Original subtitles

There is something really important in art that you should be paying attention to and

that's creating your own style or basically doing everything that you can every day to

create your own style or kind of start building your style.

This is not something you can achieve in a day or two, it's probably going to take years,

but you should try to find your identity and your own voice in terms of visual design and

how you present your work.

If you, for example, look through my portfolio, you can clearly see that these are images

created by one person.

There is a similar type of angling and camera work and lighting and the way I use colors

or toning in my images because, you know, that's what I like.

Same goes to my photography portfolio, okay, if you look at them, you'll see the same theme

appearing, so there are headshots, you know, long lens, shallow depth of field, quite moody

and they're quite, you know, quite mysterious sometimes because that's what I like, there's

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a lot of negative space, quite even toning either on the brownish side or black and white

or very kind of like light brown.

So that's my style, okay, and that's what I'm going for.

So you need to find that voice and you will not find it without practice.

I remember years ago, there was someone, one of my clients approached me and asked me to

teach them someone else's toning style, so post processing style for portraits on Instagram.

And I said, what would you want to learn someone else's style?

And he said something terrifying, he said, because it's popular, you know, with girls

or whatever.

And I was like, this is the most retarded shit I've ever heard, because instead of following

other people and becoming one of many, you should try to follow your heart and try to

come up with something unique and something that's going to be speaking for you, right?

So if someone sees your images, they'll think, oh shit, oh yeah, this is probably his image.

If you look at established artists, really, really established artists on art station,

like for example, Paul Chardasson, and you look at his work, you can clearly see that

these coming from the same person.

He works on massive scales, a very orthographic sort of long lens compressed shots.

And usually these are massive objects with, you know, with a lot of detail, environmental

shots, mostly heaving towards sci-fi, so you can see who makes these images.

So if you see something like this on internet, the first thought's going to be, well, this

is probably Paul's image, right?

And there are many examples like this on art stations, so you can find really established

artists, they just simply create something in this style, because that's what they want.

You will never see a Disney character in here, because that's not what he wants, what he

likes, right?

So it's very important to send a specific message to your clients through your portfolio,

okay?

You want to be consistent, you want to sort of achieve a consistent style, and send more

or less the same message with every single image, even though they're very different.

So whether you create a truck, or a lamp, or an environment, or whatever, you should

basically speak on your behalf.

What is your level of skill, how you like working, what you're creating, and what is

your style?

For example, if they need someone like you for a game, they know exactly who to reach.

Because let's say you have a lot of different images on your art station, and they kind

of like covering archvies, and let's say some cartoonish stuff, and maybe some sci-fi, and

some organic, you know, modeling, whatever, and it's just, the client will not know who

is he talking to, okay?

He's talking to one person, or many people.

If you create a portfolio like this, you just simply tell your client that you're a very

immature artist, and you don't really know what you want.

More importantly, you cannot reproduce something else in a similar style, because you simply

don't have one yet.

So what you need to do to create your own style, first of all, don't force it, okay?

Just take it easy.

It's gonna come with time.

It's not something you can develop in two days, or two months, or even maybe two years.

Maybe it's gonna take ten, maybe more, I don't know.

I've been working in art for over two decades.

There are people out there who work in art, you know, for decades.

So people with longer experience, they're senior artists, okay?

So eventually they'll get there.

But you know, the speed within which people get there is different for everyone.

But you should kind of start searching for different types of art, different styles,

and see what you really like, what is inspiring you, and then start creating visual libraries

that kind of fit your image, or fit your kind of artistic taste, right?

And once you do that, eventually, based on all these examples, you're gonna start creating

something that's gonna be your own style.

And it's very important, because you will gain a sort of a unique identity among other

artists.

They're gonna respect you for what you're doing, they're gonna, you know, recognize

that this is your work, and you're also going to finally find your own voice and be able

to project your own, you know, your own style onto everyone else, okay?

And show them, you know, who you really are.

So you know, don't rush it, take it easy, it's gonna come with time.

But think about it consciously, and when you, let's say, look through different examples

of art on ArtStation or Internet, don't think in the terms that, oh, this is popular, that's

what I should be doing.

No, think that, oh, this is something I like and I agree with, how about we're gonna make

it better or different, do you know what I mean?

So this is how your brain should be working.

Just remember, the top artists out there, they all have unique styles, and everyone

is following them.

So don't be someone who follows others.

You should become someone that others want to follow and imitate.

And then you will know that you have your own style.

Thanks for watching, and I'll see you in the next one.