 I feel like Justin Timberlake, you know? 942 00:49:07,091 --> 00:49:09,362 I feel... No, I don't even feel like Justin Timberlake, 943 00:49:09,496 --> 00:49:13,170 I feel like... like... Rihanna. 944 00:49:13,705 --> 00:49:16,611 You gotta aim bigger, be... Ricky Martin. 945 00:49:16,744 --> 00:49:18,180 I feel like Madonna. 946 00:49:19,382 --> 00:49:20,919 Be, uh, Romeo Santos. 947 00:49:21,052 --> 00:49:24,058 I feel like Madonna/Matt Ox, you know? 948 00:49:24,259 --> 00:49:25,695 A combination of the two. 949 00:49:35,447 --> 00:49:36,751 I'm always overwhelmed. 950 00:49:37,018 --> 00:49:41,527 I get overwhelmed by, uh, breakfast when I wake up to eat. 951 00:49:42,061 --> 00:49:45,367 -I get overwhelmed by... -Breakfast? 952 00:49:45,501 --> 00:49:46,637 By anything. 953 00:49:46,938 --> 00:49:51,079 I get overwhelmed by large French fries at McDonald's. 954 00:49:52,315 --> 00:49:53,350 A lot of shit. 955 00:49:53,718 --> 00:49:56,256 I'm always overwhelmed, you know? 956 00:49:56,456 --> 00:49:58,728 But I'm always high in this world. 957 00:50:01,767 --> 00:50:03,003 Same. 958 00:50:10,852 --> 00:50:13,625 I remember when I, when I interviewed Peep, I... 959 00:50:14,793 --> 00:50:19,637 I rarely feel an urge towards protection. 960 00:50:22,843 --> 00:50:24,212 I mean, he took a Xanax in front of me, 961 00:50:24,345 --> 00:50:25,682 you know, like mid-interview. 962 00:50:26,349 --> 00:50:27,786 There was no filter, 963 00:50:28,153 --> 00:50:32,161 and no protective outer shell. 964 00:50:33,731 --> 00:50:35,669 But that was also clear in the music. 965 00:50:37,471 --> 00:50:40,645 When I think of, like, the most affecting music 966 00:50:40,779 --> 00:50:44,887 of his generation, like, it's... they're Peep songs. 967 00:50:45,054 --> 00:50:47,191 Like a Peep feeling. 968 00:50:58,748 --> 00:51:02,522 I would just phone Peep and smoke weed and pop Xans, 969 00:51:02,656 --> 00:51:05,027 and... just relate it to his pain. 970 00:51:05,160 --> 00:51:08,801 And "Star Shopping" was the first song I heard by him, 971 00:51:08,935 --> 00:51:10,037 and I was like, 972 00:51:10,939 --> 00:51:13,678 "Can it... Can a song get more beautiful than this? 973 00:51:13,811 --> 00:51:15,047 Like, Jesus." 974 00:51:15,314 --> 00:51:17,519 And then I learned that, like, that was one of his, 975 00:51:17,653 --> 00:51:19,122 like, first songs, and I was like, 976 00:51:19,255 --> 00:51:20,491 "My God, like, 977 00:51:20,959 --> 00:51:24,265 it's just such a beautiful fucking song, dude." 978 00:51:24,533 --> 00:51:28,106 Then you start going down, looking at his discography 979 00:51:28,240 --> 00:51:30,845 and all his music, and then I was... 980 00:51:30,979 --> 00:51:32,281 I was hooked. 981 00:51:32,415 --> 00:51:35,387 He spawned the likes of all these copycats 982 00:51:35,522 --> 00:51:37,224 that are trying to imitate. 983 00:51:37,358 --> 00:51:40,497 Like, you go down Melrose in L. A. 984 00:51:40,632 --> 00:51:44,573 and you're going to see 30 Lil Peep lookalikes, 985 00:51:44,707 --> 00:51:49,015 just trying to dress like him and, "oh, I'm so fucking goth, 986 00:51:49,148 --> 00:51:50,919 and I'm so fucking this," but... 987 00:51:51,353 --> 00:51:54,392 And he honestly inspired me too. 988 00:51:54,760 --> 00:51:59,435 He took these intuitive cadences and flow patterns, 989 00:51:59,570 --> 00:52:02,676 and things that he learned from hip hop, and... 990 00:52:03,645 --> 00:52:05,982 imported them into a totally different framework. 991 00:52:06,116 --> 00:52:09,957 And I remember the first time hearing his music, 992 00:52:10,090 --> 00:52:12,896 hearing the Crybaby tape or whatever, and just like... 993 00:52:13,497 --> 00:52:15,434 It was like, that's it. 994 00:52:15,702 --> 00:52:16,704 They did it. 995 00:52:16,837 --> 00:52:18,173 It's done, nobody has to do it anymore. 996 00:52:18,340 --> 00:52:19,576 It's done. 997 00:52:21,313 --> 00:52:22,582 He was only 21. 998 00:52:22,716 --> 00:52:25,889 Emerging rapper Lil Peep died last night 999 00:52:26,022 --> 00:52:29,362 right before he was set to perform in Tucson. 1000 00:52:29,495 --> 00:52:32,803 My brother just died in my arms, man. 1001 00:52:33,771 --> 00:52:36,744 I'm done with this shit, man, forever. 1002 00:52:36,877 --> 00:52:38,413 Fuck this shit. 1003 00:52:38,548 --> 00:52:41,453 Tucson police say they found Lil Peep 1004 00:52:41,587 --> 00:52:43,390 unresponsive inside of his tour bus 1005 00:52:43,524 --> 00:52:44,960 from an apparent drug overdose. 1006 00:52:45,260 --> 00:52:48,835 People, like, rapping today is, like... it's just, like, 1007 00:52:48,968 --> 00:52:52,375 influenced by drugs and suicide like that. 1008 00:52:52,709 --> 00:52:55,280 People just, "Oh, it's just another rapper, 1009 00:52:55,414 --> 00:52:57,318 just it's whatever," but people need to understand 1010 00:52:57,451 --> 00:52:59,155 that he was actually calling for help. 1011 00:53:00,925 --> 00:53:03,898 Seeing the videos, there's always fucking videos. 1012 00:53:04,165 --> 00:53:06,904 Why is there always fucking videos, you know what I mean? 1013 00:53:07,104 --> 00:53:08,340 I hate that shit. 1014 00:53:08,473 --> 00:53:09,710 'Cause, like, no, I'm not gonna watch it, 1015 00:53:09,843 --> 00:53:12,281 but I do end up watching it 'cause... 1016 00:53:12,816 --> 00:53:16,156 okay, I didn't... I didn't wanna believe it, you know? 1017 00:53:16,423 --> 00:53:19,095 I was waiting for so much more music from... 1018 00:53:19,395 --> 00:53:20,464 from Lil Peep. 1019 00:53:20,732 --> 00:53:23,470 Legends never die and energy lives forever. 1020 00:53:23,604 --> 00:53:26,744 Rest in peace, X, Peep, and everyone that's after. 1021 00:53:29,850 --> 00:53:32,455 My first tour with Peep, you know what I'm saying? 1022 00:53:32,589 --> 00:53:35,628 We shared a room like, on a tour me and him shared a room, 1023 00:53:35,762 --> 00:53:38,400 so, we were really close, bro. 1024 00:53:39,135 --> 00:53:43,911 He was just like, a fun, positive person, you know? 1025 00:53:44,580 --> 00:53:47,652 He was just a cool person, he reminded me a lot of me. 1026 00:53:48,019 --> 00:53:50,190 You know what I'm saying? He was like a mirror, almost. 1027 00:53:50,324 --> 00:53:51,727 Reminded me of myself. 1028 00:53:52,596 --> 00:53:55,568 We were really close and I miss Peep everyday. 1029 00:53:55,969 --> 00:53:58,741 Miss X everyday, miss all my dead homies everyday. 1030 00:54:05,287 --> 00:54:06,557 Shit, man. 1031 00:54:07,124 --> 00:54:09,128 You can tell a pressed Xan. 1032 00:54:09,563 --> 00:54:10,932 Like, come on now. 1033 00:54:11,099 --> 00:54:12,334 It looks weird. 1034 00:54:12,569 --> 00:54:14,272 So, they're think they're doing Xans, 1035 00:54:14,405 --> 00:54:16,544 but usually it's, like, Fentanyl. 1036 00:54:17,044 --> 00:54:18,413 Fentanyl bomb. 1037 00:54:18,548 --> 00:54:19,883 But, like, lowkey, Fentanyl's a hell of a drug, 1038 00:54:20,017 --> 00:54:21,821 so if they got the dose right, I ain't tripping. 1039 00:54:22,321 --> 00:54:25,562 But, hey, we had a epidemic over there, was like . 1040 00:54:25,695 --> 00:54:27,465 I died and came back from it. 1041 00:54:27,599 --> 00:54:29,001 Yeah, the Xans was killing people 1042 00:54:29,135 --> 00:54:31,473 because they got the dosage wrong, so it was like... 1043 00:54:31,907 --> 00:54:35,548 So much Fentanyl, so you take it and you start puking, 1044 00:54:35,682 --> 00:54:37,118 and you gotta go to the hospital. 1045 00:54:37,251 --> 00:54:39,857 But, bro, I've seen this man die, like, ten times. 1046 00:54:44,132 --> 00:54:48,273 The relationship between early trauma and substance use 1047 00:54:48,406 --> 00:54:49,977 and addictions is remarkable. 1048 00:54:50,110 --> 00:54:53,518 In other words, when younger people are suffering 1049 00:54:53,651 --> 00:54:57,491 from either deprivation or toxic exposure, 1050 00:54:57,626 --> 00:55:00,063 the likelihood that they're going to use 1051 00:55:00,197 --> 00:55:02,569 and rely upon substances 1052 00:55:02,836 --> 00:55:05,542 and become addicted is remarkable, 1053 00:55:05,675 --> 00:55:07,411 and can lead to some 1054 00:55:07,546 --> 00:55:09,415 of the epidemics that we're seeing. 1055 00:55:14,158 --> 00:55:17,766 There's a clear opiate epidemic in our country, 1056 00:55:17,933 --> 00:55:19,770 and in some places worse than others. 1057 00:55:21,372 --> 00:55:24,847 Control of the pharmaceutical industry is a big challenge. 1058 00:55:24,980 --> 00:55:28,721 There's a lot of incentive to make drugs and sell them. 1059 00:55:28,855 --> 00:55:31,492 Anxiety and depression rates in younger people 1060 00:55:31,627 --> 00:55:34,332 are increasing, and it's not clear 1061 00:55:34,666 --> 00:55:36,837 whether that's because we're looking more carefully 1062 00:55:37,104 --> 00:55:39,275 and we're detecting it more effectively, 1063 00:55:39,408 --> 00:55:40,912 or whether, in fact, 1064 00:55:41,045 --> 00:55:42,883 it's more people that are suffering 1065 00:55:43,183 --> 00:55:44,620 for a variety of reasons. 1066 00:55:44,786 --> 00:55:46,957 And we're from, like, a shitty-ass town. 1067 00:55:47,124 --> 00:55:49,596 Like, nothing happens here, and so, 1068 00:55:49,730 --> 00:55:52,702 for someone to actually make it out here, is, like... 1069 00:55:53,003 --> 00:55:54,472 It's insane. 1070 00:55:58,614 --> 00:56:01,486 There's very obviously a drug problem 1071 00:56:01,787 --> 00:56:05,193 with young people, and it's very obviously a Fentanyl problem. 1072 00:56:05,862 --> 00:56:09,435 What you're seeing is a lot of sadness, 1073 00:56:09,736 --> 00:56:13,476 a lot of pain, a lot of attempts at self-medication, 1074 00:56:13,878 --> 00:56:16,216 and not a lot of oversight, 1075 00:56:16,382 --> 00:56:20,257 from governmental oversight to legal oversight. 1076 00:56:20,424 --> 00:56:24,365 It's people feeling their way to some kind of resolution 1077 00:56:24,498 --> 00:56:27,304 of pain, and, when you do it on your own, 1078 00:56:27,739 --> 00:56:29,509 you're not gonna have all the information. 1079 00:56:30,043 --> 00:56:32,114 You know, tragic things happen, but... 1080 00:56:32,616 --> 00:56:34,720 is it representative of a larger issue? 1081 00:56:34,853 --> 00:56:36,957 It's definitely representative of a larger issue. 1082 00:56:37,224 --> 00:56:41,767 My fear is that it's gonna take more losing people 1083 00:56:41,900 --> 00:56:44,472 to wake certain people up and say, 1084 00:56:44,606 --> 00:56:46,009 "Maybe we should think harder about this." 1085 00:56:46,142 --> 00:56:47,411 That's my fear. 1086 00:56:47,545 --> 00:56:50,050 Any artist who decides to talk 1087 00:56:50,183 --> 00:56:53,023 about drugs or, like, go that route, 1088 00:56:53,390 --> 00:56:56,630 a lot of them are coming from a place of authenticity. 1089 00:56:56,864 --> 00:57:00,939 Who are we to tell an artist that they can't make a song 1090 00:57:01,172 --> 00:57:05,949 about lean and coke and Xan, and whatever the fuck that, 1091 00:57:06,182 --> 00:57:09,589 you know, they have used or gone through an experience? 1092 00:57:09,723 --> 00:57:12,762 I think that some people are coming from a real place 1093 00:57:12,896 --> 00:57:16,169 with that stuff, and, like, it feels really horrible to try 1094 00:57:16,302 --> 00:57:19,810 to police their expression because we're sensitive 1095 00:57:19,943 --> 00:57:22,448 about the effect that it'll have once 1096 00:57:22,582 --> 00:57:24,051 it gets out there in the world. 1097 00:57:34,840 --> 00:57:39,750 Same reason I feel the need to take so many and, 1098 00:57:40,484 --> 00:57:42,822 you know, we just... we just wanna numb the pain 1099 00:57:42,956 --> 00:57:46,897 and we wanna feel good, we wanna feel normal. 1100 00:57:47,031 --> 00:57:49,870 Once you've done enough, you can't get off it, 1101 00:57:50,003 --> 00:57:51,940 you can't just up and quit. You have withdrawals, 1102 00:57:52,074 --> 00:57:54,278 and nobody wants to go through withdrawals. 1103 00:57:54,980 --> 00:57:57,484 They're quite possibly the worst thing in the world. 1104 00:57:57,786 --> 00:57:59,823 And I'm... I've gone cold turkey 1105 00:57:59,956 --> 00:58:02,027 and actually made it off two times 1106 00:58:02,161 --> 00:58:03,664 without any sort of help. 1107 00:58:04,031 --> 00:58:06,235 It's not an easy thing to just put down. 1108 00:58:06,369 --> 00:58:08,139 You just wanna feel a sense of happiness 1109 00:58:08,273 --> 00:58:11,012 when you're sad, and there's a lot of... 1110 00:58:11,179 --> 00:58:13,183 a lot of sad kids out there right now 1111 00:58:13,316 --> 00:58:14,452 that people don't know about, 1112 00:58:14,853 --> 00:58:16,322 hiding their emotions. 1113 00:58:16,924 --> 00:58:19,696 I was hiding my emotions for a long time too, 1114 00:58:20,531 --> 00:58:21,867 and it's... 1115 00:58:22,000 --> 00:58:25,608 Sometimes I still do, fake smiles and all that. 1116 00:58:26,409 --> 00:58:27,779 I wanna show y'all 1117 00:58:27,912 --> 00:58:30,083 what mental illness really fucking looks like. 1118 00:58:30,217 --> 00:58:31,987 Y'all wanna see what that looks like? 1119 00:58:32,254 --> 00:58:33,958 I just did this to my car. 1120 00:58:35,695 --> 00:58:38,066 Scratched it, keyed it up. I just bought it. 1121 00:58:38,466 --> 00:58:40,070 I just bought this fucking car. 1122 00:58:40,838 --> 00:58:42,441 Keyed all the way. 1123 00:58:42,642 --> 00:58:44,946 Hit the fucking door. 1124 00:58:45,080 --> 00:58:46,850 Wanna know why I'm doing that? 1125 00:58:49,523 --> 00:58:51,092 'Cause of mental fucking illness. 1126 00:58:51,225 --> 00:58:53,664 All this materialistic shit don't mean shit in the world, 1127 00:58:53,798 --> 00:58:57,371 and when they won't let you do, I'm owned, I'm a fucking slave. 1128 00:58:57,539 --> 00:59:01,012 I'm a slave to my management, I'm a slave to everybody. 1129 00:59:01,145 --> 00:59:03,383 I don't get control of my bank account, 1130 00:59:03,517 --> 00:59:04,720 I don't get control of shit. 1131 00:59:04,853 --> 00:59:07,491 I can't even drive that fucking car. 1132 00:59:07,859 --> 00:59:10,430 So, fuck everybody! 1133 00:59:10,565 --> 00:59:12,134 You wanna see some? Look. 1134 00:59:13,303 --> 00:59:14,639 Fuck that shit. 1135 00:59:21,452 --> 00:59:25,060 Honestly, these kids just don't give a fuck. 1136 00:59:25,661 --> 00:59:26,897 They don't. 1137 00:59:30,470 --> 00:59:33,143 It's just like, it's kinda sad because, 1138 00:59:33,711 --> 00:59:35,180 like, all these artists now, 1139 00:59:35,313 --> 00:59:39,321 the big thing is "I can get higher than you." 1140 00:59:40,157 --> 00:59:43,229 It's all... And they video it and they joke. 1141 00:59:43,931 --> 00:59:45,100 -What the fuck? -I'm on it! 1142 00:59:45,233 --> 00:59:47,004 -You want this purp? -I need the purp! 1143 00:59:48,239 --> 00:59:50,243 Then you have artists, like, example, 1144 00:59:50,377 --> 00:59:52,749 Lil Xan, whose name, like, glorifying it. 1145 00:59:52,949 --> 00:59:54,619 And it's not something that should be glorified, 1146 00:59:54,753 --> 00:59:56,355 it's not something that's okay. 1147 00:59:57,559 --> 00:59:59,061 "Xanarchy" hoodies. 1148 00:59:59,529 --> 01:00:00,932 You can't even get this no more. 1149 01:00:01,265 --> 01:00:02,836 Like, what if you used to do heroin? 1150 01:00:02,969 --> 01:00:04,840 "Oh, I'm Lil Heroin. I'm Lil Cap." 1151 01:00:04,973 --> 01:00:07,177 Like, no, you ain't gonna do that shit! 1152 01:00:09,115 --> 01:00:12,121 The first time I ever sold a drug, they were roxies. 1153 01:00:12,555 --> 01:00:17,030 So, um, like, that's like, the first drug I ever sold. 1154 01:00:25,480 --> 01:00:27,852 They're supposed to go for, like, it was... 1155 01:00:27,986 --> 01:00:29,789 I think it was ten dollars a piece, 1156 01:00:30,123 --> 01:00:32,762 and I sold them for like, three dollars a piece. 1157 01:00:33,363 --> 01:00:35,935 I was 11 or 12, what did you expect? 1158 01:00:37,806 --> 01:00:39,008 If you wanna get high, 1159 01:00:39,141 --> 01:00:40,243 if you wanna be in a different place, 1160 01:00:40,377 --> 01:00:41,680 smoke some weed. 1161 01:00:41,814 --> 01:00:43,383 If one is not enough for you, okay, smoke two, 1162 01:00:43,517 --> 01:00:45,888 get high off your fucking ass so you can't breathe right. 1163 01:00:46,022 --> 01:00:48,159 Go ahead, do what you want, weed's not gonna kill you. 1164 01:00:48,326 --> 01:00:50,330 But y'all wanna feel this different high, 1165 01:00:50,463 --> 01:00:53,737 so y'all wanna do fucking molly and your lean, 1166 01:00:53,871 --> 01:00:55,975 and fucking snorting Xanax after, 1167 01:00:56,108 --> 01:00:57,812 and fucking shoving Adderall up your ass. 1168 01:00:57,946 --> 01:01:00,083 Like, what comes from that? 1169 01:01:00,217 --> 01:01:01,720 Okay, now you can't even work 1170 01:01:01,854 --> 01:01:03,122 'cause you're so fucking dysfunctional, 1171 01:01:03,256 --> 01:01:04,960 you're foaming out of your mouth. 1172 01:01:10,237 --> 01:01:12,341 A lot of people fuck with me because I'm honest. 1173 01:01:12,609 --> 01:01:15,815 A lot of people fuck with me because they relate to me. 1174 01:01:16,182 --> 01:01:18,687 Others fuck with me because they like my personality. 1175 01:01:22,729 --> 01:01:25,467 What young people want from pop culture 1176 01:01:25,601 --> 01:01:28,908 is not what old people want from pop culture. 1177 01:01:29,543 --> 01:01:33,449 Weirdly, she seems designed for mass consumption, 1178 01:01:33,884 --> 01:01:37,057 and it just took that unorthodox series 1179 01:01:37,190 --> 01:01:39,829 of events to put her in the position for it. 1180 01:01:44,238 --> 01:01:46,242 Well, two songs went gold, 1181 01:01:46,375 --> 01:01:47,579 I dropped a mix tape. 1182 01:01:47,879 --> 01:01:49,481 I'm proud about everything I've done 1183 01:01:49,616 --> 01:01:51,285 'cause I've done it all, so. 1184 01:01:52,722 --> 01:01:55,126 It's kinda turned me into this little Hollywood demon. 1185 01:01:55,795 --> 01:01:57,865 It's like, I was talking about getting a nose job earlier, 1186 01:01:57,999 --> 01:02:00,705 and I'm just like, "Nose job?" 1187 01:02:01,607 --> 01:02:03,811 "Be lucky you even got your fucking teeth then, 1188 01:02:03,944 --> 01:02:05,748 you little fucking ungrateful bitch. 1189 01:02:05,881 --> 01:02:07,117 Sit down." 1190 01:02:09,255 --> 01:02:10,925 It's like, okay, I want people to take me serious, 1191 01:02:11,058 --> 01:02:12,929 I want people to like me, I want people to think I'm cute, 1192 01:02:13,062 --> 01:02:14,431 pretty, whatever. And it's like, okay, 1193 01:02:14,566 --> 01:02:18,741 so I can go get a fake ass, I can go get... 1194 01:02:19,809 --> 01:02:21,279 whatever the fuck, 1195 01:02:21,412 --> 01:02:23,283 'cause you can literally do anything at this point. 1196 01:02:23,784 --> 01:02:25,186 And then, what is that gonna do for me? 1197 01:02:25,320 --> 01:02:27,124 Now it's like every one of these other bitches, 1198 01:02:27,424 --> 01:02:29,428 and still ain't nobody gonna take me serious, 1199 01:02:29,763 --> 01:02:31,098 so what's the point? 1200 01:02:31,232 --> 01:02:32,635 Now you just look like a double idiot. 1201 01:02:32,769 --> 01:02:36,075 Like, go ahead. But there's no pleasing nobody. 1202 01:02:39,616 --> 01:02:41,218 Being a rapper is a job. 1203 01:02:41,987 --> 01:02:44,325 You gotta show up, you gotta make records, 1204 01:02:44,458 --> 01:02:47,331 you gotta do press, you gotta do photoshoots, 1205 01:02:47,464 --> 01:02:48,867 you gotta do chores. 1206 01:02:49,034 --> 01:02:50,538 That's a lot of work. 1207 01:02:50,671 --> 01:02:52,240 It's hard to do that if you're fucked up all the time. 1208 01:02:52,508 --> 01:02:55,548 And I think because there's so much competition now, 1209 01:02:55,715 --> 01:02:57,619 if someone drops the ball, 1210 01:02:58,152 --> 01:03:00,825 there's someone else waiting right behind them 1211 01:03:00,992 --> 01:03:02,294 to take the slot. 1212 01:03:03,363 --> 01:03:05,668 I used to just take random pills, like, I... 1213 01:03:05,935 --> 01:03:08,206 I didn't know if they were fake, I didn't know if they were real, 1214 01:03:08,339 --> 01:03:10,143 so that shit, you know, that shit scared me. 1215 01:03:10,276 --> 01:03:12,014 Like, that could've been me back then, you know what I'm saying? 1216 01:03:12,147 --> 01:03:13,651 Like, it could've been me. 1217 01:03:13,784 --> 01:03:15,286 I can't rap about if I never . 1218 01:03:15,420 --> 01:03:16,957 Can't rap about guns if I don't have a gun, 1219 01:03:17,090 --> 01:03:18,192 you know what I'm saying? 1220 01:03:18,326 --> 01:03:19,461 Like, that's how it is, you know? 1221 01:03:19,596 --> 01:03:20,998 That's how real music is. 1222 01:03:21,332 --> 01:03:23,804 I feel like that made me, like, overdo it. 1223 01:03:24,171 --> 01:03:25,775 So then I had to, like, 1224 01:03:27,210 --> 01:03:28,479 quit that shit, you know what I'm saying? 1225 01:03:28,614 --> 01:03:30,985 And stick to weed, you know what I'm saying? 1226 01:03:31,352 --> 01:03:33,524 Considering your name is Smokepurpp 1227 01:03:33,724 --> 01:03:35,661 and how early it is in the day, 1228 01:03:35,895 --> 01:03:38,534 you seem very clearheaded and together. 1229 01:03:38,667 --> 01:03:40,403 Have you... Have you upped the level of...? 1230 01:03:40,538 --> 01:03:41,773 Oh, yeah, man, I'm sober. 1231 01:03:41,907 --> 01:03:43,209 Really? Stone sober? 1232 01:03:43,343 --> 01:03:44,913 Yeah. I mean, I smoke weed and shit like that, 1233 01:03:45,046 --> 01:03:47,317 but... but I cut everything else off. 1234 01:03:49,723 --> 01:03:52,060 You know, I feel like I had a strong mind 1235 01:03:52,194 --> 01:03:55,467 and I was able to make myself better just doing stuff 1236 01:03:55,601 --> 01:03:58,473 outside recording and doing fun stuff. 1237 01:04:00,711 --> 01:04:03,149 There's a lot of these kids got thrown 1238 01:04:03,282 --> 01:04:05,788 to the wolves and can't survive. 1239 01:04:06,022 --> 01:04:09,094 And so, if it takes sobriety to allow them 1240 01:04:09,228 --> 01:04:12,300 to actually have a productive career, Godspeed, 1241 01:04:12,434 --> 01:04:14,371 like that's exactly what they should be doing. 1242 01:04:14,806 --> 01:04:17,010 Various other generations of music would've turned out 1243 01:04:17,144 --> 01:04:19,214 very differently if people had embraced sobriety. 1244 01:04:19,415 --> 01:04:22,154 A lot of what we think about of the excess of the '60s 1245 01:04:22,287 --> 01:04:23,757 or the '80s or whatever, 1246 01:04:23,891 --> 01:04:26,295 these were not sober environments, but rap is a job. 1247 01:04:26,696 --> 01:04:28,600 You would be so surprised who really be listening 1248 01:04:28,734 --> 01:04:30,638 to this shit, like, it'd be like a mother. 1249 01:04:30,771 --> 01:04:33,510 It could be a mom, it could be a grandma, it could be an uncle. 1250 01:04:33,644 --> 01:04:35,113 The influence, man. 1251 01:04:35,246 --> 01:04:37,050 Seeing, like, little white kids pull up to the show 1252 01:04:37,184 --> 01:04:39,221 in the front row with red bandannas, 1253 01:04:39,421 --> 01:04:41,158 and twisted up sets they don't know 1254 01:04:41,292 --> 01:04:42,929 what the hell they twisting it up, like. 1255 01:04:43,062 --> 01:04:44,666 They diss the hood, all type of bullshit 1256 01:04:44,799 --> 01:04:46,368 that they seen niggas put up on the Internet. 1257 01:04:46,502 --> 01:04:48,239 Really seeing them blacked out like, 1258 01:04:48,372 --> 01:04:52,582 "Aargh! Slack 14 Blood gang!" 1259 01:04:52,715 --> 01:04:54,418 And they don't even know what they're saying, 1260 01:04:54,619 --> 01:04:55,888 they're just putting words together, 1261 01:04:56,021 --> 01:04:57,023 so you be like, 1262 01:04:57,592 --> 01:05:02,100 "Slack Blood gang 14 slack? Like, what? What?" 1263 01:05:02,234 --> 01:05:03,904 Like, okay, bro, bet. 1264 01:05:06,475 --> 01:05:08,312 We can have this conversation any year 1265 01:05:08,446 --> 01:05:11,185 in the last, like, 60 years, and someone could've said, 1266 01:05:11,452 --> 01:05:15,795 do you think it's bad that so-and-so is emulating whoever? 1267 01:05:16,462 --> 01:05:19,034 The Grateful Dead, John Lennon. 1268 01:05:19,201 --> 01:05:20,938 Yeah, I hope kids aren't, like, 1269 01:05:21,238 --> 01:05:23,944 doing Xans and, like, walking women around on leashes. 1270 01:05:24,712 --> 01:05:28,453 Gang shit, gang shit . 1271 01:05:28,587 --> 01:05:30,825 You don't pop a Xan on stage, what you talking about? 1272 01:05:30,958 --> 01:05:32,895 I popped a Xan on stage. 1273 01:05:33,129 --> 01:05:35,935 Danielle! That's Danielle! I see you! 1274 01:05:43,617 --> 01:05:45,420 Drugs are so easy to combine, right? 1275 01:05:45,554 --> 01:05:47,925 Like, I mean, just look at all these male orders pharmacies, 1276 01:05:48,059 --> 01:05:50,731 or these like, pill mills like, it's just easier than ever 1277 01:05:50,865 --> 01:05:53,737 to get prescriptions for tons of harmful drugs. 1278 01:05:53,871 --> 01:05:55,641 And a lot of kids are given drugs, I mean, 1279 01:05:55,774 --> 01:05:58,179 a lot of parents feed their kids drugs from when they're young 1280 01:05:58,312 --> 01:06:00,618 just because they don't know how to treat 1281 01:06:00,751 --> 01:06:03,657 mental health issues, you know? Or Anxiety, or things, 1282 01:06:03,790 --> 01:06:06,696 We don't address the root causes of these things in society, 1283 01:06:06,830 --> 01:06:08,266 so we over-medicate children 1284 01:06:08,399 --> 01:06:10,170 and then wonder why they have a drug problem. 1285 01:06:10,370 --> 01:06:12,274 When you talk to young people, more than anything, 1286 01:06:12,407 --> 01:06:13,744 in my experience, they're nihillistic 1287 01:06:13,877 --> 01:06:16,616 and that can express itself in various ways. 1288 01:06:16,750 --> 01:06:19,556 But, for so many people, they turn to drugs 1289 01:06:19,689 --> 01:06:21,458 like Fentanyl, to kind of escape. 1290 01:06:21,660 --> 01:06:24,966 Pain killers, Oxy, they're seeking that out, 1291 01:06:25,099 --> 01:06:26,770 they're seeking out that escapeism, 1292 01:06:26,903 --> 01:06:29,709 because they've been raised in this insane world 1293 01:06:29,843 --> 01:06:33,115 and the world is just getting more and more, and more fucked. 1294 01:06:33,316 --> 01:06:36,690 So, why not, you know, get fucked up youself 1295 01:06:36,823 --> 01:06:39,161 and just be crazy, because life is short. 1296 01:06:39,294 --> 01:06:42,167 The music industry has always capitalized on that. 1297 01:06:42,300 --> 01:06:44,639 They do not care about your health care, 1298 01:06:44,772 --> 01:06:46,475 they care about money, is a money industry 1299 01:06:46,610 --> 01:06:48,947 and so they, yeah, they're gonna kind of... 1300 01:06:49,081 --> 01:06:51,151 sometimes, facilitate it. 1301 01:06:55,594 --> 01:06:57,899 I'm not surprised to hear that these managers 1302 01:06:58,032 --> 01:07:01,438 provide pills, provide alcohol, I mean, a lot of managers 1303 01:07:01,573 --> 01:07:03,944 are adults and should know better but, 1304 01:07:04,177 --> 01:07:05,681 once you get a little bit of money, 1305 01:07:05,814 --> 01:07:07,752 you know, people just start making consessions 1306 01:07:07,885 --> 01:07:09,689 and I think, sometimes, they lied to themselves 1307 01:07:09,822 --> 01:07:11,492 and think, "Oh, it's not that bad" 1308 01:07:11,626 --> 01:07:13,597 or "Oh, he's a little addicted but we'll eventually, 1309 01:07:13,730 --> 01:07:15,935 get him off, you know, he performs so much better 1310 01:07:16,068 --> 01:07:17,470 when he's fucked up. 1311 01:07:20,644 --> 01:07:22,882 I can never go to a job, I can never go to the military, 1312 01:07:23,015 --> 01:07:25,521 like... But I am my own boss, I am my own figure, 1313 01:07:25,654 --> 01:07:27,290 I am my own, like, . 1314 01:07:27,424 --> 01:07:29,061 So, the fact that I can, like, speak out and be myself 1315 01:07:29,194 --> 01:07:32,067 and shit is actually, like, that's more of rewarding than, 1316 01:07:32,200 --> 01:07:33,804 like, actually having a fucking voice. 1317 01:07:33,937 --> 01:07:34,973 You know what I mean? 1318 01:07:35,941 --> 01:07:40,016 What I think the term "SoundCloud rap" did was, 1319 01:07:40,450 --> 01:07:43,189 it captured the immediacy of the moment. 1320 01:07:43,456 --> 01:07:46,663 Here's this platform that is kind of not popping, 1321 01:07:46,930 --> 01:07:49,602 and here's a group of artists who use the platform 1322 01:07:49,736 --> 01:07:52,040 that is not popping, and made it popping. 1323 01:07:52,909 --> 01:07:57,183 So, SoundCloud rap is like saying Chicago rap, 1324 01:07:57,484 --> 01:08:00,123 Seattle rap, London rap. 1325 01:08:00,423 --> 01:08:03,797 It's the place where these things happen. 1326 01:08:04,398 --> 01:08:07,103 It just happened that the place was virtual. 1327 01:08:14,752 --> 01:08:17,591 Yougest artist of the decade to go platinum. 1328 01:08:17,858 --> 01:08:21,866 People like to doubt me but when it's like, putting their face 1329 01:08:22,100 --> 01:08:23,603 it's almost all that you can say. 1330 01:08:29,549 --> 01:08:31,720 Is some people that are famous but have no money, 1331 01:08:31,853 --> 01:08:33,222 and that's the worst. 1332 01:08:33,523 --> 01:08:36,563 So you can't even and you're broke? 1333 01:08:37,464 --> 01:08:39,501 Could have been me. 1334 01:08:43,476 --> 01:08:45,948 The only fans I would cooking videos 1335 01:08:46,081 --> 01:08:48,285 so you could recipes on it and shit. 1336 01:08:48,553 --> 01:08:50,089 I ain't gonna tell you what I'm doing on it. 1337 01:08:50,223 --> 01:08:51,860 Y'all have to go see for youselves. 1338 01:08:51,993 --> 01:08:54,498 I never thought I was gonna see this much money, tough. 1339 01:08:54,632 --> 01:08:55,466 Ever. 1340 01:08:56,068 --> 01:08:57,972 I was just going to do it to see what it is 1341 01:08:58,105 --> 01:08:59,341 and whatever. 1342 01:09:02,347 --> 01:09:04,686 I wasn't like, "Oh, I know what I'm doing 1343 01:09:04,819 --> 01:09:06,523 and I know this is gonna be the biggest thing" but, 1344 01:09:06,656 --> 01:09:09,494 somewhere in the back of my head I was just like, 1345 01:09:09,629 --> 01:09:13,670 "Mmm, I wanna . 1346 01:09:14,639 --> 01:09:16,175 My manager starts texting me like, 1347 01:09:16,308 --> 01:09:17,778 "Okay, so this now, this now." 1348 01:09:17,912 --> 01:09:19,916 And I'm like, "Okay, whatever, whatever." 1349 01:09:20,517 --> 01:09:22,420 Yeah, I made one million in six hours 1350 01:09:22,555 --> 01:09:25,393 just of, I didn't think we had a 1351 01:09:26,696 --> 01:09:29,669 When he hit the first million assets I said, "Listen, 1352 01:09:30,637 --> 01:09:33,710 just make me enough to where I can get 1353 01:09:33,844 --> 01:09:36,816 three millions in an account and put it away. 1354 01:09:36,983 --> 01:09:39,822 Made way more than that. 1355 01:09:45,500 --> 01:09:47,571 Y'all wanna keep calling me to "Catch me outside?" 1356 01:09:47,705 --> 01:09:49,074 Or wanna start calling me the bitch 1357 01:09:49,207 --> 01:09:50,644 that made 53 million on only fans. 1358 01:09:50,911 --> 01:09:52,480 'Cause I have never told that. People don't really know... 1359 01:09:52,615 --> 01:09:55,353 People knew about the millions so, 1360 01:09:55,621 --> 01:09:58,693 but, 50 million dollars 1361 01:10:00,531 --> 01:10:03,570 I bought a house 6,1 million in cash. 1362 01:10:05,039 --> 01:10:06,843 Bought a Ferrari, cash. 1363 01:10:07,143 --> 01:10:10,784 Bought a 2021 , cash. 1364 01:10:11,118 --> 01:10:12,822 Try hawk, cash. 1365 01:10:13,990 --> 01:10:15,426 Bought everything cash. 1366 01:10:17,598 --> 01:10:21,271 It's funny 'cause one thing an ex told me, 1367 01:10:21,405 --> 01:10:23,643 one thing I always remember that he told me, 1368 01:10:24,044 --> 01:10:25,346 "When you get some money, 1369 01:10:25,480 --> 01:10:27,016 first thing you bought is the house, cash. 1370 01:10:27,150 --> 01:10:29,655 Nobody can't take that shit from you, is exactly what I did. 1371 01:10:30,123 --> 01:10:31,593 Exactly what I did. 1372 01:10:31,726 --> 01:10:33,462 Even if I wouldn't have been making money like this, 1373 01:10:33,597 --> 01:10:36,836 years ago, 17, 16, 15, I wouldn't have known. 1374 01:10:38,573 --> 01:10:41,846 I see why people hate me, I would hate me too. 1375 01:10:43,950 --> 01:10:45,888 Danielle made so much money, 1376 01:10:46,021 --> 01:10:49,428 I guess over a million dollars in 48 hours, 1377 01:10:49,562 --> 01:10:52,066 that's an insane amount of money most only fans creators 1378 01:10:52,200 --> 01:10:54,806 make nothing like that, so I think it really speaks 1379 01:10:54,939 --> 01:10:56,609 the power of the fandom that she built 1380 01:10:56,743 --> 01:10:58,713 and her hability to monetize it. 1381 01:10:58,847 --> 01:11:00,551 She was kind of ahead of her time 1382 01:11:00,684 --> 01:11:02,755 becausea lot of times like, people that were mimes 1383 01:11:02,888 --> 01:11:06,596 really did not like, were not able to capitalize on anything 1384 01:11:08,265 --> 01:11:10,169 People used to think we weren't gonna make it, bro. 1385 01:11:10,303 --> 01:11:13,075 People used to be like, "Bro, these two little kids 1386 01:11:13,209 --> 01:11:16,048 blah, blah, Pump's pink hair 1387 01:11:19,354 --> 01:11:22,695 Boom! Yeah, 1388 01:11:23,129 --> 01:11:25,534 Ans speaking of sound of music and other things, 1389 01:11:25,667 --> 01:11:30,577 one of the big superstars of the world, Little Pimp. 1390 01:11:33,382 --> 01:11:34,852 There he is. 1391 01:11:38,225 --> 01:11:40,998 How's it going? Do you wanna come up and say something? 1392 01:11:41,331 --> 01:11:42,500 Come on! 1393 01:11:42,635 --> 01:11:45,641 Little Pump, come on. Come on up here. 1394 01:11:45,774 --> 01:11:48,713 Come on up here. Does everyone knows who he is? 1395 01:11:49,247 --> 01:11:50,884 And you know how big he is? 1396 01:11:51,485 --> 01:11:52,888 Come on up here. 1397 01:11:53,857 --> 01:11:55,828 I remember watching the video of Trump 1398 01:11:55,961 --> 01:11:57,832 at some campaign event in Florida 1399 01:11:57,965 --> 01:12:01,840 and he brings up Lil Pump and introduces him as Little Pimp. 1400 01:12:02,207 --> 01:12:03,475 And I just remember being like, 1401 01:12:03,610 --> 01:12:05,213 "Okay well, this is like, a viral moment 1402 01:12:05,346 --> 01:12:08,185 because its gonna get clips and it was inmediately clipped. 1403 01:12:08,319 --> 01:12:09,856 It was like, one of those days on Twitter 1404 01:12:09,989 --> 01:12:11,726 when you just saw the clip, and the clip, and the clip, 1405 01:12:11,860 --> 01:12:13,763 and like, every other tweet that was so viral. 1406 01:12:13,897 --> 01:12:17,237 Bring the troops home and you're doing the right thing. 1407 01:12:17,470 --> 01:12:21,613 Mega 202020, don't forget that! 1408 01:12:23,415 --> 01:12:24,819 Don't forget that. 1409 01:12:24,952 --> 01:12:26,789 I remember watching his talk and just being, 1410 01:12:26,923 --> 01:12:29,695 "This man, has no idea of what's happening, 1411 01:12:29,829 --> 01:12:33,235 like, he was just kinda talking and I felt like somebody had 1412 01:12:33,369 --> 01:12:34,805 just kinda just plopped him there 1413 01:12:34,939 --> 01:12:37,912 and be like, "Okay, go ahead." And as a journalist 1414 01:12:38,045 --> 01:12:40,884 I was like, "God, I almost feel bad that we have 1415 01:12:41,018 --> 01:12:43,289 to write about this, because it's kinda of a trainwreck." 1416 01:12:43,455 --> 01:12:47,130 Do not smoke for sleepy Joe, at all! 1417 01:12:49,267 --> 01:12:53,342 Life for me now is exactly what I wanted it to be 1418 01:12:53,475 --> 01:12:55,914 when I was younger. So, I'm happy like, 1419 01:12:56,048 --> 01:12:57,918 you know what I'm saying? I'm happy, 1420 01:12:58,052 --> 01:13:00,591 I'm exactly where I wanna be, I'm on the right tracks, 1421 01:13:00,724 --> 01:13:02,528 I go where I wanna go, you know. 1422 01:13:02,661 --> 01:13:04,932 My life is going perfectly fine, perfectly smooth 1423 01:13:05,066 --> 01:13:08,640 Drugs are always be around, people always sell drugs, 1424 01:13:08,773 --> 01:13:12,046 people always use drugs, so drugs and music 1425 01:13:12,180 --> 01:13:13,850 are gonna be there forever. 1426 01:13:16,221 --> 01:13:19,895 I don't know, I remember I use to pills like, 1427 01:13:23,068 --> 01:13:26,375 Yeah, okay, like, you wouldn't even think "Oh no, 1428 01:13:26,509 --> 01:13:27,578 it's gonna lace me, it's just like, 1429 01:13:27,711 --> 01:13:29,281 "Oh, here's the perc take it." 1430 01:13:30,249 --> 01:13:32,721 You put two N boxes next to each other 1431 01:13:32,855 --> 01:13:35,126 one fake, one real, you can't even tell the difference. 1432 01:13:35,594 --> 01:13:37,932 You ain't that shit again. 1433 01:13:38,600 --> 01:13:40,102 'Cause they are making that shit... 1434 01:13:40,303 --> 01:13:42,073 You know how I knew I was taking fake percs? 1435 01:13:42,273 --> 01:13:44,979 You taking charts, I'm talking about like, 1436 01:13:45,146 --> 01:13:46,649 you could scrape that shit with your nails, 1437 01:13:46,783 --> 01:13:49,454 take the dust and be high for hours. 1438 01:13:50,557 --> 01:13:52,393 That's how I knew I was taking fake percs. 1439 01:13:52,995 --> 01:13:55,199 It's like playing a russian roulette with your life. 1440 01:13:55,534 --> 01:13:59,742 For a 4 to 6 hour high, not worth it. 1441 01:14:00,711 --> 01:14:04,117 I would just like, one in a while like, 1442 01:14:04,351 --> 01:14:07,992 Not like everyday but then, started becoming everyday. 1443 01:14:08,793 --> 01:14:10,631 Real or fake, I don't know what they was 1444 01:14:10,764 --> 01:14:13,202 I was either, high on Prozac or high on Fentanyl. 1445 01:14:13,670 --> 01:14:14,905 One or the two. 1446 01:14:16,408 --> 01:14:19,147 Around six months I was addicted. 1447 01:14:19,982 --> 01:14:24,659 So, I did a drug detox, which was supposed to be 30 days, 1448 01:14:24,792 --> 01:14:26,929 but I did it in like, a week. 1449 01:14:28,633 --> 01:14:32,741 I made my Mom and my Grandma fly out to take care of me. 1450 01:14:33,108 --> 01:14:35,079 I wanted to kill myself. 1451 01:14:35,313 --> 01:14:37,785 It was just... You just... 1452 01:14:37,918 --> 01:14:41,224 'Cause your brain is so used to that, your receptors 1453 01:14:41,358 --> 01:14:43,228 being hit, when that's not being hit, your body is like, 1454 01:14:43,362 --> 01:14:46,536 "What the fuck? Where are we gonaa find happiness at?" 1455 01:14:49,040 --> 01:14:51,244 No, a lot of people don't, that's why they just stay 1456 01:14:51,378 --> 01:14:52,881 doing that shit, 'cause it's gonna be easier 1457 01:14:53,015 --> 01:14:55,052 to keep doing it, than stop. 1458 01:14:55,587 --> 01:14:56,823 'till your dead. 1459 01:14:59,695 --> 01:15:01,331 I don't know, I kinda looked at it like, 1460 01:15:01,465 --> 01:15:04,270 "You have to be a strong person" but, not everybody is. 1461 01:15:04,404 --> 01:15:07,076 I wasn't a strong person for a long time because Iwas so young 1462 01:15:07,210 --> 01:15:09,782 and being told the same thing over and over, 1463 01:15:09,915 --> 01:15:12,053 over and over, over and over, over and over again 1464 01:15:12,186 --> 01:15:13,757 while your brain is still developing, 1465 01:15:13,890 --> 01:15:15,727 those things are gonna stick and it's gonna be 1466 01:15:15,861 --> 01:15:17,363 very hard to get them out. 1467 01:15:17,664 --> 01:15:21,539 The Internet has just become such a fucking toxic place. 1468 01:15:22,106 --> 01:15:24,144 I was literally like, contemplating 1469 01:15:24,277 --> 01:15:26,616 jumping off that fucking balcony right there, 1470 01:15:26,749 --> 01:15:28,720 like, it was getting to like, that point 1471 01:15:28,853 --> 01:15:32,226 I was like, "Dude, how could you hate someone that, 1472 01:15:33,062 --> 01:15:37,003 has manners, is so nice," and they're like, "Oh, man 1473 01:15:37,470 --> 01:15:40,911 this fucking kid is stupid like, he's got face tats." 1474 01:15:41,111 --> 01:15:43,382 I'm gonna be an old head in 20 years so, 1475 01:15:43,516 --> 01:15:47,490 and I'm probably gonna be dissing the new generation. 1476 01:15:47,658 --> 01:15:48,893 That's just how it goes, 1477 01:15:49,027 --> 01:15:51,799 every generation is gonna hate the new... 1478 01:15:52,133 --> 01:15:53,168 the new wave. 1479 01:15:53,502 --> 01:15:55,907 I am the face of new wave. 1480 01:16:07,130 --> 01:16:09,134 I don't think your ending is hopeful. 1481 01:16:09,434 --> 01:16:14,310 I think you're talking about complex and conflicted stuff. 1482 01:16:14,945 --> 01:16:18,820 I don't think you should leave your viewers feeling good. 1483 01:16:19,220 --> 01:16:22,728 I think they should be walking out of the theater 1484 01:16:22,861 --> 01:16:24,565 scratching their head a little bit, 1485 01:16:24,999 --> 01:16:29,107 and trying to figure out how they're implicated as well. 1486 01:16:33,850 --> 01:16:35,286 "Rapper Juice WRLD died 1487 01:16:35,419 --> 01:16:36,722 of an accidental overdose 1488 01:16:36,856 --> 01:16:38,425 of painkiller Oxycodone and codeine," 1489 01:16:38,560 --> 01:16:40,362 the Cook County Medical Examiner's Office 1490 01:16:40,496 --> 01:16:42,099 said Wednesday. 1491 01:16:42,333 --> 01:16:44,404 The announcement comes several weeks after the 21-year-old, 1492 01:16:44,538 --> 01:16:46,776 whose given name was Jarad Anthony Higgins, 1493 01:16:46,909 --> 01:16:49,715 died following convulsions on December 8th. 1494 01:16:50,650 --> 01:16:53,355 21-year-old Alexis Lynch was found dead 1495 01:16:53,489 --> 01:16:55,192 on New Year's Day, 2020. 1496 01:16:55,727 --> 01:16:58,666 Authorities say she died from an accidental overdose 1497 01:16:58,800 --> 01:17:00,804 of Fentanyl and alcohol. 1498 01:17:01,438 --> 01:17:02,941 She had a blossoming rap career 1499 01:17:03,075 --> 01:17:05,212 under the stage name Lexii Alijai. 1500 01:17:11,024 --> 01:17:14,197 Rest in peace, Mac Miller, man. 1501 01:17:15,901 --> 01:17:17,136 My favorite... 1502 01:17:18,005 --> 01:17:20,176 favorite artist of all time. 1503 01:17:21,244 --> 01:17:22,815 Another one gone. 1504 01:17:25,019 --> 01:17:27,323 Another one gone, bro. 1505 01:17:31,431 --> 01:17:34,572 Worst thing come to worst, I fucking die a tragic death 1506 01:17:34,705 --> 01:17:38,680 or some shit, and I'm not able to see out my dreams, 1507 01:17:38,813 --> 01:17:44,224 I, at least, wanna know that the kids perceived my message 1508 01:17:44,390 --> 01:17:46,261 and were able to make something of themselves, 1509 01:17:46,428 --> 01:17:48,867 and able to take my message and use it 1510 01:17:49,000 --> 01:17:51,639 and turn it into something positive, and to... 1511 01:17:51,772 --> 01:17:53,676 to at least have a good life. 1512 01:18:28,378 --> 01:18:30,316 I used to be bad as fuck. 1513 01:18:30,750 --> 01:18:34,625 Really bad, like, really, really bad, but I just didn't care. 1514 01:18:34,858 --> 01:18:37,230 Hey, cash me outside, dude! Cash me outside! 1515 01:18:37,664 --> 01:18:41,338 It's crazy because I used to be trapping in the same building, 1516 01:18:41,504 --> 01:18:43,710 and now I'm selling out shows at the Roxy. 114833

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