Original subtitles

What about more red?

A lot more red.

And what about if we just pay the fines?

Make a commercial out of it.

You know it'll give us headlines

if they're going to find Michael Jordan for being too

colourful.

Yes.

More red.

That's right.

Subversive, individualistic.

That's it.

Human.

Think about basketball shoes often.

And we'll see more and more going basketball.

Basketball shoes are the.

Central preoccupation of my life.

You know,

I've had one.

Persistent obsession, but have harboured and.

Nurturing and hope for making.

The perfect basketball shoe.

I've been trying to apply that to the Soul line.

I've got.

It should be called.

Air cold but.

That's not it.

This is it.

What is it?

Air Jordan.

That's perfect.

Yeah.

What's wrong?

I think David Falk said the same name.

What?

They'll fuck that guy.

We're just telling.

He said it.

Yeah, you said it.

OK, David Falcon, your idea.

My, my idea.

Yeah.

Air Jordan.

I like this place better when it's empty.

Does that say about me?

You know, say this doesn't workout jobs are gone, cheques are gone.

You know they're right.

Well, you'll get another job.

And what I do, you can't put on a resume.

I wouldn't know.

You're very, very convincing.

Yeah, that's my job.

But I also know that sometimes people can be completely and

totally wrong, alright?

You know, like like somebody really sold the Emperor

on We should bomb Pearl Harbour.

OK.

Are you likening yourself to hear it?

Either we can take this stuff, right?

Cashier's out here in a way.

I am, you know, you know that that new Springsteen song.

Born in the USA.

And everybody knows that song, Rob.

Yeah, so I so I got that.

The tape deck and the car, listen to it every morning,

get all psyched up, you know,

it's just I'm really seeing it on,

you know, fired up about American freedom.

And I can imagine.

But this morning I really focused on the words.

And it is not about freedom.

Like, not in any way.

It's about a guy who comes home from Vietnam,

can't find a job and aren't just belting

it out enthusiastically.

Completely wrong idea.

And you know, we actually make about 80% of our shoes

and South Korea, Taiwan,

and I

know I should be ambivalent about that.

But but I'm I'm not.

The judge in the divorce,

She just gave me Sundays.

You know, you get to be a a dad

for four hours every Sunday at the park.

It's the only time I see Avery.

Yeah, I know.

So again, so she's not used to me.

But she's so she's 7 and and I I started bringing

her free Nikes every Sunday.

And you know, it's it's the thing that she looks forward to about CMA.

You know, I bring her shoes, which she loves me.

She got about 60 now and so this the shoes.

OK.

Makes me mean something to her.

And Phil shuts his division down.

I'm ashamed to say I

I'd still buy the shoes

even for men given film money

and we make

them in Taiwan.

But I don't want to do that.

I just want every love me.

I don't want my job.

And I think that you may have been a little bit cavalier

about the risks you know about.

Take us all with you.

Like, I mean, if we're going to make it,

we gotta take risks.

Spoken like a man without a 7 year old on Sunday afternoon.

I'm sorry.

It's all right.

I do see what you're doing with this.

It's just a shoe, Rob.

It's

no a shoe was always just a shoe until someone steps into it.

Hey.

Happy birthday.

Thank you.

He's funny.

Right.

Intra burger.

Yeah, yeah, yeah.

And don't ask the next question.

Well,

here it is.

Good to come back up with.

The shoe will look basically like this.

Wow.

Yeah, yeah.

I gotta say, it's beautiful.

Yes, the logic of water, it's natural.

Like a shoe was always here.

Like it always existed.

Right, let's get the prototypes process right away.

So on behalf of the whole family,

we wish to welcome you in Germany

and also thank you

for making the excruciatingly long journey to come and see us.

Thank you, Michael.

Yours, the next generation.

You don't want to be grouped in with Magic and Bird.

You belong in our stable of athletes.

You won't see the style anywhere.

Those are all leather.

These are only options for the shoes.

Well, the NBA has rules, but we have options.

Yes, and I know this is a family business,

but who makes the final decision?

Well, unfortunately, the family has suffered a tremendous loss.

Came to is calling the shots now.

That's right.

It is a collaborative so.

The Enchantment Cosmic.

Decision.

Is it?

I like it up here.

This is the only comfortable couch in the building.

Phil, what's wrong?

Sorry, Rob, getting some of the It's not stealing

at the cashier is in here.

He has been here all weekend, yeah.

It was nice.

It was like the old Mikey days.

You got a name for it?

For what?

Michael Jordan line.

I'm making this offer.

You're talking about Damn well better have a Michael Jordan line.

Yeah, well, there was a thought that.

Peter, actually.

Thinks we should call it.

Air Jordan.

I don't know.

Seriously.

Maybe you'll grow on me.

Full budget, yeah.

Budget.

Well, how did you come to that solution?

I went for a run.

Here's Jordan.

Fucking fantastic.

So I meet the Jordans out front.

I'll bring them up

and then how would you want me to pass them off to you

so you can

talk about, Yeah, probably best let me talk about my role down the road

and then I pass

it off to Rob with his take.

Great.

And Phil, I want you to come in 7 minutes late to the meeting.

Absolutely not.

I'm just, you know, something you have to do all the time.

It looks desperate.

And Phil has a million things going on.

And the only way to show

that is if Phil comes in late to the meeting,

shows Phil took

time out of his very busy day for the Jordan family,

might seem like Michael Jordan.

The priority to the CEO of the company, no Sunny.

Sunny is is actually read about this.

It makes Phil look more important and so it fills there.

He's more important.

It's a more important meeting.

I do see Sonny's point to be sure,

but we need to

find and print the shoe designs and then one.

Really.

Yeah, just one.

The second you have multiples and diminishes the value.

We have a video, right?

Yeah.

These things go great.

Yeah.

Yeah.

Which is that we have to each other.

Well, sorry.

Marketing put good time into that.

OK.

This team is good enough.

You are all capable.

And I believe in each one of you.

Remember to focus on your breath.

When you then know you're breathing again,

when you breathe them simply know you're breathing

out.

We'll see in seven hours and 25 minutes.

The hell is that?

He said.

Green.

Out while you're breathing out.

I think it did.

I don't know.

Say.

Just.

Hello, is it seem like you're leaving?

Just a little.

Lady this song.

I come to you.

Little boy says I'm going crazy.

What's up?

Once you go home and get some sleep,

there's nothing more you can do at this point.

How you feeling?

Anyways, I did 72 hours ago.

I think you're fucking crazy.

But now I'm 45 instead of 44.

Other than that.

Other than that, I think we're good.

You know something sometimes.

The most you can do is all you can do.

OK.

And you're not in this alone.

Howard Key.

And I'm a marketing guy.

You know, I got a few bows.

Yeah, you got a few moves.

Yeah, got sweet little hook shot off the glass.

I can't wait to see that.

A flat

face.

New shoes and a case, I said to my reflection.

Let's get out of this place.

The Church.

On the hill.

Long time no see.

You still got the phone in the car?

Ohh, I had to return that whole operation.

Hello, this is Jordan.

Thank you so much for coming.

Kind of like please come with me right this way.

He doesn't want to be here, but he will.

Doesn't he promise me that you have our attention?

Thanks for making it happen.

So we'll just head up these stairs here.

Welcome, Hello.

Yeah Day and hopefully the start of something very big.

Where's Where's age?

So how was the flight out?

Good fun.

We got offers at the airport.

All, is that right?

And and Michael, did you, did you not fly them out yourself?

He jumped so high.

So we got to sign and some snacks over here.

Ohh, here's how this is this is Howard White.

Mr Missus.

Jordan George, it's good to see you.

Mr Jordan, how are you?

Ohh the other brother in the room and you're lazy.

I would tell you what happened about this.

Look at the see in which came out.

Listen, two guys from Legal told me the best burgers in Portland

is close by, right?

But a Portland close by is longer than you think.

You like it.

And we have everything, you know, you got the mountain, you know,

they call it Mount

Hood.

But it's really nice.

They really the hood.

It rained a lot.

You got to have an umbrella.

One time it was raining so bad.

Now with my car circuit fall, I'm really.

I had my suit on.

I was looking good and boy now

ran white folks out there running in the rain running

and they know it's raining.

People, like, showed how worse things.

That's right.

You know what?

You're right.

You're right.

It could.

And I handle those things too.

I kind of like look out for our young men, you know,

these really make the right choices.

You know when the young boys had to have fun too?

You're right, you're right.

And then we're gonna have some fun.

Go sit down.

I know you're tired.

I know it's standing.

And you've been going through that airport.

How you doing?

You doing that says these?

You're still going to be rimmed.

I love that.

My mother said I was going to be a preacher.

You know what I'm going to do.

But

we are there.

You are good, Yeah.

Take a look.

Bose Colours.

That's right.

Yes, Sir.

Yeah, yeah.

Let's,

let's get this out of here.

What do you think about that?

They're called.

Air Jordan.

I know you like your shoes low to the ground.

We'll we'll tailor them however you like

because the shoe will be designed specifically

for you will build it off of a mould of your foot.

We skewed the cushioning down.

So what are your thoughts?

That she was red and black.

Yes, Sir.

I'll be a good rule on colour.

Yeah, they do.

They want it all white.

And with all due respect to them, they can go to hell.

We're going to pay the fines for Michael every game.

Hi.

Hey sorry I'm late Mark.

Phil, I was just explaining to Michael

that we're going to I was

I'm just was explaining

for a second that that that I'm the CEO of this company

and it's worth nearly a billion

dollars now and I so extremely busy

it's almost impossible to imagine

but this meeting

was so important.

I told my secretary I wasn't going to miss this no matter

what that's how important this

is.

Go ahead Sunny.

I was just telling Michael

that we were going to pay any fines incurred by the shoes

design.

Ohh.

Maybe one per game, yeah, yeah.

Video.

I guess yes we do.

Yes, we do.

But I I thought that the the Jordans

might be interested

in how we see the future here

at Nike and how we would market Michael as a person.

And not just another guy.

Where?

In someone's shoes?

And there are no limits here at Nike.

You can do just about anything and they get in there.

We believe Michael, who represents something

more than just the basketball player.

Hell, you can find them anywhere.

You look at what busted up one right here.

And Rob wants to really market our players.

And this has never been really done before.

That's one of the things we really pioneered.

Do you have a video?

Shall we?

Good.

Great.

Let's watch a movie here.

So let me kill these.

Yeah.

Well, I'll let it speak for itself.

Just I'll hit go here and just get it started.

False eyes.

The remedy to cure this?

I'm sorry.

Turn it off.

Turn it off.

Turn, please.

Sorry.

What the fuck you doing?

Forget about the shoes.

Forget about the money.

You're going to make enough money.

It's not going to matter.

Money can buy you almost anything.

You can't buy you a mortality that you have to earn.

I'm going to look you in the eyes and I'm going to tell you the future.

You were cut from your high school basketball team.

You wild your way to the NBA?

You're going to win championships.

It's an American story

and that's why Americans are going to love it.

People are going to build you up.

God, are they going to?

Because when you're great and new, we love you.

Man, who built you into something that doesn't even exist?

You're going to change the fucking world.

But you know what?

Once they've built you as high as they possibly can.

They're going to tear you back down.

It's the most predictable pattern.

We build you into something that doesn't exist,

and that means you have to try to beat

that thing all day, every day.

That's how it works.

And we do it again and again and again.

I'm going to tell you the truth.

You're going to be attacked, betrayed,

exposed and humiliated,

and you'll survive that.

A lot of people can climb that mountain.

It's the way down that breaks me.

Because that's the moment when you are truly alone.

And what will you do then?

Can you summon the will to fight on through all the pain

and rise again?

Who are you, Michael?

That will be the defining question of your life.

And I think you already know the answer and that's why we're all here.

A shoe is just a shoe.

Until somebody steps into it.

Then it has meaning.

The rest of us just want a chance to touch that greatness,

and we need you in these shoes.

Not so you have meaning in your life,

but so that we have meaning in ours.

Everyone at this table will be forgotten as soon as our time here is up.

Except for you.

You're going to be remembered forever

because some things are eternal.

You're Michael Jordan,

and your story is going to make us want to fly.

I know.

Box already shared this with you,

but wanted to give it to you in person.

Because it's the most significant offer thank you,

basketball has ever made today, athlete.

We're expecting others to bid in a similar range.

You know.

Nonetheless, Nike has long been in search of its basketball star.

We believe you.

Are that stark?

Well.

Thank you, Mr Vaccaro, Mr Knight, Mr Strasser, Mr.

White, Thanks for.

You guys can come this way.

Thank you so much.

Thank you, Michael.

Call me anytime you want to take a hard look at everyone's numbers

and we'll let you

know when we let you know.

Great speech.

Emotional.

Great.

Well, that come from, it's not.

You go Sonny.

What the fuck is that thing with the fines, by the way?

It doesn't matter what I think we have.

We just wait and see.

It's a hell of a speech.

It's good.

It's good.

Everyone at this table will be forgotten.

I think I'm going to be remembered.

I'm not.

I think I've done something impressive, you know.

I mean, it was, it was speech we got.

You.

Confusion.

OK.

Sometimes you'll picture me.

Hey, Sunny.

Yeah, No.

Yeah, I'll be there.

Look, nothing from the Jordans.

OK, well, you know, soon as and you have the home number.

OK,

right.

Anyway.

Hello.

Hey, Howard, what's going on?

Listen man,

I just heard

Adidas.

They matched off the 2:50.

50 and a cup.

You're kidding?

No, man.

Now, I talked to James Michael Daddy today.

That's what he told me.

And I don't think he accepted he had done so.

We might still have time.

That's why I want to give you a heads up, maybe make some moves.

This.

This was the move this.

That was it.

Well, we're still here from fault.

Maybe you talking fault.

Yeah, I'm sure you can't wait.

Sorry.

Sorry man.

Hey, Howard.

Thanks a lot man.

I just.

Thank you for everything you did.

No problem, son.

I'm here for you, man.

Appreciate it to you that you believed in me, man.

See you, man.

Hello Folk, Mr Vaccaro.

Mr Jordan.

Has some news for you.

Just do it.

You'd expect me to call.

Typically I would.

I'd hear from Mr Falk.

But this is a pleasant surprise, I promise.

Well, I told Mr Folk I would handle it from here.

I have a lot of respect for that.

Thank you.

Michael will accept the 250,000 salary guaranteed

and the shoe will be named for Michael

and our family.

What?

What,

really?

No, this is no great decision.

You're not gonna regret it.

And I I can give you my personal guarantee.

I'm not finished.

No.

Yeah, she's she's me.

Sorry.

Go ahead.

And how we are willing to accept the deal and commit right away,

but with one minor provision.

Name it.

It's nothing really.

It's so obvious that it's omission.

I assume from the term sheet was a clerical error.

I'm sure it was.

Michael will get a percentage of the revenue,

the sale of each shoe that is sold.

I'm sorry.

Not all my issues, just the ones with his name on them.

Ohh, missus Jordan.

So that's not how.

The business works at all.

I mean, I I understand the assumption,

but

what the athletes get a licencing fee,

in this case obviously a groundbreaking fee,

but

they don't actually participate in the gross sales of the shoe

because Nike is a public

company.

So that they can't that would disrupt the industry

and they wouldn't they they there's

a whole other set of economics around this.

It's very complicated.

It's quite complicated.

This way it's cleaner

because you know and the family knows exactly what's going to come

in every year.

Well, that's not his concern,

alright.

His concern is that in order for the show to be meaningful,

in order for young people,

many not have real means to want to go out

and spend the money that they've worked all

week, two weeks at the mall for,

then Michael has to create the meaning in that shoe.

His knee is on that shield, Yeah.

So actually we think that's a benefit to him

because his likeness gets marketed by Nike,

His like.

His His name is not in any way meaningful

to Nike

unless he scores 40 points a night,

every night beats a king,

is rocking the year

makes All Star and all NBA team.

OK, that would be exceptional.

And and you know it is the NBA.

So if these are the best of the best, well, he has to be better.

He will win championships, multiple championships.

Final MVP's are now my son,

All Star selection, All Star, MVP, Defensive player

of the

year.

With respect, Sidney Moncrief is the Defensive Player of the Year.

Adrian Dantley won the scoring title.

They're not.

You don't get to be Magic and Michael Cooper.

That's basketball.

But if he doesn't, he deserves to be compensated.

You eat, we eat.

That's all he's asking.

That's a fair point, but that's just not

how the business works.

I mean they they invest the capital and they get the reward

and that's how it goes.

To change.

Because if he does what I think he's going to do,

what you also think he's going to do,

and what Michael knows he's going to do,

then it won't be the NBA promoting my son.

I promise you.

It'll be the other way around.

And in that case, he deserves a peace.

This is Jordan I.

I understand what you're saying, I.

I actually agree with you.

But that's just not how it goes in this life.

People like your son.

People who work for a living, they don't let us own anything.

We take the best we can get.

And this is a great deal.

This is the biggest deal this company has ever offered anyone, by far.

Michael could blow out his knee next week.

I super Caro.

I agree.

That the business is unfair.

It's unfair to my son.

It's unfair to people like you.

But every once in a while someone comes along

that's so extraordinary that it forces

those reluctant to part with some of that wealth to do so,

not out of charity.

But have agreed because they are so very special.

And even more rare,

that person demands to be treated according to their worth

because

they understand what they are worth.

Or their mother does.

People point to know a good deal about my son.

You told me.

Is it me who believes in Michael his name?

Or maybe as a healthy reflection of who he is

and what he believes about himself.

Hmm.

I don't know why you came to my home.

Yes, it is.

OK.

Now I'm going to put it to you playing once again.

Michael will get $250,000

and a Mercedes-Benz

that will be forgotten in the year,

but

he gets a piece of the revenue of the shoe.

And all future Air Jordan shoes.

And she was just a shoe.

And to my son steps into it.

But what happened?

We didn't get him.

I heard you were down there closing with mother.

Adidas matched.

He needs more, more money.

Ohh I'm sorry.

Ohh He wants a piece of the shoe gross revenue.

Just everything with his name on it.

I'm sorry, Jesus Christ.

I'm really sorry.

OK.

We should do it.

Come on, Sonny.

Thought you believed in this guy.

Well, of course I do.

A lot of point having a basketball group.

You know, somebody has to say the ports.

Never gonna do that.

It just never happened before.

Putting yourself in a really bad spot,

they they could call for your removal and this

guy is who you think he's going to be.

The best thing I've ever had in this company

and would be worth every penny.

Let me worry about the fucking board.

It's a big risk.

Remember for the rules you're breaking.

Close the fucking deal.

Sorry.

So I built this.

I get it.

OK.

Hello, this is Jordan.

I've spoken to our CEO.

And.

The Nike Corporation is going to accept your terms

and offer Michael Jordan a direct

revenue share from the sale of every single shoe

with his name on it,

anywhere they are sold in the world.

Yes.

Congratulations.

Thank you.

Is is Michael there?

Could I speak with him?

Yes,

it's time.

Hello.

Hey, Michael.

Welcome to Nike.

Hello, I need to see you in the bullpen.

It's important bro.

Hey everybody.

Ah.

We just signed Michael Jordan.

Here's the young file at the buzzer.

Sunny at the buzzer.

Yeah.

Well, what can I tell you?

I love this suspense percentage of sales.

I'm not going to lie to you, David.

I'm told you have lawyers on 6 figure retainers.

They're in a cab.

I don't know if I should tell you this, but.

Sunny, I think this was never gonna match percentage.

No one was.

I thought you were the kind of guy that would like to know

when someone makes him fucking

play.

I know.

You know.

Well, that's very nice of you, David,

but I actually think this is one of those deals

that's going to work out for everybody.

Yeah.

What's Adidas doing?

They're pivoting

Mel Turpin.

Interesting,

Phil.

How's he feeling?

Great.

It's a big step.

Big steps are how we made this place.

You know, you better get me on speed.

File for the next five years.

Ohh.

That was gonna take over with Mike.

He'll be gone in a year.

No more rabbits to chase.

Wow.

That's the thing about rabbits, you know,

you never know because they just make more

rabbits.

Yeah, they do.

Well, I'd say it's been a pleasure doing business with you, David,

but it never really

is, nor should it be.

I don't have friends.

I have clients, OK?

That's why I'm a great fucking Asian.

I'm going to sell my business one day

and I am going to be a very rich man.

I will eat alone, but I'll be rich.

And so my clients and I'll worry about friends.

Well, you call me the next time you have it.

Once in a generation Talent, I think of signing you.

And what do you think, Pat?

Immigrated from Jamaica to a little house off Auburn St in Cambridge,

MA when he was

thirteen years old.

He'd never played basketball.

The kid played soccer,

and Mike Jarvis spotted him in the hallways.

Cambridge, ringing Latin.

He recruited him.

That team won three state titles.

I think he's the exact type of player who should be wearing Nikes,

and I think you can

sign whoever you want after the deal we just made.

You're welcome.

You should be thanking me.

For you.

For what?

For coming up with the name of the shoe.

Air Jordan.

Yeah, no, that was.

Bye.

No, I came up with this.

I sunny, sunny, looking up.

Did I or did I not say Air Jordan?

We're closed.

Congratulations.

You OK?

Just concentrating on my breath.

Why?

Just

doing a forgiveness meditation for myself.

What are you forgiving yourself for?

I think it's possible we may have set a very dangerous precedent.

You know every athlete is going to work percentage.

Next thing they'll want equity.

Ohh yeah.

Too many cows?

To ruin the business.

At least we had fun doing it.

Felt like the old 90 days for a little while.

Yeah.

You know, I thought it was pronounced Mickey first time

I saw the word.

I had a really strong instinct,

which she called the company to mention sex.

He would be successful with that name.

No.

Now your name it after the Goddess of victory.

It's probably more appealing to competitive athletes.

Or you just did that because consultants told those people like 4 letter words.

I like 4 letter words.

But what about the swoosh?

Possibly sound?

Sound of what?

Hey, Carolyn Davidson, $35 for that design 1971,

I heard you didn't like it.

Instead, it would grow on.

Ohh maybe it will.

Hey, Phil.

Nobody else would hire me.

That's the truth.

I appreciate it.

You're brilliant, guys.

Honey, you're encouraged.

I'm switching to here.

Thanks, Phil.

I think they'll be fine.

That's the most we ever sold in a shoe, $3 million.

There's one guy.

I was going to be.

How's it going?

Good.

How you doing?

Good.

Good.

Buy that, too.

And I can't believe we didn't get him.

You know he was going to be good.

I knew.

We all knew.

There's a fire stool.

Have a good man.

You too.

Everybody knew.

That way, just fucking awful.

Yeah.

No.

Not a chance.

No.