Original subtitles

‫So designing websites and apps, I mean, sounds pretty easy, right?

‫Everybody can do it.

‫Well, not really, because when you first think about design, most people don't consider all the things

‫that go into designing a beautiful product.

‫Because when we talk about design, there's actually four key elements to designing, and specifically

‫for web and mobile designers.

‫The first part is graphic design.

‫This is the idea of using colors, color, theory, layout, typography, sketching, using fonts,

‫imagery.

‫It's the idea of telling a story to convey a specific feeling or to target a specific audience.

‫Graphic design is all about the visuals, but just knowing graphic design isn't enough.

‫But the next part is this idea of user experience or UX, because to be a good web and mobile designer,

‫you need to study user experience and user interface design.

‫So what is that?

‫It's the art and science of designing products that provide users with the best possible experience.

‫How can you make a user move through your product in an enjoyable way, in an easy flow?

‫It's all about understanding your customer.

‫Again, don't worry, because we're going to dive deep into these topics throughout the course.

‫The next part is conversion focused or goal conversion.

‫As a designer, you need to know how to design a product that drives the results that your clients want.

‫For example, Bruno hired you because he wants to be successful with his product.

‫So you need to design something that increases this convergence.

‫Convergence meaning that a user takes a desired action.

‫So your job is to motivate the visitors of your mobile app or a web app to take that desired action,

‫maybe sign up for a mailing list or buy a product.

‫And there's a science to go conversion.

‫And then finally, we've talked about this, but it's this idea of platform development, whether it's

‫on mobile or web, although some designers limit their work and don't focus on web development or mobile

‫app development.

‫Having at least a basic knowledge of how the platform you're designing for works.

‫For example, HTML and CSS on the web can be a really important skill and a really boosting skill to

‫be a top designer, which is why we've included in the course.

‫Now, these are the four main things that you need to learn, and we're going to learn to be a top designer

‫throughout all of these.

‫And something that we keep mentioning is this idea that you'll also need to be good at client and project

‫management, but we'll get to that later in the course.

‫Now, throughout the course, we're going to use all modern tools that top designers are using right

‫now.

‫But we're also going to link to some resources that you can use to help along your journey.

‫Now, we've already checked out the zero two Mastery Resources page where we have a bunch of resources

‫that you can use.

‫But here are some of my favorite ones that I recommend you check out.

‫The first one is good UI dot org and this is great for that goal conversion that I was talking about.

‫It actually tells you how you can improve your conversion on your designs by showing you a B tests.

‫So for example, Amazon discovers that showing structure, product detail is better.

‫So it actually shows you which design or which layout is better.

‫So they have a ton of these that they constantly post.

‫So you can learn about good patterns, good UI practices that you can use for your website.

‫The next one is awards dot com and this is great to get design inspirations and you can even search

‫for inspirations like different colors or different topics and get ideas for designs that you may want

‫to use.

‫Another one for inspiration is this one right here?

‫And this again shows off other people's portfolio, but can also be used as your inspiration.

‫Now, if you ever want to use icons in your products, well, I personally like using flat icon.

‫But if you're looking for a free version, there's also things like the Noun Project that give you beautiful

‫icons that you can use.

‫If you want images for your product, something like Unsplash.com is also great to use.

‫Now this is just scratching the surface.

‫There's a ton of resources that you can use, but the key is to remember we have a lot of resources

‫online as designers to develop our ideas, so don't get too intimidated.

‫You don't always have to start from scratch.

‫So as a designer, you can expect three things or three types of work environments.

‫One is a freelancer.

‫You're your own boss.

‫You have your own clients.

‫It involves a little bit more management on your time.

‫But again, you're your own boss.

‫Another scenario might be you're working at an agency.

‫An agency is a company that has a bunch of designers and developers, and they look for clients for

‫you.

‫And those clients talk through the agency so that you don't have to go looking for clients and the agency

‫just assigns you different projects, which is a great way for you to gain experience of working on

‫different types of projects.

‫And then finally, the last type of work you'll see is working what we call in-house.

‫We're working for an actual company, working for a product.

‫And you're the designer or a lead designer for a specific company.

‫As you can see, the world of a designer is vast.

‫There's lots to learn, but there's also lots of opportunities, which is why you're taking this course.

‫So enough Jabber, it's time for us to get started moving forward.

‫Daniel is going to show you the step by step process that we're going to take on this course, but also

‫for all your future projects.

‫Remember, the flow of the course is simple.

‫We start with a client and then we end with a portfolio for you to use on future projects, plus the

‫system in place for you to use moving forward for all future projects.

‫All right.

‫Let's get started.