Original subtitles

Okay, my name's Kim Kardashian.

I'm the dopest on the ropest person in this class.

You're 16-years-old and cameras are rolling,

and you're telling everybody I wanna be famous,

I wanna be famous, I wanna be famous.

Does anyone want to get a tape of this

because I hope you do so you can see me when I'm famous,

and, oh, do you remember me as this beautiful little girl.

Kim Kardashian, she had one goal,

make me the most famous person in the world.

The Kardashians seemed so ordinary

when they hit our screens 15 years ago.

They're now the biggest family in show business.

They are victorious, we have been vanquished.

They are, in fact, an industry.

World domination next?

Maybe.

These films tell the story

of how they captured the world's imagination

to become rich beyond their wildest dreams.

Their lives are for public consumption.

So on Instagram the power of the Kardashians' reach,

it's that valuable.

Together with Kim Kardashian we broke the internet.

That deal valued her business at $1.2 billion,

which is insane.

What were they like before they were famous?

I think this is it.

You know Khloe and Kourtney.

They were in it to win it from the beginning.

I don't think I've ever known anybody

who started out the way Kris started out.

We've got the machine

that's about to revolutionise the way America walks.

Barack Obama thinks Kim Kardashian

and Kanye West are the worst.

And how did they conquer

the world of celebrity?

To have a reality star,

whose career was essentially launched

from a scandalous sex tape.

Kim Kardashian West.

Sit down and discuss policy and prison reform

with the sitting president?

That only happens in America.

It really is such an honour to be here.

That's wild.

All right, we're ready.

No, you're right here.

On the 14th October 2007,

the Kardashians made their debut

on an obscure U.S. cable channel.

I need someone to make me laugh.

The title sequence portrayed

a wholesome fun-loving All-American family,

but it gave no hint that the show

was definitely not traditional family viewing.

That's it, we're done.

Why did you make a sex tape?

Because I was horny and I felt like it.

The show would enable the Kardashians

to capitalise on an exciting new gap

in the entertainment market.

So this is where we are, this is where it all happened.

Kim Kardashian lived right here, in this building here,

right here on South Clark Drive

right here in West Hollywood.

She came on her own, lived in a one bedroom apartment

and built an empire.

My name is Sheeraz Hassan and I make people famous.

Kim Kardashian did not want to be a movie star,

she didn't want to be a recording artist,

she didn't want to do modelling, you know,

she didn't want to do fashion.

You know, what do you want?

Sheeraz, I wanna become the most famous person in the world.

Is this your first tour in LA, Paris?

Paris, we love you.

My first interaction with Kim

is when she was Paris Hilton's assistant.

Paris Hilton, you know, was a huge reality star.

So she was pretty much her stylist, running errands.

Where Paris Hilton was one of the biggest stars in the world

and Kim was her shadow.

Can I get a picture with you?

Thank you, I love your look.

Thank you.

Now what Kim did was very smart at the time.

She was photobombing media opportunities.

Even if I'm holding a bag,

even if I'm holding and running your Starbucks

I don't care what I'm doing, I'm in that shot.

So when you have someone like Kim,

that DNA and her entire focus is I want to become famous,

then she's gonna do whatever it takes.

Hi.

I just gotta do a screen cover.

Oh my gosh.

Mwah.

You're not recording, aww.

I was just doing a photo.

Before the Kardashians were discovered,

Spencer and Heidi were the big names in reality TV,

portraying themselves as the constantly rowing love birds

in a show called "The Hills."

Stacey's hand is practically on your knee,

I mean and dressed like that.

How many times have you even seen her?

I remember meeting Kim, I think the first time

was when we were filming for "The Hills"

and she was coming over to organise my closet

and I knew her as Paris's friend,

and the Kardashians hadn't been picked up yet,

and she was so nice and, you know, had a great work ethic.

She never drank, and she was always so on point,

knew everybody's name.

Just a very professional person.

I wonder do you guys need footage?

I have my own footage that I got from Heidi

when she was in the Girls Gone Wild fashion show

and we're back stage with Kim.

This up here is a stash of tapes.

I don't know where most of these are,

but I think this is it Heidi fashion show Miami.

Boom.

Hi, how are you guys?

The whole family's here.

I remember she was did up,

like ready for the Oscars before anyone knew who she was.

Hi Sharon.

without the lights looking like you do.

You notice Kim takes her photo and Heidi's nicer.

Boom, onto networking off to work the room like a pro.

Kim was thirstier than us as wild as that statement sounds,

you know, known as the most fame whore couple,

Kim blew us out of the water.

And they were really targeting fame,

and studying it and taking it very seriously,

the entire family.

So, they were in it to win it from the beginning.

Starring in a reality show was the key

to finding fame for low-level celebrities

lacking traditional showbiz talents.

The Kardashians just needed a foot in the door.

My name's Eliot Goldberg.

I was a co-creator and executive producer

of "Keeping Up With the Kardashians."

So I was looking for a celebrity family

that we could put on television.

I just remember being hit like a lightning bolt

in the meeting.

I'm sitting there talking to at that point was Bruce,

now Caitlin, and he's sort of rolling his eyes.

He's talking about sports and going like this,

and Kris, you know, saying you know what Kim,

you know you blah, blah, blah,

and it was just like sort of watching a performance

which I had had hundreds and hundreds of pitches in my life,

I'd never had a pitch like this,

but I remember thinking

we should try to do something with them.

Hey, I'm Kim Kardashian,

and I get to live every girl's dream.

I can't believe it's actually my job.

The original sales tape

saw a perfectly coiffured Kim

confidently posing as an established star.

If you think my life is crazy, meet my family.

We kind of came up with this idea to make Kim

sort of the lead.

We made her the narrator.

And I thought that was sort of a hook that made sense.

I don't know what it is.

Who knows if it's even a show,

but my job as a development executive

is to take chances and to try.

As luck would have it,

Lindsay Lohan's show had just been cancelled,

following a drink-driving incident that left a cable channel

with a gaping hole in their schedule.

My name's Ted Harbert.

E! at that time was a successful but struggling network

and I was brought in to try to just put on more hit shows.

I took I think it was a DVD home and put it in the machine,

came back the next morning and said to my staff

I think this is a hit.

We should put it on the air.

We got a call on Monday.

Hey, Eliot, so, hey,

if we're gonna pick up the Kardashian show,

I need it on the air in six weeks.

And I said, wait, wait, wait.

Did you say you're going to pick up the Kardashian show?

Can someone (beep) help me,

like I'm really tired of doing all this.

I'm buying something on the phone.

The first season

of "Keeping Up With the Kardashians"

followed a fail-safe formula,

mixing banality with explosive arguments.

Get the fuck out of here.

Go to (beep) smooch get the (beep) out of here.

Oh my gosh psycho.

You're no help, get the (beep) out.

I've been involved with a lot of family dramas

and it's kind of a simple formula.

Conflict between family, resolution at the end,

everybody hugs, we love each other.

I narrowed that down to fight, fight, fight, hug, hug, hug,

love, love, love,

and that's basically if you watch the Kardashian episodes

it's what happens almost every episode.

What really gave the Kardashians the edge

was how perfectly poised

family members showed no embarrassment

discussing the most intimate personal matters.

When I first heard about Kim's tape

as her mother I wanted to kill her,

but as her manager I knew that I had a job to do

and I really just wanted her to move past it.

So there were rumours that Kim had a sex tape

going around Hollywood

and she was adamant that this wasn't true.

And then one morning we saw an item in the "Daily News"

that said that there was a sex tape, in fact,

and it was being touted around porn companies

and it was Kim Kardashian's.

She was in Australia at the beach with Paris

so we called her and Kim was in tears,

she was absolutely in pieces,

but she admitted that there was a sex tape.

I've gotta set up, I'll be back in a minute.

Can I see?

Pop.

The low quality home movie

had been made four years earlier,

filmed by Kim's then boyfriend,

now forgotten, R&B star Ray-J.

That's just a little taste of me making it bounce tonight.

What the film lacked in production values

was made up for

by the uninhibited performances of its stars.

Everyone wanted to know,

was this a strategic move to catapult Kim Kardashian's fame,

or were they victims of someone violating their privacy?

For many it seemed too much of a coincidence

that Kim's mentor, Paris Hilton,

had also found fame following the release of a tape.

You remember Paris Hilton's sex tape,

obviously put Paris Hilton on another level

when it came to stardom.

I was told, Paris led Kim down that path

and said, here is the road map, put out a sex tape,

the world will know your name.

In February 2007,

the Kardashians announced they would sue the distributors.

That law suit settled out of court.

I'm going to give you my personal opinion,

it was done to save face.

I can tell you it's not the first time

I've seen a frivolent law suit go out

where all parties involved know exactly what's going on,

'cause it benefits everyone.

Putting out a lawsuit,

saying you didn't want to be a part of it,

all of it fueled the fire

of more people being interested in seeing it

'cause they're not supposed to see it.

It is the highest grossing sex tape,

celebrity sex tape of all time.

The sex tape did have relevance to my decision.

I was a little worried that we'd be criticised

for putting Kim on.

On the other hand I also thought that the sex tape

might attract viewers who wondered, okay who was this woman,

but that can help elevate curiosity

and let's go check out what this woman's all about.

The gamble paid off.

Despite industry critics,

the audience wanted more and the series was recommissioned.

Kris pulled me aside, and she said,

I just have a great feeling about this,

and I just wanna make you one promise,

with this family shit always happens to us.

While we breathe we hope

and where we are met with cynicism and doubt

and those who tell us that we can't,

we will respond with that timeless creed

that sums up the spirit of a people, yes we can.

In 2008, Obama makes history.

He'd soon discover that middle America

was more interested in a different kind of celebrity.

My name is Larry Hackett.

I was the editor-in-chief of "People" magazine.

We were the final kind of stamp of celebrity achievement.

If you got on the cover of "People" magazine

you had arrived in the pantheon of American stardom.

And I go to Washington to interview

the new president of the United States, Barack Obama.

We are leaving, the correspondent and I,

and she says to me,

so I'll talk to the press secretary

and tell him about the cover,

and I screw up the courage and I say,

it's not gonna be the cover.

She's like, what do you mean it's not gonna be the cover?

I'm like, we have a different cover with this week.

She said what is it?

I said, Heidi Montag's breast surgery.

On the cover the Obamas

were relegated to a picture the size of a postage stamp.

I put Heidi Montag's breast surgery

on the cover of the magazine

instead of the new president of the United States, why?

Because I still believe to this day,

it was gonna sell more.

You can imagine his response.

So that was the world we were living in.

You guys pulled up in the same time

like all the sisters and know what's going on and stuff.

"Keeping Up With the Kardashians"

had just been recommissioned,

but the family had yet to make their fortune.

It was keeping up with the Jones,

you're shopping and spending all this money.

You're driving cars that you might not be able to afford.

You're spending millions of dollars,

or racking it up on a credit card,

so you can be best dressed,

and be relevant within these magazines.

And people are like,

oh, how'd you go through $10 million, dah, dah, dah.

It's like that was easy at this time

'cause reality TV

is now getting put in with A-list celebrities in the media.

So we're going against their checks

which are 25 million a movie,

against our way smaller checks,

you know, battling for headlines.

"Entertainment Tonight," "Extra," "Access Hollywood."

So, the playing field had levelled out,

but we didn't have the budget.

I remember if you look back,

the Kardashians were in massive credit card debt

and there was a bunch of stories

that had come out about that.

They needed money and this show changed their entire lives.

They were using a facade house for Kris Jenner's home,

where it was this big, beautiful home near Runyon Canyon

that was very visible,

but it wasn't even where the Kardashians lived.

And I think that was we wanna put on a persona of

we have more money than we necessarily have,

which I kinda love

the whole Kim Kardashian fake it 'til you make it

really worked out for them.

Right from the start

the Kardashians had a plan to become rich

beyond their wildest dreams.

At that time, you got to remember,

there was no social media.

There was none of these platforms out there, none,

so the only thing that you could get was the cameras,

was the media, was the paparazzi,

driving that level of fame.

So if the strategy was

once we make enough of a noise in the tabloid world,

once we make enough noise in the media

covers would follow, the brands would follow.

That could monetize what they were doing.

My name is Dan Wakeford.

I was the editor-in-chief of "Life & Style" magazine.

It was 2008 and Kim wanted a cover of the magazine

and I was really scared to give her a cover

because you wouldn't usually do that with a cable show.

It would usually have to be a big star,

but people were chattering about Kim

and then one night she invited me out to a club,

with her friend, Brittny Gastineau, and we pulled up,

and there were cues around the block,

there were lines around the block

and I was like what is going on?

Why are they here?

And Brittny just looked at me.

They're here for Kim.

And it was a moment I decided to take a risk

and put her on the cover of the magazine.

We did a great body positivity interview with her

and the cover line was I have cellulite, so what?

And it flew off the shelves.

It was my biggest seller I'd ever had at the time.

Women just adored the fact that she was being open

and relatable and just like them.

Kim was so good at doing body-related stuff.

How Kim lost 30 pounds, how Kim's getting bikini ready.

Like I remember always seeing that as her way in

and this is when these magazines

sold three million plus a week.

It was like dropping a multi-platinum album.

Once the new It-girl

looked far differently than what we've seen before.

You know, everyone wanted to start looking like

Kim Kardashian

because Kim Kardashian was found to be very attractive

by men everywhere.

I remember we had an editor at "TMZ" back in the day.

He started to take a big liking to Kim, he liked her butt,

that's really what it came down to,

and every video that we'd get,

we would start focusing in on her backside

and start saying this woman is beautiful,

the world should pay attention to her.

- Well. - Hi.

- Hello, what a pleasure. - Nice to meet you.

Kim was quick to capitalise

on her unique asset,

and just 10 months after the launch of her sex tape,

she was in frank negotiations

to grace the cover of an adult magazine.

I'm very excited about having you in the December issue.

I'm very excited.

Very excited.

The great face, the hair, the booty.

I think it will all go very well.

The booty, he's got it.

I have one little question.

Okay.

Does she have to take her clothes off?

Oh yes.

When we get to see Kim and her mother, Kris Jenner,

going back and forth to decide

if she should do the cover of "Playboy" magazine,

people were all in.

I mean, I'm sure she's not just standing there

with her boobs out.

She's probably posing and going like this.

The show went on

to document the sisters' entertaining support

for Kim's decision to bear all

in an ultra-glamorous photo shoot.

Then she sticks her butt out

and then her stomach goes in more

and her mouth is always open like?

Why is her mouth open in every picture.

I did do "Playboy" a few months after Kim

and she was really encouraging that she didn't regret it

and just go for it

and just get the great photos

and I ended up not doing the nudity route.

You start getting, you know, half a million dollars,

it's a lot money,

so it's like and they're just like just boobs,

and it's like, again, I don't have boobs

otherwise they would have been in that.

As season two rolled into season three,

the family quickly became known

for their audacious pursuit of money.

Kim Kardashian helped open

their newest location at 142 West 42nd Street,

where Kim was presented with the key to unlock

the 2010 Charmin Restrooms.

She was at the opening of the new, hottest toilet in town,

and good for her 'cause, you know, look how she got paid.

It's the 5th year in a row

that Charmin is opening up great,

gorgeous, clean restrooms, for you know,

everyone to use in New York City during the holidays.

This is a great example of Kim and the Kardashians

not being too good for anything and just really being there,

putting their head down.

She didn't have any attitude about it.

She showed up.

She had a great speech to the camera.

Her hair, makeup, professional.

Anything they got offered they would do.

There was no no, like, they said yes to everything,

and eventually that paid off

because they just were everywhere at one point.

The family would soon find themselves

fending off false advertising lawsuits.

They were eventually forced to cut ties

with a high interest credit card

accused of targeting young people

and a slimming supplement that contained mostly caffeine,

but in 2011 they secured a deal

that would change the family's fortunes.

I got a phone call.

Oh, the CMO of Skechers is gonna be at Mr Chow's

in Beverly Hills.

Kim, you're going out to dinner tonight.

Where?

You're going to Mr Chow's.

Why?

There's a huge marketing executive

going to be eating at Mr Chow's.

He's going to eat, he's going to do what he wants.

It doesn't matter.

Yes, he doesn't know you, whatever,

we're gonna get you a table.

Kim, hey Kim.

I made such a media drama outside Mr Chow's

that the CMO was just who is this?

Who is this person?

Oh, man, what are you doing?

Later Kris Jenner ended up closing a deal with Skechers,

and she became the face of the Super Bowl.

This commercial starts playing.

Uh!

Aah!

And it cuts to a scene

where it's Kim Kardashian barely wearing any clothes.

It's her and this guy.

I don't really know how to say this,

other than to just say it, you're amazing.

And it honestly looks like they're, like,

recreating her sex tape.

Like they're on top of each other.

She's making a lot of innuendoes.

The best I've ever had but things just aren't working out.

Well, that's not completely true.

And then it cuts away

and it's a Skechers commercial.

It's something else.

But the way they did it,

really made you think

that they were playing off of her sex tape

and capitalising on that whole thing once again.

In 2012, building on what would become

a new business direction for the family,

Kim decided to launch her latest perfume,

but getting noticed in the crowded marketplace

would require an unorthodox PR technique.

So you're launching a perfume.

Okay, amazing but guess what,

we want the news to talk about it.

Do journalists care?

No, they're not there to make you rich and to promote.

So I'm saying, okay, then it's very simple.

Then we have to disrupt this event.

Kim was at her perfume launch

and Kim walked the red carpet.

Got flour bombed, and obviously this made a lot of press.

It's very convenient that at a launch for a perfume,

and while you're filming for your show,

you get flour bombed,

and this is where sometimes the viewers,

or us as the viewers,

we had to, like, tilt our head like is this real?

Did you really do this, but you'll never know.

I'm launching a fragrance.

Guess what we do?

You willing to get flour bombed?

We have our discussions.

Kim, team, okay, this is what's gonna happen.

You're gonna be fine, you're gonna be safe,

but we're gonna create a media moment.

If we create media gold then guess what's gonna happen?

Everyone's gonna talk about your perfume,

everyone's gonna buy it.

Are the team on it?

Of course, they're on it.

Despite their talent

for capturing the public's attention,

it would take another decade for the Kardashians

to become billionaires.

All thanks to the family's true genius.

I can tell you the reason why Kim Kardashian

is one of the most famous people in the world today,

is because she had a woman right beside her,

who will do whatever it takes.

Kris Jenner is a beast.

This is a woman a real definition of a media beast

that's behind her daughter who is all about business.

Kris is one of the best negotiators

I've ever met in my life.

I frankly didn't expect this mom of many

with no legal training at all,

to end up being such a powerful negotiator.

So confident was Kris Jenner's vision

of her family's earning potential,

she made sure from the start

there would be no unnecessary sharing of the spoils.

I had this policy saying that if you become big stars,

E! gets 10% of the action, and Kris said, absolutely not.

There's no chance I'm giving you 10%

of what this family has become.

And I said I need you to do this.

She said, no we're not unknown.

We're famous because of Kim's sex tape,

and I said, yeah but that doesn't count,

that's not right.

It actually went back to the lawyers in Philadelphia

and they agreed with Kris.

That they were known and I couldn't use my,

you're an unknown clause.

I bet they regret that now

if they had 10% of what that family's pulled in.

The most interesting part about Kris Jenner

is she was already a part of the biggest TV show

in maybe the history of the world,

which was the O.J. Simpson trial.

Word has been out

throughout the whole Southern California community,

all kinds of bulletins saying that O.J. Simpson is wanted.

He's been charged in the two murders

that took place Sunday night.

Robert Kardashian was this American attorney

who came to fame

because he was best friends with O.J. Simpson

and he also was a part of that legal team.

America's most famous murder trial

catapulted the Kardashian name into the limelight.

As well as getting O.J. Simpson off a double murder,

Robert Kardashian was married to Kris.

The whole O.J. Simpson situation took place

and I recognised right away the name Kardashian.

I'm Leslie Johnson Leech.

I was dating Kris Jenner's father

and Kris was 17-years-old at the time.

Kris came from a family that was not a very wealthy family.

She was very beautiful and she was very social.

I don't think I've ever known anybody

who started out the way someone like Kris started out

and then rose up the way she rose up now.

It was 1973 when Kris first met

the rich and well-connected LA lawyer, Robert Kardashian.

I started as a photojournalist in Los Angeles.

My name's Larry Schiller.

And somewhere's in the '70s I met Robert Kardashian

who was married to this knockout chick.

And it wasn't long that Kris had the first baby,

and Kris, she was almost a perfect mother.

She was so devoted to the girls, it was just unbelievable.

Gee, you'd think the Queen just had a new baby.

In this rare home movie,

shared on Kim's social media channel,

it's clear how keen the couple were

to have their family on film.

Oh, what a great picture.

That's a good one.

When Kris was about to ready to turn 30,

Robert said to me I wanna make a video for her,

and what we did is we took Kris

and we went all around LA

and she was singing to the music track.

With a taste for the high life,

Kris set her sights

on becoming more than just a glamorous housewife

and the couple divorced in 1991.

When the divorce came about,

Kris was pretty much on her own financially,

that's when Kris starts to emerge as this businesswoman.

She married American sports hero

and Olympic champion Bruce, now Caitlyn Jenner,

who was down on his luck with just $200 in the bank.

Kris is really what kind of pushed Bruce

back into prominence.

I always looked at Kris as being the much more

savvy marketing person and business person than Bruce was.

Him and Kris were doing infomercials on TV,

and selling fitness products.

We've got the machine

that's about to revolutionise the way America walks.

Here you had a treadmill without a motor,

and you had to do all the things.

So instead of making it like,

we couldn't afford to put a motor on this.

It's like, boy you should have this without a motor,

because it's better.

If you wanna go slow you could slow it down.

If you wanna go faster you can pick it up.

They sold a lot of those units.

I think it really just opened her up

so that she could see

that she could really be anything she wanted

and she had within her, you know, all the tools.

Kris even got her new husband

on the motivational speaker circuit

and experimented with a TV fitness channel.

When the show started,

and they just started endorsing things

and popping up everywhere,

that is really Kris Jenner

putting into practise what she did for Caitlyn.

When Caitlyn was kind of down on her luck.

I think she just took that experience

and applied it to her girls.

Once upon a time there was a little girl

and she was happy.

As this intimate moment reveals,

Kim was already perfectly at ease in front of the camera.

Being in front of cameras really started

when they were little girls

and every part of those girls' lives

was being documented on a camera.

So really their childhood was a training ground

for what was to come.

The idea of, as a family,

sharing everything that happens is a huge decision,

and I think very difficult.

I've tried to think, would I ever do that?

No, there's things I would not want the world to see.

Kris got it.

By season four

of "Keeping Up With the Kardashians"

it would seem that there was nothing left

for this family to share,

but once again, they would deliver.

Kourtney's pregnancy was a big deal

because she's the first person to get pregnant

in the family, it's the first grandkid.

It's just like the first time you got to see that much

intimate moment of someone's pregnancy.

It wasn't just a 20-minute story

for the audience to be engaged in,

it's a nine-month-long narrative.

So it really stretched out their storyline

throughout the family.

And back to, like, how authentic the Kardashians are,

they're even showing the birth.

In the delivery room a baby

is coming out of a you know what, you know,

so that's, like, they put it all on camera.

Kourtney's acting like nothing is wrong.

She just is so calm.

She isn't even crying, I'm crying.

Oh my gosh.

Do you wanna grab him?

There you go, there you go.

It's a boy it is.

Oh my gosh.

I mean,

that's real TV right there.

Yeah not give a damn, like yeah,

I'll pull this kid out of my vagina on national TV

I don't care, right?

No shame, they don't care.

The episode would prove to be

their highest rated yet.

Leading some viewers to question if the pregnancy

was a deliberate strategy?

What was apparent with our show, and any show,

is to keep viewers hooked, you need to keep bigger stories,

and that's why on "The Hills" it got to the point where,

they have us doing all these fake fights

because it needs to be more dramatic

because people just want more and more and more.

So, with the Kardashians, to maintain as far as they have,

they always need a bigger story arc.

I think Kris uses her family's ups and downs

as great selling points for the show.

That's a great way to explain exploitation.

The Kardashians had given more

than any reality family before them,

but their public were about to turn.

I think some people felt bad.

Other people loved watching her crumble.

Kim was heading into her 30s,

and she wanted to have children.

She wanted to have what her mother has had.

She wanted to find her man,

and she did something that many people do,

she projected her fantasy of married life onto somebody

and tried to will it to happen.

Season six introduced

self-conscious looking basketball star, Kris Humphries,

and saw him sharing a carefully staged marriage proposal

with over three million viewers.

Oh my God.

This is like the moment that every girl has dreamed of

their entire life.

You're crazy.

I love you, will you marry me?

Oh my God, yes.

By the way, you're getting married, what does that mean?

Media gold.

Sign that piece of paper, this has now become a show.

Kim getting married to Kris Humphries

was the biggest thing in entertainment news.

It was the biggest wedding,

I mean, falling short of like a royal wedding.

One thing that people know in TV

that rates high are weddings.

There's a lot of money to be made on the backside,

viewers are interested and it's great for tabloids.

So I definitely think Kim knew,

there was nothing to lose with this wedding,

only lots of money to gain.

That is one of the reasons why

we had multiple weddings on television.

You had E! involved, the press.

You had like Vera Wang involved, making all your dresses.

It was a production.

Like it was a big wedding on top of an actual TV production.

Every detail about this wedding,

we were covering stories on

because that was the only thing people wanted to read.

Kim are you ready to tie the knot?

Kim, have you picked out your wedding dress yet?

One of the things that was our stock-in-trade

at "People" magazine was having wedding and baby photos.

We'd had Julia Roberts' kids,

we'd had Britney's wedding,

we'd had Brad and Angelina kids.

It was something that we did.

Wow, Kim, you look beautiful Kim.

I entered into negotiations with Kris Jenner

about the wedding pictures for Kim.

Hiya Kris.

How are ya?

Good.

I mean it's a card game.

She was, you know, carving me up with a smile on her face.

That I think was one of those indicators

where she started to realise how famous they were.

At this point in time

I wasn't gonna say no to these pictures.

Exclusive photos

of the quintessential blushing bride

were sold to the magazine for a reported $1.5 million.

They put her on the cover with a knowing smile.

I dedicated like two days to this wedding

'cause I think it was like a two day special,

and I was like all in.

Like I remember before it even aired,

I woke up the day Kim was marrying Kris Humphries

and I was like, Kim's getting married today.

Like that's how invested I was in it.

Friends and family,

I would like to present for the very first time,

Mr. and Mrs. Kris Humphries.

On the 9th October 2011,

10.5 million people would tune in to a well-choreographed,

picture perfect fairy-tale wedding,

breaking all the network's records.

Baby, you're my wife now.

How weird is that?

Now you're stuck with me forever.

Perfect.

In reality

the couple had married seven weeks before the broadcast,

during which time an unexpected storyline

had been developing.

And everyone's scratching their heads,

everyone's hearing rumours around the family

that Kris and Kim aren't getting on.

During that period of time

I had got her millions of dollars to come to Dubai

as an appearance and I said to Kim bring your husband,

come, you know, it's okay.

I'll add him to the roster no problem.

She said, "No, Sheeraz."

I said why not?

She said, "Oh, he holds me back."

I think Kris Humphries got into the family and was like,

looked around and said,

I don't know if this is the situation for me.

I'm not sure I can handle this.

And as I recall

they were married for about an hour-and-a-half

and then they got divorced.

Kim Kardashian dropped the bombshell

that she's splitting from her soon to be ex-hubby,

Kris Humphries, after only 72 days of wedded bliss.

The world went wild

when they saw Kim had filed for divorce.

You had to wrap your head around the shock and awe of

did they really just go through this big wedding

to then file for divorce?

It almost didn't make any sense.

Kim's marriage

lasted less than three months.

It is estimated the family made $18 million

from the deals associated with it.

I think that people probably thought,

oh, this is all for reality TV.

This wasn't real

because how can you leave a marriage that quickly?

You didn't give it 90 days, you know,

most jobs, you get like a 90 day, you know,

before you get evaluated or before you get your benefits.

He didn't even get a chance to get his health benefits,

you know.

Kim.

After the divorce was filed, Kris then tried to say,

no, no, no I want this marriage annulled,

under the basis of fraud.

And the second he threw out the word fraud

everyone attached to it,

and then a lot of people pointed to Kim Kardashian said

you just used the world

and you used this marriage as a publicity stunt.

We have so much going on in our lives right now,

that we don't need to make up things,

or fabricate issues to create a television show.

That is just ridiculous.

It's not like, you know, for any kind of financial gain.

The Kardashians ratings plummeted.

And the press just ate her up.

They just called the family like scammers,

and they just did this for money.

At this point there's nothing you can do

to keep the interest of the audience.

They don't trust you anymore.

Their reputation took a huge hit.

But I thought for sure,

like, oh, this might be the beginning of the end for them.

This was a failing moment that people wanted to spotlight

and highlight and say,

see, you shouldn't be paying this much attention

to the Kardashians.

But then Kim pulls a great move

and she doubles back to this guy who's always liked her

called her Kim Karjohn, and his name was Kanye Omari West.

Kimye wasn't just a cute celebrity nickname,

like that was an enterprise a huge one.

What they did is they fed the beast of Instagram.

That deal valued her business at $1.2 billion.

Together with Kim Kardashian we broke the internet.

This is clearly a Black girl look that you've co-opted.

Kim Kardashian West.

Fame got Kim Kardashian into the Oval Office.